AnnualTest

Annual Report
2016-17

Published by the Publications Division
Ministry of Information and Broadcasting, Government of India

Printed at Viba Press Pvt. Ltd., New Delhi - 110020

2 Annual Report 2016-17

Ministry of Information
and Broadcasting

Annual Report
2016-17

Prime Minister, Shri Narendra Modi and Minister for Information & Broadcasting, Shri M. Venkaiah Naidu releasing
Reporting from Conflict Areas at Golden Jubilee of PCI

4 Annual Report 2016-17

Contents

Chapter Content Page No.
No.
07
Highlights of the Year

1 An Overview 17

2 Role and Functions of the Ministry 21

3 New Initiatives of the Ministry 25

4 Activities under Information Sector 33

5 Activities under Broadcasting Sector 97

6 Activities under Films Sector 225

7 International Co-operation 281

8 Reservation for Scheduled Castes, Scheduled Tribes and other 285

Backward Classes

9 Representation of Physically Disabled Persons in Service 287

10 Use of Hindi as Official Language 291

11 Women Welfare Activities 293

12 Vigilance Related Matters 297

13 Citizens’ Charter & Grievance Redressal Mechanism 299

14 Right to Information Act, 2005 Related Matters 303

15 Accounting & Internal Audit 307

16 CAG Paras (Received from 01.04.2016 to 31.12.2016) 313

17 Implementation of the Judgements/Orders of CATs 315

18 Plan Outlay 317

19 Media Unit-wise Budget 323

20 Organizational Chart of Ministry of I&B 333

HMIB Shri M. Venkaiah Naidu addressing at the First ever BRICS Film Festival, in New Delhi
66 Annual Report 2016-17

Highlights of the Year

INFORMATION WING Minister for Information & Broadcasting
●● Hon’ble Prime Minister, Shri Narendra released the “Reporting from Conflict
Areas – a challenge to Media” report on
Modi inaugurated the Golden Jubilee the occasion. Shri M. Venkaiah Naidu and
celebrations of the Press Council of India Col. Rajyavardhan Rathore, Minister of
State for Information & Broadcasting and
HMIB, Shri M. Venkaiah Naidu conferring Justice C. K Prasad, felicitated Eminent
National Awards in Journalism, at Golden Jubilee Journalists and Photo- Journalists for
celebrations of Press Council of India. HMSIB Col. their contribution to Journalism.
●● Ministry of Information & Broadcasting
Rathore & Justice Prasad are also seen organized the 28th State Information
on the National Press Day. Hon’ble Prime Ministers Conference (SIMCON) on 9th and
Minister along with Shri M. Venkaiah Naidu, 10th December, 2016 at Vigyan Bhawan
with an objective to promote partnership
in the dissemination process between
Centre and States. SIMCON aimed at
enabling effective communication to the
people and on sector specific collaboration
in the Films, Broadcasting & Information
sector. The conference was organized on
the theme – “Reform, Perform & Transform
– A New Dimension of Communication”.

Minister for Information & Broadcasting, Shri M. Venkaiah Naidu addressing the 28th SIMCON, Col.
Rajyavardhan Rathore, MoS I&B and Secretary I&B Shri Ajay Mittal also seen

Highlights of the Year 7

Prime Minister, Shri Narendra Modi addressing the Ek Nayi Subah event, on the
completion of two years NDA government, at India Gate, in New Delhi

●● Hon’ble Vice President Shri Hamid Ansari (India Gate) and four other locations
and the Hon’ble Prime Minister Shri (Mumbai, Ahmedabad, Guwahati and
Narendra Modi released 11 new books Haryana) on 28th, May 2016.
under the ‘Rashtrapati Bhavan series
of books’ published by Publications ○ Independence Day Festival on theme
Division on 25th July, 2016. Some of the ‘Aazadi 70 Saal Yaad Karo Qurbani’.
titles included “A Work of Beauty: The Theme song “Tiranga Yatra” was
Architecture and Landscape of Rashtrapati launched by Shri M. Venkaiah
Bhavan”, “First Garden of the Republic: Naidu, Minister for Information &
Nature in the President’s Estate”, “Around Broadcasting on 12th August, 2016.
India’s First Table: Dining and Entertaining A Photo Exhibition organized by
at Rashtrapati Bhavan” among others. DAVP and Photo Division at Rajpath
Lawns, India Gate. A Book Exhibition
●● Ministry of Information & Broadcasting was also organized by Publications
has undertaken various Multimedia Division.
Campaigns on Flagship schemes and
major events which included: ○ Second International Yoga Day.
A special “Karo Yog Raho Nirog”
○ Desh Badal Raha Hai Aage Badh Exhibition was setup by DAVP at
Raha Hai – on completion of Chandigarh.
two years of the Government. A
multimedia event Ek Nayi Subah- ●● Ministry of Information & Broadcasting
showcasing the achievements of the in compliance with the Hon’ble Supreme
Government in the past two years Court directions dated 13.05.2015
was held simultaneously at Delhi constituted a three member committee on

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PM Shri Narendra Modi visiting the Exhibition put up by Communication at National Media Centre
DAVP in Chandigarh on 2nd International Yoga Day on 19th August, 2016, which was a
joint endeavour of Press Information
06.04.2016 to address the issues related Bureau, New Media Cell and Facebook.
to Content Regulation in Government Over 250 officers from various Ministries
Advertising. The committee is chaired by and Departments of the Government
Shri B.B. Tandon, Former Chief Election participated in the workshop.
Commissioner of India. ●● Shri M. Venkaiah Naidu addressed the
●● Minister of State for Information & officers of I&B, Housing & Urban Poverty
Broadcasting, Col. Rajyavardhan Alleviation and Urban Development
Rathore inaugurated the Workshop on Ministries on 30th November, 2016
Effective Use of Facebook for Government regarding the steps being taken by
the Government to promote less cash
economy and encourage digital and online
transactions.
●● As part of the activities under Swachh
Bharat Mission, the Ministry of I&B has
prepared a Calendar containing month-
wise activities to be undertaken by the
Ministry and its Media Units w.e.f the
month of September, 2016 onwards. This
calendar not only focuses on physical
cleanliness of work place and surrounding

HMSIB Col. Rajyavardhan Singh Rathore at the inauguration of workshop on effective use of Facebook for
Government Communication

Highlights of the Year 9

premises but also cleanliness of pendency ●● A book titled “Courts of India: Past to
of receipt/ files by way of prompt disposal Present” published by the Publications
of matters relating to general public, Division was released on the occasion of
clients and other Government Ministries/ Constitution Day on 26th November, 2016
Departments. by the Chief Justice of India, Justice T S
●● Ministry introduced various Policy Thakur and Shri Ravi Shankar Prasad,
Initiatives in the Information sector: Minister for Law & Justice and Electronics
o A New Print Media Advertisement and Information Technology. The book is
published under the expert guidance of an
Policy for DAVP was brought out with Editorial Board constituted by the Hon’ble
the objective to promote transparency Supreme Court.
and accountability in issuing of
Government advertisements in print ●● Shri M. Venkaiah Naidu, Minister of
media and weeding out ghost/irregular Information and Broadcasting addressed
newspapers. Policy introduced a all officials of Ministry of Information
transparent New Marking System and & Broadcasting and its media units at
Circulation Verification Procedure for National Media Centre on 29th July, 2016
empanelment of Newspapers/Journals wherein the expectations from officials
with DAVP. such as focus on Results, Transparency,
o New Business Policy for Publication Accountability, Discipline and Enabling
Division with the objective to work environment were impressed upon.
streamline business practices in
line with the contemporary trends ●● The Press Information Bureau, a media
prevailing in publications industry. unit under the Ministry of I&B organised
The policy aims to promote online Regional Editors Conferences to reach out
readership and sale of books through to Regional Media and create awareness
e-commerce platforms. about the Developmental Schemes /
o New Policy guidelines for Central Initiatives of the Government of India.
Government advertisements on o Shri M Venkaiah Naidu inaugurated
online platform have been issued on the two day Regional Editors
24.5.2016 which set out criteria for Conference for southern States and
empanelment of suitable agencies Union Territories at Chennai on 1st
and Rate fixation for advertisements September, 2016.
on websites. o Regional Editors’ Conference for
o Shri M. Venkaiah Naidu released North and North Eastern States
the book titled ‘In The Footsteps of was organized in Chandigarh on
Mahatma: Gandhi and Sanitation’ 17th October, 2016. The conference
authored by eminent Gandhian witnessed participation from various
scholar, Professor Sudarshan Iyengar, Unioin Ministers and about 90 editors
which compiles Gandhiji’s views from States.
and speeches on the importance o Ministry of I&B in collaboration with
of sanitation in the country. The Ministry of Finance organised a two
Minister also released 25 e-Books day Economic Editors Conference
on Mahatma Gandhi brought out by 2016 (EEC-2016) on 10th -11th Nov.,
Publications Division, including the 2016 in Delhi. Around 60 Economic
eBook ‘Mahatma’, one of the most Editors from different parts of the
noted biographies of Gandhiji, by DG country were present.
Tendulkar (8 volumes).
●● A special event was organized by Song
and Drama Division, a media unit under

