MiniGame_eBook

28 MINIGAMES™

from the best of the best

MiniGames™ | 1

WHAT IS A MINIGAME?

By definition, a MiniGame is a short-term activity designed to correct a weakness
or pursue an opportunity in the company. MiniGames are designed to be fun and
engaging. Like most games, they should have a goal, a timeframe for play, a score-

board, and a reward for winning.

WHY MINIGAMES?

MiniGames are a fun and easy way to motivate employees day-to-day to make
improvements that will add up to year-long success. When implemented correctly,

MiniGames are proven to:
- Affect a financial or operational change: Driving results through improved perfor-

mance.
- Increase business literacy: Reinforce key components of business success such as

goal setting, mutual responsibility and performance management.
- Build teamwork: Rally employees (players) around a common goal in order to

achieve a shared reward.
-Develop a winning attitude: Create an environment where winners are recognized

and rewarded for generating results.

WHAT’S IN THIS EBOOK?

- MiniGames created by The Great Game of Business’ 2019 All-Star Team
- MiniGame printable template

TABLE OF CONTENTS

ALL-STAR CHAMPION

Hot Potato - Anderson Precision............................................................................................................... 5
Gorilla Bananas - Argent Tape and Label..................................................................................................9
Shoot For The Moon - Double O.............................................................................................................. 13
“Budding” Business Relationships - Essential Ingredients.................................................................... 17
Betting It All On Green - GRC................................................................................................................... 21
Take Me Out To The Ball Game - Guy Engineering............................................................................... 25
Ingenious Innovators - ImageOne........................................................................................................... 29
Slay The Delay - IntrustIT.......................................................................................................................... 33
Flush The Debt! - Jenner Ag...................................................................................................................... 37
Ghostbusters - Kiolbassa.......................................................................................................................... 41
Filling For Fro-Yo! - Lake Havasu Family Eyecare................................................................................... 45
Follow The LLT Road - LaserLight............................................................................................................ 49
GRIDIRON MiniGames - Malco Products................................................................................................ 53
Chasing Tacos - Peterson Trucks............................................................................................................. 57
Pusheen Patrol - Rail Trail Flatbread Co................................................................................................. 61
Love Your Selfie - SuperSuds................................................................................................................... 65
The House That Venturity Built - Venturity............................................................................................. 69
Time To Code - WebIT............................................................................................................................... 73

ROOKIE OF THE YEAR

Cash is King - AMBAC................................................................................................................................ 77
Pampering For PM’s - Cherry’s Industrial............................................................................................... 81
Climb Mt. GGOB - CMs Outdoor Solutions Group................................................................................. 85
Load To Road - Hildebrandt..................................................................................................................... 89
Get Rich Or Die Tryin’ - KAAPKE............................................................................................................... 93
1,2,3, Brew Crew - Red Caffeine............................................................................................................... 97
Directive: Reduce Waste - Vital Farms................................................................................................... 101

SOCIAL SECTOR

BBBS Lone Star........................................................................................................................................ 105
Community Partnerships of the Ozarks............................................................................................... 109
Victory Mission......................................................................................................................................... 113

MiniGames™ | 3

4 | MiniGames™

01 HOT POTATO

By Anderson Precision
andersonprecision.com
Anderson Precision was originally founded in 1891 as a
machine repair business. Today, the company is a contract
manufacturer that primarily provides components to the
automotive industry and ships up to 100 million turned
components per year.

MiniGames™ | 5

HOT POTATO

Company Name: Anderson Precision
1 Set the Objective: The targeted problem or opportunity.

Anderson Precision had a large volume of backlog parts. These were parts that we were having trouble
getting to the finish line to turn into sales. We had to really focus on getting these parts out to meet our
customer’s needs and drive sales dollars without increasing costs like labor dollars or premium freight.

2 Set the Improvement Goal: X to Y by when.
Reduce shippable backlog by 90% by 12/31/2018

3 Estimate the Benefit: The potential impact/return.
Anderson Precision was able to reduce our backlog from $350,379 in 2018 to $70,000 in 2019.

4 Identify the Players: Who can impact the game?
This was a Mini-Game that took the entire company to be successful. The key players were the quality
team, assembly team, business unit managers, prefinishing team and davenport cell leaders.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Hot Potato was a 60 day Mini-Game.

