MATRADE's 2016 Annual Report

Sectoral Performance

PRESTASI EKSPORT DALAM SEKTOR UTAMA

EXPORT PERFORPMRAONDCUEKOGFAMYAAJOHRIDSUECPTORS

LIFESTYLE PRODUCTS

2016 EXPORTS

RM37.65Nilai billion

Value

Pertumbuhan
2015/2016

2.0%Growth

2015/2016

EKSPORT UNTUK 5 PRODUK UTAMA GAYA HIDUP
TOP 5 LIFESTYLE PRODUCTS 2016

Pertumbuhan Pertumbuhan Pertumbuhan Pertumbuhan Pertumbuhan
Growth% Growth% Growth% Growth% Growth%

5.1% FURNITURE 4.2% 7.5% 4.4% 1.4%
JEWELLERY
TEXTILE, APPAREL GIFTS & PREMIUMS COSMETICS &
& FOOTWEAR PERFUMERY

RANK UNITED STATES DESTINASI UTAMA EKSPORT
OF AMERICA PRODUK GAYA HIDUP
1 TOP EXPORT
DESTINATIONS FOR
2 SINGAPORE LIFESTYLE PRODUCTS

3 UAE
4 JAPAN

5 AUSTRALIA

LAPORAN TAHUNAN 2016 ANNUAL REPORT 101

Embracing Change, Spurring Growth

Eksport utama untuk lima produk Gaya Hidup bagi tempoh Malaysia’s exports of top five Lifestyle Products for the period
Januari - Disember 2016 adalah: of January – December 2016 were:
• Tekstil, Pakaian & Kasut • Textile, Apparel & Footwear
• Perabot • Furniture
• Barang kemas, • Jewellery,
• Hadiah & Premium; Dan • Gift s& Premiums; and
• Kosmetik & Wangian • Cosmetics & Perfumery

Untuk tahun 2016, eksport Malaysia bagi produk di atas In 2016, Malaysia’s exports of lifestyle products amounted to
berjumlah RM37.65 bilion, meningkat sebanyak 2 peratus RM37.65 billion, an increase of 2 percent as compared to the
berbanding tempoh yang sama pada tahun 2015. Eksport same period in 2015. Exports of Textile, Apparel & Footwear
Tekstil, Pakaian & Kasut meningkat sebanyak 5.1 peratus, rose by 5.1 percent, Furniture by 4.2 percent, Gift & Premium
Perabot sebanyak 4.2 peratus, Hadiah & Premium sebanyak by 4.4 percent and Cosmetics & Perfumery by 1.4 percent as
4.4 Peratus dan Kosmetik & Wangian sebanyak 1.4 peratus against last year. However, exports of Jewellery declined by
berbanding tahun 2015. Walau bagaimanapun, eksport barang 7.5 percent. USA was the top export destination for Lifestyle
kemas menurun sebanyak 7.5 peratus. USA adalah destinasi products; followed by Singapore, UAE, Japan, Australia, China,
eksport utama bagi produk gaya hidup; diikuti oleh Singapura, Indonesia, Turkey, Vietnam and Thailand.
UAE, Jepun, Australia, China, Indonesia, Turki, Vietnam dan
Thailand.

2015 2016

No. Export Change Change
(Value) (Value)
RM Million Share % Change % RM Million Share % Change %

1 Textiles, Apparel 13,213.10 35.8 1,098.2 9.1 13,884.40 36.9 671.4 5.1
& Footwear 9,142.50 24.8 1,132.3 14.1 9,529.50 25.3 387.0 4.2

2 Furniture

3 Jewellery 7,767.40 21.0 938.8 13.7 7,185.40 19.1 -582.1 -7.5

4 Gifts & Premiums 5,547.10 15.0 940.4 20.4 5,793.90 15.4 246.8 4.4
3.3 188.6
5 Cosmetics & 1,235.60 100 4,298.20 18.0 1,252.90 3.3 17.3 1.4
Perfumery

TOTAL 36,905.70 13.2 37,646.10 100 740.4 2.0

102 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

PRESTASI EKSPORT DALAM SEKTOR UTAMA
EXPORT PERFORTMEAKNSCTEILO,FPMAAKJAOIRANSE&CTKOARSUT

TEXTILES, APPAREL & FOOTWEAR

Berdasarkan jadual di bawah, eksport bagi Tekstil, Pakaian Exports of Textiles, Apparel and Footwear grew 5.1 per cent to
dan Kasut berjumlah RM13.88 bilion pada 2016, meningkat RM13.88 billion in 2016, as compared to RM 13.21 billion in
sebanyak 5.1 peratus berbanding RM13.21 bilion pada tahun 2015. Main exports of Textiles, Apparel and Footwear were:
2015. Lima produk teratas yang menyumbang kepada eksport
adalah seperti berikut:

Textiles Apparel & clothing Textile yarn Other textile apparel Special yarns, special
accessories textile fabrics &
RM7.50 billion Sales Generated
RM5.67 billion related products, nes;
RM3.46 billion lace, embroidery,
ribbons, trimmings
etc

RM2.64 billion RM1.13 billion

DESTINASI UTAMA EKSPORT
TEKSTIL, PAKAIAN DAN KASUT
MAJOR EXPORT DESTINATIONS FOR
TEXTILES, APPAREL AND FOOTWEAR

SHARE

16.1% UNITED STATES
OF AMERICA

8.5% JAPAN

7.0% TURKEY EXPORT VALUE

6.1% CHINA (PRC) RM2,228.1 million
RM 1,184.3 million
5.9% SINGAPORE RM 975.7 million
RM 847.4 million
RM 823.7 million

LAPORAN TAHUNAN 2016 ANNUAL REPORT 103

Embracing Change, Spurring Growth

Top 10 export destinations for Textiles, Apparel & Footwear:

  2016

Country RM Mil Share % Change (Value) Change %
Total 13,884.4 5.1
UNITED STATES OF AMERICA 2,228.1 100.0 671.4 -7.8
JAPAN 1,184.3 15.9
TURKEY 975.7 16.0 -187.6 31.7
CHINA (PRC) 847.4 6.9
SINGAPORE 823.7 8.5 162.3 4.4
INDONESIA 715.1 8.8
FEDERAL REPUBLIC OF GERMANY 635.1 7.0 234.8 16.2
AUSTRALIA 560.5 -6.8
VIET NAM 539.1 6.1 55.0 13.2
KOREA (ROK) 451.2 0.7
5.9 34.7

5.2 57.9

4.6 88.7

4.0 -41.0

3.9 62.8

3.2 3.0

PRESTASI EKSPORT DALAM SEKTOR UTAMA

EXPORT PERFORPMEARNACBEOOTF MAJOR SECTORS

FURNITURE

PERABOT FURNITURE

Pada tahun 2016, eksport perabot mencecah RM9.53 bilion In 2016, exports of furniture increased 4.2 per cent to RM9.53
berbanding RM9.14 bilion pada 2015, peningkatan sebanyak billion as compared to RM9.14 billion in 2015.
4.2 peratus.

RM803.4 million 2.Japan

1.USA RM470.0 million 5. UK 8.4%

32.4% 4.9% share
share
RM3,086.4 million share

3.Singapore

RM783.5 million 8.2%
share

DESTINASI UTAMA EKSPORT PERABOT 4.Australia
MAJOR EXPORT
DESTINATIONS FOR FURNITURE 7.8%

RM742.9 million share

104 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

Pada tahun 2016, eksport perabot kayu menyumbang sebanyak In 2016, exports of wooden furniture accounted for 79.35 per

79.35% daripada jumlah keseluruhan eksport perabot. cent of total furniture exports

Malaysia’s Total Exports of Furniture   2015 2016
 

Sub-Industry Product Group RM Mil RM Mil Share % Change  Change %
Total (Value)

Total 9,142.5 9,529.5 100.0 387.0 4.2

Bedroom wooden furniture 2,395.5 2,734.8 28.7 339.3 14.2
Other wooden furniture
Wooden furniture

2,459.8 2,490.9 26.1 31.0 1.3

Furnitures of other Furnitures of other materials, 1,133.0 1,267.3 13.3 134.3 11.9
materials, seats & parts of seats & parts of furniture 1,234.6 1,251.4 13.1 16.8 1.4
furniture
-55.6 -7.7
Wooden furniture Seats with wooden frame 6.9 1.1
-16.7
Other manufactures of Office metal furniture, & other metal 719.8 664.2 7.0 -88.5
metals furniture 633.6 640.5 6.7 5.3
531.8 443.2 4.7 1.7 53.2
Wooden furniture Kitchen wooden furniture 1.1
32.2 33.9 0.4
Finished products of Office wooden furniture 2.2 3.3 0.0
plastics
Furniture & fittings for furniture of
plastics

Rattan or bamboo furniture Rattan or bamboo furniture

PRESTASI EKSPORT DALAM SEKTOR UTAMA

EXPORT PERFORBMAARNACNE GOFKMEAMJOARSSECTORS

JEWELLERY

JEWELLERY

Eksport Barang Kemas menurun sebanyak 7.5 peratus daripada Malaysia’s exports of Jewellery declined 7.5 per cent to RM7.18
RM7.77 bilion pada tahun 2015 kepada RM7.18 bilion pada 2016. billion in 2016 from RM7.77 billion in 2015.

Berkuatkuasa pada April 2015, semua pengeluar barang kemas The decrease is partly attributed to the introduction of a
perlu mendaftar semua pelanggan mereka dengan Jabatan new requirement effective April 2015 where all jewellery
Kastam sebelum mereka boleh berurusniaga. Ini adalah manufacturers must register their clients with Customs
keperluan di bawah skim ATMS. Kegagalan mendaftar akan Department before they can engage in any business
menyebabkan pengeluar tidak dapat menikmati pengecualian dealings. This regulation is stipulated under the Approved
6 peratus GST ke atas fi pembuat. Toll Manufacturer Scheme ( ATMS). Manufacturers who fail to
register will not be able to enjoy the exemption of 6 per cent
Pengenalan kepada keperluan pendaftaran pelanggan di bawah GST on the workmanship fee.
skim ATMS telah memberikan kuasa di mana pelanggan luar negara
enggan menandatangani kontrak dengan syarikat Malaysia atas The implementation of this requirement was not well received
sebab mereka tidak mahu terikat dengan kontrak. Barang kemas by foreign clients who were reluctant to sign a contract with
adalah produk fesyen di mana permintaan pengguna berubah Malaysian jewellery sellers. Jewellery is a fashion item with
dengan cepat.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 105

Embracing Change, Spurring Growth

Kekuatan sektor barang kemas Malaysia terletak pada rapidly changing styles tied closely to changes in consumer
rekabentuk. Malaysia tidak mempunyai lombong emas, demand and foreign buyers do not wish to be contractually
yang menyebabkan pengeluar emas Malaysia menawarkan bound.
perkhidmatan rekabentuk & fabrikasi kepada pelanggan luar
negara. The strength of Malaysia’s jewellery sector lies in the design
capability. Malaysia does not have sufficient gold ore production
Model perniagaan berdasarkan dimana pelanggan luar negara and banks on the design and fabrication capability to entice
seperti Dubai, membekalkan emas kepada syarikat Malaysia overseas clients. Malaysian gold manufacturers make their
untuk perkhidmatan reka dan fabrikasi. Pengeluar emas Malaysia income mostly through design service fees imposed on the
manjana pendapatan mereka melalui bayaran perkhidmatan jewelleries produced.
reka bentuk yang dikenakan ke atas barang-barang kemas
yang dihasilkan. For example in order to bring in supplies of gold bars from
Dubai, Malaysian companies must apply the Approved Trade
Untuk membawa bekalan emas dari Dubai, syarikat Malaysia Scheme (ATS). This scheme allows Malaysian companies to
mesti memohon Skim Perdagangan yang Diluluskan (ATS). Skim ini suspend GST imposed on the gold that was brought in as
membolehkan syarikat Malaysia menangguhkan GST yang dikenakan production inputs. If they do not comply with the scheme’s
ke atas emas yang dibawa masuk untuk input pengeluaran. regulations, they will bear the full GST cost. At the moment,
only manufacturers with RM 5 million turnover per annum are
Tanpa skim ini, syarikat Malaysia perlu menanggung kos GST. eligible to apply for the scheme. For trading companies, the
Dilaporkan bahawa hanya pengeluar dengan perolehan RM5 juta eligibility limit is a sales turnover of RM 25 million.
setahun layak untuk memohon di bawah skim ini dan perolehan
jualan sebanyak RM 25 juta bagi syarikat perdagangan. Once the gold manufacturers produce the final product, they
need to re-export the finished goods back to Dubai via Approved
Apabila pengeluar emas menghasilkan produk akhir, mereka perlu Toll Manufacturer Scheme (ATMS). This scheme allows GST to
mengeksport semula barangan siap kembali ke Dubai melalui Skim be waived on the workmanship fee. Malaysian manufacturers
Pengilang Tol yang Diluluskan (ATMS). Skim ini membolehkan GST must also ensure that all foreign clients are registered with the
dikecualikan keatas kos pembuat. Pengilang Malaysia juga perlu Royal Malaysian Customs. Malaysian Customs will not exempt
memastikan pelanggan luar negara didaftarkan dengan Jabatan the 6 per cent GST chargeon the services and workmanship
Kastam. Kegagalan untuk mendaftar menyebabkan Jabatan fees if Malaysian jewellery companies fail to register.
Kastam boleh mengenakan semula caj GST sebanyak 6% ke atas
perkhidmatan kos pembuat. The top five export destinations for Jewellery in 2016 were:

Lima destinasi utama eksport untuk barang kemas pada tahun

2016 adalah: RM197.6 million 4.Japan

DESTINASI UTAMA EKSPORT 2.8%
BARANG KEMAS
MAJOR EXPORT 2.0%RM146.0 million5.Hong Kong share
DESTINATIONS FOR
JEWELLERY 1. UAE share
RM4,368.3 million
60.8% 3.Thailand

share RM373.5million 5.2%
share
2.Singapore

RM1,755.8 million 24.4%
share

106 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

Malaysia’s Jewellery Exports in 2016 were mainly:

Jewellery of gold, Other articles of Imitation
silver, platinum precious metals jewellery

RM 6,481.3 million RM 660.2 million RM 44.0 million

Growth % Share % Growth % Share % Growth % Share %

-10.7 90.2 38.5 9.2 50.5 0.6

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

Vicenzaoro INSP MIFF INSP EFE PLMA GDS & Tag It! Art MFW & Fashion
22 – 27 1–3 March 8 – 11 24 – 25 26 – 28 July Exhibition INTRADE Showcase
January March 10 November
Vicenza, PWTC KLCC May Germany 1– 30 2–5
Italy Amsterdam, November November Shanghai,
Shanghai, Kuala Lumpur China
The
Netherlands China

Sales Generated RM0.22
million
RM11.42 RM148.28 RM337.61 RM67.53 RM40.78 RM212.78 RM91.39
million million million
million million million million

MATRADE terus menyokong eksport sektor ini melalui MATRADE continued to support the promotion of the Lifestyle
aktiviti promosi strategik pada tahun 2016. Unit Gaya Hidup sector throughout 2016, with eight trade promotional
telah menganjurkan 8 program promosi perdagangan untuk programmes launched for the international market. The
mempromosikan dan membangunkan sektor gaya hidup di programmes successfully generated RM910.01 million of
pasaran antarabangsa. potential sales, mainly for furniture, textile & apparel, fashion
accessories, and household products.
Program-program tersebut berjaya menghasilkan RM910.01 juta
jualan berpotensi, terutamanya untuk produk seperti perabot,
tekstil & pakaian, aksesori fesyen, dan produk isi rumah.

Vicenzaoro

VICENZAORO 2016 di Itali adalah pameran perdagangan VICENZAORO in Italy is the largest international trade show
terbesar di Eropah melibatkan sejumlah 19,381 pembeli, dan in Europe for Gold and Jewellery. Focused primarily for the
lebih 35 ribu pengunjung, dengan peningkatan sebanyak 5 European market, the Russian Federation and the Middle East;
peratus. Pameran ini mengetengahkan produk-produk baru the show in 2016 attracted 19,381 buyers, more than 35,000
dari 1500 jenama dari 31 negara dan semua daerah emas di visitors, and an overall 5 per cent increased in visitor traffic.
Itali, bertempat di 9 pavilion Fiera di Vicenza yang merangkumi
keluasan 29000 meter persegi. Tumpuan kerjaya antarabangsa This was MATRADE maiden participation with only two
yang semakin meningkat di Fiera di Vicenza, pertumbuhan 5 Malaysian exhibitors taking part. Both companies specialised
peratus daripada jumlah pembeli luar negara, dengan 8,774 dari in steel and silver jewellery. MATRADE arranged 94 business
130 negara. Operator dari Itali juga mencatatkan peningkatan meetings throughout the event and managed to record total
tinggi iaitu +4.3 peratus untuk sejumlah 10,607, angka yang sales value of USD 2.644 million.
menunjukkan pemulihan di pasaran domestik. Isyarat yang
sangat baik bagi sektor teknologi, di mana Made in Italy
merupakan kecemerlangan global.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 107

Embracing Change, Spurring Growth
INSP Malaysian International Furniture Fair (MIFF)

Pameran Perabot Antarabangsa Malaysia (MIFF) telah menarik MATRADE organised an International Sourcing Programme
lebih ramai pembeli dari luar negara (termasuk pengunjung kali (INSP) in conjunction with the Malaysian International Furniture
pertama) untuk edisi 2016 yang merupakan pameran terbesar Fair (MIFF) to draw in more overseas buyers (including a strong
bagi Asia. Malaysia menjadi tuan rumah kepada 500 syarikat dari number of first-timers) to its 2016 trade show. To help lift off
15 negara dan wilayah, dan menerima hampir 20,000 pengunjung the Asian buying season, MATRADE help host 500 companies
perdagangan. Jumlah pembeli antarabangsa meningkat 3 peratus from 15 countries and regions, and welcomed nearly 20,000
kepada 5,340 dengan 40 peratus menghadiri pameran ini buat trade visitors. The share of international buyers increased 3
kali pertama. MIFF mencatatkan pelawat dari 130 buah negara per cent to 5,340 with 40 per cent attending the show for the
dengan peningkatan yang ketara terutamanya dari Eropah, first time.
Amerika Utara, Asia dan Australasia, serta penyertaan yang
mantap dari negara-negara ASEAN. Populariti MIFF sebagai MIFF 2016 recorded visitors from 130 countries and regions,
pusat sumber global dan pintu masuk ke Asia Tenggara. marked by strong increase from Europe, North America, Far
Asia and Australasia, and a steady turnout from neighbouring
MATRADE telah menganjurkan penyertaan 30 pembeli ASEAN countries. The good turnout underscores the international
antarabangsa untuk penginapan selama 3 hari sepanjang reach and popularity of MIFF as a global sourcing centre and
pameran ini. Selain itu MATRADE juga terlibat dalam menjemput gateway to Southeast Asia.
para pembeli untuk menyertai MIFF melalui rangkaian globalnya.
Sejumlah RM148.28 juta jualan telah direkodkan hasil daripada MATRADE organised the participation of 30 international buyers,
mesyuarat perniagaan (INSP) yang telah diatur untuk mereka. throughout the three-day event. MATRADE was also actively
involved in using its international network to invite buyers to
visit MIFF. A total of RM148.28 million sales were recorded as
the result of INSP.

INSP in conjunction with Export Furniture Exhibition (EFE)

Sebuah pameran dari industri untuk industri, Pameran Eksport An exhibition by industry for industry, Export Furniture Exhibition
Perabot adalah platform dagangan yang menyediakan (EFE) is a trade platform providing opportunities for furniture
peluang kepada pengusaha dan industri yang berkaitan untuk manufacturers and their related industries to network and expand
melakukan eksport dan rangkaian untuk mengembangkan their export businesses globally.
perniagaan mereka. EFE adalah pameran perdagangan
perabot berorientasikan eksport yang diadakan setiap tahun EFE is an export-oriented furniture trade show held annually
di Kuala Lumpur. Selama bertahun-tahun, EFE telah memupuk in Kuala Lumpur. Over the years, EFE has nurtured invaluable
perkongsian yang tidak ternilai antara ribuan pembeli dan partnerships between thousands of buyers and furniture
pembuat perabot di seluruh dunia untuk terus memberi makers across the globe. It continues to provide opportunities to
peluang kepada pengusaha industri perabot Malaysia. EFE Malaysia’s furniture industry players. EFE 2016 saw a total of 257
2016 menyaksikan sejumlah 257 pempamer menyertai acara exhibitors and drew 9153 visitors, both local and international.
ini dan menerima 9153 pelawat tempatan dan antarabangsa.
The INSP in conjunction with EFE generated a total of RM337.61
MATRADE telah menganjurkan penyertaan 40 pembeli million in sales. MATRADE organised the participation of 40
antarabangsa sepanjang empat hari pameran ini. Selain itu international buyers, covering their accommodation expenses
MATRADE juga terlibat dalam menjemput pembeli untuk datang throughout the four-day event.
ke EFE melalui rangkaian globalnya. Sejumlah RM337.61 juta
jualan telah direkodkan sebagai hasil daripada International
Sourcing Programme (INSP) yang telah diatur untuk mereka.

Export Furniture Exhibition (EFE)

108 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

PLMA 2016

PLMA 2016 “World of Private Label” Pameran perdagangan PLMA 2016 “World of Private Label” International trade
antarabangsa yang berlangsung di Amsterdam RAI, Belanda exhibition took place at Amsterdam RAI, in the Netherlands
dari 24-25 Mei 2016 telah menarik 24,000 peserta pameran from 24-25 May 2016. It attracted a record-breaking 24,000
dan pelawat, termasuk pembeli dari peruncit utama dari lebih exhibitors and visitors, including buyers from major retailers
110 negara yang mewakili segmen dari pasar raya, pasar from over 110 countries who represented segments from
raya besar, kedai ubat dan pemborong. Lebih daripada 2,400 supermarkets, hypermarkets, drug stores and discounters.
pempamer dari 70 buah negara mempromosikan Fast-Moving More than 2,400 exhibitors from 70 countries showcased fast-
Consumer Goods (FMCG) dalam kategori Makanan dan Bukan moving consumer goods (FMCG) categorically in the Food and
Makanan: F&B, Kesihatan & Kecantikan, Penjagaan Rumah dan Non-Food sections: from F&B, Health & Beauty, Household and
Peribadi, DIY, Pembungkusan, Auto Aftercare dan Produk Binatang Personal Care, DIY, Packaging, Auto Aftercare and Pet Products.
Peliharaan. MATRADE telah mengambil bahagian untuk tahun
ke-10 berturut-turut sejak tahun 2007 dengan Pavilion Malaysia PLMA 2016 marked MATRADE’s 10th consecutive participation
terdiri daripada 10 pengeluar bukan makanan Malaysia yang since 2007. MATRADE constructed a national Malaysian Pavilion
terpilih untuk menyertai di bawah Pavilion Malaysia yang terletak to house 10 Malaysian Non-Food manufacturers, located at
di Deltahal Bukan Makanan. the Non-Food Deltahal.

The exhibition generated total sales of RM67.53 million for the
Malaysian companies and netted 323 business enquiries. Some
of the most sought after products were for industrial gloves,
skincare products and disposable paper products.

Malaysia Pavilion at PLMA
GDS & Tag It!

Terdapat dua pameran yang berlangsung serentak di TAG IT! dimana GDS or Global Destination for Shoes and accessories is an
ianya adalah untuk permintaan jumlah besar dari syarikat pembuatan international trade fair held in Düsseldorf, Germany. GDS
termasuk OEM manakala GDS adalah khusus untuk kasut pereka is mainly for designer shoes and well established brands,
berjenama. GDS bermula sebagai segmen unik pada tahun 2007 featuring seasonal collections, trends and innovation in the
di pameran perdagangan dua kali setahun. MATRADE mengambil global footwear sector. Tag it!, held concurrently with GDS, is
bahagian untuk tahun keempat berturut-turut di Tag It!, Düsseldorf, a show specifically for private label in shoes and accessories.
Jerman dari 26 - 28 Julai 2016. Ia adalah pameran perdagangan Tag it! Is a sourcing trade show, focussing on large volume
pertama di Eropah yang mengiktiraf potensi industri kasut Asia shoe and accessory orders from manufacturing companies
serta membuka pasaran Eropah kepada syarikat-syarikat dari Asia. including OEM. The show delivers international diversity and
a wide variety of product, price and quality segments. It opens
Sebanyak 740 jenama mempamerkan Koleksi Musim Bunga / up new business opportunities - for the growing market of
Musim Panas di GDS dan 180 peserta pameran di Tag it!. Antara price-sensitive shoppers. Messe Dusseldorf reported that
jenama yang mempamerkan di GDS ialah Havaianas, Skechers, 15,000 visitors attended the show in 2016.
G.K Meyer, Oliver, Ipanema, Camel dan banyak lagi. Ketua Pegawai
Eksekutif dan Presiden Messe Dusseldorf melaporkan bahawa MATRADE participated for the fourth consecutive year at Tag
sejumlah 15,000 pengunjung menghadiri pameran itu. Jumlah jualan It!, in Düsseldorf, Germany from 26 - 28 July 2016. A total of
yang dijana berjumlah RM40.78 juta di mana potensi jualan ialah 740 brands presented their Spring/Summer Collection in GDS
RM34.01 juta dan jualan segera ialah RM6.77 juta. Jualan yang and 180 exhibitors at Tag it!. Among the brands that were
dijana disumbangkan oleh produk seperti kasut lelaki, kasut wanita,
kasut kanak-kanak dan selipar.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 109

Embracing Change, Spurring Growth

exhibiting in GDS were Havaianas, Skechers, G.K Meyer, Oliver,
Ipanema, Camel and many more.

Total sales generated as reported by Malaysian companies
amounted to RM40,78 million of which potential sales were
RM34.01 million and immediate sales were RM6.77 million.
The sales were attributed to strong interest in men’s shoes,
ladies shoes, children shoes and slippers.

Malaysia Pavillion at GDS & Tag It!

Discovering Malaysia Contemporary Art Exhibition

Acara pameran ini adalah bagi mempromosi dan menjual seni The Discovering Malaysia Contemporary Art Exhibition is an
visual Malaysia melalui 35 hasil karya daripada 13 orang artis event to promote and market Malaysian visual art through the
tempatan. Sejumlah 9 unit hasil karya telahpun terjual dengan works of 35 art pieces from 13 Malaysian Artists. Nine out of
hasil kutipan berjumlah USD0.052 juta (RM220,000.00). Pameran 35 art pieces were sold at the promotion event, generating
ini telah diadakan selama tempoh satu bulan iaitu pada 1 hingga RM220,000.00. The month long exhibition was held in Shanghai
30 November 2016 di Shanghai. from 1- 30 November 2016.

Karyawan-karyawan yang terlibat di dalam pameran ini adalah Participating artists came from all over Malaysia, and included
dari seluruh Malaysia, terdiri daripada karyawan terkemuka well-known names such as Professor Awang Damit and Datuk
seperti Professor Awang Damit dan Datuk Tajuddin Ismail, dan Tajuddin Ismail, as well as newer artists Louise Low, Nik brothers,
juga karyawan peringkat pertengahan dan junior seperti Louise and Cheong Tuck Wai. Artworks ranged from oil paintings, mix
Low, Nik brothers, dan Cheong Tuck Wai. Karya yang dipamerkan medium, silk screen prints, acrylics and neon light art.
merangkumi lukisan minyak, ‘mix medium’, cetakan ‘silk screen’,
arca ‘acrylics’ dan seni lampu neon.

Malaysia Fashion Week (MFW), A Project by INTRADE

MFW diadakan setiap November di MATRADE’s Exhibition MFW is held every November at the MATRADE’s Exhibition
and Convention Centre (MEEC), Jalan Sultan Haji Ahmad Shah, and Convention Centre (MEEC), Jalan Sultan Haji Ahmad Shah,
Kuala Lumpur. Komponen utama Malaysia Fashion Week Kuala Lumpur. The core components of Malaysia Fashion Week
(MFW), A Project by INTRADE 2016, adalah INTRADE’s Lifestyle (MFW), A Project by INTRADE 2016, were INTRADE’s Lifestyle
Exhibition, Malaysia Fashion Showcase dan International Exhibition, Malaysia Fashion Showcase and International
Sourcing Programme (INSP). Tema MFW masih kekal seperti Sourcing Programme (INSP). The theme for MFW remained
tahun lepas iaitu ‘Keterangkuman’, iaitu merangkumi penyertaan the same as last year’s which was ‘Inclusivity’, drawing in
daripada Sabah dan Sarawak, warga Orang Asli, wanita and participation from Sabah and Sarawak, indigenous ‘Orang
belia. Sejumlah 290 gerai pameran memenuhi ruang pameran Asli’, Women and Youths. There were 290 exhibition booths,
seluas 32,800 kaki persegi di Hall A (Aras Bawah) dan Hall B spread over 32,800 square feet of exhibition space in both
(Aras Bawah dan Aras Tiga). Hall A (Ground Floor) and Hall B (Ground Floor and Third Floor).

Hasil jualan secara keseluruhan selama empat hari acara Overall sales outcome for the 4-day event was RM212.78
ini berlangsung adalah RM212.78 juta. Hasil jualan ini telah million. Sales were contributed by all three segments - Exhibition,
disumbangkan oleh pameran, INSP serta pertunjukan fesyen. INSP and also Fashion Showcase. Products that were most
Antara produk terkemuka yang diketengahkan semasa acara frequently sourced include apparel, garments and accessories,
ini adalah Pakaian dan Aksesori, Farmaseutikal, Kelengkapan pharmaceuticals, toiletries & cosmetics, wood Products as
Mandi & Kosmetik, Produk Berasaskan Kayu dan juga Kasut. well as footwear.

110 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

Artwork at Discovering Malaysia Contemporary Art Exhibition Displays at Malaysia Lifestyle Fashion Showcase

Malaysia Lifestyle & Fashion Showcase in conjunction with Malaysia Promotion Programme (MPP)

Pameran yang bertemakan “Choose Malaysia: Crafted for The event, themed “Choose Malaysia: Crafted for a Unique
a Unique Style, Shanghai” ini bertujuan untuk mewujudkan Style, Shanghai” provided a platform for Malaysian designers
platform untuk pereka-pereka Malaysia dan syarikat-syarikat and lifestyle companies to promote and tap into the Chinese
gaya hidup untuk mempromosi dan menembusi pasaran fesyen fashion market. A total of 17 designers and companies involved
di China. Sejumlah 17 syarikat pereka bentuk yang terlibat di in ready-to-wear and designer apparels and accessories such
dalam ready-to-wear dan pakaian berjenama serta aksesori- as shoes, handbags and jewellery participated. Participating
aksesori seperti kasut, beg tangan dan barang kemas telah local brands were Melinda Looi, Bill Keith, Blancheur, Keith Kee,
menyertai dalam pameran ini. Jenama-jenama tempatan yang Fairuz Ramdan, Noor Arfa Batik, Pearly Wong, Ardana Haran,
turut terlibat adalah Melinda Looi, Bill Keith, Blancheur, Keith Kee, Kitty Yiyi and You & Me, Durrah Jewellery, Artelier Gallery, CMY
Fairuz Ramdan, Noor Arfa Batik, Pearly Wong, Ardana Haran, Jewel, Lewre and Kong Brothers Porosus and Mayas Fabrique.
Kitty Yiyi and You & Me, Durrah Jewellery, Artelier Gallery, CMY
Jewel, Lewre and Kong Brothers Porosus dan Mayas Fabrique The event had registered sales of USD21.68 million (RM91.39
million). Among the brands requested were lifestyle products
Pameran ini telah mencatatkan hasil jualan sebanyak USD21.68 from Bill Keith Apparel Sdn. Bhd, Narfindo Batik (M) Sdn. Bhd.,
juta (RM91.39 juta). Sebahagian dari jenama-jenama yang Hliuem Group, Kong Brother Entreprise, Mellooi Creation Sdn.
diketengahkan adalah dari Bill Keith Apparel Sdn. Bhd, Narfindo Bhd., C MY Jewel Sdn. Bhd.
Batik (M) Sdn. Bhd., Hliuem Group, Kong Brother Entreprise,
Mellooi Creation Sdn. Bhd., dan C MY Jewel Sdn. Bhd..

MFW 2016

LAPORAN TAHUNAN 2016 ANNUAL REPORT 111

Embracing Change, Spurring Growth

BAHAN BINAAN

BUILDING MATERIALS

2016 EXPORTS

RM27.85Nilai billion

Value

15.0%Pertumbuhan
2015/2016
Growth
2015/2016

3.5%Syer daripada

jumlah export
Share of

Malaysia’s Total
Exports

DESTINASI UTAMA EKSPORT
MAJOR EXPORT DESTINATIONS

SHARE

16.1% SINGAPORE

11.6% JAPAN EXPORT VALUE
7.5% AUSTRALIA
7.3% INDIA RM4.49 billion
6.3% THAILAND RM 3.23 billion
RM 2.10 billion
RM 2.04 billion
RM 1.76 billion

112 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

BAHAN BINAAN
BUILDING MATERIALS

Pada tahun 2016, sektor eksport bahan binaan telah In 2016, the building materials sector generated RM27.85
menyumbang sebanyak RM27.85 bilion. Mewakili 3.5 peratus billion in exports. Representing 3.5 per cent of Malaysia’s total
daripada jumlah eksport Malaysia ke dunia, eksport bahan exports to the world, exports of building materials decreased
binaan menurun sebanyak 15 peratus daripada RM32.75 bilion 15 per cent from RM32.75 billion during the same period in
dalam tempoh yang sama pada tahun 2015. Eksport yang lebih 2015. This decline was contributed by lower exports of:
rendah disumbangkan oleh:

Iron & steel products Manufactures of metal Saw logs Non-metallic Wood products
mineral products

RM2.89 billion RM5.08 billion RM1.61 billion RM3.42 billion RM7.67 billion

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

Sebanyak 11 program promosi perdagangan telah dianjurkan In 2016, MATRADE organised 11 trade promotional programmes
oleh MATRADE untuk mempromosikan dan membangunkan to promote Malaysian building materials in the international
sektor bahan binaan Malaysia di pasaran antarabangsa. market. The details as per below:
Program-program tersebut adalah seperti di bawah:

INSP Battersea Power Station, UK INSP Cebra Forestal, Mexico INSP Intracor, New Zealand
4-16 Mar 4-14 Apr 22 & 25 Apr
Malaysia Malaysia Malaysia

RM816.02 million Sales Generated RM2.78 million

INSP Battersea Power Station, UK - INSP Intracor, New Zealand
4-6 May 27 May
Malaysia INSP Grupo Pega, Mexico Malaysia
6-21 May
RM2.93 million Malaysia RM0.43 million

Sales Generated

RM0.80 million

LAPORAN TAHUNAN 2016 ANNUAL REPORT 113

Embracing Change, Spurring Growth Vietbuild Hanoi INSP Aceros Y Overollings’s,
20-24 July Mexico
Indobuiltech Expo Vietnam
25-29 May 30 Aug, Malaysia
Indonesia Sales Generated

RM207.25 million RM74.32 million RM60.84 million
The Big 5 Show
21-24 Nov INSP Coteccons
UAE 21 Nov – 10 Dec

RM134.17 million Malaysia

Sales Generated

RM4.58 million

Indobuildtech Expo

Penyertaan Malaysia dalam Ekspo Indobuildtech 2016 bertujuan Malaysia’s participation in the Indobuildtech Expo 2016 is
untuk memanfaatkan pameran perdagangan bagi industri bahan aimed at promoting high quality and price competitive Malaysia
binaan dan hiasan dalaman yang terbesar di Indonesia dalam products and services to Indonesia and to leverage on the
mempromosikan produk dan perkhidmatan Malaysia yang existing linkages and network to enhance intra ASEAN trade.
berkualiti serta menawarkan harga yang kompetitif.
MATRADE has been participating in Indobuildtech with a
MATRADE telah mengambil bahagian dalam pameran itu melalui country pavilion since 2006. A total of 12 Malaysian companies
pavilion negara sejak tahun 2006. Sebanyak 12 syarikat Malaysia participated in the exhibition in 2016. Among the products
menyertai pameran itu. Antara produk yang dipamerkan ialah exhibited were solid surface materials, wood plastic composites,
bahan permukaan pepejal, komposit plastik kayu, pile testing pile testing products, waterproofing products and other
products, produk kalis air dan bahan binaan lain. Sejumlah construction materials. A total of RM207.3 million sales were
RM207.3 juta jualan telah dijanakan semasa acara tersebut. generated during the event.

