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Published by lesley, 2017-05-13 07:18:16

50 shades MASTER

50 shades MASTER

(15)  MERLIN    

helps  Terry  be  more  disciplined  and  stand  firm  

It   took   a   lot   of   persuasion   for   my   new   husband   to  
accept  a  dog  into  our  family  a  couple  of  weeks  after  our  
wedding!   He   thought   he   was   getting   a   cute   bundle   of  
fluff   but   in   reality   he   was   getting   a   wolf   in   disguise   …  
meet  Merlin  the  Northern  Inuit.  

 

 

 

 

 

 

 

I   have   always   thrived   on   adventure   and   pressure   and  
this   probably   shows   in   my   choice   of   simultaneous  
careers,   as   a   nurse   in   Accident   &   Emergency   and   a  
Captain   in   the   Army   Reserve.   Both   these   jobs   are   in  
organisations   where   there   are   clear   rules   and  
command  structures  but  I  have  always  been  deemed  to  
be   a   servant   leader   –   very   much   a   ‘doer’   who   always  

has  to  have  sleeves  rolled  up  and  be  in  the  thick  of  the  
action.  

Merlin  has  taught  me  that  there  are  different  ways  to  do  
things.   I   have   had   to   learn   to   be   more   disciplined   and  
stand   firm,   which   didn’t   come   naturally   at   first.   It   would  
have   been   all   too   easy   to   give   in   to   him   at   the  
beginning,   especially   when   he   cried   at   night   and   I  
wanted  to  cuddle  him  until  he  stopped.  I  still  find  it  hard  
to  resist  giving  him  food  when  he  looks  pleadingly  at  us  
while   we   eat   but   I   am   learning   to   hold   my   resolve   and  
stand  firm.    

 

 

 

 

 

I   knew   Merlin   would   be   a   big   dog   but,   now   that   he   is  
just   over   a   year   old,   he   is   much   taller   than   me   if   he  
stands  upright  on  his  hind  legs.  This  has  shown  me  that  
it   is   not   my   physical   size   that   is   important   but   my  
leadership   presence   that   is   key   to   our   relationship.  
When   I   think   about   how   this   translates   back   to   my  
workplace,   I   realise   how   regularly   I   have   to   deal   with  
people  that  are  much  bigger  than  me  (and  often  in  pain  
or   potentially   hostile   situations)   yet   I   now   have  
confidence   in   my   ability   to   respond   and   manage   the  
situations  –  thank  you  Merlin  x  

-­  Terry  McDermott-­Moses  

(16)  TINKS    

helps  Robert  overcome  procrastination  
Tinks   is   a   Jack   Russell,   12   (human)   years   old   and   one  
of   three   dogs   in   a   household.   Suffering   from   a   doggy  
version  of  ‘middle-­child-­itis'  she  lives  with  veteran  Mollie  
(the   Collie)   and   young   Buddy   (Tinks’   vaguely   nervous  
son).   There   are   also   some   grown-­ups:   I   am   the   one  
who  feeds  and  walks  them.  

 

 
 
 
 
 
 
 
 

 
 
 
Tinks’   motto   and   leadership   principle   is   pretty  
straightforward.  It  is,  “Yes!  Yes!  Let’s  do  it!”  
Food?  Tinks:  “Yes!  Yes!  Let’s  do  it!”  

Walk?   Run?   Collect   sticks?   Meet   new   dogs?   Meet  
strangers?  Tinks:  “Yes!  Yes!  Let’s  do  it!”  

You  get  the  idea  …  unbridled  enthusiasm  for  everything  
that   life   has   to   throw   at   her.   Tinks’   philosophy   has  
helped  me  beat  occasional  bouts  of  procrastination.  We  
all   get   them   sometimes.   If   in   doubt,   many   people   ask,  
“What   would   Richard   Branson   do?”   For   me,   I   think,  
“What  would  Tinks  do?”  

 

 

 

 

 

The   “Yes!   Yes!   Let’s   do   it!”   philosophy   has   helped   me  
in  numerous  instances  including:  

•   Wondering  if  I  could/should  run  my  own  
restaurant  and  whether  anyone  would  take  me  
seriously.    (Result:  my  own  business,  aged  21).  
 

•   Questioning  if  Warwick  Business  School  would  
even  want  to  talk  about  how  they  could  improve  
their  programmes  for  entrepreneurs.    (Result:  a  
meeting  and  appointment  as  director  of  
consulting  and  training).  
 

•   Dithering  whether  to  send  a  ‘challenging’  email  
to  the  Head  of  Barclays  Business.    (Result:  a  
breakfast  at  his  club  and  then  a  five-­year  

training/consulting  contract).  
 
•   Hesitating  to  deliver  a  keynote  at  a  networking  
event.  (Result:  I  met  the  Head  of  Google  UK  who  
became  a  client).  
 
•   Pausing  to  accept  an  invitation  to  speak  and  
consult  in  Africa.  (Result:  two  visits,  seven  
weeks,  four  countries).  
 
•   Pondering  whether  I  could  write  a  book  when  
invited  to  do  so  by  Virgin.    (Result:  the  first  of  six  
published  books).  

So   far   the   “Yes!   Yes!   Let’s   do   it!”   philosophy   has   been  
good  to  me.    Occasionally  it  has  got  me  into  trouble  but  
I   always   learn!!!   What   Tinks’   Leadership   Principle   does  
is  stop  one  from  getting  stuck  in  a  rut  as  well  as  putting  
aside  any  self-­doubt.    

The   “Yes!   Yes!   Let’s   do   it!”   philosophy   has   generated  
great   results.   But   the   real   benefits   of   this   approach   are  
all   the   incidental   and   consequential   results   of   saying  
‘yes’   …   the   people,   the   places,   the   adventures,   the  
connections   that   start   to   happen   when   you   move  
outside  your  comfort  zone.  

Thank  you,  Tinks.  

