GD BIM

BRAND DESIGN
GUIDEBOOK

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K iii

Welcome to Dalam buku ini, kami akan memperkenalkan identitas brand
Grand Dafam (selanjutnya akan disebut sebagai logo) dan
the Brand Design panduan komunikasi visualnya, yang akan memberikan kepada
kita pemahaman dan sudut pandang yang lebih baik terhadap
Guidebook of Grand Dafam bagaimana brand ini seharusnya berinteraksi melalui media grafis.
Bagian berikut ini akan menginformasikan kepada kita tentang
In this book, we will be introducing the neatly designed Grand kepemilikan dari elemen-elemen desain dalam buku ini, hak
Dafam brand identity (later on might be mentioned as logo) and ciptanya, dan tentu saja identitas brand (logo) yang akan
its visual communication style guidelines which will gives us a dijelaskan sebentar lagi.
better understanding or perspective on how this brand should
interact or behave through graphical aid. The following section Setelah perkenalan, kita akan mulai dengan desain dan konsep
of disclaimer should inform us about the ownership of various Grand Dafam Brand Design, lengkap dengan pesan brand, warna
design elements on this book, its copyrighting, and of course dan posisi pada pasar. Pada bab Brand Identity System, pemakaian
the brand identity design (logo) which well be covering in a logo dijelaskan dengan lengkap dalam berbagai macam format
moment. dan konfigurasi. Brand Identity Color Background Guidelines akan
menyediakan informasi tentang warna latar brand yang akan
After the introduction, we will start with the concept and design mengiringi pemakaian logo. Yang terakhir, adalah bab yang
of the Grand Dafam Brand Design, complete with its brand panjang dan menarik tentang Brand Communication yang
message & tone and basic market positioning. On Brand meliputi contoh-contoh aplikasi standar dan mendasar pada
Identity System chapter, the basic usage of the logo are berbagai media/format, yang materinya bisa didapatkan dengan
explained complete with their various configuration and menghubungi kantor pusat DHM, termasuk juga logo Grand
format. And Brand Identity Color Background Guidelines will Dafam, jenis huruf, contoh warna dan panduan yang lain.
provide information about the style of the brand that will
accompany the logo whenever it’s being used. And last but not Buku panduan ini didesain, direncanakan dan disiapkan untuk
least, this is the long but interesting chapter of Brand pengguna seperti desainer grafis, direktur seni, direktur kreatif,
Communication that including many basic/standard example fotografer dan karyawan yang berhubungan dengan relasi media.
of application on various media/format which templates can be Sangatlah penting bagi Anda untuk memahami bahwa buku ini
obtained by contacting DHM head office, along with Grand tidak seharusnya digunakan oleh pihak yang tidak memiliki
Dafam logo, font set, color swatches and other guides. pengetahuan dan kemampuan mendasar mengenai desain. Jika
dilanggar, kami tidak bertanggungjawab terhadap hasil yang akan
This guidebook was designed, planed, and prepared solely for muncul.
creative user such as designer, art director, creative director,
photographer, and media-related production staff. It is very
important for you to understand that this book should not be used
by a person that did not have any design fundamental
knowledge/aesthetic/skill. By doing otherwise, were not taking
any responsibility the unexpected outcome.

Authorized by

Handono S Putro
Managing Director

Approved by

Andhy Irawan
C.E.O.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K iv

TABLE OF CONTENT 66
67
Foreword iii IV. UNIFORM 68
Table of Content iv 1. Pre-Opening Uniform 69
Disclaimer v 2. Arm Embroidery Motive 70
What is Brand Design? vi 3. Tulip Motive 71
Introduction to Grand Dafam Brand vii 4. Bross 72
I. BRAND IDENTITY SYSTEM 5. Front Desk Staff 73
2 6. Front Desk Staff Muslim 74
a. Brand Logo Construction 3 7. Bellboy 75
b. Brand Logo Configuration 6 8. GRO 76
c. Safe Area 9 9. GRO Muslim 77
d. Minimum Dimension 10 10. Driver 78
e. Brand Identity Colors 13 11. FB Service 79
f. Typography Standard - Title & Property Information 12. FB Service Muslim 80
g. Logo Application 14 13. FB Product 81
15 14. Housekeeping 82
i. Application on Black & White 16 15. Housekeeping Muslim 83
ii. Application on Color Background 17 16. Sales Marketing 84
iii. Application on Imagery Background 17. Sales Marketing Muslim 85
h. Restrictions 22 18. GM & HOD 86
II. BRAND STYLE GUIDELINES 24 19. GM & HOD Muslim 87
a. Standard Artworks/Photography Direction 25 20. Back Office 88
b. Graphic Style Standard - Time/Venue or Price Box 26 21. Back Office Muslim 89
c. Typography Standard - Text/Body Copy 22. Gardener 90
d. Standard Map Visualization 28 23. Pool & Fitness 91
III. SIGNAGE 29 24. Engineering 92
a. Signage Outdoor 30 25. Security
1. Logo on Building 31 26. Batik Uniform 94
2. Pylon/Totem 32 27. Batik Uniform Muslim 95
3. DHM Gable Sign 33 96
4. Window Sticker V. BRAND COMMUNICATION 97
5. Parking Area Direction 34 a. Marketing Communication 98
6. Road Sign 35 i. Exterior 99
b. Signage Indoor 36 1. Banner 100
1. Logo on Reception 37 2. Vertical Banner 101
2. Corridor Direction 38 3. Billboard Horizontal
3. Elevator Direction 39 4. Billboard Vertical 102
4. Room Number 40 5. Project Fence Cover 103
5. Office/Staff Area 41 6. Vehicle Sticker 104
6. Service/Facilities 42 7. Vehicle Branding 105
7. Emergency Evacuation Route 8. Flag 106
8. Position Placement 43 ii. Interior 107
9. Kiblat Direction 44 1. Flyer 108
c . Emergency & Warning Sign 45 2. Tri-fold Brochure
1 . Emergency Assembly Point 46 3. Roll/X-Banner 109
2 . Emergency Exit Sign 47 4. Sales Kit Folder 110
3 . Evacuation Direction Sign 48 5. Fact Sheet 111
4 . Emergency Floor Number 6. Room Rates 112
5 . Warning Signs 49 7. Poster 113
6 . Hydrant Instruction & Fire Extinguisher Sign 50 b. In-Hotel Communication 114
d . Inspiring Campaign Series 51 i. Hotel Collateral 115
1 . Inspiring Comfort - Parking Disclaimer 52 1. Key Card 116
2 . Inspiring Comfort - Swimming Pool Regulation 53 2. Key Card Holder
3 . Inspiring Comfort - Elevator Notice Sign 54 3. Welcome Drink Voucher
4 . Inspiring Care - Donation Box 55 4. Meal Voucher
5 . Inspiring Care - Alcohol Age Restriction 56 5. Valet Card
6 . Inspiring Comfort - Pending Make Up Room 57 6. Taxi Card
7 . Inspiring Comfort - Make Up Room 58 7. Luggage Tag
8 . Inspiring Comfort - Non Smoking Room 59 8. Emergency Calls
9 . Inspiring Green - Water Saving 60
10 Inspiring Green - Bed Set 61
11. Inspiring Green - Energy Saving 62
12. Inspiring Green - Towel 63
13. Inspiring Comfort - Handwash
14. Inspiring Culture - Mushola
15. Inspiring Comfort - Bed Brand Endorsement

