LINE-X Brand Guidelines_2016 1028_web - LINKED

BRAND GUIDELINES

TABLE OF The Story......................................................................3
CONTENTS What Makes Us LINE-X...................................................6
Watch Your Tone!...........................................................7
Products That Protect & Look Awesome.........................26
Sweet Business...........................................................41
Wrap Your Ride............................................................73
Now Entering LINE-X Land............................................87
Properly Crown Your Domain.......................................105
Don’t Just Protect It. LINE-X IT....................................117
A Photo Speaks a Thousand Words..............................129

THE STORY LINE-X began as a small family-owned company in Santa Ana, California.
Specializing in chemical manufacturing, we invented the industry’s first
high-tech spray-on elastomer polyurethane coating.

Like many new inventors, we had no idea how this coating would take off.
For years our patented LINE-X coating safeguarded boats, buoys and big
machines but still hadn’t found its niche. Until one day we discovered the
perfect application. When sprayed in the bed of a truck, the coating offers
just the right amount of protection and function with a great look. Quite
simply this coating was meant to be a spray-on bedliner and we were meant
to provide it to the masses. With outstanding physical attributes and an
application technique easy to master, we had the formula for a successful
system. And so the LINE-X Franchise was born.

In a short time, LINE-X grew into an extensive Franchise Network with
operations expanding around the globe. Fast forward several years, and
millions of bedliners later, our Franchisees and corporate employees are still
dedicated to innovation.

We started creating coatings that can be color-coded to match automotive
paint (or any color for that matter), UV-stable coatings that can resist fading
over time and specialty finishes for the perfect look and feel — pretty much
anything and everything a truck enthusiast could want and adds value to their
vehicle. And value is something we’re serious about. To us it means providing
the highest quality products with trusted service and support.





WHAT MAKES • In 2011, LINE-X won the Innovation Award from the Center for the
US LINE-X
Polyurethanes Industry in recognition of innovative new products and
technologies. Earning recognition like that isn’t why we do what we
do — but it is nice to hear.

• In the wake of the September 11, 2001 terrorist attacks, LINE-X began

to explore bomb blast mitigation technologies. This tremendous R&D
effort led to the creation of PAXCON Protective Coatings, a division
of LINE-X with the singular purpose of using chemically produced
coatings to protect military personnel and resources in harm’s way.
In 2002, PAXCON was chosen to protect the interior walls of the U.S.
Pentagon.

• We are extremely proud of our role in helping to safeguard military

personnel around the world. As a company with veterans at the
corporate and franchise level, we have a deep respect for our
servicemen and women, past and present.

• We’re not your average run-of-the-mill truck bedliner company. With

an impressive collection of protective coatings at our disposal, we
set our sights on a more encompassing area within the automotive
aftermarket, and beyond. Our vision is to develop a one-stop retail
experience offering spray-on bedliners, accessories, and specialty
automotive and protective coatings that foster customization.

• Today, LINE-X is the largest automotive aftermarket retail franchise in

North America.

• LINE-X is also committed to providing a comprehensive protective

coatings solution for manufacturing challenges.

• We work tirelessly as scientists, engineers, technicians, enthusiasts,

and with our own customers to ensure our product is the best that it
can be.

WATCH YOUR BRAND VISION
TONE!
Our quest for innovation, quality products, relationships and the passion of
Everything we do should be filtered through our team fuels our brand vision. We strive to be known around the world
our vision, mission and promise. From our — by our customers, Franchisees, employees and competitors —
logos to the images we use, to the tone as being the very best in people, service, innovation, quality and ethics.
of our messages, we write to our outward
appearance. It all is a reflection of our BRAND MISSION
brand and who we are as an organization.
Our Brand Vision focuses on the goals LINE-X products are tough, innovative and purposeful. By delivering
we wish to achieve over time. Our Brand capabilities you never thought possible, we seek to take the worry out
Mission speaks to what we do every day. of your professional life and inspire freedom in your personal life —
And our Brand Promise represents our the freedom to live however, whenever and wherever your life takes you.
commitment to the consumer. Together LINE-X exemplifies possibility and potential.
they are the “heart & soul” of LINE-X.
Be true to “the brand.” BRAND PROMISE

We promise premium performance, superior quality, exceptional value
and excellence in every dimension of your LINE-X experience.



