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Published by digital, 2019-10-25 17:01:47

May 2019

May 2019
MAY 2019



36 Power of Participation
■ Dave Parker, Bear Archery
■ Jared Bloomgren, Kryptek
Outdoor Group
■ Theodore Hardmon,
Obsession Bows
■ Justus Leimbach,
Lancaster Archery Supply
■ Patrick Meitin, Inside Archery
■ Cabe Johnson, Spot-Hogg Archery

38 Barnett:
The Past, Present and
Future of Crossbows
By Daniel Allred

Market Trends

38 16 New & Notable
Archery products with
strong sales potential.

48 Bow Report
Obsession FX-30
By Patrick Meitin

50 Regionally Targeted
Bowhunting Accessories

2019’s top broadheads, sights

60 and rests examined through
the lens of Eastern vs. Western

bowhunting needs.

28 By Patrick Meitin

60 Hot Equipment for Target
and Recreational Archery

A rundown on the best target

and recreational archery

gear of the year.

By Inside Archery Staff

42 48

INSIDE ARCHERY (Volume 22, #4) ISSN #1940-3879, USPS #024-412 is published 10 times per year (Jan / Feb, Mar, Apr, May, Jun, Jul, Aug, Sep / Oct, Nov, Dec)
by Zebra Publishing Inc. PO Box 25007, Colorado Springs, CO 80936. Periodical postage paid at Colorado Springs, CO 80936 and at additional offices.

Postmaster please send address changes to INSIDE ARCHERY, P.O. Box 986, Levittown, PA 19058-9902.



12 Inside Track
Most Deer Still Get Arrowed
Closer than 30 Yards

20 Kinsey’s

Hiring Tips

66 22 Inside Retailing
Spot Shooter Archery

By Daniel Allred

26 ATA Retail Growth Insight
Culture Eats Strategy for Breakfast
By Kurt Smith / ATA

28 Industry News

Information that keeps you up

to speed on news, events and

people in the archery industry.

32 ATA Action
4 Reasons to Teach a Beginners Class
By Jackie Holbrook

66 Industry 5Q
Five Questions on BIG Shot Archery

32 with Al Perelli


36 16

INSIDE ARCHERY MAY 2019 VOLUME 22 NUMBER 4 Online Exclusives


Early Season Whitetail Prep

Now is about time to begin thinking about ear-
ly season whitetail preparation if you’re seri-
ous about tagging a giant buck. Plan your next
whitetail season accordingly by preparing with
this comprehensive beginner’s guide.

Tournament Archery

Current Archery Tournaments

Take a peek at some of the latest tournaments,
including the ASA Easton Southwest Shootout,
Western Classic Trail Shoot & NFAA Marked 3D
Championship, the R100 and more!


Facebook Regulations
on Archery Products

Facebook is the No. 1 social media platform in
the world with over 2.3 billion active users. Read
about the latest developments in Facebook’s ever-
changing policies that are affecting our industry.


Top Compound Target Bows

2019 archery tournaments are in full speed, and
you might be wondering about the equipment
that’s being used in the highest levels of com-
petition. Learn about the latest technology, and
improve your overall accuracy and competitive-
edge with these top compound target bows.

WebXtras: In this issue: “Inside Retailing” examines success at Spot

Shooter Archery; “Bow Report” tests the Obsession FX-30; and “Industry 5Q”
examines BIGSHOT Archery.

Inside Archery App

Now Inside Archery can be delivered to your door, viewed on your computer,
AND downloaded onto your smartphone or tablet.

Fresh content daily
on social media!



Most Deer Still Get Arrowed Closer than 30 Yards
O e e efit of a e a d experie ce is t at ou te d to sidestep predictio s a d
o erreactio s e someo e fi ds fault i o u ti s fast o s, ri t
si ts a d at s ooti arro s
fter all, compared to t e s e compou d o s a d porta le treesta ds
rei e ted o u ti , e re ust s ueezi more

performa ce from t e most sop isticated arc er
ear ma i d as e er made at s true of recur es,
too, ot ust compou ds a d cross o s red ear e e

declared t at uropea s e er ould a e settled ort
merica ad is compa s recur es ee a aila le to
merica dia s

t ris of a i m self, remai proud of t e product
li es sold ears a o e ru i a arc er s op
i i esota e sold state of t e art tec olo for

t at era, a d e elped put a lot of it i to o u ters
a ds er o e mar eled at o accuratel t e s ot t ose re olutio ar compou d
o s it multiple si t pi s a d a fixed peep si t

ut e t ose compou d o s arri ed, some fol s declared t em too ood e
predicted o u ti e a ior ould orse e assumed o u ters ould ta e
pro ressi el lo er, ris ier s ots it t ose tec olo ical mar els, a d urt o u t

i s ima e amo o u ters trou les i m time, o l alf of ic
ell, to uote ar ai e see ma

e er came true

e a sa ers u derestimated t e et ics a d c aracter of moder o u ters arious
sur e s u ti ma azi es i t e s fou d t e a era e o u ti s ot o ite
tailed deer as to ards

e ope ou lu as ee e e more precise i its record eepi a d s ooti

dista ce a al sis t e past ears e of our i dustr collea ues, i a d of ar la d,

li es to a al ze all t at data a d s are it it frie ds a d readers e ust smiles a d

s a es is ead e discussi o little all t at s ooti data c a es o er t e ears
a d ere arro ed at
or i sta ce, o l perce t of uc s ta e et ee

ards or lo er

at perce ta e of uc s et arro ed at plus ards at dista ce accou ted

for perce t of uc s i , a d perce t i at s ot a u e ump

at a out to ard s ots ose i creased from perce t i to

perce t i , ut let s rea it do s a poi t ai i t e to ard

s ooti dista ce perce t to perce t , a d a poi t ai i t e to ard dis

ta ce perce t to perce t cause for criticism or alarm do t t i so, ot e

o u ti s most successful dista ce is t e to ard ra e

additio , perce t of ills i came at ards a d s orter at fi ure

as perce t i

o matter o e rea do suc um ers, t eir statistical differe ces remai i
t e si le di its ose um ers do t su est e re ta i ris ier s ots i e our ear,
t e more li el co firm e re ta i etter, more effecti e s ots

Sherry Krenz



Publisher & Founder

Sherry Krenz • [email protected]

Founding Editor

Bill Krenz • 1952–2010


Daniel Allred • [email protected]


Patrick Durkin • [email protected]

Equipment Editor

Patrick Meitin • [email protected]

Editorial Assistant

Rachael Reginek-Krenz • [email protected]


Jackie Holbrook | Kurt Smith

Associate Publisher

Stephen Mack • [email protected]

Art Director

Ed Rother • [email protected]

Associate Art Director

Tara Bondar • [email protected]

Account Executive

David Beckler • [email protected]

Accounting Manager

Pam Ludlam • [email protected]

Circulation Director

Greg Wolfe • [email protected]

Senior Circulation Manager

Mark Rosen • [email protected]

Subscription Services & Change of Address:

Inside Archery® Circulation Department
Inside Archery, PO Box 986, Levittown, PA 19058-9902
Phone: (844) 862-9286 • Fax: (888) 965-9961
[email protected]

Publication ce

Inside Archery® / Zebra Publishing Inc.
P.O. Box 25007, Colorado Springs, CO 80936
Phone: (719) 495-9999 • Fax: (719) 495-8899
[email protected] •

Inside Archery® Copyright © 2019 Zebra Publishing Inc. All rights
reserved. Reproduction in whole or in part without written permission
from the publisher is prohibited. Inside Archery® is a registered U.S.
trademark of Zebra Publishing Inc. Opinions expressed in by-lined
articles or columns are those of the author and do not necessarily
re ect t e ie s of t e pu lis er, t e ma azi e or its staff

Submission Guidelines: Zebra Publishing Inc. and Inside Archery® mag-
azine assume no responsibility for unsolicited editorial, photography or
art submissions. Contributors submitting articles, photos or art do so at
their own risk. Material will not be returned without a self-addressed
e elope it sufficie t posta e o co tract, a reeme t, term or co -
dition provided by any contributor shall be binding on Zebra Publishing
Inc. unless it is signed and returned by the Editor.

Archery, hunting and bowhunting are inherently dangerous activities.
Improper use of hunting or archery equipment may cause serious
injury or death. Always follow state and local hunting safety rules, and
get required permits or licenses before hunting. Zebra Publishing Inc.
uses reasonable efforts to include accurate and up-to-date information
in our publications; however, we do not make any warranties or
representations as to accuracy or completeness. All information in
this magazine is provided “as is” without warranty of any kind. Zebra
Publishing Inc. is not responsible for researching and investigating
the accuracy of the contents of stories or advertisements published in
this magazine. Readers use the information in this magazine at their
own risk. Zebra Publishing Inc. assumes no liability for any errors or
omissions in the content of this magazine, or arising from use by any
person of the information in this magazine.

z Inside Archery®
is a publication of
Zebra Publishing Inc.
Printed in the USA.




