E-flip book (BUSINESS PLAN PRESENTATION VS BMC)_30DEN21F1005

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BUSINESS PLAN

One Bite, Nice Try

Prepared for:
PN. NAFISSAH BINTI JOHARI

Prepared by:
NUR ALIA BATRISYIA BINTI MOHD FAUZI

Prepared for:
PN. N1A1 FDIESCSEAMHBBEIRNT2I0J2O1HARI

11 DECEMBER 2021
Prepared by:

NUR ALIA BATRISYIA BIN1TI MOHD FAUZI

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Contents

EXECUTIE SUMMARY........................................................................................................................3
1.INTRODUCTION .............................................................................................................................4
2. COMPANY’S BACKGROUND & ORGANIZATION CHART..................................................5

2.1 Company’s Background...................................................................................................5
2.3 Background of Owner ......................................................................................................6
2.4 Organizational Chart ........................................................................................................7
2.5 Company’s Vision and Mission......................................................................................7
2.6 Company’s Objectives......................................................................................................8
3. PROJECT BACKGROUND.............................................................................................................9
3.1 Customer Segment ...........................................................................................................9
3.2 Value Proposition ............................................................................................................10
4. MANAGEMENT PLAN ................................................................................................................11
5. MARKETING PLAN ......................................................................................................................12
5.1 Price of Product................................................................................................................12
5.2 Competitors (strengths and weaknesses).................................................................13
5.3 Market Share.....................................................................................................................14
6. OPERATION PLAN ......................................................................................................................15
6.1 Operational Process........................................................................................................15
6.4 Material Supplier .............................................................................................................16
7. FINANCIAL PLAN ........................................................................................................................17
7.1 Cash Flow...........................................................................................................................17
7.3 Balance Sheet ...................................................................................................................18
8. CONCLUSION...............................................................................................................................19
9. APPENDIX......................................................................................................................................20
9.1 Media Social......................................................................................................................20

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EXECUTIE SUMMARY

Tābər provides baking an assortment of treats. The main objectives are to
ensure that the demands and expectations of customers are met. There has
been a strategic location, which provoked me to develop this business. The
company plans to offer assortment of treats to dessert lovers.

Our company will be situated in housing are in Pekan Nenas. Our business
will serve dessert lovers, mass markets and those who use food delivery
frequently. Currently, there is rivalry in the same category as Tābər around
here and through online platforms. We intend to exploit our business by
attracting more crowd to know our items.

The menu will include an assortment of freshly baked desserts to everyone
either through online or walk-in, and there never be a stale dessert served at
Tābər. We are unique because the staff will be training with a chef who has
extensive experience in the bakery for 15 years, uses premium ingredients
and custom-made cakes. We offer assortment of desserts such as cake,
brownies, doughnuts, bomboloni, cheese tarts, and others to dessert lovers,
mass markets and use food delivery frequently. The teens will be sure to
frequent Tābər.

Our pricing strategy will be based on objectives to get reasonable profit
and to ensure people become our regular customer. We will guarantee that
the level of customer support is being met day by day and for each customer
who strolls walk-in or passes through the online platform.

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1.INTRODUCTION

Our company’s name is Tābər is one of the new online dessert shops. Our
business is focused in Pekan Nenas. Tābər start operations on 12 April 2020
during pandemic Covid-19. Tābər is a family-owned organization yet
enrolled as sole proprietorship with a somewhat new status in the dessert
making market with its premium cake specialties. We pride on our ability to
create dessert to meet customer needs. We affectionately produce each
dessert from the finest ingredients and have experienced chefs in the food
business.

Tābər is a business of baking assortment of dessert for customers
according to their needs and demands. Nowadays, dessert shop is not a new
thing in our life since more individuals prefer to purchase at bakery stall
instead of making their own. However, not many individuals have the
knowledge and abilities of baking dessert.

Tābər is situated at No.43 Jln Sri Sentosa 11, Taman Sri Sentosa, 81500
Pekan Nenas. Johor. The location is a key since it is at the Centre of housing
area where there are primary and secondary schools.

I have chosen to establish the dessert business due to opportunity and
potential to make profit at, Pekan Nenas, Johor region. Besides that, we can
do a vendor at Cooperative in primary and secondary schools. I plan to sell
the doughnut, bomboloni, cheese tart and brownies in small packaging as per
students demands, make it easy for they to purchase.

When the business is monetarily stable, I plan to open other branches and
extend my business in different regions. Moreover, I would like to improve
and upgrade our services and maintains the quality and taste of dessert.

As a conclusion, this business has a decent future possibility by satisfying
the needs or demands of dessert lovers, mass market and who use food
delivery frequently like FoodPanda.

