President Reflections Book

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 1

2 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

OCTOBER Dear Team
2011
Another huge week.
WEEK 3-4 - 28 days to The General Managers’ Conference – shaping up well. Pro-
gramme will be distributed this week.
Volume - I have had my usual heavy travel schedule visiting Auckland, NZ; Changc-
hun, China; Beijing, China; Taiyuan, China; Hong Kong; Sydney, Australia all in
one week.
- Visited Swiss-Belhotel Changchun for Board Meeting. Hotel going very well
and great to see Josef Woelfle (GM) recovering from hospitalisation and back
on deck.
- Visited projects in Beijing and Taiyuan with VP, Steve Jui. Exciting and some
great opportunities, should be signing more projects this month.
- One day in Hong Kong – Corporate Head Office flat out as always.
- Sydney again The York by Swiss-Belhotel going well but Qantas issues
causing challenges.
- The Middle East should be making an announcement on a very exciting
project within the next two weeks.
- Indonesia has now achieved over 50 hotels and projects this week – amaz-
ing growth.
- Budget finalisation throughout the Group in full swing so all executives under
a lot of pressure.

I will drop a quick email in point form to you all each week so you know what I
am up to and latest news.
Thanks for your continuing support and hard work.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 3

NOVEMBER Dear Team,
2011
Another busy week.
WEEK 1 - 23 days to The General Managers’ Conference – shaping up well. Pro-
gramme has been distributed. Please make sure you are all prepared.
- I have had my usual heavy travel schedule but only covering Hong Kong and
Vietnam.
- Visited Hanoi on 1st November attending interesting project meetings for de-
velopment in Danang. I was accompanied by James Tam; Emmanuel Guillard;
Michael Wetzlar and Huyen from our Hanoi office.
- Emmanuel Guillard and James Tam helping me manage Vietnam as Michael
Wetzlar leaves SBI later this month.
- Tuesday, 2nd November: Visited Swiss-Belhotel Golden Sand with my three
executives. The new GM Alex has made some great improvements.
- Reviewed a new possible project in Hu , Vietnam.
- Traveled to HCMC on 4th November and reviewed new projects. Some
interesting opportunities in Vietnam and we are working very hard to secure
them.
- Saturday, 5th November: Visited Phan Thi t and reviewed an SBI project
opening in 18 months.
- Sunday, 6th November: Visited our exciting development in Dalat. Amazing
and a huge development. SBI will open two hotels in Dalat in two years time.
- Vietnam has huge potential and will be managed from our Hong Kong
Corporate Head Office and Indonesia Regional Operations and Development
Office.
- Monday, 7th November: Travel back to Hong Kong with James Tam and
Michael Wetzlar.
- SBI Indonesia has been named “Indonesia’s Leading Global Hotel Chain” for
the second year running in Indonesia. CONGRATULATIONS TO THE WHOLE
TEAM AND THE OPERATIONS IN INDONESIA.
- Hotel Ciputra Semarang also won an award “Leading Business Hotel” – Well
done Semarang!
- Official notification will be issued on these awards.
- Budget finalisation continues throughout the Group so all executives under a
lot of pressure.

Thanks for your continuing support and hard work.

4 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

NOVEMBER Dear Team
2011
A quieter week.
WEEK 2 - 17 days to The General Managers’ Conference – shaping up well. Will be
exciting and interesting
- Returned to Hong Kong on Monday, 7th November after a hectic 6 days in
Vietnam. Huge opportunities in Vietnam.
- Tuesday, 8th November: Visited an exciting project in Dongguan, China,
opening in 12 months. Visited with Steve Jui and James Tam. Had excellent
meetings with the owners. A great 5 star opportunity.
- Wednesday – Thursday, 9th - 10th November: Was in the Hong Kong office
working on corporate work.
- Thursday, 10th November: Flew to Jakarta.
- Worked three days with Emmanuel and Linie on the conference planning.
- More new projects coming up in Indonesia – will be lots of announcements
at General Managers’ Conference.
- Budget finalisation continues throughout the Group. Should all be being
finalised now.
- We have almost 100% acceptance for the General Managers Conference.
The enthusiasm is tremendous.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 5

NOVEMBER Dear Team,
2011 Another busy week.
- 9 days to the General Managers’ Conference. Will be exciting. Great news.
WEEK 3 All confirming attendance except three – two because their hotels open and
one because owner refuses to approve.
- This week visited Hong Kong, Dubai and Doha.
- Monday 14 November: In Hong Kong – negotiating an alliance with architec-
tural firm to secure contracts in China. This will really add to growth potential.
- Tuesday – Wednesday, 15 – 16 November: In Dubai with Senior Vice Pres-
ident and Chief Financial Officer, Trevor Pun. Regional meetings and discus-
sions. Reviewed potential projects. Should be some exciting announcements
at GMs Conference.
- Thursday – Saturday, 17 - 19 November: In Doha with Vice President -
Operations and Development the Middle East, Thomas Van Vliet and Regional
Director of Operations & Development, Magdi Samman. Swiss-Belhotel Doha
operating very well. Very positive meetings with the owners.
- Friday, 18 November: Spent day and overnight in the desert camp of the
Owner of Swiss-Belhotel Doha with Vice President - Operations and Develop-
ment the Middle East, Thomas Van Vliet and Regional Director of Operations
& Development, Magdi Samman. Great experience and most enjoyable.
- Working hard to secure another deal in Qatar. Hope to be able to make an
announcement at the GMs Conference
- The Middle East is looking exciting and we should be able to sign several
deals in the next 12 months.
- Monday, 21 November: In Hong Kong Corporate Head Office – Tuesday off
to Jakarta to prepare for GMs Conference.
- Looking forward to seeing you all at the General Managers’ Conference. Will
be the biggest and most exciting conference in the history of Swiss-Belhotel
International.
Thanks for your continuing support and hard work.

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NOVEMBER Dear Team,
2011 Always a busy week.
- 3 days to the General Managers’ Conference. The excitement is building up.
WEEK 4 Linie and her team are doing a tremendous job preparing for the conference
and I know Pascal – the GM is edited about welcoming you all. Will be an
amazing conference and you will all have the privilege of meeting the owner
of Golden Palm Tree Sepang – who will tell you of some of the screts of his
business success.
- This week visited Hong Kong, Jakarta; Singapoe and Vietnam. Thank you
all so much for my birthday greetings on 25th and the surprise birthday party
organised by the three SBI hotels in Jakarta. I am trying to forget birthdays –
but I was very moved by your thoughts and wishes
- Monday 21st November: In Hong Kong – continued negotiating on an alli-
ance with architectural firm to secure contracts in China. Met with consultants
who will rewrite our manuals and training plans. Also met with F&B advisor
- Tuesday – 22nd November: Flew to Jakarta
-mWednesday - Saturday 23rd to 26th November Preparing for GM Confer-
ence-Working on Ecommerce and Sales and Marketing
- Met with Directors of Ciputra Group – our Indonesian partners Signed sev-
eral more contracts which will be announced at the Conference – now over
55 hotels and projects in Indonesia
Monday 28th in Singapore looking at an opportunity for three hurs then on to
a wedding in Vietnam tonight fr the owners son of Swiss-Belhotel Dalat then
on to Seand tomorrow
Writing this at Singapore airport. Thiswill be a huge week a great week for
Swiss-Belhotel International. You will all be amazed how we are moving
forward and why we are ten as the fastest growing Group in the world outside
the “big 10” hotel management companies.
We will celebrate our success this week in Malaysia and you will see the vision
of the future. You will all know why you have joined Swiss-Belhotel Internation-
al

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 7

NOVEMBER Dear Team,
2012 What a huge week.
What an emotional week
WEEK 1-2 What a motivational week.
What a successful week.
This was the week of the General Managers’ Conference……
And although every General Managers’ Conference is a huge success, this
10th Conference was a booming success for Swiss-Belhotel International, but
also a very positive success for every one of you who attended.
I thank you all for attending.
I thank you all for participating.
I thank you all for your positive contributions and support.
Yes We Are Really Flying……………..
There will be tremendous developments coming from this conference. 2012
will be a year of growth and development and I again thank you all for your
confidence and support of myself and Swiss-Belhotel International.
As I said in my opening speech “The Time of Swiss-Belhotel International” has
arrived. The market is watching us.
Do not forget The Haka I introduced you to. Your morning briefing is your daily
Haka, your daily challenge to yourself and your team. Make sure you lead and
challenge your team.
My travel diary this last week was:
- Monday, 28th November: A most enjoyable wedding in Ho Chi Minh City
for the son of the owner of Swiss-Belhotel Dalat project which I attended with
James Tam and our Regional Director of Engineering for Vietnam, Mr. Nguyen
Tan Toan.
- Tuesday, 29th November: Flew from Ho Chi Minh City to Kuala Lumpur to
Golden Palm Tree, Sepang, Malaysia to prepare for GMs’ Conference.
- Wednesday, 30th November:

a. Traveled to Kuala Lumpur for radio interview.
b. Continued to prepare for General Managers’ Conference.
c. Evening – Welcome Dinner.
- Thursday, 01st December: Take over of Swiss-Belinn Medan. Unfortunately
could not be there.
- Thursday – Saturday, 01st – 03rd December: Intensive three 15 hours days
of the GMs’ Conference.
- Sunday, 04th December: Hugely successful Resort Sales Meeting for all
our resort operations. Sales Managers flew in specially form Bali and Jakarta.

