MEOTEL BIM

BRAND DESIGN GUIDEBOOK

MEOTEL|BRANDDESIGNGUIDEBOOK

MEOTEL|BRANDDESIGNGUIDEBOOK Foreword |iii

Welcome to
the Brand Design
Guidebook of Meotel

In this book, we will be introducing the neatly designed Meotel Dalam buku ini, kami akan memperkenalkan identitas brand
brand identity (later on might be mentioned as logo) and its Meotel (selanjutnya akan disebut sebagai logo) dan panduan
visual communication style guidelines which will gives us a komunikasi visualnya, yang akan memberikan kepada kita
better understanding or perspective on how this brand should pemahaman dan sudut pandang yang lebih baik terhadap
interact or behave through graphical aid. The following section bagaimana brand ini seharusnya berinteraksi melalui media grafis.
of disclaimer should inform us about the ownership of various Bagian berikut ini akan menginformasikan kepada kita tentang
design elements on this book, its copyrighting, and of course kepemilikan dari elemen-elemen desain dalam buku ini, hak
the brand identity design (logo) which well be covering in a ciptanya, dan tentu saja identitas brand (logo) yang akan
moment. dijelaskan sebentar lagi.

After the introduction, we will start with the concept and design Setelah perkenalan, kita akan mulai dengan desain dan konsep
of the Meotel Brand Design, complete with its brand message & Meotel Brand Design, lengkap dengan pesan brand, warna dan
tone and basic market positioning. On Brand Identity System posisi pada pasar. Pada bab Brand Identity System, pemakaian logo
chapter, the basic usage of the logo are explained complete dijelaskan dengan lengkap dalam berbagai macam format dan
with their various configuration and format. And Brand Identity konfigurasi. Brand Identity Color Background Guidelines akan
Color Background Guidelines will provide information about menyediakan informasi tentang warna latar brand yang akan
the style of the brand that will accompany the logo whenever mengiringi pemakaian logo. Yang terakhir, adalah bab yang
it’s being used. And last but not least, this is the long but panjang dan menarik tentang Brand Communication yang
interesting chapter of Brand Communication that including meliputi contoh-contoh aplikasi standar dan mendasar pada
many basic/standard example of application on various berbagai media/format, yang materinya bisa didapatkan dengan
media/format which templates can be obtained by contacting menghubungi kantor pusat DHM, termasuk juga logo Meotel,
DHM head office, along with Meotel logo, font set, color jenis huruf, contoh warna dan panduan yang lain.
swatches and other guides.
Buku panduan ini didesain, direncanakan dan disiapkan untuk
This guidebook was designed, planed, and prepared solely for pengguna seperti desainer grafis, direktur seni, direktur kreatif,
creative user such as designer, art director, creative director, fotografer dan karyawan yang berhubungan dengan relasi media.
photographer, and media-related production staff. It is very Sangatlah penting bagi Anda untuk memahami bahwa buku ini
important for you to understand that this book should not be used tidak seharusnya digunakan oleh pihak yang tidak memiliki
by a person that did not have any design fundamental pengetahuan dan kemampuan mendasar mengenai desain. Jika
knowledge/aesthetic/skill. By doing otherwise, were not taking dilanggar, kami tidak bertanggungjawab terhadap hasil yang akan
any responsibility the unexpected outcome. muncul.

Authorized by

Handono S Putro
Managing Director

Approved by

Andhy Irawan
C.E.O.

MEOTEL|BRANDDESIGNGUIDEBOOK TableofContent |iv

TABLE OF CONTENT iii 6. Inspiring Comfort - Pending Make Up Room 66
iv 7. Inspiring Comfort - Make Up Room 67
Foreword vi 8. Inspiring Comfort - Non Smoking Room 68
Table of Content vii 9. Inspiring Green - Water Saving 69
Disclaimer 10. Inspiring Green - Bed Set 70
Introduction to Meotel Brand 2 11. Inspiring Green - Energy Saving 71
I. BRAND IDENTITY SYSTEM 3 12. Inspiring Green - Towel 72
6 13. Inspiring Comfort - Handwash 73
a. Brand Logo Construction 9 14. Inspiring Culture - Mushola 74
b. Brand Logo Configuration 10 15. Inspiring Comfort - Bed Brand Endorsement 75
12
c. Safe Area UNIFORM 78
d. Minimum Dimension 13 1. Batik Motive 79
e. Brand Identity Colors 14 2. Apron 80
f. Standard Typography - Property Information on Logo 15 IV. 3. Pre-Opening T-Shirt 81
g. Logo Application 16 82
4. FB Service 83
i. Application on Black & White 20 5. Housekeeping & Back Office 84
ii. Application on Color Background 21 6. GM & Manager 85
iii. Application on Imagery Background 23 7. Sales Marketing 86
87
h. Restrictions 24 8. Front Office 88
II. BRAND STYLE GUIDELINES 25 9. Vest (Trainee) 89
26 10. FB Product 90
a. Standard Photography Direction 27 11. Engineering
28 92
b. Standard Artwork Direction 12. Batik Uniform 93
c. Mascot Design 32 V. 13. Mascot Costume 94
d. Standard Typography 33 BRAND COMMUNICATION 95
34 a. Marketing Communication 96
i. Body Text/Paragraph 35 97
ii. Typographic Design 36 i. Exterior 98
e. Complementary Color 37 1. Banner 99
f. Standard Map Visualization 2. Vertical Banner
g. Restrictions 38 3. Billboard Horizontal 100
39 4. Billboard Vertical 101
III. SIGNAGE 40 5. Project Fence Cover 102
a. Outdoor Signage 41 103
1. Logo on Building 42 6. Vehicle Sticker 104
2. Pylon 43 7. Vehicle Branding 105
3. DHM Gable Sign 44 8. Flag 106
45 ii. Interior
4. Window Sticker 46 1. Flyer 107
5. Parking Area Direction 108
6. Road Sign 47 2. Tri-Fold Brochure 109
b. Indoor Signage 48 3. Roll/X-Banner 110
1. Logo on Reception 49 4. Sales Kit Folder 111
50 5. Fact Sheet
2. Corridor Direction 51 6. Room Rates Flyer 112
3. Elevator Direction 52 113
4. Room Number 53 7. Poster 114
5. Office/Staff Area 54 b. In-Hotel Communication 115
6. Service/Facilities 116
7. Emergency Evacuation Route 55 i. Hotel Collateral 117
56 1. Key Card 118
8. Position Placement 57 2. Key Card Folder 119
9. Kiblat Direction 58 120
c. Interior Decoration 59 3. Valet Card 121
1. Lobby Area Backdrop 60 4. Taxi Card 122
5. Luggage Tag
2. Elevator Sticker 61 6. Emergency Calls
3. Shaft Door Sticker 62
4. Custom Floor Wallpaper 63 ii. Hotel Room
5. Hotel Room - Headbed Backdrop 64 1. Cushion
6. Hotel Room - TV Backdrop 65 2. Bolster
7. Toilet Sign 3. Bed Runner
4. Mat
8. Gent's Bathroom 5. Mineral Water Label
d. Emergency & Warning Sign 6. Mineral Water Tag
7. Telephone Sticker
1. Emergency Assembly Point 8. Stationery - Pencil
2. Emergency Exit Sign 9. Stationery - Notes
3. Evacuation Direction Sign 10. Stationery - Letterhead
4. Emergency Floor Number
5. Warning Signs
6. Hydrant Instruction & Fire Extinguisher Sign
e. Inspiring Campaign Series
1. Inspiring Comfort - Parking Disclaimer
2. Inspiring Comfort - Swimming Pool Regulation
3. Inspiring Comfort - Elevator Notice Sign
4. Inspiring Care - Donation Box
5. Inspiring Comfort - Alcohol Age Restriction

