MINDORA FIMS MAGAZINE

Inside

07 38 107

Radiologist to Manuscript The Magic
Business Tycoon- Pen
Articles, Studies, Poems
Dr. Shamseer Stories, Quotes 117
Vayalil By Students

10 Canvas FFoimrFswlEyvaerntds

Corporate CANVAS, the National Management
Meet is the perfect platform for the am-
Responsibility, Ethics, Accountability bitious management students to strive for
glory by mastering their managing skills
8C 4RushdaShirinorporatesocial great responsibility towards
122and qualities and to evaluate with the ze-
responsibility, ethics society. It is the obligation of nith. Canvas focuses on molding build-
ing managers by offering an enthralling
and accountability are society to fulfill it is a duty space by one can enjoy, learn and grow.
function profitably. The national level management meet,
the common terms which we conducted by Farook Institute of Manage-
Now let’s look at these three ment Studies at Farook College, Calicut
regularly use in the business have been a tremendous success and one
terms briefly and how it is which makes FIMS standout from other B
context. These terms are Schools out there.
related to business operations.
closely related to each other.
Corporate social
Why is it used in business?
responsibility (CSR) is a
As we all know that business
broad business concept. It
is a part of society. Being a
usually describes a company’s
part of society, it uses the
commitment to carry out
resources which belong to the
their business in an ethical
society. As such business have

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It gives me immense joy to know that the
students of FIMS are releasing yet another
edition of the college e-magazine, bringing
hope and positivity amidst the pandemic.
The seamless digital transformation that
the team of FIMS embraced amidst all
adversities is really applaudable. This e
-magazine is an example of how even the
students have smoothly integrated digital solutions to face
the turmoil in the Covid-19 situation.
I acknowledge the tireless efforts and contribution of the
staff and students of FIMS in bringing out this e-magazine. I
wish that this platform that nurtures creativity will continue
to enthrall its readers.

Mr. P. K. Ahammed

Chairman, FIMS

It is giving me immense pleasure to know
that the students of Farook Institute of
Management Studies are bringing out the
second issue of the e-magazine “FIMS
MINDORA”.
Compiling rich and creative collections
through this e-magazine amidst the adver-
sities of the Covid-19 crisis has put for-
ward a new positive dimension of the students- to construc-
tively view any contingency.
I sincerely hope that the magazine inspires a diverse reader-
ship and engages, entertains, and ignites the reader’s mind.

Mr. C.P Kunhi Mohammed

Secretary, FIMS

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Albert Einstein quotes “Education is what remains
after one has forgotten what one has learned in
school.” It is the supreme art of a teacher to awak-
en joy in creative expression and knowledge. It
gives me a great sense of honour to know that
our students of FIMS are coming up with their
creative expression of an e-magazine during the
COVID -19 lockdown periods. Individually and
collectively let’s engage in such resourceful works
‘printed in the form of electronic letters’, to serve
the real purpose of education... Knowledge is a gift from The Al-
mighty who has ordered us to read in His name. Lockdown can only
bolt us physically, but our thoughts and intellect cannot be locked by
any situation. Our students have proved it by releasing this e-maga-
zine during these tough times. This shows that our students are capa-
ble of facing any obstacles in life.
I would like to praise both the faculty team & the students edito-
rial board for unleashing their hidden potential and making this e
magazine a creative template where their ideas & thoughts are not
merely discussed but executed. Let me extend my sincere wishes
and prayers to The Almighty for all the positive initiatives of our
students. Sincerely,

Mr. N.K Mohammed Ali

Treasurer, FIMS

Everyone at FIMS is delighted to see the launch of
2nd E – Magazine being launched during this pan-
demic period. The role of a B- School is much be-
yond academic excellence and ensures the holistic
growth of our students by motivating and empow-
ering them to be lifelong learners, critical thinkers,
and productive members of an ever-changing global
society.
In the process of creating a magazine our students
get molded with the characteristics of an absolute
professional who is capable of making long lasting leadership con-
tributions and delivering effective managerial talents. It develops the
instinct to look around and update on contemporary issues, meet new
people, network, develop team skills, work towards deadlines etc. The
variety, content and creativity of the articles in this magazine reveal
the talents of students and faculty at FIMS. My sincere greetings to all
who are behind this e-Magazine, the management, the authors, edito-
rial team, faculty, staff members and all the students of FIMS who are
one way other associated in this endeavour. I am sure that the positive
attitude, hard work, sustained efforts and innovative ideas exhibited by
our students and faculty will surely enlighten the minds of the readers.

4 FIMS MINDORA Dr. Saji Kuriakose

Director, FIMS

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“You can only plant the trees apart, but cannot stop their
roots from embracing each other under the soil” as quoted
by Rumi. The Covid-19 lockdown has succeeded in social
distancing of our students due to the locked campuses. But
their roots as FIMSians are still very much active for cre-
ative interventions and virtual teamwork. Nothing could
stop them from coming up with this beautiful piece of cre-
ativity during this pandemic in spite of the distances and
shortage of resources. They have proved that they are not
just a bunch of managers, but a team of wonderful human beings who are
not ready to give up.
I am really proud of these young ladies and gentlemen who are coming up
with an e-magazine at FIMS to spread hope and optimism during these tough
times. Any appreciation would be insufficient for this awesome initiative.

Dr. Ahamed Riaz K

Deputy Director, FIMS

As another unprecedented year of this pandemic pass by, I
was pondering over how the year went? Most of the FIM-
SIANs cleared another academic year by working and study-
ing remotely. A year without fresher’s, cultural day, and send-
off party for the seniors.
But life goes on, and this is the biggest lesson that we have
learned from Corona. Corona has made us question our life-
style choices. It has taught us that being minimalistic is a new
way forward. We all have faced something which otherwise
would have been called “odd” as the new normal.
Since the arrival of the pandemic, I have felt my world shrink; FIMS felt hollow
without our vibrant student community. But we’ve stayed in touch and pulled
through as a team once again bring you the second edition of our magazine
FIMS Mindora. I am grateful for my teams’ willingness to continue our un-
flagging work to document FIMS’s history. We are striving to harness the full
scope of our community and environment just as we did before the pandemic.
I hope this edition of the magazine FIMS Mindora, provides you with some
comfort. I hope it makes you feel closer to FIMS, and I hope it reminds you of
the connections and opportunities awaiting us when we’re all back together.
I thank my leadership, all faculty, and staff members who helped us in publish-
ing. I also wish all outgoing students of 2019-21 a bright future ahead.
With this, signing off,

Prof. Riyas ALI M.K Farook Institute of Management Studies 5

(Staff Editor)

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Executive Officer’s Message

It is a matter of immense pleasure to know that the
students of FIMS are coming up with an e-magazine
during this lockdown period when their campus is
closed. I am proud of our students who are facing the
challenges thrown at them by online education. When
the entire world is passing through this lean phase our
students are showing positive vibes by exhibiting their
teamwork and literary skills. I am proud to mention
that these students have upheld the legacy of the historic Farook Col-
lege campus by coming up with such student-driven initiatives. They
will definitely be leaders of tomorrow.
Let me extend my heartiest wishes to the entire team behind this en-
deavour.

C. Abdul Rasheed

Executive Officer, FIMS

It is indeed a delight to unveil the
FIMS MINDORA 2019-2021.The
magazine unravels the stunning
creativity, imagination, dreams, as-
pirations, agitations, dejections and
thoughtful expressions of the inno-
vative minds of our fimsians. The
making of a magazine is not an easy
task. It is solely because of the dedication and sincerity of our beloved
and the support and guidance from our director and also highly thank-
ful to all those staff members, non-teaching staff and students for their
whole hearted cooperation.

Midlaj Sreya K.P

Student Editor Student Editor

6 FIMS MINDORA

Fgp-¯mWn
Farook Institute of Management Studies 7

Fgp-¯mWn

At the young age of Dhabi in 2007 under the Oman. Its Burjeel Medical
30, Dr. Shamsheer banner of VPS Healthcare. City is a 1.2 million square
Vayalil, a Radiol- He has always been quick feet facility that is regarded
ogist with an MBBS from to identify market gaps and as a 7-star hospital in the
Kasturba Medical College use them to his advantage. GCC region. The 400-bed
and MD Radiology from VPS Healthcare’s sec- hospital, located in Abu
Sri Ramachandra Medical ond facility at Mussafah Dhabi, is a hub for tertiary
College, decided to make stemmed from the need for and quaternary oncology
a greater contribution to a hospital to cater to the treatment. The group offers
the healthcare industry and blue-collar workers in the high-quality healthcare
community. Over the last industrial area. In the last through its Medeor brand
decade-and-a-half after 14 years, VPS Healthcare of hospitals in Abu Dhabi,
this medical doctor took has emerged as one of the Dubai, Al Ain, and Delhi
the plunge into entrepre- largest healthcare brands NCR. Its LLH Hospitals
neurship, he has steered his in the UAE and has over offer affordable medical
organization, VPS Health- 13,000 employees. It owns services and are situated
care, to great heights. As and manages 24 hospitals close to the business hubs
its Chairman and Manag- and 125 medical centres in the UAE and Oman. The
ing Director, Dr. Sham- and has a presence in the group also owns the su-
sheer has played a crucial UAE, Oman, Saudi Arabia, per-specialty hospital and
role in developing medical and India. medical research centre
facilities and enhancing the VPS Lakeshore Hospital
quality of healthcare in the Through Dr. Sham- at Kochi, Kerala. Its Re-
Middle East. The visionary sheer’s vision and strat- sponse Plus Medical Ser-
entrepreneur and philan- egy, VPS Healthcare has vices, one of the largest
thropist is a source of in- expanded into different providers of on-site health-
spiration for all. brands comprising hospi- care management, recently
tals, medical centres and got listed on the Abu Dhabi
On A Steady Growth Path clinics, on-site services, Securities Exchange Sec-
Dr. Shamsheer pos- pharmaceutical manufac- ond Market.
sesses the rare combina- turing, patient concierge
tion of business acumen services, homecare and VPS Healthcare does
and passion for commu- occupational health, den- extensive work in the phar-
nity welfare, making him tal education, catering and maceutical space. It owns
an influential member of retail pharmacies. The LIFEPharma, the largest
the Indian diaspora in the group’s flagship Burjeel pharma manufacturer in
UAE. The desire to set up brand operates hospitals, the UAE and the only fa-
a robust healthcare system specialized centres, day cility in the country to have
motivated him to establish surgery centres and medi- the USFDA’s approval.
the LLH Hospital in Abu cal clinics in the UAE and

