Optimize the Business Accuracy
of the
About Digitalzone
Digitalzone Business Consulting is a leading global
company that assists in reducing marketing,
pre-sales, inside sales & lead generation costs
for firms. A B2B marketing company, Digitalzone
has been extremely successful in building and
improving the sales pipeline with its unique
Market Process Outsourcing Solutions. Over the
years, Digitalzone has striven to deliver to its
clients what it believes is at the core of business
solutions. Thus, over the years, a lot of
businesses have seen massive growth and
success thanks to the endless dedication and
efforts taken by our teams to make every aspect
count.
With a B2B domain, a lot of challenges are taken
care of us at the initial stage itself. With the aim
of reaching out and fulfilling the needs of a lot of
esteemed companies across the globe, we strive
hard to be patient, diligent, creative and
time-committed whenever deliverance is
expected. This B2B business consulting firm
chiefly focuses on sales and marketing solutions
like Marketing Process Outsourcing, B2B List
Generation, Design work, Lead Generation, Lead
Management, Lead Nurturing and Content
Creation that makes it the perfect choice for all
of your marketing needs.
EMPLOYEE
ENGAGEMENT
Employee engagement is a workplace approach, designed
to ensure that employees are committed to their
organization’s goals and values, are motivated to
contribute to organizational success and are able at the
same time to enhance their sense of well-being.
Employee engagement is neither synonymous with
employee happiness nor with employee
satisfaction. Happiness and satisfaction are
the outcomes of engagement.
Now that we are familiar with the term
let’s have a look at the corporate sector to
know more about the practical implications.
Organizations have been aware of employee
engagement and retention scenarios for a while
now, with the workforce becoming more and
more dominated by people looking for
professional satisfaction and not just dragging P easu e in
themselves to work for paycheques. Managers
and the HR specialists are thus in great need to t e job
develop new engagement models considering
their audience.
puts perfection
in t e work
“When management engages with a
committed employee both company and
employee excel.”
Corporate culture matters.
How management chooses to treat
its people imapcts everything for
better or for worse.
-Simon Sinek-
HOW IMPORTANT IS EMPLOYEE ENGAGEMENT
Before we go any further let’s have a look at some statistics
to understand the intensity of the situation:
A Glint study revealed that the A Hay Group study showed
regrettable attrition rate of that highly engaged
disengaged employees is 12 employees are 87 percent
times higher than highly less likely to leave your
engaged employees over the company than disengaged
year. According to Gallup, employees.
engaged employees outperform
disengaged employees by 21
percent.
According to a Temkin Group A Shandwick study reports
study, 63% of highly engaged that 33% of engaged
employees always try their employees share positive
hardest at work, compared with sentiments or comments
42% of disengaged employees, about their employers
resulting in better productivity.
without any encouragement.
Once the importance of employee engagement is clear, there is
this obvious question that follows
HOW DO WE IMPROVE EMPLOYEE ENGAGEMENT and personal lives; it shows in the Satisfied and engaged employees
POLICIES WITH CHANGING TIMES? quality of their work. Happy would bring in not only positive
employees make a business energy to the workplace but also
Over the years, employee growth. It’s a basic human successful! increase the company’s profit and
engagement has been the topic tendency to feel appreciated Adopting a learning culture in the sales. Employees, who feel a
for many research studies which and needed. organization, motivating employees positive relationship with their
included terms like employee Management can make efforts in improvising their skills builds a management, are more likely to be
turnover rate, absenteeism, and to understand the employee sense of confidence in them that committed to the company goals.
dedication to work, etc. There needs, nurture talent, and equip the company is not just interested in Not only do the employees feel
have always been policies in them with the skillset that would sales and profit but in their overall appreciated when they or their
place to engage employees but help them to grow in their profile. development too. This encourages work gets noticed, it also
as the expectation of this This will not just boost their them to get invested in the encourages constructive employee
working generation shifts from confidence but also positively company’s vision. engagement.
