The Outlook 2019: Philippine Buyers' Choice Property Awards

PARADIGM
by Jocille Morito

S H I F T S Exploring the Sharing Economy
in Philippine Real Estate

T he Outlook Conference 2019 examined several key concepts The conference successfully brought together thought leaders in
and emerging trends in the Philippine real estate industry. the industry to tackle the growth of the Philippine sharing economy
One of the tracks explored was “Paradigm Shifts: Exploring and how it is changing the real estate landscape in the country.
the Sharing Economy in Philippine Real Estate.” The track was
moderated by Eric Manuel of Arch Capital Management, with a The sharing economy is a type of system where people share
panel composed of Jelmer Ikink, Group Director of MyTown; Nick goods and services, either for free or with payment, usually through
Padilla, Co-founder, CEO & Space Captain of Kahon.ph; Paul Rivera, the internet or an online platform.
Co-founder & CEO of Kalibrr; and Lars Wittig, Country Manager
Philippines, Thailand, Vietnam, Cambodia, S. Korea for International As discussed in the conference, the changing economic, political
Workplace Group. and social conditions in the country, coupled with the rise of startups,
have contributed to the growth of the Philippine sharing economy,
which is particularly driven by freelancers and small businesses.

THE OUTLOOK 2019 93

PARADIGM SHIFTS: EXPLORING THE SHARING ECONOMY IN PHILIPPINE REAL ESTATE

During the conference, commuting was identified as a major co-working spaces. Lastly, there has been an influx of multinational
pain point for residents of co-living spaces. Through shared spaces, companies in the Southeast Asian region, including the Philippines.
tenants avoid the hassle of commuting. According to Ikink, the MNCs are expected to further contribute to the growth of the co-
workplace paradigm in the Philippines is changing over time. In fact, working sector.
real estate businesses, such as MyTown, are shifting towards offering
a zero-commute lifestyle, which confines working, living and all Co-living Spaces in the Philippines
amenities in one space.
Another innovative real estate concept tackled at the Outlook
The rise of the sharing economy is undoubtedly affecting the Conference 2019 was the growing trend of co-living spaces in the
Philippine real estate sector. Two major forms that have been Philippines.
recently developed are the co-working spaces and co-living spaces,
both of which are emerging trends in the industry. Co-living spaces have been on the rise in major areas in the
Philippines, including Metro Manila and Cebu City. Though a
Co-working Spaces in the Philippines relatively new concept, co-living spaces are gaining popularity in
metropolitan areas due to the work-life balance they offer, especially
Over the last decade, the workplace has been revolutionizing the way to millennials.
business is usually done. From the traditional 8am to 5pm, static,
expensive and conventional office set-up, work spaces are shifting Co-living, along with co-working and co-retailing, is expected to
towards becoming more flexible, creative and practical. This gave grow particularly in Metro Manila in the coming years. According to
rise to co-working spaces. a recent study by Santos Knight Frank (SKF), more than 1.1 million
sq.m. of new office space is expected in Metro Manila within the
The co-working industry in the Philippines is rapidly growing. In second half of the year, which will include co-living spaces.
Metro Manila alone, it was said that there were 135 flexible offices.
This is not surprising, given how co-working spaces bring together Co-living spaces are an alternative flexible accommodation
diverse professionals from different industries. option and a viable solution that would address transportation
problems in big cities. Similarly to the co-working sector, demand
The propagation of freelance professionals in the job market will for co-living spaces is mainly driven by the millennial generation
help buoy this sector and steer commercial real estate companies who are trying to avoid the horrible traffic in Metro Manila.
to develop more co-working spaces and concepts. According to JLL
Philippines, this sector is expected to grow by 15% by 2030. JLL Co-living spaces are steadily emerging in the central business
further predicted that 30% of commercial real estate may consist of districts of Makati, Ortigas and Bonifacio Global City.
co-working spaces by the same year.
The Sharing Economy in the Philippines
There are three main drivers for the co-working space sector:
millennial generation, startups, and multinational corporations. The real estate industry is shifting to address the needs of a changing
In a Deloitte survey, 87% of Filipino millennials are either in the market. In response to heavy traffic problems in metropolitan areas,
“gig economy” or are planning to join it, especially since they value affordable and flexible working and living spaces will undoubtedly
freedom, convenience and flexibility. In another annual global survey dominate the rental market in the future.
conducted by IWG, 82% of Filipino respondents prefer flexible
working and 54% are said to be working outside their company’s The real estate sector is greatly benefiting from the rapid growth
office half the week. Naturally, a co-working space is the perfect of the sharing economy in the Philippines. Co-living and co-working
solution. Moreover, startups are rapidly emerging in the country. spaces are fast gaining attention from business investors and
In fact, according to the 2019 Global Startup Ecosystem Report, consumers alike.
Metro Manila is among the top 5 destinations in terms of value of
investment. With the passing of the Innovate Startup Act by the
Congress, startup businesses will continue to increase demand for

94 THE OUTLOOK 2019

IWG TURNS TO Matthew James Kenly, IWG Head of Partnership Growth - APAC.
IWG provides franchisees with full support in relation to
FRANCHISING TO
their choice of location and everything else they need to succeed.
FILL FLEXIBLE Franchisees work closely with IWG for a framework that finds the
right location and design, backed by the strength of the company’s
WORKSPACE DEMAND operational and marketing support, trained staff and global
customer service.
W orking in a collaborative environment that fosters the
exchange of ideas and business opportunities is the new If this sounds like a great opportunity, more information
trend in business, paving the way for the flexible office on joining IWG as a franchise partner may be viewed at
space industry. franchise.iwgplc.com.

A report by consultancy firm The Instant Group found flexible
workspace now accounts for up to 5% of global office space and
this figure is set to double in the next five years, as more companies
– particularly global corporations – adopt a flexible workspace
solution. The opportunity with flexible office spaces in the Philippines
continues to grow, and IWG is looking to take advantage of it.

IWG pioneers flexible workspaces in the Philippines Spaces World Plaza Manila Philippines 4736 co-working

IWG is at the forefront of the flexible office space industry, with Lars Wittig (far right), IWG Country Manager, Philippines, Thailand, Vietnam,
brands to match every requirement and style, like Regus and Spaces. Cambodia, South Korea, and Vice President Sales ASEAN, Taiwan, South Korea,
For over 30 years, IWG has been running successful workspaces during The Outlook 2019 Conference as one of the panelists on the topic “Paradigm
worldwide based on its proven business model and leading global Shifts: The Sharing Economy and the Real Estate Market”.
brands.

IWG opened its first workspace in the Philippines in 1999. Since
then, it has grown to 28 locations in the country across eleven
cities. The company operates in 120 countries with 3,400 locations
worldwide.

“Some of the most exciting locations that are on the rise are
actually outside the metro areas in other parts of the Philippines,” said
Lars Wittig, IWG Country Manager, Philippines, Thailand, Vietnam,
Cambodia, South Korea, and Vice President Sales ASEAN, Taiwan,
South Korea. “There is a great demand for flexible workspaces, and
at the moment, the serviced office sector has a huge potential to grow
outside of well-established and mature major cities into regional and
provincial markets.”

“To fill in the demand, we are accelerating our growth and looking
to rapidly expand our network in the Philippines through a global
franchise program, which has created an investment opportunity in
this fast-growing business sector,” said Rowena B. Natividad, IWG
Head of Partnership Growth - Philippines.

IWG taps franchising model Rowena B. Natividad, IWG Partnership Growth Head for Philippines, during The 2019
Outlook 2019 Conference as speaker on the topic “Flexible Workspace: The Next
With franchising, the good brand equity, flexibility and independence Franchise Frontier”.
of being a business owner are offered, in addition to the support and
infrastructure of an established corporation. A franchise may be the
ideal opportunity for anyone interested in becoming an entrepreneur
or looking at expanding their business into new areas, according to
IWG.

IWG highlighted its franchise program, which was launched in
July 2019, in The Outlook 2019 Conference by Lamudi.

“The Philippines is the third largest and most mature market for
IWG across Southeast Asia. We have an unprecedented opportunity
to fill gaps in the market and secure top development locations by
beginning to establish franchise partnerships in the country,” said

THE OUTLOOK 2019 95

BEST CO-WORKING
SPACE OF THE YEAR

How people approach work is in a constant state of WINNER
flux. Advances in technology have freed people ACCELER8
from the constraints of the traditional 9am to 5pm
work shift. What is exciting now is that office work can be UNIONSPACE
performed anywhere, at anytime, and with anybody. All that
is necessary is a computer and an Internet connection. HIGHLY COMMENDED

This has allowed the gig economy to thrive, which is COMMON GROUND ARTHALAND
mainly composed of freelancers and work-from-home CENTURY PACIFIC TOWER BGC BRANCH
professionals. There are traditional employers who have Common Ground
started to relax their work schedules as well, allowing for LAUNCHPAD COWORKING ONE GRIFFINSTONE
more flexibility. This flexitime arrangement grants an Launchpad Coworking
employee permission to go to the office on certain days while ROBINSONS GAMMA
working from home on others. Some companies, however, KMC Solutions, Inc.
have already allowed full-time employees to work from a SPACES
remote location. International Workplace Group

These diverse approaches to employment have given rise
to office solutions in the form of co-working spaces, which
allow workers from different companies to share a single
space for benefits such as cost savings and convenience.

The award of Best Co-working Space of the Year
recognizes the project that illustrates the most distinguishing
features and significant benefits of a co-working space.

96 THE OUTLOOK 2019

ACCELER8

UNIONSPACE

Acceler8 by UnionSPACE is a Makati stalwart with three locations in services, an executive chair, storage for mobile devices and a nice
prime areas all over the city. Close to each other are Acceler8 Finman desk. The Serviced Office option, meanwhile, will provide even more
in Salcedo Village and Acceler8 111 Paseo in Legaspi Village. Newly privacy, but also access to conference rooms.
opened Acceler8 Rockwell, on the other hand, can be found at the
Rockwell Center. They each have their own distinct vibe, though all Acceler8’s Virtual Office offering provides a personal phone
exude a sense of community within their workspaces. number, mail service and use of its meeting room. The Meeting
rooms, however, may be rented separately, with access to a smart TV,
Acceler8 offers five major services: Co-working, Dedicated a projector, and refreshments.
Desk, Serviced Office, Virtual Office and Meeting Rooms. The basic
inclusions of the Co-working service are a super-fast Internet Acceler8 is an inviting space with a relaxed, community feel. It
connection, limitless drinks, free local calls, and office services such is evident in their interiors, beanbags, free beers, lounge and pet-
as printing and scanning. Anyone can just bring in their laptop, log friendly policy. Visitors and members alike will enjoy themselves in
in and get to work. this space.

The Dedicated Desk option gives more room to operate within THE OUTLOOK 2019 97
a specified location, with additional inclusions of photocopying

HIGHLY COMMENDED

CO-WORKING SPACE OF THE YEAR

COMMON GROUND ARTHALAND

CENTURY PACIFIC TOWER BGC BRANCH
Common Ground

Remote work has the potential to significantly improve a person’s quality
of life. There is less time spent in traffic and more time spent with loved ones,
for example. It also lets people customize their work schedule to hours more
conducive to their personality. However, while there are many benefits to this set-
up, it can also lead to increased isolation. Fortunately, places such as Common Ground
provide a breather from being secluded for extended periods of time.

The venue is located on the 29th and 30th floors of the ArthaLand Century Pacific Tower in
BGC. Common Ground is 1,950 square meters of impressive penthouse space, perfect for getting
any task done. The hotel concierge-type services help its members focus on their work while leaving
the small details to the co-working staff.