 

-­  Robert  Craven  

   

(17)  JET    

helps  Simon  recognise  the  importance  of  discipline  
My  best  friend  is  Jet.    He  is  a  handsome  border  collie  of  
13   years   experience.     He   has   calmed   down   a   lot   with  
age  but,  before  realising  that  he  was  a  border  collie,  he  
had   designs   on   being   my   boss   and   the   boss   of  
everyone   around   him.     This   often   led   him   to   be   a   little  
scatter  brained.  

 

 

 

 

 

 

 

 

 

 

 

 

An   energetic   and   scatter   brained   dog   needed   one   of  
two  ways  to  get  him  to  focus:  one  was  to  play  ‘catch  the  
ball’   which   was   the   preferred   method   but   standing   in   a  
field  lobbing  a  ball  could  only  take  place  in  daylight  and  

in   fine   weather.     For   all   other   occasions   we   had   to   go  
for   walks   and   walking   was   a   battle.     I’d   spend   my   time  
focussing  on  not  being  controlled  by  my  dog  and  in  turn  
he  would  spend  all  of  his  time  trying  to  elongate  my  arm  
connected  to  him  by  his  lead.      

One   of   the   foreseeable   aspects   of   every   walk   we   took  
whether  in  day  or  night  time  was  the  traffic  on  the  road;;  
roads   we   had   to   cross.     Being   an   excitable   young   lad  
he   would   often   be   so   preoccupied   with   forging   ahead,  
head  down  tail  up  and  stretching  my  arm  that  he  would  
be   oblivious   to   anything   else   around   or   in   front   of   him.    
Where   pavements   end   to   make   way   for   roads,   with   his  
behaviour,   it   was   not   unreasonable   to   foresee   a  
disastrous  meeting  of  dog  and  traffic  in  the  future.  

 

 

 

 

 

 

Doing  nothing  was  not  an  option.    Using  his  “down  stay”  
that  I’d  taught  him  on  fields  I  adapted  it  to  curbs  so  that  
the  lead  would  go  slack  as  he’d  stop  at  every  curb  and  
wait   for   my   command   before   we’d   recommence   his  
incessant   pulling.     I’m   pleased   to   say   that   he   learned   it  
early  in  life  and  because  of  this  imposed  discipline  (very  
counter   intuitive   for   him)   to   keep   stopping   we   avoided  
any  traffic  collisions.  

At  work  I  often  get  the  blunt  end  of  people  frustrated  by  
checks,  inspections  or  other  gateways  that  demand  that  
they  stop  and  look  at  where  they  are  before  moving  on  
to   the   next   stage.     Some   people   can   only   see   a   waste  
of  time  since  it’s  not  the  big  picture.    Whether  part  of  a  
process   or   part   of   a   project   –   just   like   myself   and   my  
four   legged   protégé   –   I   recognise   that   managers   are  
often   the   only   ones   with   the   whole   picture   of   what   is  
going   on.     This   puts   an   obligation   on   us   to   seek   out  
risks  and  put  in  the  appropriate  safeguards.      

 

-­  Simon  Waim  

 

 

   

(18)  EDDY    

reminds  Karen  to  reward  success  
Eddy   is   a   rescue   dog   who   has   been   with   us   for   four  
years.   The   rescue   centre   believes   we   are   his   third   or  
fourth   family   –   a   lot   of   changes   and   uncertainty   for   a  
dog   who   was   only   four   years   old   when   he   came   to   us.    
Why   so   many   families?   We   don’t   know   as   you   will  
probably   never   find   a   more   loyal   friendly   dog   than  
Eddy.  

 

 

 

 

 

 

 

 

 

 

 

When  he  first  arrived  he  found  every  hole  in  the  fencing  
and   hedging   around   our   three-­acre   property.   He   would  
happily   chase   squirrels   around   the   garden   and   out  
through  a  previously  unknown  gap  in  the  hedging  …  we  
then  spent  hours  searching  for  him.  To  ensure  he  came  

home  to  us  we  started  training  him  to  go  to  the  gate  at  
the   front   of   the   property   where   he   would   trigger   an  
alarm   in   our   house.   We   then   knew   Eddy   had   escaped  
again.  Instead  of  telling  him  off  for  escaping  we  decided  
to  reward  him  for  coming  back  to  us.  Time  after  time  we  
found  our  little  dog  sat  at  the  gate  tail  wagging  when  he  
saw   us   knowing   he   would   receive   a   treat.   We   can  
proudly  say  we  now  have  an  Eddy  escape  proof  fence.  

 

 

 

 

 

 

Traditional   business   could   benefit   from   a   rewarding  
success   strategy.   Teach   and   encourage   staff   to  
achieve   a   certain   performance   standard   and   reward  
them   when   they   achieve   it.   We   spend   many   hours  
managing  our  businesses  and  our  people.  We  expect  a  
certain   standard   of   work   and   are   quick   to   discipline   or  
sack   those   who   do   not   perform   to   our   expectations.    
Through  training  and  goal  setting  we  can  teach  our  staff  
to   provide   great   performance   and   reward   them   each  
time   they   achieve   it.   We   can   create   a   win/win   situation  
with   everyone   enthusiastic   about   working   towards   the  
rewards.  Where  staff  are  failing  to  meet  expectations,  a  
little  extra  encouragement  and  an  extra  reward  for  effort  

can   turn   struggling   team   members   into   superstars  
within  the  business.  

Rewards   don’t   need   to   be   cash-­based   bonuses   –   they  
can   be   an   extra   day   of   work,   tickets   to   the   theatre,  
dinner  at  a  restaurant  or  a  shopping  voucher.  

Over   the   past   30   years   one   of   the   biggest   growth  
industries   has   been   Network   Marketing.   A   business  
model   that   rewards   it’s   distributors   for   their   success   in  
business  with  cash  bonuses,  luxury  holidays  and  exotic  
cars.  By  working  with  struggling  distributors  and  helping  
them   to   also   succeed   this   business   model   values  
rewarding   achievement   and   in   return   has   outstanding  
business  success.  

