MINDORA FIMS MAGAZINE

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Libra in
Crypto
World

Muhammad What is Libra? anywhere, at the click of a
Fuad C.K Facebook has unveiled button. One of Libra’s main
goals is to reach the 1.7 billion
plans for its crypto worldwide who don’t have
currency. While you won’t be access to the banking system.
able to use it until 2020, here So it’s like a bitcoin?
are 5 things to know about Kind of like bit coin, it’s built
Libra. on a blockchain. But unlike
bit coin, Libra will be backed
Libra is a crypto currency
designed to be sent to anyone,

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by several international its privacy issues but Calibre dollar—specifically to “a
currencies and its value is being set up as a separate market-value basket of several
will be directly tied to those company from Facebook. trusted currencies,” says
currencies. That means unlike And Facebook said it will Wired. That’s one of several
bitcoin, its value will remain not combine user data with ways that Libra will try to
fairly stable. Another big its other apps. And Libra will avoid the weird, scummy,
difference: Libra will have be able to be stored in other gambling vibe of bit coin
low transaction fees. digital wallet apps built by and other crypto currencies.
How can I get Libra? other companies that have This isn’t a coin that you buy
nothing to do with Facebook. because you think it will grow
You’ll have to download How does it work? 100 times as valuable. It’s
a digital wallet that accepts more like exchanging dollars
Libra. You then buy Libra by Libra is an upcoming for the corresponding value
transferring money from a bank digital currency that users can of Euros.
account, or another financial access through apps and use Who made it?
account, like Facebook who to pay for things or to send
is releasing a digital wallet. money to each other. In that The new coin and its
But Libra was created so any way, it’s a lot like PayPal and underlying code are controlled
company could build a wallet Venom. But unlike PayPal by the Libra Association,
and accept the coin. and Venom, Libra is largely a 28-partner consortium of
Where will I use it? aimed at people without bank companies and foundations,
with Facebook as the driving
“It takes 20 years to build a reputation force.
and five minutes to ruin it.If you think
about that,you’ll do things differently.” Founding partners include
eBay, PayPal, Vodafone,
Users will be able to accounts. Spotify, several investment
send Libra to any person To keep and exchange firms and crypto currency
or business that has a Libra companies, and a few non-
wallet. Facebook has already Libra, you’ll need to use a profits. Each partner gets
partnered with companies like “wallet”: an app that might be a vote on group decisions.
VISA, PayPal, eBay, UBER, integrated into existing apps, Each partner invested at least
Spottily. But details are scarce the same way PayPal or Apple $10 million, partly to build a
on how these partners will Pay is integrated into other reserve of fiat currency (that
integrate the coin into their apps. The current plan is to let is, regular dollars) to exchange
businesses. many developers make their for Libra.
Should I worried about my own wallets.
privacy? Facebook is one partner.
Unlike Bit coin, Libra’s Calibre, its wholly-owned
We know Facebook has value is tied to a government- spinoff company, is another.
issued currency like the The association hopes to
add more partners over time,
to further decentralize the
currency and lower their
control over it—while also
building faith in the currency
as something bigger and “more
real” than Floozy or airline
miles or Disney Dollars.

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Can NIFTY50
Hit 16000 by
2021 end?

That’s a big question, fund inflows, and global Adil
NSE Nifty 50 has more markets which were very
than doubled from the much supportive for the nifty
lows of March 2020, hitting and much more the quarterly
a record high of 15,432 BY banking results which are
February 2021 and then very much improved while
corrected to 14150 ranges and comparing the previous ones
from there it recovered and and have given a big movement
is trading above 15150. The for banking sectors.
rally has been fueled by Union
Budget optimism, foreign The following chart above
shows the direction of the nifty

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India can grow with
16 per cent CAGR for
the next 20 years.
Experts believe
that such a growth
momentum can be
achieved as the
Indian economy is
under the transition
phase.

50 index from march 2020 to targets. “Equities are expected “predictions are difficult to
MAY 2021 within a limited to perform well over the next make, especially about the
span of time it have been able decade in India along with future.”
to recover .which is a big corporate earnings expected to
growth for different companies grow above 15 per cent and EPS However, for most things
involved in different sectors of Indian bourses set to move in life we have to plan for
which constitute the nifty 50. higher, pushing the valuations the future and estimate many
So, based on the assumption to these levels”. Markets are things about it. Analysts are
of strong economic growth, currently buoyant and there banking on the fact that FIIs
bounce back in corporate is still plenty of room for a will continue to pour money as
earnings to double digits and sustained bull-run on the back the economy improves retail
revival in investment cycle, of improving macroeconomic investors will be back to the
the Nifty and the Sensex can fundamentals supported by equity markets and corporate
reach these levels which look pro-growth policies by the earnings will likely grow
more like a tall task. Mode government. by about 16 per cent annually.
“One should keep in mind that
When asked about the India can grow with 16 this is an estimate and cannot be
targets are they working with per cent CAGR for the next viewed in isolation. There are
for the next 15 years, most 20 years. Experts believe that a lot of implicit assumptions
analysts agreed that the bull such a growth momentum on which it is based. However,
run is here to say, but said there can be achieved as the Indian if some of those assumptions
are caveats and assumptions economy is under the transition don’t turn out as expected in
which needs to get fulfilled first phase. Investors should keep the future, then of course the
before we can achieve these in mind a famous saying that estimate might be off-track,”

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Cyber Security
And Business

Thasneem

Every year marks another
“worst year ever” for
cyber attacks around
the world.Technology over the
past few decades has become
an increasingly integral aspect

of the workplace. The use of
the internet has made people
and organizations vulnerable to
outside attacks. Indeed, cyber
issues mainly affect information
systems with different types of
malicious attacks such as
spyware, virus, social
engineering etc.

However, it’s not just

big businesses to worry about
cyber security. No business is
too small to be at risk of a
cyber security attack, it does
happen to small to medium
businesses too.
What is cyber security?

The term cyber security
is used to refer to the security
offered through online
services to protect your online
information. Cyber security
and information security
differs only in responses
and prevention. With an

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increasing amount of people 2. PHISHING ATTACKS
gettingconnectedtotheinternet, Phishing is the practice Man in the middle attacks,
the security threats that cause
massive harm are increasing of sending fraudulent also known as eavesdropping
also. communications that appear attacks, occur when attackers
Why is Cyber security to come from a reputable insert themselves into a two-
important? source, usually through party transaction. Once the
email. The goal is to steal attackers interrupt the traffic,
Our world today is ruled sensitive data like credit they can filter and steal data.
by technology and we depend card and login information 4. BOTNET
on it for everything in our or to install malware on the
life. From booking a ticket victim’s machine. Phishing Botnets are the millions of
to catching up with an old friend, is an increasingly common systems infected with malware
technology plays an important cyberthreat. under hacker control to carry
role in it. i) On unsecured public Wi-Fi, out DDoS attacks.
attackers can insert themselves These bots or zombie systems
Along with physical between a visitor’s device are used to carry out attacks
commercial security, it has and the network. Without against the target systems,
steadily become an important knowing, the visitor passes often overwhelming the target
part of businesses industry. all information through the system’s bandwidth and
Cyber Security is necessary attacker. processing capabilities. These
since it helps in securing ii) Once the malware has DDoS attacks are difficult
data from threats such as breached a device, an attacker to trace because botnets are
data theft or misuse, also can install software to process located in differing geographic
safeguards your system from all of the victim’s information. locations.
viruses. Computer networks 3.MAN IN THE MIDDLE 5.PASSWORD ATTACK
have always been the target
of criminals, and it is Because passwords are
likely that the danger of
cyber security breaches will
only increase in the future
as these networks expand,
buttherearesensibleprecautions
that organisations can take
to minimise losses from
those who seek to do
harm.
Types of cyber attacks:
1.MALWARE

Malware is a term
used to describe malicious
software, including spyware,
ransomware, viruses, and
worms. Malware breaches
a network through a
vulnerability, typically when
a user clicks a dangerous link
or email attachment that then
installs risky software.

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away from the office, and

encrypt sensitive data about the

organization and its customers.

Invest in data loss protection

software and use two-factor

authentication where possible.

Secure your Internet

connection – Use and regularly

update antivirus software and

antispyware on all computers.

Automate patch deployments

across your organization, use a

firewall, encrypt data in transit,

and hide your Wi-Fi network.

Protect all pages on your

public-facing websites.

Create a continuity plan

– A continuity plan ensures

that nature, accidents,

and technological or attack-

the most commonly used Create a contingency plan related emergencies. Business
mechanism to authenticate
users to an information - Establish security practices functions can continue to be
system, obtaining passwords is
a common and effective attack and policies to protect your performed during a wide range
approach. Access to a person’s
password can be obtained by organization’s sensitive of emergencies.
looking around the person’s
desk, ‘‘sniffing’’the connection information and its employees, Even large organizations
to the network to acquire
unencrypted passwords, using patrons, and stakeholders. with top talent and
social engineering, gaining
access to a password database Educate employees – significant resources
or outright guessing. The
last approach can be done in Make sure that employees devoted to cybersecurity
either a random or systematic
manner: are routinely educated about have suffered major
CYBER TIPS FOR
BUSINESS new and emerging cyber cybersecurity compromises,

Assess risk and identify threats and how to protect and organizations that do not
weaknesses – If your sensitive
information is linked to the your organization’s data. have such levels of talent or
Internet, then make sure you
understand how it’s being Hold them accountable to the resources face even greater
protected.
Internet security policies and challenges. More highly skilled

procedures, and require that workers in cybersecurity

they use strong passwords and roles would help the nation

regularly change them. respond more robustly to

Back up critical the cybersecurity problems

information – Establish a it faces. All organizations

schedule to perform critical need to understand their

data backups to ensure that threat environment and the

critical data is not lost in risks they face, address their

the event of a cyber attack cybersecurity problems, and

or natural disaster. Store all hire the most appropriate

backups in remote locations people to do that work.

