Design - Type - A Seductive Collection of Alluring Type Designs

Sensus Design Minimal: 048
Factory Zagreb: Type 049
Croatia

Project: Silvestar Kolbas
Exhibition Catalog.
Art Director: Nedjeljko
Spoljar. Designers:
Nedjeljko Spoljar,
Kristina Spoljar. Client:
Galerija Klovicevi dvori.

Sensus Design
Factory Zagreb:
Croatia

Project: Conqueror
Catalog 3.0. Art Director:
Nedjeljko Spoljar.
Designers: Nedjeljko
Spoljar, Kristina Spoljar.
Client: ArjoWiggins.

Minimal: 050
Type 051

The Allotment:
UK

Project: White Logistics
& Storage. Art Directors:
James Backhurst,
Michael Smith, Paula
Talford, Paul Middlebrook.
Designers: James
Backhurst, Michael
Smith, Paula Talford,
Paul Middlebrook.
Client: White Logistics
& Storage.

Curious: Minimal: 052
UK Type 053

Project: BTMK. Art
Director: Peter Rae.
Designer: Louise
Desborough. Client:
BTMK.

Rose:
UK

Project: Ai Wei Wei.
Art Director: Rose.
Designer: Rose.
Client: Tate Modern.

Michael Lashford One Man’s Bruketa & Žinic´ : Minimal: 054
Croatia Type 055

Design: Studio: Project: MC redesign.
Creative Directors:
USA USA Miran Tomicˇ ic´ , Davor
Bruketa, Nikola Žinic´ .
Project: Cactus Cantina Project: Article 25 Logo, Art Director: Miran
logo, for a Mexican created for a human Tomicˇ ic´ . Designer:
restaurant and bar. rights newspaper. Art Tanja Pružek Šimpovic´ .
Art Director: Michael Director: Keith Kitz. Client: TDR.
Lashford. Client: Designer: Keith Kitz.
Cactus Cantina. Client: Article 25.

Artiva Design:
Italy

Project: Semplici
Architetture. Art
Directors: Daniele De
Batté, Davide Sossi.
Designers: Daniele De
Batté, Davide Sossi.
Client: Artiva Design.

Artiva Design: Minimal: 056
Italy Type 057

Project: P. Soleri DVD
38’38”. Art Directors:
Daniele De Batté, Davide
Sossi. Designers:
Daniele De Batté, Davide
Sossi. Client: Plug_in
edition.

Sensus Design
Factory Zagreb:
Croatia

Project: Gerila Media,
visual identity. Art
Director: Nedjeljko
Spoljar. Designers:
Nedjeljko Spoljar,
Kristina Spoljar.
Client: Gerila Media.

Minimal: 058
Type 059

Dorian:
Spain

Project: Òptic.
Art Director: Dorian.
Designer: Dorian.
Client: Òptic.

Dorian: Minimal: 060
Spain Type 061

Project: Takto.
Art Director: Dorian.
Designer: Dorian.
Client: Takto Jewellery
Design.

Sensus Design
Factory Zagren:
Croatia

Project: Metronet Sales
Brochure. Art Director:
Nedjeljko Spoljar.
Designers: Nedjeljko
Spoljar, Kristina Spoljar.
Client: Metronet
Telecommunications.

Minimal: 062
Type 063

Burge Agency:
UK

Project: Textual
Moments book series.
Designer: Paul Burgess.
Client: Bloomsbury
Academic.

Minimal: 064
Type 065

Thonik:
The Netherlands

Project: Manifesta.
Client: Manifesta 9.

Burge Agency: Minimal: 066
UK Type 067

Project: Gauge. Project: Dyneema Project: Inca branding. Project: South One
Designer: Paul Burgess. D12 branding. Designer: Designer: Paul Burgess. Media branding.
Client: Gauge 360 Paul Burgess. Client: Client: Twinings. Designer: Paul Burgess.
software. English Braids. Client: South One Media.

Artiva Design:
Italy

Project: Energy
Company logo and
corporate identity. Art
Directors: Daniele De
Batté, Davide Sossi.
Designers: Daniele De
Batté, Davide Sossi.
Client: Energy Company.

Artiva Design: Minimal: 068
Italy Type 069

Project: Dopo la
rivoluzione. Art Directors:
Daniele De Batté, Davide
Sossi. Designers: Daniele
De Batté, Davide Sossi.
Client: Plug_in edition.

