MEOTEL BIM

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |89

SPV STAFF

BATIK UNIFORM

Detail Batik shirt and trousers
Male Batik blouse and trousers
Female Cotton Sanforise
Material MTD No. 030

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without any consultation to the corporate division of
business development & operations.

IV.Uniform

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |90

MASCOT COSTUME

Detail Custom suit, long-sleeve shirt & trousers
Male

Material MTD No. 019
MTD No. 092

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without any consultation to the corporate division of
business development & operations.

IV.Uniform

BRAND DESIGN GUIDEBOOK

MarketingCommunication

On this section, there are wide variation of application
sample on various material, format and specification.
These samples act as guide to the future application on
the brand design. It is recommended to creatively
follow each design/layout instruction to keep the
consistency of the brand design.

Do not alter or modify the design without consulting
DHM head office.

Pada bagian ini terdapat contoh aplikasi yang bervariasi
dalam bermacam-macam format, material dan
spesifikasi. Contoh-contoh ini berfungsi sebagai
panduan untuk aplikasi desain brand di waktu ke depan.
Disarankan untk mengikuti instruksi desain/layout untuk
tetap menjaga konsistensi desain brand.

Jangan merubah atau mengganti desain tanpa
berkonsultasi dengan kantor pusat DHM.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |92

10.0 cm
10.0 cm
10.0 cm
10.0 cm
65.1 cm 413.6 cm 81.3 cm

90.0 cm A Rp 300.000,- @meotelisme
10.0 cm
KEBUMEN C Bmeotelisme.com
(0287) 381 111
Jl. Nama Jalan 123
No.456A, Kebumen

HORIZONTAL BANNER

Design Specification

Dimension 6x1m to deliver brand image consistency.
Don’t use different typography on special
Material MMT (Outdoor material) promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0
The size/dimension and materials can be different
Finishing - due to the construction techniques used as long as
it is still gives priority to the efficiency.
Note
A Rename location information on the logo Do not change the layout and/or include additional
according to the hotel property. information that may change the overall design
structure without consulting to the corporate
B Rename the hotel name specific with the division of business development & operations.
property’s location, include address details,
contacts, social media and email.

C This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording

V.a.i.MarketingCommunication-Exterior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |93

100 cm

3CR0R0AAriTZbEuY! 3CR0R0AAriTZbEuY! B

A

500 cm

BUKA BUKA B

Mbak! Mas!

meotelisme.com meotelisme.com meotelisme.com meotelisme.com

10 cm

10 cm

BRANDING FORMAT PROMO FORMAT

VERTICAL BANNER

Design Specification

Dimension 1x5m event program title, keep the consistency of
corporate font usage.
Material MMT (Outdoor material) The size/dimension and materials can be different
due to the construction techniques used as long as
Print 4/0 it is still gives priority to the efficiency.
Do not change the layout and/or include additional
Finishing - information that may change the overall design
structure without consulting to the corporate
Note division of business development & operations.
The 4 formats can be used separately or combined
together and placed alternately along side road. V.a.i.MarketingCommunication-Exterior

A Hotel logo.

B This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording
to deliver brand image consistency.
Don’t use different typography on special promotion/

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |94

30.0 cm 940.0 cm C30.0 cm

HISAY TO @meotelisme
[email protected]
358.0 cm
meotelisme.com
Love! (0287) 3 8 1 1 1 1

112.0 cm A B(0287) 387 0900
30.0 cm
KEBUMEN Jl. Ahmad Yani No. 31 Kebumen

2:1 FORMAT (10 X 5 m)

20.0 cm 560.0 cm 20.0 cm

Shhhh... Rp 300.000,-

295.0 cm @meotelisme
[email protected]
85.0 cm KEBUMEN
20.0 cm meotelisme.com
(0287) 3 8 1 1 1 1
(0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen

3:2 FORMAT (6 X 4 m)

BILLBOARD HORIZONTAL

Design Specification

Dimension 10 x 5 / 6 x 4 m to deliver brand image consistency.
Don’t use dierent typography on special
Material MMT (Outdoor material) promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0
The size/dimension and materials can be different
Finishing - due to the construction techniques used as long as
it is still gives priority to the efficiency.
Note
A Rename location information on the logo Do not change the layout and/or include additional
according to the hotel property. information that may change the overall design
structure without consulting to the corporate
B Rename the hotel name specific with the division of business development & operations.
property’s location, include address details,
contacts, social media and email. V.a.i.MarketingCommunication-Exterior

C This is the area for content/program/promotion
as well as visual element if necessary. You may use
dierent sentences as marketing gimmick wording

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |95

30.0 cm 440.0 cm 30.0 cm

20.0 cm 360.0 cm 20.0 cm

RETR

C 859.5 cm IS

497.0 cm ME!

83.0 cm KEBUMEN A @meotelisme
20.0 cm [email protected]
@meotelisme
[email protected] meotelisme.com
m(0e2o8t7el)i3sm8e1.c1om1 1
meotelisme.com
(0287) 387 0900
B (0287) 3 8 1 1 1 1
Jl. Ahmad Yani No. 31 Kebumen
(0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen

2:3 FORMAT (4 X 6 m) 110.5 cm
30.0 cm
KEBUMEN

1:2 FORMAT (5 X 10 m)

BILLBOARD VERTICAL

Design Specification

Dimension 4 x 6 / 5 x 10 m to deliver brand image consistency.
Don’t use dierent typography on special
Material MMT (Outdoor material) promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0
The size/dimension and materials can be different
Finishing - due to the construction techniques used as long as
it is still gives priority to the efficiency.
Note
A Rename location information on the logo Do not change the layout and/or include additional
according to the hotel property. information that may change the overall design
structure without consulting to the corporate
B Rename the hotel name specific with the division of business development & operations.
property’s location, include address details,
contacts, social media and email.

C This is the area for content/program/promotion
as well as visual element if necessary. You may use
dierent sentences as marketing gimmick wording

V.a.i.MarketingCommunication-Exterior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |96

C AB D AB

REPEAT AGAIN meotelisme.com meotelisme.com

C by DAFAM HOTELS by DAFAM HOTELS

REPEAT AGAIN PROJECT ENTRANCE REPEAT AGAIN
UNDER CONSTRUCTION FENCE COVER

A B D A B

by DAFAM HOTELS meotelisme.com by DAFAM HOTELS meotelisme.com

PROJECT ENTRANCE REPEAT AGAIN
OPENING SOON FENCE COVER

CA B D A B CA B D

~ - Visual | Logo | Website | Opening Soon - Logo - Website - Visual - Logo - Website - Opening Soon -~

PROJECT FENCE COVER

Design Specification

Dimension Height Min. 2m order if possible and placed by priority
depends on the aesthethic of the placement.
Material Printed Outdoor Material on
The size/dimension and materials can be different
Project Fence due to the construction techniques used as long as
it is still gives priority to the efficiency.
Print 4/0
Do not change the layout and/or include additional
Finishing Installation / Construction information that may change the overall design
structure without consulting to the corporate
Note division of business development & operations.
Project Entrance with 2 doors, Entrance door sidAe
placed with logo andB placed with website address.