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The Evolution of
The Automobile
Industry in India

Rasheed

The automotive
industry in India is
the sixth largest in
the world

This independence encouraging the manufacturing
day let’s visit some of automobiles. Before that,
historic moments of cars were imported directly.
the automobile industry in
India. Sneak peek at how the • 1930s - India was an importer
automobile industry evolved.
of automobiles.
The world’s first car was
invented by Carl Benz. It’s gas • 1940s - The Indian
powered three wheel motor
car. He applied for a pattend automobile industry started
on Jan 29 1886. The first car
that plied on Indian roads it’s own manufacturing unit.
was as early as 1897 and the
first Indian to own a car in • 1950s - Tremendous trade
1901 was Jamshedji Tata. It
was in 1942, before India’s restrictions could not boost
independence that Hindusthan
Motors manufactured the first the automobile industry.
automobile in India.Soon
after India’s independence, • 1960-80 - The market
the Government of India
tried to boost the sector by was largely dominated by

Hindusthan Motors, with the

Ambassador model.

• 1983 - Maruti came into the

competition.

The automobile sector

formally came into being in

the year 1952 when the

Government appointed its first

tariff commission with the aim

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of indigenizing this industry.
The year 1952 also marked the
introduction of passenger cars
in the country. Manufacturers
like Hindustan Motors, Premier
Automobiles and Standard
Motors came into the limelight.
Even SUV’s started being
manufactured by Mahindra
and Mahindra, Bajaj, Standard
Motors, etc. Cumbersome and
medium commercial vehicles
were made by 7 manufacturers
which included Ashok Motors,
Simpsons and Co., Premier
Motors and more. Two-
wheeler vehicles like scooters,
motor bikes or mopeds were
manufactured by Bajaj Auto,
Escorts Group, Royal Enfield,
Automobiles Product of India,
Ideal Jawa, etc.

• 1984-91 - The Govt. of India

started promoting the automobile
industry;
DelhiAuto Expo was established.

• 1991 - The year of Liberalisation

and the opening up of FDI.

• 1996 - The merger of Maruti

and Suzuki swept the market
with a 60% market share.

• 2000 - Almost all major car

companies expanded their
presence in India by establishing
manufacturing units.

• 2009 - India emerged as the

4th largest exporter of passenger
cars after Japan, South Korea
and Thailand.

• 2011 - India became the 6th

largest car manufacturer in the
world. India is Asia’s 2nd largest
two-wheeler manufacturer.

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Did someone
Smile at you
Today?

Harshid

Yeah! I would like to things around. Oh sorry ! It’s do something unaware of what
put forth this question not you alone, but us. It is not you are doing.. in fact they are
to each one of you in fact your fault. You have just all important and it doesn’t
spending time to read this piece been a part of it.All we need affect the ability to think and
of article. “Did” someone smile to do is run along and win this take decisions. So my friends,
at you today? Can anyone of unknown race. Isn’t it? How it is high time, put your head
you make a count of more than sad! This is what we are all fed up, face the world, smile
20 in that case? No? Yeah ! 20 up with?. at people and build relations.
is too high a count. Just a smile.
But behind all these, lie
Never mind. It is not your the wicked business minds A healthy smile at people
fault. Gone are the days when of people. We are confined crossing you can work
people used to find time to stop to this well-defined business- miracles in their lives, And
at someone passing -by, greet world. They provide us with mind you, before you ask
them, shake hands with them free internet connectivity, yourself, “Did someone smile
and then move on. Hard to Wi-Fi. All these facilities at me today? remember the
see that, right? As mentioned are meant just to keep you good old saying, “as you sow,
before, it is not your fault. All people infiltrated and engaged; so shall you reap”. Before you
of us are in a race chasing some someone is going to give you a expect smiles to be bestowed
‘xyz’, that you find important free-connection free of cost ? upon you, make sure that you
in your perspective. Well, as stupid!. smile at anyone today and try
it was always, it is a world to make an infinite count of it.
of “survival of the fittest”. The future of our nation
is in your hands. But, are And what’s wrong? If you
We are so engaged, so you free enough to think? So smile, you can make the worst
busy that we don’t have time engaged.... so engaged that you day of someone the best day.
to take our eyes “off” the forget the ones whom you need
smart phones and smile at the most, so engaged that you THINK ABOUT IT!

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Bring out the Manuscript
Best Leader Bushra
In you!! Aboobacker

“A LEADER IS ONE
WHO KNOWS THE
WAY, GOES THE WAY
AND SHOWS THE
WAY”

JOHN C. MAXWELL

Aleader is someone office and delegate tasks, good leader can impact the
who understands but there is more to effective success of your team, your
human nature and leadership than that. ‘What organization and yourself, lets
makes you a good leader?’ outline some of the qualities
takes all advantage of his Being a great leader within the that a leader needs to possess.
organization requires certain The most important traits are
understanding. He inspires qualities that allow you to confidence and responsibility,
effectively communicate, confidence and responsibility
positive, incremental change relate to and motivate your are two sides of a coin, when
followers or team to be the it comes to leadership. A good
by empowering those around best. The more effective leader is doing everything
you are as a leader, the more confidently and encourages
him to work towards common effective those you lead will this confidence in others. He
be. or she cheers up people and
objectives. We are often make them feel that they are
Learning how to be a
looking for an answer to the

question, ‘Is a leader born this

way?’ There is a leader inside

everyone, and he wants to be

awakened and bloom.

Anyone can sit in a corner

23 FFaarrooookk IInnssttiittuuttee ooff MMaannaaggeemmeenntt SSttuuddiieess 6611

MMaannuussccrriipptt

needed, and they are doing about personal qualities but people, from the employees
well. Though, a confident also about management skills to the executives in leadership
but non-responsible person is such as research, problem- position.
likely to get the whole team in solving, forecasting etc.
trouble. Everyone can fail. In Therefore, analytical skills are Many of us know what
case of failure, a responsible essential. A good leader can we need to do to be better
leader should look for ways to see the situation a whole and leaders, but sometimes we fail
come out instead of blaming divide it into subsections to act. Being a great leader
others. and delegate to the team requires constant personal and
members. professional development,
Honesty is another regular transparent feedback
important quality. A good Communication skills from the team, self-reflection
leader should not be afraid of create a leader along and taking action on feedback
with analytical ones. received.
admitting their own mistakes. Communicating well allows
If he wants to achieve respect you to express your ideas, There are many more
and trust from his followers, create and maintain a good qualities good leader must
he needs to be honest. He relationship, inspire people know, Great leaders are
set a strong example with and present new opportunities. rarely satisfied with their
his honesty to inspire his It is necessary to know how to performance, and they always
followers. communicate with different try to improve themselves.

Leadership is not only

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For a
Reason

Sailal

People always come into your life for a the experience of peace or make you laugh.They
reason, a season of a lifetime.When may teach you something you have never done.
you figure out which it is, you They usually give you an unbelievable amount
know exactly what to do. of joy. Believe it! It is real!But,only for aseason
When someone is in your life for a ,and as spring turns to summer and summer
reason ,it is usually to meet a need you have to fall,the season eventually ends.
expressed outwardly or inwardly.They have
come to assist you through a difficulty or to Lifetime, relationships teach you a lifetime
provide you with guidance and support,to aid of lessons those things you must build upon
you physically,emotionally,or even spiritually. in order to have a solid emotional foundation.
They may seem like a godsend to you.They are Your job is to accept the lesson, love the person
there for a reason you need them to be.Then, put what you have learned to use in all other
without any wrong doing at your convenient relationships areas in your life.It is said that love
time,this person will say or do something to is blind but friendship is clairvoyant.THANK
bring the relationship to end.Sometimes they YOU FOR BEING PART OF MY LIFE..!
die,sometimes they just walk away.Sometimes
they act up or out &force you to take a stand.

What we must realize is that our need has

been met. Our desire is fulfilled; their work
is done. The prayeryou sentup hasbeen answered
and it is now time to move on.

