2020 CAR Ad Specs and Guidelines

California Assoc SPECS/

w 2020GUIDELINES

iation
of Realtors®

w
w
.car.org

print digital

display ads | 2-3 ad sizes | 12-13
classified ads | 2-3 guidelines | 14-17

cover gatefold | 4-5 contact
advertorial | 6-7
production contacts | 18
insert | 8-9
onsert | 10-11

Specs | Guidelines back to
table of
contents

print | california real estate magazine

1. dimensions

final trim | 8” wide x 10 1/2” high
display | width x depth

space non-bleed bleed live area trim
spread* build as 2 pages 16 1/4” x 10 3/4” 15 1/2” x 10” 16” x 10 1/2”
full page* 7 1/4” x 9 3/4” 8 1/4” x 10 3/4” 7 1/2” x 10” 8” x 10 1/2”
2/3 page vertical 4 3/4” x 9 3/4” 4 3/4” x 9 3/4”
1/2 page horizontal 7 1/4” x 4 3/4” n/a 7 1/4” x 4 3/4” n/a
1/3 pagevertical 2 1/4” x 9 3/4” n/a 2 1/4” x 9 3/4” n/a
1/3 page horizontal 4 3/4” x 4 3/4” n/a 4 3/4” x 4 3/4” n/a
1/6 page vertical 2 1/4” x 4 3/4” n/a 2 1/4” x 4 3/4” n/a
n/a n/a

* include 1/8” bleed on all sides
Keep type and images 1/4” away from final trim

see see see see
sample sample sample sample
1/6 page
spread full page 2/3 page vertical1/2 page 1/3 page
vertical 1/3 pagehorizontalhorizontal
classified vertical
see see
sample sample

space width depth half-square vertical
half-square 2 1/4” 1 3/16” box
2 1/4” 2 3/16” square
square 2 1/4” 4 3/16”
vertical box 4 3/4” 2 3/16” large see horizontal
horizontal box 4 3/4” 4 3/8” square sample box
large square

2

(display | classified)

2. mechanical information 5. ad copy | proofing

Pre-press Computer-to-plate (CTP) The word REALTOR® must always be capitalized,
immediately followed by the registration symbol.
Printing Web offset (SWOP)
Publisher is not responsible for copy editing or for
Binding Saddle-stitch errors or inaccuracies, typographical or otherwise,
contained in ad materials provided by advertiser
Trim Size 8" x 10 1/2” or agency. It is the advertiser’s sole responsibility
to thoroughly review and proof every ad prior to
3. digital requirements submission.

Acceptable Formats 6. production charges

• Press quality PDF Improperly prepared materials will be subject to
• Exported from InDesign, Illustrator or Photoshop at production charges. Publisher cannot assume
responsibility for reproduction quality from materials
300 DPI; no compression furnished incomplete, improper to specs, or in poor
condition. Advertiser will absorb all production charges
• Include all printers marks associated with the preparation of ad materials.

Acceptable Delivery

• Email (PDFs only; 20 MB max), DVD, CD

4. creative requirements

Color 7. closing dates

• CMYK only; RGB not accepted Issue Ad Closing Materials Issue
• Publisher is not responsible for color quality if Jan/Feb Due Mails

high-quality proof is not supplied by advertiser 01/17/20

Fonts 11/08/19 12/05/19

• Supply all fonts used in Mac format only. Include March/April 01/15/20 02/07/20 03/13/20

PostScript, screen, and printer fonts. May/June 03/17/20 04/14/20 05/15/20

Scans and Images July/August 05/08/20 06/05/20 07/10/20
Sept/100 Year 06/11/20 07/08/20 08/21/20
• PNG, TIFF, or EPS 07/15/20 08/10/20 09/18/20
• All images used must be supplied at 300 DPI, no Anniversary 09/10/20 10/08/20 11/13/20
October/
compression REimagine!
Nov/Dec
• Maximum density 260%
• Do not scale up or down more than 20%
• Include and place all images

Full-Page Ads 8. production contact

• Keep all copy at least 1/4” inside final trim Direct all print production questions and send ad
• For bleed ads, include 1/8” bleed on all sides materials to:

Partial-Page Ads Melissa Hanson-O’Hare, Production Manager
California Real Estate magazine
• Must be contained within a one-half or one- 525 S. Virgil Ave | Los Angeles, CA 90020
213.739.8320 | [email protected]
point border

Spreads

• Supply spreads as two full pages. For

gutter bleeds, allow space in the gutter for

crossover if necessary.