On the wall sides, placed following the order of D
and then A | B then C and repeat again if the width
of the fence are longer.

In case of shorter width of project fence cover or
they have corners, each element should be put in

V.a.i.MarketingCommunication-Exterior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |97
16.0 cm

11.5 cm

by DAFAM

VEHICLE STICKER

Design Specification

Dimension 160 x 115 mm

Material Outdoor Sticker

Print 1/0

Finishing Cutting Sticker

Note
White Hotel Logo printed on sticker and applied to
guests / staffs vehicle rear windshield for branding.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.a.i.MarketingCommunication-Exterior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |98

VEHICLE BRANDING

Design Specification

Dimension Adjusted depends on

vehicle applied

C Material Custom Automotive Cutting

Sticker & see-through sticker.

Print 4/0

Finishing Custom cutting-sticker,

application

Note
A On the back, design applied / printed on
one-way vision sticker that cover the whole rear
windshield. This space are used for logo, property
information.

SIDE B Near tail light, the social media and website
address was distinctively applied so it’s legible
from distance.

C Hotel logo applied on both sides of the car.

HISAY TO A The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Love! meotelisme.com (0287) 381 111 Do not change the layout and/or include additional
information that may change the overall design
Jl. Nama Jalan 123 No.456A, Kebumen structure without consulting to the corporate
division of business development & operations.

B

meotel @meotel

MEOTELISME.COM

BACK

V.a.i.MarketingCommunication-Exterior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |99

FLAG

Design Specification

Dimension 180 x 120 cm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Fabric it is still gives priority to the efficiency.

Print 4/4 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate A
division of business development & operations.
Note B C
Flag size 10 cm x 15 cm for desk use
Flag size 100 cm x 150 cm for indoor use
Flag size 20 cm x 30 cm for vehicle use
Flag size 120 cm x 180 cm for outdoor/field use

A Indonesian Flag.

B Management Flag.

C Meotel Flag.

V.a.i.MarketingCommunication-Exterior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |100
10.0 cm

FLYER

Design Specification

Dimension 100 x 210 mm

Material CTS 150

Print 4/0

Finishing -

Note

C A Rename location information on the logo
according to the hotel property.

17.0 cm B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

C This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording
to deliver brand image consistency.
Don’t use different typography on special promotion/
event program title, keep the consistency of
corporate font usage.

BOOKING NOW The size/dimension and materials can be different
due to the construction techniques used as long as
10% OFF it is still gives priority to the efficiency.
(until December 2016)
Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

0.5 cm A @meotelisme
0.8 cm [email protected]
KEBUMEN
2.2 cm B meotelisme.com

0.5 cm (0287) 3 8 1 1 1 1

(0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen

0.5 cm
0.5 cm
9.0 cm

V.a.ii.MarketingCommunication-Interior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |101

1.0 cm 1.0 cm
1.0 cm
1.0 cm

Jl. Pahlawan Jl. Kusuma Jl. Arumbinang 1.0 cm

KEBUMEN B2 A
3.6 cm
Tugu Lawet KEBUMEN

8.3 cm D2 Nama Jalan Jl. Ahmad Yani By:
Nama JalanJl. Pemuda

Nama Jalan KEBUMEN
Jl. Kaswari

AMIK PGRI

0.6 cm (MAIN FEATURED FACILITY) More of Meotel B1
4.3 cm Meotel Purwokerto
This section is about the main featured facility that
hotel wants to be promoted with most information. Coming Soon
Lorem ipsum dolor sit amet, consectetuer Jember | Yogyakarta

C2adipiscing elit, sed diam nonummy nibh euismod For MORE Information of our Hotels to go

tincidunt ut laoreet dolore magna aliquam erat meotelisme.com
volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in vulputate
velit esse

@meotelisme
[email protected]
1.0 cm
1.0 cm KEBUMEN
1.0 cm
1.0 cmB(0287) 383 900
1.0 cm
Jl. Ahmad Yani No. 31 Kebumen 54311
Do not change the layout and/or include additional information that may change the overall designCentral Java - Indonesia
structure without consulting to the corporate division of business development & operations.
OUTER

D1 D3

GOA JATIJAJAR KEBUMEN FEATURED FACILITY
Lorem ipsum dolor sit amet, consectetuer
BKEOBRUMOEBNUDUR Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
adipiscing elit, sed diam nonummy nibh euismod
MEOTEL IS... tincidunt ut laoreet dolore magna aliquam erat C4tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis
Lorem ipsum dolor sit amet, nostrud exerci tation ullamcorper suscipit lobortis volutpat. Ut wisi enim ad minim veniam, quis
consectetuer adipiscing elit, sed diam nisl ut aliquip ex ea commodo consequat. Duis nostrud exerci tation ullamcorper suscipit lobortis
nonummy nibh euismod tincidunt ut autem vel eum iriure dolor in hendrerit in vulputate nisl ut aliquip ex ea commodo consequat. Duis
laoreet dolore magna aliquam erat velit esse autem vel eum iriure dolor in hendrerit in vulputate
velit esse
C1volutpat. Ut wisi enim ad minim ABOUT THE HOTEL
D3
veniam, quis nostrud exerci tation Lorem ipsum dolor sit amet,
ullamcorper suscipit lobortis nisl ut consectetuer adipiscing elit, sed diam
aliquip ex ea commodo consequat. nonummy nibh euismod tincidunt ut
Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse. C3laoreet dolore magna aliquam erat

volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.