Malaysia Pavilion at Indobuildtech 2016

114 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

Vietbuild Hanoi

Unit Perkhidmatan Pembinaan & Bahan Binaan dan MATRADE Ho Vietbuild is the most prominent international trade fair for
Chi Minh City (HCMC) telah menyelaraskan penyertaan Malaysia building materials and construction services in Vietnam. It
dalam Vietbuild Hanoi yang telah diadakan dari 20 - 24 Julai 2016 is an active sourcing platform, attracting buyers across the
di National Exhibition Construction Center (NECC), Hanoi, Viet construction industry chain from contractors, manufacturers,
Nam. Pameran ini telah diluluskan sebagai salah satu Program distributors to property agents. Vietbuild Hanoi 2016 saw
Promosi Perdagangan MATRADE 2016 dan disertai oleh tujuh participation of more than 1,000 exhibitors from 22 countries
syarikat bahan binaan serta perkhidmatan yang berkaitan. with trade visitors mainly came from Vietnam and neighbouring
countries.
Vietbuild merupakan pameran perdagangan antarabangsa untuk
bahan binaan dan perkhidmatan pembinaan. Ia merupakan satu This event has been approved as one of the trade promotion
platform penyumberan dalam menarik pembeli yang berpotensi programmes under MATRADE for 2016 and seven Malaysian
dari keseluruhan rantaian industri pembinaan bermula dari companies participated in Vietbuild Hanoi, held from 20 – 24
kontraktor, pengilang, dan pengedar, sehingga kepada ejen July 2016 at the National Exhibition Construction Center (NECC),
hartanah. Vietbuild Hanoi 2016 telah menarik hampir 1,000 Hanoi, Vietnam. Malaysian companies showcased building
peserta pameran dari 22 negara dengan beribu-ribu pengunjung materials and related-services and generated total sales of
perdagangan terutamanya dari Vietnam. Jumlah jualan yang RM74.32 million.
dihasilkan semasa pameran berjumlah RM74.32 juta.

Malaysian exhibitor at Vietbuild 2016 Malaysian Pavilion at Vietbuild 2016

The Big 5 Show Dubai

MATRADE menyelaraskan penyertaan Malaysia dalam Big MATRADE coordinated Malaysia’s pavilion at the Big 5 Show
5 Show Dubai 2016 (Pameran Bangunan & Pembinaan Dubai 2016, held from 21 to 24 November 2016 at the Dubai
Antarabangsa), yang diadakan dari 21 hingga 24 November International Exhibition and Convention Centre. The event saw
2016 di Dubai International Exhibition and Convention Centre, participation of 30 Malaysian companies showcasing a wide
Dubai, UAE. Sebanyak 30 syarikat Malaysia telah mengambil range of products including, electric instant water heaters,
bahagian dalam pameran. Antara produk yang dipamerkan di marble veneer scaffolding materials & system, stainless steel
Pavilion Malaysia adalah sinki keluli tahan karat, pemanas air sinks, LED lighting, plastic products, solar hot water heaters
elektrik segera, bahan-bahan & sistem perancah venir marmar, and steel framing construction for modular houses.
pencahayaan LED, produk plastik, pemanas air panas suria dan
pembinaan rangka keluli untuk rumah modular. In its 37th edition, the trade exhibition attracted participation
of over 3,100 companies with strong participation from China
Bagi edisi ke-37, pameran perdagangan ini telah menarik (553 exhibitors), Italy (338 exhibitors), Turkey (253 exhibitors),
penyertaan lebih daripada 3,100 syarikat dengan penyertaan Germany (115 exhibitors), South Korea (97 exhibitors), Saudi
besar dari negara-negara seperti China (553 pempamer), Itali Arabia (77 exhibitors), India (66 exhibitors), the United Kingdom
(338 pempamer), Turki (253 pempamer), Jerman (115 pempamer), (56 exhibitors) and France (42 exhibitors). Besides Malaysia,
Korea Selatan (97 pempamer), Arab Saudi (77 pempamer), India Thailand was the other ASEAN country with a country pavilion,
(66 pempamer), United Kingdom (56 pempamer) dan Perancis with a total of 24 Thai companies.
(42 pempamer).

LAPORAN TAHUNAN 2016 ANNUAL REPORT 115

Embracing Change, Spurring Growth

Selain Malaysia, Thailand adalah negara ASEAN yang A total of RM134.17 million of sales were generated during
mempromosikan produk dari 24 syarikat Thai di Pavillion the event.
Thailand. Sejumlah RM134.17 juta jualan telah dijanakan
semasa acara tersebut. The Big 5 continues to be an effective platform for Malaysian
companies to promote their products and services in the market.
Big 5 akan terus menawarkan satu platform yang terbaik dan Many Malaysian participants leverage their participation in
berkesan kepada syarikat Malaysia untuk mempromosi dan the event to conduct an annual review meeting with regional
memposisikan produk dan perkhidmatan mereka. Kebanyakkan agents and importers, in addition to building confidence among
pempamer telah memanfaatkan penyertaan dalam pameran potential clients - a pre-requisite to forging strong partnerships
ini untuk mengadakan mesyuarat susulan dengan pengimport in the region.
dan ejen serantau, disamping dapat membina kepercayaan
dan keyakinan pelanggan sebagai pra syarat untuk menjalin
perkongsian di rantau tersebut.

Malaysian exhibitors with trade visitors at Big 5 Show, Dubai

116 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Sectoral Performance

PERKHIDMATAN PERDAGANGAN

TRADE IN SERVICES

2016 EXPORTS

RM146.3Nilai billion

Value

7.5%Pertumbuhan
2015/2016
Growth
2015/2016

Sektor perkhidmatan merupakan komponen penting dalam The services sector is an important component of Malaysia’s
ekonomi Malaysia. Pada 2016, ia menyumbang 54.4 peratus economy. In 2016, it contributed 54.3 per cent to Malaysia’s
kepada KDNK Malaysia, masih jauh dari tahap aspirasi 56.5 GDP, still some way from its aspirational level of 56.5 per cent,
peratus, yang disasarkan pada tahun 2020. targeted for in 2020.

Di peringkat antarabangsa, prestasi eksport perkhidmatan At the international level, the performance of Malaysia’s services
Malaysia telah ketinggalan di belakang import sejak 2010. export has been lagging behind imports since 2010. In 2016,
Pada tahun 2016, eksport perkhidmatan berjumlah RM146.3 exports of services amounted to RM146.3 billion, an increase
bilion, peningkatan sebanyak 7.5 peratus daripada 2015. Import of 7.5 per cent from 2015. Imports of services also rose in
perkhidmatan juga naik selari dengan 5.5 peratus kepada parallel by 5.5 per cent to RM165.40 billion.
RM165.40 bilion.
Contributory factors that constrain services exports include:
Faktor penyumbang yang mengekang eksport perkhidmatan a lack of understanding of export markets particularly for
termasuk: kekurangan pemahaman terhadap pasaran eksport uninformed SMEs, limited collaboration between SMEs and
terutamanya untuk PKS, kerjasama terhad antara PKS dan GLC the GLCs in overseas ventures, and complex access to export
dalam usaha di luar negara, dan akses yang kompleks kepada financing. The fragmented nature of the industry structure for
pembiayaan eksport. Struktur industri alam yang berpecah bagi certain Malaysian service industries such as construction and
industri perkhidmatan tertentu di Malaysia seperti perkhidmatan professional services, are also stumbling blocks that hamper
pembinaan dan profesional juga menghalang pemerolehan the procurement of overseas projects which require a high
projek luar negara yang memerlukan penyelesaian bersepadu level of integrated solutions.
yang tinggi.
In the Eleventh Malaysia Plan (2016-2020), the services sector
Dalam Rancangan Malaysia Kesebelas (2016-2020), sektor is set to continue as the primary driver of the economic growth.
perkhidmatan dijangka terus menjadi pemacu utama Strategies are formulated to enhance the competitiveness and
pertumbuhan ekonomi. Strategi digubal untuk meningkatkan resilience of the services sector and promote the migration
daya saing dan daya tahan sektor perkhidmatan dan into high value and knowledge-intensive service activities.
mempromosikan penghijrahan ke dalam aktiviti perkhidmatan The main growth contributors will be wholesale and retail
bernilai tinggi dan berintensifkan pengetahuan. Penyumbang trade, financial services and communications subsectors,
pertumbuhan utama ialah perdagangan borong dan runcit, supported by strong household spending and stable labour
perkhidmatan kewangan dan subsektor komunikasi, disokong market conditions. Greater focus will be given to modern and
oleh perbelanjaan isi rumah yang kukuh dan keadaan pasaran knowledge-intensive industries, including halal, ecotourism
buruh yang stabil. Tumpuan yang lebih besar akan diberikan
kepada industri-industri moden dan pengetahuan yang intensif, LAPORAN TAHUNAN 2016 ANNUAL REPORT 117

Embracing Change, Spurring Growth

termasuk halal, ekopelancongan dan maklumat, komunikasi and information, communications and technology (ICT). The
dan teknologi (ICT). Sektor pembinaan juga dijangka mendapat construction sector is also expected to benefit from sustained
manfaat daripada permintaan yang mampan untuk infrastruktur demand for infrastructure and housing.
dan perumahan.
Export Performance of Services Sector in 2016
Prestasi Eksport Sektor Perkhidmatan Pada Tahun 2016
In 2016, Malaysia’s total trade of services increased by 6.5 per
Pada tahun 2016, jumlah perkhidmatan perdagangan Malaysia cent to RM311.72 billion from RM292.82 billion in 2015. Exports
meningkat 6.5 peratus kepada RM311.72 bilion daripada was valued at RM146.31 billion and imports at RM165.40
RM292.82 bilion pada tahun 2015. Eksport bernilai RM146.31 billion compared to RM136.10 billion and RM156.73 billion in
bilion dan import berjumlah RM165.40 bilion berbanding 2015 respectively.
RM136.10 bilion dan RM156.73 billion, masing-masing pada
2015. Exports of services grew by 7.5 per cent to RM146.31 billion
and the sectors that recorded increases were:
Eksport perkhidmatan meningkat 7.5 peratus kepada RM146.31
bilion dan sektor yang mencatatkan peningkatan adalah: i) Travel, by 9.2 per cent to RM74.98 billion, due to higher number
of tourists arrival compared to 2015, which resulted in higher
i) Pelancongan, sebanyak 9.2 peratus kepada RM74.98 bilion, expenditure on accommodation, meals, entertainment and
disebabkan bilangan ketibaan pelancong yang lebih tinggi internal transportation;
berbanding tahun 2015, yang mengakibatkan perbelanjaan
lebih tinggi untuk penginapan, makanan, hiburan dan ii) Other business services, by 9.2 per cent to RM23.77 billion
pengangkutan dalaman; covering research and development services (patents,
copyrights, information or industrial processes), professional
ii) Perkhidmatan perniagaan lain, dengan 9.2 peratus hingga and management consulting services (legal services,
RM23.77 bilion yang merangkumi perkhidmatan penyelidikan accounting business & management consulting), technical,
dan pembangunan (paten, hak cipta, maklumat atau proses trade related and other business services (architectural,
perindustrian), perkhidmatan perundingan profesional dan engineering, operating leasing);
pengurusan (perkhidmatan undang-undang, perundingan
perniagaan & perundingan pengurusan) berkaitan dan iii) Transport, by 2.6 per cent to RM16.79 billion due to higher
perkhidmatan perniagaan lain (seni bina, kejuruteraan, export in passenger and transport services segment.
pajakan operasi);
Imports of services grew by 5.5 per cent to RM165.40 billion
iii) Pengangkutan, sebanyak 2.6 peratus kepada RM16.79 bilion and the sectors that recorded increases were:
disebabkan oleh eksport yang lebih tinggi dalam segmen
perkhidmatan penumpang dan pengangkutan. i) Travel, by 4.1 per cent to RM43.45 billion due to higher
number of outbound travellers which resulted in higher
Import perkhidmatan meningkat sebanyak 5.5 peratus kepada expenditure on accommodation, meals, entertainment and
RM165.40 bilion dan sektor yang mencatatkan peningkatan adalah: internal transportation;

i) Perjalanan, sebanyak 4.1 peratus kepada RM43.45 bilion ii) Other business services, by 20.2 per cent to RM33.39 billion
disebabkan oleh bilangan pelancong ke luar negara yang covering research and development services (patents,
lebih tinggi yang mengakibatkan perbelanjaan lebih tinggi copyrights, information or industrial processes), professional
untuk penginapan, makanan, hiburan dan pengangkutan and management consulting services (legal services,
dalaman; accounting business & management consulting), technical,
trade related and other business services (architectural,
ii) Perkhidmatan perniagaan yang lain, sebanyak 20.2 peratus engineering, operating leasing);
kepada RM33.39 bilion meliputi perkhidmatan penyelidikan
dan pembangunan (paten, hak cipta, maklumat atau proses iii) Construction by 15.8 per cent to RM12.22 billion covering
perindustrian), perkhidmatan perundingan profesional dan both new and repair work valued on a gross basis inclusive
pengurusan (perkhidmatan undang-undang, perundingan of all goods and services used as input to the work and other
perniagaan & perundingan pengurusan), teknikal, perdagangan cost of production.
berkaitan dan perkhidmatan perniagaan lain (seni bina,
kejuruteraan, pajakan operasi); dan Malaysia’s services deficit was mainly due to the engagement of
foreign service providers procured to work on the nation’s various
iii) Pembinaan sebanyak 15.8 peratus kepada RM12.22 bilion mega projects locally. Despite this, there is potential for export
meliputi kedua-dua kerja baru dan pembaikan yang dinilai in the following services sectors, depending on inherent sector
secara kasar termasuk semua barangan dan perkhidmatan capabilities and track record for securing projects overseas:
yang digunakan sebagai input kepada kerja dan kos
pengeluaran lain.

118 LAPORAN TAHUNAN 2016 ANNUAL REPORT

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Defisit perkhidmatan Malaysia sebahagian besarnya i) Other business services (architectural, engineering, legal,
disebabkan oleh penglibatan penyedia perkhidmatan asing consultancies);
yang diperoleh untuk bekerja di pelbagai projek mega di negara
ini. Walaupun begitu, terdapat potensi untuk eksport dalam ii) Construction (infrastructure, residential & commercial
sektor perkhidmatan berikut, bergantung kepada keupayaan projects);
sektor yang sedia ada dan rekod prestasi untuk mendapatkan
projek-projek di luar negara: iii) Financial services (global business services & fees for
financial transactions-sukuk bonds);
i) Perkhidmatan perniagaan lain (seni bina, kejuruteraan,
perundangan, perundingan); iv) Transport (passenger services, transport services segment
such as freight services, port and airport services relating
ii) Pembinaan (infrastruktur, projek kediaman & komersil); to the procurement of services by shippers/carriers for
their operation).
iii) Perkhidmatan kewangan (perkhidmatan perniagaan global
& yuran untuk urusniaga-bon sukuk kewangan); dan Source: Department of Statistics Malaysia (DOSM)

iv) Pengangkutan (perkhidmatan penumpang, segmen PROGRAMMES AND OUTCOMES
perkhidmatan pengangkutan seperti perkhidmatan
pengangkutan, perkhidmatan pelabuhan dan lapangan In 2016, MATRADE facilitated Malaysian company participation
terbang yang berkaitan dengan perolehan perkhidmatan in several strategic promotional activities to expand services
oleh pengirim / pengangkut untuk operasi mereka). exports. Three Export Acceleration Missions (EAM) were
organised to further promote and develop Malaysian Services
Sumber: Jabatan Perangkaan Malaysia (DOSM) Providers (MSPs) in the international market. The programmes
were:
PROGRAM DAN HASIL

Pada 2016, MATRADE memudahkan penyertaan syarikat
Malaysia dalam beberapa aktiviti promosi strategik untuk
mengembangkan eksport perkhidmatan. Tiga Misi Akselerasi
Eskport (EAM) telah dianjurkan untuk mempromosikan dan
membangunkan Penyedia Perkhidmatan Malaysia (MSP)
di pasaran antarabangsa. Program-program tersebut
adalah:

EXPORT ACCELERATION MISSION (EAM) ON EXPORT ACCELERATION MISSION (EAM) IN CONJUNCTION
ARCHITECTURAL & OTHER RELATED SERVICES TO WITH THE CHINA FRANCHISE
Expo 2016, Beijing
PHNOM PENH, CAMBODIA 9-11 July 2016
24 - 27 May 2016
China National Convention Centre in Beijing
Phnom Penh, Cambodia

Sales Generated

RM59.1 million RM58 million

EXPORT ACCELERATION MISSION (EAM) TO SWAZILAND AND UGANDA
22 – 31 Oct 2016

Swaziland and Uganda, Africa

This EAM is a fact-finding mission does not generate sales

LAPORAN TAHUNAN 2016 ANNUAL REPORT 119

Embracing Change, Spurring Growth

Export Acceleration Mission (EAM) on Architectural & Other Related Services

Misi Akselerasi Eksport bagi Perkhidmatan Senibina & Lain-lain An Export Acceleration Mission on Architectural & Other Related
Berkaitan ke Kemboja telah dianjurkan dari 24 - 27 Mei 2016. Services to Cambodia was organised from 24 – 27 May 2016.
Program ini diketuai oleh En Raja Badrulnizam Raja Kamalzaman, This programme was headed by En Raja Badrulnizam Raja
Pengarah Unit Perkhidmatan Profesional & Perniagaan/ ASEAN, Kamalzaman, Director of Professional Services & Business /
MATRADE. ASEAN Unit, MATRADE.

