FARRAH WAHEEDA BINTI AZAN HARULNIZAM BIN MOHAMAD HARIATI BINTI HAMDAN INTRODUCTION TORESORTS
farrah waheeda binti azan Harulnizam Bin Mohamad HARIATI BINTI HAMDAN Edition 2 INTRODUCTION TO RESORTS " Stay inspired. Never stop creating "
i EDITOR COMMITEES Writer FARRAH WAHEEDA BINTI AZAN DEPARTMENT OF TOURISM & HOSPITALITY, POLITEKNIK MUADZAM SHAH HARULNIZAM BIN MOHAMAD DEPARTMENT OF TOURISM & HOSPITALITY, POLITEKNIK MUADZAM SHAH HARIATI BINTI HAMDAN DEPARTMENT OF TOURISM & HOSPITALITY, POLITEKNIK MUADZAM SHAH Editor FARRAH WAHEEDA BINTI AZAN Second Edition 2023 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, without permission in writing from the publisher. Published in Malaysia by: Politeknik Muadzam Shah Lebuhraya Tun Abdul Razak 26700 Muadzam Shah, INTRODUCTION TO RESORTS
ii ABOUT AUTHOR . Farrah Waheeda Binti Azan was born in Mersing Johor. She currently serving as Tourism & Hospitality lecturer Politeknik Muadzam Shah, Pahang Darul Makmur. She graduated with a Master Heritage and Conservation management and Degree Park and Amenity Management (Hons) from UiTM Shah Alam. She has extensive knowledge in the conceptual and practice of Hospitality and Tourism industry through her previous experiences comprising as a researcher in tourism field at Institusi Biodiversiti Tropika and Lestari Universiti Malaysia Terengganu. Harulnizam Bin Mohamad was born in Malacca. He currently serving as Tourism & Hospitality lecturer and hold the position as a Head Of Tourism & Hospitality Department, Politeknik Muadzam Shah, Pahang. He studied Degree in Bachelor Tourism And Management with Honours at Universiti Utara Malaysia (UUM) and furthered his Master In Technic & Vocational Education at Kolej Universiti Tun Hussein Onn (KUiTTHO). He has recognation as Asessor & Exco Committe from Malaysia Aquatic Rescue Association (MAQRA) and involved a lot with water safety programs with the community.
iii Hariati Binti Hamdan was born in Melaka. She currently serving as Tourism & Hospitality lecturer and hold the position as a Head of the Diploma Recreational Tourism Program in Department of Tourism and Hospitality Politeknik Muadzam Shah, Pahang Darul Makmur. She studied Diploma in Chef Training at UiTM Shah Alam and then furthered her Degree in Bachelor Business and Economics with Honors in (Hotel Management) at Universiti Malaysia Sabah and Master Business and Administration at UiTM Shah Alam. She has certificate of achievement in Advanced International Tourism Management &Professional International Tourism Management.
iv ACKNOWLEDGEMENT We would like to express our appreciation and thanks to those who have provide a lot of guidance and encouragement especially my student DTR10153 Introduction to Resortsession 2: 2022- 2023 towards the arrangement of this Introduction to Resort Quick Notes eBook. We aim to continuously contribute our efforts and knowledge for our next students and look forward to provide the best for their understanding in resort management course. Farrah Waheeda Binti Azan Harulnizam Bin Mohamad Hariati Binti Hamdan Departement Tourism & Hospitality lecturer Politeknik Muadzam Shah, Pahang Darul Makmur.
v PREFACE Alhamdulillahirabbil'aalamin, all thanks go to the Most Merciful God with His permission, Introduction to Resorts E-book is successfully published. Tourism has become possibly the fastest growing industry in the world. This E-book is a source of reference and module for lecturers during teaching and learning session. The book aims to provide a comprehensive introduction to resort to encourage further study and to stimulate interest in the subject area. This book is designed to familiarize students with the basic of Introduction to Resorts, Categories of Resorts, Managing the Resorts, Resorts Club Management, Recreational Activities in Resorts, Resort Security, Contemporary Trend and Future Outlook of Global Resorts Industry. This book emphasizes on tourism expedition preparation, conducting a trip to the resort attraction area, preparing report and presentation whereby students are required to select the resort destination tourism area as a case study area to achieve the syllabus Diploma Recreational Tourism programme. Therefore, teaching and learning process by lecturers will emphasize the strength of knowledge and skills that students need to apply. Not only that, the teaching and learning methods also emphasize student center learning (SCL). We hope that this E-book can be best used by all lecturers in Polytechnic. Thank you.
