Page 9 - grieg-seafood_Neat

Grieg Seafood 9 Ocean Quality Ocean quality aS is the new sales organization for Grieg Seafood and Bremnes Seashore. The company’s main offce is located in Bergen, while two regional offces operate in alta in northern norway and Bømlo on the southwest coast of norway. Grieg Seafood and Bremnes Seashore have established Ocean quality to strengthen market presence and focus on sales to end- customers. – a larger sales volume, complementary harvest schedules, and the ability to offer both whole and processed fsh means that, together, the companies will have a stronger market position than they will have individually, says Olav Svendsen Jr., CEO of Bremnes Seashore. Ocean quality’s goal is to sell all fsh farmed by Bremnes Seashore, Grieg Seafood Rogaland and Grieg Seafood Finnmark. in 2009 the total gutted weight harvested from the three production areas was about 45,000 tons. Ocean quality’s products include fresh, frozen and processed salmon in addition to fresh and frozen trout. The company wants to focus on selling to suppliers that are closer to consumers. Fish from Grieg Seafood has traditionally been sold to exporters and large wholesalers. Ocean quality aims to advance in the value chain and focus on supermarkets, restaurants and catering providers. norwegian salmon’s most important markets are the EU and Russia. in addition, large quantities of fsh are sold to asia and the US. Ocean quality sells the most fsh to large salmon buyers, but the whole world is a potential market. Grieg Seafood holds 60% ownership, while Bremnes Seashore owns the remaining 40% of Ocean quality aS.