THE MARK



PRIMARY LOGO MARK ON DARK IMAGE

BLACK OUTLINE LOGO ON WHITE WHITE OUTLINE LOGO ON BLACK

YELLOW LOGO (NO OUTLINE) ON DARK GRAY PRIMARY LOGO MARK ON LIGHT IMAGE

LINE-X
COLORS

Use yellow sparingly. Even though it is
a dominant color in our logo, it does
not need to overpower imagery and
messaging in communication material.

PMS Process Yellow PMS Process Black
CMYK 0%, 0%, 100%, 0% CMYK 0%, 0%, 0%, 100%
RGB 255, 242, 0 RGB 35, 31, 32
WEB FFF200 WEB 000000

LINE-X YELLOW LINE-X BLACK

RESPECT Our brand is our DNA. Every time we communicate with our customers it
THE SPACE creates an impression of what they can expect from LINE-X. Clear and
concise messaging is our branding goal. By keeping every piece of
our brand clean and correct we achieve this goal. Following the
mechanical specifications of the brand is crucial to the success of our
brand and our Franchise Network.

Equally important to the image of the LINE-X brand, always capitalize
LINE-X for any written word. This may include but not limited to: everyday
communications, media articles, social media posting, marketing
materials, etc.

X

XX

X

TEXT LINE USE

When adding a store location name
to the LINE-X logo, please follow the
space and size rules below.

Location Name, 100% Black LINE-X OF LOCATION NAME X
All Caps, Klavika Bold
X
X

TRUCK GEAR X
LOCKUP
X
When displaying the Truck Gear by LINE-X
logo with the LINE-X logo, please follow the LOGO LOCKUP WITH TRUCK GEAR BY
space and size guidelines below. LINE-X PRIMARY LOGO

X

X LOGO LOCKUP WITH TRUCK GEAR BY
LINE-X LOGO (WITHOUT TRUCK)

MINIMUM
SIZE

When reducing the size of the LINE-X
oval logo, please do not resize below
these specifications.

.75"

PLEASE
DON’T ...

Don’t take our heritage for granted. Always Do NOT stretch or change logo aspect ratio. Do NOT alter the design in any way Do NOT add any copy within the yellow oval,
use the correct LINE-X oval logo. These are Always resize proportionately. (i.e. bevel/emboss edges, 3D effects, etc.). including location name.
a few examples of what NOT to do with the
LINE-X logo - this is not a complete list.
When in doubt about using any LINE-X logo
... ask.

Do NOT change the color of the logo from Do NOT angle the logo. Do NOT add a drop shadow to the logo.
the approved color palette.

Do NOT change the font inside the logo. Do NOT reduce the opacity of the logo. Do NOT add graphic or any other elements to
the oval or logo type.

INTERNATIONAL X
LINE-X LOGOS X

When adding a country name to the X
LINE-X logo, please follow the space and X
size rules below.

Country Name, 100% Black
All Caps, Gotham Book

WARRANTY
LOGOS

North America warranty logos are
displayed below.

LINE-X LIFETIME WARRANTY LOGO TRUCK GEAR LIFETIME WARRANTY LOGO

PROTECTIVE X
COATINGS X

The LINE-X Protective Coatings logo is to
be used when associated with LINE-X
Manufacturing and LINE-X International
Distributors and Applicators.

X X

PRIMARY PROTECTIVE COATINGS LOGO ON WHITE

WHITE OUTLINE LOGO ON DARK GRAY BLACK OUTLINE LOGO ON LIGHT GRAY YELLOW LOGO (NO OUTLINE) ON DARK GRAY

DON’T JUST
PROTECT IT.
LINE-X IT.

This logo with tagline can be used in your
everyday promotions and advertising.

BLACK LOGO ON WHITE

WHITE LOGO ON DARK GRAY BLACK LOGO (LINE-X IT ONLY) ON YELLOW WHITE LOGO (LINE-X IT ONLY) ON BLACK

YOU BUILD IT.
LINE-X PROTECTS IT.

This tagline is to be used exclusively by
the LINE-X Manufacturing Department.