iv FOREWORD ii PREFACE iii CONTENTS v Chapter 1 INTRODUCTION TO RESORTS 1 INTRODUCTION 2 HISTORY OF RESORTS 25 HOTEL AND RESORTS 27 ACTIVITY 28 Chapter 2 CATEGORIES OF RESORTS 29 INTRODUCTION 29 TYPES OF RESORTS 35 TYPES OF RESORTS BY DESIGNATION 47 ACTIVITY 48 Chapter 3 MANAGING THE RESORTS OPERATION 49 INTRODUCTION 69 PERSONAL ORGANIZATION RESORTS FACILITIES IN MALAYSIA 70 THE IMPORTANCE OF HANDLING RESORT FACILITIES AND APPLYING THE SEASONAL OF GUEST TURNOVER 82 GUESS DEMAND 84 ACTIVITY 86 Chapter 4 RESORTS CLUB MANAGEMENT INTRODUCTION 89 ROLE AND FUNCTIONS OF CLUB 91 MANAGEMENT IN RESORTS 92 TYPES OF CLUB IN RESORT MANAGEMENT 112 CLUB MEMBERSHIP IN RESORT MANAGEMENT 115 SIGNIFICANCE OF CLUB MEMBERSHIP TO RESORT 119 ACTIVITY 122 CONTENTS
v Chapter 5 RECREATIONAL ACTIVITIES IN RESORTS INTRODUCTION 123 RECREATIONAL ACTIVITIES 141 ACTIVITIES TO GUESTS 144 MARKETING SKILLS 145 ACTIVITY 147 Chapter 6 SECURITY RESORTS 149 INTRODUCTION 150 BASIC SECURITY TOOLS 158 RISKS IN RESORT 159 ACTIVITY 160 Chapter 7 TREND AND FUTURE OUTLOOK OF GLOBAL RESORTS INDUSTRY 161 INTRODUCTION 162 TREND FOR GREEN TECHNOLOGHY 179 FOREIGN WORKER 183 SOCIAL RESPONSIBILITIES 188 REFERENCES 204
CHAPTER 1 3
RESORT A luxury facility that is intended for primarily for vacationers and is usually located near special attractions, such as beaches and seashores, scenic or historic areas, ski parks or spas MANAGEMENT The organization and coordination of the activities of a business in order to achieve defined objectives, which is consists of functions such as planning, organizing, leading and controlling. 4
RESORT MANAGEMENT Provide vacation rental manager to plan, manage and market comprehensive vacationfacilities and services to the related products with the ability to control the company's rental business. 5
THE HISTORY OF RESORT INDUSTRY 6
ABLE TO DESCRIBE THE ORIGINS AND DEVELOPMENT OF RESORTS. Competencies of Resort History OUTLINE THE HISTORY, DEVELOPMENT, AND INFLUENCE OF RESORTS. DESCRIBE THE RESORT DEVELOPMENTS IN 20TH CENTURY. 7
T Resorts date back to the 2nd century B.C., starting with small, modest public baths in Rome. Over time, they evolved into larger, more elaborate facilities for both men and women. ROMAN EMPIRE 8
Bath of Neptune exemplifies resort hotel structure, with Roman Empire expansion involving mineral hot springs, sacred wells, and altars. ROMAN EMPIRE 9
In 1326, Belgium developed the first notable resort area, Spa, named after ironmaster Colin le Loup, who experienced healing from iron-rich waters. CONTINENTAL SPA RESORT - BELGIUM 10
TKing Charles II's visit to popular spas in the 1600s led to their unique features like gambling and dancing, as well as their medical benefits from mineral-rich waters.. CONTINENTAL SPA RESORT - ENGLAND 11
Swiss resort industry emerged in 1800s for prosperous travelers seeking private facilities, requiring longer stays and superior accommodations than average inns. Hotel Baur au Lac in Zurich offers scenic views of Lake Lucern, transforming Switzerland's resorts from summer destinations to popular destinations. SWISS RESORTS 12
Chinese mountain resorts, built by emperors for families and associates, were spiritual retreats using Feng Shui principles. ASIAN SETTING - CHINA 13
The Mountain Resort of Chengde, built between 1703- 1792, was China's second political center and largest royal summer residence. It covered 5.6 km and featured two main parts: places and gardens with lakes, plains, and mountains. ASIAN SETTING - CHINA 14
Shoguns and Damiyos built houses in suburbs that are used to entertain guests, tea ceremonies and relaxation. Common resort destination was the "Onsen" or hot springs for all people from different classes. Edo Era Japanese Onsen • Hot spring • Originated during Heinan Period • Villas built by Japanese Emperors for their families and courtiers. ASIAN SETTING - JAPAN 15
Resort villa ideal for private study, mediation, intellectual gatherings. A resort villa is a remote, culturally and intellectually stimulating space for work, family retreats, and entertaining guests. Villa serves as a refuge and safe haven. Resort offers Toji treatment, health restoration, and recreation. ASIAN SETTING - JAPAN Four Precepts for a Pre-Meiji Resort Villa 16
