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Published by designsa, 2018-01-02 17:34:36

2018 Austin Media Kit

2018_Austin_Media Kit

Austin TX

MEDIA BOOKLET
America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


Pioneers in Home Improvement Niche Marketing

When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement
advertising did not exist. It was commonly rolled into regionally mailed magazines
with everything from pizza to dry-cleaning to oil changes. Our purpose then remains
the same today: concentrating all of our marketing efforts on a very specific and well
defined segment of business – and doing so to an equally well defined segment of the
population.

Being clear about who we market and who we target is but two pieces of our triangle.
The message – that how we promote and what we say – is critical to the success of our
business, and to the success of every one of our customers in the greater Austin area,
along with all of our customers nationwide. Our specialty, that thing that makes us so
unique, is our ability to create a very specific and direct message to our high income and
high home value homeowner audience. When we control the message and the audience,
we have a greater chance of controlling the result. And nothing creates results better
than TheHomeMag.

Niche marketing is aimed at being a big fish in a small pond instead of being a small
fish in a big pond. This belief has driven us to become America’s #1 Home Improvement
Magazine®.

America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


TheHomeMag Austin Reader

56.3 $181,000

Average Age of Homeowner Average Income

21.5 $475,000

Average Age of Home Average Home Value

$1.4 MILLION
Average Net Worth

THEHOMEMAG® REACHES 130,000 OF THE
MOST HIGHLY CONCENTRATED AUDIENCE OF AFFLUENT

HOMEOWNERS IN THE GREATER AUSTIN MARKET.

72% of our readers frequently purchase products or services from ads seen in TheHomeMag.
66% of our readers plan to remodel or redecorate part of their home during the next twelve months.

81% of our readers plan to purchase home improvements during the next twelve months.

SOURCES: CVC 2013 AND MEDIA AUDIT 2013 America’s #1 Home Improvement Magazine®

TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


Our National Footprint

TheHomeMag® is mailed to 52 unique markets covering 27 1 Southwest FL 12 Miami, FL 23 San Antonio, TX 34 Salt Lake City, UT 45 Philadelphia, PA
states across the United States. As a blend of franchises and 2 Sarasota, FL 13 Tucson, AZ 24 Phoenix, AZ 35 Central NJ 46 Portland, OR
corporately owned publications, we publish nearly 97 million 3 San Fernando Valley, CA 14 Atlanta, GA 25 Chicago, IL 36 Indianapolis, IN 47 Minneapolis, MN
magazines annually, each of which is direct-mailed to the 4 Ventura, CA 15 Dallas, TX 26 San Diego, CA 37 St. Louis, MO 48 West LA, CA
ideal home improvement audience in each specific area. 5 Tampa, FL 16 Denver, CO 27 Washington DC 38 Nebraska 49 New Orleans, LA
6 Palm Beach, FL 17 East Bay, CA 28 Oklahoma City, OK 39 Riverside, CA 50 South Bay LA, CA
Serving the greater Austin market since 2012, we continue 7 Jacksonville, FL 18 Nashville, TN 29 Austin, TX 40 Lakeland, FL 51 Long Island, NY
to mail to 130,000 of the most affluent single family homes 8 Orlando, FL 19 Orange County, CA 30 Raleigh, NC 41 Annapolis, MD 52 Detroit, MI
each month. 9 Ft. Lauderdale, FL 20 Houston, TX 31 Silicon Valley, CA 42 Boston, MA
10 Las Vegas, NV 21 Fort Worth, TX 32 Colorado Springs, CO 43 Columbus, OH
11 Kansas City 22 Charlotte, NC 33 Richmond, VA 44 Sacramento, CA

*Data current as of September 2017.


Austin Distribution Map

North Zone Liberty Hill SSeerreennaaddaa
65,000 Homes Georgetown
Austin 183

Leander 130

Hutto

Nameless Cedar Park Brushy 79
Jonestown Creek
Round Rock

Lago Vista Anderson
Mill
Briarcli HBuednsdon Jollyville P ugerville
183 1

35

Lakeway 1 290
The Hills
West Total Market
Dripping Lake Hills Distribution
Springs
Lost Creek Austin 130,000 Homes

Sunset
290 Valley

35

San Leanna

South Zone
65,000 Homes

America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


Austin Schedule

Issue: The published issue month on the magazine | Ad Deadline: Final day for artwork submission | In-Home: The first of a 3 day requested USPS delivery window.