Sebanyak 13 syarikat dengan 20 wakil menyertai misi tersebut. A total of 13 companies with 20 representatives participated
Kebanyakan peserta terdiri daripada profesional dari pelbagai syarikat in the mission. Participants were mainly professionals from
dalam sektor seperti perniagaan perundingan kejuruteraan, arkitek, various companies in sectors such as engineering consulting
tenaga boleh diperbaharui dan penjanaan kuasa, minyak & gas, ICT business, architects, renewable energy and power generation, oil
dan perkhidmatan berkaitan infrastruktur. Misi ini termasuk sesi & gas, ICT and infrastructure-related services. The programme
taklimat oleh Kedutaan Malaysia, Dewan Perniagaan Kemboja, includes briefing sessions by the Embassy of Malaysia, Cambodia
organisasi perniagaan perdagangan dan agensi kerajaan berkaitan. Chambers of Commerce, trade-related business entities and
relevant government agencies.
MATRADE menggalakkan syarikat-syarikat untuk mengenal pasti
dan memberi keutamaan kepada projek-projek berpotensi yang boleh MATRADE encouraged companies to identify and prioritise
dilaksanakan melalui pendekatan secara konsortium. Kebanyakan potential projects that can be implemented on a consortium
projek yang dijalankan di luar negara memerlukan feasibility studies approach. Companies took note that most projects undertaken
bagi membolehkan syarikat untuk menilai kemampuannya dan abroad require feasibility studies, and that companies will be
mencadangkan pakej kewangan yang kompetitif. required to propose a competitive financial package.

Salah satu misi yang dianggap berjaya oleh syarikat Pan Sejati One of the successes of the mission was Pan Sejati Associates
Associates Sdn Bhd ialah dengan mewujudkan satu usaha sama Sdn Bhd, who showed serious intent to explore the Cambodian
dengan syarikat SC Builders Co. Ltd, sebuah syarikat swasta market by forming a new joint venture entity, SC Builders Co.
yang mempunyai rakan kongsi tempatan di Kemboja. Ltd, private limited company with a local partner in Cambodia.

Secara keseluruhannya, delegasi Malaysia berpuas hati dengan Overall, Malaysian delegates were satisfied with the meetings
mesyuarat yang telah diatur oleh MATRADE dengan pelbagai arranged by MATRADE with various Ministries, Chambers,
Kementerian, Jabatan, ahli perniagaan dan pemaju. Misi ini juga businessmen and developers. The mission had provided
telah memberi maklumat yang berguna mengenai potensi dan insights and useful information on the potential opportunities to
peluang untuk syarikat terlibat dalam pembangunan perkhidmatan participate in the development of the Cambodian professional
profesional dan sektor pembinaan di Kemboja. Syarikat Malaysia services and construction sectors. Malaysian companies are
berada dalam kedudukan yang baik untuk memanfaatkan peluang- well-placed to take advantage of these opportunities in view of
peluang ini memandangkan Malaysia telah menerima persepsi the current positive perception of Malaysia and our favourable
semasa yang positif dan pelaburan Malaysia di Kemboja juga investment performance in Cambodia, and should position
telah meletakkan syarikat secara lebih kompetitif untuk bersaing themselves competitively to compete for these projects.
bagi projek-projek ini.

Export Acceleration Mission (EAM) to Swaziland and Uganda

MATRADE telah menganjurkan Misi Akselerasi Eksport ke MATRADE also organised an Export Acceleration Mission
Mbabane, Swaziland pada 23 - 25 Oktober, 2016 dan Kampala, to Mbabane, Swaziland and Kampala, Uganda from 22 - 31
Uganda pada 26 - 30 Oktober 2016. Misi ini diketuai bersama October, 2016. The mission duration in Mbabane, Swaziland
oleh MATRADE dan Malaysia Incorporated Services Berhad was from 23 - 25 October, 2016 and to Kampala, Uganda on
(Malaysian Inc.) sebagai sebahagian daripada inisiatif kerajaan 26 - 30 October, 2016. This mission was co-led by MATRADE
untuk meningkatkan promosi perkhidmatan eksport. and Malaysia Incorporated Services Berhad (Malaysian Inc.)
as part of a Government-Private Initiative to boost export
Tiga syarikat terlibat di Mbabane, Swaziland sementara promotion of services.
2 syarikat lain menyertai market immersion di Kampala,
Uganda. Three companies participated in Mbabane, Swaziland while 2
other companies joined for the market immersion in Kampala,
Uganda.

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Kedua-dua EAM ke Swaziland dan Uganda adalah hasil daripada Both EAMs to Swaziland and Uganda were a result of an earlier
undangan HRH King Mswati III, penguasa Swaziland semasa invitation and audience with HRH King Mswati III, the ruler
program Strategi Lautan Biru Kebangsaan di Kuala Lumpur pada of Swaziland during a National Blue Ocean Strategy event in
awal 2016. Satu lagi jemputan lawatan juga dikeluarkan semasa Kuala Lumpur in early 2016. Another visit invitation was also
kunjungan Isaac Musumba, Menteri Perancangan Bandar, issued during the visit of the Honourable Isaac Musumba, State
Republik Uganda pada 22 Ogos 2016 di Menara MATRADE. Minister of Urban Planning, Republic of Uganda on 22 August
2016 at Menara MATRADE.
Peluang untuk Syarikat Malaysia
Opportunities for Malaysian Companies
i) Swaziland - Aerotropolis/ Bandar Lapangan Terbang
i) Swaziland – Aerotropolis/ Airport City
• Penubuhan Aerotropolis/ Pembangunan Bandar Lapangan
Terbang di Sikuphe di sekitar Lapangan Terbang Antarabangsa • Establishment of Aerotropolis/ Airport City Development
KMIII. Projek oleh Pihak Berkuasa Penerbangan Awam at Sikuphe around the KMIII International Airport. Project
Swaziland (SWACAA). by Swaziland Civil Aviation Authority (SWACAA).

• SWACAA diberi mandat oleh Kerajaan Swaziland untuk • SWACAA was given the mandate by the Government of
memudahkan dan memantau pembangunan seluas 3,591 Swaziland to facilitate and monitor the development of
hektar tanah. 3,591 hectares of land area.

• Penubuhan Aerotropolis ini dijangka dapat dicapai untuk • This establishment of an Aerotropolis is expected to be
menarik pelaburan baru ke negara ini selain mensasarkan achieved to attract new investments into the country
kelestariannya. besides aiming at its sustainability.

• SWACAA telah mengenal pasti 10 projek pembangunan • SWACAA has identified 10 mixed development projects to
bercampur yang akan dilaksanakan yang boleh dikategorikan be undertaken which can be categorised as infrastructure
sebagai pembangunan infrastruktur, perkhidmatan development, housing and management services (airport
perumahan dan pengurusan (lapangan terbang dan sisa). and waste). Amongst the projects that have been identified
Antara projek yang telah dikenal pasti oleh Penyedia by Malaysian Service Providers (MSPs) are renewable energy
Perkhidmatan Malaysia (MSP) adalah tenaga boleh and institutional housing.
diperbaharui dan perumahan institusi.
ii) Uganda - Eco-Satellite City Development
ii) Uganda - Pembangunan Bandar Raya Eco-Satelit
• The Malaysian delegation was invited by the Government of
• Delegasi Malaysia telah dijemput oleh Kerajaan Uganda untuk the Republic of Uganda to study and to consider undertaking
mengkaji dan mempertimbangkan untuk melaksanakan the project of mixed development of an eco-satellite city
projek pembangunan campuran sebuah bandar eko-satelit in Kampala.
di Kampala.
• The new township development will include residential,
• Pembangunan perbandaran baru termasuk kediaman, pejabat government offices, school, hospital etc.
kerajaan, sekolah, hospital dan lain-lain.
• Nakigalala tea plantation estate of 1,200 hecres about 15km
• Estet perladangan teh Nakigalala dari 1,200 hektar kira- from Kampala on the road to Entebbe has been identified
kira 15 kilometer dari Kampala di jalan raya ke Entebbe as the area for the township development
telah dikenal pasti sebagai kawasan untuk pembangunan
perbandaran • The land is individually owned by Madhavani Group, one of
the largest conglomerates in Uganda and the owner is willing
• Tanah ini dimiliki secara individu oleh Kumpulan Madhavani, to sell part of his land to the Government of Swaziland.
salah satu konglomerat terbesar di Uganda dan pemiliknya
sanggup menjual sebahagian tanahnya kepada Kerajaan • The proposal was brought forward to H.E the President of
Swaziland. Uganda. He was receptive towards the proposal and will
discuss further with his Cabinet Members.
• Cadangan itu telah diketengahkan kepada H.E Presiden
Uganda. Beliau bersikap terbuka terhadap cadangan itu dan
akan membincangkan lebih lanjut dengan anggota Kabinetnya.

Audience and discussion with HE Gen. Yoweri Museveni, President of
the Republic of Uganda

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Export Acceleration Mission (EAM) in conjunction with China Franchise Expo 2016, Beijing

Ekspo Francais China dianggap sebagai pameran utama China China Franchise Expo is considered as China’s premier exhibition
untuk francais dan merupakan pelancaran pad untuk jenama for franchises and is a launching pad for international brands to
antarabangsa untuk mengembangkan perniagaan francais grow their franchise business in China. The China Franchise Expo
mereka di China. Ekspo Francais China telah ditubuhkan selama has been established for the past 18 years and has attracted
18 tahun yang lalu dan telah menarik ribuan francais dari thousands of franchisers from across the world and China to
seluruh dunia dan China untuk memaparkan konsep, produk dan display their concepts, products and services to the potential
perkhidmatan mereka kepada pelabur China yang berpotensi. Chinese investors.

Ekspo itu berulang kali menarik lebih daripada 300,000 peserta The expo repeatedly attracts more than 300,000 attendees
dan francais dari Amerika, Eropah dan Asia mencari peluang and franchisers from the Americas, Europe and Asia looking
francais. Pavillion Negara dari Korea, Malaysia dan Taiwan for franchising opportunities. National pavilions from Korea,
boleh dilihat dalam pameran ini. Kedai francais lain dari negara- Malaysia, and Taiwan can be seen in this expo. Other franchise
negara ASEAN yang mengambil bahagian dalam acara itu ialah outlets from ASEAN countries that participated in the event
Singapura dan Indonesia. were Singapore and Indonesia.

Penyertaan Malaysia di Expo Francais China 2016 menghasilkan The Malaysian participation at China Franchise Expo 2016
jualan sebanyak RM58 juta bagi syarikat Malaysia. Sebanyak generated total sales of RM58 million for the Malaysian
237 mesyuarat perniagaan telah diadakan untuk peserta companies. A total of 237 business meetings were conducted
pameran Malaysia. Francais makanan dan minuman adalah for Malaysian exhibitors. Food and beverage franchises were
antara segmen francais teratas yang mencatatkan nilai jualan among the top franchise segments that recorded the highest
tertinggi di pameran perdagangan. sales values at the trade show.

Di bawah Rancangan Malaysia ke-11, eksport sektor Under the 11th Malaysian Plan, exports of the services sector
perkhidmatan disasarkan untuk mencecah RM195 bilion is targeted to reach RM195 billion by 2020. MATRADE has
menjelang 2020. MATRADE telah ditugaskan untuk mentadbir been tasked to administer two initiatives under the Services
dua inisiatif di bawah Rangka Tindakan Sektor Perkhidmatan, Sector Blueprint, namely the Services Export Fund and Large
iaitu Dana Eksport Perkhidmatan dan Program Rakan Kongsi Corp SME Partnership Programme (LCSME). This assistance
PKS Besar (LCSME). Bantuan ini diberikan dalam bentuk geran comes in the form of grants and loans and MATRADE encourages
dan pinjaman dan MATRADE menggalakkan syarikat-syarikat related Malaysian companies to apply and utilise this assistance
Malaysia yang berkaitan untuk memohon dan menggunakan package when exporting abroad.
pakej bantuan ini ketika mengeksport ke luar negeri.
Under the Services Export Fund, companies can apply for
Di bawah Dana Eksport Perkhidmatan, syarikat boleh memohon assistance up to RM5 million, in the form of grants and loans
bantuan sehingga RM5 juta, dalam bentuk geran dan pinjaman and which will help reduce some of the expense in venturing
dan yang akan membantu mengurangkan beberapa perbelanjaan into the overseas market.
dalam menceburi pasaran luar negara.
The objective of Large Corp-SME Partnership programme
Objektif Program Rakan Kongsi PKS Besar-SME (LCSME) (LCSME) is to encourage the formation of partnerships between
adalah untuk menggalakkan pembentukan perkongsian antara Large Corporations and SMEs in undertaking services projects
Perusahaan Besar dan PKS dalam melaksanakan projek-projek abroad. LCSME is expected to be a catalyst to step-up services
perkhidmatan di luar negara. LCSME dijangka menjadi pemangkin export growth and drive a win-win and more meaningful
untuk meningkatkan pertumbuhan eksport perkhidmatan dan collaboration between Malaysian companies involved in such
memacu kerjasama yang lebih bermakna dan menguntungkan partnerships.
antara syarikat Malaysia yang terlibat dalam perkongsian
tersebut. Malaysian Inc. was also formed to spearhead and increase
exports of professional services globally and to grow Malaysian
Malaysian Inc. juga dibentuk untuk menerajui dan meningkatkan champions in doing business abroad. Malaysian Inc. will assist
eksport perkhidmatan profesional di peringkat global dan Malaysian service providers to enter the international export
menumbuhkan juara Malaysia dalam menjalankan perniagaan market through the formation of a value-creating consortium,
di luar negara. Malaysian Inc. akan membantu pembekal increase Malaysian service companies’ visibility and help our
perkhidmatan Malaysia untuk memasuki pasaran eksport members win business internationally. MATRADE and CIDB
antarabangsa melalui penubuhan konsortium bersepadu, are members of Malaysian Inc. and are a good example of a
meningkatkan keupayaan syarikat-syarikat perkhidmatan public-private collaboration to boost exports of services.
Malaysia dan membantu ahli-ahlinya menguasai perniagaan

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di peringkat antarabangsa. MATRADE dan CIDB adalah ahli MATRADE is committed and will continue to provide support
Malaysian Inc. dan merupakan contoh yang baik dalam to service providers and related organisations as well as work
kerjasama awam-swasta untuk meningkatkan eksport together with like-minded entities to explore traditional, new
perkhidmatan. and emerging markets and identify opportunities for Malaysian
companies through MATRADE’s international network of 46
MATRADE komited dan akan terus memberikan sokongan offices abroad.
kepada penyedia perkhidmatan dan organisasi berkaitan serta
bekerjasama dengan entiti yang berfikiran sama untuk meneroka CONSTRUCTION SERVICES
pasaran tradisional, baru dan baru muncul dan mengenal
pasti peluang bagi syarikat Malaysia menerusi rangkaian Malaysia’s total exports of construction services for January
antarabangsa MATRADE sebanyak 46 pejabat di luar negara. – December 2016 was valued at RM4.39 billion, an increase
from RM4.02 billion attained during the same period in 2015.
PERKHIDMATAN PEMBINAAN This value is still relatively small compared to Malaysia’s overall
export of services, which stood at RM140.64 billion.
Jumlah eksport perkhidmatan pembinaan Malaysia bagi bulan
Januari - Disember 2016 bernilai RM4.39 bilion, peningkatan The construction sector is expected to grow at 10.3 per cent
daripada RM4.02 bilion yang dicapai pada tempoh yang sama per annum with a contribution of RM327 billion or 5.5 per
pada tahun 2015. Nilai ini masih kecil berbanding dengan cent contribution to GDP by 2020. To further boost growth of
keseluruhan eksport perkhidmatan Malaysia iaitu sebanyak the sector, the Government has introduced the Construction
RM140.64 bilion. Industry Transformation Programme (CITP), 2016-2020. The
focus of CITP 2016-2020 is to propel the industry forward and
Sektor pembinaan dijangka meningkat 10.3 peratus setahun meet the demands for a modern and efficient infrastructure in
dengan sumbangan sebanyak RM327 bilion atau sumbangan line with the goal of becoming an advanced nation.
sebanyak 5.5 peratus kepada KDNK menjelang 2020. Bagi
meningkatkan lagi pertumbuhan sektor ini, Kerajaan telah Major Export Destinations
memperkenalkan Program Transformasi Industri Pembinaan
(CITP) 2016-2020. Tumpuan CITP 2016-2020 adalah untuk There are 62 on-going construction projects by Malaysian
menggerakkan industri ke hadapan dan memenuhi permintaan contractors/developers in 16 countries with a total value of
infrastruktur moden dan cekap selaras dengan matlamat RM130.79 billion, namely, in Thailand, Brunei, the Philippines,
menjadi negara maju. Cambodia, India, the UK, Australia, Switzerland, Russia, UAE,
Qatar, Bosnia & Herzegovina, South Africa, Azerbaijan and
Destinasi Eksport Utama Turkey. Most of the construction projects undertaken by
Malaysian contractors/developers are in the mixed development
Terdapat 62 projek pembinaan berterusan oleh kontraktor / of residential and commercial projects, power plants, highways,
pemaju Malaysia di 16 negara dengan jumlah nilai RM130.79 roads, infrastructure, airports and construction of structural
bilion, iaitu di Thailand, Brunei, Filipina, Kemboja, India, UK, steel works.
Australia, Switzerland, Rusia, UAE , Qatar, Bosnia & Herzegovina,
Afrika Selatan, Azerbaijan dan Turki. Kebanyakan projek
pembinaan yang dijalankan oleh kontraktor / pemaju Malaysia
adalah dalam pembangunan projek campuran kediaman dan
komersil, loji janakuasa, lebuh raya, jalan raya, infrastruktur,
lapangan terbang dan kerja pembinaan keluli struktur.

