[INTERNAL] MRC Visual Identity Guidelines (DEC2021) (1)

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
LETTERHEAD (with Patron & Governing Board) CENT
BAHASA MALAYSIA VERSION
Size A4: 21cm(w) x 29.7cm(h) DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY

The model on the right depicts the clear space between all
elements contained in the letterhead. The letterhead is
available in both English and Bahasa Malaysia versions
according to the appropriate need when addressing it to
the respective agencies.
The letterhead for the Chapters and Branches shall be
identical to the letterhead depicted on the right in order to
project a single image and consistency of the Malaysian
Red Crescent. Chapters and Branches must contact the
communications team at [email protected]
in order to obtain the respective Chapter and Branch
letterheads.
The letterhead is to be printed on 80g paper in full colour.

49PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
LETTERHEAD ACCOMPANIMENT GENERAL USAGE CENT
ENGLISH VERSION
Size A4: 21cm(w) x 29.7cm(h) DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY

The model on the right depicts the clear space between all
elements contained in the letterhead accompaniment. The
letterhead accompaniment is available in both English and
Bahasa Malaysia versions according to the appropriate
need when addressing it to the respective agencies.
The letterhead accompaniment for the Chapters and
Branches shall be identical to the letterhead
accompaniment depicted on the right in order to project a
single image and consistency of the Malaysian Red
Crescent. Chapters and Branches must contact the
communications team at [email protected]
in order to obtain the respective Chapter and Branch
letterhead accompaniments.
The use and printing of the letterhead accompaniment is
optional but it is to be printed on 80g paper in full colour.

50PAGE

MRC CORPORATE ALAYSIA SABIT MERAH M
COLLATERALS GUIDELINE MALA YSIAN RED CRES
BULAN
ENVELOPE VERSION 1 & 2 CENT SABIT MERAH M
Size: 22cm(w) x 11cm(h) YSIAN RED CRE
BULANSABIT MERAH M
The model on the right depicts the clear spacing SCEN TYSIAN RED CRE
specifications for Malaysian Red Crescent envelopes. ALAYSIA
In order to maintain consistency and project a single MAL A ALAYSIA
image for the Malaysian Red Crescent, Chapters and MAL A
Branches must contact the communications team at BULAN
[email protected] to obtain the SCEN T
respective Chapter and Branch envelopes.
Note: There are two official sizes for Malaysian Red DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Crescent envelopes:
• DL – 110mm x 220mm
• C4 – 324mm x 229mm

51PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
ENVELOPE VERSION 3 CENT
Size: 22.9cm(w) x 32.4cm(h)
ALAYSIASABIT MERAH M
The model on the right depicts the clear spacing MALAYSIAN RED CRES
specifications for Malaysian Red Crescent envelopes. BULAN
In order to maintain consistency and project a single CENT
image for the Malaysian Red Crescent, Chapters and
Branches must contact the communications team at DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
[email protected] to obtain the
respective Chapter and Branch envelopes.
Note: There are two official sizes for Malaysian Red
Crescent envelopes:
• DL – 110mm x 220mm
• C4 – 324mm x 229mm

52PAGE

MRC CORPORATE SABIT MERAH MALAYSIA
COLLATERALS GUIDELINE YSIAN RED CRESMALA
BULAN
ENVELOPE VERSION 4 SABIT MERAH M CENT
Size: 32.4cm(w) x 22.9cm(h) YSIAN RED CRES
ALAYSIABULAN
The model on the right depicts the clear spacing MALA CENT
specifications for Malaysian Red Crescent envelopes.
In order to maintain consistency and project a single DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
image for the Malaysian Red Crescent, Chapters and
Branches must contact the communications team at
[email protected] to obtain the
respective Chapter and Branch envelopes.
Note: There are two official sizes for Malaysian Red
Crescent envelopes:
• DL – 110mm x 220mm
• C4 – 324mm x 229mm

53PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
ORGANISATION STAMP CENT
Size: Minimum 2cm diameter or height
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the organisational stamp
that must be used in official documents of the Malaysian
Red Crescent including but not limited to statement of
account, official receipts, goods received note, delivery
note, purchase order, invoices, quotations and letters.
The rectangular stamp should contain the name and
address of the office either in English or Bahasa Malaysia.
Both stamps must be used together when stamping on
official documents of the Malaysian Red Crescent. The
round stamp can also be used together with an official
signature of the national chaiperson, secretary general,
Chapter/Branch chairperson or Chapter/Branch secretary. It
should not be used on its own.
If in any doubt, please feel free to reach out to the
communications team at [email protected].

54PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
CERTIFICATE (VERTICAL VERSION) CENT
Size A4: 21cm(w) x 29.7cm(h)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right describes the clear spacing
specifications for Malaysian Red Crescent certificates. This
certificate shall be the official generic Malaysian Red
Crescent certificate with special consideration to be given
for programmatic events or training certificates.

In order to maintain consistency and project a single
image for the Malaysian Red Crescent, Chapters and
Branches must contact the communications team at
[email protected] to obtain the certificate
design and must not make any alterations to it.

This certificate design can be adopted in English or
Bahasa Malaysia for the purposes of:
1. Certificate of Attendance
2. Certificate of Participation
3. Certificate of Achievement
4. Certificate of Appreciation
5. Certificate of Commendation

The number of signatories and description of the
certificate can be altered according to the suitability of
the certificate.

The certificate should be printed on plain white paper that
is at least 160g up to 260g. The certificate is available in a
vertical or horizontal version.

55PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
CERTIFICATE (HORIZONTAL VERSION) CENT
Size A4: 29.7cm(w) x 21cm(h)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right describes the clear spacing
specifications for Malaysian Red Crescent certificates. This
certificate shall be the official generic Malaysian Red
Crescent certificate with special consideration to be given
for programmatic events or training certificates.

In order to maintain consistency and project a single
image for the Malaysian Red Crescent, Chapters and
Branches must contact the communications team at
[email protected] to obtain the certificate
design and must not make any alterations to it.

This certificate design can be adopted in English or
Bahasa Malaysia for the purposes of:
1. Certificate of Attendance
2. Certificate of Participation
3. Certificate of Achievement
4. Certificate of Appreciation
5. Certificate of Commendation

The number of signatories and description of the
certificate can be altered according to the suitability of
the certificate.

The certificate should be printed on plain white paper that
is at least 160g up to 260g. The certificate is available in a
vertical or horizontal version.

56PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
STAFF IDENTIFICATION CARD CENT
Size: 5.4cm(w) x 8.6cm(h)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the clear spacing
specifications for the Malaysian Red Crescent staff
identification cards. Staff identification cards should be
produced for individual staff members only at the
National, Chapter or Branch level.

Cards are printed on both sides, with one side containing
information such as office, profile picture, full name,
position, staff number or department while MRCS
Community profile QR code and the signature of the
Malaysian Red Crescent secretary general or head of
office on the other.

The profile picture submitted shall follow the general
passport SIZE and STYLE photo on a white background.

Cards are ONLY to be printed in the National
Headquarters due to security requirements. Cards may
have programmable chips for office access use. Please
indicate the type of card needed when placing the order.
You can order staff identification cards by filling in the
online form and submitting it to the National
Headquarters administration department. You will find
important additional information on this form.

For more information or enquiries, please contact
[email protected].

57PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
MEMBERSHIP IDENTIFICATION CARD CENT
Size: 8.6cm(w) x 5.4cm(h)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the clear spacing
specifications for the Malaysian Red Crescent membership
identification cards. Membership identification cards
should be produced for individual volunteer members
only at the National, Chapter or Branch level.

Cards are printed on both sides, with one side containing
information such as profile picture, full name, membership
number while membership expiry date, MRCS Community
profile QR code and the signature of the Malaysian Red
Crescent national chairperson on the other.

The profile picture submitted shall follow the general
passport SIZE and STYLE photo on a white background.

Cards are ONLY to be printed in the National
Headquarters due to security requirements. You can order
membership identification cards by filling in the online
form on the MRCS Community platform. You will find
important additional information on this form.

For more information or enquiries, please contact
[email protected].

58PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
CENT

Branded products for sale or to give • Do consider the potential end users of branded items,
away (merchandise) such as items of clothing, to prevent those items from
being used in the future by persons with no affiliation to
The 1991 Emblem Regulations include several rules the Malaysian Red Crescent and/or in circumstances
regulating branded items or services produced, sold or liable to undermine the respect for and prestige of the
distributed by a National Society. While it is common emblem or the reputation and image of the Malaysian
sense, the choice of items for sale or distribution should Red Crescent or the Movement (e.g. a branded t-shirt
nevertheless always be considered carefully, keeping in worn by protesters or a person carrying out an act of
mind the implications this choice might have on the violence, or branded caps and t-shirts donated for
image and reputation of the Malaysian Red Crescent or second-hand distribution later worn by people in areas
the Movement as a whole and for the respect for and of conflict).
prestige of the emblem. Promotional items for sale or to
give away can include pens, posters, calendars, key Don’ts
chains, mouse pads, memory sticks, clocks, first aid kits,
paperweights and clothing, including T-shirts, caps, etc. • Don’t print a large red cross or red crescent on its own
on T-shirts for sale or to give away or cover the front or
In addition to the dos and don’ts for promotional, the back of the shirt. This would represent protective
marketing and advertising materials, the following should use.
also be considered:
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Dos
• Do display the Malaysian Red Crescent’s logo only in

small dimensions and discretely on any branded
product for sale or to give away, e.g. on T-shirts, caps or
first aid kits, to ensure that there is no confusion with the
protective use of the emblem.

• Do consider having the Malaysian Red Crescent’s logo
be accompanied by a design, tagline or slogan
identifying a campaign or event.

59PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
SINGLE & ROLL TAPE STICKER CENT
Size: Available in various sizes
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the available sticker
variations for the purposes of Malaysian Red Crescent
small assets labelling and the expedition roll tape for the
purposes of packaging.
Departments, Chapters and Branches may contact
[email protected] to purchase the stickers
from the National Headquarters or to request the design
files for the purposes of production.
It should not be placed on private vehicles or private
assets.

60PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
On signage, relief items and other CENT
items distributed to beneficiaries
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Dos
• Do ensure that only the official logo of the Malaysian

Red Crescent is displayed on relief items intended for
beneficiaries and on signage marking activities,
distribution sites and consignments.

• Do ensure that a joint display of the Malaysian Red
Crescent’s logo with that of an external partner’s logo
(e.g. a funding government, a United Nations agency or
any other external partner) remains exceptional,

especially when distributing relief items in an operational
context. When it is done, do ensure that the display of
the logo on items for distribution remains discrete and
restricted to a specific activity. The joint display of logos
should also include a description of the nature of the
partnership and should not be liable to create confusion
between Malaysian Red Crescent and the external
partner.

Don’ts
• Don’t allow a third party to sell items displaying

Malaysian Red Crescent’s logo that are intended to be
distributed to beneficiaries as relief items.

61PAGE

MRC CORPORATE ALAYSIASABIT MERAH M
COLLATERALS GUIDELINE MALAYSIAN RED CRES
BULAN
BOX STICKERS (VERSION 1 & 2) CENT
Size: Available in various sizes
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the available sticker
variations for the purposes of Malaysian Red Crescent
large assets and humanitarian aid package labelling.
For humanitarian aid package labelling, the words
“HUMANITARIAN AID” & “NO COMMERCIAL VALUE”
must be on the sticker or printing. The partner or donor
logo should be smaller in dimension as compared to the
Malaysian Red Crescent logo. Please refer to the
communications team for further guidance.
Departments, Chapters and Branches may contact
[email protected] to purchase the stickers
from the National Headquarters or to request the design
files for the purposes of production.
It should not be placed on private vehicles or private
assets.

62PAGE

ENVIRONMENTAL
COMMUNICATIONS
GUIDELINES

63PAGE

DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

DISPLAYING THE EMBLEM OR A This section provides guidance on and illustrations of the Lastly, in peacetime, the Malaysian Red Crescent may
LOGO ON PREMISES, EQUIPMENT use of the Malaysian Red Crescent’s logo on premises, display the emblem on its own as a preparatory measure,
OR RELIEF ITEMS FOR vehicles, equipment and other objects, so as to ensure with the consent of the public authorities, in order to mark
DISTRIBUTION that such use complies with the 1949 Geneva Conventions medical facilities and vehicles assigned to carry out
and their Additional Protocols and with the 1991 Emblem medical services in the event of armed conflict.
Often the communication, marketing or logistics staff are Regulations, and is in line with agreed National Society
requested to arrange for the placement of the Malaysian practices. The dos and don’ts below complement the DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
Red Crescent’s logo or an emblem on property, office guidance already provided in the previous section on
buildings, warehouses, vehicles, equipment and other displaying an emblem for indicative purposes.
objects, such as uniforms and items for distribution.
Protective use of the emblems
The most important point to consider is that the display of
a logo is for indicative use (i.e. to show the link that a Displaying an emblem on its own constitutes protective
person, facility or vehicle has with the Malaysian Red use and is meant to mark medical and religious personnel
Crescent or a Movement component), and should in no and equipment which must be respected and protected in
way be liable to cause confusion with protective use (see armed conflict, in accordance with the 1949 Geneva
box). Another essential point is that only the official logo Conventions and their Additional Protocols. The
of the Malaysian Red Crescent can be used for indicative Malaysian Red Crescent may display the emblem as a
purposes on buildings, premises, vehicles, uniforms and protective device in the situations below.
other items of clothing, and relief items for distribution.
First, the Malaysian Red Crescent staff, facilities and
Additionally, when we are working in partnership with vehicles acting within the Malaysian Red Crescent’s
other Movement components, there may be a need or auxiliary role to armed forces’ medical services, and
desire to display our logo together with one or more placed at their disposal, may display the emblem as a
logos of its Movement partners on buildings, vehicles, protective device.
items of clothing or other items, as explained in this
section. This display is allowed as long as there are no Second, public authorities may, subject to domestic
legal restrictions under domestic law. The joint display of legislation, authorize civilian medical facilities, vehicles
various Movement logos should also not create a risk of and personnel to display the emblem as a protective
confusion as to which Movement component is device in times of armed conflict. This provision also
conducting an activity. covers Malaysian Red Crescent medical facilities, vehicles
and personnel, which, when authorized by their public
64PAGE authorities and in line with domestic law, may display the
protective emblem. However, that entitlement remains
restricted to situations of armed conflict.

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

On buildings, premises, vehicles and • Do consider any consequences that could arise from the DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
other equipment display of multiple Movement components’ logos on
buildings, premises, vehicles or other equipment, in
Dos particular when working with Movement partners in an
• Do ensure that only the official logo of the Malaysian operational context.

Red Crescent is displayed on the Malaysian Red • Do place the Malaysian Red Crescent’s logo in small size
Crescent’s buildings and premises (for example, to mark on vehicles sponsored or provided by an external
hospitals, medical facilities or aid stations that are run by partner and include a clear explanation of the assistance
the Malaysian Red Crescent), as well as on vehicles and received by the Malaysian Red Crescent. In the case of a
other equipment. corporate partner, do ensure that the partner complies
with the selection criteria defined in the 2005
• Do ensure that the Malaysian Red Crescent’s logo is “Movement policy for corporate sector partnerships.”
always displayed discretely on your buildings or facilities,
including within the premises (for example, in the Don’ts
reception area of a building). The logo must be relatively • Don’t display the Malaysian Red Crescent’s logo on the
small in order to avoid confusion with the protective
emblem, in particular in times of armed conflict. roof of a building or vehicle, as the display of the
emblem on roofs is reserved for protective use in times
• Do ensure conformity with domestic legislation and of armed conflict. There is an exception to this rule:
consult the National Headquarters if you intends to hospitals or facilities of the Malaysian Red Crescent that
permit third parties to use the emblem in peacetime to would be assigned to provide care to the wounded and
mark vehicles used as ambulances or aid stations sick in times of armed conflict and that would, therefore,
assigned for the free treatment of the wounded and sick. be authorized to display the emblem on its own in
In this case, the Malaysian Red Crescent must regularly peacetime as a preparatory measure.
monitor the use of the emblem and reserve the right to
withdraw its authorization. • Don’t display the emblem on buildings or premises
belonging to but not occupied by the Malaysian Red
• Do assess the activities, image and reputation of any Crescent (e.g. if it rents or lends property to a third
external persons or organizations with whom the party). If the Malaysian Red Crescnet occupies part of a
Malaysian Red Crescent is sharing, or plans to share, a building, the logo should only be displayed on/in that
building or premises. In particular, do ensure that their part.
reputation and activities would not undermine the
prestige of the emblem or the perception of the • Don’t display the logo of an external partner on
Malaysian Red Crescent and/or the Movement. buildings, premises, vehicles or other equipment.

