HP Tribe -Process

Personas Claire Smith, 35
San Fransisco, CA
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Software Developer

Claire grew up in an area with high density of African
Americans and raised in a poor economic situations.
However, Claire have been exposed to hate crimes
directly towards her and have a close relatives who
underwent trials because of discrimination cases
which didn’t go as well as expected. Claire wanted
to be successful, she has seen and experienced
discrimination against her. She wants to represent
safety to the community being discriminated.

Confidential Property

Pain Points & Friction

Security Issues
- Requirement of proof
- 97% of rapists spend a day in jail
- There needs to be solid evidence
of rape to a person
- Sense of Security

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Convenient

Small scale Large scale

Inconvenient Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Product Threats Opportunities

Small, convenient, and clips right to Only alerts those who are nearby
your keys. The action of activating through sound.
the alarm is quick and simple.

Keeps your privacy safe to only the Alerts to your connections are not
community you reside in. Mobile app urgent enough for emergency aid.
also offers many features, like chat. There is no way for quick access.

Does not require cellular data for Actual product is as big and bulky as
emergency calls. Mobile application your mobile phone. Is a carry on that
also offers more features. has no way to clip onto anything.

Communicate with private security Requires some extra time and
and authorities. Use case specific thought to file for an emergency.
for seamless rescues. Uses IPS. Also requires a connection.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

“ If you are neutral in situations of
injustice, you have chosen the side
of the oppressor. ”
- Desmond Tutu

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Magic Moment

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Goals of Success

- Make minorities feel safe
- Make minorities feel included
- Make women feel safe
- Improve communication in situations of danger
- Prevent dangerous situations
- Assist law enforcement
- Create a community accountable for each other
- Boost confidence in exploring areas of interest
- Be worn at all times

Confidential Property

Future of Education
Ideas & Research

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Demographics

Enrollment Rate By Age Age 18-24 Age 25 >
Age 5-17 5.2%

96.1% 50.1%

Graduation Rate Confidential Property
High school graduation rate: 82%
College enrollment rate right after high school: 67%
College graduation rate: 60%

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Current Scenarios University / College
& Behaviors College education is completely optional. These educational places are in much more
professional environments. Students usually have more freedom due to it’s first
Primary and Secondary Education (Kindergarten to High School) opportunity to be independent as an adult. Due to the expectations of students being
Primary and secondary education are mandated to all the citizen of the U.S. professional, students are permitted to bring laptops or any other products to assist
Regardless of the financial and personal life situations, students are required to their studies. Even though college education is optional and paid by students or their
attend school unless they are excused to do so. However, students can be educated financial supporters, discrimination and antagonism still exists in these places.
at home as well. College are given lectures to their studies, projects, and hands-on activities to
Depending on the financial situation of a family, it’s optional for parent(s) to send progress their knowledge further into their field of studies.
their kid(s) to a public school or private school. However, it doesn’t define a quality of
an education, only just a preference. It’s believed that private secondary schools are
more specialized in getting kids in to college with better school environment. This is
because private schools are only funded without the support of the government and
people who can afford the tuition can only go to these schools.
Racism, sexism and other discrimination and antagonism directed against some
students exists just like any other schools. To prevent this, there definitely needs
proper education to guide students to respect each other. There are students who
do not care about school, who have medical conditions so that they can’t focus in
school, or students who are motivated to finish school and go to college.
Education in both primary and secondary schools are still very analog.
Students are given textbooks and are to be taking notes for further studies.
Nowadays, there are some schools that have incorporated tablet into their studies to
reduce costs and accessibilities. Students are usually not permitted to bring laptops
to primary (kids don’t sufficiently have enough knowledge to use the device) and
secondary schools because of the distractions that may bring to the users. Because
of distractions that may bring to students, teachers are often heavily monitoring
students to not to do so.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Archetypes

