DTR10153 INTRODUCTION TO RESORT

RESORT FACILITIES

Golf Construction Costs • Lakes & water features
Design & Architecture-Related Costs • Drainage
Owner/Developer Preferences • Practice green
Equipment-Related Costs • Car path construction
• Bridge construction

• Architect’s fee
• Permits
• Financing
• Rest station
• Maintenance building

• Scope of amenities
• Qualitative factors
• Choice of golf architect (signature name)
• Equipment options (golf carts)

• Mowing equipment
• Tractors and trucks
• Maintenance equipment
• Golf course accessories
• General & hand tools

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RESORT FACILITIES Tennis

FACTORS AFFECTING THE PROVISION OF TENNIS

FACILITIES
• Court design & orientation
• Type of court playing surface – fast, moderately fast, slow
• Possible demand for night tennis
• Tournaments / other promotional opportunities
• Length of the resort’s operating season
• Land requirement
• Weather patterns

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RESORT FACILITIES Tennis

Encourage Decrease the costs
socializing & of landscaping
generate revenue

Allow for easier Improve
court management
efficiency – court
maintenance reservation / player

behavior

Optimize the
scheduling of
lessons & other
tennis-related

activities

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RESORT FACILITIES Tennis

ROLES & RESPONSIBILITIES OF
TENNIS DIRECTOR

• Providing leadership in developing an
innovative tennis program at resort

• Promoting & publicizing tennis to build
the resort’s image

• Inviting tournaments consistent with
general management policy

• Developing & directing tennis-related
activities to guests

• Controlling operating cost revenues
• Managing tennis (players fee,

instructions fee, rentals)

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RESORT FACILITIES SPA

FACILITIES OF SPA & WELLNESS
• Fitness Room
– Indoor facility equipped with basic gym equipment such as treadmill, exercise bike,
and weights. Open all day and complimentary for guest use.
• Ja–cuFzzoirRroeolamxation and sooth body.

• Spa Massage
– Facial also available. Can be take place to set up kiosk at the beach and guest can
enjoy view and sea breeze too.
• Sp–ecMiaalinzeicduTreres,aptmedeincut res, and hairdresser.

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Guest Turnover

• Guest attrition, guest churn, guest defection
• The loss of clients or customers.
• The cost of retaining the guest is far less than

acquiring the new one.

• Result : Guest will try
to find new resort that
suitable with the
weather, needs and
safety.

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Refer as CHURN RATE – Turnover is measured on:
percentage of resort’s  Seasonal
customer bas that leaves  Monthly
ina given period of time  Annual

HIGH CHURN – damaging Guest finds better
resort’s revenue & price/solution from a
profitability
competitor

Upsetting customers with In order to reduce
poor products or services turnover, resort should
also contribute to CHURN make improvement as

major strategy

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Location / Type of Resort Demanded
Preference Recreation
Island Resort Activities
Island
Golf Resort Water Sport
Golf Course Theme Park - Snorkeling
Theme Park Resort - Scuba Diving
Spa Resort
Health Ski Resort Golfing
Snow Topical
Forest Rainforest Resort Gaming

Spa & Wellness

Ski & Cable Car
• Jungle Trekking
• Hiking
• Camping

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DTR10153 INTRODUCTION TO RESORT

CHAPTER 4 :
RESORT CLUB
MANAGEMENT

111

1. The Roles and Function of Club
2. Types of Club in Resort Management
3. Club Membership in Resort

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Club Definition:

An association of persons with some common objective, usually jointly
supported, that meets periodically.

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President
Vice

President
Secretary
Treasurer

Committee

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Roles Duties
President
Vice President • Preside and call the meeting
Secretary • Direct the business meeting
• Appoint committees
Treasurer • Work closely with club officers

• Know the duties of president
• Assign to chair committees
• Responsible to arrange meeting
• Work with all committees

• Record the minutes of meeting
• Call the roll and record attendance
• Can preside meeting in absence of president and vice

president
• Take care of club related correspondence

• Employing external auditors
• Preparing budgets
• Installing control systems
• Submit financial summary

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Club Management Details such as To improve Through club Keep customer
Management software enable personal, customer management happy by
System – To club staff to find membership relationship system – can appreciating
the members’ plans, check-in them as valued
control history, inventory, • Enable communicate appreciate member
membership details & activity. virtually with customer customer on their
management automatically • Birthday greeting
• Can enable the hard work. • Promotion
interest of club
members

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House Membership Finance/Budget

Entertainment Golf Green Tennis

Pool Long-range
Planning

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Private 120
Clubs

Private Clubs

• Four Major Categories:
–Country Club
–City Club
–City Athletic Club
–Yacht Club

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Private Clubs

COUNTRY CLUBS
• Usually refers to a club in the suburbs with:

– Clubhouse
– Golf Course(s)
– Tennis courts
– Swimming pool(s)
– Other recreational activities
– Recent 5 year trend ….. To have a fitness and

health center

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Private Clubs

CITY CLUBS
• Is typically a dining club located in

the city:
– May be in a free-standing building by itself or

in an office building, etc.
– Main dining room, meeting rooms, lounge,

and maybe a ball room.
– Very formal service and upscale menus for

business entertainment.