Common Ground is close to the 3rd Avenue and HSBC bus stops. It has its own coffee shop as well as two
amply supplied pantries. There are also three meeting rooms, a discussion room and two call booths for extra
privacy. It has an event space of about 158 square meters for larger gatherings.

Members will have access to reliably quick Internet speeds, free drinks and well-staffed community management
services. Common Ground goes beyond the basic inclusions such as photocopying, printing and scanning. It also has
much needed administrative support that most businesses and self-employed individuals would eventually need at some
point.

LAUNCHPAD COWORKING ONE GRIFFINSTONE
Launchpad Coworking

BGC and Makati are not the only places where great co-working spaces are located. Those in the Muntinlupa
area have three Launchpad Coworking locations to choose from. One of its branches is located on the
5th floor of One Griffinstone Building, along Commerce Ave. corner Spectrum Midway, in Filinvest
Corporate City.
Launchpad Coworking One Griffinstone has six membership types that encompass the basic
elements of flexible workspaces. There is the Daily Coworking Flypass and the Monthly
Coworking Flypass. The Private Office option is for more physical office space, while the
Virtual Office selection provides a good business address. Their Meeting Room and
Event Space options are for larger groups that can be accommodated in a casual
office setting.
One Griffinstone Building, which was just recently completed in 2018,
satisfies LEED Gold standards and is a PEZA accredited development. This
is perfect for businesses and individuals placing importance on new and
environmentally conscious facilities, and for those who are looking to
benefit from fiscal and non-fiscal PEZA incentives.
In addition to high Internet speeds and free coffee, Launchpad
Coworking One Griffinstone also has a spacious pantry
and lounge. Members may access a variety of services.
There are regular office staples such as photocopying,
scanning, printing and even fax machine access. It
also offers secretarial assistance along with legal
and accounting services.

98 THE OUTLOOK 2019

HIGHLY COMMENDED

CO-WORKING SPACE OF THE YEAR

ROBINSONS GAMMA
KMC Solutions, Inc.

Digital nomads and freelancers living within Pasig City do not have to venture
far to find a reliable coworking space. The Robinsons Gamma Coworking
Space is located on the 15th and 16th floors of the Robinsons Cyberscape Gamma
Building along Topaz Road and Ruby Road in Ortigas Center.
Among the four Pasig branches, it is Robinsons Cyberscape Gamma that is closest
to the MRT-3 stations and most bus stops. It would be easy for anyone taking public
transportation to reach this venue. This also means that it has a shorter walking distance to
the four malls within Ortigas Center.
Robinsons Cyberscape Gamma has three main flexible workspace options: Coworking Space,
Private Office and Virtual Office. Its Coworking Space variant comes in three packages. KMC Lite has
three-day access while Hot Desk has 24-hour access with free use of meeting and boardrooms. Its Dedicated
Desk package adds a personal storage locker and mailing address. The Private Office option provides IT
support services and can be accessed through a biometric security system.
Both its Coworking Space and Private Office options offer multiple amenities. Among them are fast Internet
speeds, unlimited coffee and lemon water, as well as printing and photocopying services. Robinsons Cyberscape
Gamma’s Virtual Office option could likewise make use of these amenities. It provides the capability to seat outsourced
staff in its private offices with the addition of professional reception services.

SPACES
International Workplace Group

Spaces by International Workplace Group has two branches, one on the 28th and penthouse floors of The
World Plaza on 5th Avenue, BGC, and another on 928 Arnaiz Avenue, Makati City. Both of them provide
high quality, energizing workplaces with a matching vibrant community.

International Workplace Group was formerly known as Regus, a prominent global office
provider. IWG was formed in 2016 to target the flexible workspace market though benefits from
decades of Regus’ expertise. They seek to reshape the concept of work through cultivating an
energetic and freethinking community. Its Spaces branches in the Philippines is part of a
worldwide network of 3,300 workspaces scattered throughout 110 countries.

Spaces offers three types of workspaces: Co-working, Dedicated Desk and Office
Space. The Co-working membership is accessible from Monday to Friday. Their
Dedicated Desk and Office Space options, on the other hand, are available for 24
hours throughout the week. Members and non-members can lease meeting
rooms and event spaces separately. Services such as photocopying and
coffee can be paid for as needed.

Spaces is not all about its sleek physical workplace. It also has
options such as Mail Handling, Virtual Office and Virtual Office
Plus.

THE OUTLOOK 2019 99

BEST CO-LIVING
SPACE OF THE YEAR

Co-living spaces are revolutionizing real estate WINNER
development by changing the ways professional live MYTOWN
out their daily routines in an urban setting. This
type of project answers a big demand for functional and PHILIPPINES URBAN LIVING SOLUTIONS, INC.
affordable living spaces for the professionals of today.
HIGHLY COMMENDED
Co-living developments offer a convenient solution to a
young workforce that has grown tired of fighting through iDORM @ THE FORT
traffic jams for long hours just to get to work on time. The DEI Properties
best co-living spaces make it easier for young workers to THE COMMUNAL
go to their offices with ease, and get the luxury of living in a Lino and Kux Co-Living Bedspace
secure, affordable, and thoughtfully-designed property. THE FLATS FIFTH AVENUE
Fort Bonifacio Development Corporation
These projects give a space where young professionals THE GRID DORMITEL
can thrive in the city and keep up with their active and First Georgetown Ventures, Inc.
fast-paced lifestyles. From top-of-the-line amenities to
convenient retail options and engaging activities, these
co-living spaces help tenants stay healthy physically,
emotionally and mentally.

Work-life balance is not a myth here, as tenants get to
achieve a balance between time for recreation, rest, and
career. These co-living spaces also build a community like no
other, enabling residents to create and nurture relationships
in various ways.

The award of Best Co-Living Space of the Year recognizes
the co-living space that is designed and built to provide its
particular clientele with their specific needs.

100 THE OUTLOOK 2019

MYTOWN

PHILIPPINES URBAN LIVING SOLUTIONS, INC.

The Philippines’ leading dormitory brand continues to exceed Whether tenants prefer to go solo or share a room that can
expectations by redefining co-living spaces - providing homes to a accommodate up to six people, they have all the benefits of MyTown’s
growing number of urban professionals who cannot afford high-end modern design and facilities. MyTown also takes care of its
housing but still aspire for a fulfilling lifestyle. corporate partners and lodgers, offering accommodations as part of
an employee benefit package. With this unique approach, companies
MyTown, operated by Philippines Urban Living Solutions, Inc., get to retain a diverse and highly talented workforce.
has 16 dormitories strategically located near the central business
districts of Metro Manila. The dormitory chain has served more After-work programs that encourage healthy, fun, and personal
than 10,000 young professionals living in Bonifacio Global City and and professional development keeps the MyTown community tightly
Makati, with a total of 3,000 beds. knit. Destressing has never been more fun with top-notch amenities
that include fully equipped gyms, infinity lap pools, yoga decks, KTV
MyTown stays true to its commitment of supporting a productive rooms, in-house cinema, function rooms and study rooms.
millennial market, with a co-living solution that encourages
worklife balance and a healthy, active lifestyle. Units come in four THE OUTLOOK 2019 101
configurations, each fully-furnished with a bath, kitchenette, a desk,
and smart bunk beds with ergonomic gadget provisions.

HIGHLY COMMENDED

CO-LIVING SPACE OF THE YEAR

IDORM @ THE FORT
DEI Properties

The project gives tenants a complete upscale dormitory experience, with
swankier amenities that will better suit long-term stay. Dormers each get
a bunk bed and a closet in an air-conditioned four-bed iDorm unit. The units
come with a mini-kitchen with sink, a mini-ref, a microwave oven, a window-type
air conditioner, an orbital fan, and a shower heater. Connectivity is not a problem as
tenants also get free Wi-Fi. Each unit also has separate shower and toilet areas. Tenants
get affordable rates as they share the utility payments, with each iDorm unit having its own
separate water and electric meter.

iDorm accommodations put a premium on safety and security, with CCTV monitoring systems
in place per floor. Only iDormers get access to their rooms, as the spaces feature biometric security,
keypad access, and facial recognition systems.

THE COMMUNAL
Lino and Kux Co-Living Bedspace

This modern co-living space puts a premium on what is personal, reminding its tenants of home sweet home.
The Communal, located in Rotonda, Pasig, is not your ordinary dormitory - instead of sleeping in bunk
beds and sharing a room, guests get to have their own capsules for privacy and comfort.
Small living quarters could not get any more hip than this. The Communal features a minimalist
design, with warm wood accents that temper bare concrete interiors. Students and young
professionals who want to live solo can rent a capsule for at least half a year at a very affordable
price. Couples can also share a capsule and get the same convenience for a good deal.
Living independently is made easier with appliances like microwaves, refrigerators,
rice cookers, and kettles that are all free to use. Tenants can also do their laundry
with a coin-operated fully automatic washing machine and a coin-operated iron.
They also enjoy free water and free high-speed Wi-Fi. Each unit has its own
sub-metered electricity and air conditioning that is free at certain times.
Tenants can make the most out of their stay together with amenities
that allow them to make new friends, chill, and have fun. There is
a pocket garden where they can hang out and enjoy with some
drinks or two. Those who love movie marathons and board
games can indulge at the lounge.

102 THE OUTLOOK 2019

HIGHLY COMMENDED

CO-LIVING SPACE OF THE YEAR

THE FLATS FIFTH AVENUE
Fort Bonifacio Development Corporation

This 16-storey shared residential building along BGC’s prestigious 5th Ave. is
a modern urban home for young professionals and students who want to take
the hassle out of traveling to and from work and school.
The Flats has 375 units and offers a total of over 1,500 beds. The property targets
BGC’s hundred thousand-strong workforce, mostly BPO workers, by offering a co-living
solution that goes beyond affordable and quality accommodations.
The BGC dormitory tower has rooms that can comfortably fit up to four people. Each dorm
unit is fully furnished with a bed and mattress, workstation, wardrobe cabinet, toilet and bath,
and a mini kitchen. Tenants can go solo or they can choose among quad-sharing and triple-sharing
rooms with options for a bunk bed, loft bed, or single bed types.
Young professionals and students living in The Flats get comfort and convenience from being near great
food options, housekeeping, and laundry services. The dormitory project has its own store, laundry shop,
reception area, and water refilling station.
Students and young professionals can take a break from their busy lifestyles and enjoy a relaxing atmosphere at
the Community Lounge and Sky Deck, both offering free Wi-Fi. Tenants get to make new friends and build relationships
through the Flats’ community events like parties, seminars, movie nights, and game nights.

THE GRID DORMITEL
First Georgetown Ventures, Inc.

The Grid takes the co-living space concept to a whole new level by integrating hotel-like amenities in a
dormitory setting. This 10-storey dormitel answers a growing demand from young professionals who are
looking to relocate to the Makati Central Business District with ease, comfort, and convenience.

The Grid, owned and developed by First Georgetown Ventures Inc., offers 560 beds spread across
200 units. Tenants can enjoy the ample room space and privacy for themselves, or they can share
with friends and go for the triple and quadruple product offerings. Seven commercial units are
also located in the first two floors of the building.

Young professionals and students get a respite from the hustle and bustle of the
city with hotel-like amenities and spaces for social interaction that include an open
deck, an al fresco area, a fitness gym, lap pool, a lobby, and a lounge. They enjoy
easy access to a number of food and lifestyle options in and around the Makati
Central Business District.

Tenants also get to marvel at the Grid’s distinctly young, hip, and
urban look. Designed by Abesamis + Guerrero Architects, the building
features a unique and interesting facade - its structural steel
framework is exposed, enveloping the tower’s podium. Main
materials include steel, wood, and brick. Residential units
also get natural light and ventilation via a light well that
runs through the building’s central core.