Where   you   have   a   business   not   quite   delivering  
expectations,   or   a   team   member   not   quite   at   the   level  
you   require,   think   about   rewarding   success.   I’m   sure  
Eddy  would  approve.  

 

-­  Karen  Newton  

 

 

   

(19)  AMBER  

helps  Kevin  understand  leadership  styles  

Training   a   dog   has   many   skills   in   common   with   that   of  
leading   a   business.   My   wife   and   I   have   had   two   dogs  
together   and   both   had   very   different   personalities.  
Bramble    (our   first   Labrador)   needed   very   little  
guidance.   From   working   dog   stock,   she   was   calm,  
docile   and   reliable,   if   a   little   quiet.   She   needed   little  
guidance    and   could   be   relied   on   to   perform   as  
expected   and   was   very   trustworthy.   She   was   mature  
beyond   her   years   and   needed   little   management.   Our  
next  golden  Labrador  was  very  different  …  

 

 

 

 

 

 

Amber   came   from   show   dog   stock   with   a   very   elegant,  
calm   mother.    Initially    odd   looking   with   green  
eyes,    she  grew  and  grew  to  large  proportions  and  had  
a   personality   to   match.    Without   clear   guidance,   and  a  
firm  hand,  Amber    broke  numerous  rules  such  as  eating  
walls   and   telephone   wires,   and   took   to   raiding   the  
washing  basket  where  her  fascination  with  men's  socks  
and   anyone's   underwear   knew   no   bounds.   Pyjamas  
were   destroyed,  sweet   cupboards   broken   into   and  

muddy  puddles  explored  at  every  opportunity.      

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A   different   leadership   style   was   needed   with   clear  
boundaries   set,   and   with   all   members   of   the   family  
adhering  to  the  rules.    In  time  our  house  became  a  well  
run   machine   and   Amber   a   treasured   cog   in   the  
machine.    She   is   loved   by   all   and   certainly   gives   back  
more   love,   slobber,   snores   and   hair   than   Bramble   ever  
did.    

Leadership    styles   needed   to   suit   the   personalities   of  
our   'team'.   The   same   is   true   in   the   workplace   –  
although   not   leading   to   odd   socks   –   the   wrong  

leadership  will  lead  to  under  performance  and  unhappy  
workers.   Bramble   clearly   worked   best   with   a   'coaching'  
model   of   leadership   while   Amber   needs   a   'directive’  
style.  

 

-­  Kevin  Chidley  

 

 

(20)  SIMBA  

shares  his  love  with  suport  from  Cal  
Simba   is   a   Weimaraner   with   no   personal   boundaries,  
and  he  was  17  months  when  he  was  rescued.  I’ll  never  
forget   that   it   was   like   trying   to   get   a   giraffe   in   the   car!  
His  legs  were  so  long  he  just  spread  them  sideways,  as  
we   all   sat   on   the   ground   puffing   and   panting   after   the  
fight   of   his   life,   not   to   go   in   the   car.   To   him,   another  
journey   crippled   his   mind   with   fear   and   the   journey  
home   was   terrible   for   him.   He   was   so   frightened   he  
screamed   blue   murder   for   42   miles   and   all   the   talking  
and   re-­assurance   didn’t   work;;   the   headache   I   endured  
was  surreal!      

 

 

 

 

 

 

 

 

 

 

 

 

Best   office   colleague:   After   being   given   away   at   nine  
months  of  age,  we  tracked  his  sad  life  and  history  over  
the   previous   eight   months   –   that   poor   boy   had  
approximately   13   different   places   to   stay   [not   homes].  
He   suffered   malnutrition,   beatings   that   broke   his   ribs  
and  fractured  his  left  eye  socket  and  here  he  is  6  years  
later,   the   love   of   my   life   and   best   office   colleague   one  
could   ask   for,   as   there’s   no   drama,   just   clear   none  
verbal  instructions  from  him  to  me.  

Patience   and   Trust:   It’s   been   a   long   process   for   us   all,  
but   we’ve   learnt   patience   and   trust.   He’s   changed   my  
life  and,  if  I’m  honest,  I  don’t  think  I  saved  him,  quite  the  
opposite   –   he’s   saved   me.   He’s   turned   from   a   sneak  
thief   to   a   dog   that   stands   proud   and   shows   us   exactly  
what   he   wants   –   he   communicates   really   clearly   from  
bringing  us  his  ball  to  directions  on  the  motorway  –  right  
and   we   go   to   the   Derwent   –   barks   fast   to   go   straight  
over,  the  beach.    

Attention:   Every   morning   he   greets   everyone,   either  
gently  nuzzling  into  your  chin,  climbing  into  bed  or  with  
a   loud   voice   like   growl   (that   isn’t   a   growl   but   talking   to  
us).   At   seven,   he   stands   waiting   for   his   morning  
cuddles   from   everyone   and   if   anyone   walks   past   him,  
he  follows  them  until  he  gets  that  acknowledgement  he  
seeks.    

Acknowledgement:   He   then   sits   at   the   front   door   from  
where  we  go  out  for  a  walk  for  approximately  3-­4  miles  
and   return   where   he’ll   drink   and   then   stands   at   the  
utility   door   to   show   me   he’s   ready   for   breakfast.   He  
stands   there   again   at   12.30pm   and   5pm   showing   us  

he’s   ready   for   his   next   meal.   His   training   has   been  
gently  entertaining.  

Rewards:   Ice   cream,   we   can’t   believe   he   hears   the   ice  
cream  van.  He  trots  back  and  forth  eventually  standing  
on   the   sofa   next   to   us   looking   out   of   the   window   and,  
within   minutes,   there   it   is   …   the   joy   of   tea   time   food  
love.     He   has   his   very   own   biscuit   tin   next   to   his   bed.  
He’ll  come  and  sit  right  in  front  of  you,  ears  pricked  and  
if  you  ask  him  what  he  wants  he’ll  go  to  the  tin,  bow  to  it  
or   tap   it   with   his   paw   whilst   speaking   in   his   grumbling  
growl   (it’s   so   lush)   –   plenty   of   kisses   for   everyone   or  
anyone  who’ll  lift  the  lid  of  life  –  there  is  no  loyalty  when  
he  wants  fed.  

