MiniGame_eBook

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Month 1: Caramel apple station Final Prize: Soup and chili cook off
Month 2: Post-Thanksgiving feast
Month 3: Post New Year’s toast and lottery ticket

9 Play the Game: Plan promotions and appoint a score keeper.
Chris and Kimberly

10 Celebrate the Win: How and when will the win be celebrated?

All levels were achieved and subsequent celebrations were held after each tier. Unfortunately, we
did not take pictures.

MiniGame Spotlight

The team played about four MiniGames per year. Each quarter, they roll out a new MiniGame
aimed at different areas, like boosting morale, increasing efficiency, or improving their critical
number. Hannan would also like to find new ways for the team to think outside the box and
come up with new MiniGame concepts as well.

MiniGames™ | 51

“Following the GGOB methodology had
significant impacts on my personal life.
The financial literacy training and score
board interaction helped me manage my
own personal finances better. I think twice
before making an investment and made
considerable changes in my overall spending
habits. I was able to pay off my student loan
earlier than I anticipated by managing and
prioritizing my finances better from the tips
I learned from the GGOB methodology.”

~ Kannan Suresh Kumar, Quality Manager

52 | MiniGames™

13 GRIDIRON MINIGAMES

By Malco
malcoproducts.com
Malco, which started in 1950 and is now 100% employee
owned, manufactures high-quality, specialty hand tools that
help construction contractors, including professionals who
service heating and air conditioners, do their jobs better.

MiniGames™ | 53

GRIDIRON MINIGAMES

Company Name: Malco

1 Set the Objective: The targeted problem or opportunity.

Get departments thinking about process improvements in their area that ultimately affect profit

2 Set the Improvement Goal: X to Y by when.

Each team makes a process improvement to improve productivity/reduce white space
Level 1: Everyone in each team submits a process improvement idea. Minimal resources from outside the
team. At least one process improvement is selected for implementation.
Level 2: At least one process improvement is implemented in each team by December 30th
Level 3: 12 members from each team present improvement in company huddle (not supervisor or
manager, and not a previous presenter). 2 3 minutes max. Presentations must be scheduled for a future
date by December 14 th . Presenters should explain the process improvement in their area (pictures
encouraged), how the improvement affects Malco’s profit, and what their team chose as their final prize
to celebrate. Teams are encouraged to use football themes but not required.

3 Estimate the Benefit: The potential impact/return.

Malco desires that associates think as owners. This game will provide associates time and resources to
accomplish an improvement a nd gets
associates in front of their peers to share their improvements

4 Identify the Players: Who can impact the game?

All teams are identified, led by department supervisor or manager.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Q4, detailed work in team meetings, overall score board updates in mentioned company huddle

6 Create a Theme: Be creative!
Theme: GRIDIRON mini GAMES. Teams need to take their football across the Gridiron to reach each of
the levels with level 3 as a touchdown! Overall company scoreboard kept in lunchroom. Teams will not
have individual scoreboards.

54 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

TBD by each team, these are team celebrations, use football themes if possible.
Company reward for level 3 if your team reaches level 3 each team member will be put in a drawing
for a chance to win 3 fabulo us prizes: #1 (2) Tickets to see the Vikings play the Bears Jan 1, 2017.
#2 NFL Football, #3 Brat package from Petty Brothers
9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?
All levels were achieved and subsequent
celebrations were held after each tier.
Unfortunately, we did not take pictures.

MiniGame Spotlight

MiniGames have evolved from management driven improvements to more grass roots de-
partment level problem solving, many of which have resulted in a direct line of sight to the net
operating profit line. MiniGames are announced at the company’s weekly huddles, where the
participating team members give a presentation detailing their achievements.

MiniGames™ | 55

“The GGOB has brought change to Malco
by having everyone getting the same
information. In our huddles, questions get
answered and we learn about the other areas
of the business. If we have issues everyone
is aware of it immediately, where before
we only heard about things quarterly. The
MiniGames have also benefitted Malco. It has
made things more efficient and saved time,
which saves money. It also makes associates
aware that little changes make a big impact.”

~ Sarah Zipoy, Machine Tool/CNC
Operator

56 | MiniGames™

14 CHASING TACOS

By Peterson Trucks
petersontrucks.com
Peterson Trucks International (PTI), which started in 2012, is
now the Bay Area’s official International Trucks Dealer. The
business offers a full service lease and rental fleet, both new
and used truck sales, highly trained technicians, an unmatched
parts inventory, and state-of-the-art repair shops at multiple
locations.