8 FIMS MINDORA

Dr. Shamsheer is a phi- Fgp-¯mWn
lanthropist who focuses on Farook Institute of Management Studies 9
creating a positive impact
on society through various
initiatives. Spearheaded by
Dr. Shamsheer, the group
recently rebuilt a govern-
ment Primary Health Cen-
tre in Kerala that was de-
stroyed in the 2018 floods.
Reconstructed for Rs. 10
crore, it is considered to be
one of the largest family
health centres in India.

Awards And Accolades
Dr. Shamsheer’s pursuit
of excellence in business,
social activism and philan-
thropy has won him many
awards and accolades. He
became the youngest Indi-
an to be conferred an Hon-
orary Doctorate by the Ali-
garh Muslim University in
2014. The following year,
he received the GPF Glob-
al Humanitarian Award at
the United Nations. He is
also the recipient of the
PravasiBharatiyaSamman
Award, the highest civil-
ian award presented to
Non-Resident Indians by
the Government of India.
A trailblazer in healthcare
and a businessman at the
top of his field, Dr. Sham-
sheer is a role model for the
next generation.

Fgp-¯mWn

Creative expression and
knowledge is the Supreme
art, here comes the faculties
intensions.

10 FIMS MINDORA

A Teachers Intution

Dr.Saji Kurakose The COVID-19 pandem- ly to stick permanently. It has
( Director- FIMS) ic is changing how we impacted virtually all aspects
work, travel, commu- of our lives. Some develop-
nicate, shop and more and it ments have been sudden and
has changed our life and hab- involuntary, such as social dis-
its totally. Some of our habits tancing, wearing masks, stop-
brought about by Covid will ping public transport, restric-
end as this pandemic subside tions on travel, etc. For others,
and some new habits are like- it has merely accelerated the

Farook Institute of Management Studies 11

A Teachers Intution

adoption of behaviours al- People have been India’s Trending E- Com-
ready gaining traction, such as forced to live dif- merce Industry
the digitalization of shopping, ferently, shop and The Indian E-commerce
banking, online education and spend their time dif- industry has been on an up-
more. ferently. Staying in- ward growth trajectory and
The COVID-19 pandemic doors has naturally is expected to surpass the US
changed consumer life over- increased the need to become the second largest
night, leading retailers to re- for online shopping, E-commerce market in the
think how they conducted and we have seen world by 2034. India e-com-
trade and it did bring a serious rapid changes in be- merce sector will reach US$99
impact on consumer buying haviour that would billion by 2024 from US$ 30
behaviour. Consumer behav- have otherwise tak- billion in 2019, expanding at
iour is always changing and en years. One ex- a 27% CAGR, with grocery
evolving, however the chang- ample is how quickly and fashion/apparel likely to
es seen recently have altered people have adapted be the key drivers of incre-
the business world significant- to purchasing gro- mental growth. According to
ly especially the shift and the ceries online. Forrester Research, Indian
increased dependency into on- e-commerce sales rose by ~7-
line shopping. This could require us to go 8% in 2020. The Indian online
People have been forced beyond traditional methods of grocery market is estimated to
to live differently, shop and modeling their behaviour. reach US$ 18.2 billion in 2024
spend their time differently. The e-commerce sector from the US $1.9 billion in
Staying indoors has naturally has responded rapidly to the 2019, expanding at a CAGR
increased the need for online challenge of creating positive of 57%.
shopping, and we have seen experiences in response to the The Indian e-commerce sector
rapid changes in behaviour pandemic. Companies have is ranked 9th in cross-border
that would have otherwise tak- invested in logistics and sup- growth in the world, accord-
en years. One example is how ply chains and widened their ing to Pioneer report. Indian
quickly people have adapted product ranges. This has at- e-commerce is projected to
to purchasing groceries online. tracted large numbers of con- increase from 4% of the total
This is one category of goods sumers, and a survey earlier food and grocery, apparel and
that were not frequently pur- this year found many of them consumer electronics retail
chased via the web. Customers were likely to continue to buy trade in 2020 to 8% by 2025.
are also purchasing more es- online for non-health reasons India’s e-commerce orders
sentials and household clean- such as convenience, time sav- volume increased by 36% in
ing supplies online. ings and wider product ranges. the last quarter of 2020, with
In this article, the author the personal care, beauty and
likes to discuss this radical wellness (PCB&W) segment
shift of consumer shopping being the largest beneficiary.
behaviour brought by the re- E-commerce sales in India
strictions of covid and making were estimated to increase by
them migrating into virtual only 7-8% in 2020, compared
worlds at an unprecedented with 20% in China and the
rate, as they are forced and US. The e-commerce market
exposed to newer influences. is expected to touch the US$

12 FIMS MINDORA

A Teachers Intution

84-billion mark in 2021 on the kart.
back of healthy growth in the Indian E-commerce Industry Analysis. (Last updated on
Indian organised retail sector. May, 25 2021)
As most Indians have started
shopping online rather than Source: India Brand Equity Foundation(www.ibef.org)
stepping outside their houses,
the Indian e-commerce sector Virtual Shopping Malls: In- solutions to continue their pre-
witnessed an increase. India’s novations in E- Commerce vious shopping habits and are
e-commerce festive sale sea- The retail industry is ever turning to brands to provide a
son from October 15 to No- evolving, creating new cus- curated selection of products
vember 15 in 2020 recorded tomer experiences that are to browse.
Rs. 58,000 crores (US$ 8.3 memorable and unique. Busi- Many virtual and aug-
billion) worth of gross sales nesses are differentiating mented reality shopping mall
for brands and sellers, up 65% themselves through technolog- featuring virtual stores is al-
from Rs. 35,000 crore (US$ 5 ical hybridisations to appeal to ready trending innovation in
billion) last year. their consumers in innovative E- Commerce.
According to Bain & Com- ways. Obsess is a new ecommerce
pany report, India’s social Amid the COVID-19 pan- site that acts as a virtual shop-
commerce gross merchandise demic, brands are launching ping centre, allowing users to
value (GMV) stood at ~US$ 2 virtual shopping centers to visit numerous stores selling
billion in 2020. By 2025, it is recreate the traditional shop- the latest fashion, beauty and
expected to reach US$ 20 bil- ping experience online. These fitness products and view pho-
lion, with a potentially monu- range from virtual street fronts to-realistic 3D models of the
mental jump to US$ 70 billion to large-scale digital shopping products.
by 2030, owing to high mobile centers and allow owners to Virtual shopping is revolu-
usage. showcase their products to tionizing how consumers buy,
Huge investments from a niche, virtual community allowing them to take part in
global players—such as Face- sight. The COVID-19 pan- the human experience of the
book, which is investing in demic has forced many con- physical store from the com-
Reliance Jio—are being re- sumers to remain indoors, fort of their own homes. ...
corded in the e-commerce without the opportunity to While increasing sales through
market. Google also reported easily acquire the goods they ecommerce channels, virtu-
its first investment worth US$ had access to before. Many al shopping is also helping to
4.5 billion in Jio Platforms. consumers are looking for secure the future of physical
This deal was followed by the streamlined and convenient stores.
purchase of Future Group by
Reliance Retail, expanding the
presence of the Ambani Group
in the e-commerce space. The
Tata group has completed the
purchase of a majority stake in
online grocer Big Basket that
would pitch the conglomer-
ate against established heav-
yweights such as Amazon,
Reliance Industries Ltd (RIL),
and Walmart Inc.-owned Flip-

Farook Institute of Management Studies 13

A Teachers Intution

Augmented reality (AR) billion by 2025. Statistics the customer experience. It
and virtual reality (VR) is show that two-thirds of inter- offers several benefits when
set to completely transform net users would be interest- considering how to appeal to
the shopping experience and ed in virtual reality, and 63% consumers’ wants and needs,
change the market in the same said such technologies would especially when they’re con-
way the internet did. change the way they shop. stantly changing.
According to Goldman Virtual reality in retail can
Sachs, the market for AR and be used to plan, design, re- How VR Improves On line
VR in retail will reach $1.6 search, and even enhances Shopping Experiences
VR lets customers take their
shopping experience outside
of the store. It’s an extension
of online shopping, though
this leap allows shoppers to
experience the products, not
just see them.
Alibaba has already em-
braced the concept, introduc-
ing the idea recently for ‘Sin-
gles Day’. Shoppers could
explore a virtual store, picking
up and examining items in 3D
before deciding to purchase
them with just a look.
The days of going to a store
to shop or browsing online
may soon be over. Virtual re-
ality technology has the pow-
er to transform the shopping
experience. From transporting
customers to another world to
showcase products to letting
them try things virtually, VR
is the future.
Here are few examples of
how the future of shopping will
be transformed by VR, coming
from brands that are already
testing the waters.

