HP Tribe -Process

Week 06 Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

The Bystander

We aim to provide bystanders the necessary
confidence and safe space to engage and
intervene in verbal hate crimes.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Accomplished Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Engaged Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Confidence Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Must Should Could Won’t

- Incite action - Intervene - Create a community - Create violence
- Give people a voice - Stop verbal abuse - Gamification - Allow the perpetrator
- Be voluntary - Create strength - Camera to dominate
- Provide concrete evidence in numbers
to be used in a court of - Streaming
law if necessary
- Notify (Amber Alert)

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Value
Proposition

An area of opportunity is created by allowing
bystanders to comfortably engage in subjects
they feel strongly about without making them
feel at risk.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

The Victim

We aim to provide solace to victims of verbal
hate crimes by calling immediate attention to
the importance of their stressful situation.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Solace Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Meaningful Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Noticed Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Must Should Could Won’t

- Call attention to victim - Give them a voice - Empower victim - Allow the perpetrator
- Provide evidence of the - Help victim physically - Prevent future aggression to dominate
event for the victim and or emotionally - Lower aggression rate - Escalate hate
- Provide the victim some - Comfort the victim - Improve empathy
level of relief

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Value
Proposition

An area of opportunity is created by allowing
the victim to feel important through the use of
device to device communication and services.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Insights

An effective way to When people do not People will not get
involve a bystander is feel threatened, they involved in fear of
by singling them out. will not intervene. becoming a target.

Bystanders will help People find strength People will provide
when it gets violent. in large numbers. a digital voice.
They feel threatened.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Opportunities

Device can detect & Device can notify Your contacts can
pick up aggressive users of different also be notified of
verbal behavior. levels of threat. your situation.
Device establishes Device is custom, Camera can detect
quick context before has a reputation, dangerous objects.
showing live stream. and is convenient.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Before
Product X

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Midterm Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Research &
Interviews

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Kent Qiu
Psychologist

“People are afraid of change. They want to be
comfy and stay comfy, even if it leads them down
the wrong path. And the worst part is, no one likes
to be told that they are wrong.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Lieutenant Goodman
Pasadena Police

“Social media and communities work for safety
because they know their environments better than
the police can. They can tell when something is out
of place immediately.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Nish Kamath
Chief Designer

“I wasn’t scared, I was angry. I kept looking back
because I wanted to find him, and when I found
him I didn’t do anything. If I attack him I could get
on more trouble than him, I can be deported.”

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Anonymous
Rape Victim

“People don’t take a stand for things that don’t
affect them. People can’t relate to things to things
that they can’t identify themselves with.”
“A hate crime is so damn personal, it’s so difficult
to let go of that. Forgiveness is super important
in getting over it. I feel victims respond with more
hate. The reason why shit keeps escalating
because we’re incapable to forgive and move on.”

Confidential Property

Insights

When people do not People will not get Bystanders will help
feel threatened, they involved in fear of when it gets violent.
will not intervene. becoming a target. They feel threatened.

Bystanders will get A bystander can also People find strength
involved if it benefits become a victim. in large numbers.
them personally.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Opportunities

Device can detect & Device can notify Device establishes
pick up aggressive users of different quick context before
verbal behavior. levels of threat. showing live stream.
Device is custom, Device can have Device can allow
has a reputation, an opaque screen the user to cancel
and is convenient. to solve privacy. its activation.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Secondary
Research

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Personas Vulnerable
User
Passive
Bystander Minorities, religious
groups, women.
A person that will do Targetted groups in
nothing in a situation need of protection.
of injustice or danger
to another person. Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Convenient

Small Large
Scale Scale

Inconvenient Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Must Should Could Won’t

- Incite action - Intervene - Create a community - Create violence
- Give people a voice - Stop verbal abuse - Gamification - Allow the perpetrator
- Be voluntary - Create strength - Camera to dominate
- Notify (Amber Alert) in numbers - Empower victim - Allow the perpetrator
- Call attention to victim - Streaming - Prevent future aggression to dominate
- Provide evidence of the - Give them a voice - Lower aggression rate - Escalate hate
event for the victim - Help victim physically - Improve empathy
- Provide the victim some and or emotionally
level of relief - Comfort the victim

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Key Key Value Customer Customer
Activities Partners Propositions Segments Relationships

- Providing users sense - Government - Create feelings of - Mass market - Virtual communities for
of security. - Law enforcement security by allowing information sharing and
- Providing connection - Cities users to know that Channels prevention.
to other users around there are other people - Personal services for
the same area. Key who are willing to help. - Awareness through those in need of any
- Motivating bystanders Resources - Law Enforcement and ads and promotions. assistance in times of
to help other people in HP will work together - Encourage users to be danger, or for those who
times of danger. - Legal, Government as a team to help users part of the community are sensing danger.
- Symbolize their - Engineers in danger and give - Provide users with the
stance on issues like - Software Developers guidance to those who product a life time of
discrimination. - Product Designers are struck with support with its
- Law enforcement unexpected danger. customer service.
- Psychologist

Cost Revenue
Structure Streams

- Value driven business model for the governments. - Customers are paying for the product.
- Cost driven for HP for designing and providing the - Application services.
product to the potential users. - Price deduction from the insurance and government programs.
- Possible discount for the product upgrade in the future.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Insights

An effective way to Emotional rewards People would want
involve a bystander is encourage positive a device to protect
by singling them out. interactions. their loved ones.

A bystander or a People will provide
victim can become a digital voice.
a perpetrator.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Opportunities

Your contacts can An established Device can provide
also be notified of device can ward evidence and back
your situation. off hate crime. up for the victim.
Device is quicker Device can show Device can map the
and cheaper than what the user is locations and guide
911 services. supporting. helper to the scene.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Key Words

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Accomplished Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Engaged Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Confidence Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Solace Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu