campaign on Minimum Wages and Maternity Gram Uday Se Bharat Uday during the
Benefits Acts across the country. financial year.
Unique Identification Authority of India Ministry of Water Resources
UIDAI has been conducting print and AV Released advertisement in print media on the
campaign on Aadhaar Card enrolment theme Water Conservation and Afghan-India
including Children Aadhaar Card Enrolment Friendship Dam.
Campaign. Campaigns were conducted by
the Regional Officers of UIDAI in regionwise Exhibition Wing
manner. From April 2016 DAVP conducted a total of
136 exhibitions covering 669 exhibition days.
Ministry of Minority Affairs DAVP also organized exhibitions during the
The Ministry of Minority has conducted second anniversary of NDA Government. The
campaigns on the themes which are related main theme of this year’s exhibitions was
to Prime Minister’s 15 Point Programme and “Mera Desh Badal Raha Hai, Aage Badh Raha
Sachchar Committee recommendation during Hai”, which depicts the achievements of the
the current financial year. Government in the past two years.
Apart from the usual independent exhibitions,
Ministry of Communication and IT DAVP also participated in some of the major
The Ministry has released campaign on Melas in India such as Hampi Utsav, Puri
the theme Digital India, e Sign and other Rath Yatra, world famous Sonepur Mela,
initiatives taken up by the Ministry through International Film Festival of India, Indian
AV mediums. International Trade Fair etc. A total of 10 major
participatory exhibitions were conducted and
Ministry of Panchayati Raj it covered 168 exhibitions days.
The Ministry had done print campaign on
PM Shri Narendra Modi inaugurating exhibition
Mera Desh Badal Raha Hain Aage Badh Raha Hai in Shillong
Activities under Information Sector 49
PM Shri Narendra Modi visiting the photo exhibition put up by DAVP in
Chandigarh on 2nd International Yoga Day
Many VIPs and VVIPs inaugurated and Singh inaugurated the exhibition on the
visited DAVP’s exhibitions this year - occasion of ‘Regional Editors’ Conference
● Hon’ble Prime Minister Shri Narendra on 17th October, 2016 at Chandigarh.
● Other VVIPs like Smt. Sumitra Mahajan,
Modi inaugurated “Mera Desh Badal Raha Hon’ble Speaker of Lok Sabha, Shri M.
Hai, Aage Badh Raha Hai” exhibition at Srinivasa Prasad, Minister for Revenue,
Shillong on 27th May, 2016. Shri Jual Oram, Minister for Tribal Affairs,
● The Hon’ble PM visited the “Yoga Divas” Shri Dharmendra Pradhan, Minister for
exhibition at Chandigarh also. Petroleum & Natural Gas also visited the
● The exhibition on Orientation Programme exhibitions.
for Newly Elected & Nominated Members
of the Rajya Sabha was inaugurated Audio Visual Wing
by Hon’ble Vice President of India, Shri Audio Visual (AV) cell of DAVP executes
Hamid Ansari. various media campaigns through Pvt. C&S
● Hon’ble Finance Minister Shri Arun Jaitly channels, Doordarshan, Pvt. FM Stations,
inaugurated the exhibition on the eve of All India Radio (AIR) and Community Radio
‘National Film Award’ on 3rd May, 2016 Stations (CRS) on request of different client
at New Delhi. Ministries and Departments of Government
● Hon’ble Minister for I&B, Shri Venkaiah of India. At present, 385 Pvt. C&S Channels,
Naidu inaugurated exhibition on Mahatma 208 Pvt. FM Stations and 89 Community
Gandhi at Chennai on 1st October, 2016. Radio Stations are empanelled with DAVP.
● Hon’ble Home Minister Shri Rajnath The period from 1st April, 2016 witnessed
50 Annual Report 2016-17
Shri M. Venkaiah Naidu visiting the exhibition of National Film Archive of India, at the 28th State
Information Ministers Conference (SIMCON)
some major campaigns launched on TV/ Jan Dhan Yojna, Rashtriya Ekta Diwas,
Radio by various client Ministries through Pradhan Mantri Surakshit Matritva Abhiyan,
DAVP. Prominent among them are the Digital Payment campaign, Demonetisation
campaigns related to flagship programmes campaign, Grahak Labh & Digidhan Vyapari,
of Government of India. Major campaigns Pradhan Mantri Garib Kalyan Deposit Scheme
released by AV Wing are as follows: (PMGKDS) etc.
Swachh Bharat campaign, Drinking Water
and Sanitation campaign, Rotavirus Vaccine New Media Wing
campaign, Postal Life Insurance, Indian New Media (NM) Wing of DAVP executes
Navy, Pradhan Mantri Fasal Bima Yojana, various media campaigns through Digital
Gram Uday Se Bharat Uday, Beti Bachao Media platforms i.e. Digital Cinema, Internet
Beti Padhao campaign, Occasion of Valour websites & SMS on request received from
Day, IRDAI, Desh Badal Raha Hai, Nai different client Ministries and Departments
Subah, International Day of Yoga, AYUSH of Government of India. At present, 08 Digital
campaign, National Health Mission – Family Cinema Agencies, 42 Internet Websites
Planning, Income Declaration Scheme, (including indianrailway.gov.in) and 08 SMS
Rural Development – NSAP, PMGSY, Meri agencies are empanelled with DAVP.
Sadak App, Indian Air Force, NHM – Routine The period from 1st April 2016 onwards
Immunization, Filing of IT return, NHM – witnessed launch of some major campaigns
Breast Feeding Promotion campaign, Advance by various client Ministries through Digital
tax, NHM – Dengue, Urban Development – Cinema, Bulk SMS and Internet websites.
Asli Taraqui, Swachh Sarvekshan, BRICS Major campaigns released by New Media
– Film Festival, Rural Postal Life Insurance, Wing are as under :
Child Labour campaign, Pradhan Mantri
Activities under Information Sector 51
Ministry Theme
Women and Child Development 1 WCD (various themes(Digital Cinema)
Finance 2 Beti Bachao Beti Padhao ( Internet & Digital Cinema)
1. Income Declaration Scheme(Digital Cinema, Internet Websites
Health & Family Welfare
(including indianrail.gov.in and irctc.co.in) & SMS)
Information and Broadcasting 2. File Income Tax Return (SMS & Internet)
Rural Development 3 Advance Tax ( SMS and Internet)
Drinking Water & Sanitation 4 New Pension Scheme (SMS)
Defence 5 PFRDA(SMS)
6 Sovereign Gold Bonds (SMS)
Tourism 7 Vigilance Week (SMS)
Home Affairs 1. NACO – Stigma & Discrimination ( Digital Cinema)
Power 2. Diabetes & Strokes (Digital Cinema)
Consumer Affairs 3. Family Planning (Digital Cinema)
Communication & IT 4. Dengue(Digital Cinema)
5. Intensified Diarrhea Control Fortnight (Digital Cinema)
Culture 6. Routine Immunisation (Digital Cinema)
Social Justice and Empowerment 7. International Yoga Day (Digital Cinema)
Human Resource Development 8. Iodine Deficiency Day (SMS)
UIDAI 9. National Programme for Healthcare of Elderly (SMS)
1. Swachh Bharat ( Digital Cinema)
2. Rashtriya Ekta Diwas (Digital Cinema)
1 Gram Sabha (SMS)
2 Rural Development- various themes (Digital Cinema)
1 Drinking Water & Sanitation ( Digital Cinema)
1 Indian Navy -Image Projection (Internet & Digital Cinema)
2 Indian Navy Recruitment (SMS)
3 Indian Air Force ( Digital Cinema & Internet)
1. Swachhta App (SMS)
1. NDMA (DC)
1. Bureau of Energy Efficiency (Digital Cinema)
2. BEE – Painting Competition (SMS )
1. Consumer Awareness Campaign ( Digital Cinema)
1. PLI and RPLI –(Digital Cinema)
2. Speed Post (Digital Cinema)
3. Rural Postal Life Insurance ( Internet)
4. CCA-Digital Signature (Internet)
1. Social Media campaign (Internet & SMS)
1. Drug Abuse (SMS)
1. Greater Noida Book Fair (SMS and Digital Cinema)
1. Aadhar (SMS)
52 Annual Report 2016-17
Personal Media Cell Accounts Wing
Personal Media Cell of DAVP executes various The Accounts Wing of DAVP handles payments
media campaigns through personal media of approximately R 950 to 1000 crore every
items such as railway tickets, airline boarding year. DAVP, apart from its own budget,
passes, access cards, railway catering items, receives funds from all its clients – Ministries,
etc as per the needs and requirements of the Departments, Autonomous Bodies, PSUs and
client Ministries /Departments as well as after due verification disburses this fund
keeping in mind the budget, target audience, as per the job order and proof of delivery
etc. to media organizations viz. newspapers, TV
channels, Radio Channels, Outdoor Publicity
The period from 1st April 2016 onwards agencies, Production houses and Printed
witnessed launch of some major campaigns Publicity agencies empanelled with DAVP.
by various client Ministries through Personal The payments are handled after verification
Media Cell. Major campaigns released by of the airing or publishing of the advertising
Personal Media Cell are as under : as per laid out pre-conditions in the Release
Order given to them by DAVP.
Ministry Theme
Major achievements
Consumer Affairs Consumer Awareness The Major achievements of the Accounts
Campaign Wing are :-
1. Successful implementation and full roll
Finance Income Declaration
Scheme out of New Accounting module i.e. PFMS
(Public Financial Management System)
RuralDevelopment Rural Awareness by creating various programme division
Campaign levels related to every field of publicity.
2. All the bills pertaining to Establishment
WCD Social Messages and Client Ministries’ letter of Authorities
are being successfully processed through
Outdoor Publicity Wing PFMS and the payments have been made
Outdoor Publicity (OP) Wing of DAVP faster and smooth.
executes various media campaigns through 3. Both processing as well as payments of
outdoor media such as Bus Queue Shelters, bills can be tracked on the website, which
Bus Panels, Unipoles, media at railway/ gives transparency regarding status of the
metro stations/ airports or inside railway bills of the agencies, especially whether
trains/ metro trains, etc as per the needs they have been rejected due to some
and requirements of the client Ministries / reason or passed or at what stage it is.
Departments as well as keeping in mind 4. Payments to all the agencies irrespective
the budget, target audience, etc. At present, of job/campaign is now being made 100%
DAVP has rates for more than 100 sole rights through Electronic Fund Transfer (NEFT/
media of approximately 200 agencies. RTGS) instantaneously, eliminating delay
& losing of cheques in transit through
The period from 1st April 2016 onwards post.
witnessed launch of some major campaigns
by various client Ministries through Outdoor Vigilance Section
Publicity. Some of the major campaigns DAVP has set up a full-fledged Vigilance
released by Outdoor Publicity Wing are Section in June 2004 at its HQrs in New
Income Declaration Scheme, Swachh Bharat Delhi where all vigilance matters of HQrs
Mission, Consumer Awareness Campaign, and field Offices are processed and being
BRICS, Drug Abuse, Divyangjan, Senior
Citizens, International Yoga Day, Birth
Anniversary of Dr. B.R. Ambedkar.
Activities under Information Sector 53
monitored in hierarchy by SO(Vig.), Dy. publicity material for Min. of I&B and various
Director (Vig.), Director (Vig.) and ADG(Vig.). other client Ministries and PSUs.
The Vigilance Section functions under the
overall supervision of DG. Mass Mailing Wing
DAVP celebrated “Vigilance Awareness Week” Mass Mailing Wing receives printed publicity
from 31st October, 2016 to 5th November, material like booklets, folders, posters,
2016 having the theme “Public participation leaflets, brochures etc. produced on behalf
in promoting Integrity and eradicating of various Client Ministries / Department
Corruption”. . To curb corruption and promote & Organization besides Prime Minister’s
transparency, measures have been taken to Speeches. The distribution of this publicity
make online the process of empanelment of material is undertaken on the basis of the
newspapers and Audio-Visual Companies, client Department and / or as per Campaign
hiring services of agencies for organizing instructions / requirements. Besides,
Exhibitions for faster processing of sanctions. calendar and diary are printed every year to
The system of Bills Processing and payment be distributed to all categories like VIPs of all
under Print Media and Audio Visual has been States/ UTs & all Ministries and their attached
streamlined by introducing fully automated offices free of cost. For PSUs / Autonomous
bill submission system well supported by bodies it is done on payment basis.
NIC. Agencies after submitting the bill can
check the status of the bill online through SANCTIONED BUDGET UNDER THE PLAN
password allotted to them. The payment to SCHEME
agencies is being made only through NEFT/ DAVP is implementing the sub-scheme
RTGS. ‘Revamping of DAVP’ under the ‘Media
Infrastructure Development Programme’
Printed Publicity Wing (MIDP) and another sub-scheme ‘People’s
Printed Publicity (PP) Wing caters to the Empowerment through Development
requirements of printed material for mass Communication’ under the ‘Development
publicity of the campaigns launched by Communication and Information
DAVP. This wing does planning, production Dissemination’ (DCID) programme under the
and supervision of print jobs viz Multi 12th five year plan. The budget allocation
colour posters, Folders, Brochures, Diaries, and utilisation of the above mentioned two
Calendars, Stickers, Wall Hangers, Table schemes are as follows:-
Calendars and other miscellaneous items.
Preparation of plan estimates of print jobs for (R in Crore)
various Ministries/ Departments including
Ministry of I&B is done as per the requirement S. Name of BE Expenditure RE
and budget allocation. 2016-17
DAVP produces printed publicity material No. Scheme 2016-17 upto
in all the major Indian Languages i.e. Tamil, 169.68
Telugu, Kannada, Malayalam, Marathi, November 3.25
Gujarati, Bengali, Assamese, Oriya, Punjabi,
Urdu and Hindi. This wing maintains a panel 2016
of Printers, Typesetters and Diary Makers
to get the work completed in the minimum 1 DCID 125.60 117.14
possible time and for controlling cost over Programme
runs.
PP Wing has produced 45 jobs with 214 items 2 MIDP 3.00 1.21
totalling about 4.7 crore copies of all types of
REGISTRAR OF NEWSPAPERS FOR
INDIA (RNI)
Objectives Of RNI
The Office of the Registrar of Newspapers for
India (RNI) is an attached Office of the Ministry
of Information and Broadcasting. Under its
Statutory functions, the Press Registrar
54 Annual Report 2016-17
HMIB Shri M. Venkaiah Naidu releasing the Press in India 2015-16 report.
Col. Rathore HMSIB is also seen
maintains Register of newspapers, issues collection of reliable statistics regarding the
Certificate of Registration to newspapers, Press in India. The Press and Registration of
informs DMs concerned about approval of Books (Amendment) Act, 1955 was brought
titles of fresh newspapers and scrutinize and into force on July 1, 1956 by a notification of
analyse the annual statements submitted Government of India. RNI is headquartered in
by the newspapers. It also submits to the New Delhi which headed by Press Registrar
Ministry of Information and Broadcasting who is assisted by 2 Deputy Press Registrars
by 31st December every year the “Press and 3 Assistant Press Registrars.
in India Report”, highlighting the state of
Print Media in the country. Under its non- Title Verification
statutory functions, the RNI issues Eligibility RNI receives applications of the intending
Certificates for import of newsprint, to actual publishers for title verification, duly forwarded
users which are registered with RNI as well as by the DM concerned and processes them for
Essentiality Certificates for import of printing title verification as per the proviso to Section
machinery etc. It also conduct circulation 6 of the PRB Act.
verification of the registered publications for During April 2016 to October 2016, RNI
the purpose of DAVP advertisements. scrutinized 12682 applications for verification
of titles, of which 5462 titles were verified.