MiniGames™ | 57

CHASING TACOS

Company Name: Peterson Trucks

1 Set the Objective: The targeted problem or opportunity.
The objective was to raise our Preventative Maintenance (PM) Currency to 95%. PM Currency is defined
as the number of trucksinour rental, lease, and maintenance fleet, divided by how many we’ve been able
to service within the last 90 days by our mobile maintenance technicians.

2 Set the Improvement Goal: X to Y by when.
The goal was to raise the PM Currency from 82% to 95% in 90 days.

3 Estimate the Benefit: The potential impact/return.
At the 90 day mark, PM Currency hit a high of 97%!
PM currency is the lifeblood of Peterson Idealease. When techs perform preventative maintenance
on trucks every 90 days; theyare able to inspect and correct any damages or notify of repairs in a
timely fashion. The higher the currency is, the less service calls and less breakdowns occur. This in-
turn makes the cost of running the truck and the profit return on the lease higher. It also keeps our
customers up and running, which is priority one.

4 Identify the Players: Who can impact the game?
Everyone in the Idealease service department was involved. Each region of techs have their own section
to increase to 95% individually and then can assist techs in other regions when available.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

90 days to be marked at 30, 60 and 90.

6 Create a Theme: Be creative!
Fiesta themed.

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Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Prize 1. Chips and salsa (salsa prepared by a staff member) party
Prize 2. Custom Idealease themed sarapes given to all participants
Prize 3. Full catering from local taco truck company with all participants invited to celebrate
9 Play the Game: Plan promotions and appoint a score keeper.
Our service admin tracked the score daily and service sheets were turned in by technicians.

10 Celebrate the Win: How and when will the win be celebrated?
A fiesta at work with a taco truck.

MiniGame Spotlight

“MiniGames are the breeding ground for learning and engagement, especially for our front-line
employees,” says Bagwell. The most successful games the team has played are not those that
produce prizes, but the ones that have taught their employees about the business. The team
struggled to get their technicians to understand Profit After Direct Expenses (PADE) and how
long into the month it took before they began to actually turn a profit. “It’s the most successful
MiniGame that we’ve played because we finally found a way to educate our employees in a way
that made sense to them,” says Bagwell. “It got us to the point of being able to create and play
financial games.”

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The GGOB is, in my opinion, the best way to
run a business. The organization is utilizing the
collective intelligence of the many people in
it. People want to be associated with a TEAM
that wins. When the inputs of those individuals
are recognized and implemented, successful
improvement occurs. The overall group is willing
to recognize areas of needed improvement,
implement appropriate changes, and work to
see the new procedures succeed. People will
support changes they are involved in setting up.”

~ Curtis Staton, General Manager,
Product Support

60 | MiniGames™

15 PUSHEEN PATROL

By Rail Trail Flatbread Co.
railtrailflatbread.com
Built up by a team of five partners on December 12, 2012, Rail
Trail began as a family friendly restaurant that serves flatbread
pizza and other American classic dishes. The company has
more recently expanded by opening a micro-creamery and a
speakeasy-style bar.

MiniGames™ | 61

PUSHEEN PATROL

Company Name: Rail Trail Flatbread Co.

1 Set the Objective: The targeted problem or opportunity.
Increase staffing by engaging in a recruitment game. Creating a proactive recruitment mentality among
team.

2 Set the Improvement Goal: X to Y by when.

Over an eight week period the team of eight engaged in over fifteen outbound
recruitment visits, handed out specially branded cards on a weekly basis and
engaged on social platforms in order to recruit new talent. Goal of one new
hire in eight weeks was reached.

3 Estimate the Benefit: The potential impact/return.

The goal was to create a foundation of recruitment internally that would foster a
culture of proactive promoters of the business. The benefit was a training and
mindset to always be looking for talent. It has created an ongoing pipeline of
canidates identified by those close to our culture and business.

4 Identify the Players: Who can impact the game?

The entire bar staff and leadership at Less Than
Greater Than participated.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

October 2018 - December 2018

6 Create a Theme: Be creative!
“Pusheen Patrol” - captured the “be the cat” or the proactive mentality and the idea of pounding
pavement and actively recruiting.

