[INTERNAL] MRC Visual Identity Guidelines (DEC2021) (1)

WEB & MULTIMEDIA DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
COLLATERALS
GUIDELINES

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

Top tips for planning and branding Making them smile will also have a positive impact on
an online communication campaign your online followers’ engagement and will make them
come back.
Communication campaigns are a way to enhance our
brands. They enable us to interact with the general public, • If you can, involve celebrities in your campaigns. By
establish a dialogue with relevant audiences and shape doing so you will be taking advantage of an audience
perception of our brand. already established online – e.g. Twitter followers,
Facebook page fans, Instagram followers etc.
Carefully consider the following issues when planning a Remember to check their reputation; associating with
campaign: someone with a dubious public image can be risky.

• Keep the message simple. People have less time now DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
than ever before and are being overwhelmed by
information. So it is crucial to keep messages simple and
straightforward and not overcomplicate what you want
to say. Otherwise, people will simply lose interest and
turn to something more immediate and understandable.

• Make sure that what you are saying is relevant to your
target audience. Spend time researching the context
and shape your message accordingly. ‘Message’ in this
instance also means language and tone of voice. If what
you say is pertinent, the audience will pay attention to
your message and think better of your organization.

• Take care with the production of campaign materials.
Audiences today are much more adept at judging the
quality (visuals, sound, imagery) of a campaign. If your
message is ‘beautiful’ they will pay attention.

• The ‘fun’ element: if appropriate, try to make your
audience smile. Social media is a space that most
people access in their free time. You may want to
consider posts that have a lighter tone than usual.

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MRC WEB & MULTIMEDIA ALAYSIA SABIT MERAH M
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CENT
• Be prepared. Given the speed at which news travels online,
Dos and Don’ts in Social Media • Engage. Social media are two-way communication channels. it is critical to have a crisis plan in place so that you can act DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Take time to get to know your audiences, and recognize them quickly if an issue arises.
The Malaysian Red Crescent’s brand can be brought to life in for their contributions. Engage your digital audience
social media and digital spaces. Used properly, social media is constantly. Ideally, you should interact every day to keep your • Be proactive and responsive. Think in advance about how
a unique opportunity for Malaysian Red Crescent to create and social community engaged and to enable it to grow and you will handle criticism or adverse public sentiment. Try to
grow awareness among the general public of the work you do, develop loyalty. quickly address whatever isolated complaints come up, in
campaigns you run and important issues in your domestic concert with internal stakeholders who may be affected by
context. • Interact. Organizations communicate successfully online when such complaints.
the audience can interact with the content. Try to facilitate
Some lessons learned and best practices are described below two-way communication, ask questions, invite comments, give Don’ts
in a simple ‘dos and don’ts’ guide to help you guide your out prizes (a mention on Twitter, a picture posted online, etc.) • Don´t repeat yourself. Try to mix it up. Even if you need to
engagement in social media and digital spaces. and talk to your audience when appropriate. Be a living brand
online. repeat an update or promotion, make sure you add a new
Dos twist each time.
• Relationships in social media are real. The value of both • Measure online communication. Measurement tools are
widely available in the digital world. Find the ones that work • Don´t neglect. Social media is, above all, ‘social’. Therefore,
real-life and virtual networks should be recognized. best for your needs. it is important to provide a steady flow of updates and a
constant level of engagement to meet online audiences’
• Remember to listen. In social media, listening is as important • Remember to be personal. Be informative but also personal. rising expectations for a personal brand experience.
as speaking. Monitor what users are saying about your brand
and organization, and make sure that this information • Call for action. Ask and inspire your fans to participate: ask • Don´t rely on text alone. For the sake of variety and to liven
influences decision-making in the future. them to like your pictures or share your content – and always up conversation, use images and videos as well.
say ‘‘Thank you.’’
• Focus on the platforms that work well in your domestic • Don´t be impolite. Always be clear, courteous, and
market and make them dynamic. • Educate. Provide staff and volunteers with guidelines and composed. Do not take criticism personally, but see it
training for using social media responsibly and effectively as rather as an opportunity to provide a positive brand
• Integrate. Incorporate social media in your overall brand ambassadors. experience. Do not get involved inaltercations.
communication efforts instead of treating them as one-off
channels. Make sure you speak in the same style at every • Keep your digital communication simple: whether it is a • Don’t spread yourself too thin. It is not necessary to provide
point of interaction and deliver the same message on all your campaign, a news article, or information about the Malaysian a brand presence on every single social media platform.
webpages and websites. Make it possible for users to Red Crescent, try to keep it clear, free of jargon, and Identify the channels that are most popular with your target
navigate from one platform to another smoothly – for accessible to all. audience - and the ones that fit best with your
instance, from a Facebook post to the Malaysian Red communication strategy.
Crescent’s website. • Learn from your experience and use the existing tools. Some
social media platforms allow the owner of a page or account
101PAGE to analyse the traffic they get . This can show you when best
to communicate, when your target audience is connected and
if your content is doing its job. Use the tools to learn and
adjust your strategy accordingly.

MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
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CENT

Decorative use or freer design of the emblem Dos DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
• Do use the emblem for decorative purposes on a temporary basis
The 1991 Emblem Regulations provided for the possibility of using an
emblem for decorative purposes or using a freer design of the emblem. only, with restraint and careful consideration of any risks or possible
This is meant to enable National Societies to display the emblems in a adverse consequences.
more creative or dynamic manner to meet contemporary communication
and fundraising needs. This freer design can be a shape or a variation of • Do use the freer design only as part of the Malaysian Red Crescent’s
an emblem, such as an outline, as long as it is not a close imitation. In promotional and fundraising activities, for example on materials
addition, the Malaysian Red Crescent’s logo must be displayed in close intended to promote the Malaysian Red Crescent and/or the
proximity. Movement (such as videos, publications, online channels) or during
public events.
There is also the possibility to display an emblem on its own in small size
for decorative purposes in exceptional circumstances, such as for a • Do display the freer design of the emblem together with the
specific campaign, and only if this freer design is displayed together with Malaysian Red Crescent’s official logo, insofar as possible.
or in close proximity to the logo of the Malaysian Red Crescent.
• Do ensure that there is no risk of confusion between the freer
A freer design can be used in association with public events or on design and the emblem displayed for protective purposes.
materials intended to promote the Malaysian Red Crescent and/or the
Movement, such as films, publications, medals or other tokens of • Do verify that the decorative use of the emblem conforms to
acknowledgement. On a webpage, this might also be achieved by a domestic legislation and to the national context. Consult the
“one click away” approach, whereby clicking on the freer design of an Malaysian Red Crescent National Headquarter’s legal advisor or
emblem would take users the Malaysian Red Crescent’s webpage, where department, or if required, any relevant public authorities.
they would find an explanation of the campaign.
Don’ts
Decorative use of the emblems is allowed as long as national legislation • Don’t display a freer design of an emblem in typical cases of
does not prohibit it and it does not tarnish the prestige of the emblem or
cause confusion with the protective function. Furthermore, the freer indicative use, such as on buildings, vehicles, uniforms or other
design should not in any manner be liable to undermine the image and forms of identification or on the letterhead of the Malaysian Red
reputation of the Malaysian Red Crescent or the Movement. Crescent.

If a decision is made by the Malaysian Red Crescent to develop a freer • Don’t use a freer design of the emblem in an operational context or
design of the emblem for a specific campaign, the following guidance for operational purposes.
must be considered.
• Don’t incorporate or merge a decorative emblem into the individual
102PAGE logo of a Movement component.

• Don’t allow the display of a freer design of the emblem in third party
partnerships, including on the marketing, advertising or digital
materials of a corporate partner and/or on third party items for sale
or distribution.

MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
SOCIAL MEDIA - SQUARE VERSION KEY VISUAL CENT
(FACEBOOK / INSTAGRAM / TWITTER / LINKEDIN)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the templates of a squared social media
assets of the Malaysian Red Crescent (key message version). This should
be used when posting a key message with graphics on social media
platforms owned by the Malaysian Red Crescent National Headquarters,
Chapters, Branches, detachments, cadets and juniors.