2.1 cm

INNER

TRI-FOLD BROCHURE C This is the area for content/program/promotion D3 Interior hotel (facilities) visual. Placement
as well as visual element if necessary. You may are exible according to the content of each
Design Specification use different sentences as marketing gimmick featured hotel facilities.
wording to deliver brand image consistency.
Dimension A4 (210 x 297 mm) Don’t use different typography on special Brochure Typography Manual:
promotion/ event program title, keep the
Material Matte Paper 150 gr consistency of corporate font usage. Spesific DESTINATION TITLE
content placement on fact sheet:
Print 4/4 C1 Introduction/destination information ALL CAPS - 11 pt - CMYK - 0/10/34/0
C2 Main featured facilities information
Finishing Pond C3 About the hotel MAIN TITLE
C4 Featured facilities information
Note ALL CAPS - 11 pt - CMYK - 0/100/99/4
A Rename location information on the logo D Area for visual placement related to the
according to the hotel property. content/program/promotion: List Of Existing Hotel
D1 Iconic destination visual nearby the hotel.
B Rename the hotel name specific with the Place the photos collage of iconic destination 9 pt - CMYK - 0/100/99/4
property’s location, include address details, to give visual experiences for visitors.
contacts, social media and email. D2 Exterior hotel (architecture) visual Destination body text
B1 List of existing hotel of similar brand. Cities of
the upcoming hotels. 9 pt - CMYK - 0/10/34/0 - Regular
B2 Follow standard map visualization on Brand
Design Guidebook. Body text/content paragraph

9 pt - K-100 - Regular

V.a.ii.MarketingCommunication-Interior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |102

A 8.0 cm

KEBUMEN ROLL BANNER / X-BANNER

1.0 cm

Design Specification

Dimension 600 x 1600 mm

Material Photo Paper / Albatros

Print 4/0

Finishing Doff Lamination 1/0

Note

A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

C C This is the area for content/program/promotion
as well as visual element if necessary. You may use
22.0 cm different sentences as marketing gimmick wording
to deliver brand image consistency.
Don’t use different typography on special promotion/
event program title, keep the consistency of
corporate font usage.

BOOKING NOW The size/dimension and materials can be different
due to the construction techniques used as long as
10% OFF it is still gives priority to the efficiency.
(until December 2016)
Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

@meotelisme 1.0 cm
[email protected] 7.0 cm
1.0 cm
meotelisme.com

B (0287) 3 8 1 1 1 1

(0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia

1.0 cm

V.a.ii.MarketingCommunication-Interior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |103

1sen
MEOTELISME

23 cm

A

KEBUMEN B

@meotelisme

meotelisme.com
(0287) 381 111

BACK 16.5 cm

FRONT

OUTER SIDE

6 cm

15 cm

INNER SIDE

SALES KIT FOLDER

Design Specification

Dimension 23 x 33 cm (open) / 16,5 x 23 (closed) The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Paper 310 it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

V.a.ii.MarketingCommunication-Interior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |104

1.5 cm
1.5 cm
0.8 cm
0.8 cm
1.5 cm
8.2 cm 8.2 cm
1.5 cm MEOTEL D2 1.5 cm
4.1 cm 5.9 cm FEATURED FACILITY 1 MAIN FEATURED FACILITY
0.5 cm IS ME 0.6 cm
5.2 cm Lorem ipsum dolor sit amet, consectetuer adipiscing This Section is about the main featured facility that
Lorem ipsum dolor sit amet, elit, sed diam nonummy nibh euismod tincidunt ut hotel wants to be promoted with most information.
consectetuer adipiscing elit, sed laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer adipiscing
diam nonummy nibh euismod enim ad minim veniam, quis nostrud exerci tation elit, sed diam nonummy nibh euismod tincidunt ut

C1tincidunt ut laoreet dolore magna C5ullamcorper suscipit lobortis nisl ut aliquip ex ea C4laoreet dolore magna aliquam erat volutpat. Ut wisi

aliquam erat volutpat. commodo. enim ad minim veniam, quis nostrud exerci tation
Lorem ipsum dolor sit amet, consectetuer adipiscing ullamcorper suscipit lobortis nisl ut aliquip ex ea
Ut wisi enim ad minim veniam, quis nostrud exerci elit, sed diam nonummy nibh euismod tincidunt ut commodo.
tation ullamcorper suscipit lobortis nisl ut aliquip laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer adipiscing
ex ea commodo consequat. Duis autem vel eum enim ad minim veniam, quis nostrud exerci tation elit, sed diam nonummy nibh euismod tincidunt ut
iriure dolor in hendrerit in vulputate velit esse ullamcorper suscipit lobortis nisl ut aliquip ex ea laoreet dolore magna aliquam erat volutpat. Ut wisi
commodo. enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo.

KEBUMEN QUICK INFORMATION 13.6 cm D3 A D3

Replace this section with Check-in/Out information, Replace this section with Check-in/Out information,
Room Categories, Number fo Rooms, and many Room Categories, Number fo Rooms, and many
other basic general information. Lorem ipsum dolor
C3other basic general information. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore
sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore C2magna aliquam erat volutpat. Ut wisi enim ad minim
magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo. suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed. More of Meotel B1

Lorem ipsum dolor sit amet, consectetuer adipiscing CMeotel Purwokerto
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi Coming Soon
enim ad minim veniam, quis nostrud exerci tation. Jember | Yogyakarta

FEATURED FACILITY 2 For MORE Information of our Hotels to go

Lorem ipsum dolor sit amet, consectetuer adipiscing meotelisme.com
elit, sed diam nonummy nibh euismod tincidunt ut
D1 A 2.8 cm 6.6 cm laoreet dolore magna aliquam erat volutpat. Ut wisi B @meotelisme
1.5 cm enim ad minim veniam, quis nostrud exerci tation [email protected]
GOA JATIJAJAR
KEBUMEN C5ullamcorper suscipit lobortis nisl ut aliquip ex ea meotelisme.com
(0287) 3 8 1 1 1 1
FRONT commodo.
Lorem ipsum dolor sit amet, consectetuer adipiscing (0287) 387 0900
elit, sed diam nonummy nibh euismod tincidunt ut
KEBUMEN laoreet dolore magna aliquam erat volutpat. Ut wisi Jl. Ahmad Yani No. 31 Kebumen 54133
enim ad minim veniam, quis nostrud exerci tation Central Java - Indonesia
ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo.

1.5 cm

4.2 cm 1.5 cm

BACK

Do not change the layout and/or include additional information that may change the overall design
structure without consulting to the corporate division of business development & operations.

