LINE-X Brand Guidelines_2016 1028_web - LINKED

TRUCK GEAR
PRODUCT DISPLAYS

Custom product displays allow DISPLAY 2
for a consistent, unique look.
Specs are available for Truck Detachable
Gear by LINE-X displays. The 8’W x 18”H
Truck Gear graphic is to always Art Panel
be placed at the top of the display,
and only Truck Gear products BwloaocFdkorspmuariicnfaatecde
can be placed under the
graphic. Displays without
the Truck Gear graphic can be
used for other products.

TRUCK GEAR
PRODUCT DISPLAYS

DISPLAY 2 8'10" DISPLAY 2

5" 1"
1'

6' 6'10" Black .75" Slat Board w/Aluminum Channel Inserts
6'
5"
8'
5" 8' 5" 5"
1"

TRUCK GEAR
PRODUCT DISPLAYS

TRUCK GEAR 10'9"
DISPLAY LOGOS
8'9"

3D TRUCK GEAR BY LINE-X
WALL LOGO

6'6"

BRUSHED SILVER TRUCK GEAR BY LINE-X DISPLAY LOGO

$243.30

(includes shipping)

AVAILABLE IN THESE WIDTHS:
10'9"
8'9"
6'6"

PROPERLY OUTDOOR SIGN REQUIREMENTS
CROWN YOUR
DOMAIN Exterior signs draw attention to your place of business and help
differentiate it from others on the street. Exterior signs can be
ground-mounted or building-mounted. All signs must contain the
proper LINE-X logo, meet proper measurements, use proper
fonts and descriptors, and be large enough to be easily read.



LINE-X OUTDOOR X
SIGNS
BEDLINERS ACCESSORIES PROTECTIVE COATINGS X
The front main building sign must contain X
the LINE-X oval logo and the descriptor X
text line. Additional rear building signs X
may be the LINE-X oval logo only.

Descriptor Text, 100% Black
All Caps, Klavika Bold Italic

X X

Descriptor Text, 100% Black X
All Caps, Klavika Bold Italic
X
X
X
X
X
X

LINE-X OUTDOOR
SIGNS

PREFERRRED OUTDOOR SIGN LAYOUT (VERTICAL) ALTERNATIVE OUTDOOR SIGN LAYOUT (VERTICAL) ALTERNATIVE OUTDOOR SIGN LAYOUT (VERTICAL)

PREFERRED OUTDOOR SIGN LAYOUT (HORIZONTAL) ALTERNATIVE OUTDOOR SIGN LAYOUT (HORIZONTAL) LOADING DOCK OUTDOOR SIGN USAGE

LINE-X.COM Our website is often the first thing a consumer sees when researching
LINE-X. LINE-X.com is designed to accurately reflect our brand, our
capabilities, and our Franchise and global presence. The consumer
website has a lifestyle-feel meant to create a relationship between our
target audience and our brand. The imagery and content enhance the
user’s experience and support our brand by describing and visualizing
our product offering.

The overall website consists of three interworking parts: the consumer
site, the LINE-X Portal and the microsite templates. The consumer site
is the first touchpoint for many customers around the world, the LINE-X
Portal is dedicated to Franchise support and acts as a central database,
and the microsites are localized websites with brand-consistent
content and areas of store-level personalization.



LINE-X.COM RESPONSIVE

When updating the LINE-X consumer Desktop, laptop, tablet and mobile
site, the following guidelines must
be followed for color, font usage and #FBED23 #252525 15px 35px
spacing. This ensures the consumer #636363 #F1F1F1
will always have a consistent BUTTON
experience at LINE-X.com. BUTTON

Montserrat Bold 700 HEADLINES & BUTTONS

ABCDEFGHIJLKMONPQRSTUVWXYZ <h1> 70px <h2> 40px <h3> 30px <h4> 20px
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+= BODY COPY

Arimo Regular 400 15px

ABCDEFGHIJLKMONPQRSTUVWXYZ CALLOUTS, BULLETS & DESCRIPTIONS
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+= Arimo Bold 700, 15px, letter spacing 1px

Arimo Bold 700

ABCDEFGHIJLKMONPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+=

• ALIQUAM TINCIDUNT MAURIS EU RISUS.
• VESTIBULUM AUCTOR DAPIBUS NEQUE.
• NUNC DIGNISSIM RISUS ID METUS.



