Jennifer Orebaugh Luxury Listing Presentation

JENNIFER OREBAUGH

MBA, MSW, REALTOR®
(O) 412-833-7700
(C) 412-370-5288

[email protected]

©2022 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices
symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.

Strength • Integrity • Trust • Longevity

No other real estate competitor can match the wealth of
resources and marketing advantages of Berkshire Hathaway

HomeServices Luxury Collection.℠

Strength • Integrity • Trust • Longevity

BERKSHIRE HATHAWAY, INC.,

ONE OF THE MOST SUCCESSFUL AND RESPECTED BUSINESS ORGANIZATIONS IN THE WORLD.

With an unparalleled combination of superior customer service, expert sales professionals, leading-edge technology and
the power of our world-class brand, Berkshire Hathaway HomeServices The Preferred Realty is the informed choice for
sellers of fine homes in Western Pennsylvania.

The Strength of the Brand

Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its chairman and CEO, Warren Buffett, ranks
among the world’s most influential people according to Time magazine. And Berkshire Hathaway consistently ranks near
the top of Barron’s ranking of the world’s 100 most respected companies; Fortune magazine’s 50 Most Admired Companies
survey; and Harris Interactive’s reputation study of the 60 Most Visible Companies.

The storied Berkshire Hathaway name represents strength, integrity and trust, and is universally respected. Berkshire
Hathaway HomeServices brings together that world-class brand name with the proven operational excellence of
HomeServices of America, leveraging the company’s talent, experience, assets and relationships in the process of
becoming the world’s most valued real estate franchise system.

1# 1# 2#

INDEPENDENT RESIDENTIAL COMPANY
COMPANY REAL ESTATE FIRM IN SALES

in the Berkshire Hathaway in the in the Berkshire Hathaway
HomeServices Network United States HomeServices Network

2020 2020 2020

Strength • Integrity • Trust • Longevity

ADVANCED PROPERTY
MARKETING SYSTEM

Our exclusive Five Step Advanced Property Marketing System was created specifically for the current market conditions.
This unique system was developed from the latest innovations in technology plus “best practices” in real estate marketing.
This system is simply the most effective property marketing solution available.

1 234 5

ASSESS DESIGN IMPLEMENT MEASURE OPTIMIZE

We begin with a We bring the story of We implement your We carefully measure As the market changes,
detailed assessment your property to life custom marketing plan online showings, live we will work together
of your local market, and design a winning across a wide variety of showing feedback,
strategy to really make the latest technologies market changes and to make decisions
your property and your home stand out - online, in print and in to improve the
competitive properties from the competition. new competition.
to uncover the unique person. competitiveness of your
value of your property. property.

Strength • Integrity • Trust • Longevity

VISUAL
MARKETING

Yes, pictures really are worth a thousand words! And the quality of the pictures and other media is critical to effective
property marketing.

Properties with high quality professional photography sell for more!

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Cover property
page 2

Cover proppaegrety2

Formerly Prudential Preferred Realty
Formerly Prudential Preferred Realty

Strength • Integrity • Trust • Longevity

VISUAL
MARKETING

We use the latest technologies in photography and video.

Strength • Integrity • Trust • Longevity

ONLINE MARKETING
ADVANTAGE

The internet has dramatically changed the way buyers look at properties.

Strength • Integrity • Trust • Longevity

MARKETING TO
INTERNATIONAL CUSTOMERS

Property searches can be performed in thirteen different languages. These powerful tools allow international buyers to
search different properties in their native languages.

berkshirehathawayhs.com makes it easier than ever for consumers to search for homes from wherever in the world they
may be. Our website now offers the opportunity to search for homes in 10 different languages plus the ability to convert
measurement and currency.