 

 

 

 

 

In  my  leader  role  this  is  what  I  have  learned  so  far  from  
Simba   –   allow   personal   confidence   and   growth;;  
encourage   without   wanting   gain,   trust   without  
expectations;;  recognise  triggers  in  behavioural  change;;  
acknowledge  and  praise  the  good,  but  be  clear  in  what  
is   not   acceptable   in   boundaries;;   deliver   simple,   short  
methods   of   communication   so   as   to   not   overwhelm.  
Most   importantly   give   guidance   and   comfort   so   they  
can  relax  and  do  a  good  job.  

-­  Cal  Saul  

(21)  BEAN  &  BEAR  

remind  Rob  to  recognise  their  differences  

As   the   owner   of   two   11   year   old   pugs,   I   have   over   a  
decade   of   leadership   lessons   to   learn   from   my   quirky  
companions,   not   to   mention   the   insight   gained   from   a  
lifetime   of   living   with   dogs   in   the   family   including   Jack  
Russells,   Labradors,   Collies,   a   Beagle,   Red   Setter   and  
delightful  variety  of  mixed  breeds.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
My   pugs   are   sisters   and   I'm   often   asked   how   I   can   tell  
them   apart.   Of   course,   to   me   they   look   very   different,  
but   on   first   (and   even   second)   meeting   many   struggle  
differentiating   between   Bean   and   Bear.   Yet,   after  
spending   any   length   of   time   with   the   girls,   one   cannot  

help   but   start   to   recognise   just   how   different   they  
actually   are,   as   their   separate   personalities   emerge.  
Bear   responds   to   visual   commands,   is   driven   by   food  
and   loves   exercises.   She's   very   good   at   playing   fetch  
and  craves  a  strict  routine.  Bean,  however,  responds  to  
auditory  commands  and  is  driven  by  affection  and  love,  
more   than   anything   else.   She   is   adventurous,   fiercely  
protective  of  her  pack  and  territorial.  
 
After   many   years   working   in   management   in   both  
manufacturing   and   service   industries   and   now   as   a  
leadership   development   coach,   I   fully   understand   the  
value   of   utilising   the   uniqueness   of   every   individual  
within   a   workforce.   The   best   teams   are   made   up   of  
individuals   who   get   to   exercise   their   preferred   skill   set.  
Taking   time   to   explore   and   discover   what   motivates  
your   employees,   their   personal   values,   beliefs   and  
natural   talents,   gives   the   best   opportunity   to   play   to  
their   strengths   in   the   workplace,   engaging   their   hearts  
and   minds   for   exceptional   performance   and  
productivity.  
 
 
 
 
 
 
 
Knowing   my   dogs   as   well   as   I   do,   I   would   not   choose  
Bear  to  keep  watch  for  potential  danger  just  as  I  would  
not   choose   Bean   to   hunt   out   food.   They   are   certainly  

both   capable   of   doing   those   jobs   but   one   will   be   more  
effective   at   a   particular   task   than   the   other   and   get  
more   enjoyment   and   have   a   greater   sense   of  
empowerment.   Just   because   people   look   alike   it   does  
not   mean   that   they   excel   in   the   same   areas   and   that's  
okay.  When  we  play  to  our  strengths  we  become  more  
motivated   and   demonstrate   more   confidence   and  
experience  greater  self-­esteem.  
 

-­  Rob  Holcroft  

 

 

 

   

(22)  PEGGY  SUE    

keeps  Rebecca  focused  on  new  opportunities  
I’m   sure   you   have   colleagues   who   always   seem   to   be  
getting   a   new   idea,   excited   by   the   “shiny   stuff.”   Maybe  
it’s   you   who   becomes   distracted   by   new   ideas   or  
potential   new   opportunities;;   always   seeing   another  
way,   a   different   approach,   something   more   exiting.   It’s  
easy   to   think   that   ideas-­people   like   this   seem   easily  
distracted,   unwilling   to   commit   even,   but   maybe   they  
can  add  value  in  your  team.  Maybe  what  they  bring  is  a  
new  perspective,  a  new  way  of  doing  things.    

 

 

 

 

 

 

 

 

 

 

I   work   day   in   and   day   out   with   people   who   are  
developing   enterprises   either   for   themselves   or   for   the  
organisations   they   work   in.   For   many   they   love   the  
uncertainty   of   enterprise   and   the   thrill   of   trying  

something   new.   They   seem   to   love   it   just   as   much   as  
my   puppy,   Peggy   Sue,   loves   to   try   new   things.   Now  
Peggy   Sue   joined   us   late   last   year   after   Tilly,   my  
springer   spaniel   and   office   companion   of   many   years,  
passed   away.   Tilly   was   a   calm   dog,   always   there   by  
your   side,   keen   to   please   and   not   bothered   by   things  
around   her.   She   was   a   steadfast,   dependable   member  
of  the  family  and  a  big  part  in  my  business.  Peggy  Sue  
on   the   other   hand   joined   us   at   just   a   few   months   old  
and   as   a   working   cocker   spaniel   she   is   inquisitive   and  
excitable   to   say   the   least.   So   far   she   has   been   my  
distraction,  the  thing  which  takes  up  time  when  I  should  
be   working   in   the   office.   In   fact   Peggy   Sue   often  
reminds   me   of   the   enterprising   people   I   meet   who   are  
excited   by   opportunities,   constantly   spotting   something  
new,  something  more  exciting  and  more  interesting.    

