MATRADE's 2016 Annual Report

PRESTASI SEKTORAL

SECTORAL PERFORMANCE

Prestasi Industri

Performance of Industry Sectors






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Embracing Change, Spurring Growth

PRESTASI INDUSTRI

PERFORMANCE OF INDUSTRY SECTORS

ELEKTRIKAL & ELEKTRONIK

ELECTRICAL & ELECTRONICS

2016 EXPORTS

RM287.73Nilai billion

Value

Pertumbuhan
2015/2016

3.5%Growth

2015/2016

Syer daripada
jumlah export

36.6%Share of

Malaysia’s Total
Exports

RM18.22billion 5. Japan

3. China 6.3%
share
RM42.88 billion 14.9%
2. USA share

RM46.64 billion 16.2% 1. Singapore
share

RM47.19 billion 16.4% 4.Hong Kong
share

DESTINASI UTAMA EKSPORT RM29.27 billion 110.2%
MAJOR EXPORT DESTINATIONS SINGAsPhOaRreE

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ELECTRIK & ELECTRONIK
ELECTRICAL & ELECTRONICS

Industri Elektrikal & Elektronik (E&E) merupakan industri utama The Electrical & Electronics (E&E) industry is the leading industry
dalam sektor perkilangan dan kekal sebagai penyumbang within the manufacturing sector and remained the largest
terbesar kepada eksport pada tahun 2016. Produk E&E bernilai contributor to exports in 2016. Valued at RM287.73 billion,
RM287.73 bilion, menyumbang 44.6 peratus kepada eksport it accounted for 44.6 per cent share of manufactured exports
perkilangan dan 36.6 peratus daripada jumlah keseluruhan and 36.6 per cent share of Malaysia’s total exports in 2016.
eksport Malaysia pada tahun 2016.
Exports of E&E products recorded an increase of 3.5 per cent
Eksport barangan E&E merekodkan peningkatan sebanyak 3.5 from RM277.92 billion in 2015. The increase was mainly
peratus daripada RM277.92 bilion pada tahun 2015. Peningkatan attributed to higher exports of:
ini terutamanya disebabkan oleh kenaikan dalam eksport:

2015 RM (Mil) EXPORT ITEMS 2016 RM (Mil) Share (%) Change (Value) Change (%)
277,922.1 287,726.0 100.0 9,803.9 3.5
137,462.3 TOTAL E&E EXPORTS 144,624.8 50.3 7,162.6 5.2
Semiconductor devices, ICs, transistors and
25,812.9 27,593.1 9.6 1,780.2 6.9
18,979.8 valves 20,285.4 7.1 1,305.5 6.9
Telecommunication equipment & parts
14,355.2 Parts & accessories for office machines 15,385.0 5.3 1,029.8 7.2
29,694.7 & automatic data processing machines 30,092.7 10.5 398.0 1.3

Electrical machinery & apparatus
Automatic data processing machines and

magnetic & optical readers

Destinasi Eksport Utama E&E adalah: Major E&E export destinations were:

2015 RM (Mil) DESTINATIONS 2016 RM (Mil) Share (%) Change (Value) Change (%)

277,922.1 TOTAL E&E EXPORTS 287,726.0 100.0 9,803.9 3.5

42,493.8 Singapore 47,183.8 16.4 4,690.0 11.0

42,189.0 United States of America 46,638.6 16.2 4,449.6 10.5

43,217.1 People's Republic of China 42,884.7 14.9 -332.5 -0.8

29,339.4 Hong Kong 29,266.9 10.2 -72.5 -0.2

18,381.8 Japan 18,218.9 6.3 -163.0 -0.9

Program yang dilaksanakan untuk mempromosikan eksport Programmes undertaken to promote exports of E&E sector
in 2016 include:
sektor E&E pada 2016 termasuk:

International Sourcing Programme in Semicon West 2016 Global Sourcing and Partner
conjunction with SEMICON Southeast 12-14 July 2016 Development Programme with IBM
Asia 2016 Moscone Center, 17 August 2016
26 April 2016 San Francisco, USA Menara MATRADE,
SPICE Arena, Penang, Malaysia Kuala Lumpur, Malaysia
Sales Generated
RM82.2 million RM112,000.00 per module
RM191.6 million per year (collaborative value)

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International Sourcing Programme Export Acceleration Mission (EAM) on Seminar On E&E : Semiconductor
(INSP) On Electrical & Electronic Green Products (Solar, LED & Energy The Beginning Of A New Era
Products in Kuala Lumpur, Malaysia Saving Appliances) to Phnom Penh, 6 December 2016
5 October 2016 Cambodia Menara MATRADE, Kuala Lumpur,
Menara MATRADE, 2-4 November 2016 Malaysia
Phnom Penh, Cambodia
RM 88.2 million Not Applicable
Sales Generated

RM 99.2 million

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

Buyer-Seller meetings held alongside SEMICON Southeast Asia 2016

INTERNATIONAL SOURCING PROGRAMME (INSP) IN CONJUNCTION WITH
SEMICON SOUTHEAST ASIA 2016

SEMICON Southeast Asia (SEA) 2016, pameran mikroelektronik SEMICON Southeast Asia (SEA) 2016 is a leading microelectronics
terkemuka di rantau SEA, menarik 6,125 pelawat dari setiap event held within the South East Asian region. The event attracts
segmen dan sektor industri mikroelektronik global termasuk more than 6,000 visitors from every segment and sector of the
semiconductor, light emitting diodes (LEDs), organic light emitting global microelectronic industry. This includes semiconductors,
diodes (OLEDs), photovoltaic, micro-electromechanical system light emitting diodes (LEDs), organic light emitting diodes
(MEMs) and printed/ flexible electronics. (OLEDs), photovoltaic, micro-electromechanical system (MEMs)
and printed / flexible electronics.
Bagi INSP anjuran MATRADE yang diadakan bersempena
dengan pameran itu, sebanyak 64 mesyuarat perniagaan MATRADE organised an Incoming Sourcing Programme held
diadakan antara lapan pembeli (iaitu China-1; ROK-1; Hungary-1; in conjunction with SEMICON Southeast Asia 2016, bringing
Filipina-1; Myanmar-2; Singapura-2) yang menjana jumlah jualan together eight international buyers from China, Republic of
sebanyak RM82.2 juta. Produk yang dibekalkan termasuk flexible Korea, Hungary, the Philippines, Myanmar and Singapore.
printed circuits, IoT solutions, solar system solutions, high precision Thirty-eight Malaysian companies (suppliers) took part in a
replacement machine parts, LED lightings and optical fibre cables. total of 64 business meetings with international buyers.

The event generated total sales of RM82.2 million. Products
sourced from Malaysian companies include flexible printed
circuits, IoT solutions, solar system solutions, high precision
replacement machine parts, LED lighting and optical fibre cables.

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SEMICON WEST 2016

‘SEMICON West 2016’ diadakan di Moscone Center, San SEMICON West 2016 was held at Moscone Center, San
Francisco, California, Amerika Syarikat dari 12 - 14 Julai 2016. Francisco, California, USA from 12 - 14 July, 2016. Organised
Pameran ini telah dianjurkan selama 46 tahun berturut-turut consecutively for the past 46 years by SEMI, SEMICON West
oleh SEMI, dan ia tetap merupakan acara utama bagi industri remains the premier event for the global microelectronics
mikroelektronik secara global, yang menampilkan produk industry, featuring manufactured products and technologies
dan teknologi pembuatan untuk semiconductor, photovoltaics, for semiconductors, photovoltaics, MEMS, solid state lighting,
MEMS, solid state lighting, flexible electronics dan teknologi yang flexible electronics and related technologies. Yearly, for more
berkaitan. SEMICON West telah menjadi tumpuan tahunan than forty-five years, SEMICON West has been the focal point
untuk mendapatkan maklumat terkini tentang teknologi dan for obtaining the latest information on the technologies and
prestasi yang memacu perkembangan mikroelektronik dan trends that drive innovation and development in microelectronics
semikonduktor. and semiconductors.

Ini merupakan kali ke-lapan MATRADE mengambil bahagian The 2016 involvement in the trade show marked MATRADE’s
dalam SEMICON West dalam Pavilion Malaysia (2007, 2008, eighth participation in SEMICON West, with MATRADE and
2011, 2012, 2013, 2014, 2015). Malaysian private companies coming together under a dedicated
Malaysia Pavilion. MATRADE’s previous involvement in SEMICON
Sejumlah RM191.6 juta jualan telah dihasilkan daripada West were in the years 2007-2008 and 2011-2015.
pameran ini oleh syarikat-syarikat Malaysia. Antara produk
dan perkhidmatan yang dipromosikan oleh syarikat Malaysia di Products and services exhibited by Malaysian companies
SEMICON West 2016 adalah tertumpu dalam sektor pembuatan were primarily in manufacturing, including rubber gloves for
dan peralatan pengujian termasuklah sarung tangan getah untuk clean room and test equipment. Companies also offered E&E
clean room . Syarikat-syarikat ini juga menawarkan perkhidmatan related services, including design and assembly, OEM contract
termasuk rekaan and pemasangan, perkhidmatan pembuatan manufacturing services, precision tooling and fabrication of
kontrak OEM, precision tooling and fabrication of parts and parts and components, inspection machines, automatic test
components, mesin pemeriksaan, peralatan ujian automatik, equipment, flexible circuits and integrated circuit substrates.
flexible circuits dan integrated circuit substrates.
Malaysian companies generated total sales of RM191.6 million
at the end of the event.

SEMICON West Entrance to Malaysian Pavilion in Moscone Center, San Francisco

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IBM’s representative briefing participants

GLOBAL SOURCING & PARTNER DEVELOPMENT PROGRAMME WITH IBM

The Global Sourcing and Partner Development Programme with IBM The Global Sourcing and Partner Development Programme with
adalah sebahagian daripada inisiatif di bawah Bidang Ekonomi IBM, is part of the nation’s E&E National Key Economic Area
Utama Negara (NKEA) untuk E&E dan Strategi Eksport Nasional (NKEA) and the National Export Strategy initiative to promote
untuk mempromosikan Internet of Things (IoT) melalui pendekatan Internet of Things (IoT). Internet of Things will be promoted via
bersepadu perkongsian syarikat gergasi-PKS. IBM, sebahagian the embedded system industry, through an integrated approach
daripada Konsortium Internet Perindustrian, berfungsi sebagai of large corporation-SMEs partnership. IBM, as part of the
rakan kongsi teknologi yang baik bagi syarikat-syarikat untuk Industrial Internet Consortium, is a good technology partner
dimanfaatkan dalam usaha untuk memajukan perniagaan for companies to leverage on to expand their global business.
global secara konsisten.
Sixteen representatives from 13 Malaysian companies, together
16 wakil daripada 13 syarikat Malaysia bersama-sama dengan with one (1) representative from Malaysia Digital Economy
satu wakil dari MDEC menghadiri sesi taklimat ini. Empat Corporation (MDeC), attended the briefing session on Global
syarikat Malaysia mengadakan pertemuan perniagaan dengan Sourcing & Partner Development Programme with IBM. Four
IBM. Perbincangan mereka tertumpu kepada bidang kerjasama Malaysian companies had business meetings with IBM, focusing
dalam menggunakan platform aplikasi pembangunan cloud on areas of collaboration in utilising IBM’s ‘Bluemix’ cloud
‘Bluemix’ IBM untuk modul/ penyelesaian kognitif IoT yang application development platform for IoT cognitive module/
diperlukan oleh pelanggan IBM. Disamping itu, satu syarikat solutions. Another company was keen on incorporating IoT
bertanya mengenai penggabungan penyelesaian IoT untuk solutions for efficient manpower deployment in its operation.
penggunaan tenaga manusia yang cekap dalam operasinya. Total collaborative value of this promotional activity amounted
Jumlah nilai kolaborasi berjumlah RM112,000.00 bagi setiap to RM112,000.00 per module per year
modul setahun.

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INTERNATIONAL SOURCING PROGRAMME (INSP) ON ELECTRICAL & ELECTRONIC (E&E) PRODUCTS
AND SERVICES IN KUALA LUMPUR, MALAYSIA

INSP E&E telah diadakan di Dewan Perdana, Menara MATRADE pada An INSP focused on the E&E industry was held at Perdana
5 Oktober 2016 disertai oleh 15 pembeli asing yang berminat dengan Hall, Menara MATRADE on 5 October 2016. The event brought
semikonduktor, elektronik, elektrik, sarung tangan getah, precision together 15 foreign buyers in the semiconductor, electronics,
tooling, tenaga boleh diperbaharui dan produk elektronik pengguna. electrical, rubber gloves, precision tooling, renewable energy
and consumer electronics sector.
Sebanyak RM88.2 juta jualan dijanakan dalam program ini dan
kebanyakan syarikat optimis bahawa MATRADE akan terus The INSP generated total sales of RM88.2 million as a result
mengadakan program sebegini pada masa akan datang. of the one-day event.

Foreign buyers in discussion with a Malaysian lighting company

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Business meetings between buyers and sellers

EXPORT ACCELERATION MISSION (EAM) ON GREEN PRODUCTS TO PHNOM PENH, CAMBODIA

MATRADE menganjurkan EAM Produk Hijau yang MATRADE organised an EAM on Green Products focused
mempromosikan peralatan solar, LED dan penjimatan tenaga on solar, LED and energy saving appliances to Phnom Penh,
ke Phnom Penh, Kemboja dari 2-4 November 2016. Program Cambodia from 2-4 November 2016. Twelve Malaysian
yang disusun termasuklah seminar mengenai “Peluang companies participated in the EAM. The mission had a full
Perniagaan Kemboja-Malaysia dalam Produk Hijau” diikuti schedule, including a business seminar on “Cambodia – Malaysia
dengan sesi padanan perniagaan, lawatan dan pertemuan Business Opportunities in Green Products,” a business matching
dengan bakal pelanggan/ pemilik projek dan sesi ramah mesra session, ground visits and meetings with potential clients and
dengan profesional Malaysia di Kemboja. project owners as well as a networking session with Malaysian
professionals based in Cambodia.
Seminar ini dihadiri oleh 163 orang, yang terdiri daripada
pegawai kerajaan Kemboja, komuniti perniagaan, persatuan The seminar was attended by 163 people, including Cambodian
/ dewan perniagaan dan perwakilan Malaysia. Sebanyak 108 government officials, the local business community, business
mesyuarat perniagaan telah disusun untuk 12 syarikat Malaysia, associations/ chambers and Malaysian delegates. A total of
yang telah menjana jualan sebanyak RM99.2 juta. Produk 108 business meetings were arranged between Cambodian
dan perkhidmatan yang dibekalkan termasuk penyelesaian businesses and Malaysian companies. Total sales generated
sistem solar, penyelesaian pencahayaan LED dan penyelesaian at the event were estimated at RM99.2 million. Green products
penjimatan tenaga untuk fasiliti penghawa dingin/penyejuk. and services of interest to the Cambodian market include solar
system solutions, LED lighting solutions and energy saving
solutions for air-conditioning and chilling facilities.

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SEMINAR ON E&E “SEMICONDUCTORS : THE BEGINNING OF A NEW ERA”

MATRADE telah menganjurkan Seminar “Semikonduktor: A focused industry seminar on “Semiconductors: The Beginning
Permulaan Era Baru” di Menara MATRADE pada 6 Disember of a New Era” was organised by MATRADE on the 6 December
2016. Ia adalah sebahagian daripada usaha berterusan 2016 at Menara MATRADE, Kuala Lumpur. It was part of
MATRADE untuk melibatkan komuniti perniagaan E&E dan ICT MATRADE’s on-going effort to engage Malaysian E&E and
Malaysia dan memberi maklumat terkini mengenai prestasi ICT business communities to explore the latest developments,
pasaran dan masa depan industri semikonduktor. market trends, as well as the future of the semiconductor
industry in Malaysia.
Penceramah di seminar ini ialah Dr. David Lacey, Pengarah
Penyelidikan & Inovasi dari Osram Opto Semiconductors, Encik Speakers at the seminar included an impressive industry
Ng Kai Fai, Presiden Asia Tenggara untuk SEMI Singapore, Encik expert line-up - Dr. David Lacey, the Director for Research &
Mohd Parid Sulaiman, Pengarah Program Pusat Rekaan Malaysia, Innovation from Osram Opto Semiconductors; Mr. Ng Kai Fai,
Intel Technology dan Encik David Khor, Pakar Pasaran MATRADE. President Southeast Asia for SEMI Singapore; Mr. Mohd Parid
Seminar ini memberikan pandangan mengenai strategi bagi Sulaiman, Program Director for Malaysia Design Center of
syarikat Malaysia untuk meningkatkan eksport semikonduktor Intel Technology and the Market Linker for the E&E Industry
sambil memanfaatkan kehadiran Internet of Things (IoT), Big in MATRADE, Mr David Khor. The seminar provided insights on
Data, Industri 4.0 dan banyak lagi. Semasa seminar, peserta strategies for Malaysian companies to increase value of exports
juga didedahkan kepada masa depan LED dan bagaimana in the semiconductor field, while leveraging on the presence
perubahan serta perkembangan teknologi akan membentuk of Internet of Things (IoT), Big Data, Industry 4.0 and many
industri pencahayaan. other platforms. During the seminar, the participants were
also exposed to innovations in LED lighting and how changes
and development in technology will shape the lighting industry.

From left (Dato Dzulkifli Mahmud, Mr David Khor, Mr Mohd Parid, Dr David Lacey, Mr Abu Bakar Koyakutty) during the opening session of the seminar.

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PRESTASI EKSPORT DALAM SEKTOR UTAMA

EXPORT PERFORKMIMANIACDEAONF MPRAOJODRUSKEKCITMOIRAS

CHEMICALS AND CHEMICAL PRODUCTS

2016 EXPORTS

RM59.08Nilai billion

Value

Pertumbuhan
2015/ 2016

7.2%Growth

2015/ 2016

Syer daripada
jumlah export

7.5%Share of

Malaysia’s Total
Exports

DESTINASI UTAMA EKSPORT RM3.26 billion 5.Japan
MAJOR EXPORT DESTINATIONS
5.5%
1.China share

RM11.94 billion 20.2%
share
3.Thailand

RM4.64 billion 7.8%
share
2.Indonesia
4.Singapore
RM5.94 billion 10.1%
share 7.5%

RM4.42 billion share

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BAHAN KIMIA DAN PRODUK KIMIA
CHEMICALS AND CHEMICAL PRODUCTS

Sektor kimia dan produk kimia adalah salah satu industri Chemicals & chemical products sector is one of the leading
terkemuka di Malaysia, sektor ini kekal sebagai penyumbang industries in Malaysia, maintaining its second position as the
kedua terbesar kepada jumlah eksport barangan perkilangan largest contributor to Malaysia’s total exports of manufactured
Malaysia. Industri ini mempunyai hubungan yang kuat dengan goods. This industry has strong linkages to almost all other
hampir semua sektor ekonomi yang lain. Bahan kimia adalah sectors of the economy. Chemicals are key components of
komponen utama industri lain seperti automotif, elektrik dan other industries such as automotive, electrical and electronics,
elektronik, farmaseutikal dan pembinaan. pharmaceuticals and construction.

Sektor kimia dan produk kimia Malaysia mempunyai prestasi Malaysia’s chemicals and chemical product sub-sector turned in
yang kukuh pada 2016. Eksport bahan kimia dan produk a strong performance in 2016. Malaysia’s exports of chemicals
kimia Malaysia meningkat 7.0 peratus kepada RM58.99 bilion, and chemical products grew by 7.0 per cent to RM58.99 billion,
peningkatan sebanyak RM3.86 bilion berbanding RM55.13 an increase of RM3.86 billion as compared to RM55.13 billion in
bilion pada tahun 2015. Kenaikan disebabkan oleh peningkatan 2015. The increase in exports was mainly attributed to higher
eksport barangan-barangan berikut: exports of the following products:

Organic Chemicals Plastics and Articles Miscellaneous Chemical Soap, Wax, Dental Inorganic Chemicals;
Thereof Products Preparations Rare Earth Metals

RM15.51 billion RM15.40 billion Export Value RM3.27 billion RM3.05 billion

RM14.82 billion

PROGRAM & HASIL PROGRAMMES & OUTCOMES
PARTICIPATION IN K FAIR, DÜSSELDORF, GERMANY

MATRADE telah menyelaraskan penyertaan 14 syarikat Malaysia di MATRADE mounted the participation of 14 Malaysian companies
Pameran K yang terkenal di dunia di Düsseldorf, Jerman. Pameran at the world-renown K fair in Düsseldorf, Germany. Organised by
ini dianjurkan oleh Messe Düsseldorf dan diadakan setiap tiga tahun. Messe Düsseldorf, and held once every three years, K2016 ran
K2016 diadakan dari 19-26 Oktober 2016. from 19-26 October 2016.

K2016 adalah pameran perdagangan terbesar dunia dalam K2016 is the world’s largest trade fair for the plastics and rubber
industri plastik dan getah dan menarik penyertaan lebih daripada industry and attracts more than 3,000 exhibitors worldwide. It
3,000 pempamer daripada seluruh dunia. Pameran ini adalah is a nexus for suppliers of plastics and rubber machinery, raw
penghubung bagi pembekal plastik dan peralatan getah, bahan and auxiliary materials, semi-finished products, technical parts
mentah, produk separa siap dan produk plastik diperkuatkan di and reinforced plastic products – all under one roof. K is an ideal
bawah satu bumbung. K2016 adalah platform yang sesuai untuk platform to showcase products, innovations and to build business
mempamerkan produk, inovasi dan membina rangkaian perniagaan. contacts. K2016 is a ‘Trade Only’ fair in that only trade and business
Hanya pelawat perdagangan dan perniagaan yang dibenarkan visitors are allowed entry.
melawat ke Pameran K2016.
The previous K2013 attracted over 218,000 trade visitors from
K2016 telah menarik lebih dari 218,000 pengunjung perdagangan over 108 countries. Fifty-nine per cent of all trade visitors to K were
dari lebih 108 negara. 59 peratus daripada pelawat perdagangan from outside Germany – a fact that highlights the international
K2016 adalah dari luar Jerman. nature of the trade show.

Penyertaan MATRADE dengan 14 syarikat Malaysia di K2016 MATRADE’s participation with 14 Malaysian companies at K2016
menjana jualan sebanyak RM118.77 juta. Pameran ini juga generated total sales of RM118.77 million. It also amassed a
mengumpulkan sejumlah 554 pertanyaan perdagangan, total of 554 enquiries, mainly for Polyehylene protection film for
terutamanya Polyethylene protection film for electronics, automotive, electronics, automotive, building materials, plastics resins, precision
building materials, plastics resins, precision mould fabrication and mould fabrication and natural & synthetic rubber masterbatch
natural & synthetic rubber masterbatch compounds. compounds.

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Malaysian Pavillion at K2016

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Sectoral Performance

MINYAK DAN GAS

OIL AND GAS

PRODUK PETROLEUM
PETROLEUM PRODUCTS

2016 EXPORTS

RM54.50Nilai billion

Value

Pertumbuhan
2015/2016

-0.1%Growth

2015/2016

Syer daripada
jumlah export

6.9%Share of

Malaysia’s Total
Exports

DESTINASI UTAMA EKSPORT 2. China
PRODUK PETROLEUM
MAJOR EXPORT RM7.42 billion 13.6%
DESTINATIONS FOR share
PETROLEUM
PRODUCTS 3.Viet Nam

RM5.53 billion 10.1% 1.Singapore
share
35.4%
RM19.32 billion share

9.7%RM5.28 billion 4.Indonesia
share 5.Australia
RM4.12 billion 7.6%
share

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PRODUK PETROLEUM
PETROLEUM PRODUCTS

Nilai eksport Malaysia bagi produk petroleum menurun sebanyak Petroleum products was one of Malaysia’s leading manufactured
0.1 peratus kepada RM54.49 billion bagi tahun 2016 berbanding exports and accounted for 6.9 per cent of the country’s total
RM54.53 billion bagi tahun 2015 exports. In 2016, exports of petroleum products decreased
marginally by 0.1 per cent to RM54.49 billion, compared to
Walaupun terdapat sedikit penurunan, peratusan eksport RM54.53 billion in 2015.
mencatatkan kenaikan bagi eksport ke Viet Nam dan Australia
masing-masing mencatatkan peningkatan sebanyak 214.4 Despite the slight fall, exports of petroleum products to Viet
peratus dan 67.4 peratus. Nam and Australia increased by 214.4 per cent and 67.4 per
cent respectively, due to higher demand for light petroleum
Ini berdasarkan permintaan yang tinggi bagi bahan light petroleum distillates and petroleum spirit for motor vehicles.
distillates diterima daripada Viet Nam, Australia, Nigeria,
Myanmar dan Thailand manakala produk petroleum spirit untuk
kenderaan bermotor diterima daripada Viet Nam dan Thailand.

Lima produk utama eksport petroleum adalah seperti berikut:
The top five exports of petroleum products were:

Petroleum oils, Bituminous mixtures Petroleum gases Oils & other products Petroleum jelly, mineral
not crude from natural asphalt, of the distillation of waxes & similar
natural & petroleum Export Value high temperature products

bitumen RM2.39 billion coal tar

RM46.06 billion RM2.40 billion RM2.19 billion RM0.76 billion

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GAS ASLI CECAIR
LIQUIFIED NATURAL GAS (LNG)

Gas asli cecair (LNG) menyumbang 49.8 peratus dan merupakan LNG exports accounted for 49.8 per cent and was the largest
peyumbang terbesar kepada sektor galian. Eksport LNG constituent of the exports of mining goods in 2016. Exports of
menyusut sebanyak 28.2 peratus kepada RM32.01 billion liquefied natural gas (LNG) shrank 28.2 per cent to RM32.02
pada tahun 2016 berbanding RM44.60 bilion pada tahun 2015. billion from RM44.60 billion in 2015. In the year under review
Pengurangan ini disebabkan kejatuhan purata nilai seunit (AUV) LNG’s share of Malaysia’s total exports fell to 4.1 per cent
manakala jumlah adalah tidak berubah. from 5.7 per cent in 2015. The decrease in exports was due to
the drop in average unit value (AUV), while volume remained
unchanged.

2016 EXPORTS

RM32.02Nilai billion

Value

Pertumbuhan
2015/2016

-28.2%Growth

2015/2016

Syer daripada
jumlah export

4.1%Share of

Malaysia’s Total
Exports

4. China

RM3.12 billion 9.7% 1. Japan

DESTINASI UTAMA 5. Egypt share 61.3%
EKSPORT 0.3% RM19.63 billion share
GAS ASLI CECAIR RM0.08 billion share
MAJOR EXPORT
DESTINATIONS 3.Taiwan
FOR LNG
RM3.53 billion 11.0% 2. Korea
share
17.3%
RM5.53 billion share

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PETROLEUM MENTAH
CRUDE PETROLEUM

Petroleum mentah menyumbang 2.8 peratus kepada jumlah Crude petroleum contributed 2.8 per cent of Malaysia’s total
keseluruhan eksport Malaysia dan 34.6 peratus kepada sektor exports and 34.6 per cent of total exports of mining goods.
galian. Eksport pada 2016 adalah RM22.27 billion, pengurangan Exports of crude petroleum in 2016 were valued at RM22.27
sebanyak 14.6 peratus daripada 26.08 billion berbanding tahun billion, a contraction of 14.6 per cent from RM26.08 billion in
2015 disebabkan oleh harga pasaran minyak mentah yang 2015. The sharp decline was attributed mainly to lower crude
lebih rendah. oil prices.

2016 EXPORTS

RM22.27Nilai billion

Value

Pertumbuhan
2015/2016

-14.6%Growth

2015/2016

Syer daripada
jumlah export

2.8%Share of

Malaysia’s Total
Exports

DESTINASI UTAMA EKSPORT 3. Thailand
PETROLEUM MENTAH
RM4.63 billion 20.8%
share
MAJOR EXPORT 4. Singapore

DESTINATIONS FOR CRUDE 2. India RM1.79 billion 8.1%
PETROLEUM share
23.6%
RM5.26 billion share 5. Indonesia

6.2% 1. Australia

RM1.39 billion share 28.1%

RM6.25 billion share

66 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

MATRADE mounted nine programmes in the oil and gas industry throughout 2016.

Offshore Technology International Sourcing Offshore Technology Export Acceleration Mission
Conference Programme (INSP) in Conference (OTC ) Houston (EAM) on Oil & Gas to Tehran
(OTC) Asia conjunction with OTC Asia in conjunction with the 21st
2 – 5 March International Oil, Gas, Refining
22 – 25 March 22- 23 March Houston, USA & Petrochemical Exhibition
Kuala Lumpur, Malaysia Kuala Lumpur, Malaysia
(IOGRPE 2016)
RM83.61 million 5 – 8 May
Tehran, Iran

Sales Generated

RM131.57 million RM506.24 million RM184.7 million

Export Acceleration OGET - Oil & International Sourcing Abu Dhabi International Export Acceleration
Mission (EAM) on Oil & Gas Thailand + Programme (INSP) Petroleum Exhibition & Mission (EAM) on Oil &
Gas in conjunction with Petrochemical ASIA in conjunction with
Offshore Northern Seas MOGSEC Conference Gas to Brunei
2016 28 – 30 September (ADIPEC) 2016 15 – 17 November
(ONS) 2016 6 – 8 September Kuala Lumpur, 7 – 10 November Bandar Seri Begawan,
29 August – 1 Bangkok, Thailand Malaysia
Abu Dhabi, Brunei
September UAE
Stavanger, Norway

Sales Generated

RM593.56 million RM55.2 million RM393.42 million RM 397.32 million RM 139.11 million

OFFSHORE TECHNOLOGY CONFERENCE (OTC) ASIA 2016

Edisi ke-2 OTC Asia ini telah diadakan pada 22-25 Mac 2016 The 2nd edition of OTC Asia held on 22-25 March 2016 at Kuala
di Pusat Konvensyen Kuala Lumpur dan dirasmikan oleh YAB Lumpur Convention Centre was officially launched by the Prime
Perdana Menteri, Dato Seri Najib Tun Razak. Terdapat lebih Minister, Dato Seri Najib Tun Razak. The international event
daripada 300 peserta mengambil bahagian termasuk lapan attracted more than 300 exhibitors including eight country
Pavilion Negara seperti Australia, Kanada, China, Korea, Belanda, pavilions from Australia, Canada, China (PRC), Korea (ROK),
Norway, Singapura dan Malaysia diwakili oleh MATRADE dengan the Netherlands, Norway and Singapore.
keluasan ruang 260 meter persegi untuk menempatkan 20
syarikat/ pempamer. MATRADE coordinated the participation of 20 companies at the
Malaysian Pavilion. The majority of Malaysian companies were
Kebanyakan daripada peserta pameran di bawah MATRADE SMEs keen to offer their expertise in mid and downstream areas.
ialah syarikat PKS yang menawarkan kepakaran mereka di Throughout the four-day event, Malaysian exhibitors generated
dalam industri pertengahan dan kecil-kecilan. Program selama RM83.61 million in potential sales for various services including
empat hari ini telah menjana RM83.61 juta jualan berpotensi control system, logistics, pipeline rehabilitation, engineering
bagi perkhidmatan sistem kawalan, logistik, pemulihan saluran consultancy and simulation analysis.
paip, perundingan kejuruteraan dan analisis simulasi.
MIT Technologies Sdn Bhd, one of the Malaysian exhibitors,
Salah satu daripada peserta pameran, MIT Technologies Sdn Bhd was awarded the ‘Spotlight on New Technology Award’ by
telah menerima ‘Spotlight on New Technology Award’ untuk OTC OTC Asia 2016 for its invention of a new intelligent downhole
Asia 2016 bagi ciptaan intelligent downhole circulating tool (iCWD). circulating tool (iCWD).