The roundel version of the Malaysian Red Crescent secondary corporate
logo should be used. The ideal position for the logo is as shown here. This
should be adhered to at all times. It should not be too large and dominate
the social media assets.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.
• Use photos of high quality.

Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of

Malaysian Red Crescent.

This social media asset template is also available in Canva platform
format. For more information or enquiries, please contact
[email protected].

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
SOCIAL MEDIA - SQUARE VERSION INFORMATIVE CENT
(FACEBOOK / INSTAGRAM / TWITTER / LINKEDIN)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the templates of a squared social media
assets of the Malaysian Red Crescent (key message with description
version). This should be used when posting a key message with
subheadings and graphics on social media platforms owned by the
Malaysian Red Crescent National Headquarters, Chapters, Branches,
detachments, cadets and juniors.

The roundel version of the Malaysian Red Crescent secondary corporate
logo should be used. The ideal position for the logo is as shown here. This
should be adhered to at all times. It should not be too large and dominate
the social media assets.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.
• Use photos of high quality.

Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of

Malaysian Red Crescent.

This social media asset template is also available in Canva platform
format. For more information or enquiries, please contact
[email protected].

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
SOCIAL MEDIA - SQUARE VERSION OUTRO CENT
(FACEBOOK / INSTAGRAM / TWITTER / LINKEDIN)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the templates of a squared
social media assets of the Malaysian Red Crescent (outro
version). This should be used as the outro of a video to be
posted on social media platforms owned by the Malaysian Red
Crescent National Headquarters, Chapters, Branches,
detachments, cadets and juniors.
The roundel version of the Malaysian Red Crescent secondary
corporate logo should be used. The ideal position for the logo
is as shown here. This should be adhered to at all times.
This social media asset template is also available in Canva
platform format. For more information or enquiries, please
contact [email protected].

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
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Photography CENT

A strong and consistent photographic style is an essential part DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
of our visual identity.

Photography is a dynamic and engaging way of articulating
our brand. It can show not only who we are but also what we
do and for whom.

Guidelines for selecting photographs

Avoid the use of images that are generic and impersonal.
Instead, choose images that embody a strong focus and
personal view of the relevant subjects and metaphors.

Context for our photography is important, therefore we do
not use cut-out imagery. Contact the communications team
for guidance on photography.

Please refer to the communications team for any queries,
advise and obtaining relevant stock images or documentation
required at [email protected]

Obtaining consent

It is very important to ensure that all images/video taken has
the expressed consent from the individuals within the shoot.
Please ensure that the release form is properly filled and a
copy should be stored for legal purposes.

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

Displaying the emblem or Malaysian Red Requirements for captions Also, always remember that: DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Crescent’s logo in films
In a video, captions provide important information on the • All subtitles must stay within text-safe areas.
In addition to producing films or spots for promotional purposes, speakers, place and date. This is useful (and sometimes
Movement components often produce films, including animated mandatory) to contextualize a video edit. • Subtitles should not appear on the screen at the same time
films, to raise awareness of certain issues or humanitarian as captions, which should be cleared before subtitling starts.
challenges, to teach international humanitarian law or to These screenshots show how to use text in different video settings
describe the history and work of the Movement. depending on the contrast and space available to ensure correct • Maximum two lines of text per subtitle. Where two lines are
reading on all devices, especially mobile devices. used, both should be of roughly equal length with the top line
An emblem or thew Malaysian Red Crescent Society’s logo can the longer.
be displayed during a film as long as the display depicts an Never mix the text setting – i.e. left and right – on same video
authorized use. For example, an emblem can be displayed on an screen. • Reading speed: allow 2 seconds per line of text (a very rough
ambulance transporting the wounded during an armed conflict. estimate). Text must be reduced as necessary to be readable
A National Society’s logo may, for example, be displayed at the Make sure that the size of the text box/layer background for the in the time available. Time the subtitles to match the dialogue;
beginning or end of a film to demonstrate they are responsible text is suitable. Try to ensure that the size is consistent throughout do not leave a subtitle on screen after the speech has finished.
for producing the film, or on the clothing of its staff or volunteers the video.
being filmed while providing assistance after a disaster. • Text should be centred. However, where two speakers’
The MRC roundel logo must always appear in a white circle at a dialogue is used in the same subtitle, each line is preceded by
The emblems may not be displayed on their own without maximum size of 2 centimetres. a dash, and the lines are justified left and then centred, as
additional wording as a design feature in an animated film or to below:
indicate the location of Red Cross or Red Crescent branch Requirements for subtitles
offices. – Where have they gone?
Subtitles provide viewers with a video’s dialogue in written form. – To the country
Video
In the multilingual context of MRC and its membership, subtitles No full stop at the end of either line.
Video is a key element of our visual identity as it is one way of open up our content to a larger audience, including viewers with a
showcasing our work and our brand. Videos are essential in hearing impairment or those who do not speak the language
telling a story. But to be able to tell a story you need to have all spoken in the video.
the right elements. You need to think about the story that you
are trying to tell before starting to film. The key element of a In addition to the font design requirements, text should be limited
successful production is to know who your audience is. to a maximum of 34 characters per line; if wide letters such as M
and W occur frequently, then limit this to 30 characters for that line
to stay within the text safe area.

