Buku Pakej Edutourism 2020

MINISTRY OF HIGHER EDUCATION JPT | DEPARTMENT
OF HIGHER
EDUCATION

#myEdutourism

MINISTRY OF HIGHER EDUCATION

MINISTRY OF HIGHER EDUCATION JPT | DEPARTMENT
OF HIGHER
EDUCATION

#myEdutourism

MINISTRY OF HIGHER EDUCATION

Edutourism

MINISTRY OF HIGHER EDUCATION

First Printing, 2020
Copyright © Department of Higher Education

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means,
electronic or mechanical including photocopy, recording or any information storage and retrieval system, without
permission in writing from the Department of Higher Education.
Published by:
Department of Higher Education
Ministry of Higher Education
No. 2, Tower 2,
Jalan P5/6, Precinct 5,
62200 Putrajaya, Malaysia
www.mohe.gov.my

Edutourism

MINISTRY OF HIGHER EDUCATION

Preface by i
ii
Director General of Higher Education iii
iv
Message by

Deputy Director General of
Higher Education (Research and International)
Executive Summary

and Edutourism Framework by Director of Education Malaysia
Division

Signature Categories by HEIs

Agriculture and Veterinary (AAV) 17
Arts and Social Science (ANS) 21
Business and Entrepreneurship (BAE) 33
Culinary Arts and Hospitality (CAH) 51
Environmental and Health Science (EAH) 63
Food, Culture and Heritage (FCH) 75
Language and Communication (LAC) 147
Leadership and Management (LAM) 171
Nature and Adventure (NAA) 187
Science and Technology (SAT) 237
Sports (SPT) 273
Contributors 282
Appendixes 285

Preface

by Director General

of Higher Education

Edutourism i

MINISTRY OF HIGHER EDUCATION

Preface

by the Director General of Higher Education
Department of Higher Education
Ministry of Higher Education

Malaysia is a sought-after destination for international students looking to further their
education due to its uniqueness in racial diversity, panoramic beauty, national progress,
strategic location and world-class education. Likewise, Malaysians are fortunate to have
the opportunity to enjoy world-class educational facilities at a lower rate compared to
other countries within the Southeast Asia region.

Higher education is the driver of the Malaysian economy and has a high economic
multiplier effect. Various initiatives have been implemented by the Government to
achieve the goal of hosting 250,000 international students by the year 2025.

The Education Tourism (Edutourism) programme is one of the new initiatives introduced
towards achieving this goal. In line with the Government’s aspirations, this book
(#myEdutourism) has been published to function as a promotional instrument for
the programme. It also delivers information on the various programmes offered by
participating Higher Education Institutions (HEIs). Additionally, it provides destination
selections as well as targeted learning guidelines to potential students.

I would like to thank and congratulate members of the editorial committee of the Ministry
of Higher Education and participating HEIs for their time, effort and commitment in
publishing this book. Let us remain committed in ensuring that this initiative benefits
local and international students alike.

Edutourism

MINISTRY OF HIGHER EDUCATION

Message

by Deputy Director General

of Higher Education
(Research And International)

Edutourism Ii

MINISTRY OF HIGHER EDUCATION

Message

by Deputy Director General of Higher Education
(Research and International)
Department of Higher Education
Ministry of Higher Education

The Edutourism programme is a combination of tourism and education activities that
takes place with a minimum period of 1 day (8 hours) and a maximum period of 6 months.

This programme aims to promote Malaysian HEIs as a centre for tourism in addition to the
regular teaching and learning activities. It intends to develop personal and socio-cultural
networks between international participants and local students as well as stimulate the
country’s economic growth through value chain activities and related support industries. It
aspires to further establish and maintain Malaysia as an international education hub that is
comparable to those in developed countries.

To actualise this, the Department of Higher Education has collaborated with Higher
Education Institutions (HEIs) and Tourism Malaysia to develop a book entitled Edutourism
(#myEdutourism). This book consists of 168 Edutourism packages offered by 20 Public
Universities and 15 Private HEIs. This book is geared towards providing information,
promoting Edutourism packages to students, tourists, and the public as well as industry
entrepreneurs.

In line with the vision and mission of the Department of Higher Education and the
aspirations outlined by the Government through the Malaysia Education Blueprint 2015-
2025 (Higher Education) under Shift 8 on Global Prominence, I am confident that the
publication of this book is timely and a noble effort that will benefit many.

Finally, I would like to congratulate the team that has been involved in the publication of
this book for their efforts and dedication.

Edutourism

MINISTRY OF HIGHER EDUCATION

Executive Summary

and Edutourism Framework

Edutourism IiI

MINISTRY OF HIGHER EDUCATION

Executive
Summary

and Edutourism Framework by
Director of Education Malaysia Division

The Education Tourism (Edutourism) programme was introduced to achieve
the target enrolment of 250,000 international students by the year 2025 as
outlined in Malaysia Education Blueprint 2015-2025 (Higher Education).

The Edutourism programme encompasses of tourism and education activities
that are organised by Higher Education Institutions (HEIs) in Malaysia. The
duration of this programme ranges between 1 day (8 hours) to 6 months and
are open to both international students and tourists visiting Malaysia (see
Diagram 1).

Objectives of the Edutourism programme are:

1. To promote Malaysian HEIs as a centre for tourism and education
activities;

2. To increase the number of international student enrolment in Malaysia;

3. To develop personal and socio-cultural networks between international
participants and local students; and

4. To stimulate the country’s economic growth through value chain activities
and related support industries.

The Edutourism programme is a collaborative initiative between several
ministries and agencies in Malaysia. Public universities, private HEIs, schools
and polytechnics as well as community colleges are involved in the execution
of the programme.