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Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight

The Rail Trail team has found great success in playing MiniGames built around hiring, cost of
goods, and guest check averages. With one game, the team increased sales 2%, and in another,
they significantly reduced waste in a trackable way.

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“OBM for me has really established a
great management system for us. It has
developed myself and the team into
forwardandupwardthinkingindividuals.
OBM has created a language for our
companythatIbelieveisgroundbreaking.
It’s a truly remarkable thing to be part of.”

~ Thomas Kepner, Executive Chef

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16 LOVE YOUR SELFIE

By SuperSuds
supersuds.com
The business owns and operates 26 different laundromats,
all of which feature highly efficient large-load and high-speed
washers and dryers, across four states on the east coast.

MiniGames™ | 65

LOVE YOUR SELFIE

Company Name: SuperSuds

1 Set the Objective: The targeted problem or opportunity.
Management decided that we needed to motivate our store staff to interact more with our customers.
Therefore, we rolled out a minigame that would be fun and would force attendants to have a more
direct interchange with everyone who came in the door. We also wanted all our staff members to join
our private company FB page and this mini game would require some interaction on the page in order
participate.

2 Set the Improvement Goal: X to Y by when.

Our goal was to improve the interaction between customer and attendant in the hopes of diversifying us,
as a company.

3 Estimate the Benefit: The potential impact/return.

Significant increases in sales were seen in stores with high participation.

4 Identify the Players: Who can impact the game?

The participants were all store level employees.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Three months

6 Create a Theme: Be creative!
“Love Your Selfie”
So, the hopes of generating a phone list to send out mass text messages promoting our stores, we gave
each store a Facebook selfie square and had them take pictures of customers and post those pictures
on our private FB page. If the attendant got the picture as well as contact in for mation, they received 3
points. Each store had a 30pt (10 customer) requirement for each month.

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Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Multiple prizes were listed on the prize wheel, such as a SuperSuds t-shirt, gift cards, SuperSuds
water bottle, and cash.
9 Play the Game: Plan promotions and appoint a score keeper.
Our service admin tracked the score daily and service sheets were turned in by technicians.

10 Celebrate the Win: How and when will the win be celebrated?
Because all our huddles are held remotely all wins are celebrated during those meetings. For
stores that made their monthly numbers, they were allowed a spin and everyone in the store received
whatever prize came up on the wheel. The store with the most pics and contact info from customers
at the end of the mini game received a $100 for every employee. One store pulled in 130 contacts.

MiniGame Spotlight

An example of a successful MinGame ran at SuperSuds involved a goal to get store operators to
engage more with customers by encouraging them to take selfie photos with customers, which
would then be posted to the company’s Facebook page. Every store that hit their targets were
given the chance to spin a prize wheel. One store won the grand prize, snapping some 130 self-
ies over three months, which earned every employee in the store $100.

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“The GGOB Huddles have changed my
work life and taught me how to manage
my own money differently. I have learned
different things about how the company
runs and how to save the company
money. It’s also pretty good when the
companydoeswell,wearegivenabonus!”

~ Pam Brown, Store Manager

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17 THE HOUSE THAT
VENTURITY BUILT
By Venturity Financial Partners
venturity.com
Founded in 2001, Venturity provides back-office Controller and
transaction processing services as well as financial consulting
to privately-held companies, with the goal of providing them
with peace of mind knowing that their financial information is
accurately represented and tells the story of their business.

MiniGames™ | 69

THE HOUSE THAT VENTURITY BUILT

Company Name: Venturity

1 Set the Objective: The targeted problem or opportunity.
Build better “houses” or teams and work more efficiently. We need to be able to accomplish more
without hiring more people.

2 Set the Improvement Goal: X to Y by when.

Improve Overall Venturity Client Gross Margin from 57% to 62% in 15 weeks.

3 Estimate the Benefit: The potential impact/return.

The minigame resulted in $466,076, a gross margin of $197,807 (42.4%), and a Net GL Capacity of
195 hours.