FACT SHEET

Design Specification

Dimension A4 (210 x 297 mm) Don’t use different typography on special Fact Sheet Typography Manual:
promotion/ event program title, keep the
Material Matte Paper 150 gr consistency of corporate font usage. Specific Hotel Intro/Overview
content placement on fact sheet:
Print 4/4 C1 Hotel Introduction 14 pt - K - 100
C2 Quick/basic information(with hotel spec)
Finishing Pond C3 Destination information MAIN TITLE / MAIN TITLE
C4 Main featured facilities information
Note C5 Featured facilities information ALL CAPS - 11 pt - CMYK - 0/100/99/4 / White
A Rename location information on the logo
according to the hotel property. D Area for visual placement related to the List Of Existing Hotel
content/program/promotion:
B Rename the hotel name specific with the D1 Iconic destination visual nearby the hotel. 9 pt - CMYK - 0/100/99/4
property’s location, include address details, Place the photos collage of iconic destination
contacts, social media and email. to give visual experiences for visitors. Body text/ Body Text
B1 List of existing hotel of similar brand. Cities of D2 Exterior hotel (architecture) visual
the upcoming hotels. D3 Interior hotel (facilities) visual. Placement 9 pt - K-100 / White - Regular
are exible according to the content of each
C This is the area for content/program/promotion featured hotel facilities.
as well as visual element if necessary. You may
use different sentences as marketing gimmick
wording to deliver brand image consistency.

V.a.ii.MarketingCommunication-Interior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |105

18.6 cm Two in One 60 Two in One C
Big Duo 80 Big Duo
Three in One 75 Three in One 60

C80

75

TERMS & CONDITIONS SYARAT & KETENTUAN

• Rates are subject to 21% service charge and government tax. • Harga belum termasuk 21% jasa pelayanan dan pajak pemerintah.
• USD rates are subject to change based on current currency. • Perubahan mata uang Dollar Amerika menyesuaikan dengan kurs mata
• No charge for children below the age of 12 years (max. 2 children)
uang terkini.
occupying the same room with parents. • Anak-anak dibawah usia 12 tahun (maks. 2 anak) tidak dikenakan biaya
• Credit card accepted: BCA, Visa, Master, and JCB.
• Check-out time at 12.00 noon and check-in time at 1.00 pm. tambahan jika menempati kamar bersama orang tua.
• Room reservations are held until 4.00pm unless guaranteed by an accepted • Kartu kredit yang diterima untuk pembayaran: BCA, Visa, Master, and JCB.
• Waktu check-out pukul 12.00 siang dan waktu check-in pukul 13.00 WIB.
credit card or received payment of one night deposit. • Pemesanan kamar hanya akan dijamin hingga pukul 16.00 WIB, kecuali bila
• Group and corporate rates are available through the Sales Office.
• Rates include daily breakfast at hotel’s restaurant. ada jaminan kartu kredit atau pembayaran dimuka untuk 1 hari.
• Rates are valid from 1 January 2013 until further information and may • Harga untuk perusahaan atau group silahkan menghubungi Kantor Penjualan.
• Harga sudah termasuk sarapan pagi di restoran hotel.
change without prior notice. • Harga kamar berlaku mulai 1 Januari 2013 dan dapat berubah
• Rates are quoted in US$ and payable in Indonesian Rupiah according to the
sewaktu-waktu tanpa pemberitahuan terlebih dahulu.
prevailing exchange rate. • Harga dalam nilai mata uang Dollar Amerika dapat dibayar dalam Rupiah

Indonesia sesuai dengan kurs mata uang terkini.

1.9 cm @meotelisme A @meotelisme B
0.5 cm [email protected] [email protected]
KEBUMEN KEBUMEN
meotelisme.com meotelisme.com

(0287) 3 8 1 1 1 1 (0287) 3 8 1 1 1 1

(0287) 387 0900 (0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen 54133 Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia Central Java - Indonesia

0.5 cm
0.5 cm
9.0 cm

FRONT BACK

ROOM RATES

Design Specification

Dimension 100 x 210 mm to deliver brand image consistency.
Don’t use different typography on special
Material CTS 150 promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/4
The size/dimension and materials can be different
Finishing - due to the construction techniques used as long as
it is still gives priority to the efficiency.
Note
A Rename location information on the logo Do not change the layout and/or include additional
according to the hotel property. information that may change the overall design
structure without consulting to the corporate
B Rename the hotel name specific with the division of business development & operations.
property’s location, include address details,
contacts, social media and email.

C This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording

V.a.ii.MarketingCommunication-Interior

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |106

47.1 cm C

BOOKING NOW

10% OFF
(until December 2016)

1.6 cm @meotelisme
8.7 cm [email protected]
2.0 cm
meotelisme.com

A (0287) 3 8 1 1 1 1 B

(0287) 387 0900

KEBUMEN Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia

2.0 cm
2.0 cm
38.0 cm

POSTER

Design Specification

Dimension A2 (420 x 594 mm) to deliver brand image consistency.
Don’t use different typography on special
Material Art Carton 210 gr promotion/ event program title, keep the
consistency of corporate font usage.
Print 4/0
The size/dimension and materials can be different
Finishing - due to the construction techniques used as long as
it is still gives priority to the efficiency.
Note
A Rename location information on the logo Do not change the layout and/or include additional
according to the hotel property. information that may change the overall design
structure without consulting to the corporate
B Rename the hotel name specific with the division of business development & operations.
property’s location, include address details,
contacts, social media and email. V.a.ii.MarketingCommunication-Interior

C This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |107

8.5 cm 7.0 cm
FRONT
5.5 cm Tap card to the sensor on door handle.
Tempelkan kartu pada sensor di gagang pintu.

Tap card to the sensor on door handle
Tempelkan kartu pada sensor di gagang pintu

When you check out or if you find this card, submit this card to receptionist.
Saat Anda check out atau apabila Anda menemukan kartu ini, serahkan kartu ini
pada resepsionis.

meotelisme.com

BACK

DESIGN A

Tap card to the sensor on door handle
Tempelkan kartu pada sensor di gagang pintu

When you check out or if you find this card, submit this card to receptionist.
Saat Anda check out atau apabila Anda menemukan kartu ini, serahkan kartu ini
pada resepsionis.

meotelisme.com

FRONT BACK

DESIGN B

KEY CARD

Design Specification

Dimension 85 x 55 mm

Material PVC Card

Print 4/4

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.i.HotelCollateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |108

9.5 cm NO. / NO. KAMAR : _____________
6.5 cm ROOM

meotelisme.com

NO. / NO. KAMAR : _____________
ROOM

meotelisme.com

FRONT BACK

KEY CARD HOLDER

KEY CARD HOLDER VISUALIZATION

KEY CARD HOLDER

Design Specification

Dimension 95 x 65 mm

Material Art Paper 260 gr

Print 4/4

Finishing Pond

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.i.HotelCollateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |109

6.0 cm 6.0 cm

A VALET CARD A VALET CARD
CONCIERGE GUEST
KEBUMEN KEBUMEN

Valet No. Valet No. VALET CARD

Guest Name Guest Name Design Specification

Dimension 120 x 90 mm

9.0 cm Room No. Room No. Material HVS 100 gr
Date In Date In
Print 1/1
// //
Vehicle Out // Vehicle Out // Finishing Perforation
Police No. Time : Police No. Time :
Valet Out Note
Valet Attendant A Rename location information on the logo
according to the hotel property.