doing a job to putting food on the affect the quality of their work. Let’s face it; no one works well with As Ian Hutchinson says, “Employee
table to finding job satisfaction, Appreciating employees that their managers breathing down engagement is an investment we
these policies also need some take initiative, perform their neck. Giving employees the make for the privilege of
tweaking. stupendously, act on feedback freedom to tackle the problems will future-proofing our organization’s
Let your employees take home and encourage teamwork, and surprise you for sure- realizing how productivity and performance.”
some “wow” moments- make rewarding them help to build a much responsible and creative they To summarize it all- employee
them believe that their healthy work culture. can be. Autonomy can be directly engagement is all about valuing
contribution is significant for your proportional to a boost in your employees. While the factors
performance. discussed are a good start, there is
LET’S DISCUSS A FEW FACTORS THAT LEAVE A DEFINITIVE MARK:
We as a business always want to employees. Indulge in not just the Communication is one of the still much more to look into when it
prosper, but it’s not the 1960s formal skill development programs, major factors; any organization comes to perfecting employee
where the competition was limited. but also provide the employees having an open communication engagement policies. An engaged
Today, technology is developing so with opportunities to use these culture will attract and retain employee is productive, active
fast that to keep up with the trend, newly acquired skills. talent, as it makes for a healthy and disciplined- which is a
you need to stay up-to-date. If a Flexibility at work is a major plus work environment where both win-win for all. Hence, it’s about
company wants to survive this point- as the employees get to employee and employer can grow time that we seriously consider
“survival of the fittest” scenario, work their schedules together. All great organizations investing in employee engagement
there is no shying away from accommodating both professional believe that employees are the as an integral part of the
investing in the development of its core of any successful business. workplace.
and personal lives; it shows in the Satisfied and engaged employees
quality of their work. Happy would bring in not only positive
employees make a business energy to the workplace but also
successful! increase the company’s profit and
sales. Employees, who feel a
Adopting a learning culture in the
organization, motivating employees positive relationship with their
in improvising their skills builds a management, are more likely to be
sense of confidence in them that committed to the company goals.
the company is not just interested in Not only do the employees feel
sales and profit but in their overall appreciated when they or their
development too. This encourages work gets noticed, it also
them to get invested in the encourages constructive employee
company’s vision. engagement.
As Ian Hutchinson says, “Employee
Let’s face it; no one works well with
their managers breathing down engagement is an investment we
their neck. Giving employees the make for the privilege of
freedom to tackle the problems will future-proofing our organization’s
surprise you for sure- realizing how productivity and performance.”
much responsible and creative they To summarize it all- employee
can be. Autonomy can be directly engagement is all about valuing
proportional to a boost in your employees. While the factors
performance. discussed are a good start, there is
LET’S DISCUSS A FEW FACTORS THAT LEAVE A DEFINITIVE MARK:
We as a business always want to employees. Indulge in not just the Communication is one of the still much more to look into when it
prosper, but it’s not the 1960s formal skill development programs, major factors; any organization comes to perfecting employee
where the competition was limited. but also provide the employees having an open communication engagement policies. An engaged
Today, technology is developing so with opportunities to use these culture will attract and retain employee is productive, active
fast that to keep up with the trend, newly acquired skills. talent, as it makes for a healthy and disciplined- which is a
you need to stay up-to-date. If a Flexibility at work is a major plus work environment where both win-win for all. Hence, it’s about
company wants to survive this point- as the employees get to employee and employer can grow time that we seriously consider
“survival of the fittest” scenario, work their schedules together. All great organizations investing in employee engagement
there is no shying away from accommodating both professional believe that employees are the as an integral part of the
investing in the development of its core of any successful business. workplace.
EMPLOYEE
DEVELOPMENT
OPPORTUNITY
GROWTH OF ANY
ORGANISATIONS IS THE
GROWTH OF THE PEOPLE IN THEM…
Employee Development is defined as
a process where the employee, with
the support of his/her employer
undergoes various training
programs to enhance and
acquire new knowledge
and skills.
