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Published by indung triatmojo, 2019-08-20 08:59:41

GD BIM

GD BIM

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |191

1.0 cm A
3.8 cm
SEMARANG

The hotel will not be held responsible for loss of money, jewelries, or valuables left
in the room. Safety Deposit Boxes are available free in your room and at the Front
Desk. Signature authorizes after departure billing indicated in method of payment.
To GRAND DAFAM PALEMBANG, I acknowledge that I’m jointly and severally liable
with the fore-going person, company or association (and if more than one all of
them) for payment of the amount of any charges payable of incurred in connection
with all services provided by you under registration.

Hotel tidak bertanggung jawab atas kehilangan uang, perhiasan, barang-barang
berharga lainnya di kamar. Kotak Deposit tersedia cuma-cuma di kamar Anda dan
Front Desk. Tandatangan Anda memberikan otorasi kepada kami untuk melakukan
penagihan sesuai pembayaran diatas.
Kepada GRAND DAFAM PALEMBANG, saya menyatakan bahwa saya baik sendiri
ataupun bersama-sama dengan perusahaan, asosiasi, perorangan atau semuanya
bertanggung jawab atas pembayaran semua tagihan yang terjadi sehubungan
dengan seluruh pelayanan yang Anda berikan sesuai formulir pendaftaran ini.

Grand Dafam Semarang +62 24 0000 0000
+62 24 0000 0000
B Jl. Nama Jalan 4 - 6 Semarang 50123 [email protected]
Central Java
Indonesia

1.0 cm

1.0 cm
1.0 cm

REGISTRATION FORM

Design Specification

Dimension A4 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting the corporate office.

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesic with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

VI.i.FrontOffice

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |192

0.5 cm A
2.9 cm
SURABAYA

0.5 cm

0.5 cm
0.6 cm
0.5 cm
8.9 cm 4.0 cm
VI.i.FrontOffice
SAFE DEPOSIT BOX CARD

Design Specification

Dimension 145 x 135 mm

Material HVS 100 gr

Print 1/0

Finishing -

Note
A Rename location information on the logo
according to the hotel property.

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting the corporate office.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |193
1.0 cm
2.8 cm A

SEMARANG

Grand Dafam Semarang
Jl. Nama Jalan 4 - 6 Semarang 50123

B Central Java
Indonesia

+62 24 0000 0000
+62 24 0000 0000
[email protected]

1.0 cm

1.0 cm 1.0 cm

GUEST’S MESSAGE

Design Specification

Dimension A5 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting the corporate office.

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesific with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

VI.i.FrontOffice

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |194

1.0 cm AIRLINE TICKET RESERVATION A
2.4 cm
SEMARANG

Grand Dafam Semarang +62 24 0000 0000
+62 24 0000 0000
B Jl. Nama Jalan 4 - 6 Semarang 50123 [email protected]
Central Java
Indonesia

1.0 cm

1.0 cm
1.0 cm

AIRLINE TICKET RESERVATION

Design Specification

Dimension A5 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting the corporate office.

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesific with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

VI.i.FrontOffice

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |195

1.0 cm TRAIN TICKET RESERVATION A
2.4 cm
SEMARANG

Train No.
No. Kereta

Grand Dafam Semarang +62 24 0000 0000
+62 24 0000 0000
B Jl. Nama Jalan 4 - 6 Semarang 50123 [email protected]
Central Java
Indonesia

1.0 cm

1.0 cm
1.0 cm

TRAIN TICKET RESERVATION

Design Specification

Dimension A5 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting the corporate office.

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesific with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

VI.i.FrontOffice

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |196

21 cm Managing Director Assist Us to Improve
Dafam Hotel Management Our Hospitality
Management Menara Suara Merdeka 11th Floor Service
9.9 cm Jalan Pandanaran 30, Semarang 50134

Central Java - Indonesia

9.9 cm 9.9 cm

OUTER

21 cm If required, we would be delighted to send you information about
Dafam Hotel Management (DHM) in general or our properties in
E specific to your email address.
Jika dibutuhkan, kami dengan senang hati akan mengirimkan
9.9 cm N informasi tentang Dafam Hotel Management (DHM) secara
umum ataupun tentang properti-properti kami secara khusus ke
9.9 cm alamat email anda.

INNER Information about Dafam Hotel Management (DHM)
Information about DHM properties:
Hotel name: .............................................................................

9.9 cm

GUEST COMMENT

Design Specification

Dimension A4

Material HVS 100 gr

Print 4/1

Finishing -

Note

The size/dimension and materials can be different
due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting the corporate office.