THE OUTLOOK 2019 103

MORE THAN A SHARED DESK

ACCELER8 PROMOTES A CLOSE-KNIT COWORKING COMMUNITY

by Sam Dadofalza

T he workplace has become the site of swift, dramatic changes the sharing atmosphere – respect for others. Acceler8 explains
in business in the last few years. Brands have swapped that since it is a shared space, members are a lot more conscious of
rigid, intimidating cubicles for free-flowing, supposedly their behavior, including the volume of their conversations, their
collaboration-enabling open-floor plans. Not just confined to the decorations, and even the smell of the food that they bring into
usual board rooms or conference areas, offices now have ‘play the space. This kapwa attitude makes the community stronger as a
spaces’, like conversation pits, coffee stations, even rooftop gardens group.
and fitness centers. However, perhaps the most innovative change
seen in the previous years is the rise of coworking spaces. Promising relationships are built inside a coworking community.
In Acceler8, for instance, networking opportunities abound. For
A shared workplace. No owned headquarters to maintain entrepreneurs looking for like-minded individuals who can share
every now and then, no rented office to pay every month, and yet their vision, being part of the community places them a handshake
all the perks (and more) of the traditional workplace. From new away from their next investor and mentor.
entrepreneurs and start-ups to remote employees and freelancers,
everyone is flocking to coworking spaces for its advantages. “Coworking spaces can provide [networking opportunities]
through events and personal introductions,” Acceler8 said.
The Appeal of Coworking Spaces
Freelancers and remote employees, on the other hand,
Acceler8, one of the fastest-growing coworking spaces in the metro benefit from being able to grow their professional skills through
today, explains that there is a growing demand for shared workplaces collaboration with others, despite varied affiliations. Some have
among startups because, first and foremost, it offers great flexibility even been able to close new projects.
in terms of use.
Aside from networking, Acceler8 members get to take
“A lot of companies start out with a small team, and then advantage of enriching events like seminars and workshops that the
continuously grow over time. These companies usually look for a management organizes. The human resources department of start-
space that can accommodate whenever they need to scale up their up companies are the ones happiest with these, since it reinforces
team or scale down,” shares Acceler8. their training and development programs.

In their own operations, the clients value this greatly, especially Asked what made it the Philippine buyers’ choice among several
with the unpredictability of the growth of a starting company. An coworking spaces, Acceler8 shares, “We believe our community was
office, as entrepreneurs know well, takes a huge chunk out of the the top factor in winning this award. [In] the past 4 years, we’ve been
budget pie. Rent, utilities, maintenance, and repairs are just some actively cultivating a vibrant community [...] that genuinely help
of the taxing overhead costs. In the case of coworking spaces, start- each other grow in their respective industries.”
ups only pay a considerably lower fee for membership, compared
to leasing or owning an office. Moreover, these membership Looking to the Future
agreements, in most instances, have flexible arrangements,
depending on the budget. The coworking industry is set to grow further in the coming years,
as remote work becomes the norm. Acceler8 is gearing up for the
As for individual professionals, flexibility is also one of their demand, ensuring that even as more players join the industry, its
main motivations in using coworking spaces. They can drop in once, commitment to customer happiness and topnotch facilities will not
twice a month, depending on their budget, when work-from-home waver. The company hopes to serve a lot more budding entrepreneurs
or work-in-a-cafe gets a little too distracting. Acceler8’s aesthetics and diligent freelancers, even those outside the tech industry. It
are designed to spur maximum productivity and creativity. wants to break that prevailing myth that coworking spaces are just
for those within the techsphere.
Creating a Culture of Respect
At the same time, Acceler8 is interested in exploring coliving
The wider appeal of coworking spaces, however, goes beyond the spaces, as it has partnered with one of the pioneers in the residential
flexibility of a shared desk. real estate industry, PHINMA Properties Holdings Corporation.
Still in line with its commitment to grow the partnership directory,
There is a core value that innately flows from the backdrop of Acceler8 shared that it will be collaborating with companies focusing
on health, wellness, and education, which shares its values.

104 THE OUTLOOK 2019

THE OUTLOOK 2019 105

LIVE. WORK. PLAY. REPEAT

CO-LIVING SPACES AS THE ACCOMMODATION OF THE FUTURE

by Gayle Barnachea

M etro Manila has become a place for young professionals to Through the years, MyTown has become the hub of young
live, grow, and to be accessible to the many establishments professionals who have adopted new hobbies, and have enrolled
and services the capital has to offer. But due to the increase in night classes due to the work-life balance it gives to its tenants.
of professionals flocking to the metro to avail of these services, “Realizing what they can do with that saved time brings many young
looking for affordable and quality living spaces can be a challenge. professionals to us. We have seen tenants take up evening classes and
With this, Philippines Urban Living Solutions (PULS) launched their new hobbies just because they now have time to do so.”
largest and most well-known co-living space, MyTown.
Like many residential developments, MyTown takes pride in its
MyTown was awarded Best Co-living Space during The Outlook resort-like amenities such as a lap swimming pool, gym, a boxing
Awards held last November 14, 2019. The receivers of the prestigious studio, yoga decks, fully equipped KTV rooms, large recreation
award spoke about their trademark co-living spaces, and the key areas, study halls, canteens, and even a movie theater. “The value for
factors that led to their win. money of our accommodation, amenities, and events is unrivaled,
not to mention that it is a lot of fun too.”
The Epitome of the ‘Live-Work-Play’ Concept
MyTown’s co-living model has short-term and long-term benefits
PULS is one of the leading developments focused on providing as well. According to MyTown, “The short-term benefits of co-living
purpose-built young professional housing in the country: “We are resolve the social issues these individuals face: eradicating the
the first in the country, and one of the first in the world, to address exhausting daily commute, achieving work-life balance and having
in a scalable way the affordable urban housing shortage for young more control of their time.” As for long-term benefits, they “focus
professionals.” more on the self-development on individuals -- growing in terms of
independence, career and character.”
MyTown is the largest and most prominent co-living space in the
Philippines, currently with 16 dormitories within Makati City and Overall, the facets of affordability, convenience, leisure, quality
BGC. amenities, and the ability to foster work-life balance are the key
qualities that made MyTown the Best Co-living Space this year.
The main goal behind MyTown is to address the problem of
traffic and commuting many young professionals face every day. “We Key People Behind Their Success
created the co-living concept to provide a solution that caters to the
actual needs of the market -- affordable, accessible, comfortable and Aside from the convenience and leisure aspects MyTown offers to
convenient.” residents, PULS also owes their triumph to the key figures behind
their company. PULS mentioned that “crediting the three founders
InasurveyconductedbyPULSamong1,200professionalsin2012, would be an understatement.” They also emphasized: “MyTown
they discovered that a significant amount of young professionals’ would never have been possible if it weren’t for our MyTown family
income goes to commuting. “Our starter rates are pegged to be who handled land acquisition, construction, property management,
equivalent to the cost of the average young professional’s commute, tenant engagement and administration, marketing, leasing, and all
so that for the same cost, our tenants can now skip their commute our back-office functions that are so crucial to the success of the
and live in MyTown.” company.”

The cost-efficiency and the convenience MyTown offers are two What’s Next for PULS?
of the facets that young professionals look for in a living space.
Strategically placed all over key areas in BGC and Makati, MyTown The growth of MyTown throughout the past 6 years has led the
allows its tenants easy access to the various restaurants, shops, cafes dormitory to branch out all over Makati and Taguig. With this, PULS
and establishments all over the area, making life convenient for them is set to open their first “Zero Commute” project, where tenants can
while they work and have time for themselves. live, work and play by providing MyTown units, co-working spaces,
and luxurious amenities.
In relation to the convenience, MyTown also offers a distinctive
experience and lifestyle that makes co-living more enjoyable. “We are thereby offering our community a solution that
“Traditional housing can offer you the benefits of living closer completely removes their commute from their daily lives, and see
to work, avoiding traffic, but only a co-living space can provide a this as the accommodation of the future.” The project will be called
lifestyle experience that’s relevant to young professionals,” shares MyTown Los Angeles and is their largest project to date.
MyTown.

106 THE OUTLOOK 2019

SUSTAINABILITY

THE OUTLOOK 2019 107

TAKING SUSTAINABLE ACTION

Addressing Climate Change Through Real Estate by Krisana Estaura

T aking Sustainable Action: Addressing Climate Change SolanaLand Development, Inc.’s Valerio commented that the
Through Real Estate, one of the tracks at the Outlook hefty cost drives the majority of Filipinos to think that solar panels
Conference 2019, explored the need to adopt a more effective are only for fancy developments. On the bright side, there is now
approach in addressing climate change. a growing number of affordable housing communities integrating
solar panels.
The panel, moderated by PDP Architects Managing Director
Cathy Saldaña, discussed that while various companies are already On their part, Valerio said that they are aiming to dedicate 30%
initiating sustainable efforts such as water recycling, waste of their developments in the north for open spaces, hoping to change
management, and the use of solar energy, the impacts are short- people’s mindset around eco-consciousness and green space.
lived. What the real estate sector needs, they said, are a more global
and top-down approach to produce a long-lasting effect. “With respect to the suppliers that we approach, it’s a more
‘conscious effort’ for us to think, ‘Are these suppliers building or
The panelists for this track were Cecilia Domingo, Vice- producing products in a sustainable manner?’” he said.
President and Head of Corporate Business Group of Meralco; Gian
Carlo Valerio, Chief Executive Officer of SolanaLand Development, Water Recycling
Inc.; Ram Maganti, SVP for Marketing and Innovations of Holcim
Philippines Inc.; and Gay Santos, a financial inclusion specialist/ Another problem the Philippines now faces is the scarcity of fresh
advocate. water. The issue is reflected in the water crisis that has affected
Metro Manila.
Affordable Solar Power
According to the World Health Organization, about 1 in 10
PDP’s Saldaña steered the conversation by saying that while the Filipinos does not have access to improved water sources. Moreover,
country is blessed with sunlight, the cost needed to put solar panels acute watery diarrhea was reported to be among the top 10 leading
in place for homes remains a significant hurdle. causes of death in the country in 2016, claiming over 139,000 lives.

According to Solaric Corporation, a solar panel system provider, Holcim’s Maganti said that the scarcity of freshwater had
the average cost of such technology is around Php 128,500 for a 1.62 prompted them to use recycled water as an essential component of
kWp solar system. their sustainability efforts since 2015.

108 THE OUTLOOK 2019

On its website, Holcim Philippines noted that management is are also involved, with over 50% having knowledge about the matter.
aiming to reduce the company’s water consumption by at least 30% The weakest link is the residential customers, with only about 20%
by 2030, as its sites are among the top water consumers in the areas it of them being knowledgeable about sustainable efforts.
operates in. Among its initiatives include improving water recycling
facilities in its plants and the use of a water-efficient closed-loop Domingo stressed the need to create awareness on all segments
system. through information campaigns regarding solar products and other
energy-efficient products like e-vehicles.
In its plant in Norzagaray, Bulacan, for instance, the cement
maker uses an old quarry in collecting rainwater for operational use. From their end, Domingo discussed the residential and
This initiative can supply 30% of the plant’s total water requirement. commercial efforts that Meralco and its subsidiaries had started,
from solar panels to e-sakay as an initiative. Domingo said that the
Carbon Footprint Reduction compounds of the country’s largest distribution utility company
already prohibited single-use plastic. The company is also active in
As part of its commitment to the Paris climate change treaty, the tree-planting efforts for carbon reduction.
Philippines aims to reduce greenhouse gas emissions by around 70%
by 2030 relative to its business-as-usual (BAU) scenario of 2000- Financial Literacy
2030. The carbon footprint reduction is expected to mainly come
from the energy, transport, waste, forestry and industry sectors. Aside from the lack of knowledge about climate change and
sustainability, Santos pointed out another area that Filipinos need to
However, before the Philippines can move towards sustainability, be educated about – finances. She argued that the lack of insurance
Saldaña posted a tricky question: “Do you think an ordinary for the majority of the Filipino people leads to financial insecurity
Filipino understands what climate change is? Do they know what during emergencies. Moreover, their lack of knowledge about the
sustainability is?” true cost of switching to sustainable practices blocks sustainability
efforts from the consumers’ end.
Meralco’s Domingo revealed relevant statistics at the panel. She
said that 78% of corporations or big customers are knowledgeable as Santos cited data from the World Bank Index, showing that
far as sustainability is concerned. The small-to-medium enterprises Filipinos lead the pack in terms of borrowing from friends and family.