When  Peggy  first  came  to  us,  everything  was  amazing;;  
every  element  of  the  house,  garden,  car  was  interesting  
to   her,   a   new   adventure   worthy   of   checking   out,  
investigating   and   playing   with.   Just   as   many   people  
involved   in   new   projects   or   enterprising   ideas   can   be,  
she   was   quickly   distracted   by   another   thing,   a  
movement,   a   change   in   the   environment   or   someone  
new  coming  in.  

Enterprising   people   are   always   looking   for   new   things,  
a   new   way   of   doing   something,   improvements   that   can  
be  made  to  ensure  their  product  or  service  is  the  best  it  
can  be  for  the  people  they  serve.  But  many  managers  I  
meet   are   just   like   my   old   dog,   Tilly:   trustworthy   and  
steady,   but   uninterested   in   excitable   (and   what   they  

consider   to   be   non-­focused)   people   …   Peggy   Sue  
puppy  types.  

Peggy   Sue   has   an   amazing   sense   of   fun   and   takes  
pleasure  in  anything  new.  To  begin  with  training  has  to  
be   done   in   short   sessions   because   of   her   poor  
concentration.  Just  as  I  have  to  decide  which  things  are  
most  important  to  teach  Peggy  Sue,  we  need  to  decide  
which   things   are   most   important   when   developing   a  
new   enterprise   project   and   work   hard   on   those   so   we  
don’t   get   distracted   by   shiny   new   opportunities   which  
stop   us   achieving   in   our   enterprise.   To   keep   Peggy  
Sue’s  mind  focused  I  need  to  eliminate  distractions  and  
keep   things   simple   and   structured.   I   reward   successes  
and  disregard  her  distracted  nature.    

 

 

 

 

If  you  are  considering  developing  a  new  enterprise  then  
consider   the   same   as   I   did   when   training   Peggy   Sue.  
Plan   for   success:   don’t   set   yourself   up   for   failure   and  
keep   distractions   to   a   minimum.   Celebrate   all  
successes   and   don’t   blame   and   punish   when   things  
don’t   go   quite   right.     Try   to   stay   focused   on   developing  
one   thing   at   a   time   and   understand   that   some   of   the  
team  are  more  like  faithful  old  Tilly  and  won’t  join  in  with  
your  excitement  for  a  new  idea.  

-­  Rebecca  Jones  

(23)  ELLIE    

helps  June  understand  her  team  better  
Mmm   …   leadership   and   my   dog,   Ellie   …   interesting  
idea…  You  see,  Ellie’s  had  a  bit  of  a  troubled  past,  with  
me   being   her   third   owner   in   her   18   months’   lifetime!  
Anyone  who  has  ever  re-­homed  such  a  dog  knows  that  
they   come   fully   equipped   with   a   host   of   challenging  
behaviours.   In   many   ways,   much   like   the   members   of  
my   teams!   And   just   like   them,   the   key   is   to   understand  
why  they  behave  as  they  do  and  work  with  them  to  find  
solutions.    

 

 

 

 

 

 

 

 

 

 

 

Ellie   has   definite   schizophrenic   tendencies.   With   me,  
and   people   she   gets   to   know,   she’s   an   absolute  
sweetheart:  great  manners,  lovely  nature,  full  of  fun  and  

playfulness.   Unfortunately,   with   anyone   she   doesn’t  
know,  and  particularly  when  she  is  on  the  lead  (which  is  
her   automatic   “guarding”   of   the   leader   bit)   she   reverts  
to  a  snarling,  growling  attack  dog  –  all  due  to  fear  of  the  
unknown.    

Once   you   understand   that   she   spent   most   of   her  
formative   months   with   an   elderly   lady   who   was   never  
able   to   walk   her   or   socialise   her   properly,   you   start   to  
understand   how   frightening   the   outside   world   is   to   her.  
It’s   taken   a   lot   of   perseverance   and   consultation   with   a  
really  good  dog  trainer  –  and  it’s  still  very  much  a  work  
in   progress   –   but   she’s   making   really   good   steps  
towards  becoming  a  confident,  happy  dog.    

 

 

 

 

 

So  how  does  this  help  with  my  teams?  Well,  I  work  with  
really   talented   and   skilled   people,   however   individually  
they  do  have  some  challenging  behaviours  of  their  own!  
Take   Gerald   for   instance,   an   old-­fashioned   gentleman  
but   a   real   “terrier”   when   he   gets   fixated   on   a   particular  
idea.   When   I   first   started   working   with   him   I   didn’t   fully  
understand  that  he  has  a  form  of  obsessive  compulsive  
behaviour  and  that  was  why  he  often  got  bogged  down  
in  minute  details.  Once  I  understood  what  was  going  on  
though   I   had   an   epiphany   of   sorts,   allocating   Gerald   to  

the   tasks   that   could   best   use   his   fantastic   attention   to  
detail  so  that  nothing  important  could  be  missed.  I  then  
allocated   other   team   members   to   more   over-­arching  
concerns.   This   approach   works   incredibly   well.   Gerald  
is  a  highly  valued  and  important  member  of  the  team  –  
and  is  praised  accordingly  for  this  –  and  the  rest  of  the  
team  now  avoid  unnecessary  confrontations!  

Similarly,  another  team  member  Anthony,  whilst  always  
highly   professional   and   polite   in   team   meetings   never  
really  seemed  to  engage  fully  with  the  rest  of  the  team.  
Through  numerous  one-­to-­ones  and  projects  where  we  
had   to   work   closely   together   I   found   out   that   although  
outwardly   highly   confident,   due   to   some   bad  
experiences   with   a   couple   of   previous   managers,   he  
was   now   severely   lacking   in   self-­confidence.   Things  
turned   around   during   one   particularly   difficult   and  
challenging  project  where  we  worked  together,  with  me  
backing   him   up   against   strong   opposition.   I’m   happy   to  
say   he   is   now   completely   confident   to   speak   out   in  
team   meetings   –   and   is   as   bolshy   as   the   best   of   them  
now!  

