VISUAL DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
IDENTITY
GUIDELINES
DECEMBER 2021
FOR INTERNAL USE ONLY
DO NOT DISTRIBUTE
BULAN SABIT MERAH MALAYSIA
MALAYSIAN RED CRESCENT
The Malaysian Red Crescent Society (MRCS) is part of the world’s largest ALAYSIASABIT MERAH M
volunteer-based humanitarian network. Through our network of 16 MALAYSIAN RED CRES
chapters and some 100 branches nationwide, we are in every community BULAN
reaching thousands of people annually through long-term services, CENT
development programmes, disaster response and early recovery
programmes. We act before, during and after disasters and health DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
emergencies to meet the needs and improve the lives of vulnerable
people. We do so with impartiality as to nationality, race, gender, religious
beliefs, class and political opinions.
Guided by Strategy 2030 – our collective plan of action to tackle the
major humanitarian and development challenges of this decade – we are
committed to saving lives and changing minds.
Our strength lies in our volunteer network, our community-based
expertise and our independence and neutrality. We work to improve
humanitarian standards, as partners in development, and in response to
disasters. We persuade decision-makers to act at all times in the interests
of vulnerable people. The result: we enable healthy and safe
communities, reduce vulnerabilities, strengthen resilience and foster a
culture of peace around the world.
This document has been approved and endorsed by the Malaysian Red
Crescent’s National Council Meeting on the 28th November 2021.
© Malaysian Red Crescent Society, Kuala Lumpur, 2021
Any part of this publication may be cited, copied, translated into other languages or adapted
to meet local needs without prior permission from the Malaysian Red Crescent Society, provided
that the source is clearly stated. Requests for commercial reproduction should be directed to the
MRCS at [email protected]
CHAIRPERSON’S ALAYSIASABIT MERAH M
MESSAGE MALAYSIAN RED CRES
BULAN
It is my honour and privilege as the National Chairperson CENT
to say a few words as an introduction to the first visual
identity guideline for the Malaysian Red Crescent Society. disseminated amongst the Malaysian general public and DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
As a humanitarian organisation already in its 73rd year, this Malaysian Red Crescent staff, members and volunteers.
document will provide a guide for the appropriate and
consistent use of our brand, logo and emblems I hope that this guideline will serve as an important
throughout our organisation. reference document for our staff, members and volunteers
at every level of the Malaysian Red Crescent Society
The idea of having a visual identity guideline for the especially when establishing partnerships and in engaging
Malaysian Red Crescent was a result of the Youth with our local communities. Our stakeholders will also be
Communicators Workshop held in 2019. The youth made aware of the symbolic nature of our emblems and
acknowledged the importance of having these guidelines we will ensure that our partnerships and engagements will
to streamline the Malaysian Red Crescent visual identity respect the principles and values of the Malaysian Red
so as to enhance our image consistently throughout all Crescent. I believe that these guidelines will project a
our activities both in the field as well as administratively. modern, inclusive and fresh look to this reknowned and
The guidelines will strengthen the public’s perception and most established humanitarian organisation in Malaysia
faith towards the Malaysian Red Crescent as a single and whose role and image needs to reflect our obligations
united national society, enhancing our position as a amidst the fast changing world in which we live. The
member of the world’s largest humanitarian organisation. implementation of this document will also enhance the
Since then, the National Organisational Development, way MRCS faces its challenges; which I believe will be with
Youth and Volunteering Committee has taken the reins to increased cohesion, a clearer sense of identity, improved
lead the discussion and production of this guideline. I awareness and with a greater sense of commitment to our
would like to register my utmost appreciation to everyone, obligations.
particularly the youth and volunteers who were involved
and engaged for their tremendous effort and in Humanity | Impartiality | Neutrality | Independence
spearheading this initiative. Voluntary Service | Unity | Universality
I would also like to take this opportunity to record our Best regards,
utmost appreciation and gratitude towards the ICRC
Kuala Lumpur Delegation for their continuous support DATO’ SERI DIRAJA TAN SRI TUNKU PUTERI INTAN
and guidance towards this project in developing the SAFINAZ BINTI ALMARHUM SULTAN ABDUL HALIM
guidelines. As stipulated in the Geneva Conventions, the MU’ADZAM SHAH
emblems of the Movement must be respected at all times
and the ICRC has been a key partner in ensuring that the DKH, DKYR, SHMS, SSDK, PSM, PAT, JP, PJT, PSK, Hon. Ph.D (UUM),
protection and correct use of the emblems and the good Hon. Ph.D (KUIN), Hon. Ph.D (UPNM)
practices of its indicative and protective use is well
Tunku Temenggong Kedah
01PAGE National Chairperson
TABLE OF CONTENTS ALAYSIASABIT MERAH M
MALAYSIAN RED CRES
BULAN
CENT
• Page 01 Chairperson’s Message • Page 32 Co-Branding & Partnerships Guidelines • Page 81 Communication Collaterals Guidelines
• Page 02 Table of Contents • Page 33 - 35 Co-Branding with Movement Partner Logo
• Page 03 Introduction • Page 36 - 37 MRC Partnerships with External Partners • Page 82 - 83 Promotion Guide
• Page 04 Emblems, Logos & Brands • Page 38 - 40 Co-Branding with External Partner Logo
• Page 05 Brand Essence & Tone of Voice • Page 41 - 42 Co-Branding for Advertising & Promotion • Page 84 - 85 Billboard Advertisement
• Page 43 - 45 MRC Partnership Logotype
• Page 86 Promotion with Movement Guide
• Page 87 - 88 Publications Overview
• Page 89 - 94 Publications & Services
• Page 06 Emblem Guidelines • Page 95 Large Promotional Item Guide
• Page 07 Background
• Page 08 Purpose • Page 46 Corporate Collaterals Guidelines • Page 96 - 97 POSM (Point-Of-Sales-Material)
• Page 09 Red Cross • Page 47 Business Card
• Page 10 Red Crescent • Page 48 - 50 Letterhead • Page 98 Press Backdrop/Wall
• Page 11 Red Crystal • Page 51 - 53 Envelope
• Page 12 Emblem Misuse Management • Page 54 Company Stamp • Page 99 Web & Multimedia Collaterals Guidelines
• Page 13 First Contact Letter • Page 55 - 56 Certificate
• Page 14 Second Contact Letter • Page 57 Staff ID • Page 100 - 102 Social Media Guide
• Page 58 Membership Card
• Page 59 Branded Product Guide • Page 103 - 105 Facebook / Instagram / Twitter & LinkedIn
• Page 60 Single & Roll Tape Sticker
• Page 62 Humanitarian Relief Item Guide • Page 106 - 107 Photography & Videography Guide
• Page 62 Boxes Sticker
• Page 108 - 111 Web Banner
• Page 112 - 113 Presentation Template
• Page 15 Logo Guidelines • Page 114 Iconography
• Page 16 - 19 Logo Suite, Clear Spaces & Sizes • Page 115 Locator Button on Map DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
• Page 20 Uniform Apparel Logo • Page 116 Email Signature
• Page 21 Identity Variations • Page 117 Virtual Background
• Page 22 Incorrect Use • Page 63 Environmental Communications Guidelines
• Page 64 - 65 Environmental Communication Guide
• Page 23 Colour Palette • Page 66 - 67 Vehicle - Ambulance & Daily Van
• Page 68 - 69 Vehicle - Caravan & Lorry
• Page 24 Typography • Page 70 - 71 Vehicle - Pickup Truck & SUV
• Page 72 - 73 Vehicle - MPV & Boat
• Page 25 - 27 Chapter Lockup • Page 74 Vehicle - Temporary Use
• Page 75 - 78 Signage
• Page 28 - 30 Branch Lockup • Page 79 - 80 Flags
• Page 31 Detachment, Cadet & Junior Unit
02PAGE
INTRODUCTION ALAYSIASABIT MERAH M
MALAYSIAN RED CRES
BULAN
CENT
The red cross and red crescent emblems are among the This document also includes recommendations based on
most recognized, respected and trusted symbols in the good branding practices to help us be more consistent in
world. They are first and foremost signs of the protection features concrete examples of good practices and lists
conferred on armed forces’ medical services and “dos and don’ts” to help us understand what can and
authorized civilian medical services in times of armed cannot be done within the framework of the 1991 Emblem
conflict. They are also the symbols of the impartial, neutral Regulations when displaying the emblems or our logos.
and independent humanitarian action of the International
Red Cross and Red Crescent Movement (the Movement) This tool seeks to illustrate the correct use of the emblems
and its components. of the Movement and the logos of Malaysian Red
Crescent; it is not intended to replace, relax or expand the
Although we, the components of the Movement, operate Malaysian Parliamentary legal and regulatory framework.
autonomously and frequently offer different humanitarian
services, we are united by our use of the emblems and by DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
the Fundamental Principles of the Movement.