Ad Schedule 2018

January May September

AD DEADLINE: December 12 AD DEADLINE: April 17 AD DEADLINE: August 14

IN-HOME: January 11 IN-HOME: May 10 IN-HOME: September 6

February June October

AD DEADLINE: January 16 AD DEADLINE: May 15 AD DEADLINE: September 11

IN-HOME: February 8 IN-HOME: June 7 IN-HOME: October 4

March July November

AD DEADLINE: February 20 AD DEADLINE: June 19 AD DEADLINE: October 9

IN-HOME: March 15 IN-HOME: July 12 IN-HOME: November 1

April August December

AD DEADLINE: March 20 AD DEADLINE: July 17 AD DEADLINE: November 6

IN-HOME: April 12 AImNe-HricOaM’sE#:1AHuogmuestIm9provement Magazine® IN-HOME: November 29

TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


“When our ad in TheHomeMag mails
our website lead generation seems to
be the highest of the month.”

LifeSource Water Systems // Austin TX

America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


More than Just a Magazine Opportunities are limited, so act fast. Talk with
your Account Executive and ask how you can take
All companies, no matter the industry, may now take TheHomeMag®
advantage of TheHomeMag’s market leading distribution advantage of the power of TheHomeMag today.
to send mailings for a fraction of the normal cost. With our with Pop-Out Single Sheet
accessory program, your custom designed, direct mail DALCard
cards ride along with TheHomeMag® into the mailboxes
of affluent homeowners. Bookmark

TheHomeMag® Magazine

Our full-color magazine has proven to be an incredible
marketing tool for home improvement businesses from
a variety of industries. The magazine offers quarter, half
and full page ads along with front and back covers that
put your business in the spotlight. Premium placements
and double spreads are also available and our pricing
structure rewards consistency and commitment.

DALCard

The Detached Address Label Card arrives in mailboxes
like a postcard, but without the expense. This 2-sided,
full color, 5”x 9” glossy piece lands directly in the mailbox
with the magazine, allowing you to stand out.

Bookmark

The Bookmark is 1” taller than the magazine and creates
a unique marketing opportunity. As a 2-sided, full-color,
full-bleed, 11.5”x 5.25” glossy insert, placed inside, it
extends beyond the magazine for exceptional visibility
and reader impact.

TheHomeMag® Pop-Out Single Sheet

The Pop-Out Single Sheet is a heavy, 80lb single sheet
placed inside TheHomeMag magazine. As a 2-sided, full-
color, full-bleed, 8.375”x 10.875” insert, it extends from
the top and the right of the magazine.

America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


Austin Advertising Specs General Product Specifications

Front Cover Back Cover - Standard Back Cover - Primary Ad Back Cover - Banner Ad Final Trim: 8” x 10.5” (magazine)
Bleed: 0.25” (print), Safety: 0.25” (print)
Color Mode: CMYK (print) / RGB (web)
Resolution: 300 dpi (print) / 72 dpi (web)

Full Page

AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM

Trim Size: 8” x 10.5” Trim Size: 8” x 9” Trim Size: 8” x 6.5” Trim Size: 8” x 2.3750” Trim Size: 8” x 10.5”
Bleed Size: 8.5” x 11” Bleed Size: 8.5” x 9.25” Bleed Size: 8.5” x 6.5” Bleed Size: 8.5” x 2.625” Bleed Size: 8.5” x 11”
Safety: 0.25” Safety: 0.25” Safety: 0.25” left & right Safety: 0.25” left, right & bottom Without Bleed: 7.5” x 9.75”
Safety: 0.25”
Spread - Double Truck 3/4 Page
Half Page - Horizontal Half Page - Vertical Quarter Page