Time Please present this card to the valet attendant when
you require the car.
: Harap berikan kartu ini kepada petugas valet kami B Rename the hotel name specific with the
ketika anda memerlukan mobil anda. property’s location, include address details,
contacts, social media and email.

Perforation The size/dimension and materials can be different
due to the construction techniques used as long as
FRONT it is still gives priority to the efficiency.

12.0 cm Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

» Please hand this valet ticket 15 minutes before the » Please hand this valet ticket 15 minutes before the
departure. If this ticket is missing, please show your departure. If this ticket is missing, please show your
ID card and STNK to the valet attendant. ID card and STNK to the valet attendant.
Mohon menyerahkan tiket valet ini 15 menit sebelum Mohon menyerahkan tiket valet ini 15 menit sebelum
keberangkatan. Bila tiket hilang, mohon untuk keberangkatan. Bila tiket hilang, mohon untuk
menunjukan Kartu Identitas Anda dan STNK. menunjukan Kartu Identitas Anda dan STNK.

» Please double check you car before leaving the » Please double check you car before leaving the
hotel area. hotel area.
Mohon periksa kembali mobil anda sebelum Mohon periksa kembali mobil anda sebelum
meninggalkan area hotel. meninggalkan area hotel.

» Hotel would not receive any claim after the car » Hotel would not receive any claim after the car
leaving hotel area. leaving hotel area.
Hotel tidak menerima klaim apapun setelah mobil Hotel tidak menerima klaim apapun setelah mobil
meninggalkan area hotel. meninggalkan area hotel.

» Hotel are not taking any responsibility of loss or » Hotel are not taking any responsibility of loss or
damage regarding the car or anything inside it. damage regarding the car or anything inside it.
Hotel tidak bertanggung jawab atas kehilangan atau Hotel tidak bertanggung jawab atas kehilangan atau
kerusakan mobil dan barang-barang di dalamnya. kerusakan mobil dan barang-barang di dalamnya.

Meotel Kebumen B Meotel Kebumen B
Jl. Ahmad Yani No. 31 Kebumen 54133 Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia Central Java - Indonesia
 +62 287 381 111  +62 287 387 0900  +62 287 381 111  +62 287 387 0900

@meotelisme @meotelisme
 [email protected]  [email protected]

meotelisme.com meotelisme.com

Perforation

BACK

V.b.i.HotelCollateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |110

8.5 cm

A TAXI CARD

KEBUMEN

Guest Name Room No. TAXI CARD

Date Time Design Specification

8.5 cm // : Dimension 85 x 85 mm

Material HVS 100 gr

Taxi No. Print 1/1

Finishing -

Taxi Company’s Name Note
A Rename location information on the logo
Please contact our hotel Concierge if you have any problem with this taxi service. according to the hotel property.
Silahkan menghubungi Concierge hotel bila anda mendapat kesulitan
dengan pelayanan taxi ini. B Rename the hotel name specific with the
meotelisme.com property’s location, include address details,
contacts, social media and email.

C Use standardized map style of this brand design
explained on Brand Style Guidelines.

FRONT The size/dimension and materials can be different
due to the construction techniques used as long as
7.0 cm it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

4.5 cm C

Scan this QR code for hotel location

Meotel Kebumen B
Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia
 +62 287 381 111  +62 287 387 0900

@meotelisme
 [email protected]

meotelisme.com

BACK

V.b.i.HotelCollateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |111

14.8 cm 1.2 cm 10.0 cm 6.0 cm

A A

KEBUMEN KEBUMEN

3.0 cm 5.0 cm

meotelisme.com meotelisme.com

Perforation

FRONT

32.0 cm

No. No.

Guest Name Guest Name

Room No. Room No.

Date / / Date / /

Meotel Kebumen | Jl. Ahmad Yani No. 31 Kebumen 54133 | Central Java - Indonesia B

 +62 287 381 111  [email protected]

Perforation

BACK

LUGGAGE TAG

Design Specification

Dimension 320 x 50 cm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Matte Paper 150 gr it is still gives priority to the efficiency.

Print 4/1 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond, Perforation structure without consulting to the corporate
division of business & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

V.b.i.HotelCollateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |112

16.7 cm POLICE 112
844 4444
0.6 cm Police
2.7 cm Police City Department of Semarang 831 0035
1.0 cm 446 000
HOSPITAL 546 040

RS. St. Elisabeth 354 2224
RS. Telogorejo
RS. Pantiwilasa Cipto 118
RS. Pantiwilasa Citarum
115
AMBULANCE 113

Ambulance 351 5451

RESCUE OFFICE @meotelisme
[email protected]
Search and Rescuer
Fire Department meotelisme.com

TOURIST INFORMATION B (0287) 3 8 1 1 1 1
(0287) 387 0900
Tourism Ocial
Jl. Ahmad Yani No. 31 Kebumen 54133
A Central Java - Indonesia

KEBUMEN

1.0 cm
1.0 cm
13.0 cm

EMERGENCY CALLS

Design Specification

Dimension A5 The size/dimension and materials can be different
due to the construction techniques used as long as
Material Matte Paper 100 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

V.b.i.HotelCollateral

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |113

CUSHION

Design Specification

Dimension -

Material -

Print 4/0

Finishing Transfer Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |114

BOLSTER

Design Specification

Dimension -

Material -

Print 1/0

Finishing Screen Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |115

BED RUNNER

Design Specification

Dimension -

Material -

Print 1/0

Finishing Screen Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |116

MAT

Design Specification

Dimension -

Material -

Print -

Finishing Embroidery

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |117

A

Ai Mineral

B

600 ml BOTTLE

5.0 cm 5.5 cm 5.3 cm 0.5 cm4.7 cm
4.5 cm
Ai Mineral C D

21.0 cm
BOTTLE LABEL

MINERAL WATER LABEL

Design Specification

Dimension 210 x 45 mm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Plastic it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Application, Glue structure without consulting to the corporate
division of business development & operations.
Note
A Bottle’s lid sealer use Meotel red colour.

B This visual use typical 600 ml mineral water
bottle as a guide.

C According to government regulation, vendor’s
brand should be included to the label design. Place
the vendor’s logo here.