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PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

SMM on Construction EAM on Construction EAM on Construction EAM on Construction
& Building Materials to & Related Services to & Related Services to & Related Services in
London, United Kingdom conjunction with World Expo
Indonesia Myanmar
in conjunction with 8 – 12 August 2016 23 – 25 August 2016 Dubai
ECOBUILD 2016 Palembang & Jakarta, Yangoon & Nay Pyi Taw, 26 – 29 September 2016

7 – 11 March 2016 Indonesia Myanmar Dubai, UAE
London, UK
Sales Generated
RM1.1 million
RM156.6 million RM1.5 million RM26.7 million

Specialised Marketing Mission (SMM) for Construction & Building Materials to London, UK
in-conjunction with the ECOBUILD 2016

Ini adalah misi pertama yang dianjurkan oleh MATRADE sempena This is the first mission organised by MATRADE in conjunction
ECOBUILD 2016 London untuk mempromosikan keupayaan with ECOBUILD 2016 London to promote the capabilities of
Malaysia sebagai sumber utama pembinaan, bahan binaan Malaysia as a premier source of construction, building materials
dan perkhidmatan ICT ke pasaran UK. Objektif misi ini adalah and ICT services to the UK market. The objective of the mission
untuk mempamerkan keupayaan syarikat-syarikat Malaysia is to showcase the ability of Malaysian companies to offer high
dalam menawarkan nilai tambah, produk dan perkhidmatan value added, eco-friendly products and services that are in line
mesra alam yang selaras dengan keperluan pasaran semasa. with current market requirements.

ECOBUILD adalah acara UK bagi bahan reka bentuk dan ECOBUILD is the UK’s event for sustainable design and
pembinaan yang mampan dan mempunyai pameran produk construction materials and has the most comprehensive
bahan bangunan yang paling komprehensif. Ia membawa showcase of sustainable building materials products. It brings
keseluruhan rantaian bekalan persekitaran yang dibina dengan together the entire built environment supply chain with 85
85 peratus daripada 100 arkitek terkenal, 92 peratus daripada per cent of the top 100 architects, 92 per cent of the top 50
50 kontraktor dan pembina rumah terkenal dan 57 peratus contractors and house builders and 57 per cent of the top 30
daripada 30 wakil dari pengimport asing terkenal. foreign importers represented.

Sejumlah 15 syarikat Malaysia mengambil bahagian dalam misi A total of 15 Malaysian companies participated in this mission,
ini, menawarkan kerja-kerja kejuruteraan awam, reka bentuk offering civil engineering works, architectural interior design
dalaman & seni bina, archi foam & flexistone, ringan papan & build, archi foam & flexistone, lightweight celuka, wooden
celuka, produk kayu, peralatan cekap tenaga LED, perkhidmatan products, energy efficient LED, hardware and software
perisian dan perkakasan perundingan, infrastruktur internet, consultancy services, internet infrastructure, e-Commerce
perkhidmatan asas lokasi e-Dagang, perkakas dapur, digital location based services, kitchen ware, digital information
information logging system, saluran fleksibel HVAC, penebat logging system, HVAC flexible duct, thermal insulation, vapor
haba, vapour barrier aluminium foil, lampu hiasan untuk isi barrier aluminium foil, decorative lighting for household etc.
rumah dan sebagainya.
Malaysian participants were given the opportunity to have a
Peserta Malaysia diberi peluang untuk mengadakan pemadanan one-to-one meetings with the procurement team of Battersea
perniagaan dengan Unit Perolehan Battersea Power Station, Power Station, Skanska & Bouygues, Ecoworld and Ballymore.
Skanska & Bouygues, Ecoworld dan Ballymore. Di samping In addition, Malaysian participants were briefed on the latest
itu, peserta Malaysia diberi taklimat mengenai perkembangan development of major construction projects within the Greater
terbaru projek-projek pembinaan utama di Greater London Area London Area (GLA) during a visit to the UK Building Centre. A
(GLA) semasa lawatan ke UK Building Centre. Sebanyak RM31.1 total of RM31.1 million sales were generated during the event.
juta jualan telah dijana semasa acara tersebut.

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Export Acceleration Mission (EAM) on Construction & related services
to Palembang & Jakarta, Indonesia

Memahami keperluan untuk memanfaatkan pertumbuhan pesat Realising the need to leverage on the rapid growth of
industri pembinaan di Indonesia, MATRADE menganjurkan Misi construction industry in Indonesia, MATRADE organised an
Akselerasi Eksport (EAM) ke Indonesia dari 8 - 12 Ogos 2016, Export Acceleration Mission (EAM) to Indonesia from 8 – 12
dengan tujuan mempamerkan perkhidmatan pembinaan dan August 2016, with the objective of showcasing the best of
industri bahan binaan yang terbaik di Malaysia ke pasaran Malaysian construction related services and building materials
Indonesia. Misi ini juga dikolaborasi bersama dengan Lembaga industry to the Indonesian market. This mission was jointly
Pembangunan Industri Pembinaan Malaysia (CIDB Malaysia). coordinated with the Construction Industry Development Board
Malaysia (CIDB Malaysia).
Tiga belas syarikat Malaysia dengan 22 wakil dari bahan binaan
dan perkhidmatan berkaitan pembinaan dan Pertubuhan Thirteen Malaysian companies with 22 representatives from
Akitek Malaysia (PAM) mengambil bahagian dalam misi itu. the building materials and construction-related services and
Para peserta adalah mahir dalam bidang masing-masing dan the Malaysian Institute of Architects (PAM) participated in the
kebanyakannya adalah pengilang atau penyedia perkhidmatan mission. The participants were specialists in their respective
dalam pembinaan jalan, landasan keretapi dan lapangan fields with most being either manufacturers or service providers
terbang (permukaan mikro, pembinaan jambatan dan jalan in the construction of roads, railways and airfield runways (micro
raya), perunding kejuruteraan awam & struktur, reka bentuk surfacing, bridge joint and road marking), civil & structural
seni bina, perancangan bandar dan perbandaran bersepadu, engineering consultancy, architectural design, town planning and
perancangan dan pengurusan projek, pile testing, latihan industri integrated townships, project planning and project management,
pembinaan, ujian perkhidmatan ujian & pembuatan komposit, pile testing, construction industry training, testing services &
peralatan ujian kejuruteraan awam, perkhidmatan perundingan composite manufacturing, civil engineering testing equipment,
seni bina, perancangan induk, reka bentuk dalaman dan skop architectural consultancy services, master planning, interior
lain dalam asas seni bina. design and others within the architectural realm.

MATRADE telah mengatur 25 mesyuarat perniagaan di MATRADE arranged 25 business meetings in Palembang and
Palembang dan 40 mesyuarat perniagaan di Jakarta dan jumlah 40 business meetings in Jakarta with total generated sales
jualan yang dijana bernilai RM156.6 juta. worth RM156.6 million.

Tumpuan program misi ini termasuklah taklimat tentang Highlights of the mission programme included a Briefing
peluang-peluang projek di Palembang oleh Badan Koordinasi on Project Opportunities in Palembang by the Palembang
Penanaman Modal Palembang, perbincangan meja bulat dengan Investment Coordinating Board, a Roundtable Discussion with
Persatuan-Persatuan Industri Pembinaan yang berkaitan di Relevant Construction Industry Associations in Palembang,
Palembang, taklimat tentang Rancangan Pembangunan Wilayah a briefing on South Sumatra Regional Development Plans
Selatan Sumatera oleh BAPPEDA, perbincangan oleh Badan by BAPPEDA, a talk by Indonesia Investment Coordinating
Koordinasi Penanaman Modal (BKPM) di Jakarta dan melawat Board (BKPM) in Jakarta and visit to Indonesia’s largest city
pembangunan kota terbesar di Indonesia, BSD City. development, BSD City.

Export Acceleration Mission (EAM) on Construction & related services to Myanmar

MATRADE dan CIDB bersama-sama menganjurkan Misi MATRADE and CIDB jointly organised an Export Acceleration
Akselerasi Eksport (EAM) bagi sektor Pembinaan & Perkhidmatan Mission (EAM) on Construction & Related Services to Yangon &
Berkaitan ke Yangon & Nay Pyi Taw dari 23 - 25 Ogos 2016. Nay Pyi Taw from 23 - 25 August 2016. Twenty eight Malaysian
Dua puluh lapan syarikat Malaysia yang terdiri daripada 38 wakil companies comprising of 38 representatives participated in
menyertai misi ini bersama-sama dengan dua syarikat utama this mission together with two anchor companies, namely,
iaitu, IJM Corporation Bhd dan Kumpulan AMONA. IJM Corporation Bhd and the AMONA Group of Companies.

Misi ini menampilkan pengeksport bahan binaan Malaysia The mission featured Malaysian exporters of building materials
termasuk produk dan kelengkapan lebuh raya; Pencahayaan LED; including highway products & fittings; LED lighting; steel related
produk berkaitan keluli - bar, paip & tiub; wire mesh (BRC); produk products – bars, pipes & tubes; wire mesh (BRC); metal product
fabrikasi logam; kelengkapan bilik mandi; komponen pemanasan, fabrication; bathroom fittings; customised heating, ventilation
komponen dan bahan pengudaraan dan penghawaan dingin and air conditioning (HVAC) components & materials; concrete

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(HVAC); campuran tambahan konkrit; api shutter roller; pintu admixture; fire-rated roller shutter; steel doors & frame; heavy
keluli & rangka; mesin pembinaan berat - pemadat getaran; duty construction machines – vibrate compactors; concrete
pemotong konkrit; pengadun; dan panel konkrit pre-cast (konkrit cutters; mixers; and pre-cast concrete panels (autoclaved
berudara autoklaf atau AAC). aerated concrete or AAC).

178 pertemuan perniagaan telah dijalankan dan menjana jualan The 178 business meetings arranged garnered sales of RM1.5
sebanyak RM1.5 bilion. billion.

Export Acceleration Mission (EAM) on Construction, Building Materials and related services
in conjunction with World Expo Dubai

EAM untuk Pembinaan, Bahan Binaan dan Perkhidmatan An EAM on Construction, Building Materials and related services
Berkaitan telah dianjurkan sempena dengan World Expo Dubai, was organised in conjunction with World Expo Dubai, held from
yang diadakan dari 26 - 29 September 2016. Peserta misi ini 26 – 29 September 2016. The mission participants were 6
melibatkan 6 syarikat Malaysia dalam salutan nano, perkakas Malaysian companies involved in nano coatings, sanitary ware,
kebersihan, jentera pembinaan, bahan binaan dan perkhidmatan construction machinery, building materials and services related
berkaitan kepada industri pembinaan. to the construction industry.

Misi ini termasuklah perjumpaan bersama Dubai South, dan The programme included a meeting with Dubai South, and
DEYAAR Development Company serta sesi jaringan dengan ahli- DEYAAR Development Company as well as a Networking dinner
ahli perniagaan UAE dalam pertemuan permadanan perniagaan. with UAE businessmen, culminating in one-on-one business
Empat puluh lapan mesyuarat perniagaan disusun semasa misi meetings. Forty-eight business meetings were arranged during
tersebut dan menjana jualan sebanyak RM26.7 juta. the mission that generated RM26.7 million in sales.

Sepintas lalu Outlook

Masa hadapan sektor pembinaan bagi tahun 2017 dijangka The construction sector outlook for 2017 seems promising.
positif. Projek-projek yang sedang berjalan seperti Mass Rapid Ongoing projects like the Mass Rapid Transit 2 (MRT2), Tun Razak
Transit 2 (MRT2), Tun Razak Exchange (TRX) dan tapak projek Exchange (TRX) and PETRONAS’ Refinery and Petrochemical
Pembangunan Bersepadu Penapisan Minyak dan Petrokimia Integrated Development (Rapid) project site in Pengerang will
(RAPID) di Pengerang akan memberi sumbangan besar kepada significantly contribute to the order books of infrastructure
order books untuk pemain terbaik infrastruktur pembinaan. construction players for the year.

Di arena antarabangsa, industri pembinaan Malaysia telah In the international arena, the Malaysian construction industry
terkenal dengan kualiti yang terbukti, inovasi berterusan dan is well known for its proven quality, constant innovation and
kos yang kompetitif dalam menyampaikan pekerjaan di luar competitive costing in delivering jobs overseas. With the skills
negara. Dengan kemahiran dan teknologi yang setanding and technology comparable to those of the developed nations
dengan negara-negara maju tetapi pada harga yang kompetitif, but at a competitive price, Malaysian Contractors have made
kontraktor Malaysia telah membuat kemajuan di pasaran global inroads in global markets, by successfully undertaking and
dengan berjaya menjalankan dan menyelesaikan projek-projek completing projects in India, United Arab Emirates, Saudi
di India, Emiriah Arab Bersatu, Arab Saudi, Bahrain, Qatar, China, Arabia, Bahrain, Qatar, China, South Africa, Bosnia-Herzegovina,
Afrika Selatan, Bosnia-Herzegovina, Thailand, Kemboja, Vietnam, Thailand, Cambodia, Vietnam, Laos, Libya, Sudan and other
Laos, Libya, Sudan dan bahagian-bahagian lain di dunia. parts of the world.

Taklimat kepada peserta oleh MATRADE Dubai Mesyuarat perniagaan individu

126 LAPORAN TAHUNAN 2016 ANNUAL REPORT





PEMBANGUNAN PENGEKSPORT

EXPORTERS DEVELOPMENT

Program Pembangunan Pengeksport Bumiputera,
Wanita & Belia
Bumiputera, Women & Youth Exporters Development
Programme (BWYEDP)
Program Pembangunan Syarikat Peringkat Pertengahan)
Mid-Tier Companies Development Programme
Program Ramp-Up Syarikat Peringkat Pertengahan
Ramp-Up Mid-Tier Programme
Program Go-Ex
Go-Ex Programme
Program Latihan Pengeksport
Exporters Training Programme
eTRADE
eTRADE
Pusat Informasi Perniagaan
Business Information Centre (BIC)
Pusat Integrasi Eksport
Integrated Centre for Export (ICE)
Pusat Pameran Eksport Malaysia
Malaysia Export Exhibition Centre (MEEC)
Best Exporters
Best Exporters
Geran Pembangunan Pasaran
Market Development Grant (MDG)
Dana Eksport Perkhidmatan
Services Export Fund (SEF)

Embracing Change, Spurring Growth

PROGRAM PEMBANGUNAN PENGEKSPORT
BUMIPUTERA, WANITA & BELIA

BUMIPUTERA, WOMEN & YOUTH EXPORTERS
DEVELOPMENT PROGRAMME (BWYEDP)

BWYEDP merupakan program bimbingan dengan pendekatan BWYEDP is a hand-holding programme designed to provide
yang berterusan dibangunkan untuk memberi bantuan kepada assistance to Bumiputera/ Women/ Youth-owned SMEs.
syarikat PKS yang dimiliki oleh Bumiputera/ Wanita/ Belia. Companies will be assessed in terms of export capabilities and
Syarikat yang terlibat akan dinilai berdasarkan keupayaan dan readiness, management and financial capacity to be considered
kesediaan mengeksport, pengurusan dan kapasiti kewangan. for the programme. The three-year assistance programme
Program bimbingan tiga tahun ini bertujuan untuk memupuk is aimed at nurturing and developing Bumiputera/Women/
dan meningkatkan daya saing usahawan Bumiputera/ Youth entrepreneurs to venture into the international market
Wanita/Belia untuk menceburi pasaran antarabangsa dengan by improving their export knowledge and skills. In addition,
meningkatkan lagi pengetahuan dan kemahiran mengeksport BEDP/ WEDP/ YEDP companies are eligible to participate in
mereka. Disamping itu, syarikat–syarikat di bawah program three overseas trade promotional activities a year.
BEDP/ WEDP/ YEDP ini juga ditaja untuk menyertai tiga aktiviti
promosi luar negara selama setahun. OVERALL OUTCOME

HASIL KESELURUHAN In 2016, there were a total of 71 active members in the
BWYEDP which comprised of 33 newly recruited and 38 existing
Bagi tahun 2016, BWYEDP mempunyai sebanyak 71 syarikat companies. Breakdown by categories are as follows:
yang aktif terdiri daripada 33 buah syarikat yang baru dilantik
dan 38 buah syarikat yang sedia ada. Pecahan mengikut kategori
adalah seperti berikut:

BUMIPUTERA WANITA BELIA JUMLAH
Women Youth Total
Lantikan Baru 1 2
Newly Recruited Lantikan Baru 1 1 Lantikan Baru 1 0 Lantikan Baru 3 3
Newly Recruited Newly Recruited
Sedia Ada 23 Newly Recruited
Existing Sedia Ada 11 Sedia Ada 4
Existing Existing Sedia Ada 38
Jumlah 35 Existing
Total Jumlah 22 Jumlah 14
Total Total Jumlah 71
Total

130 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Exporters Development

PROGRAM DAN PENCAPAIAN PROGRAMMES PARTICIPATED AND OUTCOMES

Sebanyak 81 aktiviti promosi eksport telah disertai oleh syarikat MATRADE conducted 81 export promotion activities under the
BWYEDP dengan jualan yang dijana berjumlah RM266.46 juta BWYEDP programme and organised 2,123 business meetings
daripada 2,123 mesyuarat perniagaan yang telah dikendalikan (B2B) to facilitate business. The outcome was RM266.46 million
disepanjang tahun 2016. in sales generated for 2016.

Beberapa aktiviti promosi perdagangan yang disertai oleh syarikat-syarikat BWYEDP pada tahun 2016 adalah seperti:
Trade promotion activities participated by BWYEDP companies by sectors among others were:

FOODS AND BEVERAGES MULTIMEDIA & CONTENT OIL & GAS

z Oman Health Exhibition & Conference z International Market of Communications z SMM Oil & Gas to Iran in conjunction
- Hana Medic Sdn Bhd Programmes MIPCOM 2016 with Iran Oil Show
z Food Ingredients Istanbul 2016 - Hadid Engineering (M) Sdn Bhd
- Suci Harumatiques Sdn Bhd - Bone Entertainment Sdn Bhd z Offshore Technology Conference (OTC),
z Gulfood Dubai 2016 - Funcel Sdn Bhd Houston
- Natural Life Resources Sdn Bhd - Netcarbon Sdn Bhd - Mecip Global Sdn Bhd
- Shidawie Sdn Bhd z Hong Kong International Film & TV
Market (FILMART)
- Funcel Sdn Bhd
z Asia Television Forum 2016, Singapore
- Hud Hud Media Sdn. Bhd.
z Game Developers Conference (GDC)
2016, USA
- Les’ Copaque Production Sdn Bhd
z Asia Television Forum 2016, Singapore
- Hud Hud Media Sdn. Bhd.