In today’s work environment, employee
development is a major factor for
employee retention, especially among
Millennials. Training programs and
leadership development programs are
some of the top programs offered by
organizations. Investments in employee
learning and development directly
impact employee engagement and
productivity, improving overall business
success metrics.
Here at Digitalzone,
we have a very open work culture. Employees are given the
freedom to work and grow in their respective profiles.
Appreciation rewards motivating employees to push their
boundaries into giving outstanding performance is a common
notion here. We at Digitalzone value and place trust in our
employees that they can achieve great heights with the right
push. Doing the assigned job is what is expected of all
employees, but if it comes with rewards which have an
impressive number of zeros to it, who wouldn’t be excited,
right??
This promotes healthy competition some recreational activities to
amongst the employees to excel and finish the weak with a bang. To
shine. add to the enthusiasm, which
Being a flat management structure by the way we never fall short
we are very much approachable; of, the HRs handover interesting
open to feedback and suggestions prizes to the winners…..
from employees. We make sure that As the year approaches
the young minds never lack December, the whole team gets
challenges to explore their hidden geared up for the
potentials. We encourage out of box much-awaited R&R, which
thinking and are firm believers that a happens right before we go for
brilliant idea can come from a long Christmas break. The red
anywhere. carpet event is filled with
We invest in the overall development performances, rewards for
of our employees; we conduct yearlong excellent performers,
quizzes every Friday which are and various declared
based on general knowledge. categories.
“All work and no play makes John a The R&R marks the end of the
dull boy”- we don’t wish that for our year for Digitalzone; everyone
employees, not at all. comes dressed up, with their
best moves on and enjoys a
Fun is an important part of Fridays, dazzling night with family and
we at Digitalzone call it Fun Fridays friends……
where all employees participate in
ALWAYS TREAT
YOUR EMPLOYEES
EXACTLY AS YOU
WANT THEM TO
TREAT YOUR
BEST CUSTOMERS.
- Stephen Covey
Our Employees’
take on
Digitalzone
This is what Aditya
(Assistant Program
Manager- Lead
Generation) has to say
DZ has a positive and
motivating workplace culture
which leads to increased
productivity, better employee
morale and the ability to keep
skilled workers. DZ supports
everybody’s involvement and
provides positive, fun ways for
their employees to get together
for personal and professional
development activities.
This is what Prity
(Assistant Program
Manager- Research)
has in mind
I have been a part of B2B industry
for past 6 years now and from my
experience I can very proudly say
that this is the best company I
have ever been associated with.
Two words are enough to describe
the work culture at Digitalzone –
“Employee Centric”. Regular fun
Fridays, quarterly performance
rewards, half yearly parties and
yearly RNR are some amazing
things which make the work
culture pleasant.
This is how Pooja
(HR Executive)
feels about the company
It’s the company you love to
work with. Great work, great
learning. You have great
mentors to guide you. Best part
here is- it’s an employee
centric company, be it a new
joiner or tenured employee.
When it comes to recognition,
everyone is treated with
equality and fairness.
This is what Sachin
(System Administrator)
found out working here
The work environment
pushes everyone to be their
best. The culture here is not
only challenging and
innovative but also fun and
motivating. Also, the reward
system in place is excellent!
It’s one big family!
CELEBRATING IT!
At Digitalzone,
we celebrate
both life and work
to the fullest.
HERE'S
A GLIMPSE!
We want a culture that is
inclusive of everyone and
where everyone who joins
feels they have opportunities
to succeed and grow
- Nellie Borrero -
Thank you for Reading
Optimize the Business Accuracy
www.digitalzonein.com | [email protected]
USA : 95 Christopher Columbus Drive,16th Floor Jersey City, NJ 07302
UK : 27 Old Gloucester Street London WC1N 3AX, United Kingdom
INDIA : Office no: 301-338, 3rd floor, C-3 Amanora Chambers East, Pune.
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