4 Identify the Players: Who can impact the game?
Everyone at Venturity.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.
Building the Foundation (Stage 1): Weeks 1-6 (8/20 - 9/30): Our first goal will be to improve Overall Client
GM by 1%. Building the Walls (Stage 2): Weeks 7-10 (10/1 - 10/31): Our second goal will be to improve
Overall Client GM % by an additional 2%, bringing the total to 3%. Building the Roof (Stage 3): Weeks 11-15
(11/1 - 11/30): Our third and final goal will be to improve Overall Client GM % by an ad ditional 2%, which
will bring the game total to 5%.

6 Create a Theme: Be creative!
Building Venturity’s House/The House Venturity Built a strong foundation, walls and then finally the roof.
Each team created a Blueprint that identified work that needed to be moved to the proper level person
or that could be done more efficiently (automated, etc.) in order to achie ve their desired improvement in
gross margin for their clients.

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Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Stage 1 Prize: VENTURITY HATS & T SHIRTS
Stage 2 Prize: Your very own VENTURITY MUG
Stage 3 Prize: Huge, we mean HUGE, HOUSE WARMING PARTY!!!!

9 Play the Game: Plan promotions and appoint a score keeper.
During each weekly Reporting Team meeting, the General Contractors would review the “Blueprints” with
the teams to see how they were progressing, talk about any hurdles, and any additions or changes to the
BluePrints.

10 Celebrate the Win: How and when will the win be celebrated?
The win will be celebrated with a HUGE HOUSE WARMING PARTY!

MiniGame Spotlight

One prominent MiniGame the team played in 2018 was called, “The House That Venturity Built”.
The team had been watching their gross margin and capacity deteriorate for several months—
while their cost of goods sold and staff headcount continued to increase. After doing analysis
and research, the team determined that they needed to build better “houses” or teams. “We
were working, but not efficiently, and the right people were not working on the right tasks,” says
McKee. “We had to leverage work properly and create efficiencies in order to increase capacity,
improve the emotional wellness of our team members, and improve the financial wellness of
Venturity,” says McKee.

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“I feel that GGOB has helped bring out the best from
every ‘owner’ in the company. Through various
MiniGames and initiatives, each owner was able to
contribute both accounting and non-accounting
talents, as well as be empowered to share ideas
that propel the whole organization. Through ‘The
Hand That Feeds Us’ MiniGame, every accountant
in the house was able to utilize their marketing
skills to help out the Business Development Team.
It is as if the company has just quadrupled its
marketing department in a matter of a couple days.”

– Linh Truong, Assistant Controller

72 | MiniGames™

18 TIME TO CODE

By webIT
webitservices.com
Founded in 1996, WEBIT Services specializes in providing
secure, reliable, and efficient managed technology solutions for
a wide-range of businesses in the Chicago-land area.

MiniGames™ | 73

TIME TO CODE

Company Name: webIT

1 Set the Objective: The targeted problem or opportunity.
The objective of this mini-game is to focus on Hourly Development work. The Hourly contracts that
WEBIT has with multiple clients provides reliable and consistent income. We often don’t spend as much
time as we should working on the Hourly development work because we focus on project work or
internal WEBIT requests.

2 Set the Improvement Goal: X to Y by when.
I am currently averaging 15 hours per month of Hourly development.
The goal is to ramp up to 60 hours per month by the end of the 4th quarter.

3 Estimate the Benefit: The potential impact/return.
60 hours of Hourly Development work will be approximately $8,100 per month. That will quadruple the
average monthly income from Hourly Dev work.

4 Identify the Players: Who can impact the game?
1. Matt Price
2. Everyone in the company who allows me time to code

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

It will take 3 months to ramp up to 60 hours per month. The timeframe will be 4th quarter (10/1/18 –
12/31/18).

6 Create a Theme: Be creative!
Time to Code

74 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Level 1: SNACK TIME If the target is met for 8 Clocks (Weeks), then we will stock the office with
snacks for a week. Up to $65 Level 2: LUNCH TIME If the target is met for 10 Clocks (Weeks), then we
will have an Office Lunch. Up to $80 Level 3: SOCIAL TIME If the target is met for 12 Clocks (Weeks),
then we will have a Happy Hour at the end of a work day with some drinks and Hors d’Oeuvres. Up to
$100
9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?
We will celebrate with a Happy Hour at the end of a work day with some drinks and Hors d’oeuvres.