Malaysian Education Blueprint 2015 – 2025 Edutourism
(Higher Education)
MINISTRY OF HIGHER EDUCATION
Promote HEIs as Centre of Tourism | Increase International Students Enrolment |
Develop Personal & Socio-Cultural Networks| Stimulate Country’s Economic Growth |

Malaysia as International Education Hub

COLLABORATION MATCHING PARTNERS

Public Schools
Universities
Ministry of Higher Ministry of
Education Malaysia Education Malaysia

Ministry of Home Ministry of Tourism. Ministry of Foreign Private Higher Polytechnic and
Affairs Malaysia Arts & Culture Affairs Malaysia
Educational Community College
Malaysia Institutions Department

PROGRAMME

Academic Non-
academic

KPI Goal Edutourism STRATEGIC Edutourism Packages Promotion
Setting Guideline
Development Involvement of HEIs Tourism EMGS HEIs MOFA/
Under SETARA & Malaysia EM Office
MyQUEST Rating

Diagram 1: The Edutourism Programme Framework

Edutourism

MINISTRY OF HIGHER EDUCATION

The implementation of the programme is based on the following strategies:

KPI Development of
Edutourism Guideline;
goal setting

Involvement of HEIs Promotion of Edutourism
under SETARA and Packages through Tourism
MyQuest rating; and Malaysia, Education Malaysia
Global Services(EMGS), HEIs,
Ministry of Foreign Affairs
Malaysia (MOFA) and
Education Malaysia Office (EM).

Table 1: The Edutorism Programme Categories and Coding

No. Categories Coding

1. Algriculture and Veterinary AAV

2. Arts and Social Science ANS

3. Business and Entrepreneurship BAE

4. Culinary Arts and Hospitality CAH

5. Environmental and Health Science EAH

6. Food, Culture and Heritage FCH

7. Language and Communication LAC

8. Leadership and Management LAM

9. Nature and Adventure NAA

10. Science and Technolpgy SAT

11. Sports SPT

As part of a pilot project, the Department of Higher Education, Ministry of Higher
Education is collaborating with 37 HEIs and Tourism Malaysia to develop as well

as promote Edutourism packages in 2020. There is a total of 168 packages

based on 11 categories being identified and published as a book in 2020 (see
Table 1). Subsequently, the collaboration will expand to other categories in the

future.

Edutourism KEDAH
IV EMdINuIStToRYuOrFiHsImGHER EDUCATION
By Our Remarkable Rainforest
MINISTRY OF HIGHER EDUCATION Universiti Utara Malaysia (UUM)

PERLIS

By Our Remarkable Rainforest
Universiti Malaysia Perlis (UNiMAP)

PULAU PINANG MELAKA

On Our Wonderful Island In Our Historical City
Universiti Sains Malaysia (USM)
Universiti Teknikal Malaysia
PERAK Melaka (UTeM)

By Our Lovely Lake
Universiti Tunku Abdul Rahman

(UTAR) Kampar Campus

By Our Notable City
Universiti Pendidikan

Sultan Idris (UPSI)
By Our Remarkable Rainforest

Universiti Teknologi
Petronas (UTP)

NEGERI SEMBILAN

By Our Notable City
Universiti Sains

Islam Malaysia (USIM)

SELANGOR In Our Celebrated City

By Our Notable City

Universiti Putra Malaysia (UPM) Universiti Kebangsaan Malaysia (UKM)
International Islamic University Universiti Malaya (UM)
Malaysia (IIUM) Asia Pacific University of Technology &
Universiti Teknologi MARA (UiTM) Innovation (APU)

Universiti Putra Malaysia (UPM) Berjaya University College

Universiti Pertahanan Nasional Malaysia Sunway University

(UPNM) Universiti Kuala Lumpur (UniKL)

INTI International University Universiti Tenaga Nasional (UNITEN)

Monash University Malaysia Universiti Tunku Abdul Rahman
Multimedia University (MMU) (UTAR) Sg. Long Campus

SEGi University Kota Damansara

Taylor’s University

By Our Remarkable Rainforest
University of Nottingham Malaysia

KELANTAN Edutourism
MINISTRY OF HEIGdHEuRtEoDUuCrATiIsOmN
By Our Remarkable Rainforest
Universiti Malaysia Kelantan (UMK) MINISTRY OF HIGHER EDUCATION

TERENGGANU SABAH
By Our Remarkable Rainforest
By Our Beautiful Beach Universiti Malaysia Sabah (UMS)
Universiti Malaysia Terengganu (UMT)
Universiti Sultan Zainal Abidin (UniSZA) SARAWAK
In Our Celebrated City
PAHANG Curtin University Malaysia

By Our Notable City
Universiti Malaysia Pahang (UMP)

JOHOR

In Our Charming Suburb
Universiti Tun Hussein
Onn Malaysia (UTHM)

By Our Notable City
Universiti Teknologi
Malaysia (UTM)

By Our Remarkable Rainforest In Our Celebrated City
Universiti Malaysia Sarawak (UNIMAS)
Swinburne University of Technolgy
Sarawak Campus

CSigantaetguroeries



AgrViceutleturirneary

International Summer School (ISS): An Interactive EDUAAV001 18
Multicultural Journey Through Biodiversity by
COE in Borneo Ecosystem Science Research

18

CODE NO. International Summer School (ISS): An
Interactive Multicultural Journey Through
EDUAAV001 Biodiversity by COE in Borneo Ecosystem

Science Research

PROGRAMME SYNOPSIS | OBJECTIVES
The international Summer School (ISS) is a 2 weeks programme designed to be a
diverse learning experience in academic and cultural setting in Sarawak, Malaysia.