8 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

Again the meeting displayed the depth and strength of Swiss-Belhotel Inter-
national and it was great to see all our resorts working so closely together and
producing amazing results.
- Monday, 05th December: Met with the owners and directors of Golden Palm
Tree Resort to approve 2012 budget and discuss exciting developments for
the resort in 2012 and 2013. Hugely positive meeting.
- Monday, 05th December: Afternoon, flew from Kuala Lumpur to Medan (with
Emmanuel Guillard) to meet with the owners of Swiss-Belinn Medan and meet
with the management team after taking over for three days. The team very
positive and the staff love being under Swiss-Belhotel International. Previously
locally managed. Occupancy already at almost 80%.
Emmanuel Guillard and myself, were interviewed by local media and on
national television.
- Writing this weekly update on my flight Singapore to Hong Kong.
Again thank you all for making the General Managers’ Conference such a
huge success.
Yes we are flying…………
Thank you also to you all for sending me birthday wishes on 25th November.
Your thoughts and wishes were much appreciated, although I am trying to
forget the number of birthdays I have had.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 9

DECEMBER Dear Team,
2011
Not sure what happened, but it seems that I forgot to write my weekly reflec-
WEEK 1-2 tions last week. So I need to cover two weeks.
- I continue to get positive feedback from all quarters on the 2011 General
Managers’ Conference. Again, thank you all for your support and input.
What a huge success. The General Managers’ Conference has given us a
solid platform for expansion and growth in 2012.
- As usual I have had a busy 2 weeks.
- Tuesday, 06th December: Flew from Medan to Hong Kong. Had 6 hours in
Singapore and was able to review a possible project in Singapore.
Would be great to be in Singapore but a long way to go on this deal.
- Wednesday, 07th December: Spent in Hong Kong Office plus had a visit
from the Senior management team of Hotel Ciputra Jakarta who were in
Hong Kong on a hotel family visit.
It was great to have Darren and his team and we had a great Chinese dinner
together with the Hong Kong staff, then I took Darren and his
F&B Director on some market research around some interesting F&B areas of
Hong Kong assisted by Edward Faull who is a beverage expert on
Hong Kong. Will not give away any more details!!!!!
- Thursday, 08th December: Hong Kong Office then flew overnight to Sydney.
A busy day in Sydney with Board Meetings and catching up with our
PR Company re The Red Book and also working with Kelye Woodgate on
The York by Swiss-Belhotel. Business very strong in Sydney.
The Swiss-Belhotel St. Bernard Dog a huge hit with guests and TYSB is now
selling them to guests due to the huge demand.
One Grandmother bought six! So here is another business idea for your hotel.
Please contact Bonnie Wai in Hong Kong Office or Linie Palacio in Jakarta
Office should you need a supply.
We will be doing another production run shortly due to this huge success.
- Weekend flew to Auckland, New Zealand.

- Monday, 12th December: Worked in Auckland Office, reviewing potential
hotel in Auckland.
- Tuesday, 13th December: Taranaki, New Zealand visit Dairy Farming and
local government meetings.
- Wednesday, 14th December: Flew to Wellington for a dinner as guest of the
Indonesian Ambassador to New Zealand and had dinner with the Ambas-

10 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

sador and Ministers of the New Zealand Government. The Ambassador
of course knew all about Swiss-Belhotel International and our presence in
Indonesia.
- Thursday, 15th December: In Wellington visiting potential hotel sites. Some
very exciting opportunities for Swiss-Belhotel International in New Zealand.
Should secure a deal within the next 6 months.
- Friday, 16th December: Fly to Singapore to attend a wedding with a Group
of business people I am working with on the same project in Singapore men-
tioned above.
- Saturday, 17th December: Met with investors in Yangon, Vietnam and Singa-
pore – three separate meetings.

Flew back to Hong Kong.

- Sunday, 18th December: Flew to Beijing with Steve Jui - Senior Vice Presi-
dent of China to review an interesting development in Beijing.
- Monday, 19th December: Flew to Swiss-Belhotel Changchun for Board
Meetings. Minus 20 degrees so a little cold.
Another hotel deal signed in Indonesia.
Met by Josef Woelfle and his team. Hotel continues to perform exceptionally
well and has finished a record year.
The hotel looks most impressive with its Christmas decorations and lights
both inside and outside the hotel.
The management team so enthusiastic and positive despite the many chal-
lenges of this Northern China city.
- Tuesday, 20th December: Off to Hefei and Wuhan.
I thank you all again for helping and contributing to Swiss-Belhotel Internation-
al’s most successful year yet and giving your positive support to me during
a time of rapid development and also during economic challenges of the
continuing Global Financial Crisis.
It is a pleasure to work with top executives who really understand the hospital-
ity business and Swiss-Belhotel International philosophy.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 11

DECEMBER Dear Team,
2012
I have decided to write Christmas Reflections which will be my last President’s
WEEK 1-2 Reflections for 2011.
I am sitting on a train travelling from Hefei, China to Wuhan, China as part of
another busy week before I arrive back in New Zealand on the afternoon of
24th December to spend Christmas with most of my family. My eldest son,
Matthew who lives in Tokyo with his beautiful Mongolian wife and two lovely
young daughters unfortunately cannot get to New Zealand for Christmas.
Just as my weekly message to you all are my reflections of the past week,
Christmas and the end of the year is a time of reflection and a time of commit-
ment to the next year.
But it is also a time of renewal of ones Passion and Professionalism.
2011 has been a tremendous year for Swiss-Belhotel International and we are
well positioned for a great and record year next year 2012.
The huge lift of the 2011 GMs’ Conference I can feel is taking us into an
exciting 2012.
Every year has highs and lows and it is important that we handle the challeng-
es with the same Passion and Professionalism that we handle the highs.
This week:
- Tuesday, 20th December: After a very positive Board Meeting at Swiss-Bel-
hotel Changchun, I left a very positive hotel which will easily have the best
year in the history of that hotel. The team is so motivated and determined and
it was good to see General Manager Josef Woelfle looking so well after his
huge heart operation a few weeks earlier.
- I arrived in Hefei at almost mid-night after leaving (losing) my luggage in
Shanghai. You cannot check luggage between flights in China!!!!
Great to be met at Swiss-Belhotel Hefei by Mr. Bremi and his friendly team.
Swiss-Belhotel Hefei has only been in operation 11 months and is already
exceeding its budget and exceeding its market share – a tremendous result
under challenging conditions.
The potential of this new hotel is tremendous and I see huge results for 2012.
- Wednesday, 21st December:
* Morning: Meeting with owner and senior staff of Swiss-Belhotel Hefei. Very
positive.
* Afternoon: Visited Swiss-Belhotel Hualun Hefei - our second hotel in Hefei
that we have been managing for over 5 years. A challenging operation but
General Manager Steven Shu is leading his team well and also achieving
record results for the year.
Had a positive meeting with the Owners Representative Mr. Ma.
- Thursday, 22nd December: Took the fast train from Hefei to Wuhan.

12 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

Great to be back at Swiss-Belhotel Lotus Lake with GM Gloria Llamas
and the friendly staff. This is a hugely challenging operation with its remote
location. Still no real highway to the hotel and one and a half hours from the
railways station.
Hotel owned now by the local government so some interesting business
philosophies to handle.
- Friday, 23rd December: Flew back to Hong Kong for an intensive day with
the team and flew to New Zealand in the evening.
Again team,
- Thank you for your hard work.
- Thank you for your loyalty.
- Thank you for your Passion and Professionalism.
Footnote – Interesting – Bernie, the Swiss St. Bernard Dog which we intro-
duce at the 2011 General Managers’ Conference has been a huge hit. We are
now almost out of stock and will now be placing a new order.
Bernie will be a key give-away for Swiss-Belhotel International and the hotels
as everyone wants one and they do not mind paying for it. Even when I give
out Bernie at Board Meetings the Owners Reps love them and want more.
Please let Bonnie or Linie know your orders.
PS:
Mr. Bremi of Swiss-Belhotel Hefei got very upset in that he ordered 60 dogs
but by the time I got to his hotel I only had 20 left for him!!!
My apologies Gilbert.
And
Congratulations to Alex, GM of Swiss-Belhotel Golden Sand Resort & Spa, his
wife gave birth to a healthy baby boy. Welcome to the world, baby Christian…

Wishing you all a Happy Season’s Greetings & a very Happy New Year. Look
forward to an even more exciting and successful year in 2012.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 13

JANUARY Dear Team,
2012
Welcome to 2012.
WEEK 1-2
Promising to be the most exciting and another record year for Swiss-Belhotel
International.
Truly a year where our Passion and Professionalism will ensure our success.
The year has started at full speed and I will be stepping up our expansion and
development to meet the huge growth that I expect.
- Sunday, 01st January: I spent in Taranaki, New Zealand on my Dairy Farm.
Expanding from 950 cows to 1200 cows.
- Monday, 02nd January: I travelled from Taranaki to Auckland (a four hours
drive) to my New Zealand home in Auckland.
- Tuesday, 03rd January: Travelled to Sydney.
Meeting with The York by Swiss-Belhotel, Sydney management team.
The hotel had a record 2011 and is already starting 2012 ahead of last year. A
very successful operation and a team showing real
Passion and Professionalism. They are selling Bernie, the SBI Dog as so many
guests are requesting them and they keep running out of stock.
- Wednesday, 04th January: Up at 03:30 AM to catch 06:15 AM. 15 hours
flight to Dubai.
Straight into meetings with the SBI ME Regional Team on arrival.
Reviewed and visited potential hotel projects in Dubai. Again opportunities for
SBI.
- Thursday, 05th January: Flew from Dubai to Bahrain with Thomas van Vliet.
Very positive meeting with project management growth which are referring a
number of hotel leads to SBI.
- Friday, 06th January: Bahrain.
* Reviewed building conversion project with building owners. Exciting. Close
to an agreement on a four star hotel.
* Meeting with another developer - green field opportunity but very positive.

* Meeting with international developer and investor - exciting potential espe-
cially in India where the Group is investing.
A very exciting day in Bahrain - a country with huge potential and exciting
opportunities. SBI should secure at least 2 projects in next 2 months.
* Evening: Flew from Bahrain to Erbil, Northern Iraq - exciting to go to such a
country developing from a war environment.

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- Saturday, 07th January: Inspected Swiss-Belhotel Erbil - opening within 18
months. Hugely positive, very professional and respected owners. Was a real
pleasure to meet such professional developers. Excellent meetings and of
course great hospitality.
- Sunday, 08th January: Flew from Erbil to Dubai.
Met with potential business leads - Dubai recovering and now once again
showing huge potential.
Further meetings with SBI ME management team and had a very pleasant
dinner with the whole team before going to airport at 12:00 midnight
for 8 hours flight to Kuala Lumpur, Malaysia.
- Monday, 09th January: Arrived mid afternoon in Sepang - into meetings with
the owners of Golden Palm Tree Iconic Resort & Spa.
Great to be back at our beautiful resort where we had such a hugely success-
ful General Managers’ Conference. Could still feel the vibes!!!!!!

Once again, Welcome 2012 - An exciting year.

As you can see from my travels we are at full speed. I promise lots of develop-
ments, lots of changes, lots of excitement,
lots of Passion and Professionalism.
Yes we are flying. Yes I believe we can fly.
I hope you all had The Red Book on your desk and are promoting our Group
culture.
- Thank you for being part of the SBI team.
- Thank you for believing.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 15

JANUARY Welcome to the New Year of the dragon.
2012 Should be hugely positive for Swiss-Belhotel
International.
WEEK 1-2 Kung Hei Fat Choy! Gong Xi Fa Cai! Happy
New Year of Dragon.