10 Annual Report 2016-17

Ministry of I&B at Parliament House lawns, ●● In order to provide a strong platform for
New Delhi on the 125th Birth Anniversary expression of cultural identities and for
of Baba Saheb Dr. Bhim Rao Ambedkar, creating greater awareness regarding
depicting his life and events.  North Eastern Region, a new dedicated
BROADCASTING WING Doordarshan channel Arun Prabha would
●● The President of India, Shri Pranab be launched soon which would show
Mukherjee launched Akashvani’s Maitree richness, variety and diversity of local
Channel in Kolkata, West Bengal on August culture and would seamlessly integrate
North East with the entire country.
President, Shri Pranab Mukherjee addressing at the
inauguration of the Akashvani's Maitree Service in ●● Minsitry of I&B has successfully resolved
Bangla for listeners in Bangladesh, in Kolkata on most of the legal challenges pertaining
to Cable TV Digitization: The cable TV
August 23, 2016. Digitization has been achieved in all urban
areas. Remaining subscribers in phase III
23, 2016, which is an exclusive service have been given an additional time of one
for Bangladesh and Bengali diaspora. month till 31st Jan, 2017 to switch over to
Akashvani Maitree and its multimedia digital format completely.
website is a unique venture and initiative
of All India Radio not only for the Bengali ●● Ministry of I&B has successfully completed
listeners in West Bengal, Bangladesh and the second batch of FM Phase III auctions
the adjoining areas but the entire Bengali for 48 cities to increase reach of FM Radio
speaking Diaspora living in different parts all over India. Earlier the Ministry had
of the globe. successfully completed FM Auctions for
●● The Ministry has simplified Annual Renewal Batch 1 of Phase III in 2015.
process for existing TV Channels as part
of “Ease of Doing Business”, benefitting ●● Ministry this year launched live streaming
a total of 963 Channels and Teleports. on multimedia website and mobile app
Broadcasters who already possess the of Balochi service of External Services
permission for Uplinking or Downlinking Division of All India Radio. Airworldservice
can continue their operations by simply mobile platform for foreign and Indian
paying the annual permission fee. language services of External Services
●● In a major push to Community Radio Division on Android and iOS was also
movement, I&B Minister Shri M Venkaiah launched.
Naidu announced the increased subsidy
for setting up of Community Radio Stations FILMS WING
from 50 % to 90% in the North Eastern ●● Shri M Venkaiah Naidu, I&B Minister
States and 75% in other States, subject to
a maximum limit of R 7.5 lakhs. and Mr. Hasanul Haq Inu, Minister of
Information, Government of People’s
Republic of Bangladesh agreed to
cooperate and collaborate on a range of
issues, including a proposal for a joint AV
co-production agreement between the two
countries and collaboration in organising
Film Festival of India in Bangladesh and a
Bangladesh Film Festival in India.
●● The Ministry organized a Short Films
Competition on the theme “Swachh
Bharat” that showcased inspiring stories
and helped generated awareness among
citizens about sanitation and its linkages

Highlights of the Year 11

President Shri Pranab Mukherjee presenting the Dada Saheb Phalke Award to veteran actor Shri Manoj Kumar

with public health. A total of 4346 entries financial assistance to the films which
in more than 20 languages were received would be selected in any competition
from across the country. The Directors of section of an International Film Festival
the top ten films were given cash awards of repute or for being India’s official
of INR 10 lakhs (first film), 5 lakhs (next nomination to the Academy Awards under
three films) and 2 lakhs respectively (last Foreign Film Category for promotional
6 films), while the next ten were awarded activities.
consolation certificates. ●● The Ministry of I&B has constituted the
●● The Government has set up the Film Most Film Friendly State Awards with
Facilitation Office (FFO), which is a the objective to encourage the State
step towards facilitating single window Governments to support the film industry.
clearance for film makers, promote India The award aims to sensitize the Indian
as a filming destination and provide states towards film tourism, advantages of
the platform for film tourism in the bringing in foreign filmmakers to shoot in
country. This initiative also addressed the their state, promote India as a preferred
requirement of prospective film makers filming destination as well as encourage
who were keen to utilize India’s platform the growth of the film industry. A cash
for filming purposes. The FFO, acts as component of R 1-crore shall also be given
a facilitation point for film producers to the 'Most Film Friendly State'.
and assist them in obtaining requisite ●● Directorate of Film Festivals, a media unit
permissions, disseminate information on under the Ministry of I&B organised the
shooting locales as well as the facilities 1st ever BRICS Film Festival at the Siri Fort
available with the Indian film industry for Auditorium Complex from September 2nd
production/post production. to September 6th, 2016. The Film Festival
●● The Ministry has set up a Film Promotion was part of run up events to the BRICS
Fund to promote Indian cinema in the Summit held in Goa in October 2016. The
International Film Festivals, to provide festival showcased an amalgamation of

12 Annual Report 2016-17

Governor of Goa, Smt. Mridula Sinha and the Minister for Defence, Shri Manohar Parrikar lighting the
lamp at inauguration of 47th IFFI. HMIB Shri Venkaiah Naidu also seen

culture, films, song & dance and food of of the European Union of India. The
the 5 member countries, Brazil, Russia, festival, from 30th July to 6th August,
India, China and South Africa. 2016, featured the screening of 23
films.
●● The Ministry of I&B organised many film ●● A Committee of Experts headed by Shri
festivals as a medium to promote people to Shyam Benegal was constituted on 1st
people contact between friendly countries January, 2016 to recommend broad
guidelines/ procedures which would
o Minister of State for Information & set principles to guide the Board with
Broadcasting Col. Rajyavardhan respect to certification of films. The
Rathore inaugurated the Iranian Film Committee submitted first part of its
Festival at Siri Fort Auditorium, New report in April, 2016 and final part in
Delhi on 16th July, 2016. The festival June, 2016. The recommendations of the
was organized as a part of cultural Committee broadly cover the areas related
exchange programme to mark the 60 to simplification of certification process,
years of India-Iran Cultural ties. The no system of imposing excision by CBFC,
festival held from July 17th – 19th, Regional and Central Advisory Panels to act
2016, showcased 14 films of the as a panel for the Examining Committee
acclaimed and award winning film and the Revising Committee respectively,
makers from Iran. composition and role of CBFC Board,
new certification categories, role of CEO
o Col. Rajyavardhan Rathore and Regional Officers in the certification
inaugurated the European Union process, guidelines for certification etc.
Film Festival on 30th July, 2016 ●● An exhibition on the theme “Indian
at Siri Fort Auditorium, New Delhi. Shakespeare on Screen” was held from
The festival was organized by DFF
in collaboration with the delegation

Highlights of the Year 13

HMIB, Shri M. Venkaiah Naidu briefing the media, at the Closing Ceremony of 1st BRICS Film Festival.
HMSIB is also seen

27th April to 29th April 2016 in Asia with ELTIS (Symbiosis) & NFAI from 22nd
House in Central London to commemorate April to 25th April 2016.
the 400th Death Anniversary of William
Shakespeare. NFAI provided soft images of ●● A Film Appreciation Course was jointly
photos, wall posters of pertinent 15 films organized by National Film Archive of
ranging from 1935 to 2006. An Exhibition India (NFAI) and Federation of Film
on the same theme was also displayed at Societies of India (FFSI) from 18th – 24th
the NFAI during its festival ‘Shakespeare September, 2016 at the NFAI. The medium
on Screen’, which was held in collaboration of instruction was Marathi.

14 Annual Report 2016-17

Minister for I&B Shri Venkaiah Naidu releasing a book at the felicitation ceremony of Swachh Bharat
Short Film Festival. MoS I&B Col. Rathore and Secretary I&B Shri Ajay Mittal are also seen.

Highlights of the Year 15

Governor of Goa, Smt. Mridula Sinha, HMIB, Shri M. Venkaiah Naidu, Shri Manohar Parrikar,
the Chief Minister of Goa, Shri Laxmikant Parsekar at IFFI 2016 Inaugural Ceremony

16 Annual Report 2016-17

1 AN OVERVIEW

The Ministry of Information and bodies and PSU’s. The Main Secretariat of
Broadcasting, through the mass the Ministry is headed by a Secretary who
communication media comprising radio, is assisted by one Additional Secretary, one
television, films, press and print publications, Additional Secretary & Financial Advisor
advertising and traditional modes of (AS&FA), one Senior Economic Advisor, one
communication such as dance and drama, Economic Advisor, one Chief Controller of
plays an effective role in helping the masses Accounts and four Joint Secretaries. There
to have access to free flow of information. are 15 posts of the level of Director/Deputy
The Ministry is involved in catering to the Secretary, 25 posts of Under Secretary level
entertainment needs of various age groups and [including Deputy Director (EW) and Deputy
focusing attention of the people on issues of Director (OL)], 1 Sr. PPS, 5 PPS, 59 posts of
national integrity, environmental protection, other Gazetted Officers and 257 non-gazetted
health care and family welfare, eradication posts in the different wings of the Main
of illiteracy and issues relating to women, Secretariat.
children, minority and other disadvantaged The Information Wing under the Joint
sections of the society. The Ministry is divided Secretary (Policy & Administration) handles
into four wings i.e., the Information Wing, policy matters of the press and the print
the Broadcasting Wing, the Films Wing, and media and publicity requirements of the
the Integrated Finance Wing. The Ministry Government. This Wing also looks after the
functions through its 21 Media Units/ general administration of the Ministry.
attached & subordinate offices, autonomous

Shri M. Venkaiah Naidu releasing the Government of India Calendar-2017 with
theme-Mera Desh Badal Raha Hai, Aage Badh Raha Hai. MoS I&B is also seen

An Overview 17

The Broadcasting Wing under Joint Secretary The Division under Joint Secretary
(Broadcasting-I) and Joint Secretary (Broadcasting-II) handles matters relating
(Broadcasting-II) handles matters relating to to hardware and software development
the Electronic Media and the regulation of which includes upgradation and expansion
the content of private TV channels as well as of All India Radio and Doordarshan. In
the programme matters of All India Radio and addition it also handles matters pertaining
Doordarshan. to formulation of policies and framing up of
The Division under Joint Secretary rules and regulations for the Broadcasting
(Broadcasting -I) handles matters pertaining Sector, which also include public service
to issue of licenses/registrations for broadcasting and FM Radio.
uplinking/downlinking of TV channels, new The Film Wing under Joint Secretary (Films)
TV programmes, Multi System Operators handles matters relating to the Film Sector. It
(MSOs) for operation of Digital cable services, is involved in the production and distribution
DTH operations, Headend In the Sky (HITS) of documentary films, development and
operation, TRP agencies etc. Regulation of promotional activities relating to the film
content by Private TV channels, facilitation industry including training, organization of film
in the implementation of Digitisation of festivals, import and export regulations, etc.
the Cable TV network and strengthening of The Integrated Finance Wing under AS&FA
Community Radio Movement in India are other looks after the financial aspects of the Ministry.
key functions. Electronic Media Monitoring AS&FA is assisted by CCA and DS (Finance).
Centre (EMMC), which is a subordinate office, Economic Wing, headed by Senior Economic
functions under the Administrative control of Adviser, looks after matters on Plan, Budget,
this Division. Plan Coordination, RTI Matters, DBT, e-Office,
The JS (B-1) also handles the Social Media O&M Activities and Periodic reporting on
Cell/New Media Wing of the Ministry which various issues to Cabinet Secretariat through
deals with utilization of the social media online portal. Senior Economic adviser also
platforms for communication of government looks after the work of the Parliament Cell of
with the public as also for creating public this Ministry.
opinion.