ACTIVITIES
Classroom Learning and Excursions
• Lectures
• Cultural interaction and experiences
• Nature sightseeing, field trips (Mukah, Kabong & Bintulu), industrial visits, cultural
performance, community service, and learning how to prepare iconic Sarawak food

LEARNING DURATION LANGUAGE
SCOPE PROFICIENCY
14 days I July – August
Cultural (refer to www.intl.upm. Basic English
Appreciation and edu.my for updated level of
Agriculture date) profiency
Learning

CREDIT TRANSFER FEES
Not applicable
USD700* per person
TARGET GROUP(S)
High School / Undergraduate / Price includes daily meals, accommodation, local
Post-graduate Students transportation during programme, visits and
certificate.
TYPE(S) OF CERTIFICATION
Certificate of Participation Note: This Summer programme can be tailored made
to group request, minimum of 15 participants per-
programme and offered until 2022*

*Price is subjected to changes without prior notice

For further information, please contact

Mobility Officer

PUTRA International Centre
Universiti Putra Malaysia
43400 UPM Serdang,
MALAYSIA

03-97697446/ 7972 [email protected] Intl.upm.edu.my

1919

Arts

ASorctiasl Science

Putra Architectural Summer School (PASS): Cultural EDUANS001 22
and Architectural Exploration 5.0

Embracing Malaysian Cultural Diversity and Heritage EDUANS002 23
24
Islamic Astronomy Summer School (IASS) EDUANS003 26
Langkawi Qualitative Retreat EDUANS004 28
Malaysian Immersion Experience EDUANS005 29
Travel Adventure and Photography EDUANS006 30
Discovery Semester @ APU : Design & Media EDUANS007

22

CODE NO. Putra Architectural Summer School
(PASS): Cultural and Architectural
EDUANS001
Exploration 5.0

PROGRAMME SYNOPSIS | OBJECTIVES
This intensive summer programme is designed to give participants a diverse learning
experience which involves both the assimilation of academic and cultural exploration

ACTIVITIES

Classroom learning and Excursion
• Academic Lectures
• Academic Visits (Heritage Trail, Colonial Architecture and Indigenous village)
• Nature Appreciation and City Exploration
• Presentation of Archi Travelogue PASS 5.0

LEARNING DURATION LANGUAGE
SCOPE PROFICIENCY
35 days I July – August
Architectural and (refer to www.intl.upm. Basic English
edu.my for updated
Design Knowledge, date) level of

Academic/Field p r o fi c i e n c y

visit and Cultural

Exploration

CREDIT TRANSFER FEES
Not applicable
USD3600* per person
TARGET GROUP(S)
Undergraduate / Post-graduate Price includes daily meals, accommodation, local
Students transportation during programme, visits and
certificate.
TYPE(S) OF CERTIFICATION
Certificate of Participation Note: This Summer programme can be tailored made
to group request, minimum of 15 participants per-
programme and offered until 2022*

*Price is subjected to changes without prior notice

For further information, please contact

Mobility Officer

PUTRA International Centre
Universiti Putra Malaysia
43400 UPM Serdang,
MALAYSIA

03-97697446/ 7972 [email protected] Intl.upm.edu.my

23

Embracing Malaysian Cultural Diversity
and Heritage

CODE NO.

EDUANS002

PROGRAMME SYNOPSIS | OBJECTIVES
Expose students to the importance of Malaysian social structure and the social
institutions in Malaysia. Participants will develop their knowledge, understanding and
also learn more about Malaysia’s social and cultural make-up through human ecology.

ACTIVITIES
Classroom learning and Excursion
• Lectures, Tour and Visit (Cultural & Historical Kuala Lumpur & Putrajaya)
• Hands-on experience about music and Malaysia Society and Family
• Community Engagement with Native People

LEARNING DURATION LANGUAGE
SCOPE PROFICIENCY
14 days |
• Gain an overview of Malaysia’s July – August Basic English
multi-ethnic society (Refer to www.intl. level of
upm.edu.my for proficiency
• Explore the different facets of updated date)
social institutions in Malaysia

• Experience the ways of life of
local

CREDIT TRANSFER FEES
80 hours of learning
(2 credit hours) USD1500* per person

TARGET GROUP(S) Price includes daily meals, accommodation, local
Undergraduate Students transportation during programme, visits and
certificate.
TYPE(S) OF CERTIFICATION
Certificate of Participation Note: This Summer Programme can be tailored made
to group request, minimum of 15 participants per-
programme and this programme offered until 2022**

*Price is subjected to changes without prior notice

For further information, please contact

Mobility Officer

PUTRA International Centre
Universiti Putra Malaysia
43400 UPM Serdang,
MALAYSIA

03-97697446/ 7972 [email protected] Intl.upm.edu.my

24

CODE NO. Islamic Astronomy Summer
School (IASS)
EDUANS003

PROGRAMME SYNOPSIS | OBJECTIVES
Explore Universiti Teknologi Malaysia Observatory & other observatories in Malaysia
and experience with the telescope for stargazing and solar observation. In addition,
to explore the procedure of the marking the Qibla direction using the conventional
and modern method and expose participants to the theories and practice of Islamic
Astronomy. This program also promotes scientific research in Islamic Astronomy from
the Geomatic Instrument.

