MATRADE's 2016 Annual Report

Exporters Development

PANGKALAN DATA DALAM TALIAN YANG TERDAPAT DI BIC

PANGKALAN DATA PERCUMA

ALAT ANALISIS PASARAN ITC

· Maklumat Perdagangan
· Maklumat Pelaburan
· Maklumat Akses Pasaran
· Maklumat Perdagangan Kompetitif
· Maklumat Piawaian

PANGKALAN DATA YANG DILANGGAN
Passport GMID • Global Trade Atlas (GTA) • eiu.com
nexis.com • BMI Research • Kompass Brussels
MERCOSUR Online (MOL) • Basisnet •
• Scott’s Directories • The Tariff Finder World Edition •
LAWSOFT

RUJUKAN PERTANYAAN MENGIKUT SUBJEK

PASARAN 1471
STATISTIK PERDAGANGAN 850

PROFIL NEGARA 477
PENERBITAN
48
PERATURAN-PERATUEAN
PENGEKSPORT/PENGILANG 44
25
PENGIMPORT/PEDAGANG
MAKLUMAT TARIF 21
19
MAKLUMAT SYARIKAT 5
LAIN-LAIN
0 373 600 900 1200 1500
300

RUJUKAN PERTANYAAN MENGIKUT PROJEK

% 2% 5%

PRODUK PENJAGAAN MESIN, PERALATAN DAN PERKAKASAN LAIN-LAIN
KESIHATAN DAN FARMASEUTIKAL
3% 1%
%
PRODUK ELEKTRIK DAN PRODUK BERASASKAN
KIMIA, MINERAL , LOGAM ELEKTRONIK GETAH
DAN BIJIH

41% 10% 2%

HASIL PERTANIAN, MAKANAN & GAYAHIDUP BANGUNAN/BAHAN PEMBINAAN
MINUMAN DAN PERKAKASAN

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Embracing Change, Spurring Growth

Pada tahun 2016, BIC telah menerima sejumlah 1,520 pelawat Into 2016 BIC received 1,520 visitors from various agencies,
daripada pelbagai agensi/persatuan/institusi pengajian tinggi: associations and institutions of higher learning

BUTIRAN PELAWAT TARIKH JUMLAH
PELAWAT

SMK Seksyen 16, Shah Alam 7.4.2016 15

Universiti Malaysia Terengganu (UMT) 14.4.2016 136

Sunway College 21.4.2016 35

International Women’s Federation of Commerce and Industry, Malaysia and Singapore (WFCIM) 19.5.2016 31

Gabungan Usahawan Parlimen Jeli 23.5.2016 32

Institut Diplomasi Hubungan Luar Negeri (IDFR) 26.5.2016 25

Universiti Tun Hussein Onn Malaysia 27.5.2016 45

Taylor’s Business School 07.06.2016 122

Jabatan Perhubungan Perindustrian Malaysia (JPPM) 02.07.2016 11

Kuala Lumpur Metropolitan University College (KLMUC) 22.07.2016 30

Putra Business School 26.07.2016 22

Department of Industrial Promotion, Ministry of Industry, Thailand 26.07.2016 11

PTPL College Sungai Petani, Kedah 27.07.2016 43

INPUMA International Institute of Public Policy and Management –ASEAN (INPUMA) 03.08.2016 10

Tunku Abdul Rahman (TAR) University College 03.08.2016 24

Datuk Chua Tee Yong, Timbalan Menteri MITI (Perdagangan) 11.08.2016 20

The Yazd Technology Park of Iran 16.08.2016 10

Delegasi Imam Khomeini International Airport City (IKAC), 18.08.2016 9
Tehran, Iran

Institut Tadbiran Awam (INTAN) 07.09.2016 41

Aoyama Gaukin University, Jepun 20.09.2016 30

Entrepreneur Club, Universiti Malaysia Pahang (UMP) 04.10.2016 40

Delegasi dari Morocco 18.10.2016 17

Universiti Teknologi MARA (UiTM), Samarahan, Sarawak 21.10.2016 18

National School of Public Policy, Lahore, Pakistan 25.10.2016 25

Japan External Trade Organization (JETRO), Jepun 08.11.2016 9

Peserta SME daripada Professional Diploma in Export Management 11.11.2016 12

International Open College, Kuala Lumpur 11.11.2016 43

Ketua-Ketua Kampung & Pengusaha IKS, Daerah Pontian, Johor 14.11.2016 80

Pensyarah Fakulti Sains Komputer, UiTM Shah Alam 16.11.2016 1

Institut Diplomasi Hubungan Luar Negeri (IDFR) 21.11.2016 11

Management & Science University (MSU) 21.11.2016 82

152 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Exporters Development

BUTIRAN PELAWAT TARIKH JUMLAH
PELAWAT
PERDASAMA, Selangor 25.11.2016
University of Bedforshire, Luton, United Kingdom 15.12.2016 10
Universiti Teknologi MARA (UiTM) Merbok, Kedah 16.12.2016 28
Universiti Islam Antarabangsa Malaysia (UIAM) 23.12.2016 23
42

BIC turut juga mengadakan beberapa sesi siri latihan penggunaan The BIC also conducted multiple series of online database
pangkalan data dalam talian kepada syarikat Malaysia, pegawai training sessions for local companies and all MATRADE officers.
MATRADE di ibu pejabat dan Pejabat MATRADE di luar negara.

• Latihan penggunaan Modul Equalizer di Bilik Latihan ILMU • Database Training with Equalizer at Ilmu Training Room
on 17 February 2016
pada17 Februari 2016

• Pangkalan data BMI Research di Ibu Pejabat • BMI (Business Monitor International) Research Database
(Business Monitor International) pada 23 Mac 2016 Training for HQ on 23 March 2016

• Pangkalan data nexis.com untuk pegawai di Ibu Pejabat • nexis.com Database Training for HQ officials 24 March 2016

pada 24 Mac 2016 • GTA (Global Trade Atlas) Training for HQ and International
• Pangkalan data Global Trade Atlas (GTA) untuk pegawai di Offices on 11 May 2016

Ibu Pejabat dan luar negara pada 11 Mei 2016


Tahun 2016 merupakan tahun yang aktif bagi BIC. Sebanyak

15 program persendirian dan enam aktiviti bersama telah 2016 was a very active year for BIC. In 2016, the centre has
berjaya dikendalikan dengan pelbagai jabatan dan bahagian organised a total of 15 programmes organised with various
di MATRADE dan juga di MITI dan agensi. departments in MATRADE and as well as with MITI and its
agencies.

BIL. TARIKH AKTIVITI

Program Anjuran BIC
01.02.2016 Lawatan ke Perbadanan Perpustakaan Awam Selangor : Siri I
02.02.2016 Lawatan ke Perbadanan Perpustakaan Awam Selangor: Siri II
07.03.2016 Kursus RDA di Perpustakaan Negara Malaysia (PNM)
15.03.2016 Program Riang Ria Membaca di Perpustakaan Negara Malaysia (PNM)
28.04.2016 Pinjaman Berkelompok di PNM
13.05.2016 Lawatan ke Universiti Teknologi Petronas (UTP)
10.10.2016 Lawatan ke perpustakaan dan muzium Institut Penyelidikan Perhutanan Malaysia (FRIM)
11.10.2016 Lawatan ke Muzium Keseniam Islam, PDRM.
20.12.2016 Lawatan ke Lembaga Minyak Sawit Malaysia (MPOB)

Program bersama Bahagian/Seksyen/Unit di MATRADE, MITI & Agensi

17.05.2016 Program Orientasi bagi Pegawai Baru MATRADE 2016 – Sesi I
13.06.2016 Program Orientasi bagi Pegawai Baru MATRADE 2016 – Sesi II

20.06.2016 Melt the ICE Challenge kolaborasi bersama MITI & Agensi

22.08.2016 Taklimat BIC semasa Program Orientasi Pelajar Pelatih di MATRADE

29.09.2016 Pertandingan Bahasa Berirama untuk MITI & Agensi (Anjran bersama MITI dan Agensi)

LAPORAN TAHUNAN 2016 ANNUAL REPORT 153

Embracing Change, Spurring Growth

PUSAT INTEGRASI EKSPORT (ICE)

INTEGRATED CENTRE FOR EXPORT (ICE)

Pusat Integrasi Eksport (ICE) telah dilancarkan oleh YB Dato’ The Integrated Centre for Export (ICE) was launched by YB
Sri Mustapa Mohamed pada 12 November 2015. Pusat ini Dato’ Sri Mustapa Mohamed on 12 November 2015 and was
bertujuan untuk meningkatkan sistem penyampaian agensi- an idea mooted by the National Export Council. The centre
agensi Kerajaan kepada pengeksport terutamanya kepada aims to improve the delivery system of Government agencies
syarikat Perusahaan Kecil dan Sederhana (PKS). to exporters mainly Small & Medium Enterprises (SMEs),
and will serve as a full-fledge centre for exporters offering
ICE berfungsi sebagai pusat sehenti untuk mendapatkan comprehensive advisory services, consultations and export-
khidmat nasihat yang komprehensif dan maklumat yang related information.
berkaitan dengan eksport.
Targeted at all Malaysian companies, particularly Small and
Pengenalan ICE kepada syarikat-syarikat Malaysia ini adalah Medium Enterprises (SMEs), the introduction of ICE eases
tepat pada masanya kerana ia memudahkan akses kepada access to up-to-date information on export, among which
maklumat terkini mengenai eksport meliputi hal pembiayaan, includes matters of financing, custom regulations, standards
peraturan & undang-undang, piawaian & pensijilan, logistik & certification, logistics as well as industry-related data.
serta data berkaitan industri.
This service centre also informs companies of all programmes
Selain itu, pusat perkhidmatan eksport ini juga berfungsi
dalam menghebahkan segala program yang dilaksanakan by MATRADE, relevant ministries, agencies, associations and
oleh MATRADE, Kementerian, Agensi Kerajaan, Persatuan/
Dewan Perniagaan dan institusi kewangan berkaitan kepada banks.
syarikat-syarikat tempatan.
Operating days : Twice a week

Wednesday & Thursday

Operating hours : 9.00 am – 5.00 pm

Venue : 2nd Floor

Hari operasi : Dua kali seminggu Integrated Centre for Export
9.00 pagi – 5.00 petang
Waktu operasi : Tingkat 2 Menara MATRADE, Kuala Lumpur
Integrated Centre for Export (ICE)
Lokasi : Menara MATRADE, Kuala Lumpur Ministries and Agencies at ICE: MITI, MOA, MOH, MATRADE,
SME Corp, SIRIM, EXIM Bank, SME Bank, JAKIM, Royal Customs
and MIDF.



Kementerian dan Agensi : MITI, MOA, MOH, MATRADE, SME
Corp, SIRIM, EXIM Bank, SME Bank, JAKIM, KDRM dan MIDF.

154 LAPORAN TAHUNAN 2016 ANNUAL REPORT


 

OPERASI MINGGUAN ICE
JUMLAH PERTANYAAN ICE : 133
PELAWAT ICE (KADAR TRAFIK) : 494 PELAWAT

I) AGENSI KERAJAAN – 12 (7%)
II) SYARIKAT MALAYSIA – 151 (85%)
III) PERSATUAN / DEWAN PERNIAGAAN / LAIN-LAIN – 14 (8%)

JUMLAH PERTANYAAN KEPADA AGENSI ICE

41% 8%

10% 5%
3%

9%
1%

8% 1%

REKOD KEHADIRAN AGENSI ICE

58

12 5 45 0
1 38
32

29

12
1

MITI MOA MOA MATRADE SMECORP SME EXIM MIDF SIRIM JAKIM KASTAM
BANK BANK

Attendance Duty@ICE

LAPORAN TAHUNAN 2016 ANNUAL REPORT 155

Embracing Change, Spurring Growth

PUSAT PAMERAN EKSPORT MALAYSIA (MEEC)

MALAYSIA EXPORT EXHIBITION CENTRE (MEEC)

Pada tahun 2016, MEEC yang terletak di tingkat dua Menara Malaysia Export Exhibition Centre (MEEC), is Malaysia’s only
MATRADE telah mempamerkan produk dari 494 syarikat yang permanent display centre for Malaysian brands located on the
terdiri daripada 30 sub-sektor. Antara sub-sektor tersebut second floor of Menara MATRADE. It accommodates the display
adalah produk mesin dan logam, automotif & alat ganti, elektrik of 474 companies representing 30 sub-sectors. The subsector
dan elektronik, makanan dan minuman serta bahan binaan dan were included machinery & metal based products, automotive
produk berasaskan getah. & autoparts, electrical & electronics, food & beverages and
building materials and rubber based products.
Para pelawat boleh mendapatkan khidmat nasihat berkenaan
produk dan perkhidmatan dari Malaysia serta bantuan dari Visitors to MEEC are able to seek information on Malaysian
MATRADE berkenaan pertanyaan mengenai perniagaan dan products & services as well as assistance from MATRADE to
padanan perniagaan. Makanan & minuman, produk asas getah facilitate trade enquiries and business meetings. Top products
dan produk perubatan adalah merupakan antara produk yang sourced at MEEC include Food & beverages, Rubber Based
paling banyak dipamerkan di MEEC. products and Medical products.

Pada tahun 2016, MEEC telah menerima seramai 5,833 pelawat In 2016, MEEC received a total of 5,833 visitors and 6,953
dan 6,953 pertanyaan perniagaan. trade enquiries.