MiniGame Spotlight

While the WEBIT team took quickly to playing MiniGames to address threats and weaknesses
in the business—one game helped them get caught up on their documentation they create for
their clients while another was targeted at identifying potential new hires—they’ve admittedly
struggled since to connect team members’ roles and departmental KPIs with their impact on net
profit. “Some of the MiniGames are overly complicated or have scoreboards designed where you
can’t tell if we’re winning or not or even what the end goal is,” says Rieger.

MiniGames™ | 75

“The GGOB it has taught me so much, including
how every small percentage impacts our daily
lives both personally and professionally. It
makes you think about what is most important
in our lives. We can accomplish anything with
a set plan and knowing what area in our career
we can make the most impact. It also showed
me how to count on my teammates to direct
our goal in the same direction as a team. In the
process we are also breaking down those secret
walls that should not be up in the first place.”

~Omar Ortega. Sr. Field Engineer

76 | MiniGames™

19 CASH IS KING

By AMBAC International
ambacinternational.com
Primarily manufactures and remanufactures heavy-duty diesel
fuel injection systems and related components.

MiniGames™ | 77

CASH IS KING

Company Name: AMBAC International

1 Set the Objective: The targeted problem or opportunity.
Manufacturing Absorption, value creation in the manufacturing process, a critical component of profit
creation.

2 Set the Improvement Goal: X to Y by when.
From baseline average absorption of $300K, with a low of $256K to $400K per month in 60 days.

3 Estimate the Benefit: The potential impact/return.

Month 1 - $415K Months following have consistently been at or over plan
Month 2 - $391

4 Identify the Players: Who can impact the game?
Manufacturing Team, anyone that earns hours on work orders.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.
60 days, with daily updates and weekly huddles.

6 Create a Theme: Be creative!

Cash is King! Direct Cash ‘prizes’ were chosen for two reasons; to prove that we are serious about giving
everyone a stake in the outcome, also by using a real cash prize we knew everyone would be paying
close attention. Cash is King! generated a lot of positive buzz and trust in the Game.

78 | MiniGames™

Scoreboard

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Level 1, 30 days: $75 Cash
Level 2, 60 days: $150 Cash
9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?
Friends and Family were invited to the big win the combined celebration of our first 2 Minigame Wins!

MiniGame Spotlight

The AMBAC team kicked off a successful 60-day MiniGame they called “Cash is King,” with a goal
to tackle overhead absorption. They began by teaching the associates about what absorption
was, how they could impact it, and why it played such a critical role in their company’s goals. The
MiniGame was a huge success, as the absorption rate jumped up more than 20%—beating their
goal by 6%. The best part is that on the months that followed, the absorption rate remained
better than ever, which signaled that it had brought about a new awareness and behavior
change for the entire team moving forward.

MiniGames™ | 79

“By having open books, people know
what is coming. Before they thought it
was being kept from them. Now, we know
what we need to do to hit our goals.”

~ Donny Frick, Senior Fuel Injection
Technician, AMBAC Associate 31 Years

80 | MiniGames™

20 PAMPERING FOR PM‘S

By Cherry’s Industrial
cherrysind.com
Cherry’s builds and sells specialized equipment used in
warehouses to transfer product on and off pallets. The
company, which sells primarily to Fortune 500 companies, also
manufactures equipment used to clean and maintain pallets.

MiniGames™ | 81

PAMPERING FOR PM’S

Company Name: Cherry’s Industrial

1 Set the Objective: The targeted problem or opportunity.
To increase the preventative maintenance (PM) sales during the mini game, with the long term goal of
repeat PM service to these customers in the future.

2 Set the Improvement Goal: X to Y by when.
To add 20 PM service visits during the 3 month game period. Current PM customers would not count for
the game. This could increase revenue by over $20,000, with a minimum expected GP of $6,000.

3 Estimate the Benefit: The potential impact/return.
The first level was met, adding 5 PM maintenance visits. These had long term impact, as these customers
continue to use Cherry’s for their service needs. To add 20 PM service visits during the 3 month game
period. Current PM customers would not count for the game. This could increase revenue by over
$20,000, with a minimum expected GP of $6,000.

4 Identify the Players: Who can impact the game?
Diane Qualizza, Sue Hamlin, Susan Foster, Monika Jarosz.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

90 days

6 Create a Theme: Be creative!
Our game is titled “OUR PM’S FOR OUR PM’s” (Personal Preventative Maintenance) Sue and I are so
excited to tell you we came up with our idea for the great game. Going with the Olympics theme, we are
designing our board to look like the Olympic circles. We are going with the bronze medal as (5) PM’s silver
medal as (10) PM’s gold medal (15) PM’s diamond medal grand slam.