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K v

ii. Hotel Room c. Guest Experience Communication 176
1. Slippers 117 i. Merchandise 177
2. Shoe Polish 118 1. Wrapping Paper 178
3. Shoe Horn 119 2. Medium Paper Bag 179
4. Laundry Bag 120 3. Large Paper Bag 180
5. Pillow Cover 121 4. Umbrella 181
6. Mineral Water Label 122 5. Polo Shirt 182
7. Newspaper Bag 123 6. Hat 183
8. Telephone Tent Card 124 7. Key Chain 184
9. Stationery - Pencil 125 8. Golf Gloves
10. Stationery - Notes 126 9. Golf Stick 185
11. Stationery - Letterhead 127 ii. Membership 186
12. Stationery - Envelope 128 1. Member Card 187
13. Door Sign 129 2. Complimentary Voucher
14. Ashtray 130 3. Invitation 190
15. Match Box 131 VI. STATIONERY, COLLATERAL DOCUMENTS & 191
16. Minibar List 132 DIGITAL MEDIA 192
17. Minibar List Folder 133 i. Front Office 193
18. Hanger 134 1. Welcome Card (VIP Guest) 194
195
iii. Hotel Room – Directory of Service 2. Registration Form 196
1. Compendia 135 3. Safe Deposit Box Card
2. No Smoking Label 136 4. Guest’s Message 197
3. Foreword 137 5. Airline Ticket Reservation Form 198
4. Section Cover 138 6. Train Ticket Reservation Form 199
5. Service Directory - Content 139 7. Guest Comment
6. Service Directory - TV Channel 140 ii. Housekeeping 200
7. Room Service Menu - Content 141 1. Laundry Form 201
8. Discover Destination - Content 142 2. Laundry Notice 202
9. Emergency Procedure - Content 143 3. Room Cleaning Notice Sign 203
204
iv. Hotel Room - Bathroom iii. Sales & Marketing 205
1. Sanitary Bag 144 1. Employee Name Tag 206
2. Foam Dispenser 145 2. Business Card
3. Bath Salt 146 3. Letterhead 207
4. Nail File 147 4. Envelope 208
5. Talcum Powder 148 5. Large Envelope 209
6. Shower Cap 149 6. Document Cover
7. Sewing Kit 150 7. Certificate 210
8. Shaving Kit 151 iv. Back Office 211
9. Vanity Kit 152 1. Form Template 212
10. Comb 153 2. Presentation Template 213
11. Toothbrush 154 3. Binder
12. Soap 155 v. Digital Media 214
13. Liquid Amenities 156 1. Email Banner
14. Towel Label 157 2. Email Signature 216
15. Bath Towel 158 3. Promo on Website 217
16. Bath Robe 159 4. Social Media Account Picture & 218
17. Bath Mat 160 Page Wallpaper 219
18. Additional Amenities Tent Card 161 5. Email Blast 220
221
v. Meeting Room VII. PREVIERE EXECUTIVE FLOOR 222
1. Event Meeting Display 162 1. Elevator Welcome Sign 223
2. Name Tag 163 2. Welcome Screen 224
3. Meeting Screen 164 3. Room Key Card 225
4. Flip Chart Cover 165 4. Room Number 226
5. Desk Pad 166 5. Welcome Card 227
228
vi. Banquet & Lounge 6. Notes
1. Goodies Pack 167 7. Letterhead
2. Glass Cover 168 8. Envelope
3. Coaster 169 9. Folder
4. Napkin 170 10. Lounge Signage
5. Bowl, Plate, Drink Stirrer 171 11. Breakfast Welcome Tent Card
6. Placemat 172 12. Food Label
7. Food Tag 173 13. Woven Label
8. Toothpick 174
9. Straw 175

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K vi

VIII. GRANDIN 230
a. Stationery 231
1. Business Card 232
2. Letterhead 233
3. Envelope
4. Form Template 234
b. Collateral 235
1. Guest Comment Form 236
2. Voucher 237
3. Member Card 238
4. Paper Napkin 239
5. Toothpick 240
6. Straw 241
7. Chopstick 242
8. Plastic Bag 243
9. Food Pack 244
10. Box Packaging 245
11. Food Tag 246
12. Pin 247
13. Grease Proof Paper 248
14. Goodies Pack 249
15. Coaster 250
16. Placemat
17. Bill Holder 251
c. Advertising 252
1. Horizontal Billboard 253
2. Vertical Billboard 254
3. Flyer 255
4. Poster 256
5. X-Banner 257
6. Banner 258
7. Email Banner 259
8. Email Signature
9. Social Media - Poster 260
d. Signage
1. Entrance Logo 261
e. Restaurant Menu 262
1. Outer Cover 263
2. Content Divider
3. Content

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K vii

Disclaimer Buku ini dipersembahkan hanya untuk tujuan edukasi dan
menyediakan informasi kepada para pembaca yang bersangkut
This book is presented solely for educational purposes and paut dengan isi buku ini. Pengarang dan penerbit buku tidak
providing some information to the relevant reader. The author menawarkan buku ini sebagai rujukan/saran dalam bidang
and publisher are not offering it as legal, accounting, or other hukum/perundangan, keuangan atau saran profesional lainnya.
professional service advice. While best efforts have been used in Meskipun usaha terbaik sudah dikerahkan untuk mempersiapkan
preparing this book, the author and publisher make no buku ini, pengarang dan penerbit tidak menjamin dalam bentuk
representation or warranties of any kind and assume no apapun, tidak bertanggungjawab terhadap ketepatan dan
liabilities of any kind with respect to the accuracy or kelengkapan isi, dan dengan jelas menyangkal semua hal yang
completeness of the contents and specifically disclaim any berkaitan dengan memperjualbelikan atau penyesuaian
implied warranties of merchantably or fitness of use for a pemakaian untuk tujuan tertentu. Pengarang dan penerbit tidak
particular purpose. Neither the designer nor the creative bertanggungjawab kepada orang atau lembaga tertentu
agency shall be held liable or responsible to any person or entity berkaitan dengan kekurangan atau kerusakan yang disebabkan
with respect to any loss or incidental or consequential damages secara langsung oleh informasi maupun materi yang ada di buku
caused, or alleged to have been caused directly, by the ini. Setiap perusahaan (hotel) pasti berbeda, oleh karena itu saran,
information or material contained herein. Every company is solusi visual dan strategi yang ada di buku ini mungkin tidak selalu
different and the advice, visual solution, and strategies cocok dengan situasi Anda. Anda disarankan menggunakan jasa
contained herein may not be suitable for your situation. You pihak yang kompeten sebelum menerapkan desain atau branding
should seek the services of a competent professional before tertentu.
trying any design or creative or branding attempt.