• Before its huge Prime Day

sale, Amazon opened VR ki-
osks in 10 shopping malls
across India. Guests took a
virtual hot air balloon ride and

14 FFIMIMSSMMININDDOORRAA

A Teachers Intution

could walk through items slat- Customers can see the items way before they try them on in
ed to be featured in the sale. around the house, learn about real life.
They could see the size, test how they were made and get
the features and get more in- more information. To make a • A tropical cruise vacation
formation about the products. purchase, customers simply
Instead of operating a brick- focus on the Master pass but- sounds enticing, especially
and-mortar store, Amazon ton at the bottom of the prod- in the middle of winter. Sam-
showcased its products virtu- uct description. sung and Carnival Cruises
ally and still gave customers transported guests around the
a chance to interact with the • Tommy Hilfiger lets cus- world virtually as a way to
products before making a pur- showcase the new Samsung
chase. tomers experience its runway VR technology. By visiting
shows through VR. Most peo- Samsung stores, customers
• It’s not every day most ple can’t score a front-row could experience a Carnival
seat to a fashion show in real Cruise through VR goggles
customers shop for decora- life, but through VR they can and be entered to win the trip
tive crystal home accesso- see the looks up close, explore of a lifetime. Using VR also
ries. But when they do, they backstage and get up close and helped customers see what a
can first experience the items personal with the models. The Carnival Cruise is like before
through VR. MasterCard and VR experience is only availa- they booked.
Swarovski teamed up to show- ble in select Tommy Hilfiger
case a new line of home de- stores and lets guests see the • IKEA uses VR to help cus-
cor items through a VR app. clothes virtually on the run-
tomers create a perfectly de-

Farook Institute of Management Studies 15

A Teachers Intution signed kitchen before they launch.
install it in their homes. Cus-
VR offers competi- tomers are transported into the • Makeup company NARS
tive advantages of room through VR goggles and
appealing to con- can change the paint colours, was the first beauty brand to
sumers in new and furniture or lighting by simply create a 360-degree video.
innovative ways. In tapping a wand. As they walk Customers can move around
our current society, around the room to see things the video to see different steps
people want some- from different angles, they can in applying makeup. Instead of
thing fun and unique. also rearrange furniture and a static experience, users can
The average shop- add accessories. Customers see the process from different
ping experience is can even change how tall they angles to master the perfect
not enough for the are to experience the room makeup look. The video also
modern-day shopper from a child’s perspective. It’s links to the NARS products
in terms of how they a good way to see a kitchen used so customers can see the
want to invest their before committing to such a shades virtually before they
money. By offering large purchase. decide if it’s the right colour
people a fresh tech- for them.
nological experience • Lexus customers can use VR
that can also benefit • Lowe’s recently started pi-
how they shop and to test drive a car around the
search for products, race track. Instead of sitting loting a program called Holo-
it’s highly likely that behind the wheel of an actu- room Test Drive, which uses
people will adapt to al luxury car, VR allows cus- VR so that customers can vir-
the introduction of tomers to see how fast it can tually use a power tool before
VR in retail. go, check out the interior and they buy it. Customers can get
learn about the car’s many fea- the feel for how it works and
tures. It’s a more convenient learn what it’s like to hold the
way to introduce customers to tool. This is especially useful
new models and show all the for customers who are pur-
cars have to offer. chasing tools for the first time
or looking to find the perfect
• China’s largest e-retailer, fit.
Virtual reality can be used
Alibaba, allows customers in countless ways to change
to walk the aisles of a virtual how customers interact with
store with VR. Using goggles brands and products. As the
or a smartphone app called technology continues to de-
Buy+, customers can see a velop, we’re sure to see more
variety of items, pick them up ways that it transforms the fu-
and even purchase with just ture shopping experience.
a look. In the world of online
shopping, VR is adding an in- VR In Market Research and
teractive element and helping Planning
customers be more confident VR’s presence in retail goes
in their purchases. Buy+ was beyond its inclusion in-store;
so popular that 30,000 people it can be used for research pur-
tried it in the first hour after its poses before the general pub-

16 FIMS MINDORA

A Teachers Intution

lic is even involved in the pro- high seas on a luxury cruise.
cess. Marketing psychology Headsets were set up at AT&T
has a new tool in its repertoire stores across America, entic-
with VR – planning stores ing consumers looking to see
doesn’t have to be guesswork something new. Users could
when you can trial potential also enter a competition to win
layouts before you build them. an actual cruise. It created en-
Displaying various products gagement with the brands and
and services through VR can brought in people who other-
let you understand whether wise may not have been inter-
your proposed ideas will be ested.
successful before they are re- Letting consumers view
leased into physical stores. It products in context is prefer-
lets you as a business owner ential in terms of ease and effi-
understand what individuals ciency. But it also benefits the
expect and how they want to retailer by offering a feature
interact with your brand. which is personal and appeals
It can be particularly useful to the needs of the modern
in the travel industry. It gives consumer.
consumers an idea of what
their holiday will be like be-
fore they spend their money.
Not only will this make
them excited about the idea of
booking a holiday (and there-
fore be more likely to spend
money booking with you), but
also lets the company save time
and money on features such as
descriptions, photography, and
videography. Everything is
tied together through a digital
environment.
Since customers tend to
buy an experience rather than
a product when looking for a
holiday, VR is the perfect al-
ternative to let consumers get
the full experience and try be-
fore they buy.
The concept has already
been trailed by AT&T, Sam-
sung, and Carnival Corpo-
ration, who created a virtual
space that let users hit the

Farook Institute of Management Studies 17

A Teachers Intution

What consumers look for in the tradi- shifts in eCommerce and re-
tional retail experience continues to tail. Many brick and mortar
change, and you need to change with stores are now shifting their
them. Many companies have already base online and are target-
failed to adapt to the modern world ing customers through dili-
and this trend will only continue. The gent marketing techniques. It
ones who will survive are the ones is time that the supply chain
willing to embrace technological ad- and fulfillment strategies also
vancements and bring them into their adopt changes to maximize
shopping experience. the results. This will enhance
the entire logistics and eCom-
The Real Benefits of VR for efit how they shop and search merce ecosystem and lead to
Retailers for products, it’s highly likely much more delightful custom-
It’s clear that virtual reality that people will adapt to the in- er experience.
has a place in retail. Wheth- troduction of VR in retail. References: -
er this is predominantly for What consumers look for
e-commerce or in-store shop- in the traditional retail expe- • Blake Morgan (2021) The
ping experiences. In the com- rience continues to change,
ing days with the current ad- and you need to change with Future Of Shopping Will Be
vances in technology, we will them. Many companies have Transformed By VR.Retrived
be seeing a lot more of an im- already failed to adapt to the June 3,2021 from https://
pact of VR on our shopping modern world and this trend www.forbes.com/sites/mi-
experiences in one way or an- will only continue. The ones chelleevans1/2021/01/19/five-
other. who will survive are the ones e-commerce-trends-that-will-
VR offers competitive ad- willing to embrace technolog- change-retail-in-2021/
vantages of appealing to con- ical advancements and bring
sumers in new and innovative them into their shopping expe- • ANTYSIP -Blogs,VIRTU-
ways. In our current society, rience. Whether it’s in-home
people want something fun or in-store, VR is the change AL REALITY IN RETAIL:
and unique. The average shop- we need. Virtual reality in re- THE FUTURE OF SHOP-
ping experience is not enough tail holds the potential to cre- PING IS VIRTUAL. Retrived
for the modern-day shopper in ate unique brand experiences June 5,2021 from https://stean-
terms of how they want to in- those drive conversions, re- tycip.com/blogs/future-of-re-
vest their money. By offering peat visits and higher revenue. tail-is-virtual/
people a fresh technological The COVID-19 pandem-
experience that can also ben- ic has brought out significant • NIGMAGRID.Net. Bolog

,The Future of Shopping is
virtual. Retrived May 30,2021
from http://www.nigmagrid.
net/vr-store.html

• https://www.ibef.org/indus-

try/ecommerce-presentation

• h t t p s : / / w w w. t r e n d h u n t e r.