When people come into your life for a
reason, it is because your turns have come to
share.Grow or learn.They may bring you are

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The Emergence
Of Instagram
Business

Farhan Today, Instagram is one users it has turned out to
Haris of the most popular be one of the most popular
social media apps in the platforms for business due to
world, seeing around 1 billion its increasing growth. From
active users. Even though it the smaller mom and pop
started out as a photo sharing shops to entrepreneurs to the
platform for individuals, it larger well-known companies
slowly started to become a around the world, Instagram
global platform for some of is a place for all. Around 60%
the world’s largest brands and of the world’s top brands
celebrities alike. With over use Instagram for marketing
600 million daily Instagram their products. From fashion

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tycoons like Nike, Victoria’s Smaller businesses with no
Secret, Chanel to auto industry real store or outlet can just
leaders like BMW, Mercedes start out an Instagram page
Benz, Lamborghini everyone and sell their products through
has their share of Instagram it which makes it far more
followers. As these are brands cost- efficient and easier.
who have already had their
place in the business world your online store. Instagram. Companies and
it is smaller businesses that More features like brands often use influencers
started out through Instagram with a big following to
that has really turned up as a Instagram Insights and promote their products and
new trend now. Instagram Ads also make brands by collaborating
it easier to monitor one’s with them. Companies use a
People around the world marketing strategies. With third party to advertise their
have started getting used to these services, it’s simple for a products, meaning that they
the idea of using Instagram business to attract actual sales pay influencers to have their
for shopping as it is an easier from the site. A staggering 72% products featured in one or
and less time-consuming way of Instagram users reported several posts on Instagram.
than shopping from other purchasing products through
platforms and going to stores the social media platform at The higher the number of
in real. Smaller businesses least once – the results are followers someone has, the
with no real store or outlet hard to ignore. more people are reached when
can just start out an Instagram posting a sponsored picture.
page and sell their products Another interesting part of To be suitable for advertising
through it which makes it far the Instagram business world for a company, someone has
more cost- efficient and easier. is the Instagram influencers. to have an attitude and identity
Instagram has evolved over In today’s digital world, being that goes well with the brand.
the years to enable on-platform an Instagram influencer is a
e-commerce sales. career for many. According Expressing your business
to Urban Dictionary, an values and telling the story
Today, there is a greater influencer is “a person with of your brand in social media
emphasis on making money the ability to influence terms on a social network
through product placement. potential buyers of a product like Instagram, can be an
The latest update is the or service by promoting or invigorating experience for
Shop tab, which is located recommending the items on your company. It requires
prominently on Instagram’s social media”. energy and persistence, and
home dock and allows users can be frustrating at times. But
to discover and purchase To be an influencer, in the long run, it is likely to pay
from brands directly through someone has to have a big off. In the meantime, you are
Instagram. Instagram also network of followers that guaranteed to have some fun,
offers shoppable posts, which can be influenced. These and to evolve your business
allow businesses to add influencers post pictures of understanding through the
tags to the products in their their lives, their creative sides, lens of social media.
photos with links that include their fashion preferences
a product description, price and create fan followers on
and the ability to “shop now,”
which will lead the user to

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Muhammed
Jazeel

Beginner’s many SERPs. Organic traffic
Guide to is any traffic that you don’t
SEO have to pay for.White Hat
SEO will help you to get more
SEO stands for search can have a material impact on organic traffic to a website.
engine optimization. your bottom line. Then the white hat SEO has
It is a technique used What goes into SEO? two methods.
to increase the visibility of a 1.On Page Optimization:
website on a search engines Quality of traffic: You can
result page. And also SEO will attract all the visitors in the • Keyword Analysis.
help you to get more organic world, but if they’re coming to • Tag Optimization.
traffic to a website and Brand your site because Google tells • URL.
awareness of your Business. them you’re a resource for • Favicon icon.
SEO is a fundamental part Apple computers when • Canonicalization.
of digital marketing because you’re a farmer selling apples, • Doctype.
people conduct trillions of that is not quality traffic. • CSS & Javascript
searches every year, often Instead, you want to attract • file Optimization.
with commercial intent visitors who are genuinely • W3 school validation.
to find information about interested in the products that • Sitemap file creation.
products and services. Search you offer. • Robot.txt file.
is often the primary source of • Content Optimization.
digital traffic for brands and Quantity of traffic: Once • Conversion form.
complements other marketing you have the right people
channels. Greater visibility clicking through from those 2. Off Page Optimization:
and ranking higher in search search engine results pages
results than your competition (SERPs), more traffic is better. • Page Rank.
• Directory Submission.
Organic results: Ads make • Blogging.
up a significant portion of • Blog commenting.
• Forum Marketing.
• Social Bookmarking.
• Photo sharing.
• Video marketing.
• Business Review.
• Local listing.
• Article submission.
• Question-Answer sites.
• CSS submission.
• Press Release.

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The Value
Of a Smile

Shoaib The value of a smile is hopeless and defeated.
Mohammed priceless, yet it is the A smile is vulnerable that
cheapest,easiest, most
rewarding and most sincere it can’t be thought, begged,
gift to anyone that crosses borrowed or taken away
your path. A smile makes a against your will. You have to
person’s day,anybody’s day, be willing to give a smile away
even a stranger’s day. A smile before it can do anyone else
is infectious. Start infecting any good.
people with your smile today.
So if someone is too
A smile is nature’s best tired or gumpy to flash you
antidote for discouragement. a smile,let him have one of
It brings rest to the weary yours anyway. Nobody needs
sunshine to those who are sad a smile as much as the person
and hope to those who are who has none to give.

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Healthy working space with perks such
Snacking
as the clothing of our choice,
Karthik As we all know that the benefits of being at home
Shyamsundar we are going through more can extend to emotional
tough times , we are well- being and even
home bound during these productivity.
days because of the pandemic
situation.Work from home “More opportunities to
has been playing a major stay home means greater
role amidst this situation. at home social bonding
Work from home has made for some,” but the lack of
us comfortable in our own scheduled work time will take
away from leisure time and as
is, people are socializing less
with outside people, which can
cause mental health issues. In
addition to the effect on mental
health isolation and sedentary
lifestyle also contribute to
weight gain and obesity. In
some cases lack of workplace
related health services might
allow preexisting health issues
to get worse.

There are few measures
we can take to solve this
issue by taking in a few simple
changes in our diet. Here are
few healthy snacking options
to munch on without adding
any extra calories
- Fruits
- Greek yogurt
- Apple with peanut butter
- Hard boiled eggs
- Protein bars
- Protein shakes
- Overnight oatmeal
- Bowl of salad’s
- Sprouts
- Roasted nuts

These are some diet
changes that we can follow
for better health during these
tough times.
Stay strong, we’ll get through
this.

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Happy World
Environment
Day

Muhammed You’re murdered every
Farsad day and your children
die a thousand deaths
but Happy World Environment feel better, and Happy World
Day. Environment Day!
We’re magicians somewhat
We just desecrated your like Mandrake – we turn
lands but Happy World forests into deserts and ice
Environment Day. With a into water. Happy World
laced pineapple, we just Environment Day?
blasted a mother with her child
into nothingness but Happy But don’t think we don’t
World Environment Day. care. We cut trees to hold
placards that say ‘SAVE THE
We dried up the Arab Sea TREES’.
and made our water bodies a
solidified history but Happy We write poems like these
World Environment Day. so you see we do care. We
laugh at those who worship
We just signed a treaty trees. Do they even know
to save you so you better how to say Happy World
Environment Day? We’re like
thank us. And the prodigal son, just hope we
Happy World return
Environment to you. If not, we’ll keep saying
Day. “Happy World Environment
Day.’’
We
have big
guns and toys
and with that, we
drill holes into you,
but Happy World
Environment Day.
We just killed
your children for
our clothes and bags,
but they died a noble
death - if that makes you

31 FFaarrooookk IInnssttiittuuttee ooff MMaannaaggeemmeenntt SSttuuddiieess 6699

Manuscript

Inevitable Sharukh
Flame

Fire... one of the most anywhere, as much in human experience, desire, patience..
powerful things in the mind. Our retaliation, love, instead of iron, make a sharper
world, in the light of Hate, desire... are the several brain.Garner experience to
science; the globe were full dimensions of it. improve the strength of your
weapon.It can help us to
on fire then it transformed into The burning fire in survive.
biosphere .Indeed, some times a human’s mind leads to
fire can destroy, some times survive... survive his on way.. Don’t let the fire down
creates new. Primitives needs weapons by inferiority complex.like
for survival, For a sharper water.. don’t let the fire out
The life of primitives weapon has important iron as
changed by the invention of much as fire, like that now we the blaze by a superiority
fire... now it leads to weapons. need sharper weapon but not complex. Maintain it, you will
But I strongly believe that, We by iron.We have to burn our achieve success.
can’t find the presence of fire

7700 FFIIMMSS MMIINNDDOORRAA

Seeking Manuscript
God
He continued his journey
Keerthi Extremely desolate area...
surrounded by barren land
Did you know the church of tea and poured it from one and torn apart in a
the parish is located on the glass to another... Way that makes it seem
eastside. Ash is black dry lips uninhabited....
Ask there... warmed, his thick white The smell of hot air wafted
Asked. Not there. eye brows and wrinkled everywhere. He frowned
Candles are lit in front and forehead dropped slowly... and looked up at the
some people are knocking He gave the money to the sky....
there. tea shop owner with a Will my end happen
There will be no other light trembling hand and left.... without seeing you...Where
than the light of a candle.... He set out in search of are you?....The throat is
I was not only there, I another place.The 80-year- Dry and the nerves are
asked Everywhere... old had difficulty walking. tightening. The speed of the
I’m tired. He walked slowly...the eye heartbeat also
In some places it is balls moved with a sense of increased...The eye lids
bought with money. Then, purpose and Walked fast... were close to the eyes,
worshiping with flowers When the sun is burning... ready to see death.
And garlands... Aloud voice pierced his At that moment as mile
He says he has nothing ear... came into his eyes. It was a
under control. But some He said with a smirk :Call... girl. Her laughter
people buy him for No one is going to hear it... Was a kind of feelings he
money... It was being banked at a never got from anywhere
The tea shop owner listened mosque across the street. else. Her eyes were
intently to what he had to And so many calls.... shining....
say...and then A drop of tears fell on my The girl who was carrying
Excitedly stretched out the cheek... water from a distance
poured the jug of water
That was sitting next to her
towards him. He excitedly
stretched out his
Hand and drank it. then
clasped his hand..
She smiled a little and
walked back to fetch
water...He stared at her
Without blinking. She hid
away....he happily said
“God”...

