HP Tribe -Process

Interviews Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Anonymous
College Student

“No one acknowledged the event besides expressions
of surprise.”
“I would like to say I would have helped whoever was
being harassed if I had seen this happening... However,
I was pretty shocked in this situation, so it’s hard to
say if I actually would’ve reacted in time.”
“I do wish I had reacted in a faster manner and not let
her just get away with it... I kind of wish I’d let him call
her out on it...”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Nish Kamath, 28
Chief Designer

“I wasn’t scared, I was angry. I kept looking back because
I wanted to find him, and when I found him I didn’t do
anything. If I attack him I could get on more trouble
than him, I can be deported.”
“Everyone wants to save the world but nobody wants to
help their neighbor.”
“My mom is coming to the United States in March and
I’m worried for when she comes. Me, I’ll be fine, but what
about her?”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Anonymous, 30


“There is a legitimate reason why some people are
bystanders. People are afraid of being heroes because
they’re afraid of being made the villain.”
“A hate crime is so damn personal, it’s so difficult to
let go of that. Forgiveness is super important in
getting over it. I feel victims respond with more hate.
The reason why shit keeps escalating because we’re
incapable to forgive and move on.”
“People don’t take a stand for things that don’t affect
them. People can’t relate to things to things that they
can’t identify themselves with.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Insights & Confidential Property
Opportunities

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

People claim to want to intervene Creating an opportunity that does
in situations of injustice but when not give users an excuse to not
the opportunity arises they don’t intervene.
do anything. Creating a safe space that doesn’t
Some victims feel powerless due require for physical intervention
to their citizenship status. Creating a system that allows for
The only way to stop hate is by people to become educated and
creating empathy (someone has relate to other groups of people.
to break the hate cycle).

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Journey Map

The focus is on the bystander in the streets.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Happy Feeling
Is inspired and
Feeling Feeling Feeling thankful for those
Mood completely Mood is at its lowest Is still nervous, but around, humanity
drops and is now and is now in fear the hero has relieved has been restored
nervous Thinking some tension Thinking
Thinking “I should really leave Thinking “I think I’ll jump in.
“That man is really right now. I hope this “That man is doing a Just for a bit... ”
terrible. I hope I don’t doesn’t get too bad.” pretty good job.”
get involved.” Bystander
jumps in

Grabbing Witnesses Aggressor A hero More come
lunch hate crime gets physical jumps in to help

Feeling Feeling Bystander
Happy and excited Relieved the mood of walks away
Thinking the situation shifted
“I’ve been craving for Thinking
this all day.” “Everyone is so kind
and involved.”

Unhappy Feeling
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Satisfied about what
he just witnessed
and glad it’s over
Thinking
“That was nice. Time
to go back home and
enjoy my food.”

Confidential Property

Blob Scenario Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu



Ideation Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu



Week 05 Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Tribe Empathy

A concept based on education, communication,
and creating empathy to prevent hate crimes
and create dialogue between groups of people
that wouldn’t regularly engage.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Tribe Empathy seeks to inspire
communities to reach out and
understand the story and heart
behind each individual, thus
eliminating fear and hate.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Kent Qiu
Psychologist

“People are afraid of change. They
want to be comfortable and stay
comfortable, even if it leads them
down the wrong path. And the
worst part is, no one likes to be
told that they are wrong.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Must Should Could Won’t

- Provide a safe space - Reduce hate - Create friendships and - Cause arguments, conflict,
- Inspire engagement with - Spark friendly debates relationships problems, and more hate
others in the community between different minds - Change minds & opinions - Cause depression
- Create empathy - Encourage people to help - Change the world
- Create conversations that their neighbors - Relieve stress
are peaceful
- Educate the people and
create awareness

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Value
Proposition

Creating a public channel for strangers to
interact safely while creating empathy with
new cultures, religions, ethnicities, etc.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Why HP

HP would provide the government and cities
at large the possibility to decrease crime rates
and other person to person hate by targeting
the root cause, which lacks understanding.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Location is Community Open minds
centralized, interaction and frees
easy to find is seamless judgment
Generate No fear to Make new
empathy reach out ideas not
and mood and learn seem scary
Unite similar Inspires Create a
and opposite new ways happier &
characters of thinking safer world

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Key Key Value Customer Customer
Activities Partners Propositions Segments Relationships

- Providing a safe space - Cities (LA, New York, - Creating a public - Mass market - Based on co-creation:
for people to share San Fransisco) channel for strangers users create content
positive stories about - Government to interact safely while Channels verbally in empathy
different people. - Metro Stations creating empathy with shrines.
- Providing connectivity - Convenience Stores new cultures, religions, - Awareness - Person to person,
through wearable tech ethnicities, etc. - Public service community building
for safe interactions Key - HP would provide the announcements through public
with strangers. Resources government and cities - Government interactions.
at large the possibility encouragement
- Legal, Government to decrease crime rates
- Designers for shrines and other person to
and jewelry person crimes by
- Programmers tackling the root cause
- Law enforcement of hate crimes, which
- Psychologist lacks empathy and
understanding for other
cultures.

Cost Revenue
Structure Streams

- Value Driven business model for governments. - Government stipends from taxes for the construction of
- Cost driven for HP based on units of wearables sold the shrines (arguably something like this eventually
for individual consumers, shrines commissioned by could prevent higher cost in crimes and law enforcement).
governments or cities to be built. - Consumer paying for actual rings, or other wearable.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

01.The first user is walking on the streets going 02.The user is wearing a Tribe ring. 03. Another user of the ring is nearby.
though his daily routine.