Thompson
Brand Partners:
UK

Project: Metal brand
Identity. Art Director: Ian
Thompson. Designer:
Richard Bassett. Client:
Metal Culture.

Minimal: 070
Type 071

Artiva Design:
Italy

Project: Due Zero Uno
Zero. Art Directors:
Daniele De Batté, Davide
Sossi. Designers:
Daniele De Batté, Davide
Sossi. Client: Plug_in
edition.

Foreign Policy Minimal: 072
Design Group: Type 073
Singapore

Project: The Waterhouse
at South Bund, Shanghai.
Art Director: Yah-Leng Yu.
Client: The Waterhouse at
South Bund, Shanghai.

Ragge
ed:Type
e
Chapter 2

Ragged
Aggressive
Maximal
Angular
Edgy
Scratchy
Funky



Breaking the rules:
Jorge Restrepo

Breakin
ng the
e rules.
It is in some ways difficult to talk about Faced with a blank sheet of paper, it was
typography when you create it the way clear that I needed to learn to work in new
I do. ways, so I turned to a technique that I had
always wanted to explore more
Some time ago, tired of the work I was thoroughly—collage. Searching for points
making using my computer, I decided to of reference, I found many of them in the
leave behind all the things that tied me to art of Rauschenberg, Warhol, and others.
my desk—clients, administration, and I learned the technique of cut and paste.
accounts—all of the everyday tasks I was However, something was missing, so
used to. I knew this was risky, but it was I began to introduce typography to the
necessary. The idea was that once the equation. This typography was not
decision was made, I could relax and created on a computer, but by using hand
breathe new life into my work. It wasn’t lettering—a difficult technique to get right.
long—just a few weeks really—before
I wanted to begin working again, but I was
not going back to my computer and my
old clients. I decided to look for new
beginnings with a pencil and paper and
went back to school.

Ragged: 076
Type 077

I am not about to give you a lesson in how It is a difficult process mainly because The process can be very time-consuming
to do hand lettering. I believe strongly that there are no guidelines to follow. There is too, as in the case of 1970, which is a
the best approach to hand lettering is a no sketch or plan so you never know quite biographical piece, a self-portrait if you
personal approach, where you achieve the where the process will end or what your like. All the separate items of text carry
results through your own aesthetic and finished type will look like. However, this is some context with events in my life. It took
style. Instead, I would like to discuss the what makes the process so exciting. a month to complete, with about twenty
process I put together for each of my Without a plan, the mistakes and the days spent on the typography. I used
projects, remembering that the collage randomness provide you with your best charcoal on watercolor paper—not
technique provides me with the motivation design tools. I always try to go with the recommended—but it allowed me to
for drawing letters. My technique is all process, without going back over a create the exact feeling I wanted for the
about deconstruction—every new collage letterform to make another attempt at piece, something a little chaotic.
I start provides me with the ideal way of forming it. I also try to use lots of different
creating new letterforms. I start by taking paper stocks and surfaces such as kraft The key to everything for me is to
existing typographic forms, and then I mix paper, watercolor, and canvas and use a deconstruct. Whether a piece is analog or
everything together, adding and taking wide variety of tools including brushes, digital, a personal piece or something that
away, until I create what I call colored pencils, pens, and markers. The has been commissioned, everything is
“Frankenstein typography.” Every new right letterforms for each of my projects constructed from deconstruction.
project produces something different, result directly from the experimental
and sometimes I will create a complete process.
new alphabet, but other projects I only
create a single word or sentence. The letters have to be drawn with
confidence directly onto the collaged
I might take the stem of a Garamond A, composition, so you cannot be afraid to
a serif of an art deco alphabet sourced make the marks. It can be a risky
from an old magazine my Grandmother procedure, but if you experiment first you
gave me, a swash from the typography will in most cases get the results you were
found on a favorite vintage poster, or an expecting. I do not mind admitting that
arm from an antique postcard for the some pieces have been ruined during
Mercado de las Puglas restaurant in construction by the bad execution of a
Mexico. Mix all of these elements together letterform or spilled and splattered ink,
and you have everything you need to but I do not think of this as a problem.
create a beautiful new character. It is my job.

Wonksite Studio:
Colombia

Project: Dejando Huella.
Art Director: Jorge
Restrepo. Designer:
Jorge Restrepo. Client:
Tipos Libres.