So,   taking   things   forward   with   Ellie   and   her  
“reformation”   I   wonder   if   I   apply   some   leadership  
practices   to   her,   whether   that   would   work?   Maybe   a  
good,   regular   appraisal   process   …   key   performance  
measures  …  must  dig  out  the  appropriate  paperwork!  

 

-­  June  Cramman  

   

(24)  STAR      

gives  Penny  a  new  perspective  on  life  

In   2005,   we   adopted   a   four-­year   old   ex-­racing  
greyhound  named  Star  (racing  name  Sitka  Star)  from  a  
local  Surrey-­based  greyhound  adoption  charity.    

Ahead   of   our   visit   to   the   kennels   we’d   looked   at   the  
charity’s   website,   and   based   on   what   we’d   read   about  
the   dogs   available   for   adoption,   asked   to   meet   Star.    
Our   meeting   went   well,   she   seemed   interested   in   us,  
affectionate   and   easy   to   manage   on   the   lead.   We  
decided   that   we’d   like   to   take   her   home   with   us   and  
went   to   inform   the   kennel   staff.   We   were   met   with  
surprise   that   we   were   interested   and   two   staff   told   us  
that   she   was   known   to   them   as   ‘Killer’   as   she   had  
previously  attacked  a  couple  of  other  dogs  and  that  we  
would  need  to  be  very  wary  of  her  around  other  animals  
in  particular.      

 

 

 

 

 

Their  words  stayed  with  me  on  the  long  drive  home  with  
our  new  companion,  a  seed  of  doubt  was  lodged  in  my  
mind   and   unfortunately   I   spent   the   next   couple   of  
weeks  feeling  afraid  of  our  new  dog  and  how  she  might  
behave.  

I  won’t  go  into  the  various  training  regimes,  and  ways  of  
establishing   the   pack   pecking   order   that   I   explored   –  
suffice   to   say   that   I   bought   up   every   book   I   could   find  
on   adopting   a   retired   greyhound   and   at   some   point   we  
tried   out   just   about   everything   in   the   books   and   a   few  
more  things  besides.  

 

 

 

 

 

 

 

 

 

 

 

Star   was   an   absolute   delight.     She   was   a   great  
companion,   lovely   with   children,   well-­behaved   at   other  
people’s  houses,  very  rarely  stole  food.    The  odd  growl  
at   another   dog   who   she   didn’t   like   the   look   of   but  
nothing   more   serious   (Jack   Russells   with   Small   Dog  
Syndrome   were   her   nemesis   but   she’d   mainly   stand  
there   looking   slightly   bemused   as   they   growled   and  
snapped  at  her).  

So,   very   simply   one   of   the   main   things   our   dog   taught  
me   was   that   given   a   new   environment   (with   a   good  
smattering   of   positive   feedback,   incentives/rewards,  
boundaries   and   space)   a   dog   with   a   previously   ‘bad’  
reputation  can  thrive.    I  read  somewhere  that  a  dog  has  
no  opinion  about  itself,  it  just  is.      

There   are   messages   in   there   for   me   as   a   leader   of  
projects   and   programmes   about   not   pre-­judging  
colleagues   based   on   other’s   opinions   and   creating   a  
positive   environment   where   everyone   has   the  
opportunity  to  excel,  play  to  their  strengths  and  if  needs  
be  to  reinvent  themselves.          

Star’s   final   life   lesson   for   me   was   that   there   is   always  
enough   time   to   sniff   the   lamppost   (substitute  
coffee/flowers   or   whatever   floats   your   boat!)   –   don’t   let  
life  pass  you  by  while  you’re  busy  being  busy.  

 

-­  Penny  Kirk  

In  loving  memory  of  Star  

(2001  –  2013)  

 

 

   

(25)  MAX    

helps  David  develop  his  communication  style  

I   am   a   former   senior   Police   Officer   possessing  
considerable   experience   as   a   commander   and  
manager  within  the  service.  Effectiveness  in  leadership  
is  a  requisite  for  the  roles  I  have  performed,  particularly  
during   the   delivery   of   policing   operations   and   critical  
incident   management.   As   a   tutor,   mentor   and   then  
instructor,   I   had   the   privilege   of   developing   others   in  
leadership.  These  skills  and  experience  have  translated  
through   my   relationship   with   Max,   my   beloved   German  
Shepherd.  

Max   was   already   a   two   year   old   when   I   became   his  
owner   after   the   dog   failed   his   assessment   to   become  
an   operational   police   dog.   I   had   worked   with   police  
dogs   throughout   my   career,   predominantly   German  
Shepherds,   so   it   was   no   surprise   when   I   eventually  
succumbed   to   ownership   of   this   noble   and   loyal   breed.  
My   previous   dog   had   been   a   Border   Collie   called   Jess  
who  was  on  her  last  legs  when  Max  came  to  us  and  he  
developed   a   very   special   relationship   with   her   leading  
to   the   extension   of   Jess   longevity   for   two   more   years  
(we  lost  her  at  the  grand  age  of  16!)  

With   Max   I   realised   that   I   would   have   to   develop   a  
relationship   with   a   dog   that   was   heading   towards  
maturity   and   had   already   experienced   several  
‘masters’.  I  quickly  had  to  establish  myself  as  the  leader  
to  help  him  understand  his  position  in  the  family  pack.    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Establishing   lasting   trust   and   loyalty   from   a   dog   is   not  
all   that   dissimilar   a   process   to   embedding   as   the   team  
leader   when   taking   over   from   a   predecessor   or   setting  
up   a   team   from   grass   roots.   The   ability   to   effectively  
observe   and   assess   individuals,   work   out   the   stronger  
and   confident   characters   from   those   who   prefer   to   be  
led,   and   understand   how   each   individual   is   motivated  
and   by   what   needs   to   be   exercised   with   patience   and  

good   judgement.   You   need   to   understand   your   charge  
and  then  implement  a  working  strategy  that  will  develop  
the   most   effective   relationship   -­   it   needs   to   be   time  
specific   but   at   a   pace   that   will   maximise   the   most  
successful  outcome.  