Oneida Osprey Sleeping Indian Merino Wool Sheep
Mountain Socks
According to Oneida, the Osprey
is used by more championship Sleeping Indian is the leader in quality
bow- shermen than pure-wool hunting garments. The
any other bow. One of company’s Merino Wool Sheep
the reasons behind Mountain Socks keep feet warm and com-
that is the company’s fortable in the harshest conditions. They
ever Action Design, which are offered in Ankle, veryday, iker
delivers the smooth draw of and Ski Boot styles. Available colors
a recurve with the punch of are black, charcoal, gray,
a compound. The Osprey mountain green, cream and
was designed speci cally to red heathered. They blend
withstand the rough-and- 70-75 percent Merino wool with 20-25 percent nylon, along with 3-5
tumble abuse that goes percent lycra so they stay in place during hard work. ■ Learn more at
hand-in-hand with bow sh-
ing. Its magnesium riser Chama Chairs
weighs a mere 3.4 Chama Chair and
pounds and ts Travel Bag
comfortably in the
hand. The Osprey is also The A A hair is a premium
customizable with a wide all-terrain swivel chair that was
range of draw weight and draw built to hold up to 300 pounds
length options. ■ Learn more at of weight. A A uietly swivels 3 degrees, levels to any uneven terrain, and
can be converted into a stool. A A
Easton T64 FMJ chairs are constructed with premium
materials that make them lightweight,
aston combined its FMJ technology with a tapered durable, compact and uiet. ach chair
pro le. The result is atter downrange tra ectory, includes the premium travel bag with accessory pockets. All fabrics are coated with durable water
built-in F.O.C. and deeper penetration on game. The repellent (DWR) and UV treatments. ■ Learn more at
T64 FMJ measures 6mm at the front and 4mm at the rear,
adding 30 percent more F.O.C. for improved long-range TenPoint Turbo M1 Crossbow
accuracy. The ultra-low-diameter rear reduces friction
when passing through game. T64s are straightened The Turbo M1 from TenPoint measures only 9 inches wide and 32.5 inches long. It weighs a
mere 6.4 pounds and sends bolts downrange at 380 fps. It’s powered by the VX-5 reverse
to the highest industry specs and coaxially cam system, which increases the power stroke and cam rotation to produce incredible speed
aligned to +/- 3 milliradians. Two and accuracy. The machined riser holds 11-inch TPX Limbs, DynaFLIGHT 97 string and cables,
de ection grades cover arrow and lightweight aluminum limb pockets. This crossbow is unleashed through the T5
spines from 400 through 300 3.5-pound auto-engaging safety trigger with a
in sha lengths from to 3 Dry-Fire-Inhibitor. ■ Learn more at
inches. ■ Learn more at

Continued on page 18



Continued from page 16 Scrape Fix Velvet

Native Ground Blinds Yuma ScrapeFix is a 100 percent synthetic
powder-based attractant that was
The Yuma is made of 600 Denier material, and it formulated for year-round use. This line of
doesn’t contain loud zippers or Velcro so hunt- deer attractants, which includes
ers can quietly make set-up adjustments. It has Rut and Velvet formulas, is great
a slide window system with one large window at the top for customers who hunt
and four shooting windows at the bottom for a clear view before, during and a er the
of the surroundings. It’s three-sided for an array of con- rut. The ScrapeFix Velvet
gurations, and the speciali ed .D. stake down system formula attracts whitetails
was formulated to withstand high wind. The Yuma features during their growth season
two accessory pouches, expandable brush holders and beefy without using messy liquids.
ground pegs. ■ Learn more at This scent-infused powder
lasts all season, and each
Killer Food Plots KFP Premier Chicory bottle makes over 25
scrapes. This specially
Killer Food Plots’ Premier Chicory is a highly palatable, high-protein variety that formulated powder perfectly
is preferred by whitetails from early spring to late fall. KFP Chicory is heat and adheres to licking branches
drought tolerant. A single 3-pound bag will cover 1 acre in perennial seeds. Premier and releases just the right
Chicory will thrive in a broad range of climates and soil types, including sandy, rocky, clay amount of scent. ■ Learn
and loamy. It prefers moderate-to-dry, well-drained soil with wet conditions. It’s great
for planting in the spring, summer and fall. ■ Learn more at



Hiring Tips also have slightly varying cultures. It’s Kinsey’s is the leading distributor to the outdoors
I n a previous Business Blueprint, importa t t at e ires fit it i t at and archery industry. Carrying items from your favor-
culture in order to reduce turnover. For ite brands, in-stock and ready-to-ship, the company
which discussed HR tips, we men- example, if the culture is fast paced, then offers domestic and international retailers a wide
tioned that your employees are an individual who doesn’t enjoy mul- array of products and services. insey’s also owns in-
your most important assets—especially titas i is t e ro fit for t at role novative consumer brands including BlackHeart, Fin-
e t e are i t e ri t roles t at fit The individual may perform well in the Finder, Elevation and October Mountain Products.
their skill sets. To expand on this, we’re short-term, but down the road they are
going to provide some guidelines for hir- likely to get burnt out or overwhelmed. For more information, please visit
ing new employees to help ensure you get Having an individual who lacks a sense
t at ri t fit of umor ould ot e a ood fit for the overall compensation. For example, if
a laid-back culture. This could cause you are in the lower half of the wage range,
Hiring to a Standard tension between co-workers and hurt ut t e e efits ou offer are more t a
productivity or department relations. the average employer, your employees will
Before doing any interviewing, we’ve feel alued f ou do t a e e efits, it
fou d it e eficial to ma e a list of t ree Hiring & Compensation may be good to consider moving towards
to fi e items t at are crucial to t e posi the top half of the wage range. Ultimately,
tion. This becomes your North Star for Although it’s not the only factor, compen- each business has wage percentages they
the hiring process. After each interview, sation is an important aspect of the hiring need to stay within to keep their business
the individuals should be given a rating process. It ensures that both the employee profita le e oal is to it t e a es out
for every item on the list you established. a d emplo er feel mutual a out t e fit li ed o our profit a d loss stateme t,
Often, an individual can be charming in Knowing where your wages fall with- while also being within the wage ranges
an interview because of their personality in the ranges for similar positions is for similar positions in the area.
or conversational abilities. Without a crite- important. This information can be
ria list, it can be easy to hire an individual found online by searching a position title. Below are a couple of our favorite
for that reason, while overlooking a skill- interview questions, which we have
set that is missing. The objective list helps ddi filters for i dustr , compa size, found helpful with the three areas above.
prevent your hiring decision from being type of business and geographical location
made by a feeling, instead of being made make these wage ranges more accurate • How would you describe your ideal
by a combination skills and personality. and useful. If your wages are lower than working environment?
t e rates ou fi d, our emplo ees ma
Hiring to your Culture not feel valued. Additionally, the rest of • Provide an example that describes
our e efits pac a e ealt i sura ce, your working style.
er or a izatio as a culture t at 401k, vacation, etc.) can help assist with
permeates everything they do. Further, • What do you enjoy most and least at
departme ts it i a or a izatio ca your present job?

• Provide some examples of working
in a team environment. What was
your role? What was your contribu-
tion to the team?

• What values do you hold dear?
• Where do you see yourself in 3 to 5

Hiring and turnover can be costly to
a or a izatio i terms of fi a ces
and time. Being diligent and upfront to
fi d t e ri t fit efore iri al a s
pays off in the long term.




Small Shop Succeeds through Expertise and Variety

Spot Shooter Archery ■ Arrow Lines: Carbon Express and orld re o ed coac err u derle,
Easton and then I started shooting in tourna-
Sto e ofi e ments and doing pretty well. To date, I
■ Inside Numbers: out perce t of am a time ic i a state c ampio ,
■ Headquarters: oll , ic i a t e s op s a ual re e ue comes from a d set se eral state records, some of

■ Owners: Jim and Bibi Beasley o u ti ear ar et arc er ear, ic still old also o t e atio al
ait a d tac le, a d ser ices accou t for
■ Store Facts: pot ooter rc er t e ot er perce t
started out as a home-based business in
2002. In 2006, the shop was re-established Retailing Q & A My keys to success have
at a plaza i oll , ic i a oda , t e been persistence and listening
s op occupies , s uare foot facilit Inside Archery: ou did t disco er our to professionals. Don’t be afraid
lo e for arc er u til ou ere ears to ask for advice, and try to
out , s uare feet are de oted to t e old o did t at come a out learn from your mistakes.
sales oor
Jim Beasley: Well, I had always wanted
■ taffing The shop employs three
part time or ers, ut t e s itc to to s oot arc er , so i ou t a
full-time during hunting season.
o from a u o sold arc er ear c ampio s ip t ice, a d set t ree atio
■ Bow Lines: Hoyt, PSE and Bear.
out of his house. That bow’s draw length al records fell i lo e it it from da
■ Crossbow Lines: e oi t, ic ed id e,
orto , a i , xcali ur, ear a d as i c es too lo , so it did t fit me o e e e t ou e er touc ed a o

at all oi ed a arc er clu a d s ot until I was 35.

lea ues, ut could t it a t i e Inside Archery: How were you able to
ma e suc uic pro ress
tually I started getting lessons from the

Spot Shooter Archery opened its doors in this plaza in 2006. Jim Beasley: It wasn’t easy, and it still
too a lot of time a d effort ould cred
it a lot of my progress to Terry Wunderle,
ut also ust stuc it it ou a e to
keep working and be stubborn, and if
you want something badly enough, then
ou ca accomplis it also t i ou re

e er exactl ere ou a t to e
there’s always a higher level you want to
get to. And I also just love doing it, so it’s
a passion.