VI.i.FrontOffice

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |197

0.8 cm LAUNDRY FORM A
3.3 cm
SEMARANG

Please Dial Ext. 0 For Pick Up Before 10.00 AM/Tekan No. 0 Untuk Pengambilan Sebelum Pukul 10.00 Voucher No. NO.
Please Do Not Put Your Laundry Outside The Door/Harap Jangan Meletakkan Cucian Di Depan Pintu
Time
Name Room Number Date / / Waktu :
Nama Nomor Kamar Tanggal

PLEASE TICK/BERILAH TANDA: Laundry - Cucian Dry Cleaning - Cuci Kering Pressing - Setrika
SPECIAL INSTRUCTION/PERMINTAAN KHUSUS: Regular Service - Pelayanan Tetap On Hanger- Digantung Folded - Dilipat
Express Service - Pelayanan Cepat Starch - Dikanji
AMMOUNT
NO DESCRIPTION URAIAN LAUNDRY DRY CLEANING PRESSING
PRICE PRICE PRICE

GENTLEMAN / PRIA Jas Setelan N/A 53,000 35,000
1 Suits (2pcs) Saputangan 8,000 N/A 5,000
2 Handkerchief Jaket / Jas 28,000
3 Jacket Dasi 12,000 42,000 17,000
4 Neck Tie Jubah 25,000 15,000 6,000
5 Over Coat Kaos kaki 8,500 35,000
6 Pair of Sock Kaos Berkerah 19,000 17,000
7 Polo Shirt Piyama 21,000 N/A N/A
8 Pyjamas (2pcs) Setelan Safari 33,000 23,000
9 Safari Suits Sarung 15,000 24,000 13,000
10 Sarong Syal 8,500 43,000 14,000
11 Scarf Kemeja 22,000 18,000 25,000
12 Shirt Sepatu Olah Raga 20,000 12,000 10,000
13 Sport Shoes Celana Pendek 15,000 28,000
14 Short Baju Training 30,000 5,000
15 Sport Wear (2pcs) Baju Hangat 18,000 N/A 15,000
16 Sweater Kaos Oblong 17,000 18,000
17 T-Shirt Celana Panjang 22,000 40,000 N/A
18 Trouser Celana Jeans 24,000 25,000 11,000
19 Trouser Jeans Kaos Dalam 9,000 22,000 18,000
20 Under Shirt Celana Dalam 8,500 26,000 12,000
21 Under Wear Rompi 17,000 27,000 12,000
22 Vest 16,000
LADIES / WANITA Jas Setelan N/A 16,000
1 Suits (2pcs) Blus N/A
2 Blouse Blus Sutra / Wool 20,000 5,000
3 Blouse Silk / Wool Bra / BH 5,000
4 Brassies Gaun 12,000
5 Dress Gaun Malam
6 Evening Dress Jacket / Blazer 40,000 53,000 33,000
7 Jacket Kebaya 22,000 27,000 15,000
8 Javanese Blouse Rok Panjang 23,000 27,000 19,000
9 Long Skirt Baju Tidur 10,000
10 Night Gown Celana Dalam 25,000 N/A 5,000
11 Panties Rok Plisket 28,000 30,000 18,000
12 Pleated Skirt Syal 28,000 35,000 21,000
13 Scarf / Jilbab Rok 22,000 40,000 21,000
14 Skirt Celana Panjang 26,000 27,000 19,000
15 Slack Baju Renang 22,000 28,000 17,000
16 Swimming Trunk 10,000 27,000 15,000
27,000
10,000 N/A 5,000
22,000 31,000 20,000
24,000 15,000
12,000 26,000 5,000
29,000 1,600
17,000
N/A
N/A

REGULAR SERVICE PELAYANAN BIASA Sub Total
Item received before 10.00 AM, will be returned after 06.00 PM Pakaian yang diambil sebelum pukul 10.00, akan dikembalikan Surcharge/Tambahan Biaya
at the same day. Item received after 10.00 AM, will be returned pukul 18.00 pada hari yang sama. Pakaian yang diambil setelah Discount/Potongan Harga
after 06.00 PM the following day. pukul 10.00, akan dikembalikan pukul 18.00 pada hari berikutnya. TOTAL/JUMLAH
Tax&Service/Pajak Pelayanan
EXPRESS SERVICE PELAYANAN CEPAT GRAND TOTAL/JUMLAH
Item received before 10.00 AM, will be returned after 03.00 PM Pakaian yang diterima sebelum pukul 10.00 pagi, akan kami
the same day, with surcharge 100%. kembalikan pada setelah pukul 03.00 pada hari yang sama, SIGNATURE/TANDA TANGAN
dengan dikenakan biaya tambahan 100%.
CONDITION OF SERVICE
Notice : Unless quantity of specified. Hotel count must be accepted PERSYARATAN PELAYANAN
as corect. We cannot help responsible for shrinkage of fastness of Perhatian : Kecuali jika jumlah disebutkan, perhitungan hotel
color and valuable left in or on garmen. Any claimed concording dianggap benar. Kami tidak bertanggungjawab atas penyusutan
the finished articles must be reported with this list within 12 hours. atau pemudaran warna dan atas barang-barang yang tertinggal
Our liabilities for either lost or damage will not exceed the amount pada pakaian. Semua klaim berkaitan dengan pakaian yang
of 5 times the cost cleaning the item of question. diterima harus dilaporkan dengan daftar ini dalam jangka waktu
12 jam. Tanggung jawab kami atas kehilangan/kerusakan
barang tidak lebih dari 5x biaya pelayanan yang bersangkutan.

LAUNDRY STAFF GUEST

Grand Dafam Semarang +62 24 0000 0000 dafamhotels.com
+62 24 0000 0000
B Jl. Nama Jalan 4 - 6 Semarang 50123 [email protected]
Central Java

Indonesia

0.8 cm

1.0 cm
1.0 cm

LAUNDRY FORM

Design Specification

Dimension A4 The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting the corporate office.