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2. COMPANY’S BACKGROUND &
ORGANIZATION CHART

2.1 Company’s Background

Business Name Tābər
Location No.43 Jln Sri Sentosa 11
Taman Sri Sentosa,
Legal Structure 81500 Pekan Nenas. Johor
Email Address
Telephone Number Sole Proprietorship
Main Activities
Date Of Commencement [email protected]
Company Bank 0127072159
Account Number Provides dessert shop
12 April 2020
MAYBANK
012277548373

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2.3 Background of Owner

Name Dima binti Paun
Identity Card Number 790515135940
Address No.43 Jln Sri Sentosa 11
Taman Sri Sentosa,
Telephone Number 81500 Pekan Nenas. Johor
Date Of Birthday
Age 0127591559
Marital Status 15 May 1979
Academic Qualification 42 Years Old
Course Attendant Married
Diploma in Education
Skills
Present Occupation • Electronic Industry
Capital Contribution
Technician and bake
Test Engineering Dept and
Businesswoman
RM6,000.00

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2.4 Organizational Chart

2.5 Company’s Vision and Mission

Our vision is to become a successful dessert business in Malaysia.
Our mission :

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2.6 Company’s Objectives

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3. PROJECT BACKGROUND

3.1 Customer Segment

Sales

12% 24.40%

34.20%

29.40%

Dessert Lovers Use Food Delivery Frequently Mass Market Other

Dessert • Who like sweet foods, especially a woman
Lovers • Who doesn't care about the price if it's tasty and worth it

Use Food • People who don't have time to cook or bake
Delvery • Use food delivery platform such as Foodpanda and Grab

Frequently

Mass • Telecommunications a services used by many such as Tiktok,
Market Facebook, Instagrams and Twitters

• Can communicating with the largest possible audience
• Get influence or celebrity to review and promote product that we

can get free marketing by Word-of Mouth Marketing

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3.2 Value Proposition

• On customers' birthday, they will get free 5 pcs doughnut
Coupons coupons.

• We guarantee our product is fresh baked and there never be a
stale dessert served

Premium • Use premium material such as cream cheese Achor, butter
Ingredien Lurpak or Tatura, whipping cream Emborg, chocolate Cadbury,
Biscoff and etc
ts

Creat • Customer can decoration or choose their own design
Decorati

on

Staff • The staff is trained by a chef who has extensive experience in the
Skill bakery industry for 15 years to guarantee tasty of our product

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4. MANAGEMENT PLAN

These days, individuals consistently utilize web-based media to reinforce their
business. For our business, we utilize a foundation of web-based media like
Instagram, Facebook and Tiktok to attract audience. Don’t worry, Agent DHL
and GDex are always ready for delivery to your home.

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5. MARKETING PLAN

Tābər is new involved in the food industry. We believe that our country’s
expanding economy positively plays its part in the development of Tābər
Enterprise. With the increasing case of Covid-19 in the community, Tābər
can take advantage of this development by offering baking dessert services to
them. By coming out with staff skills, premium ingredients, and fast services,
we are sure that our business will compete with other competitors in the
Johor, Malaysia area.

5.1 Price of Product Price (RM)
2.00
Type of product 2.70
Bomboloni 3.50
Cheese Tart 18.00
Doughnut 25.00
Layer Cake Budget (350g) 40.00
Marble Cake 45.00
Layer Cake Premium (500g) 50.00
Batik Cake 55.00
Brownies 75.00
Span Cake 80.00
Pure Cheese Bella
Indulges Cake 115.00
Layer Cake (8 x 8) 130.00
Lotus Biscoff Cheese Cake

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5.2 Competitors (strengths and weaknesses)

It is very important for Tābər to recognize our competitorss. Contenders
allude to different organizations that offer comparable products or services.
Based on a market overview done this year, we found four competitors for
our company: Suka Dessert, Dapur browniesjb, Marsbarlicioushq, and
Ariana Kitchen.

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5.3 Market Share

The target market for this business is formed mainly by working people
especially now in Covid-19 have a new variant, Delta, people are afraid to
leave home. We are not able to identify the actual market share for our
business as the data is ambiguous. However, we have taken our market share
as 12% of the number of populations in the age of 7-40 years old who are
dessert lovers, use food delivery frequently or mass market.

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6. OPERATION PLAN

6.1 Operational Process

6.2 Permanent assets and required items

No Item Price/unit Unit Price
(RM)
(RM) 2 1000.00
1 1400.00
1 Oven 500.00 1
1 200.00
2 Mixer Industry 1400.00 1 251.00
8 252.80
3 Mix Stand 200.00 2 192.00

4 Steamer 251.00 50.00
3,345.00
5 Bread Maker 252.80

6 Baking Tray 24.00

7 Scales 25.00

Total

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6.4 Material Supplier

No Name and address Type of material Mode of
payment
1 OBL Bakery Ingredients Kempas Raw material
Cash
10-16, Jalan Cengkerik 2, Pusat (butter,topping,
Cash
Perdagangan Kempas, 81200 Johor Whipping cream, etc)

Bahru, Johor

2 Chan Guan Bakery Ingredients Raw material

Trading (butter,topping,

326, 327, 328, Jalan Tanjung Off, Whipping cream, etc)

Taman Juta, Kampung Atap,

82000 Pontian District, Johor

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7. FINANCIAL PLAN

7.1 Cash Flow

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7.3 Balance Sheet

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8. CONCLUSION

In view of the preparation and projection of pay and costs, the organization is
extremely certain that this undertaking will make a palatable profit from
venture from the second year of activity. For the main year, we are assessing
to bring about an extremely insignificant misfortune as we have made a safe
approximation of deals and costs dependent on the way that the organization
has quite recently begun the activity. The business will consistently play out
the business techniques, particularly on the advertising angles to guarantee
that the business is notable to the client, and we desire to assemble an
unwavering client base in the second year of activity.

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9. APPENDIX

9.1 Media Social

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