MEOTEL BIM

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |139

GOODIES PACK

Design Specification

Dimension 70 mm diameter x 12 mm

Material Clear Transparent Plastic

Print 1/0

Finishing Screen Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.v.Banquet

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |140

TOP VIEW PERSPECTIVE VIEW

GLASS COVER V.b.v.Banquet

Design Specification

Dimension 70 mm diameter x 12 mm

Material Clear Transparent Plastic

Print 1/0

Finishing Screen Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |141

COASTER

Design Specification

Dimension 85 x 85 mm

Material Paper

Print 4/0

Finishing Screen Printing, Pond

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.v.Banquet

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |142

SMALL NAPKIN (230 x 230 mm)

MEDIUM NAPKIN (420 x 420 mm)

PAPER NAPKIN

Design Specification

Dimension -

Material Tissue Paper

Print 4/0

Finishing Screen Printing

Note
Please apply the logo’s position and size according
to the usage standard of the napkin.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.v.Banquet

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |143

SINGLE

TAKEN

Hungry

BOWL - PLATE - DRINK STIRER

Design Specification

Dimension -

Material Melamine China, Glass,

Ceramic, Plastic

Print 4/0

Finishing Transfer Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.v.Banquet

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |144

meotelisme.com

ALTERNATIVE 1

PEOPLE WHO meotelisme.com

Love t Eat

Are Alway The Be

P.E.O.P.L.E

ALTERNATIVE 2

PLACEMAT

Design Specification

Dimension 450 x 300 mm

Material Rubber/Paper

Print 4/0

Finishing Pond, Transfer Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.v.Banquet

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |145

9.0 cm FOOD TAG

FATB Design Specification

Burge Dimension 90 x 60 mm

Material HVS 100 gr

Print 4/0

Finishing -

6.0 cm Note
0.5 cm A This is for food visual image.
0.5 cm
A B Area for the name of the food. Please use
standard typography of the brand to keep the

consistency and legibility.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

0.5 cm Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

SUPER

Fried Rice

V.b.v.Banquet

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |146

FRONT

meotelisme.com

BACK

TOOTHPICK

Design Specication

Dimension 80 x 17 mm

Material HVS 100 gr

Print 1/0

Finishing Press

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.v.Banquet

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |147

meotelisme.com STRAW

Design Specification

Dimension 10 x 265 mm

Material HVS 100 gr

Print 1/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.v.Banquet

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |148

WRAPPING PAPER

Design Specication

Dimension 640 x 490 mm

Material Wrapping Paper

Print 4/0

Finishing Doff/Matte Finish

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

ALTERNATIVE 1 Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

ALTERNATIVE 2

V.c.i.Merchandise

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |149

JEMBER JEMBER

JEMBER

34.0 cm

meotel.jember
meoteljember
[email protected]
meotelisme.com

(0331) 321 888
(0331) 320 111

Jl. Karimata No. 43 Jember 68121
East Java - Indonesia

25.0 cm 7.0 cm

FRONT & BACK SIDE

7.0 cm

25.0 cm

BOTTOM

PAPER BAG

Design Specification

Dimension 340 x 250 x 70 mm

Material Art Carton 310 gr

Print 4/0

Finishing Pond, Doff Lamination 1/0

Glue, Handle Strap

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.c.i.Merchandise

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |150

UMBRELLA

Design Specification

Dimension -

Material -

Print 4/0

Finishing Screen Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.c.i.Merchandise

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |151

FRONT by DAFAM
FRONT meotelisme.com

FRONT BACK

T-SHIRT by DAFAM
meotelisme.com
Design Specification
BACK
Dimension -
by DAFAM
Material Cotton Fabric meotelisme.com

Print 4/0 BACK

Finishing Screen Printing V.c.i.Merchandise

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |152

FRONT meotelisme.com

BACK

ALTERNATIVE 1

FRONT meotelisme.com

BACK

ALTERNATIVE 2

HAT

Design Specification

Dimension -

Material Fabric

Print 1/0 , 4/0

Finishing Embroidery

Note
Other than position of the logo and website, it is
allowed to have another color design as alternatives.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.c.i.Merchandise

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |153

KEY CHAIN

Design Specification

Dimension 65 x 65 mm

Material Transparent Acrylic

Print 4/3

Finishing Transfer Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

meotelisme.com Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

FRONT meotelisme.com

BACK

V.c.i.Merchandise

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |154

ALTERNATIVE 1

FRONT BOTTOM

ALTERNATIVE 2

MUG

Design Specification

Dimension -

Material Ceramics

Print 4/0

Finishing Screen Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.c.i.Merchandise

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |155

MEMBER CARD

0000 1234 8765 0000 A Design Specification

Dimension 85 x 55 mm

JOHN DOE B CVALID Material PVC Card

THRU
05/16 Print 4/4

Finishing Doff Lamination

FRONT Note
A Member card serial number.

B Name of the card’s holder.

C Cards validation date.