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
SOCIAL MEDIA WEB-BANNER CENT
HORIZONTAL VERSION - KEY VISUAL
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the templates of a horizontal web-banner
of the Malaysian Red Crescent (key message version). This should be used
when posting a banner with key message and graphics on a website or as
a Facebook cover or Twitter header for accounts owned by the Malaysian
Red Crescent National Headquarters, Chapters, Branches, detachments,
cadets and juniors. This banner can also be used to promote events and
campaigns by the Malaysian Red Crescent.

The roundel version of the Malaysian Red Crescent secondary corporate
logo should be used. The ideal position for the logo is as shown here. This
should be adhered to at all times. It should not be too large and dominate
the social media assets.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.
• Use photos of high quality.

Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of

Malaysian Red Crescent.

This social media asset template is also available in Canva platform format.
For more information or enquiries, please contact
[email protected].

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
SOCIAL MEDIA WEB-BANNER CENT
HORIZONTAL VERSION - INFORMATIVE
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the templates of a squared social media
assets of the Malaysian Red Crescent (key message with description
version). This should be used when posting a banner with key message,
description and graphics on a website or as a Facebook cover or Twitter
header for accounts owned by the Malaysian Red Crescent National
Headquarters, Chapters, Branches, detachments, cadets and juniors. This
banner can also be used to promote events and campaigns by the
Malaysian Red Crescent.

The roundel version of the Malaysian Red Crescent secondary corporate
logo should be used. The ideal position for the logo is as shown here. This
should be adhered to at all times. It should not be too large and dominate
the social media assets.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.
• Use photos of high quality.

Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of

Malaysian Red Crescent.

This social media asset template is also available in Canva platform
format. For more information or enquiries, please contact
[email protected].

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
SOCIAL MEDIA WEB-BANNER CENT
VERTICAL VERSION - KEY VISUAL
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the templates of a vertical web-banner of
the Malaysian Red Crescent (key message version). This should be used
when posting a banner with key message and graphics on a website
owned by the Malaysian Red Crescent National Headquarters, Chapters,
Branches, detachments, cadets and juniors. This banner can also be used
to promote events and campaigns by the Malaysian Red Crescent.

The roundel version of the Malaysian Red Crescent secondary corporate
logo should be used. The ideal position for the logo is as shown here. This
should be adhered to at all times. It should not be too large and dominate
the social media assets.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.
• Use photos of high quality.

Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of

Malaysian Red Crescent.

This social media asset template is also available in Canva platform format.
For more information or enquiries, please contact
[email protected].

110PAGE

MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
SOCIAL MEDIA WEB-BANNER CENT
VERTICAL VERSION - INFORMATIVE
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the templates of a vertical web-banner of
the Malaysian Red Crescent (key message with description version). This
should be used when posting a banner with key message and graphics on
a website owned by the Malaysian Red Crescent National Headquarters,
Chapters, Branches, detachments, cadets and juniors. This banner can also
be used to promote events and campaigns by the Malaysian Red Crescent.