BLACK LOGO ON WHITE

BLACK LOGO ON LIGHT GRAY BLACK LOGO ON YELLOW WHITE LOGO ON BLACK



PRODUCTS THAT LINE-X IS MUCH MORE THAN A BEDLINER
PROTECT &
LOOK AWESOME We strive to make an emotional connection between consumers and the LINE-X
brand itself. Consumer awareness of our extensive capabilities is crucial in
establishing this connection. The four distinct product categories are:

BEDLINERS

LINE-X bedliners provide unmatched protection, and customization, for a truck
bed. All LINE-X bedliners are backed with a National Lifetime Warranty.

ACCESSORIES

LINE-X shops have access to top-selling truck accessories, from bumpers and
tool boxes to step bars and tonneau covers. LINE-X is also a unique destination
for Jeep parts and customization.

And, LINE-X has introduced an exclusive accessory line, Truck Gear by LINE-X.
Available only at LINE-X franchise locations, Truck Gear by LINE-X is an
expanding collection of the most popular truck and SUV accessories.
All Truck Gear products are backed with a Lifetime End-to-End Warranty.

PROTECTIVE COATINGS

LINE-X protective coatings are specialized, high-performance spray-on
elastomeric coatings engineered to ensure long-lasting protection and limitless
application potential.

SPECIALTY AUTOMOTIVE

LINE-X coatings are ideal for a variety of vehicle applications and are often used
as a custom finish for bumpers, rockers, fender flares or full-vehicle exteriors.



BEDLINER
LINEUP

LINE-X bedliners play a critical role in LINE-X® LINE-X®
every Franchisee’s success. These logos
can be used in everyday promotion and STANDARD STANDARD
advertising.
BLACK LOGO ON WHITE WHITE LOGO ON BLACK

LINE-X® LINE-X®

PRO PRO

BLACK LOGO ON WHITE WHITE LOGO ON BLACK

BEDLINER
LINEUP

LINE-X® LINE-X®

PLATINUM PLATINUM

BLACK LOGO ON WHITE WHITE LOGO ON BLACK

LINE-X® LINE-X®

PREMIUM PREMIUM

BLACK LOGO ON WHITE WHITE LOGO ON BLACK

LINE-X X
ULTRA .5 of X

LINE-X ULTRA is a UV-stable thin-coat
product used in applications similar
to powder coating but with greater
physical properties.

PRIMARY LOGO ON WHITE

WHITE LOGO ON BLACK PRIMARY LOGO ON YELLOW

LINE-X X
BODY ARMOUR .5 of X

These logos are used with the LINE-X Body
Armour full-vehicle exterior application.

body armour

PRIMARY LOGO ON WHITE

BRUSHED METAL LOGO ON BLACK WHITE LOGO ON BLACK

PAXCON X
BY LINE-X X

PAXCON is the high-performance
coating designed for blast mitigation
and spall protection. This logo is used
by LINE-X Corporate and approved
International Master Distributors.

PRIMARY LOGO ON WHITE

WHITE OUTLINE LOGO ON BLACK

LINE-X RENEW X
X
ReNew is the LINE-X bedliner enhancement
system that is designed to repair old, faded WHITE RENEW LOGO ON DARK GRAY
or gouged spray-on truck bedliners.
X
PRIMARY LOGO ON WHITE X

LINE-X XTRA WHITE XTRA LOGO ON DARK GRAY

LINE-X XTRA is our custom color option,
providing permanent rich color and
UV protection.

PRIMARY LOGO ON WHITE

ASPART-X
FLOORING SYSTEMS

ASPART-X is a zero-VOC aliphatic X
coating that is suitable for decks, X
patios, garage floors and a wide
range of industrial applications.
Logo use: Worldwide.

X X

PRIMARY LOGO ON WHITE

WHITE OUTLINE LOGO ON DARK GRAY BLACK LOGO ON LIGHT GRAY BLACK OUTLINE LOGO ON YELLOW

ASPART-X
CANADA

ASPART-X is a zero-VOC aliphatic
coating that is suitable for decks,
patios, garage floors and a wide
range of industrial applications.
Logo use: Canada.