Top 20 countries* visiting berkshirehathawayhs.com

UNITED STATES BRAZIL CANADA INDIA UNITED KINGDOM RUSSIA GERMANY ITALY PHILIPPINES MEXICO FRANCE AUSTRALIA CHINA JAPAN SPAIN SOUTH KOREA PORTUGAL INDONESIA NETHERLANDS TURKEY

*Google Analytics for 12 months ending 3/31/16.

Strength • Integrity • Trust • Longevity

JUWAI.COM

Targeted Reach with exclusive audiences
In the past few years, Chinese buyers have started to make their presence known on the global property market,
purchasing properties from luxurious trophy estates and vineyards, to more modest condminiums and investment homes.
For many Chinese buyers, global property investment is an emerging opportunity which until recently was out of reach.
Berkshire Hathaway HomeServices understands the importance of presenting your property to this market. Through our
relationship with Juwai.com, your property will be placed on the #1 Chinese international property portal, which attracts
more than 2 million Chinese consumers each month. This portal places your property in front of an exclusive audience of
high-networth Chinese buyers looking to invest overseas.

Strength • Integrity • Trust • Longevity

GLOBAL LISTING EXPOSURE

Berkshire Hathaway HomeServices broadcasts your property to more than 70 websites worldwide viewed by potential
buyers in 37 countries across five continents. The countries where your property will be visible include:

5 CONTINENTS • 37 COUNTRIES • OVER 70 WEBSITES

Algeria Dominican Republic Monaco Thailand
Argentina France Morocco Tunisia
Belgium French Polynesia New Caledonia Turkey
Brazil Germany Panama United Arab
Canada Greece Peru Emirates
Chile India Portugal United Kingdom
China Israel Qatar Uruguay
Colombia Italy Romania Venezuela
Czech Republic Luxembourg Russia
Denmark Mexico Spain

Strength • Integrity • Trust • Longevity

WORLDWIDE
EXPOSURE

Through our extensive digital marketing efforts, your listing will appear on thousands of local and national websites!

Strength • Integrity • Trust • Longevity

ONLINE MARKETING
EXPOSURE

ThePreferredRealty.com

Strength • Integrity • Trust • Longevity

MOBILE MARKETING

We have an app for that!

Strength • Integrity • Trust • Longevity

MULTI-CHANNEL
ADVERTISING & BRANDING

Multi-Channel Advertising and Branding

Facebook Ads and FALL 2 0 1 6
Facebook Live
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Traditional Print page 2
Dynamic Remarketing
Formerly Prudential Preferred Realty

Luxury Collection Magazine

Strength • Integrity • Trust • Longevity

MULTI-CHANNEL
ADVERTISING & BRANDING

Your listing placed on all LOCAL real estate company and agent websites.

Strength • Integrity • Trust • Longevity

MULTI-CHANNEL
ADVERTISING & BRANDING

Your listing placed on national real estate websites.

Strength • Integrity • Trust • Longevity

MULTI-CHANNEL
ADVERTISING & BRANDING

Strength • Integrity • Trust • Longevity

CUSTOM PRINTED MATERIALS

Custom brochures, flyers and postcards

sewickley

Edgeworth $855,000
FALL 2 0 1 6

Stately brick Tudor that has been completely renovated in 2016. New chef’s kitchen with a Wolf gas cooktop and gorgeous glazed
cabinets. Spacious living room with barn doors leading to the home office and mudroom. Rare first and second floor master suites
with custom showers and spacious walk-in closets. New aggregate patio and tabletop 1/3 acre lot for pets or play. Walking
distance to all Sewickley Village amenities and local schools. Four bedrooms. Three full baths, 2 half baths. MLS#1228791

Sewickley Area $739,049 Sewickley Heights $599,900

Gracious Georgian brick Colonial steps to the local golf club Brennan built brickCPovreorvpirnocpeiartlyon 1.38 acre lot. Gourmet
and minutes to Sewickley Village. Over 4,500 sq. ft. of living kitchen with granite counptaegret2ops, center island, and high end
space with custom finishes throughout. Private 3.2 acre wooded appliances. Spacious family room, 3 wood burning fireplaces,
lot. Five bedrooms, 4 full baths, 2 half baths. MLS#1226015 finished lower level. Five bedrooms, 3.5 baths. MLS#1210690