MEOTEL|BRANDDESIGNGUIDEBOOK TableofContent | v

11. Stationery - Envelope 123 VII. UKAFE 182
12. Door Sign 124 i. Sales & Marketing 183
13. Ashtray 125 184
14. Lighter 126 1. Horizontal Banner 185
15. Hanger 127 2. Vertical Billboard 186
16. Slippers 128 3. Email Banner 187
17. Directory of Service 129 4. Email Signature 188
5. Flyer 189
iii. Hotel Room - Bathroom 130 6. Poster 190
1. Bathroom Amenities 131 191
2. Soap (Solid) 132 7. Social Media - Info
3. Dispenser Label 133 8. Social Media - Photos 192
134 9. Social Media - Profile Picture 193
4. Towel Label 10. X Banner 194
5. Additional Amenities Tent Card 135 ii. Collateral 195
iv. Meeting Room 136 1. Apron 196
1. Event Meeting Insert Label 137 2. Bowl, Plate, Drink Stirrer 197
2. Name Tag 138 3. Cake Box 198
3. Meeting Screen 4. Coaster 199
4. Flip Chart Cover 139 5. Food Tag 200
v. Banquet 140 6. Goodies Pack 201
141 7. Grease Proof Paper 202
1. Goodies Pack 142 8. Guest Comment 203
2. Glass Cover 143 9. Open/Close Sign 204
3. Coaster 144 10. Paper Cup (Hot) 205
4. Napkin 145 11. Paper Cup Jacket 206
5. Bowl, Plate, Drink Stirrer 146 12. Pastry Bag 207
6. Placemat 147 13. Pin 208
7. Food Tag 209
8. Toothpick 148 14. Place Mat 210
149 15. Plastic Bag 211
9. Straw 150
c. Guest Experience Communication 151 16. Sauce Bottle Label 212
152 17. Straw, Toothpick, Chopstick 213
i. Merchandise 153 18. Tissue Paper Napkin 214
1. Wrapping Paper 154 19. Today’s Special - Blackboard 215
2. Paper Bag 216
155 20. Tumbler 217
3. Umbrella 156 iii. Stationery 218
4. T-Shirt 157
5. Hat 158 1. Envelope 219
6. Key Chain 2. Forms 220
7. Mug 160 3. Letterhead 221
ii. Membership 161 4. Management Business Card 222
162
1. Member Card 163 5. Member Card
2. Complimentary Voucher 164 6. Outlet Business Card
3. Stamp Card 165 7. Stamp Card
4. Invitation
iv. Restaurant Menu
VI. STATIONERY, COLLATERAL DOCUMENTS & DIGITAL MEDIA 1. Menu Cover - Front
i. Front Office 2. Menu Cover - Back
1. Registration Form 3. Content - Foods
2. Safe Deposit Box Card 4. Content - Beverages
3. Guest’s Message
166
4. Airline Ticket Reservation 167
5. Train Ticket Reservation 168
6. Guest Comment 169
ii. Sales & Marketing 170

1. Employee Name Tag 171
2. Business Card 172
3. Letterhead
4. Envelope 173
5. Large Envelope 174
175
6. Document Cover
7. Certificate 176
iii. Back Office 177
1. Form Template 178
2. Presentation Template 179
180
3. Binder
iv. Digital Media