Viviana Gomez: Wonksite Studio: Ragged: 078
Colombia Colombia Type 079

Project: Cups. Art Project: Self promo
Director: Viviana Gomez. posters/workshop.
Designer: Viviana Art Director: Jorge
Gomez. Client: Restrepo. Designer:
Illustrated. Jorge Restrepo. Client:
Tipos Libres.

Magma Brand Design:
Germany

Project: Fresh – Cutting
Edge Illustrations. Art
Directors: Lars Harmsen,
Philipp Louven. Client:
daab Media.

Ragged: 080
Type 081

D-Fuse:
UK

Project: Sony-E-Reader
film for installation.
Art Director: Mike
Faulkner. Designer:
Paul Mumford. Client:
Sony/Fallon.

Ragged: 082
Type 083

Magma Brand Design:
Germany

Project: Fake or Feint.
Art Director: Flo Gaertner.
Client: agrobooks.

Ragged: 084
Type 085

Jillian Coorey: Jimmy Ball
USA Design:
USA
Project: Poster for Perrin
Stamatis exhibition. Project: Trading Card
Designer: Jillian Coorey. graphic for AIGA Dallas
Client: Perrin Stamatis. Fort Worth. Art Director:
Jimmy Ball. Client: AIGA
Dallas Fort Worth.

Bruketa & Žinic´ : Ragged: 086
Croatia Type 087

Project: Everyday Design.
Creative Directors: Davor
Bruketa, Nikola Žinic´ . Art
Directors, Designers:
Imelda Ramovic´ , Mirel
Hadžijusufovic´ . Client:
Proposal.

LSDspace:
Spain

Project: VIHvo font.
Art Directors: Gabriel
Martínez, Manuel
Ponce. Designers:
Gabriel Martínez,
Manuel Ponce. Client:
VIHvo festival 2010.

LSDspace: Ragged: 088
Spain Type 089

Project: book and type
illustrations. Art
Directors: Sonia Díaz,
Gabriel Martínez.
Designer: Gabriel
Martínez. Client:
ADACYL/MUSAC.

Wonksite Studio:
Colombia

Project: Stats. Art
Director: Jorge
Restrepo. Designer:
Jorge Restrepo. Client:
mySHELF project.

Ragged: 090
Type 091

A closer look

Wonksite Studio:
Colombia

Wonksite Studio was commissioned to
create a wallpaper background for a
design studio. The most interesting and
adaptable solution was a typographic
treatment that personifies the designers
and their interests.

Type gone mad? At first glance it
may look like a keyboard has exploded
across this shelf, but actually this is
superbly organized and information
design at its very best.

Ragged: 092
Type 093

Every element of type detail is
considered on a micro and macro
level. Close up, it has fascinating
detail, and from afar, it creates a
stunning texture.

The range of typefaces looks
extensive, but in fact there aren’t as
many as it may seem. Instead scale,
rotation, weights, and layout help
give the piece a very ragged, busy,
and maximalist feel.

Un Mundo Feliz:
Spain

Project: fanzine BOLD.
Art Directors: Sonia Díaz,
Gabriel Martínez.
Designer: Gabriel
Martínez. Client: DA2
contemporary art center.

Ragged: 094
Type 095

Wonksite Studio: Alex Trochut:
Colombia Spain

Project: Self promo Project: Neo Deco.
posters/workshop. Art Director: Alex
Art Director: Jorge Trochut. Client: Huge
Restrepo. Designer: for Type.
Jorge Restrepo. Client:
Wonksite Studio.

Wonksite Studio: Ragged: 096
Colombia Type 097

Project: Self promo
posters/workshop.
Art Director: Jorge
Restrepo. Designer:
Jorge Restrepo. Client:
Wonksite Studio.

sparc, inc: Stephan Vamadesign:
USA
Walter: Greece
Project: Event branding
and communications for Switzerland
DIFFA’s annual gala. Art
Director: Richard Cassis. Project: Gig poster for Project: Edward
Designer: Richard band One of the Kind. Scissorhands
Cassis. Client: DIFFA Designer: Stephan redesigned movie
(Design Industries Walter. Client: El Lokal. poster. Art Director:
Foundation Fighting Vasilis Magoulas.
AIDS) Chicago. Designer: Vasilis
Magoulas. Client:
Self-promotion.