Jill Stehnach
Sewickley Regional Office
Bus: 412-741-6312 x207
Cell: 412-716-8634
[email protected]
www.ThePreferredRealty.com

8 ThePreferredRealty.com
Formerly Prudential Preferred Realty

Strength • Integrity • Trust • Longevity

SOCIAL MEDIA MARKETING

Think of social media as electronic word of mouth!

Strength • Integrity • Trust • Longevity

PROACTIVE MARKETING

Our proactive marketing reaches more potential buyers.

We reach more potential
buyers with a proactive
approach.

A reactive approach only
reaches a small portion
of potential buyers.

Strength • Integrity • Trust • Longevity

MARKETING TO CORPORATE
RELOCATION BUYERS

Our company is the clear leader in the Greater Pittsburgh area for corporate relocation services.
We are the preferred relocation real estate provider for the majority of relocation management firms and many Fortune 500
companies. We support thousands of relocation moves each year allowing us to bring more buyers and sellers together.
We are also members of respected organizations including:

• Worldwide Employee Relocation Council (WERC)
• Great Lakes Relocation Council
• Greater Pittsburgh Relocation Council
• VisitPittsburgh
• Pittsburgh Technology Council

Strength • Integrity • Trust • Longevity

MARKETING TO
LOCAL BUYER’S AGENTS

• Multiple Listing Services
• E-Campaigns
• Reverse Prospecting
• Office Caravans and Sales Meetings
• The Buyer’s Agent

Strength • Integrity • Trust • Longevity

ASSESSING THE PROPERTY,
THE MARKET AND THE COMPETITION

Property Information
We will work with you to identify the most appealing attributes of your property, plus identify any potential obstacles.

• Property Style and Floor Plan
• Local Community and Amenities
• Condition and Curb Appeal
• Property Age
• Public Information - Tax Records, etc.
• Lifestyle and Story of the Property
Market Trends
Local Competition

Strength • Integrity • Trust • Longevity

DISCOVERING THE UNIQUE STORY OF
YOUR PROPERTY

Buyers With Emotional Connections Pay More
Every property has a unique story, and we will work together to discover what is valuable and
interesting about yours!

• Does your property have a unique style?
• What about the design and construction?
• How would the builder or architect describe the attributes of the property?
• Is it in a popular location?
• Does the area have highly-rated schools?
• Are there compelling neighborhood amenities?
• Is it a historic property or near a historic area?
Our advanced property marketing will make that story come to life - online, in print and in person.

Strength • Integrity • Trust • Longevity

PRICING STRATEGY

Understanding Pricing Strategy
The Advanced Property Marketing System is designed to help our clients achieve the highest value in the shortest period
of time given the current market conditions.
A common mistake is to price the home too high and end up chasing the market. In most cases, the property is eventually
sold for less than it could have been in the early stages.

The highest level of activity is generally
in the first few weeks after the home
has been properly prepared and is new
on the market.

Strength • Integrity • Trust • Longevity

REPORTS, FEEDBACK
AND TRENDS

• Online Showing Reports
• Property Showing Feedback
• Local Market Trends and Competitive Data
• Optimize and Continuously Improve

Strength • Integrity • Trust • Longevity

INTEGRATED REAL ESTATE
SERVICES

All the services you need under one roof - Berkshire Hathaway HomeServices The Preferred Realty’s family of companies
means less time and worry for you when you buy or sell a home. From home search, mortgage, title and even insurance,
our “one-stop shopping” has you covered.

NMLS# 101616 PA#21859

Preferred

Insurance & HomeSolutions

Strength • Integrity • Trust • Longevity

We would be honored
to sell your home!

©2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are
registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.