33 FFaarrooookk IInnssttiittuuttee ooff MMaannaaggeemmeenntt SSttuuddiieess 7711

Manuscript Lost in
Dreams
Mohammed
Ansaf Can I connect? Can I, can I connect?
From the depths of my mind to my soul, reconnect
72 FIMS MINDORA In my dreams, you and I intersect
You bring affection, peace and respect
And when it ricochets, yes it reflects
It’s just another complex, universe effect
Here marks the brand new intellect
To provoke deep thoughts and keep you and I connected
Seasons change, but I stay the same
Time flies by, well I’m still remaining
I think I’m trapped in a game
Well, I don’t know
Seasons change, but we stay the same
Time flies by, well we’re still remaining
I think we’re trapped in a maze
Well, I don’t know
Can I wake, wake up?
Can I wake, wake up?
As we lie asleep, lost in dreams
Feeling like we are being caught in between two worlds
Different, two different places
One that’s familiar, others hard to explain but
We can pick on any theme
I can follow you, and then well you can follow me
Fall from the clouds, like the rain drops
Until we see the sunrise, and our world stops
And our world stops
Seasons change, but I stay the same
Time flies by, well I’m still remaining
I think I’m trapped in a game
Well, I don’t know
Seasons change, but we stay the same
Time flies by, well we’re still remaining
I think we’re trapped in a maze
Well, I don’t know
Can I wake, wake up?
Can I wake, wake up?

Manuscript

TAhweaSiptrFionrg Anagha
Sudheer

One by one the leaves fell, Days won’t lack much under the
Marking the beginning of fall, Beautiful clouds,
The land looked like a graveyard. There comes fogs and mists
There was no bird chirping In some minds that evil things in me
It was time for hibernation. I begged no mear a poor frago
Not able to experience emotions.
The giant sequoia seemed weak,l
And one by one the silver drops And an eternity passed
Started dripping from the sky. Uncovering the heavy undyed blanket
Crystals of snow covered And it marked the new beginning,
The land in no time. Germinating new seeds
Marking the arrival of her
They have the colour of my life, The spring
That darkens every bright sky.
Hungs curtains in every shining sun
Like a curse I appear in many forms
That they drinks their joy.

Her Sanjay
P Dhanesh

In her shade of shadows,
Deep inside the dark came across the silence
That calmed my heart...
Sun loved the moon very much...
But they never met in fear... the fear that if
They... they would end up creating an eclipse...
To see her smile is to look at all the flowers of the
World blossoming at once.
She is an ocean full of tides and waves on which
I promised to sail forever”

Farook Institute of Management Studies 73

Manuscript

Yearning Waiting
To be… For you to
I stand before you. Be loved
Yearning to be seen! Rahees A
But you do not see me, Rahman Sreelekha N S
Are you blind?
The day we started talking
I speak to you. We were like strangers
Yearning to be heard! Days passed the kind of attention
But you do not hear me, I got from you
Are you deaf? Made me fall in love with you.
The day we started being strangers
I listen to you. We stopped texting even no contact
Yearning to hear your voice! Years passed we are not together
But you do not speak to me, And even the distance is too far
Are you dumb? But the sad part is even after you left
I am still in love with you, mad at you,
It’s bleeding heavily but
You are not with Me.
Waiting for you to be loved.

No, you are not
Blind
Or Deaf
Or Dumb

You see me everyday,
Yet you never look at me,
You hear me everyday,
Yet you never listen to me,
You talk to me everyday,
Yet you never speak to me,
You know me
Yet you do not...

7744 FFIIMMSS MMIINNDDOORRAA

Manuscript

A Letter Shareefa
By A Letter

Many feelings faded within me,

Clutched in their sweaty palms.

Hours and hours of wait

Tonnes of read-through

With a zest for a twist of fate.

And when the day rose,

He set back to the wall

As well as to pocket, I fall.

I can bet you

I witnessed the best

Love stories from the rest,

Perhaps it takes too long

Or too late to be sung.

Sometimes into some weeds,

Emotions are doomed in seeds.

Now I am too withered

And crumpled,

Sandwiched in A Journey

An old book I have to go on a journey through ways
I don’t know how to get back.
With some tales A journey through unknown paths,
Accompanying the shadow of mine,
Never shared! Suvaibathul Without waiting for anyone behind.
Aslamiyya A journey which meets no gloom,
With a heart that no longer
See the darkness.
The journey is not a run away
From the misunderstandings,
But to fly in the sky
With the dreams that have
Not yet taken wing.
A kind of intoxication to find an essence
To the life woven with dreams.

37 FFaarrooookk IInnssttiittuuttee ooff MMaannaaggeemmeenntt SSttuuddiieess 7755

Manuscript

Deena V Trust A
chapter
Success
She Has a bookshelf of heart,
Life is at a good phase. And ink runs through her veins.
Physical appearance is its best! She will write you into her story,
The luck-line grew up and appeared. Being an author in her brain.
Her bookshelf getting filled,
The earth where I stood will growing best. With all the stories she lived
All the good sights are dreaming, About the characters flicked
The blossomed fellows are coming near, Through here pages,
Whatever I dreamt of getting. But closed the book before the end
With the title to finest writing,
My beautiful expected future. “The one who lost her trust”
Got all the things in front of my eyes. A book she’s scared to open,
The flowers which I looking… And the book she never closed.
Are blossomed today. Some passed of with sentence
Yet some being the main part,
All my sweet memories which I had to keep secretly, Thousands of foot print
Got success and fulfillment. That left across her heart ,
Hopes one day she will mean enough
76 FIMS MINDORA For someone to write about her too...

Javad

Manuscript

She Anul Raj

The one who eloped with her lover, Fathimath
Loses Virginity, Sithara P
Loses everything!
Launching stuff for society.
Leaked snaps and tapes,
Secretly devouring her nudity,
Still man has the normal life.

Society
Oh! Let us stand for her.
#tags #me_too #with_her
A new week: new #Tag

Who is she? The victim?
Our mother.
If virginity is purity,
Dad, how did you create us?
God, why did you create us?
From a mom who is impure!
From a mom who lost everything!

Hopeful
Death

Dear death,
Then,
You are the fear-
The only fear of my life.
You are the pain;
The only pain of my life.
Now,
You are the hope;
The only hope of my life.
Please come and bless ;
Before the eyes of evil hunt me…

Farook Institute of Management Studies 77

Manuscript

College Days Life in here is purely fun, Saja Parvin
Joy and happiness all around. Sreya
We know to laugh and never cry, Sasidharan
Our tears glands are always dry.
Caste and religion never bother us,
But with our friendship, dare you to mess,
For friendship is the only religion we know.
Follow us and take a bow.
Ego is a word we never know.
Through our self-esteem is never low.
Real life problems don’t enter our gate,
If you think we are reckless, blame our gate
Take no tension in our nature,
We never care for what’s stored in our life.
Even at home, we miss our class
As we love our friends more than we,
See our life as its best
For our college life is simply the best…

Equality

Everyone has a soul.
Everyone has a heart.
Everyone bleeds.
Everyone cries.
Everyone lives.
Everyone dies.
I’m no better than you.
You are no worse than me.
Beyond duality-
we were created equally,
in love and light.

7788 FFIIMMSS MMIINNDDOORRAA 40

Manuscript

My Hijaabi

Mutheeu She was a bird with wounded wings,
Rahman Kept in a nest with colourless dreams.
Can’t zip up if any one asked…
She is my love throughout my life,
And the only reason for my smile and happiness.

Promised a little and betrayed a lot,
But she neither complained nor argued.
The soothing solution to every puzzle we cross,
A gift of God granted an angel,
Power her shade to every nook and corner.

Her sleepless nights made me sleep,
She lies that she is not tired,
She lies that she is not hungry,
Through her years were spent in the invisible shackles.

All grievances and sorrows oozes to nowhere,
With her One Touch of kindness and smile,
I know my love can’t pay her back
Even though I ‘ll give you Mom…

41 FFaarrooookk IInnssttiittuuttee ooff MMaannaaggeemmeenntt SSttuuddiieess 7799

Manuscript

The Moon’s
Child

Reema She was a moon child
Sharafudheen As mysterious and pleasing as the night
Never one to show the world
For your How beautiful was her light
Soul So she pushed herself away
Behind the bright sun
At times you may feel you are wrong Never once trying
Maybe To outshine anyone
Or may be not. She never once thought
You may fall. About how much she was worth
You may lose. But remember all that the moon
But what matters in the end is, Has done for the earth.
How well you walked through the fire
The fire deep inside you, Arya Sunil
The fire cooled by comfort
Or tamed by fear.
Look for the sword not the gallant
Look for the wings, not the scars
Look for the magnificent soul
Not the venerable
You shall fire thus flower.
Make it happen.

80 FIMS MINDORA

R11o1om No: Ameen KP Manuscript
Irfan
There meets a lot of friends that, Muhammad
Never to be separated.
May change to chill and sleep,
And came every sunrise.
Always being too supportive,
And even to criticize.
No common point between us,
But the bond keeps us together.
Even though we fight between
And come across all happiness.
Knowing its only for a limited period,
be remembered until we dry our soul.
Yet another room for others
And keep that bond forever.

Cup Cake

Beauty is what we live for,
Our existence is based on enjoying beauty.
Life might go well, enjoy the beauty of it
Life might go off-road, enjoy the beauty of that too.
Ironically, most of us love off roading
But not in the concept of life.
Enjoy the little hurdles,
Adore the obstacle
Have a cupcake along the way
Every obstacle has its own beauty.