The Logo or brand identity design presented and explained Logo atau desain identitas brand yang dipresentasikan dan
through this book belongs to each unique owner that we dijelaskan di dalam buku ini merupakan kepunyaan dari setiap
mention as a “client”. In this book, the brand identity or logo 'pemilik' yang disebut sebagai klien. Dalam buku ini, identitas
design are solely designed or created for PT. DAFAM HOTEL brand ataupun desain logo dibuat secara khusus untuk PT. DAFAM
MANAGEMENT. Hotel Dafam brand have been registered as the HOTEL MANAGEMENT. Brand Hotel Dafam telah didaftarkan
product of PT. DAFAM HOTEL MANAGEMENT. sebagai produk milik PT. DAFAM HOTEL MANAGEMENT.

Any likeness or similarity to actual design or existing concept is Kesamaan atau kemiripan apapun dengan konsep atau desain lain
strictly coincidental. The idea and the material designed by the yang sudah ada merupakan suatu ketidaksengajaan. Semua ide
designer of the creative agency are all originally made specific atau materi yang didesain oleh pengarang/desainer dibuat secara
for certain project given by the client. However, the spesifik untuk proyek tertentu yang diberikan oleh klien. Namun,
photographic images placed on this book, are not originally gambar/foto yang tertera di dalam buku ini bukan dibuat/diambil
created or captured by the designer or the creative agency, and oleh pengarang/desainer, dan ditampilkan hanya sebagai contoh
were included for the sole purpose of example and or illustrative ilustrasi/visualisasi dan tidak boleh digunakan oleh klien untuk
(visualization) only, and should not be used by the client on any publikasi apapun. Jenis huruf juga bukan milik desainer atau
kind of publication. The typography (font) are also not owned pengarang, dan jika dibutuhkan, pembelian lisensi atau royalti
by the designer or the creative agency. and if required, the akan dilakukan oleh klien langsung kepada pemilik lisensi atau
purchase of any license or royalty shall be made by the client royalti tersebut.
directly to the owner of it’s license or royalty.

Brand conceptor : Handono S Putro
Brand Design Team : IS Creative
DHM Design Team

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K viii

What is Brand Design?

“A brand is like a person"

Luc Speisser – Managing Director, Landor Paris

That's exactly the right question to ask. Brand is like a person or a Itu adalah pertanyaan yang paling tepat untuk diajukan. Brand
human being, while brand design is a how person look, is atau merek adalah seperti seseorang, sementara brand design
he/she handsome or pretty? Does the brand look masculine or adalah penampilan orang tersebut, apakah dia tampan atau
feminine? Does it look simple or elegant? Funny of professional? cantik? Apakah brand tersebut terlihat maskulin atau feminim?
It's all about the outlook and the outfit. Apakah ia terlihat simple atau elegan? Lucu atau profesional?
Semuanya adalah mengenai pandangan dan penampilan.
When a company runs or a business starts, it needs something
that let people to remember it and differentiate it from the other Ketika sebuah perusahaan berjalan atau sebuauh bisnis dimulai, ia
competitor. That is brand. But with only just brand, it might not memerlukan sesuatu yang membuat orang bisa mengingat dan
look as much proper or even relevant to its business purposes or membedakannya dari pesaing yang lain. Itulah brand. Tapi hanya
concept. It might need some direction to correctly hit its dengan brand saja, ia tidak akan terlihat cukup atau bahkan relevan
designated target market. And then it comes, when the creative dengan tujuan atau konsep usahanya. Perusahaan tersebut
minds are needed to give that brand certain uniqueness and mungkin akan membutuhkan arahan untuk mencapai sasaran
makes it looks more memorable, easier to understand and dalam target pasarnya. Lalu tibalah waktunya, saat ide-ide kreatif
friendlier to its customers. diperlukan untuk memberikan keunikan tertentu dan
membuatnya lebih mudah diingat, mudah dipahami dan lebih
The collaboration of the business owner with the creative mind bersahabat kepada konsumen.
is absolutely critical to determine the outcome. That is why the
creative designers at (IS) Creative are working very closely to its Kolaborasi antara pemilik bisnis dan pemilik ide kreatif sangat
client to achieve the maximum result of the branding. But there penting untuk menentukan hasilnya. Itulah sebabnya desainer
are some understandings that needed to be clear on the client's kreatif di (IS) Creative bekerja secara dekat dengan klien untuk
mind; the thing is brand design alone will not ensure the mencapai hasil branding yang maksimal. Namun ada beberapa
business or the company to climb on success. Brand design, pemahaman yang harus dijelaskan kepada klien; yaitu bahwa
however, should be accompanied by good business strategy brand saja tidak akan menjamin bisnis atau perusahaan dalam
and operational, and have a clear objectives or goals, then it meraih kesuksesan. Desain brand, bagaimanapun juga harus
might become a successful brand. didampingi dengan strategi bisnis dan operasional yang baik dan
memiliki tujuan dan capaian yang jelas, dengan begitu brand yang
(IS) Creative offers a suitable long-lasting design of brand sukses bisa tercipta.
identity or should we call it logo to represent your business or
company. And we also accompany your brand identity with a (IS) Creative menawarkan desain yang cocok dan bisa bertahan
unique graphical brand style that reflects your brand lama dari brand identity atau bisa disebut dengan logo, untuk
characteristic and consistency. Most of all, we will help you to mewakili sebuah bisnis atau perusahaan. Dan kami juga
create better future with this brand design. menyertakan graphical brand style yang unik untuk mendampingi
brand identity (logo) Anda, yang mencerminkan karakteristik dan
konsistensi brand Anda. Lebih dari semuanya, kami akan
membantu Anda untuk membuat masa depan yang lebih baik
bagi bisnis Anda dengan branf design ini.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K ix

Introduction to Grand Dafam Brand

“Lifestyle Signature” Sebagai hotel mewah kelas atas, brand ini mewakili trend gaya
hidup dan desain seni/arsitektur terbaru. Dengan fasilitas
As an upscale luxury hotel, this brand represent the latest trend bersantai yang berkelas dan pelayanan keramahtamahan yang
in lifestyle and art/architecture design. With high-class leisure profesional, Grand Dafam merupakan sebuah ikon akomodasi
facilities and professional hospitality service, Grand Dafam is an yang elegan. Logonya yang berbentuk tandan tangan yang khas,
iconic signature of elegant accommodation. Its handwriting melambangkan prestis dan interaksi personal antara brand
signature style logo symbolize prestigious and personalized tersebut dangan konsumennya.
interaction between the brand and its customer.

A simple yet very elegant custom handwriting logo type brand Logo yang berbentuk tanda tangan yang sederhana namun
identity shows the sophisticated character of the hotel and its sangat elegan, menunjukkan karakter hotel dan kualitas
quality of service.The black and white of brand color concept for pelayanannya yang sangat berkelas. Warna hitam dan putih dari
the brand design emphasize the accent of elegance and konsep brand tersebut menekankan aksen yang elegan dan gaya
contemporary style. yang komtemporer.