Minister for Information & Broadcasting, Shri M. Venkaiah Naidu
addressing at the Bharat Parv Celebrations in New Delhi

18 Annual Report 2016-17

FIELD FORMATION OF THE MINISTRY OF Public Sector Undertakings
INFORMATION AND BROADCASTING 1. Broadcasting Engineering Consultants
The Ministry is assisted and supported in its
activities through 13 Attached & Subordinate India Limited
offices, 6 Autonomous Organizations and 2
Public Sector Undertakings 2. National Films Development Corporation
Attached/Subordinate offices
1. Press Information Bureau Mandate of the Ministry of Information
2. Directorate of Advertising and Visual Publicity and Broadcasting
3. Registrar of Newspapers for India ●● News Services through All India Radio
4. Directorate of Field Publicity
5. Publications Division (AIR) and Doordarshan (DD) for the people
6. New Media Wing including Indians abroad.
7. Song and Drama Division ●● Development of Broadcasting and
8. Photo Division Television
9. Electronic Media Monitoring Centre ●● Development and promotion of film
10. Films Division industry.
11. Central Board of Films Certification ●● Organization of film festivals and cultural
12. National Film Archive of India exchanges for the purpose.
13. Directorate of Film Festivals ●● Advertising and Visual Publicity on behalf
Autonomous Organizations of the Government of India and to get
1. Press Council of India feedback on publication.
2. Indian Institute of Mass Communication ●● Administration of the Press and
3. Prasar Bharati (Broadcasting Corporation Registration of Books Act, 1867 in respect
of newspapers.
of India) ●● Administration of the Cinematograph Act,
4. Film and Television Institute of India, Pune 1952 in respect of certification of films.
5. Satyajit Ray Film and Television Institute, ●● Broadcast Monitoring and Administration
of the Prasar Bharati (Broadcasting
Kolkata Corporation of India) Act, 1990 (25 of 1990).
6. Children's Film Society of India ●● Cable Television Networks (Regulation)
Act, 1995 (7of 1995).
HMIB Shri M. Venkaiah Naidu lighting the lamp to ●● Administration of the Press Council Act,
inaugurate the 4th biannual photo exhibition of all 1978 (37 of 1978).
●● Cadre management of the Indian
India Working News Cameramen’s association Information Service (Groups ‘A’ & ‘B’)
●● Dissemination of information about India
within and outside the country through
publications on matters of national
importance.
●● Research, reference and training to assist
the media units of the Ministry.
●● Financial assistance to distinguished
artistes, musicians, instrumentalists,
dancers, dramatists, etc. who have
substantially contributed to the Ministry’s
institutions.
●● International relations in respect of
broadcasting and news services.

An Overview 19

HMIB Shri Venkaiah Naidu, HMSIB Col. Rathore and Prasar Bharati
Chairman Dr. Surya Prakash at Akashwani Annual Awards

20 Annual Report 2016-17

2 ROLE AND FUNCTIONS OF THE
MINISTRY

The Ministry of Information and II. CABLE TELEVISION POLICY
Broadcasting, has the following role and ●● Cable Television Networks (Regulation)
functions in respect of information, education
and entertainment to be executed: Act, 1995 (7 of 1995).

I. BROADCASTING POLICY AND III. RADIO
●● All business connected with All India
ADMINISTRATION
Radio embracing news services in the
●● All matters relating to radio and television home programmes, programmes for the
broadcasting within the Union including foreign countries and Indians overseas,
regulation of the use of All India Radio and radio journals, research in the field of
Doordarshan by recognised national and broadcast engineering, monitoring of
regional political parties during elections foreign broadcasts, programme exchange
to the Lok Sabha and State Assemblies and transcription services, supply
and procedure to be followed by the of community receiving sets to State
official electronic media during periods Governments under the community
of national mourning on the demise of a listening scheme, etc.
high dignitary. ●● Development of radio broadcasting
throughout the Union, installation
●● The enunciation and implementation of and maintenance of Radio Stations
the law relating to radio and television and Transmitters and operation of
broadcasting in India by private Indian broadcasting services.
companies or Indian nationals.

●● Broadcast Monitoring and Administration
of the Prasar Bharati (Broadcasting
Corporation of India) Act, 1990 (25 of
1990).

●● All matters relating to the Indian
Broadcasting (Programme) Service and
the Indian Broadcasting (Engineering)
Service until they are handed over to
Prasar Bharati.

Inauguration of Baluchi Website by All India Radio

HMIB Shri Venkaiah Naidu, HMSIB Col. Rathore along IV. DOORDARSHAN
with Senior officers from MIB, HUPA & UD ●● Exchange including cultural exchange of

television programmes.

●● Development of television throughout
the Union, including installation,
maintenance and operation of television

Role and Functions of the Ministry 21

Programme Production Centres and external publicity.
Transmitters, and operation of television ●● Preservation of films and filmic materials.
services. ●● Organisation of International Film
●● Promotion of production of television
programmes outside Doordarshan. Festivals in India and participation of
India in International Film Festivals
V. FILMS abroad.
●● Legislation under entry 60 of the Union ●● Organisation of Film Festivals under
Cultural Exchange Programmes.
List, viz., 'Sanctioning of Cinematograph ●● Film society movement.
films for exhibition'.
●● Administration of the Cinematograph Act, VI. ADVERTISING AND VISUAL PUBLICITY
1952 (37 of 1952). ●● Production and release of advertisements
●● Import of feature and short films for
theatrical and non-theatrical viewing. on behalf of the Government of India.
●● All matters relating to film industry,
including developmental and promotional VII. PRESS
activities thereto. ●● Presentation and interpretation of the
●● Promotion of good cinema by institution of
National Film Awards for films produced policies and activities of the Government
in India. Assistance through the National of India through the medium of the press.
Film Development Corporation Limited. ●● Advising Government on information
●● Production and distribution of problems relating to the Press, keeping
documentaries and newsreels and other Government informed of the main trends
films and film strips for internal and of public opinion as reflected in the Press
and liaison between Government and the
Press.

HMIB Shri Venkaiah Naidu, HMSIB Col. Rathore releasing the Poster for 47th IFFI in New Delhi
22 Annual Report 2016-17

●● Publicity to and for the Armed Forces. works, etc.
●● General conduct of Government ●● Building up of a compendium of

relations with the Press excluding the knowledge on important subjects and to
administration of sections 95 and 96 of prepare guidance and background notes
the Code of Criminal Procedure, 1973 (2 on current and other topics for the use of
of 1974). the Media Units of the Ministry.
●● Administration of the Press and
Registration of Books Act, 1867 (25 of X. MISCELLANEOUS
1867) relating to Newspapers. ●● Publicity for the policies and programmes
●● Administration of the Press Council Act,
1978 (37 of 1978). of Government of India.
●● Allocation of Newsprint to Newspapers. ●● Administration of Journalists, Welfare

VIII. PUBLICATIONS Fund.
●● Production, sale and distribution of ●● Financial assistance to distinguished

popular pamphlets, books and journals musicians, both vocal and instrumental,
on matters of national importance for dancers and dramatists who have
internal as well as external publicity, with contributed substantially to the success
a view to imparting to the general public of All India Radio and other units of the
at home and abroad upto date and correct Ministry or their survivors in indigent
information about India. circumstances.
●● All matters relating to the Asia-Pacific
IX. RESEARCH AND REFERENCE Broadcasting Union, Commonwealth
●● To assist the Media Units of the Ministry Broadcasting Association and the Non-
Aligned News Agency Pool.
of Information and Broadcasting in ●● Cadre management of the Indian
collection, compilation and preparation of Information Service (Groups 'A' & 'B').
material involving research into published

Role and Functions of the Ministry 23

HMIB Shri Venkaiah Naidu addressing on the occassion of Rashtriya Ekta Diwas
24 Annual Report 2016-17

3 NEW INITIATIVES OF THE
MINISTRY

New Advertisement Policies for Print ●● Simplification of Annual Renewal
Media, Internet and Pvt. FM Radio Stations process for existing TV Channels as
●● A New Print Media Advertisement Policy part of “Ease of Doing Business”: The
Ministry has completely done away with
for Directorate of Advertising & Visual the process of obtaining an “Annual
Publicity (DAVP) with the objective to Renewal” for TV channels in the current
promote transparency and accountability form. A total of 963 Channels and
in issuing of advertisements in print media Teleports shall benefit from this decision.
has been framed. The policy introduces a Broadcasters who have been given the
New Marking System for newspapers to permission for Uplinking or Downlinking
incentivize those with better professional can continue their operations by simply
standing. The policy also focuses on paying the annual permission fee upto
streamlining release of Government 60 days before the due date, which by
advertisements and to promote equity itself will be treated as permission for
and fairness among various categories continuation of the channel for a further
of newspapers/periodicals. Other key period of one year.
highlights of the policy are incentivizing
all categories of Newspapers and ensuring Government Advertising – Formation of 3
quick and timely payment by client Member Committee :
Ministries to DAVP. Ministry of Information & Broadcasting in
compliance with the Hon’ble Supreme Court
●● Policy guidelines regarding Central directions dated 13.05.2015 constituted a three
Government advertisements on online member committee on 06.04.2016 to address
platform have been issued on 24.5.2016 the issues related to Content Regulation in
which sets out criteria for empanelment Government Advertising. The committee is
of suitable agencies and Rate fixation for chaired by Shri B.B. Tandon, Former Chief
advertisements on websites. The aim of Election Commissioner of India and members
the guidelines is to devise principles and of the committee includes Shri Rajat Sharma,
instruments to streamline the release of Chairman and Editor-in-Chief of India TV and
Government advertisements on websites. Shri Piyush Pandey, Executive Chairman and
Creative Director, South Asia, Ogilvy & Mather.
●● The new Policy guidelines for Pvt. FM As per the Terms of Reference, the Committee
Radio Stations for DAVP were released on would, inter-alia, address complaints from the
11.08.2016. The new policy, contains (i) general public of violation on the implementation
empanelment of Pvt.FM Radio Stations on of the guidelines set out by Hon’ble Supreme
the basis of minimum broadcast period, Court. The Committee would also take suo
for which copy of grant of permission motu cognizance of any violation / deviation of
agreement with Ministry of Information the guidelines of Hon’ble Supreme Court and
and Broadcasting and copy of valid recommend corrective action to the Ministry /
wireless operating license by Ministry of Department.
Communications etc. are required; and (ii)
fixation of city category specific rates on Editors Conferences organized :-
the basis of population and listenership ●● Two day Regional Editors Conference
data provided by Indian Readership for southern States and Union
Survey, 2012.