Farook Institute of Management Studies 81

Manuscript Horrid
Slaughter
Fariz
8822 FFIIMMSS MMIINNDDOORRAA Nobody Can Stop Me.
I want to slit your throat,
And ditch the wound.
I want to push my face in
And feel the swoon.
Wanna dig inside, find a little bit of me,
Cause the line gets
Crossed when you don’t come clean.
My wormwood meets your pesticide
You’ll never get out
cause you were never alive.
I am infinite, I am the infant finite
Come a little closer, And I’ll show you why

No one is safe
Noises, noises People make Noises
People make noises when they are sick.
Nothing to do except hold onto nothing.
How does it feel locked inside another dream,
That never had a chance of being realized?
What in the hell are you looking at?
I’ll tell you what you are looking at
Everyone you were ever ditchin’ laughed at.

Look in my eyes for the answers-typical
I can feel it underneath like a miracle.
Everybody in the world needs more than lies
And consequences to power them,
Once again it’s me and no one else
I can’t remember if there was someone else,
It’s not mine, it’s not fair, it’s outta my hands
And it’s shaking, you’ll never take.

44

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FFaarrooookk IInnssttiittuuttee ooff MMaannaaggeemmeenntt SSttuuddiieess 8833

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84 FIMS MINDORA

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FFaarrooookk IInnssttiittuuttee ooff MMaannaaggeemmeenntt SSttuuddiieess 85

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Farook Institute of Management Studies 87

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]ns¶ ISÂ, ]pg, ]q¡fpÅ ImSv
acWtcJ apdn¨p IS¶ \£{X§Ä
\n\¡v am{Xw Adnbmhp¶ XWp¯ IÃdIfnse aªbneIfpsS
kwKoXw
]pecpthmfw \ap¡v Iq«ncp¶ ie`§Ä
\n\t¡sd {]nbs¸« Dd¡anÃm¯hcpsS sXcphpIÄ
a\sʶ BImiw, au\¯nsâ IS kmamKa¯nsâ ]qhÅnIÄ
IY ]dªp ]dªv \mw Ibdnbnd§nb ImSpIÄ
Rm³ ]Ip¯p X¶ HmÀaIfpsS aWapÅ Im¸n ]q¡Ä t\m¡p....
Ct¸mgpw Hmtcm hm¡nsâ CS¸gpXnepw
\mw Hcpan¨p Xmïnb Zqcw ImWmw
F¦nepw GXv In\mhÅnbnemWv \mw Hä cmhnsâ shfn¨¯nÂ
hmt\mfw ]d¶pbÀ¶Xv...

apl½Zv dnj Ccp> \mfpIÄ

Ccpfnsâ Xo{hX Adnª \mfpIÄ.......
AXneIs¸«v a\pjyÀ.
IqS¸nd¸ns\ t]mepw \ãs¸« cmhpIÄ...
XtâXv F¶v IcpXnbsXÃmw \ãs¸«Xv ,
a\Ênsâ s\m¼c§fmbn
Ccp«n AIs¸Spt¼mÄ \ng t]mepw
\s½ ssIhnSp¶p ...........................
Ccpï PohnX¯nte¡v
shfn¨w ]IÀ¶ a\pjy a\Êv...
ISepIÄ Xncsb DbÀ¯p¶Xv t]mse
acW¯nsâ Ccp«n \n¶v
PohnX¯nsâ shfn¨¯nte¡v ,
PohnX¯nte¡v Xs¶ aS§n h¶p
]ecpw \ãs¸« hn§temsS....

90 FIMS MINDORA

FFggpp-¯-¯mmWWnn

Infn s¸®v

C¶p Rm³ GIm´ imln³ ]n.]n
XShpImcn.
C¶p Rm³ t\mhnsâ
Iq«pImcn.
Cs¶s³d kz]v\§Ä
s]menªpt]mbn.
Cs¶s³d Ipªpw
A\mYbmbn.
thSsâ ssIIfmÂ
]nSªp hogpw t\cw,
F³ Poh\mw XpWbpw
Icªpt]mbn.
Cs¶s³d Poh\pw
s]menªp t]mIpw.
\msf Rm³
HmÀaIÄ am{XamIpw.

\n-gÂapl½Zv Sn. ]n.

\ng t]mse \o
Aà \ng Xs¶ \o

Icn shbnen\nSbn Rm³ hmSn¡cnªt¸m
NpSp tNme XoÀ¯v hk´ambn \o

t]amcnbXncpIÄ t`Zn¨v s]bvXt¸m
BImi aXnepIÄ aghnÃv XoÀ¯p \o
AWs¸m«nsbmgpIn agshŸm¨nenÂ
ASnIÄ ]ng¡msX sNdptXmWnbn \o
AXncpIÄ XoÀ¯eIÄ¡v aosX
NphSpIÄ XoÀ¯psh³ Nmsc \o

Bßmhn\`bw Rm³ tXSnbeªt¸m
AhnsSbpw sNs¶s¶ AXnYnbm¡n \o
\ngtem AXÃ Rmt\m BZyanÂ
tNmZn¨hÀ ]dbp¶p \ngemWv ap¶nÂ

Farook Institute of Management Studies 91

Fgp-¯mWn jl\mkv bm{X

AhÄ Hcp bm{X t]mWw.
eUm¡nse aªp Xmgv hcbnte¡v AÃ
"AhÄFhnsS?, Imivaocnse B¸nÄ tXm«¯nte¡v AÃ
Ahfnse ]gb Ahsf tKmhbnse IS Xoct¯¡paÃ
AhÄ Xncªp. tem¡v CÃms¯mcp bm{X t]mWw...
sImSpw \niÐXbn skmd ]dªncn¡m³ A§mSnbnte¡v
Ah³ am{Xw iÐapbÀ¯n, ]cepIÄ Xpffp¶ tXm«v h¡nte¡v
AhÄ \n¶nepïv lcnXm` \ndª s\¸mSt¯¡v
\n¶nse ]gb \o \n¶nepïv. IÃpIÄ \ndª \m«p hgnbnte¡v
AhÄ Ahfnte¡v Ipdnªnsb ImWm³
Xncnªp t\m¡n A¸pds¯ ho«nte¡v
Ahfnse B ]gb AhÄ
AhÄ X³ B´cnIXbn tkmWnb tPmkv
ebn¡pIbmbncp¶p'
hnjvWpamb. Fw ]mXbnÂ
92 FIMS MINDORA
thcpIÄ tXSn Aesªmco ]mXbnÂ
\« ac§Ä¡ns¶´p thïp
sXmSnbnse ap¯È³ amhnse am§sb
sImXntbmsS t\m¡nbncps¶sâ _meyw
Aäp t]mb thcpIÄ, _豈 ImWpI
a®n\Snbn sI«n]nWsªmcm thcpIsf
HmÀaIfn XncntªmSsh aÀXym
ImWpI \o \« _豈 X³ Aä thcpIsf
Bg¯nepsÅmcn thcpIÄ tXSn Rm³
Aebp¶p PohnX ]mXIfnÂ
GsXmcp _Ôhpw Bg¯nÂ
]XnbWsas¶mcp Nn´bmÂ
XpScp¶p Rms\sâ bm{XIÄ,
thcpIÄ tXSn...

Fgp-¯mWn

ISaIÄ ^mdqJv

XoÀ¯m Xocm¯ IS§fpïv
NneXn¶pw PohnXhgnbnÂ
shfn¨ambn {]Imin¡pt¼mÄ
aäpNneXmIs« a\kn hn§emIp¶p
kvt\l IncWambv F¯pw a\pjy³
kvt\latXäphm§m³ Im¯p\n¡m¯hÀ
kvt\laXv a®neenbp¶p
Bßmsh¦nepw ISs¸sSt«...

AÐp Icow HcmÄ
au\nbmhp¶Xv

temI¯v P\m[n]Xyhpw tkmjyenkhpw \ne\nÂs¡
P\hncp²X D¶Xnbn \n¡p¶p. {]IrXnsb a\pjy³
AanXambn NqjWw sN¿p¶Xn\m almamcnIÄ krãn
¡s]Sp¶p. Cu almamcnIÄ¡nSbnepw eï\nepw, A^v
Km\nØm\nepw t_mw_pIÄ krãvSnkwlmcw \S¯p¶p.
a\pjycminIÄ \ap¡v thïn DZbw sNbvX aX§Ä aÕc
_p²ntbmsS s]cpamdp¶p. kXy¯nepw \oXnbnepw hniz
kn¡p¶hs\ tami¡mc\m¡n Nn{XoIcn¡p¶p. bmYmÀYy
§Ä temIt¯mSv hnfn¨p]dbp¶hsc cmPy t{ZmlnIfm¡n
amäp¶p. t\cnsâ ]£¯v \n¡p¶h³ F¶pw {Iqin¡s¸
Sp¶p. AXpsImïpXs¶ Ah³ au\nbmbn¯ocp¶p.

A\pj hÀKokv

{]Xo£bpsS ]p¯³ \m¼pIÄ hnScpt¼mÄ...
]q¼mäIfmbn sN¶p ]pÂImw ....................
ASp¯ncn¡m\mbn \ap¡v AI¶ncn¡mw...