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Exporters Development

PROGRAM PENGEKSPORT TERBAIK

BEST EXPORTERS

MATRADE dengan kerjasama TERAJU dan SME Bank BEST EXPORTERS is a programme developed by MATRADE in
telah membangunkan Program Pengeksport Terbaik bagi collaboration with TERAJU and SME Bank to strengthen, guide
membimbing, mengukuh dan memajukan potensi PKS and develop potential/existing Bumiputera Small and Medium
Bumiputra yang sedia ada melalui pendekatan aktiviti yang Enterprises (SMEs) through a comprehensive intervention,
komprehensif (peningkatan dan memperkasa). enhancement and enrichment activities. It guides Bumiputera
SMEs on six intervention parameters namely production/
Program ini diwujudkan bagi mengenalpasti, membimbing technical, financial, human capital, export requirements,
dan membangunkan syarikat-syarikat Bumiputera Kecil dan marketing and standards & regulations.
Sederhana yang sedia ada/ berpotensi melalui aktiviti yang
komprehensif (peningkatan dan memperkasa) berlandaskan The two-year programme targets Bumiputera SMEs from
enam pendekatan iaitu pengeluaran/ teknikal, kewangan, various sectors (except food sector) such as oil and gas, health
modal insan, keperluan syarat bagi mengeksport, pemasaran and medical equipment, engineering services and maintenance
dan piawaian & peraturan. services and other high-value and value-added sectors. In 2016,
a total of 58 companies have been selected to participate in
Program dua tahun ini mensasarkan syarikat-syarikat PKS the programme.
Bumiputera dari pelbagai sektor (kecuali sektor makanan)
seperti minyak dan gas, perubatan dan peralatan kesihatan, In the year under review, a Market Immersion Mission to Yangon,
perkhidmatan kejuruteraan, perkhidmatan penyelenggaraan Myanmar was held from 6 – 9 December 2016.
dan sektor yang mempunyai tambah nilai yang tinggi dan
bernilai tinggi. Sehingga kini, sebanyak 58 syarikat telah dipilih • No of Companies: 7 with 11 representatives;
untuk menyertai program ini.
• Sales Generated: RM12.7 million; and
MATRADE dengan kerjasama TERAJU dan SME Bank, telah
menganjurkan Best Exporters Market Immersion Mission ke • No. of Business Meetings: 70 Business Meetings.
Yangon, Myanmar, dari 6 - 9 Disember 2016.

• Bilangan Syarikat: 7 syarikat dengan 11 wakil
• Jumlah Jualan Dijana: RM12.7 juta
• Bilangan Pertemuan Perniagaan: 70 Pertemuan

Perniagaan

LAPORAN TAHUNAN 2016 ANNUAL REPORT 157

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Selain dari menyertai program Market Immersion di Yangon, Apart from the Market Immersion to Yangon, Myanmar, the
Myanmar, syarikat-syarikat tersebut juga telah menyertai companies also attended the following events:
acara-acara berikut:
(i) Introductory Session with Participants (29&30 Aug 2016);
(i) Program Sesi Pengenalan dan Berkomunikasi Bersama
Peserta (29 & 30 Ogos 2016); (ii) Presentation with – CEDAR, INSKEN AND Coopmatrade
(9 Sept 2016);
(ii) Pembentangan Bersama Syarikat Penyedia Perkhidmatan
– CEDAR, INSKEN dan COOPMATRADE (9 September (iii) One World One Company with Fredrik Haren (4 Oct 2016);
2016);
(iv) Export Bootcamp 2016/ Engagement with All Trade
(iii) Program One World One Company bersama Fredrik Haren Accelerators ( 26 & 27 Oct 2016);
(4 Oktober 2016);
(v) INSKEN SME Financial Management Programme (IMAT)
(iv) Program: Export Bootcamp 2016 / Engagement With All (26&27 Nov 2016);
Trade Accelerators ( 26 & 27 Oktober 2016);
(vi) INSKEN Directors Program (IDP) (17-18 Jan 2017); and
(v) Program: INSKEN SME Financial Management (IMAT)
(26 & 27 November 2016); (vii) Export Planning & Impact Tracking Workshop
(26 & 27 Jan 2017).
(vi) Program Pengarah INSKEN (IDP) (17-18 Januari 2017) ;
and

(vii) Bengkel Perancangan Eksport dan Pengesanan yang
Berkesan (26 & 27 Januari 2017).

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Embracing Change, Spurring Growth Exporters Development

COLLABORATION PROGRAMME WITH GABUNGAN MUDA BERJAYA (GMB)

Program ini telah diadakan pada 11 Februari 2016 di MATRADE On 11th February 2016, MATRADE and Young Entrepreneur
yang dirasmikan oleh Menteri MITI, YB Dato’ Sri Mustapa Organisation Malaysia (GMB) launched a programme called
Mohamed. GEN-Ex at MATRADE that was officiated by the Minister of
MITI, YB Dato’ Sri Mustapa Mohamed. The GEN- Ex programme
Program GENEX merupakan landasan untuk meningkatkan is a platform to increase the capacity of youths to explore
keupayaan belia untuk menceburi bidang keusahawanan serta entrepreneurship and expand their business into the export
mengembangkan perniagaan mereka ke pasaran eksport. market.

Sekretariat GMB akan mengadakan penerangan di beberapa The GMB secretariat conducted a series of briefing in several
bandar, termasuk di Sungai Petani, Miri, Johor Bahru, Kuala cities, including Sungai Petani, Miri, Johor Bahru, Kuala
Terengganu bagi memilih usahawan yang berupaya dalam Terengganu to select entrepreneurs who were export ready and
perniagaaan untuk dimajukan kepasaran eksport. Pada have the potential to excel in export. The programme targets to
penghujung program ini, 100 usahawan akan didedahkan engage with 100 entrepreneurs who will be exposed to skills
kepada pengetahuan dan kemahiran bagi pasaran eksport. and knowledge on exporting.

Program Gen-Ex telah diperluaskan pada usahawan di The Gen-Ex programme was expanded to entrepreneurs in
Kelantan di mana MATRADE dan GMB telah bergabung untuk Kelantan where MATRADE and GMB joined forces to organise
menganjurkan program turun padang pada 13-14 Ogos 2016 an outreach event on 13 to 14 August 2016 at Hotel Grand
bertempat di Hotel Grand Riverview, Kota Bharu, Kelantan. Riverview, Kota Bharu. Over 83 companies from various
Lebih 83 syarikat dari pelbagai industri seperti produk madu, industries, such as honey products, mas cotek products,
mas cotek, pakaian, minuman kesihatan dan lain-lain telah clothing, health drinks and others, took part in the event. In
menyertai program ini. addition, the participants also attended a business matching
programme with entrepreneurs from Southern Thailand in
Pattani, Thailand.

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BUMIPUTERA EXPORT PROMOTION (GEB) PROGRAMME

Program Galakan Ekport Bumiputera (GEB) ini dikendalikan oleh Galakan Eksport Bumiputera (GEB) Programme is a joint
SME Corp Malaysia dengan kerjasama Majlis Amanah Rakyat effort by MATRADE, SME Corp. Malaysia in collaboration
(MARA), MATRADE dan Exim Bank. Program ini bertujuan untuk with Majlis Amanah Rakyat (MARA) and Exim Bank. The
meningkatkan bilangan dan membangunkan keupayaan pra- objectives of this Programme are to increase number of
eksport PKS Bumiputera yang berkelayakan & berprestasi tinggi qualified & high performing Bumiputera SMEs in export and
untuk pasaran eksport serta mewujudkan rangkaian bekalan to create network & supply chain among the Bumiputera
domestik di kalangan PKS Bumiputera. SMEs.

Di dalam GEB, MATRADE berperanan dan berfungsi untuk MATRADE’s roles and functions in the GEB are to
mengenal pasti dan memberi nasihat kepada syarikat-syarikat identify and advice eligible Bumiputera companies with
Bumiputera mengenai pembangunan produk dan perkhidmatan regard to its export readiness, products and services
serta keupayaan mereka untuk mengeksport, disamping development, as well as, to provide market intelligence and
menyediakan maklumat dan perisikan pasaran. information.

MATRADE juga terlibat dalam Jawatankuasa Teknikal GEB bagi MATRADE was also involved in the GEB Technical Committee
pemilihan dan Jawatankuasa Kelulusan bagi keputusan serta for selection exercises and was appointed the Approval
kelulusan berdasarkan permohonan geran yang dibuat oleh Committee on grant applications for the selected Bumiputera
syarikat Bumiputera yang berpotensi. companies.

BUMIPUTERA EXPORT CAPACITY BUILDING (TRADEX) PROGRAMME

MATRADE mengendalikan kerjasama strategik bersama MATRADE has forged a strategic collaboration between TERAJU
TERAJU dan DDEC bagi Pre-Export Capability Enhancement and DDEC to organise a Pre-Export Capability Enhancement
Programme (TRADEX). Program ini direka untuk meningkatkan Programme also called TRADEX. The programme was designed
keupayaan syarikat Makanan & Minuman (F&B) Bumiputera to enhance the capability of Bumiputera companies in the Food
dalam membimbing mereka untuk mengeksport dan bersaing & Beverages (F&B) in export.
di pasaran global.
Among the aspects that will be emphasised in this programme
Antara aspek yang ditekankan dalam program ini adalah: are Branding, Packaging, Labelling, Certification and
Penjenamaan; Pembungkusan; Pelabelan; Pensijilan dan Commercialisation. The selected companies in the programme
Pengkomersialan. Syarikat -syarikat yang terpilih akan were involved in activities such as Company Needs Analysis,
menyertai aktiviti-aktiviti yang berkaitan seperti Analisis Product Export Development Plan, Promotional Plan, Business
Keperluan Syarikat, Perancangan Pembangunan Eksport Matching and Trade Mission.
Produk, Perancangan Promosi, Pemadanan Perniagaan dan
Misi Perdagangan. In 2016, the participants took part in The Pitching Session
with TRADEX companies, held on 26 January 2017 at Menara
Sesi Pitching dengan syarikat TRADEX telah diadakan pada MATRADE. A total of 18 participants attended the event which
26 Januari 2017 di Bilik Johannesburg, Menara MATRADE. was chaired by En. Silmi Abdul Rahman, Senior Director of the
Seramai 18 peserta dari 13 syarikat telah menghadiri program Exporters Transformation Division. The session was also meant
TRADEX ini. to discuss the companies’ export plan for 2017 in terms of
market penetration and opportunities.
Sesi Pitching dipengerusikan oleh En. Silmi Abdul Rahman,
Pengarah Kanan Bahagian Transformasi Pengeksport untuk Through this Pitching session it was proposed for the companies
membincangkan perancangan eksport syarikat bagi tahun to take part in 3 international exhibitions, which are:
2017 dari aspek menembusi serta peluang pasaran.
i) Export Acceleration Mission Gulfood Dubai 2017

ii) Export Acceleration Mission Foodex Japan 2017

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Exporters Development

Melalui sesi Pitching ini, tiga pameran antarabangsa telah iii) SIAL China 2017
dicadangkan untuk syarikat-syarikat mengambil bahagian;
i) Export Acceleration Mission Gulfood di Dubai 2017 The 20 companies in TRADEX are:
ii) Export Acceleration Mission Foodex di Japan 2017 1. ERP Two One Technologies & Innovations Sdn Bhd
iii) SIAL di China 2017 2. Innovative Chocolate Sdn Bhd
3. My Haiz Sdn Bhd
Senarai 20 syarikat dalam Tradex : 4. Tyzo Sdn Bhd
1. ERP Two One Technologies & Innovations Sdn Bhd 5. Ambang Dorongan Sdn Bhd
2. Innovative Chocolate Sdn Bhd 6. Dr. Aishah Solution (DASTO)
3. My Haiz Sdn Bhd 7. PS Food & Beverage Sdn Bhd
4. Tyzo Sdn Bhd 8. Asas Matahari Sdn Bhd
5. Ambang Dorongan Sdn Bhd 9. Fikrisz (M) Sdn Bhd
6. Dr. Aishah Solution (DASTO) 10. Infinity Target Marketing Sdn Bhd
7. PS Food & Beverage Sdn Bhd 11. Dzar Global Holdings Sdn Bhd
8. Asas Matahari Sdn Bhd 12. Khiazh Marketing Sdn Bhd
9. Fikrisz (M) Sdn Bhd 13. Shidawie Sdn Bhd
10. Infinity Target Marketing Sdn Bhd 14. Doana Frozen Food Industries Sdn Bhd
11. Dzar Global Holdings Sdn Bhd 15. Gaharu Lestari Resources Sdn Bhd
12. Khiazh Marketing Sdn Bhd 16. Ramun Food Industries (M) Sdn Bhd
13. Shidawie Sdn Bhd 17. Azaib Holdings Sdn Bhd
14. Doana Frozen Food Industries Sdn Bhd 18. Hajjah Aminah Food Industries Sdn Bhd
15. Gaharu Lestari Resources Sdn Bhd 19. Pawa Canning Coporation (M) Sdn Bhd
16. Ramun Food Industries (M) Sdn Bhd 20. Ryverra Chocolate & Confectionery Sdn Bhd
17. Azaib Holdings Sdn Bhd
18. Hajjah Aminah Food Industries Sdn Bhd
19. Pawa Canning Coporation (M) Sdn Bhd
20. Ryverra Chocolate & Confectionery Sdn Bhd

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GERAN PEMBANGUNAN PASARAN (MDG)

MARKET DEVELOPMENT GRANT (MDG)

Geran Pembangunan Pasaran (MDG) merupakan fasiliti The Market Development Grant (MDG) is a financial support
sokongan kewangan di dalam bentuk geran bayar balik. MDG facility in the form of a reimbursable grant offered to Malaysian
membantu syarikat Perusahan Kecil dan Sederhana (PKS), companies who are exporting. MDG’s objective is to encourage
Penyedia Perkhidmatan, Persatuan Perdagangan & Industri SMEs to venture abroad as such, the MDG assists Small and
dan Badan Professional untuk menjalankan aktiviti promosi Medium Enterprises (SMEs), Service Providers, Trade & Industry
eksport sejak tahun 2002. Had siling maksima untuk MDG Associations, Chambers of Commerce and Professional Bodies
adalah RM 200,000 untuk setiap syarikat. to undertake export promotional activities.

