LINE-X Brand Guidelines_2016 1028_web - LINKED

U.S. & CANADA
FRANCHISE
ENVELOPES

LINE-X OF STORE NAME
1234 STREET NAME
CITY, ST 00000

U.S. & CANADA FRANCHISE ENVELOPE OPTION #1

.25" LINE-X OF STORE NAME
1234 STREET NAME
Store Name, 100% Black text CITY, ST 00000
All Caps, Klavika Bold, 10 pts.

Address, 100% Black text
All Caps, Klavika Regular, 10 pts.

U.S. & CANADA FRANCHISE ENVELOPE OPTION #2

INTERNATIONAL CHINA
ENVELOPES
BLUE SHELL (CHINA) CO. LTD.
Address, 100% Black text UNIT A2, 8/F, TML TOWER, 3 HOI SHING ROAD,
All Caps, Klavika Light, 7 pts. TSUEN WAN, NEW TERRITORIES, HONG KONG

INTERNATIONAL LINE-X & PAXCON ENVELOPE

.25" CHINA

Store Name, 100% Black text BLUE SHELL (CHINA) CO. LTD.
All Caps, Klavika Bold, 10 pts. UNIT A2, 8/F, TML TOWER, 3 HOI SHING ROAD,
TSUEN WAN, NEW TERRITORIES, HONG KONG
Address, 100% Black text
All Caps, Klavika Regular, 10 pts.

INTERNATIONAL CORPORATE ENVELOPE

PPT SLIDE
TEMPLATES

TITLE SLIDE

LINE-X ONLY
SLIDES

U.S. & Canada Franchise & LINE-X Corporate

LINE-X & TRUCK
GEAR SLIDES

U.S. & Canada Franchise & LINE-X Corporate

LINE-X PROTECTIVE
COATINGS SLIDES

U.S. & Canada Franchise & LINE-X Corporate

LINE-X INTERNATIONAL
SLIDES

LINE-X International

LINE-X & PAXCON
INTERNATIONAL SLIDES

LINE-X & PAXCON International

EMAIL
SIGNATURES

Most of our daily communications
are via email. Therefore our email
signatures are a huge part of our
overall branding. In order to keep our
look and feel consistent, please use
this style email signature block.

EMAIL • http://facebook.com/linexprotects
SIGNATURES • http://twitter.com/linexprotects
• http://youtube.com/linexprotects
U.S. & CANADA CORPORATE • http://instagram.com/linexnorthamerica
INTERNATIONAL CORPORATE
(Email address is optional)

Jane Smith

Manager

LINE-X LLC
1862 Sparkman Drive
Huntsville, AL 35816

office. 256-713-4264
mobile. 256-698-3710
fax. 1-800-861-8319

jIsNmiTth’@Ll.inCexO.coRmPORATE

Logos link to
• http://LINE-X.com
• http://truckgear.com
• http://facebook.com/linexprotects
• http://twitter.com/linexprotects
• http://youtube.com/linexprotects
• http://instagram.com/linexnorthamerica

(Email address is optional)

John Smith

Manager

LINE-X LLC
1862 Sparkman Drive
Huntsville, AL 35816

office. 256-713-4264
mobile. 256-698-3710

[email protected]

EMAIL • http://twitter.com/linexprotects
SIGNATURES • http://youtube.com/linexprotects
• http://instagram.com/linexnorthamerica
Email signatures are available for
download on the LINE-X.com Portal (Email address is optional)
in the Marketing section.
Jane Smith
MANUFACTURING CORPORATE
U.S. & CANADA FRANCHISE Manager

LINE-X LLC
1862 Sparkman Drive
Huntsville, AL 35816

office. 256-713-4264
mobile. 256-698-3710
fax. 1-800-861-8319

jUsmSit/[email protected]

Logos link to
• http://franchisemicrositetemplate.com
• http://truckgear.com
• http://facebook.com/franchise page or http://facebook.com/linexprotects
• http://twitter.com/franchisepage or http://twitter.com/linexprotects
• http://instagram.com/franchise page or http://instagram.com/linexnorthamerica
• http://youtube.com/franchise page or http://youtube.com/linexprotects

(Email address is optional)

John Smith

Store Manager

LINE-X of City Name
1234 Street Name
City, ST 00000

office. 000-000-0000
mobile. 000-000-0000
fax. 000-000-0000

[email protected]
http://franchisemicrositetemplate.com

EMAIL • http://MDmicrositetemplate.com
SIGNATURES • http://facebook.com/franchise page or http://facebook.com/linexprotects
• http://twitter.com/franchisepage or http://twitter.com/linexprotects
INTERNATIONAL MASTER • http://instagram.com/franchise page or http://instagram.com/linexnorthamerica
DISTRIBUTOR (LINE-X ONLY) • http://youtube.com/franchise page or http://youtube.com/linexprotects