HEALTHCARE LIFESTYLE AUTOMOTIVE

z Hong Kong International Medical Devices z Beauty Expo Australia z The 8th Indonesia Auto Parts & Accessories
& Supplies Fair 2016 - Tropical Bio Essence Sdn Bhd Equipment 2016 (INAPA 2016)
- Muzamal Industries Sdn. Bhd. z International Apparel & Textile Fair, Dubai - Seginiaga Rubber Sdn Bhd
z Arab Health 2016, Dubai UAE - Nyok Lan Garments Sdn Bhd
- Foresight Industries Sdn Bhd z Beauty World Dubai 2016
- Seri Udani Beauty Sdn. Bhd.

KISAH KEJAYAAN | SUCCESS STORIES OF BWYEDP COMPANIES

Ideal Healthcare Sdn Bhd

Ideal Healthcare Sdn Bhd (IHSB), juga dikenali sebagai Mutiara Ideal Healthcare Sdn Bhd (IHSB), formerly known as Mutiara
Medical, merupakan sebuah syarikat milik Bumiputera yang Medical, is a Bumiputera owned company established in 1999.
telah ditubuhkan pada tahun 1999. Syarikat ini adalah salah
sebuah syarikat pembekal peralatan perubatan pakai buang The company is one of Malaysia’s leading provider of quality
(medical disposable) berkualiti dan terkemuka di Malaysia, dan medical disposable and healthcare products and has been
produk penjagaan kesihatan yang lain. Selain dari memperolehi awarded with the prestigious CE, ISO 9001:2000 (QMS), ISO
pensijilan CE yang berprestij, ISO 9001: 2000 (QMS), ISO 14001: 14001:2004 (EMS) and ongoing ISO 13485:2003 (Medical
2004 (EMS), IHSB juga sedang mendapatkan pensijilan ISO Devices-Quality Management Systems).
13485: 2003 (Sistem Pengurusan Kualiti Peranti Perubatan).
Through various export development programmes and
Melalui pelbagai program pembangunan eksport dan aktiviti promotional activities organised by MATRADE such as
promosi yang dianjurkan oleh MATRADE seperti Program Bumiputera Exporters Development Programme (BEDP) and
Pembangunan Pengeksport Bumiputera (BEDP) dan Go-Ex, Go-Ex, as well as, participation in various International Trade
serta penyertaan dalam beberapa Pameran Perdagangan Fairs and Export Acceleration Missions, IHSB has secured
Antarabangsa dan Misi Akselerasi Eksport; IHSB telah berjaya approximately 25 per cent of total sales in 2016 to countries
such as Singapore, Indonesia, Brunei, Australia, Bangladesh,

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Embracing Change, Spurring Growth

menjanaeksportsebanyak25peratus daripadajumlahjualanpada Viet Nam, Thailand, the Philippines, Pakistan, New Zealand,
tahun 2016. Negara-negara seperti Singapura, Indonesia, Brunei, Mauritius, Saudi Arabia, Fiji, Tonga, as well as, Papua New
Australia, Bangladesh, Viet Nam, Thailand, Filipina, Pakistan, New Guinea. IHSB products that successfully penerated these
Zealand, Mauritius, Arab Saudi, Fiji, Tonga dan juga Papua New markets were urology catheters, anesthesia products,
Guinea merupakan pembeli peralatan perubatan pakai buang intravenous catheters, I.V infusion/ transfusion therapies and
(Medicaldisposableproduct)dan produk penjagaan kesihatanIHSB procedural sets.
seperti urology catheters, anesthesia products, intravenous catheters,
I.V infusions/ transfusion therapies and procedural sets.

Calms Technologies Sdn Bhd

CALMS Techhnologies Sdn Bhd ditubuhkan pada tahun 2002 CALMS Technologies Sdn Bhd was established in 2002 as
adalah pembekal leading-edge solution untuk pelbagai aplikasi a provider of leading edge solutions for multiple application
kad pintar dan Radio Frequency Identification (RFID). smartcards and Radio Frequency Identification (RFID) solution.

Syarikat menghasilkan produk utamanya yang dinamakan The core product of the company is a Card Application Life-
Card Application Life-cycle Management System (CALMS) telah Cycle Management System (CALMS), and has since added more
menghasilkan lebih banyak aplikasi seperti Visitor Management solutions such as Visitor Management System (ViMS), Time
System (ViMS), Time Attendance Management System (TAMS), Attendance Management System (TAMS), Meal Redemption and
Meal Redemption and Subsidy System (eMeRS), Cashless Payment Subsidy System (eMeRS), Cashless Payment System (ePurS),
System (ePurS), Energy Saving System dan lain-lain. Aplikasi ini Energy Saving System etc. These solutions are available for
boleh digunakan di premis pelanggan atau dilanggan sebagai implementation at customer premises or can be subscribed
perkhidmatan atas Cloud. as a separate service over the Cloud.

Syarikat adalah peserta Program Pengeksport Wanita MATRADE The company is a recipient of MATRADE’s Women Exporters
(WEDP) sejak 2014. Sebagai sebuah syarikat dengan pensijilan Development Programme (WEDP) since 2014. CALMS
ISO 9001-2008, Calms Technologies menyediakan aplikasi Technologies is a certified organisation and was awarded
end-to-end untuk platform kad pintar serta pelbagai aplikasi the ISO 9001:2008 for total end-to-end solutions for any
untuk kerajaan, peruncitan, pendidikan, perusahaan swasta smartcard platforms. The company also offers various off-the-
dan sektor kewangan. shelf solutions for government, retail, education, enterprise
and financial sectors.

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Exporters Development

CALMS Technologies telah memanfaatkan mesyuarat perniagaan CALMS Technologies leverages on the business matching
dengan syarikat luar negara yang diatur oleh MATRADE serta assistance rendered by MATRADE to connect with potential
program sokongan seperti MDG, BWEYDP, Go-Ex dan SEF. Bagi buyers abroad and partakes in various MATRADE supports
menyokong pertumbuhan dan perkembangan yang pesat dalam programme such as MDG, BWEYDP, Go-Ex and SEF which
pasaran serantau, aktiviti pemasaran diperlukan dan bantuan all contribute at different times to help grow and expand
dari MATRADE dapat membantu syarikat ini melaksanakan the company’s overseas market.
aktiviti pemasaran secara lebih agresif. Syarikat kini telah
menerokai pasaran Singapura, Indonesia, Thailand, Vietnam, CALMS Technologies have had to invest heavily in its effort to
Filipina, Cambodia dan Myanmar. expand internationally and has indicated that the assistance
from MATRADE has been invaluable in enabling the company
CALMS Technologies telah menyertai secara aktif misi to undertake marketing activities more aggressively. The
perdagangan MATRADE dan telah menandatangani MOU dengan company now has presence in Singapore, Indonesia, Thailand,
dua rakan niaga dari Thailand yang disaksikan oleh Menteri Vietnam, Philippines, Cambodia and Myanmar.
Perdagangan kedua-dua negara iaitu Dato’ Sri Mustapa bin
Mohamed and H.E Atchaka Sibunruang di Bangkok. CALMS Technologies have also actively participated in
MATRADE’s Trade Missions. One significant outcome
Hasil pertemuan tersebut, satu perjanjian Persefahaman di was during the ICT Trade Mission to Bangkok in October
antara Calms Technologies dengan RICOH Thailand telah 2015. During the mission, MATRADE introduced CALMS
dapat dimeterai. Hari ini, kerjasama di antara kedua-dua negara Technologies to several Thai companies during the B2B
dianggarkan bernilai RM1.1 juta. sessions. From these introductions, the company signed
MOU agreements with two Thai partners witnessed by both
Syarikat telah berjaya mengeksport aplikasi Sistem Pengeluaran the Malaysian and Thai Trade Ministers, Dato’ Sri Mustapa
dan Pengurusan Kad (CALMS-e), Sistem Pengurusan Pelawat bin Mohamed and H.E Atchaka Sibunruang respectively, at
(ViMS), Sistem Penebusan Makanan (ePurs/ eMeRS) dan Sistem a special event in Bangkok. The MOU with RICOH Thailand
Masa Kedatangan ke Indonesia melalui program Go-Ex Market bore fruit and cooperation between CALMS Technologies
Immersion Missions, Jakarta pada Mei 2016. and RICOH Thailand is currently worth RM1.1 million.

Kejayaan yang sama juga telah dicipta melalui program Go-Ex The company has successfully exported their services in
ke Myanmar pada Oktober 2016, dimana Calms Technologies Card Issuance and Management System (CALMS-e), Visitor
telah memeterai rundingan perkhidmatan eksport dengan Management System (ViMS), Meal Redemption System
Mastech Co. Ltd untuk menyediakan sistem ViMS ke Myanmar. (ePurS/ eMeRS) and Time Attendance System (TAMS) through
MATRADE’s Go-Ex Market Immersion Missions to Jakarta
Indonesia in May 2016.

Under another Go-Ex programme to Myanmar in October
2016, the company established a good working relationship
with Mastech Co. Ltd to provide ViMS.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 133

Embracing Change, Spurring Growth

Hadid Engineering (M) Sdn Bhd

Ditubuhkan pada 2004, Hadid Engineering (M) Sdn Bhd Hadid Engineering (M) Sdn Bhd is a Malaysian-based company
(Hadid) adalah sebuah syarikat Malaysia yang membekalkan established in 2004. The company offers quality engineering
perkhidmatan kejuruteraan khusus kepada industri huluan dan services for Oil & Gas Upstream and Downstream industry. It
hiliran Minyak & Gas. Syarikat ini yang mempunyai syarikat luar was recipient of MATRADE’s Youth Exporters Development
di Kazakhstan, menyediakan perkhidmatan penggerudian luar Programme (YEDP) since 2015.
pesisir kepada negara – negara jiran.
The company is registered and licensed under PETRONAS to
Hadid didaftarkan dan dilesenkan di bawah PETRONAS untuk provide a wide range of services which include Engineering
menyedia pelbagai perkhidmatan termasuk Rekabentuk Design & Project Management, Engineering Operations &
Kejuruteraan & Pengurusan Projek, Operasi Kejuruteraan & Maintenance, Construction & Fabrications and Electrical &
Penyelenggaraan, Pembinaan & Fabrikasi serta Electrical & Instrumentations. The company’s overseas office located in
Instrumentation dan telah mencapai pensijilan yang diiktiraf di Kazakhstan where it provides onshore drilling services.
peringkat global seperti ISO 9001: 2008 dan OHSAS 18001:
2007 The company has attained ISO 9001:2008 and OHSAS
18001:2007 certification. Hadid Engineering (M) Sdn Bhd has
Syarikat itu pada awalnya direkrut melalui Program actively participated in Go-Ex Market Immersion Mission to
Pembangunan Pengeksport Belia MATRADE (YEDP) pada Kazakhstan in August 2016 and successfully promoted their
tahun 2015. Di bawah YEDP, Hadid telah menyertai Program valve servicing to the region.
Go-Ex Market Immersion Mission ke Kazakhstan pada bulan
Ogos 2016 dan berjaya mempromosikan perkhidmatan injap
mereka ke pasaran Asia Tengah.

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Exporters Development

PROGRAM PEMBANGUNAN SYARIKAT
PERINGKAT PERTENGAHAN

MID-TIER COMPANIES DEVELOPMENT
PROGRAMME (MTCDP)

Program Pembangunan Syarikat Peringkat Pertengahan (PPSPP) The Mid-Tier Companies Development Programme (MTCDP)
bertujuan untuk menyokong pertumbuhan Syarikat Peringkat was introduced to support the growth of Malaysian Mid-Tier
Pertengahan (SPP) untuk menjadi lebih berdaya tahan dan Companies to be more resilient and competitive, both regionally
berdaya saing di peringkat serantau dan antarabangsa. and internationally.

Sejak pelaksanaan SPP pada tahun 2014, program ini telah This programme, since its inception in 2014 continues to
menyediakan platform untuk SPP Malaysia mempertingkatkan facilitate and provide a platform for Malaysian Mid-Tier
kemampuan eksport mereka melalui aktiviti-aktiviti khusus companies to improve their capabilities in export, through
selama sembilan bulan. knowledge-sharing and customised facilitation throughout a
nine-month period.
SPP Malaysia di bawah program ini didefinisikan sebagai berikut:
Malaysian Mid-Tier Companies under this programme are
defined as:

MANUFACTURING SERVICES COMPANIES
COMPANIES WITH WITH ANNUAL REVENUES
SALES REVENUES BETWEEN BETWEEN RM 20 MILLION
RM50 MILLION TO RM500 TO RM 500 MILLION
MILLION

HASIL KESELURUHAN OVERALL OUTCOME

Pada tahun 2016, sebanyak 51 SPP telah dipilih untuk In 2016, a total of 51 Mid–Tier companies were selected for
menyertai Wave 3 PPSPP, di mana ia bermula pada bulan Wave 3 of MTCDP, which commenced from March 2016 until
Mac 2016 sehingga November 2016. Ini membawa kepada November 2016. This brought the total number of Mid-Tier
jumlah keseluruhan SPP yang telah dibantu di bawah PPSPP Companies facilitated under MTCDP since it inception to 152
ialah 152 syarikat. companies.

Syarikat-syarikat di dalam Wave 3 mewakili pelbagai sektor The companies in Wave 3 represent various sectors such as
seperti Perkhidmatan Kejuruteraan, ICT, bahan-bahan Binaan Engineering Services, ICT, Building Material & Construction,
& Pembinaan, Minyak & Gas, Produk Gaya Hidup termasuk Oil & Gas, Lifestyle products including Textile and Fashion and
Tekstil Dan Fesyen dengan lebih banyak penyertaan daripada participation from Bumiputera, women-owned companies and
Bumiputera, syarikat-syarikat milik wanita dan juga syarikat- companies from Sabah and Sarawak.
syarikat dari Sabah dan Sarawak.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 135

Embracing Change, Spurring Growth

.


 

Aktiviti-aktiviti yang telah dilaksanakan di dalam Wave 3 The activities organised in Wave 3 includes:
termasuk:
z Business matching with potential clients from 23 countries,
z Padanan perniagaan dengan pelanggan berpotensi daripada with a total of 95 meetings organised during the 5 country
23 negara, dengan jumlah 95 mesyuarat dilaksanakan immersions to Indonesia, Viet Nam, Myanmar, Australia
semasa 5 Market Immersion ke negara-negara seperti and the US. The Country Immersions collectively generated
Indonesia, Viet Nam, Myanmar, Australia dan Amerika potential sales of RM45.2 million.
Syarikat. Market Immersion tersebut telah menjana potensi
jualan sebanyak RM45.2 juta. z Six working sessions on export best practices with industry
and/ or regional market experts.
z Enam sesi kerja di dalam praktis eksport terbaik dengan
industri atau pakar pasaran serantau. z Three CEO networking and leadership forums.

z Tiga CEO networking dan forum kepimpinan. z Matchmaking activities to create greater access to funding
from international and local investors
z Aktiviti matchmaking bagi mewujudkan akses yang lebih
luas kepada pembiayaan daripada pelabur antarabangsa z Delivery of market intelligence
dan tempatan
z Individual sessions with relevant industry and market
experts

z Menyediakan risikan pasaran The successful outcomes of Wave 3 MTCDP were attributed by:
z Sesi bersama pakar industri dan pasaran yang relevan
z MTCs market expansion into new export market such as
Hasil kejayaan SPP Wave 3 disumbangkan oleh: Myanmar and Viet Nam
z Pengembangan pasaran SPP ke pasaran eksport baru
z MTCs deepened the penetration in existing markets by
seperti Myanmar dan Vietnam meeting new potential clients, partners and customers
z SPP memperkukuhkan mereka di pasaran sedia ada
z MTCs developed new partnership models and established
dengan bertemu dengan pelanggan baru, rakan kongsi strategic alliances with e-commerce players to collaborate
dan pelanggan baru yang berpotensi on e-procurement software, fulfilment and other digital
export dimensions

z MTCs membangunkan model perkongsian baru dan
mewujudkan rangkaian strategik dengan platform e-dagang
untuk bekerjasama dalam perisian e-perolehan, fulfilment
dan lain-lain dimensi eksport digital.

136 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Exporters Development

PROGRAM RAMP-UP SYARIKAT

PERINGKAT PERTENGAHAN

RAMP-UP MID-TIER PROGRAMME

Program Ramp-Up yang bermula sejak 2016, merupakan The Mid-Tier Ramp-Up Programme introduced in 2016, is
program lanjutan selama 2 tahun bagi syarikat yang telah MATRADE’s newest programme. It is a two-year extension
menyertai Program Pembangunan Syarikat Peringkat programme for Mid-Tier Companies who have graduated from
Pertengahan (PPSPP). Menerusi program ini, syarikat peringkat the Mid-Tier Companies Development Programme (MTCDP).
pertengahan (SPP) akan menerima bantuan yang berterusan Throughout the two years, the MTCs will continue to receive
dalam mempergiatkan lagi akses pasaran dan keupayaan customised assistance from MATRADE to enhance their market
eksport bagi pasaran baru yang berpotensi dan sedia ada. access and export capabilities.

Program ini juga diwujudkan untuk memantau pencapaian Other than serving as a conduit for continuing export support,
prestasi dan perkembangan eksport SPP. Ini dapat membantu the Mid-Tier Ramp-Up Programme also monitors and tracks
MATRADE bagi mengubahsuai dan menilai semula keberkesanan the progress and development of MTCs. This helps MATRADE to
bantuan yang diberikan. Ketua Pegawai Eksekutif SPP yang tweak and re-evaluate the effectiveness of support assistance
telah melengkapkan PPSPP secara automatik didaftarkan rendered. Former participants of MTCDP are also automatically
sebagai ahli alumni CEO Club. CEO Club merupakan platform bagi enrolled as members of an alumni, called the CEO Club. The
SPP untuk berhubung, bertukar idea dan berkongsi pendapat CEO Club is an informal avenue for MTCs to network, exchange
mengenai masalah yang dihadapi SPP. ideas and share possible solutions on common issues.