The world often views us as a single organization, and
therefore the actions of one Movement component can
have a direct impact on the reputation or image of
another. As part of the Red Cross and Red Crescent
“family,” we have a responsibility to display the emblems
and our respective logos correctly, consistently and
coherently so that we can continue to save lives and help
people in need in the years to come.
This guidance document aims to clarify the 1991
Regulations on the Use of the Emblem of the Red Cross or
the Red Crescent by the National Societies (Emblem
Regulations). It complements the “Red Cross, red crescent
and red crystal emblems: Design guidelines,” produced
by the International Federation of Red Cross and Red
Crescent Societies (International Federation), and the
Study on the Use of the Emblems: Operational and
Commercial and Other Non-operational Issues (Emblem
Study) by the International Committee of the Red Cross
(ICRC).
03PAGE
EMBLEMS, LOGOS AND BRANDS – ALAYSIASABIT MERAH M
WHAT’S THE DIFFERENCE? MALAYSIAN RED CRES
BULAN
CENT
The distinctive emblems are primarily symbols of the Our brands consist of what people think and feel about The practice of a brand name that is different from the official
protection conferred in armed conflict. When displayed as us. Oftentimes, people associate the concept of brand name of the corporation is not something that is unheard of. One
a protective device, they must always be large and with a visual identity or logo, however, it extends well context and example would be that the McDonald’s brand is
displayed on a white background and in their original beyond just the visual representation of an organization. A owned by the corporation called Gerbang Alaf Restaurants Sdn.
form without additional wording. The large size and brand is the collection of images, perceptions and Bhd. in Malaysia. Other Red Cross or Red Crescent examples
absence of wording are intended to ensure visibility and feelings that others will have of an organization. It is the would also include the British Red Cross which is also formally or
easy recognition, even from a distance. sum of our values, actions and attitudes, as well as of our officially known as the British Red Cross Society in its registration
words and images. but is branded or known by the public as the British Red Cross. The
The emblems are also used for indicative purposes to same context can also be found in our neighbouring sister
indicate an association with the Movement. In such cases, Malaysian Red Crescent Society or National Society, the Singapore Red Cross. It is also officially and
the emblems are incorporated into the logos of Malaysian Red Crescent? formally enacted in its parliament as the Singapore Red Cross
Movement components, and the logos are intended to Society but is more commonly known as the Singapore Red Cross
ensure instant recognition and identification of the The Malaysian Red Crescent is established by the to the Singaporean public.
individual organization, its brand and its activities. When Malaysian Red Crescent Society (Incorporation) Act 1965
used as an indicative device, the emblems must be which is also known as Act 540. Therefore, the official For further enquiries or clarifications, please reach out to the
accompanied by the name or initials of the Movement name of the corporation as prescribed in the communications and legal teams of the Malaysian Red Crescent
component. The display of a National Society’s logo parliamentary act is the Malaysian Red Crescent Society. national headquarters at [email protected] and
constitutes indicative use of the emblem. The ICRC and Any official or legal matters relating to the corporation [email protected].
the International Federation and must also display their should be addressed as the Malaysian Red Crescent
logos in line with the 1991 Emblem Regulations. Society such as bank accounts, land titles and deeds, DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
vehicle registration, contracts, service agreements,
As our logos contain the emblems and the designations Memorandum of Understanding etc.
(the words “Red Cross” or “Red Crescent”), which are
protected under the 1949 Geneva Conventions and their However, the 116th National Council Meeting held on the
Additional Protocols, we must take care to ensure that our 25th of March 2007 adopted a resolution for an
members, staff and volunteers display them correctly and organisational rebranding to be applied to all Malaysian
in line with agreed rules. Red Crescent Society’s assets, equipment and references
including but not limited to vehicles, letterheads,
The National Societies do not, in fact, own the emblems. envelopes and signboards to be rebranded as the
The State grants National Societies the right to display the Malaysian Red Crescent. Hence, all references to the
emblems in accordance with the 1949 Geneva Malaysian Red Crescent Society were changed to
Conventions and their Additional Protocols, the 1991 Malaysian Red Crescent especially in the manner which
Emblem Regulations and domestic legislation. the corporation promotes itself to the public. All publicity
materials including but not limited to media
04PAGE advertisements, banners, promotional brochures or
publications shall use the name Malaysian Red Crescent.
BRAND ESSENCE & TONE OF VOICE ALAYSIASABIT MERAH M
MALAYSIAN RED CRES
BULAN
CENT
Our essence captures the principles that guide us as we Our tone of voice lays the foundation for the way we write DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
work and the things that consistently show up in our and speak. When it’s consistent it gives volunteers,
actions. governments and other stakeholders another means of
recognising our brand and feeling reassured. With this in
ENGAGING mind, the words and language we use – in everything
from advertising to emails – need to be inspiring,
We constantly engage with people in our communities empowering, compassionate and inclusive.
wherever we are, getting to know them well before a
disaster or crisis strikes so that we know how to respond Uplifting
appropriately and provide an empathic service.
The work we create will often be highly emotional, but
TRUSTWORTHY never with a focus on the devastation, destruction or
disaster. We want to leave people with a feeling of hope
Our brand displays the trust that the communities have in and possibility. We want them to feel that they can make a
us be it in peaceful times or during crises. We are an difference through the Malaysian Red Crescent.
organisation that the public can depend on to help them.
Empowering
HOPE
We are a brand that relies on people–both the people we
We consistently aim to be a source of hope and help and those who embody the Red Crescent and deliver
inspiration for those whose lives we touch. We endeavour on our mission. We want everyone to feel empowered to
to present the positive aspects of our humanitarian be a part of this network, to help us make a difference in
actions, demonstrating our role in helping people in order times of need.
to generate and maintain hope, rather than focusing on
the negative aspects of the vulnerable and Genuine
disadvantaged.
Our care is authentic and selfless, not self-serving. We
INCLUSIVE treat every person we help and everyone who helps us as
an individual. We want them to feel care and compassion
We aspire to be inclusive in whatever we do. We value every time we interact with them, and without expecting
people of different background to provide insightful ideas anything in return.
and to ensure that no one is left behind in any of our
operations. Kind
CARING We’re unfailingly kind and positive. Whether we’re
delivering meals or emergency medical supplies, we
Our organisation is based upon caring for others and our always bring a smile with us.
volunteers. We ensure that we provide an empathic
approach in our delivery of services and treat others how
we would like our loved ones to be treated.
05PAGE
EMBLEM
GUIDELINES
06PAGE
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
BACKGROUND SABIT MERAH M ALAYSIA
YSIAN RED CRESMALA
BULAN
CENT
The red cross and the red crescent are two of the most 4. The cross, the crescent and the crystal must be two
recognized symbols in the world. The red crystal is a new dimensional, not three-dimensional.
addition to these two worldwide well-known symbols. But
they are more than just that. They are protected emblems 5. The cross, the crescent and the crystal may not be
and their use is enshrined in international humanitarian law. used in series as a border, repetitive decoration,
The regulations regarding the graphic depiction of either a typographic embellishment or shown as a drawing
red cross, a red crescent or a red crystal on a white in perspective.
background must be strictly adhered to by all components of
the Movement. For a more detailed explanation, consult the
Regulations on the use of the emblem of the Red Cross or
the Red Crescent by the National Societies (Council of
Delegates, Budapest, 1991) and the Additional Protocol to
the Geneva Conventions of August 1949 relating to the
Adoption of an Additional Distinctive Emblem – Protocol III –
(Diplomatic Conference of States Parties to the Geneva
Conventions, Geneva, 8 December, 2005).
BASIC RULES DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
In using the red cross, red crescent and red crystal emblems,
the Red Cross Red Crescent Movement has a responsibility
to ensure that its principal significance as an internationally
recognized symbol of protection during armed conflict is
upheld. Here are some basic rules to follow when using the
emblems (red cross or red crescent or red crystal). All points
are depicted in this guide.
1. The cross, the crescent and the crystal must always
be in plain solid red. Their shapes must not be
altered.
2. The cross, the crescent and the crystal must always
appear on a white background. No variations, not
even beige or grey shading, are allowed.
3. No lettering, design or object should be superimposed
on the white background or on the cross or crescent
or red crystal itself.
07PAGE
PURPOSE ALAYSIASABIT MERAH M
MALAYSIAN RED CRES
The red cross, red crescent and red crystal emblems are BULAN
symbols of protection in times of armed conflict. CENT
Their use is enshrined in international humanitarian law.
Article 44 of the First Geneva Convention (12 August 1949) DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
makes the distinction between the protective use and
the indicative use of the emblems and outlines the
general rules governing the two uses.
Protective use – The use of the emblem for protective
purposes is a visible manifestation of the protection
accorded by the Geneva Conventions to medical
personnel, units and transports.
Indicative use – The use of the emblem for indicative
purposes in wartime or in times of peace shows that a
person or item of property has a link with the International
Red Cross and Red Crescent Movement.
The importance of the distinction between the protective
and indicative uses of the emblems cannot be
overestimated.
In addition to States, it is the responsibility of all members
of the Movement to protect and respect the emblems and
to guard against their misuse.