INTERNATIONAL MASTER (Email address is optional)
DISTRIBUTOR (LINE-X & PAXCON)
Jane Smith

Manager

LINE-X of Country Name
1234 Street Name
City, ST 00000

office. 000-000-0000
mobile. 000-000-0000
fax. 000-000-0000

[email protected]
hINttpT://’MLDMmiAcroSsTiteEteRmpDlaItSe.cToRmIBUTOR (LINE-X AND PAXCON)

Logos link to
• http://MDmicrositetemplate.com
• http://facebook.com/franchise page or http://facebook.com/linexprotects
• http://twitter.com/franchisepage or http://twitter.com/linexprotects
• http://instagram.com/franchise page or http://instagram.com/linexnorthamerica
• http://youtube.com/franchise page or http://youtube.com/linexprotects

(Email address is optional)

John Smith

Manager

LINE-X of Country Name
1234 Street Name
City, ST 00000

office. 000-000-0000
mobile. 000-000-0000
fax. 000-000-0000

[email protected]
http://MDmicrositetemplate.com

DON’T GET APPAREL
CAUGHT WITH
MUD ON YOUR We represent LINE-X in every facet during our workdays and
FACE ... OR SHIRT. even when not at work. From shop t-shirts to hats, it is important
to always follow the proper logo and mechanical specifications
in this guide. The following examples of our logos can be used
together to create the proper lifestyle and look required to
represent the LINE-X brand correctly.



APPAREL

BLACK HAT & YELLOW LINE-X LOGO

2-COLOR TRUCK GEAR LOGO USED
FOR EMBROIDERY

BLACK WITH WHITE
STITCHING

GRAPHITE WITH VICE
BLUE STITCHING

TRUCK GEAR BY LINE-X HAT BLACK HAT & YELLOW LINE-X LOGO WITH TRUCK GEAR SIDE LOGO

APPAREL

2-COLOR TRUCK GEAR LOGO USED
FOR EMBROIDERY

FEMALE BLACK POLO SHIRT OPTION

BLUE INDUSTRIAL SHIRT MALE BLACK POLO SHIRT OPTION
WITH YELLOW LINE-X LOGO

APPAREL

BLACK T-SHIRT WITH LINE-X
AND TRUCK GEAR LOGOS

APPAREL

BLUE T-SHIRT WITH
TRUCK GEAR GRAPHIC & LOGO

STAY TOP OF PROMOTIONAL MATERIALS
MIND WITH
CONSUMERS As part of the marketing mix, promotion includes all activities that
involve communicating with the customer about the product and its
features and benefits. LINE-X offers many different promotional tools to
aid in your promotional efforts.

LINE-X FEATHER FLAGS

PROMO ITEMS

CUSTOMIZABLE YELLOW & BLACK FOOTBALL LINE-X CAMO KOOZIE TRUCK GEAR KOOZIE

BLUE TRUCK GEAR FOOTBALL LINE-X CUSTOMIZABLE KOOZIE BLACK LINE-X KOOZIE

PROMO ITEMS

YELLOW BALLPOINT PEN (BLACK OR BLUE INK)
CUSTOMIZABLE BLACK INK PEN
YELLOW BALLPOINT PEN (BLACK OR BLUE INK)

WRAP Vehicle wraps on our shop trucks are like a billboard for your store —
YOUR RIDE for display at your shop, at a local dealership, at an event or going out
to lunch. Following the exact specifications will give LINE-X and your
truck a clean, consistent look with maximum impact.

Vehicle wraps are available for download on the LINE-X.com Portal
in the Marketing section



LINE-X TRUCK
WRAP OPTIONS

Original X Full Wrap
Stacked categories on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

Original X Full Wrap
Contact information on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

Original X Partial Wrap on dark color vehicle
Stacked categories on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

Original X Partial Wrap on dark color vehicle
Contact information on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

Original X Partial Wrap on light color vehicle
Stacked categories on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

Original X Partial Wrap on light color vehicle
Contact information on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

New X Full Wrap
Stacked categories on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

New X Full Wrap
Contact information on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

New X Partial Wrap on dark color vehicle
Stacked categories on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

New X Partial Wrap on dark color vehicle
Contact information on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

New X Partial Wrap on light color vehicle
Stacked Categories on side

REAR VIEW
TOP VIEW

LINE-X TRUCK
WRAP OPTIONS

New X Partial Wrap on light color vehicle
Contact information on side

REAR VIEW
TOP VIEW

NOW ENTERING As we have all experienced, retail design has a tremendous impact
LINE-X LAND on how customers value a brand. Recent studies have demonstrated
that customers elevate prices based on retail environment design
and accept a higher price level in store environments which are
perceived as favorable.

