Incase LEAF

Vol. 01 / FA15
Collaboration


The Leaf symbolizes the life and energy of our brand, the products we create, and the people who use them. Similar to how the process of photosynthesis generates energy for a leaf’s growth, our product design process is fueled by the constant cycle of inspiration, ideation and execution. Just as leaves in nature change with the seasons, we are positioned to evolve with technology and the needs of our users while expanding through their creative lifestyles.


Vol. 01
Collaboration
Collaboration drives innovation to inspire. From the internal team dynamic to the artists, influencers and brands we partner with, collaboration is at the core of the synergy between creative forces coming together to deliver unique products and experiences that are greater than the sum of the partners involved. In this issue, we feature many of those who have played a role in shaping our brand while providing a runway for us to continue evolving with technology while meeting the demands of our users. Building on a rich heritage as the original design- driven brand living at the convergence of life- style and technology, these pages showcase product innovations, collaborations and key cultural moments that have fueled Incase’s unique position.
Enjoy with great enthusiasm.
IntroductIon.
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TONY HELD AND DAMON WAY New York City


Aug 7 - 28, 2015 Known Gallery
441 North Fairfax Avenue Los Angeles, CA 90036


Celebrating the collaboration between technology and lifestyle through the Incase brand lens.
Presenting a look at Incase special projects from the past 15 years, a diverse assemblage of partnerships with some of today’s most respected brands and artists. Born out of mutual admiration and shared beliefs about technology’s role in inspiring creativity, these collaborations produced pieces emblematic of our longstanding connection with the creative cultures we serve.


Vol. 01 / FA15 Collaboration
Heritage.
1997 - Present
ff1997
Founded.
Incase is born in San Francisco.
2001
Tech Backpack.
A premium carrying solution for the Mac and related accessories.
2002
The First iPod.
Apple launches the iPod. Incase answers with the first protective carrying case.
2002
Tech Meets
Lifestyle.
Embracing progressive creative cultures, Incase collaborates with DC Shoe Co. and creates the Skatebag for PowerBook.
2004
Charging Ahead.
The power category kicks off with the Dual Charger for iPod.
2005
A Staple is Introduced.
Incase introduces the Neoprene Sleeve, which becomes a standard form factor for years to come.
2005
Apple Exclusives.
Incase partners
with Apple to create collaborative products for flagship Apple Store openings around the globe.
f8

2007
Guitar Bag.
Incase extends its expertise in creating protective carrying solutions to the music world with a series
of guitar bags, earning the brand a cult following, especially with touring musicians.
2007
Protecting iPhone Since Day One. First line of protective solutions for the original iPhone released.
2007
The Original Slider.
The two-part protective case is the irst of its kind.
2008
Curated by Arkitip.
The brand launches
a series of products featuring the designs of inluential artists and designers through a partnership with Arkitip Magazine.
2008
Brand Ambassador.
Professional skateboarder Paul Rodriguez signs on as the brand’s irst athlete.
2010
Solutions for Photographers.
A complete offering of bags and cases for photographers who use a Mac.
2012
Apple-Centric Travel.
A collection of short-duration travel bags focused on tech optimization comes to market with the introduction of
EO Travel.
2014
TENSAERLITE Protection Technology. Incase develops
a proprietary
EVA foam material that delivers superior impact absorption in
a near-weightless build.
2014
Action Camera.
Protection, organization and enhanced mobility for a new, game-changing device category.
2014
ICON Pack.
An iconic silhouette returns with the introduction of the ICON Pack, the ultimate tech-opti- mized backpack.
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EvOLvED DESIGN, SuPERIOR PROTECTION, ECO CONSTRuCTION.
Reform Sling Pack


Brand Design Principles.
Form follows form.
Embrace the principles of good design.
Design for everyone.
Strive for a universal language that transcends age and demographic.
Function before fashion.
Create products that are timeless in form and utility by function.
Truth in positioning.
Engage with the cultures we serve to maintain an authentic point of view.


Less but better.
Edit down to what is essential.
Utility is beautiful.
Design objects of beautiful simplicity that serve a purpose.
Pro user driven.
Meet the needs of creatives with the highest demands.
Output is everything.
Drive all deliverables with equal conviction and commitment.


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NIGEL SYLvESTER
BMX Rider Incase SYNDCT


219 Pa263 STo MaAn IC

rts. teps.
ke ON.
The ICON Backpack embodies our heritage of more than 15 years in creating innovative carrying solutions. A cornerstone product for Incase, the ICON Backpack takes our original silhouette and upgrades it with new features like a compression-molded back panel, thoughtful protection, organization and access for all of today’s tech essentials in premium materials and trims.
It is not the easiest (and certainly not the cheapest) way to make a backpack, but this is a bag that leaves little to be desired because it meets every need imaginable. It’s simply the best bag we’ve ever made. We originally designed this backpack because we needed it. Now, we’ve elevated it to its rightful ICON status by making it even better--because we can.






Vol. 01 / FA15 Collaboration
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DEFINITION.
2003
2007
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2009
2013
ICON Evolution.
An iterative approach to updating a timeless design language ensures integrity and evolution in form and function to meet the demands of today’s users.


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Action. Sound. & vision. The cultural silos we serve.


We design solutions centered on protection and mobility to meet the demands of today’s creatives.
You are creative if you express yourself. Be creative.