com/protrends/virtual-malls

• h t t p s : / / w w w. a l l i a n c e s t u -

dio.in/virtual-reality-shop-
ping-mall

18 FIMS MINDORA

A Teachers Intution

Hybrid Work;
Post Pandemic
Paradox

Dr. Ahamed ACitrix study found that 90% approaches to work-life balance,
Riaz K of millennials and Gen-Z do business, and more. More than half
not want to return to full-time prefer a hybrid working model where
office work post-pandemic. Of the they can work from home most or all
2,000 surveyed, 750 were members of of the time, while 18% want a hybrid
Gen-Z, meaning they were born after a model where they work from the
1997, and 1,250 were millennials, office more.
who were born after 1981. These
two populations now make up the Microsoft says that we’re on the
majority of the global workforce, but brink of a disruption as great as last
they are increasingly disconnected year’s sudden shift to remote work:
from corporate leaders, with different the move to hybrid work, a blended
model where some employees return

Farook Institute of Management Studies 19

AA TTeeaacchheerrss IInnttuuttiioonn

New generations to the workplace and others accommodate hybrid work
offer fresh continue to work from home. environments. The data is
perspectives and We’re all learning as we go, clear: extreme flexibility and
challenge the but we know two things for hybrid work will define the
status quo. Their sure: flexible work is here to post-pandemic workplace.
contributions are stay, and the talent landscape It’s equally important to note,
critical, and as the has fundamentayll shifted. however, that leaders may be
first generation to Remote work has created too narrowly focused on where
start their jobs in a new job opportunities for to invest. Even after a year
completely remote some, offered more family of working from home, 42
environment on such time, and provided options for percent of employees say they
a widespread basis, whether or when to commute. lack essential office supplies
their experience will But there are also challenges at home, and one in 10 don’t
set expectations ahead. Teams have become have an adequate internet
and attitudes more siloed this year and connection to do their job.
toward work moving digital exhaustion is a real Yet, over 46 percent say their
forward. Ensuring and unsustainable threat. To The employer does not help
that Gen Z feels a help organizations through them with remote work
sense of purpose the transition, the 2021 Work expenses.
and wellbeing is an Trend Index outlines findings Last year’s move to remote
urgent imperative in from a study of more than work boosted feelings of
the shift to hybrid. 30,000 people in 31 countries inclusion for workers because
and an analysis of trillions of everyone was in the same
productivity and labor signals virtual room. The move to
across Microsoft 365 and hybrid will break that mold
LinkedIn. It also includes and it will be a new and
perspectives from experts who important objective to ensure
have spent decades studying employees are given the
collaboration, social capital, flexibility to work when and
and space design at work for where they want, as well as
decades. the tools they need to equally
Hybrid work or flexible contribute from wherever they
work is going to be the happen to be. An overlooked
trend! demographic appears to be
suffering right now: Gen Z.
Employees want the Sixty percent of this generation
best of both worlds: over those between the ages of 18
70 percent of workers want and 25 say they are merely
flexible remote work options surviving or struggling right
to continue, while over 65 now. This generation is more
percent are craving more in- likely to be single and early
person time with their teams. in their careers, making them
To prepare, 66 percent of more likely to feel the impacts
business decision-makers of isolation, struggle with
are considering redesigning motivation at work, or lack
physical spaces to better the financial means to create

20 FFIMIMSSMMININDDOORRAA

proper workplaces at home. AA TTeeaacchheerrss IInnttuuttiioonn
Survey respondents reported
that they were more likely to Farook Institute of Management Studies 21
struggle balancing work with
life and to feel exhausted after
a typical day of work when
compared to older generations.
Gen Z also reported difficulties
feeling engaged or excited
about work, getting a word in
during meetings, and bringing
new ideas to the table.

New generations offer fresh
perspectives and challenge the
status quo. Their contributions
are critical, and as the first
generation to start their jobs in a
completely remote environment
on such a widespread basis,
there
experience will set expectations
and attitudes toward work
moving forward. Ensuring that
Gen Z feels a sense of purpose
and wellbeing is an urgent
imperative in the shift to hybrid.
The way forward!

Taken together, these trends
show that we are no longer
bound to traditional notions
of space and time to work
together. Instead, we can set
aside from our long-held
assumptions and shift our
mental model to embrace
extreme flexibility. And with
these five strategies, business
leaders can rewire their
operating model for a successful
shift to hybrid work.

1. Create a plan to empower
people for extreme flexibility
:Every organization will need
a plan that encompasses policy,
physical space, and technology.
It starts with answering critical
questions: How are people doing

A Teachers Intution

and what do they need? Who 3. Combat digital experience to compete for
will be able to work remotely, exhaustion from the top: the best and most diverse
and who might have to come As we look to create a better talent: The talent landscape
in? How often? Codify the future of work, addressing has shifted, and employee
answers to these questions to digital exhaustion must expectations have changed.
formulate a plan to empower be a prioriyt for leaders The best leaders will empathize
people for extreme flexibility, everywhere. It won’t be easy, with the unique needs of each
and then provide guidance to but consider how to reduce the group in their organization,
employees as you experiment employee workloads, embrace and see remote work as a
and learn. a balance of synchronous and lever to attract the best and
asynchronous collaboration, most diverse talent.
2. Invest in space and and create a culture where
technology to bridge the breaks are encouraged and One of the brightest sides
physical and digital worlds: respected. of the shift to remote work
Office space no longer stops is that it widens the talent
at the office. Leaders must 4. Prioritize rebuilding marketplace. Remote job
consider how to equip all social capital and culture: postings on LinkedIn increased
workers with the tools they Broadening our networks and more than five times during
need to contribute whether building social capital takes the pandemic, and people
they’re working from home, effort in any work environment, are taking notice. Forty-six
the manufacturing floor, but it’s even more difficult in percent of remote workers we
in the office, or on the go. a digital world. Teams must surveyed are planning to move
Physical office space must be reframe network-building to a new location this year
compelling enough to entice from a passive effort to a because they can now work
workers to commute in, and proactive one, encourage and remotely. People no longer
include a mix of collaboration reward managers to prioritize have to leave their desk, house
and focus areas. Meeting building social capital at work, or communiyt to expand
rooms and team culture will and seek to create a culture their career, and it will have
need to evolve to ensure all where social support thrives. profound impacts on the talent
voices are heard. landscape.
5. Rethink employee

22 FIMS MINDORA

A Teachers Intution

Supermarkets;
a booming business
in rural Kerala

Dr. PV In the last few decades, the single brand retailing and51%
Joseph nation has witnessed radical in multi brand retailing.
changes and developments Kerala, the so called consumer
in retailing, especially after the state due to its consumer’s
introduction of new economic rising income and higher
reforms at the beginning of purchasing power has always
1990s. The trends continue been an attraction to the
even today as the Foreign domestic and multinational
Direct Investment (FDI) a retailers, especialyl in the
poliyc of the government case of Fast Movin g Consumer
now allows 100% FDI in Goods (FMCG). This has
redefined

Farook Institute of Management Studies 23

A Teachers Intution

our concept of retailing from of vendors who are selling Spread of
those traditional methods vegetables, fish, gardening supermarkets from
to today’s modern retailing items or those who have the large towns to
formats. opened up new restaurants small rural towns
and fast food services. In
Spread of supermarkets Kerala, we could see a lot and villages are
from the large towns to small new small and medium sized now taking place
rural towns and villages are now supermarkets coming up these
taking place in Kerala. This days even in very small towns in Kerala. This
enables the lower and middle and villages. It is taking place enables the lower
class consumers to experience a of supermarket revolution and middle class
the facilities of modern in rural areas as they are
retailing and the pleasure of now penetrated in to the less consumers to
self service. The small and populated rural markets. experience the
medium investors found Though the terminology facilities of modern
investing in supermarkets hypermarket and supermarket retailing and the
are comparatively less risky are technically different (we pleasure of self
in this pandemic situation consider a hypermarket as
of Coronavirus. As, we are a super - supermarket) it is service.
aware, this pandemic has observed that, the title Hyper
made several thousand our market is used even when the his business achieved the
expatriates jobless and many store is not a bigger one. An break even in just four months
others are forced to close young professional Mr. Shijil period. He also expressed his
down their businesses in Antony, was working abroad confidence in developing such
the overseas countries and had lost his job during the supermarkets in other areas too
returned to the home country. pandemic and he came back to with an investment of around
Quite a lot of people who home in 2020. He has started 15 lakhs to 20 lakhs stock.
returned to the home country a supermarket namely Metro According to him, it will not be
have already started different supermarket in his home town wise maintaining large stocks
types of businesses based Alakode, a small village town in luxury and other products
on their skills and resources in Kannur district in 2020 such as cosmetics during this
available. These days, we can November. He revealed that pandemic.
observe the increased number
Orange supermarket is
a fast growing FMCG retail
chain in north Malabar, they
also expands their outlets
by way of franchising. The
franchise gets the advantages
of centralized purchasing and
the reputation of the retailer
brand name. Private brands
and the fresh produce markets
now offer better opportunities
for the supermarkets. Some

24 FIMS MINDORA

of these supermarkets are A Teachers Intution

outsourcing their store Farook Institute of Management Studies 25

facilities to other popular local

brands- a kind of strategic

alliance by which both are

benefited. For instance, In

addition to a number of regular

outlets, Sheen confectionary

bakery products, which is very

popular in Kannur area, have

opened up their outlets inside

the Orange supermarkets. In

marketing terms, it is known

as Horizontal Marketing

System, where two or more

companies joined together to

offer their resources to reach

a much broader consumers

and maximize their rewards

by marketing and distributing

their products together. Mr.