Organisational Structure To facilitate the applicants RNI has started
The RNI office was established as a result online application filling facility on its website.
of the recommendations of the first Press For further processing by the DM concerned,
Commission which suggested constitution the applicant is required to take out a printout
of a statutory authority responsible for
Activities under Information Sector 55
of the filled application and submit to DM facility, any person/prospective publisher can
concerned for forwarding to RNI. The status access the existing title data base. The data
of receipt of application for title verification is available State/Language-wise. Various
and the verification status are intimated to queries of the publishers have
the applicants through SMS and e-mail. The been compiled in simple Question Answer
status of title applications can be checked on format and hosted on RNI website as FAQs.
RNI website.
Annual Statement
De-Blocking Of Titles As per Section 19D of the PRB Act, 1867
After getting the title verified, the publishers an Annual Statement in Form-II prescribed
are required to get the title registered. If the in the Registration of Newspapers (Central)
verified titles are not registered with RNI in 2 Rules 1956 is required to be submitted by
years, the title gets de-blocked and is available the publishers of newspapers to the Press
for verification to any intending applicant. Registrar on or before the last day of May
each year containing various information as
Registration prescribed under the rules. It is also obligatory
After the title verification, publisher is required on the part of every publisher to print in
to submit a declaration duly authenticated the publication, a statement indicating the
by the District Magistrate concerned, along ownership and other relevant particulars in
with a copy of the first issue published Form IV in the first issue every year after the
within specified days after authentication of last day of February.
declaration as per the PRB Act and an affidavit Annual Statement is the basic document on
for no-foreign tie-up. After ascertaining the basis of which RNI undertakes compilation
that the publication has been printed and and analysis of the status of the Press, which
published in conformity with the various is incorporated in “Press in India”.
provisions of the PRB Act and the rules made Online submission commenced during 2013-
there under, a registration number is allotted 14. For 2015-16, 26,104 number of Annual
to the newspaper/periodical and entries Statements were received online.
made in the Register of RNI. The Certificate
of Registration (CR) is then issued to the Publication Of Press In India
publisher. The Annual Report “PRESS IN INDIA 2015-
Number of publications registered during 16”, along with its CD version, was released
2015-16 is 5,423. Total number of registered on 22nd December, 2016 by the Minister of
publications as on 31.03.2015 were about
1,10,851, out of which registered newspapers
and periodicals were 16,136 and 94,715
respectively.
During April 2016 to October 2016, a total of
3434 Certificates of Registration were issued,
which includes 2554 fresh cases and 880
revision cases.
Computerisation HMIB Shri M. Venkaiah Naidu releasing the
Apart from the computerized processing of e-version of Press in India 2015-16 report. Col.
the title verification and registration, all the
verified titles are put on the RNI’s website: Rathore HMSIB is also seen
http//rni.nic.in and can be downloaded by
the applicants. With the introduction of this
56 Annual Report 2016-17
Information and Broadcasting, Shri Venkaiah can be imported by actual users without any
Naidu, in presence of Minister of State for restriction. During the year 2006-07, Ministry
Information and Broadcasting and Secretary, revised the form of Annual Return showing
I&B. The Annual Report is also available on the import and consumption details of
RNI website (http://www.rni.nic.in). newsprint. Through the Revised Format, RNI
issues the Eligibility Certificate, specifying
Circulation Verification the maximum quantity of newsprint that can
Objective of the circulation check/ be imported by a newspaper. This quantity
verification is to reconfirm the correctness is decided on the basis of the affidavit in
and genuineness of the circulation data/ which the publishers state the consumption
figures submitted by the publications in their of newsprint for the previous two years and
annual returns/report as circulation data is the proposed quantity of consumption for the
used by various Government departments, current year.
including DAVP for deciding on allocation of During the period April 2016 to October 2016,
government advertisements. 1339 Eligibility Certificates were issued by
Amendment of Circulation Verification RNI for import of newsprint.
guidelines: The old Print Media
Advertisement policy of DAVP issued in 2007 Official Language
allowed circulation verification by Chartered Office of RNI organized a Hindi Fortnight
Accountant for claiming circulation of 75,000 during 14-28 September, 2016 wherein
copies per day. This lead to increase in different competitions were held to promote
inflated claims of newspaper circulation for the use of Hindi in Official work. One Assistant
the purpose of getting more Government Director (OL) and one Senior Translator are
Advertisements. posted in this Office to provide the necessary
In the new Print Media Advertisement Policy assistance in translation and implementation
released by this Ministry on 7.6.2016, and monitoring of the Official Language Policy
circulation verification by RNI/ABC has been of the Government of India.
made compulsory above 45,000 circulation
claims. In pursuance to the new print media Public Grievances and RTI
advertisement policy, RNI’s guidelines A Public Grievances Cell is functioning in this
on circulation check has been amended Office. The title applicants and publishers
on 10.6.2016 to make RNI circulation can send their query through e-mail: pqrc-
verification at par with the detailed procedure [email protected], directly or through RNI website.
being followed by ABC. This will result in Replies are also sent through e-mail. Deputy
tightened procedure for verification ensuring Press Registrar of this Office has been
elimination of fake newspapers. designated as head of the internal Grievance
According to the amended guidelines, Redressal machinery of this Office. 478
circulation check is now done by the team of applications received under R.T.I. Act during
RNI/PIB and DAVP officials nominated by the April – October, 2016 were cleared.
Press Registrar along with certified panel of
auditors (i.e. Chartered Accountants firms) Closure Of Regional Offices
who are either on the panel of ABC, CAG and After making the work of verification of title
RBI. online, the work of regional offices of RNI was
significantly reduced as they were used only
Newsprint for occasional verification of circulation. In
With effect from 1st May 1995, Newsprint has view of this a decision regarding restructuring
been placed under Open General License and of work in the Ministry was undertaken and
all types of newsprint, glazed and standard, the regional offices of RNI at Mumbai, Kolkata,
Chennai, Bhopal and Guwahati were closed
Activities under Information Sector 57
and the assets of these offices were taken Books (PRB) Act, 1867, currently under
over by PIB offices in respective stations. operation, is to regulate printing presses and
The regional officers of PIB above the level of newspaper for the preservation of copies of
Deputy Director were vested with the power books and periodicals printed in India, and
of Registrar under the PRB Act which they for registration of such books and periodicals.
will excercies under the superintendence and Necessity of new Bill:- Realising the need
direction of Press Registrar. For this purpose, to update, contemporize and revise the
training of concerned officers of PIB to legal mechanism in the print sector, a Bill
perform the work related to the office of RNI namely Press and Registration of Books and
was conducted in separate batches during Publications (PRBP) Bill was approved by the
September 2016. Cabinet in September 2011 and introduced
in Lok Sabha in December 2011. This was
Implementation of Judgments/Orders of referred by Lok Sabha for examination by
CAT the Standing Committee on Information
The requisite details/figures regarding Technology on 05.01.2012. Standing
‘Implementation of the Judgements/Orders Committee on IT, after consulting various
of CATs is NIL. stakeholders, made some recommendations in
their 42nd Report released in 20.12.2012. The
Citizen’s Charter Bill was revised based on recommendations
Citizen’s Charter has been prepared and of the Standing Committee and an effort was
hosted on the official website of this Office made to introduce the bill in March, 2014 for
(http://www.rni.nic.in). approval of Cabinet Committee. However, the
Bill had lapsed after the conclusion of 15th
12th Plan Scheme: Strengthening of RNI Lok Sabha in May, 2014.
Headquarters Present Status of the new Bill:- This Ministry
During 2012-13, Ministry of I&B has is in the process of preparing a fresh bill
conveyed their Administrative Approval for after the commencement of 16th Lok Sabha.
the Plan Scheme ‘MEDIA INFRASTRUCTURE Though an inter-ministerial consultation was
DEVELOPMENT Programme” for 12th Five held last year, it has been decided to carry
Year Plan [2012-17]. Under this Scheme, the out a thorough revision of the existing draft
sub-scheme of RNI, ‘Strengthening of RNI Bill to make it more consistent in keeping in
H.Qrs.’ with the three sub-components of view the present day scenario.
(i) Digitalisation of records, (ii) Online filing
of Annual Statements & (iii) Online Title DIRECTORATE OF FIELD PUBLICITY
Verification/Registration Certificate has been (DFP)
initiated/is ongoing.
RNI was allocated R1.00 crore for the period DFP has been mandated to undertake
2012-17, which was subsequently increased field programmes to create awareness
to R2.87 crore at Revised Cost Estimate (RCE) amongst the masses, particularly in
stage. During the current financial year rural areas about government’s Policies,
(2016-17), a sum of R50.00 lakhs has been Programmes and Schemes for their welfare.
sanctioned in BE 2016-17. The sanctioned Effective implementation of government’s
amount remains unchanged at RE 2016-17. developmental and welfare initiatives
Against an allocation of R50 lakhs RNI has hinges on awareness among the intended
spent R16.73 lakhs upto December 2016. beneficiaries about their entitlements
under various programmes/schemes. DFP
Press And Registration Of Books And accordingly seeks to empower people through
Publications (PRBP) Bill information to enable their voluntary and
The purpose of Press and Registration of enthusiastic participation in implementation
58 Annual Report 2016-17
of such programmes/schemes. DFP’s is distinctive vis-a-vis other media units of
awareness generation efforts are based the Ministry, as it gathers feedback for client
on ‘inter-personal communication’ which Ministries /departments from the target
is proven to be the most effective mode of groups so that corrective action can be taken
communication. DFP functions through suitably. DFP thus acts as a catalyst between
interactive sessions with local opinion the people and the Government of India.
leaders and targeted beneficiaries, group
discussions, door to door visits, public Organizational Set-up
meetings, etc. These efforts are complemented The Directorate of Field Publicity functions in
by use of traditional and folk media and three tiers, namely:
other conventional and non-conventional (1) Headquarters at New Delhi.
methods. In this process, DFP gets support (2) Regional offices; and
from other central and state departments/ (3) Field Publicity Units.
agencies. DFP’s field functionaries also collect There are 22 Regional Offices which are
feedback on implementation of Government’s mostly located at State Capitals and 207
programmes/schemes for the benefit of Field Publicity Units which are spread all over
implementing agencies. the country and mostly located at district
headquarters. Each Regional Office controls
DFP rally during the outreach activity on ‘Azadi about 6 to 13 Field Units. A Field Publicity
70’ at Sonipur, Guwahati Unit functions under a Field Publicity
Officer who is assisted by one Field Publicity
Objectives of the Directorate: Assistant and other support staff. The Field
●● to project plans, programmes, schemes, Publicity Units are equipped with vehicles
and audio visual equipments that being used
policies and achievements of Government for field level activities. Each Field Unit is
of India by bringing its staff and material targeted to tour with 10-12 night halts in a
face to face with the people and to inform month to conduct awareness programmes on
them about the plans and schemes Government schemes and policies among the
formulated for their benefit; masses and particularly, in remote and rural
●● to promote among the people fundamental areas. In addition, there are non-night halt
national values like democracy, tours to nearby locations.
secularism and communal harmony;
●● to gather people’s reactions to the e-Governance
programmes and policies of the DFP has adopted Information and
Government and their implementation Communications Technology (ICT) to
and to report them back for appropriate facilitate effective functioning of its Regional
action and corrective measures, wherever Offices and Field Publicity Units. All the
required. Regional Offices and most of the Field
The role of DFP in disseminating information Publicity Units of DFP have been provided
about Government programmes and policies with computers with internet facility for
quick and easy communication. Focused
reports and database are generated and
regularly uploaded by Regional Offices
for the purpose of analysis, reference and
record. Web Pages of all 22 Regional Offices
have been launched.
Activities under Information Sector 59
Major Activities ●● Atal Pension Yojana
Two year Achievements of the Government ●● Skill India Mission
Regional Offices/ Field Units of DFP in its
publicity programmes, two year achievements Special Outreach Programmes (SOPs) - by
of the Government in its programmes hiring of professional agencies
through different publicity formats i.e., film DFP has launched the first phase of this
shows, group discussions etc., with target project on a pilot basis in four States i.e.
beneficiaries of Government schemes. Odisha, Punjab, Karnataka and Uttar Pradesh
Special Outreach Programmes (SOP) to empower rural poor. The project involves
Under ‘Development Communication and publicity of Government’s flagship schemes/
Information Dissemination’ Scheme of I&B themes in media dark areas where the
Ministry, DFP has one sub-scheme ‘Direct human development indices are low. Under
Contact Programme’ during the 12th Plan this component, 5000 Special Outreach
Period ( 2012-2017). One of the components Programmes are likely to be completed during
under this programme is Special Outreach the present financial year.
Programme in which field units of DFP are
clubbed to organize a two day intensive Reproductive, Maternal, New Born, Child
awareness generation programme on & Adolescent Health (RMNCH+A)
identified theme at one location. The main Directorate of Field Publicity (DFP) is
objective of SOP is to identify the places where implementing a special awareness campaign
it could reach more number of people and on RMNCH+A since September, 2016 to
deliver the messages in interpersonal mode. generate awareness on the theme of the
SOPs are being organized in all parts of the project in the identified High Priority Districts
country including border areas, LWE affected (HPDs) of the country, focusing on the most
areas and minority populated areas. vulnerable and under-privileged sections of
As on 30th September, 2016, 295 SOPs have the society.
been organized by DFP. The first phase Campaign which has started
from September 2016 is now under way and
View of Audience during the RMNCH+A scheduled to be completed by the end of
programme organised at Borkund, Dhule, Pune October 2016 and the second phase which
Themes of SOP are: is scheduled to begin in November will be
●● Swachh Bharat Mission completed by February 2017. During the
●● Pradhan Mantri Jan Dhan Yojana first phase of the campaign 273 nos. of
●● Beti Bachao Beti Padhao programmes are being organized by the
●● Pradhan Mantri Suraksha Bima Yojana Field Units in 184 priority districts / focused
●● Pradhan Mantri Jeevan Jyoti Bima Yojana districts across the country.
As on 30th September, 2016, 106 programmes
have been carried out by DFP on RMNCH+A
Border Area Publicity Activities
Field Publicity Units under Regional Offices of
Arunachal Pradesh, Assam, Bihar, Gujarat,
Jammu & Kashmir, Meghalaya-Mizoram-
Tripura (MMT), Nagaland & Manipur, North-
West(Punjab,HaryanaandHimachalPradesh),
Rajasthan, Uttar Pradesh, Uttarakhand,
West Bengal (North) & Sikkim & West Bengal
(South) carried out publicity campaigns in
border areas under their jurisdiction. The
60 Annual Report 2016-17
units briefed the border area villagers about and West Bengal (South) took up the
the different schemes implemented by the task of awareness generation on all major
Government of India. Special emphasis was programmes /schemes of the Government
laid on promoting National Integration and of India in areas affected by Left Wing
Communal Harmony. Extremism.
Publicity activities in Left Wing Extremism Routine awareness programmes
(LWE) affected areas Field Units of DFP are also organizing
Field Publicity Units under nine Regional routine programmes on various schemes of
Offices of Andhra Pradesh, Bihar, the Government and also to mark important
Chhattisgarh, Jharkhand, Maharashtra, National and International Events/ Days/
Madhya Pradesh, Odisha, Uttar Pradesh Weeks.