Dear Team,

I promised a dynamic 2012 and the action has not stopped.
- Tuesday, 10th January: Flew at 03:00 AM to Kuala Lumpur (from Dubai) -
Arriving at 03:00 PM in the afternoon.
Had long meetings with owners of Golden Palm Tree Iconic Resort & Spa,
Sepang, Malaysia. Huge potential with this iconic operation.
- Wednesday, 11th January: Up early to catch a flight from Kuala Lumpur to
Balikpapan, Indonesia travelling with Mr. Guillard.
Inspected our new hotel Swiss-Belinn. Great team and great product.
- Thursday, 12th January: Soft Opening of Swiss-Belinn Balikpapan and press
conference.
Great function and the team so enthusiastic. Hotel has great location and will
be a huge success. Owners very happy.
- Evening flew back to Jakarta and overnighted at Hotel Ciputra Jakarta.
- Friday 13th January: Flew Jakarta – Manado, 3 hours trip to attend 2012
ASEAN Tourism Forum (ATF).
- Arrived mid afternoon and went straight to trade fair. Swiss-Belhotel Interna-
tional had a great stand manned by sales staff from
Bali, Jakarta and Malaysia. Great exposure, but the fair not so dynamic due
to remote location. Next year will be in Laos.
- SBI continues its great branding and product exposure.
- Stayed at Swiss-Belhotel Maleosan, Manado – my first visit since it opened
two years ago – I had visited during construction.
A great property – even though classified as 4 star- product and service very
clearly 5 star
Congratulations to General Manager Soewarno and his team. The food was
first class – great Executive Chef.
Hotel has amazing facilities with big fitness centre and spa, pub, disco and
karaoke and impressive ballroom. Clearly the No. 1 hotel in Manado and

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everyone at ATF talked about Swiss-Belhotel. Running at high occupancy.
- Saturday, 14th January:
- Morning at ATF: Great to meet many old friends of the industry.

- Afternoon: Flew to Jakarta to overnight at Hotel Ciputra Jakarta.
- Sunday, 15th January:
Up at 03:30 AM and personally driven to the airport by General Manager
Darren Earle to catch 05:55 AM flight to Singapore.
(Big brownie points for Darren – he has done something which only my wife
usually does – personally driving me to the airport in the middle of the night)
- Spent the day in Singapore meeting with investment group and also hotel
project leads.
- Evening: Flew back to Hong Kong
- Monday morning, 16th January: Flew at 08:45 AM with James Tam to Viet-
nam – exciting opportunities which I will cover in next week’s reflections.
- New Senior Group Director of Ecommerce joined this week.
- New Regional Operations Directors joining Jakarta Office.
- Expansion of more new executives planned so huge expansion year.
- Submitted some exciting proposals in Indonesia, The Middle East and Aus-
tralia which will be announced in due course. Many negotiations ongoing.
- Confident to reach 100 hotels and projects by December 2012.

Best Regards and lets have another great week.

Gong Xi Fa Cai.

Happy Chinese New Year.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 17

JANUARY Thank you as always for your Passion and Profes-
2012 sionalism.

WEEK 3 Dear Team,

With Chinese New Year, the week was a little slower.
- Monday, 16th January:
- Flew from Hong Kong to Hanoi with James Tam.
- AM: In Hanoi and met with owners of Swiss-Belhotel Golden Sand Resort
& Spa (SBGS) and owners of new project in Danang and delivered TET gifts.
Very positive meetings.
- PM: Flew to Danang, to Swiss-Belhotel Golden Sand Resort & Spa.
- Tuesday, 17th January:
- AM: Meetings with Alexandru Dorus – General Manager. Hotel looking much
much better and service has improved dramatically. Huge business potential
with this great resort property.
- PM: Flew to Nha Trang and viewed some very exciting projects. My first visit
to Nha Trang after 5 years – growth of Nha Trang amazing. Huge potential.
- Late PM: Flew from Nha Trang to Ho Chi Minh City.
- Wednesday, 18th January:
- Visited developers’ office of projects in Nha Trang. Very impressive company
and the project most positive.
- Late PM: Flew back to Hong Kong.
- Thursday, 19th January:
- Flew from Hong Kong to Wuhan to meet with owners of Swiss-Belhotel
Lotus Lake with Senior Vice President Steve Jui.
- Attended Chinese New Year staff party.
- Friday 20th January
- Flew from Wuhan to Shanghai.
- Worked in SBI China Regional Office – new office look great.
Potential of China is huge and there will be many announcements of new
projects in 2012.
- Late PM: Flew back to Hong Kong.
- Saturday and Sunday, 21st – 22nd January:
- Flew to Singapore.
Meetings with developers and interviewing.
- Monday, 23rd January:
- Chinese New Year.
- Flew back to Hong Kong.

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JANUARY Dear Team,
2012
Chinese New Year continued.
WEEK 4 - Monday, 23rd January:
- Chinese New Year.
- Flew back to Hong Kong from Singapore.
- Tuesday – Thursday, 24th – 26th January: In Hong Kong. Catching up on
administration and emails with the Hong Kong office closed.
- Friday – Saturday, 27th - 28th January: In Macau.
- My first look around the hotel scene for some time. Amazing developments.
All hotels and the city packed due to Chinese New Year.
Turnover of the casinos absolutely amazing – now 5 times higher than Las
Vegas.
Hotels incredible. Developments incredible. Swiss-Belhotel International will
look into opportunities but hugely competitive with the big names scooping
the top hotels and the rest running themselves.
Hotel concepts amazing. However as usual service is challenging and there is
huge inconsistency in service even in the five star hotels.
Staff attitude a problem.
- Swiss-Belhotel Mangga Besar had a very challenging incident in their hotel
on Friday, 27th involving the Police and the death of a visitor.
Chris MacLean and his team handled a very difficult operational and public
relations process incredibly well and showed real professionalism.
Well done Chris and your team.
Appreciated the hourly updates to myself and Emmanuel Guillard. Tre-
mendous crisis management. Showed real team work and the professional
support of each other in the hotel management team and the support of
Swiss-Belhotel International. All operations must review their crisis man-
agement procedures. Instructions will come out from Regional Offices if not
already in place.
- Sunday, 29th January: Back in Hong Kong. Meeting with developers and
hotel potential opportunities in China.
- Monday, 30th January: Working in Hong Kong Office and now off to Mer-
auke, Indonesia for opening of the Swiss-Belhotel Merauke on
Tuesday, 31st January. 4 hours flight to Jakarta then an all night 7 hours flight
to East Papua.
- I am in Indonesia for the week.
Generally, business across the Group ending the month very positive. Growth
of business looks strong.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 19

FEBRUARY Dear Team,
2012
This is a two weeks reflection, due to time pressures.
WEEK 1-2 China and Hong Kong back to business after Chinese New Year holidays.
- Monday, 30th January: Working in Hong Kong Office and then off to Mer-
auke, Indonesia for opening of the Swiss-Belhotel Merauke on Tuesday, 31st
January. Four hours flight to Jakarta then an all night seven hours flight to East
Papua.
- Tuesday, 31st January: Grand Opening Swiss-Belhotel Merauke. Huge party.
Almost 1,000 guests. Social Event of the year for the city.
General Manager, Indra Kemal and his team did a tremendous job as well
as support from SBI Indonesia Regional Office led by Mr. Bill Vincent and his
team who were on site.
Huge exposure for Swiss-Belhotel International with press conference and TV.
Top politicians and VIPs of the city in attendance.
- Wednesday, 01st February: Seven hours flight back to Jakarta.
- Thursday, 02ndFebruary: Day trip to Surabaya with Senior Vice Presidents,
Mr. Emmanuel Guillard and Mr. Trevor Pun.
Met with three different owners and reviewed their projects. Again exciting
developments in Surabaya for SBI.
- Friday, 03rdFebruary: Staff meeting at Swiss-Belhotel Mangga Besar. Very
successful and motivational as the owners and I thank the team for the very
professional handling of the incident last week.
- Saturday, 04th February:
* Working with E-Commerce and Groups Sales & Marketing team in SBI
Indonesia Regional Office.
Exciting developments in E-Commerce and Group Sales & Marketing which
you will see unfolding in next 6 months.
* Saturday Afternoon: Flew Jakarta - Hong Kong – Dubai – Bahrain.
- Sunday, 05thFebruary: Bahrain.
Meetings on three projects. Travelled with Senior Vice President, Mr. Thomas
Van Vliet and Regional Director of Operations and Development,
Mr. Magdi Samman. Exciting opportunities and deals should be finalised in
few months.

- Monday, 06thFebruary: Further meetings and negotiations and signed MOU.
Details will be announced when Management Agreement signed.
- Tuesday, 07thFebruary:
* Returned to Dubai.
* Afternoon: Working in SBI the Middle East Regional Office and birthday
lunch with whole ME Office for Thomas Van Vliet.

20 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

* Evening: Flew back to Hong Kong.
- Wednesday, 08th February: In Hong Kong catching up with the team.
- Thursday, 09thFebruary:
* Travelled to Shenzhen, China with Executive Vice President, Mr. James
Tam for project discussions. Huge opportunities in China but not easy to get
deals. Will be putting more resources to drive new deals in China over next 12
months.
* Afternoon: Returned to Hong Kong and evening flew to Sydney.
- Friday, 10th February:
* Worked at the York by Swiss-Belhotel. Operation going very well, will see
great results continuing.
* Worked with Public Relations Team and Branding Consultants. Looking at
producing “The Green Book” for Zest Hotels International – our new specific
and specified two star economy brand.
- Saturday – Sunday, 11th and 12th February: Emailing and administration.
- Monday, 13th February: Flew to Melbourne and met with developers for a
three star hotel in the centre of Melbourne. Great site. New build but no deal
there yet.
Another positive two weeks, but the challenges are always there so we can-
not relax or become complacent.
I have huge goals and demands for this year, so we all must keep moving in
the same direction.

Thank you all as always for your Passion and Professionalism.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 21

FEBRUARY Best Regards and continue the “Passion and Pro-
2012 fessionalism”.

