Design - Type - A Seductive Collection of Alluring Type Designs

Marshall Uretsky & Co: Juicebox Ragged: 098
Rake: USA Designs: Type 099
USA USA
Project: Logo for a
Project: Identity design production of play Project: Book about
for modern café, in Los “God of Carnage”. Art growing closer to God,
Angeles. Designer: Director: Jan Audun Jump: Into a Life of
Marshall Rake. Client: Uretsky. Designer: Jan Further and Higher. Art
Paper or Plastik Café. Audun Uretsky. Client: Directors: Jay Smith,
Mile Square Theatre. Amy Kiechlin. Designer:
Jay Smith. Client: David
C Cook.

Schellhas
Design:
USA

Project: Typographic/
Photographic. Art
Director: Hans Schellhas.
Designer: Hans
Schellhas. Client:
Self-authored.

Jose Palma Ragged: 100
Visual Works: Type 101
Spain

Project: Branding and
brochure design. Art
Director: Jose Palma.
Photo: Laura Jaume.
Designer: Jose Palma.
Client: Perfect
Provisions.

Wonksite Studio: Unfolding Terrain:
Colombia USA

Project: Self promo Project: Died Young
posters/workshop. Stayed Pretty movie
Art Director: Jorge poster. Art Director:
Restrepo. Designer: Francheska Guerrero.
Jorge Restrepo. Client: Designer: Francheska
Wonksite Studio. Guerrero. Client:
Corcoran College of Art
and Design.

Wonksite Studio: Wonksite Studio: Ragged: 102
Colombia Colombia Type 103

Project: USA BY DESIGNERS. Project: 1970. Art
Art Director: Jorge Restrepo. Director: Jorge
Designer: Jorge Restrepo. Restrepo. Designer:
Client: Hug United. Jorge Restrepo. Client:
Self-initiated.

Magma Brand Design:
Germany

Project: The Denim
Bible III. Art Directors:
Lars Harmsen, Jan
Kiesswetter, Gian Luca
Fracassi. Designers:
Christine Bayer, Marc
Webers. Client:
Sportswear
International.

Ragged: 104
Type 105

Wonksite Studio:
Colombia

Project: Habla por Haiti
(Talk for Haiti). Art
Director: Jorge
Restrepo. Designers:
Jorge Restrepo, Viviana
Gomez. Client:
Pechakucha Night.

Wonksite Studio: Ragged: 106
Colombia Type 107

Project: Love. Art
Director: Jorge
Restrepo. Designer:
Jorge Restrepo.
Client: Self-initiated.

Magma Brand Design:
Germany

Project: Slanted Magazine.
Art Directors: Lars
Harmsen, Flo Gaertner.
Designer: Julia Kahl.
Client: Slanted Magazine.

Ragged: 108
Type 109

A closer look

Magma Brand Design:
Germany

Slanted Magazine combines the fields of
typography, design, illustration, and
photography. Each issue of the magazine is
dedicated to a special typographic topic, giving
each issue a unique quality and making it a
collector’s piece. The look and layout of each
publication reflects the typographic topic in a
cutting edge and contemporary way.

A really nice typographic
play—once you lay out
consecutive issues, the covers
tell a different story.

Ragged: 110
Type 111

In this context, the
typography is almost more
important than the content
itself, so cropping off
sentences is not an issue and
provides us with a greater
feast for the eyes.

Celebrating more extreme
fonts gives Magma the
chance to be more edgy and
expressive with the
typography. In some cases,
the type treatments are so
wrong, they’re right.

Wonksite Studio:
Colombia

Project: 50 Formas de
Ver la Ilustración. Art
Director: Jorge
Restrepo. Designer:
Jorge Restrepo. Client:
{img.} editores.

Ragged: 112
Type 113

Burge Agency:
UK

Project: Bomber,
Torpedo, Grenade,
and Bullet shot glass
branding. Designer: Paul
Burgess. Client: Entice.

Alex Trochut: Ragged: 114
Spain Type 115

Project: “10 Ways to
Get a Job”. Art
Director: Alex Trochut.
Client: Computer Arts
magazine.

Wonksite Studio:
Colombia

Project: Latino America.
Art Director: Jorge
Restrepo. Designer:
Jorge Restrepo. Client:
Antifichus book (Pequeño
Editor Press).

WORKtoDATE: Wonksite Studio: Uretsky & Co: Ragged: 116
USA Type 117

Project: Recharge, Colombia USA
an event poster designed
to promote The Art Project: Colombiage 11. Project: Download cover
Institute of York PA Art Director: Jorge art for net-release EP.
Annual Alumni Exhibit. Restrepo. Designer: Art Director: Jan Audun
Art Director: Greg Jorge Restrepo. Client: Uretsky. Designer: Jan
Bennett. Designer: Greg Colombiage. Audun Uretsky. Client:
Bennett. Client: The Art Julien Mier.
Institute of York
Pennsylvania.