ACTIVITIES
Classroom Learning and Excursion
• Lectures/Classroom Activities
• Group activities with local students
• Cultural activities
• Outdoor activities (e.g. stargazing, solar observation, star map, instrumentation

practical)
• Excursions

LEARNING DURATION
SCOPE 2 weeks

This program is design for the participants LANGUAGE
to have an awesome experience in solar PROFICIENCY
observation,handlingatelescope,handling English
Geomatic Instruments, stargazing and
qibla marking at nearest residency

25

CREDIT TRANSFER FEES
Not applicable
TARGET GROUP(S) USD1,500* per person
International Participants
Price includes cost materials, airport
TYPE(S) OF CERTIFICATION pick-up, accommodation, transportation,
excursions, and meals during programme.
Certificate of Participation
*Price is subjected to changes without prior notice

For further information, please contact

Sr Dr Othman Bin Zainon

Block B08, Faculty of Built
Environment and Surveying,
Universiti Teknologi Malaysia, 81310
UTM Johor Bahru, Johor Darul Ta’zim
Malaysia

019-7491092 [email protected] https://www.utm.my/IslamicAstronomy/

26

Langkawi Qualitative Retreat

CODE NO.

EDUANS004

PROGRAMME SYNOPSIS | OBJECTIVES
The aim of Langkawi Qualitative Retreat is to foster knowledge and methodologies
among young scholars settling a challenging and stimulating context in one of most
charming places in the world: The Island of Langkawi. The program objectives:

• To promote learning and sharing about current qualitative research inquiries.

• To provide an interdisciplinary and international networking platform among early
qualitative social researchers and scholars.

• To experience the beauty of the Langkawi Island in its natural wonder, cultural
splendor and shopping heaven.

ACTIVITIES
Activities will involve lectures/classroom activities, group activities, cultural activities,
outdoor activities (e.g. jungle tracking, snorkelling, wildlife exploration, historical
visits), gastronomic excursion, and shopping.

LEARNING DURATION
SCOPE 1 week

This program combines the theoretical and LANGUAGE
practical aspects of qualitative inquiries for PROFICIENCY
social science. Learning activities will impart English
knowledge and skills that cover epistemological
issues, data collection methods and analytic
techniques such as content and discourse
analysis. Participants will also have the chance
to practice their data collection techniques in
Langkawi fieldwork social settings.

27

CREDIT TRANSFER FEES
Not applicable
USD1600* per person
TARGET GROUP(S)
Doctoral Students / Early Price includes cost materials, airport pick-up,
Stage Researchers in the accommodation, transportation, excursions,
areas of management who and meals during programme.
are interested in qualitative
studies. *Price is subjected to changes without prior notice
(20 - 30 participants)

TYPE(S) OF CERTIFICATION

Certificate of Participation

For further information, please contact

Assoc. Prof. Dr. Rossilah Jamil
Azman Hashim International Business School, Level
10, Menara Razak, Universiti Teknologi Malaysia,
Jalan Sultan Yahya Petra, 54100 Kuala Lumpur

+6012-3187609 (mobile) [email protected] https://business.utm.my/

28

CODE NO. Malaysian Immersion
Experience
EDUANS005

PROGRAMME SYNOPSIS | OBJECTIVES

Aims to connect participants with a range of issues and topics under the purview of
the arts and social sciences in the Malaysian context. In the process participants will be
required to intellectually engage with, and critically reflect on, a wide variety of ‹real
world› problems that fall under the umbrella of any of the following categories: society,
politics, culture, development, identity and environment.

ACTIVITIES
A combination of teacher directed learning, peer directed learning and online
engagement, field trips, company visits

LEARNING SCOPE LANGUAGE
PROFICIENCY
On successful completion of this unit, participants 2 weeks |
should be able to: June – July
• recognise and analyse the intersections of various issues
DURATION
in the Malaysian context (e.g. society and politics, culture Minimum
and development, identity and environment etc.) English
• evaluate the impact of various factors on the exacerbation requirement
of and solution to identified case-studies
• develop skills, tools, and mindsets for conducting research
in the Arts and Social Sciences;
• apply theoretical knowledge in engaging with ‹real world›
problems.

CREDIT TRANSFER FEES
Not applicable
TARGET GROUP(S) MYR5306* per person
Undergraduate Students
Price includes tuition fees only.
TYPE(S) OF CERTIFICATION **Price excludes accommodation, meal,
Certificate of Participation transportation, insurance and etc.

*Price is subjected to changes without prior notice

For further information, please contact

Hoo Sze Ling
Monash University Malaysia

03-5514 6058 03-5514 6000 [email protected]

www.monash.edu.my

29

Travel Adventure CODE NO.
and Photography
EDUANS006

PROGRAMME SYNOPSIS | OBJECTIVES
Travel Adventure & Photography is a highly practical course that will teach you the
skills needed to capitalize on the market for professional travel journalism. You will
receive training in how to successfully research and write a travel feature, as well
as produce photo essays of high quality. The unit also teaches you how to market
your stories and pictures to editors, and how to build a business surrounding your
journalistic skills online.

ACTIVITIES
Field Trip

LEARNING LANGUAGE
SCOPE PROFICIENCY

The unit teaches participants Minimum English DURATION
how to market the stories and 7 days
pictures to editors, and how to requirement (According
build a business surrounding
journalistic skills online to Foundation English

requirement)

CREDIT TRANSFER FEES
Not applicable
MYR3400* per person
TARGET GROUP(S)
Open to anyone wishing to Price includes field trips and accommodation.
deepen their knowledge of Some meals are catered while others are at
travel adventure writing and student’s expense.
photography in an academic
and journalistically stimulating *Price is subjected to changes without prior notice
environment.