Achievements: April-2016 to September- 2016
Sl. No. Activities SOP RMNCH+A Routine
1. No. of Programmes organized 295 106 7105
2. No. of Film Show organized 134 6730
3. No. of Special Programme conducted 1055 0 545
4. No. of Group Discussions organized 0 355
5. No. of Photo Exhibitions mounted 181 12789
6. No. of Feedback Stories Collected 2573 364 7154
1227 4264
Total Activities 2842 1034
7. No. of Villages Covered 7697 179 31482
8. Total Audience outreached 1548 8367
713775 74711
2729346
PUBLICATIONS DIVISION year partnership with the Rashtrapati
Bhavan wherein 16 prestigious books
Highlights & Achievements documenting the rich cultural legacy of
●● The Publications Division (DPD) the Rashtrapati Bhavan were published.
At a function on the 11th December 2016,
successfully completed a two and half
Hon'ble Prime Minister Shri Narendra Modi presenting the first copy of the book: "From Raj to Swaraj-
The Rashtrapati Bhawan" to Hon'ble President, Shri Pranab Mukherjee. Hon'ble Vice President,
Shri M. Hamid Ansari is also seen in the picture.
Activities under Information Sector 61
the Hon’ble President released the book: brings out the uniqueness, conceptual
‘Life at Rashtrapati Bhavan’. The Vice development and people's enthusiasm for
President presented the first copy of the elections.
book: ‘Indradhanush II’ to the President. ●● In the year 2016-17, DPD published about
The Prime Minister presented the first 85 books until January, 2017 on a variety
copy of the book: ‘From Raj to Swaraj – of subjects. Some fundamental works on
the Rashtrapati Bhavan’ to the President. Mahatma Gandhi, published by DPD in
Earlier on 25th July 2016, five heritage the 1960s which were out of stock and
value books in this series brought out by not even available in its stores for many
the DPD were released at the Rashtrapati years, have been restored in collaboration
Bhavan with the Hon’ble Vice President with the National Gandhi Museum, New
and Hon’ble Prime Minister presenting Delhi. These include 8 volumes of the DG
their first copies to the President. Tendulkar’s ‘Mahatma’, one of the most
●● On the occasion of Constitution Day, on noted biographies of Gandhiji; ‘Gandhi
26th November 2016, in the presence in Champaran ’ also by DG Tendulkar;
of the Hon’ble Minister for Law and and‘ Romain Rolland and Gandhi-
Justice, the Hon'ble Chief Justice of Correspondence’
India released a book published by the
Publications Division titled 'Courts
of India - Past to Present’. Written by
eminent jurists and legal luminaries The
'Courts of India' traces the historical
evolution of the Indian judiciary. Having
photographs of archival value, the book
seeks to introduce Indian judiciary to
citizens, in a lucid manner.
Minister for Law & Justice, Shri Ravi Shankar Prasad HMIB Shri Venkaiah Naidu releasing the
and the then Chief Justice of India, Justice T.S. Thakur Reference Annual book India-2017 and
releasing the book "Courts of India- Past to present" on Bharat-2017 published by Publications Division
the occasion of Constitution Day ●● DPD undertook a special project to publish
small motivational books for children and
●● The Chief Election Commissioner released young generation in Hindi, English and
the book titled Unfolding Indian Elections various regional languages. One of them
– the Living Democracy on National Voters being a set of four books titled: “Jungle Ki
Day, 25th January 2017, and presented Kahani: Dadi ki Jubaani” in 15 languages.
the first copy to the Hon’ble President of
India. The Coffee Table book celebrates ●● DPD disseminated information on
the spirit of participatory democracy and Swachhata Abhiyaan through books
and journals. HMIB released a title
published by the Publications Division
‘In the Footsteps of Mahatma - Gandhi &
Sanitation’, authored by Shri Sudarshan
Iyengar on the occasion of Gandhi Jayanti,
2016. The book highlights Gandhiji’s
views and speeches on the important
issue of sanitation. Regular articles and
62 Annual Report 2016-17
Swachhta updates have been carried out in the New Delhi World Book Fair, 2017.
in the journals of Yojana, Kurushetra and During the annual Delhi Book Fair from
the weekly Newspaper, Employment News. August 27-September 4, 2016 DPD’s
●● As part of the 12th Plan scheme, DPD has theme was ‘Azadi ke 70 Saal: Yaad Karo
created fully searchable Online Digital Kurbani, Kitabon ki Jubaani’. DPD also
Archives with over 600 of its publication, participated in various important regional
from the 1950s to the live titles in DPD’s book fairs. Book discussion programmes
catalogue. The Digital Library is open to were organized during World Book Fair
viewing for all visitors to the DPD’s Book held in January 2017, and in Delhi
Gallery. Over 120 of the eBooks prepared University with eminent authors, scholars
by the DPD are available for sale through and students participating.
popular e-commerce platforms such as ●● A Consultative Committee on the
Amazon, Kobo and Google Play books. Roadmap for Publications Division was
●● The online sale of DPD’s printed books held on 15th July 2016. Members of
was started through the Bharatkosh the Committee while appreciating the
portal of Ministry of Finance in October initiatives of the Publications Division
2016. Besides, the online subscription of observed that efforts need to be taken
journals through this portal has increased to enhance the visibility of the rich and
to above 5000 for Employment News and diverse collection of books.
above 9,000 in respect of Journals. HMIB ●● A new state of the art book gallery was
also launched 120 of DPD’s selected titles opened in the DPD Headquarters at
through the Bharatkosh portal with the Soochna Bhavan which provides a
support of Controller General of Accounts. convenient facility to visitors to glance
With this, DPD’s readers are able to through its world of books.
make online payment for purchasing the ●● The prestigious India/Bharat 2017 was
publications. released on 6.2.2017 by the HMIB. The
●● Publications Division signed an MoU Bharat 2017 and India 2017 Reference
with BECIL for an important project Annual books give a comprehensive digest
Computerization of Inventory management of country & its progress in different
after receiving Ministry’s approval. The fields. The book deals with all aspects
requirement analysis and design phase of development from rural to urban,
of the crucial project for computerization industry to infrastructure, science and
of Inventory management, sales orders, technology, art and culture, economy,
royalty payments and other business health, defence, education and mass
processes of DPD was completed in communication. The books have sections
December, 2016. When fully operational, on general knowledge, current affairs,
this project will mark a paradigm shift sports and important events.
in the way Publications Division has ●● DPD utilized Social Media comprehensively
been functioning and enable DPD’s own for reaching out to prospective readers.
website integrated e-payment gateways. Facebook as well as Twitter account was
●● During the New Delhi World Book Fair, created both for Publications Division as
January 2017 DPD installed POS/ well as Employment News. In a short
Swipe machines to promote cashless span of time, social media presence of
transactions, which had an encouraging DPD has shown comprehensive results
response with around 20% of sales at wherein the Twitter handle has exceeded
DPD’s stall being effected through swipe 1,70,000 impressions per month and the
machines. Record sales of books and Facebook reach exceeding 3,60,000 per
journals exceeding R18 lakh was achieved month.
Activities under Information Sector 63
Introduction Supreme Court of India has been recently
Publications Division is among the premier brought out titled “Courts in India- Past to
publishing organisations of the Government Present”. The Division has also published
of India. Established in 1941, it is a repository a title for Election Commission of India
of books and journals highlighting subjects presenting the diversity of experiences on
of national importance and India’s rich conduct of elections.
cultural heritage. The Division publishes
books and journals on diverse aspects of The Division played a pioneering role in
Indian panorama, ranging from art and publishing classic works during the days
culture, land and people, flora and fauna, when the Indian publishing industry was
biographies of the Builders of Modern India, nascent and the Media reach was limited and
cultural leaders of India, life and works of played a pivotal role in further fostering India’s
other prominent Indian personalities from composite and holistic cultural traditions and
different walks of life, India’s history and in reinforcing the nation building process.
freedom struggle among many other subjects.
Books on the life and thoughts of Mahatma Periodicals of the Division also cover a
Gandhi hold a place of pride for the Division. wide area of subjects in a large number of
The Division has published several books on Indian languages. These periodicals cover
Gandhian thoughts including the Collected contemporary issues such as economic
Works of Mahatma Gandhi (CWMG) in 100 development, rural reconstruction,
volumes, in English and Sampoorna Gandhi community development, literature, culture,
Vangmaya in Hindi which is considered to children’s literature and information on
be the most comprehensive and authentic employment and career opportunities.
collection of Gandhiji’s writings. The Division
enjoys credibility among the publishers and DPD brings out four monthly journals and
is well recognised for the authenticity of a weekly newspaper. The flagship journal
content and affordable price of publications. Yojana (Established: 1957) serves as a
Publications Division, in collaboration with forum of discussion and dissemination
Gujarat Vidyapith, and under supervision of development issues. Itis published in
of prominent Gandhian scholars, has also Hindi, English and 11 other languages.
prepared the e-version of the Collected Kurukshetra (Established:1952), published
Works of Mahatma Gandhi (e-CWMG), fully in English and Hindi focuses on the topic of
searchable Master copy, in the form of a Rural Development. Ajkal (Established:1945)
well-designed set of DVDs. This monumental is a literary-cultural magazine in Hindi
work is a lasting contribution to the national and Urdu. BalBharti (Established:1948)
heritage by preserving Mahatma Gandhi’s is children's magazine; and ‘Employment
written words in permanent and tamper- News’(Established:1977) is a weekly journal
proof electronic format. The e-CWMG is that provides information on employment and
also hosted on the Gandhi Heritage Portal, career opportunities in Central Government
a comprehensive repository of authentic /PSUs/ Autonomous organizations etc. in
Gandhian literature. Hindi, English and Urdu.
Since last year, Publications Division has Key Objectives
been engaged in publishing several high DPD is mandated to produce, sell and
quality books which document the rich legacy distribute popular books and journals on
of the Rashtrapati Bhavan (RB), as a series to matters of national importance at affordable
preserve for posterity, various aspects of the prices, with a view to impart authentic
office of the President of India. information about India.
Another heritage value publication for Hon’ble The main objectives are as follows:
(i) To function as the repository of
64 Annual Report 2016-17
intellectual heritage and undertaking the cultural legacy of the Rashtrapati Bhavan.
responsibility to transfer knowledge by The titles include Life at Rashtrapati Bhavan,
publishing books and journals on matters Rashtrapati Bhavan : from Raj to Swaraj; Arts
of national importance at reasonable price and Interiors of Rashtrapati Bhavan; Around
to facilitate wider access to people; India’s First Table : Dining and Entertaining
(ii) To undertake the sale of books and at Rashtrapati Bhavan.
journals, giving up to date and correct In a significant achievement, the Publications
information about India to general public Division was able to restore and reprint its
at home and abroad. fundamental Gandhian literature which
(iii) Publishing selected speeches of Presidents was not available in its stock and stores.
and Prime Ministers of India to serve as These important books which were in high
repositories of thoughts for posterity; demand from researchers and scholars
(iv) To make available information about include the noted biography of Gandhiji by
job opportunities in Government Sector DG Tendulkar ‘Mahatma’ (8 volumes). Also
through Employment News; restored and being reprinted are ‘Gandhi
(v) Organizing and participating in book in Champaran’ and ‘Romain Rolland and
exhibitions and other activities related Gandhi – Correspondence’.
to book promotion, creation of reading Some other important publications in
habits among people and organising English include In the Footsteps of the
similar events to ensure wider reach of Mahatma: Gandhi and Sanitation, India:Art
our publications. & Architecture, India: Medieval History, Lives
that inspire (three volumes), In the footsteps
Organizational Setup of Mahatma: Gandhi and Sanitation,
Jawaharlal Nehru-Shradhanjali, Right to
The Directorate of Publications Division is Information, Why People Protest. Important
headed by Additional Director General (ADG), titles in Hindi include Bharat Mein Angrezi
who is assisted by Director level officers Raj (two volumes), Apani Hindi Sawaren,
heading Editorial, Business, Production and Vratchitralekhan Aur Film Taknik, Bhartiya
Administration divisions. The ADG is further Loksahitya Parampara Aur Paridrishya,
assisted by General Manager, who looks Bharat ke Nari Ratna. Some of the BMI series
after publication of Employment News. The books which were high in demand were also
headquarters of the Publications Division is reprinted like Ganesh Shankar Vidhyarthi,
at Soochna Bhavan, CGO Complex at New Pt. Deen Dayal Upadhyaya, Dr Keshav Baliram
Delhi and it functions through its various Hegdewar,. Regional Language Publications
sales emporia at New Delhi (Headquarters), include Children’s Mahabharatam, Rani
Delhi (old Secretariat), Mumbai, Chennai, Rudrama Devi and Pandugulu Mana
Kolkata, Patna, Lucknow, Hyderabad and Sampradayalu in Telugu, The Gospel of
Thiruvananthapuram and Yojana offices Budha in Kannada, Bal Ramayanam in Tamil
at New Delhi, Mumbai, Kolkata, Chennai, In children’s literature, some key books
Ahmedabad, Guwahati, Hyderabad, were Kahaniyan Mini Ki, Thoda Sa To Ho Na
Thiruvananathapruam and Bengaluru. Bachpan, Bharat Ki Lok Kathayein.
Reference Annuals - India 2017 and
Major Activities Bharat 2017, were released by Hon’ble
Minister of Information and Broadcasting
Publication of Books on 30th January 2017. The authentic and
In the year 2016- 2017, the DPD brought comprehensive Reference books, India
out about 85 books until January 2017 on and Bharat, provide updated information
a variety of subjects. The Division published about the programmes and achievements of
a series of books documenting the rich
Activities under Information Sector 65
different Ministries and Departments of the where academicians, planners, NGOs, and
Government of India. The demand for the thinkers discuss issues of rural development
Annual has been continuously rising and objectively and in detail.
about 1.4 lakh copies were printed so far for During 2016-17, Kurukshetra highlighted
the 2017 edition. the government’s initiatives in the rural
sector covering varied topics such as
Publication of Journals Renewable Energy, Science & Technology
The Division publishes a total of 18 periodicals for Rural India, Empowering Rural Youth,
which include Yojana in English, Hindi and Agriculture, Animal Husbandry, Oilseed and
11 other languages, Kurukshetra (in English Pulses etc. The issue highlighted the new
and Hindi), Aajkal (in Hindi and Urdu)and Bal initiatives of the government like Gramodaya
Bharati in Hindi apart from Employment Se Bharat Uday Abhiyaan, PM Fasal Bima
News/Rozgar Samachar in English, Hindi Yojana, Paramparagat Krishi Vikas Yojana,
and Urdu. Soil Health Card Scheme, Rurban Mission,
Saansad Adarsh Gram Yojana, PM Gram
(i) Yojana (English, Hindi and 11 regional Sadak Yojana, Unnat Bharat Abhiyan,
languages) Misssion Indradhanusha etc.
Two columns viz: Swachhta Soldiers and
Yojana, published since 1957, is a journal Swachhta Pakhwada update were also
devoted to the theme of economic development introduced in the journal which highlight
in the broad framework of government policy success stories from the field and activities
initiatives. With 13 language editions (English, carried by various Departments and Ministries
Hindi, Assamese, Bengali, Kannada, Marathi, during Swachhta Pakhwadas observed by
Malayalam, Oriya, Punjabi, Tamil, Telugu and them from time to time.
Urdu) and over 2 lakh combined monthly
circulation, Yojana’s role in development (iii) Ajkal (Hindi and Urdu)
journalism is noteworthy both at national and Published since 1945, the literary magazine,
regional levels. It provides enriched material Ajkal covers diverse aspects of Indian
from experts in various fields and targets culture and literature. Ajkal (Hindi) covered
readers from a wide range of segments, viz. different aspects of Indian culture and
policy makers, scholars and students. The literature and focused on Phanishwarnath
journal during last one year has focussed on Renu, Syed H. Raza, Premchand, Amritlal
North East, Differently Abled, Power for All, Nagar, Shivmangal Singh, Naamvar Singh,
Women Empowerment, Textiles, Less Cash Mahashweta Devi and Bob Dylan etc. Ajkal
Economy. Key initiatives of the government (Urdu) focussed on Shakilur Rahman, Shakil
like Accessible India Campaign, Jan Dhan Badayuni among others besides regular
Yojana, Pradhan Mantri Sinchai Yojana, Soil columns like stories, poems, book reviews,
Health Card, Pradhan Mantri Ujjwala Yojana, etc have been published.
