CAR 2020 Media Kit

California Assoc Marketing

2020Options

w iation DCEPmriogianniifttlae rl ences
of Realtors®
Pexels
w Photo by Binyamin Mellish from
w
.car.org

1

“Our most Photo 12011371 © Wavebreakmedia Ltd - Dreamstime.com what’s
successful in it for
marketing you?
campaign this
year was through As the real estate industry continues to evolve,
C.A.R. is committed to staying a step and a half
C.A.R.” ahead of the curve. We anticipate the topics that
are critical to our members and help them take a
-- Director of Marketing, look around the corner to see what’s heading their
way next.
Top Producer
Our wide range of media products help our
advertisers create brand awareness, improve
ROI and increase their customer bases. And we
can help you, too. Your ad rep is well-versed in
this niche industry and will work closely with you
to create a successful marketing strategy to yield
tangible results. After all, isn’t that what you’ve been
looking for in a marketing partner?

just Many items in this guide are clickable,
including all topics below. Come back to

click it this table of contents anytime by clicking
this icon on the bottom of every page:

01about us 04websites
who is C.A.R. | 04 car.org. | 28
zipForm® Plus. | 32

02print 05conferences
readership | 08 REimagine! | 36
editorial calendar | 10 CCRE | 40
rates & dates | 11
cover gatefolds | 14 06stats
advertorials | 16 demographics | 42
premiums | 18 readership | 43

03e-media specs & contact info
newsletters | 22 contact info | 44
dedicated blasts | 24
click here for all ad specs, sizes and guidelines
2

5,700,000

car.org monthly
sessions

45,000

email

7,500,000 328,000 subscribers

car.org magazine
monthly readers

page

views

300

OURexhibit
REACHbooths

1,500,000 205,000

zipFormCA® members
monthly

pageviews

8,000

conference
attendees

1,200,000

zipFormCA®
monthly
sessions

Photo by rawpixel.com from Pexels

3

1 about us

Photo 92955830 © Robert Kneschke - Dreamstime.com

4

2020 Photo by Roberto Nickson from Pexels
membership

205,000

If you’re interested in reaching REALTORS®, you’ve
come to the right place. As a well-recognized innovator
and leader within the real estate space, the CALIFORNIA
ASSOCIATION OF REALTORS® (C.A.R.) is 205,000
members strong and growing.

Buying or selling a home is the single most Nearly one-
important transaction in many people’s sixth of
lives. With stakes that high, consumers
look to the expertise of trained and
licensed professionals. That’s
where REALTORS® come in.

It’s important to note that not the nation’s

everyone who sells real estate REALTORS® are in
can call themselves a REALTOR®.

Only members of C.A.R. are California.

afforded that privilege in California.

What’s the difference? Night and

day. Our members subscribe to a

strict code of ethics and are committed to

staying ahead of the frequent changes in the

industry through continuing education and professional

development.

In an industry that changes as rapidly as real estate does,
how do our members stay on top of it all? Through the
channels you’ll find in this media kit. They source our
magazine for trends, tap our website for tools and forms,
and turn to our e-newsletters for up-to-the-minute news
and updates. C.A.R. is the preeminent resource for the
information that fuels their business.

So if you’re interested in reaching REALTORS®, you’ve
certainly come to the right place. We look forward to helping
you connect with our members and hit all of your marketing
goals.

C.A.R. is honored to have received awards of excellence 5
from the prestigious organizations on the right:

2

Photo 3246970

6
© Marcus Clarke | Dreamstime.com
ID 32514048 © Wavebreakmedia Ltd | Dreamstime.c Print

om

Celebrating 100 years Photo 173555930 (c) Christian Mueller - Shutterstock

For 100 years, real estate practitioners including brokers,
office managers, and top producers have looked to California
Real Estate magazine to educate, inform, and communicate

diverse ideas and practical applications relevant to all areas of

real estate. Following our award winning redesign, we strive

to keep real estate professionals up to date with the ever-

changing industry as well as all that goes into finding success

inside and outside of work – celebrating the deals, giving back,

finding zen, and everything in between.

the power of print

In this market, skill and expertise may be all that stand

between you and the other guy. That’s why our
members turn to California Real Estate magazine

for the innovative ideas, tools and intelligence California
that 100 years of experience brings to the REALTORS®
table. Each issue provides valuable insight

into the trends and developments driving read California
today’s industry and helps our readers

outshine the competition. Real Estate

local advantage magazine before
any other
Distributed to more than one-sixth of the
entire nation’s REALTORS®, California real estate
Real Estate magazine is mailed directly publication.

to every member of C.A.R. at their home or

office; it’s their choice.

qualified leads
With the power to purchase and refer, REALTORS®
don’t just determine which products and services meet their
own needs; they’re also highly influential when it comes to
recommending products and services to their clients.

our credentials
Why should it matter that we’re audited annually by BPA
Worldwide, the most recognized circulation study in the
publication industry? Verification of our circulation numbers
ensures that your ad dollars are being
spent to deliver your message to
the audience we’ve promised.
And we think that
absolutely matters.

