Dreams are boundless

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Dreams are boundless. Samsung Electronics constantly reinvents
tomorrow to pursue happier and richer lives. We explore the territory of

the unknown to discover potential and fulfill greater promise.

NAP

We continuously develop and expand strategic products in our Consumer Electronics
division.
Since we first won top global market share in 2006, exceptional technology and
innovative design have strengthened our unrivaled leadership in flat-panel TVs and
monitors.
In the Digital Appliances business, we achieved remarkable growth by debuting
inventive new products and differentiated design in the premium market.

Visual Display Business

With our new Lifestyle TVs, we will realize our vision ‘Screen Everywhere’ that unlocks
limitless freedom for displays to be placed anywhere at home.

Samsung Electronics is relentless in our efforts to deliver innovative products and
experiences that maximize user convenience and make the lives of consumers better.
In 2016, we saw an increase in sales throughout Asia in addition to revenue growth
across premium appliance markets in North America, Europe, and Korea. Most of all,
Samsung’s market share ranked first in the US, a key market for home appliance
brands. This year, we launched innovative products that shifted market paradigms, like
the FamilyHub refrigerator, AddWash washing machine, and WindFree air conditioner.
They continue to garner positive feedback from our consumers. We also focused on
strengthening and expanding our business with a new built-in lineup and system air
conditioners. In 2017, we will continue to bring real value to consumers by launching
differentiated products and technologies. Our ground-breaking and consumer-focused
products will challenge routines and stereotypes, leading the market by delivering true
innovation and convenience to our valued consumers. We will maintain our market
leadership position with premium, innovative products like the FamilyHub refrigerator
featuring advanced voice recognition technology that is guaranteed to improve family
communication, the FlexWash washing machine which can support two simultaneous
or separate washes of different clothing capacities and fabric types, and the WindFree

In 2016, our Visual Display Business released quantum dot TV and was globally
recognized for its best-in-class picture quality, and our Serif TV ushered in a new design
paradigm in the TV industry and elevated our position as an industry leader. The year
2017 is forecast to experience rapid growth in UHD TVs and curved TVs thanks to an
increasing consumer awareness of high resolution and high picture quality. With an aim
to provide the best-possible viewing experience to our consumers, we will launch the
world’s first and only QLED TV that delivers 100% color volume, a newly emerging
standard of picture quality measurement that can strengthen our leadership position in
the premium TV market. Moreover, ‘The Frame’ which transforms any living room into
an aesthetically-pleasing gallery, along with other diverse accessories equipped for
each product line-up will enable us to cater diverse consumer preferences.
Furthermore, 2017 Smart TV will allow customers to enjoy a wide spectrum of content
on a single screen and feel the out-standing user experience by controlling their set-
top box, game consoles, and almost all other peripheral devices on a single remote
control.

Sources:

www.Yahoo.com
www.gmail.com
www.bing.com