THE SUITABLE ACTIVITIES TO GUESTS 144
Marketing expertise is used to suggest activities that will be appropriate for guests. MEANING MARKETING SKILLS 145
Establish metrics Create reports Ask business questions Apply insights MARKETING STRATEGY SOCIAL MEDIA PARTNER MANAGEMENT / SALES ENABLE MARKETING MEASUREMENT ANALYTICS Grow strategies Audience-centric Integrated campaigns Digital Applied concepts Toos and models Derive insight Influence decisions Indirect sales support Sources demand Pipeline conversion Strategy and execution Social media landscape Social monitoring and management Marketing Strategies 146
Define your goals and objectives. Marketing Strategies UNLOCKING THE SECRETS TO EFFECTIVE Develop a plan of action with clear steps to achieve your goals. Set measurable key performance indicators (KPIs) to track progress. Continuously evaluate and adjust your strategy as needed. 147
Self-Care Activity Ideas IN RESORTS Listen to music ACTIVITIES 148
SCAN QR CODE FOR ACESS ASSESMENT -CHAPTER 5- 149
SCAN ME! TO VIEW QUESTION CHAPTER 5 150
CHAPTER 6 151
Resort Security Fundamental Security Handling of Tools and Equipment Security and equipment requisites RESORT SECURITY 152
SECURITY All the steps taken to safeguard a location or guarantee that only those with authority enter or exit it. RESORT SECURITY With the assurance of security provided by the resort in terms of physical and their safety, guests are required to bring valuables and important possessions to the resort. Resort Security 153
BUILDING ENTRANCE RESORT LOBBY GUESTROOM RESORT FACILITIES EXTERIOR OF THE PROPERTY PARKING Important Resort Security Entrances must be well-lit at night, and guests must use smart cards. Designed visually opened, minimal blind spots for front office employees The electronic card system automatically changed when the new guests check in Made by glass doors and walls for easy monitoring Installed CCTV - Bright illumination for entrances and pathways Need to be open as possible for clear line of sight 154
Standard Operation Procedures For Maintaining Resort Safety & Security EXTERNAL ACCESS CONTROL Limited Access Point-the numbers of access points need to be reduced as minimum (2/3) and entry of person need to be monitored by CCTV. Perimeter Security System-Outside the resort,car need to be stopped and check the car boots.Vehicles should not be allowed to go straight to the door. Road Barries-Resort installed hydraulic operated road barries that can stop vehicles that coming at high speed. Shrubs and Vines-Must be kept away and trimmed for the safety. Patrolling-Increase the number of guards to reduce criminals 155
Standard Operation Procedures For Maintaining Resort Safety & Security MATERIAL ACCESS CONTROL GUESTS BAGGAGE CHECK -Baggage should be passes through the scanners RESORT SUPPLIES CHECK -Supplies should be sourced from approved& established vendors only 156
Standard Operation Procedures For Maintaining Resort Safety & Security PEOPLE ACCESS CONTROL WALK-IN-GUEST -Resort should aware with all walk -in-guests GUEST PROFILING -The guests details should be secure with established high-tech data protection EMPLOYEE VERIFICATION -Provide internal verifications for resorts staffs VISITOR MANAGEMENT SYSTEM -All visitors should be given visitor pass 157
Standard Operation Procedures For Maintaining Resort Safety & Security INTERNAL ACCESS CONTROL There should be restriction for resorts access Access pf staff in various department can be regulated by smart card Entrance to areas such as Boller Rooms, Mail Rooms, Switch Boards and Control Rooms should remain locked whennot in use Necessary to establish a procedure for the accountability of their keys Lift Usage - Only the card holder (guests) can access the lift by their own floor 158
THE BASIC SECURITY TOOLS AND EQUIPMENT Intelligent Video Security Monitered Hi-Definition Security Cameras Access Control System Emergency Resort Security Procuders 159
Handling Basic Security Tools & Equipment 160
Security tools/Explanation EXPLANATION Monitored Hi-Definition Security Cameras Intelligent Video Security Access Control System records (thumb-print, eye scanner, etc.) Emergency Resort Security Procedures • Provide a clear image quality • More efficient monitoring of resort • Connect motion sensors to a security camera • Can be recorded for references • Prevent crime out-of-site areas • Have own cellular communicator • Great way to catch crook Guests get a unique smart key card • Able to reset keys quickly, easily and inexpensively beneficial • Able to monitor guest and employees • Possible to look back access control • Traditional Security System (Window Break Alerts, etc.) • Silent panic button at the front desk – easily call the police SECURITY TOOLS 161
Risk in Resort Industry Terrorism kidnapping Robbery by organized crime sexual harassment Blackmail of staff Invasion of guest privacy (press,interest,group) Burglary from rooms Baggage theft Opportunist robbery 162
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EXPLAIN IN NEARPOD APPS 164
CHAPTER 7 165
1 ECO-TOURISM 3 4 2 GREEN TECHNOLOGIES ECO-LODGE FOREIGN WORKERS CONTENTS SOCIAL RESPONSIBILITIES 5 THE ISSUES & TRENDS IN RESORT INDUSTRY 166
ECOUTOURISM 167
responsible travel that promotes environmental protection and upholds the welfare of the local population. DEFINITION-ECOUTOURISM 168