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesific with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

VI.ii.Housekeeping

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |198
4.0 cm
0.8 cm

A

SEMARANG

Dear My Inspiring Guest,
We have noted your request for “Privacy Please”, and have
not delivery your laundry. Please call our housekeeping,
press 00, to arrange a convenience time for delivery.

Tamu yang terhormat,
Kami belum bisa mengantarkan binatu Anda dikarenakan
adanya tanda “Jangan Diganggu” terpasang di kamar Anda.
Silahkan menghhubungi petugas housekeeping kami, tekan
00, untuk mengirimkan sesuai waktu yang Anda inginkan.

Grand Dafam Semarang
Jl. Nama Jalan 4 - 6 Semarang 50123
Central Java

B Indonesia
+62 24 0000 0000
+62 24 0000 0000
[email protected]

dafamhotels.com

0.8 cm

1.0 cm
0.8 cm

LAUNDRY NOTICE

Design Specification

Dimension A6 The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Carton 310 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Doff Lamination 1/0 structure without consulting the corporate office.

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesific with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

VI.ii.Housekeeping

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |199
9 cm

room room
cleaning in cleaning in
progress
27 cm
kamar sedang dibersihkan
progress

kamar sedang dibersihkan

ALT.1 ALT.2
VI.ii.Housekeeping
ROOM CLEANING NOTICE SIGN

Design Specification

Dimension 90 x 270 mm

(Hole diameter 50 mm)

Material PVC 2 mm

Print 4/0

Finishing Doff Lamination

Note

The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without consulting the corporate office.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |200

20 mm 80 mm

JOHN DOE

JOHN DOE
General Manager
C

EMPLOYEE NAMETAG

Design Specification

Dimension 20 x 800 mm

Material Engraved Stainless Steel with Magnet

Print -

Finishing Resin Coating

Note

A Grand Dafam Logo Configuration C

B Employee Name usingVerdana Bold Font

C Employee Position usingVerdana Font

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority
to the efficiency.

Do not change the layout and/or include additional information
that may change the overall design structure without consulting
the corporate office.

VI.iii.SalesMarketing

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |201

UV Spot on Logo

8.5 cm

0.5 cm

A BELA • TERNATE BELA • TERNATE

Person's Name

General Manager C

Mobile +62 812 0000 0000
e-Mail [email protected]

Grand Dafam Bela Ternate Grand Dafam Bela Ternate
Jalan Jati Raya 500 Ternate Jalan Jati Raya 500 Ternate
North Maluku - Indonesia North Maluku - Indonesia

B

0.5 cm

0.5 cm
0.5 cm
PERSON'S CARD HOTEL CARD

FRONT

8.5 cm

0.5 cm

Grand Dafam Q Hotel Banjarbaru UV Spot on Logo
Grand Dafam Bela Ternate

Forthcoming D

Grand Dafam Rohan Jogja
Grand Dafam Surabaya
Grand Dafam Cisarua

0.5 cm

0.5 cm
0.5 cm
BACK

BUSINESS CARD

Design Specification

Dimension 55 x 85 mm D List of other existing and soon-to-be-open
Grand Dafam.
Material Art Carton 260 gr
The size/dimension and materials can be different
Print 1/1 due to the construction techniques used as long as
it is still gives priority to the efficiency.
Finishing Round Corners
Do not change the layout and/or include additional
Doff Lamination 1/1 information that may change the overall design
structure without consulting the corporate office.
UV Spot on Logo (Front & Back)

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesic with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

C Business card personal information area. Type in
the name, position and contact details here.

VI.iii.SalesMarketing

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |202

21.0 cm

1.5 cm A LETTERHEAD
4.0 cm
SEMARANG Design Specification

Dimension A4

Material HVS 100 gr

Print 1/0

Address Line 1 Finishing -
Address Line 1
Address Line 1 Note
Address Line 1 A Rename location information on the logo
Address Line 1 according to the hotel property.

Letter Subject B Content area of the letter/document. Please
follow the margin specied in preview to keep the
Dear Sir/Madam consistency of its design/layout.
Typography Specication:
Ut pharetra mi vitae magna vestibulum elementum. Morbi elementum nibh ullamcorper tortor
blandit pretium. Ut in ipsum sem. Proin bibendum, massa a porttitor ultricies, eros nibh congue Body Text/Content paragraph
justo, et pulvinar massa nisi eu felis. Duis iaculis nisi nec ante tristique gravida. In hac habitasse
platea dictumst. Aliquam sodales ullamcorper lectus, id blandit ligula pharetra at. Ut faucibus, 10pt/auto(12pt)/kerning 200 -K-100- Verdana
felis vel faucibus dapibus, tellus nisi pharetra quam, non interdum lorem est sed orci.
29.7 cm C Rename the hotel name spesic with the
Morbi sit amet nisi non magna volutpat suscipit. Nullam ac magna felis, ut ornare felis. Aliquam property’s location, include address details,
volutpat rutrum metus, ut varius velit gravida a. Ut non est sit amet ipsum venenatis mollis ut contacts, social media (if there’s any), and email.