HASIL KESELURUHAN OVERALL OUTCOME

Pada tahun 2016, kombinasi hasil jualan eksport bagi 152 SPP In 2016, the combined export revenues for 152 MTCs were
adalah sebanyak RM6.82 bilion, berbanding RM6.18 bilion RM6.82 billion, compared to RM6.18 billion in 2015 with 10.41
pada tahun 2015 dan mencatatkan pertumbuhan sebanyak per cent growth.
RM10.41 peratus.
Impact Studies Interview (Post MTCDP) with Top Management
Impact Studies Interview (Post MTCDP) bersama of MTCs
pengurusan tertinggi SPP
50 MTCs were interviewed to understand the impact of the
Sebanyak 50 SPP telah ditemuramah bagi memantau dan programme had on them. The interview was also meant to
mengenalpasti impak dan prestasi SPP terhadap program monitor and follow-up the progress and development of
PPSPP. graduated MTCs.

Dialogue with the Minister of MITI & Agencies with MTCs

The event held on 10 October 2016 was attended by 42 MTCs,

LAPORAN TAHUNAN 2016 ANNUAL REPORT 137

Embracing Change, Spurring Growth

Sesi Dialog YB Menteri MITI & Agensi bersama SPP Heads of MITI Agencies, Royal Malaysian Customs Department,
Immigration Department, Economic Planning Unit and EXIM
Sesi dialog ini telah diadakan pada 10 Oktober 2016. Ianya Bank. The event was organised to understand issues and
dihadiri oleh 42 SPP, Ketua-ketua Agensi MITI, Jabatan Kastam challenges faced by MTCs in venturing abroad. There was also
Diraja Malaysia, Jabatan Imigresen Malaysia, Unit Perancang a separate session with the Deputy Minister of International
Ekonomi dan EXIM Bank. Terdapat juga sesi yang berasingan Trade (MITI) on issues related to foreign workers.
bersama TImbalan Menteri (Perdagangan) MITI mengenai
masalah pekerja asing. Mid-Tier Companies CEO Club meeting

The first meeting of Mid-Tier Companies CEO Club was held

Mesyuarat Tahunan Mid-Tier Companies CEO Club on 31 May 2016 at Perfect Food Manufacturing Sdn Bhd in
Alor Gajah, Melaka. 18 CEOs of MTCs attended the meeting,
Mesyuarat Tahunan Mid-Tier Companies CEO Club telah which served to enhance their network, exchange ideas and
diadakan pada 31 Mei 2016 di Perfect Food Manufacturing Sdn share best practices, experiences as well as success stories.
Bhd, Alor Gajah, Melaka. Seramai 18 Ketua Pegawai Eksekutif
SPP telah menyertai mesyuarat tersebut yang bertujuan Outreach Programme with the Deputy Minister of MITI and
bagi SPP untuk bertukar idea dan berkongsi pendapat, serta CEO of MATRADE
pengalaman dari pelbagai aspek.

Lawatan Turun Padang YB Timbalan Menteri MITI ke SPP A series of visits led by Deputy Minister of MITI were organised
at LH Plus Sdn Bhd, Munchy Food Industries Sdn Bhd, New Star
Beberapa lawatan turun padang yang diketuai oleh YB Timbalan Food Sdn Bhd and Hyrax Oil Sdn Bhd. The visits prove to be an
Menteri (Perdagangan) MITI telah dijalankan di LH Plus Sdn effective platform for MITI and MATRADE to better understand
Bhd, Munchy Food Industries Sdn Bhd, New Star Food Sdn the needs of MTCs.
Bhd dan Hyrax Oil Sdn Bhd. Melalui inisiatif ini, MITI dan
agensi dapat membantu syarikat-syarikat dengan lebih efektif.
Maklumbalas yang diperoleh dapat memudahkan lagi kerajaan
dalam menggubal dasar dan melaksanakan program-program
yang bersesuaikan mengikut keperluan syarikat.

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Pecahan SPP berdasarkan sektor dan negeri:
Breakdown of companies based on sector and state:

Wave 1- Wave 2- Wave 3-

Electric & Food &
Electronics Beverages

Building & Automotive
Construction Oil & Gas

Plastic
Products

Lifestyle Franchise &
Professional
Machinery &
Equipment Services

Chemicals Rubber
Products

Palm Oil
Products

Pharmaceuticals

LAPORAN TAHUNAN 2016 ANNUAL REPORT 139

Embracing Change, Spurring Growth

PROGRAM GO-EX

GO-EX PROGRAMME

Pelan Induk Perusahaan Kecil dan Sederhana (PKS), 2012-2020 The Small and Medium Enterprise (SME) Masterplan (2012 -
yang menetapkan strategi pertumbuhan jangka panjang yang 2020), which sets the long-term growth strategy for SMEs,
memberi tumpuan kepada enam program berimpak tinggi was endorsed by the National SME Development Council
telah disahkan oleh Majlis Pembangunan PKS Kebangsaan (NSDC) chaired by YAB Prime Minister, on 23 November 2011
(NSDC), yang dipengerusikan oleh YAB Perdana Menteri pada and subsequently launched on 12 July 2012. The Masterplan
23 November 2011 dan seterusnya dilancarkan pada 12 Julai developed together with the World Bank, puts in place a
2012. Pelan Induk yang dibangunkan bersama dengan Bank comprehensive and cohesive policy framework to provide a
Dunia meletakkan kerangka dasar yang komprehensif dan clear direction and strategy for SME development across all
bersepadu untuk memberikan hala tuju dan strategi yang economic sectors, strategic areas and regions.
jelas dalam pembangunan PKS di semua sektor ekonomi dan
kawasan yang strategik. Six focus areas were identified to support the strategic goals,
namely Innovation and Technology Adoption; Access to
Enam bidang tumpuan telah dikenal pasti untuk menyokong Financing; Human Capital and Entrepreneurship Development;
matlamat strategik, iaitu Inovasi dan Teknologi; Akses kepada Access to Market; Legal and Regulatory Environment; and
Pembiayaan; Pembangunan Modal Insan dan Keusahawanan; Infrastructure. To unlock the growth potential of SMEs, the
Akses ke Pasaran; Persekitaran Undang-undang dan Masterplan addresses the constraints in all of the six focus
Pengawalseliaan; dan Infrastruktur. Untuk meluaskan potensi areas through 32 initiatives where one of the High Impact
pertumbuhan PKS, Pelan Induk menangani kekangan dalam Programmes (HIPs) is coordinated by MATRADE and is known
semua enam bidang tumpuan melalui 32 inisiatif termasuk as the Going Export Programme (Go-Ex).
salah satu Program Berimpak Tinggi (HIP) yang dikenali sebagai
Going Eksport Program (Go-Ex). Implemented since September 2014, the Go-Ex programme is
jointly organised with SME Corp. and aims to push the abilities
Dilaksanakan sejak September 2014, program kerjasama of SMEs to become more competitive and resourceful in the
dengan SME Corp ini bertujuan untuk meningkatkan global marketplace. The programme also focuses on connecting
kemampuan PKS untuk menjadi lebih kompetitif dan giat di SMEs directly to potential buyers through appointed advisory
pasaran global. services, evaluate export readiness and assist the SMEs in
penetrating global market.
Program Go-Ex adalah satu program khusus untuk PKS
berkembang dan menerokai pasaran antarabangsa. Fokus The Go-Ex programme is a customised programme for SMEs
utama merangkumi: to expand and venture into international market. Key areas
encompass:

THE KEY Address challenges faced by SMEs on new market entry overseas due to high upfront
AREAS costs and lack of knowledge on new markets & competitors.

Provide customised advisory and marketing assistance by appointed Practitioner
Expert and Market Linkers to SMEs.

Conduct market immersion programme in two countries: B2B meetings with potential
buyers.

A 50 per cent reimbursable matching grant on eligible activities and expenses.


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Kriteria kelayakan untuk program GO-Ex: Eligibility criteria for Go-Ex programme:

• Sektor Pembuatan – • For Manufacturing Companies -
Jualan <RM50 juta Sales <RM50 million
atau or
Pekerja <200 orang Employment < 200 workers

• Sektor Perkhidmatan – • For Services Providers -
Jualan < 20 juta Sales < 20 million
atau or
Pekerja <75 orang Employment < 75 workers

Bantuan yang diberikan kepada PKS adalah:- The assistance given to SMEs include:
1. Menyediakan maklumat mengenai pesaing; 1. Competitor Intelligence;
2. Memposisikan produk PKS di pasaran; 2. Product positioning in the market;
3. Pengetahuan permit, piawaian dan persijilan yang diperlukan 3. Knowledge on permits, standards and certifications
untuk mengeksport;
4. Memahami kesesuaian produk dan penjenamaan di pasaran required for SMEs to export to a specified market;
antarabangsa; dan 4. Assessment of product suitability and branding
5. Dihubungkan dengan pembeli luar negara.
requirements for the chosen market; and
HASIL KESELURUHAN 5. Linkages to foreign buyers

Sehingga Disember 2016, sebanyak 130 PKS telah menyertai OVERALL OUTCOME
Program Go-Ex. Sebanyak 20 ‘market immersion’ telah diadakan
di luar negara seperti German, Myanmar, Indonesia, China, In 2016, 130 SMEs were enrolled as Go-Ex participants. A total
UAE, Thailand, Arab Saudi, Kazakhstan, Norway, Republik of 20 market immersions were conducted to foreign markets
Czech and United Kingdom. Misi ‘market immersion’ ini telah such as Germany, Myanmar, Indonesia, China, UAE, Thailand,
berjaya menghasilkan jualan eksport sebanyak RM36.58 juta. Saudi Arabia, Kazakhstan, Norway, Czech Republic and the
United Kingdom. This market immersions collectively resulted
MATRADE terus menyokong eksport PKS Malaysia melalui in RM36.58 million of export sales.
penglibatan dengan persatuan perdagangan, organisasi
perniagaan, forum perdagangan serta aktiviti kemasukan MATRADE organised various activities for the Go-Ex Programme
pasaran. in collaboration with trade associations, business organisations,
including market immersion mission.
i. Misi ‘Market Immersion’ Go-Ex ke Yangon, Myanmar
i. Go-Ex Market Immersion to Yangon, Myanmar
MATRADE telah menganjurkan Misi ‘market immersion’ ke
Yangon, Myanmar pada 5 - 8 Oktober 2016. Program ini disertai The Market Immersion to Yangon, Myanmar was held on 5
oleh lapan syarikat Malaysia yang terlibat dalam sektor bahan – 8 October 2016 . Eight Malaysian companies participated
binaan, elektrik & elektronik (E&E) serta teknologi maklumat from the Building Materials, Electrical & Electronics and
dan komunikasi (ICT). Information and Communication Technology sectors.

Aktiviti-aktiviti yang telah dilaksanakan disepanjang misi ini The four-day mission was packed with a Market briefing by
termasuk taklimat pasaran oleh MATRADE Yangon, taklimat MATRADE Yangon, Market Talk from Solidiance Consulting
dari Solidiance Consulting Company dan Mastech Co. Ltd, Company and Mastech Co. Ltd, a Market Survey and B2B
Mesyuarat B2B dengan syarikat-syarikat di Myanmar dan Meetings with Myanmar Businesses.
Penyelidikan Pasaran.
A total of 80 business meetings were arranged which
Sebanyak 80 temujanji perdagangan telah diatur antara lapan successfully generated RM4.23 million in potential sales.
syarikat Malaysia dengan pembeli berpotensi di Myanmar dan
berjaya menjana potensi jualan sebanyak RM4.23 juta.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 141

Embracing Change, Spurring Growth

Pecahan syarikat-syarikat yang menyertai berdasarkan sektor dan negeri adalah seperti berikut:
Breakdown of companies based on sector and state:

29% 16% 14% 10% 8% 7%

38 Food 21 .L ifestyle 18 I. CT 13 E Elleeccttrroinciacsl & 10 Automotive 9
& Beverages Building Materials

269%% 6% 1.6% 0.8% 0.8% 0.8%

8 Healthcare 8 Oil & Gas 2 Machinery 1 Aerospace 1 Chemicals 1 Logistics

SELANGOR KUALA LUMPUR JOHOR PULAU PINANG KEDAH

77 20 14 5 4
59.2% 15% 11% 4% 3.1%

TERENGGANU NEGERI SEMBILAN MELAKA PUTRAJAYA

3 3 3 1
2.3% 2.3% 2.3% 0.8%

TRADE

142 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Exporters Development

ii. Misi ‘Market Immersion’ Go-Ex ke Jakarta, Indonesia ii. Go-Ex Market Immersion Mission to Jakarta, Indonesia

MATRADE telah menganjurkan Misi ‘market immersion’ MATRADE organised a Market Immersion Mission in
bersempena dengan SIAL InterFOOD di Jakarta, Indonesia conjunction with SIAL InterFOOD Jakarta in Indonesia on
pada 8 - 11 November 2016. Misi ini telah disertai oleh lapan 8 –11 November 2016. The mission was participated by
syarikat Malaysia yang terlibat dalam sektor Makanan & eight Malaysian companies representing Malaysia’s Food
Minuman (F&B). & Beverages (F&B) sector.

Misi pemasaran selama 4 hari ini telah diisi dengan aktiviti The four-day mission featured activities namely a Market
yang memberi manfaat kepada syarikat Go-Ex. Antara aktiviti briefing by MATRADE Jakarta, Roundtable meeting
termasuk taklimat pasaran oleh MATRADE Jakarta; mesyuarat with Badan Pengawas Obat dan Makanan (BPOM) and
meja bulat dengan Badan Pengawas Obat dan Makanan Majelis Ulama Indonesia (MUI), Visit to SIAL InterFOOD
(BPOM) dan Majelis Ulama Indonesia (MUI); lawatan ke Exhibition, Market Study and Survey and B2B Meetings
Pameran InterFOOD SIAL; penyelidikan pasaran dan pertemuan with Indonesian buyers.
perniagaan
A total of 30 business meetings were arranged for eight
Sebanyak 30 padanan perniagaan diatur untuk lapan syarikat Malaysian companies that successfully generated RM4.94
Malaysia dengan pembeli Indonesia dan telah berjaya menjana million of export sales.
jualan eksport sebanyak RM4.94 juta.

KISAH KEJAYAAN | SUCCESS STORIES

IX TELECOM SDN BHD
Merapatkan Jurang - Pembekal perkhidmatan rangkaian

Ditubuhkan pada tahun 2008, IX Telecom Sdn Bhd merupakan
syarikat telekomunikasi dan ICT yang menawarkan perkhidmatan
Global Virtual Network Operator (VNO). Syarikat ini menyediakan
perkhidmatan rangkaian nilai tambah seperti reka bentuk,
peruntukan, operasi dan penyelenggaraan untuk pelanggan.
Pelanggan mereka terdiri daripada syarikat telekomunikasi,
syarikat penerbangan, kewangan dan industri lain. Syarikat yang
bermula dengan 5 orang pekerja ini telah berjaya menembusi
pasaran luar negara seperti Indonesia dan Amerika Syarikat.

Pada 9 Disember 2016, sebagai pengiktirafan terhadap Established in 2008, IX Telecom Sdn Bhd is a global
sumbangan IX Telecom di dalam mempromosikan jenama telecommunication and ICT company which offers Global Virtual
Malaysia di seluruh dunia, syarikat tersebut telah dianugerahkan Network Operator (VNO) application and supports. The company
sebagai pemenang utama Anugerah Enterpris 50 (E50). Pada also provide value-added network services such as design,
tahun 2010, IX Telecom telah berjaya memperolehi pensijilan provision, operation and maintenance for customers. Their
Sistem Pengurusan Kualiti ISO 9001:2008. customers include companies in telecommunications, airlines,
financial and other industries. From their humble beginning of
Sejak berdaftar dengan MATRADE pada bulan September 2011, 5 people, now, their presence can be seen in Indonesia and the
syarikat ini telah mengambil bahagian di dalam pelbagai program United States of America.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 143

Embracing Change, Spurring Growth

promosi perdagangan yang dianjurkan oleh MATRADE seperti On 9 December 2016, IX Telecom gained national recognition
Misi Pemasaran Khusus untuk sektor Teknologi Maklumat dan when it was awarded the top winner of Enterprise 50 (E50)
Komunikasi (ICT) ke Indonesia, Vietnam, Thailand dan Filipina Award. The company has achieved ISO 9001:2008 Quality
pada tahun 2012, Pameran Perkhidmatan Malaysia Algeria Management System certification since 2010.
pada tahun 2013 dan Misi Pemasaran Khusus mengenai ICT
dan CMC Istanbul, Turki pada tahun 2014. Since being registered with MATRADE in September 2011,
the company has participated in various trade promotion
Pada tahun 2014, IX Telecom telah dipilih untuk menyertai programmes namely Specialised Marketing Mission on ICT to
program Going Export (Go-Ex). Melalui Go-Ex, mereka berjaya Indonesia, Viet Nam, Thailand and Philippines in 2012, Malaysia
menyertai Asian Carriers Conference, Cebu, Filipina pada 2015. Services Exhibition Algeria in 2013 and Specialised Marketing
Penyertaan ini telah memberi peluang kepada IX memasuki Mission on ICT and CMC to Istanbul, Turkey in 2014.
pasaran Filipina, yang juga merupakan pasaran eksport baru
mereka. Selain daripada mencapai jualan eksport semasa In the same year, IX Telecom was selected for the Going Export
pertemuan perniagaan semasa persidangan itu, IX juga (Go-Ex) programme. Through Go-Ex, the company participated
menerima permintaan daripada syarikat telekomunikasi dan in the Asian Carriers Conference, Cebu, Philippines in 2015 which
penyedia rangkaian dari Amerika Syarikat, China, Brunei dan opened doors for IX to enter Philippines as a new export market.
Hong Kong. The 2015 conference in Sibu not only yielded export orders
but also attracted the interest from other telecommunication
companies and network providers from USA, China, Brunei
and Hong Kong.