1. Email Banner
2. Email Signature

3. Promo on Website
4. Social Media Account Picture & Page Wallpaper

5. Email Blast

MEOTEL|BRANDDESIGNGUIDEBOOK Disclaimer | vi

Disclaimer

This book is presented solely for educational purposes and Buku ini dipersembahkan hanya untuk tujuan edukasi dan
providing some information to the relevant reader. The author menyediakan informasi kepada para pembaca yang bersangkut
and publisher are not offering it as legal, accounting, or other paut dengan isi buku ini. Pengarang dan penerbit buku tidak
professional service advice. While best efforts have been used in menawarkan buku ini sebagai rujukan/saran dalam bidang
preparing this book, the author and publisher make no hukum/perundangan, keuangan atau saran profesional lainnya.
representation or warranties of any kind and assume no Meskipun usaha terbaik sudah dikerahkan untuk mempersiapkan
liabilities of any kind with respect to the accuracy or buku ini, pengarang dan penerbit tidak menjamin dalam bentuk
completeness of the contents and specifically disclaim any apapun, tidak bertanggungjawab terhadap ketepatan dan
implied warranties of merchantably or fitness of use for a kelengkapan isi, dan dengan jelas menyangkal semua hal yang
particular purpose. Neither the designer nor the creative berkaitan dengan memperjualbelikan atau penyesuaian
agency shall be held liable or responsible to any person or entity pemakaian untuk tujuan tertentu. Pengarang dan penerbit tidak
with respect to any loss or incidental or consequential damages bertanggungjawab kepada orang atau lembaga tertentu
caused, or alleged to have been caused directly, by the berkaitan dengan kekurangan atau kerusakan yang disebabkan
information or material contained herein. Every company is secara langsung oleh informasi maupun materi yang ada di buku
different and the advice, visual solution, and strategies ini. Setiap perusahaan (hotel) pasti berbeda, oleh karena itu saran,
contained herein may not be suitable for your situation. You solusi visual dan strategi yang ada di buku ini mungkin tidak selalu
should seek the services of a competent professional before cocok dengan situasi Anda. Anda disarankan menggunakan jasa
trying any design or creative or branding attempt. pihak yang kompeten sebelum menerapkan desain atau branding
tertentu.

The Logo or brand identity design presented and explained Logo atau desain identitas brand yang dipresentasikan dan
through this book belongs to each unique owner that we dijelaskan di dalam buku ini merupakan kepunyaan dari setiap
mention as a “client”. In this book, the brand identity or logo 'pemilik' yang disebut sebagai klien. Dalam buku ini, identitas
design are solely designed or created for PT. DAFAM HOTEL brand ataupun desain logo dibuat secara khusus untuk PT. DAFAM
MANAGEMENT. Meotel brand have been registered as the HOTEL MANAGEMENT. Brand Hotel Dafam telah didaftarkan
product of PT. DAFAM HOTEL MANAGEMENT. sebagai produk milik PT. DAFAM HOTEL MANAGEMENT.

Any likeness or similarity to actual design or existing concept is Kesamaan atau kemiripan apapun dengan konsep atau desain lain
strictly coincidental. The idea and the material designed by the yang sudah ada merupakan suatu ketidaksengajaan. Semua ide
designer of the creative agency are all originally made specific atau materi yang didesain oleh pengarang/desainer dibuat secara
for certain project given by the client. However, the spesifik untuk proyek tertentu yang diberikan oleh klien. Namun,
photographic images placed on this book, are not originally gambar/foto yang tertera di dalam buku ini bukan dibuat/diambil
created or captured by the designer or the creative agency, and oleh pengarang/desainer, dan ditampilkan hanya sebagai contoh
were included for the sole purpose of example and or illustrative ilustrasi/visualisasi dan tidak boleh digunakan oleh klien untuk
(visualization) only, and should not be used by the client on any publikasi apapun. Jenis huruf juga bukan milik desainer atau
kind of publication. The typography (font) are also not owned pengarang, dan jika dibutuhkan, pembelian lisensi atau royalti
by the designer or the creative agency. and if required, the akan dilakukan oleh klien langsung kepada pemilik lisensi atau
purchase of any license or royalty shall be made by the client royalti tersebut.
directly to the owner of it’s license or royalty.

Brand conceptor : Handono S Putro
Brand Design Team : IS Creative
DHM Design Team

MEOTEL|BRANDDESIGNGUIDEBOOK Introduction | vii

Introduction to Meotel Brand

by DAFAM

“Meotel is me!” Konsep hotel ini memperlihatkan nilai artistik dari gaya yang
muda dan modern, dan bukan hanya berfokus pada fitur-fitur
This hotel concept exhibits the artistic value of young and pelayanan. Brand ini berusaha menciptakan hubungan
modern style, instead of focusing only on the hospitality emosional melalui seni dan budaya. Design yang ditampilkan
features. This brand is trying to create emotional connection merangsang rasa penasaran dan kreativitas, sementara konsep
through art and culture. The design triggering people's brand memfasilitasi pelayanan dengan nuansa artistik.
curiosity and inner creativity, while the brand concept
facilitates the artistic hospitality service. Menargetkan pada pasar yang lebih muda dan luas, fleksibilitas
desain ditingkatkan untuk memberikan kemampuan adaptasi
Targeting for younger and broader market, flexibility of the yang lebih baik terhadap lingkungan dan budaya sekitar. Tipe
design is enhanced to give better adaptation to its logo yang mengekspresikan kesenangan dan sifat brand yang
surrounding environment and culture. The logo type penuh gairah. Dengan tetap menjaga tingkat keterbacaan
expressing fun and passionate character of the brand. While logo, komposisinya secara umum menonjolkan kedinamisan
keeping legibility of the logo, the overall composition is dan kreativitas.
promoting dynamics and creativity.

Brand Design Concept:

Dynamic, Fun, Artistic, Young, Urban, Economic, Trendy, Friendly,
Inspiring, Expressive, Creative, Standout, Unique, Character.

Target Market:
• By Occupancy: Light Travelers, Managerial Staff, Lower Supervisory, Technical Occupation,
Freelance, Backpackers, Study Tour, Manual Worker (Skill).

• By Gender: Male & Female

• By Age: 17 – 40 years old

MEOTEL|BRANDDESIGNGUIDEBOOK

BRAND DESIGN GUIDEBOOK

BrandIdentitySystem

This chapter consisted of the manual standard on how
to use the brand identity or logo. There are alternatives
of the logo format that adaptive to any need on how
the brand is presented. Rules on what should be
avoided, what should be applied to certain conditions
or limitations, and many other specifications like the
brand identity color, the minimum dimension
standard of the logo, the corporate typography
standard that are need to be followed.