Farook Institute of Management Studies 93

Fgp-¯mWn

{]iv\w+ ankvl_v
sh√phnfnIƒ =
hfcm\p≈ Ahkcw Hmtcm shÃphnfnbpw hfcm
Fsâ PohnX¯n \pÅ AhkcamWv. Ah Hgnhm
{]iv\§fpïv. Rm³ «nsöv ]dbp¶Xnepw AÀ°anÃ. ¡p¶Xv \nÀ¯pI. adn¨v AXns\
Hcp Imcyw ]cnlcn Hcn¡epw shÃphnfn¡m³ Ccn¡ sa¨s¸« `mhnbnte¡pÅ Hcp
¡pt¼mÄ asämcp {]bmk¯n Ã,PohnXw Xncnªp t\m¡pIbpw apX¡q«mbn amäpI. {]tXyIn¨v
Rm³ Fs¶ Xs¶ Isï¯p¶p. CÃ. XnI¨pw ]co£W§fpw, {]bm
Hm tKmUv F´psImïmWv CXv k§fpw \ndª Hcp PohnX km
FÃmbnt¸mgpw Rm³? PohnX¯n PohnX¯n FÃmw Hcp Im lNcy¯neqsS BWv \mw C¶v
se {]Xn_Ô§sf Ipdn¨v \½Ä cW¯memWv kw`hn¡p¶Xv.\ap IS¶pt]mbns¡mïncn¡p¶Xv.
C§s\bmWv ]dbp¶Xv. ¡v NpäpapÅ FÃmw \nb{´n¡m³ C\n hcm\ncn¡p¶ ImeL«§
\½Ä¡v IgnbnÃ,]t£ Imcy§Ä fpw C§s\tbm Asæn CXn
PohnX¯nse A\pIqehpw \s½ F§s\ _m[n¡p¶psh¶v t\¡mÄ Ne©nMv \ndªtXm
{]XnIqehpamb kmlNcy§fn \ap¡v Xocpam\n¡mw. BImw.
Ifn¨mWv \½Ä hfcp¶Xv \½p s\Käohv,k½À±w shÃphnfnIÄ,
sS {]Xo£IÄ¡v A\pkrXambn temI krãmhv XncsªSp¯ {]bmk§Ä FÃmw F\n¡v hfcm
FÃmw \S¡p¶nsænÂ, \½Ä kaqlw F¶XpsImïpXs¶ \pÅ AhkcamWv. CXv FÃmhÀ
k´pãcÃ. IqSmsX BfpIfpw a\pjy\v {]iv\§fpw XSʧfpw ¡pw icnbmWv.
kw`hhpw B{Kln¨Xpt]me PohnX¯nsâ ASbmfamWv. Po
\S¡mXncn¡pt¼mtgm, kmlNcy hn¨ncn¡pt¼mÄ \n§Ä¡v Ah \n§Ä¡v iànbpïv. Po
§fpambn s]mcpXpt¼mtgm \½Ä Hgnhm¡m³ IgnbnÃ. Ah ssI hnX shÃphnfnIÄ kzoIcn¡pI.
Ahsc Hcp {]iv\ambn ImWp¶p. Imcyw sN¿p¶Xn\mbn \½psS Im Ah AhtemI\w sNbvXp aqe
gvN¸mSv amäm³ Ignbpw F¶XmWv ImcW§Ä F´msW¶v ImWpI.
{]iv\§Ä \mw {]Xo£n¡m \ap¡v sN¿m³ Ignbp¶Xv. Nn´ bYmÀ° t]mbnâv \n§Ä Xncn¨dn
sX hcpt¼mÄ \½psS ss[cyhpw I\pw Fgp¯pImc\pamb "Xntbm ªmÂ, \n§Ä¡v AXn {]hÀ
amdm\pÅ k¶²Xbpw ]co£n sSmtc sFk¡v dq_n³' ]dªXp ¯n¡m³ Ignbpw. \n§fn \n¶v
¡m³ PohnXw Hcp shÃphnfnbm t]mse, "{]iv\§fnà F¶XmWv anI¨Xv t\Sm³ \n§Ä¡v Ign
Ip¶p. A¯cw Hcp \nanj¯n {]iv\w. AÃm¯]£w {]Xo£n bpw. \ap¡v hnPb¯n\mbn ]cn{i
H¶pw kw`hn¨n«nsöv \S¡p¶ ¡p¶Xpw {]iv\§Ä DïmIp¶ an¡mw.
Xnepw \½Ä CXphsc X¿mdmbn Xpw Hcp {]iv\amsW¶v Nn´n¡p
¶XpamWv {]iv\w.

94 FIMS MINDORA

Fgp-¯mWn

ab°pacp∂pw {iocmPv sI.]n
PohnXhpw

ab¡pacp¶v ASnabmb Hcp hyàn¡v \ãamhp¶Xv
AbmfpsS kpµcamb temIhpw PohnXhpw kmaqly
_Ô§fpw kvt\lhpw kplrXv_Ô§fpw BWv.

bphXeapdbn hÀ ab¡pacp¶v D]tbmK¯n\v am\knIambpw imcocnIambpw
²n¨p hcp¶ Hcp am\knIhpw kmaqlnI km¼¯n iàambncn¡p¶ Hcp cmPy¯ns\
{] h W X b m W v I]chpambn Ht«sd hi§Ä Dïv. \à amXrI cmPyamIm³ Ignbq.
ab¡pacp¶v D]tbmKw. c£n \mw \ntXy\ Adnbp¶ hmÀ¯I ab¡pacp¶v ASna BbhÀ¡v Po
Xm¡fpw \nba]meIcpw F{X fneqsS CsX{Xam{Xw A]ISI h\nÃm¯ I®pw ImXpw £oWn¨
ISnªm¬ C«n«pw \nb{´n¡m\m camsW¶v \ap¡v a\Ênem¡mw. icochpw Bbncn¡pw.
hmsX hnjan¨p \n¡pIbmWv. bphXeapdbn C¶v F{Xam{Xw
Iym³kÀ tcmKs¯ t]mse kaq tZmjIcamsW¶v \mw AdnbWw. ChÀ¡v F§s\ Hcp cm
l¯nsâ Hmtcm `mK§Ä ImÀ¶p Pys¯ c£n¡m³ Ignbpw. ab
Xn¶pIbmWv ab¡pacp¶v hym]m bphm¡fmWv Hcp cmPy¯n ¡pacp¶v HcmÄ XpSÀ¨bmbn
cnIÄ. sâ kz¯v, AhcnemWv cmPy¯n D]tbmKn¨m AbmfpsS Xet¨m
sâ ]ptcmKXnbpw. bphm¡Ä dnse tImi§sfbpw Rc¼pIsf

Farook Institute of Management Studies 95

Fgp-¯mWn

bpw _m[n¡pw. Xet¨mdnse tIm ¡Ä D]tbmKn¡m³ hnhn[ Im Wv. Hmtcm c£nXm¡fpw Xsâ
Ip«nsb Ipdn¨v, AhcpsS Iq«pIm
i§Ä XIcmdnemIp¶ tXmSpIqSn cW§fpïv. hnZymÀ°nIfpsS sc Ipdn¨v,]T\s¯¡pdn¨v, {i²
]peÀt¯ïXpw AXymhiyamWv.
am\knI\ne amdm³ t]mepw A[n a\Ên elcnhkvXp¡Ä D]
CXns\mcp ]cnlmcamWv Ip
Iw kabamInÃ. tbmKn¡p¶hÀ¡v lotdm ]cnth «nIfnse IemþImbnI hmk\
hfÀ¯pIsb¶pÅXv. C¯cw
ab¡pacp¶v ASnabmb Hcp jamWv. AXn\v Hcp ]cn[nhsc Imcy§fn {i² tI{µoIcn¡p¶
Hcp Ip«n¡v ab¡pacp¶pItfmSv
hyàn¡v \ãamhp¶Xv AbmfpsS kn\naIÄ¡pw ]¦pïmbncn¡mw. hmk\ Ipdbpw. Ip«nIÄ¡v t_m
[h¡cW ¢mkpIfpw elcnhn
kpµcamb temIhpw PohnXhpw AXpt]mseXs¶ \à kplr¯p cp² NÀ¨Ifpw \S¯pIsb¶p
ÅXv \Ã amÀKamWv. ab¡pacp¶v
kmaqly _Ô§fpw kvt\lhpw ¡sf Isï¯p¶XnepÅ ]mI¸n hn¸\¡msc Isï¯n in£n
¡p¶tXmsSm¸w NXn IpgnbnÂ
kplrXv_Ô§fpw BWv. ghpw. AIs¸« CcIsf Isï¯n Ah
sc AXn \n¶v tamNn¸n¡phm³
AtXmsSm¸w Xs¶ kaql am\knIambn hnjaw DÅh {i²n¡Ww. \mtamtcmcp¯cpw
CXv D]tbmKn¡nà F¶ Xocpam
¯n \n¶pw AbmÄ Häs¸Sm³ cpw C¯cw ioe§fnte¡v hgpXn \w FSp¡Ww. AXneqsS Xsâ
PohnXs¯bpw IpSpw_s¯bpw
CSbm¡pw. C¯cw hyànIfpsS hogp¶p. tPmen sN¿mt\m ]Tn¡p kaqls¯bpw hcpw XeapdIsf
bpamWv tamNn¸n¡p¶Xv. Cu Xocp
km¼¯nI \nehmcw hfsc hn hmt\m H¶pwXs¶ C¯c¡mÀ am\¯neqsS C¯cw Im³kdpI
sf ]msS XpS¨p amäm³ km[n¡pw
jaIcambncn¡pw. \nXyhpw ab ¡v km[n¡pIbnÃ. am\knI\ne F¶v \ap¡v {]Xymin¡mw.