LAPORAN TAHUNAN 2016 ANNUAL REPORT 67

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OTC Asia 2016, Kuala Lumpur

INTERNATIONAL SOURCING PROGRAMME (INSP) IN CONJUNCTION WITH OTC ASIA 2016

Bersempena dengan pameran OTC Asia 2016, Incoming Sourcing In conjunction with OTC Asia 2016, MATRADE mounted an
Programme (INSP) telah diadakan pada 22-23 Mac 2016. INSP from 22 – 23 March 2016. The two-day programme saw
Program dua hari itu melibatkan penyertaan 25 pembeli dari the participation of 25 foreign buyers from 12 countries with a
12 negara dengan sejumlah 42 wakil dari 50 syarikat Malaysia total of 42 representatives supporting the sourcing interests
yang menyediakan pelbagai perkhidmatan, dan produk untuk of the foreign buyers. These buyers were matched with 50
industri minyak dan gas. Sebanyak 290 pertemuan perniagaan Malaysian companies, culminating in a total of 290 business
telah diaturkan di antara syarikat-syarikat Malaysia dengan meetings. The INSP generated potential sales of RM131.57
bakal pembeli. million with the bulk of interest focused on oil and gas-related
services and products, especially vessel conversion to seismic
Potensi jualan yang dijanakan dari program 2 hari ini berjumlah vessel (VSO), virtual learning systems, inspection recruitment
RM131.57 juta. Produk dan perkhidmatan yang menyumbang services, mud logging services and engineering consultancy.
kepada jualan adalah daripada Inspection, Vessel conversion to
seismic vessel (VSO), Virtual learning system, Inspection recruitment
services, mud logging services and engineering consultancy.

OTC Houston

OTC HOUSTON

OTC 2016 telah diadakan di Houston, Texas dari 2-5 Mei 2016. OTC Houston 2016, held from 2-5 May 2016, saw the
Tahun ini menyaksikan 2,600 syarikat dari 47 negara mengambil participation of 2,600 companies from 47 countries, of which
bahagian dalam acara tahunan ini. Kira-kira 51 peratus daripada 51 per cent were foreign exhibitors.
semua peserta pameran ialah syarikat antarabangsa.
A total of 12 Malaysian oil and gas companies comprising 10
Sebanyak 12 syarikat minyak dan gas Malaysia yang terdiri SMEs and two major industry players and two government
daripada 10 syarikat PKS dan dua industri utama dan dua agensi agencies took part in the exhibition housed under the Malaysia
kerajaan mengambil bahagian dalam pameran ini di bawah Pavilion. In the four-day event, Malaysian exhibitors generated
Pavilion Malaysia. Sepanjang empat hari pameran berlangsung, RM506.2 million in potential sales and received more than 400
syarikat Malaysia telah menjana RM506.2 juta jualan berpotensi business inquiries.
dan menerima lebih daripada 400 pertanyaan perniagaan.

68 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

EXPORT ACCELERATION MISSION (EAM) ON OIL & GAS TO TEHRAN IN CONJUNCTION WITH THE 21ST
INTERNATIONAL OIL, GAS, REFINING & PETROCHEMICAL EXHIBITION (IOGRPE 2016)

MATRADE telah menganjurkan penyertaan 11 syarikat Malaysia MATRADE organised the participation of 11 Malaysian companies
dalam Misi Akselerasi Eksport (EAM) ke Tehran, Iran sempena in the Export Acceleration Mission to Tehran, Iran in conjunction
pameran ke-21 Minyak, Gas, Penapisan & Petrokimia (IOGRPE with the 21st International Oil, Gas, Refining & Petrochemical
2016) yang berlangsung dari 3 hingga 8 Mei 2016. Pameran Exhibition (IOGRPE 2016) that was held from 3 - 8 May 2016.
ini menarik penyertaan lebih daripada 2,000 peserta termasuk The exhibition attracted the participation of over 2,000 exhibitors
hampir 900 peserta dari negara-negara asing seperti India, Jepun, with more than 900 foreign participants from countries such
Korea, Kanada, Denmark, Perancis, United Kingdom, Indonesia, as India, Japan, Korea, Canada, Denmark, France, the United
Brazil, China dan Jerman. Negara-negara ASEAN diwakili oleh Kingdom, Indonesia, Brazil, China (PRC) and Germany. Among
peserta dari Malaysia dan Singapura. ASEAN countries, only Malaysia and Singapore were present.

EAM ini telah menghubungkan syarikat-syarikat Malaysia dengan The EAM facilitated active networking between Malaysian
ahli-ahli dari Iran Chambers of Commerce, Industries, Mines dan companies and members of Iran Chambers of Commerce,
Agriculture (ICCIMA). Selain itu, para peserta turut mengadakan Industries, Mines and Agriculture (ICCIMA). More than 70
mesyuarat dengan beberapa player utama termasuk syarikat meetings were also arranged with major industry players
National Iran Oil, Petropas, Society of Iran, Industri Petroleum including National Iran Oil company, Petropas, Society of Iranian,
dan Pembangunan Kumpulan Farakaran. Petroleum Industry and Farakaran Development Group. Sales
generated during the EAM was valued at RM184.47 million.
Melalui EAM ini, potensi jualan bernilai RM184.47 juta dijanakan Much of the interest revolved around various Oil & Gas - related
dengan lebih 70 mesyuarat perniagaan telah diatur. Antara services such as data analysis systems, mechanical pipelines,
perkhidmatan dirundingkan termasuk sistem analisis data, Non-Destructive Testing (NDT) services, Pressure Volume
talian paip mekanikal, Non-Destructive Testing (NDT) services, Temperature (PVT) services and catalyst waste management
Pressure Volume Temperature (PVT) services and catalyst waste systems.
management systems.

IOGRPE 2016, Tehran, Iran

EXPORT ACCELERATION MISSION (EAM) ON OIL & GAS IN CONJUNCTION WITH
OFFSHORE NORTHERN SEAS (ONS) 2016

Ini merupakan penyertaan kali ketiga MATRADE di Offshore This was MATRADE’s third time participating at Offshore
Northern Seas (OMS). Misi Akselerasi Eksport dianjurkan Northern Seas with 11 Malaysian oil & gas companies
bersempena pameran ini dari 27 Ogos-1 September 2016. taking part in the event. Total sales generated amounted to
Sebanyak 11 buah syarikat minyak dan gas Malaysia telah RM593.56 million. There was strong interest for O&G waste
menyertai program ini. heat recovery unit, parts for catalysts, drilling and safety
equipment, geophysics systems, online & on-stream cleaning
Potensi jualan yang dijana berjumlah RM593.56 juta di processes, wellbore integrity services and pipeline inspection
mana produk dan perkhidmatan yang dicari termasuk unit services.
pemulihan haba buangan, bahagian-bahagian untuk pemangkin,
penggerudian dan peralatan keselamatan, sistem geofizik, aliran
proses pembersihan atas talian, wellbore integrity services dan
perkhidmatan pemeriksaan saluran paip.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 69

Embracing Change, Spurring Growth

Offshore Northern Seas 2016, Stavanger, Norway

OGET - OIL & GAS THAILAND AND PETROCHEMICAL ASIA 2016

OGET 2016 adalah salah satu daripada pameran perdagangan OGET 2016 is a renowned oil and gas exhibition in Thailand
yang terkenal di Thailand yang melibatkan pembangunan specialising in the development of offshore resources, drilling,
sumber luar pesisir, memberi tumpuan kepada penggerudian, exploration, production and environmental protection. OGET
penerokaan, pengeluaran dan perlindungan alam sekitar. OGET is held annually at Bangkok International Trade and Exhibition
diadakan setiap tahun di Pusat Perdagangan dan Pameran Centre (BITEC). MATRADE’s inaugural participation in 2016
Bangkok (BITEC). Penyertaan sulung MATRADE pada 2016 ini under a Malaysia Pavilion, attracted the participation of 10
telah menarik penyertaan 25 wakil daripada 10 syarikat Malaysia. Malaysian companies.

Pameran yang berlangsung selama 3 hari ini menerima kira-kira The 3-day OGET 2016 received more than 3,500 trade visitors
3,587 pelawat perdagangan termasuk lebih daripada 1,185 including over 1,200 foreign trade visitors from the UK, USA,
pelawat perdagangan asing dari UK, Amerika Syarikat, Jerman, Germany, Japan, South Korea, Taiwan, China, Indonesia, India,
Jepun, Korea Selatan, Taiwan, China, Indonesia, India, Hong Hong Kong, Singapore as well as from Malaysia. Besides
Kong, Singapura dan juga Malaysia. Selain Malaysia, astaka Malaysia, other noteworthy national pavilions were Singapore,
kebangsaan yang lain adalah dari Singapura, India & China. India and China. OGET 2016 was officiated by Mr. Suriyan
Pameran ini dirasmikan oleh Encik Suriyan Apiraksattayakul, Apiraksattayakul, Deputy General of Ministry of Energy and
Timbalan Ketua Kementerian Tenaga dan Jabatan Mineral Bahan Department of Mineral Fuel. He was also the lead during the
Api dan mengepalai lawatan VIP ke Astaka Malaysia. VIP visit to the Malaysia Pavilion.

Terdapat lebih daripada 100 mesyuarat telah diatur dengan Throughout the event, more than 100 meetings were arranged,
jualan yang dijana berjumlah RM55.22 juta. Antara produk with sales outcomes locked at approximately RM55.22 million.
dan perkhidmatan dirundingkan termasuk sistem elektrik dan Among the products and services most actively negotiated
peralatan penghantaran, saluran getah, perkhidmatan kapal on-site were electrical systems and transmission equipment,
marin dan penyelesaian pembersihan kimia. flexible hose, marine vessel services and chemical cleaning
solutions.

Crowd at Malaysian Pavillion OGET 2016, Thailand Thai VIP visit to the Malaysian Pavillion

70 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

INTERNATIONAL SOURCING PROGRAMME (INSP) IN CONJUNCTION WITH THE 3RD MALAYSIA OIL &
GAS SERVICES EXHIBITION AND CONFERENCE (MOGSEC) 2016

Untuk kali ketiga, MATRADE telah berjaya menganjurkan The INSP was held from 28 & 29 September at Hall 2, Kuala
Program Penyumberan Antarabangsa (INSP) bersempena Lumpur Convention Centre, KLCC. The two-day programme
Pameran dan Persidangan Minyak dan Gas Malaysia edisi ke-3 involved eight buyers from Myanmar and United Arab Emirates
(MOGSEC) 2016. MOGSEC adalah satu pameran sulung untuk with total of 13 representatives and 30 Malaysian companies
perkhidmatan minyak dan gas yang dianjurkan oleh Malaysia in the oil & gas sector, offering various products and services.
Oil and Gas Services Council (MOGSC). A total of 130 business meetings were arranged between the
Malaysian companies and international buyers.
INSP ini telah diadakan pada 28 & 29 September di Dewan
2, Pusat Konvensyen Kuala Lumpur, KLCC. Program 2 hari itu The two-day programme generated total sales of RM393.42
melibatkan 13 pembeli diwakili lapan syarikat dari Myanmar dan million. Among the products and services sourced were: oil &
United Arab Emirates serta 30 syarikat Malaysia dari pelbagai gas equipment and parts, oil & gas tank projects, rig cooling
kategori produk dan perkhidmatan. Sebanyak 130 mesyuarat services, well testing support equipment services, vessel
perniagaan telah diatur antara syarikat-syarikat Malaysia dan monitoring systems, remote monitoring, manpower supply
pembeli ini. and services, transportation and logistics, services gas and
saturation logging and simulation study.
Program ini telah menjana jualan keseluruhan sebanyak
RM393.42 juta. Antara produk dan perkhidmatan yang
dirundingkan termasuk peralatan minyak & gas, projek tangki
minyak dan gas, perkhidmatan penyejukan rig, peralatan
sokongan untuk perkhidmatan ujian telaga, sistem pemantauan
vesel, pemantauan jauh, bekalan tenaga kerja dan perkhidmatan,
pengangkutan dan logistik, perkhidmatan gas, saturation logging
dan kajian simulasi.

Business meetings with foreign buyers International foreign buyers at MOGSEC 2016

ABU DHABI INTERNATIONAL PETROLEUM EXHIBITION & CONFERENCE (ADIPEC) 2016

MATRADE menyelaras penyertaan Malaysia dalam ADIPEC MATRADE coordinated Malaysia’s participation in ADIPEC 2016
2016 di Abu Dhabi, UAE. Acara ini berlangsung dari 7-10 from 7 - 10 November 2016. The trade show was held at Abu
November 2016 pada Pusat Pameran Kebangsaan Abu Dhabi Dhabi National Exhibition Centre (ADNEC), in Abu Dhabi, UAE.
(ADNEC). Tahun ini merupakan penyertaan ketiga MATRADE This was MATRADE’s third participation in ADIPEC – the largest
dalam pameran ikonik minyak & gas ikonik yang terbesar di oil & gas show in the Middle East.
Timur Tengah.
MATRADE brought together 25 representatives from 10
MATRADE membawa 25 wakil daripada 10 syarikat Malaysia Malaysian companies comprising small-medium enterprises
yang terdiri daripada perusahaan kecil dan sederhana. Mereka and corporations to showcase oil and gas-related products
mempromosikan produk dan perkhidmatan di Pavilion Malaysia and services. Depressed global prices for crude oil affected the
yang terletak di Dewan 12 ADNEC. Sentimen umum terhadap flow of visitors to the exhibition, but did not hinder Malaysian
harga minyak mentah yang merudum telah memberi kesan companies from raking in good leads and potential sales. At

LAPORAN TAHUNAN 2016 ANNUAL REPORT 71

Embracing Change, Spurring Growth

kepada aliran pengunjung ke pameran itu; namun ianya tidak the end of the four-day event, sales generated by Malaysian
menghalang syarikat-syarikat Malaysia yang mengambil O&G companies reached RM397.32 million.
bahagian untuk merekodkan potensi jualan berjumlah RM397.32
juta.

Briefing to Malaysian participants Malaysian participants in discussion with foreign buyers

EXPORT ACCELERATION MISSION (EAM) ON OIL & GAS TO BRUNEI

Misi Akselerasi Eksport ke Brunei ini direka untuk memanfaatkan The Export Acceleration Mission to Brunei was organised
negara Brunei dan Malaysia sebagai anggota Kawasan with the aim of leveraging on Brunei and Malaysia’s joint
Pertumbuhan ASEAN Brunei-Indonesia-Malaysia-Filipina membership in Brunei-Indonesia-Malaysia-Philippines East
(BIMP-EAGA) dan merebut peluang dan kelebihan sebagai ASEAN Growth Area (BIMP-EAGA) to increase intra-ASEAN
ahli ASEAN. 16 syarikat Malaysia yang diwakili oleh 24 wakil trade. The Malaysian delegation consisted of major oil and gas
menyertai misi ini. Delegasi itu terdiri daripada syarikat minyak players from 16 Malaysian companies.
dan gas utama dan PKS.
The mission programme included a sharing session with
Program ini dimulakan dengan perkongsian pengalaman dan Malaysian diaspora working in Brunei and a Seminar on Doing
maklumat oleh rakyat Malaysia yang tinggal dan bekerja di Business in Brunei with speakers from the Brunei Government.
Brunei. Peserta juga diberi taklimat berkenaan peluang dan A total of 160 meetings were arranged after the seminar event
peraturan di Brunei semasa Seminar Menjalankan Perniagaan with more than 90 Brunei companies. The meeting generated
di Brunei oleh wakil dari Kerajaan Brunei. potential sales of RM 139.11 million.