Geran kewangan ini merangkumi aktiviti khusus promosi The maximum ceiling amount for MDG since 2002 is RM200,000
eksport. Syarikat yang mendapat MDG boleh memanfaatkan per company and it has been influential in assisting Malaysian
geran untuk perbelanjaan dan aktiviti yang layak. companies to expand their businesses in various overseas
markets. The financial grant covers specific export promotional
HASIL KESELURUHAN activities. Through the MDG, Malaysian companies are able to
seek reimbursement of eligible expenses incurred in undertaking
Pada tahun 2016, bagi tempoh 1 Januari-31 Disember, export promotion activities.
sejumlah 1,910 PKS termasuk persatuan berkaitan telah
mendapat manfaat daripada program ini, dengan jumlah geran OVERALL OUTCOMES
yang dibelanjakan berjumlah RM34.9 juta. Sektor makanan
merekodkan bilangan tertinggi (12.51peratus), manakala In 2016, a total of 1,910 SMEs including related associations
syarikat yang berada di Selangor mencatat jumlah tertinggi had benefitted from this programme, with the total grant
(42.49 peratus). disbursed amounted to RM34.9 million. The food sector
recorded the highest number of recipients (12.51 per cent), while
Pecahan syarikat berdasarkan pemilikan, sektor dan negeri companies based in Selangor logged the highest recipients by
adalah seperti berikut: states (42.49 per cent).

Company breakdown based on ownership, sector and states:

MDG RECIPIENTS BY OWNERSHIP MDG RECIPIENTS BY OWNERSHIP
(BUMI & NON-BUMIPUTERA) (WOMEN & OTHERS)

Bumiputera Associations Women
17.22% 1.15% 36.37%

Non- Bumiputera Others
81.63% 62.48%

*Others consist of men & youths

162 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Exporters Development

MDG RECIPIENTS BY SECTORS

GIFT, SOURVENIR & JEWELLERY 24%
APPAREL,GARMENTTS & ACCESSORIES 2.93%
AUTOMOTIVE PARTS % COMPONENTS 3.61%

AGRICULTURAL PRODUCE 3.87%
MACHINERY & EQUIPMENT 4.87%
PHARMACEUTICAL, TOILETTRIES & COSMETICS
5.97%
BEVERAGES
FURNITURE 300 600 900 10.94%
PREPARED FOOD 11.56%
12.51%
0
1200 1500
MDG RECIPIENTS BY STATE
PERAK
SELANGOR KUALA LUMPUR JOHOR PULAU PINANG
6.33%
42.49% 18.05% 13.34% 8.42%

KEDAH MELAKA SARAWAK NEGERI SEMBILAN SABAH

3.87% 1.94% 1.47% 1.26% 1.10%

PAHANG TERENGGANU KELANTAN PUTRAJAYA PERLIS

0.78% 0.47% 0.21% 0.2% 0.05%

LAPORAN TAHUNAN 2016 ANNUAL REPORT 163

Embracing Change, Spurring Growth

PROGRAM DAN HASIL PROGRAMMES AND OUTCOMES

Sebagai sebahagian daripada usaha RMK-11 untuk As part of RM-11 efforts to enhance Malaysian companies’
meningkatkan kesediaan syarikat-syarikat Malaysia untuk readiness for exports, the MDG was promoted through various
mengeksport, MDG terus kekal bersama PKS dengan outreach programmes organised by MATRADE and other
menghampiri dan mengintegrasikan pengeksport melalui agencies. These events include briefing, seminar and workshop
pelbagai program jangkauan yang dianjurkan oleh MATRADE sessions. A total of 47 programmes were conducted in 2016
dan agensi lain seperti sesi taklimat, seminar dan bengkel. and participated by 2,914 exporters.
Sebanyak 47 program telah dilaksanakan dan disertai oleh
2,914 pengeksport.

NUMBER OF PROGRAMMES AND PARTICIPANTS

NO. OF 2,914
PARTICIPANT

NO. OF 47
PROGRAMME

KISAH KEJAYAAN | SUCCESS STORIES

WORLD PROMINENCE SDN BHD
 

Industri: Makanan Persediaan (Perasa Kepelbagaian)

World Prominence Sdn Bhd (WPSB) memulakan operasinya
pada bulan Januari 1998. Syarikat ini mempunyai kepakaran
dalam membekalkan produk berasaskan rempah yang berkualiti
tinggi, selamat dan halal berasaskan olahan kepada industri
makanan, dengan memberi tumpuan kepada Model Perniagaan
just in time (JIT).

Dengan usaha dan penentuan kukuh para pengasasnya, World Prominence Sdn Bhd (WPSB) started its operation in
Jamaludin Adnan dan Ahmad Fauzi Kari, WPSB secara January 1998. The company is a specialist in supplying high
menglakarkan strategic bagi menonjolkan pasaran semasa quality, safe and Halal processed spice based products to the
krisis ekonomi 1998 dan berjaya berkembang dalam perniagaan food industry, focusing on just-in-time (JIT) Business Model.
mereka.
Through hard work and strong determination of its founders,
Pada tahun 2014, WPSB telah mendapat kelulusan daripada Jamaludin Adnan and Ahmad Fauzi Kari, WPSB strategically
Kumpulan Program Pengeksport Bumiputera (BEDP). WPSB addressed the market during the economic crisis in 1998 and
terus berkembang dengan menyertai pelbagai program has grown over the years.
promosi eksport yang dianjurkan oleh MATRADE. Geran
Pembangunan Pasaran (MDG) telah memainkan peranan As a participant of MATRADE’s Bumiputera Exporters
penting dalam menggalakkan WPSB dalam mempromosikan Development Programme (batch 2014), MDG has played a big
produk mereka secara global dan berjaya mengembangkan part in encouraging WPSB to promote their products globally
pasaran antarabangsa mereka. and expand their international footprint.

Sepanjang penyertaan mereka di dalam program-program Through the aggressive participation, in 2016 the company has
MATRADE, pada tahun 2016 WPSB telah memulakan eksport started exporting to the Middle East market. Their main brand
ke pasaran Timur Tengah. Produk utama mereka yang dikenali is called SUDEE and the product is well received in Saudi Arabia
sebagai SUDEE (jenama) telah dibekalkan ke Arab Saudi dan and the sales of the brand has helped the company generated
jualannya telah mencapai RM1.5 juta. RM1.5 million of sales.

164 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Exporters Development

ANIMASIA PRODUCTIONS SDN BHD
 
Industri: Perkhidmatan Animasi, Multimedia & Pengiklanan
ANIMASIA PRODUCTIONS SDN BHD
Animasia Productions Sdn Bhd (APSB), adalah sebuah studio Industry: Animation, Multimedia & Advertising Services
animasi 2D yang menawarkan animasi kreatif dunia melalui
idea yang berterusan dan mengubah karakter hidup menjadi Animasia Productions Sdn Bhd (APSB), a 2D animation studio, is
animasi dan animasi kartun. a creative animation company that produces motion animation
and cartoon series.
Melalui multimedia, APSB juga merupakan sebuah syarikat
berstatus MSC Malaysia dan pembekal perkhidmatan animasi Paving their way in export through multimedia, APSB is a
terbesar di negara ini. Syarikat ini juga telah berjaya dengan Malaysian company with an MSC Malaysia Status and is one
memberikan kemudahan kepada agensi kerajaan Malaysia of the biggest animation service providers in the country and
termasuk MATRADE. many of its successes were credited to the facilitation of various
Malaysian Government agencies including MATRADE.
Dengan penggunaan MDG, APSB secara agresif menembusi
pasaran antarabangsa di pelbagai negara seperti Amerika With the assistance of MDG, APSB has managed to penetrate
Syarikat, UK, Hong Kong, Korea, China, Indonesia dan Singapura. various international markets namely the USA, UK, Hong Kong,
Sejak 2 tahun yang lepas, mereka telah menjana jualan berjumlah Republic of Korea, China, Indonesia and Singapore. For the
RM72.8 juta. Salah satu pencapaian terbesar mereka ialah past 2 years, they have generated sales amounted to RM72.8
mengeluarkan siri TV Chuck Chicken di Disney Channel. million. One of their biggest achievements was the release of
Chuck Chicken TV series on Disney Channel.
FIKRISZ (M) SDN BHD
Industri: Minuman Kesihatan FIKRISZ (M) SDN BHD
Industry: Health Drink
FIKRISZ menumpukan perniagaan secara global sejak tahun
2007. Syarikat ini ditubuhkan pada tahun 2004 dan terus FIKRISZ has been in the global business since 2007. Established
memperkukuhkan warisan dalam menghasilkan minuman in 2004, they have a strength in manufacturing health drinks
kesihatan, kopi segera dan teh segera. (instant coffee and instant tea).

Sebagai ahli MATRADE, Fikrisz telah mendapat kemudahan As a MATRADE member, FIKRISZ is one of the companies
MDG. Syarikat milik Bumiputera ini terlibat secara aktif dalam that received the assistance of the MDG and as a result the
pelbagai program promosi eksport dan meneroka pasaran Bumiputera-owned company is able to participate in various
antarabangsa termasuk Timur Tengah, Amerika Syarikat, export promotion programmes in the Middle East, the USA,
Perancis, Jepun dan Afrika Selatan. France, Japan and South Africa.

Pada tahun 2009, Fikrisz telah mencatatkan transaksi eksport In 2009, FIKRISZ recorded their first export sales to the USA
pertama ke Amerika Syarikat dan diikuti dengan Turki. Syarikat followed by Turkey. The export venture was a big success so
berjaya meneruskan jualan eksport terutamanya ke Amerika much so their sales to the USA has increased by more than
Syarikat dengan peningkatan lebih daripada 100 peratus. 100%. Moving forward, the company is looking into other
Syarikat ini masih pesat berkembang dan terus menambah international markets such as Russia, Germany and Singapore.
pasaran antarabangsa di Rusia, Jerman, Turki dan Singapura. As of now, 95% of the company’s sales (RM9 million per year)
Setakat ini, 95 peratus daripada jumlah jualan syarikat adalah are from export.
hasil jualan eksport berjumlah RM9 juta setahun.

 

 
 
 

LAPORAN TAHUNAN 2016 ANNUAL REPORT 165

Embracing Change, Spurring Growth

DANA EKSPORT PERKHIDMATAN (SEF)

SERVICES EXPORT FUND (SEF)

Dana Eksport Perkhidmatan (SEF) adalah satu skim untuk The Services Export Fund (SEF) is a financial scheme to provide
memberikan bantuan kepada Penyedia Perkhidmatan assistance to Malaysian Services Providers (MSPs), Trade &
Malaysia (MSP), Persatuan Perdagangan & Industri dan Badan Industry Associations, Chambers of Commerce and Professional
Profesional untuk menjalankan aktiviti untuk mengembangkan Bodies to undertake activities to expand and venture into the
dan meneroka pasaran antarabangsa. Objektif SEF adalah: international market. The objectives of SEF are:

I. Untuk meningkatkan daya saing Penyedia Perkhidmatan i. To increase the competitiveness of Malaysian Service
Malaysia (MSP) di luar negara; Providers (MSPs) overseas;

II. Untuk meningkatkan akses dan memperluaskan eksport ii. To increase accessibility and expand export of MSPs in the
MSP di pasaran global; global market;

III. Untuk memperluaskan skop promosi eksport bagi iii. To expand the scope for export promotion to gain market
mendapatkan akses pasaran dan peluang eksport untuk access and export opportunities for services; and
perkhidmatan; dan
iv. To raise the profile of Malaysia at the international level as
IV. Untuk meningkatkan profil Malaysia di peringkat competent service provider and brand Malaysia as a supplier
antarabangsa sebagai penyedia perkhidmatan yang of services.
kompeten dan jenama Malaysia sebagai pembekal
perkhidmatan. OVERALL OUTCOME

HASIL KESELURUHAN In 2016, 19 MSPs have been approved to receive grants up
to RM2.8 million generating RM81.3 million in projects value.
Pada tahun 2016, 19 MSP telah diluluskan untuk geran Sectors involved are ICT, Construction, Safety and Health,
sehingga RM2.8 juta dengan menjana RM81.3 juta nilai projek. Architecture, Professional and Technical Services, Support
Sektor yang terlibat adalah ICT, Pembinaan, Keselamatan dan Services, Actuarial Consultancy, Brand Consultancy, Well
Kesihatan, Seni Bina, Perkhidmatan Profesional dan Teknikal, Intervention / Perforation services, Power and Machinery, Oil
Perkhidmatan Sokongan, Perundingan Aktuari, Perundingan and Gas and Education.
Jenama, Perkhidmatan Intervensi / Perforasi, Kuasa dan Jentera,
Minyak dan Gas dan Pendidikan.