D Card’s holder signature area.

D Usage information of the member card.

D Authorized The size/dimension and materials can be different
Signature due to the construction techniques used as long as
it is still gives priority to the efficiency.

* Gunakan kartu ini sesuai dengan kondisi dan ketentuan yang berlaku E Do not change the layout and/or include additional
information that may change the overall design
1. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque structure without consulting to the corporate
tristique molestie cursus. division of business development & operations.

2. Nunc posuere malesuada ligula eu tempus.
3. Aenean ultricies, nisi a cursus varius, metus orci imperdiet turpis, quis

condimentum magna nisl et sapien.

meotelisme.com

BACK

V.c.ii.Membership

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |156

17.5 cm THIS VOUCHER VALID FROM C THIS VOUCHER VALID FROM

7 NOVEMBER 2015 - 7 NOVEMBER 2015 -

6 DECEMBER 2015 6 DECEMBER 2015

VOUCHER NO.......................... VOUCHER NO..........................

Thi Vouche is Entitled to Thi Vouche is Entitled to

........................................................... ...........................................................

AUTHORIZED BY AUTHORIZED BY

................................ ................................

TERM & CONDITION TERM & CONDITION
1. Present the original voucher upon check-in.
1. Present the original voucher upon check-in. 2. Advance reservation is required one week before and

2. Advance reservation is required one week before and based on room availability.
3. This voucher is not valid on the special occasion
based on room availability.
(Idul Fitri, Christmas, New Year & Holiday Seasons).
3. This voucher is not valid on the special occasion D 4. This voucher strictly non-transferable and non-refundable.
(Idul Fitri, Christmas, New Year & Holiday Seasons). 5. This voucher can not be extended.
6. This voucher is not replaceable if misplaced or lost.
4. This voucher strictly non-transferable and non-refundable.
@meotelisme
5. This voucher can not be extended. [email protected]

6. This voucher is not replaceable if misplaced or lost.

0.8 cm A @meotelisme KEBUMEN (0287) 387 900
2.2 cm [email protected]
0.5 cm KEBUMEN Jl. Ahmad Yani No. 31 Kebumen 54311
B Central Java - Indonesia
(0287) 387 900
Jl. Ahmad Yani No. 31 Kebumen 54311

CeNnotr.a45l J6aAv,aKe- bInudmoneensia

0.5 cm
0.5 cm
9.0 cm

FREE VOUCHER CHARGE VOUCHER

COMPLIMENTARY VOUCHER

Design Specification

Dimension 100 x 210 mm to deliver brand image consistency.
Don’t use different typography on special
Material Art Carton 210 gr promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0
D Area for Term and Condition of the voucher.
Finishing -
The size/dimension and materials can be different
Note due to the construction techniques used as long as
A Rename location information on the logo it is still gives priority to the efficiency.
according to the hotel property.
Do not change the layout and/or include
B Rename the hotel name specific with the additional information that may change the
property’s location, include address details, overall design structure without consulting to the
contacts, social media and email. corporate division of business & operations.

C This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording

V.c.ii.Membership

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |157

A JEMBER

Meotel Jember B

Jl. Karimata No. 43 Jember 68121 | East Java - Indonesia

+62 331 321 888 [email protected]

FRONT

C

JEMBER

* Gunakan kartu ini sesuai dengan kondisi dan ketentuan yang berlaku
1. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque

tristique molestie cursus.
2. Nunc posuere malesuada ligula eu tempus.
3. Aenean ultricies, nisi a cursus varius, metus orci imperdiet turpis, quis

condimentum magna nisl et sapien.

meotelisme.com

BACK

STAMP CARD

Design Specification

Dimension 5 x 9 cm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Paper 260 it is still gives priority to the efficiency.

Print 4/4 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Hotel logo with specific city/location.

B Hotel name, address, phone number & email.

C Stamp area.

V.c.ii.Membership

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |158

INVITATION

Design Specification

Dimension 100 x 210 mm

Material Art Carton 210 gr

Print 4/0

Finishing -

Note
A Rename location information on the logo
according to the hotel property.

17.5 cm B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

C C This is the area for content/program/promotion
as well as visual element if necessary. You may use
ON UKAFE MEOTEL different sentences as marketing gimmick wording
to deliver brand image consistency.
WEDNESDAY Don’t use different typography on special promotion/
event program title, keep the consistency of
31 DECEMBER 2017 corporate font usage.

21.00 - ‘Til Drop The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

0.8 cm A @meotelisme
2.2 cm [email protected]
0.5 cm KEBUMEN
B (0287) 387 900

Jl. Ahmad Yani No. 31 Kebumen 54311
Central Java - Indonesia

No.456A, Kebumen

0.5 cm
0.5 cm
9.0 cm

V.c.ii.Membership

BRAND DESIGN GUIDEBOOK

Stationery,
CollateralDocuments&
DigitalMedia

On this section, there are wide variation of application
samples on various material, formats and
specifications. These samples act as guide to the future
application on the brand design. It is recommended to
creatively follow each design/layout instruction to
keep the consistency of the brand design.