New Initiatives of the Ministry 25

Territories was organised at Chennai for Women and Child Development,
on 1st September, 2016. The Smt. Maneka Sanjay Gandhi and
conference was inaugurated by Shri Minister of State for Prime Minister
M Venkaiah Naidu, Minister for Office, Personnel and Public
Information and Broadcasting. The Grievances & Pensions, Development
Conference, organized by the Press of North Eastern Region, Dr. Jitender
Information Bureau, was aimed at Singh participated on the first day
sharing with the senior journalists of the Conference. On the Second
of the southern States and Union Day (18th October, 2016), Minister
Territories, the perspectives of for Agriculture, Shri Radha Mohan
performance under new initiatives of Singh, Minister of Road Transport &
the Government of India in sectors Highways and Shipping, Shri Nitin
pertaining to Urban Development, Gadkari and Minister for Consumer
Information Technology, Coastal Affairs, Food & Public Distribution,
security, Commerce and Industry and Shri Ram Vilas Paswan, presided
Shipping and Highways Development. over different sessions. Around 90
About 100 media persons attended Editors from the states of Jammu &
the conference. Kashmir, Punjab, Haryana, Himachal
●● A two-day long Regional Editors’ Pradesh, Uttarakhand, Uttar Pradesh,
Conference for North and North Assam, Tripura, Manipur, Mizoram
Eastern States organized by Press and Chandigarh took part in the
Information Bureau in Chandigarh conference.
on 17th October, 2016. Union ●● A two day Economic Editors
Home Minister Shri Rajnath Singh Conference 2016 (EEC-2016) was
and Governor of Punjab and UT of organized by Press Information
Chandigarh Shri V.P. Singh Badnore Bureau in collaboration with Ministry
inaugurated the Conference. Minister of Finance on 10th -11th Nov., 2016 in

HMIB Shri M. Venkaiah Naidu addressing at the Economic Editors Conference- 2016.
Shri Arvind Panagriya and PDG, PIB are also seen

26 Annual Report 2016-17

Delhi. Union Ministers of Commerce HMSIB Col. Rathore distributing awards at
& Industry, Railways, Road Transport the Swachh Bharat Short Film Festival
and Highways, Petroleum and
Natural Gas, Information Technology at Siri Fort Auditorium. The First
participated in the conference where prize was awarded to Shri Katyanan
around 60 Economic Editors from Shivpuri from Maharashtra for the film
different parts of the country were ‘Murga’. The second prize was given
present. to Shri Sudanshu Sharma, Shri KVK
First BRICS Film Festival Kumar and Shri Akshay Danavale for
The first ever BRICS Film Festival was their films ‘Nahna Doot’, ‘Chembuku
organized at Sirifort Auditorium Complex, New Moodindi’ (The Dying Vessel) and
Delhi during 2nd September to 6th September, ‘Sarkarmi Rati Wadho!’ respectively.
2016. The Festival witnessed grand opening The third prize was awarded to six
ceremony, closing ceremony and screening of entries. The Directors of the top ten
films for BRICS countries. The Competition films were given cash awards of R10
section of the festival had 20 films, with 4 films lakhs (first film), 5 lakhs (next three
from each of the BRICS nations. Indian film films) and 2 lakhs respectively (last
“Thithi” bagged the Best Film Award in the 6 films), while the next ten were
BRICS Festival. During the Festival, cultural awarded consolation certificates. Jury
performances were also organized every evening Members for the awards were eminent
from India, Russia, South Africa, Brazil and theatre personality and film actor –
China. producer Ms. Vani Tripathi, award-
Gandhi Jayanti celebrations and Swachh winning filmmaker Ms. Gitanjali Rao,
Bharat Mission anniversary: and celebrated advertising personality
●● Swachh Bharat Short Film Festival Mr. Prahlad Kakar. On the occasion,
was organised by the National Film the Minister also announced that
Development Corporation. Short films eminent filmmakers like Shri Madhur
with a duration of 1-3 minutes were Bhandarkar, Shri Radhakrishna
invited and a total of 4346 entries in Jagarlamudi, Shri Prasoon Pandey,
more than 20 languages were received Shri Ramesh Sippy and Shri Shoojit
from across the country. Winners were Sircar had kindly consented to
felicitated at a function on 2.10.2016 produce films on Swachh Bharat
providing support and creative ideas
HMIB Shri M. Venkaiah Naidu paying respects to the movement.
to Father of the Nation at Rajghat ●● The Exhibition Wing of Directorate
of Advertising & Visual Publicity

New Initiatives of the Ministry 27

organized an Exhibition titled redressal of pending matters from public/
“Mahatma Gandhi – Life History” clients and other Government departments/
from 1.10.2016 to 4.10.2016 in offices. While regular cleaning work goes on
Chennai. Minister of Information in the offices, one particular area has been
and Broadcasting, Shri M. Venkaiah given special attention every month as per
Naidu, Minister for Information & the Calendar so that the office environment
Public Relations, Tamil Nadu, Shri is improved. The activities which are to be
Kadambur Raju and many other undertaken by the Ministry are recording and
senior officials from the Ministry of review of files and disposal of waste papers
Information & Broadcasting also / documents, disposal of old condemned /
participated in the Exhibition. unusable stores / stock articles of all types,
●● Minister of Information and viz. electronics/ electrical/ mechanical /
Broadcasting, Shri M. Venkaiah Naidu automobiles / furniture and fixtures, disposal
released a book titled ‘In The Footsteps / settlement of pending audit paras and related
of Mahatma : Gandhi and Sanitation’ matters, disposal / settlement of pending court
authored by eminent Gandhian cases, updation of service records / personal
scholar, Professor Sudarshan Iyengar, files, completion of Disciplinary Proceedings
which compiles Gandhiji’s views and review of pending grievances.
and speeches on the importance
of sanitation in the country. The National Museum of Indian Cinema:
Minister also released 25 e-Books 1st phase of the Museum has been curated
on Mahatma Gandhi brought out by in Gulshan Mahal, a heritage building. The
Publications Division, including the construction work of 2nd phase, a new building
eBooks of ‘Mahatma’, one of the most block adjacent to Gushan Mahal is almost
noted biographies of Gandhiji, by DG complete and curation work is currently in
Tendulkar (8 volumes). progress. The Museum is likely to be ready by
July, 2017.

HMIB Shri M. Venkaiah Naidu releasing e-versions of books Computerization of Inventory management
on Mahatma Gandhi published by Publications Division The Publications Division signed a
Memorandum of Understanding (MoU) with
Swachhta Calendar of the Ministry: Broadcasting Engineering Consultants India
The Ministry of I&B, as one of its activities Limited (BECIL) to achieve computerization
under Swachh Bharat Mission, has devised of Sales Inventory & Royalty, Networking of
a Swachhta Calendar which focuses on Regional Sales Emporia and Yojana offices
cleanliness of physical environment as well as with headquarter at Delhi. The project shall
disposal of unnecessary files/ receipts, prompt facilitate complete Business Process Re-
Engineering by providing e-solution to sales,
stock assessment and replenishment and
provide a platform for online interaction with
Authors and customers.

●● Commemoration of the completion of
two years of Government: Ministry of
Information and Broadcasting undertook
several activities on all available media
platforms to showcase the initiatives and
achievements of the Government. DAVP
under the theme “Mera Desh Badal Raha

28 Annual Report 2016-17

HMIB Shri M. Venkaiah Naidu and HMSIB Col. Rajyavardhan Rathore
addressing officers of the Ministry of I&B, UD and HUPA

Hai Aage Badh Raha Hai” launched a chronologically; Features; Infographics;
multimedia campaign utilizing media Success Stories; Webcasts of various
vehicles like Print, Electronic (TV & Press Conferences; Links to Twitter Feed
Radio), outdoor and exhibition. DAVP on #TransformingIndia, Facebook and
also printed 1.39 crore copies of YouTube Channel of PIB and a Feedback
material which includes ‘Transforming Section. PIB also organized 11 Press
India Kit with 7 folder’ and overarching Conferences held in Delhi with the Union
folder ‘Transforming India’. Specific Ministers.
programmes were also organized by
Directorate of Field Publicity and Song ●● Establishment of a Film and Television
and Drama Division at the field level. The Institute in Arunachal Pradesh:
Press Information Bureau (PIB) collected Government is considering establishment
a number of success stories across the of National Film and Television Institute in
country on various flagship programmes, Arunachal Pradesh as one of its initiatives
innovative projects and schemes of the for overall development of North Eastern
Government which was made available Region of the country and to encourage
on a special webpage – Transforming talent among youngsters of the North
India – Desh Badal Raha Hai - which was East in the sector of film and television.
a one-stop information source for the The land for this purpose has formally
Media on the initiatives and achievements been handed over by State Government of
of the NDA Government at the Centre in Arunachal Pradesh to Ministry of I&B on
the last two years. The Webpage hosts 25.08.2016. The Administrative approval
Achievements of Government - Ministry for the project has also been issued on
Wise, Sector Wise and Cabinet Decisions 16.12.2016. The project is likely to be

New Initiatives of the Ministry 29

completed by 2020. International Film Festivals, so as to help
●● Setting up of Arun Prabha Channel: filmmakers to promote their work across
the globe. The Film Promotion fund
In order to provide a strong platform for would provide financial assistance to
expression of cultural identities and for the films which would be selected in any
creating greater awareness regarding competition section of an International
North Eastern Region, a new dedicated Film Festival of repute or for being India’s
Doordarshan channel Arun Prabha would official nomination to the Academy
be launched soon which would show Awards under Foreign Film Category
richness, variety and diversity of local for promotional activities. Directorate of
culture and would seamlessly integrate Film Festivals has been designated as
North East with the entire country. the nodal agency for implementing this
●● Setting up of Film Promotion Fund: initiative based on the recommendations
The Ministry has set up a Film Promotion of a panel of experts constituted by the
Fund to promote Indian cinema in the Government.