6 Create a Theme: Be creative!
Hot Potato

6 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

30 day hot potato lunch bar
60 day hot potato t-shirts

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?
These pictures are a small sample of the achievement. The room that Ashley and Andrea are
standing is was initially stacked to the ceiling with backlog parts (in totes).

MiniGame Spotlight

In 2018, the Anderson team kicked off more than 20 MiniGames, which tackled issues like
increasing the number of inspected parts and reducing backlog. The volume of games played was
helped in part by the creation of a team whose focus is on providing refresher training for the
MiniGame process. “We want to encourage organic development of new games that come from
the bottom up,” says Godfrey.

MiniGames™ | 7

“One thing GGOB has done is getting the
employees to think and ask questions
they never would have thought of before.
Examples are an employee asking how
much the tools cost when an error
occurs. They now know that it is dollar
for dollar bottom line. Although I think
we are still early in the process. The
teams that have formed because of the
department scoreboards are very strong.”

~ Jason Carlson, Production Manager

8 | MiniGames™

02 GORILLA BANANAS

By Argent Tape & Label
argent-label.com
Primarily manufactures and remanufactures heavy-duty diesel
fuel injection systems and related components.

MiniGames™ | 9

GORILLA BANANAS

Company Name: Argent Tape & Label
1 Set the Objective: The targeted problem or opportunity.

Interact with inactive customers

2 Set the Improvement Goal: X to Y by when.
Gain new sales with customers who have not been active

3 Estimate the Benefit: The potential impact/return.
We were able to reengage multiple customers that we already had vendor codes with

4 Identify the Players: Who can impact the game?
The sales team

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.
6 months

6 Create a Theme: Be creative!
Gorilla bananas

10 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

It is still active!

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?
It is still active!

MiniGame Spotlight

ATL has found that MiniGames have been effective at addressing multiple challenges inside the
business, from continuous improvements, to tackling open tasks, and improving various efficien-
cies. One example is how one MiniGame generated more than 35 ideas from team members
about how they could increase margins by improving efficiencies and reducing costs.

MiniGames™ | 11

“It is refreshing to be part of a
company in which members are
engaged in creating efficiency
and continuous improvements.”

~ Cathie Melvin, Account Manager

12 | MiniGames™

03 SHOOT FOR
THE MOON
By Double O
doubleoinc.com
Founded in 1997, Double O designs, supplies, installs, and ser-
vices commercial glazing, windows, and doors.

MiniGames™ | 13

SHOOT FOR THE MOON

Company Name: Double O
1 Set the Objective: The targeted problem or opportunity.

To bring in more sales and revenue by bidding more and larger projects

2 Set the Improvement Goal: X to Y by when.
Before the game began, we averaged $615,000 per week with a closing ratio of 24%
Bid an average of 760,000 for first 3 weeks
Bid an average of 860,000 for second 3 weeks
Bid an average of 960,000 for third 3 weeks

3 Estimate the Benefit: The potential impact/return.
Bidding more projects while maintaining our closing ratio, will bring more revenue into
the company. Winning this challenge will increase our revenue to $12 million for 2020 compared to
our current 2019 plan, achieving this and making a lasting change will increase our revenue $2 million
annually and our GP $500k.

4 Identify the Players: Who can impact the game?
The Sales Team and Project Estimators

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

9 Weeks duration, then holding that new level moving forward

6 Create a Theme: Be creative!
Shoot for the Moon - using a space themed board and space themed food prizes

14 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

As detailed in the photo, the prizes included a donut party, BBBS-branded air freshener, and a
drawing for a free car wash per the dates illustrated above. Unfortunately, a picture of the final
scoreboard is not available.
9 Play the Game: Plan promotions and appoint a score keeper.
The sales team kept score and reported in their weekly meetings. They achieved all of their goals
ahead of schedule. And that level of estimating has been maintained and even exceeded ever since.
10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight

An example of one MiniGame the team played in 2018 was called “Shoot the Moon,” which had
a nine-week goal to bring in more sales and revenue by bidding more and larger projects while
maintaining a healthy closing ratio. Winning the challenge would create a lasting change that would
increase the company’s revenue $2 million annually with a gross profit of some $500,000.