PROGRAM YANG DIANJURKAN DAN HASIL

166 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Exporters Development

Pada tahun 2016, Unit SEF telah terlibat dalam 19 program PROGRAMMES WE ORGANISED AND OUTCOMES
jangkauan untuk mempromosikan lebih banyak program.
Butirannya adalah seperti berikut: In 2016, SEF Unit has organised 19 outreach programmes to
promote the incentive. The details are as follows:

NO. EVENT DATE VENUE FOCUS NO. OF
GROUP PARTICIPANTS
1 Trade Talk@ MATRADE: 11/2/2016 Business Information
Financing Scheme & Export Centre (BIC), Level Youth 188
Coaching 2, MATRADE, Kuala Entrepreneurs
Lumpur

2 Seminar on Franchise Industry 17/2/2016 Perdana Hall, Level 6, Franchise 120
MATRADE, Sector
Kuala Lumpur

3 MDeC Seminar 17/2/2016 Cyberjaya ICT Sector 150

4 Trade Talk@ MATRADE: 18/2/2016 Perdana Hall, Level 6, Indian 31
Financing Scheme & Export MATRADE, Business 166
Coaching Kuala Lumpur Community 109
100
5 Trade Talk@ MATRADE: 24/2/2016 Perdana Hall, Level 6, Malay 200
Financing Scheme & Export MATRADE, Business 15
Coaching Kuala Lumpur Community 120

6 Trade Talk@ MATRADE: 3/3/2016 Perdana Hall, Level 6, Chinese
Financing Scheme & Export MATRADE, Business
Coaching Kuala Lumpur Community

7 Trade Talk@ MATRADE: 3/9/2016 Perdana Hall, Level 6, Women
Financing Scheme & Export MATRADE, Entrepreneurs
Coaching Kuala Lumpur

8 Trade Talk@MATRADE – 15/3/2016 MATRADE Hall, Level 3, All
Women Defining Success
MATRADE, Sectors

Kuala Lumpur

9 Trade Talk@ MATRADE: 4/6/2016 Perdana Hall, Level 6, Sarawak
Financing Scheme & Export MATRADE, Business
Coaching Kuala Lumpur Community

10 Export Day Sarawak 2016 11- Kuching All
13/4/2016 Sectors

11 National Seminar on Financing 21/4/2016 Sunway Putra Hotel, All 70
Sectors
for Malaysian SMEs (MEXPA) Kuala Lumpur

LAPORAN TAHUNAN 2016 ANNUAL REPORT 167

Embracing Change, Spurring Growth

NO. EVENT DATE VENUE FOCUS NO. OF
23/5/2016 GROUP PARTICIPANTS
12 Pre Departure SMM on Level 11, East Wing,
Architech and Other Related MATRADE Architectural 15
Services to Cambodia Service
Providers

13 Trade Talk on Going Global 26 /5/2016 Jakarta Room, Level All 45
with MATRADE & Hi-Tea 5, West Wing, Menara Sectors 35
Networking Session with MATRADE
Malaysia-Australia Business All
Council (MABC) 21/6/2016 MDeC Sectors
Premises
14 MDeC (Malaysia Digital
Economy Corporation)

15 Mesyuarat Dewan Perniagaan 28/09/2016 Bilik Bestari, Tingkat 2, All 20
500
Melayu dan Dewanita Business Information Sectors 80
60
Centre (BIC), MATRADE 100

16 Opportunities, Grants and 12/10/2016 Berjaya Times Square All
Incentives for Export of Hotel, Kuala Lumpur Sectors
Training Services

17 Seminar Peluang Menerokai 25/10/2016 Hotel Grand Continental, All
Pasaran Antarabangsa
Menerusi Perjanjian Kuala Terengganu, Sectors
Perdagangan Bebas (FTA)
Terengganu

18 Program Pembangunan 25/10/2016 Bilik Mesyuarat DPMM All

Usahawan Dengan Kerjasama Kuala Lumpur, Taman Sectors

Teraju Tun Dr. Ismail, Kuala

Lumpur

19 MATRADE Presentation 22/11/2016 Johannesburg Room, All
to Malaysia Retail Chain Level 5 Sectors
Association Members and
Committee

168 LAPORAN TAHUNAN 2016 ANNUAL REPORT





“ ACARA IKONIK

SIGNATURE EVENTS

-Domestik & Antarabangsa

Local & International

Hari Eksport 2016

Export Day 2016

Pameran Perdagangan Halal Malaysia 2016

Malaysia International Halal Showcase (MIHAS) 2016

INTRADE & Minggu Fesyen Malaysia 2016

INTRADE & Malaysia Fashion Week 2016

Konvensyen Perniagaan Aeroangkasa

Kuala Lumpur International Aerospace

Antarabangsa Kuala Lumpur 2016

Business Convention (KLIABC) 2016

Rentas Sempadan ASEAN 2016

ASEAN Border Trade 2016

Program Promosi Malaysia

Malaysia Promotion Programme

Ekspo China – ASEAN

China – ASEAN Expo (CAEXPO) 2016

Embracing Change, Spurring Growth

HARI EKSPORT 2016

EXPORT DAY 2016

Hari Eksport 2016 telah diadakan di Dewan Perdana, Menara Export Day 2016 was held at Perdana Hall, Menara MATRADE
MATRADE pada 19 Januari 2016 dengan kerjasama , EXIM Bank, on 19 January 2016 in collaboration with EXIM Bank, Malaysian
Malaysian Industrial Development Finance (MIDF) Amanah Industrial Development Finance (MIDF), Amanah Investment
Investment Bank Berhad, SME Bank dan Bank Negara Malaysia Berhad, SME Bank and Bank Negara Malaysia. The objective
(BNM). Objektif Hari Eksport ini adalah untuk memaklumkan was to inform the Malaysian business community about
komuniti perniagaan di Malaysia mengenai program tahunan MATRADE’s annual programs, as well as various facilities
MATRADE, serta kemudahan terkini yang disediakan oleh provided by MATRADE and other government organisations.
MATRADE.
The programme was designed to enhance the understanding,
Program ini direka untuk meningkatkan pemahaman, kesedaran awareness and knowledge on international trade and to
dan pengetahuan tentang perdagangan antarabangsa serta share with exporters the potential opportunities in the global
berkongsi maklumat mengenai potensi dan peluang untuk market. NH Prima International Sdn Bhd, Tean Siong Sdn Bhd,
mengakses pasaran global. Slot berkongsi pengalaman MGV Industries Sdn Bhd, KASS International Sdn Bhd, Strand
bersama NH Prima International Sdn Bhd, Tean Siong Sdn Bhd, Aerospace Malaysia Sdn Bhd, Muhibbah Engineering (M) Sdn
MGV Industries Sdn Bhd, KASS International Sdn Bhd, Strand Bhd, Animonsta Studio Sdn Bhd and Food Panda Malaysia
Aerospace Malaysia Sdn Bhd, Muhibbah Engineering (M) Sdn shared their experiences to help elevate interest and inspire
Bhd, Animonsta Studio Sdn Bhd dan Food Panda Malaysia other entities in exporting.
dapat menarik minat dan memberi inspirasi kepada komuniti
perniagaan dalam mengeksport barangan dan perkhidmatan More than 1,000 participants from different business and
mereka ke pasaran antarabangsa. industry backgrounds attended the event. Government agencies,
trade associations and other international trade related bodies
Lebih 1,000 peserta dari latar belakang industri perniagaan yang in e-commerce such as Amazon, Alibaba, Trade India etc were
pelbagai menghadiri acara tersebut. Agensi-agensi kerajaan, also exhibitors with their own info booth to assist Malaysian
Persatuan Perdagangan dan lain-lain badan perdagangan companies explore international markets through digital
antarabangsa yang berkaitan dengan e-dagang seperti Amazon, platforms.
Alibaba, Trade India dan lain-lain turut serta di kaunter informasi
masing-masing untuk memberi maklumat dan membantu
syarikat-syarikat Malaysia yang berminat untuk meneroka
Pasaran Antarabangsa melalui platform digital.

172 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Signature Events

PAMERAN HALAL ANTARABANGSA

MALAYSIA (MIHAS) 2016

MALAYSIA INTERNATIONAL HALAL
SHOWCASE (MIHAS) 2016

Pameran Halal Antarabangsa Malaysia (MIHAS) adalah Malaysia International Halal Showcase (MIHAS) is an annual
merupakan pameran perdagangan tahunan yang diadakan pada trade fair held every second quarter in Kuala Lumpur, Malaysia.
suku kedua setiap tahun di Kuala Lumpur, Malaysia. Pameran Organised under the auspices of the Malaysian government,
ini adalah di bawah naungan Kerajaan Malaysia di mana ianya MIHAS is hosted by the Ministry of International Trade and
dihoskan oleh Kementerian Perdagangan Antarabangsa & Industry (MITI) and managed by the Malaysia External Trade
Industri (MITI) dan dianjurkan oleh Perbadanan Pembangunan Development Corporation (MATRADE)
Perdagangan Luar Malaysia (MATRADE).
MIHAS is the single largest global Halal industry event in
MIHAS merupakan salah satu penyumbang terbesar kepada Asia. The trade show completes the Halal eco-system and is
industri Halal global di mana ianya dilihat sebagai pelengkap an excellent platform for Halal manufacturers, suppliers and
kepada ekosistem Halal dengan menjadi platform yang terbaik distributors from all over the world to gather, meet, network
kepada para pengeluar, pembekal dan pengedar dari seluruh and trade with Halal industry stakeholders.
dunia untuk berkumpul, bertemu dan menjalinkan hubungan
perdagangan dengan pihak berkepentingan di dalam industri MIHAS has gained the reputation of being the ideal stage for
halal. the Halal industry by offering a wide range of products including
food, non-food and services. The global fair delivers a strong
Selepas tiga belas tahun penganjuran, MIHAS telah dikenali networking and business matching segment in addition to
sebagai pentas yang ideal bagi industri Halal yang menawarkan seminars, showcases and product launches.
pelbagai produk yang bukan sahaja meliputi produk makanan,
malah produk bukan makanan & perkhidmatan, rangkaian The 13th Malaysia International Halal Showcase 2016 with
perdagangan dan program pemadanan perniagaan yang the theme “Experience Halal,” was held from 30 March to 2
cemerlang serta aktiviti pameran termasuk pengujian produk. April 2016 at the Kuala Lumpur Convention Centre, KLCC. It
also incorporated World Halal Week 2016, a component of
Bertemakan “Experience Halal’’, MIHAS 2016 telah diadakan MIHAS, which is focused on Halal trade development. This
pada 30 Mac hingga 2 April 2016 bertempat di Pusat Konvensyen year ‘s event included a wider range of products and services
Kuala Lumpur (KLCC). Sebagai salah satu komponen di dalam with greater participation from International Exhibitors and
“World Halal Week 2016”, MIHAS 2016 memberi fokus kepada Multinational Companies (MNC’s), thus placing Malaysia as the
pembangunan perdagangan industri halal. Pelbagai produk premier marketplace for Halal products and services.
dan perkhidmatan halal telah dipamerkan dengan penyertaan
menyeluruh dari pempamer antarabangsa dan syarikat
multinasional, selaras dengan usaha menjadikan Malaysia
sebagai pasaran terutama bagi produk dan perkhidmatan Halal.

LAPORAN TAHUNAN 2016 ANNUAL REPORT 173

Embracing Change, Spurring Growth

MIHAS 2016 telah disertai oleh 316 syarikat Malaysia dan MIHAS 2016 attracted 316 Malaysian companies and 227
227 syarikat asing yang terdiri dari 30 negara. China, Thailand, international companies from 30 countries. China, Thailand,
Indonesia, Taiwan dan Afrika Selatan merupakan negara - negara Indonesia, Taiwan and South Africa were the major participating
utama dengan bilangan pempamer tertinggi. Disamping itu countries with the highest number of exhibitors. There were 89
terdapat 89 pempamer dari negara - negara ASEAN dan 79 exhibitors from ASEAN countries and 79 from the Organisation
dari negara-negara OIC. of Islamic Cooperation (OIC).

HASIL DARI MIHAS 2016 OUTCOME MIHAS 2016

MIHAS 2016 telah berjaya mempamerkan potensi yang besar MIHAS 2016 successfully highlighted the enormous potential
dalam industri halal global dan merekodkan jualan sebanyak in the global halal industry and recorded RM1.14 billion in
RM1.14 bilion - peningkatan sebanyak 4 peratus berbanding sales - a four per cent increase in sales compared to 2015.
tahun 2015, secara tidak langsung menunjukkan potensi In conjunction with MIHAS 2016, MATRADE organised the
besar yang ada di dalam industri Halal global. Bersempena International Sourcing Programme (INSP), which is a one-day
dengan MIHAS 2016, MATRADE telah menganjurkan Program business matching programme between potential international
Penyumberan Antarabangsa (INSP), yang merupakan program buyers and local companies on 29 March 2016 held at MATRADE
pemadanan perniagaan di antara pembeli antarabangsa dan Exhibition and Convention Centre (MECC). The INSP attracted
syarikat tempatan. INSP ini telah diadakan pada 29 Mac 2016 581 foreign buyers representing 391 companies from 40
bertempat di Pusat Pameran dan Konvensyen MATRADE (MECC). countries, who participated in 4,372 meetings with 619
Program ini telah disertai oleh 581 pembeli asing yang mewakili Malaysian exporters.
391 syarikat dari 40 negara serta 619 pengeksport Malaysia
dan melibatkan 4,372 pertemuan perniagaan.