Trim Size: 16” x 10.5” AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM
Bleed Size: 16.5” x 11”
Without Bleed: 15.5” x 9.75” Ad Size: 5.75” x 9.75” Ad Size: 7.5” x 4.75” Ad Size: 3.625” x 9.75” Ad Size: 3.625” x 4.75”
Safety: 0.25”
Copyright © 2018 - TheHomeMag® - All Rights Reserved

Bleed, Trim & Safety: Color: Submitted Materials:
Full page and two page spreads can be designed for full bleed. Any Advertisers understand and accept that in our normal 4-color, web offset Advertiser warrants and represents that all material submitted to THM is

full bleed ad, including the front and back covers, requires a 1/4” bleed. printing process, color variations can occur and differences in the quality original art or art which Advertiser has legal permission to use and that no

Quarter and half page ads do not have a full bleed option. Ads designed of paper may cause slight variations in color, clarity and overall appearance art submitted is in violation of any law and does not infringe on copyright,

to bleed must adhere to the recommended safety margin and keep all text between digital proofs and the printed magazine. trademarks, trade names, or patents of any type.

1/4” from the final trim size. Front covers are designed by a THM Certified

Designer with client provided photos or stock images. Safety, or margin, Software: Artwork Submission:
is the distance from the “safe area” to the trimmed edge of the ad. You
should keep anything you want to protect from accidental trimming within Our design teams exclusively use the Adobe Creative Suite of applications Design files can be submitted electronically via email, DropBox, Google
this safe area. Color, imagery and of course bleed are expected to extend comprised of Adobe Photoshop, Adobe Illustrator & Adobe InDesign. Drive, Box or just about any other digital means. Submissions can also be
well beyond the safety area. Important things to consider keeping within Our offices are equipped to handle a wide range of file types but specific made using CDs, DVDs, USB/Flash Drives or any other acceptable form of
versions of software vary by office. Yes, FREE Design Services are included media capable of transmitting high resolution design files. All submissions
the margin would be text, phone numbers or logos. The safety is merely will be reviewed prior to placement and TheHomeMag reserves the right to
a margin to protect from anything important being accidentally trimmed wAithmthee rpiucrcah’asse#o1f aHnyopmrodeucItm. Apdsrodevveelompeed nbyt TMheaHgomaezMiangec®an
during the printing process. TheHomeMag® Austin | PO Boxroe1ns1loy4lub0teioun|sfeDildersinifpoorpuursinepuignbloiScthapteirormninsedagniasd. ,pTroXduc7ts8. 6W2e 0do |nopt p5ro1v2id-e2h7ig1h--548mad8avkee|rtaaisdiujnugssttamgineren.ettsmhteoenath.noy dmeseigmns vaiogla.tcinogmthe terms and conditions of the


America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


For Our Readers: For Our Advertisers:

WE INSPIRE our readers with home improvement WE REACH local affluent homeowners with an average

ideas and offer an assortment of companies to help income of $181,667 and an average home value of
them with their home improvement decisions. $475,737 in the greater Austin area.

WE CREATE DEMAND for luxury home products WE CAPTIVATE OWNERS of luxury homes who

and design services in the greater Austin area. have a primary interest in enhancing their properties
through fine design.
WE SHOWCASE TALENT from local businesses
WE PROVIDE powerful and quantifiable advertising
who are properly licensed professionals and experts in
delivering best-in-class services to homeowners. resources to cost effectively reach your ideal customer.

WE PROVIDE A MARKETPLACE where WE CONNECT reputable businesses with select

homeowners can easily find a wide variety of sources homeowners and we are the best and most trusted name
for all styles and design needs. in home improvement marketing.

America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


INSPIRING
HOMEOWNERS

TheHomeMag Way - Through Our
People, Product & Performance.

TheHomeMag® Austin
PO Box 1140
Dripping Springs, TX 78620
512-271-5488

01/2018

America’s #1 Home Improvement Magazine®
TheHomeMag® Austin | PO Box 1140 | Dripping Springs, TX 78620 | p 512-271-5488 | austin.thehomemag.com


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