Clean Ganga, Power for All, Yoga for Youth
etc. have been extensively covered. (iv) Bal Bharti ( Hindi )
Bal Bharati, published since 1948, helps in
(ii) Kurukshetra (English and Hindi) imparting social values and scientific temper
Kurukshetra a leading magazine on rural in children through informative articles, short
development published since 1952, is devoted stories, poems and pictorial stories, besides
to the issue of rural development and other providing healthy entertainment to children.
grassroot level themes related to the rural Bal Bharati organizes a children’s essay
economy in a broad context. During the year competition at national level, to promote
2016-17, the average combined (English and creative skills among younger generation.
Hindi) monthly print order was more than
one lakh copies per issue. It is a platform
66 Annual Report 2016-17
Digitization of other publications: Publications Division Book Exhibition Stall at Delhi
Under the 12th Five-year plan scheme World Book Fair
titled “Media Infrastructure Development
Programme” of M/o Information & To mark important national events like
Broadcasting, Publications Division is Independence Day, Gandhi Jayanti, Hindi
mandated to “Create a Digital Archive Pakhwara, National Unity Day, etc. DPD
of publications of DPD” under the sub- organized ‘in-situ’ book exhibitions within
scheme “Revitalization, up-gradation and the premises of its 10 sales outlet throughout
modernization of Publications Division the country.
and Employment News”. DPD is currently Besides books, 21 periodicals are published
converting its old heritage value books most and sold from DPD from Delhi and eight
of which are in a precarious condition in regional offices, with a combined print order
digital format in an effort to preserve them. of about 44 lakh copies during 2016-17. The
About 750 books have been digitized and revenue earned from sale of books & journals
have been made available in the form of an and through advertisement was R700.00
impressive online Digital Library , which are lakhs (provisional- excluding Employment
fully searchable. The process of digitization is News) for the period April 2015 – January,
continuing, and more titles are being added 2017.
to the digital archives on a daily basis. (ii) Online Portal for selling the printed
Business and Marketing Journals of DPD
Business wing of Publications Division is Payment for DPD’s monthly journals (Yojana,
engaged in sale and distribution of books Kurukshetra, Bal Bharati and Aajkal) from
and periodicals published by the Division. subscribers has usually been through
The sale is undertaken through its own cheques and drafts etc., leading to delays and
offices and registered agents. The Division difficulties. Hence, there has been a repeated
has continuously endeavoured to expand the demand from subscribers all over the country
reach of its publications, improve visibility and for online facility. On 18th February 2016,
access by participating in book exhibitions, the HMIB inaugurated a portal developed by
book fairs, Public Information Campaigns DPD to start the online sale of its journals
and sales promotion activities. with the help of Bharatkosh portal of Ministry
of Finance.The portal is capable of receiving
(i) Participation in Book Fairs and online payments through the Bharatkosh
Exhibitions
To increase the visibility of its publications,
the DPD participated in major book Fairs
in various parts of the country. Between
April 2016 till January 2017, DPD took
part in 30 book fairs in Lucknow, Kanpur,
Varanasi, Neyveli, Erode, New Delhi, Patna,
Thiruvanthapuram, Hyderabad, Vijayawada,
Jaipur, etc. Publications Division participated
in the annual Delhi Book Fair from 27 August,
2016 to 4 September, 2016. DPD participated
in the New Delhi World Book Fair 2016 (9-15
January 2017) and made a record sale of over
R 18 lakhs.
Activities under Information Sector 67
payment gateway. Another important part of (R In lakhs)
this project was to enable receipt of online
payments to the SBI account of DPD. The Year Allocation Expenditure Revenue
printed version of these journals (Yojana,
Kurukshetra, Aajkal and Bal Bharti) can be (FG) Earned
subscribed online by visiting the websites
publicationsdivision.nic.in, yojana.gov.in 2014-15 5002.05 4975.12 6340.65
and bharatkosh.gov.in. The online Journal
Portal has become popular with subscription 2015-16 4915.02 4896.58 5270.36
orders coming in on a daily basis.
2016-17 5120.00 *4011.77 *4140.66
(iii) Employment News/ Rozgar Samachar (RE)
(English, Hindi, Urdu)
*Figures upto January 2017
Employment News is a flagship job journal
of Ministry of Information &Broadcasting. SONG & DRAMA DIVISION
The job journal is the single window for
information on jobs in Central, State Introduction:
Governments, Public Sector Undertakings, Song and Drama Division with the objective
autonomous bodies besides universities “Jan Kala Se Jan Chetna” is a Media Unit of
etc. It also publishes admission notices for the Ministry of Information & Broadcasting
professional courses, examination notices engaged in inter-personal communication
and results of organizations like UPSC, SSC through live media utilizing wide range of
and other general recruitment bodies. In performing arts such as Drama, Dance-
addition, Employment News also has editorial Drama, Composite programme, Puppetry,
segment which helps youth in preparing for Ballets, Operas, Folk and Traditional Recitals,
various jobs available in the market besides Mythological Recital, Magic and other Local
upgrading their vocational and soft skills. Folk & Traditional Forms for propagating
The journal has nationwide circulation of various Policies, Programmes and Schemes
over 2 lakhs per week and is popular among of the Government. The main function of the
the job seekers. Both its e version and print Division is to create awareness and emotional
version can be subscribed online by visiting receptivity among the general public regarding
its website www.employmentnews.gov.in. social, economic, and democratic ideals
The journal has about 12,000 subscribers which are very conducive to the progress of
(6200 e-version and 5800 print subscribers). the nation through live entertainment.
It has also made significant presence on
various social media platforms like Twitter Organisational Set Up:
and FaceBook. ●● Presently the Division is headed by
During the year 2016-17, the revenue was
R 34.4 crore upto January, 2017. Employment Director, functions at three levels viz.
News published 4240 advertisements from (i) Headquarters at Delhi: The Division has
1st April, 2016 to 31st January, 2017.
the following major units at New Delhi:
Budget & Revenue: (1) Policy & Coordination, (2)
The Budget Estimates (BE) under Non-Plan
for the financial year 2016-17 is R 37.15 crore Administration I & II, (3) Vigilance
for Publications Division and R 22.35 crore for Section, (4) Armed Forces Entertainment
Employment News. The position of Allocation, Wing(AFEW Unit), (5) Sound & Light
Expenditure and Revenue generated by DPD Unit(S&L Unit), (6) Central Drama
is as under: Troupe(CDT), (7) Cash & Account Unit,
(8) Budget & Account Unit, (9) Hindi Cell,
(10) RTI Section. Each Section/Unit has
the different responsibilities.
(ii) Ten Regional Centres: The Ten Regional
Centres of the Division are stationed at
68 Annual Report 2016-17
(1) Bangalore, (2) Bhopal, (3) Chandigarh, (i) Private Registered Troupes (PRTs):
(4) Chennai, (5) Delhi, (6) Guwahati, (7) At present there are 919(Nine hundred
Kolkata, (8) Lucknow, (9) Pune and (10) nineteen) numbers of Private Registered
Ranchi. These are the responsibility Troupes (PRTs) attached with the Regional
Centres of Song and Drama Division to Centres, and this number could be
carry-out the programme activities across enhanced within a short period following
the Country. Every Regional Centres have the latest Guidelines of the Ministry of I&B.
own Jurisdiction headed by one Deputy These PRTs are having different Categories
Director/Deputy Director-in –Charge. like Drama, Composite, FTR, MR, Puppet,
(iii) Sub-Centres: (a) 7(Seven) Border Magic etc and different Grades like ‘A’, ‘B’,
Centres headed by Assistant Directors & ‘C’. These PRTs of various categories are
located at Darbhanga, Guwahati, Imphal, having with different types of fees starting
Jammu, Jodhpur, Nainital and Shimla, from R4,000/-(Rupees Four thousand
and (b) 6(Six) Centres for Departmental only) per programme to R5,600/-(Rupees
Drama Troupes headed by Managers Five thousand Six hundred only) per
located at Bhubaneswar, Delhi, programme for duration of 01.00-
Hyderabad, Patna, Pune and Srinagar 01.30 hr’s performances. The Troupe
(Jammu). consists with three to eleven numbers of
performers/artistes.
Activities:
To carry out the Information, Communication (ii) Departmental Artistes: The Division
and Education (IEC) programmes across the has talented artistes of various formats
country highlighting the themes of National like, Vocal, Instrumental, Drama and
Importance which are very conducive to back- stage. All are regular Govt. of India
the progress of the Nation through utilizing Employee and posted at S&DD, New Delhi
of Folk & Traditional Live Art Forms. The (HQ) and in various Regional Centres &
Division being an Interpersonal Unit of Sub-Centres.
the Government of India aims to provide
authentic information in respect of History, (iii) Empanelled Artistes: At present there
Art & Culture, Heritage and also the subjects is no availability of empanelled Artistes
of important Schemes/policies adopted by with the Division. Efforts have already
the Government for the overall benefit of the been taken to do empanelment Casual
common people. performing Artistes as per updated
guidelines of the Ministry of Information &
Machineries Utilised By S&D Division For Broadcasting. The services of Empanelled
Outreach Programmes: Artistes are very important as co-artistes
Song and Drama Division is the only agency of Departmental Artistes.
using traditional media for the Information,
Education, & Communication (IEC) of By way of utilizing numerous folk and
Government schemes, policies for the past five traditional forms available in Hilly & Tribal
decades or more throughout the country. The (including North East Region & Jammu
Folk & Traditional Media is still very effective in Kashmir), Desert, Sensitive & LWE affected
the present socio-economic circumstances in areas, and in remote villages of other parts
rural India. For presentation of programmes, of the country, - the Division one hand
the Division is being utilized the services of (1) has become a potent source of revival and
Private Registered Troupes, (2) Departmental sustenance to these forms and on the other
Artistes, and (3) Empanelled Artistes. hand is able to provide livelihood to thousands
of performers by utilizing their skills in their
own languages, idioms and dialects for the
purposeful communications.
Activities under Information Sector 69
Objectives: other vulnerable sections of the society.
Effective dissemination of Information of
Government programmes and policies to Programme activities of Song & Drama
the public and achieve the plan targets. To Division for the period from 1st April to
play an important role in providing effective 30th November, 2016
communication for Government of India’s
vital developmental programmes and policies A. Plan Scheme:
through medium of entertaining live arts ●● 5541-numbers of programmes under
to all the citizens across the country and
fostering the spirit of national unity, integrity, Plan Scheme have actually been executed
communal harmony, other ideals as enshrined by Song & Drama Division during the
in the Preamble of the Constitution of India, period from April to November, 2016.
especially in rural areas, LWE, hilly, tribal & The brief of the executed programmes by
desert areas, small towns border areas and utilizing the services of private cultural
parties registered with the division, is
given below:-
Sl. Plan Scheme “Live Art & Culture for Target Progressive figure of
No. India” 2015-16 (Number of executed programmes
programmes)
Component-wise details for 2016-17. up to the month of
November, 2016.
12 3 4
1. ICT activities in Hilly/ Tribal/ Desert/ 2670 2594
Sensitive and border areas of the country. 840 685
2. Left Wing Extremism (LWE) Affected Areas/
490 345
Identified districts
3. Flagship Programmes under PIC BNP 2000 1917
6000 5541
(Swatch Bharat Aviyan)
4. Special Publicity in North East Region
Total:
B. Non-Plan head:
Total 2,600 numbers of programmes have been executed by the Division during April to
November, 2016.
Sl.No. Services utilized Number of Executed
1 programmes
2.
Executed by utilizing the services of Private Cultural 2340-Programmes.
Troupes registered with the Division
Executed by utilizing the services of Departmental 260-Programmes
Artistes.
Total: 2600-Programmes
70 Annual Report 2016-17
Themes Covered During presentation of Minister’s New 15 Point Programmes for the
Programmes as Mentioned In “A” and Welfare of the Minorities, Health & Family
“B”: Welfare subjects, Advocacy programmes
During presentation of the programmes as Against Malnutrition during the period under
shown in “A” (for Plan Scheme), and “B” for reference.
(Non-Plan head), the following important The programmes have been executed in
schemes & policies of the Government close co-ordination with sister media units,
have especially been highlighted for greater Government Organizations like Health
publicity: Department, District Administration, Sub-
Division, Block level Officers and various
“SWACHH BHARAT MISSION-( Eke Kadam Non-Government Organizations during April,
Swatchhta Ki Ore)”, “Ek Bharat - Shrestha to December, 2016.
Bharat”, “Pradhan Mantri Jan Dhan
Yojna”, “Atal Pension Yojana”, “Mission Artistes of Regional Centre, Chandigarh, S&DD,
Indradhanush”, “Pradhan Mantri Suraksha presenting programmes in Punjab
Bima Yojana”, “Pradhan Mantri Jiban
Jyoti Bima Yojana”, “Sabka Saath, Sabka
Vikash”, “Beti Bachao - Beti Padhao”, and
Ashtalakshmi Vikash.
Apart from the above, special attention
has been given on National Integration &
Communal Harmony, Social Harmony,
Linguistic Harmony, and Prevention of Sexual
Harassments in Work Place, Rights of Girl
Child, Women’s Empowerment, and Prime
Details of Programmes Executed in Priority Areas of The Country During April to
November, 2016:
(I) Number of programmes executed in North East Region of India:
Sl. No. Name of the Regional State under jurisdiction Number of executed
Centres programmes during April
to November, 2016
1 Guwahati Regional
Centre of Song & Drama Assam Plan Non-Plan
Division. 829 79
2. Kolkata Regional Centre Arunachal Pradesh 179 35
of Song & Drama
Division. Manipur 381 101
Mizoram 39 06
Meghalaya 121 46
Nagaland 95 10
Tripura 97 07
Sikkim 176 00
Total : 1917 284
Activities under Information Sector 71
(II) Number of programmes executed in Left Wing Extremism (LWE) Affected Areas/Identified
districts during April to November, 2016:
Sl. No Regional Number of LWE affected districts covered Number of executed
Centre
1. during April to November, 2016. programmes
2. Bhopal
Chhattisgarh(16-districts) 222 -Programmes
Kolkata
West Bengal (04-districts) 104-Programmes
Odisha (19-districts) 231-Programmes
3. Lucknow Uttar Pradesh(03-districts) 68-Programmes
4. Pune
Maharashtra(04-districts) 60-Programmes
TOTAL: 685-Programmes
(III) Number of programmes presented on the international border areas of the country during
April to November, 2016:
Sl. Name Of State Name Of Districts covered No. Of Prog.