Bab ini berisi panduan standar tentang bagaimana
menggunakan identitas brand atau logo. Ada beberapa
alternatif format logo yang bisa diadaptasikan sesuai
dengan bagaimana brand akan ditampilkan. Aturan-
aturan tentang hal-hal yang harus dihindari, apa yang
harus diterapkan pada kondisi atau batasan tertentu, dan
spesifikasi lain seperti warna identitas brand, ukuran
standar minimal logo dan juga standar tipografi brand
yang harus diikuti.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |2

BRAND LOGO CONSTRUCTION KONSTRUKSI LOGO BRAND
The logo was carefully measured to maintain balanced/stable Logo dihitung secara hati-hati untuk menjaga keseimbangan/
graphic and propotional of the overall feel. Custom typography kestabilan bentuk dan kesan proposional secara keseluruhan.
was made and used for the logo type so that it has a modern yet Tipogra fiyang dipakai dibuat secara spesial menyesuaikan
minimalist style and ever-lasting with it’s simplicity. kebutuhan logo sehingga identitas ini memiliki gaya yang minimalis
dan modern serta langgeng dengan kesederhanaan bentuknya.

I.a.BrandLogoConstruction

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |3

BRAND LOGO CONFIGURATION - MAIN FORMAT KONFIGURASI LOGO BRAND - FORMAT UTAMA
This main format is the standard version of the logo without any Format utama ini merupakan standar bentuk logo tanpa adanya
property information. informasi properti apapun.

I.b.BrandLogoConfiguration

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |4

BRAND LOGO CONFIGURATION - 1 LINE FORMAT KONFIGURASI LOGO BRAND - FORMAT 1 BARIS
The following logo configurations are the alternative format when Konfigurasi logo dibawah ini merupakan alternative format ketika
it needed to place property information together with the logo, logo diperlukan untuk mencantumkan informasi propertinya,
such as the city’s name where the hotel located or and the name seperti nama kota dimana hotel ini berada atau dan nama daerah
of the more specific area if it is located on big cities or when yang lebih spesifik jika berada di kota besar atau ada lebih dari 1
there’s more than one hotel with the same brand located on the hotel dengan brand yang sama pada 1 kota. Format ini juga
same city. This format is also used to include Dafam Hotels brand digunakan untuk mencantumkan nama Dafam Hotels pada logo.
name on the logo.

LOGO WITH AREA & CITY NAME LOGO WITH CITY NAME

BLOK M • JAKARTA KEBUMEN

LOGO WITH DAFAM

by DAFAM

I.b.BrandLogoConfiguration

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |5

BRAND LOGO CONFIGURATION - 2 LINE FORMAT KONFIGURASI LOGO BRAND - FORMAT 2 BARIS
The following configuration is an alternate format for when it Konfigurasi logo dibawah ini merupakan alternatif format ketika
needs to place its regional location name together with the city logo mencantumkan nama daerah beserta nama kota yang cukup
name which is too long and cannot be applied using single line panjang dan tidak bisa diterapkan dengan menggunakan format 1
format because disrupting the logo aesthetics. baris karena mengganggu sisi estetis dari logo.

LOGO WITH AREA & CITY NAME

BUGISAN
YOGYAKARTA

I.b.BrandLogoConfiguration

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |6

SAFE AREA - MAIN LOGO AREA AMAN - LOGO UTAMA
This safe area indicating the minimum spacing of the logo with Area aman ini menandai jarak ruang minimum logo dengan
another graphic element or media’s edges where it should be elemen grafik lainnya atau sudut/pinggiran dari media dimana
applicated. The purpose of this safe area was to keep the logo ini akan ditempatkan. Tujuan dari area aman ini adalah untuk
consistency of the logo and maintain its legibility without menjaga konsistensi daripada logo dan mempertahankan kejelasan
distracted with any nearby element placed too close. logo tanpa terganggu benda lain yang diletakan terlalu dekat.

logo area

C

A D

B safe-area
for the logo
NOTE
A The total height of the logo. E
B A square area with the size (height) of 1/4 of A.
C The total area size of the logo.
D A square are with 1/2 height of B.
E The total size of the safe area. Other graphic elements
should be placed out side the safe area.

I.c.SafeArea

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |7

SAFE AREA - 1 LINE FORMAT AREA AMAN - FORMAT 1 BARIS
This safe area indicating the minimum spacing of the logo with Area aman ini menandai jarak ruang minimum logo dengan
another graphic element or media’s edges where it should be elemen grafik lainnya atau sudut/pinggiran dari media dimana
applicated. The purpose of this safe area was to keep the logo ini akan ditempatkan. Tujuan dari area aman ini adalah untuk
consistency of the logo and maintain its legibility without menjaga konsistensi daripada logo dan mempertahankan kejelasan
distracted with any nearby element that placed too close. logo tanpa terganggu benda lain yang diletakan terlalu dekat.

LOGO WITH AREA & CITY NAME LOGO WITH CITY NAME

C logo area C logo area

AA

BLOK M • JAKARTA B KEBUMEN

D D
B
E safe-area
E safe-area for the logo
for the logo

LOGO WITH DAFAM HOTELS

C logo area

A

B by DAFAM

NOTE D
E safe-area
A The total height of the original logo.
B A square area with the size (height) of 1/4 of A. for the logo
C The total area size of the logo.
D A square are with 1/2 height of B.
E The total size of the safe area. Other graphic elements
should be placed out side the safe area.

I.c.SafeArea

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |8

SAFE AREA - 2 LINE FORMAT AREA AMAN - FORMAT 2 BARIS
This safe area indicating the minimum spacing of the logo with Area aman ini menandai jarak ruang minimum logo dengan
another graphic element or media’s edges where it should be elemen grafik lainnya atau sudut/pinggiran dari media dimana
applicated. The purpose of this safe area was to keep the logo ini akan ditempatkan. Tujuan dari area aman ini adalah untuk
consistency of the logo and maintain its legibility without menjaga konsistensi daripada logo dan mempertahankan kejelasan
distracted with any nearby element that placed too close. logo tanpa terganggu benda lain yang diletakan terlalu dekat.

LOGO WITH AREA & CITY NAME

C logo area

A BUGISAN
B YOGYAKARTA

D

E safe-area
for the logo

NOTE

A The total height of the original logo.
B A square area with the size (height) of 1/4 of A.
C The total area size of the logo.
D A square are with 1/2 height of B.
E The total size of the safe area. Other graphic elements
should be placed out side the safe area.

