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18 Shetland Grieg Seafood hjaltland has its business in Shetland, with activities on 31 farm sites divided between fve clusters. Grieg Seafood hjaltland is the largest salmon producer in Shetland, employing about 180 people. harvesting is performed by Lerwick Fish Traders Ltd., which is a fully owned subsidiary of Grieg Seafood hjaltland. Lerwick Fish Traders Ltd. is one of the largest salmon packing and processing companies in Shetland. about 70% of the Organic salmon from Shetland salmon production is delivered as whole fsh, and 30% as various types of fllet. The company’s new £4.2 million processing plant Grieg Seafood hjaltland is a pioneer in production of the verybest houses six trolley kiln smokehouses for smoking both hot and cold quality salmon from Shetland and is the world’s largest producer of organic salmon. Oily fsh, and salmon in particular, is renowned for salmon. it also boasts an automatic salting line for curing, four its health benefts. With consumers demanding healthier and more slicing lines and a packing line. This means our new facility allows sustainable foods, Grieg Seafood hjaltland made the strategic Grieg Seafood hjaltland a daily production capacity of twelve tons decision to produce organic salmon on a wide scale. of smoked and marinated salmon. STRaTEGy > > having recently acquired sites on which organic salmon were Shetland Products Ltd. already being raised, the company has the capacity to produce Grieg Seafood hjaltland has developed a large customer network in approximately 2,500 tons of organic fsh per year. This move is the Uk, Europe, Far East and north america.. The sales department in direct response to market demands and demonstrates the sells its own products through Shetland products in addition to fsh company’s fexibility to respond to customer preference. from external producers. Salmon is effectively delivered through Organic salmon is a niche product in the market – distributors to some of the larger Uk supermarket chains, such as and this requires us to adapt our farming practices. Tesco, Sainsbury’s and morrisons. The export ratio is 65% export Our organic fsh meet rigorous standards set by the (EU) and 35% domestic (Uk). Organic Food Federation and naturland. please visit www.shetland-products.com for complete product Our organic salmon is sold under the WildWaters portifolio and further details about the company. brand. Value Chain Brood- Freshwater Seawater harvest processing Sales stock (pending) primary Secondary value added Key fgures 2010 Sales revenue: TnOk 660 300 harvest: TOnS 16 988 (gutted weight) EBiT/kg: nOk 10,51 (gutted weight)