08PAGE
THE RED CROSS & ITS FLAG SABIT MERAH MALAYSIA
YSIAN RED CRESMALA
BULAN
Minimum Size CENT
5 mm
PURPOSE 66 mm
This is to show how a red cross should be drawn for junior, 66 mm
cadet or detachment activities in the familiarisation of the
red cross, red crescent and red crystal emblems. It should DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
not be used in the daily operations of the Malaysian Red
Crescent.
RED CROSS
The emblem must not be redrawn or altered in any way.
Nothing must detract from the visual impact of the
logotype and therefore no other elements should
encroach on the white space of the emblem and
logotype.
When the red cross is reproduced at a greater or smaller
size, please respect the proportions shown. It must always
appear on a white background.
RED CROSS FLAG
Here, sizes are given in centimetres for a 150 cm wide and
100 cm high flag.
When the flag is reproduced at a greater or smaller size,
please respect the proportions shown below.
MINIMUM SIZE
The minimum width/height for the red cross when used
on its own is 5 mm.
09PAGE
THE RED CRESCENT & ITS FLAG ALAYSIASABIT MERAH M
MALAYSIAN RED CRES
BULAN
CENT
PURPOSE DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
This is to show how a red crescent should be drawn for
junior, cadet or detachment activities in the familiarisation
of the red cross, red crescent and red crystal emblems. It
should not be used in the daily operations of the
Malaysian Red Crescent.
RED CRESCENT
The emblem must not be redrawn or altered in any way.
Nothing must detract from the visual impact of the
logotype and therefore no other elements should
encroach on the white space of the emblem and
logotype.
When the red crescent is reproduced at a greater or
smaller size, please respect the proportions shown. It must
always appear on a white background.
RED CRESCENT FLAG
Here, sizes are given in centimetres for a 150 cm wide and
100 cm high flag.
When the flag is reproduced at a greater or smaller size,
please respect the proportions shown below.
MINIMUM SIZE
The minimum width/height for the red crescent when
used on its own is 5 mm.
Minimum Size
5 mm
10PAGE
THE RED CRYSTAL & ITS FLAG ALAYSIA SABIT MERAH M
MALA YSIAN RED CRES
PURPOSE BULAN
CENTMinimum Size
This is to show how a red crystal should be drawn for 5 mm
junior, cadet or detachment activities in the familiarisation
of the red cross, red crescent and red crystal emblems. It DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
should not be used in the daily operations of the
Malaysian Red Crescent.
RED CRYSTAL
The emblem must not be redrawn or altered in any way.
Nothing must detract from the visual impact of the
logotype and therefore no other elements should
encroach on the white space of the emblem and
logotype.
When the red crystal is reproduced at a greater or smaller
size, please respect the proportions shown. Please note
that the inside white space represents 23.5 per cent of the
total shape. It must always appear on a white background.
RED CRYSTAL FLAG
Here, sizes are given in centimetres for a 150 cm wide and
100 cm high flag.
When the flag is reproduced at a greater or smaller size,
please respect the proportions shown below.
MINIMUM SIZE
The minimum width/height for the red cross when used
on its own is 5 mm.
11PAGE
EMBLEM MISUSE MANAGEMENT ALAYSIASABIT MERAH M
MALAYSIAN RED CRES
BULAN
CENT
Misuse of the emblems by a third The simple five-step process below can be used to deal with misuse DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
party – management workflow and quickly and effectively.
model materials to use
Step 1. Identify the business or individual misusing the emblem and
Among the factors that most seriously affect recognition find out their postal or email address. Often, Malaysian Red Crescent
for and understanding of our Red Cross and Red Crescent staff members and volunteers who have been made aware of the issue
brands is their misuse by third parties who, often, do not of misuse can become your eyes and give you cases to follow up.
realize that they are protected symbols.
Step 2. Send the model letter to the business or individual, alerting
Pharmacies, veterinarians and medical practices often use them to the fact that they are breaking international and/or domestic
the emblems to promote their businesses and sometimes – laws and asking them to stop using the emblem to promote their
as was the case in some countries during the recent business.
uprisings in the Arab world – tradesmen such as
electricians, and even politicians, do so as well. Such Step 3. Set up a meeting with the individual or business and discuss
misuse is really a form of flattery, as it reflects the credibility how and when they are going to withdraw or phase out use of the
and positive associations of the brand; but it undermines emblem on items such as brochures and signage and on
the respect to the emblems and the credibility of the advertisements posted online.
Movement and causes brand confusion.
Step 4. If they take no action, use the model ‘follow up’ letter to try to
As the emblems are protected by the Geneva Conventions, convince them to do so; and perhaps set up another meeting.
third parties are in fact breaking international and, most
often, domestic laws by displaying them. Often, a simple Step 5. After the individual or business has taken action, send them
letter to the person or business in question, bringing the the model ‘thank you’ letter; if the misuse persists, refer it to the
matter to their attention and asking them to discontinue relevant department or minister (e.g. Ministry of Women, Family and
using the emblem, is all that is needed. Dealing with these Community Development, Ministry of Domestic Trade and Consumer
sorts of misuse of the emblem should not be an onerous Affairs, Prime Minister’s Department) in the Malaysian government.
task for National Societies with few resources, as it is usually
not an expensive or complicated process. Every National
Society should be vigilant in this regard as emblem
protection and its brand positioning in the country can be
significantly affected by instances of misuse.
The sample or model letter that follows can be adapted for
use. The letter is available for download by making a
request to the communications team at
[email protected].
12PAGE
13PAGE FIRST CONTACT LETTER
SABIT MERAH MALAYSIABULAN
YSIAN RED CRESMALACENT
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
SECOND CONTACT LETTER ALAYSIASABIT MERAH M
MALAYSIAN RED CRES
The model on the previous page and on the right shows an BULAN
example of a contact letter from the National Headquarters CENT
regarding the issue of the misuse of emblem or Malaysian
Red Crescent logo. DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The legal advisor at the National Headquarters will be issuing
a letter to the respective individuals, organisations or entities
to try to rectify the issue. The issuance of such letter can only
be done by the National Headquarters.
Please report any instances of misuse of emblem or
Malaysian Red Crescent logo through the online reporting
form. Alternatively, you can reach out to our communications
team at [email protected].
14PAGE
LOGO
GUIDELINES
15PAGE
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
PRIMARY CORPORATE LOGO - ALAYSIASABIT MERAH M
VERTICAL VERSION MALAYSIAN RED CRES
CLEAR SPACE & SIZE BULAN
CENT
PURPOSE
The vertical version of the primary corporate logo shall be DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
the main logo for general use including but not limited to
the posters, roll-up banners, publications, stationeries,
signboards, et cetera. Further use of this logo is
elaborated in this document.
CLEAR SPACE
To ensure high visibility and an uncluttered presentation,
always maintain “clear space” around the logo.
Determine the logo’s clear space by measuring the size of
the “x”, where “x” is the height of the logo.
WHITE BACKGROUND
The white background should always be larger than the
space covered by the emblem and text:
• The white background around the emblem and the
text should always equal half of the height or width of
one of the “2x” emblems as shown in the example.
MINIMUM SIZE
The vertical version of the primary logo should never be
reduced below the minimum size of 3 cm (width).
16PAGE
PRIMARY CORPORATE LOGO - ALAYSIASABIT MERAH M
HORIZONTAL VERSION MALAYSIAN RED CRES
CLEAR SPACE & SIZE BULAN
CENT
PURPOSE
The horizontal version of the primary corporate logo shall DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
be the second most used logo for general use including
but not limited to the identification cards, expedition
tape, envelopes, presentation slides, et cetera. Further
use of this logo is elaborated in this document.
CLEAR SPACE
To ensure high visibility and an uncluttered presentation,
always maintain “clear space” around the logo.
Determine the logo’s clear space by measuring the size of
the “x”, where “x” is the height of the logo.
WHITE BACKGROUND
The white background should always be larger than the
space covered by the emblems and text:
• The white background around the emblems and the
text should always equal half of the height or width of
one of the “2x” emblems as shown in the example.
MINIMUM SIZE
The horizontal version of the primary logo should never
be reduced below the minimum size of 3.5 cm (width).
17PAGE
SECONDARY CORPORATE LOGO - ALAYSIASABIT MERAH M
ROUNDEL VERSION MALAYSIAN RED CRES
CLEAR SPACE & SIZE BULAN
CENT
PURPOSE
The roundel version of the secondary corporate logo shall
be most commonly used for merchandise and digital
purposes including but not limited to the social media
assets, lanyards, pins, et cetera. Further use of this logo is
elaborated in this document.
CLEAR SPACE
To ensure high visibility and an uncluttered presentation,
always maintain “clear space” around the logo.
Determine the logo’s clear space by measuring the size of
the “x”, where “x” is the height of the logo.
MINIMUM SIZE
The version of the secondary logo should never be
reduced below the minimum size of 1.5 cm (diameter).