I.c.SafeArea

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |9

MINIMUM DIMENSION DIMENSI MINIMUM
Minimum width/height of the logo should not be ignored to Standar lebar/tinggi minimum dari logo dianjurkan agar selalu
maintain the legibility of the logo. diikuti untuk menjaga kejelasan logo saat dilihat.

MAIN LOGO
15 mm MINIMUM height size.

by DAFAM MALIOBORO
YOGYAKARTA
1 LINE FORMAT LOGO
25 mm MINIMUM height size. 2 LINE FORMAT LOGO
35 mm MINIMUM height size.

I.d.MinimumDimension

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |10

BRAND IDENTITY COLORS WARNA IDENTITAS BRAND
Corporate color was designed specifically to suit the hotel brand Warna corporate telah didesain menyesuaikan dengan karakteristik
characteristic. These corporate colors can be used for interior hotel brand hotel. Warna-warna corporate dapat digunakan untuk
color, as well as for other collateral/peripheral of the hotel brand. menjadi warna pada interior hotel, maupun warna kolateral/
keperluan- keperluan lainnya dari brand hotel tersebut.

MEOTEL C : 78 R : 41
Green M:0 G : 85
Y : 63 B : 65
K : 67 #336633

MEOTEL C :0 R : 248
Cream M : 10 G : 227
Y : 34 B : 178
K :0 #333300

MEOTEL C :0 R : 195
Red M : 100 G : 33
Y : 99 B : 40
K :4 #CC3333

I.e.BrandIdentityColors

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |11

CORPORATE COLORS - COLOR CHIPS WARNA CORPORATE - KEPINGAN WARNA
Corporate colors was selected best to support the regular version Gunakan kepingan warna dibawah ini (potong per bagiannya)
of the logo. In normal case, corporate colors can be used as the untuk dibagikan kepada vendor percetakan atau pihak produksi
logo variation colors, background colors, and standard yang bersangkutan untuk mendapatkan konsistensi warna yang
collateral/peripheral base-color use. diinginkan.

CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67
RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65

RGB 195/33/40 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/42/77/0
RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 228/162/86

CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 69/0/100/0
RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 123/183/82

I.e.BrandIdentityColors

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |12

STANDARD TYPOGRAPHY - PROPERTY INFORMATION STANDAR TIPOGRAFI - INFORMASI PROPERTI
(ON LOGO) (PADA LOGO)
Standard typography for corporate text/copy (in this case, the Standar tipogra fiuntuk tulisan/teks perusahaan (dalam hal ini,
property information on Brand Identity design) should use the informasi properti pada desain logo perusahaan) harus menggunakan
following font type without any additional unnecessary jenis font sebagai berikut tanpa adanya tambahan perubahan/
alteration/modification, unless mentioned otherwise. modifikasi yang tidak perlu, kecuali disebutkan sebaliknya.

Chunk Five - Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

I.f.StandardTypography-PropertyInformationonLogo

tear here

CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67
RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65

CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/42/77/0
RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 228/162/86

CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 69/0/100/0
RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 123/183/82

CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67
RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65

RGB 195/33/40 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/42/77/0
RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 228/162/86

CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 69/0/100/0
RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 123/183/82

CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67 CMYK 78/0/63/67
RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65 RGB 41/85/65

RGB 195/33/40 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/100/99/4 CMYK 0/42/77/0
RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 195/33/40 RGB 228/162/86

CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 0/10/34/0 CMYK 69/0/100/0
RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 248/227/178 RGB 123/183/82



MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |13

APPLICATION ON BLACK & WHITE PENGAPLIKASIAN PADA HITAM & PUTIH
When it’s not possible to produce color documents, the use of Ketika tidak memungkinkan untuk memproduksi dokumen
black-white version of the logo is recommended. The inverted berwarna, direkomendasikan untuk menggunakan logo dengan
version of the black-white logo also available to match versi hitam-putih. Versi kebalikan dari logo hitam-putih pun
darker/lighter background. tersedia untuk menyesuaikan latar belakang yang lebih
gelap/terang.

I.g.i.LogoApplication-onBlack&White

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |14

APPLICATION ON COLOR BACKGROUND PENGAPLIKASIAN PADA LATAR BERWARNA
There are few examples shown below for logo application on a Dibawah ini ditampilkan beberapa contoh pengaplikasian logo
colored background and the adjustment made to keep the logo pada warna latar belakang yang berbeda dan penyesuaian warna
clear and stand out. yang dilakukan agar menjaga logo agar tetap tampak jelas.

If logo is applied on dark background color, it is recommended to Jika logo ditempatkan pada latar belakang yang berwarna gelap,
use logo with cream color. In other hand, if the background color direkomendasikan untuk menggunakan logo dengan warna
was bright/light, logo needs to use the brand's standard red and cream. Namun bila latar belakang terlalu terang/cerah, logo akan
green colors version. kembali menggunakan versi standar merah dan hijau pada brand.

I.g.ii.LogoApplication-onColorBackground

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |15

APPLICATION ON IMAGERY BACKGROUND PENGAPLIKASIAN PADA LATAR BERGAMBAR
If the logo placed on an imagery background, use any of the Jika logo diletakan pada latar belakang bergambar, pergunakan
colored version logo that available to get the most contrast to the salah satu versi logo berwarna yang tersedia untuk mendapatkan
background color and keep the legibility best. tingkat kontras atau kejelasan yang paling baik.

I . g . iii . Logo Application - onImagery Background

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |16

RESTRICTIONS LARANGAN-LARANGAN

INCORRECT USE OF THE BRAND IDENTITY COLORS SALAH PENGGUNAAN WARNA IDENTITAS BRAND
Incorrectly picking colors and not referring to the corporate color Pemilihan warna yang tidak tepat dan tidak menghiraukan warna
is very prohibited. When the background is colored or imagery, it is corporate sangat dilarang. Terutama ketika menggunakan
very important about legibility and contrast alternative. It is background berwarna atau gambar, sangatlah penting untuk
forbidden to use color for logo other than the corporate colors. memperhatikan legibilitas dan pemilihan kontras. Sangat dilarang
untuk menggunakan warna lain selain warna corporate yang
sudah ditentukan.