WEEK 3 Dear Team,

Another busy and positive week.
- Tuesday, 14th February: A busy day in Sydney. Working at The York by
Swiss-Belhotel and having meetings with business people who will help us
expand in Australia. We hope to be able to announce some developments in
the next three months.
- Wednesday, 15th February: Day flight Sydney - Hong Kong.
- Thursday, 16th February: Working in Hong Kong office.
- Friday, 17th February:
* Morning: In Hong Kong office.
* Afternoon: Fly Hong Kong - Hefei and met up with Senior Vice President, Mr.
Steve Jui.
- Saturday, 18th February:
Hugely successful 1st Year Anniversary party for Swiss-Belhotel Hefei. Over
250 guests with Government Officials and VIP Guests. Owners very positive
and General Manager Gilbert Bremi and his team did a great job. Swiss-Bel-
hotel Hefei going very well.
Steven Shu, General Manager Swiss-Belhotel Hualun, Hefei also attended the
celebrations. Steve Jui and I had brief operations discussions with Steven.
Swiss-Belhotel Hualun, Hefei going well.
Ms. Liz Lycette – Swiss-Belhotel International’s Corporate Housekeeper Con-
sultant arrived at Swiss-Belhotel Hefei to review all housekeeping operations
and systems at both Swiss-Belhotel Hefei and Swiss-Belhotel Hualun, Hefei.
This is part of SBI management services to improve management and opera-
tions and reinforce our “Passion and Professionalism”.
- Sunday, 19th February:
* Up at 05:30 AM. Met Gilbert Bremi for quick breakfast, then off to the airport
to fly Hefei – Guangzhou – Ho Chi Minh City, Vietnam.
* Afternoon: Meeting with the owner of our two hotel projects in Dalat, Viet-
nam. Project delay a bit but progressing. Joined by
Senior Vice President & Chief Financial Officer, Mr. Trevor Pun, Senior Vice
President, Mr. Emmanuel Guillard, SBI Indonesia’s Regional Director of Oper-

22 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

ations and Projects, Mr. Raymond Zuest and SBI Vietnam’s Regional Director
of Engineering, Mr. Nguyen Tan Toan.
* Early evening: Flew to Danang and checked in late to Swiss-Belhotel Golden
Sand Resort & Spa, Hoi An. Met by General Manager Alexandru Dorus after a
very very long day. 18 hours of travel and meetings.
- Monday, 20th February: Long day of operational meetings and discussions
with General Manager and the Owners.
Swiss-Belhotel Golden Sand Resort & Spa, Hoi An continues to improve and
business slowly recovering. Vietnam going through some economic changes.
Tough meetings however the owners very positive and supportive.
I am pleased to announce that 2013 General Managers’ Conference will be
held in November/December 2012 at Swiss-Belhotel Golden Sand
Resort & Spa, Hoi An.

Thank you all as always for your Passion and Professionalism and have a
great positive week.

FEBRUARY Dear Team,
2012
A busy week focusing on Vietnam.
WEEK 4 - Tuesday, 21st February:
* Up at 04:00 AM to catch 06:00 AM flight from Da Nang (Swiss-Belhotel
Golden Sand Resort & Spa, Hoi An) to Ho Chi Minh City.
* Meetings all day with owners of projects and owners of potential projects.
Senior Vice President, Mr. Emmanuel Guillard, SBI Indonesia’s Regional
Director of Operations and Projects, Mr. Raymond Zuest and SBI Vietnam’s
Regional Director of Engineering, Mr. Nguyen Tan Toan accompanied me.
Meetings were generally positive, but there are delays in respect of all projects
due to the slow economy in Vietnam.
- Wednesday, 22nd February:
* Up at 04:30 AM to catch 06:00 AM flight to Hanoi.
* Again meetings with owners of projects and again the message was of the
slow down in the Vietnamese economy. Will be huge focus in Vietnam to get
projects moving.
- Thursday, 23rd February:
* Spent time in Hanoi Office. Meeting sales staff of Swiss-Belhotel Golden
Sand Resort & Spa, Hoi An and also staff of Swiss-Belhotel International.
* More project meetings in the afternoon and evening flying back to Hong
Kong.
- Friday, 24th February:

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 23

* In Corporate Head Office, Hong Kong. Administration and working with the
team.
* Evening: Overnight flight Hong Kong – Auckland, New Zealand.
- Saturday, 25th February:
* Afternoon: Arrived in Auckland, New Zealand. Administration and e-mails.
* Grand opening of Swiss-Belinn Balikpapan. Executive Vice President, Mr.
James Tam represented Swiss-Belhotel International.
- Sunday, 26th February: Travel to farming operation in Taranaki.
- Monday, 27th February:
* E-mails and administration.
*Board and operational meetings.
Huge focus in all Regional Offices with the continuing expansion of Swiss-Bel-
hotel International.
Indonesia Regional Office working very hard with three hotel openings in next
three weeks.
China Regional office and the Middle East Regional Office under real pressure
negotiating deals.
There will be more announcements of deals in next two months.
A huge month again for SBI. We all have an extra day to make the monthly
budgets due to Leap Year.

24 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

MARCH Dear Team,
2012
Another exciting and interesting week.
WEEK 1 - Monday, 05th March:
* 05:30 AM: Arrived in Hong Kong from Sydney, Australia.
Spent the day in Hong Kong office interviewing new executives for Hong
Kong and working with Corporate Head Office team.
Will announce some new appointments in Hong Kong in the next two weeks.
* 06:40 PM: Flew from Hong Kong to Changchun. Arriving after midnight, in
the snow.
Swiss-Belhotel Changchun’s General Manager Josef Woelfle met and briefed
me for 09:00 AM Owners Executive Meeting the next day.
- Tuesday, 06th March:
* 09:00 AM: Owners Executive Meeting. Went very well due to the excellent
results of Swiss-Belhotel Changchun. But of course owners always demand-
ing more. Planning further upgrades to this property.
* Mid afternoon: With snow still falling. Flew from Changchun to Shanghai
arriving late evening.
- Wednesday, 07th March:
* 08:00 AM: Briefing meeting with Senior Vice President, Mr. Steve Jui.
* Morning: Met with large architectural firm who want SBI to partner on some
very exciting proposals. China has great potential.
* Afternoon: Worked in Swiss-Belhotel International China Regional Office
reviewing over 25 potential projects.
- Thursday, 08th March:
* Early morning: Flight Shanghai to Guangzhou (Southern China – the old
Canton).
Met with some very exciting developers from Singapore and look at a very
exciting lake side site one hour from Guangzhou.
* Evening: Had dinner with Vice Mayor and other parties to the project. Very
initial stages at the moment.
* Evening: Stayed at 7 Star, OYC Hotel, Guangdong, China (Guests of the
developers). Very famous hotel. But definitely not 7 Star, struggle to be
4 Star. Over 500 rooms, indoor swimming pool with live entertainment at the
pool (dancing girls), coffee shop - food 1 Star but with aquariums with live
mermaids swimming at breakfast time. This is a family hotel!!!!
- Friday, 09th March:
* Fast Train Guangzhou to Hong Kong.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 25

Worked three hours in the Corporate Head Office.
* Evening: Flew Hong Kong to Jakarta arriving 11:00 PM.
- Saturday, 10th March:
* Morning: Meeting with Vice President Sales, Marketing & Communications,
Ms. Linie Palacio and General Manager Swiss-Belhotel Mangga Besar, Mr.
Chris MacLean regarding the roll out of The Red Book (introduced at the
2011 General Managers’ Conference) and staff training in all hotels. Will be
launched in the second half of 2012.
* Mid afternoon: Flew Jakarta to Makassar with Senior Vice President, Mr.
Emmanuel Guillard and Regional Director of Operations & Projects, Mr. Bill
Vincent for the opening on Swiss-Belinn Panakkukang, Makassar, Indonesia.
What a great team at the hotel as staff and management including General
Manager, Wawan Setiawan worked all night to be ready for the opening on
Sunday, 11th March 2012 (GM only had 30 minutes sleep).
* Had dinner with the owners who are very very nice and positive owners.
- Sunday, 11th March:
* 10:00 AM: Opening ceremony and a very proud father of the Owning Direc-
tors cuts the ribbon.
Over 250 people attended an excellent lunch and entertainment and the
Owners making very sincere speeches. I felt once again very proud of
Swiss-Belhotel International and very proud of the Passion and Professional-
ism of our Regional Executives and Operational Executives. Well done General
Manager, Wawan Setiawan.
* Mid afternoon: Held a very successful Press Conference. Great coverage in
the next days papers.
* Late afternoon: Toured Makassar with Mr. Emmanuel Guillard and Mr. Bill
Vincent and looked at more development sites with potential developers.
Swiss-Belhotel International already has a 4 Star hotel development in Makas-
sar (great water front location) and it looks very probable that we will sign a 2
Star Zest development in the next three months.
* Evening: Dinner with the Department Heads of Swiss-Belinn Panakkukang,
Makassar- Indonesia. They are all so proud and motivated. The staff in the
hotel were all very professional and happy. Always room for improvement but
the Passion was there.
Had late evening meeting with the owners again.
- Monday, 12th March:
* Early morning flight with Mr. Emmanuel Guillard and Mr. Bill Vincent back to
Jakarta.