Ganesh Kumar, the managing

partner of the proposed

Friends Hypermarket,

Pariyaram, Kannur has

expressed his concern over

the non availability of many

of the branded products due

to the production and supply

chain problems aroused out

of the pandemic. Continuing

the practice of home delivery

even after the pandemic will

be a competitive advantage,

he added. He is just waiting

for the withdrawal of the

lockdown to inaugurate the

supermarket. So, all these

developments indicate that

the rural consumers of Kerala

can now enjoy their shopping

experience as the supermarkets

have eventually moved from

the initial urban base to the

rural markets.

A Teachers Intution

Is “Google It”
The Future Of
Learning?

BaPbroitfh.a The great thing about search. And if your company
Babitha technology is it gives is downright cash-strapped,
your options. Instead there’s always Google. But are
of employees tapping their on-demand learning solutions,
manager on the shoulder every in place of face-to-face
few minutes with a question, training, structured enough
they can be trained to use an and correctly curated?
advanced, custom database to
quickly find answers. And if As companies gear up
your company is not so flush for workforces composed
with cash that it can afford almost entirely of Millennials
a custom solution, there are and Generation Zers, some
many off-the-shelf systems are rethinking what learning
that allow you to input data should mean, and how to
that employees can easily best provide employees with
resources to be most efficient

26 FIMS MINDORA

A Teachers Intution

and effective. Offer On- a more traditional, structured substitutes for asking someone
Demand Search—and Beyond approach is required. Indeed, ‘how to.’ But that can create
Training Top 125er Norton the people Cornish’s Learning a problem because without
Healthcare has found that team serves want and expect that interaction with the other
tools as simple and universally at least some structured, in person, there is no feedback
available as Google and person solutions. “We receive until the learner ‘tries it out,’”
YouTube can easyil be requests every day for more says Tartell. “Often, this extra
supplemented with in-house structured approaches to bit of trial and error is not
resources. Those technological support the informal on- a problem, unless there is a
systems are coupled with face- demand learning structures we risk of doing it wrong (i.e.,
to-face sessions for a more have in place,” he says. “Last brain surgery).” He says that
formalized approach when year, we surveyed our client even with the trial-and-error
it’s necessary, says System base, and while learners enjoy component, there is a great
Vice President of Learning & the ability to have learning deal of value to wide-open
Organizational Development/ available on-demand, and Internet searches. Tartell notes
Chief Learning Officer Al want more of it, they also Googling is especially helpful
Cornish. “There are situations feel a need remains for more if employees already have
where employees are searching structured formal learning for basic knowledge of the topic
for ‘researched best practice certain content. It still is the they are researching because
information,’ for which preferred method of learning they know enough to weed
Google could be a valuable transfer.” Still, a simple out the nonsense search results
source because of the volume Internet search has a role to that may appear. It is also
of information it provides,” fulfill. “Google has its place easier for learners to assimilate
he says. “But it still would in the learning space. A recent the information they find. “If
require the employee to have example is that I was working they have a weak foundation,
a conversation with someone with a group of nurses on then they will have difficulty
more senior to ensure quality cultural competence,” says understanding the basic
control and consistency. Cornish. “We were able to find concepts—and likely not be
Safety is paramount in health a significant amount of content able to apply what they have
care. And we rely on the side via Google. The information ‘learned’ with any success,”
of extreme caution.” For on some ethnic minorities Tartell says. “Googling it leads
that reason, the company provided a fundamental to all sorts of resources that
also provides internal tools. understanding of the cultural are far better than the earlier
“We have several internal needs of these patients, so the versions of ‘how-to books’ or
sources employees may use, nurses could meet their health- procedure manuals because
from our medical library to care needs.” they are often video based, so
various intranet Websites,” the learning modality is much
says Cornish. “Our Manager The downside of telling richer,” Tartell adds. Just as
Portal allows employees to employees to just “Google there is a place for formalized
ask questions and receive it” is there will be more face-to-face and e-learning, a
a response from a subject experimentation than proven well-executed Internet search
matter expert. There are also solutions, says Ross Tartell, shouldn’t be ruled out as a
custom-designed e-learning senior associate with the useful tool. Tartell notes,
modules that, if searched, Organizational Performance “Googling is just another way
will provide the employee Group, and previousyl a to access information and job
with the needed information.” learning executive at GE aids that are widely available.”
Sometimes, Cornish admits, Capital Real Estate and
Pfizer Inc. “Just Googling it

Farook Institute of Management Studies 27

A Teachers Intution

Second wave
of Pandemic
and Indian
Economy;
An overview

Prof. Shabad To regain Rs 145 trillion sizes,
MK the economy will have to
grow by 10-11 per cent in the
current 2021-22 fiscal but the
outbreak of the second wave of
COVID-19 infections last month
has disrupted the momentum
of economic activity and many
expect the GDP may not touch
double-digit growth rate despite
the low base.

Amid Coronavirus 80, when GDP had shrunk accelerated to 6.9 percent in
pandemic, India’s by 5.2 per cent. This is also the fourth quarter of 2020-
gross domestic product the second straight quarter of 21 compared to a contraction
(GDP) grew at 1.6 per cent expansion since India exited 4.2 percent a year ago. Farm
in the January-March quarter a rare recession. India’s GDP sector GVA growth was down
of fiscal year 2020-21, but figures showed the growth at 3 at 3.1 percent, compared to 6.8
witnessed a contraction of 7.3 percent in Q4 of FY20, while percent in the corresponding
percent for the entire fiscal growth for FY20 came at 4 per period of 2019-20.Construction
year, showed government data cent, an 11-year low. sector GVA grew by 14.5 per
on Monday (31/5/2021). This cent from 0.7 per cent growth
is the first full-year contraction According to the National earlier. Mining sector shrank
in the Indian economy in the Statistical Office data, gross by 5.7 percent, as against a
last four decades since 1979- value added (GVA) growth contraction of 0.9 percent a
in the manufacturing sector

28 FIMS MINDORA

A Teachers Intution

year ago. Electricity, gas, water released on 29th January percent. “The statement said
supply and other utility services 2021. The growth in GDP the measures are taken by
segment grew by 9.1 per cent in during 2020-21 is estimated the government to contain
the fourth quarter, against 2.6 at -7.3 per cent as compared the spread of the pandemic
per cent expansion a year ago. to 4.0 per cent in 2019-20,” have had an impact on economic
“Real GDP or Gross Domestic said Ministry of Statistics & activities as well as data
Product (GDP) at Constant Programme Implementation in collection mechanisms.
(2011-12) Prices in the year a statement.” GDP at constant
2020-21 is now estimated to (2011-12) prices in Q4 of To regain Rs 145 trillion
attain a level of 135.13 trillion, 2020-21 is estimated at Rs sizes, the economy will have
as against the First Revised 38.96 trillion as against Rs to grow by 10-11 per cent in
Estimate of GDP for the year 38.33 trillion in Q4 of 2019- the current 2021-22 fiscal but
2019-20 of 145.69 trillion, 20, showing a growth of 1.6 the outbreak of the second
wave of COVID-19 infections
last month has disrupted the
momentum of economic
activity and many expect the
GDP may not touch double-
digit growth rate despite the
low base. “The impact during
the second wave has been
more pronounced on consumer
sentiment and mobility rather
than economic activity. The
rebound in consumer spending
would hence be more gradual
then the first wave with
vaccination being the key
driver. Meanwhile, the second
wave of coronavirus infections
and deaths across the world’s
second-hardest hit country has
caused forecasters to trim their
projections for the coming
month ,Unemployment soared
to a near one-year high of
14.73% in the week ending
May 23, according to the
Centre for Monitoring Indian
Economy, a Mumbai-based
private Agency. Finance
Minister Nirmala Sitharaman,
who said on Friday (28/5/2021)
that no decision has been taken
for another stimulus package,
has limited space due to a fall
in tax collections and rising
public debt.

Farook Institute of Management Studies 29

A Teachers Intution

Prof. Rajesh World Bank reports
Janardhanan shows that during
the last financial year
“Learning itself by the end of March 2020
Poverty” around 1.6 billion children and
among youth; youth were to be out of school
A Recent in 161 countries. Shockingly
phenomenon? this figure represents close
of 80% of world’s enrolled
students. Moreover, 260
million children are not even in
school.

Before getting into
the discussion of “learning
poverty of youth” it’s better
to understand what you
mean by the term “Learning
Poverty”. The World Bank
has introduced the concept
of Learning Poverty. World
Bank Blogs teach us that “all
children should be able to read
by the age of ten.

Reading is a gate way for
learning as the child progresses
through school and conversely,
an inability to read slams that
gate shut. Beyond this, when
children cannot read, it’s
usually a clear indication that
school systems aren’t well
organized to help children learn
in other areas such as math,
science, and the humanities.
And although it is possible to
learn later in lives with enough
effort, children who don’t read
by age 10 or at the latest, by the
end of primary school, usually
fail to master reading later in
their schooling career”.