Minimum Size DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
1.5 cm
18PAGE
UNIFORM APPRAREL LOGO - ALAYSIASABIT MERAH M
CLEAR SPACE & SIZE MALAYSIAN RED CRES
BULAN
PURPOSE CENT
The uniform apparel logo is mainly to be used on all
official Malaysian Red Crescent uniforms and apparels. It
may be available in two languages and is regulated by the
Malaysian Red Crescent Handbook No. 5 - Uniform Dress
Regulations.
WHITE BACKGROUND
The white background should always be larger than the
space covered by the emblems and text:
MINIMUM SIZE
The version of the secondary logo should never be
reduced below the minimum size of 6.5 cm (diameter).
Minimum Size DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
6.5 cm
19PAGE
UNIFORM APPAREL LOGO - ALAYSIASABIT MERAH M
On uniforms, other items of clothing and badges MALAYSIAN RED CRES
BULAN
CENT
On uniforms, other items of clothing and badges in very small dimensions, for example on a pin or an DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Some staff and volunteers wear uniforms, other items of accessory.
clothing and/or badges displaying the Malaysian Red
Crescent’s logo while performing their work. Certain • Do consider any consequences that could arise from the
inherent risks are associated with the display of a display of multiple Movement components’ logos on
Malaysian Red Crescent’s logo on the uniforms, other uniforms or other items of clothing, especially when
items of clothing or badges worn by members, staff and working with Movement partners in an operational
volunteers, whether on or off duty. We should therefore context.
ensure our members, staff and volunteers display the
emblem in a manner that does not undermine the Don’ts
prestige of or respect for the emblem or the image and • Don’t use the emblem or logo on armbands or in large
reputation of the Malaysian Red Crescent or of the
Movement. size on items of clothing, such as T-shirts or caps, as this
would be liable to cause confusion with the protective
Dos use of the emblem. Based on the widespread practice
of National Societies, the display of a large-sized logo
• Do ensure that only the official logo of our National on uniforms or bibs used by staff and volunteers may,
Society is displayed on uniforms, patches affixed to a however, be permitted for easier identification and/or
uniform, or on other items of clothing or badges, and to enhance safe access.
ensure that the logo is small. However, staff and
volunteers may forgo the use of the name and initials • Don’t permit Malaysian Red Crescent uniforms or other
of the Malaysian Red Crescent alongside the emblem items of clothing to be worn by those not authorized to
where such use might hinder their work or safe access, do so and/or not associated with the Malaysian Red
including during internal disturbances and tensions. Crescent or the Movement.
Staff and volunteers may wear a logo whose dimensions
are large when this would allow easier identification and
safer access.
• Do consider establishing procedures that restrict
members, staff and volunteers from wearing uniforms,
other items of clothing or badges that display the logo
of the Malaysian Red Crescent (or that of another
Movement component) outside of work-related
activities or off duty. However, members and staff of the
Malaysian Red Crescent that are not on duty may be
authorized to display the Malaysian Red Crescent’s logo
20PAGE
MRC CORPORATE LOGO - ALAYSIASABIT MERAH M
IDENTITY VARIATIONS MALAYSIAN RED CRES
BULAN
In certain situations, it may be impossible to reproduce CENT
the logo in both red and black colours due to print and
cost restrictions. Only in these cases, the single colour DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
version of the logo in red which is shown on the right is
acceptable. The Malaysian Red Crescent logo must
NEVER be produced only in black, and it must always
appear on a white background.
21PAGE
MRC CORPORATE LOGO SABIT MERAH M ALAYSIA
INCORRECT USE YSIAN RED CRESMALA
BULAN
Every care must be taken to preserve the integrity of the CENT
Malaysian Red Crescent logo. The following rules relate to
logo abuse and must be followed at all times.
BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULMAANLSAAYSBIIATNMREREDAHCRMEASLCAEYNSTIA BULAN SABIT MERAH MALAYSIA
MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
DO NOT CHANGE
DO NOT CHANGE DO NOT CHANGE the angle of the logo DO NOT DISTORT
the colours of the logo the position of the logo the shape and proportions of the logo
BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA DO NOT CHANGE BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT the font of the logo MALAYSIAN RED CRESCENT
DO NOT USE DO NOT ADD DO NOT CROP
any effects on the logo such as shadow, any graphic element, images or text the logo unnecessarily
glows, outline and etc
BULAN SABIT MERAH MALAYSIA DO NOT ALTER THE WHITE SPACE DO NOT COMPROMISE CLEAR SPACE DO NOT USE
MALAYSIAN RED CRESCENT of the logo without complying of the logo without complying the red crescent on its own
to the identity guideline to the identity guideline
DO NOT ATTEMPT TO TRACE OR RECREATE without wordings
the logo on background images
without complying to the identity guideline
22PAGE
MRC CORPORATE ALAYSIA SABIT MERAH M
COLOUR PALETTE MALA YSIAN RED CRES
BULAN
The colours featured on this page are the chosen colours CENTC0 M0 Y0 K0
for the design and visual identity of Malaysian Red R 255 G 255 B 255
Crescent material. The Primary colours below must be Primary Brand Colour C 0 M 0 Y 0 K 100 Pantone Process White C
used as the official Red Crescent colours. NEVER use tints C 0 M 100 Y 100 K 0 R0 G0 B0 Web# FFFFFF
of Red Crescent Red. R 255 G 0 B 0 Pantone Process Black C
Pantone 485 C Web# 000000
Red Web# FF0000
Clearly vital to the Red Crescent brand all over the world,
it is important to use the correct red. Use red sparingly to Secondary Brand Colour
help emphasise the logo and other elements that need
highlighting. Use too much red and nothing will stand out. DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Black
Part of the Malaysian Red Crescent logo. This pure
process black will ensure a crisp result on printed material.
White
Use white space to create a clean, open feeling. White
is also a crucial part of any Red Crescent branding – the
logo must always be used on a white surface to provide
maximum clarity and eliminate any confusion.
The Secondary colours complement the Primary colours
and are to be widely used in Red Crescent material. They
are the first choice for providing further colour in
designed items. Tints are acceptable.
23PAGE
MRC CORPORATE ALAYSIASABIT MERAH M
TYPOGRAPHY MALAYSIAN RED CRES
BULAN
Adrian Frutiger designed Avenir in 1988, after years of CENT
having an interest in sans serif typefaces. In an interview
with Linotype, he said he felt an obligation to design a DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
linear sans in the tradition of Erbar and Futura, but to also
make use of the experience and stylistic developments of
the twentieth century.
The word Avenir means “future” in French and hints that
the typeface owes some of its interpretation to Futura. But
unlike Futura, Avenir is not purely geometric; it has vertical
strokes that are thicker than the horizontals, an “o” that is
not a perfect circle, and shortened ascenders.
These nuances aid in legibility and give Avenir a
harmonious and sensible appearance for both texts and
headlines.
Avenir is the official core typeface of Malaysian Red
Crescent. It provides all the flexibility of expression
required for our visual communications.
Keep typography simple by using the minimum number of
sizes and weights necessary. Use all-caps and justified
copy sparingly.
Other fonts are permissible for co-branding purposes and
particular marketing campaigns, but Avenir should always
be used when representing Malaysian Red Crescent itself.
These typefaces should be used by all staff for all
correspondence, including emails.
24PAGE
PRIMARY CORPORATE LOGO ALAYSIASABIT MERAH M
CHAPTER LOCKUP VERTICAL VERSION MALAYSIAN RED CRES
BULAN
CENT
PURPOSE BULAN SABIT MERAH MALAYSIA
The highlight of this visual identity guidelines is to project MALAYSIAN RED CRESCENT
a single image for the Malaysian Red Crescent and to
emphasize that it is a united and single national society in CHAPTERS
Malaysia. However, there is also a recognition on the
diversity of its chapters which would be best placed to DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
reach out to the community. Therefore, the following logo
lockup has been introduced to maintain consistency
across the many chapters in Malaysia and are ONLY
LIMITED to the purposes of resource mobilization
(fund-raising activities) and public relations (annual
reports, project banners). Further use of this chapter logo
lockup is elaborated in this document.
Kindly send an official email request to
[email protected] to obtain the official
logos for the respective chapters. Do not self-attempt to
trace or recreate the logo lockup in relations to the
chapters.
Please consult the communications team at
[email protected] for advice and approval
for the use of the chapter logo lockup apart from the
expressed uses as stated above. Failure to do so may
result in disciplinary action.
No other programs or units of the Malaysian Red Crescent
are allowed to create or use identical or variations of this
logo lockup style.
25PAGE
PRIMARY CORPORATE LOGO ALAYSIASABIT MERAH M
CHAPTER LOCKUP HORIZONTAL VERSION MALAYSIAN RED CRES
BULAN
CENT
PURPOSE BULAN SABIT MERAH MALAYSIA
The highlight of this visual identity guidelines is to project MALAYSIAN RED CRESCENT
a single image for the Malaysian Red Crescent and to
emphasize that it is a united and single national society in CHAPTERS
Malaysia. However, there is also a recognition on the
diversity of its chapters which would be best placed to DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
reach out to the community. Therefore, the following logo
lockup has been introduced to maintain consistency
across the many chapters in Malaysia and are ONLY
LIMITED to the purposes of resource mobilization
(fund-raising activities) and public relations (annual
reports, project banners). Further use of this chapter logo
lockup is elaborated in this document.