OUTCOME OF INSP HELD IN CONJUCTION WITH MIHAS
29 MARCH 2016

RM1.14 billion

Total Sales Generated

4,372 581

Business Meetings Foreign Buyers

619 391

Malaysian Exporters Foreign Company
Involved Participants

40

Countries involved

174 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Signature Events

INTRADE & MINGGU FESYEN MALAYSIA 2016

INTRADE & MALAYSIA FASHION WEEK 2016

Minggu Fesyen Malaysia (MFM), satu projek oleh INTRADE Malaysia Fashion Week (MFW), a project by INTRADE 2016, is
2016 adalah merupakan acara tahunan yang dianjurkan an annual event organised by MATRADE in partnership with a
oleh MATRADE dengan kerjasama syarikat penganjuran local fashion event specialist company, STYLO International,
acara fesyen tempatan, STYLO International sejak tahun since 2014. MFW is organised under the banner of MATRADE’s
2014. MFM telah dianjurkan di bawah program promosi signature trade programme called International Trade Malaysia
perdagangan ikonik kelolaan MATRADE yang dikenali sebagai or INTRADE, with the aim of creating an international platform
International Trade Malaysia atau INTRADE. Ia bertujuan untuk for local companies to connect with the international trade
mewujudkan platform antarabangsa untuk syarikat-syarikat community and position Malaysia as an important market for
tempatan menjalinkan hubungan perniagaan dengan komuniti sourcing fashion goods and services not just within this region,
perdagangan antarabangsa dan menjadikan Malaysia sebagai but beyond the borders of Asia.
pasaran penting bagi produk fesyen bukan hanya di rantau ini,
malah melangkaui sempadan Asia. MFW is held every November at MATRADE’s Exhibition and
Convention Centre (MEEC), Jalan Sultan Haji Ahmad Shah, Kuala
Sebagai acara tahunan utama MATRADE, MFM diadakan pada Lumpur. MFW encompasses several distinct activities namely
setiap bulan November di Pusat Pameran dan Konvensyen INTRADE’s Lifestyle Exhibition, Malaysia Fashion Showcase
MATRADE (MEEC), Jalan Sultan Haji Ahmad Shah, Kuala Lumpur. and International Sourcing Programme (INSP). In 2016, MFW
Komponen utama Minggu Fesyen Malaysia(MFM) adalah repeated and expanded on its 2015 concept of inclusivity,
Pameran Gaya Hidup INTRADE, Pertunjukan Fesyen Malaysia garnering participation from the people of Sabah and Sarawak,
dan Program Penyumberan Antarabangsa (INSP). Tema MFW indigenous ‘Orang Asli’, Women and Youths.
kekal seperti tahun sebelumnya yang meliputi keterangkuman,
merangkumi penyertaan dari Sabah dan Sarawak, orang asli, MFW Fashion Cube was the choosen venue for the entire key
wanita dan belia. events including the MFW 2016 opening ceremony, gala dinner,
the Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
Kiub Fesyen MFM adalah lokasi yang menjadi tempat bagi Awards Gala, and all the daily fashion shows during the four-
keseluruhan acara utama dilangsungkan iaitu majlis perasmian day event. MFW also helped launch Modestyle Malaysia (www.
MFM 2016, majlis makan malam, Anugerah Gala Mercedes Benz modestyle.com.my), the dedicated Malaysian based portal by
STYLO Asia Fashion Week dan pertunjukan fesyen harian selama the MODESTyle Group at the Fashion Cube. The event featured
4 hari acara itu berlangsung. MFM juga telah mengadakan a fashion show of Muslimah brands including Owl by Nora
pelancaran portal Modestyle Malaysia (www.modestyle.com. Danish, Papillon, Fazura and Adriana Yariqa.
my) oleh Kumpulan MODESTyle. Sempena pelancaran portal
tersebut, pertunjukan fesyen bagi beberapa jenama Muslimah
termasuk Owl by Nora Danish, Papillon dan Fazura X Andriana
Yariqa telah turut diadakan.

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MFM 2016 juga turut meneruskan segmen khusus untuk belia MFW mounted a repeat of its youth programme, X-STYLE,
iaitu X-STYLE yang menampilkan peserta dari institusi pengajian which featured participants from public and private higher
tinggi awam dan swasta serta sekolah-sekolah fesyen. Selain institutions of learning as well as fashion schools. MFW also
itu, Premium Outlet Sales telah diperkenalkan buat kali pertama introduced Premium Outlet Sales as one of its new attractions to
sebagai unsur baru untuk menarik orang ramai melawat acara draw members of the public to its event. Branded international
tersebut. Produk berjenama antarabangsa yang merangkumi clothes, accessories, eyewear, jewellery and perfumes were
segmen pakaian, aksesori, kacamata, barang kemas dan minyak offered at attractive prices throughout the event.
wangi telah ditawarkan pada harga promosi sebanyak 70% di
Premium Outlet Sales tersebut. Overall sales outcome for the four-day event amounted to
RM212.78 million, an increase of 67 per cent compared to the
Hasil jualan keseluruhan untuk 4-hari acara tersebut berjumlah year before. Sales were collectively contributed by the MFW
RM 212.78 juta, meningkat sebanyak 67% berbanding tahun Exhibition, INSP and also Fashion Showcases.
sebelumnya. Jumlah jualan tersebut adalah hasil dari pameran,
INSP dan pertunjukan fesyen.

Butiran lanjut INTRADE dan MFM adalah seperti dibawah:
Details on INTRADE & MFW:

Date Event Venue
2 - 5 November 2016 MATRADE Exhibition and Convention Centre (MECC),
Kuala Lumpur, Malaysia

MALAYSIA FASHION Event Type
WEEK, A PROJECT BY Trade Exhibition & Fashion Shows

INTRADE 2016 (For trade & public visitors)

Product Segments Officiated by Exhibition Space
i. Fashion, Apparel, Accessories • YB Dato’ Ong Ka Chuan, Minister II 10,000 sqm
ii. Jewellery Ministry International Trade and Industry
iii. Beauty, Hair & Cosmetics, • YB Dato’ Noraini Ahmad Number of booth: 308
Arts & Handicrafts Chairman of MATRADE Number of companies: 229
iv. Lifestyle & Interiors
v. Textile & Peripherals Operating Hours
For Trade & Public Visitors

2-5 November 2016 :
10.00 am – 6.00 pm

Malaysian Number of foreign countries participating Jointly Organised by:
Participants 18 countries • Malaysia External Trade
270 booths (Australia, Cambodia, China, Hong Kong, India, Development Corporation (MATRADE)
173 companies Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, • STYLO International Sdn Bhd
the Philippines, Singapore, Taiwan, Thailand, Turkey, Jointly Managed by:
International the United Kingdom and Viet Nam) • The Hot Shoe and Co. Sdn Bhd
Participants • Elite Expo Sdn Bhd
38 booths Total no of visitors Collaborators:
56 companies 11,231 visitors • Mercedes-Benz Malaysia
• Ministry of Tourism and Culture
Concurrent Events Website
i. Exhibiton www.intrademalaysia.my
ii.International Sourcing Programme (INSP)
www.malaysiafashionweek.com.my
iii. Trade Fashion Shows

iv. Youth Programme

v. Premium Outlet Sales

176 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Signature Events

OUTCOME OF INTRADE & MFW 2016

INTRADE Exhibition Premium Buyers’ Meetings

RM78.55 million RM59.34 million

INSP

RM64.34 million

Online Sales Overall Sales Outcome
(Modestyle.com)
RM212.78 million
RM5.11 million

Fashion Buyers’ Meetings

RM 5.44 million

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KONVENSYEN PERNIAGAAN AEROANGKASA
ANTARABANGSA KUALA LUMPUR 2016

KUALA LUMPUR INTERNATIONAL AEROSPACE
BUSINESS CONVENTION (KLIABC) 2016

Konvensyen Perniagaan Aeroangkasa Antarabangsa Kuala Kuala Lumpur International Aerospace Business Convention
Lumpur (KLIABC) 2016 telah diadakan pada 7-9 Disember 2016. (KLIABC) 2016 was held on 7-9 December 2016. Organised by
Dianjurkan oleh Perbadanan Pembangunan Perdagangan Luar Malaysia External Trade Development Corporation (MATRADE)
Malaysia (MATRADE) dengan kerjasama Advance Business in collaboration with Advance Business Events (ABE) France,
Events (ABE) Perancis, edisi kedua KLIABC telah dirasmikan oleh the second edition of KLIABC was launched by the Deputy
Timbalan Menteri Perdagangan Antarabangsa dan Industri, YB Minister of International Trade and Industry YB Datuk Ahmad
Datuk Ahmad Haji Maslan di Pusat Pamerdan dan Konvensyen Haji Maslan at MATRADE Exhibition and Convention Centre.
MATRADE.
KLIABC is MATRADE’s signature event, linking Malaysian
KLIABC merupakan salah satu acara ikonik MATRADE, companies in the aerospace sector with potential partners from
menghubungkan syarikat-syarikat Malaysia dari sektor around the globe. It is an important venue to advance Malaysian
aeroangkasa dengan rakan kongsi yang berpotensi dari seluruh aerospace players in the global supply chain. The event brought
dunia. Ia merupakan platform penting bagi meningkatkan together decision makers and renowned aerospace companies
kehadiran syarikat-syarikat aeroangkasa Malaysia dalam seeking Malaysian capabilities in Aerospace Parts &Components
rantaian bekalan global. Acara ini mengumpulkan para Manufacturing, Engineering & Design Services, Maintenance,
pembuat keputusan dan jaguh aeroangkasa terkenal yang ingin Repair & Overhaul (MRO) services as well as Systems Integration
mencari kepakaran dari Malaysia dalam pembuatan bahagian & Maintenance. A total of 164 organisations from 19 countries
dan komponen aeroangkasa, perkhidmatan kejuruteraan gathered at the event.
& rekabentuk, penyelenggaraan, pembaikan & Pemulihan
(MRO) serta sistem integrasi & penyelenggaraan. Seramai 164
organisasi dari 19 negara telah hadir ke acara ini.

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Signature Events

Mula diperkenalkan pada tahun 2015, KLIABC 2016 terus KLIABC was introduced in 2015 and is a relatively new event,
menjadi plaftorm kos efektif bagi syarikat-syarikat tempatan but it continued to provide a cost-effective platform for local
terutamanya perusahaan kecil dan sederhana (PKS) bagi companies particularly Small and Medium Enterprises (SMEs)
meluaskan rangkaian dengan rakan dagang yang berpotensi to network with international aerospace entities to improve
untuk mengembangkan pasaran dan memperoleh tempat their market penetration and secure their position in the global
dalam rantaian bekalan global. supply chain.

Antara acara yang diketengahkan pada KLIABC 2016 adalah The main highlights of KLIABC 2016 was a one-day high
persidangan selama sehari pada 7 Disember 2016 dan level conference held on 7 December 2016 and Business-to-
mesyuarat pemadanan perniagaan yang diadakan sepanjang Business (B2B) meetings slated throughout the remaining two
dua hari lagi. Persidangan tersebut menampilkan 13 penceramah days. The conference featured 13 speakers from the airline
daripada syarikat penerbangan, Pengeluar Peralatan Asal (OEM) industry, Original Equipment Manufacturers (OEMs) and the
dan industri MRO. MRO industry.

Persidangan ini dibahagikan kepada empat tajuk utama iaitu The conference was divided into four segments namely Malaysia
Industri Aeroangkasa Malaysia: Melihat ke Masa Hadapan; Aerospace Industry: Looking Out into the Future; Partnership:
Perkongsian: Kelebihan Berkongsi Kepakaran; Syarikat The Advantage of Sharing Mutual Expertise; Airlines MRO:
Penerbangan MRO: Apa Yang Perlu Bagi Penyumberan Dalaman What to Insource Vs Outsource; and Component MRO & Engine
Vs Penyumberan Luar; dan Komponen MRO & Penyelenggaraan Maintenance Repair.
Pembaikan Mesin.
The B2B meetings scheduled on 8 and 9 December 2016 allowed
Mesyuarat pemadanan perniagaan berlangsung pada 8 Malaysian companies to explore business opportunities with
dan 9 Disember 2016 di mana syarikat-syarikat Malaysia the airline industry, aircraft manufacturers, engine makers,
membincangkan peluang-peluang eksport dengan syarikat OEMs, Tier 1, Tier 2 and Tier 3 companies, suppliers as well
penerbangan, pembuatan pesawat, pembuatan enjin, OEM, as engineering service providers.
syarikat-syarikat Tahap 1, Tahap 2 dan Tahap 3, pembekal
serta penyedia perkhidmatan kejuruteraan. Major participants at KLIABC 2016 were the Airbus Group, Rolls
Royce, Honeywell Aerospace, Safran France, Ruag Aviation,
Antara pemain-pemain utama yang menyertai KLIABC 2016 Triumph Aerostructure, Malaysia Airlines, Air Asia, Malaysia
ialah Airbus Group, Rolls Royce, Honeywell Aerospace, Safran Airports Holdings Berhad, DRB Hicom, Fly Dubai, Garuda
France, Ruag Aviation, Aerostructure Triumph, Malaysia Airlines, Indonesia, China Eastern Airlines, Etihad Airlines Engineering,
Air Asia, Malaysia Airports Holdings Berhad, DRB Hicom, Fly Strand Aerospace Malaysia and GIFAS-French Aerospace
Dubai, Garuda Indonesia, China Eastern Airlines, Etihad Airlines Industries Association.
Engineering, Strand Aerospace Malaysia dan Persatuan Industri
Aeroangkasa GIFAS-Perancis. KLIABC 2016 recorded a total of 2,600 B2B meetings and
generated total sales of RM150 million.
KLIABC 2016 telah merekodkan sebanyak 2,600 mesyuarat
pemadanan perniagaan telah diadakan dengan jumlah jualan KLIABC 2016 remained the region’s main event for industry
yang berjaya dijana sebanyak RM150 juta. players to network and discuss strategies to move the industry
forward. With the introduction of Malaysia Aerospace Blueprint
KLIABC 2016 kekal sebagai platform ideal bagi pemain industri 2030 by the Malaysian Government, Malaysia is set to be a
untuk berkumpul dan membincangkan strategi bagi memenuhi major player in the Aerospace sector in the Asia Pacific region.
keperluan industri. Dengan adanya Pelan Tindakan Industi
Aeroangkasa Malaysia 2030 yang diperkenalkan oleh Kerajaan
Malaysia, Malaysia dijangka menjadi negara utama dalam
sektor aeroangkasa di rantau Asia Pasifik.