04.The second user is also wearing the ring. 05. Both users are at the intersection and do not 06. Both users realize they are wearing the ring.
yet realize that they both have the ring.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

07.The first user calls attention to the ring. 08.The second user confirms that she has the 09.The users connect their devices through a
same product. handshake or a high five.

10.They give each other a friendly hug. 11.They talk about the product. 12.The intersection is safe to go and they part.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

1,039 547 284

Ophelia Chiu
About page contains empathy shrine info
that is made public by the user.

13.The first user pulls out his phone to find that 14.The second user does the same. 15. Empathy information shows up on the profile.
he has a new contact.

16.The first user visits an empathy shrine. 17.The first user has access to the shrine through 18.The empathy shrine surrounds the building
scanning his ring. with positive feedback and boosts mood.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

19.The first user interacts with the screen. 20. A third user is thinking about purchasing a 21.The first user shows the third user his ring.
Tribe empathy ring.

22. All three users decide to visit each other and Confidential Property
have a nice dinner.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Matt Lee 02.11.2017 Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Matt Lee 02.11.2017 Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Matt Lee 02.11.2017 Confidential Property

Tribe Safety

A concept based on protection, prevention,
notification that devices or systems could
have to keep citizens safe and out of harm.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Tribe Safety guides individuals
through dangerous and risky
situations while protecting
them in the face of injustice.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Lieutenant Goodman
Pasadena
“Social media and communities
work for safety because they
know their environments better
than the police can. They can tell
when something is out of place
immediately.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Must Should Could Won’t

- Keep the user safe - Create a community - Ways of documentation - Spark aggression
- Make the user feel safe - Close the gap between law - Way to personalize the - Abuse authority access
- Lower the rates of crime enforcement and people device or make symbolic - Discriminate
and aggression - Cause bystanders to turn - Turn as many bystanders - Accidentally activate
- Ward criminals into notifiers into heroes - Disturb the community
- Not battery draining
- Charging through solar or
kinetic movement
- Provide news updates

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Value
Proposition

To create feelings of security by allowing
users to know that there are other people
who are willing to help.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Why HP

HP and Law Enforcement will work together
as a team to help users in danger and give
guidance to those who are struck with
unexpected danger.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Security in Accessible Seamless
any location, at any time, interaction
at any time anywhere within Tribe
No fear to Blends in Nice &
explore new with the beautiful
locations ecosystem to have
Simple and Sparks the Symbolic,
painless to confidence visible to
interact with in people the public

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Key Key Value Customer Customer
Activities Partners Propositions Segments Relationships

- Providing users sense - Government - Create feelings of - Mass market - Virtual communities for
of security. - Law enforcement security by allowing information sharing and
- Providing connection - Cities users to know that Channels prevention.
to other users around there are other people - Personal services for
the same area. Key who are willing to help. - Awareness through those in need of any
- Motivating bystanders Resources - Law Enforcement and ads and promotions. assistance in times of
to help other people in HP will work together - Encourage users to be danger, or for those who
times of danger. - Legal, Government as a team to help users part of the community are sensing danger.
- Symbolize their - Engineers in danger and give - Provide users with the
stance on issues like - Software Developers guidance to those who product a life time of
discrimination. - Product Designers are struck with support with its
- Law enforcement unexpected danger. customer service.
- Psychologist

Cost Revenue
Structure Streams

- Value driven business model for the governments. - Customers are paying for the product.
- Cost driven for HP for designing and providing the - Application services.
product to the potential users. - Price deduction from the insurance and government programs.
- Possible discount for the product upgrade in the future.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

01. It is 10:00 PM and the user has arrived at his 02.The train releases its passengers and the user 03.There has always been suspicious characters
final destination. proceeds to walk home. at his home station, so the user decides to
invest in a Tribe safety for his daily commute.

04. A suspicious man who has been observing the 05.The commuter notices the suspicious man 06.The stalker does not fall back and the user is
station for a while knows that the station is and glances back at him. now giving him his full attention.
most empty at this day and hour.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

07.The user is now afraid, but is still unsure if he 08.The device is now activated and is recording 09. Data has been collected and the device is now
should call the authorities. He then realizes he the scene. contacting the local police station.
has Tribe safety and decides to activate it.

10. Police are reviewing the data collected by the 11. Police are sending over useful information to 12.The user’s phone notifies him of the message
user’s panic camera in his device. the user on what procedures he should take. and he pulls it out for real time guidance.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

13.The user quickly goes through his suggestions. 14.The user re-evaluating his situation. 15. Meanwhile, the authorities are keeping a close
watch on him and are ready to send backup.

16.The police continues monitoring and sending 17.The user checks the suggestions while still
the user useful information. scoping the scene.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

18a.The suspicious character is no longer around 19a.The user taps the device again to alert the 20a.The device glows green to show it passed.
and the scene was misjudged.The user now police that he is now safe.
feels safe.

21a.The signal is being sent to the station. 22a.The police calls the user to double check. 23a.The user is now safe.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

18b.The stalker initiates his attack, confirming 19b.The user holds on to the pin for 5 seconds to 20b.The device is now on alter mode, flashes red,
that he is a threat. alert the local police station. and makes a loud alarming sound.

21b.The activated device startles the perpetrator. 22b.The perpetrator flees. 23b.The police continue monitoring the screen.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Matt Lee 02.11.2017 Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Matt Lee 02.11.2017 Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Matt Lee 02.11.2017 Confidential Property