Sprouts Presentation - College Station - October 2020

Sprouts Farmers Market 44
40
Regional Overview Map
35
25 20

40 45
35
30 40
10 55
20
20 49
20
55 59
10 10

Print Date: 7/14/20 0 50
miles





Proposed Sprouts Farmers Market Market Potential

George Bush Dr & Texas Ave, College Station, TX Total Potential: $4,608

Target Customer Map 6R 1960 Competition Share: $6,600

Available Potential: $-1,992

6R

308 University Dr 6 30
30
47 6
6R
Texas A&M
University 40

47 Easterwood
Field

Trade Area has 0.5% Annual Growth.

5-Min 7-Min 10-Min TA 3-Mile

Population: 41,822 78,108 125,177 102,929 97,466
41,793 60,735 51,903 50,280
Daytime Pop: 28,382 $37,155 $43,629 $40,421 $38,334
$22,657 $25,893 $25,005 $23,763
Median HH Inc: $34,274 16,530 29,860 23,876 21,428
52.4% 51.0% 52.9% 51.1%
Per Capita Inc: $21,341 27,767 43,117 36,768 34,977
35.6% 34.4% 35.7% 35.9%
Bachelor's#: 8,042 02
miles
Bachelor's%: 52.9%
6
Target Customer #: 15,218
Target Customer % 36.4%

Print Date: 7/30/20













Mosaic Comparison Report

2019 Estimates (Calculated using TAS Retrieval)

Jul 29, 2020 Latitude: 30.617639 Longitude: -96.322492

George Bush Dr & Texas Ave 3.00 Mile Radius 5.00 Minute Drivetime 7.00 Minute Drivetime 10.00 Minute 12.00 Minute
College Station, TX Drivetime Drivetime
A: Power Elite
15 0.0% 1 0.0% 24 0.1% 110 0.2% 247 0.4%
A01: American Royalty 482 1.2% 110 0.7% 340 1.1% 765 1.5% 1,094 1.7%
A02: Platinum Prosperity 75 0.2% 406 0.6%
A03: Kids and Cabernet 287 0.7% 9 0.1% 51 0.2% 205 0.4% 570 0.9%
A04: Picture Perfect Families 143 0.3% 60 0.4% 186 0.6% 429 0.8% 501 0.8%
A05: Couples with Clout 23 0.1% 92 0.3% 329 0.6% 0.0%
A06: Jet Set Urbanites 2 0.0% 0 0.0% 1 0.0% 2 0.0% 3

B: Flourishing Families 93 0.2% 5 0.0% 48 0.1% 211 0.4% 388 0.6%
B07: Generational Soup 76 0.2% 9 0.1% 70 0.2% 518 1.0% 718 1.1%
B08: Babies and Bliss 1,133 2.8% 326 1.9% 714 2.2% 1,557 3.0% 1,923 3.1%
B09: Family Fun-tastic 10 0.0% 0 0.0% 2 0.0% 35 0.1% 39 0.1%
B10: Cosmopolitan Achievers
811 2.0% 160 1.0% 480 1.5% 1,324 2.6% 1,799 2.9%
C: Booming with Confidence 14 0.0% 1 0.0% 3 0.0% 41 0.1% 79 0.1%
C11: Aging of Aquarius 327 0.8% 37 0.2% 235 0.7% 613 1.2% 828 1.3%
C12: Golf Carts and Gourmets 143 0.3% 19 0.1% 94 0.3% 512 1.0% 666 1.1%
C13: Silver Sophisticates
C14: Boomers and Boomerangs 37 0.1% 1 0.0% 8 0.0% 68 0.1% 118 0.2%
176 0.4% 44 0.3% 113 0.4% 228 0.4% 266 0.4%
D: Suburban Style 32 0.1% 3 0.0% 38 0.1% 428 0.8% 545 0.9%
D15: Sports Utility Families 16 0.0% 6 0.0% 15 0.0% 47 0.1% 97 0.2%
D16: Settled in Suburbia
D17: Cul de Sac Diversity 463 1.1% 319 1.9% 393 1.2% 512 1.0% 557 0.9%
D18: Suburban Attainment 729 1.8% 134 0.8% 401 1.2% 1,139 2.2% 1,489 2.4%
22 0.1% 102 0.2%
E: Thriving Boomers 1 0.0% 6 0.0% 45 0.1%
E19: Full Pockets, Empty Nests
E20: No Place Like Home 319 0.8% 49 0.3% 237 0.7% 1,333 2.6% 1,865 3.0%
E21: Unspoiled Splendor 104 0.3% 19 0.1% 68 0.2% 230 0.4% 320 0.5%