THE OUTLOOK 2019 109

SEPTEMBER MEDIA ROUNDTABLE 2019
Building Resilient and Sustainable Cities

HOW THE REAL ESTATE SECTOR
CAN CONTRIBUTE TO

CLIMATE
CHANGE
MITIGATION

by Krisana Estaura

T he natural disasters that the Philippines has experienced
over the last decade are already enough for international
environmental watchdogs to place the country as among
those that are most threatened by the adverse effects of climate
change.

The Vision of Humanity’s Global Peace Index ranked the
Philippines as the most susceptible country to the hazards brought
by this global phenomenon, over Japan, Bangladesh, Myanmar,
China, Indonesia, India, Vietnam and Pakistan.

Photos (Top to Bottom):
[1] Ferdz dela Cruz, Former Chief Executive Officer of

Manila Water Company, Inc.
[2] Angela Ibay, Head, Climate and Energy Program of

the World Wide Fund for Nature
[3] Wesley Caballa, Senior Manager for Sustainability

of Costa Del Hamilo, Inc.
[4] Justine Santos-Sugay, Director for Resource

Development and Communications of Habitat for
Humanity
[5] Ar. Amado de Jesus, Vice Chairman of the
Philippine Green Building Initiative
[6] James Buskowitz, Chief Executive Officer of
Buskowitz Group
[7] JJ Fernandez, Strategic Management Consultant of
Menarco Development Corporation

110110 THE OUTLOOK 2019

HOW THE REAL ESTATE SECTOR CAN CONTRIBUTE TO CLIMATE CHANGE MITIGATION

“Climate change is real. We have felt that in Manila Water. We
actually took the brunt of the shortage even if we have been warning
for many, many years,” said Ferdz dela Cruz, former Chief Executive
Officer of Manila Water Company, Inc., during the fourth session of
Lamudi’s media roundtable series for 2019, held last September.

According to the study, almost half of the Philippines’ population Sustainable Real Estate Sector
are in areas prone to drought, tropical cyclones, tsunami and
earthquakes. Now, where does the real estate sector – being among the significant
contributors of gas emissions - figure in this picture?
The water supply crisis that hit residents of Metro Manila and
Rizal last March is just one of the many manifestations of the growing Data from the World Economic Forum (WEF) showed that the
climate change problems in the country. It is regarded as the capital’s industry consumes more than 40% of global energy annually and
worst water fiasco in recent history. that around 20% of total global greenhouse gas emissions come
from buildings.

This is one of the questions that the media roundtable attempted
to answer. ‘Sustainability’ was the word that dominated the
discussions, with proponents emphasizing the need to incorporate
it in business agendas. Lamudi’s CEO Bhavna Suresh, however,
cautioned that while the intensity of conversation about climate
change has increased, “the voices and the noises are louder” than
action.

Justine Santos-Sugay, Director for Resource Development and
Communications of Habitat for Humanity, concurred, while noting
that amid efforts to make the Philippines more resilient, there is
more that needs to be done – and it requires the participation of each
individual.

“A safe home, a resilient city, a safe community is at the heart of
what we have to address to adapt to the changes in the climate,” she
said. Unfortunately, Santos-Sugay noted that Filipinos are facing a
dangerous cycle when purchasing or building a home.

“Majority of the Filipinos have to rebuild every time a disaster
hits. A storm hits, their house wasn’t disaster resilient in the first
place, then they have to rebuild. Oftentimes in the exact same spot
because they do not have the necessary tools. They do not have the
necessary resources. They do not have the necessary know-how,”
she said.

Santos-Sugay added that nature-based solutions, like the use
of more permeable soil and bamboo, may serve as stepping stones
towards a more resilient Philippines.

Bhavna Suresh (far
left), CEO of Lamudi
and moderator of this
media roundtable
discussion, and Aina
Cruz (far right),
Marketing Manager
of Lamudi, with the
September Media
Roundtable panelists.

THE OUTLOOK 2019 111

HOW THE REAL ESTATE SECTOR CAN CONTRIBUTE TO CLIMATE CHANGE MITIGATION

Energy Efficiency building green and has a long way to go.
He shared a conversation he had with a “big-time developer,”
On the other side of the spectrum, developers have been asked to
build more energy-efficient construction projects. where he asked if the developer can name their most energy-efficient
building. To his surprise, he mentioned getting the reply: “Come to
James Buskowitz, Chief Executive Officer of Buskowitz Group, think of it, I don’t know.”
noted that the source of energy is essential as 80% of a building’s
energy consumption comes from electricity. In this regard, he De Jesus also cautioned against a practice called “greenwashing,”
said the country has a lot of opportunities, particularly due to where some claim to sell green products. He explained that a
underutilized roofs that are “dead space” for buildings. building that is designed based on green principles will modulize its
key features, such as the site, water, energy, materials, and indoor
“We try to make full use of a roof and have the adoption of solar air quality.
easy for our customers and for building owners so they can produce
and avoid expensive electricity costs that usually come from fossil Jaime Fernandez, Strategic Management Consultant of Menarco
fuels,” said Buskowitz. Development Corporation, concurred that buildings could not
simply claim to be green. He added that even the source of materials
Amado de Jesus, Vice Chairman of the Philippine Green Building contributes to emissions.
Initiative, noted that the Philippines is still in the early stages of

112 THE OUTLOOK 2019

BEST GREEN PROJECT
OF THE YEAR

Today’s developments should not be just all about WINNER
pure looks and aesthetics. Developers are joining THREE E-COM CENTER
the movement for environmentally responsible
projects, taking into account their ecological impact while SM PRIME HOLDINGS, INC.
maintaining a sustainable system that will not damage the
country’s precious ecosystem. HIGHLY COMMENDED

Green projects set themselves apart from the rest by BOTANIKA NATURE RESIDENCES
fulfilling a criteria of sustainable caveats to protect and Filigree
preserve the environment. They go beyond surface-level CALYX CENTRE
artistry and façade by assessing the development’s effect on Innoland Development Corporation
surrounding areas. In a larger aspect, they also assess their CENTURY DIAMOND TOWER
impacts on the country’s environment, as a whole, and find Century Properties Group, Inc.
out ways to minimize the negative effects ecologically. CERILO
Ayala Land Premier
The previous year saw many developers dipping into HAMILO COAST
green projects, with a fair share of developments making it Costa del Hamilo, Inc.
into The Outlook’s shortlist of sustainable properties that
deserve recognition for their hard work at promoting an
environment-friendly life.

The award of Best Green Project of the Year recognizes
the development that not only excels in aesthetics and basic
functionality, but also responds to the need for sustainability
through a green design and ecologically responsible
facilities.

THE OUTLOOK 2019 113

THREE E-COM CENTER

SM PRIME HOLDINGS, INC.

The Three E-Com Center by SM Prime Holdings is a 15-storey, The center has a gross floor area of 114,000 sq.m. The
semi-circular, twin-tower commercial building that offers large development has a four-level parking podium originating in the
continuous office floor plates, located in Pasay City, taking up a whole basement and continuing to the second to fourth floors, while
block at the corner of Harbor Drive and Bay Shore in the Mall of Asia office spaces are situated in the 5th to 15th floors. Three E-Com
Complex. Moreover, it is innovatively designed to address specific Center’s signature podium development, the Prism Plaza, is located
site constraints, especially given its location in a reclaimed area. on the fourth level, adorned by pocket gardens and enhanced by a
picturesque, river-like amenity. The ground level will also be home to
The office development is also a Philippine Economic Zone various retail offerings, allowing the Three E-Com tenants a choice
Authority (PEZA)-accredited and Gold Leadership in Energy and for some recreational areas near their office.
Environmental Design (LEED)-certified building. State-of-the-art
facilities and environment-friendly features highlight the function
and aesthetic of this office building, similar to SM Prime’s other
developments. Three E-com Center was designed by Miami-based
architectural firm, Arquitectonica.

111144 THE OUTLOOK 2019

HIGHLY COMMENDED

GREEN PROJECT OF THE YEAR

BOTANIKA NATURE RESIDENCES
Filigree

Filigree’s Botanika Nature Residences is a 1.55-hectare property located in the
most exclusive and quiet portion of Filinvest City, Alabang. The development,
which has a slightly rolling terrain that provides opportunities for unique features
and amenities, is a high-end, mid-rise, low-density development comprised of three
towers. Each tower has a wide footprint, but the total footprint occupied by the three
towers are only 30% of the project’s total land area. Around 70% of the land is, instead,
dedicated to lush greeneries — a nod to sustainable living.
The definitive advantage that Botanika Nature Residences has over other condominium
developments is the convenient living it provides, effortlessly integrated with a relaxed suburban
lifestyle. Designed to invigorate, the high-end village is set amid a lush vertical setting, dotted with green
sceneries that are pleasing to the eye. Aside from its expansive gardens, Botanika is designed to respect,
complement, and even give back to the natural order of things. The development follows the guidelines set
forth by the Philippine Green Building Council, and has secured the much-coveted BERDE certification.
The first tower of Botanika Nature Residences has 13 stories with only 101 residential units among above-par
facilities. The property embodies green living in a vertical home, a feat previously believed to be impossible before the
modernization of real estate.

CALYX CENTRE
Innoland Development Corporation

Innoland’s Calyx Centre is a 26-story, organically designed, green building located in the Cebu IT Park. The
Php 1B Calyx Centre was designed to make condominium living easier and enviable. The building, which
sits on a 2,953 sq.m. premium lot, is a mixed-use development. Its residential units are located from
the 11th floor and above. The 10th floor features an amenity area in a garden setting. There is also a
Resident’s Lounge with a seating area for relaxation, as well as for receiving visitors or mingling
with neighbors.

Meanwhile, Calyx Centre’s ground floor hosts a variety of retail and dining outlets for
a quick bite or a place to meet up, true to its mixed-use nature. The project also features
shops to complement the lifestyle of its residents. Office spaces in the building
measure up to 2,000 square meters, ideal for the IT and BPO industry. Separate
lobbies and elevators for residents and office tenants are ensured, thus
promoting privacy and security within Calyx Centre grounds.

One of Calyx Centre’s most impressive aspects is its green features,
which embody Innoland’s commitment to sustainable development.
Its design and orientation take into consideration the sun’s path
and the wind channels, in order to maximize use of natural
light, while making sure that building interiors stay cool.

THE OUTLOOK 2019 115

HIGHLY COMMENDED

GREEN PROJECT OF THE YEAR

CENTURY DIAMOND TOWER
Century Properties Group, Inc.

Century Diamond Tower is a 35-storey premium office building developed
by Century Properties Group Inc. (CPG) subsidiary Century City Development
Corporation and the global business enterprise, Mitsubishi Corporation. The
building is accredited by the Philippine Economic Zone Authority and is so far the
biggest office project of Century Properties, amounting to a whopping P4.5 billion.

Century Diamond Tower has a net leasable area of 58,618 sq.m. and follows the core
and shell rating system of the Leadership in Energy and Environmental Design (LEED). It is
designed with the latest building features, which includes the variable refrigerant flow (VRF) air-
conditioning system, a building automation system, 100% backup power with redundancy, and fire
detection and alarm systems.