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DAvID RYAN HARRIS, MuSICIAN
ICON Pack


LEAF.
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SARAH KIM, BY WAY OF BROOKLYN
City Brief
Photo: Minnow Park


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JERRY RICCIOTTI, vIDEOGRAPHER
DSLR Pro Pack


LEAF.
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CRAIG ANDERSON
Professional Surfer Incase SYNDCT


Vol. 01 / FA15 Collaboration 2002.
Tech meets
lifestyle.
Incase x DC
Shoe Co.
Skatebag for
PowerBook.
Designed to house and protect your PowerBook and iPod as well as your skateboard and other gear, the bag that started it all was available exclusively through Apple. The Skatebag was ahead of its time, bringing together a unique union of lifestyle and technology in a functional product.
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COLLABORATION.
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Vol. 01 / FA15 Collaboration
Apple Exclusives.
SHIBuYA
A well-known statue in Tokyo’s bustling Shibuya district honors a dog named Hachiko who faithfully waited at the railroad station for his professor owner to return— even after his owner’s death. For the Shibuya Apple Store, we created a case that pays tribute to this local legend.
FIFTH AvENuE
To celebrate the opening of the Apple Store on Fifth Avenue in New York City, we launched a capsule collection of 15” MacBook Pro Sleeves and Folio Cases for iPod nano and iPod classic, featuring an embossed pattern of NYC icons, including the Empire State Building and Checker cabs.
SAPPORO
Drawing inspiration from the art- work of Hokkaido’s indigenous Ainu people, we created a limited- edition Folio for iPod classic for the opening of the Apple Store in Sapporo, Hokkaido, Japan. The Folio features an Ainu-influenced graphic of a black bear eating a red fish and a unique fabric texture.
SOHO
In collaboration with DC Shoes, we created the SoHo Velcro Striker, a matching shoe bag and iPod Folio, for the opening of the Apple Store in New York City’s SoHo district. These products, made with top- of-the-line materials like full-grain leather, ballistic nylon and micro- fiber suede, were exclusively provided to store employees.
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SANLITuN
We created the 2010 Chinese New Year Slider Case to celebrate the YearoftheTigerupontheopeningof the Sanlitun Apple Store in Beijing.
CANADA
In celebration of the 2010 Vancouver Olympics, we released two special edition Maple Leaf Slider Cases for iPhone 3GS and iPod touch made available exclusively at Apple Store locations throughout Canada.
BONDI SHANGHAI
The blue waters of Australia’s famed surf destination took shape on signature Incase forms to cel- ebrate the opening of the Bondi Apple Store in Sydney. A 15” Sleeve for MacBook Pro and Slider Case for iPhone 3GS were created with a stylized gradient wave pattern complemented by vibrant pops of color.
Inspired by the city’s landmark Oriental Pearl Tower that rises just steps from the Shanghai Apple Store, the exclusive collection features an artistic interpretation of the impressive structure fash- ioned in a bold, repeating graphic on MacBook Sleeves and a Slider Case for iPhone 3GS.
2010
2005
2006


COLLABORATION.
ROME
To commemorate the opening of the Rome Apple Store, we crafted the Rome Folio for iPod classic. Inspired by 13th-century Italian architecture and marble mosaics, the folio features luxurious Nappa leather embossed with a geometric pattern, tan suede accents and gold details.
CARROuSEL Du LOuvRE
Featuring a bold geometric pattern inspired by the Louvre Pyramid, this capsule collection was designed and created for the opening of the Carrousel du Louvre Apple Store in Paris.
JAPAN LuCKY BAG
A special edition Incase Compact Backpack served as the oficial Apple Lucky Bag sold exclusively in limited quantities at Apple Store locations in Japan. The bag secured Apple merchandise as part of an annual New Year’s tradition retailers participate in called fukubukuro,
where secret
““lucky bags”” are illed with items.
STOCKHOLM
Our limited-edition Snap Case for the Apple store in Täby Centrum, Stockholm, alludes to the Scan- dinavian cross and the Swedish lag. The blue and yellow color combination reverberates in the region’s history all the way back to the year 1275.
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COvENTGARDEN
We designed these limited-edition cases to pay homage to the historic arches that surround the Covent Garden Apple Store in London.
AMSTERDAM
For the opening of the Apple Store in Amsterdam, a 13” Sleeve for MacBook and Snap Case for iPhone 4S were produced featur- ing a repeating graphic inspired by the St. Andrew’s crosses that are found in the Dutch capital city’s coat of arms.
BARCELONA
of the
To celebrate the opening Passeig de Gràcia Apple Store in Barcelona, we created this limited- edition Snap Case featuring the bold red and yellow stripes of Barcelona’s flag and mosaic-tile shapes honoring the architecture of Antoni Gaudí, whose buildings inspire awe throughout the city.
2011
2009
2012
2013
2007
2010


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undefeated 2008
We collaborated with undefeated, LA’s premiere purveyor of limited edition sneakers, to create the Incase x uNDFTD Basketball Bag. The bag embraces street-court culture and modern design, featuring ballistic nylon construction, dedicated compartments for water bottles, basketball storage, iPod and shoes, and multiple handles for carrying options.


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COLLABORATION.
2008. Professional skateboarder, Paul Rodriguez signs on as Incase’s first official brand ambassador.
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COLLABORATION.
Paul Rodriguez Signature Collection 2008 - 2011
Incase and Paul Rodriguez join together to create a collection of bags merging skateboard-specific design, enhanced tech protection and non-traditional construction to meet the unique travel needs of skateboarders.
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HuF x DQM
2009


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A bi-costal collaboration between three distinct partners, the HUF and DQM Skate Messenger Bags pair the best aspects of conventional bike messenger bags with the ability to secure a skateboard and Incase’s device-driven, functional aesthetic. The collection featured two variations of the bag customized with defining visuals of each of the retailers’ respective cities.


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COLLABORATION.
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Chinatown Soccer Club 2010
The Chinatown Soccer Club is a crew of artists, skateboarders and other creatives who converge for morning matches and then bike to work. They needed a comfortable bag to carry everything from a ball to a notebook. We created a limited-edition bag with durable, lightweight sailcloth and a refined industrial aesthetic.