MiniGames™ | 15

“One of the dynamic impacts that GGOB
has had is with our younger field team
workers who are learning and experiencing
how business fundamentals work and
the impact of what they do / don’t do
effects specific areas of the business.
It has created a sense of team where
we are all ‘in this together’ pulling for a
better place to work and even realizing
bonuses from good performance.”

~ Tom Ralya, Manager,
Sales & Client Relations

16 | MiniGames™

04 “BUDDING“ BUSINESS
RELATIONSHIPS

By Essential Ingredients
essentialingredients.com
Essential Ingredients (Ei) was founded in May 1996 in in
Augusta, GA. The company, which distributes chemicals and
other supplies to the cosmetics industry, has been 100%
employee-owned since 2011. With a stated purpose of “being a
blessing to others and inspiring others to be a blessing as well,”
Essential Ingredients is driven to remain independent and live
out this purpose for decades to come.

MiniGames™ | 17

“BUDDING” BUSINESS RELATIONSHIPS

Company Name: Essential Ingredients

1 Set the Objective: The targeted problem or opportunity.

The purpose was to develop better communication skills and relationship building with our new and
established Supplier contacts and Team members within our own organization

2 Set the Improvement Goal: X to Y by when.

Over 4 weeks, the Supply Chain team members will create conversations and gain more knowledge
about our supplier contacts to develop relationship skills. Fore each new fact that they learn about the
contact or team member, they will earn a point tallied weekly to earn pieces for Mr Potato head’s body.

3 Estimate the Benefit: The potential impact/return.

Over the 30 days, the following results occurred:
92 documented examples of relationship building occurred 10 unique suppliers of Ei were targeted for
interaction representing 82% of Ei’s revenue Leveraging these relationship that were developed from
the game, the following occurred A customer crisis regarding a product in short supply experienced
enhance and early warning and a larger allotment of a criti cal raw material A willingness from a CSR
at a supplier allocating additional raw materials to Ei resulting in no customer plant outages Access to
production planners that had previously been limited

4 Identify the Players: Who can impact the game?

The Players: The 6 buyers from Ei’s Supply Chain team
The Score Keeper: Julie Vibert, Supply Chain coordinator
The Game Keeper and Sponsor: Mary Mroczkowski, Director of Supply Chain

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

30 days from launch 06/08/2018 through 07/08/2018

6 Create a Theme: Be creative!
“Budding relationships” based on Mr Potato Head. As success occurred, Mr Potato Head’s features were
added to demonstrate progress “Budding” Business Relationships

18 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

1st level prize: Potato Bar with all the fixings
Middle Prize: Starbucks Treat
Grand Prize: Team fun at “Main Event” a local theme park
9 Play the Game: Plan promotions and appoint a score keeper.
The scorekeeper was Julie Vibert who updated the scorecard daily and provided verbal at the weekly
Supply Chain Huddle

10 Celebrate the Win: How and when will the win be celebrated?
Celebrate with the team at a local theme park.

MiniGame Spotlight

MiniGames have become an important way the Ei team tackles problems and creates new habits.
For example, one recent MiniGame was called “Let’s Get it on Like Donkey Kong – the Glycerin
Challenge,” which was targeted at growing a product line that previously had limited penetration.
The MiniGame helped focus the team’s efforts on building customer awareness and exposure to
the product. The result was an impressive 4x in targeted growth—just short of 100 metric tons of
new business.

MiniGames™ | 19

“Despite years of working for very large companies, I
was never privy to the bottom line. We either received
a bonus at the end of the year or didn’t – only a handful
of people really knew why. When they went public, it
was a madhouse of clandestine meetings and money
manipulation to make the share price go higher. It seemed
duplicitous and made me very nervous…the open-book
management we have all learned at Ei has been like a light
to me; I’m so grateful. I think about our bottom line with
every purchase I make for Ei, and love to learn from those
around me who do the same. We have leaders who share
as much as possible about financial details, and even
stop to teach the basics to anyone who wants to learn…
Thanks to what I’ve learned from GGOB, I know to look not
just days out but months (and hope to advance to years)
for our financial roadmap. I have financial goals now;
this is a statement I never imagined I’d be able to make.”