TYPE(S) OF CERTIFICATION
Certificate

For further information, please contact

Curtin University Malaysia
CDT 250, 98009 Miri, Sarawak,
Malaysia.

+60 85 630100 ext: 2697/ 2696/ 2573
[email protected]

30

Discovery Semester@APU :
Design & Media

CODE NO.

EDUANS007

PROGRAMME SYNOPSIS | OBJECTIVES

This is a 1 semester study abroad programme where participants can choose
a maximum of 6 modules in APU Design & Media programmes and upon
completion of this semester, this will enable participants to transfer the credit
back to the home university.

ACTIVITIES

Classroom learning and Excursion
• KL City Tour
• Visit to Batu Caves, China Town, KLCC and Putrajaya
• Visit to Shopping malls like Pavilion, Mid Valley and etc.

LEARNING SCOPE LANGUAGE PROFICIENCY

Animation, VFX, Digital IIELTS 5.0 / Cambridge
English B2 / Passed APU
Advertising, Product Design, EPT or the equivalency
by any recognised English
Transport Design, Furniture Proficiency Certificate

Design, Sustainable Design, DURATION

Media and Communication 18 weeks (4.5
months) | January /
May / September

31

CREDIT TRANSFER FEES

1 APU module is 3 credits, USD4050* per person
which is equivalent to
4.8 ECTS. The number Price includes 1 semester course fee, APU
of transferable credits is registration and administration fees, student
depending on the number of visa, medical screening, medical insurance
modules selected. Additional and complimentary airport assistance and
1.25 credits or 2 ECTS may transfer to the university or accommodation
be awarded for Cultural upon first arrival in Malaysia.
Exchange Experience Report
*Price is subjected to changes without prior notice
TARGET GROUP(S)
University Year 1, Year 2 or
Year 3 students

TYPE(S) OF CERTIFICATION

APU Transcript

For further information, please contact

Adrian Chan

APU, TPM, Bukit Jalil, 57000 Kuala
Lumpur, Malaysia

+603-89961000 / +6019-6620662 +603-89961001

[email protected]; [email protected]

www.apu.edu.my

Business

Business

Entrepreneurship

The Social Enterprise for Economic Development EDUBAE001 34
(SEED) EDUBAE002 36
EDUBAE003 38
The IR 4.0 Digital Marketing EDUBAE004 39
EDUBAE005 40
Experience Malaysia@FBM International Summer EDUBAE006 42
Programme EDUBAE007
EDUBAE008 43
Social Entrepreneurship EDUBAE009
EDUBAE010 44
Islamic Finance EDUBAE011 46
47
Discovery Semester @ APU : Business Management 48
& Marketing
Discovery Semester @ APU : Accounting, Banking &
Finance
Taylors’s Summer Programme @ Doing Business in
Asia

Soft Skills Enhancement: Social Entrepreneurship

Community Empowerment and Entrepreneurship
Programme

Global-ready Business Leaders

34

CODE NO. The Social Enterprise For
Economic Development (SEED)
EDUBAE001

PROGRAMME SYNOPSIS | OBJECTIVES

Malaysia serves as an inaugural SEED programme organised by UTM, a member of
ASEAN Learning Network Council (ALNC), to provide off-campus cross-cultural
experiences for local and international students to formulate feasible action plans in
uplifting the economic conditions of a rural community via the application of innovation
research-based strategies and community-based learning.

ACTIVITIES

•SEED Seminar
• Opening Ceremony and Welcome Dinner
• SEED Framework
• Methodology Workshop and Teambuilding Activities
• Courtesy Visit to the Local Government and Agencies
• Data Gathering (Focus Group Discussions and Business Development Sessions)
• Presentation and Discussion of Plans with the Locals
• Refinement & Finalization of Plans According to Discussion Outcomes with the Locals
•Cultural Exchange and Community Engagement Activities

LEARNING SCOPE LANGUAGE
PROFICIENCY
Participants will be immersed in off-campus cross- 1 week
cultural learning setting in the rural areas and
developing villages in Johor, Malaysia. The guided DURATION
interaction with the locals as well as discussion with English
community leaders shall give the participants basis for
developing feasible action plans for the development
of socioeconomic of the targeted community. The
viable enterprise plans will be presented to a panel
of experts, social entrepreneurs, and community
members.

35

CREDIT TRANSFER FEES
Not applicable
TARGET GROUP(S) USD500* per person
International participants
Price includes SEED Seminar and Workshop
TYPE(S) OF CERTIFICATION fees, SEED Programme Kit Accommodation
Certificate of Participation (Shared Room), airport and land transfers
(Domestic Transportation), meal, certificate
and tokens.

*Price is subjected to changes without prior notice

For further information, please contact

Dr. Nor Fadila binti Mohd Amin

Office of Undergraduates Studies,
Universiti Teknologi Malaysia

+607-5532293 [email protected] https://www.utm.my/mytree/

36

CODE NO. The IR 4.0
Digital Marketing
EDUBAE002

PROGRAMME SYNOPSIS | OBJECTIVES

Allows participants learn how to adapt to the new world of marketing and provides a
platform for participants to enhance their digital marketing knowledge and skills. In
addition, this programme will enable the participants to identify the tools and learn the
techniques required to succeed in digital marketing and develop and execute digital
marketing plans.

ACTIVITIES
Classroom learning and Excursion

• Classroom seminars and presentations
• Field trips to selected business centres in Padang Besar, Kuala Perlis, andWang

Kelian.
• Business Pitching Activities

Industry Guest Speakers
• Treasure hunts, games, competitions, a barbeque dinner and other interesting

activities.