65PAGE

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

VEHICLE - AMBULANCE

The model on the right depicts how the Malaysian Red The placement of emergency lightings should be NHQ
Crescent ambulances should look like. Regardless of the make according to the images shown below and the material
and model of the vehicle, the appearance of the Malaysian used for the vehicle decals should be made of reflective BULAN SABIT MERAH MALAYSIA PLS JHR SBH KUL
Red Crescent ambulance should be identical to each other. material to increase visibility and safety. IBU PEJABAT KEBANGSAAN PRK PHG SWK NSN
LOT PT. 54, LENGKOK BELFIELD, SGR TRG LBN PNG
OFF JALAN WISMA PUTRA, MLK KTN PJY KDH
50460 KUALA LUMPUR.

In order to maintain consistency and project a single image for The name and address of the registered owner of the
the Malaysian Red Crescent, Chapters and Branches must vehicle shall be displayed on the vehicle as shown below.
contact the communications team at The maximum load and empty load of the vehicle weight
[email protected] to obtain the design written in white on a black background shall be displayed.
references and must not make any alterations to it when
acquiring their own ambulances. Chapters and Branches may MEMBER OF THE DONOR BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
place local contact numbers for ambulance services as CONTACT LOGO MALAYSIAN RED CRESCENT
stipulated in the image beside. NUMBER
BULAN SABIT MERAH MALAYSIA NHQ
Chapters and Branches are only allowed to place the MALAYSIAN RED CRESCENT
ambulances’ affiliation to the respective chapters and
branches that manage them according to the listed AMBULANS KECEMASAN NHQ
three-letter state abbreviation on the top right corner of this
page. This is because all assets of the Malaysian Red Crescent BULAN SABIT MERAH MALAYSIA
belongs to the guardian of the Society which is the National IBU PEJABAT KEBANGSAAN
Headquarters. The placement of this three-letter state LOT PT. 54, LENGKOK BELFIELD,
abbreviation are shown in the image on the right. OFF JALAN WISMA PUTRA,
50460 KUALA LUMPUR.

The vertical and horizontal version of the Malaysian Red AMBULANS
Crescent primary corporate logo are used together with the
roundel as depicted in the image beside. Chapter and branch BULAN SABIT MERAH MALAYSIA
lockup of the primary or secondary logo corporate are NOT MALAYSIAN RED CRESCENT
ALLOWED to be used on the vehicles.
DONOR MEMBER OF THE
If a donor logo is required, it shall not exceed an A4 size LOGO CONTACT
including the words “Contributed by:” at the designated NUMBER
location in the image. If there are multiple donors, a list of the BULAN SABIT MERAH MALAYSIA Untuk
organization names, rather than multiple logos, is preferred. MALAYSIAN RED CRESCENT kecemasan,
hubungi:
66PAGE NHQ AMBULANS KECEMASAN
999

TERIMA KASIH KERANA MEMBERI LALUAN

NHQ

KEKALKAN JARAK 15 METER COMPRESSED
GAS

BULAN SABIT MERAH MALAYSIA
IBU PEJABAT KEBANGSAAN
LOT PT. 54, LENGKOK BELFIELD,
OFF JALAN WISMA PUTRA,
50460 KUALA LUMPUR.

MAXUS MAXUS

MRC ENVIRONMENTAL ALAYSIA SABIT MERAH M
COMMUNICATIONS GUIDELINES MALA YSIAN RED CRES
BULAN
CENT

VEHICLE - DAILY VAN NHQ

The model on the right depicts how the Malaysian Red The material used for the vehicle decals should be made BULAN SABIT MERAH MALAYSIA PLS JHR SBH KUL
Crescent daily van should look like. Regardless of the of reflective material to increase visibility and safety. IBU PEJABAT KEBANGSAAN PRK PHG SWK NSN
make and model of the vehicle, the appearance of the LOT PT. 54, LENGKOK BELFIELD, SGR TRG LBN PNG
Malaysian Red Crescent daily van should be identical to The name and address of the registered owner of the OFF JALAN WISMA PUTRA, MLK KTN PJY KDH
each other. vehicle along with the wordings “BARANG2 SENDIRI 50460 KUALA LUMPUR.
S’JA” and “X ORANG PEKERJA SENDIRI S’JA” shall be BARANG2 SENDIRI S’JA
In order to maintain consistency and project a single displayed on the vehicle as shown below. The maximum 3 ORANG PEKERJA SENDIRI S’JA
image for the Malaysian Red Crescent, Chapters and load and empty load of the vehicle weight written in white
Branches must contact the communications team at on a black background shall be displayed.
[email protected] to obtain the design
references and must not make any alterations to it when MEMBER OF THE DONOR BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
acquiring their own daily vans. LOGO MALAYSIAN RED CRESCENT
BULAN SABIT MERAH MALAYSIA
Chapters and Branches are only allowed to place the daily IBU PEJABAT KEBANGSAAN BULAN SABIT MERAH MALAYSIA NHQ
vans’ affiliation to the respective Chapters and Branches LOT PT. 54, LENGKOK BELFIELD, MALAYSIAN RED CRESCENT
that manage them according to the listed three-letter OFF JALAN WISMA PUTRA,
state abbreviation on the top right corner of this page. 50460 KUALA LUMPUR. NHQ
This is because all assets of the Malaysian Red Crescent BARANG2 SENDIRI S’JA
belongs to the guardian of the Society which is the 3 ORANG PEKERJA SENDIRI S’JA
National Headquarters. The placement of this three-letter
state abbreviation are shown in the image on the right. DONOR MEMBER OF THE BULAN SABIT MERAH MALAYSIA
LOGO MALAYSIAN RED CRESCENT
The vertical and horizontal version of the Malaysian Red BULAN SABIT MERAH MALAYSIA
Crescent primary corporate logo are used together with BULAN SABIT MERAH MALAYSIA IBU PEJABAT KEBANGSAAN NHQ
the roundel as depicted in the image beside. Chapter and MALAYSIAN RED CRESCENT LOT PT. 54, LENGKOK BELFIELD,
Branch lockup of the primary or secondary corporate logo OFF JALAN WISMA PUTRA,
are NOT ALLOWED to be used on the vehicles. NHQ 50460 KUALA LUMPUR.
BARANG2 SENDIRI S’JA
If a donor logo is required, it shall not exceed an A4 size 3 ORANG PEKERJA SENDIRI S’JA
including the words “Contributed by:” at the designated
location in the image. If there are multiple donors, a list of
the organization names, rather than multiple logos, is
preferred.

67PAGE

MRC ENVIRONMENTAL SABIT MERAH M ALAYSIA
COMMUNICATIONS GUIDELINES YSIAN RED CRESMALA
BULAN
CENT

VEHICLE - CARAVAN NHQ

The model on the right depicts how the Malaysian Red The material used for the vehicle decals should be made BULAN SABIT MERAH MALAYSIA PLS JHR SBH KUL
Crescent caravan should look like. Regardless of the make of reflective material to increase visibility and safety. IBU PEJABAT KEBANGSAAN PRK PHG SWK NSN
and model of the vehicle, the appearance of the Malaysian LOT PT. 54, LENGKOK BELFIELD, SGR TRG LBN PNG
Red Crescent daily van should be identical to each other. The name and address of the registered owner of the OFF JALAN WISMA PUTRA, MLK KTN PJY KDH
vehicle shall be displayed on the vehicle as shown below. 50460 KUALA LUMPUR.
In order to maintain consistency and project a single image The maximum load and empty load of the vehicle weight
for the Malaysian Red Crescent, Chapters and Branches written in white on a black background shall be displayed.
must contact the communications team at
[email protected] to obtain the design DONOR MEMBER OF THE
references and must not make any alterations to it when LOGO
acquiring their own caravans. BULAN SABIT MERAH MALAYSIA
NHQ MALAYSIAN RED CRESCENT DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
Chapters and Branches are only allowed to place the
caravans’ affiliation to the respective Chapters and NHQ
Branches that manage them according to the listed
three-letter state abbreviation on the top right corner of BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
this page. This is because all assets of the Malaysian Red MALAYSIAN RED CRESCENT IBU PEJABAT KEBANGSAAN
Crescent belongs to the guardian of the Society which is LOT PT. 54, LENGKOK BELFIELD,
the National Headquarters. The placement of this OFF JALAN WISMA PUTRA,
three-letter state abbreviation are shown in the image on 50460 KUALA LUMPUR.
the right.
BULAN SABIT MERAH MALAYSIA
The vertical and horizontal version of the Malaysian Red MALAYSIAN RED CRESCENT
Crescent primary corporate logo are used together with
the roundel as depicted in the image beside. Chapter and MEMBER OF THE DONOR NHQ NHQ
Branch lockup of the primary or secondary corporate logo LOGO
are NOT ALLOWED to be used on the vehicles. BULAN SABIT MERAH MALAYSIA
IBU PEJABAT KEBANGSAAN BULAN SABIT MERAH MALAYSIA
If a donor logo is required, it shall not exceed an A4 size LOT PT. 54, LENGKOK BELFIELD, MALAYSIAN RED CRESCENT
including the words “Contributed by:” at the designated OFF JALAN WISMA PUTRA,
location in the image. If there are multiple donors, a list of 50460 KUALA LUMPUR.
the organization names, rather than multiple logos, is
preferred.