Captivating retail design can be a lucrative way to increase customer
satisfaction and to build a sustainable competitive advantage.
The LINE-X Customer Experience is designed to emphasize not only
customer value but reflect consistent brand quality through relevant
and captivating store environment and store image.

The LINE-X Customer Experience is based on a modular design which
can be adapted to any size showroom as long as the specifications
in this guide are met.



LIFESTYLE LIFESTYLE WALL WRAP - JEEP
WALL WRAPS
$3.82/SQTRFUCTK
As the focal point of the retail design, wall (includes shipping)
wraps bring the lifestyle element into the
retail design. Several image options are
available — each complements the color
scheme and overall design of the Customer
Experience. Only LINE-X approved images
are acceptable as wall wraps.

LINE-X Visual Guide 03/2016

$3.82/SQ FJEETP
(includes shipping)

LIFESTYLE
WALL WRAPS

LIFESTYLE WALL WRAP - TRUCK ON SLOPE

$T3R.U8CK2G/ESARQTRFUCTK
(includes shipping)

LINE-X Visual Guide 03/2016

LINE-X Visual Guide $3T.8RU2C/K SONQSLFOPTE
(includes shipping)
03/2016

LIFESTYLE
WALL WRAPS

LIFESTYLE WALL WRAP - CRAWLING JEEP

$3TR.8UC2K/BSY SQTREFATM
(includes shipping)

LINE-X Visual Guide 03/2016

LINE-X Visual Guide $3.8CR2A/WSLINQG JFEETP
(includes shipping)
03/2016

LIFESTYLE
WALL WRAPS

LIFESTYLE WALL WRAP - CREEK SPLASH

$D3IR.8T R2O/ASD QSPLAFSTH
(includes shipping)

LINE-X Visual Guide 03/2016

LINE-X Visual Guide $3.8C2RE/ESK QSPLFASTH
(includes shipping)
03/2016

LINE-X PRODUCT
DISPLAYS

DISPLAY 1

Formica

Detachable
4'W x 6'H
Art Panel

LINE-X & TRUCK GEAR 1"
PRODUCT DISPLAYS 1'

DISPLAY 1 Black .75" Slat Board w/Aluminum Channel Inserts

4'10"
5"

6' 6'10" 6'

5" 4'

5" 4' 5" 5"
1"

LINE-X BEDLINER LINE-X BEDLINER DISPLAY
DISPLAYS GRAPHIC PANEL - 4 BEDLINER PRODUCTS

$448.26GRAPHIC PANEL - 03/2016

4 BE(DpLluINsERshPRipOpDUinCgTS)
LINE-X Visual Guide

LINE-X BEDLILNIEN-EXRBEDLINER DISPLAY LINE-X BEDLINER DISPLAY
DISPGLRAAYPSHIC PANEL - STANDARD/PREGMRIUAMPHIC PANEL - PRO/PLATINUM

GRAPHIC PANEL - STA$ND4AR4D/8PR.E2MIU6M 03/2016 GRAPHIC PANEL$-4PR4O/P8LA.T2INU6M 03/2016
(plus shipping) (plus shipping)
LINE-X Visual Guide LINE-X Visual Guide

GRAPHIC PANEL - SPECIALTY AUTOMOTIVE

LINE-X SPECIALTY
AUTOMOTIVE
DISPLAYS

$448.26GRAPHIC PANEL - 03/2016

SPECIALTY AUTOMOTIVE
(plus shipping)

LINE-X Visual Guide

LINE-X
PROTECTIVE
COATINGS
DISPLAYS

OTHER OPTIONS FOR

BOTTOM OF DISPLAY PANEL
ARE AVAILABLE.OSTHEEERBOEPTLIOOWNS.FOR

BOTTOM OF DISPLAY PANEL
ARE AVAILABLE. SEE BELOW.

BOOM TRUCK GRAPHIC PANEL - PROTECTIVE COATINGS

BOOM TRUCK

TRAILER TRACTOR BOAT

TRAILER TRACTOR PRICE TBDBOTTOM PANEL OBPOTIOANTS

LINE-X Visual Guide PRICE TBD03/2016

LINE-X DISPLAY 3D LINE-X WALL/WELCOME COUNTER
LOGOS LOGO (BRUSHED METAL LOOK)

Custom product displays allow for a 4'10"
consistent, unique look. Specs and
artwork is available for bedliner, 1'2"
specialty automotive and protective
coatings displays.

DISPLAY LOGO SIZE

BRUSHED SILVER LINE-X DISPLAY LOGO

$141.45

(includes shipping)
4'10"(W) x 1'2"(H)

7'1" 2'5"
DISPLAY LOGO SIZE

$513

(includes ship

7'1"(W) x 2'

3D FULL-COLOR WALL LOGO DISPLAY

LINE-X Visual Guide