Brand Design Concept:

elegance, minimalist, solid, attractive, upscale, bold, strong, artistic

Target Market:
• By Occupancy: Corporate Executive, Family, Business Traveler, High-Rank Government
Ocer, Proesional Practitioner

• By Gender: Balanced Male-Female

• By Age: 30 – 60 years old

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K

BRAND DESIGN
GUIDEBOOK

Brand Identity System

This chapter consisted of the manual
standard on how to use the brand identity or
logo. There are alternatives of the logo
formats that adaptive to any needs on how
the brand is presented. Rules on what should
be avoided, what should be applied to certain
condition or limitation, and many other
specifications like the brand identity color,
the minimum dimension standard of the
logo, the brand identity typography standard
that are need to be followed.

Bab ini berisipanduan standar mengenai
bagaimana menggunakan brand identity atau
logo. Ada beberapa pilihan format logo yang
bisa diadaptasikan dengan kebutuhan tertentu
sebagaimana brand tersebut ditampilkan.
Aturan-aturan tentang apa yang harus
dihindari, apa yang harus diterapkan dalam
kondisi-kondisi atau batasan-batasan tertentu
dan banyak spesifikasi lain seperti warna,
ukuran/dimensi minimal logo, standar
typography yang harus diikuti.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem | 2

BRAND LOGO CONSTRUCTION KONSTRUKSI LOGO BRAND

The logo was carefully measured to maintain balanced/stable Logo dihitung secara hati-hati untuk menjaga
graphic and proportional of the overall feel. Custom keseimbangan/kestabilan bentuk dan kesan proporsional
typography was made and used for the logo type so that it secara keseluruhan. Tipografi yang dipakai dibuat secara
has a modern yet minimalist style and ever-lasting with its khusus menyesuaikan kebutuhan logo sehingga identitas ini
simplicity. memiliki gaya yang minimalis dan modern serta langgeng
dengan kesederhanaan bentuknya.

I.a.BrandLogoConstruction

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem | 3

BRAND LOGO CONFIGURATION - MAIN FORMAT KONFIGURASI LOGO BRAND - FORMAT UTAMA
These conguration alternatives below are the basic format that Alternatif kongurasi dibawah ini merupakan format dasar yang
could be applied when using the logo or brand identity on dapat diterapkan pada saat penggunaan logo atau identitas brand
designs. Cong. A is the standard form of the logo without pada desain. Cong. A merupakan standar bentuk logo tanpa
including any sort of property information. Cong. Ab is the adanya informasi properti apapun. Cong. Ab adalah bentuk
simplied version of the logo by using Grand Dafam brand penyederhanaan logo dengan menggunakan font tipogra brand
typography font to maintain its legibility so it is easier to read. Grand Dafam untuk menjaga legibilitas sehingga lebih mudah
When using Cong. Ab, the logo cannot be combined with other terbaca. Ketika menggunakan Cong. Ab, logo tidak dapat
information such as location or hotel management company’s digabungkan dengan informasi lainnya seperti lokasi ataupun
name. nama perusahaan management hotel.

These alternatives can be but anywhere should the design ts the Alternatif logo ini dapat digunakan dimana pun, asalkan sesuai
purpose and aesthetics. dengan estetik desain dan kegunaannya.

CONFIG - A

CONFIG - Ab

I.b.BrandLogoConfiguration

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem | 4

BRAND LOGO CONFIGURATION - WITH ONE LINE INFORMATION KONFIGURASI LOGO BRAND - DENGAN SATU BARIS INFORMASI
The following logo congurations are the alternative format with Kongurasi logo dibawah ini merupakan alternative format
one line of information of hotel management company’s name or dengan satu baris informasi mengenai nama perusahaan
information about hotel’s location. management hotel atau informasi tentang lokasi hotel.

CONFIG - B

AREA • C I T Y N A M E

I.b.BrandLogoConfiguration

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem | 5

BRAND LOGO CONFIGURATION - WITH 2 LINES OF INFORMATION KONFIGURASI LOGO BRAND - DENGAN 2 BARIS INFORMASI
These formats below are used for showing information with more Format dibawah ini digunakan untuk menampilkan informasi
content or longer text with 2 lines format. dengan konten yang lebih banyak atau panjang dengan format 2
baris.
The changes of logo format can be applied anytime following any
need by the designer involved, but still it needs to adjusted within Perubahan format logo pada saat menyesuaikan kebutuhan
the given alternatives. And it is much prohibited to create any new pengaplikasian dapat dilakukan sewaktu-waktu oleh desainer
format or modied the existing format without prior consultation yang bersangkutan namun tetap harus mengikuti alternatif yang
with this brand owner. telah disediakan. Adalah sangat dilarang keras untuk menciptakan
format baru atau memodikasi format yang sudah ada tanpa
adanya konsultasi dengan pemilik brand ini.

CONFIG - C

INVESTOR BRAND
CITYNAME

I.b.BrandLogoConfiguration

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem | 6

SAFE AREA - CONFIG. A AREA AMAN - KONFIG. A
This safe area indicating the minimum spacing of the logo with Area aman ini menandai jarak ruang minimum logo dengan
another graphic element or media’s edges where it should be elemen grak lainnya atau sudut/pinggiran dari media dimana
applicated. The purpose of this safe area was to keep the logo ini akan ditempatkan. Tujuan dari area aman ini adalah untuk
consistency of the logo and maintain its legibility without menjaga konsistensi daripada logo dan mempertahankan kejelasan
distracted with any nearby element placed too close. logo tanpa terganggu benda lain yang diletakan terlalu dekat.

Y-height { D C

B Logo area safe-area
for the logo
X-height C
E
A
I.c.SafeArea
Note

A X-height is the total logo height.
B Y-height is 1/4 of the total logo height.
C This is a square-shape area with the same height/width as B
D This is the total area of the logo.
E This is the total safe area of the logo. Other graphic elements

should be placed outside this area.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem | 7

SAFE AREA - CONFIG. Ab AREA AMAN - KONFIG.Ab
This safe area indicating the minimum spacing of the logo with Area aman ini menandai jarak ruang minimum logo dengan
another graphic element or media’s edges where it should be elemen grak lainnya atau sudut/pinggiran dari media dimana
applicated. The purpose of this safe area was to keep the logo ini akan ditempatkan. Tujuan dari area aman ini adalah untuk
consistency of the logo and maintain its legibility without menjaga konsistensi daripada logo dan mempertahankan kejelasan
distracted with any nearby element placed too close. logo tanpa terganggu benda lain yang diletakan terlalu dekat.

X height { C

A Logo area

B

safe-area

D for the logo

Note

A X-height is the same height as the logo height.
B This square area is the same height/width of X-height.
C This is the total area of the logo.
D This is the total safe area of the logo. Other

graphic elements should be placed outside this area.