PRIMARY LOGO ON WHITE

WHITE OUTLINE LOGO ON BLACK LOGO ON LIGHT GRAY ASPART TM
FLOORING SYSTEMS
LOGO ON BLACK

TRUCK GEAR x x
BY LINE-X X
x
Truck Gear by LINE-X is the
exclusive accessory brand of the TRUCK GEAR PRIMARY LOGO
LINE-X Franchise Network.

x

X

BLACK TRUCK GEAR PRIMARY LOGO ON WHITE WHITE TRUCK GEAR PRIMARY LOGO ON BLACK

WHITE & BLUE TRUCK GEAR PRIMARY LOGO ON BLACK BLACK & BLUE TRUCK GEAR PRIMARY LOGO ON YELLOW

TRUCK GEAR
COLORS

Lighter blue is preferred if using only
one shade of blue.

PMS 298C PMS 647C PMS Process Black
CMYK 67%, 14%, 5%, 0% CMYK 100%, 73%, 27%, 10% CMYK 0%, 0%, 0%, 100%
RGB 63, 173, 216 RGB 0, 79, 126 RGB
WEB 0 WEB 0 WEB 000000

TRUCK GEAR LIGHT BLUE TRUCK GEAR DARK BLUE TRUCK GEAR BLACK

TRUCK GEAR
BY LINE-X

Use this Truck Gear logo variation
when the full truck logo does not
fit or is not applicable.

TRUCK GEAR (NO TRUCK) PRIMARY LOGO

LOGO MARK ON BLACK TRUCK GEAR IN-LINE LOGOS ON YELLOW

TRUCK GEAR.
GEAR UP!

Use this tagline in the general
promotion of the Truck Gear by
LINE-X accessory brand.

GEAR UP TAG BLUE LOGO

GEAR UP TAG WHITE LOGO ON BLACK GEAR UP TAG BLACK LOGO ON TRUCK GEAR LIGHT BLUE

SWEET Promote yourself and your business with professional, printed
BUSINESS stationery, presentation templates, email signatures and apparel
that consistently represents the quality of the brand.

Every interaction with a customer, from an outgoing piece of paper
to an email-lead response, can and should be used as a business
promotion. Consistent use of the brand tells customers that you
take your business seriously.

Follow the guidelines described below when creating stationery
or supporting documents for your business. Artwork is available
to download from the LINE-X Portal.



U.S. & CANADA Contact info
BUSINESS CARDS 100% Black text
Gotham Bold, 7.5 pts.
Name, 100% Yellow text
Knockout, 15 pts. Address & URL info
White text
Title, 100% Black text Gotham Bold, 8 pts.
Gotham Bold Italic, 8 pts.

U.S. & CANADA CORPORATE BUSINESS CARD

U.S. & CANADA FRANCHISE WITH TRUCK GEAR BUSINESS CARD U.S. & CANADA FRANCHISE WITHOUT TRUCK GEAR BUSINESS CARD

INTERNATIONAL
BUSINESS CARDS

INTERNATIONAL LINE-X BUSINESS CARD

INTERNATIONAL CORPORATE BUSINESS CARD INTERNATIONAL LINE-X & PAXCON BUSINESS CARD

U.S. & CANADA
LETTERHEAD

2.125"

Title, 100% Black text Address & URL info
Gotham Black, 11 pts. 100% Black text
Gotham XLight, 9 pts.
U.S. CORPORATE LETTERHEAD

.5"

CANADA CORPORATE LETTERHEAD U.S. & CANADA FRANCHISE LETTERHEAD

INTERNATIONAL
LETTERHEAD

INTERNATIONAL CORPORATE LETTERHEAD

INTERNATIONAL LINE-X LETTERHEAD INTERNATIONAL PAXCON LETTERHEAD

U.S. & 1862 SPARKMAN DRIVE
INTERNATIONAL HUNTSVILLE, AL 35816
CORPORATE
ENVELOPES

U.S. CORPORATE ENVELOPE OPTION #1

.25" 1862 SPARKMAN DRIVE
HUNTSVILLE, AL 35816
Address, 100% Black text
All Caps, Klavika Medium, 10 pts.

U.S. CORPORATE ENVELOPE OPTION #2

CANADA
CORPORATE
ENVELOPES

36 BELICH CRESCENT
RED DEER, AB CANADA T45 2K5

CANADA CORPORATE ENVELOPE OPTION #1

.25" 36 BELICH CRESCENT
RED DEER, AB CANADA T45 2K5
Address, 100% Black text
All Caps, Klavika Medium, 10 pts.

CANADA CORPORATE ENVELOPE OPTION #2