MEOTEL BIM

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |189

A

SOCIAL MEDIA - PHOTO

Design Specification

Dimension 800 x 800 pixels

File Format JPG/PNG/GIF

Note
A This is the area for content, which is a full-size
image of a highlighted menu.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |190

A
B

SOCIAL MEDIA - PROFILE PICTURE

Design Specification

Dimension 500 x 500 pixels

File Format JPG/PNG/GIF

Note
A Ukafe logo at the center.

B Unique Ukafe pattern as background.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |191

C

B
A

X-BANNER

Design Specification

Dimension 60 x 160 cm to deliver brand image consistency.
Don’t use dierent typography on special
Material Photo Paper/Albatros promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0
The size/dimension and materials can be different
Finishing Doff Lamination 1/0 due to the construction techniques used as long as
it is still gives priority to the efficiency.
Note
A Rename location information on the logo Do not change the layout and/or include additional
according to the hotel property. information that may change the overall design
structure without consulting to the corporate
B Rename the hotel name specific with the division of business development & operations.
property’s location, include address details,
contacts, social media and email.

C This is the area for content/program/promotion
as well as visual element if necessary. You may use
dierent sentences as marketing gimmick wording

VII.i.Ukafe-Sales&Marketing

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |192

APRON

Design Specification

Dimension Standard S, M, L, XL

Material -

Print -

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |193

BOWL, PLATE, DRINK STIRRER

Design Specification

Dimension -

Material -

Print -

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |194

CAKE BOX

Design Specification

Dimension 25 x 25 x 10 cm

Material Carton

Print 4/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |195

COASTER

Design Specification

Dimension 8 x8 cm

Material -

Print 4/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |196

FOOD TAG

Design Specification

Dimension 12 x 8 cm

Material HVS 100 gr

Print 4/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |197

GOODIES PACK

Design Specification

Dimension 12 x 2 cm

Material -

Print 4/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |198

GREASE PROOF PAPER

Design Specification

Dimension 25 x 28 cm

Material Grease Paper

Print 1/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |199

GUEST COMMENT

Design Specification

Dimension 10 x 10,5 cm

Material HVS 100 gr

Print 1/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |200

OPEN/CLOSE SIGN

Design Specification

Dimension 32 x 20 cm

Material Printed Sticker on Steel Plate

Print 4/4

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |202

PAPER CUP JACKET

Design Specification

Dimension -

Material Carton Paper

Print 1/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |201

PAPER CUP (HOT)

Design Specification

Dimension -

Material -

Print -

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |203

PASTRY BAG (TAKE AWAY)

Design Specification

Dimension -

Material Paper

Print 1/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |204

PIN

Design Specification

Dimension 6 cm

Material -

Print 4/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |205

PLACE MAT

Design Specification

Dimension 45 x 30 cm

Material Luster Paper

Print 4/0

Finishing Doff Laminated

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |206

PLASTIC BAG

Design Specification

Dimension -

Material Plastic

Print 4/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |207

SAUCE BOTTLE LABEL

Design Specification

Dimension -

Material Printed Sticker

Print 4/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |208

STRAW, TOOTHPICK & CHOPSTICK

Design Specification

Dimension -

Material -

Print -

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |209

TISSUE PAPER & NAPKIN

Design Specification

Dimension Small 23 x 23 cm

Medium 42 x 42 cm

Material -

Print 1/0

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |210

TODAY’S SPECIAL - BLACKBOARD

Design Specification

Dimension -

Material -

Print -

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |211

TUMBLER

Design Specification

Dimension -

Material -

Print -

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.ii.Ukafe-Collateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |212

FRONT A
B

BACK

ENVELOPE

Design Specification

Dimension 11 x 23 cm The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VII.iii.Ukafe-Stationery

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |214

A

LETTERHEAD

Design Specification

Dimension A4 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VII.iii.Ukafe-Stationery

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |213

A

FORMS

Design Specification

Dimension A4, A5 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

VII.iii.Ukafe-Stationery

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |215

Kebumen B
Purwokerto
Malang (Coming Soon)

John Doe Ukafe Jember
Outlet Manager Jl. Karimata No. 43
Jember - East Java
A
(0331) 321 888 C
0812 345 678
ukafejember@perlukafe.com (0331) 320 111

MANAGEMENT BUSINESS CARD

Design Specification

Dimension 5,5 x 8,5 cm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Paper 260 it is still gives priority to the efficiency.

Print 4/4 Do not change the layout and/or include additional
information that may change the overall design
Finishing Doff Laminated structure without consulting to the corporate
division of business development & operations.
Note

A The name, position, phone number and
e-mail of the card holder (management).

B Other Ukafe outlets (existing & forthcoming).

C Hotel name, address, phone & fax number, website.

VII.iii.Ukafe-Stationery

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |216

John Doe 0000 0000 0000 0000

A VALID THRU 7/18

B

FRONT

C

BACK

MEMBER CARD

Design Specification

Dimension 5,5 x 8,5 cm The size/dimension and materials can be different
due to the construction techniques used as long as
Material PVC Card it is still gives priority to the efficiency.

Print 4/4 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Name of card holder.

B Card number and validity period.

C Terms and conditions of the card.

VII.iii.Ukafe-Stationery

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |217

A

Ukafe Jember
Jl. Karimata No. 43
Jember - East Java

(0331) 321 888 B

(0331) 320 111

OUTLET BUSINESS CARD

Design Specification

Dimension 5,5 x 8,5 cm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Paper 260 gr it is still gives priority to the efficiency.

Print 4/4 Do not change the layout and/or include additional
information that may change the overall design
Finishing Doff Laminated structure without consulting to the corporate
division of business development & operations.
Note
A Hotel logo with specific city/location.

B Hotel name, address, phone & fax number, website.

VII.iii.Ukafe-Stationery

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |218

A

STAMP CARD

Design Specification

Dimension 5 x 9 cm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Paper 260 it is still gives priority to the efficiency.

Print 4/4 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Hotel logo with specific city/location.

B Hotel name, address, phone & fax number, website.

VII.iii.Ukafe-Stationery

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |219

2,3 cm 29,7 cm

42 cm

COVER - FRONT

Design Specification

Dimension 32 x 42 cm

Material Ivory 260 gr

Print 4/4

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

VII.iii.Ukafe-Stationery

2,3 cm 29,7 cm

42 cm

COVER - BACK

Design Specification

Dimension 32 x 42 cm

Material Ivory 260 gr

Print 4/4

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

2,3 cm 29,7 cm

42 cm

CONTENT

Design Specification

Dimension 32 x 42 cm

Material Ivory 260 gr

Print 4/4

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.