Student Teacher Parent Expert

Users who will be receiving Group providing education and Group that usually provides the Industry professionals that
education. Can be divided by sharing knowledge. Instructing financial means for education might want to invest in sharing
college, high school, online, students and preparing for the of students or assist up to a knowledge and skills with
physical, etc. real world. certain level. education community. For a
better workforce to hire from.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Persona

Jack Anderson, 5 Jack is a kindergartener who just started out Kin- Jack is a visual learner and likes to have more out-
Redlands, CA dergarten and discovering science for the first time. side time instead of being in a classroom. He can’t
Kindergartener However, he likes to spend his time outside rather really put his thoughts on paper and keeping track
than being stuck in the classroom. Pictures help him of them is really hard. Jack needs special attention
remember things a lot better than writings on pa- to get him focused.
per. Teachers seem to require a lot more attention to
Jack because he has ADHD. Jack was given an iPad
to help him visually understand some concepts of
science. He doesn’t seem to be interested in learning
about science. He just wants to play games.

Sarah Day, 17 Sarah likes to keep notes from all the classes that It’s hard for Andrew to have students work on in-
Seattle, WA she’s taking. However, Sarah is forgetful with her class exercises and try to help everyone with solving
High School Student own belongings. She forgets to bring homework to a few problems given during class, but it’s time
Andrew Hudson, 36 class often and it’s turned in late. She’s ambitious consuming, and he needs to speed up teaching.
Los Angeles, CA to go to college in the future and she tries to keep
High School Teacher up with her grades in school so that she can get into Confidential Property
top tier colleges as she does well with test and quiz
grades. Sarah definitely knows that she wants to
study bioengineering in the future and she wants
her education to be something more than just tests
and quizzes.
Andrew is a high school math teacher. Andrew has
many great students who turns in homework in time
and do well on quizzes and tests. However, there are
students who seem to struggle with his class. Some
of them are the ones that don’t care much for school
and it’s hard to grab attention from them.
Andrew tries to make himself available to students
who need help after school, but it’s hard to have
students come by during office hours because
everybody just wants to go home.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Pain Points & Friction

Tablet Assisted Education Class Enviornment
- Many students saw the iPad as a “fun” gaming - There are numbers of students who do not pay
environment, while the Chromebook was per- attention to classes or care about them.
ceived as a place to “get to work.” - Handling classroom distraction
- While the intent for tablets in education was to - Being on a teaching-schedule
assist students with educational software and
providing digital textbooks. However, due to
variety of applications available for students,
it often distracts them with games.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Customizable

Entertainment Educational

Out of the box Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Product Threats Opportunities

Large corporation with seamless School desks and products made
connection between all of their specifically for education in the
devices. Simple and clean interface. classroom environment.

Currently the highest performing Cost for running a single HTC set is a
VR platform in the market. Includes couple thousand when including the
room scale tracking technology. price of a compatible computer.

Kindle utilizes a screen comfortable The Kindle’s primary use is reading.
for the eyes and uses a battery that Can add more interactions for a
can last around 2 weeks. seamless interaction.

Quality courses at your fingertips Subscription can be costly. Further
taught by professionals. Provided explore the interactivity within each
digital materials to follow along. course. How to engage the user.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

“ Education is the most powerful
weapon which you can use to
change the world.”
- Nelson Mandela

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Magic Moment

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Goals of Success

- Keep students engaged
- Help students learn faster
- Create a dynamic experience
- Allows students to work globally
- Allow students to explore possible interests
- Allows for tailored education
- Minimize supplies
- Easier integration for professors
- Understand your students/children better
- Aid students with specific learning

Confidential Property

Week 04 Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Charles

A device that facilitates learning for children
in the natural world.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property



For children who enjoy hands on learning over
sitting in a classroom.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

52.