68PAGE

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

VEHICLE - LORRY NHQ

The model on the right depicts how the Malaysian Red The material used for the vehicle decals should be made BULAN SABIT MERAH MALAYSIA PLS JHR SBH KUL
Crescent lorry should look like. Regardless of the make of reflective material to increase visibility and safety. IBU PEJABAT KEBANGSAAN PRK PHG SWK NSN
and model of the vehicle, the appearance of the LOT PT. 54, LENGKOK BELFIELD, SGR TRG LBN PNG
Malaysian Red Crescent lorry should be identical to each The name and address of the registered owner of the OFF JALAN WISMA PUTRA, MLK KTN PJY KDH
other. vehicle along with the wordings “BARANG2 SENDIRI 50460 KUALA LUMPUR.
S’JA” and “X ORANG PEKERJA SENDIRI S’JA” written in BARANG2 SENDIRI S’JA
In order to maintain consistency and project a single white shall be displayed on the vehicle as shown below. 3 ORANG PEKERJA SENDIRI S’JA
image for the Malaysian Red Crescent, Chapters and The maximum load and empty load of the vehicle weight
Branches must contact the communications team at written in white on a black background shall be displayed.
[email protected] to obtain the design
references and must not make any alterations to it when MEMBER OF THE BULAN SABIT MERAH MALAYSIA NHQ BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
acquiring their own lorries. MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
BULAN SABIT MERAH MALAYSIA
Chapters and Branches are only allowed to place the DONOR IBU PEJABAT KEBANGSAAN NHQ
lorries’ affiliation to the respective Chapters and Branches LOGO LOT PT. 54, LENGKOK BELFIELD,
that manage them according to the listed three-letter OFF JALAN WISMA PUTRA,
state abbreviation on the top right corner of this page. 50460 KUALA LUMPUR.
This is because all assets of the Malaysian Red Crescent BARANG2 SENDIRI S’JA
belongs to the guardian of the Society which is the 3 ORANG PEKERJA SENDIRI S’JA
National Headquarters. The placement of this three-letter
state abbreviation are shown in the image on the right. BULAN SABIT MERAH MALAYSIA
MALAYSIAN RED CRESCENT
The vertical and horizontal version of the Malaysian Red
Crescent primary corporate logo are used together with BULAN SABIT MERAH MALAYSIA
the roundel as depicted in the image beside. Chapter and MALAYSIAN RED CRESCENT
Branch lockup of the primary or secondary corporate logo
are NOT ALLOWED to be used on the vehicles. NHQ DONOR MEMBER OF THE NHQ
LOGO
If a donor logo is required, it shall not exceed an A4 size BULAN SABIT MERAH MALAYSIA
including the words “Contributed by:” at the designated IBU PEJABAT KEBANGSAAN
location in the image. If there are multiple donors, a list of LOT PT. 54, LENGKOK BELFIELD,
the organization names, rather than multiple logos, is OFF JALAN WISMA PUTRA,
preferred. 50460 KUALA LUMPUR.
BARANG2 SENDIRI S’JA
69PAGE 3 ORANG PEKERJA SENDIRI S’JA

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

VEHICLE - PICKUP TRUCK The material used for the vehicle decals should be made NHQ
of reflective material to increase visibility and safety.
The model on the right depicts how the Malaysian Red BULAN SABIT MERAH MALAYSIA PLS JHR SBH KUL
Crescent pickup truck should look like. Regardless of the The name and address of the registered owner of the IBU PEJABAT KEBANGSAAN PRK PHG SWK NSN
make and model of the vehicle, the appearance of the vehicle along with the wordings “BARANG2 SENDIRI LOT PT. 54, LENGKOK BELFIELD, SGR TRG LBN PNG
Malaysian Red Crescent pickup truck should be identical to S’JA” and “X ORANG PEKERJA SENDIRI S’JA” shall be OFF JALAN WISMA PUTRA, MLK KTN PJY KDH
each other. displayed on the vehicle as shown below. The maximum 50460 KUALA LUMPUR.
load and empty load of the vehicle weight written in white BARANG2 SENDIRI S’JA
In order to maintain consistency and project a single image on a black background shall be displayed. 5 ORANG PEKERJA SENDIRI S’JA
for the Malaysian Red Crescent, Chapters and Branches
must contact the communications team at MEMBER OF THE NHQ DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
[email protected] to obtain the design BULAN SABIT MERAH MALAYSIA
references and must not make any alterations to it when IBU PEJABAT KEBANGSAAN DONOR
acquiring their own pickup trucks. LOT PT. 54, LENGKOK BELFIELD, LOGO
OFF JALAN WISMA PUTRA,
Chapters and Branches are only allowed to place the pickup 50460 KUALA LUMPUR.
trucks’ affiliation to the respective Chapters and Branches BARANG2 SENDIRI S’JA
that manage them according to the listed three-letter state 5 ORANG PEKERJA SENDIRI S’JA
abbreviation on the top right corner of this page. This is
because all assets of the Malaysian Red Crescent belongs MEMBER OF THE BULAN SABIT MERAH MALAYSIA
to the guardian of the Society which is the National MALAYSIAN RED CRESCENT
Headquarters. The placement of this three-letter state
abbreviation are shown in the image on the right. NHQ

The vertical version of the Malaysian Red Crescent primary NHQ
corporate logo are used together with the roundel as
depicted in the image beside. Chapter and Branch lockup DONOR BULAN SABIT MERAH MALAYSIA
of the primary or secondary corporate logo are NOT LOGO IBU PEJABAT KEBANGSAAN
ALLOWED to be used on the vehicles. LOT PT. 54, LENGKOK BELFIELD,
OFF JALAN WISMA PUTRA,
If a donor logo is required, it shall not exceed an A4 size 50460 KUALA LUMPUR.
including the words “Contributed by:” at the designated BARANG2 SENDIRI S’JA
location in the image and shall not exceed more than 1 5 ORANG PEKERJA SENDIRI S’JA
donor logo. If there are multiple donors, a list of the
organization names, rather than multiple logos, is preferred.

70PAGE

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

VEHICLE - SPORTS UTILITY VEHICLE NHQ

The model on the right depicts how the Malaysian Red The material used for the vehicle decals should be made BULAN SABIT MERAH MALAYSIA PLS JHR SBH KUL
Crescent sports utility vehicle should look like. Regardless of of reflective material to increase visibility and safety. IBU PEJABAT KEBANGSAAN PRK PHG SWK NSN
the make and model of the vehicle, the appearance of the LOT PT. 54, LENGKOK BELFIELD, SGR TRG LBN PNG
Malaysian Red Crescent sports utility vehicle should be The name and address of the registered owner of the OFF JALAN WISMA PUTRA, MLK KTN PJY KDH
identical to each other. vehicle shall be displayed on the vehicle as shown below. 50460 KUALA LUMPUR.
The maximum load and empty load of the vehicle weight
In order to maintain consistency and project a single image written in white on a black background shall be displayed.
for the Malaysian Red Crescent, Chapters and Branches
must contact the communications team at MEMBER OF THE NHQ
[email protected] to obtain the design BULAN SABIT MERAH MALAYSIA
references and must not make any alterations to it when IBU PEJABAT KEBANGSAAN DONOR
acquiring their own sports utility vehicle. LOT PT. 54, LENGKOK BELFIELD, LOGO
OFF JALAN WISMA PUTRA,
Chapters and Branches are only allowed to place the sports 50460 KUALA LUMPUR.
utility vehicles’ affiliation to the respective Chapters and
Branches that manage them according to the listed NHQ MEMBER OF THE BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
three-letter state abbreviation on the top right corner of this BULAN SABIT MERAH MALAYSIA MALAYSIAN RED CRESCENT
page. This is because all assets of the Malaysian Red IBU PEJABAT KEBANGSAAN
Crescent belongs to the guardian of the Society which is the LOT PT. 54, LENGKOK BELFIELD, NHQ
National Headquarters. The placement of this three-letter OFF JALAN WISMA PUTRA,
state abbreviation are shown in the image on the right. DONOR 50460 KUALA LUMPUR.
LOGO
The vertical version of the Malaysian Red Crescent primary
corporate logo are used together with the roundel as Optional NHQ
depicted in the image beside. Chapter and Branch lockup of
the primary or secondary corporate logo are NOT NHQ
ALLOWED to be used on the vehicles.

