HP Tribe -Process

LATER THAT Matt’s chilling in bed checking his daily recap
DAY
Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Daily Recap Matt realizes he created a commitment with Ben

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Matt checks out Ben’s info Matt goes to bed since it’s late to call Ben for the
reminder.
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property
Confidential Property

LATER THAT Matt is chilling at home
WEEK
Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

BZZZ He’s forgotten to call Ben about the tickets

BZZZ Confidential Property
Confidential Property
He gets a notification from Halo

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

“Hey Ben, it’s Matt. “ Sweet dude! Just
Calling about the venmo me and I’ll
send them to you ”
Radiohead!”

He calls Ben and buys the tickets! Ben is happy to add one more person to the crew!

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

“Thanks man, hella
excited”

Matt thanks him he shortly receives the tickets with a code to
unlock the exclusive badge
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property
Confidential Property

He has beacon scan the code to earn the badge beacon displays the radiohead badge!

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

LATER THAT They all have fun at the radiohead concert
WEEKEND
Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property
KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Wireframe Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Wireframe

Matt arrives to his internship wearing Matt meets his recruiter, Jessica, who They both shake hands, exchanging
Tribe Beacon and Halo. His Tribe Beacon is also wearing a Tribe Beacon and the contact information they set to be
is displaying his newly obtained HP Halo. Her Tribe Beacon is displaying given beforehand. Both their Beacons
intern badge. the HP badge. and Halos quickly indicate the swap.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Matt wanders around the campus and They exchange contacts when Matt They both shake hands, exchanging
spots his favorite band logo on another learns about the concert. Both the the contact information they set to be
person’s Beacon. Beacon and Halo quickly indicate given beforehand. Both their Beacons
that the exchange was successful. and Halos indicate the swap.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Matt returns home and checks his daily Ben is next to appear. Each page Beacon picked up a commitment and
recap. Recap is organized by time and shows what contact information is shows up in Matt’s recap. Matt can
Jessica is the first to appear. Jessica exchanged and weather you want to choose to sync it with his calendar.
prefers not to be recorded, so her video add or deny it.
time stamp is turned off. Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Over the weekend, Tribe Halo reminds Matt buys the tickets from Ben and
Matt of his plans with Ben. scans the bar code with Beacon. The
band event badge appears.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Product Renders

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Halo Beacon

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Week 12 Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Who

The gen z’er of 2021 – 2022: A junior or freshman in
college who is in the transitional stage of life where
keeping up with connections will pave a good future
from a career scope to social and even personal.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Why

Devices currently interrupt the way we
interact and connect with people.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KKTTGG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Why HP

Tribe opens up the opportunity to combine the digital
native nature of gen-z to how we traditionally connect.
A leap in naturalizing interactions and breaking free
from the screen.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KKTTGG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Insights

1. Contact exchanges with digital devices are awkward
and interrupt the flow of conversations
2. Because of busy schedules and fast pace lives, we
forget to follow through with verbal commitments
3. Gen z expresses themselves more digitally

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Opportunities

1. Streamlining traditional human interactions, like
handshakes and fist bumps, to exchange contacts
2. Introducing AI to hold yourself accountable to your
verbal commitments
3. Introducing digital culture into the physical world

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Styleguide Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Accessible Fused Instinctual

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Logo Treatment TRIBE Body Text ABCDEFGHIJKLMNOPQRSTUVWXYZ
Gotham Rounded Akkurat abcdefghijklmnopqrstuvwxyz
Light Light 1234567890

Akkurat ABCDEFGHIJKLMNOPQRSTUVWXYZ
Regular

abcdefghijklmnopqrstuvwxyz
1234567890

Akkurat ABCDEFGHIJKLMNOPQRSTUVWXYZ
Bold

abcdefghijklmnopqrstuvwxyz
1234567890

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

#FFFF#F2F31F20 #D1D2D4 #FFFFFF #5AB1A7

R 0 R 209 R 255 R 90
G 0 G 211 G 255 G 177
B 0 B 212 B 255 B 167

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

x2

Handshake Tap x1 Tap x2 Ignore
Shake hands to exchange Tap your Halo once to put Tap your Halo twice to When ignored, your Halo
contact information a reminder on snooze dismiss a reminder will continue to vibrate

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Product Flow

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Matt arrives to his internship wearing Matt meets his recruiter, Jessica, who They both shake hands, exchanging
Tribe Beacon and Halo. His Tribe Beacon is also wearing a Tribe Beacon and the contact information they set to be
is displaying his newly obtained HP Halo. Her Tribe Beacon is displaying given beforehand. Both their Beacons
intern badge. the HP badge. and Halos quickly indicate the swap.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Matt wanders around the campus and They exchange contacts when Matt They both shake hands, exchanging
spots his favorite band logo on another learns about the concert. Both the the contact information they set to be
person’s Beacon. Beacon and Halo quickly indicate given beforehand. Both their Beacons
that the exchange was successful. and Halos indicate the swap.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Matt returns home and checks his daily Ben is next to appear. Each page Beacon picked up a commitment and
recap. Recap is organized by time and shows what contact information is shows up in Matt’s recap. Matt can
Jessica is the first to appear. Jessica exchanged and weather you want to choose to sync it with his calendar.
prefers not to be recorded, so her video add or deny it.
time stamp is turned off. Confidential Property

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu

Over the weekend, Tribe Halo reminds Matt buys the tickets from Ben and
Matt of his plans with Ben. scans the bar code with Beacon. The
band event badge appears.

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Final Setup

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

TRIBE Poster Research Styleguide
About Interface

Wireframe

Product Sketches

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

TRIBE Poster Research Styleguide
About Interface

Wireframe
Product Sketches

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Posters

KTG Nico Ramirez / Nish Gupta / Matt Lee / Ophelia Chiu Confidential Property

Tribe Halo

Halo provides social communication
and a unique way to stay connected
that is integrated within the natural
interactions of your daily activities.

Tribe Beacon

The future of visual social interaction.
A wearable device that captures your
life when you want it to, and hides like
jewelry when you don’t

Tribe Halo

Halo provides social communication
and a unique way to stay connected
that is integrated within the natural
interactions of your daily activities.