The roundel version of the Malaysian Red Crescent secondary corporate
logo should be used. The ideal position for the logo is as shown here. This
should be adhered to at all times. It should not be too large and dominate
the social media assets.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.
• Use photos of high quality.

Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of

Malaysian Red Crescent.

This social media asset template is also available in Canva platform format.
For more information or enquiries, please contact
[email protected].

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MRC WEB & MULTIMEDIA ALAYSIA SABIT MERAH M
COLLATERALS GUIDELINES MALA YSIAN RED CRES
BULAN
PRESENTATION TEMPLATE CENTSection header

The sample layouts on the right show how to apply the Title slide with image
visual identity to PowerPoint slides.
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The title slide with image should use 48-point white bold
type for the heading and 24-point white bold for the date.

The section header slide should use 48-point white bold
type for the heading and 24-point white bold for the date.

The subsequent slides should use 32-point bold type for
the headings and 24-point regular weight type for the
body text and bullets. We recommend not including
more than 100 words per slide.

• Helpful hint: The main presentation title (left hand
corner) is located in the slide master. To work on the
text:
• From the «View» menu, click on “Slide master” and
you can type into the text boxes on slide 1.
• Once done, click on “Close master view” and
continue to work on your presentation normally.
• This will apply automatically to all slides in your
presentation.

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
PRESENTATION TEMPLATE - SECONDARY COLOURS CENT

You can access templates in the PowerPoint menu under DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
“My templates”. We have also developed a basic template
for single slides. You will find them under the following
naming convention:
• MRC-PPT Presentation-ENG.potx

and
• MRC-PPT Presentation-BM.potx
Remember to use Avenir typeface in PowerPoint.
You will also find the slides available in the Malaysian Red
Crescent secondary colour schemes.
Chapters and Branches are not allowed to use their lockups
in the presentation slides.
For more information or enquiries, please contact the
communications team at [email protected].

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MRC WEB & MULTIMEDIA SABIT MERAH M ALAYSIA
COLLATERALS GUIDELINES YSIAN RED CRESMALA
BULAN
CENT

ICONOGRAPHY DISASTERS/HAZARDS AND CRISES

The model on the right depicts the iconography styles of COLD CONFLICT CYCLONE DROUGHT EARTHQUAKE EPIDEMIC
the Malaysian Red Crescent. It is the same humanitarian WAVE
icons by OCHA. It can be used in publications and
presentations to provide visual aid and to highlight key FAMINE FIRE FLASH FLOOD HEATWAVE HEAVY
information. A range of icons is available in the categories FLOOD RAIN
as shown on the right.
HUMANITARIAN INSECT INTERNALLY LANDSLIDE/ LOCUST POPULATION
You may apply any colours from the Malaysian Red ACCESS INFESTATION DISPLACED MUDSLIDE INFESTATION RETURN
Crescent Corporate Colour Palette, following the
guidance given for the requesting these images in
different colour sets.

The working files for the icons can also be requested from
the communications team at National Headquarters. For
more information or enquiries, please contact
[email protected].

POVERTY REFUGEE RESILIENCE SNOW SNOWFALL STORM DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
AVALANCHE

STORM TECHNOLOGICAL TORNADO TSUNAMI VIOLENT VOLCANO
SURGE DISASTER WIND ERUPTION

WORM
INFESTATION

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MRC WEB & MULTIMEDIA SABIT MERAH MALAYSIA
COLLATERALS GUIDELINES YSIAN RED CRESMALA
BULAN
LOCATOR BUTTON ON MAPS PAHANG CENT

The model on the right depicts the use of the Malaysian JOHOR
Red Crescent facility locator buttons on maps. MELAKA

The simplified button logo is used as a marker on maps for
calling out Malaysian Red Crescent locations.

The use of the simplified button logo as a bullet is
restricted to this use only.

Please reach out to the communications team at
[email protected] to obtain your respective
Chapter or Branches locator button lockups or to simply
obtain the official Malaysian map used by the Malaysian
Red Crescent.