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Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Level 1: Lunch served by the managers. Level 4: Have a masseuse come in to give chair
Level 2: Wine Basket massages
Level 3: Gift card for pampering (nails, etc)

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

The win was celebrated in May of 2018. The group successfully achieved level 1, food was catered
in and the male managers dressed up and happily served lunch to the winners.

MiniGame Spotlight

The Cherry’s team completed four MiniGames over the past year, where different departmental
teams identified opportunities to change a process or increase activity which would lead to
additional revenue. By focusing on driving things like additional referrals and elevated customer
service has had an unexpected impact, it’s given the organization increased attention and
credibility with their customers. “Our salespeople are excited to tell potential customers about our
participation in the Great Game,” says Costello, “which sets us apart and shows that we are honest
and attentive to detail.”

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“The weekly huddles are very
informative and help me to learn
more about the company I am working
for. I’m still fairly new and I’ve never
seen anything like this. The company
sharing detailed financial information
with new hires. It’s impressive.”

~ John J. Peiffer, Assistant to the
Sales & Marketing Team

84 | MiniGames™

21 CLIMB MT. GGOB

By CM’s Outdoor Solution Group
cmsoutdoor.com
Started in 1993, and formerly known as CM’s A Cut Above, CM’s
Outdoor Solutions Group provides a range of lawncare and
landscaping services.

MiniGames™ | 85

CLIMB MT. GGOB

Company Name: CMs Outdoor Solutions Group

1 Set the Objective: The targeted problem or opportunity.

Increase familiarity with GGOB principles and financial literacy through use of the e-learning modules.
Achieve a completion rate of 95% with all team members and all modules over ten weeks. This is a way
to pull back the curtain and kick off GGOB.

2 Set the Improvement Goal: X to Y by when.

The goal for this game was to get from 0% to 95% completion on GGOB e-learning modules within ten
weeks to facilitate a smoother Phase I implementation.

3 Estimate the Benefit: The potential impact/return.

By going through the modules, our employees - many of whom had never been educated on the
financials of a business or how businesses operate - got a jumpstart on financial literacy. Through
understanding the numbers, our employees were able to start making connections between their efforts
and the performance of the company.

4 Identify the Players: Who can impact the game?

Everyone in the company, all levels, all people.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

We allotted ten weeks to reach the peak of Mount GGOB.

6 Create a Theme: Be creative!

Dilly, Dilly! Put on your lederhosen and give us your best Swiss/German accent as we climb from Base
Camp to Ice Falls and work our way up the Swiss Alps. It’s cold at the top, so help us pick up a CM’s
stocking cap when we all reach the SUMMIT in ten weeks. You will need lots of energy every week so be
sure to stop for a krapfen (donut) if we reach our weekly goal. Your guide Herr. Reinhart will give you
weekly updates on your progress up the GGOB SUMMIT. Viel Gluck!our idea for the great game. Going
with the Olympics theme, we are designing our board to look like the Olympic circles. We are going
with the bronze medal as (5) PM’s silver medal as (10) PM’s gold medal (15) PM’s diamond medal grand
slam.

86 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Donuts were awarded weekly as percentage goals were reached as a simple reward for pushing
through the e-learning modules.
9 Play the Game: Plan promotions and appoint a score keeper.
The score keeper was Will Reinhart, our company’s COO. He was also the creative genius behind our
Dilly Dilly character.

10 Celebrate the Win: How and when will the win be celebrated?

Wins, which did occur weekly during this game, were celebrated with donuts provided by CM’s. The
prize for reaching 95% completion was a CM’s branded stocking cap. This win was celebrated on our
Phase I launch date so that our GGOB could participate.

MiniGame Spotlight

Monico says his team has used MiniGames to support sales efforts across many service lines,
inspire innovation and an owner-like mentality in their field personnel, and create better
communication channels. He says they are currently running nine MiniGames across the
company, which have a cumulative goal of generating $230,000 in new revenue for the business.
“Although we have had good results from our games,” he says, “we have found that the learning
and communication that revolves around them is invaluable.