FRANCHISE Front-end website homepage Back-end editable Portal page
MICROSITES

Franchise owners can take advantage of
the same established brand of LINE-X.com
with customized microsite pages. These
pages create a seamless flow from the
national site to your individual store site,
allowing a clean user experience for
the consumer.

Custom information shown on the front-end page can be
edited by using the fields provided in the Portal back-end.

CUSTOM INTRO PARAGRAPH

CUSTOM STORE INFORMATION

- C ustomer store location, phone
number and external URL

- R EQUEST A QUOTE funnels leads to
Portal lead manager

CUSTOM SOCIAL MEDIA ICONS

FRANCHISE Front-end website ABOUT page Back-end editable Portal page
MICROSITES

Custom information shown on the ABOUT page can be
edited by using the fields provided in the Portal back-end.

CUSTOM INTRO PARAGRAPH
AND STORE NAME

CUSTOM PHOTOS AND VIDEOS

CUSTOM STORE INFORMATION

- C ustomer store location, phone number and
external URL

- R EQUEST A QUOTE funnels leads to
Portal lead manager

- Custom hours of operation

CUSTOM SOCIAL MEDIA ICONS

DON’T JUST 2016 BRAND CAMPAIGN
PROTECT IT.
LINE-X IT. Advertising and promotion are key to the success of any
marketing plan. Developing memorable ad materials to
support our 20+ year history and convey the message of the
“new” LINE-X is a challenge. The new 2016 Brand Campaign
uses striking imagery which creates that all important
emotional connection.

Our new tagline “LINE-X IT” speaks to the consumer as a
memorable and action-packed statement. Emotion and a
positive association are key with the use of this brand
awareness campaign.

“Ask for LINE-X by Name” tagline is targeted at the
dealership consumer. This campaign moves the consumer
to make a brand choice and not a generic choice when it
comes to their new bedliner.



BRAND AD DON’T JUST PROTECT IT IT
CAMPAIGN
BEDLINERS. ACCESSORIES. PROTECTIVE COATINGS.
Beautiful striking photography draws
the consumer in and whacks them over
the head with the “LINE-X IT” tag.

Store name & address STOP BY LINE-X TODAY AND SEE WHAT’S POSSIBLE. Call to action & contact info line
White text, 10 pts. White text, 15 pts.
LINE-X OF STORE NAME • 1234 STREET NAME • CITY NAME, ST 91000 Helvetica Neue LT Std
Helvetica Neue LT Std 77 Bold Condensed
77 Bold Condensed (800) 555-1234 • WEBSITEURL.COM

White social media icons FRANCHISE FULL-PAGE TRUCK AD

BRAND AD DON’T JUST PROTECT IT
CAMPAIGN

IT

DON’T JUST PROTECT IT IT

BEDLINERS. ACCESSORIES. PROTECTIVE COATINGS.

WHEN BUYING YOUR NEW TRUCK, ASK FOR LINE-X BY NAME.

LINE-X OF STORE NAME • 1234 STREET NAME • CITY NAME, ST 91000

(800) 555-1234 • WEBSITEURL.COM

DEALER FULL-PAGE FOOTER CALL TO ACTION

Directs consumers to ask
for LINE-X at their local
dealership.