Specs | Guidelines back to
table of
contents

print | california real estate magazine

1. outside flap 5. policies

bleed trim live area* • An accurate facsimile of cover gatefold (both
3 1/4” x 8 1/8” 3” x 8” 2 1/2” x 7 1/2” inside and outside flaps) must be submitted to
C.A.R. for review by due date listed here.
* Starting at bottom right trim mark, keep 1 1/4” x 1 1/4”
square clear for “Open Here” graphic • The word “Advertisement” will be added to the
outside flap by C.A.R. as shown below. Account
• “Open Here” graphic will be created by C.A.R. for, but do not include in your design.
Account for space, but do not include in your design.
• All cover gatefolds are subject to final copy and
• To comply with U.S. Postal Regulations, flap will creative approval by C.A.R. and must adhere to
affix to cover with a minimal amount of gummy glue. C.A.R. style formats and editorial standards.

2. inside flap • Publisher is not responsible for copy editing or for
errors or inaccuracies, typographical or otherwise,
bleed trim live area contained in ad materials provided by advertiser
3 1/4” x 10 3/4” 3” x 10 1/2” 2 1/2” x 10” or agency. It is the advertiser’s sole responsibility
to thoroughly review and proof every ad prior to
submission.

3. digital requirements ADVERTISEMENT 8 ” TRIM
7 1/2” HIGH LIVE AREA
Mac-formatted advertisements with all fonts and images 3” WIDE
included ensure seamless entry into our workflow. TRIM 1 1/4” TAB
Acceptable Formats
2 1/2” WIDE HEROEPEN
• PDF (preferred), InDesign, Illustrator, Photoshop LIVE AREA

Acceptable Delivery 1 1/4” TAB

• DVD, CD, email (20 MB limit) outside flap
• PDFs only via email to [email protected]

4. creative requirements

Color

• CMYK only; RBG not accepted

Fonts

• Supply all fonts used in Mac format only. Include

PostScript, screen, and printer fonts.
Scans and Images

• PNG, TIFF, or EPS
• Supply at 300 DPI, no compression
• Maximum density 260%
• Do not scale up or down more than 20%
• Include and place all images

Safety/Bleed

• Keep all copy at least 1/4” inside final trim
• For bleed ads, add 1/8” bleed on all sides

Ad Copy

• The word REALTOR® must always be capitalized,

immediately followed by the registration symbol.

4

(cover gatefold)

6. due dates 7. production contact

Issue Materials Final Issue Direct all print production questions and send ad
Jan/Feb Due for Materials Mails materials to:
Review
Due 01/17/20 Melissa Hanson-O’Hare
11/15/19 Production Manager
11/26/19 California Real Estate magazine
525 S. Virgil Ave
March/April 01/22/20 01/31/20 03/13/20 Los Angeles, CA 90020
213.739.8320 | [email protected]
May/June 03/27/20 04/07/20 05/15/20

July/August 05/22/20 05/29/20 07/10/20
Sept/100 Year 06/18/20 07/01/20 08/21/20
07/17/20 07/24/20 09/18/20
Anniversary 09/25/20 10/01/20 11/13/20
October/
REimagine!
Nov/Dec

3” WIDE Real Estate1/8”bleedCALIFORNIA
TRIM official magazine of the california association of realtors®

2 1/2” WIDE
LIVE AREA

10.5” trim area

10 1/2” TRIM FOLD 3” wide trim area trim line
10” HIGH LIVE AREA 2.5” wide live area
1/8” bleed
see 8” deep live area 1/8” bleed
sample

inside flap Versions shown are at final trim.

Add 1/8” bleed topeel tHaebre all outside edges.