No. covered executed
126
1 Assam Dhubri, Cachar, Karimganj, Kokrajhar, Baksa, Chirang, 01
Udalguri 619
2 Bihar Araria, Champaran(E),Champaran(W), Kishanganj, 86
Madhubani, Sitamarhi, Supoul 50
06
3 Jammu & Jammu, Kathua, Poonch, Rajouri, Baramulla, Budagam, 14
Kashmir Kupwara, Kargil, Leh, Marh, Vijaypur, Akhnoor, Khour, 257
R.S.pura, Satwari, Samba, Bishnah, Poonch, Booniyar, 131
Langat 13
30
4 Manipur Chandel, C.C.Pur, Cepur Chandel, Ukhrul & 71
Churachandpur, 169
5 Meghalaya West Garo Hills, South Garo Hills, Jaintia hills, East Khasi 1573
Hills, West Khasi hills
6 Mizoram Champhai, Lawngtlal, Mamit, Saiha, Serchip
7 Nagaland Kiphire, Mon, Phek, Tuensang
8 Punjab Amritsar, Taran-Taran, Ferozepur, Gurdaspur, Ajnala,
Chogawan
9 Sikkim Sikkim(East), Sikkim(West), Sikkim(North)
10 Tripura Tripura(s), Dhalai, Tripura(N), Siddhartha Nagar, West
Tripura, North Tripura
11 Uttar Pradesh Baharaich, Balarampur, Kheeri, Pilibhit, Sravasti ,
Maharajganj, Siddarthanagar,
12 Uttarakhand Chamoli, Champawat, Piithoragarh, U.S. Nagar. Uttarkashi
13 West Bengal Cooch Bihar, Darjeeling, Dakshin- Dinajpur, Jalpaiguri,
Maldah, Murshidabad, Nadia, North 24 Parganas, Uttar
Dinajpur
Total number of programmes executed from April to November, 2016:
72 Annual Report 2016-17
Special Awareness Generation Programmes During April to November, 2016:
(i) Executed programmes for awareness generation on SWATCHH BHARAT MISSION (Eke
Kadam Swatchhta Ki Ore) /Clean India during April to November, 2016:
(Number of Programmes)
Sl. No. Regional States/UTs Executed
Centre. Programmes.
Karnataka 11-Programmes
1. Bangalore Kerala 05-Programmes
Madhya Pradesh, 54-Programmes
2. Bhopal Rajasthan, 54-Programmes
Chhattisgarh. 72-Programmes
3. Chandigarh Punjab(including Chandigarh UT) 24-Programmes
Himachal Pradesh 10-Programmes
4. Pune Jammu & Kashmir 52-Programmes
Maharashtra, 26-Programmes
5. Lucknow Gujarat, 46-Programmes
Goa 10-Programmes
6. Kolkata Uttar Pradesh, 11-Programmes
Uttarakhand. 11-Programmes
7. Guwahati Odisha, 52-Programmes
8. Delhi West Bengal 44-Programmes
Assam, 20-Programmes
Haryana. 15-Programmes
TOTAL: 517-Programmes
Activities under Information Sector 73
(ii) PRESENTATION OF PROGRAMMES BY SONG AND DRAMA DIVISION ON THE OCCASION
OF “INTERNATIONAL DAY OF YOGA” COVERING THE DATE 21ST JUNE, 2016.
The Division has executed 197- numbers of live programmes to publicize the concept of “Yoga
and its importance in human livings day by day”, to the audiences. The programmes have
been organized in observance of “INTERNATIONAL DAY OF YOGA-26th June”.
Sl. No. Regional Centre. States/UTs Executed
Programmes.
1. Bangalore Karnataka 05-Programmes
2. Bhopal Kerala 10-Programmes
3. Chandigarh Madhya Pradesh, 11-Programmes
4. Pune Rajasthan, 02-Programmes
5. Lucknow Chhattisgarh. 01-Programmes
6. Kolkata Punjab(including Chandigarh UT) 05-Programmes
7. Guwahati Himachal Pradesh 15-Programmes
Jammu & Kashmir 10-Programmes
8. Delhi Maharashtra, 15-Programmes
9. Chennai Gujarat, 05-Programmes
Goa 05-Programmes
Uttar Pradesh, 11-Programmes
Uttarakhand. 11-Programmes
Odisha, 14-Programmes
West Bengal 08-Programmes
Sikkim 05-Programmes
Assam, 15-Programmes
Arunachal Pradesh 08-Programmes
Meghalaya 05-Programmes
Manipur 05-Programmes
Mizoram 05-Programmes
Nagaland 07-Programmes
Tripura 05-Programmes
Haryana. 05-Programmes
Delhi 12-Programmes
Tamil Nadu 02-Programmes
74 Annual Report 2016-17
(iii) ANTI-TERRORISM DAY (21.05.2016): in the different districts of West Bengal on the
Song and Drama Division have presented occasion of “Nazrul Jayanti”, the birth day
number of special programmes covering the celebration of Bidrohee Kabi Kazi Nazrul Islam
ANTI TERRORISM DAY (21st May, 2016) (a famous poet and great freedom fighter).
during presentation of programmes the The theme National Integration, Communal
themes of Non-violence, Communal Harmony, Harmony, and Patriotism have specially been
Social Harmony, to keep peaceful & healthy highlighted.
atmospheric situation among the masses in (vi) GRAMODAY -HAMARA SANKALP
the society, Brotherly hood, active devotion Song & Drama Division presented nukkad
to Motherland, Women empowerment, Beti natak on rural development schemes and
Bachao - Beti Padhao etc have been highly measures taken by the Government to
focussed in all the programmes across the strengthen panchayati raj institution in the
country during the 2nd fortnight of May, conference of sarpanches held in New Delhi.
2016.
(iv) RABINDRA JAYANTI (9TH MAY/ In Flagship Programmes
i) “AAZADI 70 SAAL - YAAD KARO
Bengali 25th Baishakh):
Kolkata Regional Centre of Song and Drama QURBAANI”:
Division has presented several special With presentation of bouquet of patriotic
programmes on the occasion of “RABINDRA songs in Rashtrapati Bhawan on 9th August,
JAYANTI (Birth day of Kabiguru Rabindra 2016 to honour the Freedom Fighters,.
Nath Tagore)highlighting the themes of Song and Drama Division executed 424 live
National Integration, Communal Harmony, programmes across the country on the theme
Brotherhood etc in the different districts of “Aazadi 70 Saal - Yad Karo Qurbaani”.
West Bengal. Rashtrapati Bhawan function among others
(v) NAZRUL JAYANTI (24TH MAY, 2016): was attended by Hon’ble President of India,
Song and Drama Division, Kolkata Regional Shri Pranab Mukherjee, Hon’ble Vice
Centre has presented number of programmes President of India Shri Mohd Ansari and the
Hon'ble President of India Shri Pranab Mukherjee, Honb'le Vice President Shri Mohammad Hamid
Ansari and Hon'ble Prime Minister Shri Narendra Modi with staff of S&DD
Activities under Information Sector 75
Hon’ble Prime Minister of India Shri Narendra Rural Employment Guarantee Scheme
Modi. The programme was well received by (MGNREGA) etc.
the audience. The theme was “Participation of all,
A special series was launched in North East development of all-Progressive India”.
Region and Jammu & Kashmir. In eighty states 168 programmes were organised in 42
of North East Region, 80-Programmes were Panchayats in 21 States including Assam,
presented. The highlight was the programmes Meghalaya, Mizoram, Nagaland, Manipur
at Assam Raj Bhawan in Guwahati, Nagaland and Tripura in North East Region.
Raj Bhawan in Kohima and Manipur Raj As desired by Ministry of Rural Development,
Bhawan in Imphal. The programmes were interpersonal communication like Nukkad
attended by the Hon’ble Governors of the Natak, local cultural troupes, local singers etc
States. In Jammu & Kashmir 15 programmes were used on 2nd October in Gram Sabah’s
were done. identified by the Ministry with the objective
In Himachal Pradesh the programmes were to provide authentic and better information
executed on the occasion of the convocation to people on rural development schemes.
of Himachal Pradesh University at Shimla The focus was on Rural Housing, Pradhan
in which students in large number were Mantri Gram Sadak Yojna and Deen Dayal
present. The Hon’ble Governor of Himachal Upadhyaya Grameen Kaushalya Yojna (DDU-
Pradesh was the Chief Guest. The objective GKY) etc. The feedback has been encouraging.
was to re-instil the spirit of freedom struggle
and national movement among the younger iv) GANDHI JAYANTI CELEBRATION IN
generation. GUJARAT
ii) LADAKH FESTIVAL Special programmes were organised to mark
Song & Drama Division for the first time Gandhi Jayanti in Raj Bhawan, Gandhinagar,
participated as Cultural Partner in the to pay respect to father of the nation, Bhajans
Ladhakh Festival. The three day Festival was of Bapu were rendered by artistes of the
held in Leh from 20th to 23rd September Division. The Governor Shri O.P. Kohli was
2016. the Chief Guest. On the occasion, Shri Kohli
A procession of cultural troupes from different released an audio clip of Ministry of Women
parts of the region marked the inauguration and Child Development on Beti Bachao Beti
ceremony. The Division presented dances, Padhao specially composed for the occasion.
songs, music etc. The highlight was the
‘Bhavai’ dance on the theme “Beti Bachao, v) BETI BACHAO BETI PADHAO MASS
Beti Padhao” AWARENESS CAMPAIGN
For the Jawans of Indo Tibetan Border
Police, a special cultural evening “Jai Ho” Song & Drama Division in collaboration with
was organized and it was well received by the Ministry of Women & Child Development,
audience. presented over 6400 programmes on Beti
Bachao Beti Padhao across the country with
iii) PROGRAMMES IN GRAM SABHA ON focus on to reach out in inaccessible rural
GANDHI JAYANTI areas. The programmes were conducted in
161 districts identified by Ministry of Women
Song and Drama Division with the support & Child Development.
of Ministry of Rural Development organised
programmes in Gram Sabha for large scale vi) EK BHARAT SHRESHTA BHARAT
participation of women and others and also Song & Drama Division presented “Ek
for initiating the convergence of flagship Bharat Shrestha Bharat” depicting India’s
programmes like Mahatma Gandhi National rich diversity of folk dances in Kala Vaarso
Festival in Surat. The festival is held annually
to promote national heritage, art and culture.
76 Annual Report 2016-17
During the 5 day festival from 25th November, xi) PRESENTATION OF SOUND AND
2016 thousands of visitors participated. LIGHT PROGRAMME DURING HAMPI
UTSAV-2016 IN KARNATAKA:
vii) DEMONETIZATION AND CASHLESS
ECONOMY On the occasion of Hampi Utsav-2016
in Karnataka, Song and Drama Division
Song & Drama Division conducted over 400 has presented Sound & Light Programme,
programmes across the country including “VIJAYANAGARA BAIBHAVA” during the
North East and Jammu & Kashmir on the period from 03.11.2016 to 07.11.2016. The
recently announced Demonetization Scheme executed programmes were very gorgeous
and measures to ease the cash flow for the and also appreciated by the audiences:
benefit of common people. The programmes
in local language highlighted the objectives Report of programme activities of Song
of the historic step which aimed to curb & Drama Division for the period from 1st
black money, funding of arms smuggling to January to 31st March, 2016)
terrorists and to bring to an end circulation
of large volume of counterfeit currency. The A. Plan Scheme:
programmes emphasized that demonetization ●● 739 numbers of programmes under Plan
is aimed at not only taking on the corruption
but also improving the lives of honest and law Scheme have actually been executed by
abiding citizens. Song & Drama Division during the period
from January to March, 2015. The brief
viii) RASHTRIYA EKTA DIWAS of the executed programmes is given
S&DD presented 35 programmes to celebrate below:-
Rashtriya Ekta Diwas celebrating the birth
anniversary of Sardar Vallabhbhai Patel. Sl. Plan Scheme Numbers
The themes included national integration, No. “Live Art & of executed
communal, social and linguistic harmony etc. Culture for India” programmes
2014-15 during the period
ix) EK SHAAM- SHAHIDON KE NAAM from 01.01.2016
Song & Drama Division presented a musical Component-wise to 31.03.2016.
programme at Indian Military Academy, details
Dehradun on patriotism, homage to martyrs
and inculcate nationalist spirit. Patriotic 12 3
songs expressed support to our brave Jawans
and gave salute to their valour and sacrifices. 1. ICT activities in 82-Programmes
In the programme, families of martyrs were Hilly/ Tribal/
honoured. The programme was also held at Desert/Sensitive
the HQ of Oil and Natural Gas Commission and border areas
in Dehradun. of the country.
x) PARTICIPATION IN INDIA 2. Left Wing 19-Programmes
INTERNATIONAL TRADE FAIR 2016: Extremism
(LWE) Affected
S&DD in collaboration with Ministry of Areas/Identified
Health and Family Welfare presented live districts
folk and traditional programmes to create
awareness on health issues in Health Pavilion 3. Flagship 123-programmes
at India International Trade Fair 2016. It was Programmes
inaugurated by Shri Faggan Singh Kulaste, under PIC BNP
Hon’ble Minister of State for Health and (Swatch Bharat
Family Welfare. The programmes were well Aviyan)
attended.
Total: 224-programmes
Activities under Information Sector 77
B. Non-Plan head: Total 387 numbers of Government Organizations during January,
to March, 2016.
programmes have been executed by the
Details of Programmes Executed in Priority
Division during January to March, 2016;
Areas of The Country During January To
●● 335-Programmes have been executed by
utilizing the services of Private Registered March, 2016:
Troupes (PRTs) during the months from
January to March, 2016 across the (i) During January to March, 2016,- 22
country. programmes have been presented by Song
and Drama Division in North East Region
●● 52-Programmes have been executed by of India, out of which 19 programmes by
utilizing the services of Departmental utilizing the services of Private Registered,
Artistes during the months from January and 3 programmes by Departmental
to March, 2016 across the country. Artistes of the Division.
The programmes have been executed in (ii) Number of programmes presented by
close co-ordination with sister media units, S&DD in Left Wing Extremism (LWE)
Government Organizations like Health Affected Areas/Identified districts during
Department, District Administration, Sub- January to March, 2016:
Division, Block level Officers and various Non-
Sl. No Regional Centre Number of programmes Number of executed
presented in the identified programmes
districts of State Concerned:
1. Bhopal Chhattishgarh State: 10-Programmes
2. Kolkata West Bengal State: 9-Programmes
Total: 19-Programmes.
All the above cited programmes have actually been executed in close co-ordination with sister
media units; Government Organizations like Health Department, District Administration,
Sub-Division, and Block level Officers and various Non-Government Organizations during
January, to March, 2015.
Beti Bachao Beti Padhao Beti Padhao” is in advance stage, and the
Song & Drama Division has got mandate programmes are being presented in local
to present 10162 numbers of awareness languages and in far flung rural areas of the
programmes especially on Beti Bachao States/UTs identified by Ministry of Women
Beti Padhao in the various areas/villages & Child Development by utilising the talents
of 30 States/UTs identified by Ministry of of this Division’s Pvt. Registered Troupes
Women & Child Development during 2016- (PRTs). As on November, 2016 the Division
17 within the financial provision of R 550.00 has presented 4932 numbers of programmes
Lakh (Rupees Five Crore Fifty Lakh only). as per detail below:
This special campaign on “Beti Bachao-
78 Annual Report 2016-17
Regional No. of IEC programmes States/UTs covered
Centre
150-Programmes Karnataka & Kerala States, Lakshadweep Island
Bangalore 240-Programmes Madhya Pradesh, Rajasthan & Chhattisgarh
Bhopal States
162-Programmes Maharashtra, Gujarat, Goa States, Dadra &
Pune Nagar Haveli, and Daman Diu Islands.
2026-Programmes Uttar Pradesh, Uttarakhand & Bihar States
Lucknow 371-Programmes West Bengal (Kolkata), Odisha, Sikkim,
Kolkata Jharkhand States & A&N Islands.
570-Programmes Arunachal Pradesh, Assam, Manipur, Meghalaya,
Guwahati Mizoram, Nagaland & Tripura States.