Do not alter or modify the design without consulting
DHM head office.

Pada bagian ini terdapat contoh aplikasi yang bervariasi
dalam bermacam-macam format, material dan
spesifikasi. Contoh-contoh ini berfungsi sebagai
panduan untuk aplikasi desain brand di waktu ke depan.
Disarankan untk mengikuti instruksi desain/layout untuk
tetap menjaga konsistensi desain brand.

Jangan merubah atau mengganti desain tanpa
berkonsultasi dengan kantor pusat DHM.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |160

1.0 cm A HOTEL REGISTRATION
3.4 cm
KEBUMEN

Account No. Arrival Date ETA Departure Date ETD Guarantee
No. Rekening Tanggal Datang Waktu Datang Tanggal Berangkat Waktu Berangkat Garansi

Rate per Night // : // :
Harga Per Malam
Advance Payment Room Type Number of Guest Number of Rooms Room Number
Uang Muka Jenis Kamar Jumlah Tamu
Jumlah Kamar Nomor Kamar

Title (Mr / Mrs / Ms) First Name Surname
Titel (Tn / Ny / Nn) Nama Depan Nama Belakang

Nationality Date Of Birth //
Warga Negara Tanggal Lahir //

Passport Number Date Of Expiry OTHER
Nomor Paspor Tgl. Habis Berlaku LAINNYA
VISA
Nama Perusahaan Telephone OTHER - LAINNYA
Company Name Telepon

Address (Company/Home) Telephone
Alamat (Perusahaan/Rumah) Telepon

City Post Code Country
Kota Kode Pos Negara

TERMS OF PAYMENT CASH VOUCHER COMPANY
CARA PEMBAYARAN TUNAI VOUCER PERUSAHAAN

CREDIT CARD NUMBER AMEX JCB
KARTU KREDIT NOMOR DINERS MASTER

VISA TRANSIT - TRANSIT TOURIST - WISATAWAN BUSINESS - BISNIS
VISA STAY - TINGGAL OFFICIAL - RESMI

The hotel will not be held responsible for loss of money, jewelries, or valuables left in the NEXT DESTINATION
room. Safety Deposit Boxes are available free in your room and at the Front Desk. TUJUAN SELANJUTNYA
Signature authorizes after departure billing indicated in method of payment.
To HOTEL DAFAM SEMARANG, I acknowledge that I’m jointly and severally liable with the GUEST SIGNATURE
fore-going person, company or association (and if more than one all of them) for TANDA TANGAN TAMU
payment of the amount of any charges payable of incurred in connection with all services
provided by you under registration.

Hotel tidak betanggung jawab atas kehilangan uang, perhiasan, barang-barang berharga
lainnya di kamar. Kotak Deposit tersedia cuma-cuma di kamar Anda dan Front Desk.
Tandatangan Anda memberikan otorasi kepada kami untuk melakukan penagihan sesuai
pembayaran diatas.
Kepada HOTEL DAFAM SEMARANG, saya menyatakan bahwa saya baik sendiri ataupun
bersama-sama dengan perusahaan, asosiasi, perorangan atau semuanya bertanggung
jawab atas pembayaran semua tagihan yang terjadi sehubungan dengan seluruh pelayanan
yang Anda berikan sesuai formulir pendaftaran ini.

SAFETY DEPOSIT BOX NUMBER ISSUED BY DATE
NOMOR KOTAK DEPOSIT DIKELUARKAN OLEH TANGGAL

Front Desk / /
Penyelia/Supervisor
Check-in by Check-out by Rates are Subject to Service Charge and Goverment Tax
Melapor masuk oleh Melapor keluar oleh Harga Belum Termasuk Jasa Pelayanan dan Pajak Pemerintah

Meotel Kebumen B

Jl. Nama Jalan 123 No.4A, Kebumen meotelisme.com

Central Java - Indonesia
 +62 24 3554 111  +62 24 3545 111

meotel @meotel
 [email protected]

1.0 cm

1.0 cm
1.0 cm

REGISTRATION FORM

Design Specification

Dimension A4 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VI.i.FrontOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |161

0.5 cm A SAFE DEPOSIT BOX CARD Stamp here when key is delivered to guest
2.2 cm with time notated.
KEBUMEN Cap disini pada waktu kunci diberikan kepada
tamu dengan catatan jam.