Many reports which speak
about educational quality focus
that a quality education for
all children is fundamental to
the success of the Sustainable
Development Goals (SDG)

30 FIMS MINDORA

A Teachers Intution

a set of global objectives to We are now far away from the
reduce hunger and poverty traditional practice of learning
and improve living standards and teaching which had always
worldwide by 2030. A poor been sticking on to a set of written
outcome in education and outdated syllabus. The learning
particularly the ability to read poverty concept starts here.
at grade level is the leading
edge of a learning crisis that Development Goals (SDGs). redefined as “Youths position
threatens countries’ efforts to What’s more worrying is that on being unable to understand-
build human capital and achieve despite multiple interventions what they learn?.. Why they
SDG agenda of UNF (United across countries all over the learn?… From where they
Nations Foundation). world at the current rate of could learn?... Where they
improvement, 43% of kids have opportunities to exhibit
Whether you are on will still be ‘learning-poor’ by their learning skills they
learning side or in teaching, as 2030. acquired?... What else have to
a responsible citizen it’s high be further learned, etc...?. Is
time to look into the reality Like learning poverty this phenomenon the fault of
around us and cross check among children the new the youth alone? Is it because
whether the seventeen SDGs phenomenon of “learning the pandemic has starkly tinted
set up as the Global goals in poverty among youth” could the fragility of our education
the United Nations General also be pulsed in this pandemic systems? Is it because of the
Assembyl such as; 1) No situation especially when the outdated curriculum in the
Poverty (2) Zero Hunger (3) education system changed teaching system here, force the
Good Health and Well-being (4) from offline platform to online. youth to be learned or taught
Quality Education (5) Gender We are now far away from the in a monotonous way? Is it
Equaylit (6) Clean Water traditional practice of learning because the education system
and Sanitation (7) Affordable and teaching which had always and the educators have not
and Clean Energy (8) Decent been sticking on to a set of tailored to the “Education in
Work and Economic Growth written outdated syllabus. Emergency” through various
(9) Industry, Innovation and The learning poverty concept online platforms , and are
Infrastructure (10) Reducing starts here. Like what have compelled to adopt a system
Inequaylit (11) Sustainable been mentioned in the earlier that they are not prepared for?
Cities and Communities (12) paragraph “all children should
Responsible Consumption be able to read at the age of There is a general
and Production (13) Climate ten”, the youth representation consensus that heavy online
Action (14) Life Below doing their PG studies or even learning is far from satisfactory
Water (15) Life On Land (16) UG finals should be able to and can only go a certain
Peace, Justice, and Strong understand the real purpose distance in what attention
Institutions (17) Partnerships of their education at the age spans can tolerate. Students
for the Goals are intended to twenty three. So here ‘learning hanker to enjoy each other’s
be achieved by the year 2030. poverty among youth’ could be company during their college
World Bank results show that
53% of children in low- and
middle-income countries are
not able to read or understand
simple text by the age of ten.
This comes nearly 5 years after
the adoption of the Sustainable

Farook Institute of Management Studies 31

A Teachers Intution

studies and in many ways, needs. Different subjects and learners from economically
social gatherings, sororities, age groups require different disadvantaged background are
fraternities and clubs is the approaches to online learning. unable to access and afford
inner core of a University The use of suitable and relevant online learning. The level of
experience. It could be noticed pedagogy for online education academic performance of the
that students who are doing may depend on the expertise students is likely to drop for
their UGs final or PGs were and exposure to information the classes held for both year-
rarely be able to adequately and communications end examination and internal
transfer the knowledge and technology for both educators examination due to reduced
skills acquired in their studies and the learners. The contact hour for learners
to everyday situations. Indeed, innateyl motivated learners and lack of consultation
the learning acquired during are relativyel unaffected with teachers when facing
their professional studies is in their learning as they difficulties in learning/
rarely placed in the context need minimum supervision understanding. The situation
of real-life situations, which and guidance, while the is worse when students with
fuelled the idea that the existing vulnerable groups consisting special needs having learning
educational system itself is of students who are weak difficulties, such as hearing
boring and outdated. Recently in learning face difficulties. impairment, visual impairment
an article published by the Some academically competent and mobiylit disabilities,
Canadian Commission for
UNESCO about “Education
and COVID 19 – Challenges
and opportunities” points out
that, the pandemic has starkly
highlighted the fragility of our
education systems, even those
considered relatively stable.

Studies and research
shows that overall, close to
200 countries closed their
schools and colleges in the
spring, thereby interrupting
the education of more than 1.5
billion young people by the year
ended 2020. While adapting to
the new changes, both student
readiness and teachers needs
to be gauged and supported
accordingly. The learners with
a fixed mindset find it difficult
to adapt and adjust, whereas
the learners with a growth
mindset quickly adapt to a new
learning environment. There
is no one-size-fits-all pedagogy
for online learning. There are a
variety of subjects with varying

32 FIMS MINDORA

A Teachers Intution

on the life of the youth while The need of the hour is
to innovate and implement an
they are far away from the alternative educational system
and assessment strategies. It
normal schedule of face to face could be found out that certain
dearth such as the weakness of
interactive sessions at colleges online teaching infrastructure,
the limited exposure of
Many research or Universities. Many of these teachers to online teaching, the
studies show that information gap, technological
a lot of students at students have now taken online adaptability at both ends either
home/living space teacher or a student, non-
have undergone classes, spending additional conducive environment for
psychological and learning at home, dependency
emotional distress time on virtual platforms, which to a particular outdated system
and have been and practices implemented by
unable to engage have left children vulnerable the Universities who could
productively. The not leap with evolution of
result is increased to online exploitation. Some drastic changes happening
“learning poverty around them, the gap between
among youth”. of the students still do not industry needs and academic
outcome, equity and academic
require additional training have access to smart phones excellence in terms of higher
with support and guidance. education etc., are the main
Moreover depending on the or computers or laptops or causes of Learning poverty
duration of the lockdown among youth. So long as these
during this pandemic, any advanced such electronic deficiencies had been sorted
postponement or cancellation out and vaccinated properly
of the entire examination gadgets at home in addition to to have immuniyt in the
assessment might be a grim education sustainabiliyt the
possibility. Uncertainty about poor Internet connectivity. ‘Learning poverty’ among the
the Universyit dependent youth continues. All authorities
examinations creates panicking Mayn research studies and stakeholders involved in
situations of facing the public the higher education systems
examination as there might be show that a lot of students who had devoted their life
a wide gap between what they for the well-being of students
study and when they write the at home/living space have who constitute an extremely
examinations. Losing their important segment of the
campus placements at the right undergone psychological population, should prepare a
time add on their tension. As set of proactive measures in
all students’ assignments and and emotional distress and the higher education arena,
examinations are carried out so as to ensure the proper
from home, it is challenging have been unable to engage support for students and their
for educators to find the healthy development in these
authenticity of the work and productively. The result is ever-changing circumstances
to ensure whether the actual caused by the pandemic.
learning taking place. There increased “learning poverty
are economic, social and
psychological repercussions among youth”. We therefore

need to reflect deeply on our

education systems in light of

this unprecedented crisis. Many

international organizations,

including the Organization for

Economic Co-operation and

Development (OECD), have

called for an effort to make

education more meaningful

through revamped curricula

that are more challenging

and interesting for students.

It is therefore crucial that

the innovation and creativity

stimulated by this crisis be

leveraged to make education

systems more justified,

inclusive and resilient. There is

a fear of losing 2021 academic

year too like 2020 academic

breakdown or even more in the

coming future.

Farook Institute of Management Studies 33

A Teachers Intution

Being a Dr. Arun
Successful Velayudhan
Learner
Self-efficacy is “the belief
34 FIMS MINDORA in one’s capabilities to
organize and execute
the courses of action required
to manage prospective
situations.” Self-efficayc is
a person’s belief in his or
her ability to succeed in a
particular situation. Self-
efficacy is found to be essential
in fostering the immersion
and learning of students. A
strong sense of effectiveness in
many ways enhance personal
achievement. People with
high efficacy beliefs approach
difficult tasks not as threats to

A Teachers Intution

efficacy are not expectations

of results. Specific behavior

can lead to a specific result in

a particular situation and self-

efficacy is the belief that one

can carry out the behavior that

may result in the expected

outcome.

Self-efficayc can lead

to more involvement and

consequentyl more learning

and better performance among

educands. The more a student

is engaged, the greater the

self-efficacy, consequentially

better will be the resulting

learning and performance. So,

folks pursue things that really

interests you.

The quality of cognitive

commitment reflects the quality

of the efforts of students in the

task and the number of efforts

is a reflection of behavioral

engagement.

Students who are’’

metacognitive’’ are more

activyel and cognitivyel

involved in their study.

Metacognitive students

be avoided but as challenges. quality of human functioning. reflect on their own thinking,
Such an effective outlook Self-efficayc is not just
promotes interest and deep perceived; under certain activities and behavior, as
engagement in activities. conditions, it is what one
believe one can do with skills. well as supervise and regulate
Now how do you think self- It is the ability to coordinate
efficacy beliefs are formed? and orchestrate skills and their own learning. Persons
Self-efficacy beliefs are the talents in changing and
product of a complex self- challenging situations. Beliefs with strong beliefs in the
persuasion process that relies of self-efficacy are significant efficacy are more likely to make
on the cognitive processing of predictors of associated efforts in the face of problems
various sources of information behavior. Research has shown and continue to do a job if they
ontheefficacy thatistransmitted those intentions are influenced by possess the necessary skills.
in an active, vicarious, social a number of factors, including,
and physiological manner. but not limited to, beliefs in Persons with weaker perception
Effectiveness beliefs once efficacy. of efficayc can easiyl be
formed make a significant overcome by doubts, even if
contribution to the level and Beware… beliefs of self- thye have the skills or
knowledge to perform the task,

and they give up easily when

confronted to problems. Thus,

the magic mantra is ‘Engage

yourself to Learn successfully’.