Newer generations are losing their connection
with the natural world.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Research Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Group

Entertainment Educational

Individual Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Persona

Student Teacher Parent Expert

Users who will be receiving Group providing education and Group that usually provides the Industry professionals that
education. Can be divided by sharing knowledge. Instructing financial means for education might want to invest in sharing
college, high school, online, students and preparing for the of students or assist up to a knowledge and skills with
physical, etc. real world. certain level. education community. For a
better workforce to hire from.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

“ Education is the most powerful
weapon which you can use to
change the world.”
- Nelson Mandela

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Interviews Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Frank Erwin, 36
Middle School Teacher

“Not everyone is going to college. And my kids are
insecure 15 year olds, so I try to be sensitive to what
I think each needs.”
“Kids get so much technology thrown at them,  I did
am old school poster assignment with actual markers
and they loved it.”
“To break my heart,  I’ll ask them about something I
told them in lecture a few days later and most can
not answer.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Michael Almeida, 23
Pasadena City College Student

“It is easy to make friends when you are outdoors, doing an
activity together.”
“Field-trips are a great resource for learning something new.”
“Curiosity is the mother of invention.”
“A child can learn the most, when they are given freedom.”
“Learning time-management and discipline is very important.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Anonymous, 42
Middle Schooler Parent

“Children love to do physical activities, rather than
reading a textbook in class.”
“Middle school is trying to foster independence.”
“It is important for students to fail and learn from their
mistakes in middle school.”
“Children like to explore outdoors on their own.”
“Children want to be independent in middle school.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Kai Soon, 37
Cal Poly Pomona Professor

“I connect students with school organizations and have
them plan and implement campaigns.”
“Even if the topic is boring you try to make it relevant
to the student.”
“Wants help on engaging students who are quiet and
shy to ask a question in class.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Insights & Confidential Property
Opportunities

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Children who do not excel in a Moving further in the educational
certain topic are insecure about system, courses and assignments
their studies. become less hands on and more
Students in middle school are at table top.
the height of independence and Students excel when exposed to
strive for freedom. different and diverse subjects.
The outdoors are a great place to Some students are afraid to voice
inspire and motivate students to their interests or participate in
learn and participate in studies. class activities.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Journey Map

Jake is a kindergarten student.The settings
are home and school.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Happy Feeling Feeling
Feeling Very sad and doesn’t Extrememly upset
Upset and doesn’t want to go back in and is throwing a fit
want to go to school the classroom Thinking
Thinking Thinking “I DON’T WANT TO DO
“I want to go outside “I want to go back HOMEWORK. I WANT
and play.” outside. Class is TO GO OUTSIDE.”
too boring.”
Leaves Indoor class Recess Time to Homework
for school activities Class go home
resumes
Feeling
Feeling Feeling Happy and relieved
Happy and doesn’t Extremely happy and to be out of the class
know what to play excited to be outside environment
with first Thinking Thinking
Thinking “Finally! I get to go “I’m outta here! I
“I want to play with out and play!” wonder what there
that station too.” is to eat. After food,
I hope mom will let
me go outside and
play again.”

Unhappy Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Blob Scenario Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Ideation Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu



Tribe

Inspired by solidarity pins worn to reflect protection
towards minorities, interactive solidarity pins could
act as a community safety system.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property



For those in immediate danger.
For those who make a difference.
For those who WANT to make a difference.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property



With current events foreshadowing the future of
our safety, we need each other more than ever. What
better way to use computing other than to bring our
community closer together.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Research Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Convenient

Small scale Large scale

Inconvenient Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Persona

Passive Vulnerable Hero Notifier Police
Bystander User
A person that intervenes A person that will Creates a safer
A person that will do Minorities, religious in situations of injustice not intervene but will comprehensive system
nothing in a situation of groups, women. Groups or danger towards contact authorities in with support from the
injustice or danger to that are targeted and another. the same situation. authorities
another person. need protection.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

“ If you are neutral in situations of
injustice, you have chosen the side
of the oppressor. ”
- Desmond Tutu

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property