F: Promising Families 521 1.3% 165 1.0% 402 1.3% 964 1.9% 1,179 1.9%
F22: Fast Track Couples 18 0.0% 5 0.0% 9 0.0% 21 0.0% 30 0.0%
F23: Families Matter Most

G: Young, City Solos
G24: Status Seeking Singles
G25: Urban Edge

Mosaic Comparison Report

2019 Estimates (Calculated using TAS Retrieval)

Jul 29, 2020 Latitude: 30.617639 Longitude: -96.322492

George Bush Dr & Texas Ave 3.00 Mile Radius 5.00 Minute Drivetime 7.00 Minute Drivetime 10.00 Minute 12.00 Minute
College Station, TX Drivetime Drivetime
H: Middle-class Melting Pot 25 0.1%
35 0.1% 4 0.0% 16 0.1% 62 0.1% 70 0.1%
H26: Progressive Potpourri 43 0.1% 4 0.0% 18 0.1% 76 0.1% 122 0.2%
H27: Birkenstocks and Beemers 50 0.1% 5 0.0% 21 0.1% 146 0.3% 189 0.3%
H28: Everyday Moderates 3 0.0% 18 0.1% 75 0.1% 115 0.2%
H29: Destination Recreation 2 0.0%
75 0.2% 0 0.0% 1 0.0% 10 0.0% 34 0.1%
I: Family Union 9 0.0% 6 0.0% 31 0.1% 107 0.2% 163 0.3%
I30: Stockcars and State Parks 51 0.1% 1 0.0% 6 0.0% 13 0.0% 22 0.0%
I31: Blue Collar Comfort 8 0.0% 38 0.1% 120 0.2% 329 0.5%
I32: Steadfast Conventionalists 727 1.8%
I33: Balance and Harmony 1 0.0% 140 0.8% 397 1.2% 998 2.0% 1,188 1.9%
6 0.0% 0 0.0% 0 0.0% 6 0.0% 25 0.0%
J: Autumn Years 0 0.0% 2 0.0% 19 0.0% 74 0.1%
J34: Aging in Place 247 0.6%
J35: Rural Escape 18 0.0% 67 0.4% 125 0.4% 367 0.7% 534 0.9%
J36: Settled and Sensible 90 0.2% 1 0.0% 12 0.0% 22 0.0% 28 0.0%
685 1.7% 43 0.3% 78 0.2% 100 0.2% 111 0.2%
K: Significant Singles 231 1.4% 488 1.5% 815 1.6% 1,137 1.8%
K37: Wired for Success 19 0.0%
K38: Gotham Blend 437 1.1% 0 0.0% 0 0.0% 70 0.1% 135 0.2%
K39: Metro Fusion 109 0.7% 302 0.9% 586 1.1% 950 1.5%
K40: Bohemian Groove 0 0.0% 10 0.0%
0 0.0% 0 0.0% 1 0.0%
L: Blue Sky Boomers 2 0.0%
L41: Booming and Consuming 25 0.1% 0 0.0% 0 0.0% 10 0.0% 38 0.1%
L42: Rooted Flower Power 3 0.0% 11 0.0% 49 0.1% 130 0.2%
L43: Homemade Happiness 9 0.0%
1 0.0% 2 0.0% 4 0.0% 61 0.1% 146 0.2%
M: Families in Motion 5 0.0% 0 0.0% 0 0.0% 3 0.0% 20 0.0%
M44: Red, White and Bluegrass 0 0.0% 0 0.0% 3 0.0% 25 0.0% 150 0.2%
M45: Diapers and Debit Cards 0 0.0% 0 0.0% 0 0.0% 0 0.0%

N: Pastoral Pride
N46: True Grit Americans
N47: Countrified Pragmatics
N48: Rural Southern Bliss
N49: Touch of Tradition