160 mesyuarat telah diatur selepas sesi seminar dengan
pendaftaran lebih daripada 90 syarikat Brunei yang berminat
untuk berunding dengan syarikat-syarikat Malaysia untuk
meneroka pasaran Brunei. Potensi jualan yang dijana hasil
rundingan ini adalah sebanyak RM 139.11 juta.

Malaysian companies at Export Acceleration Mission on Oil and Gas to Brunei

72 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

PRESTASI EKSPORT DALAM SEKTOR UTAMA

EXPORT PERFORMMEASNINCEDOAFNMPAEJROARLSAETCATNORS

MACHINERY AND EQUIPMENT

Malaysia mencatat jumlah dagangan sebanyak RM102.7 billion Malaysia’s total trade of machinery, equipment and parts
bagi industri Mesin dan Peralatan (M&E), kenaikan 7.5 peratus (M&E) totaled RM102.7 billion, an increase of 7.5 per cent from
berbanding RM95.5 billion pada tahun 2015. Eksport bagi RM95.5 billion in 2015. Exports of M&E sector rose 4.2 per cent
industri tersebut naik sebanyak 4.2 peratus kepada RM37.6 to RM37.6 billion, while imports grew faster at 9.6 percent to
billion manakala import juga mencatatkan pertambahan 9.6 RM65.0 billion. The increase in exports was attributed to the
peratus kepada RM65.0 billion. Peningkatan eksport adalah following products:
disumbangkan oleh produk-produk berikut:

Heating & cooling Other machinery Air pumps and Civil Engineering & Taps, cocks
equipment & parts specialized for compressors contractors’ plant & & valves
particular industries
Export Value equipment RM1.4 billion
RM7.8 billion RM7.8 billion
RM4.2 billion RM3.9 billion

2016 EXPORTS

RM37.68Nilai billion

Value

Pertumbuhan
2015/2016

4.2%Growth

2015/2016

Syer daripada 5. China
jumlah export
RM2.3 billion 6.1%
4.8%Share of share

Malaysia’s Total 3.USA 4. Thailand
Exports
7.3% 7.1%RM2.6 billion 1. Singapore
RM2.7 billion share share
18.7%
DESTINASI RM7.0 billion share
UTAMA EKSPORT
MAJOR EXPORT 2. Indonesia
DESTINATIONS
RM3.0 billion 8.0%
share

LAPORAN TAHUNAN 2016 ANNUAL REPORT 73

Embracing Change, Spurring Growth EXPORT PERFORMANCE OF MAJOR SECTOR

MESIN DAN PERALATAN
MACHINERY AND EQUIPMENT

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

Pada tahun 2016, MATRADE menganjurkan penyertaan syarikat- Into 2016, MATRADE organised an Export Acceleration Mission
syarikat Malaysia ke Misi Akselerasi Eksport (EAM) Industri (EAM) specifically for Machinery & Equipment companies to
Mesin dan Peralatan ke Sumatera Indonesia. Sumatra, Indonesia.

Tujuan misi tersebut adalah untuk menyediakan platform The objectives of the four-day EAM, held from 22-25 August
promosi produk mesin & peralatan ke Indonesia serta meninjau 2016 was to promote exports of Machinery & Equipment
peluang kerjasama antara syarikat Malaysia dan Indonesia. products to Indonesia – focusing on the cities of Medan and
Berdasarkan cadangan daripada Pejabat MATRADE Jakarta, Banda Acheh. Guided by MATRADE Jakarta, the mission focused
misi ini menumpukan kepada tiga sektor utama iaitu: on three main sectors namely:

z Peralatan Minyak & Gas yang mana penggunaan tenaga z Oil & Gas Machinery as gas is the dominant source of energy
di Indonesia adalah 80 peratus dari jumlah keseluruhan used in Indonesia accounting for 80 per cent of the nation’s
penggunaan tenaga nasional. total energy consumption;

z Peralatan Pertanian yang mana minyak kelapa sawit adalah z Agriculture Machinery, targeted to both the oil palm
sumber minyak sayuran terbesar yang digunakan oleh plantation and the palm oil processing industry as Indonesia
industri dunia. is one of the biggest growers and consumers of this
vegetable oil,
z Peralatan Perikanan yang mana bagi memastikan pengeluaran
makanan yang mencukupi, aktiviti ini memfokuskan z Machinery for the Fishery Industry, targeted to Banda Aceh
pembangunan penyimpanan makanan di Banda Aceh.
There were 42 business meetings held in Medan and 20
Perincian program tersebut adalah seperti di bawah: meetings held in Banda Acheh. The EAM generated RM61.84
million in sales.

EXPORT ACCELERATION MISSION(EAM)
FOR MACHINERY AND EQUIPMENT
TO SUMATRA, INDONESIA
22 – 25 OGOS 2016
MEDAN & BANDA ACEH, INDONESIA
Sales Generated

RM 61,836,142.50
(US$ 15,255,000.00)

Business meetings at Medan, Indonesia

74 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

AUTOMOTIF

AUTOMOTIVE

2016 EXPORTS

RM6.93Nilai billion

Value

1.8%Pertumbuhan
2015/2016
Growth
2015/2016

DESTINASI UTAMA EKSPORT
MAJOR EXPORT DESTINATIONS

RANK EXPORT VALUE

1 THAILAND RM1,236 million
2 CHINA RM 794.38 million
3 SINGAPORE RM 469.76 million
4 HONG KONG RM 444.04 million
5 GERMANY RM 428.02 million

LAPORAN TAHUNAN 2016 ANNUAL REPORT 75

Embracing Change, Spurring Growth

AUTOMOTIF
AUTOMOTIiVE

Jumlah dagangan bagi industri automotif Malaysia mencatatkan Total trade for Malaysia’s automotive industry recorded a
peningkatan kecil sebanyak 2.3 peratus kepada RM30.68 bilion marginal increase of 2.3 per cent to RM30.68 billion in 2016
pada 2016 berbanding tahun sebelumnya. Eksport dan import compared to the previous year. Exports and imports were
masing-masing berjumlah RM6.93 bilion dan RM23.75 bilion, RM6.93 billion and RM23.75 billion respectively, which made
yang menjadikan Malaysia sebagai pengimport bersih produk Malaysia a net importer of automotive products.
automotif.

EXPORT

Motor Vehicles’ Parts and Motor Vehicles Motorcycles, Cycles Total Exports
Components and Parts

2015 2016 % CHANGE 2015 2016 % CHANGE 2015 2016 % CHANGE 2015 2016 % CHANGE

RM3.40 RM 3.55 4.4% RM1.42 RM1.71 20.4% RM1.99 RM1.67 -16.1% RM6.81 RM6.93 1.8%
billion billion billion billion billion billion billion billion

Sumber: Prestasi Perdagangan Malaysia 2015 – 2016, MATRADE

Eksport utama produk automotif pada tahun 2016 adalah: Main exports of Automotive Products in 2016 were:

z Alat ganti & aksesori kenderaan bermotor (roda stereng dan • Motor vehicle parts (Steering wheel & column,
turus roda kemudi, aksesori kenderaan bermotor & badan, Accessories MV & Bodies, Bumpers, Wheels) increased
bampar, roda meningkat sebanyak 6.8 peratus kepada RM3.2 6.8 per cent to RM3.2 billion,
bilion;
• Parts & accessories of motorcycles & cycle valued at
z Alat ganti & aksesori motosikal bernilai RM1.67 bilion, RM1.67 billion, decreased by 16 per cent.
menurun sebanyak 16 peratus;
• Cars including station wagon grew 27.2 per cent to
z Kereta termasuk station wagon meningkat 27.2 peratus RM890.9 million,
kepada RM890.9 juta;
• Buses (Passenger motor vehicles) valued at RM496.7
z Bas (kenderaan penumpang bermotor) bernilai RM496.7 million, increased 22.2 per cent
juta, meningkat 22.2 peratus; dan
• Chassis fitted with engine for motor vehicles valued at
z Chasis yang dilengkapi enjin untuk kenderaan bermotor RM242.6 million, fell 25.1 per cent
bernilai RM242.6 juta, jatuh 25.1 peratus

IMPORT

Motor Vehicles’ Parts and Motor Vehicles Motorcycles, Cycles Total Exports
Components and Parts

2015 2016 % CHANGE 2015 2016 % CHANGE 2015 2016 % CHANGE 2015 2016 % CHANGE

RM9.88 RM 9.96 0.8% RM12.85 RM13.27 3.3% RM0.46 RM0.52 13.0% RM23.19 RM23.75 2.4%

billion billion billion billion billion billion billion billion

Sumber: Prestasi Perdagangan Malaysia 2015 – 2016, MATRADE

76 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

AUTOMOTIF
AUTOMOTIiVE

Import utama adalah: Main Imports were:

z Alat ganti & aksesori kenderaan bermotor seperti transmisi, • Parts & accessories of motor vehicles i.e. Transmission,
alat ganti brek & badan bernilai RM9.42 bilion, meningkat brake parts & body parts valued at RM9.42 billion, increased
sebanyak 0.2 peratus; marginally by 0.2 per cent

z Kereta termasuk station wagon meningkat 2.4 peratus • Cars including station wagon increased 2.4 per cent to RM7.6
kepada RM7.6 bilion; billion,

z Trak komersial, bernilai RM3.54 bilion, meningkat 4.3 peratus; • Commercial Trucks, valued at RM3.54 billion, increased 4.3
per cent
z Bas mencatat pertumbuhan kukuh sebanyak 74.6 peratus
kepada RM614.6 juta; dan • Buses, posted strong growth of 74.6 per cent to RM614.6
million,
z Import motosikal turun 19.5 peratus kepada RM532.7 juta

RANK • Motorcycle imports fell 19.5 per cent to RM532.7 million

1 JAPAN

2 THAILAND SUMBER IMPORT UTAMA PADA 2016
MAJOR SOURCES OF IMPORTS IN 2016

3 GERMANY IMPORT VALUE
4 CHINA
5 INDONESIA RM 7.14 billion
RM 6.36 billion
RM 3.95 billion
RM 2.73 billion
RM 1.25 billion

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

Pada tahun 2016, MATRADE menganjurkan dua program In 2016, MATRADE organised two international trade
promosi perdagangan antarabangsa untuk menggalakkan promotional programmes to promote and enhance Malaysia’s
dan meningkatkan sektor automotif Malaysia di pasaran automotive sector in the international market. Both programmes
antarabangsa. Kedua-dua program ini menghasilkan minat generated strong interests and sales.
dan jualan yang kukuh.

Indonesia International Auto Parts, Accessories & EAM on Automotive to Detroit, USA in conjuction
Equipment Exhibition (INAPA) 2016 Automotive Manufacturing Meetings 2016
29 March -1 April 2016 15-17 November 2016
Detroit USA

Sales Generated

RM118.7 million RM150.9 million

LAPORAN TAHUNAN 2016 ANNUAL REPORT 77

Embracing Change, Spurring Growth

Discussion with Mr Scott Low from Ford USA, Detroit Briefing held by Detroit Regional Chamber of Commerce & MichAuto

Business meetings with Dream Edge Demak demonstrating their motorcycles to potential distributors

78 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

MARITIM
MARITIME

KAPAL, BOT & STRUKTUR TERAPUNG
SHIPS, BOATS & FLOATING STRUCTURES

2016 EXPORTS

RM733.3Nilai billion

Value

8.3%Pertumbuhan
2015/2016
Growth
2015/2016

DESTINASI UTAMA EKSPORT
KAPAL, BOT DAN STRUKTUR TERAPUNG
MAJOR EXPORT
DESTINATIONS FOR SHIPS, BOATS AND FLOATING STRUCTURES

SHARE

21.9% INDIA

17.9% SINGAPORE

16.0% UNITED ARAB EXPORT VALUE
EMIRATES
RM 171.3 million
8.1% BRITISH VIRGIN RM 140.4 million
ISLANDS RM 125.8 million
RM 63.3 million
7.8% INDONESIA RM 61.1 million

Sektor maritim Malaysia memberi tumpuan kepada pembuatan The maritime sector in Malaysia focuses on the manufacturing
kapal, bot dan struktur terapung, serta pembaikan kapal. Secara of ships, boats and floating structures, as well as ship repair.
kolektif kedua-dua segmen ini adalah industri SBSR (Pembinaan Collectively, both segments constitute the SBSR (Ship Building
kapal/Baik pulih kapal). Ship Repair) industry.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 79

Embracing Change, Spurring Growth

MARITIM
MARITIME

Malaysia merancang untuk mengembangkan perkhidmatan Malaysia plans to expand SBSR services in the Oil & Gas sector
SBSR dalam sektor Minyak & Gas ke pasaran antarabangsa, dan to the international market, and is targeting to build more
mensasarkan untuk membina lebih banyak kapal bernilai tinggi high-end vessels such as Offshore Support Vessels (OSV) with
seperti Offshore Support Vessels (OSV) dengan keupayaan Dynamic Dynamic Positional (DP) capabilities that can perform survey,
Positional (DP) yang boleh melakukan tinjauan, penjelajahan dan exploration and drilling operation work.
kerja operasi penggerudian.

Kapal, Bot dan Struktur Terapung Ships, Boats and Floating Structures

Pada tahun 2016, eksport kapal, bot dan struktur terapung In 2016, Malaysia’s exports of Ships, boats and floating
Malaysia meningkat 8.3 peratus kepada RM733.3 juta, structures increased 8.3 per cent to RM733.3 million, compared
berbanding RM677.2 juta yang dicatatkan pada tahun 2015. to RM677.2 million recorded in 2015.

Peningkatan eksport disebabkan oleh permintaan yang kukuh The increase in exports was attributed to strong demand for
untuk barangan-barangan berikut: the following:

Cruise Ships, Cargo Ships, Barges Light Vessels, Dredgers, Floating Docks,
Floating/Submersible Drill Platforms
RM295.1 million
Export Value

RM222.2 million

PROGRAM DAN HASIL PROGRAMMES DAN OUTCOMES

MATRADE telah menganjurkan Misi Akselerasi Eksport (EAM) MATRADE organised an Export Acceleration Mission (EAM)
ke Jerman untuk mempromosikan sektor maritim di peringkat to Germany to promote the maritime sector internationally.
antarabangsa. EAM diadakan bersempena dengan Misi The EAM was held in conjunction with SMM Hamburg
Pemasaran Khusus (SMM) Hamburg 2016. 2016.

EAM ON MARITIME INDUSTRY
INCONJUCTION WITH SMM HAMBURG 2016

5-9 SEPTEMBER 2016
HAMBURG, GERMANY

Sales Generated

RM 320.7 million

80 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

EXPORT ACCELERATION MISSION (EAM) ON MARITIME INDUSTRY -
IN CONJUNCTION WITH SMM HAMBURG 2016

MATRADE menyelaraskan penyertaan 10 syarikat Malaysia MATRADE coordinated the participation of 10 Malaysian
untuk kali pertama dalam acara di SMM Hamburg 2016. companies for the first time in SMM Hamburg 2016. The trade
Pameran tersebut merupakan pameran maritim antarabangsa show is a leading international maritime trade fair held at the
terkemuka yang diadakan di Hamburg, Jerman. SMM Hamburg German port of Hamburg in northern Germany. SMM Hamburg
diadakan setiap dua tahun sekali. is held once every two years.