30 Annual Report 2016-17

Minister for I&B Shri Venkaiah Naidu & MoS I&B Col. Rathore visiting the exhibition at the release of
Government of India Calendar-2017 and Press in India Report 2015-16

New Initiatives of the Ministry 31

President, Shri Pranab Mukherjee releasing the book “Life at Rashtrapati Bhavan”in presence of
Vice President, Sh M. Hamid Ansari and PM Sh Narendra Modi

32 Annual Report 2016-17

4 ACTIVITIES UNDER
INFORMATION SECTOR

The Information Wing of the Ministry mainly reaction as reflected in the media.
handles policy matters of the print media and
publicity requirements of the Government. Vision Of PIB
This Wing also looks after the general ●● To disseminate information on the
administration of the Ministry and the cadre
of Indian Information Service. These activities policies, programmes and achievements of
are undertaken under information sector Government for educating & empowering
through following Media Units: the people of India.
●● PIB disseminates information through
PRESS INFORMATION BUREAU different modes of communication viz.
Press Releases, Press Notes, Feature
The Press Information Bureau (PIB) is the Articles, Backgrounders, Photographs and
nodal agency of the Government of India to archival material available on Bureau’s
disseminate information to the print and website. In addition, the Bureau organises
electronic media on government policies, Press Briefings, Press Conferences, and
programmes, initiatives and achievements. Interviews and undertakes conducted
It functions as an interface between the Press Tours etc. for the purpose. Press
Government and the media and also provides Releases, Press Notes etc are released in
feedback to the Government on people’s English, Hindi and Urdu and subsequently
translated in other Indian languages to

HMIB Shri Venkaiah Naidu addressing a press conference on 47th IFFI
Activities under Information Sector 33

reach out to thousands of newspapers, seven (27) Branch Offices, including an
news agencies and media organizations Information Centre, to cater to information
across the country. needs of the regional media. In addition to
●● PIB Officers have been providing the release of publicity material issued from
requisite service to their respective the Headquarters in the local language,
Ministries and have been in turn also these Regional and Branch Offices of PIB
meeting the information needs of media in issue original press releases, press notes,
respect of those Ministries. These officers backgrounders etc. for any important event
also advise their respective Ministries organized by Central Ministries or Central
on all matters pertaining to information Public Sector Undertakings in their respective
needs of media and Ministries’ publicity region. These Offices also take up the decisions
requirements. of the Central Government which may be of
●● An officer of the Bureau attached to a special importance, to a particular region
Ministry/ Department is its authorized for focused publicity based on information
spokesperson. He/ she briefs the media on dissemination on sustained basis. The field
policies and programmes of the Ministry/ offices of the PIB play a significant role in:
Department, disseminates information, ●● Disseminating information and providing
answers queries, provides clarifications
and addresses misconceptions and media support to Union Government’s
misunderstandings that may arise. He/ plans, policies and initiatives at the
she analyses public reaction as reflected regional level in local languages.
in the editorials, articles and comments ●● Providing media support to the visiting
in the media in order to keep the Union Ministers and senior officers and for
Ministry/Department informed about the the local events of the Central Ministries/
public opinion and advises the Ministry/ Departments.
Department on its media and IEC strategy. ●● Providing regular feedback on important
matters as projected in regional/local
Organisational Set-Up language media.
PIB has its Headquarters in New Delhi. It ●● Advising on information related matters
is headed by the Director General (Media to the Central Government organizations
& Communication) who is assisted by in the region.
a Director General and eight Additional ●● Organising Vaartalaps – interactions with
Director Generals. Besides, the Bureau has regional media personnel from time to time
Officers in ranks of Directors, Joint Directors, under the Media Outreach programme.
Deputy Directors, Assistant Directors, Media PIB Regional/ Branch offices assume
& Communication Officers and Information central role in facilitating media coverage
Assistants who are attached with different of the President, the Prime Minister, Union
Ministries in order of the Officer’s rank and Ministers and Secretaries on their official
Ministry’s size, importance and sensitivity. visits to a region/ state.
PIB also runs a Control Room (News Room)
at Headquarters to ensure dissemination Prime Minister’s Unit
of information after normal working hours PIB has a dedicated unit for the publicity and
on weekdays from 6.00 pm to 9.00 pm and media support to the Prime Minister’s office.
from 3.00 pm to 9.00 pm on weekends and This unit functions on all days of the year
holidays. including gazetted holidays.
The PM Unit compiles a number of reports
Publicity at Regional Level for PMO, Cabinet Secretariat and other
PIB has eight (8) Regional Offices headed by senior officials of PMO. The PM Unit works
Additional Directors General and twenty- in two shifts from 6.30 am in the morning till

34 Annual Report 2016-17

8.00 pm in the night. Very often, additional elections, election related information is
working hours are required in the late provided to media on regular basis through
evenings/holidays on account of late Cabinet backgrounders and factsheets. To facilitate
meetings/Briefings or other engagements of the coverage of Polling & Counting process
the PM. The Unit reaches out extensively to during General Elections to Lok Sabha
regional/branch offices for ensuring nation- and various State Assemblies , PIB issue
wide publicity efforts, and gathering feedback authority letters on behalf of ECI to National
for perusal of PMO. The activities of the Unit & International media persons based at New
include: Delhi.
●● Preparation of media report for the Prime During General Elections to the Lok Sabha ,
PIB disseminate trends/ results on counting
Minister in a strict timeframe, to be day on real time basis through its special
finalised/ sent by 9.15 am every day. It website by obtaining counting data from the
includes contents from English, Hindi Election Commission of India & the National
and Regional Newspapers. Informatics Centre.
●● Preparation of weekly Magazine Report
●● News clippings for the Cabinet Secretary Initiatives During 2016-17
●● Special Feedback report from Srinagar, PIB took following initiatives during the
for PMO period:
●● Urdu Newspaper feedback, for PMO. ●● Infographics on various initiatives and
●● Organising Cabinet Briefings
●● Issuing and uploading Cabinet decisions achievements of the Government have
on the website; transcribing and uploading been developed, which gave out the
the speeches/statements of the Prime information in a colourful, compact and
Minister on website appealing manner. It may be noted that
●● Issuing Press Releases/statements/ the response to these infographics has
messages, and facilitating coverages been very good. This is evident from the
of select official engagements of the higher engagement rates of the public to
President this content, as compared to the average
●● Organising publicity for Cabinet engagement rate for regular text-based
Secretariat and other councils/ content.
committees/bodies under PMO. ●● Final shape is being given towards
utilization of Twitter cards which would
Information Dissemination during improve branding, increase engagement
Elections and direct more traffic to the PIB website
As regards information dissemination during ●● The revamped PIB website is under
General Elections to the Lok Sabha or construction and is scheduled to be
State Assemblies, PIB provides an effective launched in this year ie 2016. The
interface between the Election Commission website is being designed keeping in view
of India (ECI)and Media. With a view to the centrality of Social Media in today’s
provide information of past General Elections media space.
and Assembly Elections, PIB releases the ●● Embedding of Tweets, Tweet Widgets, and
“Reference Handbook for General Elections” Infographics in traditional press releases
as also Handbooks on Assembly Elections of PIB has been continued.
just after the announcement of election ●● Training sessions are being conducted in
schedule by the Election Commission of order to build the capacities for issue of
India. In addition, during the run-up to multimedia press releases.
●● The panel for Typists and Translators for

Activities under Information Sector 35

the Hindi Unit was revamped on the basis Divas, Swachh Bharat Week etc. Similarly,
of tests conducted. launch of all the major initiatives of the
●● Interactions with various Social Media Government such as Pradhan Mantri Jan
Agencies were conducted so as to better DhanYojana, Swachh Bharat Mission,
equip our Officers in leveraging the Ujwala Yojana etc., are given 360 degree
internet and social media for publicity publicity.
related purposes.
●● Year End Reviews for various Ministries ●● Feedback from media in the form of Daily
and Departments of Government of Media Report to PMO in Hindi and English;
India were issued and wide publicity Daily media feedback to each Ministry by
was facilitated for their achievements. the respective Officers to their Ministries;
Year End Reviews were also translated in Special feedback on special occasions
Hindi, Urdu and Regional languages.
●● Ensuring All India coverage through
Press Information Bureau’s Comprehensive Regional/Branch offices of PIB in
communication strategies major languages i.e. Malayalam, Odiya,
PIB is an interface between the Government Kannada, Telugu, Tamil, Punjabi,
and public through Media for dissemination Gujarati, Marathi, Assamese and Bengali
of initiatives, policies, programmes and in addition to Hindi, English and Urdu.
achievements of Government of India.
Comprehensive communication strategies on ●● Media facilitation through PIB
specific themes apart from regular interaction accreditation including special
with media include the following – accreditation on special occasions like
●● Traditional forms of communication viz. Film festival etc. The Guidelines for press
accreditation are also available on the PIB
press conferences (including through website at www.pib.nic.in.
video) at national and regional levels,
press briefings, press communiqué, ●● Facilitation of media persons to get travel
press releases, features, backgrounders, concession by the Indian Railways by
frequently asked questions (FAQs), verifying their accreditation.
photographs, graphics, invitations, press
tours, Public Information Campaigns ●● Processes applications from media
(PICs), etc. persons for the Journalist Welfare Scheme
●● Arrangements of interviews, special (JWS).
discussions etc. on electronic media.
●● New Social Media platforms such as ●● PIB reaches to last mile through Public
Twitter, YouTube, Facebook, Instagram, Information Campaigns (PICs) in remote
Vine, website, Short Message Service areas, including tribal, backward and
(SMS) are being used. disturbed areas.
●● Issue of press releases and photos of
important events and announcements ●● With the opening up of the air waves,
are followed by SMS alerts, tweets and 24x7 news channels in English, Hindi
telephone calls to the media persons. and other languages have come up in the
●● Special publicity arrangements are made country. PIB is doing video releases which
for important events like Independence facilitate more effective projection of the
Day, Republic Day, General Budget, Government’s point of view through the
Economic Survey, International Films electronic media.
Festival of India (IFFI), Rashtriya Ekta
Social Media Cell
As the official voice of the Government and as
a pioneer in the Indian public sector in use
of social media, PIB has continued to play
an active role in Government communication
through its digital outreach.

36 Annual Report 2016-17

Twitter: PIB’s main Twitter handle @PIB_ PIB Twitter account crossing 9 million followers
India crossed the 1 million follower mark
during this year, the occasion eliciting a
compliment by Twitter India. PIB has been
fast in adopting new types of content and
presentation, in reaching out to and engaging
with citizens, such as Twitter videos, gifs,
polls and Twitter Moments. The @PIBHindi
handle now has close to 20,000 followers.
Besides this, given the potential of regional
language social media, various regional
offices of PIB have also begun to use Twitter
to share local news updates from the Union
Government.