November/December 2011 $3.00

Specs | Guidelines back to
table of
contents

print | california real estate magazine

California Real Estate magazine has established the * If the advertorial will not include a photo, you may
following guidelines to maintain the consistency, opt to include a short pull quote instead of extending
believability, accuracy, and good taste of advertorials. the body text slightly.
They will help to ensure the success of your advertorial and
assist you in creating an editorial feel for your advertising. Advertorial text must be submitted via e-mail (as a
Your advertorial pages are layed out and designed by Word or other text file) by the published deadline.
California Real Estate magazine as part of the service.
Note that trademarks (™), register marks (®), etc. will
1. copy requirements be utilized only in their first instance in an advertorial.
California Real Estate magazine will not incorporate
Advertorial copy may be written and submitted by the graphic elements such as banners, starbursts, etc.
advertiser. If preferred, the advertiser may alternatively in the advertorial or underline words or product
work with the Publisher to create the advertorial names, or use all caps or callouts. No logos, branding,
copy together. After booking your advertorial, our prices, or other evidence of advertising accepted
production manager will be in touch to find out how within copy. Advertorial copy cannot imply product
you would like to proceed. endorsement by the magazine or C.A.R.

one-page two-page 2. writing your copy

Body Text: About 300 words Body Text: About 500 words While your advertorial should accurately reflect
your own views, it also must maintain the following
Headline: Up to 7 words Headline: Up to 10 words standards set by California Real Estate magazine for
this special advertising format.
Pull Quote*: 17 words

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AHS Advertorial v4.indd 1 6/29/2018 5:04:32 PM

66 So Cal Edison Advertorial FP v1 07-16-18.indd 1 7/23/2018 10:46:28 AM

copywriting tips (advertorial)

a. Write from a third-person perspective. C.A.R. reserves the right to edit or reformat any
b. Quote outside sources for authoritative copy and material in order to maintain proper word count,
grammar, and tense usage in compliance with
to support your viewpoint. standard copywriting and magazine guidelines.
c. Neither the title nor the logo of the magazine may C.A.R. reserves the right to reject articles that are
poorly written, contain inappropriate content, do
be used in your copy. not meet other requirements, or for any reason at
d. Present ideas and solutions clearly and simply any time. No advertorial will be accepted that is
misleading, deceitful, fraudulent, unlawful, or reflects
using no advertising language. unfavorably on an individual, race, religion, gender,
e. Do not include logos, branding, prices, or other occupation, or institution or maligns the products
and/or services of another company inside or outside
evidence of advertising. the real estate industry.

The Publisher will discuss any recommended changes 6. deadlines
with the advertiser prior to final proof to ensure the
product meets the advertorial guidelines stated here. Display ads within advertorials are due at the same
time as regular ad materials for that issue. Please see
3. terminology page 3 for display ad due dates.

The word REALTOR® must always be capitalized, Issue Closing Advertorial Issue
immediately followed by the registration symbol. Jan/Feb Date Copy Due Mails

11/8/19 11/15/19 01/17/20

4. photos/graphics/images March/April 01/15/20 01/29/20 03/13/20

May/June 03/17/20 03/27/20 05/15/20

All photos or graphics must be of professional digital July/August 05/08/20 05/22/20 07/10/20
quality for print reproduction. C.A.R. reserves the right Sept/100 Year 06/11/20 06/26/20 08/21/20
to reject poor quality photos and substitute a pull 07/15/20 07/30/20 09/18/20
quote instead. Anniversary 09/10/20 09/23/20 11/13/20
October/
Final Size: Minimum 2.75" wide by 3.25" deep REimagine!
Resolution: 300 dots per inch (dpi) at 100% size Nov/Dec
Colors:
Format: CMYK process
PNG, TIFF or EPS

5. review/approval process 7. production contact

Advertorial approval forms, which only include images Direct all print production questions and send ad
and copy, will be sent to the Client for approval. Client materials to:
should carefully check all body copy and, if time
permits, make any revisions directly on the approval Melissa Hanson-O’Hare, Production Manager
form and send the signed form back to C.A.R. by the California Real Estate magazine
assigned deadline. By signing the approval form, the 525 S. Virgil Ave | Los Angeles, CA 90020
client is agreeing that it is solely responsible for any 213.739.8320 | [email protected]
content provided by or developed on behalf of the
client. Client will not see or approve a layout at any back to
stage including the final layout. table of
contents
Due dates will be indicated on the approval form. If
C.A.R. does not receive final sign-off from the client
by the date indicated on the approval form, the
advertorial will be considered approved by the client
for C.A.R. to run and place in the magazine as worded
and shown on the approval form, and the client agrees
to all stipulations on the form.