~ Heidi Floyd, Executive Assistant

20 | MiniGames™

05 BETTING IT ALL
ON GREEN
By GRC
globalrecoverycorp.com
Global Recovery Corp. (GRC) was spun-out of a department
of SRC Logistics back in 2013 with just five employees. The
company works with original equipment manufacturers
(OEMs) to help maximize their return on aging, obsolete
core inventories and scrap.

MiniGames™ | 21

BETTING IT ALL ON GREEN

Company Name: GRC

1 Set the Objective: The targeted problem or opportunity.

The objective of “Betting it all on Green” is to foster teamwork between the warehouse and sales to
quickly and efficiently turn a large purchase of inventory into cash.

2 Set the Improvement Goal: X to Y by when.

The goal was to turn a multi-truckload purchase of $220,000 in engines into sales with a total margin
of at least $60,000 margin in 90 days.

3 Estimate the Benefit: The potential impact/return.

As a result of the minigame we were able to get all of the material unloaded, inspected, received in our
system and in the proper condition for sale within 3 days. This allowed our sales team to get the engines
listed and begin selling. GRC was able to sell $168,081 or 76% of the engines within 90 days with a total
margin of $88,596. A customer crisis regarding a product in short supply experienced enhance and early
warning and a larger allotment of a criti cal raw material. A willingness from a CSR at a supplier allocating
additional raw materials to Ei resulting in no customer plant outages. Access to production planners that
had previously been limited

4 Identify the Players: Who can impact the game?

All of the employees were involved in the game as the warehouse handled receiving and shipping all of
the materials and the whole sales team had a hand in getting them sold. The support staff was also
involved as they were responsible for getting new customersset up, handling payments, and making sure
all orders were processed.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

The time frame was 90 days from the day engines started coming in on Monday May 7-Friday August 3.

6 Create a Theme: Be creative!
Our industry has a lot of risk as we buy old and obsolete inventory. We thought a gambling theme was
appropriate due to the uncertainty of sales on the inventory we are buying.

22 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Going with the gambling theme, the prizes were also a gamble. As a group the employees would
earn spins on the roulette wheel during weekly huddles. Employees took turns spinning and if they
guessed the correct color then money would be added to the pot for the entire group. At the end of
the game all of the employees would split the pot.

9 Play the Game: Plan promotions and appoint a score keeper.
Keaton Paylor (Sales Manager) and Kelly Mullins (CFO)

10 Celebrate the Win: How and when will the win be celebrated?
Wins were celebrated each week in the huddle by announcing progress of the minigame and issuing
spins on the roulette wheel adding to the pot. At the end of the minigame the overall results were
announced to the employees and the pot was split awarding all employees with a payout.

MiniGame Spotlight

The GRC team uses MiniGames to promote accountability and to celebrate wins as a team. One
example was a sales department challenge to improve descriptions and increase the number of
inventory items listed on eBay. As a result of playing the game, and improving the quality of their
listings, their eBay revenue is up 64% year-over-year. A second example was a MiniGame aimed at
speeding up their receipt to shipment process—which generated an additional $89,000 in margin
in just 90 days.

MiniGames™ | 23

“Playing The Great Game of Business empowers
me to make business decisions and know the
impact of those decisions on a daily basis. As an
employee,Iappreciatefocusingonspecificbusiness
challenges and turning those challenges into a
benefit to the company. When we play MiniGames
it makes it feel like we are doing something
different even if it is just putting a spin on the same
thing. I have never worked for a company that
openly discusses the company’s long-term growth
and strategy like GRC. I feel like I am involved in
shaping the company when we discuss goals and
strategy in our huddles. I don’t know if I could go
back to working for a traditionally ran company.”

~ Keaton Paylor, National Sales Manager

24 | MiniGames™

06 TAKE ME OUT TO
THE BALL GAME

By Guy Engineering
guyengr.com
GUY Engineering is a consulting firm with extensive experience
in civil engineering and land surveying. Since 1987, GUY has
been providing quality design work on hundreds of projects
ranging from roadway and bridge designs to water distribution
and sanitary sewer improvements throughout the state of
Oklahoma.

MiniGames™ | 25

TAKE ME OUT TO THE BALL GAME

Company Name: Guy Engineering

1 Set the Objective: The targeted problem or opportunity.
Increase billable hours, revenue, the critical number and get a bonus!