SAFE DEPOSIT BOX NUMBER Initial of Hotel Representatif
NOMOR KARTU DEPOSIT Inisial Petugas Hotel

I agree the following terms and conditions of using safe deposit box: GUEST NAME (print please)
Saya setuju penggunaan kotak deposit dengan syarat dan kondisi sebagai berikut: NAMA TAMU (dengan huruf cetak)
First Name
(a) The use by me of the safe deposit box is limited to my own personal use and for such period only Nama Depan
as I maybe a guest at the Hotel.
Penggunaan kotak deposit hanya untuk pribadi dan pada saat saya menjadi tamu hotel. Family Name
Nama Belakang
(b) Access to the box is to be given to me only upon by signature and to me personally.
Akses ke kotak deposit hanya diberikan kepada saya sendiri setelah saya tandatangani. ADDRESS
ALAMAT
(c) Upon my ceasing to be a guest to the Hotel or giving up the use of the box, I shall remove the Street
contents from the box, return the key to the Hotel and execute receipt on the reverse. Jalan
Setelah tidak menjadi tamu hotel lagi atau tidak memerlukan lagi kotak deposit, saya harus
mengembalikan kotak beserta kuncinya kepada Hotel dan akan mendapatkan tanda terima. City
Kota
(d) In the event that the key issued to me is lost, or if I shall fail to give up the box, I agree to reimburse
the Hotel for the cost of a new lock, being US$ 100.00. Country
Jika kunci kotak hilang atau rusak, maka saya setuju membayar biaya pembuatan kunci pengganti Negara
sebesar US$ 100.00.
Telephone
(e) The contents of the box are at my risk at all times and the Hotel shall not be liable for the loss of or Telepon
damage to, or any loss or damage arising including negligence of the hotels out of the loss or
damage to the contents however arising or of whatever nature. meotelisme.com
Seluruh isi kotak deposit akan menjadi tanggung jawab saya dan Hotel tidak bertanggung jawab atas
kehilangan atau kerusakan isi termasuk akibat kelalaian Hotel.

The expression “The Hotel” here in means the owner, operator and management of the Hotel and
their servants and agents.
“Hotel” berarti pemilik, manajemen hotel dan petugas.

AUTHORIZED SIGNATURE
OTORISASI TANDATANGAN

0.5 cm

0.5 cm
0.6 cm
0.5 cm
8.9 cm 4.1 cm

SAFE DEPOSIT BOX CARD

Design Specification

Dimension 145 x 135 mm

Material HVS 100 gr

Print 1/0

Finishing -

Note
A Rename location information on the logo
according to the hotel property.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VI.i.FrontOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |162

1.0 cm A GUEST'S MESSAGE
2.2 cm
KEBUMEN

Sorry, we could not contact you.

For Mr/Mrs/Ms Room
Untuk Bapak/Ibu/Sdri Kamar

During your absence, Mr/Mrs/Ms Telephone
Selama Anda tidak ada ditempat, Bapak/Ibu/Sdri Telepon

Company
Perusahaan

Came to see you Telephone
Datang untuk bertemu Anda Telepon

Wants to see you Please call back
Ingin bertemu Anda Harap telepon saya kembali

Will return Will call again
Akan kembali Akan menghubungi kembali

Will pick - you up Urgent
Akan menjemput Anda Penting

Message
Penting

Date / / Time : Received by
Tanggal Jam Diterima oleh

Meotel Kebumen B

Jl. Nama Jalan 123 No.4A, Kebumen meotelisme.com

Central Java - Indonesia
 +62 24 3554 111  +62 24 3545 111

meotel @meotel
 [email protected]

1.0 cm

1.0 cm
1.0 cm

GUEST’S MESSAGE

Design Specification

Dimension A5 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VI.i.FrontOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |163

1.0 cm A AIRLINE TICKET RESERVATION
2.2 cm
KEBUMEN
1.0 cm
Reservation - Reservasi Reconrmation- Rekonrmasi Modication - Perubahan

Ticket No. From To Date Flight No. ETD Class Status Remark
No. Tiket Dari Menuju Tanggal No. Penerbangan Waktu Kelas Status Keterangan
Keberangkatan
/ /
:

// :

Name // : Reservation Number
Nama 4. Nomor Reservasi
1. Room No.
No. Kamar 1.
2. 1.

3. 5. 2. 2.

Handled by 6. 3. 3.
Ditangani oleh
Date Conrmed by Date //
Tanggal / / Dikonrmasi oleh Tanggal

Meotel Kebumen B

Jl. Nama Jalan 123 No.4A, Kebumen meotelisme.com

Central Java - Indonesia
 +62 24 3554 111  +62 24 3545 111

meotel @meotel
 [email protected]

1.0 cm
1.0 cm
19.0 cm

AIRLINE TICKET RESERVATION

Design Specification

Dimension A5 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VI.i.FrontOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |164

1.0 cm A TRAIN TICKET RESERVATION
2.2 cm
KEBUMEN
1.0 cm
Reservation - Reservasi Reconrmation- Rekonrmasi Modication - Perubahan

Ticket No. From To Date Train No. ETD Class Status Remark
No. Tiket Dari Menuju Tanggal No. Kereta Waktu Kelas Status Keterangan
Keberangkatan
/ /
/ :
/
:

// :

Name 4. Room No. Reservation Number
Nama No. Kamar Nomor Reservasi
1. 1.
1.
2.
5. 2. 2.
3.
6. 3. 3.
Handled by
Ditangani oleh Date Conrmed by Date //
Tanggal / / Dikonrmasi oleh Tanggal

Meotel Kebumen B

Jl. Nama Jalan 123 No.4A, Kebumen meotelisme.com

Central Java - Indonesia
 +62 24 3554 111  +62 24 3545 111

meotel @meotel
 [email protected]

1.0 cm
1.0 cm
19.0 cm

TRAIN TICKET RESERVATION

Design Specification

Dimension A5 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VI.i.FrontOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |165

12.0 cm

A GUEST COMMENT

KEBUMEN

12.0 cm

Email : THANK
Comments and Suggestion :
You!