Specs | Guidelines

print | california real estate magazine

Inserts are separately produced pieces, printed by the Folding
advertiser, and bound (stapled) into California Real Estate ■■ Deliver pieces scored and folded
magazine. ■■ IMPORTANT: Hanger folds OVER full page for
standard bind or UNDER full page for reverse bind
general info ■■ Additional charges may apply for reverse bind
■■ Check with Production Manager to determine
1. pre-approval folding instructions for each issue

a. All inserts are subject to final copy, creative, and 5. mechanicals
mechanical approval by C.A.R. prior to printing.
Binding method
b. To avoid last minute problems, talk to us early ■■ Saddle stitch
about the copy and visuals you are planning for
your insert. Trim
■■ Pieces will be trimmed after bound into magazine
c. The following must be submitted via regular mail ■■ Supply pieces folded with all trims intact
(digital submissions not accepted) to production ■■ Final Furnished Size when FLAT (including trims)
manager and approved in writing prior to final ■■ 11 5/8” wide x 10 3/4” high
printing of insert.
■■ Paper stock sample Final FOLDED Furnished Size (including trims)
■■ Blueline or accurate hard copy of creative, ■■ 8 1/8” wide x 10 3/4” high (creative pages)
folded and trimmed exactly to final size ■■ 3 1/2” wide x 10 3/4” high (blank hanger)

2. ad copy | proofing Creative Space
■■ Final Trim: 8” wide x 10 1/2 “ high
a. The word REALTOR® must always be capitalized, ■■ Live Area: 7 1/2” wide x 10 1/4” high
immediately followed by the registration symbol. ■■ Keep all copy minimum 1/4” inside head/foot/
face trim
b. Publisher is not responsible for copy editing, or for ■■ If ad bleeds, extend bleed into full head/foot/
errors or inaccuracies, typographical or otherwise, face trim
contained in ad materials provided by advertiser
or agency. It is the advertiser’s sole responsibility Hanger
to thoroughly review and proof every ad prior to ■■ No creative on hanger; leave blank
submission. ■■ 3 1/2” wide (to left of full page on front, and
to the right of full page on reverse)
3. policies
Trims to supply
a. Publisher accepts no liability for inserts ■■ 1/8” head
manufactured incorrectly to specs prior to ■■ 1/8” foot
approval. ■■ 1/8” face

b. Supplements that do not meet proper size, paper delivery
weight, and packaging specifications may be
subject to additional charges, which will be passed 6. packaging requirements
on to advertiser or agency.
a. All product must be accompanied by a detailed
printing packing list and bill of lading

4. printing guidelines b. Quad Graphics job number must appear on all
pallets and bill of lading.
Paper stock weight
■■ 70# minimum c. Package all products to avoid curling and shifting
■■ 120# maximum
■■ d. Mark each skid and/or carton clearly on all four
sides with the following:
Quantity ■■ Count per carton
■■ You will be asked to supply 4% MORE than ■■ Cartons per skid (1 of 20, 2 of 20, etc.)
your net print run to allow for bindery spoilage; ■■ Total count per skid
confirm final number with Production Manage ■■ Advertiser name
■■ Description of piece (insert)
8 ■■ CRE magazine, Issue ___________
■■ Job#: __________ (see item 8 below)

(inserts)

7. shipping instructions 11 5/8” (Furnished width when flat)

Deliver insert skids to bindery: 1/8” Head Trim
Quad Graphics
Attn: Steven Wilkins 7 1/2” Wide Live Area 1/8” Face Trim
RE: CRE Issue ____________
Job #: ____________ 3 1/2” Wide
2201 Cooper Avenue Hanger
Merced, CA 95348 Final Trim
209-354-5105 10 3/4” (Furnished Height)

Quad Graphics Receiving Dock Hours FOLD
Monday-Friday: 24/7 10 1/2” High Final Trim Size

■■ Opens 7 a.m. Monday 10 1/4” High Live Area
■■ Closes 5 p.m. Friday no printing or
Saturday/Sunday: 7 a.m. - 5 p.m. creative on 8” Wide Final Trim Size
■■ Or by appointment
Holidays: Varies hanger;
■■ Please inquire if applicable leave blank

8. job number

Each shipment must be clearly marked
with the job number below when shipping
to bindery.