1315-Programmes Punjab, Himachal Pradesh, Jammu & Kashmir
Chandigarh States & Chandigarh UT,
98-Programmes Delhi and Haryana States.
Delhi TOTAL: 4932-Programmes
On 2nd October, 2016, the Gujarat Governor were felicitated.
Shri O.P. Kohli launched the especially
composed audio message on Beti Bachao Report of programme activities of Song
Beti Padhao of Ministry of Women and Child & Drama Division for ANTICIPATED
Development in Raj Bhawan in Gandhinagar. DECEDMBER, 2016
The Regional Centre, Lucknow, did a special
programme “Hum Kisi Se Kum Nhi” in which A. Plan Scheme:
Hon’ble Governor Shri Ram Naik was the ●● It is anticipated that the Division may
Chief Guest. In the programme, specially
abled girl child and those doing pioneering present 300 numbers of programmes
work in the field of Beti Bachao Beti Padhao under Plan Scheme during the month
of December,2016, as per details given
below:-
Sl. Plan Scheme “Live Art & Culture for India” 2014-15 Numbers of anticipated
No. Component-wise details programmes during
December, 2016.
12 3
1. ICT activities in Hilly/ Tribal/ Desert/Sensitive and 50-Programmes
border areas of the country. 50-Programmes
2. Left Wing Extremism (LWE) Affected Areas/Identified
150-programmes
districts
3. Flagship Programmes under PIC BNP (Swatch Bharat 50-Programmes
300-programmes
Aviyan)
4. Special activities in North East Region
Total:
Activities under Information Sector 79
B. Non-Plan head: 150-Number of and amateur photographers from all corners
anticipated programmes in December, of the country. The Division has its own
2016 is around 150 numbers; official website for the photo publicity of the
●● Around 120-Programmes are expected official assignments. The Division is under
to be executed by utilizing the services process to connect its pricing unit to sale the
of Private Registered Troupes (PRTs) photographs through e-commerce gateway.
during the month of December, 2016.
●● Around 30-Programmes could be Function/Programme
organised by utilizing the services The major function of the Photo Division is
of Departmental Artistes during the to document photographically, the growth
month of December, 2016. & development and also the chronological,
economic and social changes in the country
PHOTO DIVISION and to restore such images through a platform
to keep the same for posterity.
Introduction Photo Division provides visuals (stills) to the
Photo Division, an independent media media units of the Ministry of Information &
unit meant for the visual support of the Broadcasting for dissemination of information
varied activities of the Government of India, by means of day to day publicity and also
is a subordinate office of the Ministry of to use the photographs through systematic
Information and Broadcasting and the biggest Exhibition or publication.
production unit of its kind in the country in Photographic stills of various government
the field of photography. activities published in Press Information
Photo Division was established in late 1959 as Bureau official website/hard copies issued
a culmination of the government’s decision for for the publicity is completely supported by
establishing a separate department keeping Photo Division.
in view the importance of the medium, as DAVP depends on the complete visual support
the photograph gives the most authentic from the archives of the Division, which is
& truthful record as well as recognize the developed during the last five decades for the
new medium for right projection, create preparation/production of various kinds of
the archival record under the professional exhibitions, hoardings, advertising material,
experts. This was done with integrating the publicity pamphlets, brochures etc., to be
photo studios of the Publication Division circulated amongst the large population of
and the Photo Unit of the Press Information the country as well as abroad.
Bureau & D.A.V.P with a view of eliminating The External Publicity Division of Ministry
the duplication of the activities. of External Affairs is completely supported
The Division produces photographic visuals by the Division for the Photo Publicity of
of achievements and activities of Government President, Vice President and Prime Minister’s
of India for internal and external publicity as visit abroad. The Division is also providing
well as other purposes. In its 57 years, the full photo publicity support to visiting head
Division has a collection of nearly 10 lakhs of States/government/Foreign Ministers/
images in its archive. foreign delegations to our country through
On the occasion of completion of 50 years of XP Division (MEA). Presentation of unique
its existence in the year 2010 the Division albums of the photo documentation of entire
introduced National Photography Awards to visits of VVIP’s at the time the departure of
promote nation’s Art, Culture, Development, VVIP’s is an important feature.
Heritage, History, Life, People, Society, Other major users are Central and
Traditions etc. with art and technique of State Government Agencies, Ministries/
photography and to encourage professional Departments including President Secretariat,
80 Annual Report 2016-17
Vice President Secretariat, Prime Minister’s nature and the duties of Sr. Photographic
House, Lok Sabha & Rajya Sabha Secretariat Officer and the Photographic Officers and the
and Indian Mission abroad through XP other production staffs of this Division are
Division of the Ministry of External Affairs. technical in nature.
The Division also supplies photographs Due to non-availability of Administrative
on payments basis to the non-publicity Officer/Accounts Officer, senior Officers are
organizations, private publishers and general handling the administrative work/DDO duty
public as a whole through its Pricing Scheme. as the post of Administrative Officer is vacant
and the post of Accounts Officer is abolished
Photo Division’s Organisational Set Up & the number of administrative staff has
Photo Division is housed in Soochna Bhawan, come to almost zero level.
CGO Complex, Lodhi Road, New Delhi-110003.
The Division is headed by Director (Photo Nature of Services Provided
Division) and is assisted by Deputy Director, According to the functioning of the Division,
Senior Photographic Officers, Photographic Senior Photographic Officers/Photographic
Officers, Administrative Officer and other Officers and senior technical staff members
technical and subordinate staff. have to accompany the Vice-President,
Total staff strength of the Division is 76 Prime Minister, sometime other ministers
numbers, in position 46 numbers. A number for providing extensive photo coverage &
of posts are abolished during 2002 as per photo publicity material of their visit within
recommendation of ERC and also because the country and abroad. Senior officers
of ban on direct recruitment. Single post of also engaged in the documentation works
Accounts Officer is also abolished. relating to Developmental activities, social
The duties including the Director, Deputy and economic changes from time to time for
Director are administrative and technical in enriching its collection of photo archive for
the posterity.
HMSIB addressing officers from various Ministries at the Facebook workshop for Government Officials
Activities under Information Sector 81
Two Photographic Officers are placed on duty 12th Five Year Plan
365 days on rotation basis at Prime Minister’s During the 12th Five Year Plan (2012-2017),
office/house/parliament house as per the the Division has initiated schemes “National
requirement to provide photo documentation Center of Photography (NCP)” and “Special
of the VVIP engagements for press publicity & Drive for North East Region and isolated
one to one usage etc. places in Jammu & Kashmir, and Andaman
The Division provides special services to Nicobar Island, Lakshdweep etc.”
Ministry of External Affairs by placing team of In the scheme “National Center of
Photographic Officer along with Senior Photo Photography”, the Division continued its
Assistant, Junior Photo Assistant as per the work of streamline of Digital Photo library
requirement of technical staff of the Division with the provision of out sourcing of library
to accompany the visiting Heads of States/ professional, to update the file info of digital
Govt. for the provision of extensive photo images. In addition, the Division outsourced
coverage and photo publicity of the their visit Data entry operators to maintain the “News
in India and abroad. Leather bound special Photo Network” involved with the digital
VVIP album with golden ink embossed cover management which include the work relates
album with the digital images containing the to operation/uploading of Meta data etc.
photographs of the entire visit of the VVIP is Digital images/digital text etc. are uploaded
presented on final departure of their visits. on high capacity server of the Division.
Synergy Between Other Media Units Important Activities
To keep synergy between the other Media National Photography Awards is one of the
Units, the Division has taken up various major component of Plan Scheme ‘National
measures. The Division has launched its Centre for Photography’ under Media
official website to explore the global utility Infrastructure Development Programme
of around 8-10 lakh archival and current (MIDP). National Photographic Award is a
images. The Division is in progress of prestigious annual event of Photo Division
introducing E-commerce feature for the sell/ which showcases the extra ordinary talents
buy of images through the official website. in the field of photography in the country.
A high capacity server is installed for the The Division has initiated 6th National
on-line/off-line retrieval of archival images. Photography Awards during the current year.
The News Photo Network of the Division has The Division has also initiated component
been functioning on complete digital mode of ‘Permanent Photo Gallery’ for displaying
to avoid the delay in sending photographs to photo exhibitions of government activities
newspapers and Press Information Bureau. and achievements during the current year.
The official website of PIB is completely
supported by the Division by supplying Exhibition on 2nd International Yoga
digital images & hard copies etc. of the day- Day: A Photo exhibition from the Archive
to-day assignments. On assignments of of Photo Division and image collected from
Vice President, Prime Minister and visiting MEA for International Yoga Day celebration
VVIP’s, the digital camera equipment has was organized by Photo Division from 20th
been utilized with laptop and V-data cards to April to 22nd April, 2016 at Talkatora Indoor
download and upload the digital images from Stadium new Delhi as curtain raiser to
venue itself in city as well as in local tours. celebration of 2nd International yoga day in
The Division provides facility to DAVP for the collaboration with DAVP under the aegis of
supply of life size digital inkjet images for the Ministry of AYUSH.
exhibition purpose.
82 Annual Report 2016-17
8th BRICS Summit: The Division provided President of the People’s Republic of
an extensive Photo coverage of 8th BRICS China, Prime Ministers of Thailand,
Summit held at Goa during the month of Nepal, Srilanka, Singapore and New
October, 2016. Zealand. On completion of each visit,
70th Independence Day Celebration: The Photo Division presented a colourful
Division organized a Photo Exhibition on Album to the visiting VVIPs on behalf
the occasion of 70th Independence Day of the Government of India at the time
Celebration on the theme ‘Azadi 70 Saal, Yaad of final departure.
Karo Qurbani’ in collaboration with DAVP from
12-18 August 2016 showcasing photographs PRODUCTION FIGURES:
relating to pre-post independence era on the
development and progress of the country. The number of assignments covered, images
acquired, uploaded prints, albums prepared
Routine Activities are (i) News and Features assignments
As part of its routine activities the Division covered (2641); (ii) Images sent/uploaded
provides some of the important photo in PIB website (6002); (iii) Images uploaded
documentation as annexed below:- on Photo Division website (6898); (iv) Digital
images acquired in house (229221); (v) Digital
i) Visit of Vice President of India:- Print made/supplied (31582); and (vi) VVIPs
Upto December, 2016, Photo Division Photo Albums prepared (58).
has covered 6 visits of Vice President
to different States in India (two IMPLEMENTATION OF RAJ BHASHA
visits in U.P., one visit each in J&K,
Karnataka, Maharashtra and Assam) Photo Division is actively involved in the
and 6 visits abroad i.e. Mongolia, implementation of the Raj Bhasha in its small
Venezuela, Nigeria, Mali, Hungary office in the Headquarter. Major number
and Algeria. of files in the Accounts and Administration
section are being handled only in Hindi.
ii) Visit of Prime Minister:-During the Division has taken up the major Hindi
period of assessment, Photo Division activities. During the Hindi Fortnight in the
has provided extensive coverage of month of September, 2016 a competition on
the visit of the Prime Minister in the General Knowledge in Hindi was organized.
country and abroad. The Division has
covered visits of Prime Minister in 16 SANCTIONED BUDGET
States within the country (some states
like U.P., Kerela, Maharashtra, M.P. Photo Division is implementing the
and Gujarat had more than one visit), subscheme ‘National Centre for Photography’
besides 17 visits abroad including under the ‘Media Infrastructure Development
Belgium, USA (twice), Saudi Arabia, Programme’ under the 12th five year plan.
Iran, Afghanistan, Qatar, Switzerland, During 2016-17, the Sanctioned Budget Grant
Mexico, Uzbekistan, Monzambique, for the Plan scheme of Photo Division was
South Africa, Tanzania, Kenya, R112 lakhs, which has remained unchanged
Vietnam, China and Lao PDR. during RE 2016-17 stage. Actual expenditure
upto October 2016 is R 59.34 lakhs.
(iii) Visit of Heads of States/
Governments:- Photo Division In the Non-plan non salary segment, the
has provided the extensive photo Sanctioned Budget Grant for was R113 lakhs,
documentation of the visit of Head of which has been revised to R100 during RE
States/Governments to our country 2016-17 stage.
that includes Presidents of Maldives,
Myanmar and Afghanistan, Vice
Activities under Information Sector 83
VIGILANCE REPORT
1. Details of the Vigilance set up for the There is no separate staff
organization in the Headquarters and in the sanctioned for the work related
field offices to vigilance. However the seniors
with the assistance to their
subordinates are normally
disposing such cases.
2. Preventive Vigilance activities during the 4
period: 2
i) No. of regular inspection conducted during the
period:
ii) No. of surprise inspections carried out during
the period
3. Surveillance and detection activities during the
period
i) Details of the areas selected for keeping All the areas where important
surveillance productions are made.
ii) No. of persons identified for being kept under None
surveillance
4. Punitive activities (No. to be indicated against
4(i ) to (x) where the appointment authority is
other than the President
i. No. of complaints/references received during Nil
the period
ii. No. of cases in which preliminary inquiry was Nil
conducted
iii. No. of cases where preliminary inquiry report Nil
were received
iv. No. of cases in which charge sheets for major Nil
penalty were issued
v. No. of cases in which charge sheets for minor Nil
penalty were issued
vi. No. of person on whom major penalty was Nil
imposed
vii. No. of persons on whom minor penalty was Nil
imposed
viii. No. of persons placed under suspension Nil
ix. No. of persons against whom administrative Nil
action such as issuance of warning etc. was
taken
x. No. of persons prematurely retired under Nil
relevant provisions of rules.
84 Annual Report 2016-17
INDIAN INSTITUTE OF MASS A number of specialized short-term Courses,
COMMUNICATION ranging from one week to four weeks, are also
organized to meet the ever-growing training
The Indian Institute of Mass Communication needs of communication professionals
(IIMC) is an autonomous organization under working in various media, publicity and
the Ministry of Information & Broadcasting. operational outfits of the Central and State
The Institute, registered as a Society under the Governments, as well as in Public Sector
Societies Registration Act, 1860 (XXI of 1860), Organizations. The Institute also collaborates
came into existence on August 17, 1965. It with different national and international
was established with the basic objective of agencies in conducting training, seminars,
teaching, training and undertaking research workshops, etc. and in undertaking joint
in the areas of journalism, media and mass research projects.
communication. In recent times, mass communication has
undergone a paradigm shift and has emerged
As of today, apart from training officers of as a major area of activity greatly impacting
the Indian Information Service, the Institute the process of decision-making. It has rapidly
conducts a number of Post-Graduate Diploma acquired importance and prominence and
Courses in Print Journalism (English, Hindi, has become a major attraction for students
Urdu and Odia), Radio & T.V. Journalism pursuing different academic disciplines. The
and Advertising & Public Relations. The Information Technology revolution sweeping
Institute conducts a Post-graduate Diploma the globe has significantly contributed to
Course in Development Journalism for the expansion and changing contours of the
middle-level working journalists from Asian, mass media.
African, Latin American and East European Accordingly, the Institute continuously
countries, sponsored by the Ministry of evaluates and revises its course curricula so
External Affairs, presently under the ITEC,
SCAAP and TCS of Colombo Plan Schemes.