D Glue area.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |118

A 3.5 cm

Drink 1.0 cm
3.5 cm
ME 1.0 cm

I'M FREE! Drink

B 7.5 cm

600 ml BOTTLE ME

I'M FREE!

6.0 cm

MINERAL WATER TAG

Design Specification

Dimension 60 x 130 mm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Carton 210 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond structure without consulting to the corporate
division of business development & operations.
Note
This mineral water tag design was an alternative to
the mineral water label design. If the label is
possible to use, then the tag design was no longer
needed. Use this tag only if the label of the mineral
water brand couldn't be modied or endorsed.

A Bottle’s lid sealer use Meotel red colour.

B This visual use typical 600 ml mineral water
bottle as a guide.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |119

4 cm TELEPHONE STICKER

A Design Specification

JEMBER Dimension 40 x 100 mm (adjustable)

0 Material Vinyl Sticker

Room to Room Call: Print 4/0
Dial Room Number
Telepon Antar Kamar : Finishing Pond
Tekan Nomor Kamar
10 cm meotelisme.com Note
Please add or change the call numbers according
to the hotel management regulation/standard.

A Rename location information on the logo
according to the hotel property.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |120

meotelisme.com FRONT/REAR

SIDE

STATIONERY - PENCIL

Design Specification

Dimension -

Material Short Pencil

Print 1/0

Finishing Screen Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |121

8.0 cm STATIONERY - NOTES

WRITE Design Specification

Crazy Note Dimension 80 x 150 mm

ON ME15.0cm Material HVS 100 gr

Print 4/0

Finishing Removable Binding (Top)

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

A @meotelisme
[email protected]
KEBUMEN
B meotelisme.com

(0287) 3 8 1 1 1 1

(0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |122

2.0 cm 2.0 cm

4.0 cm Address Line 1 ME
Address Line 1
19.0 cm Address Line 1
Address Line 1
1.7 cm
3.0 cm WRITEAddressLine1
1.0 cm
Letter Subject

Dear Sir/Madam

A LoveUt pharetra mi vitae magna vestibulum elementum. Morbi elementum nibh ullamcorper tortor blandit pretium.

Ut in ipsum sem. Proin bibendum, massa a porttitor ultricies, eros nibh congue justo, et pulvinar massa nisi eu
felis. Duis iaculis nisi nec ante tristique gravida. In hac habitasse platea dictumst. Aliquam sodales ullamcorper
lectus, id blandit ligula pharetra at. Ut faucibus, felis vel faucibus dapibus, tellus nisi pharetra quam, non interdum
lorem est sed orci.

Morbi sit amet nisi non magna volutpat suscipit. Nullam ac magna felis, ut ornare felis. Aliquam volutpat
rutrum metus, ut varius velit gravida a. Ut non est sit amet ipsum venenatis mollis ut ut nulla. Cum sociis
natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras consectetur turpis quis urna
placerat fringilla id a nibh. Nulla vitae dui diam.Vestibulum ac lacus non felis facilisis feugiat. Morbi quis nisl
quis nisi faucibus bibendum. Sed tristique sodales sapien, at dapibus arcu fermentum eget. Quisque ultrices
magna eget eros ullamcorper id luctus sapien tempor.

LETTERMorbi elementum nibh ullamcorper tortor blandit pretium. Ut in ipsum sem. Proin bibendum, massa a

porttitor ultricies, eros nibh congue justo, et pulvinar massa nisi eu felis. Duis iaculis nisi nec ante tristique
gravida. In hac habitasse platea dictumst. Aliquam sodales ullamcorper lectus, id blandit ligula pharetra at. Ut
faucibus, felis vel faucibus dapibus, tellus nisi pharetra quam, non interdum lorem est sed orci. Morbi sit amet
nisi non magna volutpat suscipit. Nullam ac magna felis, ut ornare felis. Aliquam volutpat rutrum metus, ut
varius velit gravida a. Ut non est sit amet ipsum venenatis mollis ut ut nulla. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus mus. Cras consectetur turpis quis urna placerat fringilla id a
nibh. Nulla vitae dui diam.Vestibulum ac lacus non felis facilisis feugiat.

Best regard,

Name Here @meotelisme
Title [email protected]

A meotelisme.com

KEBUMEN B (0287) 3 8 1 1 1 1
(0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia

1.0 cm
1.0 cm

STATIONERY - LETTERHEAD

Design Specification

Dimension A4 Typography Specication:

Material HVS 100 gr BodyText/Content Paragraph

Print 4/0 11pt/auto/ kerning 0 -K-100 -
Myriad Pro/Calibri/Sans Serif
Finishing -
The size/dimension and materials can be different
Note due to the construction techniques used as long as
A Rename location information on the logo it is still gives priority to the efficiency.
according to the hotel property.
Do not change the layout and/or include additional
B Rename the hotel name specific with the information that may change the overall design
property’s location, include address details, structure without consulting to the corporate
contacts, social media and email. division of business development & operations.

C Content area of the letter/document. Please
follow the margin specified in preview to keep the
consistency of its design/layout.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |123

23.0 cm

11.0 cm

A

KEBUMEN

1.0 cm

FRONT 1.0 cm

3.0 cm

@meotelisme
[email protected]

meotelisme.com

(0287) 3 8 1 1 1 1

B (0287) 387 0900

Jl. Ahmad Yani No. 31 Kebumen 54133
Central Java - Indonesia

1.0 cm 1.0 cm

1.0 cm BACK 1.0 cm

STATIONERY - ENVELOPE

Design Specification

Dimension 230 x 110 mm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Matte Paper 180 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond, Glue, Double Tape structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name specific with the
property’s location, include address details,
contacts, social media and email.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |124

5.0 cm

2.1 cm
5.0 cm

PLEASE STAY
OUT!!
make u
BACK
ROOM

1.1 cm
1.1 cm

FRONT

DOOR SIGN

Design Specification

Dimension 90 x 270 mm

(Hole Diameter 50 mm)

Material PVC 2 mm

Print 4/4

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |125

ASHTRAY

Design Specification

Dimension -

Material Melamine

Print -

Finishing -

Note
This concept design can be alternately differ and was
not a standardized option. Depending on eciency,
vendor availability, and creative design, the concept
can be modied and change accordingly.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |126

5.6 cm 0.5 cm

5.6 cm meotelisme.com

A

meotelisme.com

LIGHTER

Design Specification

Dimension -

Material Sticker

Print 4/0

Finishing Pond, Glue

Note
A Glue area.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |128

ALT. 1 ALT. 2

SLIPPER V.b.ii.HotelRoom

Design Specication

Dimension -

Material -

Print -

Finishing Embroidery

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |127

meotelisme.com meotelisme.com
meotelisme.com
meotelisme.com
V.b.ii.HotelRoom
HANGER