Pameran itu menarik lebih daripada 2,200 peserta dari 66 buah The exhibition attracted more than 2,200 exhibitors from 66
negara dengan anggaran 50,000 pelawat dari seluruh dunia countries. There were approximately 50,000 visitors from
termasuk dari India, Iran dan Greece. around the world, as far away as India, Iran and Greece.

SMM Hamburg 2016 memberi tumpuan kepada industri SMM Hamburg 2016 focused on green and the digital shipping
perkapalan digital dan mesra alam. Memandangkan Eropah industry. As Europe continues to embrace green and sustainable
terus mengutamakan teknologi hijau dan mampan dalam technology in all facets of industry and environment, these
semua aspek industri dan alam sekitar, teknologi ini telah preferences are increasingly incorporated into national
semakin dijadikan mandatori dalam undang-undang dan regulatory requirements and laws and made mandatory.
peraturan. Syarikat-syarikat Malaysia juga memberi tumpuan Malaysian companies are similarly focused on using green
kepada penggunaan penyelesaian hijau dan mampan dan and sustainable solutions and equipping themselves with
melengkapkan diri mereka dengan teknologi untuk bersaing the technology to compete with their European and North
dengan pembekal-pembekal dari Eropah. Sea counterparts.

Peserta Malaysia telah memperolehi jualan yang baik dan Many of the Malaysian exhibitors were able to secure good
mengenalpasti pembeli/ pengedar/ ejen berpotensi di SMM sales and identify potential buyers/distributors/agents/
Hamburg. Beberapa syarikat melaporkan kemungkinan collaborations at SMM Hamburg. A few companies cited possible
kerjasama dengan syarikat asing mengenai projek pembinaan collaborations with foreign entities on shipbuilding and ship
kapal/ baik pulih kapal (SBSR), pengurusan minyak sisa marin repair (SBSR) projects, in marine waste oil management and
dan undang-undang maritim semasa acara 5 hari tersebut. maritime law during the 5-day event.

Sebanyak 152 pertanyaan perdagangan telah diterima dan The exhibition received 152 enquiries and generated total sales
jumlah janaan jualan adalah sebanyak RM320.7 juta. of RM320.7 million.

Visit by Malaysia Honorary Consul in Hamburg, Datuk Edgar Nordman Dr. Halke giving a briefing about MV Werften to Malaysian companies

LAPORAN TAHUNAN 2016 ANNUAL REPORT 81

Embracing Change, Spurring Growth

PRODUK PERANTI PERUBATAN
& FARMASEUTIKAL

MEDICAL DEVICES &
PHARMACEUTICALS

PERANTI PERUBATAN
MEDICAL DEVICES

2016 EXPORTS

RM15.84Nilai billion

Value

Pertumbuhan
2015/2016

2.0%Growth

2015/2016

Syer daripada
jumlah export

2.0%Share of

Malaysia’s Total
Exports

SHARE DESTINASI UTAMA EKSPORT
PRODUK PERANTI PERUBATAN
25.7% UNITED STATES OF MAJOR EXPORT DESTINATIONS FOR
AMERICA MEDICAL DEVICES

10.9% GERMANY EXPORT VALUE

BELGIUM RM4,071.80 million
9.9% RM1,720.70 million
RM1,570.40 million
7.4% JAPAN RM1,173.70 million
RM966.40 million
6.1% SINGAPORE

82 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

PRODUK PERANTI PERUBATAN,
FARMASEUTIKAL, TEKNOLOGI HIJAU DAN TENAGA

MEDICAL DEVICES, PHARMACEUTICALS
& GREEN INDUSTRY

Produk Peranti Perubatan Medical Devices

Pada tahun 2016, jumlah eksport peranti perubatan Malaysia Total exports of medical devices in 2016 was valued at RM15.84
berjumlah RM15.84 bilion, meningkat 2.0 peratus berbanding billion, contributing 2.0 per cent of Malaysia’s total exports.
tahun sebelumnya. Exports also grew by 2.0 per cent from RM15.53 billion in 2015.

Eksport produk-produk yang dieksport dibawah Peranti Main products exported were:
Perubatan termasuklah :-
• Medical gloves of natural rubber valued at RM7.88 billion.
• Sarung tangan perubatan (getah) menyumbang kepada It contributed 49.8 per cent share of total exports of medical
nilai eksport RM5.88 bilion sebanyak 37.1 peratus daripada devices;
keseluruhan peratusan eksport sarung tangan bagi tujuan
perubatan. • Instruments & appliances used in medical, surgical, dental,
which made up 15.6 per cent share of total exports of
• Sebanyak 15.6 peratus daripada jumlah eksport peranti medical devices, grew phenomenally by 42.3 per cent to
perubatan adalah disumbangkan oleh produk Instrumen & RM2.47 billion;
peralatan yang digunakan dalam perubatan, pembedahan,
dan pergigian dengan nilai eksport berjumlah RM2.46 bilion. • Disposable tubes for intravenous fluids valued at RM1.51
billion with 9.6 per cent share, increased by 13.1 per cent
• Tiub pakai buang khas untuk cecair intravena dengan nilai
eksport berjumlah RM1.51 bilion menyumbang 9.6% kepada • Surgical gloves of natural rubber. This sub-sector grew by
keseluruhan peratusan eksport. 6.0 per cent to RM1.11 billion and accounted for 7.0 per
cent share of total exports of medical devices; and
• Sarung tangan pembedahan (getah) dengan nilai eksport
berjumlah RM1.10 bilion dengan peratusan eksport • Other electro-diagnostic apparatus, valued at RM609.7
sebanyak 7 peratus. million, posted a strong growth of 38.8 per cent. It held
3.8 per cent share.
• Peralatan elektro-diagnostik dengan nilai eksport berjumlah
RM609.7 juta dengan sumbangan sebanyak 3.8 peratus Malaysia is a major producer and exporter of catheters,
kepada keseluruhan eksport. surgical latex gloves and examination rubber gloves. Malaysian
manufacturers currently supply 80 per cent of the world’s
Malaysia kini merupakan pengeluar dan pengeksport utama requirement for catheters and 60 per cent demand for latex
catheters dan sarung tangan pembedahan dan pemeriksaan gloves.
getah (surgical and medical examination gloves) yang
menyaksikan 80 peratus pasaran dunia untuk catheters dan Other export of medical devices that show strong growth were
60 peratus untuk sarung tangan getah dibekalkan daripada cannulas, needles and medical & surgical instruments, including
pengilang-pengilang Malaysia. Eksport peranti perubatan yang orthopaedic equipment.
lain turut mencatatkan pertumbuhan yang kukuh termasuk
cannula, jarum, instrumen perubatan dan pembedahan serta
peralatan ortopedik.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 83

Embracing Change, Spurring Growth

PRODUK FARMASEUTIKAL
PHARMACEUTICALS

2016 EXPORTS

RM1.46Nilai billion

Value

Pertumbuhan
2015/2016

11.3%Growth

2015/2016

Syer daripada DESTINASI UTAMA EKSPORT
jumlah export PRODUK FARMASEUTIKAL
MAJOR EXPORT DESTINATIONS FOR
2.5%Share of MEDICINAL AND PHARMACEUTICAL
PRODUCTS
Malaysia’s Total
Exports EXPORT VALUE

SHARE RM194.40 million
RM155.30 million
13.3% SINGAPORE RM119.60 million
RM94.40 million
10.7% UNITED STATES
OF AMERICA RM90.80 million

BRUNEI
8.2%

6.5% INDONESIA

6.2% HONGKONG

Industri Farmaseutikal Pharmaceuticals

Bagi tempoh Januari hingga Disember 2016, jumlah eksport bagi From January to December 2016, total exports of Medicinal and
produk farmasutikal telah melonjak dengan jumlah peningkatan pharmaceutical products increased 11.3 per cent to RM1.46
sebanyak 11.3 peratus bernilai RM1.46 bilion berbanding RM1.31 billion compared to RM1.31 billion in the same period in 2015.
billion dalam tahun 2015. Exports of medicinal and pharmaceutical products accounted
for 2.5 per cent of Malaysia’s total exports.
Produk-produk Farmaseutikal yang dieksport termasuklah : -
Main products exported were:
• Penyumbang terbesar produk farmaseutikal di bawah
kategori medicinal and pharmaceutical other than • Medicaments, which grew 15.5 per cent to RM718.6 million
medicaments iaitu sebanyak 1.2 peratus dengan nilai from RM622.3 million in 2015
eksport berjumlah RM737.4 juta.
• Medicinal and pharmaceutical products, other than
• Eksport produk medicaments turut menyumbang 1.2 medicaments increased 7.5 per cent to RM737.4 million
peratus daripada jumlah eksport sektor ini dengan nilai from RM686.2 million in the previous year.
eksport bernilai RM718.6 juta.
Imports of Medicinal and pharmaceutical products also increased
in 2016, outperforming exports. Imports grew 3.1 per cent to
RM6.16 billion from RM5.98 billion in 2015.

84 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

Sepanjang tahun 2016, sebanyak enam aktiviti promosi eksport MATRADE organised a total of six trade promotional
telah berjaya dilaksanakan oleh MATRADE dengan jumlah programmes in 2016. Collectively the programmes generated
jualan mencapai USD410.68 juta (RM1.53 billion). Ringkasan sales of USD410.68 million or RM1.53 billion.
program-program yang telah dilaksanakan adalah seperti berikut

ARAB HEALTH IBM IN CONJUNCTION WITH APHM 2016
25-28 JANUARY 2016 1-2 JUNE 2016
MALAYSIA
DUBAI, UAE
Sales Generated
RM507.64 million
Sales Generated RM 33.69 million
MEDICA ASIA Sales Generated
31 AUGUST -2 SEPTEMBER 2016 IBM IN CONJUCTION WITH IGEM 2016
5-6 OCTOBER 2016
SINGAPORE MALAYSIA

RM305.21 million RM262 million

CPHI BARCELONA MEDICA DÜSSELDORF
4-6 OCTOBER 2016 14-17 NOVEMBER 2016
BARCELONA, SPAIN DÜSSELDORF, GERMANY

RM270.24 million RM147.39 million

ARAB HEALTH, DUBAI, UNITED ARAB EMIRATES

Pameran perdagangan antarabangsa Arab Health 2016 yang Arab Health held in Dubai, is the leading exhibition and congress
berlangsung di Dubai, merupakan pameran dan kongres on healthcare in the Middle East. In 2016, MATRADE organised
terkemuka khusus bagi produk penjagaan kesihatan di the participation of 14 Malaysian companies under the Malaysian
Negara Timur Tengah. Pada tahun 2016, Pavilion Malaysia Pavilion.
menyaksikan sebanyak 16 pempamer syarikat-syarikat Malaysia
mempromosikan produk penjagaan kesihatan. The Malaysian Pavilion attracted 4,736 trade enquiries and visitors
from around the globe, including Bahrain, Qatar, Egypt, Lebanon,
Pavilion Malaysia telah menerima sebanyak 4,736 jumlah Oman, Iran, Turkey, Sudan, Saudi Arabia, Iraq, India and Pakistan.
pertanyaan perdagangan semasa pameran dari Bahrain, Qatar, During the event, MATRADE received 232 inquiries.
Mesir, Lebanon, Oman, Iran, Turki, Sudan, Arab Saudi, Iraq, India
dan Pakistan. During the four-day trade fair, Malaysian participants successfully
concluded sales of USD2.18 million and generated potential sales
Semasa empat hari pameran perdagangan berlangsung, of up to USD115.32 million.
syarikat Malaysia berjaya memperolehi jumlah jualan sebanyak
USD2.18 juta dan mencatat jumlah jualan berpotensi sebanyak A number of Malaysian companies indicated that they were in the
USD115.32 juta. final stages of negotiations to appoint local UAE companies as
importing agents for the broader West Asian region.

Beberapa syarikat Malaysia kini di peringkat akhir rundingan The most sought after products from Malaysia were surgical and
untuk melantik syarikat-syarikat UAE tempatan sebagai agen latex gloves, medical syringes, pharmaceutical products, medical
pengimport yang berupaya meluaskan peluang pasaran ke furniture and equipment, rubber products, health and personal
rantau Asia Barat. care products and herbal products.

Produk penjagaan kesihatan yang paling banyak mencatat
jumlah jualan termasuklah sarung tangan pembedahan dan
lateks, jarum suntikan, produk farmaseutikal, perabot hospital
dan kelengkapan perubatan, produk getah, produk penjagaan
kesihatan dan penjagaan diri serta produk herba.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 85

Embracing Change, Spurring Growth

INTERNATIONAL SOURCING PROGRAMME IN CONJUNCTION WITH APHM 2016

MATRADE dengan usahasama Kementerian Kesihatan Malaysia MATRADE and the Ministry of Health Malaysia (MOH) jointly
(MOH) telah membantu menganjurkan Program Penyumberan organised an Incoming Buying Mission (IBM) in conjunction
Antarabangsa atau International Sourcing Programme with the Association of Private Hospitals of Malaysia (APHM)
bersempena dengan APHM 2016 di Pusat Konvensyen Kuala International Healthcare Conference and Exhibition 2016 held
Lumpur yang telah berlangsung dari 1 hingga 2 Jun 2016. at the Kuala Lumpur Convention Centre from 1 - 2 June 2016.

Sebanyak 13 pembeli luar negara terdiri dari lapan negara iaitu; A total of 13 foreign buyers from eight countries; Australia (1),
Australia (1), Viet Nam (1), Jepun (1), Pulau Fiji (1), India (2), Vietnam (1), Japan (1), Fiji Island (1), India (2), Nepal (4), Mauritius
Nepal (4), Mauritius (1), Indonesia (2) telah hadir untuk padanan (1), Indonesia (2), registered for the IBM. The foreign buyers
mesyuarat perniagaan. Sebanyak 56 syarikat-syarikat Malaysia were importers, distributors, wholesalers or agents of medical
telah mengambil bahagian dalam 225 pertemuan perniagaan devices, pharmaceuticals and healthcare related products in
(one to one business meeting) dengan 13 pembeli luar negara. their respective countries.
Pencapaian jumlah jualan yang telah berjaya diperolehi daripada
pertemuaan perniagaan tersebut dicatatkan bernilai RM33.69 A total of 56 Malaysian companies participated in 225 pre-
juta (USD9.35 juta). arranged business meetings with foreign buyers. Total sales
generated from the two-day business meetings amounted to
Antara produk-produk yang menjadi pilihan pembeli luar negara RM 33.69 million (USD9.35 million).
termasuklah: respiratory products, chemotherapy products, medical
tubing (airway tubing, suction tubing), surgical instruments, medical Among the products frequently requested by foreign buyers
disposables (infection control apparel, disposables face masks), were respiratory products, chemotherapy products, medical
catheters, syringes & needles, condoms, first-aid kits, produk herba, tubing (airway tubing, suction tubing), surgical instruments,
dan perkhidmatan kesihatan seperti IT solution services for hospital medical disposables (infection control apparel, disposables
management, nurse call system, stem cell applications dan fertility face masks), catheters, syringes & needles, condoms, first-aid
management. kits, herbal products, and medical services such as IT solution
services for hospital management, nurse call system, stem cell
applications as well as collaborations in fertility management.