If a donor logo is required, it shall not exceed an A4 size
including the words “Contributed by:” at the designated
location in the image and shall not exceed more than 1
donor logo. If there are multiple donors, a list of the
organization names, rather than multiple logos, is preferred.

71PAGE

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

VEHICLE - MULTIPURPOSE VEHICLE NHQ

The model on the right depicts how the Malaysian Red The material used for the vehicle decals should be made BULAN SABIT MERAH MALAYSIA PLS JHR SBH KUL
Crescent multipurpose vehicle should look like. Regardless of of reflective material to increase visibility and safety. IBU PEJABAT KEBANGSAAN PRK PHG SWK NSN
the make and model of the vehicle, the appearance of the LOT PT. 54, LENGKOK BELFIELD, SGR TRG LBN PNG
Malaysian Red Crescent multipurpose vehicle should be The name and address of the registered owner of the OFF JALAN WISMA PUTRA, MLK KTN PJY KDH
identical to each other. vehicle shall be displayed on the vehicle as shown below. 50460 KUALA LUMPUR.
The maximum load and empty load of the vehicle weight
In order to maintain consistency and project a single image written in white on a black background shall be displayed.
for the Malaysian Red Crescent, Chapters and Branches must
contact the communications team at NHQ MEMBER OF THE
[email protected] to obtain the design BULAN SABIT MERAH MALAYSIA
references and must not make any alterations to it when DONOR IBU PEJABAT KEBANGSAAN
acquiring their own multipurpose vehicle. LOGO LOT PT. 54, LENGKOK BELFIELD,
OFF JALAN WISMA PUTRA,
Chapters and Branches are only allowed to place the 50460 KUALA LUMPUR.
multipurpose vehicles’ affiliation to the respective Chapters
and Branches that manage them according to the listed BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
three-letter state abbreviation on the top right corner of this MALAYSIAN RED CRESCENT
page. This is because all assets of the Malaysian Red
Crescent belongs to the guardian of the Society which is the MEMBER OF THE NHQ
National Headquarters. The placement of this three-letter BULAN SABIT MERAH MALAYSIA
state abbreviation are shown in the image on the right. IBU PEJABAT KEBANGSAAN DONOR NHQ
LOT PT. 54, LENGKOK BELFIELD, LOGO
The vertical version of the Malaysian Red Crescent primary OFF JALAN WISMA PUTRA, Optional
corporate logo are used together with the roundel as 50460 KUALA LUMPUR.
depicted in the image beside. Chapter and Branch lockup of NHQ
the primary or secondary corporate logo are NOT ALLOWED
to be used on the vehicles.

If a donor logo is required, it shall not exceed an A4 size
including the words “Contributed by:” at the designated
location in the image and shall not exceed more than 1
donor logo. If there are multiple donors, a list of the
organization names, rather than multiple logos, is preferred.

72PAGE

MRC ENVIRONMENTAL SABIT MERAH M ALAYSIA
COMMUNICATIONS GUIDELINES YSIAN RED CRESMALA
BULAN
CENT

VEHICLE - BOAT NHQ

The model on the right depicts how the Malaysian Red The material used for the vehicle decals should be made PLS JHR SBH KUL
Crescent boat should look like. Regardless of the make of reflective material to increase visibility and safety. PRK PHG SWK NSN
and model of the boat, the appearance of the Malaysian SGR TRG LBN PNG
Red Crescent boat should be identical to each other. MLK KTN PJY KDH

In order to maintain consistency and project a single MEMBER OF THE NHQ
image for the Malaysian Red Crescent, Chapters and
Branches must contact the communications team at BULAN SABIT MERAH MALAYSIA DONOR
[email protected] to obtain the design MALAYSIAN RED CRESCENT LOGO
references and must not make any alterations to it when
acquiring their own boats. DONOR NHQ MEMBER OF THE DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
LOGO
Chapters and Branches are only allowed to place the BULAN SABIT MERAH MALAYSIA
boats’ affiliation to the respective Chapters and Branches MALAYSIAN RED CRESCENT
that manage them according to the listed three-letter
state abbreviation on the top right corner of this page. MEMBER OF THE NHQ
This is because all assets of the Malaysian Red Crescent
belongs to the guardian of the Society which is the BULAN SABIT MERAH MALAYSIA
National Headquarters. The placement of this three-letter MALAYSIAN RED CRESCENT
state abbreviation are shown in the image on the right.

The horizontal version of the Malaysian Red Crescent
primary corporate logo are used as depicted in the image
beside. Chapter and Branch lockup of the primary or
secondary corporate logo are NOT ALLOWED to be used
on the vehicles.

If a donor logo is required, it shall not exceed an A4 size
including the words “Contributed by:” at the designated
location in the image and shall not exceed more than 1
donor logo. If there are multiple donors, a list of the
organization names, rather than multiple logos, is
preferred.

73PAGE

MRC ENVIRONMENTAL SABIT MERAH MALAYSIA
COMMUNICATIONS GUIDELINES YSIAN RED CRESMALA
BULAN
VIN001CENT

VEHICLE - TEMPORARY USE SIGNS VIN001 REPORT MISCONDUCT
+60123456789
The model on the right depicts the available Malaysian REPORT MISCONDUCT
Red Crescent car sticker set. This set of stickers should +60123456789 VIN001
ONLY be fixed on private vehicles used in operations such
as but not limited to disaster relief and humanitarian VIN001 REPORT MISCONDUCT DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
convoy. It is meant for temporary use during an operation +60123456789
and should be removed from the vehicle after the REPORT MISCONDUCT
operation. Failure to adhere to the abovementioned may +60123456789 VIN001
result in disciplinary action.
REPORT MISCONDUCT
A set of vehicular temporary signage should consist of two +60123456789
magnetic signage and two suction signage. The
placement of the stickers is as shown on the right:
magnetic signage on vehicular doors and suction signage
on windscreens.

These stickers can ONLY be produced by the National
Headquarters and distributed to the Chapters. Its usage is
on a loan basis and should be regulated by the National
Headquarters and chapters. Personnel borrowing these
stickers must have their details and Vehicle Identification
Number (VIN) recorded accordingly to ensure
accountability and for tracing purposes in case of any
reports lodged. The sticker set must be returned to the
respective MRC offices after the operation.

For more information and enquiries, please feel free to
reach out to the communications team at
[email protected].

74PAGE VIN001

REPORT MISCONDUCT
+60123456789

MRC ENVIRONMENTAL SABIT MERAH M ALAYSIA
COMMUNICATIONS GUIDELINES YSIAN RED CRESMALA
BULAN
CENT

OFFICE SIGNAGE HORIZONTAL VERSION MEMBER OF THE

The model on the right depicts the common horizontal BULAN SABIT MERAH MALAYSIA NATIONAL HEADQUARTERS DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
signage that is usually found on all Malaysian Red Crescent MALAYSIAN RED CRESCENT IBU PEJABAT KEBANGSAAN
buildings itself or within the property of the Chapter or
Branch such as but not limited to the main gate wall Lot PT54, Lengkok Belfield Off, Jalan Wisma Putra, 50460 Kuala Lumpur.
signage. The signage must only contain the vertical version
of the primary corporate logo, the name of the office both MEMBER OF THE
in English and Bahasa Malaysia with Jawi as an option, the
address of the office and the “member of the IFRC” logo. JOHOR CHAPTER OFFICE
PEJABAT NEGERI JOHOR
This is so that all Malaysian Red Crescent facilities project a
united image to the public and builds the faith of the public No. 3, Jalan Bacang, Tampoi, 81200 Johor Bahru, Johor.
towards the organisation. The identical branding of all
Malaysian Red Crescent facilities can also differentiate itself
from often misconceived perception of other healthcare
facilities.

It may be in a variety of sizes but as long that it maintains a
horizontal rectangle shape, it should follow the image as
shown beside. Chapters and Branches shall not make any
alterations or additions to the conventions named above
and as shown beside. Before the production of the signage,
it is highly advised that the respective offices consult the
communications team at the National Headquarters to
avoid mistakes.