Design Specification

Dimension -

Material Plastic

Print 1/0

Finishin Screen Printing

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |129

A 31.0 cm DISCOVER DESTINATION

KEBUMEN Welcome to Meotel Kebumen. Informasi Deinasi
We wish you a pleasant stay. This
HOTEL DIRECTORY hotel directory will let you know GOA JATIJAJAR
some of the basic information
regarding TV channel, destination Goa Jatijajar terlatak sekitar 42 Km dari kota Kebumen, 21
& emergency procedures. Km dari Gombong, di kaki pegunungan kapur dengan
stalaktit dan stalagmit yang indah, panjangnya 250 meter
Meotel Kebumen yang seluruhnya diterangi dengan lampu listrik, dan dihiasi
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, dengan rangkaian patung yang menggambarkan legenda
Raden Kamandaka, serta empat buah mata air jernih.
sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut

Caliquip ex ea commodo consequat. Duis autem vel eum iriure

dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent.

Nam liber tempor cum soluta nobis eleifend option
congue nihil imperdiet doming id quod mazim placerat facer
possim assum. Typi non habent claritatem insitam; est usus
legentis in iis qui facit eorum claritatem. Investigationes
demonstraverunt lectores legere me lius quod ii legunt saepius.
Claritas est etiam processus dynamicus, qui sequitur
mutationem consuetudium lectorum.

23.5 cm ARUNG JERAM

Padegolan E

Tempat Wisata arung jeram yang bisa dimulai di Desa
Sendang Dalem, Kecamatan Prembun, kawasan Waduk
Lintang, Kebumen, dengan air sungai yang jernih,
karakteristik sungai yang berkelok dengan batu-batu besar
dan beberapa jeram yang membutuhkan ketrampilan untuk
melewatinya, dengan titik akhir di Bendungan Pejengkolan.

promo/event D

@meotelisme PANTAI KARANGBOLONG
[email protected]
Tempat Wisata sekitar 40 km dari Kota Kebumen, dengan
B (0287) 383 900 pantai landai luas berpasir halus kasar berwarna kelabu. Di
sisi timur terdapat Gua Karangbolong sepanjang 30 m,
Jl. Ahmad Yani No. 31 Kebumen 54311 lebar 10 m dan tinggi 5 m yang diperkirakan berumur 15-30
Central Java - Indonesia juta tahun dan digunakan sebagai sarang oleh
burung walet.
by:
HOTEL DIRECTORY - DISCOVER DESTINATION

OUTER

10.3 cm 10.4 cm 10.3 cm

00. hotel info INTERNATIONAL CHANNEL EARTHQOUAKE SAFETY PROCEDURE FIRE SAFETY PROCEDURE
01. 11. Prosedu Keselamatan dari Gempa Bumi Prosedu Keselamatan dari Kebakaran
02. 12.
03. 13. Stay Alert When You Check-in to Hotel
04. 14. Waspadalah terhadap hal-hal berikut. Ketika Anda Memasuki Hotel
05. 15. Make sure you know the location of (Pastikan Anda mengetahui lokasi):
06. 16.
07. 17. Exit Door Fire Alarm Panel Fire Extinguisher Fire Hose Reels
08. 18. Pintu Darurat Tombol Sirine Alat Pemadam Selang Pemadam
09. 19. Kebakaran
10. 20. Kebakaran
21.
F Ruins of Building Falling Furniture Broken Glass Fire due to Short If You Find Fire Indication
NATIONAL CHANNEL Reruntuhan Gedung Perabotan yang Pecahan Kaca Circuit & Spark
22. 30. Api akibat Percikan Jika Anda Menemukan Gejala Kebakaran
23. 31. Berjatuhan & Arus PendekListrik  Don’t panic. Brake the glass of the re alarm panel and ring the alarm.
24. 32.
25. 33. If You are inside the Hotel Jangan panik. Pecahkan kaca alarm dan bunyikan tanda bahaya.
26. 34. Jika Anda berada di dalam Hotel  Extinguish the re using the nearest re extinguisher, if possible.
27. 35.
28. 36. Stand under the curve of the building. Padamkan api menggunakan APAR terdekat, jika memungkinkan.
29. Berdirilah di bawah lekukan gedung.  If the re goes out of control, close all doors behind you and leave the

Cover under a table. building immediately through exit door.
Berlindung di bawah meja. Jika api sudah tidak terkontrol, tutup semua pintu di belakang Anda dan
segera tinggalkan gedung melalui pintu darurat.
Stay away from windows.
Jauhi jendela. If You Hear the Fire Alarm
Jika Anda Mendengar Sirine Kebakaran
Don’t use the elevator because the electricity could be
stopped/o. RING! Evacuate yourself by the nearest exit door. If you hear any
Jangan gunakan lift karena aliran listrik dapbaetrhenti/mat.i announcement over the speaker, follow all the instruction calmly.
RING! RING! Segera selamatkan diri Anda melalui pintu darurat. Dengarkan
GDon’t leave the building in a hurry. Stay in place until the quake stops. dan ikuti semua petunjuk evakusi dengan tenang.

Jangan tergesa-gesa meninggalkan gedung. Tetap berada di Don’t waste time packing your things. Safety rst priority.
tempat Anda sampai gempa berhenti. Jangan membuang waktu untuk mengemasi barang Anda.
Utamakan keselamatan diri Anda.
Leave the hotel through exit doors.
Keluarlah dari hotel melalui pintu darurat. Don’t use lift /elevator to evacuate. Use the nearest emergency staircase.
Jangan gunakan lift /elevator untukmenyelamatkan diri. Gunakan
tangga darurat terdekat.