Shri M. Venkaiah Naidu at the convocation ceremony of Jounalism students in IIMC
Activities under Information Sector 85
as to effectively meet contemporary challenges (i) Post-Graduate Diploma/ Diploma
thrown up by the fast-changing environment. Courses
This enables the effectiveness of the Courses The process of admission to the following
being run by the Institute to be maintained, Post-graduate Diploma Courses for the
even in the changed scenario. Academic Year 2016-17 commenced with the
Through its continuous hard work over the publication of advertisements for the same in
half century of its existence and as a result leading newspapers in the month of March
of its excellent delivery mechanisms, the 2016, the last date prescribed for the receipt
Institute has consistently retained the envious of application forms being 10th May 2016.
reputation of a “Centre of Excellence” in the The PG Diploma/ Diploma Courses are:
arena of communication teaching, training (i) Post-graduate Diploma Course in
and research. It has consistently maintained
rank among the top media institutes of the Journalism (Hindi) at Delhi
country in various surveys. (ii) Post-graduate Diploma Course in
In order to streamline the academic functioning
of the Institute and provide greater focus on Journalism (English) at Delhi, Dhenkanal,
emerging areas of mass communication, two Aizawl, Amravati, Jammu and Kottayam
new departments were established during the (iii) Post-graduate Diploma Course in
period namely Department of New Media and Advertising and Public Relations at Delhi
IT and Department of Short Term and Special (iv) Post-graduate Diploma Course in Radio &
Courses and Training. TV Journalism at Delhi
(v) Post-graduate Diploma Course in
Academic Activities from 1st April 2016 to Journalism (Odia) at Dhenkanal
8th November 2016 (vi) Diploma Course in Urdu Journalsim at
Delhi
Courses Conducted by IIMC
HMIB Shri Venkaiah Naidu with Journalism students at their convocation in IIMC
86 Annual Report 2016-17
A total of 4776 candidates applied for The Examination results were declared
the Entrance Examinations for the above on 27th June 2016. This was followed
mentioned Courses. The course-wise by Interviews/Group Discussions held on
breakdown of the 4776 candidates who 2nd July 2016 at Bhubaneswar for Odia
applied for admission is: Hindi Journalism- Journalism, from 4th , 5th and 7th July to
575, English Journalism -1410, Radio & 10th July 2016 for Journalism (English), 4th
TV Journalism – 1229, Advertising and , 5th, 7th and 8th July for Journalism (Hindi),
Public Relations – 1496, Odia Journalism Radio & TV Journalism and Advertising and
– 51 and Urdu Journalism- 15 and a total Public Relations at New Delhi and on 11th
4118 candidates appeared in the entrance July 2016 for Urdu Journalism.
examination. The admission process for the academic
The All India Entrance Examinations for the year 2016-17 was completed successfully
above courses (except for Odia and Urdu and the sessions began at New Delhi and all
Journalism) were conducted on 29th May Regional Campuses from 1st August 2016
2016. These Entrance Examinations for with Registration and Orientation Lectures
the first time were scheduled in 19 cities by distinguished persons from the Industry.
across the country. The Examinations were
held at New Delhi, Ahmedabad, Lucknow, (ii) Indian Information Service Courses
Patna, Kolkata, Guwahati, Bhubaneswar, Eleven Officer Trainees (OTs) of the Indian
Bangalore, Mumbai, Nagpur, Aizawl, Bhopal, Information Service Group ‘A’ completed
Chennai, Jammu, Kochi, Raipur, Ranchi their nine months long Induction Training
and Hyderabad. However, since only four Programme at IIMC on 8th November
candidates had opted for Srinagar, they were 2016. During the period, the OTs were
requested to shift to Jammu Campus for the given classroom assignments, taken to field
purposes of the Examination. The Entrance attachments and exposure visits to various
Examination for the PG Diploma Course in organizations.
Journalism (Odia) was held on 30th May 2016 They were attached with the communication
at Bhubaneswar and for Diploma Course in wing of Ministry of Finance in the second half
Journalism (Urdu) was held on 30th May of February for handling the communication
2016 at Delhi.
HMIB and HMSIB meeting with Officer Trainees of Indian Information Service 2014 & 2015 batch
Activities under Information Sector 87
and publicity needs in connection with the Group ‘A’ and IIS Senior Grade Group ‘B’
Economic Survey and Budget. IIS Group ‘A’ officer trainees attended a two day attachment
Probationers were also given the additional with the NSG on 16th & 17th March 2016 in
charge of facilitating the engagement with Delhi and Gurugram.
media in the Post-Budget Press Conferences
and Talkathons. (iii) 65th Diploma Course In
The OTs underwent three weeks attachment
at FTII, Pune and an exposure visit to the Development Journalism
Media Units in Mumbai including PIB,
Doordarshan and CBFC. They went on The Convocation of the 65th Diploma Course
Bharat Darshan Study Tour for three weeks in Development Journalism for Non-aligned
in which emphasis was given on rural and & Developing Countries was held on 27th
village visits. A week long exposure visit was April 2016 and Diplomas were awarded by
organized to various units of Assam Rifles in Col. Rajyavardhan Rathore (Retd.) AVSM,
Manipur and Meghalaya. For the first time, Hon’ble MoS for Ministry of Information and
OTs were taken to Left Wing Extremism (LWE) Broadcasting. Two countries, Argentina and
affected areas in Chhattisgarh to understand Ukraine participated in this particular course
the specific communication needs and for the first time.
challenges. The OTs underwent one week
training at the Institute of Secretariat Training The 66th Diploma Course in Development
and Management (ISTM) on issues such as Journalism for Non-aligned & Developing
office procedures, finance and budgeting. Countries commenced on 1st August 2016
The OTs called on the Hon’ble President of with 22 participants from 14 countries.
India who addressed the them and articulated
the critical role of Indian Information Service 52nd Foundation Day:
in the governance of the country. He said
the skill of the officers would depend on how IIMC celebrated its 52nd Foundation Day
effectively they are able to communicate on 17th August 2016. Senior Journalist,
information. Shri Rajat Sharma was invited to deliver the
During the course of the training, the OTs Foundation Day Lecture. Secretary, I&B and
had the opportunity to interact with the Chairman, IIMC Shri Ajay Mittal presided
Hon’ble Minister of I&B Shri M. Venkaiah over the function. Cultural programmes, tree
Naidu and Hon’ble Minister of State for I&B plantation drive, games and a walk by staff,
Col. Rajyavardhan Rathore (Retd.) AVSM. students and faculty were the other highlights
Shri Naidu outlined the importance of taking of the day-long event.
communication meaningfully to rural areas
and bring about change in people’s lives Convocation
through developmental programmes. He said
Information was ammunition to fight social The 49th Convocation to award Diplomas for
evils such as corruption, poverty, illiteracy all PG Diploma Courses for the year 2015-
and terrorism. Col. Rathore advised the officer 16 was held on 15th September 2016 at
trainees that there was a need to continuously the IIMC. Shri M. Venkaiah Naidu, Hon’ble
learn and add value to their skills. Minister of Information & Broadcasting,
Ten IIS senior grade group ‘B’ OTs also Urban Development, Housing & Urban
underwent six months foundation training in Poverty Alleviation was the Chief Guest and
“Communication and Media” at the Institute delivered the Convocation Address. A total
which ended on 13th June 2016. Both IIS 340 students of different Post-graduate
Courses were awarded their Diplomas, while
students who excelled were also presented
with Awards.
88 Annual Report 2016-17
IIMC On Social Media Centre at the University of Westminster
During the same period, IIMC made its in London, Prof Daya Thussu, delivered
presence on social media platforms: twitter, a lecture on ‘Communicating India’s Soft
face book and YouTube, thereby establishing Power: Buddha to Bollywood ’ on 19th
direct and quick interface with the public, August 2016.
students, alumni and media.
Short Courses Conducted During 1st April
Reviving Golden Jubilee Lectures 2016 to 31st October 2016
Reviving Golden Jubilee Lectures at IIMC, The following short term courses were
Professor of International Communication conducted at the Institute during the
and founder and Co-Director of India Media period:
Sl. Name of Course Date Course No. of
No. Director participants
1 Media Communication Course for 6th June to Prof. Vijay 15
Officers & Staff Appointments/PRO/ 24th June Parmar
Instructor 2016
2 Videography Course for JCO’s and 6th June to Dr Anand 15
NCO’s 1st July 2016 Pradhan
3 Training Programme for Assistant 6th June to Dr Anubhuti 16
Directors, Senior Assistant Directors 17th June Yadav
for I&PR Department of Govt. of 2016
Karnataka
4 Media Communication Course for 19th to 30th Prof. Vijay 13
Senior Officer (Brig/Col/Equiv) S e p t e m b e r Parmar
2016
Plan Schemes made available free of cost by the respective
The Plan scheme “Upgradation of IIMC to State Governments.
International Standard” was included in While all other Plan activities in Delhi
the 11th Five Year Plan and approval was and Dhenkanal have been completed,
accorded for a total amount of R62.00 crores, construction of new buildings on the vacant
out of which the Government grant support land at the IIMC Campus, New Delhi is still
is pegged at R51.50 crores. The proposals pending due to non- clearance of the building
of the scheme include upgradation of IIMC plans by various civic authorities. At present
i.e. construction of additional floors on the clearance is awaited from Ridge Management
existing main building and lecture block at Board, Govt. of NCT Delhi.
the IIMC Campus, New Delhi, construction Two new Regional Campuses at Amravati
of new buildings on the vacant land at the and Aizawl became operational from August,
IIMC Campus, New Delhi and construction 2011 while two more Regional Campuses at
of new buildings at the IIMC Campus, Jammu and Kottayam became operational
Dhenkanal, as well as the starting of four new from August, 2012. All four new Regional
Regional Campuses of IIMC in the states of Campuses are presently located in temporary
Maharashtra, Mizoram, Kerala and Jammu premises provided by the respective State
& Kashmir from temporary premises to be
Activities under Information Sector 89
Governments / Universities free of cost. health issues in strengthening media’s ability
The Plan Scheme “Opening of New Regional to report and communicate in a balanced
Campuses of IIMC” was included in the 12th manner. 40 students of IIMC were awarded
Five Year Plan and approved for an amount of certificates for successfully completing the
R94.00 Crores, out of which the Government CASP.
grant support is R90.00 Crores. Proposals Director General, IIMC, Sh. K.G. Suresh and
under this scheme include construction CASP Coordinator Dr. Gita Bamezai, visited
of permanent campuses for the four new Oxford University, London for discussion
Regional Campuses of IIMC on land to be with Oxford School of Public Health, Reuters
provided by the respective State Government International and other partners regarding
free of cost. experiences and proposed modifications for
For Aizawl Campus, IIMC had entered into incorporation of CASP in the regular/short
MoU with CPWD for construction of buildings. term courses or as a stand-alone educational
The contract has been awarded and work had offerings.
commenced in last week of September, 2015.
The physical progress of works is 42 percent Research Projects
till 3rd October, 2016. First-ever Communication Strategy for
So far as IIMC Kottayam Campus is concerned, Empowering Panchayati Raj Institutions
Government of Kerala has handed over in India for the Ministry of Panchayati Raj
about 10 acres of land at village Pampady, (MoPR) was devised by IIMC.
Kottayam Distt. to IIMC free of cost for setting IIMC is the Key resource Centre in capacity
up its Regional Campus in Kottayam. IIMC building in communication for the Ministry
has entered into an MOU with CPWD for of Drinking Water and sanitation. A training
construction of buildings at Kottayam as project on Participatory Research for
deposit work. The work has commenced at Effective Management of Drinking Water and
the project site. Sanitation Programme was conducted by
15.2 acres of land at Jammu has been handed IIMC for officials of the MDWS.
over to IIMC free of cost on 24th May, 2016 by
Govt., of J&K. The Project has been assigned National And International Partnerships
to CCW (AIR) Ministry of I&B. ●● IIMC and Kushabhau Thakre Patrakarita
15 acres of land at Amravati has been handed
over to IIMC free of cost on 29th June, 2016. Avam Jansanchar Vishwavidyalaya,
Project for Amravati has also been assigned to Raipur have entered into collaboration
CCW (AIR) Ministry of I&B. Pre- investment for educational, training and research
activities have been undertaken. activities in the field of journalism and
mass communication. To facilitate this,
First Ever Public Health Journalism And Director General, IIMC, Shri K.G.Suresh
Communication Programme In India visited the University and also met the
The Institute conducted a three month Chief Minsiter of Chattisgarh. Following
Certificate Course in collaboration with this, the Indian Information Service,
UNICEF, University of Oxford, Thomson Group ‘A’ Officer Trainees of 2015 Batch
Reuters Foundation and George Institute of undergoing training visited the campus of
Global Health (GIGH) on Critical Appraisal the University in Raipur and participated
Skills Programme for Public Health in a session on effective communication.
Journalism and Communication (CASP). The ●● IIMC and Jordan Media Institute are in
programme provided budding journalists the process consultation for collaboration
critical and research skills to appraise public between the two institutes in the field of
academics and training
90 Annual Report 2016-17
●● IIMC partnered with the East West Centre, IIMC has Homeopathic and Ayurveda doctors
Hawaii, USA for organizing the World regularly visiting the campus. A Clinical
Media Conference on 8-11 September, Psychologist is also visiting the campus for
2016 in Delhi. student counselling. A yoga instructor has
also been engaged to train employees and
Proposed New Courses students.
IIMC has renewed emphasis on Regional The cleanliness of the Campuses is always
Language programmes to fill the skill on the top of the IIMC’s agenda. Measures
gap requirement in Regional Language have been taken to keep the campuses clean
journalism. From the next academic session and green both at Delhi and Regions. The
it has been planned to start Malayalam Institute has also initiated a programme of
language journalism course from Kottayam tree plantation on birthdays of its employees,
Campus and Marathi language journalism namely “”Each one Plan one”.
course from Amravati Campus. The Diploma
Course in Urdu Journalism from Delhi is Communicator And Sanchar Madhyam
being upgraded to the PG Diploma level. A new Editorial Board has been constituted
under the leadership of DG, IIMC for IIMC’s
IIMC has decided to introduce a short journals ‘Communicator’ in English and
module on Community Radio to provide ‘Sanchar Madhyam’ in Hindi. For the first time
training on both basic technical aspects of Professionals from the field of Journalism
setting up a Community Radio Station and have been included in the Editorial Boards of
also on content management for running Communicator and Sanchar Madhyam. The
a successful Station. Short term courses frequency of the journals have been restored
have been planned on : New Media, Public to quarterly and the new issues will soon be
Health Communication, Still Photography published.
and Videography, Creative Writing, Soft skills
(Presentation and Communication Skills), Citizen’s Charter & Grievances Redressal
Media Management, Newspaper Production, Mechanism
Creative designing, AD/PR/Corporate The New Citizen’s Charter has been prepared
Communication, Disability Sensitisation, as per the guidelines and placed on the IIMC
Gender Sensitisation, Communication/ Media Website. As per this Citizen’s Charter, any
Research, Media Tracking and Mapping, Radio citizen can address and seek redressal of his/
and TV Jockey, Development Journalism, her grievance pertaining to the Institute.
Rural Journalism, Business Journalism,
Sports Journalism, Science Journalism, PRESS COUNCIL OF INDIA
Parliamentary Reporting, Defense Reporting,
Legal Reporting, Animation, Gaming, Digital Introduction
Marketing and Advertising, E-governance, The Press Council of India is a statutory quasi-
Data Journalism and Analytics. The Institute judicial autonomous authority mandated
also plans Massive Open Online Courses in by the Parliament for the twin objective of
Media studies. preserving the freedom of the press and
maintaining and improving the standards of
Other Initiatives newspapers and the news agencies in India
IIMC has always considered that overall exercising quasi-judicial functions over the
development of its students is important. authorities as well as the press person. It
Taking care of their health is certainly a comprises of a Chairman and 28 members.
priority. Other than allopathic doctors the While the Chairman has, by convention, been
a sitting/ retired judge of the Supreme Court of
Activities under Information Sector 91
PM addressing at the Golden Jubliee Celebrations on the occasion of
National Press Day by Press Council of India
India, of the 28 members, 20 represent various against the standards of journalistic ethics
segments of the Press and eight overseeing or public taste or that an editor or working
the readers’ interest, are representatives of journalist has committed any professional
the two Houses of Parliament (3 Lok Sabha misconduct, the Council may warn, admonish
and 2 Rajya Sabha) and premier literary and or censure them or disapprove of their
legal bodies of the country i.e. University conduct. The Council is also empowered to
Grants Commission, Bar Council of India and make such observations as it may think fit
Sahitya Academy. The Council has its own in respect of the conduct of any authority,
funds for performances of its functions under including Government, for interfering with
the Act that comprises of the fee collected by the freedom of the press. The decisions of the
it from newspapers, other receipts and grants Council are final and cannot be questioned in
in-aid by from the Central Government. The any court of law except by way of writ under
Council is presently chaired by Hon’ble Mr. relevant article of the constitution.