Magma Brand Design:
Germany

Project: Typodarium
2012 The Daily Dose of
Typography. Art Director:
Boris Kahl. Designers:
Lars Harmsen, Raban
Ruddigkeit. Client:
Hermann Schmidt
Mainz.

Ragged: 118
Type 119

Magma Brand Design:
Germany

Project: TypoShirt One.
Art Directors: Lars
Harmsen, Philipp
Louven. Designers:
Lars Harmsen, Philipp
Louven. Client: Index
Book, S.L.

Ragged: 120
Type 121

Sensus Design
Factory Zagreb:
Croatia

Project: Robert Pauletta
Poster. Art Director:
Nedjeljko Spoljar.
Designers: Nedjeljko
Spoljar, Kristina Spoljar.
Client: Galerija Klovicevi
dvori.

Wonksite Studio: Ragged: 122
Colombia Type 123

Project: Clock. Art
Director: Jorge
Restrepo. Designer:
Jorge Restrepo. Client:
mySHELF project.

Burge Agency:
UK

Project: Ministry of Fish
branding and postcards.
Designer: Paul Burgess.
Client: Ministry of Fish.

Ragged: 124
Type 125

Silver Lining
Design:
USA

Project: Self-promotion
for designer. Art
Director: Trisha Leavitt.
Designer: Trisha Leavitt.
Client: Trisha Leavitt.

Ragged: 126
Type 127

Unfolding Terrain: Unfolding Terrain: Un Mundo Feliz:
USA USA Spain

Project: Seymour Project: Marian Bantjes Project: Digital image
Chwast lecture poster. Lecture Poster. Art against fashion’s
Art Director: Francheska Director: Francheska fascism. Art Directors:
Guerrero. Designer: Guerrero. Designer: Sonia Díaz, Gabriel
Francheska Guerrero. Francheska Guerrero. Martínez. Designer:
Client: Corcoran College Client: Corcoran College Gabriel Martínez.
of Art and Design. of Art and Design. Client: UMF.

I Love Dust: I Love Dust: Ragged: 128
UK UK Type 129

Project: Peep Peep Don’t Project: Doves: Lyric
Sleep (our favourite posters. Art Directors: Ben
studio slogans in 3D). Beach, Mark Graham.
Art Directors: Ben Designer: I Love Dust.
Beach, Mark Graham. Client: I Love Dust.
Designer: I Love Dust.
Client: I Love Dust.

The Allotment:
Mongolia

Project: Brand creation
and self-promotion
materials for The
Allotment. Art Directors:
James Backhurst,
Michael Smith, Paula
Talford, Paul Middlebrook.
Designers: James
Backhurst, Michael
Smith, Paula Talford,
Paul Middlebrook. Client:
The Allotment.

Ragged: 130
Type 131

Sensus Design
Factory Zagreb:
Croatia

Project: Snapshot
posters. Art Director:
Nedjeljko Spoljar.
Designers: Nedjeljko
Spoljar, Kristina Spoljar.
Client: Galerija Klovicevi
dvori.

Ragged: 132
Type 133

Brigada:
Croatia

Project: Zavrtnica
Typotecture. Architect:
Damjan Geber. Product
Designer: Srdana Alacˇ .
Designer: Branimir
Sabljic´ . Client: B.M.V.
inzenjering.

Ragged: 134
Type 135

A closer look

Brigada: The architects and designers of Croatia’s Brigada
Croatia agency designed a striking and economical solution
to restore Zagreb’s Zavrtnica business center.
It’s certainly a brave and very bold What’s interesting is that an entire block with
move to cover large buildings in type. four structures was treated as a whole. The design
It may not be to everyone’s taste, but team used “typotecture” to minimize refurbishing
it is a really interesting concept. And costs and create a fresh, new look to the existing
leaves one asking, “Why not?” structures.

Ragged: 136
Type 137

Throwing type into total disarray,
with characters balancing
awkwardly on top of one another is an
interesting approach to typography,
but making the strange imbalance
work on structures of this size makes
the typography that much more
impressive.

Un Mundo Un Mundo Alex Trochut:
Feliz: Feliz: Spain
Spain Spain
Project: Go for it.
Project: NO poster. Project: Postcard Art Director: Alex Trochut.
Art Directors: Sonia series. Art Directors: Client: If you could.
Díaz, Gabriel Sonia Díaz, Gabriel
Martínez. Designer: Martínez. Designer:
Gabriel Martínez. Gabriel Martínez.
Client: MUSAC Client: UIMP.
Contemporary Art
Center.