2 Set the Improvement Goal: X to Y by when.

Increase collective billable hours to at least 826 or more each week over the nine weeks of the game.
Stretch goal of 850 hours each week.

3 Estimate the Benefit: The potential impact/return.

The game energized everyone in the company! it was easy to understand and simple to implement. In
addition, everyone was able to participate. Even people who aren’t usually billable were able to contribute,
as the billable folks realized they could ask for help with tasks such as binding and printing. Billable
hours increased by 7.73%, which led to a 10% increase in revenue over the first quarter, or $109,247. In
addition, our a revenue labor ratio (our critical number) increased from 1.65 in the first quarter to 1.79
in the second quarter. This upswing continued into the third quarter.
Financial benefit : $10,9247

4 Identify the Players: Who can impact the game?

All employees. Goal was to collectively have 826 or more billable hours each week. Those people who
are not typically billable contributed by handling additional overhead tasks so others could stay billable or
by helping with billable tasks they could perform (such as assembling reports

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

April 30 to June 29. Every week was an inning in the ball game.

6 Create a Theme: Be creative!
Take Me Out to the Ball Game.

26 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Each inning won employees received a small baseball themed prize such as a package of
cracker jacks or an inflatable baseball bat. Win five innings baseball themed party with hot dogs and
a wiffle ball game. Win seven innings snow cone truck. Win nine innings dunk tank Win stretch goal
GUY baseball jersey.
9 Play the Game: Plan promotions and appoint a score keeper.

The GO Team promoted the game and acted as scorekeepers. They announced updates
regularly, passed out prizes, hung posters, and otherwise made sure everyone focused on the game and
what we all needed to do together to win.

10 Celebrate the Win: How and when will the win be celebrated?
Every week we exceeded 825 billable hours counted as winning an inning, and employees received a small
baseball themed prize such as a package of cracker jacks or an inflatable baseball bat. Winning five
innings earned a baseball themed party with hot dogs and a wiffle ball game. Winning seven innings added
a visit from a snow cone truck to the party. Winning all nine innings added a dunk tank to the party, with
one of the vice presidents volunteering to be in the tank. Meeting our stretch goal of an average of 850
billable hours per week over the course of the game earned everyone a GUY baseball jersey.

MiniGame Spotlight

The GUY team strives to hold two to three company-wide MiniGames each year— focusing on
such diverse topics as financial literacy, productivity, culture, and personal health. “MiniGames
help us focus deeply on a particular issue and are always fun,” says Blickensderfer.

MiniGames™ | 27

“Everyone feels the impact when we
share the numbers in our huddle. When
things don’t look good in our forecast,
you can feel the energy flow out. But that
doesn’t mean we give up. We all know we
can still turn things around in the coming
weeks. We all have the confidence that
we can do better. We immediately make
adjustments to upcoming work schedules
and plans to bring the numbers up.”

~ Stacey Schifferdecker, Business
Development/Marketing Coordinator

28 | MiniGames™

07 INGENIOUS
INNOVATORS

By imageOne
imageoneway.com
“The Great Game of Business® (GGOB) has helped me to feel
like I can be an agent of change in our business. I have so
much gratitude for imageOne for allowing their team members
to act as owners. Knowing that your thoughts and ideas matter
makes a world of difference. When you feel that your input
matters a job is no longer a job—it is a joyful gift.” ~ Holly
Linton, Junior Accountant

MiniGames™ | 29

INGENIOUS INNOVATORS

Company Name: imageOne

1 Set the Objective: The targeted problem or opportunity.
Ingenious Innovators was introduced in an effort to put a focus on process improvements. The goal
of this game was to set process improvements that reduce task time and save money. For each
improvement, either one, two, or four pieces of the puzzle were revealed until the image below became
fully visible. Each puzzle piece that an individual earned counted as an entry into a raffle to win one of
two $100 gift cards to a place of their choice.

2 Set the Improvement Goal: X to Y by when.

Inspired by our company goal to tackle 1-3 process improvements per quarter, this minigame challenged
our team to become more automated, efficient, and prepared to handle our growing sales volume by
identifying and solving process challenges.