I.c.SafeArea

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem | 8

SAFE AREA - CONFIG. B & C AREA AMAN - KONFIG. B & C
This safe area indicating the minimum spacing of the logo with Area aman ini menandai jarak ruang minimum logo dengan
another graphic element or media’s edges where it should be elemen grak lainnya atau sudut/pinggiran dari media dimana
applicated. The purpose of this safe area was to keep the logo ini akan ditempatkan. Tujuan dari area aman ini adalah untuk
consistency of the logo and maintain its legibility without menjaga konsistensi daripada logo dan mempertahankan kejelasan
distracted with any nearby element placed too close. logo tanpa terganggu benda lain yang diletakan terlalu dekat.

E D

Logo area

Y-height {

B

X-height

A

Z-height { D

C INVESTOR BRAND•CITY NAME

D

E safe-area
for the logo
Logo area
F
{
D

Y-height

B

X-height

A

Z-height { D INVESTOR BRAND•AREA NAME
CITYNAME
C

D

safe-area
for the logo

F

Note

A X-height is the total logo height.
B Y-height is 1/4 of the total logo height.
C Z-height is 1/2 of the height of Y-height.
D This is a square-shape area with the same height/width as B
E This is the total area of the logo.
F This is the total safe area of the logo. Other graphic elements

should be placed outside this area.

I.c.SafeArea

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem |9

MINIMUM DIMENSION DIMENSI MINIMUM
Minimun width/height of the logo should not be ignored to Standar lebar/tinggi minimum dari logo dianjurkan agar selalu
maintain the legibility of the logo. diikuti untuk menjaga kejelasan logo saat dilihat.

CONFIG. A CONFIG. Ab
10 mm MINIMUM height size 2 mm MINIMUM height size

CITYNAME CONFIG. B, Ca, Cb (Vertical)
CONFIG. B, Ca, Cb 18 mm MINIMUM width size

15 mm MINIMUM height size I.d.MinimumDimension

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandIdentitySystem |10

BRAND IDENTITY COLORS WARNA IDENTITAS BRAND
Brand identity colors was selected best to support the regular version Warna identitas brand telah didesain menyesuaikan versi regular logo.
of the logo. In normal case, brand identity colors can be used as the Pada normalnya, warna-warna identitas brand dapat digunakan untuk
logo variation colors, background colors, and standard menjadi warna varian logo, warna background, bahkan warna
collateral/peripheral base-color use. kolateral/keperluan-keperluan lainnya yang menggunakan warna
standar brand.
For maximum production result and more color precision level,
then it is highly recommended to use Color Matching System from Untuk hasil produksi yang lebih maksimal dan tingkat keakuratan
PANTONE. There are PANTONE color codes included below as a warna yang lebih tepat, maka sangat dianjurkan untuk menggu-
reference. nakan Color Matching System dari PANTONE. Kode warna
PANTONE tercantum dibawah ini sebagai referensi.

Pantone Process Black
30 20 20 100
Black 0 0 0

I.e.BrandIdentityColors

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BRAND IDENTITY COLORS - COLOR CHIPS WARNA IDENTITAS BRAND - KEPINGAN WARNA
Use these color chips below (tear out each column) Gunakan kepingan warna dibawah ini (potong per bagiannya)
to give to printing vendors or to related production untuk dibagikan kepada vendor percetakan atau pihak produksi
department to maintain the consistency of the yang bersangkutan untuk mendapatkan konsistensi warna yang
brand identity color. diinginkan.

For maximum production result and more color precision level, Untuk hasil produksi yang lebih maksimal dan tingkat keakuratan
then it is highly recommended to use Color Matching System from warna yang lebih tepat, maka sangat dianjurkan untuk menggu-
PANTONE. There are PANTONE color codes on every color chips as nakan Color Matching System dari PANTONE. Kode warna
a reference. PANTONE tercantum pada setiap kepingan warna sebagai
referensi.

tear here

Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black
CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100

Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black
CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100

Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black
CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100

Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black
CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100

Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black
CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100

Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black Pantone Process Black
CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100 CMYK 30 20 20 100

tear here
I.e.CorporateColors

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K
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TYPOGRAPHY STANDARD - TITLE & STANDAR TIPOGRAFI - JUDUL &
PROPERTY INFORMATION (ON LOGO) INFORMASI PROPERTI (PADA LOGO)
Standard typography for corporate text/copy (in this case, the Standar tipografi untuk tulisan/teks perusahaan (dalam hal ini,
property information on Brand Identity design) should use the informasi properti pada desain logo perusahaan) harus menggu-
following font type without any additional unnecessary nakan jenis font sebagai berikut tanpa adanya tambahan
alteration/modication, unless mentioned otherwise. perubahan/modikasi yang tidak perlu, kecuali disebutkan
sebaliknya.
To ensure maximum legibility on the property information on the
logo format, it is recommended to use only Maven Pro Font with Untuk memastikan legibilitas yang maksimal pada informasi
Bold weight version. Meanwhile, both medium and bold version of properti di format logo, disarankan agar hanya menggunakan font
the font can be used as title/header on design. Maven Pro dengan versi ketebalan Bold. Sedangkan untuk judul
kedua versi dari font baik medium maupun bold dapat digunakan
pada desain.

Maven Pro - Medium
ABCDEFGHI JKLMNOPQRSTU V W X YZ
abcdefghijklmnopqrstuvwxyz
1234567890

Maven Pro - Bold
ABCDEFGHI JKLMNOPQRSTU V W X YZ
abcdefghijklmnopqrstuvwxyz
1234567890

TITLE USE ALL CAPS AND 200PT FOR TRACKING SPACING
TITLE USE ALL CAPS AND 200PT FOR TRACKING SPACING

I.f.TypographyStandard-PropertyInformationonLogo

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APPLICATION ON BLACK & WHITE PENGAPLIKASIAN PADA HITAM & PUTIH
When it’s not posibble to produce color documents, the use of Ketika tidak memungkinkan untuk memproduksi dokumen
black-white version of the logo is recommended. The inverted berwarna, direkomendasikan untuk menggunakan logo dengan
version of the black-white logo also available to match versi hitam-putih. Versi kebalikan dari logo hitam-putih pun
darker/lighter background. tersedia untuk menyesuaikan latar belakang yang lebih
gelap/terang.
It is recommended to use only logo with black or white colors and
not greyscale unless it is nescessary because of technical issue. Sangat dianjurkan untuk hanya menggunakan logo dengan warna
putih atau hitam dan tidak menggunakan abu-abu kecuali
diperlukan karena alasan teknis produksi.

I.g.i.LogoApplication-OnBlack&White

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APPLICATION ON COLOR BACKGROUND PENGAPLIKASIAN PADA LATAR BERWARNA
There are few examples shown below for logo application on a Dibawah ini ditampilkan beberapa contoh pengaplikasian logo
colored background and the adjustment made to keep the logo pada warna latar belakang yang berbeda dan penyesuaian warna
clear and stand out. yang dilakukan agar menjaga logo agar tetap tampak jelas.

Logo still use the black or white version to adjust according to Logo tetap menggunakan warna hitam atau putih untuk
background color. menyesuaikan warna background.