Un Mundo Marshall Rake: Ragged: 138
Feliz: USA Type 139
Spain
Project: Promotional
Project: Poster. Art accordian-fold brochure/
Directors: Sonia Díaz, poster for Katalyst. Art
Gabriel Martínez. Director: Rachel Ma.
Designer: Gabriel Designer: Marshall Rake.
Martínez. The poster Client: Katalyst.
project for Palestine.

Free-fo
orm:Ty
ype
Chapter 5

Free-form
Relaxed
Handmade
Crafted
Loose



Embracing imperfection:
Jay Roeder.

Embra
acing imperfe
fection.
In light of the freeform nature of hand I have always been an avid fan of hand
lettering, I’ll try to keep my thoughts lettering primarily because it adds a
organic and free as that would only be fair, human side to an otherwise
given the subject matter. Why do I like computer-dominated era of typography.
hand-drawn typography? What inspires Computer fonts can sometimes have
me? Why do I think hand lettering is limitations, whereas the free-form “break
important when used in the right all the rules” aesthetic of hand-drawn
situations? I guess I’ve never really typography can provide a useful solution
thought about the answers to these for the right project. For instance, it’s not
questions. Art school always seemed too often that you can switch typefaces in
to focus on establishing excellence in the middle of a thought without it looking
traditional computer-based typography. completely out of place; whereas, hand
Maybe the reason that I enjoy hand-drawn lettering is defined by “malpractices” such
lettering so much is because it is as these. Don’t get me wrong, I love
uncharted territory, where the rules computers and their seemingly infinite
pertaining to traditional typography can well of fonts that obviously play a huge
be broken. As different as hand lettering role in any designer’s workflow, but it is
appears to be at times, a foundation in important to understand when to use
typography is an absolute necessity— them and for what kinds of projects.
but you already knew that.

Free-form: 142
Type 143

Before computers, the craft of hand I have always felt that my lettering projects Aside from my own inspirations,
lettering was much more widespread. and daily drawings reflect the world and something needs to be said about the
The arrival of postscript fonts and desktop its many inspirations from my own importance of looking at and studying all
computing caused it drop out of favor to a perspective. There isn’t a day that goes by of the other art out there, especially those
degree and hand lettering was the last where I don’t see or hear something that styles relevant to your own. In retrospect, I
thing anyone was interested in, but it is inspires me, which is why I keep a list of can’t tell you how many artists (many of
currently experiencing a popular revival. neverending thoughts and phrases that I whom are featured in this book) have
This new hand-lettering revolution could plan to draw— all inspired by my every day played an integral role in the evolution
be a result of the dust settling on the life. I like to think that viewing an artist’s of my own work. Their passion and
excitement that grew up around the hand lettering can tell you a lot about him dedication is palpable, and that is
technological era and all things digital. or her when taking into consideration the contagious.
If anything, hand lettering has the ability style and content. Since music and art are
to reveal the hand of its creator and at a a huge part of who I am, my lettering is
minimum, convey a sense of gestural primarily a fusion of those two subjects,
human craft. Although working by hand which in turn allows me to keep a certain
can be extremely time inefficient, the dedication and passion behind my work.
finished product always has a unique Then again, the connection between
quality that stands on its own. music and hand lettering is nothing
new—just look at the infinite amount of
I love describing my style as embraced band posters, flyers, and shirts out there.
imperfection. Being a perfectionist, it was It’s overwhelming and ridiculously
not until I learned how to accept the inspiring!
crooked lines, misaligned type, and
illegibility that my lettering took on
character and interest. As odd as it seems,
these imperfections can have just as
much craft as perfection. If you look at any
great hand-lettering artist’s work, you will
see these “errors” are not accidents at all.

Jay Roeder:
USA

Project: T-Shirt & Sneaks.
Art Director: Jay Roeder.
Designer: Jay Roeder.

Jay Roeder: Free-form: 144
USA Type 145

Project: Lower Case G.
Art Director: Jay Roeder.
Designer: Jay Roeder.

Jay Alex
Roeder: Trochut:
USA Spain

Project: Inspired Since ’84. Project: Proposal for the
Art Director: Jay Roeder. Cadbury’s print campaign.
Designer: Jay Roeder. Art Director: Alex Trochut.

Jay Jay Extra Black: Free-form: 146
Roeder: Roeder: Graphic Design Studio: Type 147
USA USA USA

Project: Brooklyn Project: Winner Winner. Project: T-shirt design
Scribble. Art Director: Art Director: Jay Roeder. contest call for entries for
Jay Roeder. Designer: Designer: Jay Roeder. Ed Kemp Associates 50th
Jay Roeder. anniverary event: JamFest.
Art Director: David
McLawhorn. Designer:
David McLawhorn. Client:
Ed Kemp Associates.

344 Design:
USA

Project: 344 Questions:
The creative person’s
do-it-yourself guide to
insight, survival, and
artistic fulfillment. Art
Director: Stefan G.
Bucher. Client: Peachpit/
New Riders.