Startup and Innovation Management

Prototyping Balsamiq Balsamiq is a tool
Tools for App Justinmind designed to build
Development wireframes, but it has
a feature which allows

you to create
interactive prototypes
that can be used for
testing and demos.
Justinmind also works
with wireframes, and
the great thing is that
any change you make
on the wireframe is

reflected on the
prototype immediately.

App
Development

Moqups

A free to use tool, Moqups is one of the most accessible items on this
list. It has an easy-to-use interface that comes with a of pre-built
materials such as image placeholders, sliders, and others. You will
also have access to numerous templates that come with platform-
specific UI elements.

Proto.io

Proto.io is a prototyping tool designed specifically for mobile
applications. This tool allows you to create prototypes without any
code, and it has a great feature that allows testers to add feedback
as they are using the prototype. It is also very accessible.

UXPin

UXPin is available for multiple platforms and a wide range of
resolutions. The main advantage of this tool is that it has strong
version control, which makes iterative work easy.











Design of Menu Card

A prototype provides
advantages

1. It enables you to test and refine the functionality
of your design.

2. It makes it possible to test the performance of
various materials..

3. It'll help you describe your product more
effectively with your team, including your attorney,
packaging or marketing expert, engineers and
potential business partners.

4. It will encourage others to take you more
seriously.







MVP

Baba Gnanakumar



 MVP Approach





Customer  This is essentially an unscripted interview with customers
interviews designed to elicit information about the problem your
Feedback product is trying to solve. These interviews are meant to be
Feedforwards exploratory rather than as a sales pitch for your product,
functional or otherwise. This process can be continued by
listing down the problems you assume your product will
solve and then asking what the customer thinks about them
as well as how they would rank each problem.









Landing pages  The “Landing Page” is the first page visitors and
potential customers come to when they’re led down
the funnel towards your product. It’s a marketing
opportunity where you can explain your product’s
features and have them sign up, but at the same
time and for the same reasons, it’s also a great MVP
that lets you test your product against real-world
market expectations.













A/B Tests are used to test the effectiveness of any changes A/B Tests
to your product or marketing. Various analytics tools can
be used to test how visitors react to the design decisions
you make, eliminating the guesswork when it comes to
improving the product.

A/B testing allows you to test two versions of the page or
marketing copy and let visitor interactions determine
which one performs best.

Click Through Rate













Ad  Perhaps counter intuitively, ad campaigns are a great way of
Campaigns running market validation surveys. Google and Facebook are
platforms that allow you to drill down demographics to the
particular target customer you’re trying to reach, and this lets
you run a low-fidelity test to see which features or aspects of
your product are most appealing to them. Running a campaign
through these services gives you statistics like click-through-
rates and conversions which can be valuable information in
determining what your product will be and how it will run.
These can be combined with A/B tests.



 Crowdfunding websites like Kickstarter and Indiegogo, Fundraising
among others, also provide a great platform for running
MVP tests. These websites are essentially collections of
MVPs where the market response is judged by the interest
people show in the form of contributions to the
campaigns.







 If a picture is worth a thousand words, then a video
demonstrating your products user experience is worth a
million. It began with a 3-minute video that demonstrated.
The video was targeted to tech-savvy early-adopters
appreciated the easter-eggs and humorous references
throughout the video itself.

Explainer videos





Principles
Crag