I.h.Restrictions

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |17

RESTRICTIONS LARANGAN-LARANGAN

INCORRECT USE OF THE BRAND COLOR BLACK & WHITE SALAH PENGGUNAAN WARNA HITAM & PUTIH BRAND
Using grayscale value on Meotel logo is restricted, low in contrast Menggunakan tingkatan warna abu-abu pada logo Meotel sangat
is also not recommended unless it’s intentionally on purpose of dilarang, sedangkan tingkat kontras yang rendah antara background
certain concept. Only solid black or white that can be applied dengan logo juga tidak dianjurkan kecuali dengan sengaja agar
when using black-white version of the Meotel logo. menyesuaikan konsep tertentu. Hanya warna hitam solid dan putih
yang dapat digunakan pada versi hitam putih logo Meotel.

I.h.Restrictions

MEOTEL|BRANDDESIGNGUIDEBOOK BrandIdentitySystem |18

RESTRICTIONS LARANGAN-LARANGAN

PROHIBITED ALTERATION OF THE LOGO PERUBAHAN YANG TIDAK DIIJINKAN PADA LOGO
The logo mustn’t be outlined in anyway or used as Logo tidak boleh diberikan/diubah menjadi outline dalam cara
pattern/background. It shouldn’t be scaled unpropotionally or apapun atau dipergunakan sebagai pattern/motif/latar belakang.
perspectively placed (unless it’s 3D visualization purpose). The Logo juga tidak diperbolehkan untuk diperbesar/perkecil secara
arragement and measurement of the logo must be exactly the tidak proposional maupun dibuat perspektif kecuali untuk gambar
same with the standar system designed. visualisasi 3D. Pengaturan letak dan ukuran harus persis dengan
apa yang telah ditentukan oleh sistem standar desain.

I.h.Restrictions

BRAND DESIGN GUIDEBOOK

BrandStyleGuidelines

This chapter explains on what is the brand style on
photography/artwork, graphical decoration,
typography, and how to apply it on the design.

Please be aware that the brand communication
explains more in depth details on each item. While this
section describes the overall application of the style
concept as in general to aid improvement or variation
on the design process.

Bab ini menjelaskan tentang bagaimanakan corak brand
dalam fotografi/ornamen seni, dekorasi grafis, tipografi
dan bagaimana cara menerapkannya ke dalam desain.

Harap diingat bahwa bab Brand Communication akan
menjelaskan lebih jauh dan lebih detil tentang masing-
masing item. Sedangkan bab ini menjelaskan aplikasi
secara umum dari konsep identitas brand sebagai variasi
atau pengembangan pada proses desain.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |20

STANDARD PHOTOGRAPHY DIRECTION ARAHAN FOTOGRAFI STANDAR
Standard direction for Meotel Brand photography style is gimmick Standar untuk arahan foto-foto/gambar brand Meotel ini adalah
imagery that has vintage look and retro feel. berupa gimmick - gimmick yang memiliki kesan vintage dan retro.

For color preferences is more to vivid and bright, using mixes of Warna yang dipilih lebih cenderung kepada warna yang mencolok
colors. This is the key for creating retro feel on the overall dan cerah, serta beragam. Hal ini merupakan kunci untuk
image/photos while conveying the brand image and consistency. memberikan kesan retro pada keseluruhan gambar/foto yang
ditampilkan untuk menyampaikan imej brand ini.

II.a.StandardPhotographyDirection

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |21

STANDARD VECTOR ARTWORK DIRECTION ARAHAN STANDAR ARTWORK
Meotel brand artworks consist of various implementation of Artworks Meotel terdiri dari gabungan beberapa objek yang saling
vector objects which fills the space and maximizing the layout so mengisi ruang dan penataan yang maksimal sehingga menghasilkan
that it looks crowded and busy. Using the complementary colors kesan ramai dan penuh. Menggunakan warna yang saling
to crashing with other creating an artistic and catchy design. bertabrakan untuk menghasilkan kesan artistik dan mencolok.

HISAY TO

Love!

By:

II.b.StandardVectorArtworkDirection

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |22

STANDARD VECTOR ARTWORK DIRECTION - ARAHAN KARYA SENI STANDAR -
ON RECEPTION BACKDROP PADA LATAR BELAKANG RESEPTIONIS
The reception backdrop design shows map of the hotel's location Latar belakang pada resepsionis adalah berupa peta dimana hotel
and the nearby tourism destination. The map is designed as a itu berada beserta dengan tempat wisata yang berada tidak jauh
simplification version of the region and not necessarily scaled dari hotel. Peta dibuat dalam bentuk sederhana dan tidak
proportional and it is decorated using few elements such as types menggunakan skala proposional serta ditambahkan beberapa
of vehicles and also trees. elemen dekoratif seperti kendaraan dan juga pohon - pohon.

II.b.StandardVectorArtworkDirection-OnReception

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |23

MASCOT DESIGN DESAIN MASKOT
Meotel has a unique mascot design character with retro style and Meotel memiliki maskot yang khas dengan gaya retro dan sangat
very expressive named Mr. Me. This mascot can be used for many ekspresif bernama Mr. Me. Maskot ini dapat digunakan dalam
promotional items such as advertisement or any other applications. berbagai macam hal baik untuk promosi maupun keperluan lainnya.

MR. ME

II.c.MascotDesign

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |24

STANDARD TYPOGRAPHY - BODY TEXT/PARAGRAPH CONTENT STANDAR TIPOGRAFI - TEKS/ISI PARAGRAPH
Standard typography for corporate text/copy (in this case, the Standar tipogra fiuntuk tulisan/teks perusahaan (dalam hal ini,
title/body copy) should use the following font type without any judul/tulisan isi) harus menggunakan jenis font sebagai berikut
additional unnecessary alteration/modification, unless mentioned tanpa adanya tambahan perubahan/modifikasi yang tidak perlu,
otherwise. kecuali disebutkan sebaliknya.