MEDICA FAIR ASIA, SINGAPORE

Pameran perdagangan antarabangsa, Medica Asia 2016 telah Medica Asia 2016 was held at the Marina Bay Sands Convention
diadakan di Pusat Konvensyen Marina Bay Sands, Singapura Centre from 31 August to 2 September 2016. Malaysian companies
pada hari Jumaat, 2 September 2016. Pempamer atau secured actual sales of RM64,000 and potential sales of RM262
syarikat-syarikat Malaysia telah berjaya memperolehi jumlah million. The three-day programme provided an avenue for Malaysian
jualan sebanyak RM64,000 dan jualan berpotensi sebanyak companies to meet up with potential buyers from Singapore as
RM262 juta. Program yang berlangsung selama 3 hari itu telah well as the surrounding region. The Malaysian pavilion recorded
memberi banyak peluang kepada syarikat-syarikat Malaysia approximately 1,000 enquiries including interest from several
untuk bertemu dengan pembeli berpotensi dari Singapura serta renowned hospitals around Asia. Malaysian companies expressed
negara-negara Asia yang berhampiran. Pavilion Malaysia telah their satisfaction on the seamless organisation of their participation

Business meeting with the buyers during INSP APHM 2016 Malaysia Pavilion: Medica Fair Asia, Singapore

86 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

Malaysia Pavilion: At CPHI Worldwide, Barcelona, Spain

mencatatkan kira-kira 1,000 jumlah pertanyaan perdagangan at the trade show. With the rise in the geriatric population in
termasuklah menarik minat kolaborasi dari beberapa hospital Asia, and the healthcare industry’s strong track record of growth,
terkenal di seluruh Asia. demand for medical and health –related products is definitely set
to increase in the near future.

CPhI WORLDWIDE, BARCELONA, SPAIN
( 4 – 6 OCTOBER 2016)

Pada tahun 2016, MATRADE telah menganjurkan pameran In 2016, MATRADE participated in CPhI Worldwide from 4-6
CPhI Worldwide yang telah berlangsung dari 4-6 Oktober di October in Barcelona, Spain. This is the fifth time MATRADE has
Barcelona, Sepanyol. Ini merupakan kali kelima bagi MATRADE participated at the international event. CPhI Worldwide is one of
menganjurkan pameran bertaraf antarabangsa ini. Pameran ini the world’s leading pharmaceutical platform for sourcing, selling,
merupakan pameran khusus bagi produk farmaseutikal yang forming partnerships and business alliances. Almost every sector
terkemuka di dunia dan merupakan platform terpenting bagi of the pharmaceutical market is represented under one roof and
syarikat-syarikat Malaysia bagi menerokai pasaran Sepanyol. attending CPhI Worldwide is one of the most cost effective ways to
Disamping kos yang efektif, ia juga dapat mewujudkan hubungan establish new business relationships, interface with global partners
perniagaan baru dengan rakan kongsi global serta dapat and stay updated on the latest industry trends.
menerokai trend baru industri farmaseutikal yang terkini.
The exhibition covered the whole spectrum of pharmaceutical
Pameran farmaseutikal ini memberi peluang serta menawarkan manufacturing and ingredients sourcing, offering products and
pelbagai produk dan perkhidmatan yang merangkumi keseluruhan services that cover the entire supply chain. An estimated 38,000
‘rantaian bekalan’. Sepanjang pameran berlangsung, sebanyak visitors from 150 countries visited the exhibition in 2016. Most of
38,000 pelawat perdagangan dari 150 negara dikatakan telah them came to meet and network with nearly 2,500 exhibitors that
melawat 2,500 pempamer di pameran CPhl 2016. included industry giants as well as newer entrants.

Bagi tahun 2016, MATRADE menyelaraskan sebanyak 10 For 2016, MATRADE coordinated the participation of 10 Malaysian
penyertaan dari syarikat-syarikat Malaysia, yang terdiri daripada companies, consisting of manufacturers and distributors of
pengeluar dan pengedar produk farmaseutikal, hospital, makanan pharmaceuticals, hospital products, health supplements and medical
kesihatan dan produk kosmetik perubatan. Keseluruhannya, cosmetic products. Overall, CPhl Worldwide was a success, with
CPhl Worldwide telah berjaya menjana jumlah jualan sebanyak Malaysian companies generating total sales of USD84.45 million.
USD84.45 juta.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 87

Embracing Change, Spurring Growth

INTERNATIONAL SOURCING PROGRAMME (INSP) IN CONJUNCTION WITH IGEM 2016

MATRADE telah menganjurkan Program Penyumberan MATRADE organised the INSP in conjunction with International
Antarabangsa (INSP) bersempena Pameran & Persidangan Greentech & Eco Products Exhibition & Conference Malaysia (IGEM
IGEM dari 5 hingga 6 Oktober 2016 di Kuala Lumpur Convention 2016) from 5 – 6 October 2016 at Kuala Lumpur Convention Centre,
Centre, KLCC. MATRADE telah membantu Kementerian Tenaga, KLCC. The international sourcing program was a collaboration
Teknologi Hijau dan Air (KeTTHA) dan Malaysia Greentech between MATRADE, the Ministry of Energy, Green Technology and
Corporation bagi menyelaras program ini setiap tahun berturut- Water (KeTTHA) and Malaysia Greentech Corporation.
turut sejak 2010.
A total of 52 Malaysian companies participated in 132 pre-arranged
Sebanyak 52 syarikat Malaysia telah berdaftar dan mengambil business meetings with the 22 foreign buyers. The INSP concluded
bahagian dalam 132 pertemuan perniagaan (one to one business successfully with potential sales of RM305.21 million.
meeting) dengan 22 pembeli luar negara dan telah berjaya
menjana jumlah jualan sebanyak RM305.21 juta (USD73.7 juta).

MEDICA DÜSSELDORF, GERMANY

MATRADE telah menyelaraskan penyertaan sebanyak 11 syarikat MATRADE coordinated the participation of 11 Malaysian
Malaysia di pameran perdagangan antarabangsa, Medica 2016, companies in Medica 2016 at Messe Düsseldorf Fairgrounds,
Messe Düsseldorf Fairgrounds, Jerman yang telah berlangsung in Düsseldorf, Germany from 14 – 17 November 2016.
dari 14 hingga 17 November 2016.
MEDICA is the world’s largest event for the medical sector. Into
MEDICA adalah pameran terbesar bagi sektor peranti perubatan 2016, the trade show targeted the sectors of electromedicine,
bertaraf dunia. Dalam tahun 2016, pameran perdagangan ini medical technology information and communications technology,
mensasarkan sektor electromedicine, medical technology information physiotherapy, orthopaedic equipment, disposables, commodities
and communications technology, physiotherapy, orthopaedic equipment, and consumer goods, laboratory equipment, and diagnostics.
disposables, commodities and consumer goods, laboratory equipment,
dan diagnostics. The participation of Malaysian companies in this event is aimed
at creating greater awareness and visibility for Malaysia’s
Penyertaan syarikat-syarikat Malaysia bertujuan untuk mewujudkan capabilities and expertise in providing world-class medical and
peluang perniagaan dan kepakaran Malaysia dalam menyediakan healthcare products and services. Among products and services
produk danperkhidmatanperubatandanpenjagaankesihatanyang highlighted during the event were medical devices, custom latex
bertaraf dunia. Antara produk dan perkhidmatan yang dipamerkan products, and other healthcare products.
termasuklah peranti perubatan, produk lateks khas, dan produk
penjagaan kesihatan berkaitan yang lain. This year MATRADE coordinated the participation of 11 Malaysian
companies in the exhibition, including manufactures and
Tahun ini MATRADE telah membantu sebanyak 11 syarikat-syarikat distributors of medical devices. Malaysian companies secured
Malaysia dalam menyertai pameran ini, yang terdiri daripada total sales of USD46.06 million for Medica 2016.
pengilang dan pengedar peranti perubatan. Syarikat-syarikat
Malaysia berjaya memperolehi jumlah jualan sebanyak USD46.06
juta untuk Medica 2016.

Business Meeting during INSP IGEM 2016 Malaysia Pavilion at Medica Düsseldorf, Germany

88 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

MAKANAN DIPROSES

PROCESSED FOOD

2016 EXPORTS

RM19.99Nilai billion

Value

Pertumbuhan
2015/2016

11.0%Growth

2015/2016

Syer daripada
jumlah export

2.5%Share of

Malaysia’s Total
Exports

Pada tahun 2016, jumlah makanan yang diproses mencatatkan In 2016, total trade in Processed food posted 8.1 per cent
pertumbuhan 8.1 peratus kepada RM38.65 bilion daripada growth to RM38.65 billion from RM35.74 billion in the previous
RM35.74 bilion pada tahun sebelumnya. Makanan yang diproses year. Processed food accounted for 2.6 per cent of Malaysia’s
menyumbang 2.6 peratus daripada jumlah perdagangan total trade.
Malaysia.
Exports of Processed food exceeded imports in 2016. Exports
Eksport makanan diproses telah melebihi import pada tahun grew 11 per cent, and were valued at RM19.99 billion in the
2016. Eksport meningkat sebanyak 11 peratus dan bernilai year under review, a healthy jump from RM18.01 billion in
RM19.99 bilion pada tahun sebelumnya, peningkatan yang sihat 2015. Malaysia’s Processed food products were exported to
daripada RM18.01 bilion dalam tahun 2015. Produk makanan more than 200 countries worldwide, and accounted for 2.5 per
diproses telah dieksport ke lebih 200 buah negara di seluruh cent of Malaysia’s total exports. This well-developed sector also
dunia dan mencakupi 2.5 peratus jumlah eksport Malaysia. Sektor accounted for 3.1 per cent of Malaysia’s total manufacturing
yang maju ini juga menyumbang 3.1 peratus daripada jumlah output. Imports increased in tandem with exports, attaining
pengeluaran Malaysia. Import meningkat seiring dengan eksport, 5.3 per cent growth to RM18.66 billion from RM17.73 billion in
mencatatkan pertumbuhan 5.3 peratus kepada RM18.66 bilion the previous year. The all-around positive growth was driven by
daripada RM17.73 bilion pada tahun sebelumnya. Keseluruhan high external demand and supported by strategic promotional
pertumbuhan positif ini didorong oleh permintaan luaran yang activities undertaken to boost exports of Processed food.
tinggi dan disokong oleh promosi strategik yang dilaksanakan
untuk meningkatkan eksport makan diproses. The growth in exports was attributed to the following products:

Peningkatan eksport disumbangkan oleh produk-produk berikut:

Edible Products & Cocoa & Cocoa Prepared Cereals & Flour Margarine and Dairy Products
Preparations Preparations Preparations Shortening

Sales Generated

RM5.98 billion RM4.59 billion RM3.3 billion RM1.32 billion RM1.23 billion

LAPORAN TAHUNAN 2016 ANNUAL REPORT 89

Embracing Change, Spurring Growth

MAKANAN DIPROSES
PROCESSED FOOD

DESTINASI UTAMA EKSPORT
UNTUK MAKANAN DIPROSES
MAJOR EXPORT DESTINATIONS
FOR PROCESSED FOOD

SHARE

12.6% SINGAPURA

8.3% CHINA EXPORT VALUE
7.3% INDONESIA
6.4% THAILAND RM2.52 billion
5.9% AUSTRALIA RM1.65 billion
RM1.47 billion
RM1.29 billion
RM1.17 billion

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

Pada tahun 2016, MATRADE telah menganjurkan enam program In 2016, MATRADE organised six trade promotional programmes
promosi perdagangan dalam menggalakkan dan membangunkan to promote and develop Malaysian food sector in the
sektor Makanan Malaysia ke pasaran global. Program-program international market. The programmes were:
tersebut adalah:

Gulf Food 2016 FOODEX Japan SIAL China 2016
21-25 February 2016 8 Mac 2016 5 Mei 2016
Chiba, Japan
Dubai, UAE Shanghai, China

RM556.42 million Sales Generated RM78.17 million

Fine Food Australia RM58.61 million FHC China 2016
14 September 2016 7 November 2016
Melbourne, Australia SIAL Paris 2016 Shanghai, China
16 Oktober 2016

Paris, France

RM54.46 million Sales Generated RM124.21 million
RM152.70 million

90 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

GULFOOD 2016

Pameran Gulfood 2016 yang diadakan bagi kali ke-21 dalam GULFOOD 2016 held from 21 -25 February 2016 at Dubai
tahun 2016 merupakan salah satu pameran perdagangan World Trade Centre (DWTC), is one of the world’s largest annual
tahunan terbesar di dunia dalam sektor makanan dan hospitaliti. food and hospitality trade show. GULFOOD plays a pivotal role
Pameran yang telah berlangsung dari 21 hingga 25 Februari in the West Asian region, connecting buyers and suppliers,
2016 di Dubai World Trade Centre (DWTC) memainkan peranan opening distribution channels for industry-related business,
penting dalam menghubungkan negara-negara benua Asia and highlighting Dubai’s strategic role as a key trading hub in
Barat dengan pembekal. Ia juga membuka saluran pengedaran the region for the global food industry.
untuk industri berasaskan perniagaan dan menonjolkan peranan
strategik kota Dubai sebagai hub perdagangan utama untuk 2016 saw MATRADE’s 12th participation in GULFOOD. A
industri makanan global. total of 65 Malaysian companies and 5 government agencies
participated, promoting various types of F&B products such
Sepanjang 21 tahun penganjuran pameran ini, tahun 2016 as confectioneries, food ingredients, sauces and paste, ready
merupakan penyertaan ke duabelas MATRADE di dalam to eat, frozen food, palm oil products and beverages. Total
GULFOOD. Pameran ini disertai oleh 65 syarikat Malaysia dan sales after the event totalled RM556.42 million (US$126.46
lima agensi kerajaan yang mempromosikan pelbagai produk million). There were 7,544 trade enquiries recorded from
makanan dan minuman seperti biskut dan kuih-muih, bahan asas interested importers, distributors, procurement centres etc.
makanan, sos dan pes, produk sedia untuk dimakan, makanan from the UAE, neighbouring Gulf Cooperation Council (GCC)
sejuk beku, produk minyak sawit dan minuman. Jumlah jualan member states, the Indian subcontinent countries, Africa and
yang dicatatkan adalah RM556.42 (US$126.46 juta) dan 7,544 as far as Latin America.
pertanyaan perdagangan telah diterima daripada pengimport,
pengedar, pusat penyumberan luar dan sebagainya dari negara There were three Memorandum of Understanding (MOU)
Emiriyah Arab Bersatu, negara-negara GCC, negara benua, Afrika signed between Malaysian companies and foreign companies
dan juga sejauh Amerika Latin. during the event:

Tiga Memorandum Persefahaman telah ditandatangani di antara • World Prominence Sdn Bhd and Al-Yassirah Al Arabia Co.
syarikat Malaysia dengan syarikat asing semasa penganjuran (Saudi Arabia) on the supply of seasonings and spices for
pameran tersebut termasuklah: the catering business of Al-Yassirah.

• World Prominence Sdn Bhd dan Al-Yassirah Al Arabia Co. (Arab • Dr. Aishah Solution Sdn Bhd and Savola Group on the
Saudi) bagi bekalan perencah dan rempah untuk kegunaan partnership to develop healthy cereals & snack bars for
perniagaan katering Al-Yassirah. the West Asia and Northern Africa region.

• Dr. Aishah Solution Sdn Bhd dan Savola Group untuk • Royal Birdnest Sdn Bhd and Total Support Holding on the
perkongsian membangunkan produk bijirin sihat dan bar distribution of Royal Birdnest products in the UAE.
snek bagi pasaran Asia Barat dan rantau Utara Afrika.

• Royal Birdnest Sdn Bhd dan Total Support Holding bagi
pengedaran produk Royal Birdnest di Emiriyah Arab Bersatu.