B ut nulla. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. The size/dimension and materials can be different
Cras consectetur turpis quis urna placerat fringilla id a nibh. Nulla vitae dui diam. Vestibulum ac due to the construction techniques used as long as
lacus non felis facilisis feugiat. Morbi quis nisl quis nisi faucibus bibendum. Sed tristique sodales it is still gives priority to the efficiency.
sapien, at dapibus arcu fermentum eget. Quisque ultrices magna eget eros ullamcorper id luctus
sapien tempor. Do not change the layout and/or include additional
information that may change the overall design
Morbi elementum nibh ullamcorper tortor blandit pretium. Ut in ipsum sem. Proin bibendum, structure without consulting the corporate office.
massa a porttitor ultricies, eros nibh congue justo, et pulvinar massa nisi eu felis. Duis iaculis
nisi nec ante tristique gravida. In hac habitasse platea dictumst. Aliquam sodales ullamcorper
lectus, id blandit ligula pharetra at. Ut faucibus, felis vel faucibus dapibus, tellus nisi pharetra
quam, non interdum lorem est sed orci. Morbi sit amet nisi non magna volutpat suscipit. Nullam
ac magna felis, ut ornare felis. Aliquam volutpat rutrum metus, ut varius velit gravida a. Ut non
est sit amet ipsum venenatis mollis ut ut nulla. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Cras consectetur turpis quis urna placerat fringilla id
a nibh. Nulla vitae dui diam. Vestibulum ac lacus non felis facilisis feugiat.

Grand Dafam Semarang

C Jl. Nama Jalan 4 - 6 Semarang 50123 +62 24 0000 0000
Central Java +62 24 0000 0000

Indonesia [email protected] dafamhotels.com

1.5 cm 1.5 cm

1.5 cm

VI.iii.SalesMarketing

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |203

23.0 cm

11.0 cm A SEMARANG A SEMARANG
3.0 cm
FRONT 1.0 cm FRONT

1.0 cm

Grand Dafam Semarang B dafamhotels.com Grand Dafam Semarang +62 24 0000 0000 dafamhotels.com
Jl. Nama Jalan 4 - 6 Semarang 501213 Jl. Nama Jalan 4 - 6 Semarang 501213 +62 24 0000 0000
Central Java +62 24 0000 0000 Central Java [email protected]
Indonesia +62 24 0000 0000 Indonesia
[email protected]

1.0 cm 1.0 cm

1.0 cm BACK 1.0 cm BACK

BLACK VERSION WHITE VERSION

ENVELOPE

Design Specification

Dimension 230 x 110 mm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Matte Paper 180 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond, Glue, Double Tape structure without consulting the corporate office.

Note
Use the white version envelope for common
usage. And the black version used for more specific
purpose.

A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesific with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

VI.iii.SalesMarketing

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |204

37.0 cm

27.0 cm A SEMARANG
5.2 cm
FRONT 1.5 cm

1.5 cm

Grand Dafam Semarang B dafamhotels.com
Jl. Nama Jalan 4 - 6 Semarang 50123
Central Java +62 24 0000 0000
Indonesia +62 24 0000 0000
[email protected]

1.5 cm 1.5 cm

1.5 cm BACK 1.5 cm

LARGE ENVELOPE

Design Specification

Dimension 370 x 270 mm The size/dimension and materials can be different
due to the construction techniques used as long as
Material Matte Paper 180 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond, Glue, Double Tape structure without consulting the corporate office.

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesific with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

VI.iii.SalesMarketing

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |205

16.6 cm

DOCUMENT COVER

6.4 cm

Design Specication

Dimension A4

Material Matte Paper 150 gr

Print 4/0

Finishing -

C 2017 Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesic with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

29.7 cm D C This is the area for document’s Title and Sub-Title.
Keep the consistency of corporate font usage on
4.4 cm the text. Always using all caps. Typography
Specication:

TITLE

20pt/leading 26pt/kerning 200 -K-100- Bold/Bold Italic

S U B -T I T L E

12pt/leading 20pt/kerning 200 -K-100- Regular/Italic

D Place image visual here according to Grand
Dafam brand standard image/photography
direction on Brand Design Guidebook.

Grand Dafam Semarang B A The size/dimension and materials can be different
Jl. Nama Jalan 4 - 6 Semarang 50123 due to the construction techniques used as long as
Central Java 1.5 cm it is still gives priority to the efficiency.
Indonesia
Do not change the layout and/or include additional
+62 24 0000 0000 information that may change the overall design
+62 24 0000 0000 structure without consulting the corporate office.
[email protected]

SEMARANG

1.0 cm 1.0 cm

VI.iii.SalesMarketing

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |206

SEMARANG

CERTIFICATE

Design Specification

Dimension A4 The size/dimension and materials can be different
due to the construction techniques used as long as
Material Art Paper 260 gr it is still gives priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing UV Spot on Hotel logo structure without consulting the corporate office.

and DHM logo

Note
A Unit hotel logo.

B The name of the recipient.

C Replace the text here for the achievement this
certificate was given for.

D There was two signature placement here for
certifiers.