7

Readership

“We’ve been 2019
advertising Circulation
with C.A.R. for
years and 205,000
know this
investment Readers
Per Copy
pays out
for us.” 1.6

-- Founder and CEO, Annual
Craig Proctor Issues
Coaching
7

Readership

328,000

148CALIFORNIA REAL ESTATE + MAY 2018 WHAT’S 34 CALIFORNIA REAL ESTATE + MARCH/APRIL 2018 PSLIHT#NUOAREONNOLXCOMIEPCKOKEESIHNSRROMSTGEYS:
IN A By Amber Taufen HOW CALIFORNIA’S SENIORS, DISABLED,
TEAM? AND VICTIMS OF NATURAL DISASTER
THE INS CAN PORT THEIR PROP. 13 PROPERTY TAX
AND SAVINGS TO NEW PROPERTIES.
OUTS 35MARCH/APRIL 2018 + CALIFORNIA REAL ESTATE
OF REAL
ESTATE
TEAMS

15MAY 2018 + CALIFORNIA REAL ESTATE

Awards Print

MAGGIES

AZBEE’s From the longest tenured media awards
AZBEES program in the USA dedicated to celebrating
excellence in publishing and media, we are
ASBPE Awards of Excellence honored to receive:

2019 • 2019 Maggie Award for Most Improved
Publication
GOLD
NATIONAL • 2019 Maggie Award for Best Trade
AWARD Association Publication

From the American Society of Business Press
Editors (ASBPE), one of the most competitive
programs for business-to-business, trade,
association and professional publications, we are
honored to receive:

• 2019 AZBEE Gold National Award for Magazine Redesign

• 2019 AZBEE Gold Regional Award for Magazine Redesign

asbpe.org

We were also among the finalist in these categories

Division Award Category Issue Title
Best Trade Editorial 073 Best Feature Article (Circ over 50,000)/Trade M/A 18 Fair Housing Turns 50
Best Trade Editorial 076 Best Interview or Profile/Trade M.A 18 The Lead
Best Trade Editorial 078 Best Regularly Featured Deaprtment, Section or Column/Trade Mar & Aug 18 The Lead
Best Trade Editorial 081 Best Editorial Layout (Circ over 50,000)/Trade Aug 18 The Lead
Best Trade Editorial 087 Best Cover (Circ over 50,000)/Trade Aug 18 The Lead

Photo by rawpixel. Pexels
from
com

9

2020 Editorial Calendar

issue focus topic dates

Jan/Feb Where Are We Headed? Industry titans share their Ad Closing: 11/18/19
perspectives on the future of Materials Due: 12/5/19
March/April
real estate Issue Mails: 1/15/20
May/June
The Shifting Industry iBuyers, blockchain and the Ad Closing: 1/15/20
July/ transaction of the future Materials Due: 2/11/20
August
100 Year/ Climate Changes How can REALTORS® ad- Issue Mails: 3/13/20
Anniversary just to a warming world?
Ad Closing: 3/16/20
October/Reimagine California in Crisis Breaking down the impacts Materials Due: 4/10/20
of and possible solutions to
Nov/Dec 100th Anniversray of CRE Issue Mails: 5/15/20
Magazine the housing crisis
Ad Closing: 5/8/20
Special Conference Issue Looking back on the history Materials Due: 6/5/20
of California Real Estate Issue Mails: 7/10/20
magazine on the 100th
anniversary magazine Ad Closing: 6/23/20
Materials Due: 7/18/20
Coverage of this year’s REi-
magine! conference Issue Mails: 8/21/20

Taking Stock Reflecting on the biggest Ad Closing: 7/10/20
wows of 2020 Materials Due: 8/12/20

Issue Mails: 9/18/20

Ad Closing: 9/9/20
Materials Due: 10/6/20
Issue Mails: 11/13/20

WIRE FRAUD, YOUR STOP WASTING THE LEAD: CHRISTINE KIM

DEMYSTIFY THE VOTES ARE IN: 2018 MIDTERMS ARE YOU READY FOR A GEN Z IN YOUR 2019 CONSUMER AD OMNIPRESENT MARKETING: CELEBRATE NATIONAL IN CONVO WITH JEFF BERGER, LAST YEAR’S FIRES, STUBBORN ARCH NEMESIS HALF YOUR WEEK OF CLIMB REAL ESTATE YOUR GUIDE COLLABORATE, BOOST YOUR REALTORS® TO
THE HOUSE TO DTLA, GET EMPOWERED, BUSINESS WITH A THE RICH AND
YOUR TAXES AND REAL ESTATE’S FUTURE SHIFTING MARKET? CAMPAIGN’S COMIN’ IN HOT ARE YOU ON IT? HOMEOWNERSHIP MONTH FOUNDER OF NAGLREP THIS YEAR’S MARKETS DELIVERED DARE TO BE BOLD MASTERCLASS FAMOUS

JANUARY/FEBRUARY 2019 MARCH/APRIL 2019 MAY/JUNE 2019 JULY/AUGUST 2019
SEPTEMBER 2019

OFFICIAL MAGAZINE OF THE CALIFORNIA ASSOCIATION OF REALTORS®

CHANGES SOLVING BEHIND THE BILLIONS TO GET
CALIFORNIA’S INVESTED IN REAL ESTATE AHEAD,
GET
HOUSING TECHNOLOGY INFORMED.
CRISIS

CCRE PARTNERS
WITH UC BERKELEY’S

TERNER CENTER

Horizon on the MASTERCLASSES

CRE.JAN.Modules1_Rev_RPD.indd 1 tempfile_18925691 1 SEPT. 24

10 REIMAGINE!
CONFERENCE
& EXPO

SEPT. 25-26
LOS ANGELES
CONVENTION CENTER

8/26/19 10:08 PM

8/26/19 9:59 PM CRE.March.Modules1_1-15_RPD.indd 1 8/26/19 10:01 PM tempfile_10932930 1 8/26/19 10:03 PM

MAGAZINES drive web
searches more than any

other medium.