For more information or enquiries, please contact
[email protected].

BULAN SABIT MERAH MALAYSIA
MALAYSIAN RED CRESCENT

75PAGE

MRC ENVIRONMENTAL ALAYSIA SABIT MERAH M
COMMUNICATIONS GUIDELINES MALA YSIAN RED CRES
BULAN
CENTBULAN SABIT MERAH MALAYSIA
MALAYSIAN RED CRESCENT
OFFICE SIGNAGE SQUARE VERSION BULAN SABIT MERAH MALAYSIA DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
MALAYSIAN RED CRESCENT JOHOR CHAPTER OFFICE
The model on the right depicts the square signage that PEJABAT NEGERI JOHOR
may be usually found on main entrances to the Malaysian NATIONAL HEADQUARTERS
Red Crescent buildings or within the property of the IBU PEJABAT KEBANGSAAN No. 3, Jalan Bacang, Tampoi, 81200 Johor Bahru, Johor.
Chapter or Branch. The signage must only contain the
vertical version of the primary corporate logo, the name of Lot PT54, Lengkok Belfield Off, Jalan Wisma Putra, 50460 Kuala Lumpur. MEMBER OF THE
the office both in English and Bahasa Malaysia with Jawi
as an option, the address of the office and the “member MEMBER OF THE
of the IFRC” logo.

This is so that all Malaysian Red Crescent facilities project
a united image to the public and builds the faith of the
public towards the organisation. The identical branding of
all Malaysian Red Crescent facilities can also differentiate
itself from often misconceived perception of other
healthcare facilities.

It may be in a variety of sizes but as long that it maintains
a squarish shape, it should follow the image as shown
beside. Chapters and Branches shall not make any
alterations or additions to the conventions named above
and as shown beside. Before the production of the
signage, it is highly advised that the respective offices
consult the communications team at the National
Headquarters to avoid mistakes.

For more information or enquiries, please contact
[email protected].

76PAGE

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

ROOM/BUILDING SIGNAGE VERSION BULAN SABIT MERAH MALAYSIA HENRY DUNANT HALL
MALAYSIAN RED CRESCENT DEWAN HENRY DUNANT
The model on the right depicts the horizontal and square
signage that may be usually found when labelling MEMBER OF THE
Malaysian Red Crescent buildings or rooms within the
property of the Chapter or Branch. The signage must BULAN SABIT MERAH MALAYSIA CHAIRPERSON ROOM DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
contain the name of the room or buillding both in English MALAYSIAN RED CRESCENT BILIK PENGERUSI
and Bahasa Malaysia, the address of the office and the
“member of the IFRC” logo. MEMBER OF THE

This is so that all Malaysian Red Crescent facilities project BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
a united image to the public and builds the faith of the MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT
public towards the organisation. The identical branding of
all Malaysian Red Crescent facilities can also differentiate HUMANITY ROOM DIALYSIS CENTRE
itself from often misconceived perception of other BILIK KEMANUSIAAN PUSAT DIALISIS
healthcare facilities. Chapters and Branches are highly
encouraged to name specific buildings or rooms with MEMBER OF THE MEMBER OF THE
words that are related to the Red Cross and Red Crescent
Movement such as but not limited to Henry Dunant,
Humanity, Impartialty, Neutrality, Independence, Voluntary
Service, Unity, Universality and Datuk Datin Paduka Ruby
Lee.

It may be in a variety of sizes but as long that it maintains
a horizontal rectangle or squarish shape, it should follow
the image as shown beside. Chapters and Branches shall
not make any alterations or additions to the conventions
named above and as shown beside. Before the
production of the signage, it is highly advised that the
respective offices consult the communications team at the
National Headquarters to avoid mistakes.

For more information or enquiries, please contact
[email protected].

77PAGE

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
DIRECTIONAL SIGNAGE VERSION CENT

The model on the right depicts the directional signage DECEMBER 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
that may be usually found on a road nearby to the
Malaysian Red Crescent offices or facilities. The signage
must only contain the vertical version of the primary
corporate logo, the name of the office both in English and
Bahasa Malaysia, the directional arrow and the distance to
the office or facility.

This is so that all Malaysian Red Crescent facilities project
a united image to the public and builds the faith of the
public towards the organisation. The identical branding of
all Malaysian Red Crescent facilities can also differentiate
itself from often misconceived perception of other
healthcare facilities.

It may be in a variety of sizes but as long that it maintains
a vertical rectangle size, it should follow the image as
shown beside. Chapters and Branches shall not make any
alterations or additions to the conventions named above
and as shown beside. Before the production of the
signage, it is highly advised that the respective offices
consult the communications team at the National
Headquarters to avoid mistakes.

For more information or enquiries, please contact
[email protected].

78PAGE

MRC ENVIRONMENTAL ALAYSIASABIT MERAH M
COMMUNICATIONS GUIDELINES MALAYSIAN RED CRES
BULAN
ORGANISATIONAL FLAG CENT

The model on the right depicts the organisational flag that AUGUST 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
should be used by Chapters, Branches, detachments,
cadets and juniors. This flag can be fixed in front of a
Malaysian Red Crescent office or facility or be used in any
Malaysian Red Crescent event such as but not limited to
meetings, camping activities and marching parades.
The standard size of the flag is 150 cm x 100 cm. When the
flag is reproduced at a greater or smaller size, please
respect the proportions as shown beside. The flag must
only contain the vertical version of the primary corporate
logo and do not use the version of primary corporate logo
lockup with Chapter or Branch name.
This flag can be ordered from the National Headquarters
through an online form. For more information or enquiries,
please contact [email protected].

79PAGE

MRC ENVIRONMENTAL SABIT MERAH M ALAYSIA
COMMUNICATIONS GUIDELINES YSIAN RED CRESMALA
BULAN
OPERATIONAL FLAG CENT

The model on the right depicts the operational flag that SABIT MERAH M
should be ONLY used in Malaysian Red Crescent major ALAYSIA
operations such as but not limited to disaster relief and MALA
humanitarian convoy. This flag can be fixed at the BULAN
operation command center or vehicles used in the CENT
operation. The standard size of the flag is 100 cm x 100 cm.
When the flag is reproduced at a greater or smaller size, AUGUST 2021 | CONFIDENTIAL & RESTRICTED FOR INTERNAL USE ONLY
please respect the proportion shown beside.

The flag must only contain the roundel version of the
secondary corporate logo and do not use the version of
secondary corporate logo lockup with Chapter or Branch
name.

This flag can be ordered from the National Headquarters
through an online form. For more information or enquiries,
please contact [email protected].

YSIAN RED CRES

80PAGE

COMMUNICATIONS DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
COLLATERALS
GUIDELINES

81PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

Promotional, marketing and advertising Malaysian Red Crescent’s logo can, for example, be placed at
materials produced by Malaysian Red the end of an advertisement, or at the beginning if more
Crescent appropriate.

When producing branded communication products or tools (e.g. • Do ensure that the configuration and resolution of the logo is
brochures, flyers, posters, magazines and other publications, appropriate for the internet, television or other media channel
websites, video spots, compact discs and other audiovisual so that it is not distorted. Digital display in particular can
materials), the Malaysian Red Crescent logo should be displayed change the shape of content.
insofar as possible.
• Do ensure that the red colour of the red crescent is in line with
It is also important to consider the placement of the Malaysian the one Malaysian Red Crescent uses. Colours can change in
Red Crescent logo and the media channel when producing any both print and digital formats, including on individual computer
type of material to support campaigns and events organized by screens.
Malaysian Red Crescent.
• Do ensure that all communication materials and tools,
Dos including advertisements, that display Malaysian Red
• Do use the official logos of the Malaysian Red Crescent, which Crescent’s logo represent its humanitarian activities and not its
commercial or business ventures.
includes the red crescent emblem and the complete name of
the Malaysian Red Crescent on a white background. DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY

• Do ensure that the logo is not a dominant feature of the
communication tool. The size of the logo will vary according to
the size of the communication tool/product; however, it should
be relatively small. This guidance is from the 1991 Emblem
Regulations and is intended to avoid any confusion with the
protective use of the emblems. The regulations do not,
however, give measurements or specify proportions. It is
therefore up to communications team to use good judgement
on the appropriate size.

• Do ensure that there is no confusion regarding who is behind a
television or online advertisement. To show that the Malaysian
Red Crescent is responsible for an advertisement, the

82PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
Don’ts CENT
• Don’t draw or write on the red cross or red crescent, or on the
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
white background surrounding the red cross or red crescent
inside the logo.