On top of these superior features, the office tower’s strategic location makes it a desirable address
for major enterprises. It stands alongside the signature towers of Century City: the residential skyscrapers
Gramercy, Knightsbridge and Milano Residences, as well as Trump Tower Philippines.

In addition, Century Diamond Tower was formerly known as the Forbes Media Tower — but was later on
rebranded. CPG management is, in fact, proudly saying that Century Diamond Tower represents the strength and
formidable partnership between its two brands, CPG and Mitsubishi Corporation.

CERILO
Ayala Land Premier

Cerilo Nuvali is an 85-hectare high-end residential subdivision situated inside Santa Rosa Laguna, developed
by Ayala Land Premier. Cerilo is Ayala’s eighth residential development in the master-planned community
of Nuvali — geared toward providing future residents generous cuts in the lots’ size, averaging 680
sq.m. each.
Given the fact that Nuvali is a flourishing eco-community, Cerilo is meant to adhere to the
concept of sustainability accordingly. Cerilo is surrounded by widespread arrangements of
lush, green spaces, having about 80% of the houses adjoining green and open areas. The 139
lots are also adjacent to 10- to 40-meter wide open spaces called Green Lanes, while 52
other lots are located along expansive greenways that span up to 70 meters in width.
Cerilo is a gated residential community which transports residents to a modern
Asian paradise just outside the bustle of the city proper. The development is but
a mere short walk away from the city’s premier retail and entertainment hub,
giving residents an endless array of facilities and amenities for shopping,
recreation, and business.
Ayala Land’s Cerilo capitalizes on the naturally undulating
terrain by placing a 6-hectare main park as the anchor of
the whole development. Cerilo also has the necessary
infrastructures, such as a 2-hectare clubhouse area that
features a social hall, multi-purpose court, swimming
pool, and residents’ lounge — all a means to
promote and encourage social interaction and
healthy lifestyles.

116 THE OUTLOOK 2019

HIGHLY COMMENDED

GREEN PROJECT OF THE YEAR

HAMILO COAST
Costa del Hamilo, Inc.

Hamilo Coast is a premier leisure development of SM Prime’s Costa del
Hamilo Inc. The project sets itself apart from the rest by taking advantage of
the booming tourism industry of the Philippines.
Hamilo Coast celebrates coastal living, anchored firmly on nature’s bounty
and SM’s sustainability principles. Found inside Hamilo are 13 distinct coves along a
31-kilometer coastline, all part of a larger tract of land spanning 5,900 hectares of lush
terrain and natural beauty, thus showcasing the environmental wonders of the Philippines.
Furthermore, Hamilo Coast is a premier seaside development on the Nasugbu coastline. Its
unique location as the long-established favored seaside address of the country’s elite makes it what
people are now calling the “gateway to the Philippine Riviera.”
What makes the development unique is the fact that it is bounded by the West Philippine Sea on the
west, and mountain ranges in the east. The property encompasses three major mountain peaks and 13
coves, three of which are Marine Protected Areas (MPAs). Hamilo is envisioned to be one of the country’s most
sustainable beach resort towns. Its community strives to practice environmental and social sustainability in its
operations, through its partnership with the World Wide Fund for Nature Philippines and the SM Foundation. Hamilo
Coast also uses alternative energy resources, and practices coastal resource management, ridge-to-reef management, and
solid waste management.

THE OUTLOOK 2019 117

INNOVATION

118 THE OUTLOOK 2019

NEW-AGE CUSTOMER EXPERIENCE

Transforming Real Estate Marketing in the Age of Disruption by Megan Flores

The real estate industry is not insusceptible to the wave of The discussions were focused on how disruption has created a new
disruptions that have affected conventional businesses. breed of real estate clients, and how the industry needs to innovate
“New-Age Customer Experience: Transforming Real Estate on strategies in order to adapt to this new consumer environment.
Marketing in the Age of Disruption,” one of the tracks at The Outlook The “end” of the mall as online shopping becomes more preferred
Conference 2019, was a timely and relevant forum focused on the by consumers was taken up by the panel, highlighting this as an
impact of the Age of Disruption on the real estate industry. example of how disruption can change the scenario of consumption
patterns and how businesses are done.
Insights from Industry Leaders
Lozano, with his experience in sales and marketing, has seen the
The forum was moderated by Lamudi’s Head of Corporate Accounts, transition from traditional to digital marketing and has emphasized
Deborah Ong. The reputable panelists for the session include the importance of training and re-training key people in the team
Thomas Mirasol, General Manager of Federal Land; Marco Antonio, on digital marketing strategies. The focus, he added, should be on
President & CEO of Century Properties; Tek Samaniego, Property the use of tools such as Google Analytics. He further stressed that
Editor of Philippine Daily Inquirer Property; Jose Soberano III, CEO this approach can ensure a successful implementation of the changes
of Cebu Landmasters, Inc.; and Eugene Lozano, First Vice President needed in the industry. Ong noted how consumers nowadays have
for Sales and Marketing for Megaworld. become more demanding, which Samaniego supplemented by saying
that these consumers want to get their money’s worth.

THE OUTLOOK 2019 119

Considerations for Digital Real Estate Marketing Source: https://www.wordstream.com/blog/ws/2018/07/19/advertising-statistics

The Philippines has a population of over 100 million, and a large As to which particular social media site is most frequently used
percentage makes use of digital technologies. This data spells big by Filipinos, Social Media Stats Philippines has the following figures
earning potential for e-commerce businesses and a wider reach for for the period October 2018 to October 2019, which shows that
digital marketing efforts. The Philippines is also ranked number Facebook has the largest share at 89.76%. This is the reason why
1 around the world for social media use and time spent online. Facebook Ads are heavily propagated across account profiles and
Local and global websites and apps compete for market share. Real pages.
estate platform Lamudi is ranked as number 12 in the top 20 online
shopping sites, but is the only real estate platform included in the
top 12.

Social Media Stats Philippines from Oct 2018 - Oct 2019

Source: We Are Social, Hootsuite, Jan 2019
https://aseanup.com/top-e-commerce-sites-philippines/

In a survey of 22,000 consumers in 27 countries around the
world, the results showed that social media played a significant
factor in “finding an inspiration” for a purchase. The 37% score for
social networks is even higher than retailers’ websites.

Y1 Axis Y2 Axis

Source: https://gs.statcounter.com/social-media-stats/all/philippines/2019

Source: https://www.wordstream.com/blog/ws/2018/07/19/advertising-statistics What do all these tables and figures mean in terms of real estate
digital marketing? It means that real estate companies have to face
However, for digital marketing to be effective, it should reach up to the fact they have to be in tune with this shift in the customer
the targeted audience. To do this, it is important to know where the experience in order to thrive in the industry. Marketing efforts
audience spends their time online. Marketing strategies can then be should ride with the technological advancements of the present
directed towards these social media channels. time — reaching out to potential customers using means that are
now more acceptable and widely used like social media. Digital
marketing allows for a wider customer reach and enables companies
to gather data that provide insights about customers’ behaviors and
preferences. Understanding the customer experience in this new
age, and working along with it, will be key to surviving disruptions in
the real estate industry.

120 THE OUTLOOK 2019

NEW SMART

HOME TECH

IN 2019 by Corenne Agravio 4) Shark Ion R85

T he world has indeed come a long way. The age-old adage It is not easy keeping a house clean, especially in this tropical country,
about modern technology taking over the universe does not but the Shark Ion R85 can certainly help with this. The robot vacuum
seem as far-fetched now as it did a decade or so ago. The wave has proven itself excellent in picking up dust, dirt, pet hair, and other
of globalization, coupled with innovation and modernization, has debris lying around the house with minimum fuss. With Shark Ion
introduced ways of living that people from the past would not even R85, homeowners will have no more need for sweeping the floor,
dare dream up. because the vacuum does it for them! Not only that, but the robot can
also be controlled through a smartphone and has an easy-to-clean
Nowadays, people’s lives are easier and more convenient through dustbin.
smart home technology. Users may remotely monitor, access, and
control Internet of Things (IoT) devices for features and services 5) Philips Hue
that address their needs. Smart home devices allow users to manage
their connected home devices from apps on smartphones and other Philips Hue bulbs enable homeowners to control both the light’s
internet-connected interfaces. intensity — dimming or brightening on command — as well as
its color. These devices give the power to create special color-
Here are only some of the most noteworthy smart home coordinated moods, perfect for setting themes during gatherings or
technology devices introduced in 2019 that carry such great downtimes. There is also an option to set color-coordinated alarms
potential for the future: wherein homeowners can schedule a certain light setting — for both
color and intensity— during specific times of the day. The Philips
1) Brilliant Control Hue bulbs work with most smart home systems, granting them
extreme flexibility compared to most lighting options.
The Brilliant Control is a wall switch that uses Wi-Fi to connect to
and control various smart devices in one’s home. It has a 5-inch color
touch screen with user-friendly button controls that let the owner
play music, control lighting, set thermostat temperatures, and see
who is knocking at the door — among other things. Homeowners
will effectively have power over the environment and ambience inside
the house, just through a small simple device, Brilliant Control.

2) Ecobee (5th Gen) 6) Amazon Echo Dot

The fifth-generation Ecobee smart thermostat already has Amazon’s The third-generation Echo Dot is the best version of Amazon’s entry-
digital assistant Alexa built in. Its slick touchscreen interface and level speaker so far. At an affordable price, homeowners will get to
remote sensor help ensure your house will be properly heated or, enjoy all the benefits of a smart speaker that is powered by Amazon’s
in a more country-applicable aspect, cooled. In addition to this, Alexa.
the newest version has a better speaker, so not only is Ecobee a
thermostat, homeowners can also use it to play music. Should this The small size and streamlined design of the Echo Dot makes it a
not be enough, Ecobee also has access to all of Alexa’s features, perfect fit in any room in the house. Amazon is also offering a variant
including messaging and Spotify integration. of the smart speaker with an LED clock embedded around its edge.

3) Nest Hello 7) Google Nest Mini

Sometimes, homeowners just do not have it in them to get up from The Google Nest Mini smart speaker is an upgrade to the Google
their comfortable beds to check who is at the door. This is where the Home Mini, due to its better audio quality with a more defined
Nest Hello comes in. Nest’s device is a video doorbell cam, equipped bass output. The device also has a new presence detection feature,
with an excellent microphone and speaker. Its camera can recognize embedded within a simple aesthetic.
faces and even announce them when they come to your door, and
while it needs a hardwired connection, it can continuously record The feature that defines the Google Nest Mini, however, is
video so homeowners will never miss an event happening right at its machine learning chip, which allows the device to learn the
their doorstep. Homeowners can also set up specific zones, so that commands that its owner most often gives to it. These commands
they will only receive notifications when a person or object appears will start to be processed locally, instead of on Google’s servers, so
in that specific area of the frame. that the functions will still be available in the absence of an internet
connection, and with improved response times.

THE OUTLOOK 2019 121

BEST INNOVATION
PROJECT OF THE YEAR

Technological innovations are reshaping various WINNER
industries in the country, real estate included. Thanks THE SEASONS RESIDENCES
to tech-savvy millennials that now constitute a
significant share in the consumer base, the real estate sector SUNSHINE FORT NORTH BONIFACIO
is rapidly evolving and is facing several beneficial changes. REALTY DEVELOPMENT CORPORATION
This crowd, in particular, sets new trends that impact
significantly on the industry as technology helps move HIGHLY COMMENDED
things along. While the real estate industry used to be quite
static and seemed restrained to innovate, leading industry 202 PEAKLANE
players now embrace the digital era with open arms along Anchor Land Holdings, Inc.
with the advantages it brings. They too deserve recognition HAMILO COAST
for all the efforts they put into their latest projects to provide Costa del Hamilo, Inc.
the Filipino people the accommodation they deserve that MONTAGE
are in tune with modern times. Innoland Development Corporation
PRIMAVERA CITY
Innovative real estate projects aim at striking a balance Italpinas Development Corporation
between sustainability and modern urban living. Some of
them are LEED certified with designs offering water energy-
saving systems and promoting human health and less waste.
Others have designs built in, around, and through lush green
vegetation to make nature truly a part of the development.
There are also developments which took inspiration
from other countries’ designs to improve their building’s
efficiency.