Source: BIGResearch

classified rates | box ads Print

black & white 1x 3x 7x classified rates /
1/2 square $250 $225 $175 line ads
square 450 425 350
900 825 700 $30 per line | 5-line minimum
horiz/vert box 1,750 1,650 1,375 additional $30 per line each: shading, large font,
large square color font

color 1x 3x 7x even more
1/2 square $275 $250 $200
550 500 425 Ask your sales rep about regional splits and
square 1,075 1,000 825 premium placements like pre-supplied inserts,
horiz/vert Box 2,150 1,975 1,650 polybags and bellybands.
large square
wanted to know exactly what VITALS of my strengths is seeing things other

shade it was so I bought a NUMBER people don’t always see. My team then

Sherry Chris, Pantone color chart and came OF OFFICES: brings that vision to life.
Chief Executive Officer back to match it, and that’s 360 I nd that people are attracted to me
and President, how Pantone 363 became our
Better Homes and color. LOCATION(S): because I’m approachable. And I mean
Gardens  Real Estate United States, that in a non-real estate sense. If there
But there’s another story Canada, Jamaica, are 50 people standing on a subway plat-
S HERRY CHRIS has had an illus- Bahamas
trious career in the real estate
industry. She currently over- related to color that not every- YEAR FOUNDED: form, I can almost guarantee I am the
sees Realogy’s brand, Better one knows. Shortly a er our 2008 one someone will come to for directions.
Homes and Gardens® Real Estate, launch, I collaborated with Of course, that also works well with my
a er joining Realogy as Chief Operat- the Pantone Color Institute AGENTS: agents because they feel comfortable
ing O cer for Coldwell Banker Real on a series of videos on best 11,500 affiliated sales asking me questions.
Estate. Prior to that, she served in the
same capacity for Prudential Califor- associates
nia Realty and was chair of the board
of directors for e Realty Alliance. practices for color and design
She started her career at Canadian to sell your home. One day we
real estate franchisor Royal LePage, were discussing my love of the In 2016, you swapped out one of the
where she served as a branch manager
and regional vice president, as well as color pink, and they asked if I’d like to create my firm’s core values, “innovation,” for “inclusion.”
on the leadership team that trans-
formed the company to a national own Pantone color. ey suggested I send them What led you to this change and how has it been
franchisor.
something I love, and I sent a scarf with the perfect received? What have you seen as a result of that
You were named CEO and president
display rates of Better Homes and Gardens  Real tones that they matched for me. new focus?
Estate when it first started a decade When we launched 10 years ago, innovation was
ago. What is a memorable decision It’s de nitely a conversation starter when people a key part of our model, and while we still aim to
from the early days? come to my o ce and see the bright pink “white- stay ahead of the game, today most companies are
board.” Believe it or not, having a personal Pantone classi ed as innovative, as we all embrace ways to
We were making lots of decisions color is a distinction I share with just one other use technology e ectively and e ciently.
early on, and since I am a very visual person, and that’s Jay-Z, who has a shade of blue. We decided that at this juncture, it was more
person, one of my rst goals was important for us to emphasize diversity and
to determine what “color” BHGRE inclusion – of both people and ideas. Prior to
would be. What are some changes in the industry that the change, we con rmed the company was very

On one of my daily walks through you’ve seen in your time with Better Homes and much in favor of it.
New York, I saw a store that had just
color 1x 3x 7x been painted a gorgeous green. I Gardens Real Estate?
spread $14,200 $12,900 $11,150 Looking back, the changes have been vast. First
full page of all, it’s hard to believe, but when we launched,
2/3 page 7,900 7,150 6,200 social media was in its infancy. Over the past What benefits do you see to the real estate indus-
1/2 page 5,575 5,050 4,350
1/3 page 4,350 3,975 3,450 decade, its importance as a communication and try embracing community work?
3,025 2,750 2,350 Non-pro t work is a passion of mine; it’s import-
marketing tool has become second to none, and it’s ant to put a stake in the ground and help make sure
been exciting to watch the changes from when we the world is a better place for all. It’s personally
launched our brand on the early social platform rewarding, but I also nd that today’s consumers
to the signi cant engagement we have built today – particularly millennials – are drawn to brands
with both the industry and consumers. that are service-driven, that are giving back to the
We’ve also seen a shi in the landscape to a world in one way or the another.
consumer-driven era, where consumers are more One of our charities is called New Story, a
rmly in control due to all the information that is millennial-founded non-pro t that builds homes
now readily available. in developing countries for families who are living
in tents or in shacks with dirt oors. We partnered
with them and are in the nal stages of the rst
How would you characterize your leadership style?
Collaborative and empowering. I like to lead by community of 80 homes in El Salvador.
empowering those around me and don’t shy away In addition to our company’s philanthropy, I
from bringing in people who are better than me at have a few programs that are special to me. One
certain tasks. I set the vision for the brand—one is Rebuilding Together, which works with home-
owners who can’t a ord to x their homes; o en
they are veterans or the elderly. I just cycled o the
board a er serving as chair for six years.