3 Estimate the Benefit: The potential impact/return.

This minigame allowed imageOne to implement 4 new processes, which created an initial savings of
$35,000 and 104 hours of productivity. We expect those metrics to compound with our growth.

4 Identify the Players: Who can impact the game?

Our entire 65-member team was able to participate in the Ingenious Innovators minigame.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

This game launched 4/1/18 and lasted until all twelve (12) puzzle pieces revealed the picture hidden
underneath.

6 Create a Theme: Be creative!
Team member Holly Linton created a themed presentation to kick off the minigame, along with a large
puzzle piece gameboard and numerous motivational emails.

30 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Earning (1) Puzzle Piece. Task reduction time of 1 hour or less. A “minor” BUT meaningful process
improvement. An innovation that enriches the culture at imageOne. Earning (2) Puzzle Pieces. A process
improvement that results in a cost savings over $500. A process improvement that results in a task
reduction time over one hour. BONUS: a process that achieves a cost savings over $5,000 or 8 hours
of work time earns the player FOUR puzzle pieces. WINNING Each earned puzzle piece is an entry into a
drawing for (2) $100 gift cards once all 12 pieces have been earned.
9 Play the Game: Plan promotions and appoint a score keeper.

Game lead, Holly Linton, kept the team motivated through emails, updates at our bi-weekly
Download, and posts on Yammer, our internal social channel.

10 Celebrate the Win: How and when will the win be celebrated?

All team members who earned puzzle pieces based on the criteria outlined in question 8 were entered
into the drawing for (2) $100 gift cards at the establishment of their choice. In addition, letters
of gratitude were also exchanged between team members, who felt the relief of more efficient
processes. The winners were announced via email and Yammer, our internal company social channel.

MiniGame Spotlight

“MiniGames help us focus deeply on a particular issue and are always fun,” says Blickensderfer.
The team’s 2018 strategic plan also required each department or team to participate in at least
one “microgame”—a department-level MiniGame—each year, with the goal of helping a particu-
lar department address issues or problems specific to their area. “Our goal is to keep MiniGames
and microgames simple, focused, and fun,” says Blickensderfer.

MiniGames™ | 31

“I feel it has unified and strengthened us and
made dealing with challenges really fun. The
use of MiniGames helps us creatively solve
business challenges and sheds light on areas
of the company that I may not have had an
insight into. On a personal level, I am able to
set and then break down larger financial goals
with my children into smaller MiniGames,
which they really enjoy. Right now we have a
VR headset MiniGame going with my son, and
I’m confident he’s making the small changes he
needs to reach his September deadline and win
his Big Game! The GGOB experience is one that
will stay with me for a lifetime. I am grateful!”

~ Tracey Iverson, Marketing Coordinator

32 | MiniGames™

08 SLAY THE DELAY

By intrustIT
intrust-it.com
Intrust IT, which was founded in 1992, provides information
technology support for small and medium-sized businesses
that can’t afford an IT department of their own. The firm boasts
more than 100 customers, most of who reside in the greater
Cincinnati area.

MiniGames™ | 33

SLAY THE DELAY

Company Name: intrustIT
1 Set the Objective: The targeted problem or opportunity.

SLA (service level agreement) response times were being missed.

2 Set the Improvement Goal: X to Y by when.
The goal was to decrease the number of SLAs missed from 60 to 25 tickets.

3 Estimate the Benefit: The potential impact/return.
Reaching our goal will help up improve our customer experience and increase response time.

4 Identify the Players: Who can impact the game?
The players are the service desk technicians, engineers, and dispatcher.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.
10/15/2018
12/15/2018

6 Create a Theme: Be creative!
Slay the Delay is the title of this game. We will use a thermometer to track the decrease in missed
tickets.

34 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight

Rettig says that MiniGames played a key role in implementing Great Game™ as they helped get
everyone excited about The Game while also providing some early wins and rewards before they
implemented their full bonus program. “We still do MiniGames,” says Rettig, “but not as fre-
quently because the engagement has been so good in the financial side and the bonus program
that we haven’t had to lean too heavily on them.”

MiniGames™ | 35

“I have implemented some of the
concepts in my own home to try to help
my children understand how they can
help impact financial things at home.
Turning off lights, not wasting food,
etc. I could see some of the older kids
starting to ‘get it’ when they got a chance
to see where the $$ go each month.”