VI.iii.SalesMarketing

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |207

1.0 cm

A
2.2 cm
SEMARANG
0.6 cm
0.6 cm
1.0 cm
1.0 cm

0.8 cm

TITLE HERE A 1.7 cm TITLE HERE

SEMARANG

CC

B Grand Dafam Semarang dafamhotels.com B Grand Dafam Semarang +62 24 0000 0000 dafamhotels.com
Jl. Nama Jalan 4 - 6 Semarang 50123 Jl. Nama Jalan 4 - 6 Semarang 50123 +62 24 0000 0000
Central Java 0.8 cm Central Java [email protected]
Indonesia Indonesia

+62 24 0000 0000
+62 24 0000 0000
[email protected]

1.0 cm

0.5 cm
0.5 cm
1.0 cm
1.0 cm

A 0.5 cm 1.0 cm
1.5 cm
TITLE HERE A

SEMARANG TITLE HERE 2.2 cm

SEMARANG

C

B Grand Dafam Semarang +62 24 0000 0000 dafamhotels.com
Jl. Nama Jalan 4 - 6 Semarang 50123 +62 24 0000 0000
Central Java [email protected]
Indonesia

0.5 cm

C

B Grand Dafam Semarang +62 24 0000 0000 dafamhotels.com
Jl. Nama Jalan 4 - 6 Semarang 50123 +62 24 0000 0000
Central Java Java [email protected]
Indonesia

1.0 cm

FORM TEMPLATE

Design Specification

Dimension F4, A4, A5, A6 (p/l) The size/dimension and materials can be different
due to the construction techniques used as long as
Material HVS 100 gr it is still gives priority to the efficiency.

Print 1/0 Do not change the layout and/or include additional
information that may change the overall design
Finishing - structure without consulting the corporate office.

Note
A Rename location information on the logo
according to the hotel property.

B Rename the hotel name spesific with the
property’s location, include address details,
contacts, social media (if there’s any), and email.

C This is the area for content/ information of the
form/document.

VI.iv.BackOffice

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2.0 cm 2.0 cm

2.0 cm 2.0 cm

A 4.5 cm

SEMARANG

P R E S E N TAT I O N B
TITLE HERE

8.0 cm PRESENTATION TEMPLATE

dafamhotels.com Design Specification

2.0 cm 2.0 cm Dimension 4 : 3 ratio

A 3.6 cm Material -

COVER PRESENTATION SEMARANG Print -

2.0 cm 2.0 cm Finishing -

2.0 cm Note
A Rename location information on the logo
according to the hotel property.

B Title of the presentation goes gere.

C Title of the presentation and Chapter/Section
title goes here.

D Area for visual placement related to the
presentation content.

D E This is the area for content/ program/promotion
as well as visual element if necessary. You may use
dierent font type (typographic treatment) on
special promotion/event program title, but keep
the consistency of corporate font usage on the
content/body text.

CP RPREESSEENNTATTAIOTNI OTITNLET |ICTHLAEPTE|RCNHAMAE P T E R N A M E dafamhotels.com The size/dimension and materials can be different
due to the construction techniques used as long as
2.0 cm it is still gives priority to the efficiency.

STOPPER/DIVIDER/IMAGE PAGE Do not change the layout and/or include additional
information that may change the overall design
2.0 cm 2.0 cm structure without consulting the corporate office.

2.0 cm 2.0 cm

TTIITTLLEE TTOOPPIICC//CCHHAAPPTTEERR NNAAMMEE HHEERREE A 3.6 cm

SEMARANG

3.0 cm

• Bullet point 1 Lorem ipsum dolor sit amet, consectetuer
• Bullet point 12
• Bullet point 23 E eUuaaeeeaaLUoxuuxdldltttiiqqreeiiiiawwppsserurulmmiimcciiissaaqssiiccoommiiuttiiiddnneeaaippnneettggsttiirruiiiiooemmnneeaamnnxccllttiiiittaaeuuddvv,,dddalloouullossaallnneelmmcuummottoddttriippmuuccnnddsaaoottiimmmiiittrraatll..ppaammoaeeoovvdmrrrreeonneennessooeeciiuutaanntt,ossmmuunddcccmmiiosoo,,ppenllmmqqiiooqttsuurreuyylleeiioocssannbbtmmtnneii.oobbtaaoorruhhttggssiiettnnssrrraauunnddiissll
• Bullet point 3
ut aliquip ex ea commodo consequat.

PP RR EE SS EE NN TT AA TT II OO NN TT II TT LL EE || CC HH AA PP TT EE RR NN AA MM EE C w w w . ddaaffaammhhootteellss..ccoomm

2.0 cm

CONTENT PAGE

VI.iv.BackOffice

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24.5 cm 4.7 cm

1.0 cm

5.1 cm

6.6 cm

SEMARANG

BINDER

31.0 cm Design Specification

Dimension 245 x 310 mm (cover)

47 x 310 mm (spine)

Material Matte 180 gr

Print 1/0

Finishing -

14.2 cm Note
A Rename location information on the logo
according to the hotel property.

SEMARANG 4.8 cm

B Document’s title/name goes here.

2.0 cm C Name of the author and department goes here.

COVER SPINE The size/dimension and materials can be different
BLACK VERSION due to the construction techniques used as long as
it is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting the corporate office.