—BY CATHIE ERICSON

04 CALIFORNIA REAL ESTATE + AUGUST 2018 05AUGUST 2018 + CALIFORNIA REAL ESTATE

BEST PET Industry
PRACTICES PEEVES Vets and
Newbies
covers 1x 3x 7x 16 CALIFORNIA REAL ESTATE + SEPTEMBER 2018 Share Their
2nd n/a $8,450 $7,200 Experiences
3rd n/a 8,275 7,100
4th n/a 8,500 7,200 CHALLENGES respond to me, are my peers. I [found]
I could talk honestly. We can curse. We
rates - published in gross C ALIFORNIA REAL ESTATE SINGER: ank you all for being can dance. ey can call me at three in
agency commission - 15% on display advertising recently convened a round- here. You’ve been invited to this the morning. We see things the same
editorial calendar - subject to change at any time table of senior, mid-level, roundtable because either you're way. We speak the same language. So, I
and new California already well recognized in the industry think the hardest thing was nding out
ad specs REALTORS® to discuss changing or you’re a rising star. I’m hoping we who my client is.
technology, disruptive business models, can cover a variety of topics today, but SINGER: And, at this point in your
click here for ad specs, sizes and guidelines new lead generation tactics, and how I’d like to start with you talking about career, what’s the hardest thing?
they are adapting – and thriving – with the most di cult thing you encoun- POULOS: I’ve been trying to keep
it all. Moderated by C.A.R. CEO Joel tered when you rst started and then nimble. We grew organically. I trained
Singer, the panelists exchanged ideas what your major challenge is that you a couple of my favorite people and they
about the market and shared their best confront now. both went to a team of my competitors.
practices as well as their pet peeves and POULOS: When I rst started, I didn’t So, I thought I had better gure out a
current challenges. know who my client was. [My men- di erent structure for training and re-
tor’s] clients were couples who really cruitment. I invented something called,
wanted a “grandmother” kind of ener- “Spring Training.” We invited people to
gy, a maternal caretaker. Some of her apply to be trained in an intensive way,
clients didn’t take me seriously. If she with the expectation that they would
referred them to me, they still wanted join the rm. For three months we
somebody older, more experienced, brought in probate attorneys, read the
to hold their hand. I realized that the NAR Code of Ethics from the begin-
people I speak to most directly, who ning to the end – which no one does
– read the contract from the beginning
to the end, and practiced role playing.
We really did intensive training to build
camaraderie among the team. And
we didn’t take just anybody either. We
made them take a deductive reasoning
test, to make sure that they could pro-
cess information.
SINGER: Are these licensed people
from other companies?
POULOS: Yes, some from other com-
panies, some who felt untrained but
were at the beginning of their career
and ready to be trained in our way of
doing things, which is a little bit more
nuanced. So, it’s been successful – it’s
doubled the size of my brokerage.
SINGER: So, would you say, as a broker,

17SEPTEMBER 2018 + CALIFORNIA REAL ESTATE

11

Dare
to be

Want to get noticed?
Demand attention with
our high-impact marketing

options and position
your brand beyond the

competition.

12

Photo: ID 144938707 © Yuliya Ochkan | Dreamstime 13

Cover Gatefold

go ahead,
take the spotlight

Your marketing covers our cover! This unique position is the diva of all print advertising: stealing focus, commanding attention and
providing the perfect touch of drama. Your message is seen on top of the front cover AND on the inside flap.

Magazine readers won’t be able to overlook your ad, and even anyone walking by the magazine won’t be able to help but take notice!
Now that’s impressive positioning.

gatefold rates

1x 3x 7x
$13,500 $12,800 $11,800

rates - published in gross
agency commission - 15% on display advertising

closing dates Print ads are
much more
issue materials final issue
due for review materials due mails likely to make a
Jan/Feb 1/17 positive impact
March/April 11/15/19 11/26/19 3/13 than ads in
May/June 1/22 2/4 5/15 digital media.
July/August 3/13 4/3 7/10
Sept/REimagine! 5/15 5/29 8/21 Source: Yankelovich
6/30 7/1 9/18 Research, Inc.
October 7/17 8/5 11/13
Nov/Dec 9/16 9/29

ad specs

click here for ad specs, sizes and guidelines

Restrictions apply. Subject to availability. Subject to C.A.R. copy and creative approval.

14

Print

Must adhere to C.A.R. style formatting and editorial standards.

15

Advertorial rave
reviews
your story |
our audience Success stories, case studies and new product
launches are perfect fits for the advertorial model.
A hybrid mix of editorial and advertising content. Showcase your company’s products and services
Advertorials demand high-impact results because in this unique editorial-like environment by adding
the format, content and layout give them the look an advertorial to your campaign.
and feel of a California Real Estate magazine
editorial piece.