FOODEX Japan 2016

FOODEX merupakan pameran makanan dan minuman yang FOODEX is the largest food & beverage show in the Asia-Pacific
terbesar di rantau Asia Pasifik dan ketiga terbesar di dunia, Region and the third largest food and beverage show in the
selepas SIAL Paris dan ANUGA di Cologne. Tahun 2016 juga world, after SIAL Paris and ANUGA Cologne. 2016 represented
merupakan edisi ke 41 pameran FOODEX dan ianya disertai the 41st FOODEX held thus far, and attracted more than 3,197
oleh lebih dari 3,197 pempamer dari 42 buah negara. exhibitors from 42 countries.

Tahun ini merupakan penyertaan kali ke 14 MATRADE di dalam It also marked MATRADE’s 14th participation in FOODEX, with
FOODEX dengan penyertaan dari 24 pempamer Malaysia yang participation from 24 Malaysian exhibitors supplying various
mempromosikan pelbagai produk makanan dan minuman seperti types of F&B products such as biscuits and confectioneries,

LAPORAN TAHUNAN 2016 ANNUAL REPORT 91

Embracing Change, Spurring Growth

biskut dan kuih-muih, sos dan pes, makanan laut beku, produk sauces and pastes, frozen seafood, palm oil products, coconut
minyak sawit, produk yang berasaskan kelapa dan juga produk based products as well as healthy food products.
makanan berkhasiat. Penyertaan Malaysia di FOODEX Japan
2016 telah menerima 1,753 pertanyaan dan menjana jumlah Malaysia’s participation in FOODEX Japan 2016 received 1,753
jualan sebanyak RM58.61 juta. enquiries and generated total sales of RM58.61 million.

SIAL China 2016

MATRADE telah menyelaras penyertaan 30 buah syarikat MATRADE coordinated the participation of 30 Malaysian
Malaysia di SIAL China 2016 yang telah diadakan pada 5 – 7 companies in SIAL China 2016, held from 5-7 May 2016 at
Mei 2016 di Shanghai New International Expo Centre, China. the Shanghai New International Expo Centre, China. More
Lebih dari 2,942 pempamer dari 67 buah negara dan 30 wilayah than 2,942 exhibitors from 67 countries and 30 provinces in
di China menyertai pameran tersebut dengan produk-produk China were represented at the event. Malaysian companies
yang terkini dan trend makanan diperlihatkan kepada seramai that participated were involved in supplying various types of
76,986 pengunjung sepanjang 3 hari pameran tersebut. F&B products such as ready to eat meals, durian and coconut
based products, palm oil products, confectioneries, sauces and
Sebagai pameran makanan dan minuman terbesar di rantau Asia, paste and also beverages.
SIAL China menjadi tumpuan utama setempat oleh pembeli-
pembeli utama peruncitan dan perkhidmatan makanan serantau Malaysia’s 10th participation in SIAL China recorded RM78.17
selain menarik minat peniaga-peniaga yang berkecimpung million in sales and a total of 2,891 enquiries. During the event,
dialam industri peruncitan, perhotelan, restoran dan katering, three Malaysian companies were recognised and awarded the
perkhidmatan makanan dan pengilang dari bukan sahaja negara ‘SIAL Innovation Award’ for inventive and novel food products
China malah sedunia. - Happy Alliance (M) Sdn Bhd, Syarikat Zulkifli Bamadhaj Sdn
Bhd and Foods Wise Network Sdn Bhd.
Penyertaan ke-10 ke pameran ini turut menyaksikan tiga
syarikat Malaysia dianugerahkan ‘SIAL Innovation Award’ bagi SIAL China 2016 attracted over 76,986 visitors over the three-
pengiktirafan produk makanan paling inovatif iaitu Happy Alliance day event. As the largest food and beverage trade fair in Asia,
(M) Sdn Bhd, Syarikat Zulkifli Bamadhaj Sdn Bhd and Foods SIAL China 2016 is a global food event featuring the world’s
Wise Network Sdn Bhd. yang berjaya menjana RM78.17 juta leading retail and food service buyers in one location. The show
jualan dan sebanyak 2,891 pertanyaan perdagangan daripada attracted major market players from retail, hotel, restaurant
pengunjung. Syarikat–syarikat Malaysia yang menyertai pameran & catering, food services and manufacturing from China and
ini terlibat di dalam pembekalan pelbagai produk makanan dan around the world.
minuman seperti makanan sedia untuk dimakan, durian dan
produk berasaskan kelapa, produk minyak sawit, biskut dan
kuih-muih, sos dan pes dan juga minuman.

FINE FOOD Australia 2016

Sebanyak 24 buah syarikat Malaysia dan satu agensi kerajaan Twenty-four Malaysian companies and one government
telah mengambil bahagian di bawah Pavilion Malaysia di dalam agency participated under the Malaysian Pavilion at Fine Food
pameran Fine Food Australia 2016, yang telah diadakan di Australia 2016, held at Melbourne Convention and Exhibition
Melbourne Convention and Exhibition Centre, Melbourne, Centre, Melbourne, Australia. It was the eleventh participation
Australia. Ini merupakan pernyertaan MATRADE yang ke 11 di by MATRADE in the event. Fine Food Australia is the largest
Fine Food Australia. Fine Food Australia merupakan pameran trade show in Australia that brings together world-class
terbesar di Australia yang menghimpunkan pengeluar makanan producers and leading suppliers to the one location every year.
bertaraf dunia dan pembekal utama setiap tahun. Pada setiap Fine Food Australia alternates between Sydney and Melbourne
September, Fine Food Australia akan bertukar lokasi di antara each September.
Sydney dan Melbourne.
Malaysian participants offered various products such as
Antara produk-produk yang dipamerkan termasuklah produk coconut-based products, coffee, tea & cocoa, vegetarian food,
berasaskan kelapa, kopi, teh dan koko, makanan vegetarian, ‘ready-to-eat’ meals, beverages, noodles, confectioneries,
makanan sedia untuk dimakan, minuman, mi, biskut dan kuih cooking oil, frozen food, sauces & pastes and functional food.

92 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

muih, minyak masak, makanan sejuk beku, sos dan pes dan Malaysia’s participation netted RM8.54 million in actual
makanan berfungsi. Penyertaan ke pameran ini telah menjana sales, and potential sales of RM54.46 million. There were
jualan berpotensi sebanyak RM54.46 juta dan jualan sebenar several promising developments - distribution partnerships
berjumlah RM 8.54 juta, yang merangkumi perkongsian with importers from Australia and New Zealand, supply
pengedaran bersama pengimport dari Australia dan New agreements with a five-star hotel in Melbourne, and several
Zealand, perjanjian pembekalan dengan hotel bertaraf 5 bintang original equipment manufacturer deals with Australian food
di Melbourne dan beberapa perjanjian pengilang peralatan and beverage companies.
asal (OEM) bersama syarikat-syarikat makanan dan minuman
Australia.

SIAL Paris 2016

SIAL Paris 2016 adalah pameran makanan dan minuman SIAL Paris 2016 is the second largest international food and
antarabangsa yang kedua terbesar di dunia selepas ANUGA di beverage exhibition in the world after ANUGA in Germany. It is
Jerman. Ia adalah pameran global bagi industri makanan yang a global showcase for the food industry, bringing key producers
menghimpunkan pengeluar dan pembeli utama disamping and buyers together as well as revealing trends and innovations
memberi fokus kepada trend serta inovasi terkini bagi menangani that will shape the future of the food industry.
cabaran global bagi industri pemakanan yang semakin canggih.
Penyertaan di dalam pameran ini dapat membuka mata dan The event was held from 16 – 20 October 2016. A total number
peluang kepada pengiat industri pemakanan dengan melihat of 47 Malaysian companies participated including Malaysia
sendiri keberkesanan inovasi makanan, trend serta peluang Palm Oil Council. The companies exhibited noodles, sauces &
perniagaan yang telah teruji dan berjaya. pastes, snacks, frozen food, coconut-based products, cooking
oil, coffee, tea & cocoa, ‘ready-to-eat’ meals, confectioneries, as
Pameran yang telah diadakan dari 16 hingga 20 Oktober 2016 well as healthy food and drinks. Malaysian companies reported
memperlihatkan penyertaan sejumlah 47 syarikat Malaysia total sales of RM152.70 million and 3,363 enquiries.
termasuk Malaysia Palm Oil Council. Antara produk-produk
yang dipamerkan termasuklah produk-produk berasaskan
kelapa, minyak masak, kopi, teh dan koko, makanan sedia untuk
dimakan, mi, biskut dan kuih-muih, makanan ringan, makanan
sejuk beku, sos dan pes serta makanan dan minuman yang
berkhasiat. Penyertaan syarikat Malaysia di dalam pameran ini
telah menjana jumlah jualan sebanyak RM 152.70 juta dengan
3,363 bilangan petanyaan diterima.

Food Hotel Catering China (FHC) 2016

Pavilion Malaysian anjuran MATRADE telah menyelaraskan MATRADE together with the Ministry of Agriculture and Agro
penyertaan 39 syarikat di The Malaysia Pavillion@ Food Based Industry (MOA) and the Ministry of Domestic, Trade,
Hotel Catering China (FHC) 2016 yang diadakan dari 7 hingga Co-operatives and Consumerism (KPDNKK) helped coordinate
9 November 2016 di Shanghai, China bertempat di Hall N2 di the participation of 39 companies under the Malaysia Pavillion
Shanghai New International Exhibition Centre (SNIEC). at Food Hotel Catering China (FHC) 2016, held from 7 - 9
November 2016 in Shanghai, China. The pavilion occupied 375
Pelbagai produk yang dipamerkan oleh syarikat Malaysia seperti square meters, and was located at Hall N2 of the Shanghai New
makanan siap untuk dimakan, produk sarang burung, durian dan International Exhibition Centre (SNIEC).
produk berasaskan durian, produk berasaskan kelapa, makanan
ringan dan biskut dan kuih-muih, sos dan pes serta minuman FHC is one of the leading trade shows for professionals in the
telah mendapat sambutan yang menggalakkan. food and beverage industry in China. FHC covers a wide range
of food and beverage, cooking materials and preparations. The
FHC dilihat sebagai pameran perdagangan yang terkemuka event receives international trade visitors from Italy, France,
bagi industri makanan dan minuman di China kerana pameran Spain, the UK, the US, South Africa, Tunisia, Brazil, Mexico,
ini turut berfungsi sebagai tempat pertemuan utama untuk India, Korea and Japan.
pelawat-pelawat perdagangan antarabangsa dari Itali, Perancis,

LAPORAN TAHUNAN 2016 ANNUAL REPORT 93

Embracing Change, Spurring Growth

Sepanyol, UK, Amerika Syarikat, Afrika Selatan, Tunisia, Brazil, Products showcased by Malaysian companies included various
Mexico, India, Korea, Jepun dan rakan perdagangan utama China types of F&B products such as ready to eat meals, bird’s nest
terkemuka di rantau Asia Pasifik. products, durian and durian-based products, coconut-based
products, snacks & confectioneries, flavorings & ingredients,
Penyertaan syarikat-syarikat Malaysia di dalam pameran ini sauces and pastes and beverages.
telah mencatatkan jumlah jualan sebanyak RM124.21 juta.
Sebanyak 4,661 pertanyaan telah diterima dan antara produk FHC 2016 generated total sales of RM124.21 million and 4,661
utama yang di cari ialah durian sejuk beku dan produk berasaskan enquiries. Most sought after products and services from Malaysia
durian, francais, rempah pra-campuran, produk kopi serta were frozen durian and durian based products, franchise, premix
produk sejuk beku. spices and condiments, coffee and frozen products.

Tiga memorandum persefahaman telah di tandatangani semasa During the event, three memorandum of understanding (MoUs)

pameran : were exchanged between:

a) Hernan Corporation Sdn Bhd dan SunMoon Distribution a) Hernan Corporation Sdn Bhd and SunMoon Distribution

and Trading Pte. Ltd and Trading Pte. Ltd

Eksport dan import durian dan produk durian premium For the export and import of Malaysian premium durian
Malaysia. and durian products.

b) Detik Aturan Sdn Bhd dan Ningbo Jingye b) Detik Aturan Sdn Bhd and Ningbo Jingye

Perjanjian perkongsian ini bertujuan untuk mewujudkan To strengthen partnership and promote sales of Biomass
syarikat pemasaran bagi penjualan produk pelet tenaga Energy Pellets to China The MoU also included the
biomas di China untuk kegunaan dandang perindustrian establishment of warehousing facilities in Ningbo, China
domestic negara tersebut. Memorandum persefahaman itu to facilitate the clearance of Empty Fruit Bunches (EFB)
juga merangkumi penubuhan gudang di Ningbo, China yang Pellets and its sale and distribution locally at Ningbo Port.
bertindak sebagai gudang penjualan dan pemasaran pelet
daripada kelapa sawit menggunakan Pelabuhan Ningbo. c) Aladdin Group Sdn Bhd and Suzhou Lian Cheng Yi Hao
Information Technology Co., Ltd
b) Aladdin Group Sdn Bhd dan Suzhou Lian Cheng Yi Hao
Information Tecgnology Co. Ltd. To formulate a marketing action plan for the purpose of
enhancing and creating awareness of Suzhou Aladdinstreet
Dengan termaktubnya perjanjian usahasama pihak syarikat E-Commerce and the Aladdin Group Sdn Bhd’s International
Suzhou Aladdinstreet E-Commerce Co.Ltd. dengan Aladdin Platform (www.aladdinstreet.com) in China and globally.
Group Sdn Bhd adalah bertujuan meningkatkan dan
mewujudkan kesedaran tentang Platform Antarabangsa Note: For MIHAS 2016, please refer to write-up under Signature
Aladdin Group Sdn Bhd (www.aladdinstreet.com) bukan Events.
sahaja di negara China malah ke seluruh dunia melalui
pelaksanaan pelan pemasaran yang aktif.

Penyertaan di FHC China 2016 juga merupakan salah satu
komponen Program Promosi Malaysia di China.

Nota: Untuk MIHAS 2016, sila rujuk di bawah tajuk
Acara Ikonik

94 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

ICT DAN KANDUNGAN KREATIF

ICT & CREATIVE CONTENT

2016 TOTAL VALUE OF ICT GDP

RM152.1 BILLION

Berdasarkan Jabatan Perangkaan Malaysia, jumlah nilai KDNK Based from Department of Statistics Malaysia, the total value
ICT meningkat sebanyak RM14.4 bilion berjumlah RM152.1 bilion of ICT GDP increased by RM14.4 billion amounting to RM152.1
pada 2016. KDNK ICT diterajui oleh perkhidmatan ICT sebanyak billion in 2016. ICT GDP was led by ICT services with a share of
40.4 peratus dan diikuti oleh pembuatan ICT, 36.3 peratus. 40.4 per cent and ICT manufacturing, 36.3 percent.

Perkhidmatan ICT didorong oleh telekomunikasi dan ICT services was driven by telecommunications and computer
pengaturcaraan komputer, perundingan, maklumat dan aktiviti programming, consultancy, information and related activities.
berkaitan. Komponen elektronik, peralatan komunikasi dan Electronic components, communication equipment and
elektronik pengguna merupakan penggerak utama bagi pembuatan consumer electronics were the main impetus for ICT
ICT. manufacturing.