Hua Hin, Thailand's oldest beach resort, served as a summer palace during King Rama VII's reign, and became a popular resort town post-WWII. ASIAN SETTING - THAILAND 17
•Late 1800s North American hotels emerged around spas, with first resorts in eastern Virginia, New York, and West Virginia. AMERICAN CONTRIBUTION Tremont House Tremont House, Boston's first luxury resort in 1829, introduced luxury standards and features like bellboys, gaslights, and marble rooms . 18
AMERICAN CONTRIBUTION Tremont House •The first luxury resort built in 1829 in Boston. •The Tremont House and featured bellboys, gaslights instead of candles and marble abd private rooms with locks for each family. •The Tremont House introduced luxury standards that influenced resort design and operations. 19
The first big hotelcwas built by Gideon Putman in Saratoga Springs. This was also the first hotel of saragota springs. Putnam uncovered and tubed several mineral springs. AMERICAN CONTRIBUTION Bailey's Beach-a seafront property owned by Alfred Smith and Joseph Bailey that featured cottages in the lot that were sold to millionaires as their ''vacation cottages'' Newport An early ''Resort Enclave'' dominated by the development of private vacation cottages that would compete with commercial hotel developments. 20
AMERICAN CONTRIBUTION Bar Harbor •One of Americas oldest fishing and hunting resort. •This area was promoted by Robert Carter. •This hallmark town demonstrates how marketing is important to any destination. Long beach A destination ruined by overdevelopment and lack of planning and environment controls. Aggressive promotions, rapid development and redevelopment of existing hotels lead to much volume of tourist. Overcrowding lead to the decline of the area which lead to the closure of hotels. 21
Atlantic City, New Jersey: America's first Resort City Atlantic City emerged as America's first Resort City. An internationally renownedresort city for gambling,conventions, and leisure. AMERICAN CONTRIBUTION Atlantic City, New Jersey: America's first Resort City The city also served as the inspiration for the original version of the board game Monopoly. Successfully catered to both middle and upper-class societies. Famous for its tourism innovations and responsible for a host of promotional ''firsts''. 22
Hotel and Resort DIFFERENCES Suitable Place to Stay During Your Vacation Excellent Service Luxurious Facilities Professional Team Money Back 23
Place that offers lodging and meals. Providing accommodation Typically shorter stays RESORT HOTEL DEFINITION PURPOSE DURATION OF STAY LOCATION SIZE OF LAND TYPE OF GUESTS Places that provide relaxation and recreation over and above accommodation, meals and other basic aminities. Providing relaxation and recreation. Typically longer stays Located in the midst of nature and picturesque surroundngs Locate near popular destinations Substancial amount of property > More rooms for guests > Extra space for features, e.g golf course Small amount of property > Less rooms for guests > Enough land for parking lot and building. Vacationers Travelers 27 24
Quiz Time 28 25
GUESS THE WORD T _ _ M _ _ T _ _ _ S _ THE FIRST LUXURY RESORT BUILT IN 1829 IN BOSTON. WHICH IS IT? Tremont House 1. 2. 3. 26
T S I N B Crossword Puzzle Day S 1. 2. 3. 27
CHAPTER 2 28
OF CATEGORY RESORT 29
The Types of Resort and It’s Characteristics. 30
Types of Resort by Season Types of Resort by Designation Types of Resort by Location Types of Resort by Size • All-inclusive Resort • Mixed-use Resort • Themes / Fantasy (storyline) • Floating (cruise ships) CONTENT 31
YEAR-ROUND RESORT TYPE OF RESORT SUMMER RESORT WINTER RESORT 32
A year-round resort offering diverse activities for guests to relax in, year-round, year-round YEAR-ROUND RESORT ADOBE JACKSON HOLE, USA 33
DEFINITION A resort visited for holidays or vacations during the summer. The guest might seeking beach CHARACTERISTICS • Summer resort offering swimming pool at the edge of forest or near the beach. • Guest seeking for relaxing such as spa, sauna, and swimming in the pool. • In other hand, guest also can enjoy in summer resort with surfing, sun-bathing, kayaking and scuba diving SUMMER RESORT, CAMBODIA SUMMER RESORT 34