GO TO LINEX.COM TO FIND A STORE NEAR YOU. Directs consumers to STOP BY LINE-X TODAY AND SEE WHAT’S POSSIBLE.
website to find a store.
BEDLINERS. ACCESSORIES. PROTECTIVE COATINGS. LINE-X OF STORE NAME • 1234 STREET NAME • CITY NAME, ST 91000

CORPORATE FULL-PAGE FOOTER CALL TO ACTION (800) 555-1234 • WEBSITEURL.COM

FRANCHISE FULL-PAGE JEEP AD ALTERNATIVE

BRAND AD DON’T JUST PROTECT IT Call to action info line
CAMPAIGN White text, 12 pts.
IT Helvetica Neue LT Std
FRANCHISE HALF PAGE TRUCK AD 77 Bold Condensed
BEDLINERS. ACCESSORIES.
PROTECTIVE COATINGS. Store name & address
White text, 10 pts.
STOP BY LINE-X TODAY AND Helvetica Neue LT Std
SEE WHAT’S POSSIBLE. 77 Bold Condensed

LINE-X OF STORE NAME Contact info
1234 STREET NAME White text, 15 pts.
CITY NAME, ST 91000 Helvetica Neue LT Std
77 Bold Condensed
(800) 555-1234
WEBSITEURL.COM White social media icons

BRAND AD
CAMPAIGN

DON’T JUST PROTECT IT DON’T JUST PROTECT IT DON’T JUST PROTECT IT

IT IT IT

BEDLINERS. ACCESSORIES. BEDLINERS. ACCESSORIES. BEDLINERS. ACCESSORIES.
PROTECTIVE COATINGS. PROTECTIVE COATINGS. PROTECTIVE COATINGS.

WHEN BUYING YOUR NEW TRUCK, GO TO LINEX.COM TO FIND A STOP BY LINE-X TODAY AND
ASK FOR LINE-X BY NAME. STORE NEAR YOU. SEE WHAT’S POSSIBLE.

LINE-X OF STORE NAME LINE-X OF STORE NAME
1234 STREET NAME 1234 STREET NAME
CITY NAME, ST 91000 CITY NAME, ST 91000

(800) 555-1234 (800) 555-1234
WEBSITEURL.COM WEBSITEURL.COM

DEALER HALF-PAGE CALL TO ACTION CORPORATE HALF-PAGE CALL TO ACTION FRANCHISE HALF-PAGE JEEP AD ALTERNATIVE

Directs consumers to ask for Directs consumers to
LINE-X at their local dealership. website to find a store.

BRAND AD
CAMPAIGN

DON’T JUST PROTECT IT

IT

BEDLINERS. ACCESSORIES.
PROTECTIVE COATINGS.

Store name & address STOP BY LINE-X TODAY AND SEE WHAT’S POSSIBLE. Call to action & contact info line
White text, 7.5 pts. White text, 10 pts.
LINE-X OF STORE NAME • 1234 STREET NAME • CITY NAME, ST 91000 Helvetica Neue LT Std
Helvetica Neue LT Std 77 Bold Condensed
77 Bold Condensed (800) 555-1234 • WEBSITEURL.COM

White social media icons FRANCHISE QUARTER-PAGE TRUCK AD

BEDLINERS. ACCESSORIES.
PROTECTIVE COATINGS.

BRAND AD
CAMPAIGN

DON’T JUST PROTECT IT

IT

WHEN BUYING YOUR NEW TRUCK, ASK FOR LINE-X BY NAME. DON’T JUST PROTECT IT

LINE-X OF STORE NAME • 1234 STREET NAME • CITY NAME, ST 91000 IT

(800) 555-1234 • WEBSITEURL.COM BEDLINERS. ACCESSORIES.
PROTECTIVE COATINGS.

DEALER QUARTER-PAGE CALL TO ACTION Directs consumers to
ask for LINE-X at their
local dealership.

GO TO LINEX.COM TO FIND A STORE NEAR YOU. STOP BY LINE-X TODAY AND SEE WHAT’S POSSIBLE.

BEDLINERS. ACCESSORIES. PROTECTIVE COATINGS. LINE-X OF STORE NAME • 1234 STREET NAME • CITY NAME, ST 91000

CORPORATE QUARTER-PAGE CALL TO ACTION (800) 555-1234 • WEBSITEURL.COM

FRANCHISE QUARTER-PAGE JEEP AD ALTERNATIVE

Directs consumers to
website to find a store.