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16

advertorial rates Print

size 1x 3x 7x “We reach REALTORS®
2-pg spread $17,040 $15,480 $13,380 through C.A.R. who
are serious about
full page 9,480 8,580 7,440
their careers and are
closing dates looking for intelligent

issue closing advertorial issue ways to build their
date copy due mails Business”
Jan/Feb 11/15/19 1/17
March/April 11/8/19 3/3 -- Founder and CEO,
May/June 1/15 1/29 5/15 Craig Proctor Coaching
July/August 3/16 3/20 7/10
5/8 5/22 from Pexels
Sept/ 8/21 ixel.com
REimagine! 6/23 7/7
9/18
October 7/10 7/24 11/13
Nov/Dec 9/9 9/23

advertorial rates - published in net Photo by rawp
display ads within advertorials are due at same time as
regular schedule; see page 11 for dates
advertorials will be clearly marked “Advertisement,”
“Advertorial” or “Special Advertising Section” on each page in
8-point minimum font size

ad specs

click here for ad specs, sizes and guidelines

Advertorial rates are non-commissionable. Ask your ad rep for pricing on multiple
pages.
Your advertorial page(s) will be designed and prepared by California Real Estate
magazine as part of the service.

17

Premiums

e-blast bundle

You’re not going to find a better deal than this. Purchase two full pages of advertising in California Real Estate magazine,
and we’ll throw in one dedicated, all-member e-blast valued at $8,500 for FREE!

If you’re interested in sending a customized e-blast to our entire membership list, this offer should seal the deal. The blast
is $8,500 on its own - add print and your exposure goes through the roof at an amazing value.

+

= $24,300 $16,000

Maximum of 2 free e-blasts
per advertiser per calendar
year. Cost based on net rates for
print ads. Subject to availability.
Restrictions apply. Depending on
size and weight, additional postage
charges may apply. ask your sales rep

if you’re eligible.

18

think big Print

If you can dream it up, chances are we can make it happen. “Eight out of 10
California Real Estate magazine can create and customize C.A.R. members named
high-impact marketing options to help you leap from the page California Real Estate
and stand out. If you don’t see it here, please talk to your ad
rep about additional ideas and pricing. magazine among the
member benefits they
bound inserts
value most. ”
Readers won’t be able to help but flip the magazine open -- Source: C.A.R.
directly to your inserted piece. Get their feedback with business Membership Study,
reply cards and use this direct response vehicle to establish unaided survey
personal links with new customers. Print and ship them to
our bindery, or we can print them for you. ics .com from Pexels
Photo by Kaboomp
onserts

Receive top-of-magazine visibility and make an immediate
impact on your target audience by topping the magazine with
your pre-printed, polybagged piece. More cost-effective than
direct mail, onserts provide the reader with an immediate,
retainable piece about your products and services

19

3 E-Media

Photo ID 90841968 ©ra2 studio | Adobe Stock

20

Photo ID 1354103569 © sdeco ret | Adobe Stock

Leverage the power
of e-marketing and

generate instant and
measurable results with

your campaign.

21

Newsletters

because it works

Email marketing is one of the most cost-effective and powerful
marketing tools available today. It’s timely, targeted, measurable
and relevant, and it delivers the highest return on investment of any
direct marketing channel available today.* Position your company
a click away from California’s most active real estate professionals
with a text or graphic ad.

new design

Our email newsletter publications have been redesigned to stand
far apart from the crowd. Now fully responsive, your billboard and
text ads will retain their shape no matter what device or screen size
is used to view them.

closing dates

ad space due - 10 days prior to run date
materials due - 3 days prior to run date

ad specs

click here for ad specs,
sizes and guidelines

*Source: Power of Direct
Marketing, DMA. Rates
are published in net;

e-media advertising is non-
commissionable.

22

e-media

53% of business users
check their email six

or more times per day.

Source: Forrester Research

Subscribers

145,000

Annual Issues

175

avg open rate Payable in advance.
Non-cancelable.
21-28%
Restrictions apply.
Subject to availability.

e-newsletter rates

ad unit ad size placement 1x 6x 12x 24x
billboard 4:1 in line $1,600 $1,440 $1,280 $1,100

text 580 x 145 first 1,600 1,440 1,280 1,100
text 250 characters second 1,000 900 800 700

250 characters

rates - net per issue 23

Dedicated Blasts

Subscribers annual share of avg open
issues voice rate
145,000
50 100% 21-28%

e-blast rates

recipients Ad Size distribution net per blast
full list 700 x 700 145,000 $7,500
700 x 700 35-40,000 $4,500
brokers only 700 x 700
partial list 40,000 minimum $70 per thousand

rates - published in net per issue

closing dates ad specs

Only three issues distributed per month. materials due - 5 days prior to flight date
Ask us about availablility, as these tend to sell out quickly. click here for ad specs, sizes and guidelines

SeTfeiokprPi:lalageer 18 Photo by rawpixel.com
Deal f
Pexels
rom

24

E-Media

all you hyper targeted

C.A.R. dedicated e-blasts generate remarkably high response To ensure optimum response, we offer geotargeted delivery to
rates and deliver measurable results. Promote your products your choice of segmented regions within California. Minimum
and services to our exclusive email list and land in the inboxes distribution per blast is 40,000 members.
of 160,000 qualified leads. 100% dedicated sponsored content
means no competitive messaging, and no distractions. limited availability

why us and not them? Out of respect for our subscribers and to maximize the
effectiveness of communications distributed by C.A.R., we
Research shows people are more likely to open an email from offer select access to e-blast opportunities. Distribution is
a trusted source than an unknown one. With C.A.R. whitelisted closely monitored and restricted, and quantities are limited. In
throughout the industry as a trusted sender, both your delivery order to ensure your preferred date, please book your e-blast
AND open rates will be higher than with other delivery systems. early. C.A.R. does not sell, rent or release email addresses,
user information or lists in any capacity.