PIB Twitter account being appreciated by Twitter YouTube: PIB’s YouTube channel has
India account attracted around 1 million new views and
more than 6000 new subscribers so far,
In another initiative, PIB Officers in charge in this financial year. Apart from press
of the external communication of various conferences and events held at PIB, New
Ministries of Government of India have Delhi, select events outside Delhi too are now
started to share official updates, using official live-streamed on the channel. The Regional
PIB-authorized Twitter handles. Editors’ Conferences held in Chennai,
Facebook: The current year has witnessed Jaipur and Chandigarh, and IFFI are some
a significant spurt in the fan base of PIB’s examples.
Facebook Page www.facebook.com/pibindia, PIB is present on Instagram as well, where
from around 47K in January 2016 to close to attractive off-beat official photos are
1 lakh at the end of October 2016. This has shared, while the PIB Blog www.pibindia.
been fuelled by adoption of creative means of wordpress.com is used to share features
communication and engagement. All press and soft stories.
conferences held at PIB HQ are now live- Social Media Guidance and Support:
streamed on Facebook (as well as on PIB’s Besides its own outreach, PIB has been
YouTube channel). Social media events such assisting various Ministries and Departments
as Facebook Q&A have also been hosted on of Government of India, in establishing and
the Page on important occasions. managing their social media presence in
a better way. As a part of this guidance, a
workshop on Effective use of Facebook for
Government Communication was organized
by PIB in collaboration with Facebook; the
workshop was inaugurated by MoS, I&B, Col.
Rajyavardhan Rathore.

Press Facilities
The Press Facilities Wing of Press Information
Bureau (PIB) facilitates press by providing
accreditation to media representatives
including foreign media at the Headquarters
in New Delhi. This facilitates them access

Activities under Information Sector 37

PDG, PIB Shri Frank Noronha along with Journalists for the International Yoga Day Press Tour

to information from the government. It environment and facilitate the participation
also facilitates media in various other ways of media persons in the Festival.
like railway concessions, CGHS benefits In IFFI 2015, total of 455 media persons
and through Journalist Welfare Scheme. were accredited out of which were 323
Following are the major activities of the correspondents and 132 camerapersons (still
section undertaken from April 2015 till date. and video). 47 press conferences, 286 one-
on-one interviews, 145 press releases were
Online Accreditation System undertaken besides release of 4 features.
On-line system of accreditation has been Several new initiatives were also taken by PIB
operationalised by PIB from 2010 onwards during IFFI 2015 which include:
to make the process prompt and efficient. ●● Live streaming of press conferences on PIB
The Bureau utilized the process of online
accreditation during 2014-15 successfully. YouTube and simultaneous Question and
The applications are duly processed and Answer(Q&A) sessions on PIB Facebook/
considered by Central Press Accreditation PIB Twitter to enlist larger participation in
Committee (CPAC) for granting fresh press conferences and make them more
accreditation. During the current financial interactive and broad based specially in
year till December 3rd 2015, the total 474 case of foreign films.
Press Accreditation Cards have been issued ●● Live tweeting of Press Conferences and
by the Bureau. event related to IFFI.
●● Special web page with Twitter and
Media Centre at IFFI, Goa YouTube Widget on IFFI 2015.
PIB will be setting up a Media Centre to ●● PIB organized a Facebook Q&A on IFFI
facilitate dissemination information relating with renowned film critic/journalist Shri
to the International Film Festival of India UtpalBorpujari on 12 November 2015 as
(IFFI) 2016 at Goa. This will be a similar a part of pre-event build up.
exercise to the one done in IFFI 2015. The ●● Similarly, PIB also organized Twitter Chat
Media Centre would provide a conducive work

38 Annual Report 2016-17

on IFFI with noted film critic/journalist Shankar Prasad, Minister, Electronics and
Shri Saibal Chatterjee on 17 November Information Technology; session on Coastal
2015. Security & Disaster Management by Shri
●● A series of Twitter Chats with Film O.P. Singh, Director General, NDRF; session
Personalities were also organized during on Urban Development by Sh. M. Venkaiah
the festival. Naidu, Minister, Urban Development,
●● Special Video Playlist on IFFI Movie Housing & Urban Poverty Alleviation and
trailers was created on PIB YouTube Information & Broadcasting; session on
Channel. Shipping & Transport by Sh. Sajive Kumar,
●● Video embedded press releases were an Secretary, Shipping and Shri Raghav
important initiative taken for the coverage Chandra, Chairman NHAI; and session on
of the Festival. Commerce by Smt. Nirmala Sitharaman,
●● Collage of IFFI images on Instagram and Minister of State for Commerce and Industry.
Special Blog posts were released. The occasion also provided an opportunity to
Media Outreach Programmes the Editors of Regional Media to interact with
1. Vartalaps were organized. the Union Cabinet Ministers.
2. Regional Editors’ Conference in
Chennai (September 1&2, 2016). 3. Regional Editors’ Conference in
A Regional Editors’ Conference was Chandigarh (October 17-18, 2016).
organized in Chennai on September 1 & 2,
2016 in which about 100 journalists from The Governor of Punjab & Union Territory
Southern States viz. Tamil Nadu, Andhra of Chandigarh, Shri V.P Singh Badnore
Pradesh, Telangana, Karnataka and Kerala and the Union Home Minister, Shri Rajnath
including Lakshadweep and Pudducherry Singh, inaugurated the two-day Regional
participated. The two-day conference was Editors’ Conference at Hotel Mount View in
inaugurated by Sh. M. Venkaiah Naidu, Chandigarh on 17th October, 2016. Besides
Minister, Urban Development, Housing & the Union Home Minister, Shri Rajnath Singh,
Urban Poverty Alleviation and Information & two Ministers viz Minister for Women & Child
Broadcasting. There were different sessions Development, Smt. Maneka Sanjay Gandhi
and presentations by various Ministries viz and Minister of State for Prime Minister Office,
session on IT & Digital India by Shri Ravi Personnel and Public Grievances & Pensions,
Development of North Eastern Region,
Shri M. Venkaiah Naidu delivering the inaugural Dr.Jitender Singh participated on the first day
address at the Regional Editors’ Conference, organised of the Conference. On the second day i.e on
18th October, 2016, Minister for Agriculture,
by the Press Information Bureau, in Chennai Shri Radha Mohan Singh, Minister of Road
Transport & Highways and Shipping, Shri
Nitin Gadkari and Minister for Consumer
Affairs, Food & Public Distribution, Shri
Ram Vilas Paswan, presided over different
sessions.
About 90 Editors from 10 different States viz
Jammu & Kashmir, Uttrakhand, Himachal
Pradesh, Punjab, Haryana, Assam, Manipur,
Mizoram, Tripura and Uttar Pradesh and
Union Territory of Chandigarh attended the
Conference. The Regional media also actively
participated in the Conference. Each session
of different Ministries was followed by lively
interaction between the Union Ministers and

Activities under Information Sector 39

Home Minister, Shri Rajnath Singh at the inauguration of the
Regional Editors’ Conference, in Chandigarh

the delegates. Each and every event was organized by PIB in collaboration with Ministry
flashed on social media. The Conference was of Finance from 10th to 11th November 2016
part of the Press Information Bureau’s Media in New Delhi. The event was inaugurated by
Outreach strategy in which information Hon’ble Minister for Finance & Corporate
regarding policies and programmes of the Affairs, Sh. Arun Jaitley on 10th November.
Central Government is disseminated to Over 70 out station delegates comprising of
masses, which in nutshell is empowerment Editors and Senior Correspondents from over
of people through information. 20 States took part in the event. Media from
4. Economic Editors’ Conference (Nov. Delhi NCR region was also invited. Ministers
for Information and Broadcasting, Commerce
10-11, 2016) and Industry, Petroleum and Natural Gas,
An Economic Editors’ Conference was Road Highways and Shipping, railways and
Chairman NitiAayog had also taken sessions
Shri M. Venkaiah Naidu addressing the Economic during this Conference. Every session was
Editors’ Conference-2016, organised by the Press followed by a question and answer module
where in the outstation delegates and the
Information Bureau, in New Delhi Delhi media were given an opportunity to
interact with the Ministers. The event was a
huge success as was evident from the feedback
received from the outstation delegates.
5. During the financial year 2016-17 two
press tours have been conducted. One Press
tour was undertaken by PIB headquarters
to Mumbai Port and Nhava Sheva. Another
tour was conducted by PIB Chandigarh to
Gujarat.

40 Annual Report 2016-17

Control Room in Emergencies year, 4067 photographs of visual coverages
PIB has a News Room/ Control Room for Prime Minister were issued. In all, 1190
which is operational 365 days round the press releases were issued by the Unit. The
year to meet challenges emerging out of press releases include 852 releases pertaining
any eventuality. Arrangements for holding to Prime Minister’s Office, 170 pertaining
Press Conferences at short notices and to Cabinet decisions and 68 pertaining to
simultaneous webcast through PIB Centres CCEA. PM’s visit to France, Malaysia &
across the country are also kept in a state of Singapore, United Kingdom, UK, Turkey,
readiness to handle any sudden development Ireland and the USA, United Arab Emirates,
and unexpected situation even after 9.00 P.M. Central Asian nations, Bangladesh, Russia,
The Control Room functions on 24X7 basis China, Mongolia and South Korea, France,
during emergencies and times of crisis. The Germany, Canada, Seychelles, Mauritius and
important news channels are monitored and Sri Lanka were given wide publicity.
senior personnel are kept informed of latest
developments, misreporting of the facts etc. Feedback, Feature and Photo Services
for timely media intervention. One of the important functions of the
Press Information Bureau is to keep the
Journalist’s Welfare Scheme Government informed of public perception
PIB has been implementing the scheme about government policies and programmes
of ‘Journalist Welfare Fund’. The revised as reflected in media. The feedback reports
scheme provides one time ex-gratia relief on prepared by the PIB include inputs from the
urgent basis to journalists and their families national English and Hindi dailies published
suffering from hardship. Assistance of up to from the capital, inputs from regional
an amount of Rs 5 lakh can be sanctioned to language newspapers as sent by the Regional/
the journalist under this scheme. Relief can Branch offices of the PIB, inputs from TV
be given to the family under extreme hardship news channels, web media and magazines.
on account of death of the journalist or to the PIB Officers provided feedback to their
journalist in case of permanent disability. respective Ministries and Departments. The
Assistance is also given towards the cost of PIB officers also provided inputs regarding
treatment of major ailments like cancer, renal media trends on important matters relating
failure, heart ailment, brain haemorrhage etc. to their Ministries/ Departments.
Financial assistance is also given in case of As part of the Special Services, the Feedback
accidents causing serious injuries requiring Cell in PIB prepared daily digests and special
hospitalization. The cases are processed by digests based on news stories and editorials
PIB and recommendations are sent to a high from National as well as Regional dailies
level committee in the Ministry of Information and periodicals for the use by Ministries.
and Broadcasting for approval. During The Feature Unit of the Bureau issued
the current financial year i.e. 1.4.2016 to Features, success stories, backgrounders,
3.12.2016 five cases have been approved info-nuggets, photo-features which were
by the Ministry and Rs.15 lakh sanctioned also sent to the Regional/Branch Offices for
under this scheme. translation and circulation to the local media.
The Feature Unit of PIB has been issuing on
President and Prime Minister’s Publicity an average over 200 features annually. 137
in 2016 by PM Unit features have been issued from April 2016 to
In the current financial year, 669 photographs October, 2016. The subjects covered include
of visual coverages for the President were everything that comes under PIB’s publicity
issued by the PM Unit of PIB. In all, 521 purview. The contributions come from Union
press releases concerning the President were Ministers, Secretaries, scientists, economists,
issued by the Unit. In the current financial specialized journalists and PIB officials at