2020 Issue Job hanger side a full page side a
Jan/Feb Number
March/April C007P80 1/8” Foot Trim
May/June
C007P40

C007P50

July/August C007P60 deadlines
Sept/100 Year C007P70
C007P30 Only you know how long your printer will need to produce
Anniversary C007P90 and ship your piece, so please don’t hesitate to submit
October/ your piece PRIOR to the deadlines below!
REimagine!
Nov/Dec 2020 Due to Inserts Issue
Issue C.A.R. for Due to Mails
contact Review Bindery
Jan/Feb 12/02/19 12/22/19 01/17/20
9. production contact March/April 01/28/20 02/14/20 03/13/20
May/June 03/31/20 04/15/20 05/15/20
Please submit blueline and final creative July/August 05/22/20 06/05/20 07/10/20
for approval and direct any questions Sept/100 Year 07/01/20
regarding production to: Anniversary 07/23/20 08/21/20
07/30/20
Melissa Hanson-O’Hare October/ 08/14/20 09/18/20
California Real Estate magazine REimagine! 09/30/20
525 S. Virgil Ave, Los Angeles, CA 90020 Nov/Dec 10/16/20 11/13/20
213.739.8320
[email protected] Specs | Guidelines back to
table of
contents

print | california real estate magazine

Onserts are separately produced pieces, printed by the printing
advertiser, for placement in a polybag with California Real
Estate magazine. 4. mechanicals

general info Size
■■ Magazine trim size: 8” wide x 10 1/2 “ high
1. pre-approval ■■ Maximum final paper size: 8” wide x 10 1/2 “ high
■■ Supply pieces trimmed to final size
a. All onserts are subject to final copy, creative, and ■■ Minimum final paper size: 4” wide x 4 1/2 “ high
mechanical approval by C.A.R. prior to printing.
5. printing guidelines
b. To avoid last minute problems, talk to us early
about the copy and visuals you are planning for Paper stock weight
your onsert. ■■ 70# minimum
■■ 120# maximum
c. The following must be submitted via regular mail
(digital submissions not accepted) to production Quantity
manager and approved in writing prior to final ■■ You will be asked to supply 4% MORE than
printing of onsert.
■■ Paper stock sample your net print run to allow for bindery spoilage;
■■ Blueline or accurate hard copy of creative to confirm final quantity with Production Manager
final trim size
delivery
2. ad copy | proofing
6. packaging requirements
a. The word REALTOR® must always be capitalized,
immediately followed by the registration symbol. a. All product must be accompanied by a detailed
packing list and bill of lading.
b. Publisher is not responsible for copy editing, or for
errors or inaccuracies, typographical or otherwise, b. Quad Graphics job number must appear on all
contained in ad materials provided by advertiser pallets and bill of lading.
or agency. It is the advertiser’s sole responsibility
to thoroughly review and proof every ad prior to c. Package all products to avoid curling and shifting.
submission. d. Mark each skid and/or carton clearly on all four

3. policies sides with the following:
■■ Count per carton
a. Publisher accepts no liability for onserts ■■ Cartons per skid (1 of 20, 2 of 20, etc.)
manufactured incorrectly to specs prior to ■■ Total count per skid
approval. ■■ Advertiser name
■■ Description of piece (onsert)
b. Supplements that do not meet proper size, paper ■■ CRE magazine, Issue ___________
weight, and packaging specifications may be ■■ Job#: __________ (see item 7 below)
subject to additional charges, which will be passed
on to advertiser or agency.

1100

(onserts)

7. job number deadlines

Each shipment must be clearly marked with the job 9. due dates
number below when shipping to bindery.

2020 Issue Job Only you know how long your printer will need to
Jan/Feb Number produce and ship your piece, so please don’t hes-
itate to submit your piece PRIOR to the deadlines
C007P80 below!

March/April C007P40 2020 Issue Due to Inserts Issue
May/June C007P50 C.A.R. for Due to Mails
Review Bindery

Jan/Feb 12/02/19 12/20/19 01/17/20

July/August C007P60 March/April 01/28/20 02/14/20 03/13/20
Sept/100 Year C007P70
C007P30 May/June 03/31/20 04/15/20 05/15/20
Anniversary C007P90
October/ July/August 05/22/20 06/05/20 07/10/20
REimagine! 07/23/20 08/21/20
Nov/Dec Sept/100 Year 07/01/20 08/14/20 09/18/20
Anniversary 07/30/20 10/16/20 11/13/20
October/
8. shipping instructions REimagine!