Kindly send an official email request to
[email protected] to obtain the official
logos for the respective chapters. Do not self-attempt to
trace or recreate the logo lockup in relations to the
chapters.
Please consult the communications team at
[email protected] for advice and approval
for the use of the chapter logo lockup apart from the
expressed uses as stated above. Failure to do so may
result in disciplinary action.
No other programs or units of the Malaysian Red Crescent
are allowed to create or use identical or variations of this
logo lockup style.
26PAGE
SECONDARY CORPORATE LOGO SABIT MERAH M
CHAPTER LOCKUP ROUNDEL VERSION YSIAN RED CRES
ALAYSIABULAN
MALACENT
PURPOSE SABIT MERAH M ALAYSIA
The highlight of this visual identity guidelines is to project MALA
a single image for the Malaysian Red Crescent and to BULANYSIAN RED CRES
emphasize that it is a united and single national society in CENTCHAPTERS
Malaysia. However, there is also a recognition on the
diversity of its chapters which would be best placed to DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
reach out to the community. Therefore, the following logo
lockup has been introduced to maintain consistency
across the many chapters in Malaysia and are ONLY
LIMITED to the purposes of resource mobilization
(fund-raising activities) and public relations (annual
reports, project banners). Further use of this chapter logo
lockup is elaborated in this document.
Kindly send an official email request to
[email protected] to obtain the official
logos for the respective chapters. Do not self-attempt to
trace or recreate the logo lockup in relations to the
chapters.
Please consult the communications team at
[email protected] for advice and approval
for the use of the chapter logo lockup apart from the
expressed uses as stated above. Failure to do so may
result in disciplinary action.
No other programs or units of the Malaysian Red Crescent
are allowed to create or use identical or variations of this
logo lockup style.
27PAGE
PRIMARY CORPORATE LOGO ALAYSIASABIT MERAH M
BRANCH LOCKUP VERTICAL VERSION MALAYSIAN RED CRES
BULAN
CENT
PURPOSE BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
The highlight of this visual identity guidelines is to project MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
a single image for the Malaysian Red Crescent and to
emphasize that it is a united and single national society in BATU PAHAT JOHOR BAHRU KLUANG KOTA TINGGI
Malaysia. However, there is also a recognition on the
diversity of its branches which would be best placed to BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
reach out to the community. Therefore, the following logo MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
lockup has been introduced to maintain consistency
across the many branches in Malaysia and are ONLY KULAI MERSING MUAR PONTIAN
LIMITED to the purposes of resource mobilization
(fund-raising activities) and public relations (annual BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
reports, project banners). Further use of this branch logo MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
lockup is elaborated in this document.
SEGAMAT TANGKAK BACHOK KOTA BAHRU
Kindly send an official email request to
[email protected] to obtain the official BULAN SABIT MERAH MALAYSIA
logos for the respective branch. Do not self-attempt to MALAYSIAN RED CRESCENT
trace or recreate the logo lockup in relations to the
branch. BRANCHES
Please consult the communications team at BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
[email protected] for advice and approval MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
for the use of the branch logo lockup apart from the
expressed uses as stated above. Failure to do so may PASIR MAS UNIVERSITI MALAYSIA KELANTAN UNIVERSITI TEKNOLOGI MARA KELANTAN YAYASAN ISLAM KELANTAN
result in disciplinary action.
No other programs or units of the Malaysian Red Crescent
are allowed to create or use identical or variations of this
logo lockup style.
28PAGE
PRIMARY CORPORATE LOGO ALAYSIASABIT MERAH M
BRANCH LOCKUP HORIZONTAL VERSION MALAYSIAN RED CRES
BULAN
CENT
PURPOSE BULAN SABIT MERAH MALAYSIA
The highlight of this visual identity guidelines is to project MALAYSIAN RED CRESCENT
a single image for the Malaysian Red Crescent and to
emphasize that it is a united and single national society in BRANCHES
Malaysia. However, there is also a recognition on the
diversity of its branches which would be best placed to BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
reach out to the community. Therefore, the following logo MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
lockup has been introduced to maintain consistency
across the many branches in Malaysia and are ONLY BATU PAHAT JOHOR BAHRU KLUANG KOTA TINGGI
LIMITED to the purposes of resource mobilization
(fund-raising activities) and public relations (annual BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
reports, project banners). Further use of this branch logo MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
lockup is elaborated in this document.
KULAI MERSING MUAR PONTIAN
Kindly send an official email request to
[email protected] to obtain the official BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
logos for the respective branch. Do not self-attempt to MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
trace or recreate the logo lockup in relations to the
branch. SEGAMAT TANGKAK BACHOK KOTA BAHRU
Please consult the communications team at BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
[email protected] for advice and approval MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
for the use of the branch logo lockup apart from the
expressed uses as stated above. Failure to do so may PASIR MAS UNIVERSITI MALAYSIA KELANTAN UNIVERSITI TEKNOLOGI MARA KELANTAN YAYASAN ISLAM KELANTAN
result in disciplinary action.
No other programs or units of the Malaysian Red Crescent
are allowed to create or use identical or variations of this
logo lockup style.
29PAGE
SECONDARY CORPORATE LOGO ALAYSIASABIT MERAH M
BRANCH LOCKUP ROUNDEL VERSION MALAYSIAN RED CRES
BULAN
CENT
PURPOSE ABIT MERAH MBULAN S ABIT MERAH M ABIT MERAH M ABIT MERAH M
The highlight of this visual identity guidelines is to project CENT
a single image for the Malaysian Red Crescent and to YSIAN RED CRES YSIAN RED CRES YSIAN RED CRES YSIAN RED CRES
emphasize that it is a united and single national society in BATU PAHAT BULAN SJOHOR BAHRUKLUANGKOTA TINGGI
Malaysia. However, there is also a recognition on the CENT
diversity of its branches which would be best placed to ABIT MERAH M ABIT MERAH M ABIT MERAH M ABIT MERAH M
reach out to the community. Therefore, the following logo BULAN S
lockup has been introduced to maintain consistency YSIAN RED CRES CENTYSIAN RED CRESYSIAN RED CRESYSIAN RED CRES
across the many branches in Malaysia and are ONLY KULAI MERSING MUAR PONTIAN
LIMITED to the purposes of resource mobilization BULAN S
(fund-raising activities) and public relations (annual ABIT MERAH M CENTABIT MERAH MABIT MERAH MABIT MERAH M
reports, project banners). Further use of this branch logo ALAYSIA
lockup is elaborated in this document. YSIAN RED CRES MALAYSIAN RED CRESYSIAN RED CRESYSIAN RED CRES
SEGAMAT TANGKAK BACHOK KOTA BAHRU
Kindly send an official email request to ALAYSIA
[email protected] to obtain the official ABIT MERAH M MALAABIT MERAH MABIT MERAH MABIT MERAH M
logos for the respective branch. Do not self-attempt to
trace or recreate the logo lockup in relations to the YSIAN RED CRES ALAYSIAYSIAN RED CRESYSIAN RED CRESYSIAN RED CRES
branch. PASIR MAS MALAUNIVERSITI MALAYSIAUNIVERSITI TEKNOLOGIYAYASAN ISLAM KELANTAN
Please consult the communications team at ALAYSIAKELANTANMARA KELANTAN
[email protected] for advice and approval MALA
for the use of the branch logo lockup apart from the
expressed uses as stated above. Failure to do so may BULAN S
result in disciplinary action. CENT
No other programs or units of the Malaysian Red Crescent BULAN S
are allowed to create or use identical or variations of this CENT
logo lockup style.