a type of travel when travelers go to isolated wilderness or rural settings to view natural areas. protection of ecosystems for the preservation of biological and cultural variety. encouraging the long-term preservation of biodiversity while giving the local population work.. Sharing socioeconomic information with local people with their permission and running an ecoenterprise A tourism to unspoiled natural resources, with minimal impact in environment. Minimization of tourism environmental impact. affordability and the absence of luxury trash. Local flora and animals, as well as culture, are the main attractions. ECO-TOURISM 169
"THOSE WHO IMPLEMENT & PARTICIPATE IN ECOTOURISM ACTIVITIES SHOULD ADHERE TO THE FOLLOWING PRINCIPLES: Minimize impact promote awareness of all cultures and the environment Provide positive experiences for both visitors and hosts Provide direct financial benefits for conservation Provide financial benefits and empowerment for local people Raise sensitivity to host countries' political. environment, and social climate Support international human rights and labor agreements 170
SEVEN (7) ECO-TOURISM CHARACTERISTICS • Martha Honey, expands on the TIES definition by describing the seven characteristics of ecotourism, which are: 1. Involves visiting natural locations 2. Minimizes impact 3. raises awareness of the environment 4. direct financial advantages for environmental protection 5. gives locals financial advantages and empowerment 6. Respects local culture 7. supports democratic and human rights movements 171
BENEFITS & IMPORTANCE OF ECOTOURISM Provides locals with employment and income; enables the purchase and improvement of protected or natural areas to draw more ecotourists in the future; educates visitors about the environment; and promotes heritage and environmental preservation and improvement. 172
Overconsumption of scarce natural resources by the local population and visitors (locals must be involved); Impacts on Areas; Determination of Carrying Capacity; Resort Industry's Multifaceted Nature; Potential Overwhelm of Destination DANGERS & LIMITATION OF ECOTOURISM 173
ECO-LODGE 174
An accommodation that is more remote, located In relatively pristine natural environment, which emphasis Element As environmental responsibilities an minimizing Negative impact DEFINITION 175
Conserve the natural environment, ecosystems and biodiversity Include improvement and remedial measures at resort locations to protect wildlife and natural habitats Respect and support local traditions, cultures and communities Ensure that community is considered during resort development planning and implementation. Maintain environmental management systems Establish comprehensive environmental policies and indicators for the different resort industry sectors. Conserve and reduce energy, waste and pollutants Aiming to increase the usage of recyclable and biodegradable materials Educate and inform others about local environments and cultures increase visitors' awareness of cultural sensitivity and their love of the natural world. Cooperate with others to sustain environments and cultures. Respect all international agreements and municipal, state, and national laws protecting the environment. GUIDELINE TO APPLY FOR AN ECOLODGE 176
CAMPI YA KANZI ECO LODGE (Kenya) TOP 3 ECO LODGES AROUND THE WORLD In East Africa, you can't swing a stick without running into a five-star safari resort. This eco-lodge with a view of Mount Kilimanjaro is unique since the Maasai people, nomadic pastoralists who have lived in this area for about 500 years, really own and run it Amboseli, Tsavo, and Chyulu National Parks encircle the 400 square mile Campi ya Kenzi ("Camp of the Hidden Treasure"). Thus, a memorable safari is made possible by the wide variety of ecosystems (mountain forest, grasslands, river forests, bush, and savanna) and extraordinary biodiversity (more than 50 mammal species and 400 bird species). Can you imagine a morning walking safari with a Maasai guide? 177
Daintree Forest is managed in collaboration with the local Kuku Yalanji tribe and was named one of the Top 50 Lodges in the World by National Geographic, giving visitors a unique opportunity to fully experience Australian Aborigine culture. DAINTREE WILDERNESS LODGE (AUSTRALIA) The lodge is located in the Wet Tropics of Queensland, a UNESCO World Heritage Site on Australia's northeast coast, which includes the Daintree Rainforest, the oldest rainforest in the world. Approximately 65% of the bat and butterfly species, 30% of the frog, reptile, and marsupial species, and 18% of the bird species in Australia are endangered. Your stay in the lodge's raised treehouse-style villas will have a minimal influence on the pristine environment according to its Advanced Eco Certification. There are painting classes using the ochre from a local waterfall, and hiking excursions are available to discover the fanciful, ancient plants of the forest. In addition, the Great Barrier Reef Marine Park is only a short distance away. 178