Deliver onsert skids to bindery: Nov/Dec 09/30/20

Quad Graphics contact
Attn: Steven Wilkins
RE: CRE Issue ____________ 10. production manager
Job #: ____________
2201 Cooper Avenue Please submit blueline / final creative for approval
Merced, CA 95348 and direct any questions regarding production to:
209-354-5105

Quad Graphics Receiving Dock Hours Melissa Hanson-O’Hare
California Real Estate magazine
Monday-Friday: 24/7 525 S. Virgil Ave, Los Angeles, CA 90020
■■ Opens 7 a.m. Monday
■■ Closes 5 p.m. Friday 213.739.8320
[email protected]

Saturday/Sunday: 7 a.m. - 5 p.m.
■■ Or by appointment

Holidays: Varies
■■ Please inquire if applicable

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digital sizes

Ad Unit Size Channel File Types
Half Page 300 x 600 car.org jpg, gif, png, html5
Full Landscape 1920 x 480 zipForm Exit Page, CA and National jpg, gif, png, html5
Leaderboard 1200 x 150 zipForm® Plus Platform jpg, gif, png, html5
700 x 700 100% Dedicated E-Blast
E-blast 580 x 145 Email Newsletter Display Ads jpg, gif, png
Billboard 250 characters Email Newsletter Text Ads jpg, gif, png
include 1 hyperlink
Text

billboard

580 x 145

full landscape

1920 x 480

half page leaderboard

300 x 600 1200 x 150

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(all sites)

Max File Size Animation Length Animation Speed Guidelines / Requirements
1mb 15 seconds, 4 loops max 3.5 seconds min per image Page 14-15
1mb 15 seconds, 4 loops max 3.5 seconds min per image Page 14-15
200kb 15 seconds, 4 loops max 3.5 seconds min per image Page 14-15
200kb Page 17
100kb no animation no animation Page 14-15
n/a no animation no animation Page 14-15

n/a n/a

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Specs | Guidelines

Digital Guidelines 4. production contact

all digital ads Direct all online production questions and send
website and e-newsletter ads to:
1. due dates
Online Production Coordinator
ad space due - 10 days prior to run date 213.739.8288 | [email protected]
materials due - 3 days prior to run date
e-newsletter ads
2. general requirements
5. digital requirements
a. Submit active click URL with creative files.
b. Ads cannot link directly to recruitment and/or a. Billboard ad size: or

employment solicitation; such messaging must i. 580 pixels x 145 pixels.
be atleast 2 clicks away.
c. Audio is not permitted. ii. 100kb maximum file size.
d. Expanding or auto expanding ads are not
permitted. iii. Acceptable formats: JPG, GIF, PNG
e. Ads that resemble website navigation or
components will not be accepted. iv. No animation, Flash, Rich Media,
f. All landing pages will open in a new browser Javascript.
window.
g. All functionality visually indicated within ads must b. Text ad size:
be working and not designed to deceive.
h. All display ad creative with white or light-colored i. Total characters: 250 characters, incl
backgrounds must be surrounded by a minimum spaces.
1 pixel colored frame to clearly identify ad
borders. ii. Bold/capped text: 40 characters, incl.
i. Scripts or technology enabling the ad or browser spaces.
to “shake” may not be used.
j. C.A.R. reserves the right to refuse any ad and the c. Links: One hyperlink per ad.
right to de-activate any ad that is not rendering,
is rendering slowly, is in violation of our ad specs, Website ads
and/or results in customer complaints.
6. digital requirements
3. ad copy | proofing
a. Acceptable formats:
a. The word REALTOR® must always be capitalized, JPG, GIF, PNG, Flash (not recommended),
immediately followed by the registration symbol. HTML5

b. Publisher is not responsible for copy editing b. Animation length:
or for errors or inaccuracies, typographical or i. 15 seconds max
otherwise, contained in ad materials provided ii. 4 complete rotations max
by advertiser or agency. It is the advertiser’s c. Animation speed: 3.5 seconds min. per image
sole responsibility to thoroughly review and proof
every ad prior to submission.