TSK BEVERAGES SDN BHD

TSK Beverages Sdn Bhd merupakan salah sebuah syarikat TSK Beverages Sdn Bhd, one of the leading fruit-based
pengeluar minuman berasaskan buah-buahan dan kordial concentrate and fruit-flavoured cordial manufacturers was
berperisa buah-buahan yang ditubuhkan pada Januari 2010. established in January 2010. TSK offers beverage flavours
TSK menawarkan minuman berperisa seperti mangga, anggur, such as mango, orange, pink guava, blackcurrant, red apple,
jambu merah, epal merah, limau mandarin dan buah-buahan mandarin orange and tropical fruits under the brand SunBest
tropika. Syarikat TSK memberi tumpuan utama kepada pasaran and SunValley. The company focuses mainly on the export
eksport dan telah mendapat pensijilan Halal dan ISO 9001: 2008. market and have been awarded both Halal certification and
ISO 9001:2008 certification.
Melalui sokongan dan bimbingan MATRADE, syarikat TSK telah
berjaya menembusi pasaran luar negara seperti Mauritius, Through MATRADE support and guidance, the company has
Seychelles, Iraq, Tanjung Verde dan Maldives. Dengan succesfully penetrated into Mauritius, Seychelles, Iraq, Cape
menggunakan jenama syarikat tersebut iaitu SunBest dan Verde and Maldives. TSK participated in numerous trade
Sunvalley, TSK telah menyertai pelbagai program promosi promotion programmes organised by MATRADE such as Gulfood
perdagangan yang dianjurkan oleh MATRADE seperti pameran exhibition, Dubai; ANUGA and Specialised Marketing Mission
Gulfood, Dubai, ANUGA dan Misi Pemasaran Khusus berkaitan on Food to Istanbul, Turkey.
makanan dan minuman ke Istanbul, Turki.
Participation in the Go-Ex Programme provided an avenue for
Penyertaan TSK di dalam program Going-Export (Go-Ex) telah TSK to venture into various new export markets. Under the
memberikan platform bagi TSK untuk menceburi pasaran programme, the company planned to export semi-finished
eksport baru di Sri Lanka. Di bawah program ini, TSK merancang products to Philippines and Sri Lanka.
untuk mengeksport produk separa siap ke Filipina dan juga Sri
Lanka. Research and Development (R&D) made by TSK to introduce
new flavours is a critical success factor in attracting new buyers
Penyelidikan dan Pembangunan (R & D) yang telah dibuat oleh from abroad. In 2017, the company plans to introduce new
TSK untuk memperkenalkan perisa baru merupakan salah satu flavours including vanilla, hazelnut and caramel. From its active
faktor kejayaan untuk menarik pembeli baru dari pasaran luar involvment in MATRADE support programmes and aggressive
negara. Pada tahun 2017, syarikat TSK akan memperkenalkan export market focus, TSK Sdn Bhd is confident that they can
perisa baru seperti vanila, kacang hazel dan karamel. Daripada achieve a 15-20 per cent sales increment every year.
penyertaan di dalam pasaran eksport baru setiap tahun, TSK
Sdn Bhd yakin bahawa mereka akan mencapai jualan 15-20
peratus setiap tahun.

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HERNAN CORPORATION SDN BHD

Ditubuhkan pada tahun 1996, Hernan Corporation merupakan Incorporated in 1996, Hernan Corporation is an exporter of
pengeksport produk durian sejuk beku dan produk makanan quality Malaysian food and frozen durian products. Over the
Malaysia yang berkualiti. Hernan telah berkembang pesat years, it has grown its export business spreading to Australia,
dengan peluasan perniagaan eksport ke Australia, New New Zealand, China, Hong Kong, France, Holland and the
Zealand, China, Hong Kong, Perancis, Belanda dan Amerika United States.
Syarikat. Selain daripada itu, kilang pembuatan Hernan telah
memperolehi pensijilan Halal dan GMP. Since the company’s registration with MATRADE on October
2004, Hernan has participated in various export promotion
Sejak pendaftaran syarikat dengan MATRADE pada bulan programmes including MATRADES’s Export Acceleration
Oktober 2004, Hernan telah mengambil bahagian secara aktif Mission (EAM) in conjunction with Malaysia Export Day –
di dalam pelbagai program promosi eksport yang dianjurkan Malaysia Promotion in London, United Kingdom, 2016, SIAL
oleh MATRADE. Antara aktiviti yang disertai oleh syarikat Paris 2016, and Go-Ex Market Immersion Mission to Indonesia
adalah Export Acceleration Mission(EAM) bersempena dengan in conjunction of SIAL Food Jakarta.
Hari Eksport Malaysia - Promosi Malaysia London, United
Kingdom, 2016 dan SIAL Paris 2016. Pada tahun 2016, Hernan Hernan Corporation Sdn Bhd is one of Malaysia’s SMEs that has
Corporation Sdn Bhd telah mengambil bahagian dalam Misi exported premium frozen durians globally, even successfully
Go-Ex Market Immersion ke Indonesia bersempena dengan penetrating the Canadian market. Currently the company
SIAL Food Jakarta. derives 95 per cent of their sales from export.

Hernan merupakan salah satu daripada PKS Malaysia yang Moving forward, Hernan is leveraging on the Go-Ex programme,
telah berjaya mengeksport durian premium sejuk beku dan juga for branding and promotion support. This will allow the company
berjaya membekalkan produk mereka ke pasar raya di Kanada. to venture into new export markets like India and Indonesia.
95% jualan yang dijana syarikat ini adalah daripada eksport. With their unique selling proposition, Hernan is confident
that their products will have a competitive advantage in the
Untuk perancangan masa hadapan, Hernan yakin bahawa new export markets.
melalui program Go-Ex, dengan adanya penjenamaan / promosi
sebagai salah satu aktiviti yang boleh dituntut di bawah Hernan’s manufacturing facility has been awarded with Halal
program, mereka boleh menceburi pasaran baru seperti India and GMP certification.
dan Indonesia. Dengan keunikan produk syarikat ini, Hernan
percaya bahawa mereka mempunyai kelebihan daya saing
dalam pasaran baru.

Fasiliti pengeluaran syarikat Hernan telah dianugerahkan sijil
Halal dan GMP.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 145

Embracing Change, Spurring Growth

PROGRAM LATIHAN PENGEKSPORT

EXPORTERS TRAINING PROGRAMME

Fungsi utama MATRADE, selain daripada mempromosikan MATRADE’s core functions, apart from executing trade
perdagangan, juga berperanan untuk memupuk dan promotion activities, are also to nurture and develop the
membangunkan komuniti pengeksport. Sehubungan dengan exporting community. Towards this goal, MATRADE conducted
matlamat ini, MATRADE telah menjalankan pelbagai program numerous programmes to develop export capacity, marketing
untuk membangunkan kapasiti, kemahiran pemasaran eksport skills and enhance awareness on international market
dan meningkatkan kesedaran mengenai peluang pasaran opportunities. Among the focus areas of these programmes were
antarabangsa. Antara fokus program ini ialah peraturan, prosidur export regulations, procedures and standards, trade financing
dan piawaian eksport, kemudahan pembiayaan perdagangan, facilities, branding and government support programmes.
penjenamaan dan program sokongan kerajaan.
In 2016, MATRADE organised 111 training programmes for
Pada tahun 2016, MATRADE telah melaksanakan 111 program the Malaysian business community in the form of seminars,
latihan untuk komuniti usahawan Malaysia dalam bentuk briefings, workshop and trade talks.
seminar, taklimat, bengkel dan ceramah perdagangan. Seramai
16,115 peserta telah menghadiri dan menerima manfaat A total 16,115 participants have attended MATRADE’s exporters
daripada program-program tersebut. training programmes in 2016.

Topik yang dibincangkan termasuk peningkatan kemahiran, The subjects covered included skills enhancement, market
peluang pasaran dan perniagaan, peraturan eksport, prosidur and business opportunities, export regulations, procedures
dan standard, pembiayaan perdagangan, penjenamaan dan and standard, trade financing, branding and specific topic on
maklumat industri tertentu seperti industri Halal. Antara topik industries such as Halal industry. Among the topics were:
yang dibincangkan adalah:
• E-Commerce
• E-dagang • Twelve Essentials Steps To Successful Exporting
• 12 Elemen Penting Untuk Mengeksport • Export Documentation & Sales Contract
• Dokumentasi Eksport dan Kontrak Jualan • Standard & Certificates on Halal, GMP, HACCP and FSMS
• Piawaian & Pensijilan Halal, GMP, HACCP dan FSMS • INCOTERMS
• INCOTERMS • Cross Cultural Communication
• Komunikasi Antara Budaya • HS Code
• Kod HS • Barcoding
• Kod Bar • Business Communication & Negotiation Skill
• Komunikasi Perniagaan dan Kemahiran Rundingan • Free Trade Agreement (FTA)
• Perjanjian Perdagangan Bebas (FTA) • Intellectual Property Rights (IPR)
• Hak Harta Intelek • Branding
• Penjenamaan • Trade Financing
• Pembiayaan Perdagangan • Rules and Certificate of Origins (COO)
• Peraturan dan Certificate of Origins
In championing public-private partnerships, MATRADE has
MATRADE juga bekerjasama dengan organisasi lain untuk collabrated with various organisation to add value its exporters
meningkatkan program pembangunan pengeksportnya sebagai development programmes .
salah satu usaha untuk menjalankan kerjasama awam swasta.
MATRADE, through the initiative of e-learning, the basic
knowledge of export via online has recorded a total of 465
online students in 2016.

MATRADE, melalui inisiatif e-pembelajaran, pengetahuan asas
eksport melalui talian telah mencatatkan sejumlah 465 pelajar
dalam talian pada 2016.

146 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Exporters Development

If you’re looking for innovation, quality and reliability,
Malaysian products and services are your answer

Contact MATRADE to nd the ideal Malaysian supplier
to suit your needs.

TRADE ADVISORY | TRADE EVENTS | MARKET INTELLIGENCE | INTERNATIONAL
SOURCING PROGRAMME | EXPORT ACCELERATION MISSION

#ChooseMalaysia Malaysian Trade Commission (MATRADE)
3rd and 4th Floor, 17 Curzon Street
www.matrade.gov.my
London W1J 5HR, United Kingdom

matradeHQ MATRADE Tel : +44-20-7499 5255 / 4644

@matrade matrade_hq Fax : [email protected] REPORT 147
Email :

Embracing Change, Spurring Growth

eTRADE

eTRADE

eTRADE merupakan program di bawah Digital Malaysia eTRADE is a programme under the Digital Malaysia initiative
yang dilaksanakan oleh MATRADE semenjak Oktober 2014. implemented by MATRADE since October 2014. This programme
Program ini bermatlamat untuk mempromosi pengaplikasian aims to promote the adoption of eCommerce among Malaysian
eDagang di kalangan syarikat Malaysia, khususnya PKS companies primarily the Malaysian SMEs, to accelerate exports
untuk meningkatkan eksport menerusi penyertaan di through participation in leading international eMarketplaces.
dalam emarketplace antarabangsa yang terkemuka. Aktiviti Key activities under eTRADE are Awareness and Outreach
utama di bawah program eTRADE meliputi aspek kesedaran sessions and, listing on international leading eMarketplaces.
mengenai eDagang dan penyenaraian di dalam laman eDagang These activities were carried out in collaboration with the
antarabangsa. Aktiviti ini dilaksanakan dengan kerjasama trade associations, eCommerce players and other government
persatuan, syarikat eDagang dan lain-lain agensi kerajaan. agencies.

Pada tahun 2016, terdapat tujuh laman eDagang diperkenalkan In 2016, seven new eMarketplaces were introduced under the
di bawah program eTRADE, disamping Alibaba.com yang eTRADE programme, in addition to Alibaba.com which was
merupakan laman eDagang yang pertama semenjak 2014. the first emarketplace introduced in the programme. The new
Laman eDagang tersebut adalah TradeIndia.com, DagangHalal. emarketplaces are TradeIndia.com, DagangHalal.com, Amazon.
com, Amazon.com, eBay.com, Tarad.com, Qoo10.sg dan com, eBay.com, Tarad.com, Qoo10.sg and MatahariMall.com.
MatahariMall.com. Di samping itu, syarikat Malaysia juga In addition, Malaysian companies are able to list their products
berpeluang menyenaraikan produk di beberapa laman eDagang on eMarketplaces in several B2C emarketplace specifically
B2C di negara China iaitu TMall.com, JD.com, YHD.com dan for the China market, which are TMall.com, JD.com, YHD.com,
Suning.com yang diuruskan oleh syarikat eDagang iaitu and Suning.com through a Malaysian eCommerce company,
JinBaomen (M) Sdn. Bhd. Setelah menyertai laman eDagang JinBaomen (M) Sdn. Bhd. Upon registration, and listing in the
di bawah program eTRADE, syarikat akan menerima beberapa eMarketplace under eTRADE programme, Malaysian SMEs
insentif yang disediakan di bawah program tersebut. may apply for financial incentives.

Questions from the floor during Panel Discussion Session with Royal Selangor International Sdn Bhd & Lava Media Sdn Bhd, held at the Cross-Border eCommerce eTRADE Accelerator Summit 2016

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Hasil Keseluruhan OVERALL OUTCOME

Pada tahun 2016, sebanyak 98 aktiviti kesedaran dalam In 2016, 98 outreach activities in the form of conference,
bentuk persidangan, seminar, ceramah perdagangan dan seminars, trade talks and information booths were conducted,
kaunter informasi dianjurkan, dihadiri oleh 3,247 syarikat dari attended by a total of 3,247 companies throughout Malaysia.
seluruh negara. Menerusi program kesedaran ini, pelbagai topik Through these awareness programme, various topics related
berkaitan eDagang dan laman eDagang telah dibentangkan. to eCommerce and detail of the eMarketplace were presented.
Sebanyak 431 PKS telah diluluskan sebagai peserta program A total of 431 SMEs were approved to be eTrade participants
eTRADE yang layak menerima insentif untuk menyertai laman .The majority of the companies were from prepared food
eDagang yang telah menjalin kerjasama di bawah program (46 companies ), furniture (44), beverages (40), building &
eTRADE. Majoriti syarikat ini terdiri dari makanan diproses (46 construction materials (33) and pharmaceutical, toiletries
syarikat), perabot (44), minuman (40), bahan binaan (33) dan & cosmetics (27). 87 per cent of the companies were from
farmaseutikal & kosmetik (27). Sebanyak 87 peratus adalah dari Selangor, Kuala Lumpur (20 per cent), Penang and Johor (7 per
negeri Selangor, Kuala Lumpur (20 peratus), dan Pulau Pinang cent respectively). Women-owned companies constituted 34
dan Johor masing-masing 7 peratus. Peratusan syarikat milikan per cent of the approved companies and Bumiputera companies
wanita terdiri dari 34 peratus manakala syarikat Bumiputera 18 per cent of the approved companies.
adalah 18 peratus.
From the 133 companies that have provided feedback, 48 or
Sebanyak 48 syarikat atau 36 peratus daripada syarikat 36 per cent have reported total sales amounting to RM 65.9
yang mengemukakan maklumbalas dalam tahun 2016, telah million from 18 countries, in which RM25.4 million were actual
melaporkan jualan dari 18 negara berjumlah RM65.9 juta, di sales, and the remaining RM40.5 were potential sales.
mana RM25.4 juta merupakan jualan sebenar dan RM40.5
juta adalah jualan potensi.

YB Minister of MITI, Dato’ Sri Mustapa Mohamed (center), with YB Deputy Minister of MITI, Datuk Ahmad Maslan, with distinguished speakers during Cross Border eCommerce Conference 2016

LAPORAN TAHUNAN 2016 ANNUAL REPORT 149

Embracing Change, Spurring Growth

PUSAT INFORMASI PERNIAGAAN

BUSINESS INFORMATION CENTRE (BIC)

Pusat Informasi Perniagaan (BIC) merupakan sebuah As one of the most comprehensive business libraries in the
perpustakaan perniagaan yang komprehensif di Malaysia. BIC country, MATRADE’s Business Information Centre (BIC) provides
ditubuhkan bertujuan untuk menyediakan maklumat perniagaan up-to-date and informative business data as well as knowledge
yang informatif dan terkini disamping memberi perkhidmatan services to Malaysia’s business communities particularly the
yang inovatif dan kondusif kepada komuniti perdagangan Malaysian exporters.
Malaysia khususnya di kalangan pengeksport Malaysia.
The BIC houses information from online databases, directories,
BIC sentiasa berusaha untuk mengembangkan perkhidmatannya periodicals, country profiles, market reports, company profiles,
kepada pengeksport dan peniaga Malaysia. Pusat ini mempunyai statistical data, business news, tariffs and various audio visual
pelbagai sumber maklumat terkini dari pangkalan data, direktori, materials.
terbitan bersiri, profil negara, laporan pasaran, profil syarikat,
data statistik, berita niaga, maklumat tariff dan bahan-bahan In 2016, Business Information Centre handled a total of 2,537
alat pandang dengar (AV). enquiries and was utilised by 1,327 users. To maintain its
collections, the BIC acquired 1,182 books, 667 periodicals,
Pada tahun 2016, BIC telah mengendalikan sebanyak 33 audio visual materials throughout 2016. The BIC was also
2,537 pertanyaan dan seramai 1,327 orang pengguna telah equipped with 16 databases including Global Trade Atlas (GTA),
menggunakan perkhidmatannya. Dalam usaha menyediakan making trade statistics accessible to Malaysians.
maklumat yang terkini, BIC telah memperolehi 1,182 buah buku,
667 terbitan bersiri dan 33 judul bahan alat pandang dengar
(AV) pada tahun yang sama. Di samping itu, BIC juga dilengkapi
dengan 16 buah pangkalan data termasuk pangkalan data
Global Trade Atlas (GTA) membolehkan statistik perdagangan
mudah diakses oleh pengguna.

150 LAPORAN TAHUNAN 2016 ANNUAL REPORT