Mosaic Comparison Report

2019 Estimates (Calculated using TAS Retrieval)

Jul 29, 2020 Latitude: 30.617639 Longitude: -96.322492

George Bush Dr & Texas Ave 3.00 Mile Radius 5.00 Minute Drivetime 7.00 Minute Drivetime 10.00 Minute 12.00 Minute
College Station, TX Drivetime Drivetime
O: Singles and Starters
279 0.7% 56 0.3% 139 0.4% 345 0.7% 473 0.8%
O50: Full Steam Ahead 1,046 2.5% 294 1.8% 766 2.4% 1,660 3.2% 2,601 4.2%
O51: Digital Dependents 225 0.5% 30 0.2% 148 0.5% 429 0.8% 752 1.2%
O52: Urban Ambition 24,166 58.8% 12,258 73.3% 21,423 66.7% 24,676 48.2% 24,902 39.8%
O53: Colleges and Cafes 3,509 8.5% 1,205 7.2% 2,100 6.5% 3,902 7.6% 4,799 7.7%
O54: Striving Single Scene 877 2.1% 260 1.6% 677 2.1% 1,244 2.4% 1,747 2.8%
O55: Family Troopers
P: Cultural Connections 90 0.2% 22 0.1% 50 0.2% 138 0.3% 355 0.6%
64 0.2% 20 0.1% 57 0.2% 68 0.1% 76 0.1%
P56: Mid-scale Medley 5 0.0% 2 0.0% 5 0.0% 5 0.0% 5 0.0%
P57: Modest Metro Means 53 0.1% 0 0.0% 14 0.0% 135 0.3% 399 0.6%
P58: Heritage Heights 124 0.3% 11 0.1% 65 0.2% 187 0.4% 380 0.6%
P59: Expanding Horizons 425 1.0% 66 0.4% 217 0.7% 506 1.0% 740 1.2%
P60: Striving Forward
P61: Humble Beginnings 365 0.9% 104 0.6% 238 0.7% 621 1.2% 876 1.4%
17 0.0% 0 0.0% 0 0.0% 61 0.1% 119 0.2%
Q: Golden Year Guardians 197 0.5% 34 0.2% 104 0.3% 306 0.6% 556 0.9%
441 1.1% 139 0.8% 211 0.7% 645 1.3% 956 1.5%
Q62: Reaping Rewards
Q63: Footloose and Family Free 443 1.1% 40 0.2% 204 0.6% 620 1.2% 921 1.5%
Q64: Town Elders 17 0.0% 6 0.0% 12 0.0% 26 0.0% 75 0.1%
Q65: Senior Discounts
3 0.0% 1 0.0% 2 0.0% 9 0.0% 23 0.0%
R: Aspirational Fusion 9 0.0% 1 0.0% 4 0.0% 21 0.0% 60 0.1%
14 0.0% 2 0.0% 6 0.0% 16 0.0% 28 0.0%
R66: Dare to Dream 113 0.3% 38 0.2% 65 0.2% 140 0.3% 189 0.3%
R67: Hope for Tomorrow
0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
S: Economic Challenges 41,095 100.0% 16,720 100.0% 32,106 100.0% 51,168 100.0%
62,580 100.0%
S68: Small Town Shallow Pockets
S69: Urban Survivors 9,622 15.4%
S70: Tight Money 11,568 18.5%
S71: Tough Times 13,516 21.6%
U: Group Unclassified 10,385 16.6%
8,686 13.9%
U99: Type Unclassified 8,803 14.1%
21,190 33.9%
Total Households
62,580 100.0%
Health Enthusiast 6,407 15.6% 2,570 15.4% 4,858 15.1% 7,887 15.4%
Experience Seeker 8,340 20.3% 3,514 21.0% 6,555 20.4% 9,737 19.0%
Adventurous Chef 9,722 23.7% 4,208 25.2% 7,827 24.4% 11,438 22.4%
Shopping Avoider 6,915 16.8% 2,887 17.3% 5,537 17.2% 8,587 16.8%
Convenience Seeker 4,746 11.5% 1,693 10.1% 3,539 11.0% 6,615 12.9%
Coupon Clipper 4,965 12.1% 1,848 11.1% 3,789 11.8% 6,904 13.5%
Target Customer HH 14,747 35.9% 6,084 36.4% 11,414 35.6% 17,625 34.4%

Total Households 41,095 100.0% 16,720 100.0% 32,106 100.0% 51,168 100.0%

This report was produced using data from private and government sources deemed to be reliable and is herein provided without representation or warranty.

© 2015 , Trade Area Systems Data Source: Experian

TAS Demographic Snapshot Report Latitude: 30.617639 Longitude: -96.322492 TAS Demographic Snapshot Report Latitude: 30.617639 Longitude: -96.322492

Proposed Sprouts Farmers Market Proposed Sprouts Farmers Market
Calculated using TAS Retrieval Calculated using TAS Retrieval

Jul 29, 2020 Jul 29, 2020

George Bush Dr & Texas Ave 3.00 Mile 5.00 7.00 10.00 12.00 George Bush Dr & Texas Ave 3.00 Mile 5.00 7.00 10.00 12.00
College Station, TX Radius Minute Minute Minute Minute College Station, TX Radius Minute Minute Minute Minute
Drivetime Drivetime Drivetime Drivetime Drivetime Drivetime Drivetime Drivetime