LEARNING SCOPE LANGUAGE
PROFICIENCY
Work integrated learning, teamwork, social and Minimum
local community engagement. An interesting English
feature of this programme is the exposure to requirement
the cultural, social and historical diversity in
Malaysia. Participants will be taken on field trips DURATION
to visit various interesting places in Malaysia.
1 week

37

CREDIT TRANSFER FEES
2 units
MYR5000* per person
TARGET GROUP(S)
International and local students Price includes accommodation, meals,
transportation, insurance and etc.
TYPE(S) OF CERTIFICATION
*Price is subjected to changes without prior notice
Certificate of Appreciation and
Certificate of Attendance

For further information, please contact

Centre for International Engagement,
Universiti Malaysia Perlis

Aras 2, Bangunan Canselori,
Kampus Universiti Malaysia Perlis (UniMAP)
Pauh Putra, 02600 Arau,
Perlis,
Malaysia.

+60 13 4881655 [email protected] www.unimap.edu.my

38

CODE NO. Experience Malaysia@
FBM International Summer
EDUBAE003
Programme

PROGRAMME SYNOPSIS | OBJECTIVES
This programme offers contemporary business topics that focus on areas that
are relevant to businesses as well as issues on intercultural and different aspects of
international business in global contexts

ACTIVITIES

• live studies
• Records available for 4 months
• Support 7/24
• Live excursions

LEARNING SCOPE DURATION

•Cross cultural management 5 days |
•Branding, advertising and digital marketing July - September
•Negotiation skill: A win-win
•Global integration: Trends and issues LANGUAGE
•Global business, management and finance: PROFICIENCY
Leadership within organization behaviour Minimum
English
Requirement

CREDIT TRANSFER FEES
Non applicable
USD200* per person
TARGET GROUP(S)
Partner University / Non- *Price is subjected to changes without prior notice
partner University

TYPE(S) OF CERTIFICATION
Certificate of Attendance
(e-Certificate)

For further information, please contact

Dr. Rozzana binti Mohd Said

Office of International Affairs,
Universiti Teknologi MARA, Jalan Graduan 1/23B,
Persiaran Lingua, 40450 Shah Alam,
Selangor, Malaysia

+603 - 5521 1445 +603 - 55442042 [email protected]

39

Social Entrepreneurship

CODE NO.

EDUBAE004

PROGRAMME SYNOPSIS | OBJECTIVES
The purpose of this unit is to examine and debate the critical role of social
entrepreneurship in the modern business context.

ACTIVITIES

A combination of teacher directed learning, peer directed learning and online
engagement, field trips, company visits

LEARNING LANGUAGE
SCOPE PROFICIENCY

On successful completion of this unit, the Minimum
participant should be able to: English
• understand the fundamentals and concepts of requirement

social entrepreneurship DURATION
• critically appreciate and understand the role of
2 Weeks
social entrepreneurship in the business context
• identity and analyse processes of social

entrepreneurship
• identify and appraise challenges and

opportunities in social entrepreneurship
• explore and understand the business models in

social entrepreneurship.

CREDIT TRANSFER FEES
6 Monash credits
MYR5460* per person
TARGET GROUP(S)
Undergraduate students Price include tuition fees only
**Price excludes accommodation, meal,
TYPE(S) OF CERTIFICATION transportation, insurance and etc.
Transcript
*Price is subjected to changes without prior notice

For further information, please contact

Hoo Sze Ling
Monash University Malaysia

03-5514 6058 03-5514 6000 [email protected]

www.monash.edu.my

40

Islamic Finance

CODE NO.

EDUBAE005

PROGRAMME SYNOPSIS | OBJECTIVES

Provide opportunity to participants to explore Islamic Finance applied in Malaysia.
Islamic banking or Islamic finance or sharia-compliant finance and its activity that
complies with sharia (Islamic law) and its practical application through the development
of Islamic economics. In addition, expose participants with Islamic Insurance, Islamic
Capital Market and Banking Services and understand the core concept of sharia-
compliant which ensure the motives and objectives are beneficial to the society.

ACTIVITIES
• Lecture class/talk (Intro on Islamic Course, Islamic Economics, Fiqh Muamalat, Islamic

Financial System, Islamic Banking Services, Takaful/Islamic Insurance, Islam Capital
Market)
• Visit & Outdoor Activities
oTempurung Cave Outdoor Camp and White-Water Rafting (UTP signature

programme)
o KLCC Skybridge sightseeing (UTP signature programme)
o Visit local night market with student buddies (UTP signature programme)
o Malay Traditional instrument class (UTP signature programme)
o Indoor and outdoor activities/games with student buddies (UTP signature

programme)
o Visit to Bank Negara
o Visit to Bank Negara Museum
o Lecture Talk by Industrial Speaker and Industrial Visit to Bank Negara Museum

41

LEARNING SCOPE LANGUAGE
PROFICIENCY
Expose participants with the principle of English
Islamic financial and Islamic Banking Services
in Malaysia and understand the Takaful/Islamic DURATION
Insurance and Islamic Capital Market. 1 – 2 weeks

CREDIT TRANSFER FEES
Not applicable
TARGET GROUP(S) Package Category*
International Students Lite Package: U750 (1 week)
Basic Package: USD1,000 (2 weeks)
TYPE(S) OF CERTIFICATION Standard Package: USD1,300 (2 weeks)
Certificate of Participation Premium Package: USD 1,500 (2 weeks)

Prices include on-campus accommodation (twin sharing
room), course fee & materials, entrance fee for trip under
official programme, accommodation and transportation
during trip & tour, certificate of participation and
welcoming pack.