Rates
are published
in net; e-media advertising
is non-commissionable.
Restrictions apply. Subject to
availability. Payable in advance.
Non-cancelable.

25

4 Websites

Pexels
Photo by Designecologist from

26

| Adobe Stock

Photo ID 226149059 © the
AndSus average

person
now spends
more time online
than with TV and
all other media

combined.

27

car.org

28 *Page view = the total
number of pages viewed.
Repeated views of a single page
are counted. **Visitor session = the
period of time a user is actively engaged
with the website. ***Users = visitors who have
had at least one session in that month. Includes
both new and returning users.

Website

Page views* 78% of California
Per Mo. REALTORS® visit
car.org.
7,500,000

Visitor Sessions** Source: Experian
per Mo Independent
Research
5,700,000

users***
per mo

330,000

C.A.R.’s Award winning website 29

Welcome to the new car.org! We’ve vastly improved the user experience by modernizing the look,
simplifying the content and streamlining the search functionality. The car.org site now features an
intuitive interface and a responsive layout designed to be viewable on any size computer screen,
tablet or mobile device.

Engaging with C.A.R. members has never looked so good:

• Large format, high-impact advertising options
• Sponsored content opportunities
• 100% share of voice ad options
• Fully responsive site design, suitable for all devices and screen sizes
• Easy navigation with quick access to dive deep directly from the home page

Create immediate connections with C.A.R.’s most active and infuential members by advertising on
car.org and position your company to be at the forefront of your target audience’s attention.

car.org ads

Photo by rawpixel.com from Pexels half page
300 x 600
Payable in advance. Rates are
published in net; online advertising is Half page ads appear on almost
non-commissionable. Site design and every page of the website, offering
ad sizes subject to change. Restrictions millions of impressions each month
apply. Subject to availability. *1920 x 480 throughout the site.
ads may appear smaller based on user
Two of these eye-catching 300 x
screen size and settings. 600 ad units appear on each page,
so your ad is sure to get noticed.
Pricing reflects above the fold AND
below the fold rates.

Ads placed below the fold follow
the user down the remainder of the
page.

Please book ahead of time as
impressions are limited on these
ad units and they do sell out quickly.

geo-
targeting

Interested in reaching only certain
parts of California? Deliver your
advertising message specifically
to the areas you want to target.
Strategically placed, geotargeted
ads are based on the user’s IP
location. Available for an additional
fee, geo-targeting is offered by city
or pre-determined DMAs.

responsive
ad sizing

All car.org ads are responsive and
will automatically be resized to fit
each user’s individual screen size.
Ad sizes reflect a screen resolution
of 1920 x 1080, but 1920 x 480 ads
may appear smaller based on each
user’s screen size and settings.

30

Website

full landscape
1920 x 480

You can’t ask for much more square
footage than our full landscape ads
offer. Served as a separate pop-under
page as users access their zipForm
Plus® accounts, this 1920 x 480 ad
unit is so big, it can even be used for
branding purposes.

This responsive unit is automatically
resized to fit each individual user’s
screen, so please design ad elements
accordingly.

100% share of voice.

SNBtthaARirstTEinaIAgdOKJiNsaIAnaNuvLGaaLirlyaYNb2!El0eW19S, :

car.org ad rates

ad unit ad size page placement cpm | 50,000 cpm | 100,000 cpm | 250,000
half page impressions impressions impressions
half page 1:2 page right, $18 (= $900)
full landscape 300 x 600 above the fold $14 (= $1,400) $12 (= $3,000)
behavioral targeting
1:2 page right, $16 (= $800) $12 (= $1,200) $10 (= $2,500)
300 x 600 below the fold
$36 (= $1,800) $30 (= $3,000) $24 (= $6,000)
4:1 middle
1920 x 480*

in addition to any of the above $6 (= $300) $5 (= $500) $4 (= $1,000)

geo-targeting in addition to any of the above $6 (= $300) $5 (= $500) $4 (= $1,000)

section targeting in addition to any of the above $6 (= $300) $5 (= $500) $4 (= $1,000)

cpm = cost per thousand impressions minimum impression commitment - 50,000 per month

ad specs closing dates

click here for ad specs, sizes and guidelines ad space due - 10 days prior to run date
materials due - 3 days prior to run date

31

ZipForm Plus®

the most highly qualified leads in the industry

Place your ad WITHIN THE REAL ESTATE TRANSACTION! We offer advertisers exclusive access to the most highly qualified
leads within California’s real estate community through zipForm Plus®, the nation’s leading real estate forms.

All California REALTORS® have access to these crucial forms FREE of charge, making this one of the most highly trafficked
platforms within the real estate community.