GUEST COMMENT

Design Specification

Dimension 100 x 100 mm

Material HVS 100 gr

Print 1/0

Finishing -

Note
A Rename location information on the logo
according to the hotel property.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VI.i.FrontOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |166

BRASIE MOGIE MOGIE

ABC

EMPLOYEE NAME TAG (PIN TYPE)

Design Specification

Dimension 60 mm

Material -

Print 4/0

Finishing -

Note
A For all male employees

B For all female employees

C For Ukafe staff

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VI.ii.Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |167

A

KEBUMEN BUSINESS CARD

NAME HERE

Position Title C

+62 812 345 678

[email protected]

Design Specification

meotel @meotel Dimension 55 x 85 mm

[email protected] Material Art Carton 260 gr

meotelisme.com Print 4/4

B (0287) 3 8 1 1 1 1 Finishing Doff Lamination 1/1

(0287) 387 0900 Note
A Rename location information on the logo
Jl. Ahmad Yani No. 31 Kebumen according to the hotel property.

0.5 cm

0.5 cm B Rename the hotel name specific with the
0.5 cm property’s location, include address details,
4.5 cm contacts, social media and email.

FRONT C Business card personal information area. Type in
the name, position and contact details here.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

0.5 cm Do not change the layout and/or include additional
information that may change the overall design
MORE OF MEOTEL: structure without consulting to the corporate
PURWOKERTO division of business development & operations.

COMING SOON AT:
JEMBER

YOGYAKARTA

0.5 cm

0.5 cm
0.5 cm
4.5 cm

BACK

VI.ii.Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |168

2.0 cm

3.5 cm

Address Line 1
Address Line 1
Address Line 1
Address Line 1
Address Line 1
Letter Subject

Dear Sir/Madam

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.

C Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim
placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum
claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est
etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam
littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per
seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, ant
sollemnes in futurum.

Best Regard.

Name Here
Title

2.0 cm meotel @meotel
3.1 cm
1.0 cm [email protected]

A meotelisme.com

KEBUMEN (0287) 3 8 1 1 1 1

B (0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia

1.0 cm
1.0 cm
19.0 cm

LETTERHEAD

Design Specification

Dimension A4 Typography Specication:

Material HVS 100 gr BodyText/Content Paragraph

Print 4/0 11pt/auto/ kerning 0 -K-100 -
Myriad Pro/Calibri/Sans Serif
Finishing -
The size/dimension and materials can be different
Note due to the construction techniques used as long as
A Rename location information on the logo it is still gives priority to the efficiency.
according to the hotel property.
Do not change the layout and/or include additional
B Rename the hotel name specific with the information that may change the overall design
property’s location, include address details, structure without consulting to the corporate
contacts, social media and email. division of business development & operations.

C Content area of the letter/document. Please
follow the margin specied in preview to keep the
consistency of its design/layout.

VI.ii.Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |169

3.2 cm A FRONT

1.3 cm KEBUMEN
1.3 cm
4.6 cm

Meotel Kebumen

Jl. Ahmad Yani No. 31 Kebumen 54133

Central Java - Indonesia

 +62 287 381 111  +62 287 387 0900

meotel @meotel B meotelisme.com
 [email protected]

1.0 cm

1.0 cm
1.0 cm
BACK

ENVELOPE

Design Specification

Dimension 110 x 230 mm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Matte Paper 180 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond, Glue, Double Tape structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VI.ii.Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |170

5.2 cm A
2.0 cm
KEBUMEN
2.0 cm 7.6 cm FRONT

Meotel Kebumen B

Jl. Ahmad Yani No. 31 Kebumen 54133 meotelisme.com

Central Java - Indonesia
 +62 287 381 111  +62 287 387 0900

meotel @meotel
 [email protected]

1.5 cm

1.5 cm BACK 1.5 cm

LARGE ENVELOPE

Design Specification

Dimension 370 x 270 mm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Matte Paper 180 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond, Glue, Double Tape structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VI.ii.Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |171

DOCUMENT COVER

Design Specification

Dimension A4

Material Matte Paper 150 gr

Print 2/0

Finishing -

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

C This is the area for document’s Title and Sub-Title.
Keep the consistency of corporate font usage on
the text. Always using all caps. Typography
Specification:

TITLE HERE

ALL CAPS - 24,5pt - CMYK-35/93/91/60

FINANCIAL REPORT 2017 C sub-title

Internal Follow-Up Report 38 pt -CMYK-35/93/91/60

meotel @meotel The size/dimension and materials can be different
due to the construction techniques used as long as
[email protected] it is still gives priority to the efficiency.

meotelisme.com Do not change the layout and/or include additional
information that may change the overall design
A (0287) 3 8 1 1 1 1 structure without consulting to the corporate
division of business development & operations.
KEBUMEN B (0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia

1.0 cm

1.0 cm
1.0 cm

VI.ii.Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |172

20.00 mm UV Spot
15.00 mm
20.00 mm KEBUMEN
25.00 mm
5.00 mm
10.00 mm

10.00 mm

20.00 mm
5.00 mm

5.00 mm
8.00 mm

60.00 mm 50.00 mm 50.00 mm 60.00 mm

UV Spot

CERTIFICATE

Design Specification

Dimension A4 The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Paper 260 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing UV Spot on Hotel Logo structure without consulting to the corporate
division of business development & operations.
and DHM Logo

Note

A Unit hotel logo.

B The name of the recipient.

C Replace the text here for the achievement
this certificate was given for.

D There are two signatures placement here
for certifiers.

VI.ii.Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |173

0.5 cm 1.0 cm FORM TITLE HERE

A FORM TITLE HERE A C

KEBUMEN KEBUMEN

C

Meotel Kebumen B Meotel Kebumen B meotelisme.com

Jl. Ahmad Yani No. 31 Kebumen 54133 Jl. Ahmad Yani No. 31 Kebumen 54133

Central Java - Indonesia Central Java - Indonesia
 +62 287 381 111  +62 287 387 0900  +62 287 381 111  +62 287 387 0900

meotel @meotel meotel @meotel
 [email protected]  [email protected]

0.5 cm meotelisme.com 1.0 cm

0.6 cm 0.6 cm 1.0 cm
1.0 cm

0.5 cm 1.0 cm

KEBUMEN A FORM TITLE HERE A FORM TITLE HERE
meotelisme.com
KEBUMEN

C

Meotel Kebumen B

Jl. Ahmad Yani No. 31 Kebumen 54133

Central Java - Indonesia
 +62 287 381 111  +62 287 387 0900

meotel @meotel
 [email protected]

0.5 cm

0.6 cm 0.6 cm

C

Meotel Kebumen B meotelisme.com

Jl. Ahmad Yani No. 31 Kebumen 54133

Central Java - Indonesia
 +62 287 381 111  +62 287 387 0900

meotel @meotel
 [email protected]

1.0 cm

1.0 cm
1.0 cm

FORM TEMPLATE

Design Specification

Dimension F4, A4, A5, A6 (p/l) The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

C This is the area for content/ information of the
form/document.

VI.iii.BackOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |174

8.2 cm

PRESENTATION

B

TITLE HERE

A PRESENTATION TEMPLATE

5.7 cm Design Specification

2.0 cm KEBUMEN meotelisme.com Dimension 4 : 3 ratio
2.0 cm
8.9 cm 2.0 cm Material -

Print -

COVER PRESENTATION Finishing -

2.0 cm Note
A Rename location information on the logo
PRESENTATION TITLE HERE /CHAPTER NAME C according to the hotel property.

TITLE TOPIC/CHAPTER NAME HERE B Title of the presentation goes gere.

• Bullet point 1 C Title of the presentation and Chapter/Section
title goes here.

• Bullet point 2 D D This is the area for content/ visual aid of the
• Bullet point 3 presentation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam erat The size/dimension and materials can be different
turpis, sodales imperdiet commodo a, interdum vitae nisl. Proin due to the construction techniques used as long as
pulvinar enim eget ipsum commodo volutpat. it is still gives priority to the efficiency.

A Do not change the layout and/or include additional
information that may change the overall design
KEBUMEN structure without consulting to the corporate
division of business development & operations.
8.9 cm
4.3 cm meotelisme.com
STOPPER/DIVIDER/IMAGE PAGE
2.0 cm 2.0 cm
2.0 cm

2.0 cm

PRESENTATION TITLE HERE /CHAPTER NAME C

D

4.3 cm A meotelisme.com

2.0 cm KEBUMEN 2.0 cm
2.0 cm
8.9 cm

CONTENT PAGE

VI.iii.BackOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |175

2.5 cm 4.7 cm

A

KEBUMEN

DOCUMENT DOCUMENT B
B
TITLE/NAME HERE
TITLE/NAME HERE

A PREPARED BY NAME HERE PREPARED BY C

KEBUMEN DEPARTMENT NAME C NAME HERE

2.0 cm DEPARTMENT NAME
2.0 cm
0.7 cm

2.0 cm 0.7 cm
0.7 cm

COVER SPINE

BINDER

Design Specification

Dimension 245 x 310 mm (cover) The size/dimension and materials can be different
due to the construction techniques used as long as
47 x 310 mm (spine) it is still gives priority to the efficiency.