I.g.ii.LogoApplication-OnColorBackground

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APPLICATION ON IMAGERY BACKGROUND PENGAPLIKASIAN PADA LATAR BERGAMBAR
If the logo placed on an imagery background, use any of the Jika logo diletakan pada latar belakang bergambar, pergunakan
colored version logo that available to get the most contrast to the salah satu versi logo berwarna yang tersedia untuk mendapatkan
background color and keep the legibility best. tingkat kontras atau kejelasan yang paling baik.

I.g.iii.LogoApplication-OnImageryBackground

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RESTRICTIONS LARANGAN-LARANGAN

INCORRECT USE OF THE CORPORATE COLORS SALAH PENGGUNAAN WARNA CORPORATE
Incorrectly picking colors and not referring to the corporate color Pemilihan warna yang tidak tepat dan tidak menghiraukan warna
is very prohibited. When the background is colored or imagery, it is corporate sangat dilarang. Terutama ketika menggunakan
very important about legibility and contrast alternative. It is background berwarna atau gambar, sangatlah penting untuk
forbidden to use color for logo other than the corporate colors. memperhatikan legibilitas dan pemilihan kontras. Sangat dilarang
untuk menggunakan warna lain selain warna corporate yang
sudah ditentukan.

I.h.Restrictions

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RESTRICTIONS LARANGAN-LARANGAN

INCORRECT USE OF THE CORPORATE BLACK & WHITE SALAH PENGGUNAAN WARNA HITAM & PUTIH CORPORATE
Using greyscale value on Grand Dafam logo is restricted, low in Menggunakan tingkatan warna abu-abu pada logo Grand Dafam
contrast is also not recommended unless it’s intentionally on sangat dilarang, sedangkan tingkat kontras yang rendah antara
purpose of certain concept. Only solid black or white that can be background dengan logo juga tidak dianjurkan kecuali dengan
applied when using black-white version of the logo. sengaja agar menyesuaikan konsep tertentu. Hanya warna hitam
solid atau putih yang dapat digunakan pada versi hitam putih
logo Grand Dafam.

I.h.Restrictions

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RESTRICTIONS LARANGAN-LARANGAN

PROHIBITED ALTERATION OF THE LOGO PERUBAHAN YANG TIDAK DIIJINKAN PADA LOGO
The logo mustn’t be outlined in anyway or used as Logo tidak boleh diberikan/diubah menjadi outline dalam cara
pattern/background. It shouldn’t be scaled unpropotionally or apapun atau dipergunakan sebagai pattern/motif/latar belakang.
perspectively placed (unless it’s 3D visualization purpose). the Logo juga tidak diperbolehkan untuk diperbesar/perkecil secara
arragement and measurement of the logo must be exactly the tidak proposional maupun dibuat perspektif kecuali untuk gambar
same with the standar system designed. visualisasi 3D. Pengaturan letak dan ukuran harus persis dengan
apa yang telah ditentukan oleh sistem standar desain.

DAFAM

I.h.Restrictions

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K

BRAND DESIGN
GUIDEBOOK

Brand Style Guideline

This chapter explains on what is the brand
style on photography/artwork, graphical
decoration, typography, and how to apply it
on the design.

Please be aware that the brand
communication explains more in depth
details on each item. While this section
describes the overall application of the style
concept as in general to aid improvement or
variation on the design process.

Bab ini menjelaskan tentang apakah corak
fotografi/karya seni brand, dekorasi grafis,
tipografi, dan bagaimana penerapannya ke
dalam desain.

Perlu diperhatikan bahwa brand
communication menjelaskan lebih dalam dan
lebih detil pada setiap item. Bagian ini
menjelaskan penerapan konsep corak brand
secara umum untuk meberikan variasi pada
proses desain.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandStyleGuidelines |22

STANDARD ARTWORK/PHOTOGRAPHY DIRECTION ARAHAN KARYA SENI/FOTOGRAFI STANDAR
Visual image standard for Grand Dafam brand are using photos Standar gambar visual untuk brand Grand Dafam menggunakan
with elegant theme and concept that also has dramatic and foto-foto dengan tema dan konsep yang elegan serta memiliki
conceptual composition. komposisi yang dramatis dan konseptual.

The color concept is black and white, but it can also elegantly Konsep warna yang dipilih adalah hitam putih, namun juga dapat
combined with 1 additional color accent. High-key or low-key dikombinasikan secara elegan dengan 1 aksen warna lainnya.
photography concept could also be applied to the image. Konsep high-key atau low-key fotogra juga dapat diterapkan
pada gambar yang diambil.

II.a.StandardArtworks/PhotographyDirection

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STANDARD ARTWORK/PHOTOGRAPHY DIRECTION ARAHAN KARYA SENI/FOTOGRAFI STANDAR
Another visual image concept on Grand Dafam brand is natural Konsep gambar visual lainnya pada brand Grand Dafam adalah
texture/pattern or handmade craft and traditional art culture fotogra pola/tekstur alami atau hasil dari kerajinan tangan dan
photography. Black and white still being used to follow the seni budaya tradisional. Warna yang digunakan tetap hitam dan
elegant concept of Grand Dafam. putih menyesuaikan konsep elegan Grand Dafam.

This visual concept could be used as an accent on layout design or Jenis visual konsep ini dapat digunakan sebagai aksen pada desain
as a background on product or packaging design for Grand Dafam layout atau sebagai background pada desain kemasan atau
brand. produk brand Grand Dafam.

II.a.StandardArtworks/PhotographyDirection

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GRAPHIC STANDARD STANDAR GRAFIS
“Time/Venue or Price Box ” “Kotak Waktu/Tempat atau Harga”

This is the standard graphic style of Grand Dafam brand for Ini adalah standar gaya gras dari brand Grand Dafam untuk
showing time and place of promotion or event on marketing menunjukan informasi tempat dan waktu dari promosi atau acara
material. It is used as part of the layout design for the content. pada desain materi marketing. Format ini digunakan sebagai bagian
dari desain layout pada konten.

AUG 18-20 A Information about Month, Date and Year.
2017 B Duration/Time.
AUG C Information for location/venue.
7-10PM
18-20
GRANDIN A 2017
R E STAUR A N T
7-10PM B

GRANDIN
R E STAU R A N T

C

I D RS T A R T S F R O M D The price of the promotion, arranged to best fit in the box.
285K E Terms and conditions or other remarks.

nett/person

*terms & conditions apply

I D RS T A R T S F R O M

D

285K
nett/person

*terms & conditions apply

E

II.b.GraphicStandard-Time/Venue orPriceBox

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TYPOGRAPHY STANDARD - TEXT/BODY COPY STANDAR TIPOGRAFI - TEKS/TULISAN ISI
Standard typography for corporate text/copy (in this case, the title/body Standar tipogra untuk tulisan/teks perusahaan (dalam hal ini,
copy) should use the following font type without any additional judul/tulisan isi) harus menggunakan jenis font sebagai berikut
unnecessary alteration/modication, unless mentioned otherwise. tanpa adanya tambahan perubahan/modikasi yang tidak perlu,
kecuali disebutkan sebaliknya.