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PAMERAN RENTAS SEMPADAN ASEAN 2016

ASEAN BORDER TRADE 2016 (ABT 2016)

Pameran Rentas Sempadan ASEAN 2016 telah dianjurkan di The ASEAN Border Trade Exhibition 2016 (ABT 2016) was
Hotel Grand Riverview, Kota Bharu, Kelantan pada 30 September held at Grand Riverview Hotel in Kota Bharu, Kelantan, from
– 2 Oktober 2016. Acara yang julung kali diadakan ini telah 30 September–2 October 2016. It was hosted by the Ministry
dihoskan oleh Kementerian Perdagangan Antarabangsa dan of International Trade and Industry (MITI) and organised by
Industri (MITI) dan dianjurkan oleh Perbadanan Pembangunan Malaysia External Trade Development Corporation (MATRADE).
Perdagangan Luar Malaysia (MATRADE). Objektif utama ABT 2016 served to enhance bilateral trade relations between
pameran ini diadakan adalah untuk meningkatkan perdagangan Malaysia and ASEAN countries as well as to provide a platform
dua hala antara Malaysia dan negara-negara ASEAN serta for business networking and to leverage on intra-ASEAN trade
menyediakan platform bagi rangkaian perniagaan di samping and investment opportunities. ASEAN member countries that
memanfaatkan peluang-peluang perdagangan dan pelaburan participated in the event were Thailand, Myanmar, Singapore,
di kalangan negara-negara ASEAN. Antara negara-negara Indonesia and Brunei. China was also a participant in the event.
ASEAN yang telah mengambil bahagian di dalam pameran Sales were derived from the event’s two main components–
tersebut adalah Thailand, Myanmar, Singapura, Indonesia, the trade exhibition proper and the International Sourcing
dan Brunei termasuk satu-satunya negara bukan ASEAN Programme (INSP).
iaitu China. Jualan terhasil daripada dua komponen utama
acara pameran tersebut iaitu pameran perdagangan dan
program penyumberan antarabangsa. Program penyumberan
antarabangsa merupakan program pemadanan perniagaan
yang diusahakan oleh MATRADE.

Hasil Outcome

Pameran Rentas Sempadan ASEAN 2016 telah menempatkan There were a total of 119 booths by both Malaysian and
119 ruang pameran kepada syarikat-syarikat dari Malaysia ASEAN companies at ABT 2016 which attracted 3,711 visitors.
dan negara-negara ASEAN. Seramai 3,711 pelawat telah MATRADE’s INSP arranged over 250 business meetings for
mengunjungi pameran tersebut. Sebanyak 250 sesi pemadanan Malaysian companies. The main products sourced at ABT
perniagaan juga telah diaturkan untuk syarikat-syarikat 2016 were premix coffee, tea & cocoa, dairy products and
Malaysia. Antara produk yang mendapat sambutan di ABT confectionery. Total sales generated by the event amounted
2016 adalah kopi pracampur, teh & koko, produk tenusu dan to RM75.4 million, surpassing the targeted sales set at RM70
produk makanan. Jualan keseluruhan yang telah dijana adalah million. The event provided an opportunity for 200 Malaysian
sebanyak RM 75,369,706.62, melebihi sasaran RM 70 juta export-ready companies to participate in an international trade
yang telah ditetapkan. Acara ini telah memberikan peluang exhibition in Kelantan as well as access to international buyers
kepada 200 syarikat Malaysia yang sedia mengeksport untuk from ASEAN countries. ABT 2016 also served as a platform
mengambil bahagian dalam pameran perdagangan antarabangsa to establish business linkages between participants and as
di Kelantan dan peluang bertemu dengan para pembeli dari an avenue for fostering collaborations in business, trade and
negara-negara ASEAN. ABT 2016 juga berfungsi sebagai saluran investment.
untuk memupuk kerjasama dalam perniagaan, perdagangan
dan pelaburan serta sebagai platform untuk mewujudkan
rangkaian perniagaan di kalangan peserta.

180 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Signature Events

PROGRAM PROMOSI MALAYSIA (MPP)

MALAYSIA PROMOTION PROGRAMME

1. Program Promosi Malasyia (MPP) telah diluluskan oleh Majlis 1. The Malaysia Promotion Programme (MPP) was approved
Eksport Negara pada 17 September 2015 dengan objektif by the National Export Council on 17 September 2015 with
untuk: the objectives to:

(a) memperkasakan penjenamaan Malaysia sedunia (a) Strengthen Malaysia’s branding globally
(b) mempamerkan Malaysia ke pentas Dunia sebagai: (b) Showcase Malaysia to the World as the:
• rakan pilihan untuk penyumberan, pelaburan dan • Preferred partner for sourcing, investment

pendidikan and education;
• destinasi untuk pelancongan/pelancongan kesihatan • Destination for tourism/ health tourism;
• hub untuk kewangan Islam, dan • A hub for Islamic finance, and
• pintu masuk ke ASEAN • Gateway to ASEAN
(c) berkongsi sumber melalui kerjasama Awam-Swasta
(c) Pool resources through Public-Private-Partnerships.
2. MPP 2016 telah diadakan di tiga (3) buah bandaraya
iaitu London (24 - 27 September 2016), Shanghai (7-13 2. MPP2016washeldinthreecities,London(24-27September
November 2016) dan Sydney (3-11 December 2016). 2016), Shanghai (7-13 November 2016) and Sydney (3-11
Keseluruhan program melibatkan forum-forum perniagaan December 2016). The overall programme involved a business
berkaitan Malaysia, diikuti oleh mesyuarat para peniaga forum, followed by B2B meetings between Malaysian
(B2B) diantara syarikat Malaysia dan komuniti perniagaan companies and the local business community. All
tempatan. Syarikat-syarikat Malaysia yang berkenaan Malaysian companies participated fully in the Export
mengambil bahagian dalam Misi Akselerasi Eksport yang Acceleration Mission organised by MATRADE.
dianjurkan oleh MATRADE.
3. Other programmes organised in conjuction with MPP include
3. Di samping program utama, terdapat juga program- Malaysia Fest, promoting Malaysian food, lifestyle products,
program tambahan yang dianjurkan seperti Pesta Malaysia tourism and hospitality services in London and Sydney and
yang mempromosikan makanan, produk gayahidup, participation in international trade fairs related to food
pelancongan dan perkhidmatan hospitaliti di London dan and tourism in Shanghai. ‘Taste of Malaysia Programme’
Sydney, dan penyertaan dalam Pameran Perdaganagn was another activity to promote renowned Malaysian
Antarabangsa yang berkaitan dengan pelancongan dan signature dishes to hotels in Shanghai and Sydney. MPP
makanan di Shanghai. Program Citarasa Malaysia untuk also featured an art and lifestyle exhibition in Shanghai ,
mempromosikan hidangan terkenal rakyat Malaysia an Education Conference in Sydney, and the participation
telah dianjurkan di hotel-hotel yang dimiliki oleh rakyat of Malaysian companies in selected international trade
Malaysia di Shanghai dan Sydney, pameran seni dan exhibitions in Shanghai such as China International Travel
gayahidup di Shanghai dan Persidangan Pendidikan di Mart (CITM) organised by Tourism Malaysia and Food and
Sydney. Lain-lain program juga termasuk penyertaan Hotel Catering Expo (FHC) organised by MATRADE.
dalam pameran-pameran antarabangsa di Shanghai seperti
China International Travel Mart (CITM) oleh Pelancongan 4. The total overall sales for MPP 2016 was RM771 million.
Malaysia dan Expo Makanan dan Katering Hotel (FHC) oleh
MATRADE.

4. Jumlah hasil keseluruhan yang telah dijana oleh MPP 2016
adalah sebanyak RM771 juta.

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Hasil MPP untuk setiap bandaraya adalah seperti berikut:
The MPP outcome for each city are as follows:

MALAYSIA IN LONDON

Malaysia Fest
24 September 2016
Trafalgar Square
• 62,000 visitors
• 2 million social media outreach
• RM552,475 B2C sales
Malaysian Investment Forum
26 September 2016
Hotel Kensington Close
• 275 participants attended forum
Source Malaysia
27 September 2016
Hotel Kensington Close
• 81 companies participated in the B2B meetings with

local business communities.
• 421 business meetings
• RM344.59 million in potential sales.

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Signature Events

MALAYSIA IN SHANGHAI

Malaysia Pavilion @ FHC
7 - 9 November 2016
Shanghai New International Exhibition Centre
• 39 Malaysian exhibitors from food & beverages and

franchise sector.
• potential sales of RM124.20 million recorded.

Malaysia Business Forum MALAYSIA IN AUSTRALIA
10 November 2016
Hotel Kerry, Pudong Taste of Malaysia
• 745 participants attended the forum. 3 – 4 December 2016
• 90 Malaysian companies participated in the B2B meetings Pyrmont Bay Park
• 18,200 visitors
with local business community. • 2.4 million social media outreach
• 358 business meetings • RM 296,753 B2C sales
• RM167.01 million potential sales.
Malaysia Business Forum
Taste of Malaysia 5 December 2016
5 - 15 November 2016 Sofitel Wentworth
The Cook, Kerry Hotel, Pudong, • 423 participants attended the business forum.
• 4,206 guests patronised the restaurant, an increase of 20 • 79 Malaysian companies participated in B2B meetings

per cent. with local business community.
• 360 business meetings
Discovering Malaysia Contemporary Art Exhibition • RM134.94 million potential sales.
1 - 30 November 2016
The Gallery, Moganshan Road Taste of Malaysia
• 35 artworks from 13 Malaysian Artists were showcased. 5 – 11 December2016
• 11 art pieces sold (sales value: RM268,729.00). Hotel Grace
• 270 guests attended the opening on 5 December 2016.
Malaysia Online Sales
1 - 30 November 2016 Tertiary Education Conference Malaysia-Australia (MATEC)
JD.com 5 December 2016
• 800 SKUs from 185 brands by 150 companies. Hotel Grace
• RM2.38 million B2C sales was recorded. • 65 participants attended the conference.

Malaysia Pavilion@ China International Travel Mart (CITM)
11 - 13 November 2016
Shanghai New International Exhibition Centre
• 8 Malaysian tour operators participated beside Tourism

Malaysia

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PAMERAN CHINA - ASEAN (CAEXPO 2016)

CHINA-ASEAN EXPO (CAEXPO 2016)

MATRADE menyelaraskan penyertaan 205 syarikat dan 11 MATRADE coordinated the participation of 205 companies
agensi kerajaan pada Pameran China - ASEAN yang ke13 and 11 government agencies at the 13th China-ASEAN
(CAEXPO) 2016, yang diadakan in Nanning, China dari 11 hingga Expo (CAEXPO) 2016, held in Nanning, China from 11 to 14
14 September 2016. Ini merupakan penyertaan Malaysia yang ke September 2016. This was Malaysia’s 13th participation
13 sejak 2004. CAEXPO adalah pameran perdagangan seberang since 2004. CAEXPO is MATRADE’s largest overseas trade
laut terbesar MATRADE dari segi bilangan pempamer dan ruang fair in terms of number of exhibitors and space area utilised
yang digunakan dan salah satu daripada tiga (3) acara ikonik di and is one of three iconic events in China beside BOAO Forum
China selain daripada Forum BOAO dan Forum Ekonomi Dunia and World Economic Forum which is allowed to be organised
yang dibenar untuk dianjurkan pada setiap tahun. CAEXPO annually.
adalah salah satu daripada pameran antarabangsa yang
terbesar di China yang ditaja oleh Kementerian Perdagangan CAEXPO is one of the biggest international exposition in China
China dan pameran yang paling berpengaruh untuk kerjasama sponsored by the Ministry of Commerce of China and the most
“10+1”. CAEXPO pada tahun ini adalah bertemakan “Berkongsi influential exposition for “10+1” cooperation. The theme for
Membina Laluan Laut Sutera Abad ke 21, Bersama Memupuk this year’s CAEXPO is “Co-building the 21st Century Maritime
Komuniti China-ASEAN Yang Lebih Erat Dengan Berkongsi Silk Road, Jointly Forging a Closer China-ASEAN Community of
Takdir”. Penyertaan dalam CAEXPO telah menjana jumlah jualan Shared Destiny”. Participation in CAEXPO had resulted in total
sebanyak RM 329.6 juta, iaitu peningkatan sebanyak 53.4% sales of RM329.6 million, an increase of 53.4 per cent over the
daripada tahun sebelumnya. previous year.

Penyertaan Malaysia dalam CAEXPO 2016 mensasarkan berikut: Malaysia’s participation in CAEXPO 2016 was aimed at the
following:

• Untuk mengambil peluang melalui • Untuk menjalin hubungan ekonomi • Untuk mengembangkan aktiviti
CAEXPO bagi mempromosi eksport yang lebih rapat dengan China melalui perniagaan Malaysia di China dan
produk dan perkhidmatan Malaysia; inisiatif perdagangan China-ASEAN ASEAN berlandaskan kedudukan
menggunakan platform CAEXPO; dan strategik Malaysia, hubungan dan
To leverage on CAEXPO to promote
Malaysia’s exports of products and To build closer economic relationship jaringan yang terbina.
with China through China-ASEAN
services; trade initiatives via the CAEXPO To expand Malaysian business
platform; and activities in China and ASEAN
through Malaysia’s strategic position,
established linkages and networks.

