The Outlook 2019: Philippine Buyers' Choice Property Awards

Expansions and Goals in and out of the Metro

Having been in its homecourt of Luzon for over 20 years, DMCI Homes has been aggressively expanding with projects
all over Metro Manila, with plans to branch out to other areas beyond it. For DMCI Homes, Gahol said, “Most of
our developments [and] projects are based in Metro Manila, but we are already branching out [to] different parts
of Luzon.”

For the past years, DMCI Homes has strategically placed its projects in principal areas all over Luzon with
the objective of addressing the rapid growth of urban dwellers and underserved middle-income earners. Such
residential projects are perfectly suited for those looking for luxurious spaces, or for more affordable housing.

The majority of the demographics of DMCI Homes’ buyers are middle-aged (from 31 to 40 years old)
married end-users and upgraders who hail from Quezon City, Manila, Makati, Pasig, and Mandaluyong.
DMCI Homes’ recommended projects include the 150-hectare Acacia Estates township in Taguig City;
Outlook Ridge in Outlook Drive, Baguio City; and Oak Harbor Residences, the company’s first luxury
waterfront property located in Bay City, Parañaque.

“We’re really expanding because we know a lot of markets are looking into the projects of DMCI
Homes so expect that in the next year and in the coming years,” Gahol said regarding the company’s
plans for expanding throughout the country. The developer expects to proliferate its development
portfolio to areas all over Visayas and Mindanao, with certain projects targeted to launch in 2020.

DMCI Homes’ bottom-line goal, whether it is short-term or long-term, is “to provide more
projects in areas where demand for high-quality, best-value homes are on the rise.”

Key People behind DMCI Homes’ Triumph and Legacy

DMCI Homes attributed its success to the current leaders of the company. The first is Isidro
A. Consunji, the current Chairman who serves as the figure of leadership at the organization.
With his extensive knowledge and experience in property development, accompanied by
his character that reflects integrity and fairness, he has provided DMCI Homes’ employees
with inspiration to provide quality, best-value homes to its stakeholders. Gahol names
the Consunji family as the prime figures behind the success of the company. “We would
also like to thank DMCI Holdings, [especially] the Consunji family because if not for
them, DMCI Homes will not exist.”

Gahol also expressed gratitude to DMCI Homes’ President, Alfredo R. Austria,
for his guidance throughout the years. Austria has been in the DMCI Group of
Companies for more than 30 years now, and has paved the way in establishing
a quality culture that DMCI Homes continues to thrive and bank on. Through
Austria’s leadership, DMCI Homes has also institutionalized programs that
encourage employees to embody the company’s core values of integrity,
excellence, customer orientation, and interdependence.

Gahol added, “Actually, we are celebrating our 20th year right now,
[and this is one of the] awards we are really happy to receive and it caps
off the 20th year of our existence.”

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SUMMARY
OF WINNERS

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VISAYAS AND MINDANAO WINNERS

BEST AFFORDABLE CONDO OF THE YEAR BEST PREMIUM CONDO OF THE YEAR

Casa Mira Towers Labangon Sanremo Oasis at City di Mare
Cebu Landmasters, Inc. Filinvest Land, Inc.

Franco Soberano, Director, EVP and COO of Cebu Landmasters, Inc. received Cesarine Janette Cordero, First Vice President; Ersan Mae Roble, Project Development -
the award. The trophy and certificate were presented by (left) Amy Remo, VisMin; and Ma. Jelin Shane Itong, Project Development - VisMin of Filinvest Land, Inc.
Writing Editor of Philippine Daily Inquirer Property; and (right) Aimee received the award. The trophy and certificate were presented by (far left) Rick Santos,
Lorenzo, Head of Broker Acquisition of Lamudi. Chairman and Chief Executive Officer of Santos Knight Frank; and (far right) Alodia Mojica,
Head of Quality Control of Lamudi.
BEST HOUSE OF THE YEAR
BEST MIXED-USE DEVELOPMENT OF THE YEAR