B SEMARANG
CA

B

A SEMARANG C

COVER SPINE
WHITE VERSION

VI.iv.BackOffice

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IMAD GE Promo Name A 110 pixels
SEMARANG
IDR 000.000,- dafamhdoatfealms.hcootmels.com

*) More descriCption if available

More info: +62 24 0000 0000B [email protected]
620 pixels

EMAIL BANNER

Design Specification

Dimension 620 x 110 pixels The size/dimension and materials can be
different due to the construction techniques
File Format JPG/PNG/GIF used as long as it is still gives priority to the
efficiency.
Note
Font used in Grand Dafam Brand is Verdana Do not change the layout and/or include
additional information that may change the
A Unit hotel's logo overall design structure without consulting the
corporate office.
B Unit hotel's phone number and email address.

C Promotion content description.

D Image related to the promo.

VI.v.DigitalMedia

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IMAGEPromo Name Promo Name IMAGE

*) More description if available IDIRD0R0000.00.000,-0,- SEMARANG

*) More description if available

MMoorereininffoo:: ++66222244030505040101010 rinsvfo@@dagfraamndsedmafaarman-gse.cmomarang.com SEMARANG dafamhdoatfealms.hcootmels.com

B

C Warmest Greeting from the luxury of Grand Dafam Semarang...
D1
E Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.
DD2

F

Budi Setiawan

G Creative Design

+62 852 0000 0000
[email protected]

H

SURABAYA

GRAND DAFAM SURABAYA

I Jalan Kayoon 4 - 6 Surabaya 60271

East Java - Indonesia
Tel. +62 31 0000 0000 Fax. +62 31 0000 0000

J

K
L

EMAIL SIGNATURE E Email body, using normal font in black The size/dimension and materials can be
color. different due to the construction techniques
Design Specification D2 Closing sentence, using italic font in used as long as it is still gives priority to the
All fonts using Sans Serif 12pts black color. efficiency.
F Regards, using normal font in dark grey
Note color. Do not change the layout and/or include
For more detail technical set up of email GSender info, including name, position, additional information that may change the
signature, including font type and size are mobile overall design structure without consulting the
following standardization from DHM number and email address, in dark grey corporate office.
Marcomm department. color.
H Unit hotel's logo.
A Email banner (explained on previous I Unit hotel address, in dark grey color.
page). J Jakarta Sales Office address, in dark grey
B Email recipient name(s), using bold font. color.
C Greetings, customized based on each unit, K Social media and website hyperlink.
using italic in dark grey color. L Email disclaimer, using Professional font
D1 Greeting, based on the time the email is 8pts.
sent, using bahasa Indonesia, normal font in
black color.

VI.v.DigitalMedia

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A B

TEMPLATE

C

D

APPLICATION

PROMO FORWEB SITE

Design Specification The size/dimension and materials can be
different due to the construction techniques
Dimension 600 X 600 pixels at 72 dpi used as long as it is still gives priority to the
efficiency.
File Format JPG/PNG
Do not change the layout and/or include
Note additional information that may change the
Detail specifications following standardization from overall design structure without consulting the
DHM Marketing Communication. corporate office.

A Logo of [DHM|dafamhotels.com] at the top-left
with curved white line for DHM brands (Grand
Dafam, Hotel Dafam, Meotel and Dafam Express).
B Hotel Logo.
C Promotion image
D Promotion title, price, content.

VI.v.DigitalMedia

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BELA • TERNATE B

A

Grand Dafam
Bela Ternate

@GrandDafamBelaTernate

A

SOCIAL MEDIA ACCOUNT PICTURE &
PAGE WALLPAPER

Design Specification
Dimension Proportional, based on media size.
File Format JPG/PNG

Note
A Hotel Logo

B Image of destinations/facilities/services.

The size/dimension and materials can be different
due to the construction techniques used as long as it
is still gives priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design
structure without consulting the corporate office.

VI.v.DigitalMedia

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |214

Warmest Greeting from the luxury of Grand Dafam Bela Ternate...

B

A
C

EMAIL BLAST The size/dimension and materials can be different
due to the construction techniques used as long
Design Specification as it is still gives priority to the efficiency.
Dimension 700 x 1000 pixel
File Format JPG/PNG Do not change the layout and/or include additional
information that may change the overall design
Note structure without consulting the corporate office.
Detail specifications of email blast design can
refer to flyer and poster specifications previously
mentioned on page 36 and 42.

A Unit hotel's logo.

B Promotion image.

C Promotion content.

VI.v.DigitalMedia

BRAND DESIGN
GUIDEBOOK

Previere Executive Floor

This section contains the application of Brand
Identity of Previere, which is the executive
floor and lounge offered by Grand Dafam.

Do not alter or modify the design without
consulting DHM head office.

Bagian ini berisi penerapan Brand Identity
Previere, yang merupakan executive floor dan
lounge yang ada di Grand Dafam.
Jangan merubah atau mengganti desain tanpa
berkonsultasi dengan kantor pusat DHM.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |216

ELEVATOR WELCOME SIGN

Design Specification

Dimension Adjustable based on actual condition

Material Marble, Engraved Logo

Print -

Finishing Construction, Installation

Note
Placed on front of the elevator door on Previere Floor to
welcome the incoming guests.