Verdana - Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Verdana - Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Verdana - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Verdana - Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

II.c.TypographyStandard-Title/BodyCopy

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STANDARD MAP VISUALIZATION STANDAR VISUALISASI PETA
By standardized style of map design, we can blend the overall Dengan standar gaya desain peta, kita dapat membaur desain
design of the brochure or any other material with the information keseluruhan dari brosur atau bahan lain dengan informasi yang
intended for the reader. And maximized the informative element ditujukan untuk pembaca. Dan memaksimalkan elemen informatif
needed for guest to arrive at the hotel as easy as possible by yang dibutuhkan untuk tamu tiba di hotel semudah mungkin
showing only relevant and useful places/road names. Some dengan hanya menunjukkan nama tempat / jalan yang relevan
interesting destination around the hotel area can be shown if dan berguna. Beberapa tujuan yang menarik di sekitar area hotel
necessary, but still prioritizing on the hotel location. dapat ditampilkan jika perlu, tapi tetap mengutamakan lokasi di
mana hotel berada.

Ambarrukmo TRANSmart Ring Road
Plaza Maguwo

to Surakarta

Jl. Laksda Adisucipto

to City Center/Malioboro

Jl. Janti

Jl. Gedongkuning Adisucipto Airport

to Kotagede East Ring Road N

JEC to Parangtritis/Wonosari

Ambarrukmo TRANSmart Ring Road
Plaza Maguwo

to Surakarta

Jl. Laksda Adisucipto

to City Center/Malioboro

Jl. Janti

Jl. Gedongkuning Adisucipto Airport

to Kotagede East Ring Road N

JEC to Parangtritis/Wonosari

II.d.StandardMapVisualization

BRAND DESIGN
GUIDEBOOK

Brand Communication -
Signage

On this section, there are wide variation of
application sample on various material,
formats and specifications. These samples act
as a guide to the future application of the
brand design. It is recommended to
creatively follow each design/layout
instruction to keep the consistency of the
brand design.

Do not alter or modify the design without
consulting DHM head office.

Pada bagian ini terdapat aplikasi yang
bervariasi dalam bermacam-macam format,
material dan spesifikasi. Contoh-contoh ini
berfungsi sebagai panduan untuk aplikasi
desain brand di waktu ke depan. Disarankan
untuk mengikuti setiap instruksi desain/layout
untuk tetap menjaga konsistensi desain brand.

Jangan merubah atau mengganti desain tanpa
berkonsultasi dengan kantor pusat DHM.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |28

GRAND DAFAM A A

B

E
C

D

LOGO ON BUILDING

Design Specification

Dimension (Depends on Building B Logo on drop off/lobby placed on the sides The size / dimensions and materials can be
of the canopy (look at visualization) and use different due to the construction techniques used
Height/Design and the normal ‘Signature’ format. It is important to as long as it’s still gives priority to the efficiency.
take into consideration for the logo position-
Traffic Position) ing to be easily recognized by the hotel guests. Do not change the layout and/or include additional
information that may change the overall design
Material White acrylic letters, C Glossy solid surface with black mirror look structure without consulting the corporate office.
finish and logo shape cutted-out on the
Back-light LED surface‘s back to maintain a at clear surface
along the canopy sides.
Print -
D Logo cut out on the canopy side surface are
Finishing Frame Construction, lit with white LED from inside.

Laser-cut on acrylic E Top and bottom edges of the canopy’s side
decorated with stainless steel chrome edging
Note to make it look more exclusive.
A Logo on building facade use the horizontal basic
font-type format. Size/dimension are flexible
regarding the height and design of the hotel
building. Make sure the logo can be easily
recognized from a far and placed in direction of
the best trac/road surrounding the location.

III.a.OutdoorSignage

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150 cm

150 cm 123 cm

31 cm A
C SURABAYA
300 cm
31 cm
A 75 cm
D
177 cm SURABAYA
GRANDIN RESTAURANT
B PREMIUM LOUNGE

71 cm MEETING ROOMS A

BALLROOM
SWIMMING POOL
FITNESS CENTER

B

SIGN INTEGRATED WITH OUTSIDE WALL E

STAND ALONE PYLON

PYLON

Design Specification

Dimension 300 x 150 cm The size / dimensions and materials can be
different due to the construction techniques used
(can be changed based on actual as long as it’s still gives priority to the efficiency.

placement position) Do not change the layout and/or include additional
information that may change the overall design
Material Described on Note below structure without consulting the corporate office.

Print -

Finishin Construction

Note
A Laser-cut acrylic for logo and facilities with
backlight LED.

B Textured sticker (Oracal) on ACP material.

C Solid black ACP material.

D Stainless steel doff for border.

E Solid concrete for base/bottom foundation.

III.a.OutdoorSignage

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B E
A F

D C

B
A

E

APPLICATION IMAGE

GABLE SIGN (DHM ENTRANCE SIGNATURE)

Design Specification

Dimension 37 x 53 cm D Laser graphic on clear acrylic.

Material 1 mm clear acrylic with E Blue cutting sticker on stainless steel.

laser graphic DHM logo F Blue LED spot light.

illuminated with LED spot The size/dimension and materials can be different
due to the construction techniques used as long as
light, attached to stainless it is still gives priority to the efficiency.

steel frame on top and Do not change the layout and/or include additional
information that may change the overall design
bottom. structure without consulting the corporate office.

Print 1/0

Finishing Construction, mounted on

wall.

Note
A Stainless steel dented as shown in picture.

B Black flatbed print on stainless steel.

C 1 mm clear acrylic.

III.a.OutdoorSignage

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Part 1 Abstract Art Work
III.a.OutdoorSignage
Part 2
Part 3
Part 4

WINDOW STICKER

Design Specication

Dimension Adjustable Based on Actual Condition

Material Sand Blast Sticker

Print -

Finishing Cutting, Installation

Note
Actual size of the sticker may vary based on the
actual door/window size of each hotel.

The size / dimensions and materials can be
different due to the construction techniques used
as long as it’s still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting the corporate office.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |32

100 cm 3 cm

EXIT20 cm A C CB

B SIDE

PARKING

LOBBY

BASEMENT

DIRECTION SIGN (FRONT)

60 cm 20 cm

DD

B B

85 cm

ENTRANCE/EXIT SIGN (FRONT) SIDE

PARKING AREA

Design Specification

Dimension - D Solid (concrete) material with black rough
finish (SKK Coating)
Material Described on Note below
The size / dimensions and materials can be
Print - different due to the construction techniques
used as long as it’s still gives priority to the
Finishing - efficiency.

Note Do not change the layout and/or include additional
A Stainless Steel Letters. information that may change the overall design
structure without consulting to the corporate office.
B Stainless Steel custom shaped 3D arrow for small
sign and large size for hotel entrance/exit sign. For
the entrance/exit sign (large size arrow) equipped
with back-lighted white LED Light spreading
around the arrow through the side gap.

C Solid material with black matte/doff finish for
outdoor.