~ Chad Adams, VP of Operations

36 | MiniGames™

09 FLUSH THE DEBT!

By Jenner Ag
jennerag.com
Jenner Ag, the Case IH Agriculture Application Equipment
Distributor for the states of Illinois and Indiana—a
consolidation of four different companies—has been serving its
customers for 54 years and counting.

MiniGames™ | 37

FLUSH THE DEBT!

Company Name: Jenner Ag

1 Set the Objective: The targeted problem or opportunity.

Flush the Debt focused on increasing inventory turnaround and reducing debt. Employees were
challenged to flush our debt by doing everything from making a sale and collecting receivables to
reducing inventory.

2 Set the Improvement Goal: X to Y by when.

We have a goal of increasing our turns and reducing inventory
August 31st increase to 1.5, September 30th increase
to 2.0, and October 31st increase to 2.5!

3 Estimate the Benefit: The potential impact/return.

Increasing our turns reduces our inventory and increases our bottom line. Our goal was to reduce our
line of credit significantly. This in turn means we spend less money in interest payments to the bank.

4 Identify the Players: Who can impact the game?

Our Flush the Debt MiniGame was a company wide game all employees have the potential to impact
the bottom line. Increasing sales, collecting receivables, turning in work order in a timely manner, and
reducing inventory all have a significant effect on our debt.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Our Flush the Debt Minigame ran from August 1
st October 31 st

6 Create a Theme: Be creative!
Our Flush the Debt theme was toilet humor! We had a toilet on display in our lobby with “poo emojis”
labeled with ideas to help reduce debt. We had “Roll Call” each week featuring shout outs to team
members with big wins. And we wouldn’t want to forget our massive, two state wide scavenger hunt
THE QUEST FOR THE GOLDEN PLUNGER! To keep all associates up to date with game play, we shared
out bi weekly videos highlighting our wins, great focus areas and some good old fashioned potty puns!

38 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight

In 2018, Jenner Ag shifted the focus of their MiniGames from rewards and recognition to
emphasizing educational aspects. One example was a game called “Bridge the Gap,” where
the goal as to increase customer satisfaction scores by improving follow ups with customers.
Another company-wide MiniGame the team played was called “Flush the Debt,” which focused
on increasing inventory turnaround and reducing debt by collecting receivables—where
progress was tracked, aptly enough on a toilet scoreboard.

MiniGames™ | 39

“The Game gives us the
opportunity to learn in a
fun way – from each other,
as well as having the chance
to teach each other too!”

~ Aaron David, Service
Department

40 | MiniGames™

10 GHOSTBUSTERS

By Kiolbassa
kiolbassa.com
The company is a fast-growing craft manufacturer of authentic
premium sausage and food products. The company’s sausages,
which are often described as “the best sausage I’ve ever had in
my life,” are now sold across the U.S. and Mexico.

MiniGames™ | 41

GHOSTBUSTERS

Company Name: Kiolbassa

1 Set the Objective: The targeted problem or opportunity.
To increase our Bizerba uptime in increments of 10% starting from 60% to 90% for scheduled hours
worked for 17 weeks broken up by 30,60, 90 days BRINGING AWARENESS THROUGH TEACHING
POINTS AND ALSO FIXING THE COMMUNICATING PROCESS

2 Set the Improvement Goal: X to Y by when.
30 days 70%
60 days 80%
90 days 90%
MEASUREMENT BY EACH LINE?

3 Estimate the Benefit: The potential impact/return.
No double handling the product, less downtime, more efficient, less labor, more awareness

4 Identify the Players: Who can impact the game?
ERICK, ISRAEL M, ISRAEL R, MIKE T, STEVE H, JORDAN Y, ISIDORO, WILLIE, CALEB, TRAVIS

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

START DATE: MARCH 5TH
1ST MILESTONE DATE: APRIL 5TH
17 WEEKS

6 Create a Theme: Be creative!
busting bizerba ghosts ideas to help reduce debt.

42 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

30 oz custom made yeti cup
Dave & Busters Lunch
Ghost buster shirt
9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight

One of the MiniGames the Kiolbassa team played in 2018 had a Ghostbusters theme: the goal was
to track the downtime of a labeling program on three production lines. The team brainstormed all
the possible problems which could or may occur and each problem was identified as a “ghost”. The
object was to eliminate all the “ghosts” resulting in longer run times. The team tracked the pro-
graming problems for 90 days and found that a single issue was causing us over $541,632 down-
time each year. By identifying the key culprit, the team then begin to find a more reliable labeling
program.