26 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

MARCH THOUGHT OF THE WEEK
2012
GET INVOLVED; TAKE RESPONSIBILITY; DO NOT EMAIL YOUR RESPONSI-
WEEK 2 BILITY AWAY; BE ACCOUNTABLE
I FIND TOO MANY SPECTATORS; YOU CANNOT BE PART OF SWISS-BELHO-

TEL INTERNATIONAL WITHOUT BEING PART OF THE TEAM

Dear Team,
What a week…………. Two openings and one ground breaking – expansion
cannot get faster than this!!!!!!!!
- Monday, 12th March:
* Early morning flight with Mr. Emmanuel Guillard and Mr. Bill Vincent back to
Jakarta.
* Working with the team in our Jakarta office.
- Tuesday, 13th March:
* AM: Again, working with the team in Jakarta office. So much going on with
all the developments and new openings.
* Afternoon: Flew to Singapore to attend Hotel Investment Conference run by
Howarth with new Senior Vice President, Mr. Ernst R. Zimmermann.
- Wednesday, 14th March:
* Hotel Investment Conference all day.
Very very interesting and again picked up many new business leads.
* Evening: Travelled by ferry – Singapore to Bintan for the ground breaking
of Swiss-Belhotel Lagoi Bay, Bintan. Met up with SBI Indonesia’s Regional
Director of Operations and Projects, Mr. Bill Vincent.
-Thursday, 15th March:
* AM: Met with the owners – very very positive owners.
Ground Breaking – a greatoccasion with politicians and many VIP guests from
Singapore
Very successful event and great exposure again for Swiss-Belhotel Interna-
tional. We have a reputation we should all be very proud of.
* Afternoon: Toured Bintan Island with the owners. Great potential and the site
of our hotel is fantastic. Will be a success
* Evening: Flew back to Jakarta via Singapore with Mr. Bill Vincent.
- Friday, 16th March:
* Flew to Pekanbaru for the opening of Swiss-Belinn SKA Pekanbaru. Trav-
elled with Senior Vice President, Mr. Emmanuel Guillard.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 27

Again an exciting occasion. Very well organised by GM, Deddy Sasmita. Well
done to the team and management.
Again support from SBI Indonesia Regional Office was great. Very good
exposure in the local media.
Hotel has been open one week and already running at 80% occupancy.
- Saturday, 17th March:
* AM: Flew back to Jakarta with Mr. Emmanuel Guillard.
Had three hours with team in the Jakarta Regional Office.
* Afternoon: Flew Jakarta - Dubai – Kuwait. Picking up Regional Director of
Operations and Development, Mr. Magdi Samman.
Arrived in Kuwait at 02:00 AM.
- Sunday, 18th March:
* Meet with the owners of Swiss-Belhotel Kuwait. Excellent and positive
meeting.
* Afternoon: Reviewed operation with General Manager, Ali Haddad. He and
his team are doing a great job building up this operation.
* Evening: Mr. Samman flew with me to Muscat, Oman arriving at midnight.
- Monday, 19th March:
* Very positive day.
* Reviewed small property which we hope to be able to make an announce-
ment on within one month.
* Reviewed construction of Swiss-Belexpress, an exciting 2 Star Hotel which
should open late this year.
* Met with a number of developers.
* Again all very positive.
Have a great week - and remember you cannot be part of the team if you are
a spectator.

28 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

MARCH THOUGHT OF THE WEEK
2012
I HAVE VERY CLEAR EMOTIONAL REACTIONS TO NEGATIVE ADVICE; NEG-
WEEK 3-4 ATIVE BEHAVIOUR; AND NEGATIVE RESULTS
I GET UPSET FOR 10 SECONDS; I GET ANGRY FOR 20 SECONDS; THEN I

GET DETERMINED AND ACHIEVE

Dear Team,

In some ways a quieter week…… with less travel.
- Monday, 19th March: Oman.
* Very positive day.
* Reviewed small property which we hope to be able to make an announce-
ment on within one month.
* Reviewed construction of Swiss-Belexpress, an exciting 2 Star Hotel which
should open late this year.
* Met with a number of developers.
* Again all very positive.
- Tuesday, 20th March:
* Flew Muscat to Dubai.
* Afternoon working with the team in the SBI ME Regional Office.
- Wednesday, 21st March:
* Full day with the SBI ME Team.
* Meeting with potential hotel management leads.
* Evening: Flew Dubai to Bangkok arrive 08:00 AM Thursday morning.
- Thursday, 22nd March:
* Arrived 08:00 AM started first meeting at 10:00 AM.
* Seven meetings for the day with property investors and interviewing potential
General Managers and Executive staff.
- Friday, 23rd March:
* AM: Flew Bangkok to Hong Kong.
* PM: Meeting in Hong Kong office with owners of operating hotel in Kuala
Lumpur.

Looks very encouraging and we are now entering into negotiations.
- Saturday, 24th March:
* AM: In the Hong Kong office.
* PM: Watching the famous Hong Kong Rugby Sevens – meeting many old
friends from around Asia.
- Sunday, 25th March:

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 29

* Day off watching the Hong Kong Rugby Sevens. Very sad ending when New
Zealand lost to Fiji.
- Monday, 26th March:
* Very busy day in Hong Kong office working with the team.
* New Group Financial Controller Started – announcement will be out later this
week.

Have a great week - and remember do not get angry get even and achieve.

APRIL THOUGHT OF THE WEEK
2012
MS. AUNG SAN SUU KYI HAD FOUR KEY ELEMENTS TO HER APPROACH TO
WEEK 1 LIFE

THE WILL TO WIN; ATTITUDE; DETERMINATION; WISDOM

Dear Team,

Back to the busy travel schedules again.
A busy and successful week.
The highlight of the week was the award to Mr. Emmanuel Guillard our Senior
Vice President who received the award as “Leader in Global Hotel Chain”
Indonesia Travel Business Leaders Awards 2012.
A well deserved award and shows the high esteem that Emmanuel is held in
the business communities of Indonesia.
Well done, Emmanuel and we are all very proud of you.
- Tuesday, 27th March 2012:
* Travelled Hong Kong to Wuxi, China with Senior Vice President, Mr. Steve
Jui and Business Development Manager, Mr. Nathan Huang to review prog-
ress on Swiss-Belhotel Wuxi.
Had a very positive meeting with the owners. Hotel should open late this year.
* Evening: Travelled by car back to Shanghai – three hours trip.
- Wednesday, 28th March 2012:

30 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

* Joined by Senior Vice President, Mr. Ernst R. Zimmermann and with Mr.
Steve Jui met with potential owners of an operating hotel in Shanghai.
Very encouraging opportunity.
* Afternoon: With the China team in the Regional Office.
* Evening: Flew Shanghai to Chengdu.
- Thursday, 29th March 2012:
* With Steve and Ernst met with potential hotel developers.
* Afternoon: Train trip Chengdu – Chongqing.
* Evening: Dinner with hotel owning group. Contacts of both Ernst and Steve,
so there is interesting potential.
- Friday, 30th March:
* Mr. Ernst R. Zimmermann and GMF flew back to Hong Kong and Mr. Steve
Jui flew back to Shanghai.
* Evening: Met in Hong Kong with potential investor of hotels in Taiwan.
- Saturday, 31st March:
* Flew to Singapore.
- Sunday, 01st April:
* Administration and emails.
- Monday, 02nd April:
* Singapore: Spent most of the day with hotel investors in China following up
on a recent China visit.
Several announcements this week on promotions and movements, Mr. Thom-
as van Vliet, Mr. Magdi Samman, Ms. Gloria Llamas and Mr. Kan Wong.

Have a great weekend and remember the Four Elements Of Achieving of Ms.
Aung San Suu Kyi.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 31

APRIL THOUGHT OF THE WEEK
2012
TEAMWORK IS THE MAIN KEY TO SUCCESS
WEEK 2 1 – 1 (ONE MINUS ONE)= O (EQUALS ZERO) I.E. IF PEOPLE DO NOT
WORK TOGETHER THEY NEUTRALISE ANY BENEFITS
1 PLUS 1 (ONE PLUS ONE)= 11 (EQUALS 11)
PEOPLE WHO WORK TOGETHER AS A TEAM GET MORE THAN TEN FOLD
RESULTS
I SEE THIS SO OFTEN AS I MOVE AROUND SBI AND FROM OPERATION
TOOPERATION

Dear Team,

Apologies for missing last week reflections but a lot going on.
- Tuesday, 03rd April:
* Singapore – meeting with potential hotel investors.
* Meeting off shore investors - The York by Swiss-Belhotel, Sydney, Australia.
- Wednesday, 04thApril:
* Flew to Kuala Lumpur with Mr. Emmanuel Guillard.
* Visited Golden Palm Tree Iconic Resort & Spa, Sepang, Malaysia. Meeting
with management and owners.
* Reviewed an operation in Kuala Lumpur for possible take over by SBI – un-
der negotiation with the owners.
* Evening: Flew Kuala Lumpur to Auckland, New Zealand. Arrived Thursday
afternoon.
- Thursday – Monday, 05th - 09thApril: Easter Holidays in New Zealand.
- Tuesday - Wednesday, 10th - 11th April:
* Administration and meetings in Regional Sales & Marketing office Auckland,
New Zealand.
* Reviewing operation opportunities in New Zealand and Australia.
- Thursday, 12th April:
* Flew to Sydney, Australia to meet up with Senior Vice President and Chief
Financial Officer, Mr. Trevor Pun, who flew from Hong Kong.
* Meetings with accountants and tax advisors on Australia development.
* Meetings with operational team at The York by Swiss-Belhotel – challenging
year but operation still performing very well.
- Friday, 13th April:
* Meetings with lawyers/bankers regarding Australia developments.
* Meetings with The York by Swiss-Belhotel operations and management.
* Interviewing potential senior executives wishing to join

32 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

MARCH Swiss-Belhotel International.
2012 - Saturday, 14th April:
* Flew Sydney to Jakarta - (Mr. Trevor Pun flew back to Hong Kong).
WEEK 3-4 - Sunday, 15th April:
* Full day in Swiss-Belhotel International’s Group office in Jakarta meeting with
Ms. Linie Cortez-Palacio, Vice President Sales, Marketing & Communications
and Mr. Yann Fruchart, Senior Group Director of E-Commerce and Mr. Ray-
mond Zuest, Regional Director of Operations & Projects.
* A lot of development going on with Sales, Marketing and E-Commerce as
the SBI Group expands.
- Monday, 16th April:
* Flew back Jakarta to Hong Kong.
* Afternoon: Further meetings with Malaysia investors.
* Meetingwith Corporate Head Office team.
A busy two weeks – great to have team members who will meet with me
whenever I have time even if it is weekends or after normal office hours.
Remember the productivity mathematics of thought of the week – the huge
multiplier of team work.

Again, thank you all for being part of Swiss-Belhotel International.