The   first   approach   with   Max   was   to   teach   him   how   to  
play   –   his   first   owner   had   not   taken   the   time   to   interact  
with   him   and   had   ignored   that,   with   pack   animals,   play  
time   is   much   more   than   just   having   fun   –   it   sets   the  
tone   for   the   pecking   order   and   lays   the   ground   rules   of  
what  is  and  not  acceptable.  It  helps  to  build  the  reward  
culture  with  the  animal,  play  well  and  perform  the  things  
you   are   taught   well   and   you   receive   your   treat.   Ignore  
the  rules  or  play  too  rough  then  you  will  miss  out  on  the  
reward.  I  took  the  approach  of  not  punishing  Max  when  
he   failed   to   meet   his   expectations.   Like   humans   Max  
had  his  level  of  ability  and  intelligence,  together  with  an  
individual  capability  in  respect  of  learning.  Patience  and  
a   preparedness   to   teach   Max   through   repetitive  
practise  was  the  learning  strategy  that  he  would  benefit  
from.  Max  is  a  dog  who  desperately  wants  to  please  but  
would  take  time  to  adapt  to  his  new  master.    

Effective   communication   with   a   dog   is   as   much   an  
important   skill   as   it   is   with   humans.   Verbal   instructions  
that   are   clear   and   unambiguous,   ensuring   that   the  
message   is   translated   at   a   level   appropriate   to   the  
audience   and   checking   it   has   been   understood   are   all  
transferable   to   dog   behavioural   training.   You   must   be  
emotionally  in  tune  with  your  dog,  able  to  read  his  body  
language  and  when  he  communicates  through  barking,  

growling   and   whining.   Equally   through   communication  
you   can   let   your   dog   know   you   are   not   happy   and   are  
disappointed   with   its   behaviour   but   you   can   do   this  
without   resorting   to   shouting,   dogs   are   highly   in   tune  
with   tone   and   body   language   –   I   only   have   to   look   at  
him   in   a   certain   way   and   use   a   tone   that   is   none  
confrontational   but   he   understands   he   has   done  
something   wrong.   I   can   relate   this   to   my   career   as   a  
manager/commander   and,   over   time,   developed   a  
communication   style   that   could   penetrate   the   guilt   spot  
and   make   the   point   without   resorting   to   the   more  
traditional  ‘military’  style  of  verbal  bullying,  and  shouting  
at  the  top  of  my  voice.  

 

 

 

 

Max   is   now   seven   years   old   and   is   as   handsome   a  
German   Shepherd   as   you   could   wish   for.   He   has   the  
most   noble   temperament,   abhors   aggression   and   is  
totally   happy   when   surrounded   by   both   his   human   and  
dog   pals   chilling   out.   Yet   for   all   his   ‘hippy   I   love   peace  
man’   personality,   Max   still   possesses   the   highly  
protective  inbred  trait  attributable  to  his  pedigree.  He  is  
extremely   devoted   to   his   pack   and   is   indeed   the   most  
loyal  of  troopers.  

-­  David  Hall  

   

The  human  contributors  

Each  contributor  has  given  their  time  and  insights  free  of  charge  in  
the   knowledge   that   the   proceeds   from   the   sale   of   this   publication  
will   be   donated   to   Dogs   Trust   UK.   The   contact   details   they   have  
chosen  to  share  are  correct  at  the  time  of  publishing.  

(1)  CHRIS  COOPER  

Chris   runs   his   own   business   helping   business   owners   to   maximise   their  
potential   and   profits.   He   also   hosts   a   weekly   radio   show   on   Voice  
America.  

Website:  www.chriscooper.co.uk    

Radio  show:  www.voiceamerica.com/show/1959/be-­more-­achieve-­more  

LinkedIn:  https://uk.linkedin.com/in/chrisdcooper  

Twitter:  @Chrisdcooper  

 

(2)  BARBARA  BROWN  

Barbara  is  a  regional  manager  in  a  global  financial  services  organisation.  

 

(3)  DAVE  ALGEO  

Dave   is   a   former   police   officer   and   now   runs   his   own   business   –  
Stress(ed)   Guru.   He   is   an   author, international trainer, speaker and
consultant helping people to achieve success with wellbeing.  

Website:  www.stressedguru.com  

LinkedIn:  https://uk.linkedin.com/in/davidalgeo  

Twitter:  @stressedguru  

 

(4)  GREG  ROBSON  

Greg   is   the   learning   and   development   manager   for   a   world   leading  
manufacturer  of  articulated  trucks  and  loading  equipment.  

LinkedIn:  
 https://uk.linkedin.com/pub/greg-­‐robson/6a/26/ab5
 

(5)  Dr  ISLA  FISHBURN  

Isla   is   an   canine   behaviour   consultant   and   researcher.   She   runs   her   own  
business   –   Kachina   Canine   Communication   –   and   specialises   in   holistic  
behaviour.  

Website:  www.kachinacaninecommunication.com  

LinkedIn: https://uk.linkedin.com/pub/dr-isla-fishburn/5b/957/30a

Twitter:  @KachinaCanine  

 

(6)  JAMES  WINSOR  

James  spent  over  25  years  as  a  welfare  officer  and  specialist  trainer  in  the  
British   Army.   He   now   runs   his   own   business   –   Auctus   Bespoke   Training  
Solutions  –  developing  personal,  leadership  and  management  skills.  

Website:  www.auctustraining.co.uk  

LinkedIn:  https://uk.linkedin.com/pub/jim-­winsor/14/4b2/228  

 

(7)  NEVIL  TYNEMOUTH  

Nevil  is  the  founding  director  of  New  Results  Training  –  a  thriving  business  
that  focuses  on  sales  strategy  and  training  -­  and  author  of  Sales  Success  
on  LinkedIn.  

