ENGLISH IN THE BEAUTY INDUSTRY

WEDDING HAIRSTYLES FOR LONG HAIR
First things come to minds when thinking a wedding hairstyle for long hair is
half up half down hairstyle. Along with waterfall hairstyles, high buns are
following after it. We have those choices under this post but we dig into Pinterest
to show you more long hair wedding hairstyle ideas like a high elegant fishtail
braid and vintage updos.

WEDDING HAIRSTYLES FOR SHORT HAIR
Wedding hairstyle options for short hair is both versatile and fashionable at the
same time. Therefore, it means short-haired women are so lucky at the beginning
of the wedding preparations. Here are your ultimate source of wedding hairstyle
ideas for short hair!

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WEDDING HAIRSTYLES FOR MEDIUM-LENGTH
Looking for the perfect wedding hairstyle for medium-length hair? It’s the right
place that you can find it. There are many articles about short and long wedding
hairstyles, but hardly ever medium-length hair. From side braided hairstyles to
messy ponytails, we gathered so many ideas from the whole hairstyle sources in
order to make you look like a star in 2019.

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F

Этика общения

Сommunication ethics

5.1. Психология клиента

Рsychology of the client in the barber shop

A barber is a professional in the trade of cutting and styling hair and shaping and
shaving beards, as well as other general grooming and skincare procedures.
Barbers are state-licensed and learn cutting, coloring, and straightening treatments
through apprenticeships or certificate or associate-level programs.

The barber profession here in the U.S., which is as old as America itself, is
certainly one steeped in tradition. Many of today’s barbers use the same
equipment, practice the same techniques, and retain the atmosphere of barber shops
of long ago. In fact, not much has changed in barbering, as this profession is
considered an art form that requires skill, training, a steady hand, and a sharp eye.

According to the Bureau of Labor Statistics, there were 52,100 barbers employed
in the U.S. in 2012; by 2022, the BLS projects an increase to 57,900, or an 11
percent change. Unlike barbers of past generations, today’s barbers must be
licensed to practice in the state in which they work as to ensure they are skilled in
everything from sanitary practices and safety precautions to hair and scalp
physiology.

The objective of a barber is to ensure the client is satisfied with the services
performed, as the ultimate goal is to build a clientele of repeat customers, as well
as new customers through customer referrals. It is quite common for highly skilled
barbers to develop loyal clients who utilize their services for years on end. Because
of this, many neighborhood barber shops are a place where gentlemen socialize
and enjoy each other’s company, which only helps to build a clientele of satisfied
and loyal customers.

Some of today’s best barber shops, according to a 2012 Details article, offer clients
classic cuts and shaves – and a whole lot of nostalgia and perks to go along with
them. The Belmont Barbershop in Chicago, for example, offers a trademark
pompadour look, while the Persons of Interest barber shop in Brooklyn boasts a
cool sixties vibe, complete with chrome and red leathers chairs and black wood
paneling. The State Street Barbers in Boston, on the other hand, offers their clients
a shampoo, scalp massage, and beverage with every cut, while the Sloane Square
Barbers & Shoppe in Miami Beach has a complimentary bar.

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Although men are the primary clients of barbers, many women who want shorter
hairstyles or prefer simple trims and styles choose the services of a barber, as well.

The Job Duties of Barbers

Today’s barbers are experts at what they do, and the clients they serve expect it.
Their work not only involves executing a precise haircut, but also performing any
number of techniques to the face, scalp, beard, and mustache. Barbers trim, cut,
shape, and taper hair using scissors, razors, clippers, and combs. They also often
provide facial hair maintenance, custom shaves, and a number of grooming
services, such as:

 Shampooing
 Styling
 Coloring
 Scalp, neck, and facial massages

Although not as common as the above procedures, some barbers even provide
services such as:

 Applying hair tonics
 Applying lotions, powders, or other cosmetic preparations to the skin
 Coloring, bleaching, or straightening the hair
 Cutting, fitting, measuring, and forming head caps for wigs or hairpieces