Material Matte 180 gr Do not change the layout and/or include
additional information that may change the
Print 2/0 overall design structure without consulting to the
corporate division of business development &
Finishing - operations.

Note
A Rename location information on the logo
according to the hotel property.

B Document’s title/name goes here.

C Name of the author and department goes here.

VI.iii.BackOffice

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |176

meotelisme 110 pixels

A B @meotelisme

C
Rp. 388.888,-nett
+62 287 381 111

D

620 pixels

EMAIL BANNER

Design Specification

Dimension 620 x 110 pixels The size/dimension and materials can be different
due to the construction techniques used as long as
File Format JPG/PNG/GIF it is still gives priority to the efficiency.

Note Do not change the layout and/or include additional
Font used in Meotel Brand is Century Gothic, information that may change the overall design
Chunk Five & Mission Script, that can be used all structure without any consultation to the corporate
together or either one or two fonts depending on division of business development and operations.
the aesthetics and artistic need of the design
without ignoring the effectiveness of the content
information.

A Unit hotel's logo
B Unit hotel's phone number, email address, Meotel
website and social media.
C Typical Meotel promotion content, with unique
graphics ornaments and simple information such as
price and tag line.
D DHM logo with website.

VI.iv.DigitalMedia

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |177

Rp. 388.888,-nett meotelisme
@meotelisme

+62 287 381 111

B
C Warmest Greeting from the artistic Meotel Kebumen...
D1
E Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.
DD2

F

BUDI WIJAYA

G

+62 888 0000 0000
[email protected]

H

KEBUMEN
Meotel Kebumen

I Jl. Ahmad Yani No.31 Kebumen 54133

Central Java - Indonesia
Tel. +62 287 0000 0000 Fax. +62 287 0000 0000

J

K
L

EMAIL SIGNATURE E Email body, using normal font in black color. The size/dimension and materials can be
D2 Closing sentence, using italic font in black different due to the construction techniques
Design Specification color. used as long as it is still gives priority to the
All fonts using Sans Serif 12pts F Regards, using normal font in dark grey color. efficiency.
GSender info, including name, position,
Note mobile Do not change the layout and/or include
For more detail technical set up of email number and email address, in dark grey color. additional information that may change the
signature, including font type and size are H Unit hotel's logo. overall design structure without any
following standardization from DHM I Unit hotel address, in dark grey color. consultation to the corporate division of
Marcomm department. J Jakarta Sales Office address, in dark grey business development and operations.
color.
A Email banner (explained on previous page). K Social media and website hyperlink.
B Email recipient name(s), using bold font. L Email disclaimer, using Professional font
C Greetings, customized based on each unit, 8pts.
using italic in dark grey color.
D1 Greeting, based on the time the email is
sent, using bahasa Indonesia, normal font in
black color.

VI.iv.DigitalMedia

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |178

A

TEMPLATE

A

C

D
B

APPLICATION

PROMO FORWEB SITE

Design Specification

Dimension 600 X 600 pixels at 72 dpi The size/dimension and materials can be
different due to the construction techniques
File Format JPG/PNG used as long as it is still gives priority to the
efficiency.
Note
Detail specifications following standardization Do not change the layout and/or include
from DHM Marketing Communication. additional information that may change the
overall design structure without any
A Logo of [DHM|dafamhotels.com] at the top-left consultation to the corporate division of
with curved white line for DHM brands (Grand business development and operations.
Dafam, Hotel Dafam and Meotel).
B Hotel Logo.
C Promotion content based on the unique Meotel
graphic design characteristics.
D Social media account and website of Meotel.

VI.iv.DigitalMedia

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |179

A B

Meotel
Kebumen

@MeotelKebumen

A

SOCIAL MEDIA ACCOUNT PICTURE &
PAGE WALLPAPER
Design Specification
Dimension Proportional, based on media size.
File Format JPG/PNG
Note
A Hotel Logo
B Image of destinations/facilities/services.
The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.
Do not change the layout and/or include additional
information that may change the overall design
structure without any consultation to the corporate
division of business development and operations.

VI.iv.DigitalMedia

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |180

Rp. 388.888,-nett meotelisme
@meotelisme

+62 287 381 111

WWaarrmmeestsGt rGeerteinegtifnrogmfrthoemluxthuery aofrtGisrtaincdMDeaofatmelBKeleabTuemrnaetne......

B

BOOKING NOW

10% OFF
(until December 2017)

meotel @meotel

[email protected] C

meotelisme.com

A KEBUMEN (0287) 3 8 1 1 1 1

EMAIL BLAST A Unit hotel's logo. Do not change the layout and/or include
additional information that may change
Design Specification B Typical Meotel promotion content, with unique the overall design structure without any
Dimension 700 x 1000 pixel graphics ornaments and simple information such consultation to the corporate division of
File Format JPG/PNG as price and tag line. business development and operations.