Chunkfive and Mission Script are recommended to be used for Chunkfive dan Mission Script sebaiknya digunakan untuk judul
title and sub-title. While Century Gothic has better legibility for maupun sub judul. Sedangkan Century Gothic yang memiliki tingkat
body copy uses. keterbacaan yang lebih baik digunakan sebagai teks paragraf.

Chunk Five - Regular Mission Script - Regular
ABCDEFGHIJKLM A BC DE F G H IJK L M
NOPQRSTUVWXYZ NOPQRSTUV WXYZ
abcdefghijklm abcdefghijklm
nopqrstuvwxyz nopqrstuvwxyz
1234567890 1234567890

Century Gothic - Regular Century Gothic - Bold
ABCDEFGHIJKLM ABCDEFGHIJKLM
NOPQRSTUVWXYZ NOPQRSTUVWXYZ
abcdefghijklm abcdefghijklm
nopqrstuvwxyz nopqrstuvwxyz
1234567890 1234567890

Century Gothic - Italic Century Gothic - Bold Italic
ABCDEFGHIJKLM ABCDEFGHIJKLM
NOPQRSTUVWXYZ NOPQRSTUVWXYZ
abcdefghijklm abcdefghijklm
nopqrstuvwxyz nopqrstuvwxyz
1234567890 1234567890

I I . d . i . S t a n d a r dTy p o g r a p h y - B o d y Te x t / P a r a g r a p h C o n t e n t

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |25

STANDARD TYPOGRAPHY - TYPOGRAPHIC DESIGN STANDAR TIPOGRAFI - DESAIN TIPOGRAFIS
The typographic design consist of letters using many type of Desain tipografis merupakan susunan kata dari berbagai jenis font
Meotel standard fonts that create a design. This decorative standar Meotel yang membentuk suatu grafis. Desain tipografis ini
typographic design can be used for various hotel's design needs. dapat digunakan sebagai dekorasi dalam berbagai keperluan hotel.

Typographic

DESIGN

EXAMPLE

for

MEOTEL

II.d.ii.StandardTypography-TypographicDesign

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |26

COMPLEMENTARY COLORS WARNA PELENGKAP
This colors can be used as combination for various design Warna ini dapat digunakan sebagai kombinasi warna guna
application of the hotel brand. Or it can also be used with other keperluan desain lainnya dari brand hotel tersebut. Atau bisa juga
color scheme to create retro style effect. menggunakan skema warna lain untuk menimbulkan kesan retro.

SECONDARY COLOR

Dark Medium Light
Brown Brown Brown

C :0 R : 67 C : 10 R : 180 C :0 R : 221
M : 73 G : 26 M : 28 G : 153 M : 15 G : 197
Y : 87 B:0 Y : 58 B : 106 Y : 35 B : 157
K : 84 K : 19 K : 10

COLOR SCHEME

II.e.ComplementaryColors

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |27

STANDARD MAP VISUALIZATION STANDAR VISUALISASI PETA
Meotel logo is used to mark the hotel location on the map. Meotel Logo Meotel digunakan untuk menunjukkan lokasi Meotel pada
brand standard's colors of red, green, and light brown are used as peta. Untuk warna pada peta menggunakan warna standar Meotel
a theme color of the map. yaitu merah, hijau serta warna coklat muda sebagai latar belakang.

KEBUMENNama Jalan
Nama Jalan
Nama Jalan

II.f.StandardMapVisualization

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |28

RESTRICTIONS LARANGAN-LARANGAN

INCORRECT USE OF TYPOGRAPHIC DESIGN PENGGUNAAN TIDAK TEPAT PADA DESAIN TIPOGRAFIS
The typographic design needs to use more than just one type of Desain tipografis perlu menggunakan lebih dari satu jenis tipografi
font unless it is impossible to do so. The design also should not use font kecuali tidak memungkinkan. Desain juga tidak boleh
any font other than the ones specified here in this Brand Design menggunakan font diluar dari tipografis standar yang telah
Guidebook. ditetapkan pada Brand Design Guidebook ini.

PLEASE NOTHING

be

CREATIVE CAN

and Good Idea

having

FUN

II.g.Restrictions

MEOTEL|BRANDDESIGNGUIDEBOOK BrandStyleGuidelines |29

RESTRICTIONS LARANGAN-LARANGAN

INCORRECT USE OF ARTWORK COLORS PENGGUNAAN TIDAK TEPAT PADA WARNA ARTWORK
Meotel brand artworks have standard scheme and colors which is Artwork Meotel memiliki skema dan standar warna yaitu warna
vibrant and creating vintage or retro feel. Using other colors which mencolok yang menimbulkan kesan retro atau vintage. Penggunaan
create different impression or feel/look is strictly prohibited. warna lain yang menimbulkan kesan selain retro sangat tidak
dianjurkan.

By:

II.g.Restrictions

MEOTEL|BRANDDESIGNGUIDEBOOK

BRAND DESIGN GUIDEBOOK

BrandCommunication-Signage&
InteriorDecoration

On this section, there are wide variation of application
samples on various material, formats and
specifications. These samples act as guide to the future
application on the brand design. It is recommended to
creatively follow each design/layout instruction to
keep the consistency of the brand design.

Do not alter or modify the design without consulting
DHM head office.

Pada bagian ini terdapat contoh aplikasi yang bervariasi
dalam bermacam-macam format, material dan
spesifikasi. Contoh-contoh ini berfungsi sebagai
panduan untuk aplikasi desain brand di waktu ke depan.
Disarankan untk mengikuti instruksi desain/layout untuk
tetap menjaga konsistensi desain brand.

Jangan merubah atau mengganti desain tanpa
berkonsultasi dengan kantor pusat DHM.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |32

A B

LOGO ON BUILDING

Design Specification

Dimension (Depends on Building A Logo on side of building is for high rise
building hotel.
Height/Design and
B Logo on front of building is for low rise
Traffic Position) building hotel.