Jim Beasley started selling archery
gear from his home in 2002.

The shop occupies about 2,500 square feet of space, and the owners plan to expand to a larger facility soon.


Sponsored by

Plano Synergy

Spot Shooter Archery helps local archers get equipped for bowhunting and target shooting.

Participating retailers will receive $1,000 in products Jim Beasley: e expa ded fi e times i ut it ca e difficult to lea e t e s op,
generously donated by Plano Synergy. t e first ears e ori i all mo ed run somewhere else and set everything up
i to a small sectio of t e local plaza, t ere t ta es a lot of time, ut e re close
Inside Archery: How did your newfound and now we have about three quarters of to getting the new store. Then we will be
passion transform into a business? it. We are also planning on expanding to doi a ariet of differe t le els of coac
another spot soon. We see how the mar- ing for kids and adults.
Jim Beasley: I had been working for General
Motors for almost 30 years. There was a lit- et is c a i , so ould lo e to i e Inside Archery: o our competiti e accom
tle bedroom in the basement, and I opened more lessons. We don’t have an indoor plis me ts le d ou a lot of credi ilit
up a little shop in that room in 2002. I put range right now—there’s no room. So one
up ers at t e local stores, a d sometimes of my top priorities is getting an indoor Jim Beasley: Yes, but the more important
on the weekends I would travel to shows a range for more lessons. We also started t i is t at m teac i err u derle s
few hours away and sell there. I gradually ma i custom stri s, ic are called met ods e is o e of t e top coac es i
uilt it up, a d e e tuall oc ed do the world, and we have several national
some alls i t e aseme t so customers iller eez tri s ustomers ca come a d orld c ampio s i t is area o are
could al directl i to t at room ould i a d pic t e colors t e a t, a d t e
get home from work around 3:30, and then is stude ts a e is lessi to teac
I would run the shop until 10 pm or so. In e pre stretc a d i stall t e stri s a d his methods, so I tell everyone that I didn’t
2006, I retired from General Motors and tu e t e o ost of t e time, e ca do make this up; this is something I learned,
opened the shop here in Holly. I had no idea t at i o e da , so it as ecome a i part and it works. If I have any questions, he
of our usi ess o repairs a d cross o is my go-to guy at this point. I also send
o to ru a usi ess, ut co sulted some repairs a e ecome a ot er e part of people to him if they want to take their
friends of mine who were businessmen, the shop, and we also started selling bait shooting to another level.
a d t e a e me reat ad ice a d tac le
Inside Archery: Tell us more about Killer
Inside Archery: How has the shop grown Inside Archery: How do you offer lessons eez ustom o tri s
si ce without a range?
Jim Beasley: e a e a tec i ue t at
Jim Beasley: I have a 20-yard range at my pre e ts t e stri s from stretc i
home, so I give one-on-one lessons there. I We even had one gentleman bring in his
did roup lesso s at our c urc i t e past,

The shop carries bows from Hoyt, PSE and Bear. Bowhunting gear is the main source of revenue for Spot Shooter
r hery ut the sho s also e and n ts oa h n o er n s



o after ears, t i i is stri s Inside Archery: How does bait and tackle
eeded to e replaced, ut t e tim fit i to t e usi ess
i as still perfect additio to our
met od, e also tu e t e o a d a e Jim Beasley: ere are a lot of la es arou d
t e customer s oot it, so t e o
t e re app efore t e pa for it e ere, so e t ou t it ould e a ood idea
ot er reat t i is t at our customers
do t a e to ait a ee or t o to a e to add ait to t e s op ife, i i, or s
t e stri s ordered f t e are u t
i , t e ca ust drop t e o off a d i t e mor i s from to , a d e re t e
e ill et it ac to t em i a da or
t o ome customers ill e e s ip me o l s op arou d ere t at ope s t at earl
t eir o , a d ill i stall a d tu e
e er t i a d s ip it ac to t em e e ru s t e ait s op u til et ere arou d
et e er t i out t e door fast, a d e
sta d e i d our or , a d t e ope up t e store for t e rest

Since the shop doesn’t have its own range, Jim Beasley of t e da t does t pa all t e ills, ut it
sometimes teaches group lessons at the local church.
Bibi Beasley sells bait and tackle in the morning elps e i troduced it a out ears a o,
to supplement the shop’s income.
a d it s usuall prett stead i t e i ter

Inside Archery: o ou colla orate it
a local arc er clu s

The shop specializes in bow repairs and custom strings. Jim Beasley: solutel ere are actu
all a lot of arc er clu s arou d ere e
Crossbows and crossbow repairs play
a key role in the shop’s big picture. a e t e li t o me , a la d ou t
Jim Beasley works on his Killer Beez Custom portsme s lu a d a d a es
Bow Strings in the back room. o me all it i dri i dista ce of
t e s op e support t em a d am a
mem er of t o of t em e u tar ets
from us a d se d arc ers our a m also
er acti e i t em do lea ues it t em
a d support t em o e er ca

Inside Archery: o do cross o s fit i to
t e s op s i picture

Jim Beasley: ross o s are u e i
ic i a ri t o , a d t eir popularit

is still ro i e sell a lot of cross o s,
a d e are also a certified repair ce ter
for cross o s e e e repair ra ds e
do t carr e a e a fast tur arou d
time o repairs, too, so e or o a lot of
cross o s duri t e u ti seaso e
sa e t ose u ters a lot of time, a d a lot
of mo e i most cases, too e also put

iller eez tri s o cross o s, so o erall
t e are a i part of t e usi ess ere
are some people o t i cross o s are

urti arc er , ut t i e a e to
em race t em ecause t e re alread ere
f someo e a ts to s oot a cross o or
a lo o it does matter t s all arc er ,
a d e are ere to ser e arc ers

WebXtra ■ or more i forma

tion o pot ooter rc er isit us at
i sidearc er com spots ooterarc er



Culture Eats Strategy for Breakfast


H ow would you describe your might be how your leader got started Customers see a positive culture
business culture? When’s the in the sport, and remains dedicated to through good people living it. The same
getting others involved. person too often says their business

last time you thought about it? is built on quality service, but then

Vision: A vision statement might seem shames customers who bought prod-

Most retail businesses spend far more like lip service. Many organizations, ucts online or refuses to stock certain

time thinking and talking about their after all, have a vision statement gear that’s “not real archery.” Staff

store’s sales strategy than the culture in their employee handbook, but few members are integral to your business’

they’ve established for it. Business is employees quote or discuss it. And success, but if they (or you) don’t display

tough these days. That’s for don’t embarrass anyone your culture’s values all the time, your

sure. But I’m not convinced by asking them to recite it. staff ust mi t e our i est a

archery shops can increase But one simple, carefully Passionate archers and bowhunters

foot traffic a d compete crafted phrase should direct play big roles in keeping our industry

more effectively with online everyone in your company alive and well. They also keep pro-

outlets just by changing their buying as they carry out their duties. shops open. But for every diehard who

and selling strategies. Organizational You must also act like the business fi ds t eir preferred pro s op, cou t

culture plays a huge role in attracting you want to become long before you less others keep searching. Sure, you

new customers and maintaining cur- get there. That statement should be the can craft strategies about which prod-

rent ones. foundation of your business’ culture. If ucts to stock, which prices compete

“Culture eats strategy for breakfast.” you envision being the premier desti- most effectively, and which marketing

Peter Drucker uttered that hard truth, nation for all things archery, you must scheme best reaches customers, but

and Mark Fields, formerly the CEO of embrace all forms of archery while they’ll forever seek positive and pre-

Ford Motor Co., made it famous. You you grow. If you aspire to offer the best dictable experiences.

can talk about the bottom line all you bow tuning and technical services, that Customers like businesses that-

want, but if you don’t develop a culture should be your staff’s focus daily. clearly communicate what they stand

that represents your company’s aspira- The more you and your staff live for and what they offer. They don’t

tions, you probably won’t get there. Let’s that vision, the more ingrained those want to just read it. They want to see

discuss some key elements of organiza- behaviors and systems become, and it and feel it every time they enter your

tional culture that deserve attention. the stronger your culture grows. If store. When they do, you’ll know you’ve

you’re considering something new, established a culture that sets your

The Narrative: Tell your story in ways but it doesn’t jibe with your vision business apart from the rest. No strat-

that make your customer the hero. statement, then walk away. It’s prob- egy can have equal impact.