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Private Clubs

CITY ATHLETIC CLUB
• Is the same as a city club, but with athletic

amenities such as:
– Tennis courts (indoor and outdoor)
– Swimming pool
– Fitness/athletic area including weights &

aerobic equipment
– Racquetball, squash, basketball, etc.
– Workout/aerobic class area
– Locker rooms with full amenities

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Private Clubs

YACTH CLUB
• Same as country or city-athletic club, but with

marine activities and usually no golf.
– Located on body of water
– Powerboat or sailboat docking
– Marina services

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Private Clubs

What is • It is a specific place where
the
one may associate with one’s
purpose of peers or those with similar
a private interests: athletic, social,
club? industrial, intellectual, etc.
• It is a selected group of people
who gather in a specified place
for social and recreational
needs that are provided
through professional
management.

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Private Clubs

Networking Social
Status

Fine Athletic
Dining Facilities

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Content Description
Club has an established,
stable clientele: • Therefore, food must be outstanding or better than fine dining

A Club Manager is expected restaurants for city clubs and be priced competitively or lower
to know a variety of things
in club management: than 4 star restaurant quality.
• The F&B operation is subsidized in part by thedues.
Privilege of using club • Expectations at a 4 star restaurant include: table cloths, linen
facilities is obtained through
payment of dues. napkins, special china, fresh flowers, better than average

service, immaculate grounds, and a unique menu.

• F&B operations for fine dining
• Cost controls
• Membership relationship
• Board of Directors politics
• Golf course agronomy and operations
• Tennis programming and maintenance
• Swimming pool safety and sanitation

• Therefore, food must be outstanding or better than fine dining

restaurants for city clubs and be priced competitively or lower

than 4 star restaurant quality.
• The F&B operation is subsidized in part by thedues.
• Expectations at a 4 star restaurant include: table cloths, linen

napkins, special china, fresh flowers, better than average

service, immaculate grounds, and a unique menu. 128

Semi-Private Clubs

Sell memberships, but also allow non-members to join the
activities provided in the club

Welcoming option in between public and private club

Applied to golf courses that sell memberships, but also allow non
members to book tee times and play.

A Semi Private Course combines element of country club with
element of public golf course.

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Public Clubs

130

Public Clubs

131

Sport Clubs

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Sport Clubs

Athletics club or sports society or sports association, is a group of
people formed for the purpose of playing sports.

Complies with all legislations, policies and procedures

Communicates them to members, players, coaches,
supporters and volunteers
Ensures the club has clearly defined goals and
objectives
Strong risk management awareness and strategies

Implement strong financial controls

Run meetings and communicating to stakeholders

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Golf Clubs

An organization of member for
playing golf.

Intelligent Planning
Varied Holes

Approachable Scheduling

Comfortable

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Health Clubs

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Health Clubs

A private clubwith exercise facilities, also offering health and beauty treatments.
A place that houses exercise equipment for the purpose of physicalexercise.
(Also known as fitness club, fitness center, health spa orgym)

Strategic Well-being Great
location facilities communicat

ion

Adequate Unique
staff culture

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Significant Club

Membership to Resort

Operator

138

Gain profit
Networking opportunities
Gain leadership skills

Able to give back to community
Have fun!
Learn to work in group.

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Benefit of Club
Membership

140

Discounted Price

• Given special price

Freebies

• Receive limited freebies

Points Collection

• Earn points to redeem

•Free Subscription

• Receive latest promo/new products

Loyalty Scheme

• Receive extra benefit for loyalty members

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Benefits of Club Membership

Equity Non-Equity

Member-owned clubs. Non member-owned clubs.

The members own the assets, • Own by individuals, partnership or
they have rights to the club’s corporation.
equity, like shareholders.
• Typically owned by real estate
developers, corporations,
individuals or investment firms.

Governed by a board of directors Members have no equity interest or

(typically 10 to 12), but some are as low actual control over its operation.

as 4 and as large as 50 directors.

Tax exempt. Income is taxable.
For profit status.
Organized for pleasure, recreation
and other non-profit purposes.

Most of the old established clubs are Some developer clubs revert to
of this format. member owned when a certain
number of homes are sold.

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DTR10153 INTRODUCTION TO RESORT

CHAPTER 5 :
RECREATIONAL
ACTIVITIES IN RESORT

143

1. Recreation Activities in Resort

2. The Suitable Activities to
Guests

144

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RECREATIONAL ACTIVITY

Definition:
A form of human activity that carried

on voluntarily in one’s free time,
usually pleasurable, and without
intrinsic or other practical purposes

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Recreation Activity

• Recreation is an activity of leisure, leisure being discretionary time.
• The need to do something for recreation is an essential element of human biology and

psychology.
• Recreational activities are often done for enjoyment, amusement or

pleasure and are considered to be fun.
• A prerequisite of recreation is the latter time is leisure, which is the latter time being

free from prior commitments to physiologic or social needs.
• Leisure has increased with increased longevity, spent for physical and economic

survival. for increased role of recreation are affluence,
• Other factors account

population trends, and increased commercialization of recreational offerings.
• Public space such as parks and beaches are essential venues for many recreational

activities.
• Tourism has recognized that many visitors are specifically attracted by

recreational offerings.
• In support of recreational activities, government has taken the important role in their

creation, maintenance, and organization, and whole industries have developed

merchandise or services.
• Recreation-related business is an important factor in the economy;

contribute profit and jobs.

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Indoor Recreation Activity

Establishment that provides

amusement, entertainment or

physical fitness services that

typically occur indoors for a fee or

admission charge

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Gaming 149

One stopped packages business;
compress theme parks, hotels,
retail shopping, casinos. E.g.
Genting Highlands

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