• Don’t create any branded materials or tools that are
incompatible with the Fundamental Principles, humanitarian
values or mission of the Movement or that might be considered
as controversial.

• Don’t incorporate a red cross or a red crescent as a design
element, for example, as a repetitive decoration or a
typographic embellishment (such as a “plus” or “multiplication”
sign), as these techniques could undermine the prestige of the
emblem.

• Don’t incorporate the Malaysian Red Crescent’s logo into
artwork or use it as a design element. As a good branding
practice, it is imperative to maintain the integrity of the
Malaysian Red Crescent’s logo and not reduce its strength by
using it as a design element.

• Don’t display the emblem on its own (i.e. without the Malaysian
Red Crescent’s name) on communication products or tools as a
graphic or design element. The only exception is in the
circumstances defined in the section below on the decorative
use or freer design of an emblem.

83PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
BILLBOARD ADVERTISEMENT CENT

The model on the right depicts how a Malaysian Red DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Crescent billboard advertisement should look like. When
creating a billboard to support a public communication or
promotional initiative, or campaign, the same
considerations apply as for the other marketing and
promotional tools mentioned in the previous section. Due
to a billboard’s size, it is essential to ensure that the logo
does not dominate the advertisement, so as to avoid
confusion with the emblems used as a protective device.
Therefore, the additional dos and don’ts below should be
taken into consideration.

Dos
• Do ensure that the logo is small in proportion to the

billboard and that it is not a dominant feature of the
billboard’s design and layout.

• Do consider the location of the billboard and try to
avoid any display of an advertisement in places that
would be likely to create confusion in the minds of the
public or undermine the prestige of or respect for the
emblems or the reputation of the Malaysian Red
Crescent or the Movement, e.g., next to a religious
institution, a military facility or the headquarters of a
political party.

Don’ts
• Don’t display advertisement at location that would be

likely to create confusion and/ or effect the image of
Malaysian Red Crescent or the Movement, by
association, for example, i.e. next to a military facility,
political party, religious institution, or near
advertisements for alcohol, tobacco products or
gambling establishments.

84PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

BILLBOARD ADVERTISEMENT BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
SECONDARY COLOUR OPTIONS MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT

The model on the right depicts how a Malaysian Red KEY MESSAGE OR KEY MESSAGE OR KEY MESSAGE OR KEY MESSAGE OR
Crescent billboard advertisement should look like using MAIN HEADLINE MAIN HEADLINE MAIN HEADLINE MAIN HEADLINE
the secondary colour palette of the Malaysian Red PLACE HERE PLACE HERE PLACE HERE PLACE HERE
Crescent. It can be used to suit the tone and nature of the
message to be shared across to the audience. Sub-Headline Place Here Sub-Headline Place Here Sub-Headline Place Here Sub-Headline Place Here

For more information and enquiries, please consult the of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text
advice and approval of the communications team before ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a
proceeding with production, publication and type specimen book. It has survived not only five centuries, but also the leap into electronic type specimen book. It has survived not only five centuries, but also the leap into electronic type specimen book. It has survived not only five centuries, but also the leap into electronic type specimen book. It has survived not only five centuries, but also the leap into electronic
dissemination at [email protected]. typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing

+603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS +603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS +603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS +603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS
Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur. Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur. Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur. Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur.
MEMBER OF THE MEMBER OF THE MEMBER OF THE MEMBER OF THE
[email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC [email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC [email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC [email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC

www.redcrescent.org.my www.redcrescent.org.my www.redcrescent.org.my www.redcrescent.org.my

BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT

KEY MESSAGE OR KEY MESSAGE OR KEY MESSAGE OR KEY MESSAGE OR
MAIN HEADLINE MAIN HEADLINE MAIN HEADLINE MAIN HEADLINE
PLACE HERE PLACE HERE PLACE HERE PLACE HERE

Sub-Headline Place Here Sub-Headline Place Here Sub-Headline Place Here Sub-Headline Place Here DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY

of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text
ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a
type specimen book. It has survived not only five centuries, but also the leap into electronic type specimen book. It has survived not only five centuries, but also the leap into electronic type specimen book. It has survived not only five centuries, but also the leap into electronic type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing

MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS +603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS +603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS +603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS
Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur. Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur. Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur. Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur.
+603 2142 8122 MEMBER OF THE MEMBER OF THE
[email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC [email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC [email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC [email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC
MEMBER OF THE MEMBER OF THE
www.redcrescent.org.my www.redcrescent.org.my www.redcrescent.org.my www.redcrescent.org.my

BULAN SABIT MERAH MALAYSIA BULAN SABIT MERAH MALAYSIA
MALAYSIAN RED CRESCENT MALAYSIAN RED CRESCENT

KEY MESSAGE OR KEY MESSAGE OR
MAIN HEADLINE MAIN HEADLINE
PLACE HERE PLACE HERE

Sub-Headline Place Here Sub-Headline Place Here

of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text
ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a
type specimen book. It has survived not only five centuries, but also the leap into electronic type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing

85PAGE +603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS +603 2142 8122 MALAYSIAN RED CRESCENT SOCIETY NATIONAL HEADQUARTERS
Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur. Lot PT54, Lengkok Belfield Off Jalan Wisma Putra, 50460 Kuala Lumpur.
MEMBER OF THE MEMBER OF THE
[email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC [email protected] Malaysian Red Crescent malaysianredcrescent MalaysianRC

www.redcrescent.org.my www.redcrescent.org.my

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
Promotion with Movement partners CENT

As previously highlighted, the Malaysian Red Crescent DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
often work extensively with one another and with the
International Federation and the ICRC in promoting our
humanitarian work. In addition to the dos and don’ts for
promotional, marketing and advertising materials, the
following guidelines should be considered in order to be
coherent in joint promotional activities and enhance the
design of communication tools used during such
partnerships within the Movement:
Dos
• Do place the logos of the partnering components of the

Movement alongside one another. In terms of
presentation, it is recommended that the emblems be
aligned as much as possible.

• Do ensure sufficient space between logos on all sides,
equal to the height of the red cross or red crescent.

Don’ts
• Don’t alter a National Society’s logo to make it more

harmonious with the others, for example, don’t change
a horizontal layout to a vertical one.

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MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
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CENT

P• ublication overview The use of standardized page sizes is a key requirement to DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
achieve a consistent visual identity. The Malaysian Red
Specifications are outlined in this section to ensure that all Crescent publications use ISO standards within the A series
Malaysian Red Crescent publications are consistent in (see below). The two main sizes used are A4 (210 x 297mm)
presentation, while allowing for design flexibility. Four and A5 (150 x 210mm). Requests for any non-standard
families of print publications have already been page formats will be examined on a case-by-case basis.
developed by Malaysian Red Crescent: Non-standard sizes are likely to incur additional costs.

1. Training, educational and technical publications (i.e. A series formats (size in millimetres)
guidelines) A0 – 841 × 1189
A1 – 594 × 841
2. Knowledge sharing (i.e. program/information leaflet, A2 – 420 × 594
etc.) A3 – 297 × 420
A4 – 210 × 297
3. Corporate publications such as the annual report and A5 – 148 × 210
special publications. A6 – 105 × 148
A7 – 74 × 105
A consistent and recognizable appearance and approach A8 – 52 × 74
is achieved through: A9 – 37 × 52
A10 – 26 × 37
• standard sizes (portrait or landscape).
The use of ISO standards in Malaysian Red Crescent’s The design and production team is available to support,
publications (see www.printernational.org); advise and review your publication projects to ensure that
they meet the Malaysian Red Crescent’s visual identity
• a consistent page structure for the cover and inside guidelines.
pages;

• the use of a page grid throughout the document and
colours;

• fonts/typeface: use of the specified fonts/typeface for
headings and body text;

• photographs: the use of photos creates a feeling of
unity in our visual communication.
Only use photos of high quality and that are relevant to
the topic.