Your ad will be seen by REALTORS® as they fill out contracts and complete each real estate transaction. Only one leaderboard
ad appears on the screen at a time with 100% share of voice. NO OTHER website comes close to offering advertisers this kind
of extraordinary exposure!

Larger Ad Format

The user interface was redesigned in mid-2017 and features a LARGER ad size. The new 8:1 leaderboard is seen
as a 1200 x 150 banner by most folks but minimizes down to 600 x 75 depending on user screen size and settings.

responsive ad sizing

All zipForm Plus® ads are responsive and will automatically be resized to fit each user’s individual screen size. The
1200 x 150 ad size reflects a screen resolution of 1920 x 1080, but ads may appear smaller based on user screen
size and settings.

32 Restrictions apply. Subject to availability. Payable in advance.

CA Page Ca visitor Website
Views* sessions*
Per Mo per mo “We’ve been impressed
with C.A.R. on many
1,500,000 1,200,000 levels and get a
great ROI on
ca users*** our advertising.
per mo It’s a pleasure to

330,000 work with the C.A.R. “

Marketing Manager,
Market Leader, Inc.

zipForm Plus® rates

ad unit ad size placement cpm | 50,000 cpm | 100,000 cpm | 250,000
leaderboard impressions impressions impressions
geo-targeting 8:1 above the fold $15 (= $750)
1200 x 150 $6 (= $300) $12 (= $1,200) $10 (= $2,500)
$5 (= $500) $4 (= $1,000)
in addition to the above

cpm = cost per thousand impressions
minimum impression commitment - 50,000 per month

free NAR and C.A.R. member benefit *Page view = the total number of pages viewed. Repeated views of a single page are
counted.
**Visitor Session = the period of time a user is actively engaged with the website. and returning
***Users = visitors who have had at least one session in that month. Includes both new
users.

closing dates ad specs

ad space due - 10 days prior to run date click here for ad specs,
materials due - 3 days prior to run date sizes and guidelines

Rates are published in net; online advertising is non-commissionable. Site design and ad sizes. subject to change. 33

5 conferences

Photo ID 12917903 | © Auris | Dreamstime.com

34

Photo ID 126402262 © Kasto80 | Dreamstime.com

Position your business
as an industry
authority and form
new partnerships.

35

Reimagine!

location 2020 attendees booths
dates
Long 8,000+ 300+
Beach Oct 12-14

Photo by rawpixel.com Pexels
from

SHAKE SOME
HANDS

As the largest real estate industry event in the
state, C.A.R.’s annual REimagine! conference

offers a unique opportunity to showcase
your products and services to the
decision makers who impact your
company’s bottom line.

36

REimagine! is FREE for C.A.R. members Conference
to attend and offers a concentrated dose of
hands-on training, business tips and invaluable “We’ve considered our
networking opportunities. relationship with C.A.R.

The exhibit hall provides an ideal setting to interact directly with to be a tremendous
our members, connecting you with thousands of independent competitive advantage
agents, franchise owners, brokers and managers.
for our business.”

-- Vice President of
Sales & Marketing,
Tim & Julie Harris®

Real Estate Coaching

BOOTH RATES

SIZE
10’ X 10’

COST
$2,625

SIZE Additional Costs
10’ X 20’ $125 for each corner

COST Corners
$5,250 More than one side of your booth

SIZE faces an aisle
20’ X 20’
20’ x 20’
COST Corners are included for this island
$11,100
space

Website
Click HERE for more information on

REimagine!

37

Reimagine!

brand video

Gain additional visibility for your brand and generate interest from prospective clients by showing your 30-second brand
video to a captive audience at one of our grand ballroom luncheon events. Approximately 800-1,000 viewers per session.

ad unit length video plays cost
video 30 seconds 1 session $3,500
video 60 seconds 1 session $6,500

event app Restrictions apply. Limited
availability. Subject to C.A.R.
Help attendees find conference
information right at their fingertips! The approval. All conference-
conference app is our one-stop, electronic related items are payable in
source for attendees to access event
information at any time, featuring event advance.
program details including speaker bios,
session information, presentations, and Photo by rawpixel.com from Pexels
exhibitors. Additional features include
gamification and networking.

Includes:
• Identification as the app sponsor
• Your ad on the home screen every time

the app is opened or used
• Inclusing in pre-event marketing

$5k

38

Conference

TABLE OF 4 Welcome Supercharge Your Business
CONTENTS 6 General Information with BoomTown
8 Fun Stuff
Powerful real estate software designed
11 Pre-Conference Agendas to make agents successful. Capture more
17 REimagine! Wednesday Agenda opportunities and close more deals with
22 REimagine! Thursday Agenda BoomTown’s predictive CRM, expert lead
generation, sleek consumer website, and the
26 The Hall
28 Exhibitor List NOW mobile app. All on one platform.
33 Sponsors
Visit the BoomTown team at Booth #807 to learn more!
34 Business Meetings General Information www.BoomTownROI.com
38 Business Meeting Agenda
46 Hotel Map

conference guide color ad unit placement cost
full page outside back cover $3,500
Our on-site conference guide is a must-have reference for full page inside front cover $3,000
attendees. Distributed to all attendees when they arrive, the full page inside back cover $3,000
guide is their sole resource for essential information on event full page $2,000
sessions, dates, times, locations and all things REimagine! inside page $3,500
2-page spread various

hanging aisle signs IMAGINE!