*Price are subjected to changes without prior notice

For further information, please contact

Student Mobility Unit, Centre for Student Development
Centre for Student Development,
Pocket D, Universiti Teknologi
PETRONAS, 32610 Bandar Seri
Iskandar, Perak

+605 368 8388/8525 +605 365 8386 [email protected]

42

CODE NO. Discovery Semester@APU:
Business Management &
EDUBAE006 Marketing

PROGRAMME SYNOPSIS | OBJECTIVES

This is a 1 semester study abroad programme where participants can choose a maximum
of 6 modules in APU Business Management & Marketing programmes and upon
completion of this semester, this will enable participant to transfer the credit back to
the home university.

ACTIVITIES
Classroom learning and Excursion
• KL City Tour
• Visit to Batu Caves, China Town, KLCC and Putrajaya
• Visit to Shopping mall like Pavilion, Mid Valley and etc.

LEARNING SCOPE DURATION LANGUAGE
PROFICIENCY
Business Management, 18 weeks
(4.5 months) | IELTS 5.0 / Cambridge
E-Business, International January / May English B2 / Passed APU
/ September EPT or the equivalency by
Business, Digital Marketing, any recognised English
Proficiency Certificate
Digital Leadership, HRM and

Tourism Management

CREDIT TRANSFER FEES

1 APU module is 3 credits, which is USD4050* per person
equivalent to 4.8 ECTS. The number
of transferable credits is depending Price includes 1 semester course fee, APU
on the number of modules selected. registration and administration fees, student
Additional 1.25 credits or 2 ECTS may Visa, medical screening, medical insurance and
be awarded for Cultural Exchange complimentary airport assistance and transfer
Experience Report to the university or accommodation upon first
arrival in Malaysia.
TARGET GROUP(S)
University Year 1, Year 2 or *Price is subjected to changes without prior notice
Year 3 students

TYPE(S) OF CERTIFICATION
APU Transcript

For further information, please contact

Adrian Chan
APU, TPM, Bukit Jalil, 57000 Kuala
Lumpur, Malaysia

+603-89961000 / +6019-6620662 +603-89961001
[email protected]; [email protected]
www.apu.edu.my

43

Discovery Semester@APU:
Accounting, Banking & Finance

CODE NO.

EDUBAE007

PROGRAMME SYNOPSIS | OBJECTIVES
This is a 1 semester study abroad programme where participants can choose a maximum
of 6 modules in APU Accounting, Banking & Finance programmes and upon completion
of this semester, this will enable participant to transfer the credit back to the home
university.

ACTIVITIES
Classroom learning and Excursion
• KL City Tour
• Visit to Batu Caves, China Town, KLCC and Putrajaya
• Visit to Shopping mall like Pavilion, Mid Valley and etc.

LEARNING LANGUAGE DURATION
SCOPE PROFICIENCY
18 weeks
Taxation, Investment & Risk IELTS 5.0 / Cambridge (4.5 months) |
Management, Forensic English B2 / Passed APU January / May /
Accounting, Fintech and EPT or the equivalency September
Internal Audit by any recognised English
Proficiency Certificate

CREDIT TRANSFER FEES
1 APU module is 3 credits, which
is equivalent to 4.8 ECTS. The USD4050* per person
number of transferable credits
is depending on the number of Price includes 1 semester course fee, APU
modules selected. Additional registration and administration fees, student
1.25 credits or 2 ECTS may be Visa, medical screening, medical insurance and
awarded for Cultural Exchange complimentary airport assistance and transfer to
Experience Report the university or accommodation upon first arrival
in Malaysia.
TARGET GROUP(S)
University Year 1, Year 2 or *Price is subjected to changes without prior notice
Year 3 students

TYPE(S) OF CERTIFICATION
APU Transcript

For further information, please contact

Adrian Chan

APU, TPM, Bukit Jalil, 57000 Kuala
Lumpur, Malaysia

+603-89961000 / +6019-6620662 +603-89961001

[email protected]; [email protected]

www.apu.edu.my

44

Taylor’s Summer Programme @
Doing Business in Asia

CODE NO.

EDUBAE008

PROGRAMME SYNOPSIS | OBJECTIVES
Understand the different business practices and cultural dimensions in Asia and propose
appropriate business and marketing strategies in a global environment. In addition,
participants can appraise the global trends, issues and challenges in relation to doing
business in ASEAN and Asia.

ACTIVITIES
Classroom learning and Excursion
(Please refer to the university’s contact person)

LEARNING SCOPE LANGUAGE DURATION
PROFICIENCY 2 weeks
Classroom learning
• Business Environment English
• Culture
• Innovation & Entrepreneurship

CREDIT TRANSFER FEES

3 ECTS or equivalent. Students who USD1200* per person
have successfully completed the
programme will be issued with a Price includes accommodation, group airport
Certificate of participation. Should transfer, experiential learning, welcome and
transfer of credits be required, please farewell reception and cultural tours.
check with your home institution
if the certificate can be accepted *Price is subjected to changes without prior notice
alongside with a verification letter
from the organising school.

TARGET GROUP(S)

College / University
students from any major

TYPE(S) OF CERTIFICATION
Certificate of Participation

For further information, please contact

Tung Seng Foo

No. 1, Jalan Taylor’s, 47500 Subang Jaya,
Selangor Darul Ehsan, Malaysia

+603 5629 5000 +603 5629 5001 [email protected]

www.taylors.edu.my/mobility

45

46

Wholly owned by UTAR Education Foundation Soft Skills Enhancement:
Co. No. 578227-M( Social Entrepreneurship
)DU012(A(

CODE NO.