Population Total Pop 97,466 41,822 78,108 125,177 155,111 PopStats PopStats Market Basket $44.65 $44.30 $44.49 $44.98 $45.20
Demographics Male Pop 51.9% 52.7% 52.4% 51.4% 51.0% Basic Spending
Female Pop 48.1% 47.3% 47.6% 48.6% 49.0% Population Forecast 99,142 41,892 79,399 130,293 162,666
Median Age 21.6 21.1 21.3 22.0 24.7 Variables Patterns Forecast % Growth 0.3% 0.0% 0.3% 0.8% 1.0%
Pop Density (per sq.mi.) 3,115.9 4,489.7 3,644.7 2,415.5 1,792.6
Households Income Full-Time Employees 50,280 28,382 41,793 60,735 69,077 Competition Specialty Grocers Store Count 0 0 0 0 0
Establishments 2,481 1,168 2,024 3,193 3,726 Specialty Grocers Weekly Sales 0 0 0 0 0
Conventional Grocers Store Count 6 2 5 11 11
Median HH Inc $38,334 $34,274 $37,155 $43,629 $46,377 Conventional Grocers Weekly Sales 5,900 2,350 5,550 8,990 8,990
Per Cap Inc $23,763 $21,341 $22,657 $25,893 $26,836 Excess/(Deficient) Potential: (1,548) (497) (2,075) (3,359) (1,978)
Avg HH Inc $59,107 $55,508 $57,416 $65,444 $68,267
Health Enthusiast 15,196 6,428 11,819 19,296 23,848
Total HH 41,780 17,064 32,765 52,754 64,987 Target Customer Groups Experience Seeker 19,781 8,789 15,948 23,821 28,674
Avg HH Size 2.3 2.2 2.3 2.4 2.4 Adventurous Chef 23,057 10,525 19,042 27,981 33,500
Owner Occupied Housing Shopping Avoider 16,400 7,221 13,470 21,006 25,741
Renter Occupied Housing 24.0% 18.4% 21.9% 30.6% 34.4% Convenience Seeker 11,256 4,236 8,610 16,182 21,528
Vacant Housing 67.6% 72.7% 69.9% 61.6% 57.9% Coupon Clipper 11,776 4,622 9,218 16,891 21,820
8.4% 8.9% 8.2% 7.8% 7.7% 34,977 15,218 27,767 43,117 52,522
Target Customer Pop 15.6% 15.4% 15.1% 15.4% 15.4%
Race/ Ethnicity White 62.5% 62.5% 62.3% 63.7% 62.6% 20.3% 21.0% 20.4% 19.0% 18.5%
Black 8.5% 7.7% 8.4% 8.1% 8.5% % Health Enthusiast 23.7% 25.2% 24.4% 22.4% 21.6%
Asian or PI 8.8% 9.9% 9.9% 8.2% 7.2% % Experience Seeker 16.8% 17.3% 17.2% 16.8% 16.6%
Other 2.2% 2.4% 2.2% 2.1% 2.1% % Adventurous Chef 11.5% 10.1% 11.0% 12.9% 13.9%
Hispanic 17.9% 17.5% 17.2% 17.8% 19.7% % Shopping Avoider 12.1% 11.1% 11.8% 13.5% 14.1%
Non-Hispanic 82.1% 82.5% 82.8% 82.2% 80.3% % Convenience Seeker 35.9% 36.4% 35.6% 34.4% 33.9%
% Coupon Clipper
PopStats # Bachelors 10,727 3,786 8,063 15,326 19,521 % Target Customer
Educational # Masters 5,865 2,352 4,685 7,993 9,735
Attainment # Professional 1,247 459 929 1,683 2,180
# Doctorate 3,589 1,444 2,853 4,858 5,712
# Bachelors + 21,428 8,042 16,530 29,860 37,148
% Bachelors + 51.1% 52.9% 52.4% 51.0% 48.2%

This report was produced using data from private and government sources deemed to be reliable and is herein provided without representation or warranty.



Proposed Sprouts Farmers Market 6R 1960 Market Potential
6R
Southwest Pkwy & Texas Ave, College Station, TX Total Potential: $4,536

Target Customer Map Competition Share: $4,025

Available Potential: $ 511

308 University Dr 6 30
30
47 6
6R
Texas A&M
University 40

47 Easterwood
Field

Trade Area has 0.9% Annual Growth.

5-Min 7-Min 10-Min TA 3-Mile

Population: 48,334 81,548 128,885 101,226 92,236
39,705 58,504 43,820 43,893
Daytime Pop: 20,753 $42,299 $46,143 $41,709 $39,894
$25,776 $26,986 $25,270 $24,710
Median HH Inc: $39,330 19,701 32,315 24,684 21,632
56.1% 53.0% 55.5% 55.2%
Per Capita Inc: $24,669 27,784 43,291 35,039 31,906
34.1% 33.6% 34.6% 34.6%
Bachelor's#: 11,046 02
6 miles
Bachelor's%: 53.3%

Target Customer #: 17,343
Target Customer % 35.9%

Print Date: 8/28/20