Activities under Information Sector 41

headquarters and from Regional and Branch Indian Science Congress 2017
Offices. As an experiment, PIB did a few The 103rd Indian Science Congress is to be
features through UNI for better visibility and hosted by University of Mysore from 3 - 7
outcome. The Unit releases special features January, 2017. Theme designated is ‘Science
during Republic Day and Independence Day, and Technology for indigenous Development
highlighting the policies and programmes of in India’. To ensure wide coverage, PIB,
the Government. Bengaluru along with Doordarshan and All
India Radio will manage the media coverage
Activities of Hindi and Urdu Units of the event on a big scale.
Main activities of Hindi and Urdu Units
consist of preparation of daily press roundup Editors’ Conference
that includes English translation of headlines Editors’ Conference of coastal states is
and editorials of Hindi/Urdu dailies, Hindi/ tentatively slated to be organized in January,
Urdu translation of Press Releases, Features, 2017. In the Conference, large number
Backgrounders, President, Vice President, of regional and local media persons will
Prime Minister and Home Minister’s speeches participate. In different sessions, important
and translation and vetting of manuals and Central Ministries will be covered including
booklets etc. Hindi and Urdu Units issued Health, HRD, Road Transport and highways,
10326 Hindi and Urdu press releases and 96 Drinking Water and Sanitation, Home,
features & backgrounders in Hindi and Urdu shipping, and IOA.
for the period from 1st April, 2016 to 30th Over 50 outstation editors from regional
November 2016. media from the coastal states are likely to
participate. Besides this, a large number of
Activities Planned During January-March local editors, journalists and financial writers
2017 will also attend the Conference. Background
material on the major policy initiatives of
Pravasi Bhartiya Divas, January 2017 the participating Ministries will be prepared,
The 15th Pravasi Bhartiya Divas (PBD) is distributed and uploaded on the PIB website.
scheduled to be held from 7th to 9th January
2017. The Prime Minister is to inaugurate the General Budget 2017
event and the President Shri Pranab Mukherjee PIB organizes a Press Conference on
is to deliver the valedictory address and presentation of General Budget by the Finance
confer the Pravasi Bhartiya Samman awards Minister/ Secretary to put the highlights of
to eminent Overseas Indians. Media persons Budget in proper perspective. PIB is required
from all states and abroad are expected to to disseminate information through press
attend the 15th PBD. Media coverages in releases on the Budget papers. The Bureau
both electronic and print are planned to be also arranges for distribution of budget sets to
provided through press conferences, press media persons. PIB Headquarters also issue
releases and photo coverage etc. The Press digital versions of Press Releases immediately
Releases and photos of the event including after the presentation of the Union Budget on
the Inaugural and Valedictory functions the website. Post-Budget interviews and one
will be issued and put on PIB website. The to one interactions of Finance Minister and
speeches of Prime Minister and President senior officers in the Finance Ministry are
will also be uploaded on PIB website. The arranged with print and electronic media.
press materials and copies of speeches will
be distributed from PIB’s Media Centre. The Major activities undertaken by PIB in
event will be ensured a wide coverage in print 2016-17
and electronic media and the press clippings ●● IFFI 2016 – PIB looks after accreditation,
of the coverage will be sent to the Ministry of
OIA for analysis and review. distribution of press kits and press

42 Annual Report 2016-17

cards, organising & conducting press Summit. @pibmumbai tweets were
conferences and media coverage of all regularly re-tweeted by PIB India and MIB
events at IFFI through all the traditional Twitter handles, besides 472 other private
and modern platforms. PIB started the retweets. PIB’s intervention helped dispel
pre publicity campaign for IFFI 2016 the initial apprehension of local media that
by way of press releases, features, most of the communication and important
photographs, live tweeting, Facebook news breaks would be targeted towards
posts and Twitter discussions. Special MEA beat correspondents. BRICS 2016
accreditation of media persons from India received wide media coverage both in Goa
and abroad was carried out. In total 45 and Mumbai. Total of 438 press clippings
press conferences, 56 press releases 32 from 51 newspapers were tracked by PIB
events coordinated 27 press conferences Mumbai including 67 OP-EDs.
live 971 press clippings were issued for ●● Rashtriya Ekta Divas-Rashtriya Ekta
IFFI 2016. Moreover, 317 correspondents Divas was celebrated on the birth
and 87 cameraman's were accredited anniversary of Sardar Vallabhbhai Patel
during the IFFI 2016. across the country. Various activities
●● BRICS Summit 2016 - PIB assisted the XP including Run for Unity were organised
Division of the Ministry of External Affairs across the country by various Ministries/
in accreditation, media management at Departments of the Government. PIB had
the Summit venues and issue of press facilitated for the wide media coverage of
releases/statements. PIB issued a total the event both at headquarters and also
of 36 Press Releases in English and in the regional centres. Prime Minister’s
Marathi during the BRICS Summit. In activities on the day including the flagging
addition, a total of 38 high resolution off of the Run for Unity in Delhi was widely
photographs were issued. Tweets were publicised across all platforms of media.
issued by @pibmumbai twitter handle on PM had also inaugurated an exhibition
all important happenings at the BRICS on “Uniting India - Sardar Patel” and had

The Jury Members, Mr. T.S. Nagabharana, Chairperson, India, Mr. Francis Vogner do Reis,
Brazil, Mr. Kirill Razlogov, Russia, Mr. Hou Keming, China and Ms. Xoliswa Sithole,
South Africa at BRICS Film Festival.

Activities under Information Sector 43

also launched the “Ek Bharat- Shreshtha Website and IDY Portal, issue of postage
Bharat” initiative. Both the events were stamp by the PM and release of Yog Geet
widely covered by media, transcripts was given full publicity. Coordination
of PM’s speeches were uploaded on the with other Ministries for publicizing the
website also. In runup to this event, PIB event was done. A large number of Yoga
had created a special web page where events were organised across the country
features, press releases, photos etc on which were also widely publicised. PIB
Sardar Patel were compiled. Both the also facilitated Yoga institutions in the
media and general public could access country in getting publicity for their pre-
this material and could be informed of event activities. Press releases were issued
the various planned activities for the day. on the main event at Chandigarh. Three
Material secured from other media units features were also released on the PIB
was also utilized in the webpage. Regional website. A team of PIB Officers undertook
and branch offices of PIB have also taken a tour to Chandigarh to ascertain the
active part in publicising the event at the media requirements and coordinate with
regional levels. Social media support by the Chandigarh administration. Based
way of tweeting was facilitated by SMC of on the plan of coverage, Media advisories
PIB. were issued. 103 Delhi-based media
●● BRICS Film Festival-BRICS Film Festival persons registered for passes for covering
from 3rd to 6th September, 2016 was the main event at Chandigarh. PIB also
widely publicised in the media. PIB had facilitated coverage of media activities of
facilitated for wide coverage in the print other media units of I&B Ministry - DAVP
and electronic formats. Special emphasis Song & Drama Division, Doordarshan
was also laid for Social Media reach News and AIR. A media tour was carried
by the Social Media Cell of PIB. Union out with 42 media persons including
Minister for Information & Broadcasting, foreign media registered with PIB to go on
Shri Venkaiah Naidu’s speech during the a guided tour that left Delhi on 20th of
closing ceremony laid emphasis on New June. Internet and Social media platforms
age cinema from the BRICS nations. This including twitter, facebook, Instagram etc
also received wide coverage. were widely used to create a buzz around
●● International Day of Yoga - 21st June, the event. A special webpage dedicated to
2016- Press Information Bureau had International Day of Yoga was also created
planned a series of activities to ensure .Live chats with experts on Twitter and
wide press and social media coverage of Facebook were held ahead of the main
the Second International Day of Yoga. day. The event was live streamed also on
Exclusive briefings / interviews to the the webpage. The hashtag (#YogaDay)
media by the AYUSH Minister and the became No.1 on Twitter trends on the
Secretary were arranged by PIB as part of morning of Yoga Day, marking a significant
pre publicity activities. A National Health achievement for the Social media efforts
Editors’ Conference was also organized of PIB. Coverage of the seven main events
which was attended by over 120 media organized by M/o AYUSH in the national
persons and 8 experts from the field of capital was also ensured which received
yoga. Several Media Interviews of yoga good coverage. All regional and branch
experts were also facilitated which had offices of PIB ensured publicity and
wide media coverage. Publicity for other information about main events on the
the main events organized by Ministry IDY in their states/regions, especially of
of AYUSH like the Curtain Raiser events led by Central Ministers which
International Yoga Festival, launch of New also received good coverage.

44 Annual Report 2016-17

DIRECTORATE OF ADVERTISING newspapers, which are regular in
AND VISUAL PUBLICITY (DAVP) publication.