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MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

Paper Environmentally friendly papers and Paper sizes
printing
The choice of paper should take into account how the Below are some of the standard Malaysian paper sizes which
publication will be used (audience, training etc.). The Malaysian Red Crescent publications produced at the
National Headquarters strives to have a low carbon footprint. can be used:
For advocacy reports, annual reports or case studies, we We also select our printers according to this philosophy.
recommend using recycled uncoated paper. For technical and A2 594x420mm A3 420x297mm
training materials, use semi-matte paper for covers and Environmentally friendly papers and printing processes should
uncoated papers for inside pages. be used whenever possible. Similar practices should take A4 297x210mm A5 210x148mm
place in the Chapters and Branches as well.
The touch and feel of uncoated, natural white offset paper 1/3 A4 210x99mm A6 148x105mm
can accentuate the message and reinforce the visual imagery Paper weight and quality
by adding texture. Uncoated paper can reproduce strikingly
beautiful monochrome and fullcolour pictures, and its Corporate brochures and external reports
excellent opacity allows for clear and legible reproduction of Uncoated paper – Offset should be used.
pictures, even when using thinner paper. Cover: 250g, Uncoated paper
Inside pages: 90g, Uncoated paper
Semi-matte papers are strong, provide long life and support
intense use. They are well-suited for training and technical Technical and training material
materials mostly used in the field. Cover: 250g/300g, Semi-matte paper
Inside pages: 90g, Uncoated paper
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Case study and fact sheet
Uncoated paper – Offset should be used.
150g, Uncoated paper

Letterhead and stationery
Letterhead is printed on IK Yellow office paper, 80g, PEFC.

88PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
PUBLICATIONS & SERVICES - CENT
BROCHURE (COVER & BACK)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the specifications for the templates of a brochure
published by the Malaysian Red Crescent. A brochure is usually produced as an
informative document to explain the programmes and services of the Malaysian
Red Crescent.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.

Logo
The vertical version of the primary corporate logo should be used. The ideal
position for the logo is as shown beside. This should be adhered to at all times. It
should not be too large and dominate the brochure.

Using photographic images
Dos
• Use fewer and larger images to avoid clutter and provide clarity.
• Use photos of high quality.

Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of the Malaysian

Red Crescent.

The template for 80% content area on the back cover is shown on this page. You
can find more options for the back cover on the next page.

For more information and enquiries, please consult the advice and approval of
the communications team before proceeding with production, publication and
dissemination at [email protected].

89PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
PUBLICATIONS & SERVICES - BROCHURE CENT
(OPTIONS FOR BACK COVER)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts several options available
for the back cover of a brochure published by the
Malaysian Red Crescent. The selection of an option is
dependent on the proportion of content to be inserted on
the back cover.

90PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
PUBLICATIONS & SERVICES - CENT
BROCHURE (INNER PAGE)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the template for the inner page(s) of a
brochure published by the Malaysian Red Crescent.
Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.
Using photographic images
Dos
• Use fewer and larger images to avoid clutter and provide clarity.
• Use photos of high quality.
Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of the

Malaysian Red Crescent.
For more information and enquiries, please consult the advice and
approval of the communications team before proceeding with production,
publication and dissemination at [email protected].

91PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
PUBLICATIONS & SERVICES - CENT
LEAFLET (COVER & BACK)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the specifications for the templates of a leaflet published
by the Malaysian Red Crescent. A leaflet is an informative document that is printed on
both sides and folded in half, in thirds, or in fourths. It can be distributed to the public to
explain the programmes and services of the Malaysian Red Crescent.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate Colour Palette.
• Show what we do.

Logo
The vertical version of the primary corporate logo should be used. The ideal position for
the logo is as shown beside. This should be adhered to at all times. It should not be too
large and dominate the brochure.

Using photographic images
Dos
• Use fewer and larger images to avoid clutter and provide clarity.
• Use photos of high quality.

Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of the Malaysian Red

Crescent.

The template for 80% content area at the back cover is shown in this page. You can find
several options for the back cover on the next page.

For more information and enquiries, please consult the advice and approval of the
communications team before proceeding with production, publication and dissemination
at [email protected].

92PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
PUBLICATIONS & SERVICES - CENT
LEAFLET (OPTIONS FOR BACK COVER)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the several options
available for the back cover of a leaflet published by the
Malaysian Red Crescent. The selection of the option is
depending on the proportion of content to be inserted on
the back cover.

93PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
PUBLICATIONS & SERVICES - CENT
LEAFLET (INNER PAGE)
DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
The model on the right depicts the template for the inner page
of a leaflet published by the Malaysian Red Crescent.
Dos
• Keep the design modern and minimal.
• Use the colours in the MRC Corporate Colour Palette.
• Show what we do.

Using photographic images
Dos
• Use fewer and larger images to avoid clutter and provide clarity.
• Use photos of high quality.
Don’ts
• Don’t apply effects to images. Keep them natural and realistic.
• Don’t use photos taken out of context in relation to the work of
Malaysian Red Crescent.
For more information and enquiries, please consult the advice
and approval of the communications team before proceeding
with production, publication and dissemination at
[email protected].

94PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
Banners, flags and signage CENT

When creating banners, flags or large signs for special DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
events, ensure that the logo is displayed discreetly to
avoid any confusion with the emblem displayed as a
protective device. In addition to the dos and don’ts for
promotional, marketing and advertising materials,
particular attention must be paid to the following:
Dos
• Do ensure that the logo is displayed discreetly, for

example, in a corner of a sign or at the bottom of a
banner.

• Do consider the circumstances and/or the location
where the banner, flag, or sign will be displayed, in
order to preserve the prestige of and respect for the
emblems and the image and reputation of the Malaysian
Red Crescent and the Movement.

Don’ts
• Don’t display the emblem in large size or without the

name of the Malaysian Red Crescent on flags, banners
or signs, as this could create confusion with the emblem
used as a protective device.

95PAGE

MRC COMMUNICATIONS SABIT MERAH M ALAYSIA
COLLATERALS GUIDELINES YSIAN RED CRESMALA
BULAN
CENT

POSM (POINT-OF-SALES-MATERIAL) - Don’ts For more information and enquiries, please consult the
POSTER • Don’t apply effects to images. Keep them natural and realistic. advice and approval of the communications team before
• Don’t use photos taken out of context in relation to the work proceeding with production, publication and dissemination
The model on the right depicts the specifications for the at [email protected].
templates of a poster produced by the Malaysian Red Crescent. A of Malaysian Red Crescent.
poster is usually produced as a temporary promotion of an idea,
product, or event put up in a public space for mass consumption. DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Typically, posters include both textual and graphic elements,
although a poster may be either wholly graphical or wholly text.
Posters are designed to be both eye-catching and informative.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate

Colour Palette.
• Show what we do.

Logo
The vertical version of the primary corporate logo should be
used. The ideal position for the logo is as shown here. This should
be adhered to at all times. It should not be too large and
dominate the poster. If it is a campaign, the logo is accompanied
by a text or graphic design identifying the campaign.

Using photographic images
Dos
• Use fewer and larger images to avoid clutter and provide clarity.
• Use photos of high quality.

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MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
CENT

POSM (POINT-OF-SALES-MATERIAL) - Don’ts For more information and enquiries, please consult the
BUNTING • Don’t apply effects to images. Keep them natural and realistic. advice and approval of the communications team before
• Don’t use photos taken out of context in relation to the work proceeding with production, publication and
The model on the right depicts the specifications for the templates dissemination at [email protected].
of a bunting produced by the Malaysian Red Crescent. A bunting of Malaysian Red Crescent.
is usually produced as a promotional item to be displayed in a
Malaysian Red Crescent event. Typically, buntings include both DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
textual and graphic elements, although a bunting may be either
wholly graphical or wholly text. Buntings are designed to be both
eye-catching and informative.

Dos
• Keep the design modern and minimal.
• Use the colours in the Malaysian Red Crescent Corporate

Colour Palette
• Show what we do.

Logo
The vertical version of the primary corporate logo should be used.
The ideal position for the logo is as shown here. This should be
adhered to at all times. It should not be too large and dominate
the bunting. If it is a campaign, the logo is accompanied by a text
or graphic design identifying the campaign.

Using photographic images
Dos
• Use fewer and larger images to avoid clutter and provide clarity.
• Use photos of high quality.

97PAGE

MRC COMMUNICATIONS ALAYSIASABIT MERAH M
COLLATERALS GUIDELINES MALAYSIAN RED CRES
BULAN
PRESS BACKDROP/WALL CENT

The model on the right depicts the Malaysian Red DECEMBER 2021 | RESTRICTED FOR INTERNAL USE ONLY
Crescent press backdrop/wall. It can be used as a
background for photo and video shooting purposes in
events such as but not limited to press conferences,
meetings and trainings.
More versions of the press backdrop/wall will be created
over time including versions that may incorporate partner
or donor logo. Please reach out to the communications
team for further reference and guidance.
This press backdrop/wall can be ordered from the
National Headquarters through an online form. For more
information or enquiries, please contact
[email protected].

98PAGE