You might recall me stressing that ably not the best choice. o do ou fi d t e ri t people

in my previous article. That idea is for your store? How do you tell your

essential to your marketing strategy, People: If asked, many archery and story in ways that attract customers?

and for developing company culture. bowhunting retailers would say their ou ll fi d ple t of readi o t e

Each business has a unique story of its culture is built upon excellence and Internet, but as an ATA member you

origins, how it got where it is now, and dedication to serving customers. That can also communicate with your peers

where it’s going next. sounds great, and few consumers year-round. Check out ATA Connect,

Developing that narrative and iden- would ridicule a consistently excellent our members-only forum, by visiting

tifying its key elements provide the experience that meets all their needs. the MyATA Login on

backdrop for your business’ culture. Customers sense a business culture in You can also contact me directly via

This story isn’t about your founder’s many ways, but none is more direct email ([email protected]) or

greatness as a bowhunter. Instead, it than interactions with staff. by phone at (717) 478-5919.



MAsoNnastteiornMael aSlaHleisreMsaMniacghearel Hecht having served as general manager of RoRfauuRbsLecicnhoeradMnfdaorBrkeSectteionamgmeHBsiortewhse, TUAiSngAaency
RubLine Marketing. Hecht’s experience
Monster Meal, a division of Tennessee of growing up on his family’s beef cattle RubLine introduced Tina Rausch as the
Farmers Cooperative, announced the hir- operation in Michigan is an asset in under- company’s most recent hire. Tina brings
ing of Michael Hecht as national sales standing the background of Tennessee
manager. Michael brings over 3 years of Farmer’s Cooperative. Tennessee Farmers ears of office ma a eme t experi
experience to the Monster Meal brand, Coop developed Monster Meal in 2015 e ce, a i co trolled t e fi a ces of
with the purpose of providing whitetails six McDonalds locations and over 800
Michael Hecht and other wildlife with the maximum employees. Her organizational skills and
supplemental nutrition, while also main- approach to logistics management will
taining extreme digestibility by using be taken advantage of with the explosive
only premium ingredients. growth at RubLine Marketing. Tina is a
mother of three very active and athletic
“I cannot express how excited I am to children, married to a shooting enthu-
begin this journey with Monster Meal and siast, and she never backs down from a
Tennessee Farmer’s Cooperative,” said challenge. Tina will be a crucial ingredi-
Mike Hecht. “After working with the brand ent to the recipe of RubLine’s success.
for the past 3 years on the marketing side,
feel er co fide t i u dersta di t e Rausch
direction of the brand. After meeting the
nutritionists and mill managers, I truly
now understand why Monster Meal is a
superior wildlife supplement system.” |

Lancaster’s Casey Kaufhold Wins Big

asey au old of an aster ennsyl an a he orld r hery ham onsh s are

had t o ns n r ona th s r l asey s the s heduled for une to n erto en os h eth

dau hter of o and arole au old founder and erlands and the an mer an ames ll e

of an aster r hery u ly n held uly to u n ma eru h s summer

ur n r hery s orld eam r als at the asey ll e tra el n as a ey mem er of the

e nn n of r l the h h s hool freshman on r hery orld eams to om ete and re resent

a to s ot on the omen s e ur e ar hery team mer a n olum a h na ur ey etherlands

that ll re resent the n ted tates th s summer a an ermany eru and a n LEARN MORE “We looked long and far for that next
integral part to join the RubLine team
at the orld r hery ham onsh s and the an AT ANCASTERARC ER .COM. in order to expand the forward momen-
tum for our team, clients and industry
mer an ames he also on partners,” said Chase Rohlfsen, president
of RubLine. “We found this with Tina, as
the omen s e ur e d s on she has expertise in the areas of process
impro eme t, efficie cies a d a proacti e
at the r ona u ent approach to make immediate impacts.”

eat n a total of om et RubLine also announced that it has be-
come the agency of record for SteamBow,
tors from around the orld he
u i e ar eti as offices i
r ona u s the first of a ser es three locations within the United States,
with clients spread across America and
of nat onal outdoor tournaments Europe. RubLine has been delivering
full-service marketing to the outdoor,
ut on y r hery e ery year hunting, shooting, law enforcement,

ollo n a se en day

tr als ro ess n the desert

outs de hoen ust efore the

r ona u asey emer ed as

the num er one ran ed female

re ur e ar her on the team

er fello teammates ll e

r n el erry and fi e t me

lym an hatuna or asey au old


agriculture and athletic industries for 11 with such a legendary company like Bear Wish Foundation,” said Dave Parker,
years. Steambow will utilize RubLine’s Archery,” said TJ Bebb, ambassador at The archery general manager at Bear. “The sport
extensive knowledge of the industry and One Wish Foundation. “The values and of archery and experience of bowhunting
premier marketing efforts for effective can help give a child an escape from the
mar et i ue ce team o offers a ethics Fred Bear started this company with daily rigors, treatments and obstacles
revolutionary pneumatic cocking mech- align directly with our mission!” involved with a critical illness by enjoying
anism that allows any shooter to cock the great outdoors and all that it provides.”
and de-cock a crossbow safely with the Bows donated by Bear Archery will be | LEARN MORE AT BEARARCHERY.COM.
simple push of a button. | LEARN MORE AND included in a silent auction at the orga-
RUBLINEMARKETING.COM AND AT STEAMBOW.COM. nization’s largest fundraising event of SCupodndseobraschkipReonf eQwUWs F
the year, Operation One Wish VII, with all
Boeaw of cthee One WosisehnFaosundfiactiioan” proceeds going back into the organiza- The Quail and Upland Wildlife Federation
tion’s mission. The annual event includes (QUWF) announced the continued and
Bear Archery recently announced its part- dinner, music entertainment, gift basket expanded sponsorship of Cuddeback Game
nership with the One Wish Foundation raf es a d sile t auctio s Cameras. The QUWF is the only veteran-
as t e fficial o of t e e is founded and veteran-managed national
Foundation.” The One Wish Foundation “We are honored to support the One
is a o profit or a izatio t at pro ides
children with life-altering medical or social
conditions and the opportunity to experience
a once-in-a-lifetime outdoor adventure.

“We are beyond excited to partner



In Rememberance of John A. Woller at the age of 84. “Big John” was known as a man of check one camera and see all the pictures
character, innovation, energy and humor. While best from all linked cameras in that area. This
The hunting and archery community mourns the known for founding Summit Treestands, John began development saves valuable research time,
loss of one if its most ardent supporters, inventors his professional career as an engineer, working for expense and effort getting the best results
and visionaries with the passing of John A Woller, NASA in the Apollo Moon Shot program and other possible, pictures and video.” | LEARN MORE AT
founder of Summit Treesands, on Sunday March 24 areas. He also had employment tours in the automo- QUWF.NET.
tive, chemical and precision machining industries.
John A. Woller RAsinNeahtairotnTaalrSgaeltessHMiraensaJgoeerMulheim
John combined his passion for bowhunting with
his professional knowledge and expertise to design, Rinehart Targets has announced the hiring
test and refine methods to safely hunt from an of seasoned sales executive Joe Mulheim
elevated position. Over the course of his life, he was as the company’s new national sales
granted numerous patents in various industries, manager. Joe holds a bachelor’s degree
but he will be best remembered for his unwavering in Business Management and has had a
commitment to safety and safety standards in the number of sales and account management
treestand industry. Upon learning of the lack of positions in the outdoor industry, includ-
standards and testing procedures within the indus- ing serving as national account execu-
try, he developed a set of documents that were later tive for Maurice Sporting Goods. He has 15
adopted and became the tenets for the formation years of experience in tailoring programs
of the Treestand Manufacturers Association (TMA). for North America’s largest retailers, mer-
He served as president of the TMA and was later chandisers and regional mass merchants,
inducted into its Hall of Fame. | LEARN MORE AT and he is an experienced sales profession-
SUMMITSTANDS.COM. al, having recently served as the regional
sales manager of FeraDyne Outdoors, LLC.
conservation organization in the U.S., and In these roles, he has been successful
it’s also the only multi-species and clean in directing sales and business develop-
stream national organization based in ment efforts and expanding market share
Missouri. The QUWF uses game cameras by introducing new product offerings.
to capture evidence of wildlife characteris-
tics, predatory changes, and the threat of Joe
poaching and trespassing. Mulheim