The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without consulting the corporate office.

VII.PreviereExecutiveFloor

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WELCOME SCREEN

Design Specification

Dimension Based on the size of the display monitor

Material -

Print -

Finishing Construction, Installation

Note
Can be placed on other entrance to the Previere Floor,
or as an alternative to the marble sign (on previous
page).

The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without consulting the corporate office.

VII.PreviereExecutiveFloor

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |218

FRONT BACK
VII.PreviereExecutiveFloor
ROOM KEY CARD

Design Specification

Dimension 85 x 55 mm

Material PVC Card

Print 1/0

Finishing -

Note

The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without consulting the corporate office.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |219

12 cm

3 cm

15 cm B
30 cm

C A

ROOM NUMBER

Design Specification

Dimension (see description picture above) The size/dimension and materials can be
different due to the construction techniques
Material Black doff steel, Marble, with Backlight used as long as it is still gives priority to the
efficiency.
Print -
Do not change the layout and/or include additional
Finishing Construction, Installation information that may change the overall design
structure without consulting the corporate office.
Note

A Black Doff Steel

B Marble with engraved logo

C Bakclight

VII.PreviereExecutiveFloor

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B

A C

FRONT BACK

WELCOME CARD

Design Specification

Dimension A4 The size/dimension and materials can be different
due to the construction techniques used as long
Material Art Carton 260 gr as it is still gives priority to the efficiency.

Print 1/1 Do not change the layout and/or include additional
information that may change the overall design
Finishing Pond structure without consulting the corporate office.

Note
A The front side of the card with Previere logo

B The back side of the card with printed marble pattern
and corner slits to place the content

C Card content using 100 gr HVS

VII.PreviereExecutiveFloor

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B YG R A N DD A F A M

NOTES B YG R A N DD A F A M

Design Specification VII.PreviereExecutiveFloor

Dimension 10 x 10 cm

Material HVS 100 gr

Print 1/0

Finishing Pond, Binding

Note

The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without consulting the corporate office.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |222

LETTERHEAD

Design Specification

Dimension A4 cm

Material HVS 100 gr

Print 1/0

Finishing -

Note

The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without consulting the corporate office.

VII.PreviereExecutiveFloor

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FRONT

BACK

ENVELOPE

Design Specification

Dimension 23 x 11 cm

Material Matte Paper 180 gr

Print 1/0

Finishing Pond, Glue

Note

The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without consulting the corporate office.

VII.PreviereExecutiveFloor

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15,5 cm

23 cm

31 cm

4,4 cm

15 cm

FOLDER

Design Specification

Dimension 16 x 23 cm (closed)

32 x 23 cm (open)

Material Art Carton 310 gr

Print 1/0

Finishing Pond, Glue, Doff laminated

Note

The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
priority to the efficiency.

Do not change the layout and/or include additional
information that may change the overall design structure
without consulting the corporate office.

VII.PreviereExecutiveFloor

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |225

A

WELCOMETO OTEMOCLEW OT EMOCLEW

PREVIER ERIVERP EREIVERP
LOUNGE EGNUOL EGNUOL

FRONT RIGHT LEFT BACK

LOUNGE SIGNAGE

Design Specification

Dimension 30 x 42 cm The size/dimension and materials can be different
due to the construction techniques used as long
Material Engraved marble as it is still gives priority to the efficiency.
Do not change the layout and/or include additional
Print - information that may change the overall design
structure without consulting the corporate office.
Finishing Construction, Installation
VII.PreviereExecutiveFloor
Note

A Marble with engraved logo and letters

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |226

8,5 cm

8,5 cm

BREAKFAST WELCOME TENT CARD

Design Specification The size/dimension and materials can be different
due to the construction techniques used as long
Dimension 8,5 x 12 cm (half folded) as it is still gives priority to the efficiency.
Do not change the layout and/or include additional
Material Art Paper 260 gr information that may change the overall design
structure without consulting the corporate office.
Print 1/0
VII.PreviereExecutiveFloor
Finishing Pond

Note

A Marble with engraved logo and letters

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |227

9 cm BACK

CUPCAKES 5 cm

FRONT

CUPCAKES

FOOD LABEL

Design Specification

Dimension 9 x 5 cm The size/dimension and materials can be different
due to the construction techniques used as long
Material Art Paper 260 gr as it is still gives priority to the efficiency.
Do not change the layout and/or include additional
Print 1/1 information that may change the overall design
structure without consulting the corporate office.
Finishing Pond, Doff lamination
VII.PreviereExecutiveFloor
Note

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |228

WOVEN LABEL

Design Specification

Dimension - The size/dimension and materials can be different
due to the construction techniques used as long
Material Fabric as it is still gives priority to the efficiency.
Do not change the layout and/or include additional
Print - information that may change the overall design
structure without consulting the corporate office.
Finishing -
VII.PreviereExecutiveFloor
Note

BRAND DESIGN
GUIDEBOOK

This section contains the application of Brand
Identity of Grandin, which is the Food &
Beverage outlet inside Grand Dafam.
Do not alter or modify the design without
consulting DHM head office.