Press Conference by YB Dato’ Seri Ong Ka Chuan, Minister II, MITI who led the Malaysia delegation to CAEXPO 2016

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Signature Events

Astaka Malaysia dibahagikan kepada enam (6) kluster mewakili The Malaysia Pavilion was divided into 6 clusters representing
pelbagai produk dan perkhidmatan, iaitu Makanan & Minuman, a wide range of products and services, namely Food &
Kesihatan & Penjagaan Diri, Gayahidup, Franchais, Perkhidmatan Beverages,Health & Wellness, Lifestyle, Franchise, Services
dan Agensi Kerajaan. and Government Agencies.

The six clusters at CAEXPO 2016:

Franchise;

Food & Beverages;

Services; and

Health & Wellness

Lifestyle Clusters Government Agencies

Dengan matlamat untuk mempromosikan Kawasan With the aim to promote China-ASEAN Free Trade Area, CAEXPO,
Perdagangan Bebas China-ASEAN, CAEXPO, semenjak since its inception in 2004 has been strongly supported and
penganjuran pertamanya dalam tahun 2004 telah menerima participated by all 10 ASEAN member countries. The organiser
sokongan kuat dan disertai oleh kesemua 10 ahli negara-negara had, for the first time, expanded the expo to include more
ASEAN. Buat julung kalinya, penganjur telah memperluaskan international participants with the launch of International Hall
pameran tersebut untuk memasukkan lebih ramai lagi peserta involving 82 exhibitors from 18 countries, namely Sri Lanka,
antarabangsa dengan pelancaran Dewan Antarabangsa South Korea, India, Pakistan, Kazakhstan, UAE, Australia, Egypt,
yang melibatkan 82 pempamer daripada 18 negara, iaitu Sri Lebanon, Japan, Brazil, Ghana, Canada, Italy, France, Russia,
Lanka, Korea Selatan, India, Pakistan, Kazakhstan, Emiriah Poland and other countries along the Belt and Road routes.
Arab Bersatu, Australia, Mesir, Lebanon, Jepun, Brazil, Ghana,
Kanada, Itali, Perancis, Russia, Poland dan lain-lain negara di The Malaysia Pavilion coordinated by MATRADE won three
sepanjang laluan Belt and Road. awards in CAEXPO 2016, namely

Astaka Malaysia yang diselaraskan oleh MATRADE memenangi i) The 13th China-ASEAN Expo Best Exhibitor Organiser;
tiga anugerah di CAEXPO 2016, iaitu:
i) Penganjur Terbaik Pameran China-ASEAN Yang Ke 13; ii) The 13th China-ASEAN Expo Best Industry Organiser; and
ii) Penganjur Industri Terbaik Pameran China-ASEAN Yang Ke
iii) The 13th China-ASEAN Expo Best Investors Organiser
13; dan
iii) Penganjur Pelabur Terbaik Pameran China-ASEAN Yang Ke CAEXPO has witnessed many successes including:

13. i. Establishment of China-ASEAN SME Trade Platform
collectively by MATRADE, Industrial & Commercial Bank of
CAEXPO telah menyaksikan banyak kisah-kisah kejayaan China Berhad (ICBC Malaysia) and Guangxi Free Trade Port
diantaranya termasuklah: Area Administrative Committee (GQFTPA) to promote and
facilitate Malaysia’s exports to China
i. Penubuhan Platform Perdagangan PKS China-ASEAN
oleh MATRADE, Industrial & Commercial Bank of China ii. An MOU signed between Softa Marketing Sdn Bhd and
Berhad (ICBC Malaysia) dan Guangxi Free Trade Port Area Shanghai C-HK International Logistic Inc, related to the
Administrative Committee (GQFTPA) untuk mempromosi
dan melancarkan eksport Malaysia memasuki China;

LAPORAN TAHUNAN 2016 ANNUAL REPORT 185

Embracing Change, Spurring Growth

ii. Softa Marketing Sdn Bhd dan Shanghai C-HK International export of fish-based halal food products to China worth
Logistic Inc, berkaitan eksport produk halal berasaskan ikan RM5 million for a period of three years; and
ke China bernilai RM 5 juta untuk tempoh selama tiga (3)
tahun; dan iii. Mitra Food Industries Sdn Bhd and Zhoulun (Nanning
Guangxi) Co Ltd for supplying “Musang King” durian coffee
iii. Mitra Food Industries Sdn Bhd dan Zhoulun (Nanning products and Cappuccino Brazil worth RM3 million
Guangxi) Co Ltd untuk membekalkan produk kopi durian
Musang King dan Cappuccino Brazil bernilai RM 3 juta.

Opening Ceremony of CAEXPO 2016 by YB Dato Seri Ong Ka Chuan, Minister II, MITI

Groom Big Participation Organised by MITI in Malaysia Pavilion

186 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Signature Events
LAPORAN TAHUNAN 2016 ANNUAL REPORT 187



MATRADE NETWORK

RANGKAIAN MATRADE

Mencapai Pasaran Tempatan & Antarabangsa

Reaching Local & Global Markets

Embracing Change, Spurring Growth

RANGKAIAN MATRADE

MATRADE NETWORK

HEAD OFFICE MATRADE
Malaysia External Trade Development Corporation (MATRADE)
Menara MATRADE
Jalan Sultan Haji Ahmad Shah
Off Jalan Tunku Abdul Halim
50480 Kuala Lumpur
Tel : +603-6207 7077
Fax : +603-6203 7037
+603-6203 7033
E-mai : [email protected]
Website : www.matrade.gov.my
Chief Executive Officer: YBrs. Ir Dr Mohd Shahreen Zainooreen Madros

BRANCH OFFICE MATRADE JOHORE BRANCH
PENANG BRANCH MATRADE Southern Regional Office
MATRADE Northern Regional Office Malaysia External Trade Development Corporation (MATRADE)
Malaysia External Trade Development Corporation (MATRADE) Suite 6B, Tingkat 6
Bangunan KWSP, Tingkat Bawah Menara Ansar, 65 Jln Trus
No. 3009, Off Lebuh Tenggiri 2 80000 Johor Bahru, Johor
Bandar Seberang Jaya Tel : +6-07-222 9400
13700 Seberang Perai Tengah Faks : +6-07-222 9500
Pulau Pinang Email : [email protected]
Tel : +6-04-398 2020 Director : Mr. Raphy Md Radzi
Fax : +6-04-398 2288 Asst. Dir : Mr. Iswazar Aminuddin
E-mail : [email protected]
Director : Ms. Sharifah Nazreen Farhana Syed Marzuki TERENGGANU BRANCH
Asst. Dir : Mr. Muhamad Husni Ya MATRADE Eastern Regional Office
Malaysia External Trade Development Corporation (MATRADE)
SABAH BRANCH Tingkat 5, Menara Yayasan Islam Terengganu
Malaysia External Trade Development Corporation (MATRADE) Jalan Sultan Omar
Tingkat 5, Blok C, Bangunan KWSP 20300 Kuala Terengganu
Jalan Karamunsing Terengganu
88100 Kota Kinabalu, Sabah Tel : +6-09 - 624 4778
Tel : +6-088-240 881 Faks : +6-09 - 624 0778
Email : [email protected]
: +6-088-242 881 Director : Ms. Hasziah Mat Yazid
Fax : +6-088-243 881 Asst. Dir : Mr. Hafidz Syukri Junit
Email : [email protected]
Director : Mr. A. Rashid Mohd Zain
Asst. Dir : Ms. Nurashiqien Shafiqah Jimmy MATRADE OVERSEAS OFFICE

SARAWAK BRANCH AFRICA
Malaysia External Trade Development Corporation (MATRADE)
Tingkat 10, Menara Grand CAIRO, EGYPT
Lot 42, Section 46, Ban Hock Road Embassy Of Malaysia
93100 Kuching, Sarawak Commercial Section (MATRADE)
Tel : +6-082-246 780 21, El – Aanab Street
Fax : +6-082-256 780 Level 2, Mohandessine, Giza
Email : [email protected] Arab Republic Of Egypt
Director : Ms. Leany Mokhtar Tel : +202 37610013
Asst. Dir : Ms. Trra Banau Anak Gilbert Taylor Fax : +2012 37610216
Email : [email protected]
Marketing Officer: Ms. Ghada Fayek Fouad

190 LAPORAN TAHUNAN 2016 ANNUAL REPORT

NAIROBI, KENYA MATRADE Network
High Commission of Malaysia
Trade Section - MATRADE AUSTRALIA
Block 91/404, Gigiri Groove
Gigiri MELBOURNE
P.O. Box 42286 Consulate General of Malaysia
00100, Nairobi, Kenya Trade Section (MATRADE)
Tel : +254 20 7120915 Level 7, 432 St Kilda Road
Fax : +254 20 7120916 Melbourne 3004, Victoria, Australia
Email : [email protected] Tel : +613 9832 8600
Marketing Officer : Mr Titus Kavisi Maluki Fax : +613 9832 8610
Email : [email protected]
JOHANNESBURG, SOUTH AFRICA Trade Commissioner : Ms. Noor Hayati Abu Noh
High Commission of Malaysia Asst. Trade Commissioner : Mr. Jude Bryan S Dass
Economic Office
Ground Floor, Building 5 SOUTH ASIA
Commerce Square Office Park
39, Rivonia Road, Sandhurst CHENNAI
Sandton, Johannesburg, Republic Of South Africa Consulate General of Malaysia
Tel : +27-11-268 2380 Trade Section (MATRADE)
Capital 2A, 2nd Floor
: +27-11-268 2381 554 & 555, Anna Salai, Teynampet
Fax : +27-11-268 2382 Chennai 600 018, India
Email : [email protected] Tel : +91-44-2431 3722
Trade Commissioner : Mr. Mohamed Hafiz Md Shariff
Asst. Trade Commissioner: Mr. Mohd Firdaus Mohammad : +91-44-2431 3724
Fax : +91-44-2431 3725
LAGOS, NIGERIA E-mail : [email protected]
High Commission of Malaysia Consul(Trade) : Mr. Zuaziezie Zulkefli
Trade Office (MATRADE) Vice Consul(Trade) : Mr. Harulnizam Kassim
Unit 2, Block F28
502 Close, 5th Avenue MUMBAI
Off Ondo Street Consulate General of Malaysia
Ikoyi, Lagos Trade Section (MATRADE)
Nigeria Suite 301, 3rd Floor, Naman Centre
Tel : +234 (0) 908 723 1987 Block G, Bandra Kurla Complex, Bandra (E)
Fax : TBA Mumbai 400051, India
Email : [email protected] Tel : +91-22-2659 7272
Trade Commissioner : Mr. Mohd Khairy Maidin
+91-22-2659 7273
CENTRAL ASIA Fax : +91 22-2659 7274
E-mail : [email protected]
TASHKENT Consul (Trade) / Trade Commissioner: Mr. Mazlan Harun
Trade Office (MATRADE) Vice Consul (Trade): Mr. Ravidran Manogaran
Embassy of Malaysia
28, Maryam Yakubova Street EAST ASIA
Yakkasaray District
100 031 Tashkent BEIJING
Republic of Uzbekistan Embassy of Malaysia
Tel : +998-71-256 67 07 Trade Section (MATRADE)
Fax : +998-71-256 69 09 Unit E, 11th Floor, Tower B
Email : [email protected] Gateway Plaza
Marketing Officer: Mr. Abdulaziz Yunusov No. 18, Xiaguangli, North Road Dongsanhuan
Chaoyang District, Beijing 100027
ALMATY People’s Republic of China
Embassy of Malaysia Tel : +86-10-8451 5109
Tourism and Trade Office
Prime Business Park : +86-10-8451 5113
Furmanov Street Fax : +86-10-8451 5112
Medeuskiy District Email : [email protected]
050000 Almaty, Republic of Kazakhstan Senior Trade Commissioner: Ms. Razida Hanim Abdul Razak
Tel : +772 72321430 / 31 Asst. Trade Commissioner: Ms. Ng Mei Mei
Fax : TBA
Email : [email protected]
Trade Commissioner : Mr. Adli Haikal Abdul Hanib

LAPORAN TAHUNAN 2016 ANNUAL REPORT 191

Embracing Change, Spurring Growth

GUANGZHOU TOKYO
Consulate General Of Malaysia Malaysia External Trade Development Corporation (MATRADE)
Trade Section (MATRADE) Ginza Showadori Building, 6F
Unit 5305, Citic Plaza Office Tower 8-14-14, Ginza, Chuo-ku
233, Tianhe Bei Road Tokyo 104-0061
Guangzhou, 510610 Guangdong Japan
People’s Republic of China Tel : +81-3-3544 0712
Tel : +86-20-3877 3975 (DL) : +81-3-3544 0713
Fax : +81-3-3544 0714
: +86-20-3877 3865 (GL) E-mail : [email protected]
Fax : +86-20-3877 3985 Director : Mr. Shah Nizam Ahmad
E-mail : [email protected]
Trade Commissioner: Ms. Zaimah Osman OSAKA
Asst. Trade Commissioner: Mr. Azhar Othman Malaysia External Trade Development Corporation (MATRADE)
Mainichi Intecio 18F
SHANGHAI
Consulate General of Malaysia 3-4-5, Umeda, Kita-ku,
Trade Section (MATRADE)
Unit 807-809, Level 8 Osaka 530-0001, Japan
Shanghai Kerry Centre
No. 1515, Nan Jing Road (West) Tel : +81-6-6451 6520
Shanghai, 200040 Fax : +81-6-6451 6521
People’s Republic of China E-mail : [email protected]
Tel : +86-21-6289 4467 Marketing Officer: Mr. Hiroshi Hashizume