Amoa The Mactan Newtown
AboitizLand, Inc. Megaworld Corporation

David Rafael, President and CEO; Rafael Fernandez De Mesa, FVP of Operations; Farrah Noli Hernandez, Senior Vice President of Sales & Marketing of Megaworld
Mayol, AVP, Marketing, Branding and Corporate Communications; and Joey Zamora, Head Corporation received the award. The trophy and certificate were presented
of Sales of AboitizLand, Inc. received the award. The trophy and certificate were presented by (left) Tessa Prieto-Valdes, Interior Designer and Philippine Daily Inquirer
by (far left) Arch. Cathy Saldaña, Managing Director, PDP Architects; and (far right) Lifestyle Columnist; and (right) Deborah Ong, Head of Corporate Accounts of
Anthony Rainelli, Head of Operations for Lamudi. Lamudi.

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BEST AFFORDABLE CONDO OF THE YEAR

Cheer Residences
SM Development Corporation

LUZON WINNERS

BEST PREMIUM CONDO OF THE YEAR Jonas Perez, Senior Assistant Vice President - Project Development of SM Development
Corporation received the award. The trophy and certificate were presented by (left) Tessa
Avida Towers Makati Southpoint Prieto-Valdes, Interior Designer and Philippine Daily Inquirer Lifestyle Columnist; and
Avida Land Corporation (right) Mark Bailey, Corporate Accounts Lead for Lamudi.

BEST LUXE CONDO OF THE YEAR

The Albany
Megaworld Corporation

Suzette Naval, Corporate Communications Manager of Ayala Land, Inc.
received the award. (Left) Florian Gottien, Executive Director of European
Chamber of Commerce of the Philippines; and (right) Simon Baumgarten,
Partnerships Lead of Lamudi, presented the trophy and certificate.

Noli Hernandez, Senior Vice President of Sales & Marketing of Megaworld Corporation
received the award. The trophy and certificate were presented by Jason Buensalido, Principal
Architect for Buensalido + Architects and Deborah Ong, Head of Corporate Accounts for
Lamudi.

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BEST AFFORDABLE HOUSE OF THE YEAR BEST PREMIUM HOUSE OF THE YEAR

Avida Southfield Settings NUVALI The Peak
Avida Land Corporation Filinvest Land, Inc.

Suzette Naval, Corporate Communications Manager of Ayala Land, Inc. JB Domingo, Project Development - North East Cluster, and AJ De Leon, Sales & Marketing
received the award. The trophy and certificate were presented by (left) Georg Head - North East Cluster of Filinvest Land, Inc. received the award. The trophy and
Plazter, Market Development Manager of Ikano Philippines Inc.; and (right) certificate were presented by (far left) Kenneth Stern, Country Manager for RE/MAX
Frances Nunag, Lamudi’s The Outlook Awards Director. Philippines; and (far right) Alodia Mojica, Head of Quality Control for Lamudi.

BEST MIXED-USE DEVELOPMENT OF THE YEAR

Hamilo Coast
Costa del Hamilo, Inc.

Antonio Felix Ortiga, SAVP/Sales & Projects; William
Chew, SAVP/Operations; Mary Ann De Goitia,
AVP/Marketing; and Allen Anthony Catindig,
Senior Manager/Marketing of Costa Del Hamilo,
Inc. received the trophy and certificate. (Far left)
Architect Amado De Jesus, Principal Architect of A.P.
de Jesus & Associates and the Vice Chairman of the
Philippine Green Building Initiative; and (far right)
Aina Cruz, Head of Brand for Lamudi, presented the
award.

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BEST GREEN PROJECT OF THE YEAR

Three E-Com Center
SM Prime Holdings, Inc.

SPECIAL AWARD Jem Centeno, SAVP for Business Development; Joane Umali, AVP- Leasing Commercial Properties Group;
WINNERS April Tongson, AVP-Leasing Shopping Center Management Corporation; Allan Austria, Marketing
Manager Commercial Properties Group of SM Prime Holdings, Inc. received the award. The trophy and
certificate were presented by (far left) Dr. Marian Norbert Majer, Vice President of the German Chamber
of Commerce; and (2nd to the right) Simon Baumgarten, Partnerships Lead of Lamudi.