TV CAMPAIGN

Storytellers like Mark Twain give us
lasting impressions and connect us to
characters. That is the same idea behind
all our current videos. Whether it is a
heartfelt father/daughter story or a
high-energy hype video, these truly
capture the essence of LINE-X.

Franchise taggable brand spot.

TV 30-SECOND BRAND SPOT VOICE-OVER
CAMPAIGN FRANCHISE CALL TO ACTION

All TV ads are available for download VO: Whether you want to travel on-road, off-road or off the grid, we’ve got you covered.
from the LINE-X.com Portal in the
Marketing section. VO: When you want the best protection from everything Mother Nature can throw at

you, we’ve got that covered too.

VO: If you want high-quality truck bedliners and accessories designed to endure

the elements and last a lifetime, ask for LINE-X spray-on protective coatings
and travel on.

VO: Don’t just protect it. LINE-X it.

VO: Stop by LINE-X today and see what’s possible.

RADIO 30-SECOND RADIO SPOT VOICE-OVER
CAMPAIGN DEALER CALL TO ACTION

All Radio ads are available for download VO: Whether you want to travel on-road, off-road or off the grid, we’ve got you covered.
from the LINE-X.com Portal in the
Marketing section. VO: When you want the best protection from everything Mother Nature can throw at

you, we’ve got that covered too.

VO: If you want high-quality truck bedliners and accessories designed to endure

the elements and last a lifetime, ask for LINE-X spray-on protective coatings
and travel on.

VO: Don’t just protect it. LINE-X it.

VO: When buying your new truck, ask for LINE-X by name.

A PHOTO SPEAKS A A simple photograph can tell a story that a thousand words simply
THOUSAND WORDS cannot. Our brains have been processing imagery since the day we
were born and there is nothing more powerful to the human brain than
images. They leave lasting imprints and create strong perceptions to
our mindset in commercial advertising.

Our selection of photography speaks loudly to our lifestyle branding.
From the landscape to the vehicles, we are telling the brand story
through the eyes of the consumer — building our position stronger
every day with imagery that speaks to the heart of LINE-X.



IMAGERY

PRODUCT FOCUSED

VEHICLE FOCUSED
LIFESTYLE & PEOPLE

Messy and unorganized
background and subject.
Harsh lighting.

Harsh lighting, washed out with
bright light. Part of sprayed object
cut out of frame. Distracting
background.

Distracting background. Too
much foreground. Poor quality.

Does not showcase product.
People are focus instead of the
product. Distracting background.

PHOTOGRAPHY CELLPHONE PHOTOS VS. DIGITAL CAMERA PHOTOS

The sky is the limit to LINE-X VS.
applications, and we love to show off
the great products, hard work, and ON-SCREEN PHOTOS
unique projects of our ever-growing
franchise network. If you are a seasoned When basic guidelines are observed, cellphone photos can display great on a screen! Cellphone
photographer or a novice to the field, photos can be used for social media, TV slideshows, websites, and other digital outlets.
we encourage you to take photos of your
latest work and special jobs. We have PRINTED PHOTOS
developed some simple guidelines on
the next few pages to help you along When photos need to be printed for a flyer, poster, calendar or other paper medium, a digital
in the process of photographing your camera should be used. Photos that are printed generally need to be higher quality than photos
LINE-X products like a pro. that are used on a screen. High-resolution photos are recommended for print.
Excellent quality: At least 3000 x 2175 pixels
Post your photos on social media, display Minimum quality: 1500 x 1000 pixels or 1 MB file size
them in your shop, and share them with
us! LINE-X is always on the lookout for AVOID DATE/TIME STAMPED PHOTOS
great imagery.
Date/time stamp should be turned off in the camera settings to avoid covering a critical
Send your photos to part of the main subject.

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