THOUGHT OF THE WEEK

WITH THE BIRTH OF A DAUGHTER TO MY SON, OLIVER FAULL
(SBI GROUP BUSINESS DEVELOPMENT DIRECTOR and ASSISTANT
GROUP FINANCIAL CONTROLLER) AND HIS WIFE, REBECCA
THIS REMINDS ME (AND SHOULD REMIND YOU) THAT WE ARE IN THIS
WORLD PREPARING IT FOR THE NEXT GENERATION
WE JUST HAVE THE PRIVILEGE OF LIFE AND OF ENJOYING THE
WORLD WE LIVE IN FOR AS LONG AS WE HAVE UNTIL WE PASS IT ON
TO THE
NEXT GENERATION.
MAKE SURE WE MAKE A DIFFERENCE AND PASS ON A WORLD
WHICH IS BETTER THAN THE WORLD WE ENTERED
IF WE ACHIEVE THIS, THEN THE SUSTAINABILITY OF LIFE AND OF
THEWORLD WILL NOT BE THREATENED

Dear Team,

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 33

A positive week.
- Tuesday, 17th April:
Flew Hong Kong – Guangzhou - Taiyuan with Mr. Ernst Zimmermann and Mr.
Steve Jui.
Metwith owners of our new hotel project in Taiyuan – exciting – will open late
2013.
- Wednesday, 18th April:
Travel Taiyuan to Shanghai.
Attended China Hotel Investment Conference (CHIC) - very interesting and
met many potential investors (attended with Mr. Ernst Zimmermann and
Mr. Steve Jui).
- Thursday, 19th April:
CHIC continued.
- Friday, 20th April:
* Flew Shanghai to Guangzhou with Mr. Ernst Zimmermann for an exciting
meeting with an owner with 17 hotel projects. Very positive.
* Evening by train to Hong Kong - (with all our luggage) and had dinner with
Hong Kong Office and Mr. Yann Fruchart, Senior Group Director of E-Com-
merce who was visiting Head Office.
- Saturday, 21st April: Day with the team in Hong Kong office.
- Sunday, 22nd April: Travel to Bangkok, Thailand.
- Monday, 23rd April: Exciting developments with very large Group and
Thailand opportunities. Will take time.

APRIL Dear Team,
2012
A positive two weeks with extensive travelling again, Thailand - Hong Kong
WEEK 3-4 – Indonesia - UAE. Attending too many conferences, but making some very
interesting connections.
- Tuesday, 24th April:
* Flew Bangkok – Jakarta.
* Evening: Attended Hospitality Investment World Conference in Jakarta.
- Wednesday, 25th April:
Attended Hospitality World Investment Indonesia Conference with Senior Vice
President, Mr. Emmanuel Guillard.
Was a speaker on a panel on Brands – Investing in a new Generation of Indo-
nesian Hospitality Brands.
Very good exposure for Swiss-Belhotel International and our new Zest Brand.
- Thursday, 26th April:
* Morning: In Group and Regional Office working with the teams.

34 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

* Afternoon: Launch of 7 Senses – The Essence of Swiss-Belhotel Internation-
al at Swiss-Belhotel Mangga Besar.
A very successful launch with the hotel staff, General Managers from our other
hotels in Jakarta and Regional and Group Staff.
The owners of Swiss-Belhotel Mangga Besar also attended to show their
support.
This is a training and company culture campaign with the staff and within the
hotel based on The SBI Red Book.
A great launch at Swiss-Belhotel Mangga Besar which is the “laboratory”
hotel where we are testing the programme before it is launched through all the
hotels in the Group.
More details and information will be presented to each hotel and General
Manager in due course – probably three months away.

- Friday, 27th April:
* The day in the Group and Regional Office in Jakarta.
* Evening: Flew Jakarta – Dubai.
- Saturday, 28th April:
* Worked in the Middle East Regional office with the team.
A lot of hard work going in as we develop the many opportunities in The Mid-
dle East. Will be some exciting announcements in the next three months.
* Evening: Attended opening of Arabian Hotel Investment Conference (AHIC)
with Mr. Magdi Samman, Regional Director of Operations and Development
The Middle East.
- Sunday - Monday, 29th - 30th April:
Attended AHIC, very positive and it appears the “Arab Spring” has arrive as
they all keep saying and the market is on the way back.
- Monday - Thursday, 01st – 03rd May: Arabian Travel Market (ATM) inDubai.
Swiss-Belhotel International had its own stand for the first time and made a
great impact.
The inquiries from the industry plus inquiries from owners and investors was
amazing. We have at least 20 hotel management opportunities that we are
following up.
We had a very strong team to represent Swiss-Belhotel International, a team
ofalmost 20 Executives. What an impact we made!!!!

1. Gavin M. Faull, Chairman & President
2. Mr. Emmanuel Guillard, Senior Vice President
3. Ms. Linie Cortez-Palacio, Vice President Sales, Marketing and Communi-
cations
4. Mr. Yann Fruchart, Senior Group Director of E-Commerce

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 35

36 | PRESIDENT’S DIARY The Middle East Regional Office:

1. Mr. Magdi Samman, Regional Director of Operations and Development
The Middle East

2. Mr. Feras Aridi, Regional Director of Finance
3. Mr. Devinder Sharma, Regional Director of Technical Services
4. Ms. Priyanka Kapoor, Personal Assistant

Swiss-Belhotel Doha, Qatar

1. Mr. Makram Najjar, General Manager
2. Mr. Christopher Tutty, Executive Assistant Manager - Sales & Marketing
3. Mr. Giyan Kurukulasuriya, Sales Manager

Swiss-Belhotel Kuwait

1. Mr. Ali Haddad, General Manager
2. Ms. Rana Mneimeh, Director of Sales and Marketing
3. Ms. Katrina Jarlos, Banquet Sales Executive

Muscat

1. Ms. Catherine Nicolas

Indonesia

1. Mr. Darren Earle, General Manager Hotel Ciputra Jakarta
2. Ms. Linda Muhlis, Regional Director of Sales and Marketing, Indonesia

Malaysia

1. Mr. Bennet Chang, Director of Sales & Marketing, Golden Palm Tree Iconic
Resort & Spa, Sepang

I thank everyone for their Passion and Professionalism. It was very impressive
to see us all working as a Group.
Our stand was busy all the time – much busier than many of the other stands.
A big thank you to The Middle East Regional office who did a huge job in
organising andsetting up and arranging appointments.
With the support of the Group Sales and Marketing office in Jakarta, we all

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

had very full diaries.
I did three press interview as well as meeting many potential clients. At times
some of us had three meetings going.
- Friday, 04th May:
In Dubai, working in the Middle East Regional Office and inspecting potential
hotel properties.
Negotiated with The Middle East team a hotel in Saudi Arabia – announce-
ment will be made soon.
- Saturday, 05th May
Travelled Dubai – Hong Kong.
- Sunday, 06th May:
Quiet day clearing emails and administrative work.
- Monday, 07th May:

Hong Kong.

Working with Corporate Head Office team.
Meeting with potential client – should be able to announce another hotel in
Malaysia within this month.
Another busy two weeks.
Have a great week and make it a productive one.

Remember the small things count and have a huge impact.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 37

MAY THOUGHT OF THE WEEK
2012
EMAILING IS THE WORST FORM OF COMMUNICATION, IF YOU DO NOT
WEEK 1-2 ALREADY HAVE A STRONG BUSINESS RELATIONSHIP
EMAILING IS SUCH AN EASY WAY TO PASS THE BUCK OR TO MOVE
RESPONSIBILITY
MAKE SURE YOUR EMAILS GO TO WHOM YOU WANT THEM TO GO TO;
SAY WHAT YOU WANT TO COMMUNICATE;
AND ARE HONEST AND PROFESSIONAL AND OR NOT FOR PLAYING
POLITICS
THE MOST POWERFUL FORM OF COMMUNICATION IS TO TALK -
SO………
PICK UP THE PHONE; SKYPE YOUR COLLEAGUE; GET OUT OF YOUR
OFFICE AND WALK DOWN THE CORRIDOR
RATHER THAN JUST SEND AN EMAIL

38 | PRESIDENT’S DIARY Dear Team,

A challenging two weeks with extensive travelling again, Indonesia, Japan,
China, Australia, New Zealand.
Challenges also in respect of cash flow as number of properties very slow in
paying fees, as the pressure of slow business and the aftermath of the Global
Financial Crisis seems to be causing continued turbulence and as a conse-
quence Swiss-Belhotel International is the “last creditor” on the list.
Tuesday, 08th May: Hong Kong.
* Morning: Working with the team at the Corporate Head Office – Hong Kong.
* Evening: Flew from Hong Kong to Jakarta.

Wednesday, 09th May: Jakarta, Indonesia.
* Meetings with International Hotel groups.
* Working with Indonesia Regional Office and Group Sales, Marketing, Com-
munications office.
* Huge amount of work and development which will be evident as the year
progresses.
* Pressure of office space in Jakarta we will have to address – have over 35
staff in the Indonesia Regional office and almost 15 staff in the
Group Office

* Lots of announcements coming up with business initiatives, new projects

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

and hotels signed and additional Executives due to our expansion.
- Thursday, 10th May: Jakarta, Indonesia.
* Morning and Afternoon: In Group and Regional office working with the
teams.
* Interviewing candidates, signing new hotel contracts.
* Evening: Meeting with Owners of Swiss-Belhotel Bay View, Bali – very
positive.
- Friday, 11th May: Jakarta, Indonesia.
* Working with Regional and Group teams.
* Lunch with the Group Sales, Marketing, Communications & E-Commerce
team and Group Audit.
What a great team and they are dedicated to growing the business in all SBI
hotels.
* Late Afternoon: Flew Jakarta – Kuala Lumpur – Tokyo. Arriving early morning
of Saturday, 12th May.
- Saturday – Sunday, 12th – 13th May: Tokyo, Japan.
* Spent two days with Matthew Faull (My eldest son) and his family.
* Signed up Matthew to joining Swiss-Belhotel International as Vice President
IT. Joining us in August 2012 (detailed announcement will bemade in due
course).
- Monday, 14th May; Changchun, China.
* Flew Tokyo – Seoul (Korea) to Changchun, China.
* Afternoon: With Management of Swiss-Belhotel Changchun in preparation
for Board Meeting. Despite very competitive market hotel continues to exceed
market share and produce great results.
* Evening: Dinner with the Owners – Lion Group from Malaysia and First Auto-
mobile Works (FAW), China.
- Tuesday, 15th May: Changchun, China.
* Morning: Board Meeting with the Owners of Swiss-Belhotel Changchun.
Very successful Board Meeting and Owners approved refurbishing and
expansion of function rooms and the refurbishing and expansion of Swiss-
Café. Almost USD600,000 of capital expenditure which will be funded by the
operation.
* Afternoon: Flew Changchun – Shanghai – Hefei.
To meet up with Executive Vice President, Mr. James Tam and Senior Vice
President, Mr. Steve Jui.
* Evening: Meetings and briefing with Mr. Steven Shu, General Manager
Swiss-Belhotel Hualun Hefei.
- Wednesday, 16th May: Hefei, China.
* Morning: Meeting with the Owners of Swiss-Belhotel Hualun Hefei, where
we signed a management contract extension. Great news.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 39

* Late morning: Combined meeting with Mr. Steven Shu, Mr. Gilbert Bremi,
General Manager Swiss-Belhotel Hefei
(Note: We have two hotels in Hefei), Mr. James Tam and Mr. Steve Jui.
Great opportunity to grow the business in Hefei with two hotels. Mr. Tam and
Mr. Jui along with the China Regional Office in Shanghai are giving strong
support to these two operations in Hefei.
* Afternoon: Flew Hefei to Fuzhou. Delayed four hours for a one hour flight to
Hong Kong.
* Arrive 01:30 AM in Hong Kong. Missing flight to Sydney, Australia.
- Thursday, 17th May: Hong Kong.
* Morning: Caught flight Hong Kong – Sydney. Missed The York by Swiss-Bel-
hotel Owners Committee Meeting.
- Friday, 18th May: Sydney, Australia.
* All day meetings with the management of The York by Swiss-Belhotel and
also business meetings in Sydney, Australia.
- Saturday, 19th May: Sydney, Australia.
* Administration and emailing.
- Sunday, 20th May: Auckland, New Zealand.
- Monday, 21st May: Taranaki, New Zealand.
* Working with the New Zealand team, bankers and legal team in New Zea-
land and Government Meetings.

