Startup and Innovation Management

DHIRUBHAI
AMBANI-
RELIANCE

RATAN TATA-
TATA GROUPS

Ratan NTata was
the Chairman of
Tata Sons and
holding company
of theTata group,
from 1991 till his
retirement on
December 28,
2012

.NARAYANA MURTHY-INFOSYS

Narayana Murthy founder of Infosys
on 1981, a global software consulting
company headquartered in
Bangalore, He served as theCEO of
Infosys during 1981 – 2002, as the
Chairman andChief Mentor during
1981 – 2011,As theChairman
Emeritus duringAugust 2011 – May
2013

AZIM H. PREMJI-WIPRO

Muhammed Hashim Premji incorporated
Western IndianVegetable Products Ltd in
1945 in the district of Maharashtra. It used to
manufacture cooking oil under the brand
name SunflowerVanaspati, and a laundry
soap called 787, a by-product of oil
manufacture and since 1966 after his death
Azimpremji (24 July 1945 ) is a graduate in
Electrical Engineering from Stanford
University, USA has been take charge

.Lakshmi Mittal-ARCELOR

Lakshmi Mittal, once India’s richest person,
slipped in the rankings as hisArcelorMittal
and the world’s biggest steelmaker and got
hit by falling steel prices due to a global
supply glut caused by rising exports from
China.

VERGHESE KURIEN-AMUL

He was the founder-chairmanof theGCMMF for
more than 30 years (1973–2006), is credited with the
success ofAmul. It is an Indian dairy cooperative,
based atAnand in the state ofGujarat, India and
itsFormed in 1946.It is a brand managed by a
cooperative body and theGujaratCo-operative Milk
Marketing Federation Ltd. (GCMMF), which today is
jointly owned by 3.6 million milk producers in
Gujarat.

ANAND MAHINDRA-
MAHINDRA GROUP

Anand Mahindra (born 1 May
1955) is the chairman and
managing director of
MahindraGroup. His
grandfatherJC Mahindra co-
founded the companyin
Mumbai, India. Foundedas a
steel trading company, the
Grouptoday has a presence in
multiple sectors from
agribusiness to aerospace

SHIVA NADAR-HCL

Shiv Nadar was born in 1945, inTiruchendur,Tamil
Nadu and he started his career atWalchandGroup’s
Cooper Engineering in Pune in 1967. He started HCL
later in 1976 with an initial investment of Rs. 187,000
from six founders.In 1980Shiv Nadar entered into the
international market with commencement of his Far
EastComputers in Singapore to sell IT hardware

SUNIL MITTAL-BHARATHI ENTERPRISES

Sunil Bharti Mittal is the Founder and
Chairman of Bharti Enterprises which has
interests in telecom, retail, realty, financial
services, agri-products and renewable
energy. Bharti Airtel group of company is the
world’s third largest global
telecommunications company by customer
base with over 300 million customers across
South Asia and Africa

Disrupting the disruption

The Big Bees















Macro traits



Milind Pote is a successful
businessman from Aurangabad.
Started with a small café and now
he has chains and a monopoly in
quick-service restaurants which
people love to dine at. Starting from
a small café to this achievement has
definitely not been an easy journey
but he made his focus crystal clear
and achieved his goals.







The Big 5 Model

• The five “macro traits” cover a distinct
set of characteristics, as described in
John et al. (2008)



• • Openness to experience: describes the breadth, depth, originality, and complexity of
an individual’s mental and experimental life (Dosa Wala – Prem Ganapathy)

• • Conscientiousness: describes socially prescribed impulse control that facilitates task-
and goal-orientated behavior (Bansals of Flipkart)

• • Extraversion: implies an energetic approach toward the social and material world
and includes traits such as sociability, activity, assertiveness, and positive emotionality
(Anand Mahendra)

• • Agreeableness: contrasts a prosocial and communal orientation toward others with
antagonism and includes traits such as altruism, tender-mindedness, trust, and
modesty (Bhavesh Agarwal)

• • Neuroticism: contrasts emotional stability and even-temperedness with negative
emotionality, such as feeling anxious, nervous, sad, and tense (Azim Premji)





Dosa Wala – Prem Ganapathy

Bansals of Flipkart

Anand Mahendra

Bhavesh Agarwal

Avoiding Neurotic Psyche: Azim Premji





The Big..Big…B’s in Startups in India

Entrepreneurial Model

Entrepreneurial Definition Measures Questions
Model
“Extraordinary Achievers” Personal principles What principles do you have?
“Great Person” Personal histories What are your
Experiences achievements?
Psychological
Characteristics Founder Locus of control What are your values?
Classical Control over the means Tolerance of ambiguity
of production Need for achievement
Management
People who make innovations Decision making What are the opportunities?
Leadership
bearing risk and uncertainty Ability to see opportunities What is your vision?
Intrapreneurship “Creative destruction”
Creativity How do you respond?