DEFINITION It primarily concerned winter sports resorts, but was subsequently extended to seaside resorts, thermal resorts and cities and regions with a strong tourist focus. CHARACTERISTICS • Winter resort offering clean air, mountain vistas, and moderate temperatures. • Many operate their ski lifts to take guests up the mountain for hiking and pick nicks • Mountain biking and fishing are other activities that make these winter resorts popular summer destinations. PHOENIX PARK SKI RESORT, KOREA WINTER RESORT 35
TYPE OF RESORT SPA RESORT GOLF RESORT SKI RESORT GUEST RESORT CASINO RESORT THEME PARK RESORT ECORESORT CONFERENCE CAMP SITE RESORT DIVING RESORT FISHING RESORT MARINA RESORT 36
Characteristics • The resort spa provides myriad therapeutic and relaxing services such as massage, facials, manicures and pedicures, and exfoliations, • Many resort spas have state-of-the-art fitness centers to help clients sculpt their bodies, lose weight, or get back in shape, using weight-training machines. • Resort spas have packages for singles, couples, and even families. DEFINITION Resort spas are located within a resort or hotel and provide professionally administered spa services, fitness and wellness components, and spa cuisine. SPA RESORT SEMINYAK SPA AND RESORT, INDONESIA 37
DEFINITION Golf Resorts is a full service lodging facility, that cater specifically to the sport of golf, and provides access to a golf course CHARACTERISTICS ..Golf resorts frequently provide visitors with golf packages that include all greens, cart fees, range balls, lodging, and meals. The majority of a the traveler's needs are fulfilled by the Golf Resort while they are still on the property. In the case of a golf resort, the tourist enjoys the convenience of being located close to the golf course while enjoying all the other facilities. GOLF RESORT HILTON HEAD ISLAND, USA 38
DEFINITION Ski Resorts are towns and villages in winter sport areas, offering support services for skiing and snowboarding such as lodging (hotels and chalets),equipment rental,ski schools and ski lifts. SKI RESORTS Towns or villages located near to the ski area (mountains, ski routes, ski lift system) might have ski resorts or be near it. Ski resorts usually offer additional services and amenities, such as ice skating, dog sledding and horse-drawn sleds, and snowmobiling. Pools, both indoors and outdoors, spas, game rooms, clubs, theaters, and cabarets. Ski Resort is a fully self-contained "destination resort" that was designed with skiing as the primary activity. CHARACTERISTICS RUSUTSU RESORT, JAPAN 39
DEFINITION A form of ranch geared toward tourists or visitors is the guest ranch, commonly referred to as a guy ranch. It's regarded as a type of agricultural tourism. CHARACTERISTICS A guest ranch offers lodging on a farm. Horseback riding and camping are among the possible activities. The coverage area is substantial.. BULL HILL GUEST RANCH, USA GUEST RESORT EAGLE RANCH PORT DICKSON 40
- Recreational diving, sometimes known as sport diving, is diving done for recreational purposes, usually while using diving equipment. Characteristic -Most often seen close to the island and beach. - The standard reservation process. -Include maritime pursuits like scuba diving. EAGLE POINT BEACH AND DIVE RESORT, PHILIPPINES DIVING RESORT 41
A fishing resort offers a variety of familyfriendly recreational possibilities, cottage-style lodging, and lucrative fishing chances. Fishing resort features on-site bait and gear shop, marine gas station, and boat launch in addition to fishing, pontoon, and bass boat rentals. It contains a sizable parts inventory and on-site qualified boat technicians. FISHERMAN COVE RESORT, USA FISHING RESORT 42
A waterfront establishment with docks, moorings, supplies, and other amenities for small boats Characteristic Requires views of the beach and access to the waterfront terraces. View of the sea that is hidden from the road and is more peaceful and tranquil. A location or harbor that allows a luxury vessel or an expensive ship to dock. MARINA BAY, MALAYSIA MARINA RESORT 43