MATRADE terus menyokong eksport sektor ini melalui MATRADE continued to support the exports of this sector
aktiviti-aktiviti promosi strategik pada 2016. Pada tahun through strategic promotional activities in 2016. In 2016,
2016, MATRADE menganjurkan 6 program promosi untuk MATRADE organised 6 trade promotional programmes to
membangunkan sektor ICT Malaysia di pasaran antarabangsa. develop the Malaysian ICT sector in the international market.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 95

Embracing Change, Spurring Growth

ICT DAN KANDUNGAN KREATIF
ICT & CREATIVE CONTENT

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

INSP on Infotech & Internet International Sourcing Programme EAM on ICT to Manila,
of Things (IoT) (INSP) on Creative & Multimedia The Philippines
Content (CMC)
20 -21 April 2016 11-12 August 2016 5-8 September 2016
MATRADE KL, Malaysia MATRADE KL, Malaysia Manila, Philippines

RM48.54 million Sales Genereated RM103.12 million

EAM on Creative, Multimedia & RM160.40 million Seminar on Big Data, IoT & Cloud:
Content in-conjunction with Tokyo Game Changers in the Oil & Gas
36th GITEX Technology Week,
Game Show 2016 Dubai, UAE Industry
12-18 September 2016 14 December 2016
16-20 October 2016 MATRADE KL, Malaysia
Tokyo, Japan Dubai, UAE

RM53.21 million Sales Genereated Not Applicable

RM316.49million

Group photo: INSP on Infotech & IoT Business meeting in session

INTERNATIONAL SOURCING PROGRAMME (INSP) ON INFOTECH & INTERNET OF THINGS (IOT)

MATRADE dengan kerjasama Perbadanan Ekonomi Digital MATRADE in collaboration with Malaysia Digital Economy
Malaysia (MDEC) menganjurkan Program Penyumberan Corporation (MDEC) organised the International Sourcing
(INSP) mengenai ICT yang memberi tumpuan kepada Teknologi Programme (INSP) on ICT focusing on Information Technology
Maklumat (Infotech) dan Internet-of-Things (IoT) pada 20 April (Infotech) and Internet-of-Things (IoT) on 20 April 2016. This
2016. Program ini adalah susulan daripada tahun lepas di programme is a follow-up from last year where it was held for
mana ia telah diadakan buat kali pertama dengan 11 syarikat the first time with 11 international companies. This year, 19
antarabangsa. Pada tahun ini, 19 syarikat dari Filipina, Indonesia, companies from Philippines, Indonesia, Vietnam, Myanmar,

96 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Vietnam, Myanmar, Jepun, India dan Afrika Selatan mengambil Japan, India and South Africa participated in this event with
bahagian dalam acara ini bertujuan mencari peluang perniagaan, the objective of finding potential business, joint-ventures and
usaha sama dan rakan kongsi dari Malaysia. sourcing partners from Malaysia.

Sebanyak RM50 juta nilai perkongsian perniagaan yang Approximately RM50 million worth of potential business
berpotensi dan perjanjian penyumberan telah diselesaikan partnerships and sourcing agreements were concluded from
daripada 200 sesi pemadanan perniagaan yang disusun more than 200 business meeting sessions that were arranged
semasa acara tersebut. Terdapat minat serius terhadap during the event. There were serious interest in some of the
beberapa penyelesaian ICT yang dipasarkan oleh syarikat- ICT solutions marketed by Malaysian companies, especially for
syarikat Malaysia, terutamanya untuk Big Data Analytics, IoT, Big Data Analytics, IoT, Customer Relationship Management,
pengurusan hubungan pelanggan, e-Perdagangan, perbankan, e-Commerce, Banking, Financial Services & Insurance (BFSI),
perkhidmatan kewangan & insuran, e-Kerajaan, e-Pembelajaran e-Government, e-Learning and Telecommunication related
dan telekomunikasi produk dan perkhidmatan berkaitan. products and services.

INTERNATIONAL SOURCING PROGRAMME (INSP) ON CREATIVE AND MULTIMEDIA CONTENT (CMC)

Briefing during INSP on CMC Business meetings

Program Penyumberan CMC telah diadakan pada 11 - 12 Ogos The INSP on CMC was held on 11 – 12 August 2016 at Perdana
2016 di Dewan Perdana, Tingkat 6, West Wing, Menara MATRADE. Hall, Level 6th, West Wing, Menara MATRADE. The 2-day event
Acara 2 hari itu disokong oleh Perbadanan Pembangunan Filem was supported by National Film Development Corporation
Nasional Malaysia (FINAS), Creative Content Association Malaysia Malaysia (FINAS), Creative Content Association Malaysia
(CCAM), Perbadanan Ekonomi Digital Malaysia (MDEC), dan (CCAM), Malaysia Digital Economic Corporation (MDEC), and
Cyberview Sdn. Bhd. Cyberview Sdn. Bhd.

Program penyumberan ini adalah khusus untuk mempromosikan The sourcing mission was specifically to promote Malaysia’s
kandungan kreatif dan multimedia. Sebanyak 19 (19) syarikat Creative and Multimedia Content (CMC). Nineteen (19)
antarabangsa dengan 29 wakil dari 10 buah negara menyertai international companies with 29 representatives from 10
program ini. Peserta-peserta adalah Singapura (4), Indonesia (1), countries participated in the INSP. These were: Singapore (4),
Myanmar (3), Viet Nam (2), Kemboja (2), India (2), Sri Lanka (1), Korea Indonesia (1), Myanmar (3), Vietnam (2), Cambodia (2), India
Selatan (1), Mauritius (1) dan Turki (2). (2), Sri Lanka (1), South Korea (1), Mauritius (1), and Turkey (2).

Lebih daripada 100 syarikat CMC Malaysia yang telah mendaftar There are over 100 Malaysian CMC companies who had
dan mengesahkan minat mereka untuk mengambil bahagian dalam registered and confirmed their interest to participate in the
pemadananperniagaandenganpembeli asing.Wakil-wakilsyarikat business meetings with the foreign delegates. The international
antarabangsa dan syarikat Malaysia terdiri daripada penghibur, delegates and Malaysian companies comprise of prominent
pemaju permainan, pembuat filem & televisyen , dan pembangunan Creative and Multimedia players such as entertainers, games
aplikasi mudah alih yang terkenal. developers, TV & Film makers, and mobile apps developers.

MATRADE berjaya mencapai jualan berjumlah RM160 juta yang ini MATRADE exceeded the expected KPI from this programme,
melebihi petunjuk prestasi utama yang ditetapkan iaitu RM15 juta. which was RM15 million, by netting generated sales of
approximately RM160 million.

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Embracing Change, Spurring Growth
EXPORT ACCELERATION MISSION (EAM) ON ICT TO MANILA, THE PHILIPPINES

Misi Akselerasi Eksport ICT ke Manila telah diadakan pada 5-8 The Export Acceleration Mission on ICT to Manila was held from
September 2016. Program ini difokuskan pada penyelesaian 5-8 September 2016. The EAM was focused on E-commerce,
e-dagang, pembayaran dan runcit dan dipasang bersempena payment and retail solutions and was mounted in conjunction
dengan E-Commerce, Payment and Retail Show Filipina. Ini with E-Commerce, Payment and Retail Show Philippines. This
adalah pameran perdagangan terbesar berkaitan E-dagang trade show is the biggest E-commerce related show in the
di Filipina. Philippines.

Pada mulanya, hanya 10 syarikat yang disasarkan untuk Initially, only 10 companies were targeted to participate in
menyertai EAM. Sambutan hangat yang diterima daripada the EAM. But due to overwhelming response received from
syarikat ICT Malaysia telah meningkatkan penyertaan kepada Malaysian ICT companies, the participation was expanded to
20 syarikat Malaysia. include 20 companies Malaysian companies.

Objektif utama EAM adalah untuk: The main objective of the EAM was to:

• memperkenalkan syarikat ICT Malaysia ke pasaran Filipina, • Introduce Malaysian ICT companies to the Philippine market,

• mewujudkan kesedaran yang lebih besar di kalangan syarikat • Create greater awareness among Philippines ICT players
ICT Filipina mengenai keupayaan Malaysia dalam industri of Malaysian capacities and capabilities in ICT industry
ICT terutama dalam e-dagang dan penyelesaian berkaitan especially in E-commerce and payment related solutions.
pembayaran; dan
• Assist Malaysian companies to expand their client base
• membantu syarikat Malaysia untuk menambah bilangan
pelanggan mereka. The four-day EAM generated RM103.12 million in sales for
Malaysian companies.
Program selam empat hari itu telah menjana jualan sebanyak
RM103.12 juta untuk syarikat Malaysia.

EAM ON CREATIVE, MULTIMEDIA & CONTENT IN-CONJUNCTION WITH TOKYO GAME SHOW 2016

MATRADE telah mengetuai Misi Akselerasi Eksport (EAM) MATRADE led an export acceleration mission together with
bersama-sama dengan 16 pembangunan permainan video 16 Malaysian game developers to participate in Japan’s
Malaysia untuk menyertai Tokyo Game Show 2016 pada 12-18 Tokyo Game Show 2016 from 12 – 18 September 2016.
September 2016. Peserta-peserta Malaysia kebanyakannya Malaysian participants were mainly involved in a wide array of
terlibat dalam pelbagai hiburan dan hiburan video larian termasuk entertainment and leisure video gaming including video game
pembangunan video game outsourcing, permainan mudah alih development outsourcing, mobile games and packaging for
dan pembungkusan untuk pemaju permainan. game developers.

Objektif misi itu adalah untuk mempromosikan industri permainan The objective of the mission was to promote Malaysia game
Malaysia ke Jepun dan mewujudkan peluang untuk perkongsian industry to Japan and create opportunities for partnership,
dan kerjasama antara pembangunan permainan video Malaysia collaboration and joint-venture between Malaysian and Japanese
dan Jepun. game developers.

Tokyo Game Show atau TGS pertama kali diadakan pada tahun Tokyo Game Show or TGS was first held in 1996 and since
1996. Ekspo tahunan ini merupakan salah satu acara penting bagi then, this annual expo has been one of the important events
pemaju permainan di seluruh dunia. TGS adalah platform yang for game developers globally. TGS is an established platform
mantap untuk promosi permainan terkini, memperoleh tawaran for latest games promotions, acquiring business deals and also
perniagaan dan juga melancarkan produk dan teknologi baru. launching of new products and technologies.

Permainan video adalah industri bernilai jutaan dolar di Jepun. Video games are a multi-million dollar industry in Japan. Since
Sejak pengenalan konsol permainan video pada tahun 80-an, the introduction of game consoles in the 80s, Japan has been
Jepun telah menerajui dalam industri permainan video global the leader in global video games industry and continues its
dan terus menguasai sistem hiburan elektronik dengan Sony dominance in electronic entertainment system with Sony’s
Playstation dan Wii Nintendo. Berdasarkan laporan oleh Playstation and Nintendo’s Wii. Based on report by Newzoo,

98 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

Newzoo, pendapatan daripada permainan video Jepun pada nilai Japan’s video game revenue at USD12.44 billion is the third
USD12.44 bilion merupakan yang ketiga terbesar di dunia selepas biggest in the world after China and United States. Currently,
China dan Amerika Syarikat. Pada masa ini, permintaan pasaran the video game market demand in Japan have shifted from
permainan video di Jepun telah beralih daripada menggunakan using gaming consoles to gaming on mobile platforms.
konsol permainan untuk permainan di platform mudah alih.
During the event, Malaysia production house, Giggle Garage
Semasa pameran tersebut Giggle Garage Sdn Bhd telah Sdn Bhd won ASEAN Character Award 2016 for their IP’s
memenangi ASEAN Character Award 2016 untuk Origional Origanimals, a CGI animation targeted for pre-school audience.
IP mereka, animasi CGI yang disasarkan untuk penonton This marked two consecutive years Malaysia won the award
prasekolah. Malaysia telah memenangi anugerah itu bagi dua after Les Copaque Sdn Bhd’s Puteri won the same award in 2015.
tahun berturut-turut selepas Puteri Les Copaque Sdn Bhd
memenangi anugerah yang sama pada tahun 2015.

Networking session with Japan Video Game Studios Malaysia Pavilion: Tokyo Game Show 2016

Malaysian exhibitors at GITEX 2016 Briefing by Trade Commissioner, MATRADE Dubai

36TH GITEX TECHNOLOGY WEEK, DUBAI, UAE

GITEX 2016 acara antarabangsa yang terkenal di dunia telah GITEX 2016 a world renowned international event was held
diadakan di Dubai World Trade Centre dari16 hingga 20 at Dubai World Trade Centre from 16 to 20 October 2016.
Oktober 2016. Penyertaan Malaysia dalam edisi ke-36 GITEX Malaysia’s participation in the 36th edition of GITEX held in
bertujuan untuk memperluaskan pasaran dan memadankan Dubai, UAE was aimed at widening markets and matching
syarikat ICT Malaysia dengan pemain teknologi global yang lain, Malaysian ICT companies with other global technology
terutamanya dari Emiriah Arab Bersatu serta negara-negara players, particularly from the United Arab Emirates as well
Teluk bersebelahan, Afrika dan Asia Selatan. as neighbouring Gulf States, Africa and South Asia countries.

Ini adalah tahun keenam MATRADE menerajui penglibatan It was MATRADE’s sixth year in spearheading the involvement
syarikat-syarikat Malaysia di GITEX. Sebelas (11) syarikat of Malaysian companies at GITEX. Eleven (11) Malaysian
Malaysia mengambil bahagian dalam GITEX 2016 yang companies participated in GITEX 2016 promoting Managed
mempromosikan Penyelesaian Pengurusan Terurus, Rangkaian Security Solutions, Network and Application Management,
dan Pengurusan Aplikasi, Pengkabelan Dalaman, Penyumberan Internal Cabling, IT Outsourcing, Big Mail Transfer Solutions,

LAPORAN TAHUNAN 2016 ANNUAL REPORT 99

Embracing Change, Spurring Growth

Luar IT, Penyelesaian Pemindahan Big Mail, Pemantauan dan Network Monitoring and Protection, Wifi Storage, Anti-Virus
Perlindungan Rangkaian, Penyimpanan Wifi, Penyelesaian Solutions, Web Based Video Conferencing, E-Learning Solutions,
Anti-Virus, Persidangan Video Berasaskan Web, E -Learning Event Management System, Telecommunication Equipment,
Solutions, Sistem Pengurusan Acara, Peralatan Telekomunikasi, Scientific Equipment and Mobile Accessories.
Peralatan Saintifik dan Aksesori Mudah Alih.

SEMINAR ON BIG DATA, IOT & CLOUD: GAME CHANGERS IN THE OIL & GAS INDUSTRY

MATRADE dengan kerjasama Malaysian Oil & Gas Services Council MATRADE in collaboration with the Malaysian Oil & Gas Services
(MOGSC) dan Dewan Perniagaan Digital Malaysia (MDCC) telah Council (MOGSC) and Malaysia Digital Chamber of Commerce
menganjurkan Seminar bertajuk Big Data, IoT & Cloud: Game (MDCC) organised a Seminar on “Big Data, IoT & Cloud: Game
Changers in the Oil & Gas Industry pada 14 Disember 2016. Changers in the Oil & Gas Industry” on 14 December 2016.
Seminar telah diadakan di Dewan Perdana, Menara MATRADE The seminar was held at Perdana Hall, Menara MATRADE. The
dan dirasmikan oleh Ketua Pegawai Eksekutif MATRADE, half-day event was officiated by Dato’ Dzulkifli Mahmud and
Dato’ Dzulkifli Mahmud dan diikuti dengan penyampaian dari was followed by presentations from PETRONAS, McKinsey &
PETRONAS, McKinsey & Company, Inc. (Singapura), Teradata Company, Inc. (Singapore), Teradata Corporation, Emerio (M)
Corporation, Emerio (M) Sdn Bhd dan International Data Sdn Bhd and International Data Corporation (IDC).
Corporation (IDC).

100 LAPORAN TAHUNAN 2016 ANNUAL REPORT