Farook Institute of Management Studies 35

A Teachers Intution

Top Five
MOOC
Platforms
for students

Massive Open Online Technology, deliver these
Courses (MOOCs) online courses on a variety
offer accessible and of topics and at a variety of
affordable distance learning educational levels. You can
take a single class to explore
opportunities to students. deepyl into a particular
subject or take a sequence of
Many famous higher education courses to gain comprehensive
knowledge of an area of study.
institutions, including

Harvard University and the

Prof. Arun Massachusetts Institute of
Antony

36 FIMS MINDORA

A Teachers Intution

What are the best online MicroMasters programs. career services, including
platforms to take online personalized job coaching,
courses? www.edx.org resume writing guidance, and
1. Coursera LinkedIn best practices. The
3. Udemy Udacity Talent Program lets
Coursera was founded users create detailed profiles
by two Stanford University Udemy is an American and connect with major
professors, Daphne Koller employers like Google and
and Andrew Ng in 2012 massive open online course Mercedes-Benz.
with a vision of providing www.udacity.com
life-transforming learning (MOOC) provider aimed
experiences to learners around 5. LinkedIn Learning
the world. Today, Coursera is a at professional adults and A few years ago, LinkedIn
global online learning platform
that offers anyone, anywhere, students. It was founded in acquired one of the oldest
access to online courses e-learning sites called Lynda,
and degrees from leading May 2010 by Eren Bali, Gagan and transferred all content to
universities and companies. its own platform - LinkedIn
According to their website, 82 Biyani, and Oktay Caglar. Learning. The company
million learners, 100+ Fortune now offers thousands of
500 companies, and more than Udemy offers over 150,000 high-quality courses for all
6,000 campuses, businesses, levels, from beginners to
and governments come to courses in 65 languages. While advanced, covering a wide
Coursera to access world-class array of subjects, including
learning. students can take a variety of Web Development, Software
www.coursera.org Programming, Economics,
2. edX free courses, many MOOCs and Business Management.
LinkedIn Learning has a
edX is an American require a fee Topics cover 11 single monthyl subscription
massive open online course fee that gives you access
(MOOC) provider jointly broad categories, including to all the content on the
created by Harvard and MIT. platform. LinkedIn Learning
Students can access more than office productivity, health is not accredited, but most
2,500 courses from 140 higher courses offer a Certificate
education institutions covering and fitness, and photography. of Completion that you can
popular subjects like data later add to your LinkedIn
science and the humanities. Additionally, Udemy provides profile. LinkedIn Learning is
a good platform that can help
edX uses an open-source personal development you jumpstart your career or
learning system that allows achieve professional goals. If
technologists and educators to content that enables users to you are interested in joining
augment their MOOCs freely, the platform, you can do that
adding tools that support the manage stress, improve their by signing up for a 1-month
specific needs of their students. free trial.
In addition to professional self-esteem, and cultivate www.linkedin.com
certificates, learners can
earn college credits through meaningful relationships.
the MicroBachelors and
www.udemy.com

4. Udacity

Udacity, Inc. is an

American for-profit

educational organization

founded yb Sebastian

Thrun, David Stavens, and

Mike Sokolysk offering

massive open online courses.

According to Thrun, the origin

of the name Udacity comes

from the company’s desire

to be “audacious for you, the

student”. While it originally

focused on offering university-

style courses, it now focuses

more on vocational courses for

professionals. Beyond diverse

course offerings, Udacity

delivers comprehensive

Farook Institute of Management Studies 37

FMagnpu-¯scmriWpt n

Manuscript

Every line is a dream.
Each is an experience.
Turn every page,
It has everything that
Fimsians has.

3388 FFIIMMSS MMIINNDDOORRAA

MMaannuussccrriipptt

Corporate

Responsibility, Ethics, Accountability

Rushda Shirin Corporate social great responsibility towards

responsibility, ethics society. It is the obligation of

and accountability are society to fulfill it is a duty
function profitably.
the common terms which we
Now let’s look at these three
regularly use in the business
terms briefly and how it is
context. These terms are
related to business operations.
closely related to each other.
Corporate social
Why is it used in business?
responsibility (CSR) is a
As we all know that business
broad business concept. It
is a part of society. Being a
usually describes a company’s
part of society, it uses the
commitment to carry out
resources which belong to the
their business in an ethical
society. As such business have

FFaarrooookk IInnssttiittuuttee ooff MMaannaaggeemmeenntt SSttuuddiieess 3399

Manuscript

way. This means managing their business advantage and build trust with customers
processes by taking care of social, economic and employees. It can also help you achieve
and environmental impact, and considering operational cost savings, by avoiding costs of
human rights.Examples of corporate social wasted energy or unnecessary. CSR gives your
responsibility are environment management, company and your brand a positive image of a
improving working standards and conditions, reputable ethical business.
contributing to social welfare and educational
programmes, development of employee and Businesses have a responsibility towards
community relation. various groups. If the organisation does
not perform their social obligation then
Reducing environmental impact through they want to be able to operate their
different CSR initiatives, such as waste and business smoothly. Businesses have corporate
resource management, can also greatly benefit social responsibility mainly to consumers,
your business. CSR can help you improve your employees, suppliers and communities.
business performance, increase competitive
Ethics is a philosophy or discipline
concerned with what is morally good and
bad and morally right and wrong. The term is
also applied to any system or theory of moral
values or principles. It is the basic values, ideas,
beliefs, through which a person acquire either
hereditary or through their growing life or
through experience. Ethics is a part of a person
through his or her life. Ethics is very important
in business. What is business ethics? Why is
it important in today’s world? These are some
questions that you may go through.

Business ethics deal with ethics in business,
and with the constant process of optimizing
profitability in the context of what is right
and what is wrong. It is a study of appropriate
business policy and procedures and works
accordingly in the right path to acquire
profit.

Accountability is the quality of taking
personal responsibility for your decisions and
actions by sharing them with a trusted partner.
Being accountable can be as simple as making a
commitment and sharing it with another person.
For example, in business subordinates are
accountable to superiors as well as organisation
to the society likewise. Thus we can say that
accountability is a tool for growth.

In today’s environment business is growing
a very fast pace. Lots of people are coming
with the innovations which generally leads to
increased competition in the economy. In order
to survive this competition and to run profitably

40 FIMS MINDORA 2

Manuscript

“It takes 20 years to build
a reputation and five
minutes to ruin it.If you
think about that,you’ll do
things differently. “

there is certain obligations or duties each
company has to perform.

Businesses have developed a system
of social responsibility that helps in the
company environment. The social responsibility-
ethics and accountability are also important.
If they have a proper ethical values then they
would be more accountable and discharge their
responsibilities in a proper manner. CSR can
help you improve your business performance,
increase competitive advantage and build trust
with customers and employees. Perhaps most
importantly, CSR gives your company and your
brand a positive image of a reputable ethical
business.

If social responsibility, ethics and
accountability are maintained within a
company, then the employees and the
environment are held equal to company’s
growth. Maintaining social responsibility
within a company ensures the integrity of
society and environment are protected. Every
business aims at making a profit. While every
business wants to make a profit, such profit
should be made by following the basic rules of
society. Thus we can say that these three
elements are the very important part of the
business or a continuing commitment of the
business to behave ethically and contribute to
economic development while improving the
quality of life of the workforce and the
community and society at large.

Farook Institute of Management Studies 41

Manuscript

Self Confidence
is a super power

Mohammed This world, in which we live, is a very competitive one.
Shaheen P It is popularly described as a rat race, full of competent
people and the fittest of them survives. Success is not a
42 FIMS MINDORA cake walk. One has to face lots of hardships and obstacles to
taste success. The most important aspect in achieving success is
self confidence.However, people are ambitious but not confident
enough to go for it. In fact, most of them don’t know how to go
about it or are terrified to take risks in their lives.