Bagian ini berisi penerapan Brand Identity
Grandin, yang merupakan outlet Food &
Beverage di dalam Grand Dafam.
Jangan merubah atau mengganti desain tanpa
berkonsultasi dengan kantor pusat DHM.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |230

A

FRONT BACK

BUSINESS CARD

Design Specification

Dimension 5 x 9 cm

Material Art Carton 260 gr

Print 4/2

Finishing Doff Laminated 1/1, UV Spot

Gold Foil

Note
A Rename the hotel name specific with the property’s location,
include address details, contacts, social media and email.

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority to
the efficiency.

Do not change the layout and/or include additional information that
may change the overall design structure without consulting the
corporate office.

VIII.a.Grandin-Stationery

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |231

B

A

LETTERHEAD

Design Specification

Dimension A4 The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
Material HVS 100 gr priority to the efficiency.

Print 2/0 Do not change the layout and/or include additional
information that may change the overall design structure
Finishing - without consulting the corporate office.

Note
A Rename the hotel name specific with the property’s location,
include address details, contacts, social media and email.

B Content area of the letter/document. Please follow the margin
specified in preview to keep the consistency of its design/layout.

Typography Specification:

BodyText/Content Paragraph

10pt/auto/kerning 0-K-100-
Myriad Pro/Calibri/Sans Serif

VIII.a.Grandin-Stationery

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FRONT

A

BACK

ENVELOPE

Design Specification

Dimension 230 x 110 mm

Material CTS 150 gr

Print 4/0

Finishing Pond, Doff Lamination, Glue

Note
A Rename the hotel name specific with the property’s location,
include address details, contacts, social media and email.

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority to
the efficiency.

Do not change the layout and/or include additional information that
may change the overall design structure without consulting the
corporate office.

VIII.a.Grandin-Stationery

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |233

B
A
B

A

B B
A
VIII.a.Grandin-Stationery
A

FORM TEMPLATE

Design Specification

Dimension F4, A4, A5, A6 (p/l)

Material HVS 100 gr

Print 1/0

Finishing -

Note
A Rename the hotel name specific with the property’s location,
include address details, contacts, social media and email.

B This is area for content/information of the form/document.

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority to
the efficiency.

Do not change the layout and/or include additional information that
may change the overall design structure without consulting the
corporate office.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |234

GUEST COMMENT FORM

Design Specification

Dimension 10 x 21 cm

Material HVS 100 gr

Print 1/0

Finishing -

Note

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority to
the efficiency.

Do not change the layout and/or include additional information that
may change the overall design structure without consulting the
corporate office.

VIII.b.Grandin-Collateral

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |235

B
C
A

VOUCHER

Design Specification

Dimension 21 x 10 cm The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
Material Art Carton 230 gr priority to the efficiency.

Print 4/0 Do not change the layout and/or include additional
information that may change the overall design structure
Finishing - without consulting the corporate office.

Note
A Rename the hotel name specific with the property’s location,
include address details, contacts, social media and email.

B This is area for content/program/promotion as well visual
element if necessary.You may use different sentences as marketing
gimmick wording to deliver brand image consistency.

Don’t use different typography on special
promotion/event/program title, keep the consistency of the
corporate font usage.

C Area for terms and conditions of the voucher.

VIII.b.Grandin-Collateral

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |236

A C
B

FRONT

D
E

BACK

MEMBER CARD

Design Specification

Dimension 8,5 x 5,5 cm The size/dimension and materials can be different due to
the construction techniques used as long as it is still gives
Material PVC Card priority to the efficiency.
Do not change the layout and/or include additional
Print 2/2 information that may change the overall design structure
without consulting the corporate office.
Finishing -
VIII.b.Grandin-Collateral
Note
A Member card serial number.

B Name of the card’s holder.

C Cards validation date.

D Usage information of the member card.

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |237

PAPER NAPKIN

Design Specification

Dimension -

Material Tissue Paper

Print 1/0

Finishing Screen Printing

Note
Please apply the logo’s position and size according to the usage
standard of the napkin.

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority to
the efficiency.

Do not change the layout and/or include additional information that
may change the overall design structure without consulting the
corporate office.

VIII.b.Grandin-Collateral

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |238

FRONT
BACK

TOOTHPICK

Design Specification

Dimension 80 x 17 mm

Material HVS 100 gr

Print 1/0

Finishing Press

Note

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority to
the efficiency.

Do not change the layout and/or include additional information that
may change the overall design structure without consulting the
corporate office.

VIII.b.Grandin-Collateral

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |239

STRAW

Design Specification

Dimension 10 x 265 mm

Material HVS 100 gr

Print 4/0

Finishing -

Note

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority
to the efficiency.

Do not change the layout and/or include additional information
that may change the overall design structure without consulting
the corporate office.

VIII.b.Grandin-Collateral

G R A N D D A FA M | B R A N D D E S I G N G U I D E B O O K BrandCommunication |240

STRAW

Design Specification

Dimension 20 x 265 mm

Material HVS 100 gr

Print 4/0

Finishing Press, Pond

Note

The size/dimension and materials can be different due to the
construction techniques used as long as it is still gives priority
to the efficiency.

Do not change the layout and/or include additional information
that may change the overall design structure without consulting
the corporate office.

FRONT BACK

VIII.b.Grandin-Collateral


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