There are currently hundreds of Mulheim will be responsible for the compa-
Cuddeback’s game cameras out in research ny’s sales team, driving revenue, widening
areas, habitat coops and in the hands of product distribution and retailer network,
law enforcement to apprehend poachers. and general management responsibilities.
These cameras have provided high-quality
photographic evidence to help break an “We’re excited to welcome Joe to the
interstate ring of large game poachers. Rinehart team,” said James McGovern,
Further, they’ve become tremendously
useful for research on predators and the
threats of nesting quails and other ground
nesting birds. Cuddeback’s game cameras
have helped track the movements of many
wildlife species like deer, elk, turkey, quail,
grouse, bears, wolves, coyotes and bobcats.
This year, the CuddeLink system allowed
the QUWF to expand its research and chap-
ter offerings across the nation.

a i e es i t e field it out
disturbing the actual habitat is the big
advantage of the new CuddeLink system,”
said Craig Alderman of the QUWF. “We can


president of Rinehart. “We had a very Lonnie Workman

strong 2018, and we look forward to con- sales territory in the central Midwest.
“We couldn’t be more proud to see two
tinuing the momentum with new adds
of our best-performing regional sales reps
like Joe who bring great experience and ta i a lar er role i t e compa , said
Pete Shepley, president and founder of
terrific e er to t e compa LEARN MORE


WPSoErkAmrcahneraynPdrCormaiogteSstaLnoknenie Craig Stanke

PSE Archery announced the promotion PSE. “The work ethic, positive attitude and
of Lonnie Workman to vice president of active leadership of Lonnie Workman and
sales. Lonnie has been with PSE as the Craig Stanke will help lead both PSE and
southwestern regional sales manager for t e arc er i dustr i to a reater future
11 years, and he will retain his sales ter-
ritory in addition to his new role as vice LEARN MORE AT PSE-ARCHERY.COM.

In addition to promoting Lonnie
Workman to vice president of sales, PSE’s
regional sales manager, Craig Stanke, has
taken the position of director of national
accounts. Craig will also retain his current



4 Reasons to Teach a Beginners Class


P rovide a safe, welcoming If your shop has a range, you can boost et a certified arc er i structor to
space for beginners to our profits teac i classes a d teac t e class i structor it cre
de tials ri s credi ilit to t e s op,
ru i lea ues a d t e re trai ed to or effecti el

try archery. lasses a d lesso s attract e cus it e i ers structors at t e i tro
tomers, mai tai our curre t customer ductor le el ser e a dual role as teac er
a d customer ser ice represe tati e t s
ase, a d elp ou sell more e uipme t t eir o to oo customers o arc er
t rou positi e experie ces e put
esso s are also reat a s to e coura e
e ies at ease ma i t e class fu ,
people to tr arc er , a d steer t em to safe, comforta le a d elcomi

our lea ues o ce t e re oo ed Focus on Fun and Safety

ut do t stop t ere f ou offer e people pic up a o for t e first
time a d it t e ull s e e e i ers
e i ers o l lesso s, too, ou ll create s ould feel free to suc coura e t em
to ust a e fu , a d reassure t em t at
a d attract our o customers et s t e ll uic l impro e if t e stic it
it stead of first focusi o proper
re ie four reaso s ou s ould offer a form, let stude ts e o s ooti a o
a d atc i t eir arro s it t e tar et
PHOTO © JOHN HEINZ class for e i ers ro ide arm uards to protect t eir fore
arms ile t e lear t e ri t form
Use the Explore New and Intimidating
Archery curriculum Continued on Page 34
r i a t i for t e first time ca
cra ed to help feel i timidati , especiall e ou re
you maximize surrou ded experie ced people
your lessons. class exclusi el for e i ers assures
e er o e t e re i t e ri t place er
participa t o s immediatel t at all
uestio s are elcome a ces are, if t e

a e a uestio , someo e else does, too

e Provide
a safe,
space for
beginners to
try archery.

Right ake
sure the
know the

safety rules,
but keep the

energy fun
while they’re






Continued from Page 32 everyone understands the rules, they’ll feel Discounted rates push people to try some-
comforta le a d e o t e experie ce thing new. To learn how Groupon can
“We put students in front of a target at help, read “Case Study: How Groupon
7 to 8 yards, and make sure the environ- For more tips on how to set up a class Can Boost Archery Shops’ Business” on
ment is conducive to fun,” said Anthony read “How to Teach a Successful Archery
Schmidt, owner of La Crosse Archery in Class” on
Onalaska, Wisconsin. Explore Archery is Here to Help
Beginners Don’t Stay Beginners
La Crosse Archery has held “Intro to USA Archery’s Explore Archery program
Archery” classes the past six years. “We e oal of a e i ers course is to foster
have people in their 70s taking archery for curiosit for arc er f stude ts e o t e attracts and engages new archers. The
t e first time, c midt said a e t e class, encourage them to get more training.
shot in high school or middle school with pro ram as created rc er a d
a recur e, so it s eat to circle ac it ffer i troductor classes t at teac asic
archery. It’s truly a lifelong sport.” form and shooting steps. Explore Bowhunt- the Archery Trade Association, with support
i a d xplore o fis i are reat pro
Before students take to the targets, make rams for e i ers e curriculums are from asto ou datio s ertified arc er
sure they understand your range rules. fu a d i teracti e, a d a aila le to
mem er retailers a e stude ts a are of instructors have access to the curriculum.
e touc o safet t e first fi e mi utes your leagues and recreational opportuni-
to make sure their experience is positive ties c midt said ma of is e i ers o “Intro classes are investments of time,
and safe,” Schmidt said. Explain the rules, o to oi t e s op s recreatio al lea ues
and many owners say they don’t have that
istles a d er al comma ds e sure Groupon is a great way to attract new-
students understand the target, waiting comers. Groupon reaches a demographic time,” Schmidt said. “If you don’t have time
and shooting line. Encourage questions if that would otherwise ignore archery.
t e re u clear a out safet issues ce to do it, hire someone who has the passion.”

f ou a e uestio s a out o to

start a e i ers pro ram, co tact icole

as , t e s ma a er of ra e a d

retail programs, at (866) 2776 ext. 116, or

[email protected]



Archery Industry Members Participating in the Sport

SUBMIT YOUR PHOTO: Visit or mail a color image with your name,
address, where the animal was taken, and archery gear used—both manufacturer and model—
to Inside Archery Power of Participation, P.O. Box 25007, Colorado Springs, CO 80936.

Cabe Johnson • Oregon Elk

Spot-Hogg, Co-Owner

Dave Parker • Texas Turkey Bow: Hoyt Carbon Spyder Sight: Spot-Hogg Hogg Father

Bear Archery, General Manager Rest: Whisker Biscuit Arrow: Carbon Express Rest: Spot-Hogg

Bow: Bear Perception Sight: Trophy Ridge Release: Fletcher Broadhead: Muzzy Release: Spot-Hogg Friday Night Delight

Broadhead: SIK SK-2 React Pro Archery


Justus Leimbach • Kansas Whitetail Patrick Meitin • Idaho Turkey

Lancaster Archery Supply, Marketing Product Specialist Inside Archery, Equipment Editor

Bow: oyt efiant ur o Rest: Trophy Taker Bow: Stalker Recurve Camo: Sleeping Indian

Arrow: Carbon Express Maxima Red SD Smackdown Pro Arrow: Vision Quest Ironwood Call: Primos Bamboozled Box

Broadhead: Trophy Taker Ulmer Edge Release: Carter 2 Broadhead: 1974 Cat-Claw 6-blade Blind: Ameristep Deadwood Stump

Sight: Axcel AccuTouch Pro Moons Quiver: Selway Archery Other: Bohning Archery

Theodore Hardmon • Georgia Hog Jared Bloomgren • South Dakota Mule Deer

sess on o s hoot n ta ry te utdoor rou l te ta

Bow: Obsession Lawless Sight: Spot-Hogg Fast Eddy XL Bow: PSE Full Throttle Sight: CBE Tek-Hybrid Pro

Arrow: Element Archery Quake Rest: Trophy Taker Pro Click Arrow: Easton HEXX Rest: PSE Phantom

Broadhead: Ramcat Diamondback Scent Control: Dead Down Wind Broadhead: Wac’em 3-Blade Other: Kryptek Clothing



The history of Barnett essentially

goes hand-in-hand with the

history of the modern crossbow.

o n e in , arnett as the first com an to e er
mass man fact re cross o s. Accor ingl , arnett

ioneere man of the inno ati e feat res that to a s
cross o h nters ta e for grante . he com an as the
first to offer a cross o ith a ro e coc ing e ice, for
instance, an it as also the first to ma e a cross o that

ro e the f s s ee arrier.

The list of the company’s breakthroughs goes on and on, and that
shouldn’t come as a surprise when one considers the company’s long legacy.
When Fred Bear was perfecting his take-down recurves and Doug Easton was
perfecting his aluminum arrows, Barnett’s founder—Bernard Barnett—was
perfecting his crossbows.

Much has changed in the archery industry during Barnett’s nearly six de-
cades of continuous operation. One thing that hasn’t changed, though, is
the company’s dedication to bringing meaningful innovations to the mar-
ket—innovations that ultimately make hunters safer, more comfortable and
more let al i t e field

ar ett rou t i t i s to t e ta le for , a d t is is o l fitti for
a company that’s been doing it since 1962.