¡pacp¶v D]tbmKn¡p¶ hyàn \ãs¸Sp¶ ChÀ s]s«¶v tIm

¡v \nXyhpw ]Ww BhiyamWv. ]n¡m\pw Häbv¡v Ccn¡phm\pw

C§s\ ]Ww Isï¯pt¼mÄ B{Kln¡p¶p.

AbmÄ Adnbp¶nà AbmfpsS ab¡pacp¶v D]tbmKw aqew

km¼¯nI ASn¯dbmWv \ãam DïmIp¶ tZmj§Ä XSbphm

Ip¶Xv F¶v . kz´ambn Nn´n \pw hnZymÀ°nIfnse a\Ênse

¡m\pw B {Kln¡m\pÅ Ignhv ab¡pacp¶v D]tbmKn¡p¶hsc

\ãs¸Sp¶tXmSv IqsS C¯cw Ipdn¨pÅ lotdm ]cnthjw X¨pS

hyànIÄ Xsâ sXämb ImgvN¸m ¡m\pw thï \nÀt±i§fpw aäpw

SpIfneqsS FÃmhscbpw sXämbn DïmtIïXv c£nXm¡Ä , A[ym

ImWp¶p. ]IÀ, kmaqlnI{]hÀ¯IÀ,\Ã

hnZymÀYnIÄ elcnhkvXp kplr¯p¡Ä F¶nhcn \n¶m

96 FIMS MINDORA

Fgp-¯mWn

Bjn^v

Fw._n.F.
U-b-dokv
Fsâ FIMS Iym¼kv \m«nte¡v Xncn¨p. bncp¶p.
sse^v XpS§p¶Xv ]ns¶ tImtfPnte¡v hcp¶ AXm ap³]n \qÀ¡,
2019 BKÌv \mWv.
BZyambn ^tdm¡v dbnÂsh tÌ Xv 3 Znhkw Ignªn«p s]«nbpw jm\n_v, A¯m^v, hnjvWp,
j\n InS¡bpambn«mWv. A§s\ BjnJv \meI¯v F¶nhcpsS
IrXyw 9 aWn¡p cmhnse Cd§p tImtfPnte¡v t]mbn ^mdqJv sSdÀ apJ`mhw.AhnSp¶v Hmdnb
¶p. ]ns¶ _kv Ìm³Un sh¨v tImtfPv HmUntämdnb¯n sh¨v tâj³ Bcw`n¡p¶p. ]n¶oS
8 cq]bpsS Sn¡än ^mdqJv tIm {_nUvPv tImgvkv. GItZiw 100 t§m«v GItZiw Hcp amkt¯mfw
tfPv ap³]n _kv Cd§p¶p. Ip«nIÄ Dïmbncp¶p.A§ns\ Hmdnbtâj³ \mfpIfmbncp¶p
AXp Ignªp tNmdpw Ce¡dn t]mÌv A¯m^nsâ D¨¯n
]ns¶ BZy Znhkw FIMS bpw Nn¡³ ss{^bpw Xn¶n«p epÅ iÐhpw. jaow C¡bpsS
Iym¼kv tImZyÀ«n sh¨v GItZ ]pd¯p \n¡pt¼mÄ AXm.. D]tZihpw, sjbn\v sâ ]m¡p
iw 100 Ip«nIfpw c£nXm¡fpw ko³.... ImÀ t]mÀ¨n ko\n ¸n hnfnbpw, APbv Csâ tlm
Dïmbncp¶p. FIMS 2019þ21 tbÀkv. _mh¡bpw jm\phpw ÌÂ sk{I«dn tdmfpw, knXpsâ
_m¨v C\mKptdj³ Bbncp Fs¶ hnfn¨p jÀ«v C³ sN¿m³ sskt¡mfPn¡Â X{´hpw jm
¶p. A§s\ AXp Ignªv ]dªp... ]ns¶ Hmdnbtâj³ \phnsâ Idp¯ apïpSp¯pÅ amÊv
FIMS Imâo\n sh¨v BZyambn t{]m{Kmw Dïmhpw. tlmÌen 9 F³{Snbpw, jm\n_nsâ Cw¥ojv
etKm¬ _ncnbWn Ign¨n«p XpS aWn¡v hcWw F¶v hn\oXambn D]tZiw, \u_n³ sâ sImSp§
§n. ]ns¶ ko\ntbgvkv X¶ 113 ]dªp. ]ns¶ cm{Xnbn 113 C ÃqÀ Ém§pw, _mh¡sâbpw
\¼À tImbn\pambn FIMS sâ \n¶pw Itkc FSp¯p t]mhp t__nbpsSbpw \mS³ sXdnbpw,
_kn BZyambn Ibdp¶p. B ¶p. BZyambn ko\ntbÀkv t»m A§s\ t]mIp¶p..
_kv t\sc t]mhp¶Xv FIMS ¡n Imcwkv Ifn¡p¶ APbv, Hmdnbtâj³ F¶n BZyam
t_mbvknsâ tlmÌente¡mbncp t__n, Xkveow, dmln F¶h bn Cw¥ojn skÂ^v C³
¶p. AhnSp¶v Fsâ dqw ]mSvW cpsS sSdÀ apJamWv ImWp¶Xv. t{Umbpw,]m«p]mSm\pw Um³kv
dmb apkm^nÀ, \µIntjmdns\bpw ]ns¶ BsI henb Bizmkam Ifn¡m³ DÅ \½psS Ignhv
]cnNbs¸Sp¶p. ]ns¶ BZyta bXv Hcp henb FÂ.C.Un. Snhn sXfnbn¡m\pÅ Hcp ¹mävt^mw
]cnNbapÅ {iocmPv, ss^dqkv Pn Iït¸mgmWv. Ipd¨p ap³]nte¡v Bbncp¶p. AXn\v BZyw Xs¶
_n³, jn_n³ {Snhm³{Uw, Inc¬ \S¶t¸mÄ AXpw t]mbn, ^pÄ ko\ntbgvkn\v \µn.
ChtcmsSms¡ bm{X ]dªp Ccp«pw Hcp Syq_v sseäpw am{Xam
ASp¯ Hmdnbtâj³ Ign