Have a great week.

Remember, Think Before You E-mail; Walk Down The Corridor In Your Office
or Hotel Before You Send An E-mail To A Colleague.

40 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

MAY THOUGHT OF THE WEEK
2012
CATHAY PACIFIC IS ONE OF MY FAVOURITE AIRLINES
WEEK 3-4 THEIR ADVERTISING CAMPAIGN FOCUSES ON PEOPLE AND THEY PUT A
SMALL BUSINESS CARD SIZED PROMOTION CARD ON THE MEAL TRAY
WHEN THEY DELIVER IT ON BOARD WITH A SIMPLE NOTE
THIS WEEK I WAS IMPRESSED AS THE MESSAGE EXPRESSED IS THE
SAME MESSAGE THAT I AM TRYING TO COMMUNICATE ON ”BEHAVIOUR”
TO EACH OTHER; TO OUR GUESTS; TO OUR OWNERS; TO OUR BOSSES
SO I QUOTE FROM CATHAY PACIFIC FOR MY THOUGHT OF THE WEEK:

“SERVICE HAS TO COME FROM THE HEART”
“DEALING WITH PEOPLE IS NEVER GOING TO BE SMOOTH SAILING
ALL THE TIME”
“ITS THE APPROACH YOU TAKE THAT MAKES ALL THE DIFFERENCE
TO THE OUTCOME”

THINK HOW YOU COMMUNICATE AND RESPECT EACH OTHER – IT IS
CRITICAL TO YOUR SUCCESS OF WHAT THEY WILL DO FOR YOU
MOST PROBLEMS I HAVE TO SORT OUT WITH EXECUTIVES; WITH
HOTELS; WITH OWNERS - IS ALL A RESULT OF HOW WE COMMUNICATE
AND WORK TOGETHER
USUALLY A LACK OF RESPECT; LACK OF PROFESSIONALISM;
LACK OF MANAGEMENT SKILLS; ALL OFTEN BUILT ON ARROGANCE AND
SELF IMPORTANCE
THE EASIEST PERSON TO CHANGE IS YOURSELF

Dear Team,

Again this is a two weeks reflection – I do not know where my time goes.
- Tuesday, 22nd May: New Plymouth, New Zealand. Board Meetings with
Government Economic Organizations.
- Wednesday, 23rd May:
* Drive New Plymouth - Auckland - 5 hours.
* Afternoon:
- Meeting with developers for hotels in Australia and New Zealand. Hard work
to get deals.
- Working in Auckland SBI Regional Office.
- Thursday, 24th May:
* Working in Auckland SBI Regional Office.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 41

JUNE * Meeting with ASEAN Ambassadors. Met Ambassadors from Indonesia and
2012 Thailand – keen for SBI to expand. ALL KNEW OF SBI.
- Friday, 25th May:
WEEK 1-2 * Flew Auckland – Sydney, Australia.
* Worked the day in The York by Swiss-Belhotel and met with investors. Re-
viewed a potential site near Sydney airport. Met the owners; great potential.
- Saturday – Sunday, 26th - 27th May:
* Working with The York by Swiss-Belhotel and other investments in Sydney,
Australia.
- Monday, 28th May:
* Working at The York by Swiss-Belhotel.
* Meeting with HM Magazine, where The York by Swiss-Belhotel and Senior
Executives have been nominated for several awards.
Ms. Kelye Woodgate, General Manager of The York by Swiss-Belhotel was re-
cently made an Industry Legend by a Government Education body in Australia
due to her services to the industry. Congratulations Kelye!
* Meetings with Lawyers / Advisors / Marketing Consultants.
- Tuesday, 29th May:
* Continued meetings with Lawyers and Owners of The York by Swiss-Belho-
tel.
* Reviewing The York by Swiss-Belhotel operations.
* Afternoon: Flew Sydney – Auckland, New Zealand.
- Wednesday, 30th May:
* Working in Auckland Regional Office.
* Mr. Michael Flynn, Strategic Advisor to SBI flew in to attend New Zealand
Hotel Investment Conference with myself and Mr. Oliver Faull, Group Business
Development Director and Assistant Group Financial Controller.
- Thursday, 31st May:
* New Zealand Hotel Investment Conference, organised by Howarth.
* SBI was a sponsor and also had a display booth. Over 300 people attended.
Great success and great exposure for SBI.
Met a lot of International Investors and strong leads for Australia and New
Zealand.
SBI is becoming very well known.
- Friday, 01st June:
* Morning: Meeting Real Estate Advisors with Mr. Michael Flynn and Mr. Oliver
Faull.
* Afternoon: Flew with Mr. Michael Flynn to Sydney, Australia.
- Saturday, 02nd June:
* Meetings with Prospective Executives for SBI Group.
* Signed two key Executives for Swiss-Belhotel International. Great News.

42 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

JUNE Announcements will be made in due course.
2012 - Sunday, 03rd June:
* Got “forced” into a 10 kilometres Charity Walk – which I completed despite
WEEK 3-4 the rain.
* Evening: Flew over night to Hong Kong – with very sore legs from the
walk!!!!!!!
- Monday, 04th June:
* Landed 06:00 AM and then worked the day in the Hong Kong Office.
* Again, meetings with very interesting development opportunities.
- Tuesday, 05th June:
* Morning: Flew Hong Kong – Bangkok with Senior Vice President, Mr. Ernst
R. Zimmermann, detail of this visit in next weeks reflections.
As I keep saying, we are on the move.
Developments are coming, hotels operating well, but need more drive to
achieve and exceed budgets, as owners become more and more demanding.
Remember, we are a MANAGEMENT COMPANY – so we must manage and
produce results, otherwise why do Owners need us!!!!!!
Thanks for your hard work and dedication. We need it to succeed. I need your
hard work and support to achieve.

THOUGHT OF THE WEEK

IF YOU HAVE TO TELL SOMEONE HOW GOOD YOU ARE, THEN YOU HAVE
A PROBLEM
RESULTS WILL ALWAYS CONFIRM HOW GOOD YOU ARE
SO OFTEN PEOPLE ARE SO BUSY TELLING ME HOW GOOD THEY ARE
OR WHAT THEY HAVE ACHIEVED AND I JUST LOOK AT THE RESULTS OR
LOOK AT STAFF TURNOVER OR LOOK AT GUEST COMMENTS
AND THE ANSWER IS SO CLEAR

Dear Team,

What a week.
- Tuesday, 05th June:
* Morning: Flew Hong Kong to Bangkok with Senior Vice President, Mr. Ernst
R. Zimmermann.
* Afternoon: Presented to Hotel Owner in Bangkok – exciting existing hotel
opportunity in Central Bangkok, however a lot of negotiating require. Will not
be a quick deal.
* Evening: Meeting with hotel property experts looking for management op-
portunities in Thailand.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 43

44 | PRESIDENT’S DIARY - Wednesday, 06th June:
* Morning: Very early flight to Jakarta, Indonesia.
* Afternoon: Meeting with Group Sales, Marketing, Communications and
E-Commerce team.
Announcement of new Group Director of E-Commerce will be made shortly.
Mr. Yann Fruchart leaves us at the end of this month for a new career oppor-
tunity.
- Thursday, 07th June:
* Working with the Regional Team and Group Team in Jakarta, Indonesia.
* Exciting developments with additional Executives coming on board. An-
nouncements will be made in due course.

* Space in our office in Jakarta now under pressure.
- Friday, 08th June:
* Morning: Working with Jakarta team.
* Afternoon: Flew to Bali, Indonesia.
- Saturday, 09th June:
* Attending wedding in Bali, Indonesia.
- Sunday, 10th June:
* Afternoon: Picked up by Swiss-Belhotel Segara General Manager, Mr. Ray
Butler.
* Visited site of Swiss-Belhotel Pecatu, Bali. Construction about to begin - 4
Star opening in 2014.
* Evening: Dinner with Bali General Managers; Regional Director of Sales -
Bali, Mr. Jeffrey Wibisono and Senior Vice President, Mr. Emmanuel Guillard.
- Monday, 11th June:
What a day!!!!!!
* Early morning: Visited Swiss-Belhotel Rain Forest, Kuta, Bali - 4 Star, 162
rooms, opening in October 2012, with Senior Vice President, Mr. Emmanuel
Guillard, Regional Director of Sales - Bali,
Mr. Jeffrey Wibisono and Opening General Manager, Mr. Albert Jan Vasseur.
* Mid morning: Visited Swiss-Belinn Sunset Road, Seminyak, Bali - 3 Star,
192 rooms, opening in 2013. Construction progressing well.
* Late morning: Signed MOU for Swiss-Belresort Legian, Kuta, Bali - 4 Star,
217 rooms and visited site.
* Early afternoon: Signed Management Agreement and Technical Services
Agreement for Zest Hotel Legian, Kuta, Bali. Budget hotel, 88 rooms, opening
2013.
* Late afternoon: Signed Management Agreement and Technical Services
Agreement for Zest Hotel Kuta Square, Kuta, Bali. Budget hotel, 100 rooms,
opening 2013.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

* Evening: Celebration dinner with the team - three signings in one day.
- Tuesday, 12th June:
* Morning: Visit to site of future Swiss-Belhotel Tuban, Bali. The Owner has
started to sell the condotel units.
* Site visit of the Swiss-Belhotel Petitenget, Seminyak, Bali. The construction
of this 4 Star Boutique Hotel with 88 rooms has just started. It is okay to open
by end of 2013.
* Lunch time: Signing of Swiss-Belinn Legian with 126 rooms, opening in
2014.
What a week…

We are now at over 95 hotels and projects and Indonesia is at 75 hotels and
projects.
Huge growth putting tremendous pressure on operational teams but in partic-
ular Regional and Group teams.
There will be announcements of further Executives in the next two months as
we expand our team to meet the growth.
Thank you Mr. Ray Butler and your team for looking after me at Swiss-Belho-
tel Segara and also the Hotel Ciputra Jakarta Team for looking after me while
I was in Jakarta.