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“The Great Game has brought
everyone closer as a group because
we now understand the numbers.
We’re looking out for each other a lot
more; we try to have everyone’s back.
We’re still learning every day. But it
changes how I look at work. And when
we play MiniGames, it’s like everyone
is a kid again. It makes work fun.”

~ Jose Pasillas, Foreman

88 | MiniGames™

22 LOAD TO ROAD

By Hildebrandt Tree Tech
mytreetech.com
A full-service tree care company serving the tree care needs of
home owners and businesses. “We do anything that has to do
with trees,” says founder and CEO, Casey Hildebrandt.

MiniGames™ | 89

LOAD TO ROAD

Company Name: Hildebrandt Tree Tech

1 Set the Objective: The targeted problem or opportunity.

Reduce time to load equipment/tools accurately and leave shop to jobsite without return trips for
forgotten tools.

2 Set the Improvement Goal: X to Y by when.

Go from leaving shop at 8:30am to 8:15am daily by 12/20/17.

3 Estimate the Benefit: The potential impact/return.

The cultural impact was that team members began think through what tools they needed for jobs more
thoroughly and were conscious of the time it took to load their trucks. If they left the shop earlier than
8:15am then they had a chance to earn bonus points. There were many m orn ings that the shop was
empty by 8:10am and even 8:05am. The guys would make better plans the day before to help expedite
leaving the shop quickly the nex t d ay. The financial impact was that we generated over $10000 more
dollars in revenue compared to the same time period the previous year!

4 Identify the Players: Who can impact the game?

Most everyone in the company had a role to play. Sales had to make sure they had accurate notes in the
jobs describing what tools/equipment would be needed. The office had to make sure all customers had
been contacted the day before and knew our crews would be there the fo llo wing day and that the jobs
were on the work scheduler correctly. Supervisors had to make sure crew assignments were accurate
and planned out in advance . The production team members had to get their tools loaded and get moving
efficiently each morning.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Since this was our first mini
game we played from 11/1/2017 12/20/2017. (We played this same mini game during the same time of
year in 2018 with very similar results.

6 Create a Theme: Be creative!

Load to Roadwith the bronze medal as (5) PM’s silver medal as (10) PM’s gold medal (15) PM’s diamond
medal grand slam.

90 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Level one prize (80pts) = Nice company hoodie shirt
Level two prize (120pts) = three weeks of company provided lunch on Friday
Level three prize (160pts) = Arborwear brand, company logo embroidered, jackets
9 Play the Game: Plan promotions and appoint a score keeper.
The scorekeeper was Anthony McKnight our shop technician. We had a big digital clock we bought
and hung in the shop so everyone knew the “official” time.

10 Celebrate the Win: How and when will the win be celebrated?
We celebrated the win each time we had earned enough points to reach a level. We usually
celebrated the win with snacks and/or beverages at the shop!

MiniGame Spotlight

The most popular MiniGame the Hildebrandt team has played to date was the first one it played.
It was called “Load to Road,” and its goal was to get trucks loaded and ready to leave the shop
by 8:15 a.m. or earlier each day. Now, thanks to the MiniGame, the team shows up at 8 a.m.
and is ready to roll to their job sites on time. “It has been very enjoyable to hear the front line
production guys talk about ways to improve efficiency in many of the small day to day tasks.

MiniGames™ | 91

“Efficiency benefits have been
the biggest plus from GGOB.
Transparency from top to bottom
creates a healthy environment for the
psyche. It helped create the feeling
of camaraderie and family. Which
brings out the best in everyone.”

~ Jose Barcenas, Operations
Manager

92 | MiniGames™

23 GET RICH OR
DIE TRYIN‘

By KAAPKE
kaapke.com
KAAPKE Holding is currently organizing its business model
into two operating subsidiaries: KAAPKE Strategie GmbH
and KAAPKE Marketing GmbH. They are a leading brand
developing company in Germany, specializing in working for
companies in the “German Mittelstand.” The company develops
strategies for brand positioning, brand-conforming design, and
communication campaigns.

MiniGames™ | 93

GET RICH OR DIE TRYIN’

Company Name: KAAPKE

1 Set the Objective: The targeted problem or opportunity.

When it became clear during a monthly Huddle that the forecast for the gross profit would drop
drastically, the team spontaneously decided to develop a MiniGame called “Get Rich Or Die Tryin”. This
MiniGame was enormously important to us in 2018, as gross profit has the greatest impact on our critical
number, financial reach.