BULAN S
30PAGE CENT
BULAN S
CENT
ALAYSIA
MALA
ALAYSIA
MALA
ALAYSIA
MALA
ALAYSIA
MALA
BULAN S DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
CENT
BULAN S
CENT
BULAN S
CENT
BULAN S
CENT
BULAN SABIT MERAH M ALAYSIA
CENT MALA
ALAYSIAYSIAN RED CRES
MALABRANCHES ALAYSIA
MALA
ALAYSIA
MALA
ALAYSIA
MALA
BULAN S
CENT
BULAN S
CENT
BULAN S
CENT
BULAN S
CENT
ALAYSIA
MALA
ALAYSIA
MALA
ALAYSIA
MALA
ALAYSIA
MALA
MALAYSIAN RED CRESCENT DETACHMENT, SABIT MERAH M ALAYSIA
CADET & JUNIOR UNITS’ LOGO GUIDELINES YSIAN RED CRESMALA
BULAN
CENT
PURPOSE • Do submit an application request form along with the draft Once approved and cleared for use, when and in which DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Voluntary Aid Detachments, Cadets and Juniors are organised image of the unit logo for advice and approval to the scenarios can the unit logos be used shall be as follows:
units within the Malaysian Red Crescent Society that are actively communications team at [email protected] - Instant messaging group icons
contributing toward the daily functions and operations of the prior to use and so that a complete list of recognized unit - Facebook private groups
organisation. They are usually formed based upon their logos may be established for reference. - Camping or volunteer gathering activities
geographical or institutional criteria such as according to - Unit luncheon or dinner
primary schools, secondary schools, tertiary educational • Do seek advice for the appropriateness of the use of the - Unit meetings
insititutions, localities or even corporate volunteering. unit logo for a particular event or program if uncertain. - Unit administrative purposes (filing, asset labelling)
Therefore, these units may decide to construct or develop a Don’ts Scenarios where the unit logos are FORBIDDEN to be used are
logo to inculcate their group identity and sense of • Don’t incorporate the emblems of the Red Cross, Red but not limited to:
belongingness to the particular unit which is part of the - Facebook pages
Malaysian Red Crescent Society. However, strict guidelines are Crescent or Red Crystal and the complete Malaysian Red - Instagram profiles
to be observed and adhered to ensure that it does not violate Crescent logo in the unit logo. - Twitter profiles
any other rules within this document. Below are some of the - Uniforms
important dos and don’ts. • Don’t use images, elements or symbols that are controversial - T-shirts containing Malaysian Red Crescent logo or movement
in nature and that may jeopardize the neutrality, impartiality
Dos and independence of the Malaysian Red Crescent or the emblems
• Do ensure the colours within the unit logo adheres to the Movement including matters related but not limited to - Fundraising activities
political, religious, gender, racial, social class, nationality, - International meetings or campings
stipulated primary and secondary colour palettes within this sexual orientation and other similar criterion within the unit
visual identity guidelines as much as possible. logo. If in doubt, please reach out to the communications team for
advice at [email protected].
• Do ensure the typography of the fonts used in the logo • Don’t use the unit logo without first seeking the approval of
adheres to the typography stipulated within this the communications team.
visual identity guidelines.
• Don’t use any institutional or corporate logo and words within
• Do use the words Malaysian Red Crescent or Bulan Sabit the unit logo as it violates the independence and neutrality of
Merah Malaysia or its abbreviations followed by your unit the Malaysian Red Crescent.
registration number provided by the National Headquarters.
Failure to adhere to the rules stipulated above may result in
• Do ensure that the images, elements or symbols used within disciplinary action.
the unit logo is related to the humanitarian mission and
fundamental principles of the International Movement.
31PAGE
CO-BRANDING &
PARTNERSHIP
GUIDELINES
32PAGE
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
MRC CO-BRANDING WITH MOVEMENT ALAYSIA SABIT MERAH M
PARTNER LOGO MALA YSIAN RED CRES
BULAN
PRIMARY CORPORATE LOGO - VERTICAL VERSION CENTCo-branding approach and example
The Malaysian Red Crescent often work extensively with DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
other National Societies and with the IFRC and the ICRC
in promoting our humanitarian work. The following
guidelines should be considered in order to be coherent
in joint promotional activities and enhance the design of
communication tools used during such partnerships within
the Movement:
Dos
• Do place the logos of the partnering components of the
Movement alongside one another. In terms of
presentation, it is recommended that the emblems be
aligned as much as possible.
• Do use the appropriate Malaysian Red Crescent logo to
ensure its harmonious presentation with the
corresponding logos of the partnering components of
the Movement as depicted on this page. (i.e. MRC
vertical logo with vertical logo of partnering
components of the movement)
• Do ensure sufficient space between logos on all sides as
depicted on this page, equal to the height of the red
cross or red crescent.
Don’ts
• Don’t alter other National Society’s logo to make it more
harmonious with the other logos, for example, don’t
change a vertical layout to a horizontal one.
33PAGE
MRC CO-BRANDING WITH MOVEMENT ALAYSIA SABIT MERAH M
PARTNER LOGO MALA YSIAN RED CRES
BULAN
PRIMARY CORPORATE LOGO - HORIZONTAL CENTCo-branding approach and example
VERSION
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The Malaysian Red Crescent often work extensively with
other National Societies and with the IFRC and the ICRC
in promoting our humanitarian work. The following
guidelines should be considered in order to be coherent
in joint promotional activities and enhance the design of
communication tools used during such partnerships within
the Movement:
Dos
• Do place the logos of the partnering components of the
Movement alongside one another. In terms of
presentation, it is recommended that the emblems be
aligned as much as possible.
• Do use the appropriate Malaysian Red Crescent logo to
ensure its harmonious presentation with the
corresponding logos of the partnering components of
the Movement as depicted on this page. (i.e. MRC
horizontal logo with horizontal logo of partnering
components of the movement)
• Do ensure sufficient space between logos on all sides as
depicted on this page, equal to the height of the red
cross or red crescent.
Don’ts
• Don’t alter other National Society’s logo to make it more
harmonious with the other logos, for example, don’t
change a horizontal layout to a vertical one.
34PAGE
MRC CO-BRANDING WITH MOVEMENT ALAYSIA SABIT MERAH M
PARTNER LOGO MALA YSIAN RED CRES
BULAN
SECONDARY CORPORATE LOGO - ROUNDEL LOGO CENTCo-branding approach and example
The Malaysian Red Crescent often work extensively with DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
other National Societies and with the IFRC and the ICRC
in promoting our humanitarian work. The following
guidelines should be considered in order to be coherent
in joint promotional activities and enhance the design of
communication tools used during such partnerships within
the Movement:
Dos
• Do place the logos of the partnering components of the
Movement alongside one another. In terms of
presentation, it is recommended that the emblems be
aligned as much as possible.
• Do use the appropriate Malaysian Red Crescent logo to
ensure its harmonious presentation with the
corresponding logos of the partnering components of
the Movement as depicted on this page. (i.e. MRC
roundel logo with square/roundel logo of partnering
components of the movement)
• Do ensure sufficient space between logos on all sides as
depicted on this page, equal to the height of the red
cross or red crescent.
Don’ts
• Don’t alter other National Society’s logo to make it more
harmonious with the other logos, for example, don’t
change a horizontal layout to a vertical one.
35PAGE
MRC PARTNERSHIPS WITH ALAYSIASABIT MERAH M
EXTERNAL PARTNERS MALAYSIAN RED CRES
BULAN
CENT
The Malaysian Red Crescent regularly works with a range of • Do consider how the communication materials will be used, DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
partners outside the Movement. External partners can include and ensure that the use of the materials will not undermine
government agencies or other public authorities, armed and the image and reputation of Malaysian Red Crescent and its
security forces, universities, non-governmental organizations, perception as an independent and neutral humanitarian
the corporate sector or the media. These partnerships can have actor.
a number of purposes, such as training, education,
dissemination, awareness-raising and positioning. • Do ensure that the partner is aware of the rules on the use of
the emblems and, where a formal agreement is signed, do
Partnerships with public authorities, armed and security include conditions regarding the display of the Malaysian
forces, and civil society Red Crescent’s logo.
Malaysian Red Crescent often works in partnership with
universities, think tanks, public authorities or armed and security • Do ensure, if the partner is producing communication
forces on joint projects such as international humanitarian law materials with the Malaysian Red Crescent’s logo, that
promotion, health education and training, or disaster response. they submit the materials to [email protected]
for approval prior to publishing.
Communication materials such as publications, letters,
invitations, certificates and name tags are often produced to Don’ts
support these initiatives. In these cases, if the Malaysian Red
Crescent is responsible for funding the initiative, its logo may be • Don’t permit the use of the logo if the Movement
included on the material along with that of the partner. representative is a participant, rather than an organizer/partner
of an event or other activity. Instead, do use the name of the
However, it is important to ensure that the association is clear Malaysian Red Crescent, or its initials, without the emblem.
and that there is no risk of a misunderstanding that would
compromise the perception of the independence and neutrality Commercial partnerships
of the Malaysian Red Crescent or the Movement. In more When working with commercial partners, the 1991 Emblem
sensitive contexts, such material should, as far as possible, not Regulations require that National Society take certain
be distributed beyond the target audience. precautions to ensure that the prestige of and respect for the
emblems, as well as the image and reputation of the National
The following guidance is recommended: Society and the Movement are maintained. The 2005
Dos “Movement policy for corporate sector partnerships”
• Do include an explanation defining the association with the (http://www.icrc.org/eng/resources/documents/article/review
/review-860-p755.htm) also provides guidance on the desired
external partner (e.g. “in partnership with”). profile of a commercial partner, the terms of the screening
process, procedures to be considered before entering into
• Do ensure that there is sufficient space between logos. partnerships with corporate or commercial partners, and the
elements that should form part of any such contract. The
36PAGE following are a few points to keep in mind.