From Then to Now

Barnett was founded in the city of Wolverhampton, which is located in cen-
tral England. At the time, crossbows were purely used for recreation, but
Bernard Barnett’s designs still turned a lot of heads and allowed him to make
a full ed ed usi ess out of is o

Bernard’s son, David Barnett, grew up during the company’s humble be-
ginnings. Today, David serves as Barnett’s executive vice president of re-
search & development, and it’s fair to say that he’s learned quite a bit about
crossbows throughout his lifetime.

“I was born in 1965, so I’ve seen nothing but crossbows since the day I was
born,” David said with a laugh. “I was born into a family of crossbow makers,
and I started working in the factory when I got out of school, at age 17. I was
working in product development and designing crossbows by the time I was


about 25. It’s bordering on crazy that I’ve stayed in it this long, but e e tuall disco ered t at its true ome as i t e merica
it’s what I love.” u ti mar et
t e late s, ar ett ope ed a distri utio ce ter i
s t e first compa to e er mass produce cross o s, ar ett a ada e dema d for t e compa s products i creased,
as a true trail lazer i t e cate or , a d t e compa s i o a ar ett mo ed its distri utio facilit to ort uro , ic i a ,
ti e products easil domi ated t e mar et duri ar ett s first
couple decades of operatio ar ett uilt a siza le follo i i t e a d t e it relocated a ai to arpo pri s, lorida
ited i dom, as ell as mai la d urope, ut t e compa lt ou t e compa as selli a lar e c u of its

Bernard Barnett (left) and his brother, Peter Barnett, examine the
company’s Wildcat 2 crossbow, which was developed in the late 80s.

Barnett’s Thunderbolt crossbow came David Barnett (far right) grew up in the crossbow world. By age 17,
out around 1983, but it was many years he was working in the company’s factory. By age 25, he was help-
ahead of its time with its long power ing his father design crossbows.
stroke and other smart design features.


crossbows on the U.S. market, Barnett continued manufacturing Caption Caption Caption Caption Caption Caption
its products in England until the early 2000s. By 2005, though, Bar-
nett had consolidated all of its operations into the facility in Flori- Although David Barnett was born and raised in England,
da, where the company is still headquartered today. he’s taken to American hunting opportunities like a duck
takes to water.
Relocating to the U.S. proved to be a very smart move for Barnett.
In fact, the timing was perfect. That’s because it was right around
the time when crossbows were becoming more accepted in Ameri-
can hunting seasons. In 2003, for example, Georgia made it legal
for u ters to use a cross o from t e first da of t e seaso to t e
last day. This one change in legislation nearly tripled the demand
for Barnett’s crossbows.

As other states followed suit, this trend continued, and Barnett
experienced the most rapid growth of its history. That rapid growth
wasn’t a walk in the park, however. Barnett offered innovative
products at the right price, and consumer demand was steady—if
not overwhelming. But in order to better meet that demand, Bar-
nett decided it would be wise to team up with other trailblazers in
the industry.

“By 2006, our business had just exploded,” David Barnett ex-
plained. “The demand for our products was tenfold, and we real-
ized that we had to get some more investment. It was important
for us to get dependable and long-term partners, not short-term
partners, and we ended up getting introduced to the Busbice fam-
il t as clear t at t e ere a perfect fit for us, so e mer ed
with them and became partners.”

After joining forces with Ryan and Matt Busbice of Wildgame In-
novations, Barnett became a key piece of Synergy Outdoors, and the
company was able to truly thrive in the growing crossbow market.
Then in 2013, Barnett’s partnerships and potential expanded again
when Synergy Outdoors merged with Plano Molding Company to
become Plano Synergy.

Today, Plano Synergy is regarded as a leading powerhouse in the
archery and outdoor industries; Barnett’s innovative products and
long legacy have surely played an important role in that reputa-
tion. But Barnett isn’t done yet—not by a long shot.

The Latest and Greatest

Barnett has come a long way since 1962, and now, as part of Pla-
no Synergy, Barnett has access to vast resources and a dedicated
team of experts i a ariet of fields o of t e e experts o
are helping Barnett’s legacy extend further into the future are Joe
Snatchko, senior category director, and Jason Fogg, director of new
product development for the archery category.

Snatchko and Fogg have both worked in the industry for a while,
and both have also been fascinated with hunting and archery since

Joe Snatchko started hunting when he was about 12, and he went
on to spend his early career as a buyer for major outdoor retailers.
Snatchko’s deep understanding of the products and brands in the
archery industry, as well as the retail landscape, attracted him to


Barnett and the Plano Synergy team. he was only about 2 years old, and by the time he was 11, he
“Barnett was always one of the key brands in my portfolio, so
was competing in tournaments. Fogg ended up turning his
I had a lot of experience with the company from a buying and
sales perspective,” Snatchko said. “I had a lot of respect for the passion into a career by studying mechanical engineering
brand and its heritage. Barnett has always been known as an in-
novator, and a brand that drives great value and speed into the and landing a job at Hoyt, where he worked for 15 years. Simi-
marketplace. I also knew the company had great leadership—with
lar to Snatchko, Fogg was drawn to Barnett and Plano Synergy
people like Pete Angle, Andrew Sibble and Brady
r ie oi i t e team as a atural fit by a mixture of reputation and heritage.
and a seamless transition because I al-
ready knew the ins and outs of Barnett “Plano Synergy is a very well-managed business, and it’s
and Plano Synergy.”
Jason Fogg, on the other in the perfect position to invest and grow into the future,”
hand, received his
first o e Fogg said. “That, combined with everything I knew about

Barnett, really attracted me to the opportunity. I think every

company has its own DNA, and history plays an important

role in the DNA of a company. The archery industry has gone

through a lot of cycles, and if a company is strong enough

to weather the storm—especially for 50-plus years—it says a

lot a out t e compa s defi itel et a se se of pride

from working here. Barnett has been around for a while, and

I know it’s going to be around for a long time.”

For evidence of Barnett’s big plans and smart delivery, look

no further than the company’s 2019 offerings. The new Hy-

perGhost Series, for example, sets another high bar in the

company’s long history of innovation. Based off the highly

popular Ghost platform, the HyperGhost Series currently in-

cludes the HyperGhost 405 and HyperGhost 425—the num-

bers referring to their respective fps ratings. For the team at

Barnett, these two new crossbows represent a big milestone.

“The HyperGhost Series is the next big pinnacle of perfor-

mance for Barnett,” Snatchko said. “We took the best-in-class

features of our previous and current lineups, and we pushed

everything to the next level. The new models are more com-

pact between the axles and shorter in overall length, and we

also incorporated more poundage and speed into them. Com-

bined with our tried and true components—like the patented

Step-Through Riser, pass-through foregrip and TriggerTech

trigger—it’s truly the best lineup we have ever launched.”

e e efits of ar ett s exclusi e features ca t e u der-

stated. Consider the Step-Through Riser, for instance. Instead

of attaching a bulky stirrup to the end of the crossbow, which

would add 4 or 5 inches to the crossbow’s overall length,

“We took the best-in-class“
features of our previous
and current lineups, and
we pushed everything to
the next level.


Joe Snatchko
started hunting at

age 12. Today,
as a senior

category director
for Plano Synergy,

his passion
and career are

one and
the same.

Barnett molded the stirrup directly into the riser. Hunters can

still put their boot through the riser to anchor the bow while

cocking, but they don’t have to pay the price of unnecessary Jason Fogg shot his first bow at the ripe age of 2, and he went
on to compete in tournaments as a young adult. Fogg was
weight and extra length. Simply put, it’s a superior design, eventually drawn to Barnett and Plano Synergy by the
organization’s excellent reputation and legacy.
a d it s somet i t at ou ll o l fi d o a ar ett cross

ot er t i ou ll o l fi d o a ar ett cross o is t e

pate t pe di etracta le derarm ou ter ala ce up

port, or is ift feature folds out of t e ottom sec

tio of t e utt stoc a d a c ors u der t e s ooter s arm

pit e ser es as a excelle t cou ter ala ce for t e

ei t o t e fro t e d of t e cross o , ic pro ides et

ter s oulderi a d steadier aimi t also allo s t e s oot

er to easily hold and carry the crossbow with only one hand.

e it s ot eeded, t e u o trusi el folds ac i to

t e utt stoc

ar ett s custom ri er ec tri er is a ot er feature

t at s ort a closer loo e e i eers at ar ett or

closel it ri er ec to outfit t e compa s cross o s

with an extremely reliable, premium trigger mechanism.

e tri er is super importa t for ot accurac a d safe

t , a d e reco ized t at ri er ec as t e true expert

i t is field, o said e a e a fa tastic desi , a d

t e re a er i e d compa ur time or i it

Mats Lipowski, the owner and founder of the company, has

been great. He’s a tremendous resource for us. He gives us

good direction, but he also gives us the freedom to create our

own designs. So the triggers on our crossbows are designed

us, a d t e utilize ri er ec s tec olo , ut t e

t e are ultimatel re ie ed, appro ed a d perfected ri

er ec

e per ost eries is clearl a impressi e a d ell

rounded offering, but Barnett decided to sweeten the deal for

2019 even more. In order to amplify the performance of the

per ost eries, ar ett colla orated it arro experts

at loodsport to create t e re olutio ar per lite rro

is small diameter i c s aft is a perfect pairi for

the company’s latest crossbow models.