Material Composite Letter, LED The size/dimension and materials can be different
due to the construction techniques used as long as
Back-light, Acrylic. it is still gives priority to the efficiency.

Print - Do not change the layout and/or include additional
information that may change the overall design
Finishing Construction structure without consulting to the corporate
division of business development & operations.
Note
Logo on building facade use the basic format.
Size/dimension are flexible regarding the height
and design of the hotel building. Make sure the
logo can be easily recognized from a far and
placed in direction of the best traffic/road
surrounding the location.

III.a.OutdoorSignage

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |33

155.0 cm 20.5 cm

A KEBUMEN
B
U CAFE
KEBUMEN
SALOON
C D

U CAFE

B

SALOON350.0 cm

LEFT SIDE FRONT RIGHT SIDE BACK

PYLON

Design Specification

Dimension 1550 x 3500 x 205 mm D (optional) When located on the entrance or
exit of the hotel area, pylon design function
Material Steel Construction, Color can be combined with entrance/exit sign. Bulb
lamps are installed along the edge of the
Acrylic, LED Backlight, arrow sign and using light-changing
automation if needed.
Stainless Steel, Running Text
The size/dimension and materials can be different
Box, Composite Panel due to the construction techniques used as long as
it is still gives priority to the efficiency.
Print -
Do not change the layout and/or include
Finishing Construction additional information that may change the
overall design structure without consulting to the
Note corporate division of business development &
A Pylon's main body was constructed using operations.
steel structure with aluminium composite panel.

B The logo and the text is using color acrylic with
backlighted LED light inside the monolith.

C Running (yellow) text box display.

III.a.OutdoorSignage

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |34

B E
A F

D C

B
A

E

GABLE SIGN (DHM ENTRANCE SIGNATURE)

Design Specification

Dimension 37 x 53 cm D Laser graphic on clear acrylic.

Material 1 mm clear acrylic with E Blue cutting sticker on stainless steel.

laser graphic DHM logo F Blue LED spot light.

illuminated with LED spot The size/dimension and materials can be different
due to the construction techniques used as long as
light, attached to stainless it is still gives priority to the efficiency.

steel frame on top and Do not change the layout and/or include additional
information that may change the overall design
bottom. structure without any consultation to the corporate
division of business development & operations.
Print 1/0

Finishing Construction, mounted on

wall.

Note
A Stainless steel dented as shown in picture.

B Black flatbed print on stainless steel.

C 1 mm clear acrylic.

III.a.OutdoorSignage

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |35

PsLoAmCeE PsLoAmCeE

Decorative Decorative

TEXT TEXT

BWORDS A WORDSB
HERE HERE

WINDOW STICKER

Design Specification

Dimension -

Material Sand Blast Sticker

Print -

Finishing Cutting

Note
A This design can be used for main entrance or
entrance with 2 frameless glass doors.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

III.a.OutdoorSignage

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |36

60.0 cm PARKING

EXIT21.0 cm BASEMENT
A LIFT
GO OUT
60.0 cm

35.0 cm COME IN

PARKING AREA DIRECTIONS

Design Specification

Dimension 600 x 210 mm ; 600 x 350 mm

Material Use scotchlite cutting

sticker (cream) on painted

(red or green) steel plate.

Print -

Finishing -

Note
A Direction signs are mounted on wall, and using
steel plate with scotchlite sticker.
sticker for the design.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

III.a.OutdoorSignage

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |37

40.0 cm

60.0 cm

WANITA MOTOR

HATI-HATI

Jalan Menurun WHEELCHAIR LINE

TERJAL & SEMPIT Jalur Khusus

KURSI RODA

P NO ENTRY

NO PARKING Jok Mlebu Yo, Rek! A
Jok Parkir Kene A
DILARANG MASUK
DILARANG PARKIR

PARKING SIGNS

Design Specification

Dimension 400 x 600 mm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Use scotchlite cutting it is still gives priority to the efficiency.

sticker (cream/red/white) on painted Do not change the layout and/or include additional
information that may change the overall design
(red/greencream) steel plate. structure without consulting to the corporate
division of business development & operations.
Print -

Finishing Construction

Note
A These wordings can be changed using the local/common
language where the hotel is located.

These signs can be placed using a 150 cm pole or mounted on the wall,
depending on the location conditions.

III.a.OutdoorSignage

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |38

Awas Ketatap, CakA!

4,3 m49 cm PERHATIKAN KETINGGIAN

200 cm

HEIGHT ONLY

Awas Dalane Mbelok Banget

2,2 mHATI HATI TIKUNGAN TAJAM

HEIGHT & DIRECTION

BASEMENT HEIGHT/DIRECTION

Design Specification

Dimension Adjustable based on actual condition

Material Use scotchlite cutting sticker

on painted steel plate.

Print -

Finishing Construction, Installation

Note
A These wordings can be changed using the local/common
language where the hotel is located.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

III.a.OutdoorSignage

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |39

76.7 cm 115.0 cm 102.5 cm
25.8 cm
A C 71.5 cm
KEBUMEN

B

108.7 cm

ROADSIDE

Design Specification

Dimension 1150 x 1025 mm C Rotate arrow pointing relevant direction of the

Material Scotchlite Cutting Sticker hotel.

on painted Steel Plate.

Print - The size / dimensions and materials can be

Finishing Construction different due to the construction techniques

used as long as it’s still gives priority to the

Note efficiency.

All Text and numbers are using scotchlite to

improve visibility during night time under low light Do not change the layout and/or include additional

condition. information that may change the overall design

structure without consulting to the corporate

A Scotchlite (Red&Green) sticker for logo, painted division of business development & operations.

on cream steel plate. Do not resize the logo.

B Specify the distance in meters, or the time until
reaching the hotel in minutes. Scotchlite (Cream
&Brown) sticker, painted on red steel plate.

III.a.OutdoorSignage

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |40

by DAFAM by DAFAM

LOGO ON RECEPTION III.b.IndoorSignage

Design Specification

Dimension Depends on Available Space

Material Hairline Steel

Print 4/0

Finishing Construction, Installation

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.