BEST INNOVATION PROJECT OF THE YEAR

The Seasons Residences
Sunshine Fort North Bonifacio
Realty Development Corporation

Federal Land, Inc.’s Catherine Ko, EVP, and John Cabato, SVP for Sales, received the award. The trophy
and certificate were presented by (far right) James Buskowitz, Chief Executive Officer from Buskowitz
Group, and (far left) Mark Bailey, Corporate Accounts Lead of Lamudi.

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BEST CO-LIVING SPACE OF THE YEAR BEST CO-WORKING SPACE OF THE YEAR

MyTown Acceler8
Philippines Urban Living Solutions, Inc. UnionSPACE

Philippines Urban Living Solutions, Inc.’s Drixel Ortega, Chief Customer Officer, and Bianca Cruz, General Manager, and Mikko Barranda, Co-Founder, received the award
Revianne Sesante, Marketing Division Head, received the award. The trophy and for UnionSPACE. The trophy and award were presented by (far left) Delfin “Buds”
certificate were presented by (far left) Georg Plazter, Market Development Manager Wenceslao, Chairman of the Urban Land Institute Philippines; and (far right) Aina
of Ikano Philippines Inc.; and (far right) Frances Nunag, Lamudi’s The Outlook Cruz, Lamudi’s Head of Brand.
Awards Director.

PERSONALITY OF THE YEAR

Jose Soberano III
CEO and Chairman of Cebu Landmasters, Inc.

The trophy and certificate were presented by (left)
Lamudi Global’s CEO and Co-Founder, Kian Moini;
and (right) Lamudi Philippines’ CEO, Bhavna Suresh.

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GRAND AWARD WINNERS

BEST BOUTIQUE DEVELOPER OF THE YEAR

Visayas and Mindanao

DATEM Homes, Inc.

Lesley Ardelle Villanueva, President; Annacel D.
Birao, VP for Operations; Mariel Rocafor, Marketing
Coordinator; and Noemi Laurio, Marketing Officer
of DATEM Homes, Inc. received the award. The
trophy and certificate were presented by (far left)
Georg Plazter, Market Development Manager of
Ikano Philippines Inc.; and (far right) Deborah Ong,
Head of Corporate Accounts for Lamudi.

BEST BOUTIQUE DEVELOPER OF THE YEAR

Luzon

PHINMA Property Holdings Corporation

The trophy and certificate were presented and
received on behalf of PHINMA Property Holdings
Corporation by Jason Buensalido, Principal Architect
for Buensalido + Architects; and Bhavna Suresh, CEO
of Lamudi Philippines.

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BEST DEVELOPER OF THE YEAR

Visayas and Mindanao

Cebu Landmasters, Inc.

Jose Soberano III, Chairman, President and CEO;
Joanna Soberano-Bergundthal, Director, Vice
President and Marketing Director; and Franco
Soberano, Director, EVP and COO, received the
award. The trophy and certificate were presented
by (far left) Amy Remo, Writing Editor of Philippine
Daily Inquirer Property; and (far right) Deborah
Ong, Head of Corporate Accounts of Lamudi.

BEST DEVELOPER OF THE YEAR

Luzon

DMCI Homes

Carlo Gahol, Corporate Communications Manager
of DMCI Homes, received the award. The trophy and
certificate were presented by (right) Tek Samaniego,
Philippine Daily Inquirer Property Editor and (left)
Bhavna Suresh, Lamudi Philippines’ CEO.

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WHAT DOES IT TAKE TO WIN IN THE

PHILIPPINE BUYERS’ CHOICE
PROPERTY AWARDS? by Gayle Barnachea

L ast November 14, 2019, The Outlook 2019 celebrated the
success of various prime developers, residential properties,
and key people behind these projects. These accolades
not only reflect the success and prestige of the developers, but
also mirror the foundations and core values on which these
companies have anchored their plans.

During the gala event, representatives of the winning developers
spoke about the components that buyers look for when purchasing
developments, and the key factors that they believe made them
winners of the Philippine Buyers’ Choice Property Awards.