HEADQUARTERS
KUALA LUMPUR

SABAH DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY

PULAU PINANG

SARAWAK

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MRC WEB & MULTIMEDIA SABIT MERAH M ALAYSIA
COLLATERALS GUIDELINES YSIAN RED CRESMALA
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CENT

EMAIL SIGNATURE RECOMMENDATIONS National Headquarters
Chapters/Branches
When communicating by email, it is important to convey a Three reasons were clearly identified for not including the
professional unified corporate image of the organization. Malaysian Red Crescent logotype in the standard email
This should be reflected in your email signature. signature:

In an email signature, everything should be seen at a 1 Technically, including the logotype is the same as
glance. Information about you, your position and the
Malaysian Red Crescent should be simple and clear. To including an attachment of unspecified type and this
this end, we have designed simple and effective increases the likelihood that outgoing messages to
guidelines to unify our email signatures. external audiences will be trapped in spam filters.

Note: please embed your email address in the hyperlink 2 While the increase in the file size of each individual
line when you are creating a new signature. Never use
another staff’s email signature to create your own because message that includes the logotype is small, when
if you do so, their hyperlink will remain embedded in your combined with the large volume of mail sent from and
email signature. between redcrescent.org.my accounts, there is an
immediate and significant impact on server space and
For further information, refer to the communications team individual mailbox limits.
at [email protected].
3 The Malaysian Red Crescent logotype included in email
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
signatures can be copied, pasted, cropped or resized by
third parties into subsequent documents. This limits our
control over protective and indicative uses and is
counter to our efforts to promote increasing consistency
across the Malaysian Red Crescent.

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MRC WEB & MULTIMEDIA ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
VIRTUAL BACKGROUND CENT

The model on the right depicts the virtual background of BULAN SABIT MERAH M
the Malaysian Red Crescent. This virtual background can CENTYSIAN RED CRES
be used in video conferencing application such as but not ALAYSIA
limited to Zoom Meeting, Microsoft Teams Meeting and MAL A
Google Meet. Please ONLY use this virtual background if
you are attending a meeting under the official capacity of
the Malaysian Red Crescent. It should NOT be used when
you are not attending a meeting as a representative or a
member of the Malaysian Red Crescent. Failure to adhere
may result in disciplinary action.

For more information or enquiries, please contact
[email protected].

BULAN S ABIT MERAH M
CENT YSIAN RED CRES

BULAN S
CENT

BULAN S
CEN T
ALAYSIAABIT MERAH MABIT MERAH M DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
MALAYSIAN RED CRESYSIAN RED CRES

ALAYSIA
MALA

ALAYSIA
MALA

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The Fundamental Principles of the International Red Cross and
Red Crescent Movement.

Humanity The International Red Cross and Red Crescent Independence The Movement is independent. The National DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Movement, born of a desire to bring assistance without Societies, while auxiliaries in the humanitarian services of their
discrimination to the wounded on the battlefield, endeavours, in governments and subject to the laws of their respective
its international and national capacity, to prevent and alleviate countries, must always maintain their autonomy so that they may
human suffering wherever it may be found. Its purpose is to be able at all times to act in accordance with the principles of the
protect life and health and to ensure respect for the human Movement.
being. It promotes mutual understanding, friendship,
cooperation and lasting peace amongst all peoples. Voluntary Service It is a voluntary relief movement not
prompted in any manner by desire for gain.
Impartiality It makes no discrimination as to nationality, race,
religious beliefs, class or political opinions. It endeavours to Unity There can be only one Red Cross or Red Crescent Society
relieve the suffering of individuals, being guided solely by their in any one country. It must be open to all. It must carry on its
needs, and to give priority to the most urgent cases of distress. humanitarian work throughout its territory.

Neutrality In order to enjoy the confidence of all, the Movement Universality The International Red Cross and Red Crescent
may not take sides in hostilities or engage at any time in Movement, in which all societies have equal status and share
controversies of a political, racial, religious or ideological nature. equal responsibilities and duties in helping each other, is
worldwide.

For further information on images, print guidelines or to DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
download logos or templates, please reach out to:
[email protected]

MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS

Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur.
T +603 2142 8122

[email protected]
Malaysian Red Crescent
malaysianredcrescent
MalaysianRC

www.redcrescent.org.my

MEMBER OF THE