III.a.OutdoorSignage

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110 cm

A

JAKARTA

100 cm

B

500M A

ROAD SIGN

Design Specification

Dimension 1100 x 1000 mm The size / dimensions and materials can be
different due to the construction techniques
Material Scotchlight Cutting Sticker used as long as it’s still gives priority to the
efficiency.
(white) on painted (Black)
Do not change the layout and/or include additional
steel plate. information that may change the overall design
structure without consulting to the corporate office.
Print -

Finishing Construction

Note
A Scotchlite (white) sticker for logo, text and
direction arrow.

B The black area use metal plate nished
matte/doff black color.

III.a.OutdoorSignage

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A
CB

LOGO PLACEMENT AND POSITION VISUALIZATION

45.4 cm

180 cm

LOGO ON RECEPTION

Design Specification

Dimension Approx. 1800 x 454 mm (adjustable) The size / dimensions and materials can be
different due to the construction techniques
Material Described on Note below used as long as it’s still gives priority to the
efficiency.
Print -
Do not change the layout and/or include additional
Finishing Laser Cutting, Construction, information that may change the overall design
structure without consulting to the corporate
Electrical Installation. department of marketing & communication.

Note
A Black solid acrylic with LED backlight

B Acrylic logo with LED

C The black glossy reflective backdrop design
should be placed and positioned according to
the visualization above. But the rear decora-
tion of the backdrop can be altered/designed
suitable to the overal architectural/interior
design of the hotel, as long as it ts the brand
concept.

III.b.IndoorSignage

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A RESTAURANT 5 cm
BAR
BALLROOM B
MEETING ROOM
RESTROOM 60 cm
LOBBY
E
C
5 cm SIDE
D 5 cm

FRONT
5 cm

60 cm

CORRIDOR DIRECTION

Design Specification

Dimension 600 x 600 mm (Signboard The size / dimensions and materials can be
different due to the construction techniques
height adjusted according to used as long as it’s still gives priority to the
efficiency.
the content)
Do not change the layout and/or include additional
Material Described on Note below information that may change the overall design
structure without consulting to the corporate office.
Print -

Finishing Laser Cutting, Custom

Fabrication, Construction.

Note
A Cut-through letters on HPL hairline.
B Cut-through arrow on HPL hairline.
C HPL hairline plate.

D 5 cm height sticker for accent.

E 8mm MDF material with laser cut letters and arrows
(same as HPL material).

III.b.IndoorSignage

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1st Floor 2nd Floor 3rd Floor 4th Floor 5th Floor D

A ROOMS LOBBY ROOMS ROOMS PENTHOUSE
LOUNGE EXECUTIVE LOUNGE
CENGKEH ROOM ROOMS
MAITARA COFFEE SHOP B
SWIMMING POOL
VILLAS

C

ELEVATOR INSIDE VISUALIZATION

ELEVATOR DIRECTION

Design Specification

Dimension (Adjusted according the The size / dimensions and materials can be
different due to the construction techniques
space/position available) used as long as it’s still gives priority to the
efficiency.
Material Described on Note below
Do not change the layout and/or include additional
Print - information that may change the overall design
structure without consulting to the corporate
Finishing Laser Cutting, Construction. department of marketing & communication.

Note
A Cut-through letters on HPL hairline.

B HPL hairline plate.

C 5 cm height sticker for accent.

D 5mm MDF material with laser-cut letters
(same as HPL material).
*) 5mm MDF is used for signage in high position

III.b.IndoorSignage

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5B 01 15 cm 3rd Fl. F
C
30 cm
A E
SIDE
15 cm 2 cm 30 cm
ROOM NUMBER (FRONT) SIDE FLOOR NUMBER (FRONT)

501-C519 E F
520-535
18 cm
D 2 cm
SIDE
60 cm
ROOM NUMBER DIRECTION (FRONT)

ROOM NUMBER

Design Specification

Dimension - The size / dimensions and materials can be
different due to the construction techniques
Material Described on Note below used as long as it’s still gives priority to the
efficiency.
Print -
Do not change the layout and/or include additional
Finishing Laser Cutting, Custom information that may change the overall design
structure without consulting to the corporate
Fabrication, Construction. department of marketing & communication.

Note
A Box-shaped hairline steel.

B Cut-through (hole) number on hairline steel.

C Cut-through letters on HPL hairline.

D 2 cm height sticker for accent.
E HPL hairline plate.

F 8mm MDF material with laser cut letters
(same as HPL material).

III.b.IndoorSignage

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A OFFICE/STAFF AREA

OB FFICE Design Specication
STAFF ONLY
Dimension 200 x 200 mm
20 cm
FRONT Material Described on Note below

GENERAL Print -
MANAGER
Finishing Cutting, Construction
20 cm
Note
SALES A Hairline plate.
MARKETING
B Cutting sticker with clear doff.

The size / dimensions and materials can be
different due to the construction techniques used
as long as it’s still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting to the corporate
department of marketing & communication.

HUMAN
RESOURCE
DEPT.

III.b.IndoorSignage

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4 cm

MALE FEMALE 4 cm E
A
C A HALMAHERA 20 cm

EA

MEETING ROOM

30 cm

C D 45 cm

5 cm

D 5 cm F

40 cm 20 cm
45 cm
22.5 cm 22.5 cm
MEETING ROOM/FUNCTION HALL
TOILETB A 10cm

C 15 cm
45 cm
RESTROOM

E

A

22.5 cm

C 4 cm

22.5 cm 4 cm E

A CONCIERGE 17.5 cm

MUSHOLA C
D 5 cm
FACILITIES/UTILITY/NOTICE

45 cm

CONCIERGE/RECEPTION/CASHIER

SERVICE/FACILITIES

Design Specification

Dimension - F Inserts for meeting room/function hall’s
tenant name. Size for the insert is 40 x 15 cm,
Material HPL hairline, MDF and can be replaced by LED TV display for
future development.
Print -
Do not change the layout and/or include additional
Finishing Laser Cutting, Plastic Glue, information that may change the overall design
structure without consulting to the corporate
Electrical Installation. department of marketing & communication.

Note The size / dimensions and materials can be
different due to the construction techniques
A Cut-through letters & symbol on HPL hairline. used as long as it’s still gives priority to the
efficiency.
B Cut-through arrow on HPL hairline.

C HPL hairline plate.

D 5 cm height sticker for accent.

E 8mm MDF material with laser cut letters
and arrows (same as HPL material).

III.b.IndoorSignage

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1.0 cm
1.0 cm
28 cm
1.0 cm
C
A
SURABAYA

B

18.0 cm

1.0 cm

EMERGENCY EVACUATION ROUTE

Design Specification

Dimension 30 x 20 cm Do not change the layout and/or include additional
information that may change the overall design
Material Printed Acrylic structure without consulting to the corporate
department of marketing & communication.
Print 4/0

Finishing Installation

Note
A Rename location information on the logo
according to the hotel property.

B Place map’s legend here according to the
conguration on the map.

C Replace floor plan map with actual map of the
room on each oor accordingly and it MUST be
approved by Corporate Engineering first for safety.

III.b.IndoorSignage