Creating value through Expertise What are your plans?
the recognition of business Technical knowledge What are your capabilities?
opportunity, the management of Technical plans What are your credentials?
risk taking . . . through the
communicative and management Attitudes, styles How do you manage people?
skills to mobilize . . . Management of people

“Social architect”
Promotion and protection
of values

Those who pull together Decision making How do you change and
to promote innovation adapt?

Source: Adapted from J. Barton Cunningham and Joe Lischeron, “Defining
Entrepreneurship,” Journal of Small Business Management (January 1991): 56.

Great Person

• Narayana Murthy, Infosys

• Narayana Murthy wasn’t born with a silver spoon
and had to work extremely hard to reach the top.
He had always been a bright student and aspired to
have a business of his own someday, he began a
company as a chief system programmer but didn’t
gain much success and the company failed in 1.5
years after its inception. He later joined hands with
six another programmers and started Infosys.

• Today, Narayana Murthy is listed as one of the
greatest entrepreneurs of all time. He has also been
awarded the Padma Shri and Padma Vibhushan.

Psychological • Dhirubhai Ambani, Reliance
Characteristics Industries

• The founder of currently the
richest company in India, the man
Dhirubhai Ambani himself started
from scratch and had to struggle a
lot. His father was a school teacher,
and Dhirubhai started his
entrepreneurial career selling
‘bhajias’. Later he moved abroad to
learn more and came back in the
year 1958 with some capital to
start something of his own, a
textile trading company. In the year
1992, Reliance became the first
Indian company to raise money in
the global markets, it also became
the first Indian company to feature
in Forbes 500 list

Classical

• Sabina Chopra, Yatra.com
• The co-founder of the Indian travel

portal Yatra.com, Sabina was the head
of India operation of e-Bookers, a
European online travel company.
Since she had some experience and
online travel commerce was just in
the initial stages in India, her startup
soon became one of the leading
portals and was later declared as a
winner in Travel and Tourism group in
2010.

Management

• Varun Agarwal and
Rohan Malhotra, Alma Mater

• Alma Mater, the company provides clothing
apparel and memorable products to various
alumni students from different school and
colleges across India. The company designs and
ships various products and is consistently
pushing its numbers. They have a large collection
of vector arts and fonts and have worked with
over 2000 school and colleges, both nationally
and internationally.

Leadership Sunil Mittal, Bharti Airtel

• Sunil Mittal got into the corporate business at the age of 18, making
surgical steel sheets, and then later got involved in making portable
generators. Soon, with other companies doing well in the market his
business came crashing down, looking for more and more
opportunities he found the telecom market interesting as he
discovered phone with buttons while at that time the phones still
came with a rotary dial, he tied up a contract with some Taiwanese
supplier and started assembling the phones separately in India.

• Later he created a brand called ‘Beetel’ in the 1990s, which further
expanded onto becoming the fourth largest telecom company in the
world known as Bharti Airtel.

Intrapreneurship

• Mahesh Gupta, Kent RO
• Started as a mechanical engineer, Mahesh worked

with IOCL and had a tiny income, his first innovation
was related to petroleum conservation which got
him fame and a few patents to his name. Later in the
year 1998, his son got jaundice infection which is a
water-borne disease, Mahesh started looking for
good purifiers but wasn’t satisfied with what the
market had to offer, and he ended up creating one of
his own. Kent RO today has a turnover of over Rs 580
crores and 2,500 employees.







• Naveen Tewari,an IIT-Kanpur and
Harvard Business School graduate, is
someone everyone in India’s startup
ecosystem is familiar with. His startup,
InMobi, is India’s first unicorn and is
instantly recognisable in India and
abroad.

• InMobi has disrupted advertising on
mobile devices, is set to take the world
of marketing, Artificial Intelligence (AI),
and media by storm, and made
headlines when Japan’s Softbank
invested $200 million in it. But getting
to the top wasn’t as easy.



Disruptive technology

• InMobi, the adtech platform from India that is the country's first unicorn,
is now making it even easier for users to eye content. In August it
launched Glance, bite-size content that shows up right on the lock screen
of a mobile phone.