MRC PARTNERSHIPS WITH ALAYSIASABIT MERAH M
EXTERNAL PARTNERS MALAYSIAN RED CRES
BULAN
CENT
Are they a good fit? • Do ensure that the partnership does not lead to the belief
To ensure the strength of our brand identities, it is essential that that the Movement or its components endorse the company
potential commercial partners are a “good fit” for the Malaysian or its products, policies or services.
Red Crescent, maintain a good reputation, and that their aims
and principles are congruent with ours. No component of the • Do ensure that the material or financial advantage which
Movement may establish a partnership with a company or Malaysian Red Crescent gains from the association is
organization operating in sectors, or perceived to be associated substantial, without, however, jeopardizing its independence.
with activities, that are not in line with the 1991 Emblem The 1991 Emblem Regulations specify that the financial gain
Regulations, the 2005 “Movement policy for corporate sector should not exceed a certain percentage of the National
partnerships” or the Movement’s values. Such activities include Society’s total resources (20 per cent maximum). The
those generally considered to harm health, for example, long-term integrity of the emblem and of the Malaysian Red
tobacco or alcohol production and distribution, as well as Crescent must take precedence over the short-term financial
weapons manufacturing, or industries that are harmful to the benefit.
environment.
Additional recommendations include:
• Do ensure that the duration and geographical scope of the
initiative are limited and clearly agreed upon with the • Do establish a benefits scheme that provides partners with a
commercial partner. range of benefits/privileges based on their level of giving or
the amount of their donation, in order to give appropriate
• Do develop a written contract with the commercial partner levels of visibility.
and ensure that it is approved by the leadership of the
Malaysian Red Crescent. • Do ensure that the commercial partner is aware of the rules
on the use of the emblems and do include conditions
• Do retain control over the entire initiative conducted jointly regarding the display of Malaysian Red Crescent’s logo.
with the commercial partner (including over any advertising or
promotional materials intended to be produced by the DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
commercial partner to publicize the partnership – see the
following section on advertising and promotion with
commercial partners).
• Do reserve the right to cancel the contract with the
commercial partner at any time, including at short notice,
should its activities undermine the prestige of or respect for
the emblem or the image and reputation of the Malaysian
Red Crescent or of the Movement.
37PAGE
MRC CO-BRANDING WITH EXTERNAL ALAYSIA SABIT MERAH M
PARTNER LOGO MALA YSIAN RED CRES
BULAN
PRIMARY LOGO VERTICAL VERSION CENTCo-branding approach and example
Where the Malaysian Red Crescent is the host/organizer DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
of an event or a program, a major partner who is actively
contributing substantial financial or personnel support
may display their logo side-by-side according to the
guidance shown. These situations include:
- Blood donation drives
- Food bank initiatives
- Fundraising luncheon/dinners
- Junior, Cadet, Detachment camping activities or
competitions
For any other situations not expressively mentioned
above, please consult the advice and approval of the
communications team before proceeding with
production, publication and dissemination at
[email protected].
Dos
• Do use the appropriate Malaysian Red Crescent logo to
ensure its harmonious presentation with the
corresponding logos of the external partner as depicted
on this page. (i.e. MRC vertical logo with vertical logo of
external partner).
• Do use a line when placing Malaysian Red Crescent
logo and external partner logo side-by-side with clear
spacing.
Don’ts
• Don’t remove the line between the Malaysian Red
Crescent logo and external partner logo.
38PAGE
MRC CO-BRANDING WITH EXTERNAL ALAYSIA SABIT MERAH M
PARTNER LOGO MALA YSIAN RED CRES
BULAN
PRIMARY LOGO HORIZONTAL VERSION CENTCo-branding approach and example
Where the Malaysian Red Crescent is the host/organizer DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
of an event or a program, a major partner who is actively
contributing substantial financial or personnel support
may display their logo side-by-side according to the
guidance shown. These situations include:
- Blood donation drives
- Food bank initiatives
- Fundraising luncheon/dinners
- Junior, Cadet, Detachment camping activities or
competitions
For any other situations not expressively mentioned
above, please consult the advice and approval of the
communications team before proceeding with
production, publication and dissemination at
[email protected].
Dos
• Do use the appropriate Malaysian Red Crescent logo to
ensure its harmonious presentation with the
corresponding logos of the external partner as depicted
on this page. (i.e. MRC horizontal logo with horizontal
logo of external partner).
• Do use a line when placing Malaysian Red Crescent
logo and external partner logo side-by-side with clear
spacing.
Don’ts
• Don’t remove the line between the Malaysian Red
Crescent logo and external partner logo.
39PAGE
MRC CO-BRANDING WITH EXTERNAL ALAYSIA SABIT MERAH M
PARTNER LOGO MALA YSIAN RED CRES
BULAN
SECONDARY LOGO ROUNDEL VERSION CENTCo-branding approach and example
Where the Malaysian Red Crescent is the host/organizer DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
of an event or a program, a major partner who is actively
contributing substantial financial or personnel support
may display their logo side-by-side according to the
guidance shown. These situations include:
- Blood donation drives
- Food bank initiatives
- Fundraising luncheon/dinners
- Junior, Cadet, Detachment camping activities or
competitions
For any other situations not expressively mentioned
above, please consult the advice and approval of the
communications team before proceeding with
production, publication and dissemination at
[email protected].
Dos
• Do use the appropriate Malaysian Red Crescent logo to
ensure its harmonious presentation with the
corresponding logos of the external partner as depicted
on this page. (i.e. MRC roundel logo with roundel
logo of external partner).
• Do use a line when placing Malaysian Red Crescent
logo and external partner logo side-by-side with clear
spacing.
Don’ts
• Don’t remove the line between the Malaysian Red
Crescent logo and external partner logo.
40PAGE
MRC CO-BRANDING FOR ALAYSIASABIT MERAH M
ADVERTISING & PROMOTION MALAYSIAN RED CRES
BULAN
CENT
Advertising and promotion with commercial partners Don’ts DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The Malaysian Red Crescent may give permission to a partner
company to display their logo on advertising or promotional • Don’t allow the commercial partner to develop promotional
material, but not directly on the partner’s products for sale or materials or messaging which would create confusion or
distribution (see the next section on cause-related marketing). indicate that the partner is a component of the Movement.
When developing joint advertisements or other promotional It is not unusual for external partners to want to use the
materials, it is important to be clear about the association, in emblems in ways that aren’t in line with the 1991 Emblem
order to avoid any perception that the Malaysian Red Crescent Regulations or in a manner which implies a special status, as a
is endorsing the company, its products or services. The following result of too close an association with the emblems.
rules and recommendations are designed to ensure that there is
no confusion: • Don’t permit the commercial partner to develop promotional
artwork/designs which could cause confusion with the
Dos emblems, particular through the use of a decorative or freer
design of the emblem.
• Do leave adequate space between the Malaysian Red
Crescent’s logo and the logo of the commercial partner, and Cause-related marketing by commercial partners – visibility
do ensure that no other logos, text or graphics appear to be on products and packaging
part of the Malaysian Red Crescent’s logo. When engaged in a partnership with a commercial company,
the Malaysian Red Crescent cannot permit the display of the
• Do include a clear explanation of the assistance the Malaysian emblem or of its logo directly on the products or services for
Red Crescent receives from the commercial partner. This is to sale or distribution by that partner. Such items are often
avoid any misunderstanding regarding the relationship with designed to last and the Malaysian Re d Crescent would
the partner and to ensure that the Malaysian Red Crescent therefore have no control over their use.
does not appear to be endorsing a product or service. This
may be achieved through additional wording, such as “in The corporate partner may, however, display on a product the
partnership with,” “in support of” or “a campaign in support name of the Malaysian Red Crescent together with an
of” followed by the name of the Malaysian Red Crescent, etc. explanation of the support provided by the partner to the
National Society, for example, that the proceeds are to be
• Do ensure that the logo is of small dimensions and is not the donated in whole or in part to the Malaysian Red Crescent. This
dominant element of the design and layout of the mention should make clear the benefit received by the
promotional material. Malaysian Red Crescent and must not be seen as an
endorsement of the commercial partner or the product.
• Do ensure that the conditions and circumstances of the
display of the Malaysian Red Crescent’s logo are defined in a As noted above, although the logo containing an emblem
formal agreement and that Malaysian Red Crescent retains cannot be displayed on a product for sale by a third party, it is
control over the campaign. The Malaysian Red Crescent possible to display the emblem on the packaging of a product
should also include in the agreement the right to cancel the with a commercial partner.
agreement at any time and at short notice.