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7. size requirements (Websites | E-News)

a. Half page ad: 300 pixels x 600 pixels; 1mb max i. For a brief guide to making responsive
b. Full landscape ad: 1920 pixels x 480 pixels; 1mb max images, please refer to: www.w3schools.com/
c. Leaderboard ad: 1200 pixels x 150 pixels; 100kb max css/css_rwd_images.asp
d. E-blast ad: 700 pixels x 700 pixels; 200kb max
e. Billboard ad: 580 pixels x 145 pixels; 100kb max ii. For fluid width video embeds, please
refer to: www.css-tricks.com/NetMag/
8. third party / internal FluidWidthVideo/Article-FluidWidthVideo.php
redirect tags
iii. For certain text and other elements, use
a. Ensure creative is active prior to requested start media queries within your CSS stylesheet:
date for testing. www.w3.org/TR/css3-mediaqueries/

b. 3rd party ad server networks must support https iv. Please ensure that your code is properly
connections. tested before submission.

c. Please indicate the ad server company hosting d. Click Tags
your creative (i.e. Atlas, DoubleClick, etc.).
Problems with HTML5 creative may result from
d. Publisher reserves the right to modify the ad incorrect clickTAG implementation. Please ensure:
invocation code in order to properly serve and
track third party ads. i. Click tags are placed in the .html file without
minification
9. HTML5 ad information
ii. The entire area of your creative should be
a. HTML5 Ad Distinction clickable and use a link tag exactly as written:
Preceding all content should be the HTML tag
<!DOCTYPE html>. The document should also <a href=”{clickurl}”>your ad content
contain at least <html> and <body> tags. here</a>

b. All creative must comply with I AB Display Creative e. Ad Delivery
Guidelines.
i. Please submit the master .html file
c. Ad Responsiveness:
Please ensure your .html file contains CSS ii. Advertisers must host all image files and include
declarations that will make elements within the the image URLs in the final .html file
ad responsive (scaling downward) to browser or
device width. iii. All code and assets but be kept in a single
html file. Any additional resources must be
referenced within the master .html file.

iv. Please ensure that your code is properly
tested before submission.

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Digital Guidelines

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1. policies Dedicated Blasts

All subject matter, content and copy is subject 4. additional copy needed
to C.A.R. review and approval. Factors include
deliverability, obtaining optimum open rates, and a. Headline
avoiding placement of our domain on spam lists. All i. 35 characters max, including spaces.
e-blasts will adhere to C.A.R. format, style, editorial ii. Notate words you would like to appear in
standards, and privacy policies. C.A.R. does not sell, color.
rent or release email addresses, user information, or
lists. b. Subject Line for email
i. 35 characters max, including spaces.
2. ad copy | proofing ii. Unless otherwise specified, the subject line
will mirror the headline.
a. The word REALTOR® must always be capitalized, iii. The subject line will largely determine
immediately followed by the registration symbol. how many users OPEN your email, so it
is arguably your most vital component.
b. Publisher is not responsible for copy editing, Wording should be strong enough to
or for errors or inaccuracies, typographical or provoke curiosity and compell busy
otherwise, contained in ad materials provided professionals to want to know more.
by advertiser or agency. It is the advertiser’s iv. No use of spam flag words such as free,
sole responsibility to thoroughly review and proof offer, discount, save, buy, etc. No
every ad prior to submission. exclamation points or dollar signs.

3. digital requirements c. Preview text

a. Acceptable Formats: JPG, GIF, PNG. i. Preview text is the short summary text that
immediately follows the subject line when
b. Size viewing an email in an inbox. This text is not
i. 700 pixels wide x 700 pixels high (max) displayed in your email’s layout.
iii. 200kb maximum file size.
ii. 100 characters max, including spaces.
c. Links
i. Provide link URL for your image. 5. due dates
ii. No links directly to recruitment and/or
employment solicitation. E-blast materials are due 5 days prior to flight date.

Materials not submitted in time will be sent out at
the discretion of C.A.R.

6. ad materials

Limited number of blasts distributed per month.
Ask us about availability as these tend to sell out
quickly.

Direct all online production questions and send
website and e-newsletter ads to:

Online Production Coordinator
213.739.8288 | [email protected]

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sales

stacey katzin | managing sales director
213-739-8321 | [email protected]

pamela scott | account executive
213-739-8219 | [email protected]

Production

print
213-739-8320 | [email protected]

digital
213-739-8288 | [email protected]

media kit

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