The Directorate of Advertising and Visual ii. Policy Guidelines for the Pvt. FM Radio
Publicity (DAVP), established in 1955, is the Stations empanelment and Rate fixation
nodal multi media advertising agency of the was announced on 12.08.2016 and
Government of India. Over the past 61 years the new revised rates implemented for
it has been catering to the communication empanelled Pvt. FM Radio Stations from
needs of almost all Central Ministries/ 01.11.2016.
Departments, autonomous bodies and PSUs
by providing them single window, cost effective iii. The policy for Empanelment and Rate
service. It informs and educates people, both Fixation for Central Government
rural and urban, about the Government’s Advertisements on Websites was approved
policies and programmes and motivates them by the Ministry of Information and
to participate in developmental activities, Broadcasting on 24.05.2016. The same
through its various vehicles of communication is being implemented in empanelment of
viz. Print Media advertising, Audio Visual new websites.
advertising, Printed Publicity, Exhibitions,
Outdoor Publicity, New Media and Mass iv. Constitution of Three Member Committee
Mailing. for regulating content of Government
The organizational set up of DAVP at the Advertisements:- Hon’ble Supreme Court
Headquarters consists of several wings had pronounced a set of guidelines on
like Campaign, Outdoor Publicity, Printed 13.05.2015 applicable to all forms of
Publicity, Exhibition, Mass Mailing, Audio Government Advertisements released by
Visual Wing, Design Studio, Administration Central Government, State Governments
and Accounts Wings. adn Union Territory Administrations. In
It has two Regional Offices at Bengaluru and compliance with this direction, Ministry
Guwahati to coordinate the Directorate’s of I&B has constituted a Three Member
activities in the regions. DAVP has a network Committee on 06.04.2016 to oversee the
of 32 Field Exhibition Units spread all over implementation of the Supreme Court
the country. The Field Exhibition Units of Guidelines. The Committee is comprised
DAVP act as a vital communication link of Shri BB. Tandon, former Chief Election
between the Government and the people. The Commissioner as Chairperson and
Field Exhibition Units mount multimedia Shri Rajat Sharma, President of News
exhibitions on social and developmental Broadcasters Association and Shri Piyus
themes in far flung areas of the country to Pandey, Executive Chairman, Ogilvy &
disseminate information about the policies Mather as the two members.
and programmes of the Central Government
on key national issues. v. The Bills relating to release of
advertisements of various Central
Major Policy decision taken during 2016- Government Ministries/Departments
17 have been de-centralised w.e.f.
i. The Print Media Advertisement Policy of 01.10.2016. Accordingly, the Ministries/
Departments concerned need to pay
Government of India was formulated the bill directly to the newspapers/TV
by the Ministry of Information and Channels etc.
Broadcasting in June, 2016. This policy
is being implemented for bringing more Important Activities during 2016-2017
transparency in the issue of Government During the year DAVP has taken several
advertisements and encouraging initiatives with the aim to expand its scope
and reach, to infuse transparency and
accountability and to reach out to people

Activities under Information Sector 45

in all parts of the country through effective Hai, Aage Badh Raha Hai” exhibition at
unified campaigns on important issues. All Shillong on 27th May, 2016.
the business transactions including the
preparation and distribution of Release Wing-wise Details
Orders, receipt of bills and payments, receipt Campaign Wing
of applications and their processing for The major initiatives taken and important
empanelment of Pvt. C&S Channels, Pvt. FM activities carried out from April, 2016 by this
Stations, Community Radio Stations, News Directorate are as under:-
Papers & Periodicals have been made online ●● Gram Uday se Bharat Uday campaign:
as a part of Enterprise Resource Planning
(ERP) Module of DAVP. A full page print advertisement was
●● In the wake of demonetization of R 500 & released on the theme. Further, radio
and TV campaigns were also undertaken
R1000 currency notes, DAVP released a in coordination with Ministry of Rural
multi media campaign to create awareness Development, Ministry of Agriculture
about the different facets of the scheme. & Farmers’ Welfare and Ministry of
In this regard, DAVP issued print Panchayati Raj.
advertisement and extensive campaign ●● Transforming India Campaign: A
on radio. Further, a 2 page flyer was multimedia campaign on the theme
also printed by DAVP on demonetization. “Transforming India ” was launched by
Again to promote digital payment literacy DAVP in the last week of May 2016 to
amongst the people, DAVP has launched a take the initiatives and programmes of
campaign involving print, radio, television Government of India to the people.
& digital cinema. ●● Run for Unity & National Unity Day
●● Various publicity campaigns have been Campaign: A multimedia campaign with
undertaken on Swachh Bharat Mission print, TV, radio and digital cinema was
(SBM) using medium likes Outdoor launched by DAVP to commemorate the
Publicity, New Media, Print and Audio birth anniversary of Sardar Patel.
Visual. ●● Campaigns on Demonetization &
●● AV campaigns have been mounted to promotion of Digital Payment Literacy:
create awareness on SBM through In the wake of demonetization of R 500
cable and satellite channels. New AV & R1000 currency notes, DAVP released
spots featuring Amitabh Bachchan and a multi media campaign to create
Sachin Tendulkar were also used in the awareness about the different facets
campaign. of the scheme. In this regard, DAVP
●● Finance Ministry and its various wings are issued print advertisement and mounted
among most prominent Govt. Advertisers. extensive campaign on radio. Further, a
Departments like Income Tax, Customs 2 page flyer was also printed by DAVP on
& Central Excise, PFRDA, and Deptt. Of demonetization.
Economic Affairs and Deptt. Of Financial ●● Again to promote digital payment literacy
Services issued advertisements to amongst the people DAVP has launched a
promote their flagship schemes. campaign involving print, radio, television
●● Role of DAVP was highly appreciated & digital cinema.
especially by Directorate of Income Tax for ●● IFFI: To promote IFFI 2016, a publicity
campaign on Income Disclosure Scheme campaign involving a print advertisement,
(IDS). campaign on TV and radio was
●● Hon’ble Prime Minister Shri Narendra undertaken.
Modi inaugurated “Mera Desh Badal Raha

46 Annual Report 2016-17

●● Designing and printing of Government ●● Full page advertisement was designed
of India Wall Calendar: This year and released by DAVP to commemorate
DAVP released its wall calender 2017 the birth anniversary of Pandit Deen
on 22.12.2016. The theme for calendar Dayal Upadhyay in major dailies across
2017 is “Mera Desh Badal Raha Hai, India.
Aage Badh Raha Hai”. The Calender was
released by the Minister of Information ●● DAVP has also undertaken Image
and Broadcasting Shri Venkaiah Naidu, Projection Campaigns for Indian Army,
Col. Rajyavardhan Rathore (Retd.) Navy and Air Force. Fresh multi-media
AVSM, Minister of State for Information creatives have been produced by DAVP
and Broadcasting, Shri Ajay Mittal, for the image projection campaign. These
Secretary, I&B, were also present for the creatives have been much appreciated
inaugural function. This year also DAVP by the top brass of armed forces.
has released Wall Calendar Mobile App, Further, DAVP has also received Letter of
which could be downloaded free of cost Appreciation from the International Fleet
from Google Play store. The application Review cell of Indian Navy.
is both utilitarian and informative. While
it provides news updates from DD News Ministry of Finance
and AIR, it is also a single stop window Some of the flagship schemes of Ministry of
for all websites of Government of India. Finance around which advertisements were
Moreover, the application also provides a issued include: Income Declaration Scheme
link to the latest tweets from PMO. (IDS), Goods & Services Tax (GST) – One Tax,
One Nation, Jan Dhan Yojana (JDY), Atal

HMIB Shri M. Venkaiah Naidu releasing the Govt. of India Calendar-2017.
Col. Rathore HMSIB is also seen

Activities under Information Sector 47

Pension Yojana (APY), NPS Scheme, Sovereign Ministry of Personnel Public Grievance &
Gold Bond Scheme, Pradhan Mantri Mudra Pensions, DARPG
Yojana (PMMY), Demonitisation Scheme, Digital Advertisement on the theme Attention Central
Transaction, Garib Kalyan Yojana and Advance Government Pensioners digital life certificate
Taxes/e-filing of returns among others. online, rules of pension for the awareness of
family pensioners.
Ministry of Food Processing Industries
(MoFPI) Ministry of Textiles
Advertisements on opening of ‘Mega Food Promoted the National Textile Awards.
Parks’ were issued to create awareness among
investors and other stake holders. Ministry of Drinking Water and Sanitation
Undertaken various publicity campaigns on
Ministry of Power Swachh Bharat Mission (SBM) using medium
The Ministry’s department Bureau of Energy likes Outdoor Publicity, New Media, Print and
Efficiency (BEE) launched print media Audio Visual.
campaign to promote its flagship scheme of
Energy Conservation and Star Labelling of Ministry of Health and Family Welfare
Energy Efficient Electronic Products ● Released multimedia campaign through

Ministry of New & Renewable Energy different medium like Outdoor Publicity,
Issued advertisements across print media Audio Visual, New Media and Print
to promote inauguration of “Atal Akshay campaigns on Dengue & Chikungunya,
Urja Bhawan” and International Energy Mission Indradhanush, Breast Feeding
Conference held in New Delhi. Programme, Diarrhoea Control, Malaria,
and Pradhan Mantri Matritivya Suraksha
Ministry of Petroleum & Natural Gas Yojana etc.
A campaign was carried out to promote the ● Released advertisement on “Painting
flagship Petrotech Exhibition & Conferences Competition” on behalf of Jansankhya
in November and early December on the Sthirata Kosh and another advertisement
theme “Energy is here”. on “World Population Day”.

Ministry of Social Justice & Empowerment Ministry of AYUSH
Some of the prominent programs on which ● Released advertisements for Outdoor
advertisements were issued are: Completion of
campaign on celebration of 125th Anniversary Publicity, Print advt. and Audio Visual
of Dr B R Ambedkar in April 2016, Campaign campaigns and printed posters on
on Prevention of Drug Abuse & Alcoholism, International Day of Yoga on 21st June.
distribution of disability kits or ADIPs camps ● Undertook broadcast and print campaign
for various types of disability across the for various National Arogya Fair.
country, and Campaign on International Day
against Drug Abuse & Illicit Trafficking. Ministry of Consumer Affairs, Food and
Public Distribution
Ministry of Tourism Conducted Consumer Awareness campaign
Promoted events like Bharat Parv, on the theme of Jago Grahak Jago, Jan
International Buddhist Conclave, Rann Pharma Samadhan, ISI and Hallmarks,
Utsav, IITIS (International India Tourism Consumer Redressal Helpline Number etc
Investors’ Summit), BRICS Tourism Summit through print, OP and AV mediums.
from 1-2 Sept. 2016 in Khajuraho, National
Tourism Awards held during Independence Ministry of Labour and Employment
Day in Delhi. Released print and AV advertisement on
the theme, abolition of child labour, print

48 Annual Report 2016-17