Have a great week and ensure that we continue our Passion and Profession-
alism.
* Late afternoon: Signed Management Agreement and Technical Services
Agreement for Zest Hotel Kuta Square, Kuta, Bali. Budget hotel, 100 rooms,
opening 2013.
* Evening: Celebration dinner with the team - three signings in one day.
- Tuesday, 12th June:
* Morning: Visit to site of future Swiss-Belhotel Tuban, Bali. The Owner has
started to sell the condotel units.
* Site visit of the Swiss-Belhotel Petitenget, Seminyak, Bali. The construction
of this 4 Star Boutique Hotel with 88 rooms has just started. It is okay to open
by end of 2013.
* Lunch time: Signing of Swiss-Belinn Legian with 126 rooms, opening in
2014.
What a week…

We are now at over 95 hotels and projects and Indonesia is at 75 hotels and
projects.
Huge growth putting tremendous pressure on operational teams but in
particular Regional and Group teams.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 45

There will be announcements of further Executives in the next two months as
we expand our team to meet the growth.
Thank you Mr. Ray Butler and your team for looking after me at Swiss-Belho-
tel Segara and also the Hotel Ciputra Jakarta Team for looking after me while
I was in Jakarta.

Have a great week and ensure that we continue our Passion and
Professionalism.

JUNE THOUGHT OF THE WEEK
2012
“YOU ONLY FAIL WHEN YOU GIVE UP”
WEEK 3-4 I AM ALWAYS AMAZED HOW EASILY PEOPLE GIVE UP AND
HOW THE ISSUES ARE ALWAYS RELATED TO SOMEONE ELSE
HOW MANY TIMES COULD JAMES TAM AND I HAVE GIVEN UP OVER THE
LAST 15 YEARS
WE STARTED WITH THREE HOTELS, ONLY ONE BRANDED
AND WE MARKETED THE COMPANY AS A BRANDED COMPANY
NOW WITH OVER 95 HOTELS AND PROJECTS AS THEY SAY “THE REST
IS HISTORY”

Dear Team,

- Tuesday, 12th June:
* Morning: Visit to site of future Swiss-Belhotel Tuban, Bali. The owner has
started to sell the condotel units.
* Site visit of the Swiss-Belhotel Petitenget, Seminyak, Bali. The construction
of this 4 Star Boutique Hotel with 88 rooms has just started. It is okay to open
by end of 2013.
* Lunch time: Signing of Swiss-Belinn Legian with 126 rooms, opening in
2014.
* Evening: Flew Bali – Sydney – Auckland.
- Wednesday, 13th June:
* Arrived in Auckland, New Zealand mid afternoon.
* Afternoon: In Swiss-Belhotel New Zealand Regional Office.
- Thursday, 14th June:
* Working in Swiss-Belhotel New Zealand Regional Office.
* Evening: Speech presentation to ASEAN New Zealand Combined Business

46 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

Council on the development of Swiss-Belhotel International with Mr. Oliver R.
Faull, Group Business Development Director and Assistant Group Financial
Controller.

- Friday, 15th June:
* Morning: Flew Auckland – Sydney.
* Working with Management team of The York by Swiss-Belhotel, Sydney,
Australia – real challenges as the Sydney market softens.
* Meetings with Branding consultants.
- Saturday - Sunday, 16th – 17th June:
* Administration and “fighting” with the huge number of unanswered e-mails.
- Monday, 18th June:
* Working with The York by Swiss-Belhotel team.
* Business meetings.
* Meeting with company lawyers.
* Meeting with Owners at The York by Swiss-Belhotel, Sydney, Australia.
- Tuesday, 19th June:
* Meeting with the Owners Committee and planning an emergency shut down
of the whole The
York by Swiss-Belhotel for three days in mid July 2012 for electrical repairs.
Huge challenges for General Manager, Ms. Kelye Woodgate and her team,
not to mention the huge
loss of business to Swiss-Belhotel International.
* Early evening: Went to airport to fly to Dubai.
Emirates totally overbooked and I got bumped and had to return at 04:00 AM
the next morning to
catch the next flight.
Was able to get compensation with free tickets and upgrades.

Wednesday, 20th June:
* Flew very early Sydney – Dubai – Bahrain.
Met up with Mr. Magdi Samman, Regional Director of Operations and Devel-
opment of The Middle East.
Went straight into meeting with Owners of Swiss-Belhotel Seef – project
restarted and moving well and will open late 2013

Thursday, 21st June:
Very positive day.
* Visited three potential projects and very confident that we will sign at least
one within two months. Meetings were very positive.
* Evening: Flew Bahrain – Dubai.
- Friday, 22nd June:
* Morning: Administration and e-mails.

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 47

* Afternoon: In The Middle East Regional Office with the team – despite being
the weekend for The Middle East.
* Late afternoon: Business meeting with potential clients.
- Saturday, 23rd June:
* Morning: Administration and e-mails.
* Afternoon:
- Business meeting with large hotel investor.
- Working in The Middle East Regional Office.
- Sunday, 24th June:
* Early flight Dubai – Hong Kong.
- Monday, 25th June:
* Breakfast meeting with investment bankers.
* Late morning: Negotiation meeting with Owners of apartment in Kuala
Lumpur.
* Afternoon: Hong Kong office – Administration.
* Meeting with developer for hotel in Hong Kong.
A positive two weeks, but lots of work and challenge as economic pressures
arise with the “flow through” of the Global Financial Crisis.
Need all to watch profit performance of operations and also expense levels,
which urgently need review as the markets drop back.
Many of our hotels and operations running below budget. VPs and GMs
please take action – it is your responsibility.
I rely on all you Executives to be very responsible and take your financial
responsibilities very seriously.

48 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL

JULY THOUGHT OF THE WEEK
2012
THE MESSAGE I TRIED TO CONVEY TO THE INDONESIA REGIONAL OF-
WEEK 1-2 FICE NATIONAL & SALES CONFERENCE THIS WEEK WAS
THERE IS A VERY SPECIAL USP (UNIQUE SELLING POINT) OF ALL OUR
HOTELS
AND THAT IS YOU
YOU THE SALES PERSON; YOU THE HOUSEKEEPER; YOU THE FOOD &
BEVERAGE WAITER, ETC
SO REMEMBER
IT IS YOU THAT OUR OPPOSITION HOTELS AND COMPETITORS CANNOT
DUPLICATE
YOU THE SPECIAL PERSON IN SWISS-BELHOTEL INTERNATIONAL IS SO
IMPORTANT; SO UNIQUE; SO SPECIAL
I KNOW WE CAN ALWAYS WIN WITH SUCH UNIQUE STAFF

Dear Team,

- Tuesday, 26th June:
* Working in Hong Kong Corporate Head Office.
* Met with Colliers International reviewing China project opportunities.
* Met with e-Commerce and GDS system providers.
- Wednesday, 27th June:
* Breakfast meeting with New Zealand Foreign Affairs Minister.
* Day trip to Dongguan, China to meet Owners of new hotel project and have
project meeting with Executive Vice President, Mr. James Tam and Senior
Vice President, Mr. Steve Jui.
- Thursday - Sunday, 28th June – 01st July (four days – longest period in
Hong Kong for a long time):
* Working in Hong Kong Corporate Head Office.
- Monday, 02nd July:
* Hong Kong Corporate Head Office.
* Afternoon: Flew Hong Kong – Singapore
- Tuesday, 03rd July:
* Meetings in Singapore.
* Early morning: Meeting with Ms. Michelle Sandhu, Voilà Swiss-Belhotel

SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL PRESIDENT’S DIARY | 49

SEPTEMBER Rewards System. A lot of work to do here to really make the system work in
2016 all our hotels.
* Mid morning: Meeting with Singaporean Investor with hotels in New Zealand
WEEK 3-4 and Singapore – very interesting potential.
* Lunch with Industry Investment Banker.
* Early evening: Flew Singapore – Jakarta.
- Wednesday, 04th July:
* Breakfast meeting with New Zealand Ambassador in Indonesia and the
Minister of Economic Development for New Zealand.
Interesting business opportunity with Air New Zealand, now flying-from this
month-directly to Bali where Swiss-Belhotel International has 4 operating
hotels and will have over 10 hotels within two years.
* Late morning: Press Conference at Arion Swiss-Belhotel Kemang, Jakarta,
Indonesia with large group of industry journalists. This Press Conference was
part of the Indonesia Regional Office
National Sales & PR Conference.
Senior Vice President, Mr. Emmanuel Guillard; Vice President, Ms. Linie
Cortez-Palacio and Indonesia Regional Director of Sales and Marketing, Ms.
Linda Muhlis were in the interview panel with me.
Very successful and very positive.
* Late afternoon: Working in Indonesia Regional Office and SBI Group Office
in Hotel Ciputra Jakarta, Indonesia.
- Thursday, 05th July:
* Working in Indonesia Regional Office in Hotel Ciputra Jakarta, Indonesia.
* Meeting with Senior Group Director Human Resources and Learning De-
velopment, Ms. Gloria Llamas and Group Operations Director, Ms. Sabrina
Buehlmann from Hong Kong reviewing and finalizing the update and newly
designed operational and learning manuals which will be issued within three
months. They are very impressive.
* Evening: Business dinner with Directors of Ciputra Group. Very positive dis-
cussions and a new project will be signed with the Ciputra Group for a 5 Star
development in Surabaya, East Java, Indonesia.
- Friday, 06th July:
* Morning: Opening of the Indonesia Regional Office National Sales & PR
Conference. Over 60 attendees. Very motivated conference.

* Afternoon: Working in Indonesia Regional and SBI Group Offices.
* Signer more MOUs for new projects. Over 95 hotels and projects now in
Swiss-Belhotel International group.
* Evening: Farewell party and awards night for the conference. Great team
building evening.

50 | PRESIDENT’S DIARY SWISS-BELHOTEL INTERNATIONAL | ZEST HOTEL INTERNATIONAL