Manuscript

Self confidence is not up. Work hard throughout and
something that can be be focused until the desired
achieved in a day or two. Let result is achieved.
us understand that we are not
born with it. It’s the situation Now, the question arises
we face, motivation from as to what are the plans/
others and self motivation strategies. At the outset, one
that make us truly confident. has to be disciplined. It is not
Hence those of us who feel easy as it sounds, but, requires
that we lack confidence, have a lot of commitment. However,
no reason to be upset. it is not impossible. Take good
care of physique as it is very
There are 3 kinds of important when it comes to
people. One, who dream big self confidence. Healthy food
but do not have any idea how habits and proper sleep are
to pursue it. The second, who very much essential. Since
are over confident and end up hard work is involved, it is
ruining their opportunities. imperative that we do not lose
Lastly, the ones who are hope or be disheartened.
confident and have talent. This
segment knows what they Knowing who you are and
want and how to move further. what your strengths are, is an
area that requires your utmost
For attaining a goal, it focus. However, it depends on
is important to strive for it how we perceive it. Everybody
and work on the strategies has flaws, but we have to shine
relentlessly. It is necessary to through them. Don’t lose hope,
make proper planning and be patient, take care of yourself
follow up. We will come and work hard. The puzzle
across ups and downs but will fall in place.
should not lose focus and give

“Manners Make the Man”

Muhammed
Shibin Shilofer

Farook Institute of Management Studies 43

Manuscript

iSmelafge

Haneena

Unfortunately, in today’s competitive to be the best. Training a 3-year old to say the
world kids are tutored right from their right answers about colours, fruits, numbers,
childhood to become a part of this non- nursery rhymes for seeking admissions in the
stop rat race in every walk of life. Whether it best schools, takes all of us one step forward in
comes to getting compliments for your own this madness. From thereon, in every walk of
children from others at a young age regarding our life we are constantly striving to be ahead
looks, behaviour, discipline, etc.; people of others in marks, sports, certificates, degrees,
unconsciously involve children in this urge jobs, making money and also in looks and social

44 FIMS MINDORA

What do you believe Manuscript
people think about you?
self image and the impression they create on
others. A person’s self-image can be defined
as the answer to this question “What do you
believe people think about you?” Self-image of
a person can be how the individual sees himself
or herself or how others see the individual or
how the individual perceives others see him or
her.

The image a person project is strong
force that influences people’s perception.

Surumi
Shajahan

“Never Wait For The
Right Moment To Change
Your Life, Accept This
Moment As Your Turning
Point, Work Hard For
Your Dream Come True.”

acceptance.
Competition may not be bad, but it has taken
the fun out of living. From simple things like
singing and dancing or even cooking, which
one would engage in for self- satisfaction, is
now being seen as a form of competition.

In the competition, if one wants to shine
out like a diamond, one has to manage one’s

Farook Institute of Management Studies 45

Manuscript

Shafeeque

Significance of team
leader to manage and
motivate team members
while facing challenges
are supreme

4466 FFIIMMSS MMIINNDDOORRAA 8

Manuscript

This is a worth-watch are the teams of engineers and suffering and that the mining
movie for a management rescuers working day and night company was cleared of any
student. This movie to bore down the height of two negligence, a judgment the
shows the significance of Empire State buildings (more film emphatically challenges.
a team leader and how to than 2,000 feet at 94 degrees) We also learn that the 33,
manage and motivate our team without any idea if anyone whose real-life faces fill the
members when challenges is still alive. The mission is screen at the very end, “remain
arise also the movie shows championed by Minister of brothers to this day.”
efficient utilization of the Mines Laurence Golborne There is plenty of drama
resources dramatically. (Rodrigo Santoro). and suspense in this true-
life story, but the screenplay
Based on a true story in The film gains some relies too heavily on
2010, a century-old Chilean clarity at the end and delivers a formula and is swathed in
mine collapses, leaving 33 strong and timely moral. “God Hollywood sentimentality.
workers stuck underground was with us,” the miners write The performances are uneven,
with little hope of escape. on the wall of their refuge as while some actors are simply
As the families fret and they prepare to return to the miscast. Though the lighting,
politicians’ bicker, a rescue sunlight, and at several points, camerawork, and music are
operation begins. Antonio the movie emphasizes the noteworthy, you hardly feel
Banderas plays the trapped importance of religion in their the stifling hopelessness that
miners’ leader in a big-hearted, lives. This seems like a faith- is bound to have affected the
good-natured treatment of the inflected movie for the age mental state of at least a few
rescue of a Latin American populist of the men. In the end, it’s
pope, a parable of spiritual the news story that remains
Based on the book Deep endurance with an eye on with you rather than its
Down Dark by Hector Tobar, social and economic iniquities. commercialized cinematic
written by Jose Rivera and Before the credits roll, we dramatization.
directed by Patricia Riggen, learn that the miners were
The 33 was filmed on location never compensated for their
in the Atacama Desert and
within two real Colombian
mines. This is a compelling
story of the triumph of the
will, resilience, teamwork,
and the psychological effects
of being stuck underground
without food or the assurance
of making it out alive.
This is as much a story about
survival and hanging on to
a fine thread of hope as it is
about the families above the
ground, who never give up
and relentlessly pressurize the
government. Juliette Binoche
plays a sister determined to
rescue her brother. Then there

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NFTs the Shibin
Future of
Modern art?

In 2008, Satoshi Nakamoto non-fungible) and therefore
appeared online to propose they essentially function as
a cryptic idea for the collector’s items in the form
first entirely-digital form of of a JPG file, for example.
currency: bitcoin. Over a The information stored inside
decade later, musicians, digital these files (art, music, videos,
artists and filmmakers are now etc.) gives non-fungible tokens
trying to apply the technology value, so they can be bought
at the core of cryptocurrencies and sold like traditional
to transform the way artists forms of art. Each NFT is
can sell their work. connected to a blockchain, an
unhackable digital spreadsheet
NFTs are unique tokens that certifies the authenticity
that certify ownership of of each transaction, so it is
digital assets. This information impossible for individuals to
is stored on a blockchain: a pass off copied files as NFTs.
shared ledger that would be
maintained by thousands of Over the past few weeks,
computers across the world non-fungible tokens have
and therefore, can’t be forged. grown in popularity after
In theory, there is no restriction buyers flooded the unregulated
as to what can be tokenised. market with billions of dollars
Twitter CEO Jack Dorsey sold in hopes of striking it rich.
the first tweet ever sent out for Beeple, a digital artist, recently
an eye-watering $2.9 million. sold a piece of artwork in the
These “collectable” digital form of a JPEG file for a record
assets may take the form of $69.3 million at an auction.
of online art or music files. CEOs have raised millions
Each NFT is unique (hence, for charity auctions by selling

48 FIMS MINDORA

The concept of NFTs itself is Manuscript
intriguing. A piece of traditional
art is bought because it NFTs. A buyer resold an NFT
is unique, but an NFT is for over three times its original
valuable simply because of price. The high demand for
its uniqueness. Non-fungible non-fungible tokens is based
tokens can also be extremely on the idea that online songs
helpful for digital artists. are valuable simply because
they are exclusive.

However, NFTs have
been highly controversial
lately as counterfeit NFTs
have become increasingly
common. Non-fungible tokens
have revolutionized the art
industry—and plagiarism.

The concept of NFTs
itself is intriguing. A piece
of traditional art is bought
because it is unique, but an NFT
is valuable simply because of
its uniqueness. Non-fungible
tokens can also be extremely
helpful for digital artists. Many
people have attempted to profit
off of their talent through
monetization on social media
or with commissions, so in a
way, NFTs are just a new spin
on old practices.

On the other hand,
though, consumers might react
differently to NFTs. People
are used to digital work being
accessible to everyone on
the Internet. Traditionally, if
digital art is posted online, it
can easily be shared, saved
and downloaded. There is not
a strong sense of ownership
because everyone can use
it easily. Now, with NFTs,
there is a way to give digital
art a sense of uniqueness. The
ownership factor is entirely
based in a social context.
The entire appeal of these

Farook Institute of Management Studies 49

Manuscript

token is about ownership and that relevant considering that annually. The environmental
exclusivity. This could cause cost of NFTs is not sustainable.
even more people to create they now own the one-of-a-kind
programs that turn an artist’s Nyan Cat image. Perhaps There is a lot of potential
work into digital objects to be another issue surrounding the for the cryptoart market in
sold to someone else. currency will sound more the art industry. However,
pressing: NFTs require many changes would need to
Most of the digital art that incredibly high energy be made. The market needs
is posted on the internet is free consumption. to be regulated. Currently,
and accessible to everyone. there is no rule deciding who
Some people are copying free According to a Harvard can create NFTs and who
art from the internet to sell study, increasing carbon cannot. This enables people to
them as NFTs. Once the new dioxide emissions from plagiarize the works of artists
owner of the file has made the Bitcoin mining alone could and sell them for a lower price.
purchase, the original artist’s lead to a 2 degrees Celsius To avoid this issue, there must
free work is considered to be increase in global mean be a way to verify that the
counterfeit. NFTs not only average temperatures within piece was bought before it is
take away profits from online 30 years. If this is true for placed back on the market.
artists — they also rob them of crypto currency, what does that
their art ownership. mean for crypto art? The Block Additionally, researchers
chain on which NFTs run uses need to find a more
To many, this threat isn’t about as much energy as the environmentally friendly
entire country of Ireland way to run the NFT system.
There is no justification for
destroying environmental
conservation efforts just for the
sake of gambling on artwork
that might be plagiarized. The
minting and selling process of
cryptoart is not at all respectful
of our global energy supply,
and that needs to change before
this practice can continue.

I appreciate art. I believe
that it has a tremendous impact
on all cultures around the
world. It’s fantastic that a new
method has been developed for
artists to share their talents, but
the current state of cryptoart
just isn’t sustainable. If the
non-fungible token market
were to be reconstructed, it
could completely redefine the
way art plays a role in our
society. Until then, buyers
should commission their local
artists instead.

50 FIMS MINDORA