41PAGE
MRC CO-BRANDING FOR ALAYSIASABIT MERAH M
ADVERTISING & PROMOTION MALAYSIAN RED CRES
BULAN
CENT
Packaging is defined as something that is added to a product • Do assess any risks and adverse consequences that could DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
and is intended to be discarded once you access the product. arise from an association with the product, its quality and/or
Usability or reusability is a critical consideration. For example, it its reputation when agreeing to the display of our logo on
is not permitted to place the Malaysian Red Crescent’s logo on the packaging of that product.
a beverage bottle, as the bottle is an integral part of the
product. However, it would be possible to display a logo on the Don’ts
shrink wrapping of the bottles (i.e. the plastic covering which • Don’t permit the display of the Malaysian Red Crescent’s
holds together several bottles).
logo on packaging that is a permanent or structural part of
Some other examples of the types of packaging that could carry the product (e.g. a box of cornflakes, the label of a bottle,
a Malaysian Red Crescent’s logo include outer packaging (e.g. etc.).
the carton or box around a bar of soap) and a neck wrap around
a bottle or a label that is designed to be torn off upon • Don’t use the logo of the Malaysian Red Crescent on the
consumption of the product and then discarded. packaging of a product that is not designed to be discarded
upon consumption and/or that could be put to further or
Dos alternative use.
• Do ensure that the logo of the Malaysian Red Crescent is
• Don’t use the emblem on its own, without the name or
displayed only on packaging that is disposed of upon initials of the Malaysian Red Crescent, on packaging, in order
consuming or accessing the product (e.g. on plastic wrapping to avoid confusion with the protective use of the emblem.
around a product or a tag around a bottle neck).
• Don’t authorize the decorative use or freer design of the
• Do ensure that the Malaysian Red Crescent’s logo on emblem on the packaging of a product.
packaging is displayed in small dimensions.
Service providers
• Do include a clear explanation of the association between the It is not recommended to give permission to service providers
commercial partner and the Malaysian Red Crescent. This (for example, a company that has provided or offered its
may be achieved through additional wording, such as “in services or products to the Malaysian Red Crescent for a fee,
partnership with,” “in support of” or “a campaign for” for a reduced fee or pro bono), if requested, to refer to the
followed by the name of the Malaysian Red Crescent. Malaysian Red Crescent National Headquarters in order to
promote their own services. Such companies should not use a
• Do ensure that the display of the Malaysian Red Crescent’s Malaysian Red Crescent’s logo, but they may list the Malaysian
logo on the packaging is limited in time and geographic Red Crescent’s name as a client.
scope and do include these conditions in the agreement with
the commercial partner. A service provider may also use the Malaysian Red Crescent’s
name, initials or a photo demonstrating its humanitarian work
• Do apply the 2005 “Movement policy for corporate sector (which may include a display of the logo) with prior
partnerships” and in particular the guiding criteria. authorization from the Malaysian Red Crescent.
42PAGE
MRC PARTNERSHIP LOGOTYPE SABIT MERAH M ALAYSIA
YSIAN RED CRESMALA
BULAN
CENT
PRIMARY CORPORATE LOGO - VERTICAL VERSION Proudly supporting In partnership with
Working with
The main purpose of this logotype is for Malaysian Red In support of
Crescent fundraising purposes. This is to be used on when DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
handing out give-away merchandises such as stickers, Co-branding approach and example
wristbands and many others to donors during flag-day or
any visible fundraising activities. It can also be placed on
products which sales shall contribute to the Malaysian Red
Crescent but according to the dos and don’ts
recommendation before this. Chapters and Branches may
use the their respective lockup versions of this logotype
with prior approval.
When the Malaysian Red Crescent logo appears with a
corporate, governmental or NGO logo in
partner-disseminated materials, the following disclaimer
should appear in the viewing area in type no smaller than
8 points:
“The Malaysian Red Crescent name and emblem are used
with its permission, which in no way constitutes an
endorsement, express or implied, of any product, service,
company, opinion or political position. For more
information about the Malaysian Red Crescent, please
visit redcrescent.org.my.”
When a corporation is raising funds for the Malaysian Red
Crescent, the following language must be included on the
percent of sale on product:
“For every PRODUCT sold, COMPANY will donate
RM X / X% of the sale price to the Malaysian Red Crescent
with a MINIMUM/MAXIMUM guaranteed contribution of
RM X between DATE and DATE.”
* Exceptions may be made for cause marketing tactics.
These will be reviewed and addressed by communications
team on a case-by-case basis.
43PAGE
MRC PARTNERSHIP LOGOTYPE SABIT MERAH M ALAYSIA
YSIAN RED CRESMALA
BULAN
CENT
PRIMARY LOGO HORIZONTAL VERSION Proudly supporting Working with
In partnership with In support of
The main purpose of this logotype is for Malaysian Red
Crescent fundraising purposes. This is to be used on when Co-branding approach and example DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
handing out give-away merchandises such as stickers,
wristbands and many others to donors during flag-day or
any visible fundraising activities. It can also be placed on
products which sales shall contribute to the Malaysian Red
Crescent but according to the dos and don’ts
recommendation before this. Chapters and Branches may
use the their respective lockup versions of this logotype
with prior approval.
When the Malaysian Red Crescent logo appears with a
corporate, governmental or NGO logo in
partner-disseminated materials, the following disclaimer
should appear in the viewing area in type no smaller than
8 points:
“The Malaysian Red Crescent name and emblem are used
with its permission, which in no way constitutes an
endorsement, express or implied, of any product, service,
company, opinion or political position. For more
information about the Malaysian Red Crescent, please
visit redcrescent.org.my.”
When a corporation is raising funds for the Malaysian Red
Crescent, the following language must be included on the
percent of sale on product:
“For every PRODUCT sold, COMPANY will donate
RM X / X% of the sale price to the Malaysian Red Crescent
with a MINIMUM/MAXIMUM guaranteed contribution of
RM X between DATE and DATE.”
* Exceptions may be made for cause marketing tactics.
These will be reviewed and addressed by communications
team on a case-by-case basis.
44PAGE
MRC PARTNERSHIP LOGOTYPE SABIT MERAH M ALAYSIA
YSIAN RED CRESMALA
BULAN
CENT
SECONDARY LOGO ROUNDEL VERSION Proudly supporting In partnership with
Working with
The main purpose of this logotype is for Malaysian Red In support of
Crescent fundraising purposes. This is to be used on when DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
handing out give-away merchandises such as stickers, Co-branding approach and example
wristbands and many others to donors during flag-day or
any visible fundraising activities. It can also be placed on
products which sales shall contribute to the Malaysian Red
Crescent but according to the dos and don’ts
recommendation before this. Chapters and Branches may
use the their respective lockup versions of this logotype
with prior approval.
When the Malaysian Red Crescent logo appears with a
corporate, governmental or NGO logo in
partner-disseminated materials, the following disclaimer
should appear in the viewing area in type no smaller than
8 points:
“The Malaysian Red Crescent name and emblem are used
with its permission, which in no way constitutes an
endorsement, express or implied, of any product, service,
company, opinion or political position. For more
information about the Malaysian Red Crescent, please
visit redcrescent.org.my.”
When a corporation is raising funds for the Malaysian Red
Crescent, the following language must be included on the
percent of sale on product:
“For every PRODUCT sold, COMPANY will donate
RM X / X% of the sale price to the Malaysian Red Crescent
with a MINIMUM/MAXIMUM guaranteed contribution of
RM X between DATE and DATE.”
* Exceptions may be made for cause marketing tactics.
These will be reviewed and addressed by communications
team on a case-by-case basis.
45PAGE
CORPORATE
COLLATERALS
GUIDELINES
46PAGE
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
BUSINESS CARD CENT
Size: 9cm(w) x 5.5cm(h)
BULAN SABIT MERAH MALAYSIA FRONT
The model on the right depicts the clear spacing MALAYSIAN RED CRESCENT
specifications for Malaysian Red Crescent business cards. Firstname
Business cards should be produced for individual staff MEMBER OF THE Lastname
members only, not a generic department.
Cards are printed on both sides, one language per card Position
and the Malaysian Red Crescent website URL with QR Department
code on the other.
Information on your business card should include your M : +6010 123 4567
name, title, and standard contact details. Please ensure E : [email protected]
that your ID is appropriate for professional business use.
You can order business cards by filling in the online form NATIONAL HEADQUARTERS
and submitting it to the National Headquarters Lot PT54, Lengkok Belfield Off,
administration department. You will find important Jalan Wisma Putra,
additional information on this form. 50460 Kuala Lumpur.
The paper quality should be 300/310 gsm with a matte T : +603 2142 8122
lamination finish. F : +603 2144 5122
For more information or enquiries, please contact
[email protected]. BACK
47PAGE www.redcrescent.org.my DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
LETTERHEAD (with Patron & Governing Board) CENT
ENGLISH VERSION
Size A4: 21cm(w) x 29.7cm(h) DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the clear space between all
elements contained in the letterhead. The letterhead is
available in both English and Bahasa Malaysia versions
according to the appropriate need when addressing it to
the respective agencies.
The letterhead for the Chapters and Branches shall be
identical to the letterhead depicted on the right in order to
project a single image and consistency of the Malaysian
Red Crescent. Chapters and Branches must contact the
communications team at [email protected]
in order to obtain the respective Chapter and Branch
letterheads.
The letterhead is to be printed on 80g paper in full colour.
48PAGE
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[INTERNAL] MRC Visual Identity Guidelines (DEC2021) (1)
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