Location and Value

When it comes to buying homes, people always aim for location,
quality, amenities, and the price. With many middle-income
Filipinos seeking to upgrade to a better home, affordability has
become a fundamental aspect developers look into when launching,
or planning new projects. “[Casa Mira Towers Labangon] won [Best
Affordable Condo of the Year – VisMin] because it’s generous. It gives
more value for money, meaning for the investment, we like to give
more amenities, a better location and a better design for our buyers,”
said Jose Franco Soberano, EVP and COO of Cebu Landmasters.

Carlo Gahol of DMCI Homes, winner of Best Developer of the
Year - Luzon, also emphasized the priority they put in providing cost-
effective homes to their target market: “In DMCI Homes we really are
targeting the middle-market, the middle-class people as our target
market. We provide sustainable, affordable housing here in Luzon.”

Perhaps the second most important consideration for seekers is
the property’s location and its proximity to prime commercial and
recreational areas around the country. On winning Best Luxe Condo
of the Year - Luzon, a Megaworld representative said, “Of course it’s
the location. [The Albany] is right smack in the middle of a premier
township, which is McKinley West, between McKinley Hill and BGC
[...] so it really is the location that sets it apart.”

152

“MyTown addresses the number one problem, which is traffic,” Innovation and Sustainability
said the Best Co-Working Space of the Year winner on how it
prioritizes convenience and sustainability in its developments. “Our design is not only about innovation, but it will make you feel
that the Japanese design is embodied in our product. A lot of Filipinos
Avida, meanwhile, believes that it won Best Premium Condo of have gone to Japan; they love it there. In our product, you will feel like
the Year – Luzon with Avida Towers Makati Southpoint and Best you’re really in Japan, not only in terms of our units, but also in the
Affordable House of the Year – Luzon with Avida Southfield Settings way that we have designed our structures, and most importantly our
Nuvali due to its focus on “the five pillars of accessibility, unique landscape,” said the representatives of the Best Innovation Project of
features and amenities, quality assurance, stress free buying and the Year, The Seasons Residences by Sunshine Fort North Bonifacio
relaxing living experience.” Realty Development Corporation.

Style and Architecture As design plays a crucial role in buyers’ satisfaction and
preferences, developers have also incorporated sustainability in
Aside from providing affordable and accessible residential and their projects, advocating for the importance of green architecture.
mixed-use developments, developers also rely on the influence “Probably one of the things they saw [in Sanremo Oasis in City di
of style and architecture embellishing the development and its Mare] would be the fact that we have a number of amenities that
amenities. Best Boutique Developer of the Year – VisMin awardee would actually complement a number of things that are landscaped
DATEM Homes talked about how unique its design is in its boutique in nature,” said the representatives of Filinvest on the distinctive
developments. “Our design is very unique. We are a very small player lush greens surrounding Sanremo Oasis.
in the industry, but we wanted to make a mark in terms of aesthetics,
and in terms of uniqueness so that’s what stood out.” When it comes to leisure and living, Hamilo Coast, winner of
Best Mixed-Use Development of the Year - Luzon, embodies the
“The way the development was planned, with abundant open combination of residential, leisure, and institutional components
space, as well as the design of the house, the aesthetics being Filipino under one sustainable environment. “As real estate developers,
contemporary, I think really resonated with the market as it was one of our main tasks is to promote the beauty of the Philippines,
something fresh and new,” said AboitizLand’s First VP of Operations and I think with Hamilo Coast we were able to do that,” said the
Rafa de Mesa. The company won the Best House of the Year – VisMin representative of Costa del Hamilo.
award for its residential project Amoa.
Aside from residential projects, office spaces have also caught
SMDC’s Cheer Residences, winner of the Best Affordable Condo up with the trend of fusing sustainability and caliber, as many
of the Year - Luzon, takes pride in its “best amenities, hotel-like developers aim to provide a live-work-play lifestyle. “We think we
lobbies, and commercial developments within their residential won because not only is the design of the building world-class, but
development.” we aimed for a sustainable building,” said the representatives of SM
Prime Holdings on winning Best Green Project of the Year for Three
E-Com.

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