Each aisle in the exhibit hall is labeled with a number. Feature your company logo
on one of these signs and be seen by everyone walking through the hall. Great
opportunity to remind attendees to visit your booth! Approximately 10-15 signs
available per conference, depending on exhibit hall layout.

unit placement cost
1 sign exhibit hall aisle $2,500
3 signs exhibit hall aisles $7,000
5 signs exhibit hall aisles $10,000
10 signs exhibit hall aisles $15,000

even more

Ask your sales rep about the many other sponsorship and marketing opportunities
available for C.A.R.’s annual REimagine! event.

39

ccre

elevate your brand

The Center for California Real Estate (CCRE), an institute of the CALIFORNIAASSOCIATION OF REALTORS®,
is dedicated to intellectual engagement in the field of real estate.

CCRE places an emphasis on heightening intellectual engagement through
roundtables, summits and forums. Your CCRE sponsorship includes corporate
presence at some or all scheduled events throughout 2019.

Your brand is your most important asset. Raise your corporate profile by associating it with the most influential
thought leaders in the industry, fostering some of California’s most important policy discussions and helping
to shape the future of the real estate industry.

sponsor

Ask your sales rep about sponsorship opportunities, such as including your logo on CCRE white papers and reports
and on signage at CCRE events.

Some of CCRE’s partners and collaborators include: • The Terner Center for Housing Innovation at UC Berkeley
• UC Berkeley Fisher Center for Real Estate
• California Business Roundtable • UC Center Sacramento
• Chapman Center for Demographics and Policy • UC Irvine Center for Real Estate
• Chapman University • UCLA Anderson Forecast
• LinkedIn • UCLA Ziman Center for Real Estate
• Milken Institute • USC Lusk Center for Real Estate
• Pepperdine University • Yelp
• Stanford Professionals in Real Estate

Past speakers include:

Nancy Skinner Julian Castro Toni Atkins Scott Wiener
State Senator, Former United States State Senator, State Senator,
Secretary of Housing
9th Sentae District 39th Senate District 11th Senate District
and Urban Development
40

Conference

41

328,000

total
readership

6 205,000 STATS

2020
rate base

1.6

readers
per copy

Photo Id 277197832 © tostphoto | Adobe Stock

42 Source: CALIFORNIA ASSOCIATION
OF REALTORS® Member Profile Surveys
and Experian Simmons Independent Research.
Calculations based on valid responses to survey.

california 92% of our
real estate readers

magazine recommend
readers... products and/or
services to their
...believe ...find California
California Real Estate clients.
magazine’s
Real Estate Source: Experian
magazine provides the advertising more Simmons
relevant to their
most news about Independent
legislative, legal, business than the Research
national industry
economic and publication by a
industry issues in 4-to-1 margin.

California.

...prefer California Real Estate
magazine over the national industry

publication by a 3-to-1 margin.

Audence Profile

Demographics Specialities Refers Clients
women. . . . . . . . . . . . . . 57% residential real estate . . . . . . 81% escrow services . . . . . . . . . 79%
men . . . . . . . . . . . . . . . 43% property management. . . . . . 19% home inspection. . . . . . . . . 77%
average age . . . . . . . . . . . 53.9 commercial . . . . . . . . . . . . 14% home warranty. . . . . . . . . . 75%
4-year college degree or higher . 56% mortgage/lenders. . . . . . . . . 73%
married . . . . . . . . . . . . . . 69% Tech Usage pest control/inspectors. . . . . . 73%
firm has a website. . . . . . . . 86% title services. . . . . . . . . . . 66%
Characteristic uses social media . . . . . . . . 58% appraisers. . . . . . . . . . . . 61%
sales / broker associate. . . . . 74% has a blog . . . . . . . . . . . . 12% home improvement/contractors . 59%
broker / owner / manager . . . . 24% attorneys. . . . . . . . . . . . . 43%
transactions per year . . . . . . . . 10 Readership Habits appliance sales/repair. . . . . . 46%
years licensed in real estate. . . 16.5 regular readers . . . . . . . . . . 75%
median sales volume. . . $2.3 million spend 30 minutes 43

Income or more reading . . . . . . . 62%
median household income. $118,800 valuable to their work. . . . . . . 84%
earns more than average take action from seeing an ad. . 53%
read before any other publication.39%
REALTOR® nationally. . . . 30% save entire issue. . . . . . . . . 47%
owns primary residence . . . . . 83% visit advertiser website . . . . . . 33%
owns at least 1 vacation home . . 12% discuss ad with others. . . . . . 23%
use articles/ads

when purchasing technology. 41%

display ad sales ad production | print
classified ad sales | print
stacey katzin | managing sales
director 213-739-8320 | [email protected]

213-739-8321 | [email protected] ad production | digital media
213-739-8288 | [email protected]
pamela scott | account executive
213-739-8219 | [email protected]

CALIFORNIA ASSOCIATION OF REALTORS®
525 south virgil ave | los angeles, ca 90020
www.car.org

for our most up-to-date information along with all ad specs, sizes and guidelines visit:
on.car.org/CARmediakit

Photo Id 34916552 © franckreporte r | iStockPhoto.com

20

44