2 Set the Improvement Goal: X to Y by when.

Generation and execution of new orders worth 400,000 euros within 3 months.

3 Estimate the Benefit: The potential impact/return.

In the past, the generation of new orders would have been a matter for the boss: the unit heads and the
managing directors would have switched to the sales mode because of the decline of orders. Now the
entire team went to work. Two “levers” were found: already approved projects from customers were
activated and started earlier - and the presentation of initiative ideas to the customer. In particular, the
latter released a flood of good ideas. These in turn inspired the customers - and ensured that the order
books were quickly full again.

4 Identify the Players: Who can impact the game?

An interdisciplinary team of designers and project managers spontaneously sat down after the great
Huddle and conceived, designed and introduced the game
in record time of three days.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

The duration of this MiniGame was three months.

6 Create a Theme: Be creative!
Improving order reach, increasing order lead times by optimizing work organization, thereby increasing
gross profit and financial reach, our critical number.

94 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

I. 100.000 € = After-work party, II. 200.000 € = basketball basket, III. 400.00 € = High-quality sound
equipment
9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight

In 2018, the KAAPKE team played several MiniGames: one was called “Get Rich or Die Tryin,” the
goal of which was to increase gross profit; and the other was called “Stundenhotel,” which was
designed to get associates to more accurately record their billable time to clients. Both MiniGa-
mes had a significant impact on the company’s financial success.

MiniGames™ | 95

“I think that SBM has a very positive influence on
KAAPKE. It creates a completely new management
culture that I don’t know from other companies.
You move away from an authoritarian Taylor-style
understanding of leadership to a cooperative
leadership style that allows employees to
participate. In my opinion, the most valuable
thing about scoreboard management is the
transparency it creates, which enables us to
identify bottlenecks. Those bottlenecks can be
tackled independently and as a team, enabling
us to lead the company in the right direction.”

~ Sönke Tempel, Trainee Brand Consulting

96 | MiniGames™

24 1, 2, 3, BREW CREW

By Red Caffeine
redcaffeine.com
Red Caffeine is a growth consultancy that uses strategy,
branding, technology, and marketing to fuel meaningful impact
for mid-market and enterprise organizations.

MiniGames™ | 97

1, 2, 3, BREW CREW

Company Name: Red Caffeine
1 Set the Objective: The targeted problem or opportunity.

Learn the “why” of the GGOB before we launch with Kevin Walters in May

2 Set the Improvement Goal: X to Y by when.
Complete all eLearning training modules befor the end of the MiniGame.

3 Estimate the Benefit: The potential impact/return.
Support and understanding of the entire team before launching GGOB coach. This will in turn, result in
increased engagement with minigames after implementing a coach.

4 Identify the Players: Who can impact the game?
Everyone.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.
8 weeks
Start 3/5 end 4/30

6 Create a Theme: Be creative!
Candyland Board

98 | MiniGames™

Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm
Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

30% completion - Breakfast Tasty Catering
60% completion - Extra Lunch - Alonti or Tasty Catering
95% completion - A Tale of 3 Pongz Afternoon (Bagz, Ballz, Gamez)
9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight

In 2018, the KAAPKE team played several MiniGames: one was called “Get Rich or Die Tryin,” the
goal of which was to increase gross profit; and the other was called “Stundenhotel,” which was
designed to get associates to more accurately record their billable time to clients. Both MiniGa-
mes had a significant impact on the company’s financial success.

MiniGames™ | 99

“I’ve never worked at a company before that’s truly
been transparent about the financials. They’ve
always been ‘someone else’s job,’ so while I focused
on what I needed to do, it was easy to forget that
my actions had an impact on the company’s dollars
and cents. With Red Caffeine playing GGOB, every
day I’m given the opportunity to make sure what
I’m working on is lining up with our financial goals.
Having a weekly huddle to see how our revenue is
comparing to cost of goods, celebrating financial
victories, and explaining why we’re doing a certain
activity because of its bottom line impact makes me
feel like I truly have a stake in how our business is
being run vs. just being another cog in a machine.”

~ Lisa Behning, Account Manager

100 | MiniGames™