Farook Institute of Management Studies 97

Fgp-¯mWn

ªn«pÅ {^tjgvkv tU NnÃÀ ]mÀ«n. Hcp Zn\ambn sU]yq«n UbdÎÀ dnbmkv kmdnsâ IuïÀ ASnbpw
cp¶p. sse^n BZyambn {]mÎokv sNbvXn«v Um³ tImaUnbpw. OBT _mw¥qcnte¡v \½psS sI
kv Ifn¨p, Fsâ IqsS A³km^v, jwkp, ^bdqkv bÀtS¡À Bbn h¶ i_mZv kmdnsâ kvt\lhpw,
]ns¶ Um³kv amÌÀ Bb Pn_nbpw. AXn\p Pn_n \½psS I®qÀ I¡mSv DÅ tPmk^v kmdnsâ X¤v
¡v Hcmbncw \µn. FÃm ]cn]mSnbpw Ahkm\n¡p CSepw, eX amansâ ¢mkn sh¨n«pÅ PERSUIT
t¼mÄ \½Ä Fimsians Bbn. OF HAPPINESS ImWm\pÅ `mKyhpw, cmtPjv
kmdnsâ Nncnbpw aq¸cpsS ¢mkn sh¨n«p ]mSm
ASp¯Xv \hw_À 12\v Rm³ tImÀUnt\äÀ dpÅ B IhnXbpw, AUz¡äv Pbe£van So¨dnsâ
BbpÅ BZy ]cn]mSn Atd_y³ aPvenkv kvt]m¬ tKm]me³ ]ip ]d¨nepw, I®Sbn« _pPn ep¡nÂ
kÀ sNbvX ^pUv am\nb 2019. ^pUv s^Ìv ^mdqJv hcp¶ CÀjmZv kmdpw, Htct]mse {UÊpw HmÀW
tImtfPnse cmPm tKäv \p ap³]nembncp¶p. sa³kpw [cn¡mdpÅ saÀen³ amapw, ]ns¶ I®S
Fs¶ A¶v kt¸mÀ«v sNbvX Imâo³\nse FÃm sh¨n«v kvIq«À FSp¯n«v hcp¶ Imen¡äv bqWnth
\Ãhcmb Ìm^pw. \Ãhcmb Fsâ Iq«pImcpw ]n gvknän dm¦v tlmÄUÀ kpPmX amapw, ]ns¶ temIIm
s¶ ko\ntbgvkn\pw Sot¨gvkn\pw Ìm^n\pw Fsâ cy§Ä ]dbp¶ Acp¬ Pnbpw,]ns¶ ]mh¯m\mb
lrZb¯nsâ t]cn \µn. Acp¬ BâWn kmdpw, ]ns¶ Fh{Ko³ emte«sâ
]m«p]mSp¶ FIMS sâ KmbI³ dnbmkv Aen kmdpw,
ASp¯ Pq\nbÀkv s\ ¡pdn¨v ]dbmw. sIm ]ns¶ Hm¬sse³ ¢mkn am{Xw Iïp ]cnNbapÅ
tdmW eohn\v tijw 2021 P\phcn 25 \v Bbncp¶p a³kqÀ kmdpw, FIMS sâ Gähpw \Ã hr¯nbpÅ
\½psSsbÃmw FÃmamb ktlmZc§Ä F¯p¶Xv. Øehpw \à FbÀIïoj³ In«p¶ Øehpw \½p
Ahcv hcp¶XpsImïv \ap¡v ¢mknÃmbncp¶p. sS kz´w sse{_dnbmWv, FIMS sâ FÃm ]cn]mSn
]t£ \½Ä Hcp ]¯p ]Xn\©p t]À AhnsS bpw \S¯p¶Xn\p ap³]v aq¸cpsS ASp¯mWv A`n
X§n. HcmgvN ]«nWn Bbncp¶p. F´v ]«nWn Bbm {]mbw tNmZn¡m³ t]mImdv. \ntajv G«\pw, ssj\n
epw \ap¡v ko\ntbgvkv X¶ Hmdnbtâj³ \½Ä tN¨nbpw ad¡nà Hcn¡epw. Imâo³\nse Imcyw
Xncn¨p sImSp¡p¶XmWv. ]t£ ChnsS ]«nWn ]dbmw, Rms\mcp `£W{]nb³ BbXpsImïv
InS¶m F´v, \ap¡v kt´mjw X¶ntÃ. ]co£ am{Xw FgpXp¶XmWv, hymgmgvN cm{Xnbnse ISmbn
]mkmheÃ,PohnXw lm¸n Bbn«v Ahkm\n¡p¶X Nn¡\pw N¸m¯nbpw, i\nbmgvN cm{Xnbnse ]p«pw
tà ckw. Hmdnbtâj³ kab¯v Rm³ Ipd¨v sS³ _o^pw, D^v a¨ms\ AXpt]msc.. Imâo³ sabn³
j\n Bbncp¶p. Hcpamkw Hmdnbtâj³ \S¶p. slUv Icow¡ Bao³ `mbn tZhnI tN¨n ssaaq\
]t£ Rm³ AXn IqSpXepw ]ndInembncp¶p C¯, cm[mIrjvW³ tN«³, kpIpth«³,tImbm¡,
\n¸v. F¶n«pw Rm³ aq¶mgvNbv¡pÅn Ahcp cay tN¨n.
sS Iw¹oäv t]cpw ]Tn¨p. Hmdnbtâj³ Ahkm\w
AXmbXv {^tjgvkv tU Xte¶v Pq\ntbgvkn\v Hcp ]ns¶ ASp¯ \½psS kz´w hmS³ a½Zv¡.
]cn]mSn hbv¡mdpïv. ko\ntbgvkns\ A\pIcn¡m am¸nf¸m«vImc\pw Imen¡äv Soansâ ^pSvt_mÄ s¹b
\pÅ ]cn]mSn. A¶v F\n¡v Xosc aqUnÃmbncp dpw. \½psS kz´w _kv ss{UhÀ kpµc³ kpapJ
¶p B kabs¯ sS³j³ ImcWw Rm³ ]ndIn \pamb lwk¡. \½psS Hm^okv Ìm^v amcmb djoZv
Bbncp¶p \n¶Xv. A¶v AhnsS h¨v Hcp Pq\nbÀ kmdv, kplm\n¯, k\nte«³ dmjn¡, Akokv¡
Ahsâ t]cv shfns¸Sp¯p¶nà Ah³ Fsâ ]nd ChcpsSsbms¡ kvt\lamWv FIMS.
In h¶p Fsâ I®S Ducn F¶n«v Ah³ Fs¶
A\pIcn¨p. At¸mÄ AhnsS h¨v Pq\nbÀ FÃmh tlmÌens\ ]än ]dbpIbmsW¦n AsXmcp
cpw Nncn¨p.F\n¡v At¸mÄ Dïmb kt´mjw Rm³ hnImcamWv. AXmbXv Hmtcm hyànsbbpw kzm[o
Hcn¡epw ad¡nÃ. GItZiw 50 Pq\ntbgvknsâ t] \n¨Xv Hmtcm Xc¯nembncn¡pw. FIMS sâ ]Sn
cpw Øehpw ImWmsX Rm³ ]dbpw. A{Xbv¡pw Cd§nbmepw tlmÌenÂ\½Ä Pohn¨ncn¡pw. Hmtcm
kvt\lambncp¶p. FIMSIANS \pw ad¡m³ ]äm¯ HmÀ½IÄ Bbn
cn¡pw tlmÌÂ \ap¡v k½m\n¨Xv. BZyambn 114
Ahkm\ambn FgpXp¶Xv F\n¡v IqSpX dqw \¼dn Ibdns¨Ãpt¼mÄ Adnªncp¶nà sk
kvt\lw h¶hsc Ipdn¨mWv. BZyw Xs¶ Kpcp\m ¡³Uv tlmw BWv AsX¶p. XÃpIÄInSbnepw
Y·msc Ipdn¨v ]dbmw. BZyambn FIMS  h¨v ]cnNb ]cmXn hÀ¯m\¯nepw IqSpX IqSpX R§Ä
s¸Sp¶Xv kpPn¯v kmdns\ BWv. aq¸À BWtÃm ASp¡pIbmbncp¶p.
\s½ M.B.A ]Tn¡m³ aq¸n¨Xv. B hebn hoWp.
]s£ Hcp Imcyw ]dbmw AXn hogpw¶nà F¦n Fsâ kpJ¯nepw thZ\bnepw IqsS \n¶v
F\n¡v PohnX¯n In«mhp¶Xn h¨v Gähpw kvt\lhpw ]n´pWbpw X¶ Fsâ _m¨n DÅ
kt´mjZn\w \ãambXv Xs¶. ]ns¶ UbdÎÀ FÃmhÀ¡pw lrZbwsImïv \µn ]dbp¶p.
kPn kmdnsâ UbdÎÀ dqan h¨pÅ D]tZihpw.

98 FIMS MINDORA

Fgp-¯mWn
{io e£van

sImtdmW: amÀ¨v amk¯n tImtfPnÂ
AXnPbw km[ytam? \n¶v sImtdmWsb XpSÀ¶v Hcm
gvN eohv In«nbt¸mÄ kt´mj
sImtdmW ssh ssN\bn CXmZyambn ]SÀ ambncp¶p. ho«n t]mImatÃm,
dkns\ ]än ¶p]nSn¨t¸mÄ \½Ä t_m[hm HcmgvN eohmWtÃm. F¶mbncp
BZyw tI«Xv ·mcmbncpt¶m? At¸mÄ \ap¡v ¶p a\ÊnÂ. In«nbsXÃmw hmcn
HmÀ½bptïm??? CXnsâ Kuchw AdnbnÃmbncp¶p. ¡q«n tlmÌen \n¶v ho«nte¡v
]n¶oSv tIcf¯nte¡v hnfn¡m _kv Ibdpt¼mÄ Iq«pImtcmSmbn
sImtdmWtbm? AsX´mt¸m, sX h¶ AXnYnsb t]mse sIm ]dªp. At¸mÄ icn,HcmgvN Ign
adtUmW Fs¶ms¡ tI«n«pïv tdmW F¯nbt¸mÄ \½Ä {i²n ªp ImWmw F¶mbncp¶p.
F¶mbncn¡pw GsXmcmfpw Nn´n ¨ncpt¶m? CÃ. ]n¶oStà tem¡v Uu¬ h¶Xpw
¨ncn¡pI. AS¨p]q«nbXpw FÃmw.

sImtdmWsb XpS˦v tIcfw
AS¨p ]q«nbt¸mÄ km[mcW¡mÀ
¡v AsXmcp shÃphnfnbmbncp
¶p. A¶¯n\pÅ ZnhkthX\
¯n\v Pohn¡p¶hÀ¡v cïähpw
Iq«n ap«ptam F¶pÅ ]cn{`m´n.

F¶m aäpNneÀ¡v tem¡
Uu¬ BtLmjambncp¶p. ASn
¨p s]mfn¡m\pw ]pXnb hn`h
§Ä Isï¯m\pÅ HgnhpImew.
AhÀ CXn\p]pdta ChsbÃmw
ÌmäkpIÄ Bbn CSp¶p. CXp
ImWp¶ km[mcW¡mÀ¡v CsX
Ãmw B{Klambn amdp¶p. amk
¯n In«p¶ Inäv am{XamWv Ch
cpsS {]Xo£.

Ct¸mgnXm cïmw XcwKw h¶n
cn¡p¶p. sImtdmW NnÃd¡mc\Ã
F¶v \ap¡v a\Ênembncn¡p¶p.
C\nsb¦nepw \ap¡v {]Xo£n
¡mw, FÃmhcpw t_m[hm·mcmth
ïXpïv.

sImtdmW \½sf Iogvs¸Sp
¯p¶Xn\v ap³]v \ap¡v Häs¡
«mbn sImtdmWsb Iogvs¸Sp¯mw.

Farook Institute of Management Studies 99

Fgp-¯mWn

kRvPbv [t\jv

kn\na
F∂neqsS...

kn\na F¶Xv Fs¶
kw_Ôn¨v asämcp
temI¯nte¡pÅ
hmXnemWv. kXy¯n B am{´nI
temI¯v Pohn¡m³ BWv Rm³
Gsd Cãs¸Sp¶Xpw. Hcp bm{X
t]mIp¶Xn\pw, \Ã kZy Ign¡p
¶Xn\pw XpeyamWv F\ns¡mcp
kn\na. Fsâ Hcp Ikn³ ktlm
Zc³ hgnbmWv Rm³ kn\nasb
Gsd ASp¯dnbp¶Xv. At±l
¯n\v hfsc anI¨ temtIm¯c
If£³kv Dïmbncp¶p. A§s\

100 FIMS MINDORA
100 FIMS MINDORA