The award of Best Innovation Project of the Year
recognizes the development that demonstrates the future of
real estate, pushing the envelope through groundbreaking
improvements and technology-driven solutions in response
to the ever-changing needs of the market.

122 THE OUTLOOK 2019

THE SEASONS RESIDENCES

SUNSHINE FORT NORTH BONIFACIO
REALTY DEVELOPMENT CORPORATION

The Seasons Residences at 8th Ave. corner 36th St., Grand Central exude a summer atmosphere. An autumn ambience will dominate
Park, in Bonifacio Global City is a four-tower residential and shopping the reading lounge, the music studio, and the business center, while
mall development that will rise alongside Grand Hyatt Manila. It bills the spa will reflect a dreamy winter.
itself as the first Japanese-inspired mixed-use development in the
country. The towers will rise from 41 to 51 floors. The project, with a total land area of 14,792 sq.m., is a project by
Sunshine Fort North Bonifacio Realty Development Corporation.
The Seasons Residences will be comprised of 304 residential It is a joint venture by local property developer Federal Land, Inc.,
units of studio, one-bedroom, two-bedroom, three-bedroom and Japanese developer Nomura Real Estate Development Co., Ltd., and
four-bedroom layouts. The size of each residential unit ranges from global retail service group Isetan Mitsukoshi Holdings, Ltd. The
44 sq.m. to 345 sq.m. The project’s design takes inspiration from the projected completion date of the entire development is in December
four seasons of Japan, and its concept means to combine Japanese 2027.
design efficiency with Filipino hospitality.
THE OUTLOOK 2019 123
Amenities that will exhibit a spring theme include the gym,
the daycare and the children’s playground. The function room, the
karaoke room, the adult and children’s pools, and the game room will

HIGHLY COMMENDED

INNOVATION PROJECT OF THE YEAR

202 PEAKLANE
Anchor Land Holdings, Inc.

202 Peaklane is a two-tower residential development in the city of Davao
offering future-ready features and smart solutions that set higher standards
of city living. This 28-story development is designed to become a future business-
ready property.

202 Peaklane offers fully-furnished studio units and lifestyle suites that are
configured to accommodate up to four beds, a toilet, and a bath. It also offers two-bedroom
units suitable for families.

The property also boasts of having technology-advanced digital locksets to open the units
conveniently using a phone’s Bluetooth, or through a password managed via a mobile app. It also has
a key card access system to guarantee building security and exclusivity. With businesses, executives and
university students in mind, the entire building is equipped with fiber-optic connectivity to ensure Gigabit
speed, fail-safe uptime, and unlimited data. It also has ductless exhaust air ventilation to encourage better air
circulation.

The indoor and outdoor amenities that residents may enjoy include a dance studio, a gym, a society lounge, a
social zone, a function room, a game room, a Theatre / KTV, an entertainment zone, a lap pool, a kiddie pool, and a
children’s wet pool.

This project by Anchor Land Holdings, Inc. is expected to position the city of Davao as among the top destinations for
meetings, exhibitions, conventions, incentives and tourism.

HAMILO COAST
Costa del Hamilo, Inc.

Nestled in a secluded seaside location in Nasugbu, Batangas is a 5,900-hectare beach resort town comprised
of low-density residential, commercial, and tourism components. Hamilo Coast, developed by Costa del
Hamilo, Inc., aims to promote Philippine tourism by carefully integrating beach resort living with local
cultural lifestyle.
Hamilo Coast, which stretches along a 31-kilometer fine sand coastline against a backdrop of
mountain ranges, seeks to maintain a balance between modern club-style and nature living.
It has formed a partnership with the SM Foundation and the World Wide Fund for Nature
Philippines as it endeavors to practice both social and environmental sustainability based
on global standards.
Flora and fauna abound in the estate. Hamilo Coast maintains the largest
mangrove area in Nasugbu, covering more than 10,000 mangrove trees spanning
across an area of 10 hectares. Other ongoing projects that are also intended
to benefit neighboring communities include reef monitoring, marine
mammal rescue, and pawikan conservation.
Another exciting development in the Hamilo Coast is the luxury
resort-type condo project Freia. It features 223 residential units
including two-bedroom flats and three-bedroom penthouses,
with sizes ranging from 67 sq.m. to 392 sq.m. It was
designed with sustainable green living and cost-efficient
operations in mind. It promotes, for example,
efficient waste management system, photovoltaic
roofing, daylighting and natural ventilation.
All these systems aim to reduce the carbon
footprint of the residential community.

124 THE OUTLOOK 2019

HIGHLY COMMENDED

INNOVATION PROJECT OF THE YEAR

MONTAGE
Innoland Development Corporation

Montage is a three-tower, mixed-use development that sits on a prime lot
along Archbishop Reyes Ave. and will rise alongside the business district of
Cebu. It aims to provide people in the area with a welcome escape from the hustle
and bustle of the city.
Montage is the biggest project of Cebu-based Innoland Development Corporation
to date. Its first tower, called the One Montage, was completed in March 2019 and became
operational in November 2019. It is a 29-story grade A office building that will house both
local and international companies. It boasts of 89% building efficiency and is a pre-certified
LEED (Leadership in Energy and Environmental Design) Silver development. With its iconic design
and high technology business system, One Montage is billed as Cebu’s next preferred hub.
The property is designed to incur less operational costs, and improve employee retention and
productivity. It will also help save water, energy and other resources, support human health, and generate
less waste.
Montage will have four floors of open-air retail spaces including a supermarket, service centers, restaurants,
cafés, and office spaces. The retail floor area has a total leasable space of 3,000 sq.m. while office spaces have
45,454.53 sq.m. Office spaces are found from the 9th to the 29th floors. They feature a column-free layout made
possible by the latest advancement in structural engineering. Tenants can keep cool while saving up to 60% of energy,
thanks to variable refrigerant flow air conditioning. The Php 7B project is located in a highly accessible prime area. The Cebu
Business Park is only a stone’s throw away, making it convenient both for commuters and private car owners.

PRIMAVERA CITY
Italpinas Development Corporation

Set at the heart of Cagayan de Oro City is a high-rise, eco-friendly, Italian-style mixed-use development known
as the Primavera City. It has residential, commercial and office components housed in seven towers. Its
design attempts to bring the four Italian cities into one building – the Citta Verde, Citta Bella, Citta
Grande, and Citta Alta.

Primavera City offers world-class amenities, including a sky garden that provides residents
with a spectacular view of Macajalar Bay, and a sky pool that serves as a little oasis at the roof
deck.

This project by Italpinas Development Corporation applies green design strategies
in the entire building, including the promotion of natural ventilation and reliance on
passive cooling technology. Its structure allows more control over the entry of wind
and sunlight, to help residents save up to 33% of energy consumption. According
to design simulations, the rate of air circulation can go as high as 100% as
compared to a regular building. The property also has a planned shading
system with external louvers in place to reduce solar illumination on
the windows and keep the temperature inside all the units cool.

Renewable energy through solar panels supplies some of
the electricity needs of the project. The development also
utilizes a water recycling system to supply water for
building maintenance and landscape irrigation. When
combined, these technological advancements can
offset a significant amount of carbon dioxide
emissions equivalent to the effect of planting
about 20,000 trees.

THE OUTLOOK 2019 125

PERSONALITY
OF THE YEAR

126 THE OUTLOOK 2019

OPPORTUNITIES KNOCK
MORE THAN ONCE

Jose “Joe” Soberano III Recognized as Personality of
the Year at The Outlook Awards 2019

by Gayle Barnachea

For the past three years, The Outlook by Lamudi has celebrated the successes of different prime developers, key
persons and real estate projects scattered throughout the Philippines. Last November 14, 2019, one of the key
figures recognized at The Outlook Awards 2019 was Jose “Joe” Soberano III, current CEO and chairman of
Cebu Landmasters, Inc., as the Personality of the Year.

Laying the Foundations

Joe graduated with a degree in AB Economics from the Ateneo de Manila University in 1976. He also completed
the Strategic Business Economics Program at the University of Asia and the Pacific. Joe also became an
alumnus of the Harvard University Graduate School of Design after completing the Advanced Management
Development in Real Estate in July 2015.

After obtaining his bachelor’s degree, Joe worked for the Ayala Group of Companies, the oldest
and largest conglomerate in the Philippines. His work experience includes years at the Bank of the
Philippine Islands and Ayala Land Inc., where he gained most of his knowledge and experience in real
estate development. Part of working with Ayala Corporation led him to be one of the pioneers of Cebu
Holdings, the Ayala Land subsidiary in Cebu City, where he led various projects on horizontal and
vertical developments.

Joe’s background in finance and his comprehensive training in real estate developments were
the foundations for the establishment of Cebu Landmasters, Inc. in 2003.

The Man behind Cebu Landmasters, Inc.

Employing his extensive knowledge on real estate development, Joe founded Cebu
Landmasters, Inc. in 2003. Starting with two employees, the founder and current CEO
being one of them, the company’s first project was the San Josemaria Village in Balamban,
which aimed to cater to Filipino workers around the area. In the subsequent years, San
Josemaria Village branched out to other areas in Cebu, a milestone that catapulted Cebu
Landmasters into one of the prime developers in Visayas and Mindanao that seeks to
provide affordable, mid-cost quality homes.

Since its establishment, Cebu Landmasters has risen from its humble beginnings
into being the top choice developer by seekers and brokers across Visayas and
Mindanao.

A third San Josemaria Village made its way to Toledo in 2009, followed by a
fourth San Josemaria Village that proliferated in Talisay in 2010. The third and
fourth expansion of the village catered to OFW families looking for top-tier, but
cost-effective homes.

In the following years, Cebu Landmasters expanded its offerings from
mid-cost villages, to condominium developments, hotels, and mixed-use
properties all over Cebu. One remarkable development is the high-rise
residential project Base Line Residences, which was followed by the
Baseline Complex, a mixed-use development that comprises of the

THE OUTLOOK 2019 127

upscale residential development Base Line Premier, office
spaces named Base Line HQ, and other residential developments
managed by partnered development companies.

Cebu Landmasters has also ventured into developing
commercial hubs, namely the Cebu Business Park that houses the
Latitude Corporate Center, a highly distinguished office building
launched in 2016. In the following year, Cebu Landmasters
widened its reach by launching its first New York-inspired
masterpiece, 38 Park Avenue in Cebu IT Park, which is another
commercial project led by the CEO and chairman.

Throughout the years, Cebu Landmasters has expanded its
market not just in Cebu City, but also in Mandaue and in Bacolod.
With the increase in its real estate market and its growing
portfolio, Cebu Landmasters’ primary goal is to provide homes,
accommodations, and office spaces that are accessible and
affordable for the majority of Filipino families. Additionally,
the company’s goals of making better lives for Filipino workers
and OFW families are one of the key aspects that garnered Cebu
Landmasters The Outlook 2019 awards of Best Developer of the
Year – Visayas and Mindanao, and Best Affordable Condo of the
Year – Visayas and Mindanao for Casa Mira Towers Labangon.