Website:  www.newresultstraining.co.uk  

LinkedIn: https://uk.linkedin.com/in/neviltynemouth

Twitter: @NevNRT

 

(8)  STEVE  HOUGHTON-­BURNETT  

Steve   is   ‘The   Formula   Guy’   –   a   speaker   and   entrepreneur   helping   small  
businesses  be  disruptors  and  helping  big  businesses  learn  from  them.  

Website:  www.theformulaguy.com  

LinkedIn:  http://www.linkedin.com/in/stevehb  
Twitter:  @TheFormulaGuy  

 

(9)  REBECCA  ARMSTRONG  

Rebecca   is   an   HR   and   leadership   expert   –   performance   coach   and  
international   speaker   –   running   the   business   Sparkle   People   &  
Development.  

Website:  www.sparkledevelop.co.uk  

LinkedIn:  https://uk.linkedin.com/in/rarmstrong1  

Twitter:  @SparkleDevelop  

 

(10)  SIMON  HAZELDINE  

Simon   is   an   international   speaker,   bestselling   author   and   performance  
consultant  specialising  in  sales,  negotiation  and  leadership.    

Website:  www.simonhazeldine.com  

LinkedIn:  https://uk.linkedin.com/in/simonhazeldine  

Twitter:  @SimonHazeldine  

 

(11)  TIFFANY  KEMP  

Tiffany   is   a   speaker,   author   and   contracting   expert   whose   business,  
Devant,   helps   clients   transform   their   contracts   into   ‘deal   makers’,   rather  
than  deal-­breakers.    

Website:  www.devant.co.uk    

LinkedIn:  https://uk.linkedin.com/in/tiffanykemp  

Twitter:  @TiffanyContract  

 

(12)  MIKE  SMITH  

Mike   is   an   international   leadership   expert.   He   runs   his   own   business   3L  
Life  Long  Learning  and  is  a  director  of  Learning  Transfer  Solutions  Global.  

Website:  www.3llifelonglearning.co.uk      

Website:  www.ltsglobal.com    

LinkedIn:  https://uk.linkedin.com/pub/mike-­smith/0/703/495    

 

 

(13)  JOSS  HARWOOD  
Joss  is  director  of  chartered  financial  planning  at  Eldon  Financial  Planning.  

Website:  www.eldonfinancial.co.uk  

LinkedIn:  https://uk.linkedin.com/in/eldonfinancial

Twitter: @jossharwood

 
(14)  RICHARD  OREN  

Richard   is   a   Secondary   School   Head   of   Faculty   for   Science   and  
Technology.  
 

(15)  TERRY  McDERMOTT-­MOSES  
Terry   is   a   nurse   in   Accident   &   Emergency   and   is   also   a   Captain   in   the  
Army  Reserves.  

 
(16)  ROBERT  CRAVEN  

Robert   runs   The   Directors’   Centre   and   is   an   internationally   acclaimed  
speaker  and  consultant  specialising  in  developing  business  profits  through  
strong  customer  engagement.    
Website:  www.robert-­craven.com  

Website:  www.directorscentre.com    
LinkedIn:  https://uk.linkedin.com/in/robertcraven  

Twitter:  @Robert_Craven  
 

(17)  SIMON  WAIM  
Simon   is   a   Quality   Manager   for   a   small   private   manufacturing   firm   in   the  
North  East  of  England.  

 
 

(18)  KAREN  NEWTON  

Karen   is   known   as   The   Homebiz   Millionaire   –   an   entrepreneur,   investor,  
writer,  speaker  and  founder  of  the  Tiroka  Group  of  Companies.  
Website:  www.karennewton.co.uk  
LinkedIn:  https://uk.linkedin.com/pub/karen-­newton/43/847/321  
Twitter:    @newydd105  

 
(19)  KEVIN  CHIDLEY  

Kevin   works   for   a   large   multinational   manufacturing   company   as   the  
supply   chain   planning   manager   looking   after   the   planning   teams   in   eight  
factories  around  the  world.  
 

(20)  CAL  SAUL  
Caroline   (Cal)   is   CEO   of   Let’s   Mingle.   She   is   a   leadership   and   business  
management  consultant,  trainer  and  speaker.  

Website:  www.letsmingle.co.uk    

LinkedIn:  https://uk.linkedin.com/in/calsau

Twitter: @LetsMingle_NE  

 
(21)  ROB  HOLCROFT  

Rob   is   an   executive   coach   and   wellbeing   consultant   and   runs  
Superhumans  Leadership  Development  Coaching.  
Website:  www.super-­humans.com  

LinkedIn:  https://uk.linkedin.com/pub/rob-­holcroft-­ma-­ed/13/592/592  
Twitter:  @thelovelyrob  

 
 

 
 

(22)  REBECCA  JONES  

Rebecca   is   the   Red   Shoe   Biz   Woman   –   an   enterprise   consultant,   author,  
mentor  and  motivational  business  speaker.  
Website:  www.rebecca-­jones.co.uk    

Website:  www.businessinredshoes.co.uk  
LinkedIn:  https://uk.linkedin.com/in/redshoebizwoman  

Twitter:  @RedShoeBizWoman    
 

(23)  JUNE  CRAMMAN  
June  is  an  Ofsted  trained  school  inspector.  
 

(24)  PENNY  KIRK  
Penny   is   the   Quality   Improvement   Manager   for   a   group   of   regional  
Strategic  Clincal  Networks.  

 
(25)  DAVID  HALL  

David  is  a  former  senior  police  officer  in  UK  and  is  now  working  aborad  in  
United   Arab   Emirates   providing   tactical   advice   and   support   to   their   police  
department.  

 
FOREWORD  by  Dr  LESLEY  HUNTER  
Lesley   is   an   international   speaker   and   coach   specialising   in   developing  
effective  authentic  leaders.  
Website:  www.lesleyhunter.com    
LinkedIn:  https://ae.linkedin.com/in/lesleyhunter  

Twitter: @lesleyhunter

Radio show: http://webtalkradio.net/internet-talk-radio/leadership-unleashed

 


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