Pete Angle, vice president of marketing “The HyperFlite arrow was designed to
for Plano Synergy, applies his many increase penetration and remove wind-
years of hunting experience and product drift, and it delivers both of those qualities
knowhow to Plano Synergy’s industry- in spades,” Fogg explained. “From a hunt-
leading brands. ing standpoint, penetration is paramount—
that’s what everyone is looking for. Small-
diameter shafts naturally increase kinetic
energy, so it made perfect sense to apply
that technology to crossbows.

“Penetration is really only part of the
story, though,” Fogg continued. “Looking at
it from a competitive archery perspective,
we also understood the huge impact that a
small-diameter shaft has on accuracy—
especially in windy conditions. Crossbow
arrows are typically short in length and
large in diameter, so the wind can have
a massively negative effect on them. We
knew the HyperFlite Arrow would be a huge deal in terms of penetration, but we were
actually surprised with how much it improved the accuracy, too.”
oe atc o expa ded o some of t e per lite s specific features a d test results
“The HyperFlite delivers ultimate performance—versus anything on the market
and versus anything else we’ve done to date,” Snatchko said. “They’re 22 inches long
and weigh 400 grains, and with their small .204-inch diameter, they create a dev-
astating one-two punch with the HyperGhost 425 and 405. They have a metal nock
and Bloodsport’s R.O.C. System on the front end, which provide excellent strength
and durability, and they also have an increased F.O.C. for even better down-range
accuracy. Through our testing, we found that HyperFlite Arrows increase penetration
by 25 percent and decrease wind-drift by 50 percent. That kind of performance and
accuracy speaks for itself, and the combination of the HyperGhost and HyperFlite is
second to none in our opinion.”

Catering to the Consumer

Barnett and Bloodsport are clearly a match made in heaven,
and the union of the HyperGhost Series and HyperFlite Ar-
row is a clear illustration of Plano Synergy’s powerful ability
to bring true innovation to the market.

But Barnett and Plano Synergy have another important
consideration that goes into their product development.
Namely, they understand that innovation should be tem-
pered with real-world practicality and a reasonable price

This line of thinking even goes back to the founding of

“I believe the philosophy behind Barnett has always been
to deliver the biggest bang for your buck,” David Barnett
said. “Starting out in England, the mentality was to make
the best product we could, but also make it so everyone
could afford it. As the company grew, our goals were to keep
an eye on the industry, be true to our customers, and make
an exceptional product at the right price. That philosophy


The 2019 HyperGhost
Series represents Barnett’s

latest breakthroughs in
crossbow design.

as defi itel sta ed it us e ma e re also er mi dful a out t e

ufacture i ualit products, a d e co sumer s experie ce, atc o co

sta d e i d t em ti ued e per ost ad

oe atc o i li ted o t e come out of t e ox it e er t i

per ost a d per lite fit i to ar read to o ll t e customer as to do is

ett s lo sta di mi dset co ect our simple, o e olt assem l ,

e per ost a d ae a d t e ca start si ti i top of

i credi le speed, i etic e er , accu t at, e also i cluded a premium

rac a d pe etratio all for a of x illumi ated scope t as multiple

a d , respecti el , atc o ri t ess setti s a d six reticles, a d

said ese cross o s a e mar et it s also speed aria le, so users ust a e

leadi alue for t eir price poi ts, to dial i at ards, a d scope ill e

especiall e ou compare t em to precisel cali rated out to ards ll

ot er cross o s o t e mar et t at to et er, e elie e e a e t e est

cost a lot more e add t e perfor performi product o t e mar et, a d

ma ce, speed a d oc do po er e also elie e t at e a e t e est

of our small diameter per lite r alue to o it it

ro s, a d t e com i atio is trul t e afet is a ot er esse tial aspect of

est i class for t at se me t of t e t e user experie ce, a d ar ett as al

usi ess a s ee adama t a out safe uardi

Barnett teamed up with Bloodsport 45
to develop the small-diameter

HyperFlite Arrow, which pushes
the performance of the HyperGhost

Series to the next level.


“We “ the well-being of its users. “Without a crossbow, we wouldn’t have been
manufacture “Safety is obviously a very big concern,” able to have that experience, and he was as ec-
high-quality static as a kid could possibly be. He was able to
products, David Barnett said. “In addition to our Safety shoulder it by himself, and he didn’t even need
and we stand Reminders and pass-through fore-grip, we a bipod. He still owns a vertical bow, but he’s
behind them. put as much verbiage as we can on the cross- not able to pull the amount of weight he would
bows to make sure they aren’t misused. Even need. Thanks to that crossbow, he was able to
i our scopes, it sa s, eep fi ers elo t e learn an incredible amount about hunting. He
track at all times,’ so it’s visual when they’re understands that you need to take an ethical
aimi , a d e ere t e first to start doi s ot, a d e also u dersta ds t e field to ta le
that. Our TriggerTech triggers also incorpo- aspect—since we processed that deer ourselves.
rate a a ti dr fire oc se sor, ic e - He learned these things at a younger age than I
sures t at t e cross o o t dr fire if t e did, and those kinds of moments make every-
arrow is loaded incorrectly.” thing very personal for us here at Barnett.”

The team at Barnett and Plano Synergy also Conclusion
understand the importance of hunter recruit-
ment and retention—especially for the young- Barnett will be celebrating its 60th anniversary
in 2022. All considered, it’s easy to imagine the
er generation. In addition to offering a company going on to celebrate its 100th anni-
full line of youth products—which versary in 2062.
similarly combine value and
performance—the passionate That’s because Barnett has no desire to sim-
bowhuners at Barnett have ply rest on its laurels and coast into the future.
used the company’s products Rather, the company is dead-set on continu-
as a gateway to introduce ing to turn heads with true innovation, perfor-
their own children to the mance and value.
joy of hunting.
“My son is 10, and The team at Barnett also acknowledges that
he just shot his the competition has heated up in the crossbow
first deer t is last marketplace in recent years, but this has only
season with a ser ed as fuel for t e compa s fire
Barnett Ven-
geance,” “The industry is changing, but I think you
Snatchko need competition to stimulate your mind as a
said. designer,” David Barnett said. “These last 5 to 8
years have brought so many new competitors
to t e field, ut e actuall fou d it to e i -
vigorating from a design perspective. It keeps
me on my toes, and it reminds me why I love
designing crossbows. Even though I’ve been
part of this business since I was 17, I still love
it. I also think the engineering staff we have


The HyperGhost 405 and 425 today is better than it’s ever been. Together, we’re
fit into Barnett’s long-standing going to keep up with market trends, give great
mission of giving customers the value to our customers, and continue building
the best crossbows.”
most bang for their buck.
Jason Fogg shared similar thoughts, and
summed up what the industry can expect from
Barnett further down the road.

“Barnett is committed to the future,” Fogg
said. “We’ve been in the industry for a long time,
and we’ve done a lot to support our dealers and
consumers. We’re going to keep investing in
them because we plan to be around for a long
time, and there is another level of execution that
will be coming from Barnett in the future. We
are dedicated to becoming an even better com-
pany—with even better products—in order to
remain the leader of the crossbow market.”