Dealing with Changes and Risks

As one of the panelists in The Lamudi Real Estate Conference 2019
held last October 17 at the Makati Shangri-La, Joe participated in
the session titled New-Age Customer Experience: Transforming
Real Estate Marketing in the Age of Disruption, where he admitted
to not being a “techie.” Joe pointed out that instead of letting this
impede the growth of his company, he said that he “calls in the
young guys” in order to deal with the technological shifts in the
industry.

Joe said he encourages his people, including himself, to “keep
on reading, and find out how best to reach out.” He emphasized
the importance of learning from one’s mistakes, and gaining
knowledge from the process, thus improving along the way.

In an interview with Lamudi, Joe talked about taking risks
and looking for opportunities in real estate. He asserted that
despite owning properties that do not sell out or do not turn
out to be according to his development plans, real estate is the
best “neutralizer” of investment in the sense that it does not
depreciate. The thing about land is that its value increases over
time, especially when it is in the right location, and depends on
what one’s “selling push” is, according to him.

Finally, Joe highlighted the importance of looking for
opportunities in one’s failures. Learning from his mistakes made
him a better leader in the field, as he was able to address issues
more effectively, and made him cautious about not replicating
these mistakes in the future.

The Epitome of ‘Cebu’s Pride’

In addition to garnering awards from prestigious events and
being recognized as one of the leaders in the real estate industry,
Joe has also been an integral part of Cebu’s economic growth and
of the Cebuano community.

Prior to being CEO and Chairman of Cebu Landmasters, Joe
played a vital part in developing prime commercial centers in
Cebu, namely the Cebu Business Park and Cebu IT Park. Joe
currently serves as president of the Rotary Club of Cebu and

of the Chamber of Real Estate Builders Joe Soberano as one of the panelists in The Lamudi Real Estate Conference 2019.
Association (CREBA). In relation to Cebu
Landmasters’ goal to provide affordable, top-
caliber homes for Filipino workers and their
families, Joe also serves as Chairman of the
Board at the Center for Industrial Technology
and Enterprise (CITE), an institution that
targets to give technical training to the less
privileged youth.

Joe’s recognition as Personality of the
Year during The Outlook: Philippine Buyers’
Choice Property Awards 2019 reflects the CEO’s
staunch involvement in his hometown’s growth,
and in addressing the needs of many working-
class families. He repeatedly accentuates what
real estate should be; it is about filling the need
of the people, primarily those in the middle-
income group.

Joe’s Nuggets of Wisdom

Being the leader of Cebu Landmasters, Joe
imparts his wisdom, other than his extensive
knowledge in real estate, to those aspiring for
success. “I would say to look at your capabilities,
and try to match that with the opportunity that
you feel very strongly [about]. That will be a very
perfect combination to move forward,” said Joe
in an interview during The Outlook Awards
2019.

“But of course we don’t have to be too
ambitious about it, because if you’re starting
off, you have to feel your way and move one step
at a time,” he added, regarding the gravity of
patience in finding your way to reach your goals.
“There might be setbacks, there are going to be
obstacles and debacles along the way, but you
have to persist.”

Joe also shared his central life lesson that
brought him to where he is right now: “Overall,
you just have to have the best intentions on what
you’re doing.”

Joe mentioned that creating homes is about
delivering a commitment to buyers, and that
providing homes also entails improving the
community.

“It’s not more of what you can gain out
of it, but having that impression that you are
providing goodwill to where you are. With that
kind of mindset, I think things will flow for the
better, not just for yourself, not just for your
organization, but to the community that you
have given service.”

Lastly, Joe talked about the key people behind
his success. He noted that his family, the people
comprising Cebu Landmasters, and his former
bosses all played integral roles in the success of
the organization, and its service to the people.

THE OUTLOOK 2019 129

BEST
DEVELOPERS

130 THE OUTLOOK 2019

FRESH

PERSPECTIVES

Mapping Evolving

Real Estate Sales by Angelo Tan

Fresh Perspectives: Mapping Evolving Real Estate Sales, one about the buyer’s requirement and work from there. Having the
of the tracks at The Outlook Conference 2019, discussed new ability to calculate figures on rental yields, return on investment
methods to generate sales. It explored certain characteristics and interest would also be appreciated by investors. Producing good
that could potentially improve the process. Modern strategies were photos of the property for sale with complete details provides a basic
shared and analyzed with the addition of potential techniques to starting point for customers’ decisions. Immediately disclosing
consider. Despite improved technological means and availability of any defects or challenges to ownership, meanwhile, would be
advanced analytics, buyers still expect personalized services before instrumental in earning their trust.
acquiring real estate. Focusing on this key and time-honored aspect
continues to underpin the property sales industry. Technologically Savvy

Thought Leaders To reach more clients, brokers and salespersons need to be more
resourceful. There is a wealth of tools available to help them close a
Sharing their views on the matter were some of the country’s top sale. Real estate platforms such as Lamudi have connected thousands
minds at the helm of their respective real estate companies. They of sellers with buyers. Those who have experienced success with such
were invited as panelists to provide their perspective on the sales technology already know that it goes beyond uploading nice pictures
process. or specifics on the property. It is also about acting immediately on a
lead and retargeting them when necessary.
These were David Rafael, President & CEO of AboitizLand, Inc.;
Elizabeth Ventura, President of Anchor Land Holdings; Ricardo Sellers should also be ready to engage their clients through other
Lagdameo, First Vice President of Damosa Land, Inc.; and Raphael modes of communication. Texting and phone calls are good, but
Felix, President of PHINMA Properties Holdings Corporation and of learning to leverage the power of social media can exponentially
the Subdivision and Housing Developers Association (SHDA). expand their reach. It would also be wise to have a video walkthrough
of the property uploaded on such platforms. There are already
The speakers gave a refreshing take on various topics such as some companies that have invested in 3D tours, virtual reality
sales talk, technology, social media and the target market. While presentations and chatbots. These are powerful tools to add on top
there was much optimism for the innovative ways to perform sales, of the most important tool, which is human touch.
the human aspect was still held in high regard.
Creativity and Forward Thinking
Mr. Felix of PHINMA Properties Holdings Corporation may have
said it best, “Will we ever reach a point where people would buy Effective real estate selling should go further than simply closing a
property the way they buy food from Foodpanda or they buy a shirt sale. A client would appreciate a seller with “malasakit” or empathy.
from Lazada?” This means going above and beyond what is expected. A buyer will
remember these positive characteristics. It could mean more sales
It was a hopeful statement which contained a lot of promise for through good word-of-mouth advertising or even a repeat purchase.
the future efficiency of real estate sales transactions. After some
thought, however, he provided an answer to his question: “At the end Brokers or salespersons must learn how to discover novel ways
of the day, the human person buying property will really still need to to stand out and create value. It takes more effort and resources to
talk to a human person.” acquire a new customer than to retain an existing one. Excellent
after-sales services are crucial, but the ability to maintain good
Likability and Trustworthiness rapport will dictate continued success. How this may be nurtured
would depend on each client. It can only be achieved through human
Being “human” in this case does not only mean that the buyer interaction and is something technology has yet to replicate.
is speaking to an actual person. There is more to it than just that.
Nobody wants to deal with someone who is not interested in their
needs. This often happens when a salesperson engages in a long,
drawn out form of sales talk. It is a good skill, but it must be tempered
according to how the buyer responds to it.

Instead, it is highly recommended to ask some initial questions

THE OUTLOOK 2019 131

BEST BOUTIQUE
DEVELOPER OF THE YEAR

VISAYAS & MINDANAO

The growing presence of boutique developers creates WINNER
a new standard for developments in Visayas and DATEM Homes, INC.
Mindanao, those that can offer a more innovative,
personal, and intimate approach. Given the right amenities HIGHLY COMMENDED
and the right marketing, the result is a standout property that
trades on its exclusivity. ACM Landholdings, Inc.
Innoland Development Corporation
Boutique properties are defined by exclusivity and Italpinas Development Corporation
uniqueness, answering a demand for structures with flair, PHINMA Property Holdings Corporation
character, and original touches. The developments offer many RFK Holdings, Inc.
of the ritzy touches seen in their sky-scraping counterparts, Softouch Property Development Corporation
but in limited supply. Residents can enjoy chic homes with the Sterling Land Residences and Development, Inc.
prestige of a prime lifestyle. Torre Lorenzo Development Corporation

Developers who are into this trend have an elaborate
attention to detail and will not settle for anything less than
creating properties that may be viewed as works of art. The
combination of old architectural designs and contemporary
styles gives these properties a distinctive twist, but their focus
on sustainability and local heritage makes them stand out.
The design elements that include locally-sourced materials
pay tribute to the proud and diverse culture of Visayas and
Mindanao.

The award of Best Boutique Developer of the Year – Visayas
and Mindanao recognizes the developer that exemplifies real
estate excellence through the conceptualization, design, and
construction of world-class residential, office, commercial or
retail projects in Visayas and Mindanao.

132 THE OUTLOOK 2019

DATEM HOMES, INC.

DATEM Homes, Inc. is taking its core value of innovative technologies cosmopolitan lifestyle at practical prices. Urban Hive Palms features
to new heights as it expands its boutique development projects in spacious 1-bedroom, 2-bedroom or 3-bedroom units, all designed
Cebu, Iloilo, and Davao. While the construction giant is known for with fine finishes and deliverables to fit the residents’ lifestyles.
Metro Manila’s towering landmarks and iconic structures, DATEM
Homes is breaking into the affordable housing market to offer cost- The modern complex combines with nature’s landscape,
efficient and high-quality options for Filipinos. DATEM Homes making it a haven for relaxation. Green spaces are also a priority, as
sets its sights on building 5-story walk-up condominiums while DATEM Homes is committed to uphold green building practices for
continuing to specialize in the development and application of fast sustainable construction.
and safe design and construction methods. One of its latest projects
lies at the heart of Davao City. Urban Hive Palms, a 7-building, THE OUTLOOK 2019 133
residential mid-rise condominium community, rises at Bacaca Road.

The property developer integrates the existing palm trees at the
site so the unique spider web design jives with the environment.
The 2.8-hectare modern complex offers homeowners an upscale,

BEST BOUTIQUE
DEVELOPER OF THE YEAR

LUZON

Full-scale real estate projects are usually taken on by WINNER
the more established players in the industry. These PHINMA PROPERTY
are the leading developers whose brand names are HOLDINGS CORPORATION
constantly in the public eye. That is not to say, however, that
the market is exclusively under their control. Many boutique HIGHLY COMMENDED
developers have likewise completed quality, well-built
projects for decades. They may not have the same brand ACM Landholdings, Inc.
recall as their larger counterparts, but their developments Brittany Corporation
are no less impressive. Central Country Estate, Inc.
Citihomes Builder and Development, Inc.
Boutique developers usually work on one to two Costa Del Hamilo, Inc.
projects at a time. They mostly operate on a regional level, Crown Asia Properties, Inc.
though there are some that have already expanded outside DATEM Homes, Inc.
their regions. Regardless, the competitive advantage of a DemeterLand and Development Corporation
boutique developer remains in the focus they give to every Italpinas Development Corporation
project. This results in meticulously designed real estate Philippine Realty & Holdings Corporation
developments that are at times imbued with similarly PHirst Park Homes
laudable characteristics of its developer. Torre Lorenzo Development Corporation

The Best Boutique Developer of the Year award
recognizes the developer whose boutique developments in
Luzon address the specific aesthetic and functional needs of
its specialized clientele.