If You are Outside the Hotel or in Basement If You are Trapped in the Room
Jika Anda berada di luar Hotel atau di Lantai Dasar Jika Anda Terjebak di dalam Kamar

Stay away from buildings, garage walls, power pole, and lamp Inform your location and call EMERGENCY “0”.
hanger. If possible, move to safe place immediately. Beritahukan keberadaan Anda, dan hubungiEMERGENCY“0”.
Jauhi bangunan gedung, dinding garasi, tiang listrik, gantungan
lampu. Jika memungkinkan segera beranjak ke tempat yang aman. Hit the door or give signals to attract people’s attention to help you.
Gedor pintu dan beri tanda keberadaan Anda agar orang lain
Don’t light a match, cigarette, or electricity. datang membantu.
Jangan menyalakan korek api, rokok, atau listrik.
Put wet towels under the door to prevent smoke entering your room.
Protect your body from the broken glass or collapsed debris Letakkan handuk atau selimut basah di sela-sela pintu untuk
using pillows, hats, blankets, etc. mencegah agar asap tidak masuk ke dalam kamar.
Lindungi tubuh Anda dari pecahan kaca atau puing-puing
dengan menggunakan bantal, topi, selimut, dll. If You Trapped in Fire Smoke
Jika Anda Terjebak oleh Asap Kebakaran
Wait for instructions / next command from Emergency Control
Ocers Hotel. Take shorts breaths and crawl on the oor to escape. The air near to
Tunggu petunjuk/perintah selanjutnya dari Petugas the oor is still clean and not contaminated any harmful gas.
Pengendali Keadaan Darurat Hotel. Ambil nafas pendek-pendek, kemudian merangkak menuju pintu
darurat.
HOTEL DIRECTORY - EMERGENCY PROCEDURE
Don’t jump out of the building. Wait until rescue team comes.
Jangan melompat dari gedung. Tunggu hingga bantuan datang.

Inform your location and call EMERGENCY“0”.
Beritahukan keberadaan Anda, dan hubungi EMERGENCY“0”.

HOTEL DIRECTORY - TV CHANNEL HOTEL DIRECTORY - EMERGENCY PROCEDURE

INNER

HOTEL DIRECTORY

Design Specification

Dimension 310 X 235 mm E Section of TV Channel. The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Carton 210 gr F This is area for near hotel tourism destination. it is still gives priority to the efficiency.
Typography Manual:
Print 4/4 Do not change the layout and/or include additional
Title Text First Line information that may change the overall design
Finishing - structure without consulting to the corporate
ALL CAPS - 10 pt/auto - CMYK 0/15/35/10 division of business development & operations.
Note
A Rename location information on the logo Title Text Second Line
according to the hotel property.
Adjustable - CMYK 0/15/35/10
B Rename the hotel name specific with the Body Text/Teks Isi
property’s location, include address details, 8pt/auto(9.6pt) - CMYK 0/10/35/0 - Regular
contacts, social media and email.

C About the hotel. G This emergency procedure section consist of
re safety procedure and earthquake safety

D Using Matte Paper 150 gr, hotel promotion was procedure.

inserted to the clear 0,3 mm mica plastic which

was inserted to the hotel directory.

V.b.ii.HotelRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |130

TOP COVER BOTTOM COVER CONTAINER (INSERT TO COVER)

BATHROOM AMENITIES BOX V.b.iii.HotelBathroom

Design Specification

Dimension Depends on items size

Material Art Paper 310

Print 4/0

Finishing Screen Printing

Note
A Placed logo on the right bottom of the package
or center bottom for small width package.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |131

0.6 cm
0.6 cm
3.3 cm

SOAP

Design Specification

Dimension 33 mm diameter

Material Sticker

Print 2/0

SOAP Finishing Pond

SMALL SOAP (45mm diameter) Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

1.1 cm 3.3 cm 1.1 cm

SOAP

MEDIUM SOAP (55mm diameter)

V.b.iii.HotelBathroom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |132

A B

FRONT

C

SIDE

DISPENSER LABELS

Design Specication

Dimension - The size/dimension and materials can be different
due to the construction techniques used as long as
Material Sticker Mirror Coated it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond structure without consulting to the corporate
division of business development & operations.
Note
A Hand soap.

B Combine shower gel & shampoo.

C This is area for sponsor logo.

V.b.iii.HotelBathroom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |133

AB

meotel

ME-01-BCCABD

ME-01-BCCABD

Year Delivery
Month Delivery
Batch
Hotel Brand

TOWEL LABEL

Design Specification

Dimension 30 x 10 mm

Material Satin

Print 1/0

Finishing Transfer Printing

Note
A Logo of the hotel placed in front of the label.

B Place the information code on label’s back side.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.iii.HotelBathroom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |134

10.5 cm ADDITIONAL AMENITIES TENT CARD

A Design Specification

Dimension 105 x 75 mm

7.5 cm Material Art Carton 210 gr

Print 4/0

Finishing Pond, Doff lamination (1/0)

Glue

Note
A English version of the information.

B The information in Indonesian Language.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

7.5 cm B

2.5 cm

2.5 cm
1.0 cm

V.b.iii.HotelBathroom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |135

3.0 cm

JOHN DOE
B

Annual Company

MEETING 2017

6.3 cm A by:
1.0 cm
KEBUMEN

1.0 cm
1.0 cm

EVENT MEETING INSERT LABEL

Design Specification

Dimension A4 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting to the corporate
division of business development & operations.
Note
A Rename location information on the logo
according to the hotel property.

B This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording
to deliver brand image consistency.
Don’t use different typography on special promotion/
event program title, keep the consistency of
corporate font usage.

V.b.iv.MeetingRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |136

1.0 cm

JOHN DOE JR.
B

A Creative Director

KEBUMEN
1.0 cm

1.0 cm
1.0 cm

NAME TAG

Design Specification

Dimension 300 x 70 mm

Material HVS 100 gr

Print 4/0

Finishing -

Note
A Rename location information on the logo
according to the hotel property.

B Place name of the person here. Include the
title/position below name.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

V.b.iv.MeetingRoom

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |137

3.8 cm

JOHN DOE

B

Annual Company

MEETING 2017

A by:

KEBUMEN

1.3 cm

1.4 cm
1.4 cm

MEETING SCREEN

Design Specification

Dimension 1200 x 768 px The size/dimension and materials can be different
due to the construction techniques used as long as
Material - it is still gives priority to the efficiency.
Do not change the layout and/or include additional
Print - information that may change the overall design
structure without consulting to the corporate
Finishing - division of business development & operations.

Note V.b.iv.MeetingRoom
A Rename location information on the logo
according to the hotel property.

B This is the area for content/program/promotion
as well as visual element if necessary. You may use
different sentences as marketing gimmick wording
to deliver brand image consistency.
Don’t use different typography on special promotion/
event program title, keep the consistency of
corporate font usage.

MEOTEL|BRANDDESIGNGUIDEBOOK BrandCommunication |138

FLIP CHART COVER

Design Specification

Dimension 670 x 1000 mm

Material Art Carton 210 gr

Print 4/0

Finishing -

Note
A Rename location information on the logo
according to the hotel property.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

AKEBUMEN by: Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
division of business development & operations.

1.5 cm

1.5 cm
1.5 cm

KEBUMEN by: KEBUMEN by:

ALTERNATE WORDINGS

V.b.iv.MeetingRoom