In addition to performing hair and skincare services, the job duties of barbers are
extensive, as they include:

 Performing client consultations
 Applying lotions and aftershave after shaving
 Applying hot towels to the face to open pores
 Using blow dryers to dry hair
 Cleaning up hair on the floor and around the workstation
 Stocking shelves with products and ordering products
 Checking out clients
 Cleaning and sterilizing tools and equipment, such as scissors, combs, and

clippers
 Updating/maintaining client records
 Ordering supplies

The Qualities of Successful Barbers

Barbers must be well-equipped with not only the skills to perform their job, but a
specific set of qualities. Specifically, barbers must possess:

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 Excellent customer and personal service skills: Barbers must be
knowledgeable about the principles and processes required for providing
excellent customer and personal services. Therefore, barbers should be able
to assess their clients’ needs; they must be able to meet quality standards for
services; and they must be able to evaluate their customers’ level of
satisfaction.

 Active listening skills: Barbers must be able to give their full attention to
their clients, taking the time to understand their wants and needs and asking
questions when necessary.

 Superb speaking skills: Barbers must be able to effectively communicate
with their clients.

 The ability to reflect: Barbers must be able to assess their performance and
make improvements or take corrective actions where necessary. They must
also be able to assess their clients’ reactions and respond accordingly.

 Service-oriented skills: Barbers must always be service-oriented as to ensure
they are providing their clients with the highest quality services.

The act of barbering requires possessing a number of physical skills, as well,
including:

 Arm/hand control, stability
 Ability to stand for long periods of time
 Manual dexterity and strength (the ability to grip and manipulate tools)
 Finger dexterity (the ability to grasp and manipulate very small objects)

Other desirable qualities of a successful barber include being:

 Dependable
 Detail-oriented
 Cooperative
 Understanding and patience
 Ethical
 Social
 Agreeable

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5.2. Професиональная этика парикмахера
Рrofessional ethics of a hairdresser

Developing and following a code of ethics for your salon business helps you set
the tone for your employees, reassure your clients that you have their best interests
at heart, and establish your salon as a reputable, professional place of business.
Your code of ethics should cover employee behavior within the salon, treatment of
your customers, and interactions with other salons. Include the code of ethics in
employee training and handbooks and periodically evaluate how well your
employees are following the code. Post it prominently in your salon where
customers can see it so they are familiar with your ethical philosophy.

General Operating Philosophy

Your code of ethics should be clear, concise and comprised of key concepts that
support the operation of an honest, reliable and quality-focused salon. The code
might include a statement that you will not discriminate against employees or
customers based on race, sex, religion, age or ethnicity. It might also include your
commitment to use only safe products, and a promise to openly post charges and
payment policies. Include language about following hygiene and safety procedures
to fully protect your customers, as well as your promise to keep the licensing and
registration of the salon and all employees current as required by law.

Employee Conduct

Include key elements of your salon employees' required conduct in the code of
ethics. Use statements such as "employees will respect their co-workers' property,"
and "employees will treat all clients with dignity and respect." Include prohibitions
against poaching clients from other stylists and bad-mouthing other stylists' work
or abilities. Encourage your employees to exhibit the highest levels of integrity and
professionalism in their dealings with clients and each other.

Dealing With Your Customers

Customers are the lifeblood of any small business, and never more so than in a
service business catering to their self-image. Keep them happy, respond to their
needs and desires, and treat them with respect to retaining current clients and
attract new ones. Emphasize the customer's primacy in the salon, stress your
commitment to protecting their privacy and maintaining their confidences, and
encourage their cooperation in adhering to scheduled appointments.

Professional Coexistence with Competitors

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While you cannot control how other salons in your area conduct business, you can
require your employees to conduct themselves professionally with regard to
competitors. This section of your code of ethics might include your stated
commitment to not spread negative information about your competitors; a promise
to refrain from deliberate attempts to steal their customers; and a commitment to
adhere to recognized industry standards of service and conduct.

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