: +86-21-6289 4420 TAIPEI
Fax : +86-21-6289 4381 Malaysian Friendship & Trade Centre
E-mail : [email protected] Trade Division (MATRADE)
Trade Commissioner: Mr. Syed Mohamad Fairus Shaik Ismail 10F-D, Hung Kuo Building
Asst. Trade Commissioner: Ms. Liew Sook Fern No. 167 Dun Hua North Road
Taipei 105, Taiwan
CHENGDU Tel : +886-2-2545 2260
Malaysia External Trade Development Corporation (MATRADE) Fax : +886-2-2718 1877
Chengdu Representative Office E-mail : [email protected]
Level 14, Unit 1402 – 1404 Director: Ms. Saudah Mat Isa
The Office Tower, Shangri-La Centre
9 Binjiang Road (East) SEOUL, SOUTH KOREA
Chengdu 610021, Sichuan Province MATRADE Seoul
People’s Republic of China Embassy of Malaysia (Trade Investment Section)
Tel : +86 28 6687 7517 17th Floor, Standard Chartered Bank Korea Limited
Fax : +86 28 6687 7524 47, Chongro, Chongro-gu
E-mail : [email protected] Seoul 110-702, Korea
Director : Mr. Chong Yun Jang Tel : +82-2-739 6812 (DL)
Deputy Director: Ms. Norzanah Mohd Yusof : +82-2-739 6813/6814 (GL)
Fax : +82-2-739 6815
HONG KONG E-mail : [email protected]
Consulate General of Malaysia
Trade Section (MATRADE) Trade Commissioner: Mr. Iszam Khail Ishak
1901, 19th Floor, Malaysia Building
50, Gloucester Road, Wanchai
Hong Kong Special Administrative Region
People’s Republic of China SOUTH EAST ASIA
Tel : +852-2527 8109
Fax : +852-2804 2866 BANGKOK
E-mail : [email protected] MATRADE Bangkok
Consul / Trade Commissioner: Ms. Noor Ezzwanee Ahmad Embassy of Malaysia
Commercial and Investment Office
4th Floor, Unit 401, Sathorn Square Office Tower
98 North Sathorn Road, Silom, Bangrak
10500 Bangkok Thailand
Tel : +66 2108 1792 / 93/ 94
Fax : +66 2108 1795
E-mail : [email protected]
Export Promotion Counsellor / Trade Commissioner:
Mr. Norman Dzulkarnain Mohd Nasri
Asst. Trade Commissioner: Mr. Nor Azman Adam

192 LAPORAN TAHUNAN 2016 ANNUAL REPORT

MATRADE Network

MANILA YANGON
Embassy of Malaysia Embassy of Malaysia
Trade Office (MATRADE) Trade Office (MATRADE)
Level 4, No. 82, Pyidaungsu Yeiktha Road
107 Tordesillas Street Dagon Township, Yangon, Myanmar
Salcedo Village Tel : +951 220249
1227 Makati City
Philippines : +951 220251
Tel : +63-2-662 8270 Fax : +951 221840
Fax : +63-2-662 8271 E-mail : [email protected]
Email : [email protected] Trade Commissioner: Mr. Sadat Anak Foster Maad
Export Promotion Counsellor / Trade Commissioner: Asst. Trade Commissioner: Mr. Mohd Zahiruddin Nordin
Ms. Nyaee Ayup
WEST ASIA
JAKARTA
Embassy of Malaysia DUBAI
Malaysia External Trade Development Corporation (MATRADE) Malaysia Trade Centre
12th Floor, Plaza Mutiara c/o Consulate General of Malaysia
Jl. Lingkar Kuningan Lot 1-3 Ground Floor &
Kav. E.1.2, No. 1 & 2 6-10 Mezzanine Floors
Kawasan Mega Kuningan Al-Safeena Building, Near Lamcy Plaza
Jakarta 12950, Indonesia Zaabeel Road, P.O. Box 4598
Tel : +62-21 576 4322 (DL) Dubai, United Arab Emirates
Tel : +971-4-335 5528
: +62-21-576 4297 +971-4-335 5538
Fax : +62-21-576 4321 Fax : +971-4-335 2220
E-mail : [email protected] E-mail : [email protected]
Trade Commissioner: Mr. Naim Abdul Rahman Trade Commissioner : Mr. Remee Yaakub
Asst. Trade Commissioner: Mr Zamzuri Mohamed Asst. Trade Commissioner: Mr. Syed Sahibul Bahri Syed Abdul
Hamid
HO CHI MINH CITY
Consulate General of Malaysia DOHA
Trade Section (MATRADE) Embassy of Malaysia
1206-1207,12th Floor, Me Linh Point Tower Malaysia Trade Centre Doha
No. 2, Ngo Duc Ke Street, District 1 The Gate Tower 2
Ho Chi Minh City, Viet Nam Level 2 Maysaloun Street
Tel : +84-8-3822 1468 West Bay Doha Qatar
Fax : +84-8-3823 1882 Tel : +974 4407 7350/52/53
E-mail : [email protected] Fax : +974 4407 7351
Trade Commissioner: Mr Faizal Izany Mastor E-mail : [email protected]
Asst. Trade Commissioner: Mr. Yazrin Syakhairi Mahlan Marketing Officer: Mr. Rami Mohamed Nabeeh El Sayegh

PHNOM PENH JEDDAH
Embassy of Malaysia Consulate General of Malaysia
Trade Office (MATRADE) Commercial Section (MATRADE)
No. 220-222, Preah Norodom Boulevard, 14th Floor Saudi Business Centre
Sangkat Tonle Bassac, Khan Chamkarmorn, Madina Road
Phnom Penh, Cambodia P.O Box 20802
Tel : +855 2372 1224 Jeddah 21465, Saudi Arabia
Fax : +855 2372 1225 Tel : +966-2-653 2143
Email : [email protected]
Marketing Officer: Mr. Touch Pisethsathya : +966-2-653 2198
Fax : +966-2-653 0274
HANOI E-mail : [email protected]
Embassy of Malaysia Trade Commissioner: Mr. Khairul Annuar Abdul Halim
Trade Office (MATRADE) Asst. Trade Commissioner: Mr. Mohamad Haris Abdul Latiff
45-46 Dien Bien Phu Street
Ba Dinh District
Hanoi, Viet Nam
Tel : +844-3734 7521
Fax : +844-3734 7520
E-mail : [email protected]
Marketing Officer: Ms. Nguyen Hong Trang

LAPORAN TAHUNAN 2016 ANNUAL REPORT 193

Embracing Change, Spurring Growth MOSCOW
Embassy of Malaysia
EUROPE Trade Section (MATRADE)
PARIS 2nd Floor, R01-209
Service Commercial De Malaisie (MATRADE) Dobrynya Business Center
De L’Ambassade De Malaisie #8, 4th Dobryninskiy per.
90, Avenue des Champs Elysees 119409 Moscow
75008 Paris, France Russian Federation
Tel : +33-1-4076 0000 Tel : +7-495-933-5626
: +33-1-4076 0034
Fax : +33-1-4076 0001 : +7-495-933-5636
E-mail : [email protected] Fax : +7-495-933-5646
Marketing Officer: Mr Tye Soon Kwai E-mail : [email protected]
Trade Commissioner: Mr. Md. Zainuddin A. Jalil
FRANKFURT
Consulate General of Malaysia (Trade Section) BUDAPEST
MATRADE Embassy of Malaysia
Platz der Einheit 1 Trade Section (MATRADE)
Kastor-Hochhaus, 17th Floor, Pasareti ut 29
60327 Frankfurt am Main 1026 Budapest, Hungary
Germany Tel : +36-1-488 0810
Telephone : +49 69 2475015-10 Tel (DL) : +36-1-461 0290
Fax : +49 69 2475015-20 Fax : +36-1-488-0824
Email : [email protected] Email : [email protected]
Trade Commissioner: Mr. Badrul Hisham Hilal Marketing Officer : Ms. Csilla Nyerges

THE HAGUE MILAN
Embassy of Malaysia Consulate of Malaysia
Commercial Section (MATRADE) Commercial Section (MATRADE)
Rustenburgweg 2 Piazza Missori 3,
2517 KE The Hague 4th Floor, 20123
The Netherlands Milan, Italy
Tel : +31-10-4627 759 Tel : +39-02-669 81839
Fax : +31-10-4627 349 Fax : +39-02-670 2872
E-mail : [email protected] E-mail : [email protected]
Trade Commissioner: Ms. Amilatun Fazlina Zakaria Consul / Trade Commissioner: Mr. Damian Santosh Samson

KIEV
Embassy of Malaysia WARSAW
Trade Office (MATRADE) Embassy of Malaysia
No. 25 Bulivska Street MATRADE Warsaw
Perchersk, Kiev 01014 Premises No. S-0.93
Ukraine Zlota Tarasy Tower
Tel : +380-44 286 7128 UL. Zolty 59, 00 – 120
Fax : +380-44 286 8942 Warsaw, Republic of Poland
Email : [email protected] Tel : +48 22 222 1765
Marketing Officer: Mr. Vitaly Vladimirovich Boiko Tel(DL) : +48 22 222 1766
Fax : +48 22 222 1764
LONDON E-mail : [email protected]
High Commission of Malaysia Trade Commissioner: Ms. Nor Aida Wasir
Malaysian Trade & Investment Centre
3rd and 4th Floor, 17 Curzon Street ISTANBUL
MAYFAIR MATRADE Istanbul
London W1J 5HR No. 76, 20th Floor
United Kingdom Buyukdere Caddesi
Tel : +44-20-7499 5255 / 4644 Maya Akar Center Plaza
Fax : +44-20-7499 4597 34394 Esentepe, Istanbul
E-mail : [email protected] Tel : +90 212 217 8003
Trade Commissioner: Mr. Khairul Nizam Moonier Fax : +90 212 217 8005
Asst. Trade Commissioner: Mr. Muhammad Hafizuddin Ishak Email : [email protected]
Director : Mr. Idzham Ab.Hamid
Asst. Director : Mr. Faizalkhan Jaafar

194 LAPORAN TAHUNAN 2016 ANNUAL REPORT

NORTH AMERICA MATRADE Network

LOS ANGELES SOUTH AMERICA
Consulate General of Malaysia
Trade Commissioner / Consul Commercial MEXICO CITY
Commercial Section (MATRADE) MATRADE Mexico City (Trade Office)
777 South Figueroa Street, Suite 600 Embassy of Malaysia, Mexico City
Los Angeles CA 90017 Paseo de Las Palmas # 425
USA Torre Optima 3, Office 1101 & 1102
Tel : +1-213-892 9034 Col. Lomas de Chapultepec
Fax : +1-213-955 9142 Del. Miguel Hidalgo, C.P.11000
E-mail : [email protected] Mexico D.F.
Consul Commercial / Senior Tel : +5255 5201 4540
Trade Commissioner: Ms. Rusiah Mohamed Fax : +5255 5202 7338
E-mail : [email protected]
MIAMI Trade Commissioner: Mr. Mohd Hafiz Abdul Jalil
Malaysia Trade Center
703 Waterford Way SANTIAGO
Suite 150 Oficina Commercial De Malasia (MATRADE)
Miami, Florida 33126 Embajada De Malasia
USA Avda. Tajamar 183
Tel : +1-305-267-8779 Oficina 302 - Las Condes
Fax : +1-305-267-8784 Santiago, Chile
E-mail : [email protected] Tel : +56-22-234 2647
Director : Mr. Mohd Nadzri Sa’adon Fax : +56-22-234 2652
E-mail : [email protected]
NEW YORK Trade Commissioner: Mr. Wan Ahmad Tarmizi Wan Idris
Consulate General of Malaysia
Commercial Section (MATRADE) SAO PAULO
3rd Floor, 313 East, 43rd Street Embassy of Malaysia
New York, NY 10017, USA Trade Office (MATRADE)
Tel : +1-212-682 0232 771, Alameda Santos
Fax : +1-212-983 1987 Suite 72, 7th Floor
E-mail : [email protected] 01419-001, Sao Paulo
Trade Commissioner: Mr. Muhd Shahrulmiza Zakaria Brazil
Tel : +55-11-3285 2966
TORONTO Fax : +55-11-3289 1595
Consulate of Malaysia (Trade Office) E-mail : [email protected]
51st Floor, First Canadian Place Trade Commissioner: Mr. Edison Choong Wan Sern
100 King Street West
Suite 5130, P.O. Box 389 BUENOS AIRES
Toronto, M5X 1E2, Canada Embassy of Malaysia,
Tel : +1-416-504 6111 Trade Office (MATRADE)
Fax : +1-416-504 8315 Villanueva 1040,
E-mail : [email protected] C1426BMD Buenos Aires,
Trade Commissioner: Mr. Ahmad Shanizam Ab Ghani Republic of Argentina
Tel(DL) : +54 11 2057 4186

+54 11 4776 0504
Fax : +54 11 4776 0604
Email : [email protected]
Marketing Officer : Ms. Aldana Depetro

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Embracing Change, Spurring Growth
196 LAPORAN TAHUNAN 2016 ANNUAL REPORT

PENYATA KEWANGAN

FINANCIAL STATEMENT

Penyata Kewangan daripada

Jabatan Audit Negara 2016

Embracing Change, Spurring Growth
198 LAPORAN TAHUNAN 2016 ANNUAL REPORT

Financial Statement

LAPORAN TAHUNAN 2016 ANNUAL REPORT 199

Embracing Change, Spurring Growth
200 LAPORAN TAHUNAN 2016 ANNUAL REPORT