EDUBAE009

PROGRAMME SYNOPSIS | OBJECTIVES

UTAR offers short programmes to equip students with the necessary soft skills and
life skills to enhance their competitive edge in the job market and excel in life. This
tour will focus on the important of Social Responsibility and the roles of being a Social
Entrepreneur.

ACTIVITIES
Workshop and Excursion
• Social Entrepreneurship workshop
• Interaction session with Successful Social Entrepreneurs
• Industrial site visit
• City Tour

LEARNING SCOPE LANGUAGE DURATION
PROFICIENCY
To ensure that participants able to: 8-11 days |
• Understand the important of Minimum January – December
English
social responsibility requirement
• Cultivate a social entrepreneur

mindset where not to maximise
profit but balancing the business
prospects

CREDIT TRANSFER FEES
Not applicable
USD900-500*per person
TARGET GROUP(S)
High school students or Price includes airport transfer, local tour,
University students accommodation, transportation and certificate of
participation.
TYPE(S) OF CERTIFICATION
Certificate of Participation *Price is subjected to changes without prior notice

For further information, please contact

Ms Fook Oi Yee/ Ms Choon Wen Kie / Mr Kenneth Tan

Universiti Tunku Abdul Rahman, Sungai Long Campus
Jalan Sungai Long, Bandar Sungai Long, Cheras 43000,
Kajang, Selangor

+603 9086 0288 ext 747,746 +603 9019 8868

[email protected]/[email protected]/[email protected]/tankenneth@
utar.edu.my

http://softskill.utar.edu.my

47

Community Empowerment and
Entrepreneurship Programme

CODE NO.

EDUBAE010

PROGRAMME SYNOPSIS | OBJECTIVES
Opportunity for participants to forge new networks and learn under expert guidance.
This will enhance participants’ knowledge and expertise in managing business, as well as
contribute to the community through social project.

ACTIVITIES

Classroom learning, Social project and Excursions
• Interactive Classroom Lectures/Talks
• Case Studies and Group Discussions
• Involvement in Social Project
• Visit to Local Industry/ Community Project

LEARNING LANGUAGE DURATION
SCOPE PROFICIENCY 2 weeks

Entrepreneurship Course, Not applicable
Community Empowerment
Project and Local Industry/
Community Project

CREDIT TRANSFER FEES
Not applicable
MYR3,500* per person
TARGET GROUP(S)
International Students Price includes welcome pack, accommodation,
meal, transportation (field trips, airport pick
TYPE(S) OF CERTIFICATION up and airport drop off), course materials and
Certificate of Participation participation certificate.

*Price is subjected to changes without prior notice

For further information, please contact

Ms. Nadia Hanim Atzemi

Universiti Kuala Lumpur, 1016 Jalan
Sultan Ismail, 50250 Kuala Lumpur

03-2175 4407 [email protected] https://www.unikl.edu.my/

48

BERJAYA Global-ready Business Leaders

UNIVERSITY COLLEGE

CODE NO.

EDUBAE011

PROGRAMME SYNOPSIS | OBJECTIVES

Aims to expose participants to solidify business management skills and immerse
in blended career path. In addition, this program is to develop leadership skills and
eventually become change makers.

ACTIVITIES
Classroom learning and Excursion
• Face to face learning supported by e-Learning platform
• Classes/Lecturers
• Field trips (to selected industry partners)

LEARNING SCOPE DURATION

• Building a business with passion 3 months |
• Cultural richness that includes diversity in bi-monthly

the lives of Malaysians LANGUAGE
• A changemaker in the making PROFICIENCY
• Develop leadership skills
• Learn teamwork IELTS Band 6.0 or CEFR
• Acquire new skills – culinary equivalent (only required
• Acquire new language skills – Malay when participants intend
to convert the Micro-
language credential certificate
• Research on UNESCO World Heritage (MC) into a full MBA
qualification)
places
• Essential soft skills in the real working

world
• Well-rounded management professional
• Core MBA modules

49

CREDIT TRANSFER FEES
Micro-credential certificate (MC)
will be issued for candidates who MYR28,900* per person
have fulfilled all the assessment Price includes full board accommodation,
requirements. These MCs can be meals, airport transfer and visa.
considered for credit transfer to
an MBA qualification. *Price is subjected to changes without prior notice

TARGET GROUP(S)
Professional Working Adults

TYPE(S) OF CERTIFICATION

Certificate of Achievement at
the completion of modules
leading to Master of Business
Administration (MBA)

For further information, please contact

Mr. Aw Yoke Cheng (the Registrar)

BERJAYA UC
Level 11 West, Berjaya Times
Square, No.1 Jalan Imbi, 55100
Kuala Lumpur, Malaysia.

+(60)3-26877038 / +(60)16-5675452 +(60)3-26877001
[email protected] www.berjaya.edu.my

Culinary

CuHlionsaprityality

Malaysian Food Heritage EDUCAH001 52
EDUCAH002
Exploring Malaysian Music EDUCAH003 53
Visit Sabah: Tourism and Hospitality EDUCAH004 54
Sarawak Culinary Trail: Savouring Exotic Delicacies EDUCAH005 55
Sarawak Cultural Trail: Exploring Unique Heritage EDUCAH006 56
Taylor’s Summer Programme@ Hospitality EDUCAH007
Management EDUCAH008 57
Food and Beverage Workshop EDUCAH009
Intensive Culinary Experiential Workshop 58
Malaysian Community Development Work 59
60