134 THE OUTLOOK 2019

PHINMA PROPERTY HOLDINGS CORPORATION

PHINMA Property Holdings Corporation, the housing subsidiary technology in its Grand Strikeville 4 development located in Bacoor,
of Philippine conglomerate PHINMA Corporation, was founded in Cavite.
1987. It started out building upmarket townhomes in Metro Manila,
but later recognized a greater need in the affordable housing sector. Filipino buyers from middle class families can look forward to
high quality residences at affordable prices from PHINMA Properties
The company decided to shift its strategic focus to this bracket Holdings Corporation. Its Arezzo Place projects in Pasig and Davao
in the early 1990s. Horizontal housing projects in the suburban provide a chance to own such units.
areas of Laguna and Cavite were among its first developments. It
was able to construct over 500 housing units in such areas, though THE OUTLOOK 2019 135
the company eventually pivoted to vertical housing. Their return to
urban developments is characterized by mid-rise buildings. PHINMA
Properties Holdings Corporation have since built thousands of units
for the affordable housing market.

Alongside its success in this particular sector, the company has
also ventured into socialized housing. It even incorporates green

BEST DEVELOPER
OF THE YEAR

VISAYAS & MINDANAO

Several property developers have contributed WINNER
significant structures to the real estate scene of Visayas CEBU LANDMASTERS, INC.
and Mindanao that provide a classic, yet fresh, take on
cityscapes. This award not only considers the surface-level HIGHLY COMMENDED
aesthetic that developers can so easily fulfill and adjust based
on the needs of the market, but also the way they inculcate AboitizLand, Inc.
the age of innovation and modernization in the economy to Alveo Land Corporation
their past and ongoing projects. Amaia Land Corporation
Anchor Land Holdings, Inc.
The previous year saw many property developers Avida Land Corporation
dipping into the real estate scene, presenting each of their Ayala Land Premier
own unique additions to the web of innovative structures Ayala Land, Inc.
that deserve a spot in Lamudi’s roster; but only one company Damosa Land, Inc.
will be recognized as Lamudi’s Best Developer of the Year – DMCI Homes
Visayas and Mindanao. With such an extensive array of real Federal Land, Inc.
estate pickings, the award will pick the best among an already Filinvest Land, Inc.
stellar pool of property developers in the Philippines. Grand Land Inc.
Nexus Real Estate Corporation
The award of Best Developer of the Year – Visayas and Robinsons Land Corporation
Mindanao recognizes the developer that exemplifies real SM Development Corporation
estate excellence through the conceptualization, design, and SM Prime Holdings, Inc.
construction of world-class residential, office, commercial Sta. Lucia Land, Inc.
or retail projects in Visayas and Mindanao. Suntrust Properties, Inc.
Taft Property Venture Development Corporation
136 THE OUTLOOK 2019 Vista Land & Lifescapes, Inc.

CEBU LANDMASTERS, INC.

Cebu Landmasters, Inc. is known as the leading local developer in the market, solidifying its growth potentials. This shows how diversified
Visayas and Mindanao areas. The company initially started in Cebu, the company is, and how it can easily ride the tides of a developing
but has since expanded into the neighboring regions amid booming real estate market. Its segments include residences, offices, hotels,
operations and an improving local real estate market. and mixed-use properties, all geared toward continuously serving
the Filipino people through exceptional real estate developments.
Cebu Landmasters has 58 developments in eight key cities,
namely, Cebu, Mandaue, Davao, Cagayan de Oro, Dumaguete, As an established industry player, Cebu Landmasters has been
Bacolod, Iloilo, and Bohol. The company envisions being the top able to tap into the growing markets outside of the capital.
regional property developer in the Philippines within the next years
by offering diversified products and services that create sustainable THE OUTLOOK 2019 137
value to customers, partners, investors, and communities.

Through its projects, Cebu Landmasters aims to transform
properties into exceptional developments where people can
proudly live, work, and thrive. Apart from its residential and leasing
business, Cebu Landmasters has also dipped into the hospitality

BEST DEVELOPER
OF THE YEAR

LUZON

The Philippine property market has seen a sustained WINNER
growth in 2019, propelled by factors such as an ideal DMCI HOMES
macroeconomic environment, the government’s
Build-Build-Build program, increased purchasing power of HIGHLY COMMENDED
a rising upper middle class, OFW remittances, and influx
of cash-laden investors. An indicator of the real estate AboitizLand, Inc
industry’s robust growth is the increase in number of Alveo Land Corporation
property developments and developers — each competing Amaia Land Corporation
to have a share of the pie.  Anchor Land Holdings, Inc.
Avida Land Corporation
In an industry with so many developers in the picture, Ayala Land Premier
how do you distinguish the best? With each of them exerting Cathay Land, Inc.
their best efforts to innovate their projects to meet the ever- Century Properties Group, Inc.
changing needs of the market, it is difficult to make a choice. DataLand, Inc.
Twenty-three developers made it to the list of nominees, Empire East Land Holdings, Inc.
each of them deserving for the contribution they have made Federal Land, Inc.
to the real estate industry. Filinvest Land, Inc.
Greenfield Development Corporation
The award of Best Developer of the Year – Luzon Megaworld Corporation
recognizes the developer that exemplifies real estate NAI RCL Philippines
excellence through the conceptualization, design, and Robinsons Land Corporation
construction of world-class residential, office, commercial SM Development Corporation
or retail projects in Luzon. SM Prime Holdings, Inc.
Sta. Lucia Land, Inc.
138 THE OUTLOOK 2019 Suntrust Properties, Inc.
Taft Property Venture Development Corporation
Vista Land & Lifescapes, Inc.

DMCI HOMES

DMCI Homes continues to provide the real estate market with a wide located in the best business districts like Makati and Bonifacio
array of choices for residential options, adapting its developments Global City, allowing residents utmost convenience and accessibility.
to the changing needs of its market. With pioneering expertise and The properties are medium-density developments with fixed,
advanced engineering technologies, DMCI Homes has established limited units to provide ample natural lighting, good ventilation, and
a reputation as a developer that delivers quality projects ahead of generous open spaces.
schedule.
DMCI properties offer resort-inspired and themed communities,
Some notable developments of DMCI Homes are The Cameron with amenities such as swimming pools, parks, gyms, and other
and The Crestmont in Quezon City, the Satori Residences and features that are additional benefits to a quality home. These
Lumiere Residences in Pasig, The Atherton and The Oak Harbor developments are also characterized by nothing less than excellent
in Paranaque, The Ashton Residences in Pasay, Torre de Manila in workmanship.
Manila, Brio Towers in Makati, and the Outlook Ridge Residences in
Baguio City. DMCI Homes makes it possible for mid-income families and
young professionals to own a home that comes with a quality lifestyle
All these developments are reflective of the values inherent at a price range that they can afford.
in every DMCI property. They are strategically and conveniently
THE OUTLOOK 2019 139

BOUTIQUE
DEVELOPMENTS

STEADFASTNESS IN A
WORLD FULL OF CHANGE

by Gayle Barnachea

A s boutique developers begin to conquer the real estate business with their low-cost,
diversified, and easier-to-purchase units, it becomes a challenge for developers to keep
up with the changes, and to stay relevant and sought-for despite the fierce competition.
Having been a prime real estate developer for the past three decades, PHINMA Property Holdings
Corporation (PPHC) shares its goals for the coming years, and why it believes that it is the best in
boutique developments.

“Purism” in a Dynamic Setting

Being one of the prime advocates of affordable housing, PPHC has been consistent with their goal of
making Filipino lives better. Affordable, stylish, and comfortable, these hallmarks make boutique
developments a sought-after trend by clients and developers alike.

“The advantage of being a purist developer is that we get to customize and tailor fit our developments to the niche market,” said PPHC
regarding the importance of adhering to tradition and keeping up with the changes of the industry, as well as with the demands and
preferences of seekers.

Consequently, the benefit of following tradition, in terms of design and construction, allows PPHC to put more time and effort into custom
fitting its developments according to its clients’ wants and needs. At the same time, since boutique developments are smaller than other
developments, PPHC can maximize its budget into building projects that are stylish, unique, and caters to its clients’ specific preferences.

We’re All in this Together

PPHC has been in the real estate industry for almost 30 years and has remained steadfast in conceptualizing and developing top-tier and
cost-efficient residences primarily catering to Filipino families. The developer owes its prestige and success to the individuals working in its
teams.

PPHC said that there is no team that can be singled out, as the company’s success is a collaborative effort. Perhaps one of the key aspects
that makes PPHC a leader in boutique developments is that it recognizes the importance of every individual comprising the teams behind it.
Teamwork is one factor that keeps PPHC at the top of its game.

Affordability and Quality, Hand in Hand

Known for pioneering the affordable housing segment during the mid-1990’s, PPHC prioritizes providing residential developments that are
affordable and comfortable for the majority of Filipino families.

For its developments like Hacienda Balai in Quezon City and Arezzo Residences in Pasig City, PPHC said that its market is made up of
first-time home buyers who were previously leasing, or lived with their relatives. PPHC said that when potential buyers see the price of its
condos, the prospect of owning their own ideal place “is an opportunity too good to pass up,” further supported by easy payment terms and
quality products.

Its goal of providing economical homes and making better lives for Filipinos leads PPHC to be more competitive when it comes to being
consistent, relevant, and a cut above the rest among the multitude of developer companies in the country.

140 THE OUTLOOK 2019

To 2020 and Beyond

In line with its aim to be relevant and consistent, PPHC will branch out its existing developments to other parts of Luzon. In addition to
its projects such as Arezzo Place in Pasig, Asia Enclaves in Alabang and Hacienda Balai in Quezon City, PPHC will expand to Las Piñas and
Batangas in 2020.

“Our rebranding efforts are underway in order to create some disruption in a very competitive market,” PPHC said. The developer also
mentioned that it is set to launch five new projects in Las Piñas, Cebu, Davao, and Batangas in the next two to three years.

The Keys to Being “The Best”

PPHC mentioned the key aspects that bagged them the prestigious award of Best Boutique Developer – Luzon.
“Becoming customer-centric, data-driven, and being sensitive to price which our market can afford are key aspects that we think made

us win the Best Boutique Developer in Luzon.”
In relation to its “purist” ideal, PPHC continues to be steadfast in being excellent and creative in its craft. The developer also mentioned

that its entry in the shared economy category opens up fertile grounds for newer seeds to plant, and for new ideas to foster and grow for more
cost-efficient and custom-tailored residential developments in the future.

“We are always in search for opportunities and market trends. We continuously evolve in order to match or exceed the dynamic needs
of the market. Although time will tell, perhaps our entry into the shared economy will prove to be our next most important achievement.”

THE OUTLOOK 2019 141

SUSTAINABILITY, QUALITY,
AND AFFORDABILITY

DMCI Homes Named Best Developer of the Year - Luzon
at The Outlook Awards 2019

by Gayle Barnachea

W ith the aim of providing residential communities that are environment-friendly, tailor-fitted to the
needs of customers, and resilient to the changes in the market, DMCI Homes continues to live by its
commitment in delivering quality and integrity in the real estate business. This mission and vision
allowed the company to win Best Developer of the Year – Luzon at The Outlook Awards 2019.
For the Environment and Society
Established in 1995, DMCI Homes has been adamant in building top-caliber homes that are affordable and
sustainable. The Quadruple A developer also puts importance in its developments’ innovative design and
engineering, as well as on suitability anchored on buyers’ preferences and needs. In an interview with Carlo
Gahol, Corporate Communications Manager for DMCI Homes, he stated that the company continues to
live up to hallmarks of excellence and integrity when it comes to its projects at present and those in the
pipeline.
“In DMCI Homes we really are targeting the middle market--the middle class people. We provide
sustainable and affordable housing here in Luzon,” Gahol said. DMCI Homes features a commitment
“to care for the environment we work in,” “to achieve a sustainable growth on our shareholders
investment,” and “to serve not only man but humankind; and to build not only an enterprise but
an institution that will serve society.” These encapsulate its signature in building residential
communities, contributing to the company’s recognition as Best Developer of the Year - Luzon.

142 THE OUTLOOK 2019