MiniGames™ | 43

“I remember when I was applying for a job at
Kiolbassa and I saw financials everywhere,
my first thought was that someone was going
to get in trouble. This was so different than
what I was used to. Now that I’m a manager,
it’s my role to encourage my team members
to own their lines and, if they see something
that doesn’t look right, to explain it. If we have
questions, other people have them, too. I
can’t imagine ever going to work somewhere
where I don’t know how the business is doing.”

~ Lisa Gutting, Manager of Sales Analysis

44 | MiniGames™

11 FILLING FOR FRO-YO!

By Lake Havasu Family Eye Care
lakehavasufamilyeyecare.com
Provides optometric services and eye care products including
eyeglasses, specialty eyewear, frames, and contact lenses.

MiniGames™ | 45

FILLING FOR FRO-YO!

Company Name: Lake Havasu Family Eye Care
1 Set the Objective: The targeted problem or opportunity.

The objective of this MiniGame is to have the Special Testing Schedule (CVF’s, OCT, Diposys and Contact
Lens Evals) filled with 80% or more.

2 Set the Improvement Goal: X to Y by when.
We have never tracked the special testing fill rate so our goal is to create a baseline by the end of
Quarter 1.

3 Estimate the Benefit: The potential impact/return.
Increasing special testing fill rate increases our clinic revenue.

4 Identify the Players: Who can impact the game?
All technicians (workups and scribes): Jocelyn, Denissa, Melissa, Kimi, Lexi and Tiffany.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Quarter 1. Each month will be displayed but goal is entire quarter.

6 Create a Theme: Be creative!
Frozen yogurt scoops with toppings represent fill rate percentages. Each bowl represents 1 month.
Scoops = 10%
Toppings = 1%

46 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

At the end of the quarter, if 80% fill rate is achieved then each players receives a $20.00 FroYo gift
card.
9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?
Each player was awarded a $20.00 FroYo gift card to use with family and friends.

MiniGame Spotlight

The practice is made up of four departments—Clinic, Optical, Business Office, and Front Of-
fice—and each of them have run MiniGames of their own. In the Clinic department, for example,
they played a game focused on OPTOS %—an optional retinal photo that costs patients extra
money. That rate stood at 65% in 2016, but thanks to the MiniGame, they’ve boosted it to 95% in
2019. The optical department has been particularly successful running MiniGames—and winning
them—as their success rate has been more than 90% in the MiniGames they’ve played even when
they’ve had big stretch goals.

MiniGames™ | 47

“GGOB has impacted me by making me
realize how we allocate our professional
and product fees monthly and throughout
the year. It has also allowed me to learn
how to spend appropriately. In addition,
it has made me much more aware of how
to budget my personal finances at home.”

~ Ursula Gresham, Certified Optician

48 | MiniGames™

12 FOLLOW THE
LLT ROAD
By Laserlight
laserlight.com
Laser Light Technologies provides high-tech laser-based
contract manufacturing, laser systems, and engineering services
that includes solutions ranging from micro drilling holes in
plastic for industrial printers to precision fabrication of life-
saving medical devices.

MiniGames™ | 49

FOLLOW THE LLT ROAD

Company Name: Laserlight
1 Set the Objective: The targeted problem or opportunity.

This game focuses on rebuilding inventory for one of our customers.

2 Set the Improvement Goal: X to Y by when.
To achieve 100% inventory for the particular customer from October
December.

3 Estimate the Benefit: The potential impact/return.
Laser Light Technologies is required by contract to meet inventory requirements for our largest client.
Production does not have to urgently locate parts and overload operators.

4 Identify the Players: Who can impact the game?
28 players total including Clean Room, Engineers, Green Room, Quality, and Temp Room.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

October 1st
December 30 th.

6 Create a Theme: Be creative!
Follow the LLT Road

50 | MiniGames™