Note C Unit hotel's phone number, email address,
Design layout of email blast are similar to other Meotel website and social media.
promotional item such as flyer and poster, with
typical Meotel graphic characteristics. The size/dimension and materials can be
different due to the construction techniques
Font used in Meotel Brand is Century Gothic, used as long as it is still gives priority to the
Chunk Five & Mission Script, that can be used all efficiency.
together or either one or two fonts depending on
the aesthetics and artistic need of the design
without ignoring the effectiveness of the content
information.

VI.iv.DigitalMedia

BRAND DESIGN GUIDEBOOK

This section contains the application of Brand Identity
of UKAFE, which the Food and Beverage outlet inside
Meotel.
Do not alter or modify the design without consulting
DHM head office.
Bagian ini berisi penerapan Brand Identity Ukafe, yang
merupakan outlet Food and Berverage di dalam Meotel.
Dilarang merubah atau mengganti desain tanpa
berkinsultasi dengan kantor pusat DHM.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |182

A
B

HORIZONTAL BANNER

Design Specification

Dimension 7x1m The size/dimension and materials can be different
due to the construction techniques used as long as
Material MMT (Outdoor material) it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording
to deliver brand image consistency. Don’t use
different typography on special promotion/event/
program title, keep the consistency of corporate
font usage.

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |183

C

B

A

2:3 FORMAT (4 X 6 m)

BILLBOARD VERTICAL

Design Specification

Dimension 4x6m to deliver brand image consistency.
Don’t use dierent typography on special
Material MMT (Outdoor material) promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0

Finishing -

Note The size/dimension and materials can be different
A Rename location information on the logo due to the construction techniques used as long as
according to the hotel property. it is still gives priority to the efficiency.

B Rename the hotel name specific with the Do not change the layout and/or include additional
property’s location, include address details, information that may change the overall design
contacts, social media and email. structure without consulting to the corporate
division of business development & operations.
C This is the area for content/program/promotion
as well as visual element if necessary. You may use
dierent sentences as marketing gimmick wording

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |184

A
B

EMAIL BANNER

Design Specification

Dimension 600 x 110 pixels The size/dimension and materials can be different
due to the construction techniques used as long as
File Format JPG/PNG/GIF it is still gives priority to the efficiency.

Note Do not change the layout and/or include additional
A Rename location information on the logo information that may change the overall design
according to the hotel property. structure without consulting to the corporate
division of business development & operations.
B This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording
to deliver brand image consistency. Don’t use
different typography on special promotion/event/
program title, keep the consistency of corporate
font usage.

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |185

G
H
I

EMAIL SIGNATURE

Design Specification
All fonts using Sans Serif 12pts

Note
ASender info, including name, position, mobile
number and email address.

B Ukafe with specific city/location.

C Unit hotel address, phone and fax number.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without any consultation to the corporate division of business
development and operations.

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |186

C

B
A

FLYER

Design Specification

Dimension 10 x 21 cm to deliver brand image consistency.
Don’t use dierent typography on special
Material CTS 150 promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0

Finishing -

Note The size/dimension and materials can be different
A Rename location information on the logo due to the construction techniques used as long as
according to the hotel property. it is still gives priority to the efficiency.

B Rename the hotel name specific with the Do not change the layout and/or include additional
property’s location, include address details, information that may change the overall design
contacts, social media and email. structure without consulting to the corporate
division of business development & operations.
C This is the area for content/program/promotion
as well as visual element if necessary. You may use
dierent sentences as marketing gimmick wording

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |187

C

B
A

POSTER

Design Specification

Dimension A2 (42 x 59,4 cm) to deliver brand image consistency.
Don’t use dierent typography on special
Material Art Carton 210 promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0

Finishing -

Note The size/dimension and materials can be different
A Rename location information on the logo due to the construction techniques used as long as
according to the hotel property. it is still gives priority to the efficiency.

B Rename the hotel name specific with the Do not change the layout and/or include additional
property’s location, include address details, information that may change the overall design
contacts, social media and email. structure without consulting to the corporate
division of business development & operations.
C This is the area for content/program/promotion
as well as visual element if necessary. You may use
dierent sentences as marketing gimmick wording

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |188

A

SOCIAL MEDIA - INFO

Design Specification

Dimension 800 x 800 pixels The size/dimension and materials can be different
due to the construction techniques used as long as
File Format JPG/PNG/GIF it is still gives priority to the efficiency.

Note Do not change the layout and/or include additional
A This is the area for content/program/promotion information that may change the overall design
as well as visual element if necessary. You may use structure without consulting to the corporate
different sentences as marketing gimmick wording division of business development & operations.
to deliver brand image consistency. Don’t use
different typography on special promotion/event/
program title, keep the consistency of corporate
font usage.

VII.i.Ukafe-Sales&Marketing