Justice Chandramauli Kumar Prasad.
For the financial year 2016-17, the Council Complaint before the Council
has a total sanctioned budget of R738.00 The Press Council of India has achieved a
lakhs. major milestone by clearing all the backlog
The Council discharges its functions primarily of cases for the first time in its history. There
through adjudications on complaint cases was large number of cases pending with the
received by it, either against the Press for Council some of them dating back to several
violation of journalistic ethics or by the Press years of the past. A streamlined calendar was
for interference with its freedom. Where the created with increased number of days and
Council is satisfied, after inquiry, that a timings of sittings exclusively for hearing
newspaper or a news agency has offended only. Though this put a tremendous strain
92 Annual Report 2016-17
on the Council and its Members and the Biharsharif (Bihar).
Secretariat, it helped in speedy clearance (viii) Suo-motu cognizance w..r.t attack
of mounting cases. As a result the Council
has only 282 pending cases out of which 200 on Shri Abhinav Ranjan, Photo
cases are those which have been filed after journalist, Daink J a g r a n i n
1st April, 2016. Ghaziabad (U.P.)
The Council accepted and adopted the (ix) Suo-motu cognizance w.r.t attack
following reports during the period under on Shri Dharamveer, TV journalist
review:- and vice president of Press club in
(i) Report of FFT on murder of Shri Siwan, Siddarthnagar (U.P.)
(x) Suo-motu cognizance w.e.t attack
Bureau Chief, Hindustan Shri Rajdeo on the office and printing press and
Ranjan. media persons of Mathrubhumi,
(ii) Report of FFT on murder of Shri Akhilesh Kottakkal, Malappuram, Kerala
Pratap Singh Yadav, Hindi Television (xi) Suo-motu cognizance w.r.t attack on
Journalist in Chatra, Jharkhand Shri Santosh Kumar, Bureau Chief,
(iii) Report of Sub-Committee on obscene/ Dainik Bhaskar by the Police in
vulgar advertisements. Bokaro
(xii) Suo-motu cognizance w.r.t. attack
Suo-Motu Cognizance taken by the Council on journalsits by the CRPF jawans.
(xiii) Suo-motu cognizance w.r.t murder
on the following matters of Shri Kishore Dave, journalist in
Junagarh (Gujarat)
(i) S uo-motu cognizance w.r.t xiv) Suo-motu cognizance w.r.t assault
restriction on media in Central on journalist photo by Tata Group of
University,Hyderabad Companies Guards in Mumbai.
(ii) Suo-motu cognizance w.r.t restriction Press and Registration Appellate Board
on media in National Institute of Section 8C of the Press and Registration of
Technology, Srinagar Books Act,1867 entrusts to the Press Council
of India, the Appellate Jurisdiction over the
(iii) Suo-motu cognizance w.r.t threats to Magisterial Orders of non-authentication of a
the journalists by Shri Vijaykanth, Declaration under Section 6 or its subsequent
President, Desiya Murpokku cancellation under Section 8B of the said Act.
Dravida Kazhagam(DMDK) The Board consist of a Chairman and another
member to be nominated by the Press Council
(iv) Suo-motu inquiry into the murder of India among its members. It has heard 17
of Siwan based Bureau Chief of appeals during the period.
Hindustan, Daily Shri Rajdeo Singh
Ranjan. National Press Day 2016
The National Press Day is celebrated every
(v) Suo-motu inquiry into the murder of year and the subject was chosen for this year
Shri Akhilesh Pratap Singh, Chatra, “Reporting from Conflict Area, a Challenge to
Jharkhand based journalist of Taza Media”. The Golden Jubilee celebration of the
TV Press Council of India was inaugurated by
Hon’ble Prime Minister, Shri Narendra Modi.
(vi) Suo-motu Order issued by National Hon’ble Mr. M. Venkaiah Naidu, Ministry
investigation Agency (NIA) to the
media fo Manipur to produce
documents/ article under Section 91
Cr.P.C.
(vii) Suo-motu cognizance w.r.t killing
threat to Shri Rajesh Singh,
journalist, Dainik Jagran in
Activities under Information Sector 93
HMIB Shri M Venkaiah Naidu presenting awards at the Golden Jubliee Celebrations on the occasion of
National Press Day
of Information & Broadcasting alongwith Minister for Information, MD Hasanul Haque
Col. Rajyavardhan Singh Rathore, Minister Inu, M.P. and discussed the media scenario
of State for Information and Broadcasting of both countries. The delegation had several
graced the occasion as Guest of Honour. The rounds of bilateral discussions to co-operate
National Awards for Excellence in Journalism in activities promoting peace journalism and
were also conferred on the Day in various to carry out journalism exchange programme
segments out of the article received from all and signed a joint statement. Further a
over the country and veteran Journalists MoU has been signed between Bangladesh
To mark the occasion a Souvenir on the above Press Council and Press Council of India
subject was released by the Prime Minister of on 17.11.2016 for co-operation in field of
India. Journalism and both Press Councils will
interalia strive for visa free professional visit
International Interaction/MoUs to each country by the accredited media
An eleven member delegation of Press Council persons. Similarly MoU with Nepal was
of India led by Hon’ble Chairman, Press renewed on 17.11.2016. Signing of bilateral
Council of India Mr. Justice Chandramauli agreements with Maldives and Srilanka are
Kumar Prasad visited Bangladesh between under process.
September 26-29,2016 on the invitation The delegation of Bangladesh Press Council,
of Chairman,Press Council of Bangladesh. Sri Lankan Press Council, Nepal Press Council
During the visit, the delegation called on and Maldives Council visited India November
Hon’ble President, MD Abdul Hamid and 15-18, 2016 namely Justice Muhammed
94 Annual Report 2016-17
Mamataz Uddin Ahmed, Mr. Koggala (v) Reservation policy of Government of
Wellala Bandula, Mr. Borna Bahadur Karki, India for SC/ST/OBC/PH etc. is being
respectively alonngwith their delegation took implemented in the Secretariat of the
part in the Press Day function held at Vigyan Council.
Bhawan, New Delhi and interacted with
Hon’ble Chairman, Mr. Justice C.K.Prasad Promotion of Official language
on November 17,2016 alongwith Members of
the Press Council of India. The Delegations The Council paid particular attention to the
also discussed on the draft Constitution, propagation of Hindi in its official use. Most
Rules & Regulations and Memorandum of of its staff already notified under Section
South Asian Alliance of Independent Press 10(4) of the Official Language Rules, 1976
Councils. The interaction was of mutual (as amended,1987) are encouraged to work
benefit and it agreed to take the deliberations in Hindi. Regular meetings of the Council’s
in future interaction. Official Language implementation. During the
period under review, Hindi Section organized
South Asian Alliance of Press Councils two quarterly workshops for the benefits of
(SAAPC): Efforts for the formation of an its employees and two quarterly meetings
organisation of South Asian nations are of Rajbhasha Implementation Committee.
under consideration. A draft constitution is Officials of the Council Secretariat were sent
being considered by the respective countries. to various training programmes conducted
under Hindi teaching Scheme.
Transparency Mechanism
(i) The Secretary of the Press Council of India To emphasise the use of Hindi, Hindi
fortnight (Pakhwada) which was observed in
is the Chief Vigilance Officer of the Office. the Secretariat of the Council from 14.9.2016
The Vigilance set up of the Council, to 28.9.2016, the main function of Hindi
is supervised by the Under Secretary Diwas was held on September 19, 2016. On
(Admn.) who functions under the direct this occasion, some documentary films “Kavi
supervision of the Secretary (CVO) and Pradeep” were shown in the Secretariat of the
Chairman of the Council. It conducted Council to mark the occasion. On this event,
regular and surprise checks to prevent/ Hon’ble Chairman Mr. Justice Chandramauli
combat any corruption practices in the Kumar Prasad delivered his message and
Secretariat. expressed their views to promote use of Hindi
(ii) The grievance redressal mechanism is in in the Council. During the function, employees
place at the internal and external level of the Press Council of India got cash prizes
which comprises of Director of Director & certificates under ‘Hindi Protsahan Yojana’
of Grievances being the Secretary, PCI. for their valuable contribution in promoting
Such general aggrieved public, who use of Hindi language in the office practices
desires to meet the Director of Grievance and procedures via Hindi noting, drafting
in connection with their grievances, may and typing. In addition, certificates were also
do so on all Wednesday between 4.00 given to concerned employees who performed
p.m. and 5.00 p.m. in the office. The staff well in Hindi typing training during the year
related grievances are attended to by the 2015-2016.
Staff Grievances Officers of the Council
being the Deputy Secretary.
(iii) The Citizen’s Charter of the Council is
being updated.
(iv) 25 applications under RTI, Act 2005 have
been received and disposed of from April,
2016 to October, 2016.
Activities under Information Sector 95
President, Shri Pranab Mukherjee addressing at the inauguration of the Akashvani's Maitree Service
in Bangla for listeners in Bangladesh, in Kolkata.
96 Annual Report 2016-17
5 ACTIVITIES UNDER
BROADCASTING SECTOR
OVERVIEW OF BROADCASTING SECTOR from the carriage of advertisements on
IN INDIA their channels, whereas the FTA revenue
(i) The cable and satellite television market in model is dependent only on Advertisement
Revenues. The distributors are required
India emerged in the early 1990s, spurred to enter into agreements with the pay
by major international events like the Gulf TV broadcasters for distribution of the
War and the growth of homegrown media content over their networks on payment of
companies. The industry has experienced an annual subscription fee. There are four
rapid growth, with the number of kinds of permitted distribution platforms
subscribers increasing from just 0.41 in India and they are the Cable Television
million in 1992 to more than 175 million services, the Direct-to-Home services, the
by the end of 2015. India today has a large Internet Protocol Television services and
broadcasting and distribution sector, the Headend in the Sky services. There
comprising 892 television channels (as are about 892 permitted satellite private
on 30.11.2016), 229 Permanent and Television channels in India.
830 Provisional Multi System Operators (iii) Cable TV services in India are regulated
(MSOs) registered with the Ministry of as per the Cable Television Networks
Information & Broadcasting, 7 DTH/ (Regulation) Act, 1995, the Rules made
satellite TV operators, 2 HITS operators thereunder, and the Regulations, Orders
and several IPTV service providers. and Directions issued by TRAI who is the
Regulator for Broadcasting Services. While
(ii) The Television (TV) industry value the Cable Act provides for registration
chain consists of Content production, of Cable Operators with the Postal
Broadcasting and Distribution segments. Authorities no authentic government
While the content production industry figures are available as to their actual
is unregulated, the broadcasting and number. The cable TV services value chain
distribution segments are regulated comprises four main supply side entities
by the Ministry of Information and i.e. broadcaster, Multi System Operator
Broadcasting (MIB) and the Telecom (MSO), Local Cable Operator (LCO) and
Regulatory Authority of India (TRAI). the end consumer. The broadcaster owns
As per the stipulated policy, while the the content to be televised and received
satellite footprints of a large number of by the viewer. The broadcaster’s role in
channels uplinked from abroad may be the supply chain includes transmitting
available in India, only such channels or “up-linking” the content signals to the
as are permitted by the MIB under satellite. The MSO’s role is to downlink
the Uplinking policy guidelines and/ the broadcasters’ signals from the
or Downlinking Policy Guidelines can Satellite, decrypt any encrypted channels
be distributed for public viewing by and provide a bundled feed consisting
distributors. Depending on the revenue of multiple channels to the LCO. There
model adopted by the broadcaster, a are around 6000 MSOs present in the
TV channel can either be a Pay channel Indian market today of which 1059 are
or a Free to Air channel(FTA). The pay registered with the Ministry of Information
channel revenue model envisages income & Broadcasting. The MSO business is
from subscription revenues received from
the distributors of TV channels as also
Activities under Broadcasting Sector 97
dependent on the broadcaster for content These guidelines provide for distribution
and on the LCO for last mile connectivity of TV content even by eligible Telecom
and subscription revenue collection. or Internet Service Providers over their
MSO is required to have headend for network in addition to Cable operators
downlinking of TV channels. The role of by use of Internet Protocol. While the
the LCO in the supply chain is to receive IPTV services provide digital content and
a feed (bundled signals) from the MSO interactive services, the growth of IPTV
and retransmit this to subscribers in his services is intimately linked with the
area through cables. Industry estimates penetration and growth of Broadband
that there are up to 60,000 local cable connectivity.
operators in the country. MSOs can
also distribute signals directly to the Status of Satellite TV Channels in India
consumers.
(iv) The DTH services were permitted under I. The Policy
the Policy Guidelines on DTH services The first private satellite TV channel in India
issued by Government of India on was permitted to uplink in the year 2000
15.3.2001. The first DTH service provider from Indian soil. Before this, the private TV
operationalized its services on 2.10.2003 channels were uplinked only from foreign
and the number of private DTH service shores. With the growth in the Media and
providers has since grown to 6. In Entertainment sector, the demand for
addition, Doordarshan is also providing uplinking/ downlinking of TV Channels from
DTH services on a free to air basis. A DTH India increased manifold which necessitated
service provider sets up an infrastructure the framing of Policy Guidelines for Uplinking
to downlink the satellite TV channels in 2002 and Downlinking in 2005. These
uplinked by the Broadcasters, decrypts guidelines were further amended in December
them wherever required, aggregates and 2011. Following are the salient features of
bundles them, re-encrypts them, uplinks these Guidelines:
them via his earth-station to the satellite,
for reception directly by the authorised A. Eligibility criteria for obtaining
subscribers through small roof top dish permission to uplink News & Current
antennas and Set Top Boxes. As the Affairs TV channel from India under
satellite footprints are available on a uplinking guidelines
pan India basis, the DTH services are ●● Applicant must be a company registered
an important means of distribution of
News and Entertainment channels in in India under the Companies Act, 1956.
remote and inaccessible areas. While ●● Foreign Direct Investment (FDI) shall not
the transmission of content over DTH
is digital in form and therefore provides exceed 26% of the Paid-up Equity of the
enhanced picture quality and a number applicant company (now raised to 49%
of other value added service, the carriage vide FDI Policy of 2016).
of TV channels over DTH is constrained ●● Largest Indian shareholder should hold
by limited satellite transponder capacity, 51% of total equity.
and disruption of signal due to rain/bad ●● Net Worth Requirements: R20.00 Cr.
weather. for first channel & R5.00 Cr. for each
(v) Internet Protocol Television (IPTV) additional channel.
Services in India are regulated as per ●● At least 3/4th of the Directors on the
the 'Guidelines for provisioning of IPTV Board of Directors of the company and all
services' issued by MIB on 8.9.2008. key Executives and Editorial staff shall be
resident Indians.
●● The representation on the Board of
98 Annual Report 2016-17
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