This Chilean-owned eco lodge, the only hotel in all of Patagonia with a certified Environmental Management System, provides luxurious glamping and breathtaking views of the renowned peaks of the Torres del Paine range. The distinctive geodesic dome accommodations at the carbonneutral camp have wood-burning stoves, private toilets, and open balconies where guests can occasionally see local wildlife. ECOCAMP PATAGONIA (CHILE) The Kaweskars (Alacalufes), a nomadic Patagonian people who formerly inhabited what is now Torres del Paine National Park, served as inspiration for the dome's shape. Their environmentally friendly exteriors feature skylight windows that make use of the natural heat and light of the area. Both a micro-hydro turbine and solar panels power the entire camp. Additionally admirable are their composting restrooms, vigorous recycling program, and dedication to the local culture. 179
The term "technology" describes the use of knowledge in a practical way. The term "green technology" refers to a variety of procedures and goods that range from nontoxic cleaning supplies to energy generation systems. According to current predictions, this field will lead to innovations and improvements in daily life on a par with the "information technology" boom of the previous two decades. It is impossible to foresee what "green technology" may finally entail in these early phases.. WHAT IS GREEN TECHNOLOGIES 180
REASON TO RUN: A viable company develops its own public relations Save a ton of money on your water, electricity, and cleaning supply expenses. Connects the resort with the visitors Facilitating employee connections for businesses Can potentially profit from government subsidies or tax and loan incentives 181
Sustainability is the ability to meet societal requirements in a way that won't harm or deplete natural resources over the long term. In other words, addressing current demands without endangering the capacity of future generations to address their own needs. "Cradle to cradle" design aims to create things that can be completely recycled or reused, breaking the "cradle to grave" cycle of manufactured goods. Source reduction is the process of reducing waste and pollution by altering production and consumption habits. Innovation is the creation of substitutes for technologies that have been shown to be harmful to human health and the environment, such as fossil fuels or chemically intensive agriculture. Viability is the ability to organize economic activity around environmentally friendly technology and goods, hastening their adoption and spawning fresh job opportunities that really defend the environment. THE GOALS THAT INFORM DEVELOPMENTS IN THIS RAPIDLY GROWING FIELD INCLUDE 182
• Solar power • Battery usage • Smart resort • Localisation • Recyclable water TRENDS FOR GREEN TECHNOLOGIES 183
Water By adopting a toilet flushing system fueled by rainwater collection, water can be saved. Energy Renewable energy sources, such solar and wind energy, can be used by Energy Resorts to produce electricity. Reuse of linen Reuse linens and towels minimizes the discharge of greenhouse gases since it uses less water, detergents, and electricity. Solid waste Recycling can begin to empower the solid management. Air quality Air filtration can be installed. Furthermore, the development of smoking section can avoid to smoke exposure.. Environment purchasing Resort rather use paper bag from recycled products rather than plastics ECO-FRIENDLY PRACTICES IN RESORT 184
FOREIGN WORKER 185
A person who works in a nation other than the one they are a citizen of is known as a foreign worker or guest worker. In a nation with better career prospects than their own country, some international employees are taking advantage of the guest worker program. FOREIGN WORKER 186
FOREIGN WORKER ADVANTAGES TO HIRE DISADVANTAGES TO HIRE Potential employees with experience and/or training Vacancies for unwanted household work are filled improved national economy more affordable Safe alternative to antidiscrimination laws acceptance by local staff Absence or lack of a common language disregard for the local population and its talent fake abilities Lack of commitment and dedication 187
Early preparation - research the legal hiring process for foreign workers determines what duties will be played inside the resort company and makes the required preparations. Choose a visa program for immigration (exceptional ability) Obtain a certificate from the Labor Department to confirm the hiring of foreign workers. Obtaining a working visa for foreign workers through a visa application STEP TO HIRE FOREIGN WORKER 188
SOCIAL RESPONSIBILITIES 189
a poor reputation lower revenues Client cynicism The necessity for businesses to give back to the communities and markets that have helped them succeed is implied by the definition. Effects of Not Participating in CSR SOCIAL RESPONSIBILITIES 190
An entity, whether it be an organization or an individual, has a responsibility to behave for the good of society as a whole, according to the ethical framework of social responsibility. Every person has a responsibility to uphold social responsibility in order to keep the economy and ecosystems in balance. Since the decisions made by one generation have an impact on subsequent generations, social responsibility must span generations. SOCIAL RESPONSIBILITIES 191
EXAMPLES OF CSR IN RESORT exchanging services for linen using environmentally friendly cleaning products The installation of energy-saving equipment can help conserve electricity. volunteer initiatives 192
BENEFITS OF CSR TO RESORTS Better reputation Improved brand image Sales increase Visible to investors Increase in customer loyalty 193