Obsession FX-30

A lthough it’s part of the the cutting-edge of bow technology, and
impressive Arcus Hunting it has also led to many major reader- and

editor-choice awards from prominent
umbrella—which includes Tink’s, outdoor publications.
The FX30 is powered by the new OB TRAX Cam,
Dead Down Wind, Ramcat Broadheads Obsession’s new-for-2019 FX30 was which provides speed combined with a smooth
draw cycle and -percent let-off. Draw-length
and Trophy Taker—Obsession Bows is desi ed specificall it aster trees modules can be changed a bow press.

still representative of the small-town tand and blind hunters in mind, but its

values that it was founded on. compact and lightweight dimensions, The FX30 jumped into the 300 fps range

These Georgia bow builders, under the raw speed and sweet-shooting disposi- with arrows that weighed 453 grains

leadership of company president Dennis tion make it welcome with run-and-gun fi is ed, produci foot pou ds of

Lewis, are true bowhunting engineers Western bowhunters as well. The bow i etic e er e cam s stem s efficie t

who are driven by an obsession for measures 30 inches between the axles draw-force curve and sealed bearings—

perfection. This has placed Obsession on and weighs just a touch more than 4 combined with split, past-parallel limbs—

pounds out of the box, while generating create exceptio al efficie c is is

arrow speeds of up to 360 fps. It’s a pretty proven by the FX30’s ability to maintain

sweet combination. Let’s jump right in. surprisingly even energy delivery with

arrows from the heavy to light end of the

Powerful spectrum. That hints at very little net loss

The FX30 is driven by the all-new OB of energy upon release, or minimal escape
am ts a ressi e profile implies
e er ies scape e er ies also create s ot
speed, but also hints at a potentially
challenging draw cycle. This isn’t the noise, meaning the FX30 is very quiet—
case at all, however. The OB TRAX offers
a remarkably smooth draw cycle that’s but we’ll get to that shortly. Finally, the
completely free of bumps or let-off draw-
weight plunges. It offers a dead-even, cam system is strung with high-quality
surprise-free transition from start-up
inertia to the solid back wall. The OB strings and cables from America’s Best
TRAX also features the highest let-off in
Obsession history, at 85 percent. Bowstrings, and customers can choose

bsession Bows simpli ed the limb pocket on the This cam is milled from top-quality from nine string-color options.
3 . The all-new imb Pocket has only 6061 aluminum alloy, and its design
creates a hybrid system that requires Stable
three parts, but it was engineered to keep limbs minimal tuning and little maintenance.
precisely aligned and well anchored. For a bow with such compact dimensions,
i performa ce, dra le t specific
The 2019 Obsession Bows FX30 is equipped modules can be swapped without a bow the FX30 offers an exceptionally stable
with two A ion imb Dampeners between press, making service work faster and
each set of split limbs. easier. The OB TRAX’s dual string/limb and well-balanced platform. The FX riser
stop design provides a solid rear wall
without being obnoxious, and it produced design is engineered for maximum stiff-
shockingly consistent arrow velocities
through my Caldwell Chronograph G2 ess t reduces ex, mea i t e rip is
with all test-arrow classes.
dead in the hand on release. The FX ris-
And of course, the OB TRAX is fast.
er is also well balanced, especially for a

o it a ea il re exed desi e

TorqueLess Custom Grip is integral to the


Specifications Arrow Speed

–––––––––––––––––––––––––––––––––––– Obsession Archery FX-30 set at 71.6 pounds at 30 inches.



riser a d i cludes small ood side plates –––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Brace Height 3 . 3 . .. . .

ta dard si t mou ti a d dual arro inches –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––– B 3. . ... .

rest taps are pro ided Mass Weight –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

e fro t sta ilizer mou t as a stai pounds 33 . ... .

–––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

less steel i sert, a d it sits ell i fro t Let-Off R D SD 3 . . ... .3

p to percent –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

of t e a dle rip for e a ced ala ce –––––––––––––––––––––––––––––––––––– GT 3 . 3 . . . . 3.

Available Draw Lengths –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

seco d, rear faci stai less steel sta ilizer . to 3 inches B 3 . 3 . . . . 3.

–––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

mou t is located directl e i d t e lo er Available Draw Weights B S3 . 3. ... 3.

to pounds, -pound increments –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
lim poc et perfect for addi a stu BW 3 . . .. . 3 3.3
Available Colors
ast eaf Ghost, Smoke and Redemption,
sta ilizer or ar ese taps allo arc ers ryptek ighlander and Typhoon, ossy GT P 3 . 3. ... 3.
ak Break- p ountry, ountain ountry
and Bottomland, Realtree dge, AP Snow –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
and Timber, eil Whitetail, ervidae and Tac
to create a ideal ala ce i t e a d e Black and seven solid colors. ine string B 3 . 33 . .3 . . 33 .
colors and three anodi ed cam nishes.
or ue ess a led ca le rod cur es i to t e –––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

MSRP RIP 3 . 3. ... 33 .

o stri from t e riser, elimi ati lat –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

A3 . . .. . 3 3.

eral riser tor ue a d cam lea at full dra , –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Arrow speeds established using a aldwell Shooting Supplies hronograph G . Denotes steel insert outsert

ile also co tri uti to a smoot er dra FOR MORE INFORMATION CALL (800)-624-5488, OR VISIT OBSESSIONBOWS.COM.

c cle a d i creased efficie c

e all e im oc et as de

si ed to acce tuate t e i performa ce

ature of t e , ut it a mi imalist

approac t is a t ree piece, li t ei t et

ri id desi t at creates precise split lim

ali me t from t e riser t rou t e lim

tips, reduci cam lea a d elimi ati

lim tor ue t rou out t e dra c cle


e stiff riser desi a d past parallel

lim eometr ma e t e i ere tl The 3 from bsession Bows includes
a highly ad ustable string stop.
uiet, ut sessio too t i s a step fur

t er ost oticea le are t e xio im

ampe ers ese soft ru er stars eac me it ould sacrifice sta ilit i t e a d

co tai a em edded stai less steel all as ro o e more time

eari t at a sor s a d dissipates i ra e is as s eet s ooti as it is

tio s a d s ot oise e ad usta le stri fast speed of fps it mid ei t

suppressor rod is o a s eleto ized, milled u ti ei t arro s is al a s im

alumi um exte sio t at ca e ad usted pressi e, ut t e accomplis ed t is

o a de ree radius arou d its ase it out arri dra c cles, a dema di

e ca le slide as a roller t at ru s o alle or raucous s ot oise sessio it

t e or ue ess a led ca le rod, it uss a ome ru it t is o e, a d i stilled

ca les ridi i side e o roo es e fou d respect for a compa admit

is is m first exte ded, a ds o tedl ad t i e muc t ou t to ou

experie ce it a sessio o , ut it ca et ill e pa i more atte tio to

made a lasti first impressio first t ese fi e o s i t e future

la ce of t at a ressi e cam profile i t

ed at a rou dra c cle as ro e

ea il re exed riser su ested t e e tra ■ Please take a look

ould e a it u for i i to s oot as at t e sessio i actio toda at

ro a ai e s s ort stature told i sidearc er com o sessio fx


W hen possible, I strive to avoid dogmatic statements about trac ing iffic lt, an the are also rone to string m ing.
bowhunting accessories. We live in a vast country with his ma es ma e i e c tting roa hea s that s ill more
hugely disparate terrain, hunting conditions and game loo the most o lar. n general, this oints to aggressi e
animals. Simply compare the East—with its white-tailed deer and
turkey in generally thicker vegetation—and the West—where larg- mechanical esigns, t there are some e ce tions.
er and sturdier elk, moose and mountain mule deer reign. Eastern
whitetails and turkeys are typically pursued from stands and blinds Bloodsport Archery
with generally short shot distances, while more Western bowhunters
stalk game—or at least ply wide-open habitats—and generally take Bloodsport’s Deadline Broadhead was designed to withstand the in-
longer average shots. credible torque and energy of today’s high-performance crossbows,
and it even suits bolt speeds of up to 500 fps. The 100-grain design
In terms of the product categories detailed here—broadheads, includes a nail-tough chisel-tip ferrule milled from 7075-grade alu-
sights and rests—gear used on 100-200-pound whitetails differs con- minum and two large triangular 420 stainless steel blades guar-
siderably from that recommended for 800-1,000-pound elk. A three- anteed to cut. It has a 2-inch cutting diameter, and blades are held
pin sight might be lacking out West, while a seven-pin sight would in place without O-rings or bands. The design allows the head to
present undue confusion on an Eastern treestand. Whisker Biscuit- pierce hide before the scissoring blades deploy. Learn more at
style rests might prove ideal for 20-yard shots at deer, but they might
also lack the potential accuracy of a drop-away rest when addressing loo s ortarcher .com.
targets at 40-plus yards. Obviously, exceptions inevitably appear, and
some crossover products operate well in a wide variety of situations. Muzzy Broadheads
In other words, someone shooting 70-plus pounds of draw weight
might cleanly kill elk with aggressive mechanicals. e road ead is uzz s first mec a ical, a d it s tou

There are also an increasing number of youth/female bowhunt- enough to wear that hallowed name. It is lead by a cut-on-
ers to consider, who deliver less energy via shorter draw lengths
and lower draw weights. And don’t forget the traditional archers contact main blade and backed by two scissoring mechanical
with their inherently lower kinetic-energy potential. In this
article, I’m relating what average bowhunters are most likely to blades that open to 1 ½ inches. Both are secured in a tough alu-
c oose ile see i ideal solutio s to specific re io al c alle es
minum ferrule. Combined, the head creates a devastating wound
Broadheads: Eastern Devastation
channel for wide blood trails. The 100-grain head measures only
Eastern whitetails often live in thick habitats that make
i c i i t to e sure excelle t accurac Learn more at
fera m roa hea s.

New Archery Products

NAP’s Dark Knight 125 hybrid broadhead combines the guaranteed
cutti diameter a d pass t rou performa ce of a fixed lade it
mec a ical accurac , ma i it a certified ast est crosso er e


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